**OFFICE OF**  **THE ATTORNEY**  **GENERAL OF**  **TEXAS**
**AUSTIN**

B~~or~ble 0. P. Lockhart, Chairman Bomd of Inauranae Commlaalo~era **Awtln,** Tour

Dear Slrt

been raoelved and oarefully 

### requeat aa 

### follova8

**it** broadcarta any other adverttaement. The broadcast doer not purport to be made in behalf of YOAI . It atatem t&t the article la “brought **to YOU**  bx the sterling **Ineuranos** Company” and again that Sterling’s message to you lr . ..* and 

### again “nou a meavage from our 

## l poneor,” that 18, thr 4frrllng 

### Company. Ths advertlacment rtatet toHonorable C. P. Lookhart, page 2

the public that they oan "addretie their card 

### (in **reaponme** to the advmrtlaement) to Strrllug, **aare** of ArtloP WAX: Tha uhole artiala la one read 

### 8a oomlng from Sterling8 and not Srom YOAI. The 

### l dvertlaement doea not purport to be 

### a recom

### mendation or l utateunt or anything of the **aort** on the **part** of UOAI.1



### “You will observe that the above 

### 8taLsment lmplled, An ve belleve the ueu~l facta **to** be, that in naponae **to tht**  broadcaut aollcltatlnn **mall la**  **addreared by**  **peraona making**  

### inqulrlea, to the lnauranae oompan7 In cere of the broedcartlng **atatlon,** rhioh 

### l t8tlon IA turn presumably foruuda there lnqulrloa by mall, or othervlae, to the foreign company at it8 home office, or **pertape** ouch lull la ploked **Up** at t.hA broadcaatlt;: rtatlon by 

### ptrton8 repre8entlng the **inewer.**

"You MJ aaaume that the radio rtoriona them

### l elvea

Are 

### either incorporated or not incorpor8t

### ed, thnt **the** 

### l

drertlalng **la** accompll8hed either by the **owner8** in 

### person or through the obency of 

### amployooa ; that al.1 of the insurers for whom the broodaaats 

### are mAea Are incorporated; that the lnaureru pay a vAluoble conaidcrAt:on to the radlo rtationz for the broadcast; and that the aollcltatlona do rcault Ln inquiries rrom Urtanera 1~ the State of Taxa*, Which in Cue course 

### rtech the lnaurtr And result, in m~cy ccae8, in the ‘Oltlmte ConsummAtion 01' Lnrurance comtra0ta by the insurer and 

## paytntnt for life, health and **acoldent** pollclea, an well **aa** cA8ualty pollcler of tU4oua typ88; **and** 

### it la reAaonable to a8uume further 

### that the ~11 8ollolted by the radio atatlona 

### contame not 

### only lnqulrles, hut In 8ome **caaet** 

### l

ppllcailon blanks and remlttancee for IAuUrAAot . Aaaumt further that the redlo statlona and thtlr employtee are not llocneed 

### ae IMuranoe 

## agtnta

.
"We 

### dtalrt your opinion aa to vhether (a) In the oeae 

### of ln8urerm holding oertlflcntea of **au** thorlt end (b to oonduct their busine8t In this Ltate,

in cace 

### of inmurtrr who do not hold euch,. :;

**JiOAOrabb** 0. P. LOCkhart, pugt 3

oertlflcatem, 

### operatlona of the kind htrtlnabove 

### doaorlbed oonrtltute a vlolatlon of any of the term of th6 roiiouing, w any 

### other, Article8 Of th. CiVil end **iOMl ’** **St4tUteI** Of Our 2tet.e:

.tr. J. 

### Artlolea 5055 and 

### 9%; PeAal Coda Artialea **568-570** inclualvt, and 5708.

"You ~111 obaervt tb6t cowmel for the **radio** atatlon l**bowe named**  arguer that theat broadoeata do Pot o onatltute l molicitetlon of appllcatlont 

### for inruranae and that thtlr purpose and tfftct
are not 'in any 

### mnnner to aid ln tranmactl0A or the bU6iAe88 Of **an7 lnaurMoe**  **compuny,~** that **th6** 8tatiOn 

### or it8 tmplOyee8 are **AOt** permonr 'who take
or trMII!dtI other th63 for himself' any ay;licatlon 

### ror lnaurance . . . or who advertlate or other

### vlut glres notice 

### that h6 will receive or trananit mea6 . . . or do or perform any 

### otlur act or thlag ln the making or oonaucumtlrlg of any aontracx of l~aur8~6e for or vlth any such 

### bturanat mmpuay 

### other then for hlmaelf . . . uhether eny of lwh a ata

ahall **be dome**  **at the**  

### lnatence or **co w-t,**  or **by the**  employment **of** much lmura,nce ooapany, 

### or of, 

### or by, Amy broker or other pereon . . ..I and that th6y are not prIOA8 vho 'eolicit llfo, health or eocldent insurance or act aa 6 life, heelth or aCCld6At lnrurance agent 

