Form of Non-Compete Agreement between the Registrant, officers and directors



 Exhibit 10.28 
  
 CONFIDENTIALITY, NON-COMPETE AND NON-SOLICITATION AGREEMENT 
  
 This CONFIDENTIALITY, NON-COMPETE AND NON-SOLICITATION AGREEMENT (this
“Agreement”) is made as of November    , 2005 by and between Boulder Specialty Brands, Inc., a Delaware corporation (the “Company”), and
                     (the “Affiliate”), who is an officer or director of, or a senior advisor to, the Company. 
  
 RECITALS 
  
 Contemporaneously with the date hereof, the Company will enter into Indemnification Agreements (collectively, the
“Indemnification Agreements” or individually, a “Indemnification Agreement”) with each of the officers and directors of, and senior advisors to, the Company, each of whom individually will be a signatory to a counterpart of this
Agreement; and 
  
 In order to induce the Company to enter into an
Indemnification Agreement for the benefit of the Affiliate, the Affiliate has agreed to enter into this Agreement for the benefit of the Company, it being the intent and agreement of the parties that the Company’s execution of the
Indemnification Agreement with the Affiliate and the Company’s payment of $500 cash as additional consideration will together constitute good and adequate consideration for the Affiliate’s execution, and agreement to the terms, of this
Agreement; and 
  
 The Affiliate acknowledges the adequacy and
receipt of the consideration recited above and, on that basis, the parties agree as follows: 
  

	 	1.	Nondisclosure of Confidential Information. Affiliate shall not, without the prior written consent of the Company, use, divulge, disclose, or make accessible to any other
person, firm, partnership, corporation, or other entity any Confidential Information pertaining to the business of the Company, its subsidiaries, or its affiliates during his relationship with the Company or subsequently, except (i) if employed by
the Company, in the business of and for the benefit of the Company, or (ii) as required by law. Affiliate shall also not deliver, reproduce or in any way allow any Confidential Information or any documentation relating thereto to be delivered or
used by any third parties without specific direction or consent of a duly authorized representative of the Company. In the event of termination of the Affiliate’s relationship with the Company for any reason whatsoever, the Affiliate shall (i)
surrender and deliver to the Company promptly all records, materials, equipment, drawings and data of any nature pertaining to any Confidential Information of the Company, and (ii) not take with him any copies of, or descriptions containing or
pertaining to, any Confidential Information which the Affiliate has produced or obtained during the course of his relationship with the Company. 

  

	 	    	For purposes of this Section 1, “Confidential Information” shall mean non-public information or trade secrets concerning or related to the financial data, strategic
business plans, product development (or other proprietary product data), customer lists, marketing, acquisition, and divestiture plans and other non-public, proprietary and confidential information of the Company, that, in any case, is not otherwise
available to the public (other than by Affiliate’s breach of the terms hereof), including any subject matter pertaining to any business of the Company or any of its customers or affiliates which the Affiliate may produce, obtain or otherwise
acquire during the course of his relationship with the Company, as well as notes, analyses or summaries of the same. 

  

	 	2.	Non-Competition and Non-Solicitation. 

  
 (a) During the period (hereinafter, the “Non-Compete Period”) commencing on the execution of this Agreement and ending on the
earlier of the date on which the Company (i) closes its initial business combination (as the term “business combination” is defined in the Company’s Registration Statement on Form S-1 as filed with the U.S. Securities and Exchange
Commission, SEC File No. 126364 (the “Registration Statement”)), or (ii) is liquidated, the Affiliate agrees that he will not (1) become affiliated as an officer, director or stockholder of any blank check or blind pool company other than
the Company that is operating in, or intending to acquire a business 







 within, the food or non-alcoholic beverage industries, or (2) become an employee of another company in
the food or non-alcoholic beverage industries, anywhere in the world. 
  
 (b) Affiliate and the Company agree that this covenant not to compete is a reasonable covenant under the circumstances, and further agree that if in the opinion of any court of competent jurisdiction such restraint is
not reasonable in any respect, such court shall have the right, power, and authority to excise or modify such provision or provisions of this covenant as to the court shall appear not reasonable and to enforce the remainder of the covenant as so
amended. 
  
 (c) Affiliate agrees that any breach
of the covenant contained in this Section 1 would irreparably injure the Company. Accordingly, Affiliate agrees that the Company, in addition to pursuing any other remedies it may have in equity, may seek an injunction against Affiliate from any
court having jurisdiction over the matter restraining any further violation of this Agreement by Affiliate; provided, however, that in the event a court of competent jurisdiction, which recognizes the validity of the provisions of this
Section 1 finds Affiliate not to be in violation of the provisions of this Section 1, then the Company shall reimburse Affiliate all reasonable attorneys’ fees and costs incurred by the Affiliate in defending any such injunctive or similar
action undertaken by the Company. Such reimbursement shall be based on invoices submitted as soon as practicable following the entry of a decision by the court, which invoices may be redacted to the extent necessary to preserve applicable
attorney-client privileges. 
  
 (d) Affiliate
agrees that during the Non-Compete Period, he shall not, on his own behalf or on behalf of any person, firm or company, directly or indirectly, solicit or hire for the benefit of anyone other than the Company any person who is, or was at any time
during the twelve (12) months immediately preceding the time of the solicitation by the Affiliate, employed by the Company. The foregoing restriction shall not apply to the Affiliate’s secretary or other administrative employee who worked
directly for him while with the Company, if the Affiliate is an employee of the Company at the date hereof or at the date of the Affiliate’s separation from the Company. 
  
