[Federal Register Volume 66, Number 103 (Tuesday, May 29, 2001)]
[Notices]
[Pages 29137-29138]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-13322]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-01-42]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 639-7090.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24, 
Atlanta, GA 30333. Written comments should be received within 60 days 
of this notice.
    Proposed Project: Formative Research and Evaluation of CDC Youth 
Media Campaign--New--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC).
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention. Specifically, the House 
Appropriations Language said: The Committee believes that, if we are to 
have a positive impact on the future health of the American population, 
we must change the behaviors of our children and young adults by 
reaching them with important health messages. CDC, working in 
collaboration with the Health Resources and Services Administration 
(HRSA), the National Center for Child Health and Human Development 
(NICHD), and the Substance Abuse and Mental Health Services 
Administration (SAMHSA), is coordinating an effort to plan, implement, 
and evaluate a campaign designed to clearly communicate messages that 
will help kids develop habits that foster good health over a lifetime. 
The Campaign will be based on principles that have been shown to 
enhance success, including: designing messages based on research; 
testing messages with the intended audiences; involving young people in 
all aspects of Campaign planning and implementation; enlisting the 
involvement and support of parents and other influencers; tracking the 
Campaign's effectiveness and revising Campaign messages and strategies 
as needed.
    For the Campaign to be successful, a thorough understanding of 
tweens (youth ages 9-13), the health behaviors promoted, and the 
barriers and motivations for adopting and sustaining them is essential. 
Additionally, a thorough understanding of those who can influence the 
health behaviors of tweens is important. This understanding will 
facilitate the development of messages, strategies, and tactics that 
resonate with tweens, parents and other influencers.
    Research for the national and minority audience components of the 
Youth Media Campaign will identify the target audience(s) using 
standard market research techniques and will address geographic and 
demographic diversity to the extent necessary to assure appropriate 
audience representation. This audience research may include, but not be 
limited to, intercept interviews, theater testing, expert reviews, in-
depth interviews, pilot/field tests/partial launches, internet 
questionnaires, telephone interviews, and mail questionnaires with 
various audiences (tweens, ages 9-13; parents; adult influencers; older 
teen influencers; and partners/alliances). In addition, panels or 
reoccurring focus groups of tweens and parents will convene to generate 
on-going feedback to the Campaign. The panels will suggest ideas, 
review creative executions, and provide feedback on what works and what 
does not work.
    The intent of this audience research is to solicit input and 
feedback from audiences on a national level and from audiences within 
targeted populations. Information gathered from both audiences will be 
used to modify/refine and/or revise Campaign messages and strategies 
and evaluate Campaign effectiveness.

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                                                                     Number of    Average burden
                   Respondents                       Number of      responses/     per  response   Total burden
                                                    respondents     respondent      (in hours)       in  hours
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Tweens (ages 9-13)..............................          30,000               1           15/60           7,500
Reoccurring tween panel(s)......................              40               4               2             320

[[Page 29138]]

 
Parents.........................................          15,000               1           15/60           3,750
Reoccurring parent panel(s).....................              40               4               2             320
Adult influencers...............................          10,000               1           15/60           2,500
Older tween influencers.........................           5,000               1           15/60           1,250
Partners/alliances..............................             500               2           30/60             500
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............          16,140
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    Dated: May 18, 2001.
Nancy Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 01-13322 Filed 5-25-01; 8:45 am]
BILLING CODE 4163-18-P