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                                                                     EXHIBIT 3.1

                          FIRST AMENDED AND RESTATED
                         CERTIFICATE OF INCORPORATION
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                 Pursuant to Sections 228, 242 and 245 of the
               General Corporation Law of the State of Delaware

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   MotherNature.com, Inc. (the "Corporation"), a corporation organized and
existing under the General Corporation Law of the State of Delaware (the
"DGCL"), does hereby certify as follows:

1. The name of the Corporation is MotherNature.com, Inc. The original
   certificate of incorporation of the Corporation was filed with the office of
   the Secretary of State of the State of Delaware on June 10, 1998.

2. This First Amended and Restated Certificate of Incorporation (the "First
   Restated Certificate") was recommended to the stockholders for approval as
   being advisable and in the best interests of the Corporation by written
   action of the Board of Directors on October 18, 1999.

3. That in lieu of a meeting and vote of stockholders, consents in writing have
   been signed by holders of outstanding stock having not less than the minimum
   number of votes that is necessary to consent to this amendment and
   restatement and written notice has been given in accordance with the
   provisions of Section 228 of the DGCL.

4. This First Restated Certificate restates and integrates and further amends
   the certificate of incorporation of the Corporation, as heretofore amended or
   supplemented.

5. The text of the certificate of incorporation is amended and restated in its
   entirety as follows:

     FIRST.    The name of the Corporation is MotherNature.com, Inc.

     SECOND.   The address of the registered office of the Corporation in the
State of Delaware is 1209 Orange Street, Wilmington, County of New Castle,
Delaware 19801. The name of its registered agent at such address is The
Corporation Trust Company.

     THIRD.    The nature of the business or purposes to be conducted or
promoted is to engage in any lawful act or activity for which corporations may
be organized under the General Corporation Law of the State of Delaware.

     FOURTH.   The total number of shares of all classes of capital stock which
the Corporation shall have authority to issue is 94,300,000 shares, consisting
of 93,300,000 shares of Common Stock with a par value of $.01 per share (the
"Common Stock") and 1,000,000 shares of Preferred Stock with a par value of $.01
per share (the "Preferred Stock").
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     A description of the respective classes of stock and a statement of the
designations, powers, preferences and rights, and the qualifications,
limitations and restrictions of the Preferred Stock and Common Stock are as
follows:

     A.   COMMON STOCK
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     1.   General.  All shares of Common Stock will be identical and will
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entitle the holders thereof to the same rights, powers and privileges.  The
rights, powers and privileges of the holders of the Common Stock are subject to
and qualified by the rights of holders of the Preferred Stock.

     2.   Dividends.  Dividends may be declared and paid on the Common Stock
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from funds lawfully available therefor as and when determined by the Board of
Directors and subject to any preferential dividend rights of any then
outstanding Preferred Stock.

     3.   Dissolution, Liquidation or Winding Up.  In the event of any
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dissolution, liquidation or winding up of the affairs of the Corporation,
whether voluntary or involuntary, each issued and outstanding share of Common
Stock shall entitle the holder thereof to receive an equal portion of the net
assets of the Corporation available for distribution to the holders of Common
Stock, subject to any preferential rights of any then outstanding Preferred
Stock.

     4.   Voting Rights.  Except as otherwise required by law or this Amended
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and Restated Certificate of Incorporation, each holder of Common Stock shall
have one vote in respect of each share of stock held of record by such holder on
the books of the Corporation for the election of directors and on all matters
submitted to a vote of stockholders of the Corporation.  Except as otherwise
required by law or provided herein, holders of Common Stock shall vote together
with holders of the Preferred Stock as a single class, subject to any special or
preferential voting rights of any then outstanding Preferred Stock.  There shall
be no cumulative voting.

     B.   PREFERRED STOCK
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     The Preferred Stock may be issued in one or more series at such time or
times and for such consideration or considerations as the Board of Directors of
the Corporation may determine. Each series shall be so designated as to
distinguish the shares thereof from the shares of all other series and classes.
Except as otherwise provided in this Amended and Restated Certificate of
Incorporation, different series of Preferred Stock shall not be construed to
constitute different classes of shares for the purpose of voting by classes.

