SPIRAL
TOYS INC.


 


AMENDED
AND RESTATED 2015 EQUITY INCENTIVE PLAN


 


(Approved
and adopted by the Board of Directors on September 28, 2015.)


 


Purpose;
Definitions. The purposes of the Spiral Toys Inc. Amended and Restated 2015 Equity Incentive Plan (the “Plan”)
are to enable Spiral Toys Inc. (the “Company”) and its affiliated companies to recruit and retain highly qualified
personnel, to provide those personnel with an incentive for productivity and to provide those personnel with an opportunity to
share in the growth and value of the Company. This Spiral Toys Inc. Amended and Restated 2015 Equity Incentive Plan supersedes
and replaces in its entirety the Spiral Toys Inc. 2015 Equity Incentive Plan. This Plan is intended to be exempt from Code Section
409A, and shall be administered and interpreted in a manner to preserve that exemption.


 


SECTION
1. For purposes of the Plan, the following initially capitalized words and phrases will be defined as set forth below:


 


(a)“Affiliate”
means any Person that directly or indirectly controls, or is controlled by, or is under common control with the Company (or its
successors).


 


(b)“Award”
means a grant of Options, SARs, Restricted Stock, or Restricted Stock Units pursuant to the provisions of the Plan.


 


(c)“Award
Agreement” means, with respect to any particular Award, the written document that sets forth the terms of that particular
Award.


 


(d)“Board”
means the Board of Directors of the Company, as constituted from time to time; provided, however, that if
the Board appoints a Committee to perform some or all of the Board’s administrative functions hereunder pursuant to Section
2 hereof, references in the Plan to the “Board” will be deemed to also refer to that Committee in connection with
matters to be performed by that Committee.


 


(e)“Cause”
means (i) conviction of, or the entry of a plea of guilty or no contest to, a felony or any other crime that causes the Company
or its Affiliates public disgrace or disrepute, or adversely affects the Company’s or its Affiliates’ operations,
condition (financial or otherwise), prospects or interests, (ii) gross negligence or willful misconduct with respect to the Company
or any of its Affiliates, including, without limitation fraud, embezzlement, theft or dishonesty in the course of his or her employment;
(iii) alcohol abuse or use of controlled drugs other than in accordance with a physician’s prescription; (iv) refusal, failure
or inability to perform any material obligation or fulfill any duty (other than any duty or obligation of the type described in
clause (vi) below) to the Company or any of its Affiliates (other than due to a Disability), which failure, refusal or inability
is not cured within 10 days after delivery of notice thereof; (v) material breach of any agreement with or duty owed to the Company
or any of its Affiliates; or (vi) any breach of any obligation or duty to the Company or any of its Affiliates (whether arising
by statute, common law, contract or otherwise) relating to confidentiality, noncompetition, nonsolicitation or proprietary rights.
Notwithstanding the foregoing, if a Participant and the Company (or any of its Affiliates) have entered into an employment agreement,
consulting agreement or other similar agreement that specifically defines “cause,” then with respect to such Participant,
“Cause” shall have the meaning defined in that employment agreement, consulting agreement or other agreement.


 




    	 	 	 



     


    





 


(f)“Change
in Control” means, with respect to any entity: (i) any entity, person or group (within the meaning of Section 13(d)(3)
or Section 14(d)(2) of the Exchange Act), other than (A) the Company, (B) its Parent or any of its Subsidiaries, (C) any employee
benefit plan (or related trust) sponsored or maintained by the Company or any of its Subsidiaries or (D) any stockholder of the
Company as of the effective date of the Plan, shall have acquired beneficial ownership of, or shall have acquired voting control
over, 50% or more of the outstanding capital stock entitled to vote in the election of directors of the entity (on a fully diluted
basis), unless the transaction pursuant to which such person, entity or group acquired such beneficial ownership or control resulted
from the original issuance by such entity of shares of its voting capital stock; (ii) a consolidation, share exchange, reorganization
or merger of the entity resulting in the stockholders of the entity immediately prior to such event not owning at least a majority
of the voting power of the resulting entity’s securities outstanding immediately following such event or, if the resulting
entity is a direct or indirect subsidiary of the entity whose securities are issued in such transaction(s), the voting power of
such issuing entity’s securities outstanding immediately following such event; (iii) the sale or other disposition of all
or substantially all the assets of the entity (other than a transfer of financial assets made in the ordinary course of business
for the purpose of securitization or any similar purpose); (iv) a liquidation or dissolution of the entity; or (v) any similar
event deemed by the Board to constitute a Change in Control for purposes of the Plan.