 2. Business Opportunities. If during the Non-Compete Period the Affiliate becomes aware of, or
involved with, a business opportunity within the food or non-alcoholic beverage industries (hereinafter, a “Business Opportunity”) which shall specifically include, but will not be limited to, (1) a business combination opportunity
(including business combinations as defined in the Registration Statement) with a fair market value of $100 million or more, and (2) transactions including, but not limited to, joint ventures, partnerships or brand acquisition opportunities with a
fair market value of $100 million or more, the Affiliate will first offer the Business Opportunity to the Company and will only pursue such Business Opportunity for his own account or for the account of any entity other than the Company if the Board
of Directors of the Company has explicitly by written resolution determined not to proceed with such Business Opportunity. 
  
 3. Term. This Agreement shall become effective on its execution and, except with respect to the confidentiality provisions of this
Agreement, shall remain in effect until the Company completes its initial business combination or is liquidated. The confidentiality provisions of this Agreement shall survive until the later of (i) expiration of any applicable statutes of
limitations for claims brought by the Company for violation of the confidentiality provisions of Section 1 of this Agreement, or (ii) a term of five years from the date hereof. 
  
 4. Notices. All notices or communications hereunder shall be in writing, addressed as follows:

  
 To the Company: 
  
 Boulder Specialty Brands, Inc. 
 6106 Sunrise Ranch Drive 
 Longmont, Colorado 80503 
  
 Attn: Stephen B. Hughes, Chief Executive Officer 
  

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 with copies to: 
  
 Robert W. Walter, Esq. 
 9660 East Prentice Circle 
 Greenwood Village, Colorado 80111 
  
 To Affiliate: 
  
 At the address on the records of the Company 
  
 Any such notice or
communication shall be delivered by hand or by courier or sent certified or registered mail, return receipt requested, postage prepaid, addressed as above (or to such other address as such party 
 may designate in a notice duty delivered as described above), and the third business day after the actual date of mailing shall constitute the time at which notice was
given. 
  
 5. Separability. If any
provision of this Agreement shall be declared to be invalid or unenforceable, in whole or in part, such invalidity or unenforceability shall not affect the remaining provisions hereof which shall remain in full force and effect. 
  
 6. Assignment. This Agreement shall be binding upon
and inure to the benefit of the assigns and successors of the Company, but neither this Agreement nor any rights or obligations hereunder shall be assignable or otherwise subject to hypothecation by the Affiliate. The Company may assign this
Agreement to any successor (whether by merger, purchase or otherwise) to all or substantially all of the stock, assets or businesses of the Company, if such successor expressly agrees in writing to assume the obligations of the Company under the
Indemnification Agreement executed between the Company and the Affiliate contemporaneously herewith. 
  
 7. Amendment. This Agreement may only be amended by written agreement of the parties hereto. 
  
 8. Survival. The respective rights and
obligations of the parties hereunder shall survive any termination of this Agreement to the extent necessary to the intended preservation of such rights and obligations. The provisions of this Section 8 are in addition to the survivorship provisions
of any other section of this Agreement. 
  
 9.
Governing Law. This Agreement shall be construed, interpreted, and governed in accordance with the laws of the State of Delaware, without reference to rules relating to conflicts of law. 
  
 10. Effect on Prior Agreements. This Agreement
contains the entire understanding between the parties hereto and supersedes in all respects any prior or other agreement or understanding concerning the subject matter hereof between the Company and the Affiliate. 
  
 11. Counterparts. This Agreement may be executed in
two or more counterparts, each of which will be deemed an original. 
  
 12. Mutual Waiver of Jury Trial. BECAUSE DISPUTES ARISING IN CONNECTION WITH COMPLEX FINANCIAL TRANSACTIONS ARE MOST QUICKLY AND ECONOMICALLY RESOLVED BY AN EXPERIENCED AND EXPERT PERSON AND THE PARTIES WISH
APPLICABLE LAWS TO APPLY (RATHER THAN ARBITRATION RULES) AND THE PARTIES DESIRE THAT THEIR DISPUTES BE RESOLVED BY A JUDGE APPLYING SUCH APPLICABLE LAWS. THEREFORE, TO ACHIEVE THE BEST COMBINATION OF THE BENEFITS OF THE JUDICIAL SYSTEM AND OF
ARBITRATION, THE PARTIES HERETO WAIVE ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, SUIT, OR PROCEEDING BROUGHT TO ENFORCE OR DEFEND ANY RIGHTS OR REMEDIES UNDER THIS AGREEMENT OR ANY DOCUMENTS RELATED HERETO. 
  
 IN WITNESS WHEREOF, the parties hereto have executed
this Agreement as of the date first specified above. 
  

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	 BOULDER SPECIALTY BRANDS, INC.
	 	 	 	 AFFILIATE

					
	By:	 	 /s/
	 	 	 	By:	 	 /s/

	 Name:
	 	 Stephen B. Hughes
	 	 	 	 Name:
	 	 
	 Title:
	 	 Chief Executive Officer
	 	 	 	 Title:
	 	 

  

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