### for any pereon or lnaur6nce company or aaaoalatlcm not authorized to 

### do **bU8lne8a** in 

### TtX88

**. ..I**  

### kceuat, priAOip4lly, tha l o~loitatlona on their feae purport to **be** 

### madt odly behalf of tht lal 

### uror, and 

### not jolted in or reoommended in any way **by** the braadoeatlng l

### tatlon itself. 

### Tht rtply to that poaltlon 8eem8 to u8 plalux thet the **axlatenat** of a rollcltatlon Is uot dependent upon the **quertlon** of whtther the 8ollcltor purport8 to act in hla own' name or lnt6remt or in 

### thoae of hla principal or 

### l dvertlmer,

nor upon the motive or the compenaatlon or laok of **motlve und**  

### oompsnmtlon **upon** the pert of tht sollcltor; but that it la lrufflolent ll' there be an lmportupity thut 

### the henrtrm make ap llcatlor. or In &ice ? to the lnaurer vhich lea 

### 8 8 

### or 18 oel**cu** 

### ate-3

**and tenda**  to lead to the tranaactlun or oolloumatlon of lnaurance contracts.kio3orabl.e 0. P. Lockhart, page 4

*Co~el for the atatlon above named llro argues 

### that if tha broadeartr arm in violation of th ltatutw **above aited,**  they **are eqmlly**  **a** violation vhethor 

### the l dvertlremant ir for a lloenr.6 company or an unllcenred ccmpany; uhlch, 

### of QO-a, ml&at be trw 

### aaide 

### frozethe provlmiaru of penal Coda Article 570a; ahd they further 

### argue that if it 18 a violation tor the radio eta

### tiow to l

dvertlae lmuranae, It is equally 

### a **violation for**  **norapapora aad**  

### magaruar **to run**  **ad** vertiamwntm for lnsuranoe coupanlea 

### without being llaehaed am agents."
Article 5055 of the havlwad Civil btatutmr, la8a follour I

'It rhall not be lawful for any pcrmon to aat uithti 

### thin ;tato, a8 agent or othervlrc, in rollolting or 

### receirlng appllcatiohe for inluranae

of any

**kind** wh atever, or 

### in any

manner 

### to lld Ln the tranaactlon of the bualnear of any l.nmuranw coupauy lnaorporatad in thlm State or out 

### of it, vlthout flrrt proaurlng a certlflcate of authority from the Commlsaloner."

Artlola 5as of cald atstutaa ;s In part am fo~lovs:
'Any per-on who rollclta lhnurance on behalf of any lhaurahco aompahy, whether incorporated 

### under the lam of thir 

### or shy other Ltoto 

### or rorllgn government, or vho takes 

### or trawrnltr other than 

### for hluelf say application 

### for lnauranc~ 

### or any p olicy

0S lnsuranae

to or 

### frou lwh c o mpany,
or uho l

dvsrtlmra or othervlre Clvem notice **that** 

### he vi11 recclre 

### or transmit the same. cr vho rhall recelva or dellv*r a policy of iuurancc 

### of any ruah company, or vho ahall exaniine or ;nrpact any rlmk, or receive, 

### or collect, or trarueit any prstium or inmur~oe, 

### or make 

### or iorvard any dlagram of any brrlldihg 

### or bulldlngs, 

### or do 

### or perform 

### any 

### other aot 

### or thing in the making or ccneummatlng of any contract of imurence for or vlth 

### any much 

### lnnuranoa company other than for hlnaclf.
or vho ahall 

### sxomlne into, or 

### &jtaet or ale 

### In adjuetloL 

### any locr for or on behalf of any euch ;uaurance ccryany, whether any of auci. nets chnll befionorable 0. P. 

### Lockhart, page **5**

done at the lnatanoe 

### or request, or by 

## tha lqloy

## wnt of muah lnsuranae aompany, 

### or of, 

### or by any 

### broker or 

### other paraon, ah11 be held to be the 

### agent of the coupany for vhloh the 

### act la dune, or the rirk 18 taken, as 

### far a8 relater to ull **the** llabll~tlrr, dutler, roqulreueatr and penaltlee 

### ret forth in thla 

### ohapter.
. . .' 

### hrtiolc 568 of thm Penal Code 

### 18 

### a8 r0u0v8 t 

### "Vhocver 8Ollolt8 inrUrMOC On **behalf o?**  My L~~urance oom+rg, uhetir incorporated 

### under the lau8 

## or t&l8 

### or any 

### other Stats, 

### or foreign &or0rnuent, or who take8 or truumlts other than for himself. any 

## l

pplicatlan **ror** ~numncc, or any policy of &xuurauce, to or from euuh company, or who advert1888 or otherulre givoe notice that ha will 

