##### 



Exhibit 4.3



DATED 16 AUGUST 2004



BRITISH SKY BROADCASTING GROUP PLC



and



D. J. DARROCH







---

SERVICE AGREEMENT



---



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##### 





TABLE OF CONTENTS

|                                                                         |  |      |    | 
|------------------------------------------------------------------------ |  | ---- | -- | 
|Clause          Headings                                                 |  | Page
|                                                                         |  |     
|1.                   INTERPRETATION                                      |  |      | 1  | 
|2.                   APPOINTMENT
    AND TERM                            |  |      | 2  | 
|3.                   DUTIES                                              |  |      | 2  | 
|4.                   SALARY
    AND BONUS                                |  |      | 3  | 
|5.                   PENSION
    SCHEME                                  |  |      | 3  | 
|6.                   LIFE
    ASSURANCE AND HEALTH INSURANCE             |  |      | 4  | 
|7.                   CAR                                                 |  |      | 4  | 
|8.                   ADDITIONAL
    BENEFITS                             |  |      | 4  | 
|9.                   OTHER
    EXPENSES                                  |  |      | 4  | 
|10.                 HOLIDAYS                                             |  |      | 5  | 
|11.                 SICKNESS
    AND INJURY                              |  |      | 5  | 
|12.                 OTHER
    ACTIVITIES AND INTERESTS IN OTHER BUSINESS |  |      | 5  | 
|13.                 SHARE
    DEALINGS                                   |  |      | 6  | 
|14.                 CONFIDENTIALITY                                      |  |      | 6  | 
|15.                 PROTECTION
    OF INTERESTS OF COMPANY, ETC          |  |      | 7  | 
|16.                 GARDEN LEAVE                                         |  |      | 9  | 
|17.                 TERMINATION                                          |  |      | 9  | 
|18.                 INDEMNITY                                            |  |      | 11 | 
|19.                 DISCIPLINE
    AND GRIEVANCES                        |  |      | 11 | 
|20.                 ADDITIONAL
    PARTICULARS                           |  |      | 11 | 
|21.                 ENTIRE
    AGREEMENT                                 |  |      | 12 | 
|22.                 ASSIGNMENT                                           |  |      | 12 | 
|23.                 NOTICES                                              |  |      | 12 | 
|24.                 GOVERNING
    LAW                                    |  |      | 13 | 
|25.                 COUNTERPARTY                                         |  |      | 13 | 



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##### 



AGREEMENTdated 16 August 2004,



|    |                                                                                                                                                                   
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------
|(1) | BRITISH SKY BROADCASTING GROUP PLC (Company
    Number 2247735) whose registered office is at Grant Way,
    Isleworth, Middlesex TW7 5QD (the
    Company); and
|   
|(2) | D. J. DARROCH of White Lodge, Elmstead Road,
    West Byfleet, Surrey, KT14 6JB (the
    Executive).                                                            

WHEREAS:



|    |                                                                                                                                                                                                                                           
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|(A) | With effect from the date first above written, the Company
    wishes to contract with the Executive for the services of the
    Executive as Chief Financial Officer of the Company (and each of
    its subsidiaries from time to time).
|   
|(B) | The Executive has agreed to provide his services in accordance
    with the terms and conditions hereinafter set out.                                                                                                                     

IT IS AGREEDas follows:






|   |               
|-- | --------------
|1. | INTERPRETATION

In this Agreement:



| |     |                                                                 
| | --- | ----------------------------------------------------------------
| | (a) | associate means a body corporate which for
    the time being:



| |      |                                                                                                                          
| | ---- | -------------------------------------------------------------------------------------------------------------------------
| | (i)  | is a holding company of the Company or a subsidiary (other than
    the Company) of such a holding company; or           
|
| | (ii) | has not less than 20 percent of its equity share capital
    beneficially owned by such a holding company or the Company;



| |     |                                                                                                                                                                                                                                                                                    
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | (b) | the Board means the Board of Directors from
    time to time of the Company;                                                                                                                                                                                                     
|
| | (c) | Cause means the circumstances referred to in
    clause 17.2;                                                                                                                                                                                                                    
|
| | (d) | the Chairman means the Chairman of the Board;                                                                                                                                                                                                                                    
|
| | (e) | Date of Termination means the date on which
    the employment of the Executive terminates, for whatever reason
    (save pursuant to an assignment by the Company pursuant to
    clause 22 below);                                                                             
|
| | (f) | Group means the Company and each of its
    subsidiaries from time to time;                                                                                                                                                                                                      
|
| | (g) | subsidiary and holding
    company have the meaning attributed to them by
    section 736 and 736A of the Companies Act 1985 provided
    that the term subsidiary shall also include a
    subsidiary undertaking (as defined in section 258 of the
    Companies Act 1985);
|
| | (h) | recognised stock exchange means any body of
    persons which is a recognised investment exchange for the
    purpose of the Financial Services And Markets Act 2000;                                                                                                            