 


For
the avoidance of doubt, a transaction or a series of related transactions will not constitute a Change in Control if such transaction(s)
result(s) in the entity, any successor to the entity, or any successor to the entity’s business, being controlled, directly
or indirectly, by the same Person or Persons who controlled such entity, directly or indirectly, immediately before such transaction(s).


 


(g)“Code”
means the Internal Revenue Code of 1986, as amended from time to time, and any successor thereto.


 


(h)“Committee”
means a committee appointed by the Board in accordance with Section 2 of the Plan.


 


(i)
“Common Stock” means the common stock, par value $0.001 per share, oft he Company.


 


(j)
“Director” means a member of the Board.




 


(k)
“Disability” means a condition rendering a Participant Disabled.




 


(l)
“Disabled” will have the same meaning set forth in Section 22(e)(3) of the Code.


 


(m)
“Exchange Act” means the Securities Exchange Act of 1934, as amended.




 




    	 	2	 



     


    





 


(n)“Fair
Market Value” means, as of any date: (i) if the Shares are not publicly traded, the value of such Shares on that date,
as reasonably determined by the Board in a manner that preserves the exemption of Plan benefits under Code Section 409A; or (ii)
if the Shares are publicly traded, then the Fair Market Value per Share shall be determined as follows: (A)if the principal
trading market for the Shares is a national securities exchange or the Nasdaq Stock Market, the last sale price at the close of
regular trading on the relevant date (or, if the relevant date is not a day in which the Shares are being traded, then the last
such date before the relevant date), or (B) if the Shares are not principally traded on such exchange or market, the last sale
price at the close of regular trading on the relevant date (or, if the relevant date is not a date upon which a sale was reported,
as reported on Nasdaq or, if not so reported, as reported by the National Daily Quotation Bureau, Inc. (Pink Sheets) or as reported
in a customary financial reporting service, as applicable, then the last such date before the relevant date) and as the Board
determines.


 


(o)“Incentive
Stock Option” means any Option intended to be and designated as an “Incentive Stock Option” within the meaning
of Section 422 of the Code.


 


(p)“Non-Employee
Director” will have the meaning set forth in Rule 16b- 3(b)(3)(i) promulgated by the Securities and Exchange Commission
under the Exchange Act, or any successor definition adopted by the Securities and Exchange Commission; provided, however,
that the Board or the Committee may, to the extent that it deems necessary to comply with Section 162(m) of the Code or regulations
thereunder, require that each “Non-Employee Director” also be an “outside director” as that term is defined
in regulations under Section 162(m).


 


(q)
“Non-Qualified Stock Option” means any Option that is not an Incentive Stock Option.


 


(r)“Option”
means any option to purchase Shares (including Restricted Stock, if the Board so specifies in the applicable Award Agreement)
granted pursuant to Section 5 hereof.


 


(s)“Parent”
means, in respect of the Company, a “parent corporation” as defined in Section 424(e) of the Code.


 


(t)“Participant”
means an employee, consultant, Director, or other service provider of or to the Company or any of its Affiliates to whom an Award
is granted.


 


(u)“Person”
means an individual, partnership, corporation, limited liability company, trust, joint venture, unincorporated association, or
other entity or association.


 


(v)“Restricted
Stock” means Shares that are subject to restrictions pursuant to Section 8 hereof.


 


(w)“Restricted
Stock Unit” means a right granted under and subject to restrictions pursuant to Section 9 hereof.


 




    	 	3	 



     


    





 


(x)“SAR”
means a stock appreciation right granted under the Plan and described in Section 6 hereof.


 


(y)“Shares”
means shares of the Company’s Common Stock subject to the Plan and subject to substitution or adjustment as provided in
Section 3 hereof.


 


(z)“Subsidiary”
means, in respect of the Company, a subsidiary company, whether now or hereafter existing, as defined in Sections 424(f) and (g)
of the Code.


 


SECTION
2. Administration. The Plan will be administered by the Board; provided, however, that the Board
may at any time appoint a Committee to perform some or all of the Board’s administrative functions hereunder; provided
further, that the authority of any Committee appointed pursuant to this Section 2 will be subject to such terms and
conditions as the Board may prescribe and will be coextensive with, and not in lieu of, the authority of the Board hereunder.


