Exhibit 10.1





Exhibit 10.1




BRADY CORPORATION

2010 OMNIBUS INCENTIVE STOCK PLAN




I. INTRODUCTION




1.01 Purpose. This plan shall be known as the Brady Corporation 2010 Omnibus
Incentive Stock Plan. The purpose of the Plan is to provide an incentive for employees of Brady
Corporation and its Affiliates to improve corporate performance on a long-term basis, and to
attract and retain employees by enabling employees to participate in the future successes of the
Corporation, and by associating the long term interests of employees with those of the Corporation
and its shareholders. It is intended that the Plan and its operation comply with the provisions of
Rule 16b-3 under the Securities Exchange Act of 1934 (or any successor rule). The Plan is intended
to permit the grant of Nonqualified Stock Options, Incentive Stock Options, shares of Restricted
Stock and Restricted Stock Units. The proceeds received by the Corporation from the sale of
Corporation Stock pursuant to the Plan shall be used for general corporate purposes.



1.02 Effective Date. The effective date of the Plan shall be July 21, 2009, subject
to approval of the Plan by holders of a majority of the outstanding voting common stock of the
Corporation provided that such approval is given within 12 months of the effective date. Any Award
granted prior to such shareholder approval shall be expressly conditioned upon shareholder approval
of the Plan.



1.03 Effect on Prior Plans. After December 31, 2009, no further awards or grants will
be made under the Brady Corporation 2006 Omnibus Incentive Stock Plans.



II. PLAN DEFINITIONS




For Plan purposes, except where the context clearly indicates otherwise, the following terms
shall have the meanings set forth below:




	 	(a)	 	“Affiliates” means any “subsidiary corporation” or
“parent corporation” as such terms are defined in Section 424 of the Code.







	 	(b)	 	“Agreement” means a written agreement (including any
amendment or supplement thereto) between the Corporation and a Participant
specifying the terms and conditions of an Award.







	 	(c)	 	“Award” shall mean the grant of any form of Stock
Option, Restricted Stock or Restricted Stock Units.







	 	(d)	 	“Board” shall mean the Board of Directors of the
Corporation.







	 	(e)	 	“Code” shall mean the Internal Revenue Code of 1986, as
amended from time to time.




 


 









 











	 	(f)	 	“Committee” shall mean the Committee described in
Section 4.01.







	 	(g)	 	“Corporation” shall mean Brady Corporation, a Wisconsin
corporation.







	 	(h)	 	“Corporation Stock” shall mean the Corporation’s Class
A Non-Voting Common Stock, $.01 par value, and such other stock and securities
as may be substituted therefor pursuant to Section 3.02.







	 	(i)	 	“Eligible Employee” shall mean any regular salaried
employee of the Corporation or an Affiliate, including an employee who is a
member of the Board, who satisfies the requirements of Section 5.01.







	 	(j)	 	“Exercise Period” shall mean the period of time
provided pursuant to Section 6.05 within which a Stock Option may be exercised.







	 	(k)	 	“Fair Market Value” on any date shall mean, with
respect to Corporation Stock, if the stock is then listed and traded on a
registered national securities exchange, or is quoted in the NASDAQ National
Market System, the average of the high and low sale prices recorded in
composite transactions for such date or, if such date is not a business day or
if no sales of Corporation Stock shall have been reported with respect to such
date, the next preceding business date with respect to which sales were
reported. In the absence of reported sales or if the stock is not so listed or
quoted, but is traded in the over-the-counter market, Fair Market Value shall
be the average of the closing bid and asked prices for such shares on the
relevant date.







	 	(l)	 	“Participant” means an Eligible Employee who has been
granted an Award under this Plan.







	 	(m)	 	“Performance Goals” means the performance goals
established by the Committee prior to the grant of any Award of Stock Options,
Restricted Stock or Restricted Stock Units intended to qualify as
“performance-based compensation” under Section 162(m) of the Code. Performance
Goals may be established at the Company or business unit level and may be based
upon the attainment of goals relating to one or more of the following business
criteria measured on an absolute basis or in terms of growth or reduction:
revenue, expenses, net income (pre-tax or after-tax and with adjustments as
stipulated), earnings per share, return on equity, return on assets, return on
tangible book value, operating income, earnings before depreciation, interest,
taxes and amortization (EBDITA), loss ratio, expense ratio, increase in stock
price, total shareholder return, economic value added and operating cash flow.
The Committee may establish other subjective or objective performance goals,
including individual goals, which it deems appropriate.