1



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| |     |                                                                                                                                                                                                                           
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | (i) | Remuneration Committee means the committee of
    the Board which is so titled or such other body having similar
    functions as the Board may from time to time designate by notice
    in writing to the Executive;  
|
| | (j) | a reference to the employment of the Executive is to his
    employment by the Company or, if appropriate, any assignee
    pursuant to clause 22 below under this Agreement;                                             
|
| | (k) | unless the context otherwise requires, words in the singular
    include the plural and vice versa, and a reference to a person
    includes a reference to a body corporate and to an
    unincorporated body of persons;
|
| | (l) | a reference to a statute or statutory provision includes a
    reference to that statute or provision as from time to time
    modified or re-enacted;                                                                    
|
| | (m) | clause headings are for convenience only and have no legal
    effect.                                                                                                                                                    






|   |                     
|-- | --------------------
|2. | APPOINTMENT AND TERM



|    |                                                                                                                                                                                                                                                                                                                                    
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|2.1 | The Company agrees to employ the Executive and the Executive
    agrees to provide his services as Chief Financial Officer of the
    Company (and of each member of the Group) or in such other
    capacity as the Company may from time to time review.                                                                         
|   
|2.2 | The employment of the Executive on the terms of this Agreement
    will be deemed to have begun on 16 August 2004 and will
    continue, subject to the terms of this Agreement (and in
    particular clause 17), until determined by either party
    giving to the other at any time not less than 364 days
    written notice.






|   |       
|-- | ------
|3. | DUTIES



|    |                                                             
|--- | ------------------------------------------------------------
|3.1 | During the continuance of his employment the Executive will:



| |       |                                                                                                                                                                                                                                                                                                             
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 3.1.1 | perform such duties as may from time to time be necessary to
    implement the decisions of the Board;                                                                                                                                                                                                      
|
| | 3.1.2 | in all respects comply with the reasonable and lawful directions
    given by or under the authority of the Board which do not
    otherwise derogate from the terms of this Agreement, including
    complying with the Companys corporate governance policies
    adopted from time to time by the Board;
|
| | 3.1.3 | use his best endeavours to promote the interests of the Group;                                                                                                                                                                                                                                              
|
| | 3.1.4 | unless prevented by incapacity devote such of his business time
    and efforts as shall be necessary to perform his duties under
    this Agreement.                                                                                                                                                       



|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3.2 | The agreed hours of work of the Executive will be such hours as
    may be required for the proper performance of his duties under
    this Agreement and these may be in excess of 48 hours per
    week on average or over any 17 week period. The Executive
    will perform those duties at such place or places in the United
    Kingdom or elsewhere as the Board may from time to time
    determine PROVIDED THAT he shall be based at the principal
    executive offices of the Company located in London, England.

2



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|   |                 
|-- | ----------------
|4. | SALARY AND BONUS



|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|4.1 | During the continuance of his employment, the Executive will be
    entitled to a salary at the rate of £500,000 per annum (or
    such higher rate as may from time to time to be agreed between
    the parties hereto) subject to an annual review in July in each
    year and such further merit reviews as the Chief Executive
    Officer (CEO) (acting in consultation with the
    Remuneration Committee) may in his sole discretion deem
    appropriate.                                                                                                                                                                                                                                                                                                                                                                                                                                
|   
|4.2 | The Executives salary will accrue from day to day and
    shall be payable by equal monthly instalments in accordance with
    Company policy in effect from time to time.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
|   
|4.3 | The Executive shall be eligible to be considered for a bonus.
    Such bonus (if any) is awarded at the absolute discretion of the
    CEO and subject to the approval of the Remuneration Committee.
    Any such bonus would be based on 25% of any personal Key
    Performance Indicators identified to the Executive and 75% of
    any such bonus would be based on performance criteria adopted by
    the Remuneration Committee for each financial year during which
    the Executive is employed which may include earnings growth,
    subscriber growth, magnitude of free cash flow. For guidance
    only, if the Executive met all performance criteria specified
    and the discretion to award a bonus was exercised, a bonus could
    be up to £500,000 but should not in any event exceed
    £600,000. This is not a contractual commitment.                                   
|   
|4.4 | The bonus (if any) due to the Executive will be paid after the
    adoption of the accounts for the relevant year. For the
    avoidance of doubt but subject always to the provisions of
    clause 17, when the Executives employment ends he
    will receive a bonus, as and when the amount of the same is
    calculated, which is pro rata to his length of service
    during the year in which the Date of Termination occurs.                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|   
|4.5 | The Executive shall be entitled to participate in the
    Companys Long Term Incentive Plan for senior executives
    (the LTIP), in accordance with the rules of the
    LTIP from time to time, the vesting of which shall be subject to
    performance criteria to be set by the Remuneration Committee. In
    this respect the Company shall make a one off performance award
    to the Executive under the LTIP of 250,000 shares of the
    Company, the vesting of which shall be subject to performance
    criteria to be agreed between the Company and the Executive, it
    being accepted that 70% of the award will be subject to internal
    performance metrics being outperformed (equally weighting DTH
    subscriber growth, earnings per share growth and free cash flow
    per share) with the balance of 30% being subject to total
    shareholder return performance.