### receive 

### or tranault the same, or ahall receive
or deliver a pollay of inrurance of any auoh aompany, or who #hall examine or inspect any 

### rlmk, 

### or reoslve or collect 

### or transmit auy 

### preuluu 0r l.wUrMOe, 

### or m8ke 

### or forurrd MY diagram of any building or **do any**  other act in the makiw 

### or conrummeting or any aontrect or lnauranoe for or with any rush ineuranae company other than for hlmselr,
or uho da11 ezoIILIne 1nt.o. or adjust or ald in adjurtlng any 1088 

### ror or on behalf 0r any ruch lnauranae company, whether any of 

### such eats ahall be done at the lrmtanae, or by the employment of 

### 8uoh inauranae oapl p”p’ or of or by any broker or other peraon, ahal ti held to be the agent of 

### the ooupany for whloh the l ot ir dons 

### or the 

### rlmk 18 taken, 

### a8 far am rolatem to all the requiremanta Md penaltier herein 8et forth."
Article **570** 

### of raid code 

### la (I8 follou8:



### or th$~e~&~one h"=i fg- t";e"y~ya:::,'If $@ $:' chapter 

### ror any lneuranae company referred to in eald article vlthout ruoh company heving fLret oomplled vlth 

### the requirements of the lawn of this State, ehall be fined not leer, than five hundred nor 

### more than one thousand dollara."Honorable 0. P. Lockhart, page 

### 6

“?onalty 

### ia wtlng w, or enplo~ing, life, health, or aaol&nt iP1uraz~~e agent ulthout lloonse
*SM. 6. &y person who shall 

### act am l life, 

### health or 8aaidont lnmuranoe agent 

### without having 

### felt obtained l ILaenre 

### 118 horein provided, 

### or rho *hall rollait life, health or aaolduit 

### inrrpaaeo or 

### 8at m l U.S., hulth tW 

### l caldont

agent 

### vlthout ha boon l 

### polnted P Md 

### deal@IAtod by mom0 duly l utho rlru3

lfe lnnuranoe

ao qany,

aaai

### dent inrururae aoqmny, llre and acaldmt, health Ed 

### l aaldent, or llre, heblth and aocldont iamrMoe sow, or a88oalatlon, or orgaaiwtlcu, loc&l rutwl aid 

### l 8aoalatlon, or atatevide autwl 

### m#CXlatlCUZ to do 80 am 

### herein provided, or Uzy peram rho 

### l

u 8olioit life, health or accident 

### l.wurana0 ar aat am 

### 613 agent **for** 

### ay person or ln8-O 0-r 

### OFWSOCi~tiOLl 

### not l UthoZ%ti 

## to do bualnoor la Tex8sj or any 

### officer or repre8Mtatlve of any llh lMUrMO0 capoanJ, aaaident inSUmMe aoqMy, life and accident, health Md abeldent, or life, health and accident 

### 1MUrMee company 

### or 

### w8oelation, Or organlratlon, 10001 UUtWl 

### l

ld 

### l 88OOiati~, 01: StateWide **lUUtW1** aNSO

### clatlon mho #ha11 knovlngly contract vlth or appoint l 8 M QMt W E 

### raon who does not hre a valid ti OUtStu came, 81 herein provided Sun 

### be guilty of a rimdemeanor 

### and, upon 

### can*10- tlon, oh811 k flnod any aua not in exaeaa 

## 0r Plre Eundrod Donarm 

### (490) and ah11 be 

### barred frau reaelvlag l llcen8e *a an lmuranae agent 

### ror a period 

### or at 1ewt tvo 

### (2) years.”

A8 ve undrratrnd the raOt8 Stated by you, vhether 

### or 

### not the 

### radio rtatlom referred to by you ara 

### violating the provlrlfana of the statutes above quoted depend8 upon vhethl

### r or not 8dd 

### StdiOM "801iCit* 1MUl'MCe on behalf Of SOme lnour8nco ocmpny, a8 

### Ye would have t0 aSSU!W r8otS not 8hOvn to exlat ln Order to bra #aid Station8 within any Of the other provlrlona of raid **statute.**Wnorable 0. P. ]ackhrrt, p08S 7



