| 2. | Based      on my knowledge, this annual report does not contain any untrue statement      of a material fact or omit to state a material fact necessary to make the      statements made, in light of the circumstances under which such statements      were made, not misleading with respect to the period covered by this      annual report; |
|----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3. | Based      on my knowledge, the financial statements, and other financial information      included in this annual report, fairly present in all material respects      the financial condition, results of operations and cash flows of Fortune      Industries, Inc. as of, and for, the period presented in this annual      report; |
|----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4. | Fortune      Industries, Inc.'s other certifying officer and I are responsible for      establishing and maintaining disclosure controls and procedures (as      defined in Securities Exchange Act Rules 13a-15(e) and 15d-15(e)) for      Fortune Industries, Inc. and have: |
|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | a) | designed      such disclosure controls and procedures, or caused such disclosure      controls and procedures to be designed under our supervision, to ensure      that material information relating to Fortune Industries, Inc., including      its consolidated subsidiaries, is made known to us by others within those      entities, particularly during the period in which this annual report is      being prepared; |
|--------|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | b) | designed      such internal control over financial reporting, or caused such internal      control over financial reporting to be designed under our supervision, to      provide reasonable assurance regarding the reliability of financial      reporting and the preparation of financial statements for external      purposes in accordance with generally accepted accounting      principles; |
|--------|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | c) | evaluated      the effectiveness of Fortune Industries, Inc.'s disclosure controls and      procedures and presented in this annual report our conclusions about the      effectiveness of the disclosure controls and procedures, as of the end of      the period covered by this annual report based on such evaluation;      and |
|--------|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | d) | disclosed      in this report any change in Fortune Industries, Inc.’s internal control      over financial reporting that occurred during the most recent fiscal      quarter  that has materially affected, or is reasonably likely      to materially affect, Fortune Industries, Inc.’s internal control over      financial reporting; and |
|--------|----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 5. | Fortune      Industries, Inc.'s other certifying officer and I have disclosed, based on      our most recent evaluation of internal control over financial reporting,      to Fortune Industries, Inc.'s auditors and the audit committee of Fortune      Industries, Inc.'s board of directors (or others performing the equivalent      functions): |
|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | a) | all      significant deficiencies and material weaknesses in the design or      operation of internal control over financial reporting which are      reasonably likely to adversely affect Fortune Industries, Inc.'s ability      to record, process, summarize and report financial information;      and |
|--------|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | b) | any      fraud, whether or not material, that involves management or other      employees who have a significant role in Fortune Industries, Inc.'s      internal control over financialreporting. |
|--------|----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Date:  February      14, 2011 | By: /s/ Tena Mayberry        |
|-----------------------------------------|------------------------------|
|                                    | Tena      Mayberry           |
|                                    | Chief      Executive Officer |

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