UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                  FORM 10-K
                                  ---------

(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

    For the fiscal year ended September 30, 2010
                              ------------------
    OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934

    For the transition period from ________ to _________

                       Commission file number 0-8463
                                              ------

                           PISMO COAST VILLAGE, INC.
           ------------------------------------------------------
           (Exact name of registrant as specified in its charter)

                   California                       95-2990441
          ---------------------------------     ---------------------
          (State or other jurisdiction of       (IRS Employer ID No.)
           incorporation or organization)

              165 South Dolliver Street, Pismo Beach, CA    93449
              ---------------------------------------------------
             (Address of Principal Executive Offices)   (Zip Code)

                  Registrant's telephone number (805)773-5649
                                                -------------

          Securities registered pursuant to Section 12(b) of the Act:

           Title of Each Class                 Name of Each Exchange
                                                on Which Registered
           -------------------                 ---------------------
                  N/A                                   N/A

          Securities registered pursuant to Section 12(g) of the Act:

                                 Common Stock
                                 ------------
                               (Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as
defined in Rule 405 of the Securities Act.   YES [ ]  NO [X]

Indicate by check mark if the registrant is not required to file reports
pursuant to Section 13 or 15(d) of the Act. YES [ ]  NO [X]


                                       1
------------------------------------------------------------------------------
<page>


Indicate by check mark whether the registrant (1) filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES [ ]  NO [X]

Indicate by check mark whether the registrant has submitted electronically and
posted on its corporate website, if any, every Interactive Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (Subsection
232.405 of this chapter) during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files).
YES [ ]  NO [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K (Subsection 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrant's knowledge, in
definitive proxy or information statements incorporated by reference in Part
III of this Form 10-K or any amendment to this Form 10-K.  [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company.

 [ ] Large accelerated filer            [ ] Accelerated filer
 [ ] Non-accelerated filer              [X] Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined
in Rule 12b-2 of the Act). YES [ ]  NO [X]

State the aggregate market value of the voting and non-voting common equity
held by non-affiliates computed by reference to the price at which the common
equity was sold, or the average bid and asked price of such common equity, as
of the last business day of the registrant's most recently completed fiscal
quarter.  $49,989,000

          APPLICABLE ONLY TO REGISTRANT'S INVOLVED IN BANKRUPTCY
                PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

Indicate by check mark whether the registrant has filed all documents and
reports required to be filed by Section 12, 13, or 15 (d) of the Securities
Exchange Act of 1934 subsequent to the distribution of securities under a plan
confirmed by a court. YES [ ]  NO [ ]

                  (APPLICABLE ONLY TO CORPORATE REGISTRANTS)

Indicate the number of shares outstanding of each of the registrant's classes
of common stock, as of the latest practicable date.   1,789

                     DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant's Notice of 2010 Definitive Proxy Statement for the
Annual Meeting of Shareholders to be held January 15, 2011 are incorporated by
reference into Part III.


                                       2
------------------------------------------------------------------------------
<page>



                                  FORM 10-K
                                    PART I

ITEM 1. BUSINESS

a. BUSINESS DEVELOPMENT
Pismo Coast Village, Inc., the "Registrant" or the "Company," was incorporated
under the laws of the State of California on April 2, 1975. The Company's sole
business is owning and operating Pismo Coast Village RV Resort, a recreational
vehicle resort (hereinafter the "Resort") in Pismo Beach, California. The
Resort has continued to enhance its business by upgrading facilities and
services to better serve customers.

b. BUSINESS OF ISSUER
The Company is engaged in only one business, namely, the ownership and
operation of the Resort. The Company generates revenue from rental of camping
sites, recreational vehicle storage, recreational vehicle repair and retail
sales from a general store and recreational vehicle parts store. Accordingly,
all of the revenues, operating profit (loss) and identifiable assets of the
Company are attributable to a single industry segment.

Pismo Coast Village RV Resort is a full-service 400 space recreational vehicle
resort. Its resort operations include site rentals, RV storage business, video
arcade, Laundromat, and other income sources related to the operation. The
retail operations include a general store, RV parts store, and RV repair shop.
In addition, the Company has a recreation department that provides a youth
program and recreational equipment rentals.

PUBLIC AND SHAREHOLDER USERS
The present policy of the Company is to offer each shareholder the opportunity
for 45 nights of free use of sites at the Resort, 25 nights may be used during
prime time and 20 nights during non-prime time. The free use of sites by
shareholders is managed by designating the nights of the year as prime time
and non-prime time. A prime time night is one that is most in demand, for
example, Memorial Day Weekend and the period from June 1 until Labor Day.
Non-prime time is that time with the least demand. Each shareholder is
furnished annually a calendar that designates the prime and non-prime time
nights; it also provides a schedule of when reservations can be made and the
procedure for making reservations. Shareholder's free use of sites average
approximately 21% to 24% annually (refer to Item 7. MANAGEMENT'S DISCUSSION
AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS, page 9).

SEASONAL ASPECTS OF BUSINESS
The business of the Company is seasonal and is concentrated during prime days
of the year which are defined as follows: President's Day Weekend, Easter
week, Memorial Day Weekend, summer vacation months, Labor Day, Thanksgiving
Weekend and Christmas vacation.

WORKING CAPITAL REQUIREMENTS
By accumulating reserves during the prime seasons, the Company is able
generally to meet its working capital needs during off-season. Industry
practice is to accumulate funds during the prime season, and use such funds,
as necessary, in the off-season. The Company has arranged, but not used, a
$500,000 line of credit to ensure funds are available, if necessary, in the
off-season.


                                       3
------------------------------------------------------------------------------
<page>



COMPETITION
The Company is in competition with nine other RV parks located within a
five-mile radius. Since its property is the only property located adjacent to
the beach, it has a competitive edge. The Company is recognized as a
recreational vehicle resort rather than a park because of its upgraded
facilities and amenities which include 39 Channels of Satellite TV, high-speed
wireless Internet service throughout the property, a heated pool, a miniature
golf course and a recreational program. The Resort is noted for its ability to
provide full service which includes RV storage and RV repair and service. The
Resort is consistently given high ratings by industry travel guides based on
resort appearance, facilities offered, and recreational programs. In November
2007, Pismo Coast Village RV Resort was awarded the designation of 2007/2008
RV Park of the Year, Large Park Category, by the National Association of RV
Parks and Campgrounds (ARVC) which has a membership of more than 3,900
properties. Pismo Coast Village RV Resort also received national Park of the
Year honors in 1999, 1997, and 1995. In fiscal year 2004, Pismo Coast Village
RV Resort was awarded the designation of RV Park of the Year - Mega Park
Category 2004 by the California Travel Parks Association (CTPA), now known as
the California Association of RV Parks and Campgrounds(CalARVC). These factors
allow the Resort to price its site rental fees above most of its competition
based on perceived value received.

Competition for the tourist market is strong between the cities on the Central
Coast of California. Resort management and staff are involved with the City of
Pismo Beach, Chamber of Commerce, Conference and Visitors Bureau, and are
major sponsors in cooperative events and advertising. The Resort continues to
market off-season discounts and place advertisements in trade publications and
industry directories. In addition, the Company places its brochure with
companies selling or renting recreational vehicles and has found the Resort's
Internet web page to be very effective. The marketing program also targets
groups and clubs by offering group discounts, meeting facilities, and catering
services. The Company's marketing plan was funded by $58,138 for fiscal year
2010 which was developed out of operating revenues. The major source of the
Company's business is repeat business, which has been developed by attention
to good customer service and providing quality recreational facilities.

ENVIRONMENTAL REGULATION
The Company is affected by federal, state and local antipollution laws and
regulations. Due to the nature of its business operations (camping, RV storage
and small retail store sales), the discharge of materials into the environment
is not considered to be of a significant concern, and the EPA has not
designated the Company as a potentially responsible party for clean up of
hazardous waste.

The main property of the Resort is located within the boundaries of those
lands under the review and purview of the Coastal Commission of the State of
California and the City of Pismo Beach. The water and sewer systems are
serviced by the City of Pismo Beach. The Company was subject to state and
federal regulations regarding the fiscal year 1996 reconstruction of an
outflow structure that empties into Pismo Creek at the north boundary of the
Resort. Because the Resort is within the wetlands area, the California Coastal
Commission required permits for repair and construction to be reviewed by the
following agencies: City of Pismo Beach, State Lands Commission, Regional
Water Quality Board, State of California, California Department of Fish and
Game, State Department of Parks and Recreation and the Army Corps of
Engineers.


                                       4

------------------------------------------------------------------------------
<page>


EMPLOYEES
As of September 30, 2010, the Company employed approximately 56 people with 22
of these on a part-time basis and 34 on a full-time basis. Due to the seasonal
nature of the business, additional staff is needed during peak periods and
fewer during the off-season. Staffing levels during the fiscal year ranged
from approximately 56 employees to 63 employees. Management considers its
labor relations to be good.

ADDITIONAL INFORMATION
The Company has remained conservative when considering rates and rate
increases. As a result of experiencing increasing operational expenses and
conducting a local comparative rate study, the Board voted not to increase RV
storage, however, there was a two dollar per regular weekend and weekday night
site rental rate increase effective January 1, 2010. It is anticipated the
proposed rates will continue to market site usage at its highest value and not
negatively impact the Company's ability to capture an optimum market share.

c. REPORTS TO SECURITY HOLDERS
Pismo Coast Village files quarterly reports, an annual report, and periodic
reports, providing the public with current information about the Company and
its operations with the Securities and Exchange Commission.

The Company makes available on its website, www.pismocoastvillage.com, access
to its annual report on Form 10-K, quarterly reports on Form 10-Q, current
reports on Form 8-K, and all amendments to those reports as soon as reasonably
practicable after such material is electronically filed with or furnished to
the Securities and Exchange Commission.

The public may read and copy any materials filed with the Securities and
Exchange Commission at the SEC's Public Reference Room located at 100 F
Street, N. E., Washington, D.C. 20549. Information on the operation of the
Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330.
The SEC maintains an Internet site (http://www.sec.gov) that contains reports,
proxy statements, and other information that the Company files with the SEC.

ITEM 2. PROPERTIES

The Company's principal asset consists of the Resort which is located at 165
South Dolliver Street in Pismo Beach, California. The Resort is built on a
26-acre site and includes 400 campsites with full hookups and nearby restrooms
with showers and common facilities, such as a video arcade, recreation hall,
general store, swimming pool, Laundromat, and three playgrounds.

In 1980, the Company purchased a 2.1 acre parcel of real property located at
2250 22nd Street, Oceano, California, at a price of $66,564. The property is
being used by the Company as a storage facility for recreational vehicles. The
storage capacity of this lot is approximately 124 units.

In 1981, the Company exercised an option and purchased a 3.3 acre parcel
located at 300 South Dolliver Street, Pismo Beach, California, at a price of
$300,000. The property, which previously had been leased by the Company, is
used primarily as a recreational vehicle storage yard. The storage capacity of
this lot is approximately 220 units.


                                       5
------------------------------------------------------------------------------

<page>


In 1988, the Company purchased approximately 0.6 acres of property at 180
South Dolliver Street, Pismo Beach, California, across the street from the
main property, consisting of a large building with a storefront and one large
maintenance bay in the rear. Also, on the property is a smaller garage-type
building with three parking stalls. The Company enlarged its recreational
vehicle repair operation, added RV storage for approximately eleven units and
developed the storefront into a RV parts store. The property was purchased for
$345,000, of which $300,000 was financed and paid in full during fiscal year
1997.

On December 31, 1998, the Company closed escrow on a parcel of property to be
developed as an additional RV storage facility. The 5.5 acre property is
located in Oceano adjacent to existing Company RV storage. On October 14,
1999, construction was completed and the Company received County approval to
occupy the premises. The property was purchased for $495,000, of which
$395,000 was financed and paid in full in July 2000. Development cost amounted
to $195,723 and was allocated from operational cash flow. Storage capacity for
this property is approximately 405 units and is currently full. The property
is in good condition and being held as collateral for the note on the
properties purchased in 2006.

On February 28, 2003, the Company closed escrow on a parcel of property to be
developed as an additional RV storage facility. The 4.7 acre property is
located in Oceano and was purchased for $650,000, of which $500,000 was
financed. The note on this property was paid off in September 2005. The
construction permit granted by the County of San Luis Obispo was contingent
upon permit approval by the California Coastal Commission. In January 2006,
the Commission denied the permit based on wetland conditions. The property is
currently being considered for another use.

Due to the continued demand for RV storage and the denial of the
aforementioned permit, the Board of Directors elected to purchase additional
property. On January 11, 2006, the Company closed escrow on a six-acre
property previously developed as an RV storage facility. The purchase price
was $2.1 million, and included approximately 80 existing storage customers.
This property had been permitted and developed the previous year, and is
considered in good condition with a capacity of approximately 264 units.

On April 6, 2006, the Company purchased the 2.2 acre property in Oceano it
previously rented from Union Pacific Railroad for RV storage. The purchase
price was $925,000 and the condition is considered good. The lot is operating
at full capacity with 181 units.

On May 9, 2008, the Company closed escrow on a 19.55 acre property in Arroyo
Grande to be developed for RV storage. The purchase price was $3.1 million for
the undeveloped land. The Company received a development permit through the
County of San Luis Obispo Planning Commission. The development was completed
in May 2010 and the storage capacity is expected to be approximately 900
units.

Funding for these acquisitions was obtained through a local lending
institution with a balance owed as of September 30, 2010, of $4,636,645.

There is no deferred maintenance on any of the Resort's facilities. The
Company's facilities are in good condition and adequate to meet the needs of
the shareholder users as well as the public users. The Company continues to
develop sufficient revenue from general public sites sales to support a
continued positive maintenance program and to meet the demands of shareholders
use of free sites.


                                       6
------------------------------------------------------------------------------
<page>


Management considers the Company's insurance policies offer adequate coverage
for risk and liability exposure.

The Resort, RV Repair Shop and Parts Store, six storage facilities, and the
undeveloped property being held, constitute substantially all the Company's
property, and are owned in fee. Three storage lots are leased by the Company
pursuant to the herein below described leases.

1. TRAILER STORAGE YARDS
In 1986 the Company leased a parcel of land 100 feet wide by 960 feet long
from the Union Pacific Railroad Corporation. The property is being used by the
Company as a storage facility for recreational vehicles. Capital improvements
in the amount of $40,000 were made to this property, which provides storage
for approximately 181 units. On July 29, 2005, Union Pacific Railroad
Corporation sold the property to the Weyrick Family Trust who, after entering
into a five-year lease, agreed to sell the property to the Company for
$925,000. This transaction was completed April 6, 2006.

Associated with the previously mentioned property, and included within the
fenced storage perimeter, is the lease of a ten foot by 960 foot section
belonging to Union Pacific Railroad. This lease also allows for the Company's
fence to encroach upon the lessor's property. This annual lease is currently
$1,739, with a 3% automatic annual increase.

In 1991 the Company developed a lease for a five-acre RV storage lot at the
Oceano Airport clear zone as storage for approximately 312 RVs. This lot was
developed to replace a 100-unit storage lot that was closed when the lease was
not renewed. Construction was completed in January 1992 and capital
improvements in the amount of $330,768 were made to this property of which
$300,000 was financed and paid in full during Fiscal 1997. The original lease
on the storage lot was for five years and the Company has executed a third
five-year option with the County of San Luis Obispo which expired December 31,
2006. In response to the Company's request for another five-year extension,
the County has answered that, until the Oceano Airport Master Plan is updated,
the lease will be a month-to month holdover.

Lease payments for the first year of control and occupancy area were $1,500
per month, $2,000 per month for the second year and continuing years are tied
to the "CPI" index. During fiscal year 2010, lease payments were made in the
amount of $35,201. Current rent payments are $2,933 and may be impacted in the
future by the flood district assessment.