     The Board of Directors is expressly authorized to provide for the issuance
of all or any shares of the undesignated Preferred Stock in one or more series,
each with such designations, preferences, voting powers (or special,
preferential or no voting powers), relative, participating, optional or other
special rights and privileges and such qualifications, limitations or
restrictions thereof as shall be stated in the resolution or resolutions adopted
by the Board of Directors to
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create such series, and a certificate of said resolution or resolutions (a
"Certificate of Designation") shall be filed in accordance with the General
Corporation Law of the State of Delaware. The authority of the Board of
Directors with respect to each such series shall include, without limitation of
the foregoing, the right to provide that the shares of each such series may be:
(i) subject to redemption at such time or times and at such price or prices;
(ii) entitled to receive dividends (which may be cumulative or non-cumulative)
at such rates, on such conditions, and at such times, and payable in preference
to, or in such relation to, the dividends payable on any other class or classes
or any other series; (iii) entitled to such rights upon the dissolution of, or
upon any distribution of the assets of, the Corporation; (iv) convertible into,
or exchangeable for, shares of any other class or classes of stock, or of any
other series of the same or any other class or classes of stock of the
Corporation at such price or prices or at such rates of exchange and with such
adjustments, if any; (v) entitled to the benefit of such limitations, if any, on
the issuance of additional shares of such series or shares of any other series
of Preferred Stock; or (vi) entitled to such other preferences, powers,
qualifications, rights and privileges, all as the Board of Directors may deem
advisable and as are not inconsistent with law and the provisions of this
Amended and Restated Certificate of Incorporation.

     FIFTH.    The Corporation is to have perpetual existence.

     SIXTH.    The following provisions are included for the management of the
business and the conduct of the affairs of the Corporation, and for further
definition, limitation and regulation of the powers of the Corporation and of
its Board of Directors and stockholders:

          1.   The business and affairs of the Corporation shall be managed by
or under the direction of the Board of Directors of the Corporation.

          2.   The Board of Directors of the Corporation is expressly authorized
to adopt, amend or repeal the By-laws of the Corporation, subject to any
limitation thereof contained in the By-laws.  The stockholders shall also have
the power to adopt, amend or repeal the By-laws of the Corporation; provided,
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however, that, in addition to any vote of the holders of any class or series of
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stock of the Corporation required by law or by this Amended and Restated
Certificate of Incorporation, the affirmative vote of the holders of at least
seventy-five percent (75%) of the voting power of all of the then outstanding
shares of the capital stock of the Corporation entitled to vote generally in the
election of directors, voting together as a single class, shall be required to
adopt, amend or repeal any provision of the By-laws of the Corporation.

          3.   Stockholders of the Corporation may not take any action by
written consent in lieu of a meeting.

          4.   Special meetings of stockholders may be called at any time only
by the President, the Chairman of the Board of Directors (if any) or a majority
of the Board of Directors.  Business transacted at any special meeting of
stockholders shall be limited to matters relating to the purpose or purposes
stated in the notice of meeting.
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          5.   The books of the Corporation may be kept at such place within or
without the State of Delaware as the By-laws of the Corporation may provide or
as may be designated from time to time by the Board of Directors of the
Corporation.

     SEVENTH.

     1.   Number of Directors.  The number of directors which shall constitute
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the whole Board of Directors shall be determined by resolution of a majority of
the Board of Directors, but in no event shall the number of directors be less
than three.  The number of directors may be decreased at any time and from time
to time by a majority of the directors then in office, but only to eliminate
vacancies existing by reason of the death, resignation, removal or expiration of
the term of one or more directors.  The directors shall be elected at the annual
meeting of stockholders by such stockholders as have the right to vote on such
election.  Directors need not be stockholders of the Corporation.

     2.   Election of Directors.  Elections of directors need not be by written
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ballot except as and to the extent provided in the By-laws of the Corporation.

     3.   Tenure.  Notwithstanding any provisions to the contrary contained
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herein, each director shall hold office until his or her successor is elected
and qualified, or until his or her earlier death, resignation or removal.

     4.   Vacancies.  Unless and until filled by the stockholders, any vacancy
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in the Board of Directors, however occurring, including a vacancy resulting from
an enlargement of the Board of Directors, may be filled only by vote of a
majority of the directors then in office, even if less than a quorum, or by a
sole remaining director.  A director elected to fill a vacancy shall be elected
for the unexpired term of his or her predecessor in office, if applicable, and a
director chosen to fill a position resulting from an increase in the number of
directors shall hold office until the next election of the class for which such
director shall have been chosen and until his or her successor is elected and
qualified, or until his or her earlier death, resignation or removal.

     5.   Quorum.  A majority of the total number of the whole Board of
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Directors shall constitute a quorum at all meetings of the Board of Directors.
In the event one or more of the directors shall be disqualified to vote at any
meeting, then the required quorum shall be reduced by one for each such director
so disqualified; provided, however, that in no case shall less than one-third
(1/3) of the number so fixed constitute a quorum.  In the absence of a quorum at
any such meeting, a majority of the directors present may adjourn the meeting
from time to time without further notice other than announcement at the meeting,
until a quorum shall be present.

