<PAGE>

                                                                      EXHIBIT 24

                                POWER OF ATTORNEY

      Know all by these presents, that the undersigned hereby constitutes and
appoints each of Pamela C. McGuire, Steven M. Rapp and David Yawman, signing
singly, the undersigned's true and lawful attorney-in-fact to execute and file
on behalf of the undersigned in the undersigned's capacity as a Director and /or
Executive Officer of The Pepsi Bottling Group, Inc. ("PBG") all necessary and/or
required applications, reports, registrations, information, documents and
instruments filed or required to be filed by PBG with the Securities and
Exchange Commission ("SEC"), any stock exchanges or any governmental official or
agency, including without limitation:

      1)  execute and file any amendment or supplement to PBG's Annual Report on
          Form 10-K for the year ended December 25, 2004, with all exhibits
          thereto and other documents in connection therewith (the "Form 10-K");

      2)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary or desirable to complete and execute the Form
          10-K and timely file the Form 10-K;

      3)  execute and file Forms 3, 4 and 5 in accordance with Section 16(a) of
          the Securities Exchange Act of 1934 and the rules thereunder;

      4)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary or desirable to complete and execute any such
          Form 3, 4 or 5 and timely file such form;

      5)  execute and file Form 144 in accordance with Rule 144 of the
          Securities Act of 1933 and the rules thereunder;

      6)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary or desirable to complete and execute any such
          Form 144 and timely file such form;

      7)  execute and file Registration Statements on Form S-8 under the
          Securities Act of 1933;

      8)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary or desirable to complete and execute any such
          Registration Statements on Form S-8 and timely file such form; and

      9)  take any other action of any type whatsoever in connection with the
          foregoing, which, in the opinion of such attorney-in-fact, may be of
          benefit to, in the best interest of, or legally required by, the
          undersigned, it being understood that the documents executed by such
          attorney-in-fact on behalf of the undersigned pursuant to this Power
          of Attorney shall be in such form and shall contain such terms and
          conditions as such attorney-in-fact may approve in such
          attorney-in-fact's discretion.

<PAGE>

      The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary, or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as the undersigned might or
could do if personally present, with full power of substitution or revocation,
hereby ratifying and confirming all that such attorney-in-fact, or such
attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be
done by virtue of this Power of Attorney and the rights and powers herein
granted. Each of the attorneys-in-fact named herein shall have the power to act
hereunder with or without the other. The undersigned acknowledges that the
foregoing attorneys-in-fact, in serving in such capacity at the request of the
undersigned, are not assuming, nor is PBG assuming, any of the undersigned's
responsibilities to comply with Section 16 of the Securities Exchange Act of
1934.

      IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of February 11, 2005.

                                          THE PEPSI BOTTLING GROUP, INC.

                                          By:    /s/ Steven M. Rapp
                                                 ------------------------------
                                                 Steven M. Rapp
                                                 Senior Vice President, General
                                                 Counsel and Secretary

<TABLE>
<CAPTION>
     SIGNATURE                   TITLE                        DATE
     ---------                   -----                        ----
<S>                      <C>                              <C>
/s/ John T. Cahill       Chairman of the Board and        January 13, 2005
---------------------    Chief Executive Officer
John T. Cahill

/s/ Alfred H. Drewes     Senior Vice President and
---------------------    Chief Financial Officer          February 11, 2005
Alfred H. Drewes         (Principal Financial Officer)

/s/ Andrea L. Forster    Vice President and Controller
---------------------    (Principal Accounting Officer)   January 13, 2005
Andrea L. Forster

/s/ Linda G. Alvarado             Director                December 13, 2004
---------------------
Linda G. Alvarado

/s/ Barry H. Beracha              Director                December 16, 2004
---------------------
Barry H. Beracha

/s/ Ira D. Hall                   Director                January 18, 2005
---------------------
Ira D. Hall

/s/ Thomas H. Kean                Director                December 20, 2004
---------------------
Thomas H. Kean
</TABLE>

<PAGE>

<TABLE>
<S>                               <C>                     <C>
/s/ Susan D. Kronick              Director                December 21, 2004
----------------------
Susan D. Kronick

/s/ Blythe J. McGarvie            Director                December 21, 2004
----------------------
Blythe J. McGarvie

/s/ Margaret D. Moore             Director                January 6, 2005
----------------------
Margaret D. Moore

/s/ Clay G. Small                 Director                December 12, 2004
----------------------
Clay G. Small

/s/ John A. Quelch                Director                January 28, 2005
----------------------
John A. Quelch
</TABLE>