|   |               
|-- | --------------
|5. | PENSION SCHEME



|    |                                                                                                                                                                                                                                                                                                                                                                   
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|5.1 | The Executive shall be eligible to be a member of the BSkyB
    Pension Scheme (which is contracted out under the Social
    Security (Pensions) Act 1975) and to be a member of
    such scheme upon the terms and conditions from time to time
    applicable under such scheme.                                                                                
|   
|5.2 | The Company shall make contributions to such scheme at a rate of
    8% of the annual pensionable salary of the Executive from time
    to time. If and to the extent that the amount of the
    Companys contributions is capped by law at an effective
    rate of less than 8% of the Executives annual salary, the
    Company shall pay to the Executive by

3



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##### 





|    |                                                                                                                                                                                                                                                 
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|    | way of additional salary the difference between 8% of the
    Executives annual salary and the amount of the capped rate.                                                                                                                      
|   
|5.3 | The Executive shall be entitled to make contributions to such
    scheme at the rate of up to 4% of the annual salary of the
    Executive from time to time, or such lesser amount as may be
    permitted from time to time under such scheme.






|   |                                    
|-- | -----------------------------------
|6. | LIFE ASSURANCE AND HEALTH INSURANCE



|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|6.1 | Subject to cover being available at rates reasonably acceptable
    to the Company and to any conditions the Company may from time
    to time reasonably prescribe, the Company will provide and
    maintain, at its own expense, life assurance for the Executive
    with coverage equivalent to that which is provided to other
    senior executives of the Company but in no event less than twice
    the basic salary, (enhanced to four times on membership of the
    pension scheme) such provision to be subject to the terms and
    conditions from time to time of the insurance policy.
|   
|6.2 | The Executive shall be entitled to membership of any medical
    insurance scheme in force for the time being and applicable for
    full-time employees or officers of the Company, for himself and
    his spouse and their unmarried children aged under 21 and the
    Company shall pay the subscriptions therefor.                                                                                                                                                                                                                                                                                






|   |    
|-- | ---
|7. | CAR



| |                                                                                                                                                                                                                                                                                                   
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | The Company shall provide the Executive with the use of a motor
    car of a make and type to be agreed between the parties up to a
    value of £60,000 hereto during the term of this Agreement.
    As an alternative the Executive may elect to take a car
    allowance of £10,000 per annum.






|   |                    
|-- | -------------------
|8. | ADDITIONAL BENEFITS



|    |                                                                                                                                                                                                                                                                             
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|8.1 | The Company shall also provide personal computer and facsimile
    machine facilities for the Executive at his residence(s)
    together with a mobile telephone and shall pay all costs
    associated with the ownership, maintenance and operation of such
    equipment.
|   
|8.2 | The Executive shall be entitled to 2 free Sky Plus subscriptions.                                                                                                                                                                                                           






|   |               
|-- | --------------
|9. | OTHER EXPENSES



| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | In addition to his remuneration hereunder the Executive shall
    be provided or reimbursed all travelling, hotel and other
    expenses properly and reasonably incurred by him in the
    discharge of his duties hereunder in accordance with the
    relevant rules and policies of the Company for the time being in
    force which are notified to the Executive in writing, which said
    expenses shall be evidenced in such manner as the Company may
    reasonably require. Any credit and charge cards supplied to the
    Executive by the Company shall be returned to the Company on the
    termination of his employment. Any money paid to the Executive
    to meet expenses incurred on a Company credit or charge card
    shall be used for that purpose and no other. The Executive shall
    be liable for the discharge of any personal expenses incurred by
    him using the Company credit or charge card.

4



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|    |         
|--- | --------
|10. | HOLIDAYS



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.1 | In addition to public holidays, the Executive will be entitled
    to 25 days holiday in each holiday years (being
    1st July to 30th June in each
    year) plus one additional holiday for each completed year of
    service (calculated from the start of the holiday year) up to a
    maximum of 30 days to be taken at such times as the business
    of the Company reasonably permits. A record of the holidays
    taken by the Executive shall be maintained by the Company.
    Holidays may not be carried over without prior approval of the
    CEO.
|    
|10.2 | On the termination of the Executives employment for any
    reason, payment in lieu of holiday accrued but not taken in the
    years up to the Date of Termination (and any preceding years)
    will be made.                                                                                                                                                                                                                                                                                                                                                     






|    |                    
|--- | -------------------
|11. | SICKNESS AND INJURY



|     |                                                                                                                                                                                             
|---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|11.1 | If the Executive is absent from work due to sickness or injury
    he will be paid sick pay (at the rate of the Executives
    then current salary and benefits) by the Company as follows:

| |                               |  |          | 
| | ----------------------------- |  | -------- | 
| | Service                       |  | Sick Pay
| |                               |  |         
| | Less than 3 months            |  | 2 weeks  | 
| | 3 months but less than 1 year |  | 5 weeks  | 
| | 1 year but less than 2 years  |  | 6 weeks  | 
| | 2 years but less than 3 years |  | 9 weeks  | 
| | 3 years but less than 5 years |  | 12 weeks | 
| | Over 5 years                  |  | 16 weeks | 
|

| |                                                                                                                                                                                                                                                                      
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | Payment of company sick pay will be based on a 12 month
rolling period (i.e. any paid absence for sickness or injury in
the 12 months immediately preceding the commencement of a
new period of such absence will be deducted from the sickness
payment shown above).



