EXHIBIT 10.1

                           NATURAL HEALTH TRENDS CORP.
                         NOTICE OF GRANT OF STOCK OPTION
                         -------------------------------


         Notice is hereby given of the following option grant (the "Option") to
purchase Common Stock of Natural Health Trends Corp. (the "Corporation"):

         Optionee:                    _____________

         Grant Date:                  _____________

         Exercise Price:              $____________ per share

         Number of Option Shares:     _____________ shares of Common Stock

         Expiration Date:             _____________

         Type of Option:              _____ Incentive Stock Option

                                      _____ Non-Statutory Stock Option

         Date Exercisable:            _____________

         Vesting Schedule:            _____________________________________

Optionee understands and agrees that the Option is granted subject to and in
accordance with the terms of the Natural Health Trends Corp. 2002 Stock Option
Plan (the "Plan"). Optionee further agrees to be bound by the terms of the Plan
and the terms of the Option as set forth in the Stock Option Agreement attached
hereto as Exhibit A.

Optionee hereby acknowledges receipt of a copy of the Plan in the form attached
hereto as Exhibit B.

At Will Employment. Nothing in this Notice or in the attached Stock Option
Agreement or Plan shall confer upon Optionee any right to continue in service
for any period of specific duration or interfere with or otherwise restrict in
any way the rights of the Corporation (or any Parent or Subsidiary employing or
retaining Optionee) or of Optionee, which rights are hereby expressly reserved
by each, to terminate Optionee's Service at any time for any reason, with or
without cause.


Definitions. All capitalized terms in this Notice shall have the meaning
assigned to them in this Notice or in the attached Stock Option Agreement.
<PAGE>

DATED: _______________


                                       NATURAL HEALTH TRENDS CORP.


                                       By: _____________________________________
                                           Name:
                                           Title:



                                       OPTIONEE


                                       _________________________________________
                                       Name:
                                       Address:



Attachments:
------------
Exhibit A - Stock Option Agreement
Exhibit B - Natural Health Trends Corp. 2002 Stock Option Plan, as amended
<PAGE>

                                                                       EXHIBIT A

                           NATURAL HEALTH TRENDS CORP.
                             STOCK OPTION AGREEMENT
                             ----------------------


                                    RECITALS

     A.  The Board has adopted the Stock Option Plan (the "Plan") for the
purpose of recruiting and retaining the services of selected employees,
directors, officers, agents, consultants, independent contractors and advisors
in the service of the Corporation (or any Parent or Subsidiary).

     B.  Optionee is to render valuable services to the Corporation (or a Parent
or Subsidiary), and this Agreement is executed pursuant to, and is intended to
carry out the purposes of the Plan in connection with the Corporation's grant of
an option to Optionee.

     C.  All capitalized terms in this Agreement shall have the meaning assigned
to them in the attached Appendix.

         NOW, THEREFORE, it is hereby agreed as follows:

     1.  Grant of Option. The Corporation hereby grants to Optionee, as of the
Grant Date, an option to purchase up to the number of Option Shares specified in
the Grant Notice. The Option Shares shall be purchasable from time to time
during the option term specified in Paragraph 2 at the Exercise Price.

     2.  Option Term. This option shall have a term as set forth in the Notice
of Grant and shall accordingly expire at the close of business on the Expiration
Date, unless sooner terminated in accordance with Paragraph 5 or 6.

     3.  Limited Transferability. During Optionee's lifetime, this option shall
be exercisable only by Optionee and shall not be assignable or transferable
other than by will or by the laws of descent and distribution following
Optionee's death.

     4.  Dates of Exercise. This option shall become exercisable for the Option
Shares in one or more installments as specified in the Grant Notice. As the
option becomes exercisable for such installments, those installments shall
accumulate, and the option shall remain exercisable for the accumulated
installments until the Expiration Date or sooner termination of the option term
under Paragraph 5 or 6.

     5.  Cessation of Service. The option term specified in Paragraph 2 shall
terminate (and this option shall cease to be outstanding) prior to the
Expiration Date should Optionee die while this option is outstanding, then the
personal representative of Optionee's estate or the person or persons to whom
the option is transferred pursuant to Optionee's will or in accordance with the
laws of inheritance shall have the right to exercise this option. Such right
shall lapse, and this option shall cease to be outstanding, upon the earlier of
(i) the expiration of the six (6) month period measured from the date of
Optionee's death or (ii) the Expiration Date.