 


Subject
to the requirements of the Company’s Bylaws and Certificate of Incorporation, each as amended from time to time, and any
other agreement that governs the appointment of Board committees, any Committee established under this Section 2 will be
composed of not fewer than two members, each of whom will serve for such period of time as the Board determines. From time to
time the Board may increase the size of the Committee and appoint additional members thereto, remove members (with or without
cause) and appoint new members in substitution therefor, fill vacancies however caused, or remove all members of the Committee
and thereafter directly administer the Plan.


 


The
Board will have full authority to grant Awards under this Plan. In particular, subject to the terms of the Plan, the Board will
have the authority:


 


(a)to
select the Persons to whom Awards may from time to time be granted hereunder (consistent with the eligibility conditions set forth
in Section 4);


 


 (b) to determine the type of Award to be granted to any Person hereunder;




 


 (c) to determine the number of Shares, if any, to be covered by each Award;




 


 (d) to establish the terms and conditions of each Award Agreement;




 


(e)to
adopt, alter and repeal such administrative rules, guidelines and practices governing the Plan as it, from time to time, deems
advisable;


 


(f)to
interpret the terms and provisions of the Plan and any Award issued under the Plan (and any Award Agreement);


 


(g)to
correct any defect, supply any omission or reconcile any inconsistency in the Plan or in any Award Agreement in the manner and
to the extent it deems necessary to carry out the intent of the Plan; and


 


 (h) to otherwise supervise the administration of the Plan.




 




    	 	4	 



     


    





 


All
decisions made by the Board pursuant to the provisions of the Plan will be final and binding on all persons, including the Company
and Participants. No Director will be liable for any good faith determination, act or omission in connection with the Plan or
any Award.


 


SECTION
3. Shares Subject to the Plan.


 


(a)Shares
Subject to the Plan. The Shares to be subject to or related to Awards under the Plan will be authorized and unissued Shares
of the Company. The maximum number of Shares that may be subject to Awards under the Plan is 3,000,000. The Company will reserve
for the purposes of the Plan, out of its authorized and unissued Shares, such number of Shares.


 


(b)Effect
of the Expiration or Termination of Awards. If and to the extent that an Option or SAR expires, terminates or is canceled
or forfeited for any reason without having been exercised in full, the Shares associated with that Option or SAR will again become
available for grant under the Plan. Similarly, if any Restricted Stock or Restricted Stock Unit is canceled or forfeited for any
reason, the Shares subject to that Award will again become available for grant under the Plan. For the avoidance of doubt, Shares
tendered, delivered or withheld in settlement of a tax withholding obligation associated with an Award, or in satisfaction of
the exercise price payable upon exercise of an Option, will not again become available for grant under the Plan and if any Award
or portion thereof is repurchased or settled for cash, the Shares repurchased or attributable to such cash settlement will not
again become available for grant under the Plan.


 


(c)Other
Adjustment. In the event of any recapitalization, reorganization, merger, stock split or combination, stock dividend or other
similar event or transaction (including, without limitation, any “corporate transaction,” within the meaning of Treasury
Regulation § 1.424-1(a)(3)), substitutions or adjustments will be made by the Board: (i) to the aggregate number, class and/or
issuer of the securities reserved for issuance under the Plan; (ii) to the number, class and/or issuer of securities subject to
outstanding Awards; and (iii) to the exercise price of outstanding Options and SARs, in each case in a manner that reflects equitably
the effects of such event or transaction. For avoidance of doubt, a substitution or adjustment that reflects equitably the effects
of a given event or transaction will include (but will not be limited to) any substitution or adjustment consistent with the requirements
of Treasury Regulation


§
1.424-1(a) or any successor provision.


 


(d)Change
in Control. Notwithstanding anything to the contrary set forth in the Plan, upon or in anticipation of any Change in Control
of the Company, its Parent (if any), or any of their Affiliates, the Board may, in its sole and absolute discretion and without
the need for the consent of any Participant, take one or more of the following actions contingent upon the occurrence of that
Change in Control:


 


(i)cause
any or all outstanding Options or SARs to become vested and immediately exercisable, in whole or in part;


 




    	 	5	 



     


    





 


(ii)cause
any or all outstanding Restricted Stock or Restricted Stock Units to become non-forfeitable, in whole or in part;


 


(iii)cause
any outstanding Option to become fully vested and immediately exercisable for a reasonable period in advance of the Change in
Control and, to the extent not exercised prior to that Change in Control, cancel that Option upon closing of the Change in Control;


 