 


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	 	(n)	 	“Person” means any individual or entity, and the heirs,
personal representatives, executors, administrators, legal representatives,
successors and assigns of such Person as the context may require.







	 	(o)	 	“Plan” shall mean the Brady Corporation 2010 Omnibus
Incentive Stock Plan, as set forth herein, as it may be amended from time to
time.







	 	(p)	 	“Restricted Stock” means shares of Corporation Stock
granted to a Participant under Article VII.







	 	(q)	 	“Restricted Stock Unit” means an Award granted to a
Participant under Article VIII.







	 	(r)	 	“Stock Option” means an option to purchase a stated
number of shares of Corporation Stock at the price set forth in an Agreement.
A Stock Option may be either a Nonqualified Stock Option or an Incentive Stock
Option.






III. SHARES SUBJECT TO AWARD




3.01 Available Shares. Subject to adjustments under Section 3.02, the total number of
shares of Corporation Stock authorized for issuance shall not exceed three million (3,000,000)
shares, provided that no individual Eligible Employee may be granted an Award or Awards under the
Plan covering more than four hundred thousand (400,000) shares of Corporation Stock in any calendar
year (determined without regard to grants under any other plan or program). The shares authorized
for issuance under the Plan may consist, in whole or in part, of authorized but unissued
Corporation Stock, or of treasury stock of the Corporation. Shares subject to and not issued under
an Award that expires, terminates, is canceled or forfeited for any reason under the Plan shall
again become available for the granting of Awards.



3.02 Changes in Corporation Stock. In the event of any change in the Corporation
Stock resulting from a reorganization, recapitalization, stock split, stock dividend, merger,
consolidation, rights offering or like transaction, the Committee shall proportionately and
appropriately adjust: (a) the aggregate number and kind of shares authorized for issuance under
the Plan; and (b) in the case of previously-granted Stock Options, the option price and the number
and kind of shares subject to the Stock Options, without any change in the aggregate purchase price
to be paid for the Stock Options.



IV. ADMINISTRATION




4.01 Administration by the Committee. The Plan shall be administered by the
Committee. The Committee shall be a committee designated by the Board to administer the Plan and
shall initially be the Compensation Committee of the Board. The Committee shall be constituted to
permit the Plan to comply with the provisions of Rule 16b-3 under the Securities Exchange Act of
1934 (or any successor rule) and Section 162(m) of the Code. A majority of the members of the
Committee shall constitute a quorum. The approval of such a quorum, expressed by a majority vote
at a meeting held either in person or by conference telephone call, or the unanimous consent of all
members in writing without a meeting, shall constitute the action of the Committee and shall be
valid and effective for all purposes of the Plan.


 


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4.02 Committee Powers. Subject to Section 10.06, the Committee is empowered to adopt,
amend and rescind such rules, regulations and procedures and take such other action as it shall
deem necessary or proper for the administration of the Plan and, in its discretion, may modify,
extend or renew any Award theretofore granted. The Committee shall also have authority to
interpret the Plan, and the decision of the Committee on any questions concerning the
interpretation of the Plan shall be final and conclusive. The express grant in the Plan of any
specific power to the Committee shall not be construed as limiting any power or authority of the
Committee. The Committee shall not incur any liability for any action taken in good faith with
respect to the Plan or any Award.