In March of 2006, the Company entered into a seven-year lease with Sheridan
Properties LP (formerly Vawter Investments, LP), owners of four acres the
Company will utilize for RV storage. The Company developed the property and
received concessions through limited free and discounted rent. The property
was occupied for storage in June 2006 and stores approximately 146 units.

Lease payments are currently $4,802 per month and will escalate March 1st of
each year by the Consumer Price Index (CPI). During fiscal year 2010, lease
payments were made in the amount of $57,618.

The Resort leases out areas to other companies to insure that the best service
and equipment are available for guest use. These areas are leased from the
Company pursuant to the herein below described leases.


                                       7
------------------------------------------------------------------------------
<page>


1. RECREATIONAL ARCADE AGREEMENT WITH COIN AMUSEMENTS, INC.
This agreement is dated November 1, 2010, and pursuant to this agreement, the
Company granted Coin Amusements, Inc. the concession to operate various
coin-operated game units at the Resort. The one year term expires on October
31, 2011, and continued renewal is expected without significant impact.

2. WEB SERVICE COMPANY, GOLETA, CA
The seven-year lease that expired October 31, 2009 was renewed for another
seven years effective September 1, 2009. The lease grants Web Service Company
the right to place and service coin-operated laundry machines on the Resort.
The agreement provides that 70% of the Lessee's gross income be paid to the
Company as rent. On September 10, 2009, Web replaced all 18 washers and 18
dryers with new equipment. Continued renewal is expected without significant
impact.

3. PISMO COAST INVESTMENTS
The Company renewed a lease agreement with Ms. Jeanne Sousa, a California
Corporations Licensed Broker, for the lease of a 200-square foot building at
the Resort from which she conducts sales activities in the Company's stock.
The term of the lease is for three years commencing on January 1, 2011, and
ending on December 31, 2013. Continued renewal is expected without significant
impact. Termination or cancellation may be made by either Lessor or Lessee by
giving the other party sixty (60) days written notice.

ITEM 3. LEGAL PROCEEDINGS

No pending legal proceedings against the Company other than routine litigation
incidental to the business.

ITEM 4. (REMOVED AND RESERVED).

                                    PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES.

a. MARKET INFORMATION
There is no market for the Company's common stock, and there are only limited
or sporadic transactions in its stock. Ms. Jeanne E. Sousa, a licensed
broker/dealer, handled sales of the Company shares as Pismo Coast Investments.
The last transaction the Company is aware of occurred September 25, 2010, at a
price of $28,500 for one share conveyed. This price was used for computation
of aggregate market value of Company stock on page 2 of this Report.

b. HOLDERS
The approximate number of holders of the Company's common stock on September
30, 2010, was 1,551.

c. DIVIDENDS
The Company has paid no dividends since it was organized in 1975, and although
there is no legal restriction impairing the right of the Company to pay
dividends, the Company does not intend to pay dividends in the foreseeable
future. The Company selects to invest its available working capital to enhance
the facilities at the Resort.

d. SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS
The Company does not currently have securities authorized for issuance under
equity compensation plans.


                                       8
------------------------------------------------------------------------------
<page>


e. RECENT SALES OF UNREGISTERED SECURITIES: USE OF PROCEEDS FROM REGISTERED
SECURITIES
The Company does not have sales of unregistered securities.

f. COMPANY PURCHASES OF EQUITY SECURITIES
The Company redeemed 10 shares of Common stock from a single shareholder in
the second quarter of fiscal year 2008 for $280,000. In addition, the Company
redeemed one share of Common stock from a single shareholder in the fourth
quarter of fiscal year 2010 for $28,500. At this time the stock has not been
retired.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following analysis discusses the Company's financial condition as of
September 30, 2010, compared with September 30. 2009. The discussion should be
read in conjunction with the audited consolidated financial statement and the
related notes to the financial statement and the other financial information
included elsewhere in this Form 10-K.

Certain information included herein contains statements that may be considered
forward-looking statements, such as statements relating to anticipated
expenses, capital spending and financing sources. Such forward-looking
information involves important risks and uncertainties that could
significantly affect anticipated results in the future and, accordingly, such
results may differ from those expressed in any forward-looking statements made
herein. These risks and uncertainties include, but are not limited to, those
relating to competitive industry conditions, California tourism and weather
conditions, dependence on existing management, leverage and debt service, the
regulation of the recreational vehicle industry, domestic or global economic
conditions and changes in federal or state tax laws or the administration of
such laws.

OVERVIEW
Pismo Coast Village, Inc. operates as a 400 space recreational vehicle resort.
The Corporation includes additional business operations to provide its users
with a full range of services expected of a recreational resort. These
services include a store, video arcade, Laundromat, recreational vehicle
repair, RV parts shop and an RV storage operation.

The Corporation is authorized to issue 1,800 shares, of one class, all with
equal voting rights and all being without par value. Transfers of shares are
restricted by Company bylaws. One such restriction is that transferees must
acquire shares with intent to hold the same for the purpose of enjoying
camping rights and other benefits to which a shareholder is entitled. Each
share of stock is intended to provide the shareholder with the opportunity for
45 nights of free site use per year. However, if the Corporation is unable to
generate sufficient funds from the public, the Company may be required to
charge shareholders for services.