(iv)cancel
any unvested Award or unvested portion thereof, with or without consideration;


 


(v)cancel
any Option in exchange for a substitute award in a manner consistent with the principles of Treas. Reg. §1.424-1(a) or any
successor rule or regulation (notwithstanding the fact that the original Award may never have been intended to satisfy the requirements
for treatment as an Incentive Stock Option);


 


(vi)cancel
any Restricted Stock, Restricted Stock Unit or SAR in exchange for restricted shares, restricted stock units or stock appreciation
rights with respect to the capital stock of any successor corporation or its parent;


 


(vii)redeem
any Restricted Stock or Restricted Stock Unit for cash and/or other substitute consideration with value equal to fair value (as
determined in the sole discretion of the Board) which may equal Fair Market Value of a Share or the per Share consideration to
be paid in connection with the Change in Control transaction to the holders of Shares;


 


(viii)cancel
any SAR in exchange for cash and/or other substitute consideration with a value equal to: (A) the number of Shares subject to
that SAR, multiplied by (B) the difference, if any, between the fair value per Share (as determined in the sole discretion of
the Board, which may equal Fair Market Value of a Share or the per Share consideration to be paid in connection with the Change
in Control transaction to the holders of Shares) on the date of the Change in Control and the exercise price of that SAR; provided,
that if the fair value per Share (as determined in the sole discretion of the Board) on the date of the Change in Control
does not exceed the exercise price of any such SAR, the Board may cancel that SAR without any payment of consideration therefore;
and/or


 


(ix)cancel
any Option in exchange for cash and/or other substitute consideration with a value equal to: (A) the number of Shares subject
to that Option, multiplied by (B) the difference, if any, between the fair value per Share (as determined in the sole discretion
of the Board, which may equal Fair Market Value of a Share or the per Share consideration to be paid in connection with the Change
in Control transaction to the holders of Shares) on the date of the Change in Control and the exercise price of that Option; provided,
that if the fair value per Share (as determined in the sole discretion of the Board) on the date of the Change in Control
does not exceed the exercise price of any such Option, the Board may cancel that Option without any payment of consideration therefor.


 




    	 	6	 



     


    





 


In
the discretion of the Board, any cash or substitute consideration payable upon cancellation of an Award may be subjected to (i)
vesting terms substantially identical to those that applied to the cancelled Award immediately prior to the Change in Control,
or (ii) earn-out, escrow, holdback or similar arrangements, to the extent such arrangements are applicable to any consideration
paid to stockholders in connection with the Change in Control.


 


SECTION
4. Eligibility. Employees, Directors, consultants, and other individuals who provide services to the Company or its
Affiliates are eligible to be granted Awards under the Plan; provided, however, that only employees
of the Company, its Parent or a Subsidiary are eligible to be granted Incentive Stock Options.


 


SECTION
5. Options. Options granted under the Plan may be Incentive Stock Options or Non-Qualified Stock Options. Any Option
granted under the Plan will be in such form as the Board may at the time of such grant approve.


 


The
Award Agreement evidencing any Option will incorporate the following terms and conditions and will contain such additional terms
and conditions, not inconsistent with the terms of the Plan, as the Board deems appropriate in its sole and absolute discretion:


 


(a)Exercise
Price. The exercise price per Share purchasable under an Option will be determined by the Board and will not be less than
100% of the Fair Market Value of a Share on the date of the grant. However, any Incentive Stock Option granted to any Participant
who, at the time the Option is granted, owns more than 10% of the voting power of all classes of shares of the Company, its Parent
or of a Subsidiary will have an exercise price per Share of not less than 110% of Fair Market Value per Share on the date of the
grant.


 


(b)Option
Term. The term of each Option will be fixed by the Board, but no Incentive Stock Option will be exercisable more than 10 years
after the date the Option is granted. However, any Incentive Stock Option granted to any Participant who, at the time such Option
is granted, owns more than 10% of the voting power of all classes of shares of the Company, its Parent or of a Subsidiary may
not have a term of more than five years. No Option may be exercised by any Person after expiration of the term of the Option.


 


(c)Exercisability.
Options will vest and be exercisable at such time or times and subject to such terms and conditions as determined by the Board
at the time of grant.


 


(d)Method
of Exercise. Subject to the exercisability and termination provisions set forth herein and in the applicable Award Agreement,
Options may be exercised in whole or in part at any time and from time to time during the term of the Option, by the delivery
of written notice of exercise by the Participant to the Company specifying the number of Shares to be purchased. Such notice will
be accompanied by payment in full of the purchase price, either by (i) cash or certified or bank check, or (ii) by such other
method as the Board may approve or accept.


 


No
Shares will be issued upon exercise of an Option until full payment therefor has been made. A Participant will not have the right
to distributions or dividends or any other rights of a stockholder with respect to Shares subject to the Option until the Participant
has given written notice of exercise, has paid in full for such Shares, if requested, has given the representation described in
Section 11(a) hereof and fulfills such other conditions as may be set forth in the applicable Award Agreement.


 




    	 	7	 



     


    





 


(e)Rights
as a Stockholder. Shares subject to an Option shall be deemed issued, and the Participant shall be deemed the record holder
of such Shares, on the Option exercise date. Until such Option exercise date, no right to vote or receive dividends or any other
rights as a stockholder shall exist with respect to the Shares subject to the Option. In the event that the Company effects a
split of the Shares by means of a stock dividend and the exercise price of, and number of Shares subject to, an Option are adjusted
as of the date of distribution of the dividend (rather than as of the record date for such dividend), then a Participant who exercises
such Option between the record date and the distribution date for such stock dividend shall be entitled to receive, on the distribution
date, the stock dividend with respect to the Shares subject to the Option. No other adjustment shall be made for a dividend or
other right for which the record date is prior to the date the Shares are issued.


 


(f)Incentive
Stock Option Limitations. In the case of an Incentive Stock Option, the aggregate Fair Market Value (determined as of the
time of grant) of the Shares with respect to which Incentive Stock Options are exercisable for the first time by the Participant
during any calendar year under the Plan and/or any other plan of the Company, its Parent or any Subsidiary will not exceed $100,000.
For purposes of applying the foregoing limitation, Incentive Stock Options will be taken into account in the order granted. To
the extent any Option does not meet such limitation, that Option will be treated for all purposes as a Non- Qualified Stock Option.


 


(g)Termination
of Service. Unless otherwise specified in the Award Agreement, Options will be subject to the terms of Section 7 with respect
to exercise upon or following termination of employment or other service.


 


(h)Transferability
of Options. Except as may otherwise be specifically determined by the Board with respect to a particular Option, no Option
will be transferable by the Participant other than by will or by the laws of descent and distribution, and all Options will be
exercisable, during the Participant’s lifetime, only by the Participant or, in the event of his Disability, by his personal
representative.


 


SECTION
6. Stock Appreciation Rights.


 


(a)Nature
of Award. Upon the exercise of a SAR, its holder will be entitled to receive an amount equal to the excess (if any) of: (i)
the Fair Market Value of the Shares covered by such SAR as of the date such SAR is exercised, over (ii) the Fair Market Value
of the Shares covered by such SAR as of the date such SAR was granted. Such amount may be paid in either cash and/or Shares, as
determined by the Board in its sole and absolute discretion.


 




    	 	8	 



     


    





 


(b)Terms
and Conditions. The Award Agreement evidencing any SAR will incorporate the following terms and conditions and will contain
such additional terms and conditions, not inconsistent with the terms of the Plan, as the Board deems appropriate in its sole
and absolute discretion:


 


(i)Term
of SAR. Unless otherwise specified in the Award Agreement, the term of a SAR will be ten years.


 


(ii)Exercisability.
SARs will vest and become exercisable at such time or times and subject to such terms and conditions as will be determined by
the Board at the time of grant.


 


(iii)Termination
of Service. Unless otherwise specified in the Award Agreement, SARs will be subject to the terms of Section 7 with respect
to exercise upon termination of employment or other service.


 


(iv)Non-Transferability.
Except as may otherwise be specifically determined by the Board with respect to a particular SAR: (A) SARs may not be sold,
pledged, assigned, hypothecated, gifted, transferred or disposed of in any manner either voluntarily or involuntarily by
operation of law, other than by will or by the laws of descent or distribution, and (B)during the Participant’s
lifetime, SARs will be exercisable only by the Participant (or, in the event of the Participant’s Disability, by his
personal representative).


 


(v)Rights
as a Stockholder. If and solely to the extent that, upon exercise of a SAR, the amount payable under Section 6(a) hereof
is paid in whole or in part with Shares, then such Shares shall be deemed issued, and the Participant shall be deemed the record
holder of such Shares, on the date the SAR is exercised. Until such date, no right to vote or receive dividends or any other rights
as a stockholder shall exist with respect to the Shares subject to the SAR. If the Company effects a split of the Shares by means
of a stock dividend and the exercise price of, and number of Shares subject to, a SAR are adjusted as of the date of distribution
of the dividend (rather than as of the record date for such dividend), then a Participant who exercises such SAR between the record
date and the distribution date for such stock dividend shall be entitled to receive, on the distribution date, the stock dividend
with respect to the Shares subject to the SAR. No other adjustment shall be made for a dividend or other right for which the record
date is prior to the date the Shares are issued.


 


SECTION
7. Termination of Service. Unless otherwise specified with respect to a particular Option or SAR in the applicable
Award Agreement, all or any portion of an Option or SAR that is not exercisable upon termination of service will expire immediately
and automatically upon such termination and any portion of an Option or SAR that is exercisable upon termination of service will
expire on the date it ceases to be exercisable in accordance with this Section 7.


 


(a)Termination
by Reason of Death. If a Participant’s service with the Company or any Affiliate terminates by reason of death, any
Option or SAR held by such Participant may thereafter be exercised, to the extent it was exercisable at the time of his or her
death, by the legal representative of the estate or by a legatee of the Participant under the will of the Participant, for a period
ending 12 months following the date of death (or, if sooner, on the last day of the stated term of such Option or SAR); provided
that in order to exercise any Option or SAR, the legal representative of the estate or a legatee of the Participant shall
provide written documentation in the form of letters testamentary (or the applicable equivalent from Participant’s state
of residence) to the Company within 12 months after the Participant’s death.


 




    	 	9	 



     


    





 


(b)Termination
by Reason of Disability. If a Participant’s service with the Company or any Affiliate terminates by reason of Disability,
any Option or SAR held by such Participant may thereafter be exercised by the Participant or his personal representative, to the
extent it was exercisable at the time of termination, for a period ending 12 months following the date of termination (or, if
sooner, on the last day of the stated term of such Option or SAR).


 


(c)Cause.
If a Participant’s service with the Company or any Affiliate is terminated for Cause: (i) any Option or SAR held by the
Participant will immediately and automatically expire as of the date of such termination, and (ii) any Shares for which the Company
has not yet delivered share certificates will be immediately and automatically forfeited and the Company will refund to the Participant
the Option exercise price paid for such Shares, if any.


 


(d)Other
Termination. If a Participant’s service with the Company or any Affiliate terminates for any reason other than death,
Disability or Cause, any Option or SAR held by such Participant may thereafter be exercised by the Participant, to the extent
it was exercisable at the time of such termination, for a period ending 90 days following the date of such termination (or, if
sooner, on the last day of the stated term of such Option or SAR).


 


SECTION
8. Restricted Stock.


 


(a)Issuance.
Restricted Stock may be issued either alone or in conjunction with other Awards. The Board will determine the time or times within
which Restricted Stock may be subject to forfeiture, and all other conditions of such Awards.


 


(b)Awards
and Certificates. The Award Agreement evidencing the grant of any Restricted Stock will contain such terms and conditions,
not inconsistent with the terms of the Plan, as the Board deems appropriate in its sole and absolute discretion. The prospective
recipient of an Award of Restricted Stock will not have any rights with respect to such Award, unless and until such recipient
has delivered to the Company an executed Award Agreement and has otherwise complied with the applicable terms and conditions of
such Award. The purchase price for Restricted Stock will be determined by the Board and will not be less than 100% of the Fair
Market Value of a Share on the date of an Award of Restricted Stock. Any purchase price may be satisfied in cash or certified
or bank check, or by such other method as the Board may approve or accept.


 


Any
share certificate issued in connection with an Award of Restricted Stock will be registered in the name of the Participant receiving
the Award, and will bear the following legend and/or any other legend required by this Plan, the Award Agreement or by applicable
law:


 


THE
TRANSFERABILITY OF THIS CERTIFICATE AND THE SHARES REPRESENTED HEREBY ARE SUBJECT TO THE TERMS AND CONDITIONS OF THE SPIRAL TOYS
INC. AMENDED AND RESTATED 2015 EQUITY INCENTIVE PLAN (WHICH TERMS AND CONDITIONS MAY INCLUDE, WITHOUT LIMITATION, CERTAIN TRANSFER
RESTRICTIONS, REPURCHASE RIGHTS AND FORFEITURE CONDITIONS). COPIES OF THAT PLAN ARE ON FILE IN THE PRINCIPAL OFFICES OF SPIRAL
TOYS INC. AND WILL BE MADE AVAILABLE TO THE HOLDER OF THIS CERTIFICATE WITHOUT CHARGE UPON REQUEST TO THE SECRETARY OF THE COMPANY.


 




    	 	10	 



     


    





 


Share
certificates evidencing Restricted Stock will be held in custody by the Company or in escrow by an escrow agent until the restrictions
thereon have lapsed. As a condition to any Restricted Stock award, the Participant may be required to deliver to the Company a
share power, endorsed in blank, relating to the Shares covered by such Award.


 


(c)Restrictions
and Conditions. The Restricted Stock awarded pursuant to this Section 8 will be subject to the following restrictions
and conditions, and any other restrictions and conditions set forth in the applicable Award Agreement.


 


(i)During
a period commencing with the date of an Award of Restricted Stock and ending at such time or times as specified by the Board (the
“Restriction Period”), the Participant will not be permitted to sell, transfer, pledge, assign or otherwise
encumber Restricted Stock awarded under the Plan. The Board may condition the lapse of restrictions on Restricted Stock upon the
continued employment or service of the recipient, the attainment of specified individual or corporate performance goals, or such
other factors as the Board may determine, in its sole and absolute discretion.


 


(ii)Except
as provided in this subsection (ii) or the applicable Award Agreement, the Participant will have, with respect to the Restricted
Stock, all of the rights of a holder of Common Stock of the Company. The Board, in its sole discretion, may require cash distributions
or dividends to be subjected to the same Restriction Period as is applicable to the Restricted Stock with respect to which such
amounts are paid, or, if the Board so determines, reinvested in additional Restricted Stock to the extent Shares are available
under Section 3(a) of the Plan. Any distributions or dividends paid in the form of securities with respect to Restricted
Stock will be subject to the same terms and conditions as the Restricted Stock with respect to which they were paid, including,
without limitation, the same Restriction Period.


 


(iii)Subject
to the applicable provisions of the Award Agreement, if a Participant’s service with the Company and its Affiliates terminates
prior to the expiration of the Restriction Period, all of that Participant’s Restricted Stock which then remain subject
to forfeiture will then be forfeited automatically.


 


(iv)If
and when the Restriction Period expires without a prior forfeiture of the Restricted Stock subject to such Restriction Period
(or if and when the restrictions applicable to Restricted Stock are removed pursuant to Section 3(d) or otherwise), any
certificates for such Shares will be replaced with new certificates, without the restrictive legend applicable to such lapsed
restrictions, and such new certificates will be promptly delivered to the Participant, the Participant’s representative
(if the Participant has suffered a Disability), or the Participant’s estate or heir (if the Participant has died).


 




    	 	11	 



     


    





 


(d)Voting
Rights. During the Restriction Period, Participants holding Shares of Restricted Stock granted hereunder may exercise full
voting rights with respect to those Shares, unless otherwise provided in the Award Agreement.


 


SECTION
9. Restricted Stock Units. The Board may grant Restricted Stock Units to eligible Participants and may impose conditions
on such units as it may deem appropriate. Each Restricted Stock Unit shall be evidenced by an Award Agreement in the form that
is approved by the Board and that is not inconsistent with the terms and conditions of the Plan. Each Restricted Stock Unit shall
entitle the Participant to whom it is granted a distribution from the Company in an amount equal to the Fair Market Value (at
the time of the distribution) of one Share. Distributions may be made in cash and/or Shares. All other terms governing Restricted
Stock Units, such as vesting, time and form of payment and termination of units shall be set forth in the Award Agreement.


 


SECTION
10. Amendments and Termination. The Board may amend, alter or discontinue the Plan at any time; provided, however,
that no amendment, alteration or discontinuation will be made, without the approval of such amendment by the Company’s stockholders
in a manner consistent with the requirements of Treas. Reg. § 1.422-3 (or any successor provision), that would: (i) increase
the total number of Shares reserved for issuance hereunder (except as otherwise provided in Section 3 hereof) or (ii) change
the classes of persons eligible to receive Awards.


 


SECTION
11. General Provisions.


 


(a)The
Board may require each Participant to represent to and agree with the Company in writing that the Participant is acquiring securities
of the Company for investment purposes and without a view to distribution thereof and as to such other matters as the Board believes
are appropriate. The certificate evidencing any Award and any securities issued pursuant thereto may include any legend which
the Board deems appropriate to reflect any restrictions on transfer and compliance with applicable securities laws.


