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                                                                   EXHIBIT 10.28

                                 CEO CASH AWARD

SCOPE:

This policy applies to all HB Enterprise associates receiving cash awards by the
Chief Executive Officer as authorized by the Compensation and Management
Development Committee of the Board of Directors.

PURPOSE AND OBJECTIVE:

The CEO Cash Award was authorized by the Compensation and Management Development
Committee ("Committee") of the Hillenbrand Industries Board of Directors to
create an annual limited delegation of authority for the Hillenbrand Industries
Chief Executive Officer ("CEO") to grant discretionary cash awards to employees.
The cash award pool amount will be determined annually by the Committee. The
purpose of this policy is to document the administration and control features of
the CEO Cash Award Pool.

POLICY:

The Chief Executive Officer of Hillenbrand Industries shall have the authority
each fiscal year, until modified or terminated by the Committee, to grant cash
awards in an aggregate amount of $250,000, which may be subsequently adjusted by
the Committee.

The persons eligible to be granted awards by the Chief Executive Officer shall
be employees of Hillenbrand Industries or any Subsidiary, and who are not
members of the Operating Leadership Team ("OLT") or members of the Board of
Directors of Hillenbrand Industries.

The Chief Executive Officer shall have the authority each fiscal year to grant
awards to any one employee, who satisfies the eligibility requirements as
defined above, in an aggregate amount to that employee, which does not exceed
10% of the annual Cash Award Pool, as established above.

Awards not granted from the CEO Cash Award Pool by the Chief Executive Officer
in any fiscal year as set forth above, shall not carry over to any subsequent
fiscal year. Any other cash awards in addition to or outside of this policy will
need pre-approval of the Compensation Committee. Each year the Compensation
Committee will review the individual grants made in the previous fiscal year for
policy compliance and information purposes.

The Committee shall have the right and authority to terminate or modify the CEO
Cash Award Pool and any related terms and conditions at any time.

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PROCEDURES:

Awards may be nominated by any OLT member of Hillenbrand Industries or any
Subsidiary at any time, by submitting to the Hillenbrand Industries
Vice-President, Human Resources the eligible employee(s) with the proposed award
amount and the reason for award recommendation.

Awards will be appropriately accrued and expensed at department level within
each operating unit.

The Vice-President, Human Resources or his designate will review the proposed
award with the policy eligibility and compliance guidelines as established above
and Exhibit A.

After review and acceptance by the Vice-President, Human Resources, the award
will be presented to the Chief Executive Officer for approval on a form
established for that purpose and as attached as Award Template.

An accounting of all CEO Cash Awards will be maintained by the Vice-President,
Human Resources or designate, for each fiscal year and will be presented
annually to the Compensation Committee for their review.

The Vice-President, Human Resources is responsible for all procedures
implementation and interpretation.

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CEO CASH AWARD EXHIBIT A:

                                                    HILLENBRAND INDUSTRIES, INC.
                                                      CEO DISCRETIONARY AWARDS
                                                           CASH AWARD POOL
                                                            AWARDED 20XX

FY20XX AWARDS TO DATE XX/XX/20XX

<TABLE>
<CAPTION>
   TYPE OF AWARD      DESCRIPTION
NAME OF RECEIPIENT   DATE OF AWARD   $ AWARDED
------------------   -------------   ---------
<S>                  <C>             <C>
Name                     (Date)
Name                     (Date)
Name                     (Date)
Name                     (Date)

                                     ---------
                                         --      TOTAL EQUIVALENT AWARDS
                                     =========   Maximum $250,000 per year
</TABLE>

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                          Hillenbrand Industries, Inc.
                                 CEO CASH AWARD

On the date indicated below, the Chief Executive Officer of Hillenbrand
Industries, Inc. has awarded $x,xxx to (Name), in recognition of.

Date of Award        _________________

Nominating Manager   _________________


CEO Approval         _________________
                     CEO SIGNATURE

REFERENCES:

     Resolution as approved by the Compensation and Management Development
     Committee of the Hillenbrand Industries, Inc. Board of Directors, November
     29, 2005.