|     |                                                                                                                                                                                                       
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|11.2 | The Executive shall comply with the Companys illness and
    sickness reporting requirements as are notified to him in
    writing and in force from time to time.                                   
|    
|11.3 | The Company shall be entitled (but no more frequently than once
    in any twelve month period) to require the Executive to submit
    himself to a medical examination at the expense of the Company.






|    |                                                 
|--- | ------------------------------------------------
|12. | OTHER ACTIVITIES AND INTERESTS IN OTHER BUSINESS



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|12.1 | Save with the written consent of the Board, the Executive will
    not during the continuance of his employment be engaged or
    interested (except as the holder for investment of up to five
    percent (5%) of any class of quoted or unquoted securities)
    either directly or indirectly in any business or occupation in
    competition with the Company and its subsidiaries. To the extent
    that the Executive is engaged or interested in any other
    non-competing business or occupation during his employment, such
    engagement or interest shall in no way impinge on his working
    day at the Company nor detract from the proper performance of
    his duties.
|    
|12.2 | The Executive hereby agrees with the Company that if, at any
    time during his employment hereunder, he becomes aware of any
    ideas or proposals that could be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

5



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##### 





| |                                                                                                                                                                                                          
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | exploited by the Group in relation to its United Kingdom and
    the Republic of Ireland satellite broadcasting business, he
    shall ensure that any such idea or proposal is offered to the
    Group.






|    |               
|--- | --------------
|13. | SHARE DEALINGS



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|---- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|13.1 | The Executive shall at all times comply with the requirements of
    section 324 of the Companies Act 1985 and will not act so
    as to commit an offence of insider dealing under Part V of
    the Criminal Justice Act 1933 nor engage in behaviour
    amounting to market abuse under Part VIII of the Financial
    Services and Markets Act 2000.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|    
|13.2 | During his employment the Executive will not (and will procure,
    so far as he is able, that his spouse, dependent children and
    persons connected with him will not) deal or become or cease to
    be interested (within the meaning contained in Part I of
    Schedule 13 to the Companies Act 1985) in any shares
    or other securities of the Company or any subsidiary or
    associate of the Company except in accordance with the
    Companys Code of Practice in force from time to time in
    relation to such transactions, a copy of which is available from
    the Secretary of the Company.                                                                                                                                                                                                                                                                                                                                                                                                                               
|    
|13.3 | During his employment the Executive will notify the Secretary of
    the Company immediately of any dealing in the shares or other
    securities of the Company including the grant, acceptance,
    exercise or disposal of any option or other right or obligation
    to acquire or dispose of shares or securities. The notification
    shall include the nature of the dealing, the nature and extent
    of the Executives interest in it, the date on which the
    dealing was effected and the price, number (or amount) and class
    of shares or securities. The Executive will take all reasonable
    steps to notify the Secretary of the Company of any such dealing
    by persons connected with the Executive and to ensure that such
    persons are aware of his obligation to notify such dealing and
    to secure their co-operation in discharging it. In addition to
    the details required above, the notification of any such dealing
    shall include the identity of the person connected with the
    Executive.
|    
|13.4 | For the purposes of this clause 13,
    connected has the meaning attributed to it by
    section 346 of the Companies Act 1985.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   






|    |                
|--- | ---------------
|14. | CONFIDENTIALITY



|     |                                                                                                                                                                         
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|14.1 | The Executive will not during the continuance of his employment
    or afterwards (unless authorised to do so by the Board or by a
    court of competent jurisdiction):



| |        |                                                                                                                       
| | ------ | ----------------------------------------------------------------------------------------------------------------------
| | 14.1.1 | use for his own benefit or the benefit of any other person;                                                           
|
| | 14.1.2 | disclose to any person; or                                                                                            
|
| | 14.1.3 | through any failure to exercise all personal due care and
    diligence cause or permit any unauthorised disclosure of



| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | any confidential information of the Company or any of its
    subsidiaries which he has obtained by virtue of his employment
    or in respect of which the Company is bound by an obligation of
    confidence to a third party (Confidential
    Information). Confidential Information shall include,
    without limitation, information relating to research projects,
    prices, discounts, mark-ups, future business strategy,
    marketing, tenders and any price sensitive information.