Subject to the provisions of the Plan, the Committee shall have full and final authority to:




	 	(a)	 	designate the Eligible Employees to whom Awards shall be
granted;







	 	(b)	 	grant Awards in such form and amount as the Committee shall
determine;







	 	(c)	 	impose such limitations, restrictions and conditions upon any
such Award as the Committee shall deem appropriate, including conditions (in
addition to those contained in this Plan) (i) on the exercisability of all or
any portion of a Stock Option, (ii) on the transferability or forfeitability of
Restricted Stock or (iii) requiring an Eligible Employee to retain all or a
portion of the Corporation Stock for a period of time following the exercise of
a Stock Option, the vesting of Restricted Stock or the payment of Restricted
Stock Units;











	 	(d)	 	prescribe the form of Agreement with respect to each Award; 








	 	(e)	 	waive in whole or in part any limitations, restrictions or
conditions imposed upon any such Award as the Committee shall deem appropriate
(including accelerating the time at which any Stock Option may be exercised or
the time at which Restricted Stock may become transferable or nonforfeitable);







	 	(f)	 	make adjustments in the terms and conditions of a Performance
Goal in recognition of unusual or nonrecurring events affecting the Company or
the financial statements of the Company or of changes in applicable laws,
regulations, or accounting principles, whenever the Committee determines that
such adjustments are appropriate in order to prevent dilution or enlargement of
the benefits or potential benefits intended to be made available under the
Plan, provided that no such adjustment shall be authorized to the extent that
such adjustment would be inconsistent with the Plan’s or any Performance Award
meeting the requirements of Section 162(m) of the Code; and







	 	(g)	 	determine the extent to which leaves of absence for
governmental or military service, illness, temporary disability and the like
shall not be deemed interruptions of continuous employment.




 


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V. PARTICIPATION




5.01 Eligibility. Any employee of the Corporation and its Affiliates (including
officers and employees who may be members of the Board) who, in the sole opinion of the Committee,
has contributed or can be expected to contribute to the profits, growth and success of the
Corporation shall be eligible for Awards under the Plan. From among all such Eligible Employees,
the Committee shall determine from time to time those Eligible Employees to whom Awards shall be
granted. No Eligible Employee shall have any right whatsoever to receive an Award unless so
determined by the Committee.



5.02 No Employment Rights. The Plan shall not be construed as conferring any rights
upon any person for a continuation of employment, nor shall it interfere with the rights of the
Corporation or any Affiliates to terminate the employment of any person or to take any other action
affecting such person.



VI. STOCK OPTIONS




6.01 Stock Options; General. Stock Options granted under the Plan shall be in the
form of Nonqualified Stock Options (“NSOs”), Incentive Stock Options (“ISOs”) or a combination
thereof. Each Stock Option granted under the Plan shall be evidenced by an Agreement which shall
contain the terms and conditions required by this Article VI, and such other terms and conditions,
not inconsistent herewith, as the Committee may deem appropriate in each case. A Stock Option
granted under the Plan shall not be treated as an Incentive Stock Option unless the Stock Option
Agreement specifically designates the option as an Incentive Stock Option.



6.02 Stock Option Holder’s Rights as a Shareholder. The holder of a Stock Option
shall not have any rights as a shareholder with respect to the shares covered by a Stock Option
until such shares have been delivered to him or her.



6.03 Option Price. The price at which each share of Corporation Stock covered by a
Stock Option may be purchased shall be not less than 100% of the Fair Market Value of such stock on
the date on which the option is granted. The option price shall be subject to adjustment as
provided in Section 3.02 hereof.



6.04 Date Stock Option Granted. For purposes of the Plan, a Stock Option shall be
considered as having been granted on the date on which the Committee authorized the grant of the
Stock Option except where the Committee has designated a later date, in which event the later date
shall constitute the date of grant of the Stock Option; provided, however, that notice of the grant
of the Stock Option shall be given to the Participant within a reasonable time.



6.05 Exercise Period. The Committee shall have the power to set the time or times
within which each Option shall be exercisable, and to accelerate the time or times of exercise;
provided, however, that no Stock Option shall be exercisable after the expiration of ten (10) years
from the date the Stock Option is granted. Each Agreement with respect to a Stock Option shall
state the period or periods of time within which the Stock Option may be exercised by the
Participant, in whole or in part.


