[Federal Register Volume 66, Number 112 (Monday, June 11, 2001)]
[Notices]
[Page 31245]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-14590]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Health Resources and Services Administration


Agency Information Collection Activities: Proposed Collection: 
Comment Request

    In compliance with the requirement for opportunity for public 
comment on proposed data collection projects (section 3506(c)(2)(A) of 
Title 44, United States Code, as amended by the Paperwork Reduction Act 
of 1995, Public Law 104-13), the Health Resources and Services 
Administration (HRSA) publishes periodic summaries of proposed projects 
being developed for submission to OMB under the Paperwork Reduction Act 
of 1995. To request more information on the proposed project or to 
obtain a copy of the data collection plans and draft instruments, call 
the HRSA Reports Clearance Officer on (301) 443-1129.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology.

Proposed Project: Study To Evaluate a Healthy Start Campaign To 
Increase Awareness of the Importance of Prenatal Care--(NEW)

    The Health Resources and Services Administration (HRSA) proposes to 
conduct a study to evaluate the impact of a Healthy Start public 
awareness campaign designed by The Advertising Council, Inc., that is 
using public service announcements (PSAs) to increase awareness of the 
importance of prenatal care. The study will employ a survey methodology 
developed by the Advertising Council to monitor changes in awareness 
of, and attitudes toward, prenatal care over the course of one year, 
and relate those changes to advertising exposure on the issue of 
interest and other activities in the marketplace. The study will 
utilize a standardized questionnaire previously developed by the 
Advertising Council for this project, and will be implemented as part 
of a larger multi-agency study covering multiple Advertising Council 
campaigns on a variety of themes. Information from this study will be 
used to evaluate the effectiveness of using PSAs to reduce infant 
mortality by getting more pregnant women into prenatal care. HRSA's 
Maternal and Child Health Bureau (MCHB) is administering this project. 
HRSA has included national performance measures for infant mortality 
reduction for this project, in accordance with the requirements of the 
``Government Performance and Results Act (GPRA) of 1993'' (Public Law 
103-62). This act requires the establishment of measurable goals for 
Federal programs that can be reported as part of the budgetary process, 
thus linking funding decisions with performance.
    The estimated response burden is as follows:

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                                                 Number of      Responses per     Burden hours     Total burden
                Type of form                    respondents       respondent      per response        hours
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Tracking questionnaire......................           4,650                1              .25            1,163
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    Send comments to Susan G. Queen, Ph.D., HRSA Reports Clearance 
Officer, Room 14-33, Parklawn Building, 5600 Fishers Lane, Rockville, 
MD 20857. Written comments should be received within 60 days of this 
notice.

    Dated: June 4, 2001.
Jane M. Harrison,
Director, Division of Policy Review and Coordination.
[FR Doc. 01-14590 Filed 6-8-01; 8:45 am]
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