6



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##### 





|     |                                                                                                                                                                                                                                                                     
|---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|14.2 | The Executive shall not during the continuance of this Agreement
    contribute or otherwise provide material (other than is required
    for the purposes of performing the Executives duties) for
    any reason whatsoever without the permission of the CEO to:



| |        |                                                                                                                                                                                                                                                                                                                                                
| | ------ | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 14.2.1 | any radio or television broadcasting company (whether engaged in
    free to air television or paid, subscription or cable television
    or any other form of television exhibition whether now know or
    hereafter developed) or any company which provides programmes,
    services or facilities to such a broadcaster or distributor; or
|
| | 14.2.2 | any newspaper, magazine or the publisher; or                                                                                                                                                                                                                                                                                                   
|
| | 14.2.3 | any news agency or news service.                                                                                                                                                                                                                                                                                                               



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|14.3 | The Executive shall not during the continuance of this Agreement
    make otherwise than for the benefit of the Company any notes,
    memoranda, records and writings relating to any matter within
    the scope of the business of the Group or concerning any of the
    Groups dealings or affairs, it being agreed by the parties
    that all such notes or memoranda made by the Executive shall be
    the property of the Company and shall be handed over by the
    Executive to the Company from time to time on demand and in any
    event upon the Date of Termination.
|    
|14.4 | The restriction in this clause will not prevent the Executive,
    after the Date of Termination, from using for his own or
    anothers benefit, any information which becomes available
    to the public generally other than by reason of a breach by the
    Executive of his obligations under this Agreement but any such
    use will be subject to the restrictions contained in
    clause 15 below.                                                                                                                                                                         






|    |                                         
|--- | ----------------------------------------
|15. | PROTECTION OF INTERESTS OF COMPANY, ETC.



|     |                
|---- | ---------------
|15.1 | In this clause:



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
| | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 15.1.1 | Competing Business shall mean any business
    carried on within the United Kingdom which wholly or partly
    competes with any business which at the Date of Termination the
    Company or any of its subsidiaries or associates carries on;                                                                                                                                                                                                                              
|
| | 15.1.2 | Prospective Business shall mean any business
    carried on within the United Kingdom which wholly or partly
    competes with any business which at the Date of Termination the
    Company or any of its subsidiaries or associates proposes to
    carry on in the immediate or foreseeable future, save for any
    such business in relation to which the Executive did not possess
    a material amount of Confidential Information as at the Date of
    Termination;



|     |                                                                                                                                                                                                                                      
|---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|15.2 | Until the expiration of 12 months from the Date of
    Termination, except in the event of a termination of this
    Agreement by the Company in repudiatory breach of its terms, the
    Executive shall not directly or indirectly:



| |        |                                                                                                                                                       
| | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------
| | 15.2.1 | carry on or be interested in a Competing Business SAVE that he
    may hold for investment up to 5% of any class of quoted or
    unquoted securities;
|
| | 15.2.2 | act as a consultant or employee or worker or officer in any
    capacity in a Competing Business or provide any advice to a
    Competing Business;   

7



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| |        |                                                                                                                                                                                                                                                                                                                                                                                                  
| | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 15.2.3 | act as a consultant or employee or officer in any capacity in a
    Prospective Business or provide any advice to a Prospective
    Business, SAVE to the extent that the Executive demonstrates to
    the reasonable satisfaction of the Company that his duties or
    work are not likely to involve disclosure or use of any of the
    Confidential Information possessed by the Executive.



| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | Provided always that nothing in this clause 15.2 shall be
    read or construed as preventing the Executive from acting as a
    consultant, employee or officer of, or for, that part, and that
    part only, of a business which does not compete, directly or
    indirectly, with any business which at the Date of Termination
    the Company or any of its subsidiaries or associates carries on
    or proposes to carry on provided further that the Executive
    demonstrates to the reasonable satisfaction of the Company that
    his duties or work are not likely to involve disclosure or use
    of any of the Confidential Information possessed by the
    Executive.



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|15.3 | References in this clause to acting directly or indirectly
    include (without prejudice to the generality of that expression)
    references to acting alone or jointly with or by means of any
    other person.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|    
|15.4 | Until the expiration of 12 months from the Date of
    Termination, the Executive will not directly or indirectly
    solicit or entice away or endeavour to solicit or entice away
    from the Company or any member of the Group, in competition with
    the Company or, as the case may be, in competition with the
    relevant member of the Group, any person employed by the Company
    or any member of the Group in a senior executive capacity at the
    Date of Termination with whom the Executive has had material
    dealings during the year preceding the Date of Termination with
    a view to inducing that person to leave such employment and to
    act for another employer in the same, or a similar, capacity in
    relation to the same field of work.
|    
|15.5 | After the Date of Termination or, if later, the date of his
    ceasing to be a director of the Company or any other member of
    the Group the Executive will not falsely represent himself or
    permit himself to be held out as being in any way connected with
    or interested in the business of the Company or the business of
    any member of the Group.                                                                                                                                                                                                                                                                                                                                                                                                                
|    
|15.6 | The period of the restrictions set out in clause 15.2 and
    15.4 above shall be reduced pro rata by any period during
    which the Company suspends the Executive from the performance of
    his duties pursuant to clause 16 below.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|    
|15.7 | The restrictions in sub-clauses 15.2.1, 15.2.2, 15.2.3,
    15.4 and 15.5 hereof are separate and severable and in the event
    of any such restriction (including clause 15.3) being
    determined as being unenforceable in whole or in part for any
    reason such unenforceability shall not affect the enforceability
    of the remaining restrictions or in the case of part of a
    restriction being unenforceable, the remainder of that
    restriction.                                                                                                                                                                                                                                                                                                               
|    
|15.8 | The restrictions entered into by the Executive in
    sub-clauses 15.2.1, 15.2.2, 15.2.3, 15.4 and 15.5 are given
    to the Company for itself and as trustee for any member of the
    Group and the Executive agrees that he will at the request and
    cost of the Company enter into a further agreement with any such
    company whereby he will accept restrictions corresponding to the
    restrictions in this Agreement (or such of them as that company
    in its discretion shall deem appropriate). The Company declares
    that insofar as these restrictions relate to any member of the
    Group it holds the benefit of                                                                                                                                        