Management is charged with the task of developing sufficient funds to operate
the Resort through site sales to general public guests by allocating a minimum
of 175 sites to general public use and allocating a maximum of 225 sites for
shareholder free use. The other service centers are expected to generate
sufficient revenue to support themselves and/or produce a profit.


                                       9
------------------------------------------------------------------------------
<page>


The Company continues to promote and depend upon recreational vehicle camping
as the primary source of revenue. The rental of campsites to the general
public provides income to cover expenses, complete capital improvements, and
allow shareholders up to forty-five free nights camping annually. Additional
revenues come from RV storage and spotting, RV service and repair, on-site
convenience store, and other ancillary activities such as laundromat, arcade,
and bike rental.

The Company has been fortunate not to have significant impact due to the
current economy. The RVing public actively seeks accommodations on the Central
Coast despite volatile fuel prices and personal financial uncertainties. RVing
offers an affordable outdoor recreational experience, and the Company provides
quality facilities and services in a highly popular location. Site occupancy
for fiscal year 2010 was down slightly due to weather and impact of economy
related issues. Occupancy projections look equal to last year at the beginning
of fiscal year 2011. Revenues from ancillary operations such as the General
Store, arcade, and bike rental, with the exception of RV service and
laundromat, are flat to slightly down at year end. Management feels any
significant revenue downturn is directly related to the economy, and this
trend will continue well into fiscal year 2011.

RV storage continues to provide a significant portion of the Company's
revenue. RV storage provides numerous benefits to the customer including: no
stress of towing, no need to own a tow vehicle, use of RV by multiple family
members, and convenience.

After years with no debt, the Board of Directors approved expansion of the RV
storage program and understood this investment would require substantial
financing. Management has made it a high priority to affect timely
construction and successful marketing in order to maximize return on this
investment.

Ongoing investment in resort improvements has assured resort guests and
shareholders a top quality, up-to-date facility. This quality and pride of
ownership was evident when the National Association of RV Parks and
Campgrounds Park of the Year was awarded to the resort for 2007-08. In
addition, in 2008 the resort was the only industry rated "A" park in
California for customer satisfaction based on internet visitor surveys
collected nationally by Guest Reviews.

The Company's commitment to quality, value, and enjoyment, is underscored by
the business's success due to word of mouth and referrals from guests. In
addition, investment for online marketing, ads in the two leading national
directories, and trade magazine advertising formulates most of the business
marketing plan.

CURRENT OPERATING PLANS
The Board of Directors continues its previously established policy by adopting
a stringent conservative budget for fiscal year 2011, which projects a
positive cash flow of approximately $1,126,938 from operations. This
projection is based on paid site occupancy remaining even with fiscal year
2010 and receiving new storage customers at a moderate rate. While the Company
projects a positive cash flow, this cannot be assured for fiscal year 2011.

FINANCIAL CONDITION
The business of the Company is seasonal and is concentrated on prime days of
the year which are defined as follows: President's Day Weekend, Easter week,
Memorial Day Weekend, summer vacation months, Labor Day, Thanksgiving Weekend,
and Christmas vacation. There are no known trends which affect business or
affect revenue.


                                      10
------------------------------------------------------------------------------
<page>


The Company develops its income from two sources: (a) Resort Operations,
consisting of revenues generated from RV site rentals, from RV storage space
operations, and from lease revenues from Laundromat and arcade operations by
third party lessees; and (b) Retail Operations, consisting of revenues from
general store operations and from RV parts and service operations.

The Company has arranged a $500,000 line of credit that is currently not drawn
on. Besides the financing referenced in the previous paragraph, the Company
has no other liabilities to creditors other than current accounts payable
arising from its normal day-to-day operations and advance Resort rental
reservation deposits, none of which are in arrears.

LIQUIDITY
The Company's policy is to use its ability to generate operating cash flow to
meet its expected future needs for internal growth. The Company has continued
to maintain sufficient cash so as to not require the use of a short-term line
of credit during the off-season period, and the Company expects to be able to
do so (although no assurance of continued cash flow can be given).

Net cash provided by operating activities totaled $789,041 in 2010, compared
to $1,257,629 in 2009, due to decreased net income, increased depreciation,
decrease in deferred income tax, and decrease in prepaid income taxes.

During fiscal year 2010, cash investments of $605,563 included developing
twenty acres into RV storage, a new trailer towing truck, and hardware for
upgrading the resort's Wi-fi system. During fiscal year 2009, cash investments
of $884,275 included upgrading 51 campsites, renovating the pool facility,
upgrading the switchgear for incoming electric, and road paving. As of
September 30, 2010, the Company carried a debt of $4,636,645 as a result of
acquiring the three RV storage properties.

With the possibility of requiring additional funds for planned capital
improvements and the winter season, the Company maintains a $500,000 Line of
Credit to insure funds will be available if required. In anticipation of
future large projects, the Board of Directors has instructed management to
build operational cash balances.

Fiscal year 2010's current ratio (current assets to current liabilities) of
1.58 increased from fiscal year 2009's current ratio of 1.51. The increase in
current ratio is the result of an increase in cash and cash equivalents, and a
decrease in accounts payable and accrued liabilities, a decrease in accrued
salaries and vacations, and a decrease in income taxes payable.

Working Capital increased to $727,896 at the end of fiscal year 2010, compared
with $665,001 at year end fiscal year 2009. This increase is primarily a
result of increased cash and cash equivalents, and a decrease in accounts
payable.

CAPITAL RESOURCES AND PLANNED EXPENDITURES
The Company plans capital expenditures up to $526,000 in fiscal year 2011 to
further enhance the Resort facilities and services. This would include site
renovation for 27 sites, road paving on the resort, and a two-door freezer in
the General Store. Funding for these projects is expected to be from normal
operating cash flows and, if necessary, supplemented with outside financing.
These capital expenditures are expected to increase the Resort's value to its
shareholders and the general public.


                                      11
------------------------------------------------------------------------------
<page>


RESULTS OF OPERATIONS

YEAR TO YEAR COMPARISON

Revenue: Operating revenue, interest and other income decreased below the
prior fiscal year ended September 30, 2009, by $51,210, or 0.87%.

<TABLE>
<CAPTION>
                              REVENUE BY SEGMENT
                              ------------------

                                      2010                 2009
                                   ----------           ----------
          <S>                      <C>                  <C>
          OCCUPANCY
          ---------
          % of Shareholder Site Use     23.3%                23.8%
          % of Paid Site Rental         50.4%                52.0%
          % Total Site Occupancy        74.6%                75.8%
          % of Storage Rental           64.0%                99.0%
          Average Paid Site        $    47.06           $    45.54

          RESORT OPERATIONS
          -----------------
          Site Rental              $3,461,780           $3,459,464
          Storage Operations        1,107,730            1,149,407
          Support Operations          128,982              147,719
                                   ----------           ----------
            Total                   4,698,492            4,756,590

          RETAIL OPERATIONS
          -----------------
          Store                       620,206              682,038
          RV Repair/Parts store       425,937              421,904
                                   ----------           ----------
            Total                   1,046,143            1,103,942

          INTEREST INCOME              17,787               14,898
          OTHER INCOME                 60,534                  -
                                   ----------           ----------
         TOTAL REVENUE             $5,822,956           $5,875,430
                                   ==========           ==========
</TABLE>

Occupancy rates on the previous table are calculated based on the quantity
occupied as compared to the total sites available for occupancy (i.e., total
occupied to number of total available). Average paid site is based on site
revenue and paid sites. Resort support operations include revenues received
from the arcade, Laundromat, recreational activities, and other less
significant sources.

2010 COMPARED WITH 2009
Resort operations income decreased $40,312, or 0.85%, primarily due to RV
storage and spotting activity decreasing $42,110, or 3.6%, below the previous
year. While paid site occupancy was down 3.2%, site revenue was up 0.07% due
to rate increases.

The decrease in RV storage activity is a reflection of decreased shareholder
and general public occupancy and the impact on trailer spotting. RV Storage
revenue was down due to restructuring the storage lots and the loss of storage
customers due to the economy. Occupancy projections for site rental and RV
storage continue to look flat well into 2011.


                                      12
------------------------------------------------------------------------------
<page>


Retail operations income decreased $57,798, or 5.2%, due to a $61,832, or
9.0%, decrease in the General Store business. Additionally, the RV Service
operation increased $4,033, or 0.95%, above the previous year. Management
feels this decrease in retail activity is a reflection on the current economy
and resort visitors are more selective on purchases. In an effort to maximize
revenue, management continues to stock more appropriate items, more
effectively merchandise, and pay greater attention to customer service.

Interest and Other Income increased $64,687, or 474%, above the previous year
as a result of selling a small parcel of storage property after a lot line
adjustment, and interest on increasing cash and cash equivalents. Reserves are
maintained in preparation for capital expenditure projects to improve the
Resort's facilities and services.

Operating Expenses increased $72,498, or 1.9%, as a result of employee
insurance benefits, workers' compensation, property taxes, vehicle expense,
and utilities. Due to increasing medical and workers' compensation insurance
expense, management reduced labor 2.8% below the previous year by initiating a
wage freeze affecting all employees.

Maintaining a conservative approach, most expense items were managed well
below Plan and in many categories below the previous year. The Board of
Directors has directed management to continue maintenance projects as needed
to provide a first class resort for campers using recreational vehicles.

Interest Expense decreased from $264,511 in fiscal year 2009 to $261,122 in
2010. This 1.3% decrease was due to interest adjustments on financing the RV
storage properties.

Income before provision for income taxes of $947,019, a 11.7% decrease below
last year, is reflective of the Company's decrease in resort operations and
retail operations income, increase in operating expenses, and increased
depreciation.

Net income of $513,393 for fiscal year 2010 shows a decrease of $79,092, or
13.3%, below a net income of $592,485 the previous year. This decrease in net
income is a reflection of decreased income, and increased operating expenses
including depreciation.

INFLATION has not had a significant impact on our profit position. The Company
has increased rates which have more than compensated for the rate of
inflation.

FUTURE OPERATING RESULTS could be unfavorably impacted to the extent that
changing prices result in lower discretionary income for customers and/or
increased transportation costs to the Resort. In addition, increasing prices
affects operations and liquidity by raising the replacement cost of property
and equipment.

