Exhibit 12.1

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Certification of the
  Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of
  2002

I, Jeremy Darroch, certify that:

1. I have reviewed this annual report on Form
  20-F of British Sky Broadcasting Group plc (the Company);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances
under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations
and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

| | (a) Designed such disclosure controls
        and procedures, or caused such disclosure controls and procedures to
        be designed under our supervision, to ensure that material information
        relating to the Company, including its consolidated subsidiaries, is
        made known to us by others within those entities, particularly during
    the period in which this report is being prepared;
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| | (b) Designed such internal control over
        financial reporting, or caused such internal control over financial reporting
        to be designed under our supervision, to provide reasonable assurance
        regarding the reliability of financial reporting and the preparation
        of financial statements for external purposes in accordance with generally
    accepted accounting principles;    
| |                                                                                                                                                                                                                                                                                                                                                                                                                    
| | (c) Evaluated the effectiveness of the
        Company's disclosure controls and procedures and presented in this report
        our conclusions about the effectiveness of the disclosure controls and
        procedures, as of the end of the period covered by this report based
    on such evaluation; and                                                                                                   
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| | (d) Disclosed in this report any change
        in the Company's internal control over financial reporting that occurred
        during the period covered by the annual report that has materially affected,
        or is reasonably likely to materially affect, the Company's internal
    control over financial reporting; and                                                                               

5. The Company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Company's auditors and the audit committee
of the Company's board of directors (or persons performing the equivalent functions):

| | (a) All significant deficiencies and material
        weaknesses in the design or operation of internal control over financial
        reporting which are reasonably likely to adversely affect the Company's
        ability to record, process, summarize and report financial information;
    and
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| | (b) Any fraud, whether or not material,
        that involves management or other employees who have a significant role
    in the Company's internal control over financial reporting.                                                                                                               
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Date: 1 August 2008



Jeremy Darroch
  Chief Executive Officer

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