8



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##### 





| |                                                                                                                                                                                                                
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | them as trustee. In exercising any right as trustee hereunder
    the Company shall be entitled to limit the action it takes to
    such action as it may, in its absolute discretion, consider
    reasonable.






|    |             
|--- | ------------
|16. | GARDEN LEAVE



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|16.1 | If either the Executive or the Company gives notice to terminate
    the Executives employment the Company may require the
    Executive to take Garden Leave for all or part of
    the remaining period of the Executives employment. If the
    Executive is asked to take Garden Leave he/she may not attend at
    his/her place of work or any of the Company premises (as well as
    any associated company). The Executive may not be required to
    carry out duties during the remaining period of employment.
    During any period of Garden Leave the Executive will continue to
    receive full salary and benefits and all of the obligations that
    the Executive has to the Company by virtue of this Agreement and at
    common law remain in full force and effect.
|    
|16.2 | If the Company gives notice to terminate this Agreement the
    maximum period for which the Executive can be on Garden Leave is
    that which is stated as the Executives notice period.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     






|    |            
|--- | -----------
|17. | TERMINATION



|     |                                         
|---- | ----------------------------------------
|17.1 | (Termination by the Executive for Cause)



| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | The Executive will be entitled to terminate this Agreement
    immediately by notice in writing if the Company commits a
    serious or persistent breach of any term of this Agreement which
    is not rectified within twenty (20) business days of the written
    notice requiring remedy (if capable of remedy), provided,
    however, if the same or substantially similar breach has
    previously occurred and notice has been given, then no
    additional notice shall be required; or



|     |                                 
|---- | --------------------------------
|17.2 | (Termination by BSkyB for Cause)



| |                                                                                                                      
| | ---------------------------------------------------------------------------------------------------------------------
| | The Company will be entitled to terminate the employment of the
    Executive immediately by notice in writing if he:



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                        
| | ------ | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 17.2.1 | commits a serious or persistent breach of any material term of
    this Agreement or the Company Code of Conduct which is not
    rectified within ten (10) business days of the written notice
    requiring remedy (if capable of remedy), provided, however, if
    the same or substantially similar breach has previously occurred
    and notice has been given, then no additional notice shall be
    required;
|
| | 17.2.2 | is convicted of an indictable offence (other than a driving
    offence) for which a period of imprisonment (other than a
    suspended sentence) is imposed;                                                                                                                                                                                                                                                          
|
| | 17.2.3 | becomes of unsound mind, bankrupt or compounds with his
    creditors to the extent such compounding interferes with the
    Executives due and proper discharge of his duties; or                                                                                                                                                                                                                                    
|
| | 17.2.4 | becomes prohibited by law from being a director of the Company
    (other than for reasons beyond the Executives control).                                                                                                                                                                                                                                                                                            

9



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##### 





|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|17.3 | On due termination by the Company for Cause under
    clause 17.2, the Executive shall be entitled to receive
    such amount of his basic salary together with the benefits
    described in clauses 5 to 8 inclusive of this Agreement
    accrued due to him up to the Date of Termination but, for the
    avoidance of doubt, excluding the Executives annual bonus
    in accordance with clause 4.3 and the right to be granted
    an LTIP award pursuant to clause 4.5.
|    
|17.4 | On the Date of Termination (and without affecting the rights or
    remedies of either party in respect of such termination or
    rights or remedies accrued as at such Date of Termination) the
    Executive will promptly:                                                                                                                                                                                                                                                   



| |        |                                                                                                                                                                                                                                                                            
| | ------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 17.4.1 | resign (if he has not already done so), from all offices held by
    him in the Company and its subsidiaries and associates; and                                                                                                                                           
|
| | 17.4.2 | deliver up to the Company all lists of customers,
    correspondence, documents, credit cards and other property
    (including but not limited to any car) belonging to the Company
    or any member of the Group which may be in his possession or
    under his control



| |                                                                                                                                                                                                                                        
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | and the Executive irrevocably authorises the Company in his
    name and on his behalf to execute all documents and do all
    things necessary to effect the resignations referred to above,
    in the event of his failure to do so.



|     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|17.5 | Any rights or obligations of the Executive under this Agreement
    which are expressed to continue after the Date of Termination
    shall continue in full force and effect notwithstanding the
    termination of his employment, provided that any such
    obligations shall not continue if the Executives
    employment is terminated by the Executive for Cause under
    clause 17.1 or is otherwise terminated by the Company in
    breach of the terms of this Agreement.                                                                                         
|    
|17.6 | The Executive agrees that for the purposes of the Employment
    Rights Act 1996, the Company may apply any sums which may
    be due from the Company to the Executive (including, without
    limitation, accrued salary and/or holiday pay) at the Date of
    Termination against any sums which may be due from the Executive
    to the Company in respect of any overpayment of
    any amounts paid under this Agreement, any loans to the
    Executive made by the Company or any of its associates and any
    amounts in respect of income tax and PAYE liabilities.
|    
|17.7 | (Termination for No Cause)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      



| |                                                                                                                                                                             
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | The Company may, in its discretion, terminate the
    Executives employment forthwith at any time by giving him
    written notice together with a compensation payment of:



