EXHIBIT 12.1





SECTION 302 CERTIFICATION





I,  Eduardo S. Elsztain, certify that:








1. I have
reviewed this annual report on Form 20-F of IRSA Inversiones y
Representaciones Sociedad Anónima (the “Company”)
for the fiscal year ended June 30, 2016;





2. Based
on my knowledge, this report does not contain any untrue statement
of a material fact or omit to state material fact necessary to make
the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period
converted by this report;





3. Based
on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material
respects the financial position at June 30, 2016 and 2015 and the
results of operations and cash flows of the Company for the periods
ended June 30, 2016, 2015 and 2014;





4. The
Company’s other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15(d)-15(e)) and
internal control over financial reporting (as defined in Exchange
Act Rules 13a-15(f) and 15d-15(f)) for the Company and
have:





a) Designed such
disclosure controls and procedures, or caused such disclosure
controls and procedures to be designed under our supervisions, to
ensure that material information relating to the Company, including
its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report
is being prepared;





b) Designed such
internal control over financial reporting, or caused such internal
control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally
accepted accounting principles;





c) Evaluated the
effectiveness of the Company’s disclosure controls and
procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the
end of the period covered by this report based on such
evaluation;





d) Disclosed in this
report any change in the Company’s internal control over
financial reporting that occurred during the period covered by the
annual report that has materially affected, or is reasonably likely
to materially affect, the Company’s internal control over
financial reporting; and





5. The
Company’s other certifying officer and I have disclosed,
based on our most recent evaluation of internal control over
financial reporting, to the Company’s auditors and the audit
committee of the Company’s board of directors (or persons
performing the equivalent functions):





(a) All
significant deficiencies and material weaknesses in the design or
operation of internal control over financial reporting which are
reasonably likely to adversely affect the Company’s ability
to record, process, summarize and report financial information;
and





(b) Any
fraud, whether or not material, that involves management or other
employees who have a significant role in the Company’s
internal control over financial reporting.








IRSA Inversiones y Representaciones Sociedad
AnónimaOctober
31, 2016.
By:
/s/ Eduardo
S. ElsztainEduardo
S. ElsztainChief Executive
Officer