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Case 1:07-cv-05710-RJH Document 8-2 Filed 06/18/2007 Page 1 of 5
BP~S~Facsimile: (305) 378-3191 or 7868 

Telephone: (305) 378-3066 

E-mail: cprusher@whopper. com 

April 10, 2007 

VIA FEDERAL EXPRESS 

NYC Department of Health and Mental Hygiene 

Bureau of Food Safety and Community Sanitation 

253 Broadway Street, CN 59A 

13'h Floor 

NewYork,NY 10007 

Attn: Calorie Labeling Proposals 

Dear Sir or Madam: 

Thank you for your willingness to continue the dialogue about the recently-approved 

menu labeling requirement. We appreciate your Department's recognition of the 

logistical challenges associated with re-engineering many forms of menu boards and its 

willingness to allow for alternatives. 

What we would like to do here is provide a few alternative methods of delivering caloric 

information to customers of Burger King~ restaurants in New York City. We believe the 

following ideas are most promising and, equally important, logistically possible: 

In restaurant: 

Menu board sign declaring "Nutrition information available upon request" 

H:\CSP\Govt\Ltr\NYC BOH 04-10-07.dec 

BURGER KING CORPORATION 

5505 Blue Lagoon Drive · Miami, Florida 33126 · (305) 378-7011 

Case 1:07-cv-05710-RJH Document 8-2 Filed 06/18/2007 Page 2 of 5
Department of h~-alth and Mental Hygiene 

April 10, 2007 

Page 2 

· Stand alone signs in front of cash registers, on stanchion at the start of queue 

lines at the counter or on side walls 

b~~t~- 

*\ 

~-~:;·· 

· Counter mat with required nutrition information 

H:\CSP\Govt\Ltr\NYC BOH 04-10-07.dec 

Case 1:07-cv-05710-RJH Document 8-2 Filed 06/18/2007 Page 3 of 5
Department of ~ti~lth and Mental Hygiene 

April 10, 2007 

Page 3 

At the drive-up window: 

· Stand alone dedicated sign of more readable information on calorie counts 

· T~ar pads of paper nutrition information mounted on order board that can be 

used at the time and held for future use 

We do not necessarily have to use only one of these methods. If the Department feels 

that we should distribute caloric information via several of these methods in combination, 

we would be interested to discuss going down that path. 

I would appreciate it, as would the 88 franchisees that operate the Burger KingB 

restaurants in the five boroughs of New York, if you would review our suggested 

methods and let us know if we can move in this direction. If you believe our proposals 

have merit, we would gladly create life-size mock-up versions to show you before you 

made a final decision. 

H:\CSP\Govt\Ltr\NYC BOH 04-10-07.dec 

Case 1:07-cv-05710-RJH Document 8-2 Filed 06/18/2007 Page 4 of 5
Department of ~-lvdlth and Mental Hygiene 

April 10, 2007 

Page 4 

Thank you for your time and consideration. 

Sincerely, 

BURGER KING CORPORATION 

C-~6·4~L-ic 

Craig S. Prusher 

Vice President, Assistant General Counsel 

Government Relations 

cc: Hector Munoz 

Julie Hawgen 

Jim Joy 

Amy Yatkeman 

H:\CSP\Govt\Ltr\NYC BOH 04-10-07.dec 

Case 1:07-cv-05710-RJH Document 8-2 Filed 06/18/2007 Page 5 of 5