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
| | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 17.7.1 | one years salary calculated on the basis of the annual
    rate of salary applicable on the date notice is given;                                                                                                                                                                                                                                                                                                                                                
|
| | 17.7.2 | an amount equal to the value of the benefits (comprising the
    benefits described in clauses 5 to 8 inclusive of this
    Agreement but, for the avoidance of doubt, excluding the
    Executives annual bonus in accordance with clause 4.3
    and the right to be granted an LTIP award pursuant to
    clause 4.5) given by or on behalf of the Company to the
    Executive during the last complete financial year preceding the
    Date of Termination;

10



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##### 





| |        |                                                                                                                                                                                  
| | ------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 17.7.3 | an estimate of the amount of any bonus to which the Executive
    would be entitled in respect of the period up to the Date of
    Termination in accordance with clause 4.4; and
|
| | 17.7.4 | any expenses due to the Executive up to the Date of Termination.                                                                                                                 



| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | Any such payment (less any deductions which the Company may be
    required to make including, without limitation, in respect of
    income tax and less any amounts owed by the Executive to the
    Company in respect of any overpayment of any amounts paid under
    this Agreement, any loans to the Executive made by the Company
    or any of its associates and any amounts in respect of income
    tax and PAYE liabilities) shall be accepted by the Executive in
    full and final settlement of all claims which he may have
    against the Company or any subsidiary or associate of the
    Company arising out of his employment or its termination other
    than in respect of pension rights accrued up to the Date of
    Termination, any personal injury claims and any claims pursuant
    to the indemnity or policy referred to in clause 18.
|
| | The discretion to terminate the Executives employment
    given to the Company by this clause shall not preclude the
    Company from exercising any right which it may have validly to
    terminate the Executives employment pursuant to
    clause 17.2 of this Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          






|    |          
|--- | ---------
|18. | INDEMNITY



|     |                                                                                                                                                                                                                                                                                                                                                                            
|---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|18.1 | The Company shall to the fullest extent permitted by law
    indemnify and hold harmless the Executive from and in respect of
    any liability (including but not limited to legal costs on a
    full indemnity basis) that may be incurred by him in the due and
    proper performance of his duties hereunder and otherwise in
    giving effect to this Agreement.   
|    
|18.2 | The Company shall from time to time effect and maintain in the
    name of the Executive with a reputable insurance company a
    directors and officers liability policy in the name
    of the Company and so as to insure the Executive in respect of
    such risks as may be generally insured against for persons
    occupying similar positions to the Executive.






|    |                          
|--- | -------------------------
|19. | DISCIPLINE AND GRIEVANCES



|     |                                                                                                                                                                                                                                           
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|19.1 | The Chief Executive will be responsible for communicating any
    disciplinary warnings to the Executive. Any dismissal will be
    communicated by the Chairman of the Company with a right of
    appeal to the Board.                  
|    
|19.2 | If the Executive has any grievance relating to his employment he
    may raise it initially with the Chief Executive. If the
    grievance is not thereby resolved the Executive may appeal to
    the Board whose decision will be final.






|    |                       
|--- | ----------------------
|20. | ADDITIONAL PARTICULARS



| |                                                                                                       
| | ------------------------------------------------------------------------------------------------------
| | The following additional particulars are given for the purposes
    of The Employment Rights Act 1996:



| |        |                                                                                                                         
| | ------ | ------------------------------------------------------------------------------------------------------------------------
| | 20.1.1 | the period of continuous employment of the Executive by the
    Company shall be deemed to have begun on 16 August 2004;

11



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##### 



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                                       
| | ------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 20.1.2 | except as otherwise provided by this Agreement, there are no
    terms or conditions of employment relating to hours of work or
    to normal working hours or to entitlement to holidays (including
    public holidays) or holiday pay or to incapacity for work due to
    sickness or injury or to pensions or pension schemes or
    requiring the Executive to work outside the country for a period
    of more than one month.






|    |                 
|--- | ----------------
|21. | ENTIRE AGREEMENT



|     |                             
|---- | ----------------------------
|21.1 | The Executive confirms that:



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
| | ------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 21.1.1 | in entering into this Agreement he has not relied on any
    representation, warranty, assurance, covenant, indemnity,
    undertaking or commitment which is not contained in this
    Agreement, or any document referred to in it; and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|
| | 21.1.2 | in any event, without prejudice to any liability for fraudulent
    misrepresentation or fraudulent misstatement, the only rights or
    remedies he has in relation to any representation, warranty,
    assurance, covenant, indemnity, undertaking or commitment given
    or action taken in connection with the entering into or
    performance of this Agreement are under this Agreement and, for
    the avoidance of doubt and without limitation, the Executive
    does not have any right or remedy (whether by way of a claim for
    contribution or otherwise) in tort (including negligence) or for
    misrepresentation (whether negligent or otherwise, and whether
    made prior to, and/or in, this Agreement).