FACTORS THAT MAY AFFECT FUTURE OPERATING RESULTS:
A number of factors, many of which are common to the lodging industry and
beyond our control, could affect our business, including the following:

* increased gas prices;

* increased competition from other resorts in our market;


                                      13
------------------------------------------------------------------------------
<page>


* increases in operating costs due to inflation, labor costs, workers'
compensation and healthcare related costs, utility costs, insurance and
unanticipated costs such as acts of nature and their consequences and other
factors that may not be offset by increased rates;

* changes in interest rates and in the availability, cost and terms of debt
financing;

* changes in governmental laws and regulations, fiscal policies and zoning
ordinances and the related costs of compliance with laws and regulations,
fiscal policies and ordinances;

* adverse effects of market conditions, which may diminish the desire for
leisure travel; and

* adverse effects of a downturn in the leisure industry.

The leisure and travel business is seasonal and seasonal variations in revenue
at our resort can be expected to cause quarterly fluctuations in our revenue.

Our revenue is generally highest in the third and fourth quarters. Quarterly
revenue also may be harmed by events beyond our control, such as extreme
weather conditions, terrorist attacks or alerts, contagious diseases, economic
factors and other considerations affecting travel. To the extent that cash
flow from operations is insufficient during any quarter due to temporary or
seasonal fluctuations in revenue, we have to rely on our short-term line of
credit for operations.

In the recent past, events beyond our control, including an economic slowdown
and terrorism, harmed the operating performance of the leisure industry
generally, and if these or similar events occur again, our operating and
financial results may be harmed by declines in average daily rates or
occupancy.

Carrying our outstanding debt may harm our business and financial results by:

* requiring us to use a substantial portion of our funds from operations to
make required payments on principal and interest, which will reduce the amount
of cash available to us for our operations and capital expenditures, future
business opportunities and other purposes;

* making us more vulnerable to economic and industry downturns and reducing
our flexibility in responding to changing business and economic conditions;

* limiting our ability to borrow more money for operations, capital
expenditures or to finance acquisitions in the future; and

* requiring us to sell one or more properties, possibly on disadvantageous
terms, in order to make required payments of interest and principal.

Our resort has a need for ongoing renovations and potentially significant
capital expenditures in connection with improvements, and the costs of such
renovations or improvements may exceed our expectations.


                                      14
------------------------------------------------------------------------------
<page>


Occupancy and the rates we are able to charge are often affected by the
maintenance and capital improvements at a resort, especially in the event that
the maintenance of improvements are not completed on schedule, or if the
improvements result in the closure of the General Store or a significant
number of sites. The costs of capital expenditures we need to make could harm
our financial condition and reduce amounts available for operations. These
capital improvements may also give rise to additional risks including:

* construction cost overruns and delays;

* a possible shortage of available cash to fund capital improvements and the
related possibility that financing of these expenditures may not be available
to us on favorable terms;

* uncertainties as to market demand or a loss of market demand after capital
improvements have begun;

* disruption in service and site availability causing reduced demand,
occupancy, and rates; and

* possible environmental issues.

We rely on our executive officers, the loss of whom could significantly harm
our business.

Our continued success will depend to a significant extent on the efforts and
abilities of our C.E.O. and General Manager, Jay Jamison. Mr. Jamison is
important to our business and strategy and to the extent that were he to
depart and is not replaced with an experienced substitute, Mr. Jamison's
departure could harm our operations, financial condition and operating
results.

Uninsured and underinsured losses could harm our financial condition, and
results of operations.

Various types of catastrophic issues, such as losses due to wars, terrorist
acts, earthquakes, floods, pollution or environmental matters, generally are
either uninsurable or not economically insurable, or may be subject to
insurance coverage limitations, such as large deductibles or co-payments. Our
resort is located on the coast of California, which has been historically at
greater risk to certain acts of nature (such as severe storms, fires and
earthquakes).

In the event of a catastrophic loss, our insurance coverage may not be
sufficient to cover the full current market value or replacement cost of our
lost properties. Should an uninsured loss or a loss in excess of insured
limits occur, we could lose all or a portion of the capital we have invested
in the resort, as well as the anticipated future revenue from the resort. In
that event, we might nevertheless remain obligated for any notes payable or
other financial obligations related to the property. Inflation, changes in
building codes and ordinances, environmental considerations and other factors
might also keep us from using insurance proceeds to replace or renovate the
resort after it has been damaged or destroyed. Under these circumstances, the
insurance proceeds we receive might be inadequate to restore our economic
position on the damaged or destroyed property.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                                      15
------------------------------------------------------------------------------
<page>


                       REPORT OF INDEPENDENT REGISTERED
                       --------------------------------
                            PUBLIC ACCOUNTING FIRM
                            ----------------------



To the Board of Directors and
Stockholders of Pismo Coast Village Inc.
Pismo Beach, California

We have audited the accompanying balance sheets of Pismo Coast Village, Inc.
(a California corporation) as of September 30, 2010 and 2009, and the related
statements of income and retained earnings and cash flows for the years then
ended. These financial statements are the responsibility of the company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company
Accounting Oversight Board (United States). Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Pismo Coast Village, Inc. as
of September 30, 2010 and 2009, and the results of its operations and its cash
flows for the years then ended in conformity with accounting principles
generally accepted in the United States of America.