 


(b)All
certificates for Shares or other securities delivered under the Plan will be subject to such share-transfer orders and other restrictions
as the Board may deem advisable under the rules, regulations, and other requirements of any stock exchange upon which the Shares
are then listed and any applicable laws, and the Board may cause a legend or legends to be put on any such certificates to make
appropriate reference to such restrictions.


 


(c)Shares
shall not be issued hereunder unless, in the judgment of counsel for the Company, the issuance complies with the requirements
of any stock exchange or quotation system on which the Shares are then listed or quoted, the Securities Act of 1933, the Exchange
Act, all rules and regulations promulgated thereunder and all other applicable laws.


 


(d)Neither
the adoption of the Plan nor the execution of any document in connection with the Plan will: (i) confer upon any employee of
the Company or an Affiliate any right to continued employment or engagement with the Company or such Affiliate, or (ii)
interfere in any way with the right of the Company or such Affiliate to terminate the employment of any of its employees at
any time.


 




    	 	12	 



     


    





 


(e)No
later than the date as of which an amount first becomes includible in the gross income of the Participant for federal income tax
purposes with respect to any Award under the Plan, the Participant will pay to the Company, or make arrangements satisfactory
to the Board regarding the payment of, taxes of any kind required by law to be withheld with respect to such amount. The obligations
of the Company under the Plan will be conditioned on such payment or arrangements and the Company will have the right to deduct
any such taxes from any payment of any kind otherwise due to the Participant. Unless otherwise determined by the Board, the minimum
required withholding obligation with respect to an Award may be settled in Shares, including the Shares that are subject to that
Award.


 


(f)The
Company shall provide financial statements at least annually to each Participant who receives an Award from the Plan.


 


SECTION
12. Effective Date of Plan. The Plan will become effective on the date that it is adopted by the Board; provided,
however, that all Options intended to be Incentive Stock Options will automatically be converted into Non-Qualified
Stock Options if the Plan is not approved by the Company’s stockholders within 365 days of its adoption by the Board in
a manner consistent with Treas. Reg. § 1.422-5.


 


SECTION
13. Term of Plan. The Plan will continue in effect until terminated in accordance with Section 10; provided,
however, that no Incentive Stock Option will be granted hereunder on or after the 10th anniversary of the effective
date of the Plan (or, if the stockholders approve an amendment that increases the number of shares subject to the Plan, the 10th
anniversary of the date of such approval); but provided further, that Incentive Stock Options granted prior to such 10th
anniversary may extend beyond that date.


 


SECTION
14. Invalid Provisions. In the event that any provision of this Plan is found to be invalid or otherwise unenforceable
under any applicable law, such invalidity or unenforceability will not be construed as rendering any other provisions contained
herein as invalid or unenforceable, and all such other provisions will be given full force and effect to the same extent as though
the invalid or unenforceable provision was not contained herein.


 


SECTION
15. Governing Law. The Plan and all Awards granted hereunder will be governed by and construed in accordance with the
laws of the State of Nevada, without regard to the application of the principles of conflicts of laws.


 


SECTION
16. Board Action. Notwithstanding anything to the contrary set forth in the Plan, any and all actions of the Board
or Committee, as the case may be, taken under or in connection with the Plan and any agreements, instruments, documents, certificates
or other writings entered into, executed, granted, issued and/or delivered pursuant to the terms hereof, will be subject to and
limited by any and all votes, consents, approvals, waivers or other actions of the stockholders of the Company or other Persons
required by the Nevada Revised Statutes and:


 


(a)the
Company’s Certificate of Incorporation (as the same may be amended and/or restated from time to time);


 


(b)the
Company’s Bylaws (as the same may be amended and/or restated from time to time); and


 


(c)any
other agreement, instrument, document or writing now or hereafter existing, between or among the Company and its stockholders
or other Persons (as the same may be amended from time to time).


 


SECTION
17. Notices. Any notice to be given to the Company pursuant to the provisions of the Plan shall be given by registered
or certified mail, postage prepaid, and, addressed, if to the Company to its principal executive office to the attention of its
Chief Executive Officer (or such other Person as the Company may designate in writing from time to time), and, if to a Participant,
to the address contained in the Company’s personnel records, or to such other address as that Participant may hereafter
designate in writing to the Company. Any such notice shall be deemed given or delivered three days after the date of mailing.


 


*
* * * * *


 








    	 	13