Exhibit
      4.4

    December
      29, 2005

    


    To
      the
      Investors (as defined below)

    


    RE:
      Lock-Up Letter Agreement

    


    


    Ladies
      and
      Gentlemen:

     

    


    This
      Lock-Up Letter Agreement is being delivered to you in connection with the
      Securities Purchase Agreement (the “Purchase Agreement”), dated as of December
      22, 2005 by and among Cape Coastal Trading Company (the “Company”), uBid, Inc.
      and the investors party thereto (the “Investors”), with respect to the issuance
      of Common Stock, par value $0.001 per share, of the Company (the “Common Stock”)
      and warrants to acquire additional shares of Common Stock. Terms not defined
      herein have the meaning given them in the Purchase Agreement.

    


    In
      order
      to induce you to enter into the Purchase Agreement, the undersigned agrees
      that
      for a period (the “Base Period”) of 365 days beginning on the First Closing Date
      (as defined in the Purchase Agreement), the undersigned will not, without your
      prior written consent, (i) other than with respect to redemptions by the Company
      required by the Merger Agreement, sell, offer to sell, contract or agree to
      sell, transfer, hypothecate, hedge, pledge, grant any option to purchase or
      otherwise dispose of or agree to dispose of, directly or indirectly, any shares
      of Common Stock or warrants or other rights to purchase shares of Common Stock,
      or cause the Company to file or cause to be declared effective a registration
      statement with the Securities and Exchange Commission (the “Commission”)
      relating to the offer and sale of any shares of Common Stock (other than the
      Registration Statement contemplated under Article VI of the Purchase Agreement
      or the Merger Agreement), or (ii) enter into any swap or other arrangement
      that
      transfers to another, in whole or in part, any of the economic consequences
      of
      ownership of any shares of Common Stock, or warrants or other rights to purchase
      shares of Common Stock, whether any such transaction is to be settled by
      delivery of such securities, in cash or otherwise, owned directly by the
      undersigned (including holding as a custodian) or with respect to which the
      undersigned has beneficial ownership within the rules and regulations of the
      Commission (collectively, the "Undersigned Shares"); provided that if the
      Registration Statement is not
      declared effective
      by the
      SEC on or prior to the Required Effectiveness Date, the number of days between
      the actual Effective Date and the Required Effectiveness Date will be added
      to
      the Base Period (the Base Period, subject to such extension shall be referred
      to
      as the “Lock-up Period”). 

    


    The
      foregoing shall not, with respect to Undersigned Shares, apply to (a) bona
      fide
      gifts, whether to charitable organizations or otherwise, provided the recipient
      thereof agrees in writing with each of you to be bound by the terms of this
      Lock-Up Letter Agreement, (b) dispositions to any foundation, trust, partnership
      or the limited liability company, as the case may be, exclusively for the direct
      or indirect benefit of the undersigned and/or the immediate family of the
      undersigned, provided that such person (or trustee of such trust) agrees in
      writing with each of you to be bound by the terms of this Lock-Up Letter
      Agreement, (c) transfers as required by law and (d) to dispositions by a
      partnership to a partner of such partnership, provided such partner agrees
      in
      writing with each of you to be bound by the terms of this Lock-Up Letter
      Agreement.

    


    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    Notwithstanding
      anything herein to the contrary, with respect to any Securities purchased by
      the
      undersigned pursuant to the Purchase Agreement, the undersigned may sell, offer
      to sell, contract or agree to sell, transfer, hypothecate, hedge, pledge, grant
      any option to purchase or otherwise dispose of or agree to dispose of, directly
      or indirectly of such Securities (a) in an underwritten secondary offering
      of
      the Company’s shares, (b) if the price at which shares of Common Stock are so
      sold or otherwise disposed is at least $5.00 per share, as equitably adjusted
      for stock splits and the like from and after the date hereof, or (c) pursuant
      to
      a redemption in accordance with the terms of the Merger Agreement.

    


    Notwithstanding
      the foregoing, the undersigned’s obligations under this Lock-Up Letter Agreement
      shall be released at any time prior to the expiration of the Lock-up Period
      if
      (1) the sale price of the Common Stock for any 20 out of the last 30 trading
      days is greater than $6.75 per share, as equitably adjusted for stock splits
      and
      the like from and after the date hereof, and (2) the Common Stock is listed
      on
      NYSE, AMEX or Nasdaq National Market.

     

    The
      undersigned confirms that he, she or it understands that the Investors will
      rely
      upon the representations set forth in this Lock-Up Letter Agreement in
      proceeding with the transactions contemplated by the Purchase Agreement. The
      undersigned further confirms that the agreements of the undersigned are
      irrevocable and shall be binding upon the undersigned’s heirs, legal
      representatives, successors and assigns. The undersigned agrees and consents
      to
      the entry of stop transfer instructions with the Company’s transfer agent
      against the transfer of securities held by the undersigned except in compliance
      with this Lock-Up Letter Agreement. 

    


    This
      Lock-Up Letter Agreement will be governed by and construed in accordance with
      the laws of the State of New York, without giving effect to any choice of law
      or
      conflicting provision or rule (whether of the State of New York, or any other
      jurisdiction) that would cause the laws of any jurisdiction other than the
      State
      of New York to be applied. In furtherance of the foregoing, the internal laws
      of
      the State of New York will control the interpretation and construction of this
      Lock-Up Letter Agreement, even if under such jurisdiction's choice of law or
      conflict of law analysis, the substantive law of some other jurisdiction would
      ordinarily apply.

    


    


    [Signature
      Page Attached hereto]

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    
      	 	 	 
	 	Yours
              very
              truly,
	 	 
	 	 
	 	[Investor] 
	 	 	 
	 	 	 
	 	By:  	 
	 	 	
              
  
	 	Its: