Exhibit 12.1



CERTIFICATION



I, John Condron, certify that:



|1 |  | I have reviewed this annual report on Form 20-F of Yell Finance B.V. and Yellow Pages Limited.
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|2 |  | Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this annual report.
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|3 |  | Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrants as of, and for, the periods presented in this annual report.
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|4 |  | The registrants other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules
13a-14 and 15d-14) for the registrants and have:
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| | (a) |  | designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information
relating to the registrants, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual report is being prepared;
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| | (b) |  | evaluated the effectiveness of the registrants disclosure controls and procedures and presented in this annual report our conclusions about the effectiveness of the
disclosure controls and procedures as of the end of the period covered by this annual report based on such evaluation; and
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| | (c) |  | disclosed in this annual report any change in the registrants internal control over financial reporting that occurred during the period covered by the annual report
that has materially affected, or is reasonably likely to materially affect, the registrants internal control over financial reporting; and
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|5 |  | The registrants, other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrants
auditors and the audit committee of registrants board of directors (or persons performing the equivalent function):
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| | (a) |  | all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect
the registrants ability to record, process, summarise and report financial information; and
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| | (b) |  | any fraud, whether or not material, that involves management or other employees who have a significant role in the registrants internal control over financial
reporting.
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By:

/s/    JOHN
CONDRONJohn CondronChief Executive Officerof Yell Finance B.V.




By:

/s/    JOHN
CONDRONJohn CondronChief Executive Officerof Yellow Pages Limited.




Date: June 8, 2004