 


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Subject to the foregoing, unless the Agreement with respect to a Stock Option expressly provides
otherwise, a Stock Option shall be exercisable in accordance with the following schedule:



	 	 	 	 	 
	Years After	 	 	 
	Date of Grant	 	Percentage of Shares	 
	 
	 	 	 	 
	Less than 1
	 	 	0	%
	 
	 	 	 	 
	1 but less than 2
	 	 	33-1/3	%
	 
	 	 	 	 
	2 but less than 3
	 	 	66-2/3	%
	 
	 	 	 	 
	3 or more
	 	 	100	%






6.06 Method of Exercise. Subject to Section 6.05, each Stock Option may be exercised
in whole or in part from time to time as specified in the Agreements provided, however, that each
Participant may exercise a Stock Option in whole or in part by giving written notice of the
exercise to the Corporation, specifying the number of shares to be purchased by payment in full of
the purchase price therefor. The purchase price may be paid (a) in cash, (b) by check, (c) with the
approval of the Committee, or if the applicable Agreement so provides, by delivering shares of
Corporation Stock (“Delivered Stock”), (d) by surrendering to the Corporation shares of Corporation
Stock otherwise receivable upon exercise of the Stock Option (a “Net Exercise”), or (e) any
combination of the foregoing. For purposes of the foregoing, Delivered Stock shall be valued at
its Fair Market Value determined as of the business day immediately preceding the date of exercise
of the Stock Option and shares of Corporation Stock used in a Net Exercise shall be valued at their
Fair Market Value determined as of the date of exercise of the Stock Option. No Participant shall
be under any obligation to exercise any Stock Option hereunder.



6.07 Dissolution or Liquidation. Anything contained herein to the contrary
notwithstanding, on the effective date of any dissolution or liquidation of the Corporation, any
unexercised Stock Options shall be deemed cancelled, and the holder of any such unexercised Stock
Options shall be entitled to receive payment under Section 10.04.



6.08 Special Rules for Incentive Stock Options. For so long as Section 422 ( or any
successor provision) of the Code so provides:




	 	(a)	 	The aggregate Fair Market Value of Corporation Stock
(determined as of the date the stock option is granted) with respect to which
ISOs are exercisable for the first time during a calendar year may not exceed
$100,000. To the extent that the value of the stock subject to options exceeds
that amount, the excess shall be considered to be NSOs, with the determination
to be made in the order the options are granted.







	 	(b)	 	Employees who own, directly or indirectly, within the meaning
of Code Section 425(d), more than 10% of the voting power of all classes of
stock of the Corporation or any parent or subsidiary corporation shall not be
eligible to receive an ISO hereunder unless the purchase price per share
under such option is at least 110% of the Fair Market Value of the stock
subject to the option and such option by its terms is not exercisable after
the expiration of five (5) years from the date such option is granted







	 	(c)	 	To obtain favorable ISO tax treatment, the option must be
exercised while the Participant is an employee, or within three months after
the Participant’s termination as an employee; provided that, in the case of
termination on account of disability (as defined in Section 22(e)(3) of the
Code), the exercise period may be extended to one year; and further provided
that the employment requirement is waived in the case of the participant’s
death.





 


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VII. RESTRICTED STOCK




7.01 Administration. Shares of Restricted Stock may be issued either alone or in
addition to other Awards granted under the Plan. The Committee shall determine the Eligible
Employees to whom and the time or times at which grants of Restricted Stock will be made, the
number of shares to be granted, the time or times within which such Awards may be subject to
forfeiture or otherwise restricted and any other terms and conditions of the Awards. The
restrictions may be based upon specified Performance Goals, the Participant’s continued employment
with the Corporation or its Affiliates or such other factors or criteria as the Committee shall
determine. Subject to Sections 7.02 and 7.03 hereof the provisions of Restricted Stock Awards need
not be the same with respect to each recipient.