                                      A-1
<PAGE>

     6.  Accelerated Vesting; Corporate Transaction.
         ------------------------------------------

         (a)      In the event of any Corporate Transaction, the Option Shares
at the time subject to this option but not otherwise vested shall automatically
vest in full so that this option shall, immediately prior to the effective date
of the Corporate Transaction, become exercisable for all of the Option Shares as
fully-vested shares and may be exercised for any or all of those Option Shares
as vested shares.

         (b)      Immediately following the Corporate Transaction, this option
shall terminate and cease to be outstanding.

         This Agreement shall not in any way affect the right of the Corporation
to adjust, reclassify, reorganize or otherwise change its capital or business
structure or to merge, consolidate, dissolve, liquidate or sell or transfer all
or any part of its business or assets.

     7.  Adjustment in Option Shares. Should any change be made to the Common
Stock by reason of any stock split, stock dividend, recapitalization,
combination of shares, exchange of shares or other change affecting the
outstanding Common Stock as a class without the Corporation's receipt of
consideration, appropriate adjustments shall be made to (i) the total number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder.

     8.  Stockholder Rights. The holder of this option shall not have any
stockholder rights with respect to the Option Shares until such person shall
have exercised the option, paid the Exercise Price and become the record holder
of the purchased shares.

     9.  Manner of Exercising Option.
         ---------------------------

         (a)      In order to exercise this option with respect to all or any
part of the Option Shares for which this option is at the time exercisable,
Optionee (or any other person or persons exercising the option) must take the
following actions:

                  (i)      Pay the aggregate Exercise Price for the purchased
shares in one or more of the following forms:

                           (A)      cash or check made payable to the
         Corporation; or

                           (B)      if the Common Stock is registered under
         Section 12 of the 1934 Act at the time the option is exercised,

                                    (1)      in shares of Common Stock held by
         Optionee (or any other person or persons exercising the option) for the
         lesser of (a) six months or (b) the requisite period necessary to avoid
         a charge to the Corporation's earnings for financial reporting purposes
         and valued at Fair Market Value on the Exercise Date; or

                                      A-2
<PAGE>

                                    (2)      to the extent the option is
         exercised for vested Option Shares, through a special sale and
         remittance procedure pursuant to which Optionee (or any other person or
         persons exercising the option) shall concurrently provide irrevocable
         instructions (a) to a Corporation-designated brokerage firm to effect
         the immediate sale of the purchased shares and remit to the
         Corporation, out of the sale proceeds available on the settlement date,
         sufficient funds to cover the aggregate Exercise Price payable for the
         purchased shares plus all applicable Federal, state and local income
         and employment taxes required to be withheld by the Corporation by
         reason of such exercise and (b) to the Corporation to deliver the
         certificates for the purchased shares directly to such brokerage firm
         in order to complete the sale.

                  (ii)     Furnish to the Corporation appropriate documentation
that the person or persons exercising the option (if other than Optionee) have
the right to exercise this option.

                  (iii)    Make appropriate arrangements with Corporation (or
Parent or Subsidiary employing or retaining Optionee) for satisfaction of all
Federal, state and local income and employment withholding requirements
applicable to the option exercise.

         (b)      As soon as practical after the Exercise Date, the Corporation
shall issue to or on behalf of Optionee (or any other person or persons
exercising this option) a certificate for the purchased Option Shares.

         (c)      In no event may this option be exercised for any fractional
shares.

     10. Compliance with Laws and Regulations.
         ------------------------------------

         (a)      The exercise of this option and the issuance of the Option
Shares upon such exercise shall be subject to compliance by the Corporation and
Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq Stock Market, if
applicable) on which the Common Stock may be listed for trading at the time of
such exercise and issuance.

         (b)      The inability of the Corporation to obtain approval from any
regulatory body having authority deemed by the Corporation to be necessary to
the lawful issuance and sale of any Common Stock pursuant to this option shall
relieve the Corporation of any liability with respect to the non-issuance or
sale of the Common Stock as to which such approval shall not have been obtained.
The Corporation, however, shall use its best efforts to obtain all such
approvals.

     11. Successors and Assigns. Except to the extent otherwise provided in
Paragraphs 3 and 5, the provisions of this Agreement shall inure to the benefit
of, and be binding upon, the Corporation and its successors and assigns and
Optionee, Optionee's assigns and the legal representatives, heirs and legatees
of Optionee's estate.

