EXHIBIT 14.1

GENERAL GOLD
CORPORATION(the
Company)

CODE OF ETHICS AND
BUSINESS CONDUCTFOR THE SENIOR EXECUTIVE OFFICER AND SENIOR FINANCIAL OFFICERS (the Code)

This Code applies to the Chief
Executive Officer, President, Chief Financial Officer, Principal Executive Officer,
Principal Financial Officer, Principal Accounting Officer, Controller and persons
performing similar functions within the Company (the Senior Officers). This
Code covers a wide range of business practices and procedures. It does not cover every
issue that may arise, but it sets out basic principles to guide all Senior Officers of the
Company. All Senior Officers should conduct themselves accordingly and seek to avoid the
appearance of improper behaviour in any way relating to the Company.

Any Senior Officer who has any
questions about the Code should consult with the Chief Executive Officer, the
Companys board of directors (the Board) or the Companys audit
committee (the Audit Committee).

The Company has adopted the Code for
the purpose of promoting:

| | o | honest and ethical conduct, including the ethical handling of actual or apparent conflicts
of interest between personal and professional relationships;
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------

| | o | full, fair, accurate, timely and understandable disclosure in all reports and documents
that the Company files with, or submits to, the Securities and Exchange Commission
(SEC) and in other public communications made by the Company that are within
the Senior Officers area of responsibility;
| | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | o | compliance
with applicable governmental laws, rules and regulations;
| | - | --------------------------------------------------------------------

| | o | the
prompt internal reporting of violations of the Code; and
| | - | ------------------------------------------------------------

| | o | accountability
for adherence to the Code.
| | - | -----------------------------------------

# HONEST AND ETHICAL
CONDUCT

Each Senior Officer owes a duty to
the Company to act with integrity. Integrity requires, among other things, being honest
and candid. Senior Officers must adhere to a high standard of business ethics and are
expected to make decisions and take actions based on the best interests of the Company, as
a whole, and not based on personal relationships or benefits. Generally, a conflict
of interest occurs when a Senior Officers personal interests is, or appears to
be, inconsistent with, interferes with or is opposed to the best interests of the Company
or gives the appearance of impropriety.

---

2

Business decisions and actions must
be made in the best interests of the Company and should not be influenced by personal
considerations or relationships. Relationships with the Companys stakeholders 
for example suppliers, competitors and customers  should not in any way affect a
Senior Officers responsibility and accountability to the Company. Conflicts of
interest can arise when a Senior Officer or a member of his or her family receive improper
gifts, entertainment or benefits as a result of his or her position in the Company.

Specifically, each Senior
Officer must:

| | 1. | act with integrity, including being honest and candid while still maintaining
               the confidentiality of information when required or consistent with the
               Companys policies;
| | -- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2. | avoid violations of the Code, including actual or apparent conflicts of interest
               with the Company in personal and professional relationships;
| | -- | ------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 3. | disclose to the Board or the Audit Committee any material transaction or
               relationship that could reasonably be expected to give rise to a breach of the
               Code, including actual or apparent conflicts of interest with the Company;
| | -- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4. | obtain approval from the Board or Audit Committee before making any decisions or
               taking any action that could reasonably be expected to involve a conflict of
               interest or the appearance of a conflict of interest;
| | -- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 5. | observe both the form and spirit of laws and governmental rules and regulations,
               accounting standards and Company policies;
| | -- | ------------------------------------------------------------------------------------------------------------------------------------------

| | 6. | maintain a high standard of accuracy and completeness in the Companys
               financial records;
| | -- | --------------------------------------------------------------------------------------------------------

| | 7. | ensure full, fair, timely, accurate and understandable disclosure in the
               Companys periodic reports;
| | -- | -------------------------------------------------------------------------------------------------------------------

| | 8. | report any violations of the Code to the Board or Audit Committee;
| | -- | ------------------------------------------------------------------

| | 9. | proactively promote ethical behaviour among peers in his or her work
               environment; and
| | -- | ----------------------------------------------------------------------------------------------------

| | 10. | maintain the skills appropriate and necessary for the performance of his or her
               duties.
| | --- | ------------------------------------------------------------------------------------------------------

# DISCLOSURE OF COMPANY
INFORMATION

As a result of the Companys
status as a public company, it is required to file periodic and other reports with the
SEC. The Company takes its public disclosure responsibility seriously to ensure that these
reports furnish the marketplace with full, fair, accurate, timely and understandable
disclosure regarding the financial and business condition of the Company. All disclosures
contained in reports and documents filed with or submitted to the SEC, or other government
agencies, on behalf of the Company or contained in other public communications made by the
Company must be complete and correct in all material respects and understandable to the
intended recipient.

---

3

The Senior Officers, in relation to
his or her area of responsibility, must be committed to providing timely, consistent and
accurate information, in compliance with all legal and regulatory requirements. It is
imperative that this disclosure be accomplished consistently during both good times and
bad and that all parties in the marketplace have equal or similar access to this
information.

All of the Companys books,
records, accounts and financial statements must be maintained in reasonable detail, must
appropriately reflect the Companys transactions, and must conform both to applicable
legal requirements and to the Companys system of internal controls. Unrecorded or
off the book funds, assets or liabilities should not be maintained unless
permitted by applicable law or regulation. Senior Officers involved in the preparation of
the Companys financial statements must prepare those statements in accordance with
generally accepted accounting principles, consistently applied, and any other applicable
accounting standards and rules so that the financial statements materially, fairly and
completely reflect the business transactions and financial statements and related
condition of the Company. Further, it is important that financial statements and related
disclosures be free of material errors.