|    |           
|--- | ----------
|22. | ASSIGNMENT



| |                                                                                                                                                                                                                                                                                                                                                                         
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | The Company reserves the right forthwith on written notice to
    the Executive to assign its rights and obligations under this
    Agreement to any subsidiary or related company of the Company
    and thereafter any reference to the Company in this Agreement
    shall thereafter be as a reference to any such subsidiary or
    related company of the Company.






|    |        
|--- | -------
|23. | NOTICES



|     |                                                                                                                                                  
|---- | -------------------------------------------------------------------------------------------------------------------------------------------------
|23.1 | A notice, approval, consent or other communication given under
    or in connection with this Agreement (in this clause known as a
    Notice):



| |        |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
| | ------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 23.1.1 | must be in writing;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|
| | 23.1.2 | must be left at the address of the addressee or sent by pre-paid
    first class post (airmail if posted from a place outside the
    United Kingdom) to the address of the addressee or sent by
    facsimile to the facsimile number of the addressee in each case
    which is specified in this clause, and marked for the attention
    of the person so specified, or to such other address in the
    United Kingdom or facsimile number and/or marked for the
    attention of such other person as the relevant party may from
    time to time specify by Notice given in accordance with this
    clause.



| |                                        
| | ---------------------------------------
| | The relevant details of each party are:

12



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##### 



| |                                                                                      
| | -------------------------------------------------------------------------------------
| | British Sky Broadcasting Group plc                                                   
|
| | Address: Grant Way, Isleworth, Middlesex, TW7 5QD                                    
|
| | Facsimile: 0207 705 3254                                                             
|
| | Attention: Head of Legal and Business Affairs (marked
    Private and Confidential)
|
| | Jeremy Darroch                                                                       
|
| | Address: -c/o Grant Way, Isleworth, Middlesex TW7 5QD                                



|     |                                                                                                                                                                         
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|23.2 | In the absence of evidence of earlier receipt, and Notice shall
    take effect from the time that it is deemed to be received in
    accordance with clause 23.3 below.
|    
|23.3 | Subject to clause 23.4 below, a Notice is deemed to be received:                                                                                                        



| |        |                                                                                                                                                                                                                                                                                                                                                                                                     
| | ------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 23.3.1 | in the case of a Notice left at the address of the addressee,
    upon delivery at that address;                                                                                                                                                                                                                                                                                                    
|
| | 23.3.2 | in the case of a posted letter, on the third day after posting
    or, if posted from a place outside the United Kingdom, the
    seventh day after posting;                                                                                                                                                                                                                                        
|
| | 23.3.3 | in the case of a facsimile, on production of a transmission
    report from the machine from which the facsimile was sent which
    indicates that the facsimile was sent in its entirety to the
    facsimile number of the recipient provided that a confirmatory
    copy of such facsimile shall have been sent by post in
    accordance with clause 23.1 within 24 hours of such transmission.



|     |                                                                                                                                                                                                                                         
|---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|23.4 | A Notice received or deemed to be received in accordance with
    clause 23.3 above on a day which is not a Business Day of after
    5 p.m. on any Business Day, shall be deemed to be received on
    the next following Business Day.
|    
|23.5 | For the purposes of this clause, Business Day
    shall mean a day not being a Saturday on which trading banks are
    generally open for business in the City of London.                                                             
|    
|23.6 | Each party undertakes to notify the other party by Notice served
    in accordance with this clause if the address or other details
    specified herein are no longer appropriate for the service of a
    Notice.                     






|    |              
|--- | -------------
|24. | GOVERNING LAW



| |                                                                                                                                                                                                                                                          
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | This Agreement shall be governed by and interpreted in
    accordance with the laws of England and each of the parties
    irrevocably submits to the jurisdiction of the English Courts as
    regards any claim or matter arising under this Agreement.






|    |             
|--- | ------------
|25. | COUNTERPARTY



| |                                                                                                                                                                                                                                
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | This Agreement may be signed in counterparts and each
    counterpart shall be valid and effective as if it had been
    executed by each of the parties and both such counterparts shall
    together constitute one document.

13



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##### 



IN WITNESSwhereof the parties hereto have executed this
Agreement as a Deed as of the day and year first above written.

|                              |  |   |                | 
|----------------------------- |  | - | -------------- | 
|SIGNEDas a DEEDby JEREMY      |  |   |                | 
|DARROCH                       |  |   |                | 
|in the presence of:-          |  |   |                | 
|                              | 
|                              |  |  
|                             
|/s/ J.
Darroch                |  |   |               
|                             
|                             
|SIGNEDas a DEEDby BRITISH SKY |  | ) |                | 
|BROADCASTING GROUP PLCby its  |  | ) |                | 
|duly authorised agent         |  | ) |                | 
|                             
|                             
|                             
|/s/ J. R. Murdoch             |  |   | /s/ D. Gormley
|                             

14