                                      A-3
<PAGE>

     12. Notices. Any notice required to be given or delivered to the
Corporation under the terms of this Agreement shall be in writing and addressed
to the Corporation at its principal corporate offices. Any notice required to be
given or delivered to Optionee shall be in writing and addressed to Optionee at
the address indicated on the Corporation's books and records. All notices shall
be deemed effective upon personal delivery or upon deposit in the U.S. mail,
postage prepaid and properly addressed to the party to be notified.

     13. Construction. This Agreement and the option evidenced hereby are made
and granted pursuant to the Plan and are in all respects limited by and subject
to the terms of the Plan. All decisions of the Plan Administrator with respect
to any question or issue arising under the Plan or this Agreement shall be
conclusive and binding on all persons having an interest in this option.

     14. Governing Law. The interpretation, performance and enforcement of this
Agreement shall be governed by the laws of the state in which the Corporation is
incorporated without resort to that State's conflict-of-laws rules.

     15. Stockholder Approval. If the Option Shares covered by this Agreement
exceed, as of the Grant Date, the number of shares of Common Stock which may be
issued under the Plan as last approved by the stockholders, then this option
shall be void with respect to such excess shares, unless stockholder approval of
an amendment sufficiently increasing the number of shares of Common Stock
issuable under the Plan is obtained in accordance with the provisions of the
Plan.

     16. Additional Terms Applicable to an Incentive Option. In the event this
option is designated an Incentive Option in the Grant Notice, the following
terms and conditions shall also apply to the grant:

         (a)      This option shall cease to qualify for favorable tax treatment
as an Incentive Option if (and to the extent) this option is exercised for one
or more Option Shares: (i) more than three (3) months after the date Optionee
ceases to be an Employee for any reason other than death or Permanent Disability
or (ii) more than twelve (12) months after the date Optionee ceases to be an
Employee by reason of Permanent Disability, if applicable.

         (b)      This option shall not become exercisable in the calendar year
in which granted if (and to the extent) the aggregate Fair Market Value
(determined at the Grant Date) of the Common Stock for which this option would
otherwise' first become exercisable in such calendar year would, when added to
the aggregate value (determined as of the respective date or dates of grant) of
the Common Stock and any other securities for which one or more other Incentive
Options granted to Optionee prior to the Grant Date (whether under the Plan or
any other option plan of the Corporation or any Parent or Subsidiary) first
become exercisable during the same calendar year, exceed One Hundred Thousand
Dollars ($100,000) in the aggregate. To the extent the exercisability of this
option is deferred by reason of the foregoing limitation, the deferred portion
shall become exercisable in the first calendar year or years thereafter in which
the One Hundred Thousand Dollar ($100,000) limitation of this Paragraph 16(b)
would not be contravened, but such deferral shall in all events end immediately
prior to the effective date of a Corporate Transaction in which this option is
not to be assumed, whereupon the option shall become immediately exercisable as
a Non-Statutory Option for the deferred portion of the Option Shares.

                                      A-4
<PAGE>

         (c)      Should Optionee hold, in addition to this option, one or more
other options to purchase Common Stock which become exercisable for the first
time in the same calendar year as this option, then the foregoing limitations on
the exercisability of such options as Incentive Options shall be applied on the
basis of the order in which such options are granted.

                                      A-5
<PAGE>

                                    APPENDIX


        The following definitions shall be in effect under the Agreement:

A.       Agreement shall mean this Stock Option Agreement.

B.       Board shall mean the Corporation's Board of Directors.

C.       Code shall mean the Internal Revenue Code of 1986, as amended.

D.       Common Stock shall mean the Corporation's common stock.

E.       Corporate Transaction shall mean either of the following
stockholder-approved transactions to which the Corporation is a party:

                  (i)      a merger or consolidation in which securities
         possessing more than fifty percent (50%) of the total combined voting
         power of the Corporation's outstanding securities are transferred to a
         person or persons different from the persons holding those securities
         immediately prior to such transaction, or

                  (ii)     the sale, transfer or other disposition of all or
         substantially all of the Corporation's assets in complete liquidation
         or dissolution of the Corporation.

F.       Corporation shall mean Natural Health Trends Corp., a Florida
corporation.

G.       Disability shall mean the inability of Optionee to engage in any
substantial gainful activity by reason of any medically determinable physical or
mental impairment and shall be determined by the Plan Administrator on the basis
of such medical evidence as the Plan Administrator deems warranted under the
circumstances. Disability shall be deemed to constitute Permanent Disability in
the event that such Disability is expected to result in death or has lasted or
can be expected to last for a continuous period of twelve (12) months or more.