Specifically, each Senior
Officer must:

| | 1. | familiarize himself or herself with the disclosure requirements generally
               applicable to the Company;
| | -- | -------------------------------------------------------------------------------------------------------------------

| | 2. | not knowingly misrepresent, or cause others to misrepresent, facts about the
               Company to others, including the Companys independent auditors,
               governmental regulators, self-regulating organizations and other governmental
               officials;
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 3. | to the extent that he or she participates in the creation of the Companys
               books and records, promote the accuracy, fairness and timeliness of those
               records; and
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4. | in relation to his or her area of responsibility, properly review and critically
               analyse proposed disclosure for accuracy and completeness.
| | -- | ----------------------------------------------------------------------------------------------------------------------------------------------------------

# CONFIDENTIAL INFORMATION

Senior Officers, directors and
employee must maintain the confidentiality of confidential information entrusted to them
by the Company of its customers, suppliers, joint venture partners, or others with whom
the Company is considering a business or other transaction except when disclosure is
authorized by an executive officer or required or mandated by laws or regulations.
Confidential information includes all non-public information that might be useful or
helpful to competitors or harmful to the Company or its customers or suppliers, if
disclosed. It also includes information that suppliers, customers and other parties have
entrusted to the Company. The obligation to preserve confidential information continues
even after employment ends.

---

4

Records containing personal data
about employees or private information about customers and their employees are
confidential. They are to be carefully safeguarded, kept current, relevant and accurate.
They should be disclosed only to authorized personnel or as required by law.

All inquiries regarding the Company
from non-employees, such as financial analysts and journalists, should be directed to the
Board or the Audit Committee. The Companys policy is to cooperate with every
reasonable request of government investigators for information. At the same time, the
Company is entitled to all the safeguards provided by law for the benefit of persons under
investigation or accused of wrongdoing, including legal representation. If a
representative of any government or government agency seeks an interview or requests
access to data or documents for the purposes of an investigation, the Senior Officer
should refer the representative to the Board or the Audit Committee. Senior Officers also
should preserve all materials, including documents and e-mails that might relate to any
pending or reasonably possible investigation.

# COMPLIANCE WITH LAWS

The Senior Officers must respect must
obey all applicable foreign, federal, state and local laws, rules and regulations
applicable to the business and operations of the Company.

Senior Officers who have access to,
or knowledge of, material nonpublic information from or about the Company are prohibited
from buying, selling or otherwise trading in the Companys stock or other securities.
Material nonpublic information includes any information, positive or negative,
that has not yet been made available or disclosed to the public and that might be of
significance to an investor, as part of the total mix of information, in deciding whether
to buy or sell stock or other securities.

Senior Officers also are prohibited
from giving tips on material nonpublic information, that is directly or
indirectly disclosing such information to any other person, including family members,
other relatives and friends, so that they may trade in the Companys stock or other
securities.

Furthermore, if, during the course of
a Senior Officers service with the Company, he or she acquires material nonpublic
information about another company, such as one of our customers or suppliers, or you learn
that the Company is planning a major transaction with another company (such as an
acquisition), the Senior Officer is restricted from trading in the securities of the other
company.

REPORTING ACTUAL AND POTENTIAL
VIOLATIONS OF THE CODE AND ACCOUNTABILITY FOR COMPLIANCE WITH THE CODE

The Company, through the Board or the
Audit Committee, is responsible for applying this Code to specific situations in which
questions may arise and has the authority to interpret this Code in any particular
situation. This Code is not intended to provide a comprehensive guideline for Senior
Officers in relation to their business activities with the Company. Any Senior Officer may
seek clarification on the application of this Code from the Board or the Audit Committee.

---

5

Each Senior Officer must:

| | 1. | notify the Company of any existing or potential violation of this Code, and
               failure to do so is itself a breach of the Code; and
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------

| | 2. | not retaliate, directly or indirectly, or encourage others to do so, against any
               employee or Senior Officer for reports, made in good faith, of any misconduct or
               violations of the Code solely because that employee or Senior Officer raised a
               legitimate ethical issue.
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Board or the Audit Committee will
take all action it considers appropriate to investigate any breach of the Code reported to
it. All Senior Officers, directors and employees are required to cooperate fully with any
such investigations and to provide truthful and accurate information. If the Board or the
Audit Committee determines that a breach has occurred, it will take or authorize
disciplinary or preventative action as it deems appropriate, after consultation with the
Companys counsel if warranted, up to and including termination of employment. Where
appropriate, the Company will not limit itself to disciplinary action but may pursue legal
action against the offending Senior Officer involved.  In some cases, the Company may
have a legal or ethical obligation to call violations to the attention of appropriate
enforcement authorities.

Compliance with the Code may be
monitored by audits performed by the Board, Audit Committee, the Companys counsel
and/or by the Companys outside auditors.  All Senior Officers, directors and
employees are required to cooperate fully with any such audits and to provide truthful and
accurate information.

Any waiver of this Code for any
Senior Officer or director may be made only by the Board or the Audit Committee and will
be promptly disclosed to stockholders and others, as required by applicable law.  The
Company must disclose changes to and waivers of the Code in accordance with applicable
law.