7.02 Certificates. Each individual receiving a Restricted Stock Award shall be issued
a certificate in respect of such shares of Restricted Stock which certificate shall be held in
custody by the Corporation until the restrictions thereon shall have lapsed. In addition, each
individual receiving a Restricted Stock Award shall, as a condition of any such Restricted Stock
Award, have delivered to the Corporation a stock power, endorsed in blank, with respect to the
Corporation Stock covered by such Award. Each certificate in respect of shares of Restricted Stock
shall be registered in the name of the Participant to whom such Restricted Stock has been granted
and shall bear an appropriate legend referring to the terms, conditions, and restrictions
applicable to such Award, substantially in the following form:




“The transferability of this certificate and the shares of stock represented hereby are
subject to the terms and conditions (including forfeiture) of the Brady Corporation 2010
Omnibus Incentive Stock Plan and a Restricted Stock Agreement. Copies of such Plan and
Agreement are on file at the offices of the Brady Corporation.”



In addition each certificate in respect of shares of Restricted Stock may bear such legends and
statements as the Committee may deem advisable to assure compliance with the federal and state laws
and regulations.


 


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7.03 Terms and Conditions. Shares of Restricted Stock shall be subject to the
following terms and conditions:




	 	(a)	 	Until the applicable restrictions lapse, the Participant shall
not be permitted to sell, assign, transfer, exchange, pledge, hypothecate or
otherwise dispose of or encumber shares of Restricted Stock.







	 	(b)	 	Unless and until a forfeiture of the Restricted Stock, the
Participant shall have, with respect to the shares of Restricted Stock, all of
the rights of a shareholder of the Corporation, including the right to vote the
 shares (if applicable) and the right to receive any cash dividends. Unless
otherwise determined by the Committee, cash dividends shall be automatically
paid in cash and dividends payable in Corporation Stock shall be paid in the
form of additional Restricted Stock.







	 	(c)	 	Except to the extent otherwise provided in the applicable
Restricted Stock Agreement and (d) below, all shares still subject to
restriction shall be forfeited by the Participant upon termination of a
Participant’s employment for any reason.







	 	(d)	 	In the event of hardship or other special circumstances of a
Participant whose employment is involuntarily terminated (other than for
cause), the Committee may waive in whole or in part any or all remaining
restrictions with respect to such Participant’s shares of Restricted Stock.







	 	(e)	 	If and when the applicable restrictions lapse, unlegended
certificates for such shares shall be delivered to the Participant.







	 	(f)	 	Each Award shall be confirmed by, and be subject to the terms
of, a Restricted Stock Agreement.






VIII. RESTRICTED STOCK UNITS




8.01 Administration. Restricted Stock Units may be issued either alone or in addition
to other Awards granted under the Plan. The Committee shall determine the Eligible Employees to
whom and the time or times at which grants of Restricted Stock Units will be made, the number of
units to be granted, the time or times within which such Awards may be subject to forfeiture or
otherwise restricted and any other terms and conditions of the Awards. The restrictions may be
based upon specified Performance Goals, the Participant’s continued employment with the Corporation
or its Affiliates or such other factors or criteria as the Committee shall determine. The
provisions of Restricted Stock Awards need not be the same with respect to each recipient.



8.02 Form and Timing of Payment of Restricted Stock Units. Timing of payment of
earned Restricted Stock Units shall be determined by the Committee at its sole discretion. The
Committee, in its sole discretion, may pay earned Restricted Stock Units in the form of cash or in
shares of Corporation Stock (or in a combination thereof), which have an aggregate Fair Market
Value equal to the value of the earned Restricted Stock Units.


 


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IX. WITHHOLDING TAXES




9.01 General Rule. Pursuant to applicable federal and state laws, the Corporation is
or may be required to collect withholding taxes upon the exercise of a Stock Option or the lapse of
stock restrictions. The Corporation may require, as a condition to the exercise of a Stock Option
or the issuance of a stock certificate, that the Participant concurrently pay to the Corporation
(either in cash or, at the request of Participant, but subject to such rules and regulations as the
Committee may adopt from time to time, in shares of Delivered Stock) the entire amount or a portion
of any taxes which the Corporation is required to withhold by reason of such exercise or lapse of
restrictions, in such amount as the Committee or the Corporation in its discretion may determine.
If and to the extent that withholding of any federal, state or local tax is required in connection
with the exercise of an Option or the lapse of stock restrictions, the Participant may, subject to
such rules and regulations as the Corporation may adopt from time to time, elect to have the
Corporation hold back from the shares to be issued upon the exercise of the Stock Option or the
lapse of stock restrictions, the number of shares of Corporation Stock having a Fair Market Value
equal to such withholding obligation.