     6.   Action at Meeting.  At any meeting of the Board of Directors at which
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a quorum is present, the vote of a majority of those present shall be sufficient
to take any action, unless a different vote is specified by law or the
Corporation's By-laws.
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     7.   Removal.  Any one or more or all of the directors may be removed with
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cause only by the holders of at least seventy-five percent (75%) of the shares
then entitled to vote at an election of directors.

     8.   Stockholder Nominations and Introduction of Business, Etc.  Advance
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notice of stockholder nominations for election of directors and other business
to be brought by stockholders before a meeting of stockholders shall be given in
the manner provided in the By-laws of the Corporation.

     9.   Rights of Preferred Stock.  The provisions of this Article are subject
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to the rights of the holders of any series of Preferred Stock from time to time
outstanding.

     EIGHTH.   No director (including any advisory director) of the Corporation
shall be personally liable to the Corporation or its stockholders for monetary
damages for breach of fiduciary duty as a director notwithstanding any provision
of law imposing such liability; provided, however, that, to the extent provided
by applicable law, this provision shall not eliminate the liability of a
director (i) for any breach of the director's duty of loyalty to the Corporation
or its stockholders, (ii) for acts or omissions not in good faith or which
involve intentional misconduct or a knowing violation of law, (iii) under
Section 174 of the General Corporation Law of the State of Delaware, or (iv) for
any transaction from which the director derived an improper personal benefit.
No amendment to or repeal of this provision shall apply to or have any effect on
the liability or alleged liability of any director for or with respect to any
acts or omissions of such director occurring prior to such amendment or repeal.

     NINTH.  The Board of Directors of the Corporation, when evaluating any
offer of another party (a) to make a tender or exchange offer for any equity
security of the Corporation or (b) to effect a business combination, shall, in
connection with the exercise of its judgment in determining what is in the best
interests of the Corporation as whole, be authorized to give due consideration
to any such factors as the Board of Directors determines to be relevant,
including, without limitation:

     (i)   the interests of the Corporation's stockholders, including the
   possibility that these interests might be best served by the continued
   independence of the Corporation;

     (ii)  whether the proposed transaction might violate federal or state laws;

     (iii) not only the consideration being offered in the proposed transaction,
   in relation to the then current market price for the outstanding capital
   stock of the Corporation, but also to the market price for the capital stock
   of the Corporation over a period of years, the estimated price that might be
   achieved in a negotiated sale of the Corporation as a whole or in part or
   through orderly liquidation, the premiums over market price for the
   securities of other corporations in similar transactions, current political,
   economic and other factors bearing on securities prices and the Corporation's
   financial condition and future prospects; and
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     (iv) the social, legal and economic effects upon employees, suppliers,
   customers, creditors and others having similar relationships with the
   Corporation, upon the communities in which the Corporation conducts its
   business and upon the economy of the state, region and nation.

In connection with any such evaluation, the Board of Directors is authorized to
conduct such investigations and engage in such legal proceedings as the Board of
Directors may determine.

     TENTH.  The Corporation reserves the right to amend or repeal any provision
contained in this Amended and Restated Certificate of Incorporation in the
manner prescribed by the laws of the State of Delaware and all rights conferred
upon stockholders are granted subject to this reservation, provided, however,
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that in addition to any vote of the holders of any class or series of stock of
the Corporation required by law, this Amended and Restated Certificate of
Incorporation or a Certificate of Designation with respect to a series of
Preferred Stock, the affirmative vote of the holders of shares of voting stock
of the Corporation representing at least seventy-five percent (75%) of the
voting power of all of the then outstanding shares of the capital stock of the
Corporation entitled to vote generally in the election of directors, voting
together as a single class, shall be required to (i) reduce or eliminate the
number of authorized shares of Common Stock or the number of authorized shares
of Preferred Stock set forth in Article FOURTH or (ii) amend or repeal, or adopt
any provision inconsistent with, Parts A and B of Article FOURTH and Articles
FIFTH, SIXTH, SEVENTH, EIGHTH, NINTH and this Article TENTH of this Amended and
Restated Certificate of Incorporation.
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     IN WITNESS WHEREOF, the undersigned has hereunto signed his name and
affirms that the statements made in this Amended and Restated Certificate of
Incorporation are true under the penalties of perjury this 15th day of December,
1999.


                             /s/ Michael Barach
                             -------------------------------------
                             Michael I. Barach
                             President and Chief Executive Officer


ATTEST:

By:  /s/ Michael Bayer
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    Michael L. Bayer
    Secretary