### Vebater'e Dlctlonery give8 the fcllo~l~ deflnltlone of the word “eoliclt”:

'To make petition to; to entreat; ierportuJla; -9 

### to l

oliolt the King Sor relief; nov, often, to qproaah vlth a rsqueet Or 

### plea, am in eellhg, begging, eta.; am, to eollclt me’8 neigh

### bon for contributione.

“To endmror to obtain by e8U.q or pleading; **to** plead for1 **am, to**  eolicft an oifios, a favor, ah; aleo, **to meek**  eagerly cu? actively; 

## to oourt. ’
In the 

### came of Carter v. dtate, $3 3. U. 704, the Supreme Court 

### of Xrkaneae WC dealing uith e cneu vhercln W.E. Carter vae convictad of eolioiting orders for the male of liquor in territory vCere the male thereof wae prohibited by lav. &J had lneerted in the liaehville Neve the folloving:

“J.&l. Strmga, Ln Texarkirna, vi11 be glad to hors your order8 

### for Joel B. Frazier Yhiekey.
l l l Pleame mend your **order** .to J. A. Ullson, 

### of Texarkana, for 

### Bonny Rye.* Thle peper vae plnted wlthic ten ml108 cf .e college, vlthin vhlah llalte the sale or ~lvlng eway of Intoxicating llquore vu prohibited. The law alleged to have been viclated by luvipg 

### l

uah nevepaper item 

### Eubllehed ie am iollove:

“It 

### l hall be unlavful for eny pereon, rlrm, pemtnerehlp or corporation engaged in the male 

### of alcohol or an eplrituoue, ardent, vinoue, malt 

### or fermented I lquore vhere the mame may be lavful, to eollclt ordera, either by agent 

### or othervlee, fsr the 

### sale of alcohol or 

### aw splr:tucue, erdert, vlJloue
, melt or fermented liquors in any 

### plaCe or placee In this 

### L;tatc where the same A~ problbftod by lav.”

In reverring the judgment of oonvlctlon in meld came, meld court made the follovlng toldiw:

“The many uees of’ the term 

### ‘advertlee, ’ I& lta varioue 

### formr, nayte found in the Century

### Eonarable 0. P. 

### Laokhert, page 8



# mot17’ from vhIoh thIe definition, the OM mo8t neor y naohlng to the fiata here, lo taken: 'Tba rot or 

### prutloe of hrlngln8 wything, em one*8 mata or ane*m **budama,** 

### into public 

### notioo, 08 by paid 

### umoweemnt in perlodloal8, or 

### by M bills, plaoodm, 

### eta., aa 

### to aeoum 

## ourtmra

by l dv~tI8Ixl&' ëTo l 

### ollolt' la thw 6efInodr 'to irportuno, 

### entreat, "& lore, eek, 

## l ttarpt, try 

### to obWn.1 Anbrmon'm 

### v Dlotlon- -Y- boo, oleo, oontu?y DIO. '8olIoIt.

### ' lauo of tb worn oi this tom embroao a6rortl~lng, althou@ odtutlelng lr a uthod, In a broad 

### eense, **0r** 

### rolloltlngthe ublio to purohaee the Var.8 l 

### drertlaed. But **md** 

### E o1tS.q la a vell

### knovn and **doilnod** 

### aatlon, and adrertlelng la 

### 8n wuallr 

### voll-knovuand 

### defined aotlon, and they uo 

### not IdentIo81. It 18 true 

### that they uo Intended to reaoh the 

### memo reeult, 

### the male of varee, but dlfterentrouter 

### are travelod In roouhing 

### t&t on& One la leglrlnted ag8inrt, ad tha other 

### 18 not. If the Loglslaturo **intended** 

### to m&e 0rImInal the **advertlee mnt**  **in** 

### prchlhited dlmtriot **of liquor,**  **it** 

### VouId &re maid so, an4 not left euoh 

### an Important matter 

### to be implied from the uee of a general term. It vould be a atreinedand uunatural ume OS the term ~eollolt~ to 

### Include in It adrortIomtr 

### in nowpepora.'


### In the 0Ua Of 

### Golden &XOmpUg 

### v. Jbatlco'eCourt or YOodlmxd T?., To10 County, et al., 140 Pm. Rep. 49, Die trlot Court oi Appoal8, CeliroraIa, the Court van dealing 