9.02 Special Rule for Insiders. Any such request or election (to satisfy a
withholding obligation using shares) by an individual who is subject to the provisions of Section
16 of the Securities Exchange Act of 1934 (an “Insider”) shall be made in accordance with the rules
and regulations of the Securities and Exchange Commission promulgated thereunder.



X. GENERAL




10.01 Nontransferability. No Award granted under the Plan shall be transferable or
assignable (or made subject to any pledge, lien, obligation or liability of a Participant) except
by last will and testament or the laws of descent and distribution. Upon a transfer or assignment
pursuant to a Participant’s last will and testament or the laws of descent and distribution, any
Stock Option must be transferred in accordance therewith. During the Participant’s lifetime, Stock
Options shall be exercisable only by the Participant or by the Participant’s guardian or legal
representative. Notwithstanding the foregoing, NSOs may be transferred by a Participant to the
Participant’s spouse, children or grandchildren or to a trust for the benefit of such spouse,
children or grandchildren; provided that the terms of any such transfer prohibit the resale of
shares acquired upon exercise of the option at a time during which the transferor would not be
permitted to sell such shares under the Corporation’s policy on trading by insiders.



10.02 General Restriction. Each Award shall be subject to the requirement that if at
any time the Board or the Committee shall determine, in its discretion, that the listing,
registration, or qualification of securities upon any securities exchange or under any state or
federal law, or the consent or approval of any government regulatory body, is necessary or
desirable as a condition of, or in connection with, the granting of such Stock Option or the issue
or purchase of securities thereunder, such Stock Option may not be exercised in whole or in part
unless such listing, registration, qualification, consent or approval shall have been effected or
obtained free of any conditions not acceptable to the Board or the Committee. The Committee shall
have the right to rely on an opinion of its counsel as to whether any such listing, registration,
qualification, consent or approval shall have been effected or obtained.


 


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10.03 Effect of Termination of Employment, Disability or Death. Except as otherwise
provided by the Committee upon any Award, all rights under any Stock Option granted to a
Participant shall terminate and any Restricted Stock or Restricted Stock Unit granted to a
Participant shall be forfeited on the date such Participant ceases to be employed by the
Corporation or its subsidiaries, except that




	 	(a)	 	if the Participant’s employment is terminated by the death of
the Participant, any unexercised, unexpired Stock Options granted hereunder to
the Participant shall be 100% vested and fully exercisable, in whole or in
part, at any time within one year after the date of death, by the Participant’s
personal representative or by the person to whom the Stock Options are
transferred under the Participant’s last will and testament or the applicable
laws of descent and distribution;







	 	(b)	 	if the Participant dies within 90 days after termination of
employment by the Corporation or its Affiliates, other than for cause, any
unexercised, unexpired Stock Options granted hereunder to the Participant and
exercisable as of the date of such termination of employment shall be
exercisable, in whole or in part, at any time within one year after the date of
death, by the Participant’s personal representative or by the person to whom
the Stock Options are transferred under the Participant’s last will and
testament or the applicable laws of descent and distribution;







	 	(c)	 	if the Participant’s employment is terminated as a result of
the disability of the Participant (a disability means that the Participant is
disabled as a result of sickness or injury, such that he or she is unable to
satisfactorily perform the material duties of his or her job, as determined by
the Board of Directors, on the basis of medical evidence satisfactory to it),
any unexercised, unexpired Stock Options granted hereunder to the Participant
shall become 100% vested and fully exercisable, in whole or in part, at any
time within one year after the date of disability;







	 	(d)	 	if the Participant’s employment is terminated as a result of
the Participant’s retirement (after age 55 with ten years of employment with
the Corporation or an Affiliate or after age 65), any unexercised, unexpired
Stock Options granted hereunder to the Participant shall continue to vest as
provided in Section 6.05 hereof and any Stock Option that is or becomes vested
may be exercised in whole or in part prior to the expiration date of such Stock
Option; and







	 	(e)	 	if the Participant’s employment is terminated by the Company or
an Affiliate for any reason other than the Participant’s death, disability or
retirement of the Participant or for cause, any unexercised, unexpired Stock
Options granted hereunder and exercisable as of the date of such termination of
employment shall be exercisable in whole or in part at any time within 90 days
after such date of termination.