H.       Employee shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

I.       Exercise Date shall mean the date on which the option shall have been
exercised in accordance with Paragraph 9 of the Agreement.

J.       Exercise Price shall mean the exercise price payable per Option Share
as specified in the Grant Notice. Under no circumstances shall the Exercise
Price of any option granted hereunder ever be less than the Fair Market Value of
the underlying Option Shares on the Grant Date.

K.       Expiration Date shall mean the date on which the option expires as
specified in the Grant Notice.

                                       i
<PAGE>

L.       Fair Market Value per share of Common Stock on any relevant date shall
be determined in accordance with the following provisions:

                  (i)      If the Common Stock is at the time traded on the
         Nasdaq National Market, the Nasdaq SmallCap Market or the OTC Bulletin
         Board, then the Fair Market Value shall be the closing selling price
         per share of Common Stock on the date in question, as the price is
         reported on the Nasdaq National Market, the Nasdaq SmallCap Market or
         the OTC Bulletin Board. If there is no closing selling price for the
         Common Stock on the date in question, then the Fair Market Value shall
         be the closing selling price on the last preceding date for which such
         quotation exists.

                  (ii)     If the Common Stock is at the time listed on any
         Stock Exchange, then the Fair Market Value shall be the closing selling
         price per share of Common Stock on the date in question on the Stock
         Exchange determined by the Plan Administrator to be the primary market
         for the Common Stock, as such price is officially quoted in the
         composite tape of transactions on such exchange. If there is no closing
         selling price for the Common Stock on the date in question, then the
         Fair Market Value shall be the closing selling price on the last
         preceding date for which such quotation exists.

                  (iii)    If the Common Stock is at the time neither listed on
         any Stock Exchange nor traded on the Nasdaq National Market, the Nasdaq
         SmallCap Market or the OTC Bulletin Board, then the Fair Market Value
         shall be determined by the Plan Administrator after taking into account
         such factors as the Plan Administrator shall deem appropriate.

M.       Grant Date shall mean the date of grant of the option as specified in
the Grant Notice.

N.       Grant Notice shall mean the Notice of Grant of Stock Option
accompanying the Agreement, pursuant to which Optionee has been informed of the
basic terms of the option evidenced hereby.

0.       Incentive Option shall mean an option which satisfies the requirements
of Code Section 422.

P.       Misconduct shall mean the commission of any act of fraud, embezzlement
or dishonesty by Optionee, any unauthorized use or disclosure by Optionee of
confidential information or trade secrets of the Corporation (or any Parent or
Subsidiary), or any other intentional misconduct by Optionee adversely affecting
the business or affairs of the Corporation (or any Parent or Subsidiary) in a
material manner. The foregoing definition shall not be deemed to be inclusive of
all the acts or omissions which the Corporation (or any Parent or Subsidiary)
may consider as grounds for the dismissal or discharge of Optionee or any other
individual in the Service of the Corporation (or any Parent or Subsidiary).

Q.       1934 Act shall mean the Securities Exchange Act of 1934, as amended.

                                       ii
<PAGE>

R.       Non-Statutory Option shall mean an option not intended to satisfy the
requirements of Code Section 422.

S.       Option Shares shall mean the number of shares of Common Stock subject
to the option.

T.       Optionee shall mean the person to whom the option is granted as
specified in the Grant Notice.

U.       Parent shall mean any corporation (other than the Corporation) in an
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

V.       Plan shall mean the Corporation's 2002 Stock Option Plan.

W.       Plan Administrator shall mean either the Board or a committee of the
Board acting in its capacity as administrator of the Plan.

X.       Service shall mean the Optionee's performance of services for the
Corporation (or any Parent or Subsidiary) in the capacity of an Employee, a
non-employee member of the board of directors or an independent consultant.

Y.       Stock Exchange shall mean the American Stock Exchange or the New York
Stock Exchange.

Z.       Subsidiary shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

AA.      Vesting Schedule shall mean the vesting schedule specified in the Grant
Notice pursuant to which the Optionee is to vest in the Option Shares in a
series of installments over his or her period of Service.

                                      iii
<PAGE>

                                                                       Exhibit B


                           NATURAL HEALTH TRENDS CORP.

                       2002 STOCK OPTION PLAN, AS AMENDED
                       ----------------------------------

                           (Incorporated by Reference)




                                       B-1