Exhibit 31.1 - President/CFO Certification  (Section 302)

                  CERTIFICATION OF CHIEF EXECUTIVE OFFICER
                        AND CHIEF FINANCIAL OFFICER

            Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002


                                  CERTIFICATION

I, Frank Arnone, certify that:

     1.  I have reviewed this  Quarterly  report on Form 10-QSB of Generic
         Marketing Services, Inc.;

     2.  Based on my knowledge, this Quarterly report does not contain any
         untrue statement of a material  fact or omit to state a material fact
         necessary to make the statements  made, in light of the circumstances
         under which such statements were made, not misleading with respect to
         the period covered by this quarterly report;

     3.  Based on my knowledge, the financial statements,  and other financial
         information included in this quarterly report,  fairly present in all
         material respects the financial condition,  results of operations and
         cash flows of the registrant as of, and for, the periods presented in
         this quarterly report;

     4.  The registrant's  other certifying officers and I are responsible for
         establishing  and maintaining disclosure  controls and procedures (as
         defined in Exchange  Act Rules 13a-15(e) and 15d-15(e)) for the
         registrant and have:

         a)   Designed such disclosure controls and procedures, or caused such
              disclosure controls and procedures to be designed under our
              supervision, to ensure that material information relating to the
              registrant, including its consolidated subsidiaries, is made
              known to us by others within those entities, particularly during
              the period in which this report is being prepared;

         b)   evaluated  the effectiveness  of  the  registrant's   disclosure
              controls and  procedures and presented in this quarterly report
              our conclusions  about  the  effectiveness   of  the  disclosure
              controls and procedures, as of the end of the  period covered by
              this report based on such evaluation; and

         c)   Disclosed in this report any change in the registrant's internal
              control  over  financial  reporting  that  occurred  during  the
              registrant's most recent fiscal quarter (the registrant's fourth
              fiscal  quarter in  the case  of  an Quarterly  report) that has
              materially affected,  or  is  reasonably  likely  to  materially
              affect,  the  registrant's   internal  control  over   financial
              reporting; and

     5.  The registrant's other certifying officer(s) and I have disclosed,
         based on our most recent evaluation of internal control over financial
         reporting, to the registrant's auditors and to the audit committee of
         the registrant's board of directors (or persons fulfilling the
         equivalent function):

         a)   All significant deficiencies and material weaknesses in the
              design or operation of internal control over financial reporting
              which are reasonably likely to adversely affect the registrant's
              ability to record, process, summarize and report financial
              information; and

         b)   any fraud, whether or not material, that  involves management or
              other employees who have a  significant role in the registrant's
              internal control over financial reporting.


Dated:  December 11, 2007          By:  /s/ Frank Arnone
        -----------------          -----------------------------
                                            Frank Arnone
                                            President/CFO/Director




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