 


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If a Participant’s employment is terminated for cause (as determined by the Committee in its sole
discretion), all of the Participant’s unexercised Stock Options shall expire and all of the
Participant’s Restricted Stock and Restricted Stock Units shall be forfeited. Notwithstanding the
foregoing, no Stock Option shall be exercisable after the date of expiration of its term.



10.04 Merger, Consolidation or Reorganization. In the event of (a) the merger or
consolidation of the Corporation with or into another corporation or corporations in which the
Corporation is not the surviving corporation, (b) the adoption of any plan for the dissolution of
the Corporation, or (c) the sale or exchange of all or substantially all the assets of the
Corporation for cash or for shares of stock or other securities of another corporation, all
then-unexercised Stock Options shall become fully exercisable, and all restrictions imposed on any
then-Restricted Stock and Restricted Stock Units shall terminate (such that any Restricted Stock
shall become fully transferable) immediately prior to any such merger or consolidation in which the
Corporation is not the surviving corporation. The Committee may elect to cancel any
then-unexercised Stock Options. If any Stock Option is canceled, the Corporation, or the
corporation assuming the obligations of the Corporation hereunder, shall pay the Participant an
amount of cash or stock, as determined by the Committee, equal to the Fair Market Value per share
of the Corporation Stock immediately preceding such cancellation over the option price, multiplied
by the number of shares subject to such cancelled Stock Option.



10.05 Expiration and Termination of the Plan. This Plan shall remain in effect until
all of the Awards made under the Plan have been exercised, the restrictions thereon have lapsed or
the Awards have expired, terminated, or been canceled or forfeited. Notwithstanding the foregoing,
no Awards shall be granted under the Plan, after that date which is ten years after the Plan is
approved by the Board; or such earlier date as the Board determines in its sole discretion.



10.06 Amendments. The Board may from time to time amend, modify, suspend or terminate
the Plan; provided, however, that no such action shall (a) impair without the Participant’s consent
any Award theretofore granted under the Plan or deprive any Participant of any shares of
Corporation Stock which he may have acquired through or as a result of the Plan or (b) be made
without shareholder approval where such approval would be required as a condition of compliance
with Rule 16b-3.



10.07 Wisconsin Law. Except as otherwise required by applicable federal laws, the
Plan shall be governed by, and construed in accordance with, the laws of the State of Wisconsin.



10.08 Unfunded Plan. The Plan, insofar as it provides for Awards, shall be unfunded
and the Corporation shall not be required to segregate any assets that may at any time be
represented by Awards under this Plan. Any liability of the Corporation to any Person with respect
to any Award under this Plan shall be based solely upon any contractual obligations that may be
created pursuant to this Plan. No such obligation of the Corporation shall be deemed to be secured
by any pledge of, or other encumbrance on, any property of the Corporation.



10.09 Rules of Construction. Headings are given to the articles and sections of this
Plan solely as a convenience to facilitate reference. The reference to any statute, regulation, or
other provision of law shall be construed to refer to any amendment to or successor of such
provision of law.


 


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10.10 Gender and Number. Except when otherwise required by the context, words in the
masculine gender shall include the feminine, the singular shall include the plural, and the plural
the singular.



10.11 Section 409A Compliance. To the extent applicable, it is intended that the
Plan and all Awards hereunder comply with the requirements of Section 409A of the Code, and the
Plan and all Agreements shall be interpreted and applied by the Committee in a manner consistent
with this intent in order to avoid the imposition of any additional tax under Section 409A of the
Code. In the event that any provision of the Plan or an Agreement is determined by the Committee to
not comply with the applicable requirements of Section 409A of the Code, the Committee shall have
the authority to take such actions and to make such changes to the Plan or an Agreement as the
Committee deems necessary to comply with such requirements, provided that no such action shall
adversely affect any outstanding Award without the consent of the affected Participant.




 


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