### Vith 

### 0 petltlon 

### ior, 0 wit 

### of pohibltlon to reatraln 

### the proeeoutlauof the rwpondent 

### under a oomplalnt ch8rging that he had eollalted the male of certain 

### alochollc llquore tith

### in the l.ImItr

of the City of Woodland, a municipal oorpora

### tlon, by havlq mailed aortain 

### letterm,price llete, and an o rder l 

### hmet l

t 

### tha 

### City of Ban Ranoleco, 

### addreseed to a reai

### dent of the 

### City OS Uoodlad, the said 

### clrcuhr letter, prioe 

### list, and or&u 

### rheot ocnetltutlng 

### en l 

### dvertleementof cmtaln l 

### looholio 

### llquorr offered for male b7 maid petitioner. In panning 

### upon vhethor or 

### not **maid** 

### letter eolloltedan order for vhlmkey, 

### the court mmdo tha follwlng holding, vhloh la applicableheret

## 5%)

**Bonorable 0.**  

### P. Loo-t, page 9

'Oounael, hovvrvr, paroelre 

### no dlfforenoe batwen 

### um ut 

### of 

### l 0110itIng orduo by Buv8 

## or lattera av oIrou&m rontthrovghtb Uil to 

### partioahv Imuvid8ml8 Iano-uwmmotarritor~ MdthosIroulAt:oo,Iaruoh 

### torrIt~ofMvvp8pur, oaedoinlng~ othu~rel4tl3qto otbr wttora, 

### 8drertIamta utolllng the qu0lIt~ rpd 

### 8ha priooa of oortmixt brmndm of Uquo+. % IVing 

### at t&r+ la on obvious diatinotion 

### hatvoem the tro popai

### tiolu, ad it lI.a in 

## tbo raot tht. 

## la tha w use, 

### tba minda of **putiaulu** pueau or0 dlreotly ad&eaood vpan l sin glerubjut, a ad th air

lteatlat 

### thum apeololly oallmd to tba 

### l vbjemt-mtter ofthmlettmr or oirouUr,vhllm la tb othar no prrtloular poraon 

### ir appealed to **u** 

### ux ouy OM or 

### tha vulow uttera 

### vhIoh are uv y nrerrd to In or 

### gIren publlolty through the &us of tha 

### adrertlaIngbolumM 

### Of l 

### novapapor 

### Of gvaeral 0lroulat10n. 'solIclt,' 

### l ooo.Fdlngto wobatu'a Dlotionuy, Is ‘to 

### apply to 

## for obtunlng l 

## aythag; to lvoko

or exouo

to 

### aat:on; to ar ouo 0 d oaIr In,í eta.,

and

### it ry ap ply 

### to W oo vbuo 01u 

### oak8 another f or0 

### bribe, or sake 

### onotbor to um it 

### bribary or laraeny mad 

### othu offuuoa. Bluk* o 

### Lav Dlot., p. UO5. It implies rronal potitlon 

### =EiI% lndivid8nd Imprtuulty 

### 8ddreaeed to a prr o 

### ual to d o l

QY part:aular thing, and 

### it la tm**queetion8b~ in**  **thin memo**  **that the**  

## tom la **wed** 

### In the statute. If our l

### tmtute against 

### bribery in term, se In l

### ffeot it dooa, h od bum b to 

### say that 4 

### publio 

### offloer vh ololIoI8 od 0 h rlbe 

### for th a 

## purorMu0

0 

### of moms 88%



### vltbin his 

### offIoIal dutiea.,~

and tha 

### offioer should, by kt8er, l

### ollolt the 

## paymnt to him of a bribe, it Would not f orl 

### moment ba queatlonmd that euah l

### ot of tha **offloer** 

### vould **oonstitute** 

### a eoliolt8tlon 

### of a bribe 

### vlthln th0 ~808pipe 

### 0r th8 18~. 

### So it la 

### mad muat **be** 

### true here. **A lotter**  or **olroulm, euoh**  **08** tha **on0 in**  **volved in**  

### thla **CUO, addressed**  to l 

### putlaulu pereon, and

### aph8aIaIng in allurin g term th a 

### l uparlor

qualit y 

## 0r oertaln

0~8108,givin g tb prloee l

tvhlohtheyary be pumhaaed,U vlgorouely importunfxq th a l 

### ddreeaoo to b and we the am, oan he no 

### leer a permona so "Iloltatlon, for **ordere** 

### for euoh ooamoditl **lbux** 

### vould be the n

### olloltatIauof a **bribe t&roe&**  **the** 

### modfum of a letter, or, 

### Lndeed, than vovld be the aaee of like l

### olIoltatIunproneouted in -non

### nonor8ble 

### 0. P. Lookhrrt,pqo 10

JWBtdb

ATTORNEY GXZ?ERAL.

01 TEXAS