                             BROWN ARMSTRONG ACCOUNTANCY CORPORATION


Bakersfield, California
November 13, 2010


                                      16
------------------------------------------------------------------------------
<page>


<TABLE>
                          PISMO COAST VILLAGE, INC.
                          -------------------------
                                BALANCE SHEETS
                                --------------
                         SEPTEMBER 30, 2010 AND 2009
                         ---------------------------
<CAPTION>
                                                     2010           2009
                                                  -----------    -----------
                                    ASSETS
                                    ------
<S>                                               <C>            <C>
Current Assets
--------------
Cash and cash equivalents                         $ 1,727,123    $ 1,672,045
Accounts receivable                                    24,584         21,908
Inventory                                             127,904        132,154
Current deferred taxes                                 73,300         74,100
Prepaid expenses                                       33,992         61,491
                                                  -----------    -----------
 Total current assets                               1,986,903      1,961,698

Pismo Coast Village Recreational
--------------------------------
 Vehicle Resort and Related Assets - Net           13,966,429     13,816,035
 ---------------------------------------

Other Assets                                           31,451         35,844
------------                                      -----------    -----------
 Total Assets                                     $15,984,783    $15,813,577
                                                  ===========    ===========

                     LIABILITIES AND STOCKHOLDERS' EQUITY
                     ------------------------------------

Current Liabilities
-------------------
Accounts payable and accrued liabilities          $   161,663    $   180,921
Accrued salaries and vacation                         170,279        185,246
Rental deposits                                       771,211        767,488
Income taxes payable                                   41,800         51,000
Current portion of long-term debt                     114,054        112,042
                                                  -----------    -----------
 Total current liabilities                          1,259,007      1,296,697

Long-Term Liabilities
---------------------
Long-term deferred taxes                              506,200        491,100
N/P Donahue Trans Service                              42,821            -
N/P Santa Lucia Bank                                4,528,128      4,862,046
                                                  -----------    -----------
 Total Liabilities                                  6,336,156      6,649,843
                                                  -----------    -----------

Stockholders' Equity
--------------------
Common stock - no par value, 1,800 shares
 issued, 1,789 shares outstanding                   5,613,194      5,616,332
Retained earnings                                   4,035,433      3,547,402
                                                  -----------    -----------
 Total stockholders' equity                         9,648,627      9,163,734
                                                  -----------    -----------
 Total Liabilities and
 Stockholders' Equity                             $15,984,783    $15,813,577
                                                  ===========    ===========
</TABLE>

The accompanying notes are an integral part of these financial statements.


                                      17
------------------------------------------------------------------------------
<page>


<TABLE>
                           PISMO COAST VILLAGE, INC.
                           -------------------------
                  STATEMENTS OF INCOME AND RETAINED EARNINGS
                  ------------------------------------------
                    YEARS ENDED SEPTEMBER 30, 2010 AND 2009
                    ---------------------------------------

<CAPTION>
                                                      2010        2009
                                                   ----------  ----------
<S>                                                <C>         <C>
Income
------
Resort operations                                  $4,716,278  $4,756,590
Retail operations                                   1,046,144   1,103,942
                                                   ----------  ----------
 Total income                                       5,762,422   5,860,532
                                                   ----------  ----------

Costs and Expenses
------------------
Operating expenses                                  3,798,676   3,726,178
Cost of goods sold                                    507,408     516,449
Depreciation                                          326,518     294,143
                                                   ----------  ----------
 Total costs and expenses                           4,632,602   4,536,770
                                                   ----------  ----------

Income from operations                              1,129,820   1,323,762

Other Income (Expense)
----------------------
Interest/dividend income                               17,787      14,898
Interest expense                                     (261,122)   (264,511)
Gain/(Loss) on Disposal of Assets                      60,534      (1,264)
                                                   ----------  ----------
 Total other income (expense)                        (182,801)   (250,877)
                                                   ----------  ----------

Income Before Provision
-----------------------
 for Income Taxes                                     947,019   1,072,855
 ----------------

Income Tax Expense                                    433,626     480,400
------------------                                 ----------  ----------

Net Income                                            513,393     592,485
----------

Retained Earnings -
-------------------
 Beginning of Year                                  3,547,402   2,954,917
 -----------------                                 ----------  ----------

Redemption of Stock                                   (25,362)        -
-------------------

Retained Earnings -
-------------------
 End of Year                                       $4,035,433  $3,547,402
 -----------                                       ==========  ==========

Net Income Per Share                               $   286.97  $   331.00
--------------------                               ==========  ==========
</TABLE>

The accompanying notes are an integral part of these financial statements.


                                      18
------------------------------------------------------------------------------
<page>


<TABLE>
                          PISMO COAST VILLAGE, INC.
                          -------------------------
                           STATEMENTS OF CASH FLOWS
                           ------------------------
                    YEARS ENDED SEPTEMBER 30, 2010 AND 2009
                    ---------------------------------------
<CAPTION>
                                                       2010        2009
                                                    ----------  ----------
<S>                                                 <C>         <C>
Cash Flows From Operating Activities
------------------------------------
Net income                                          $  513,393  $  592,485
Adjustments to reconcile net income (loss)
 to net cash provided by operating activities:
Depreciation                                           326,518     294,143
Decrease in deferred income tax                         15,900     144,200
(Gain)/Loss on disposal of fixed assets                (60,534)      1,264
(Increase)/Decrease in accounts receivable              (2,676)     21,390
Decrease/(Increase) in inventory                         4,250     (15,187)
Decrease/(Increase) in prepaid expenses                 27,499     (42,050)
(Increase)/Decrease in prepaid income taxes                -       189,800
Decrease in other assets                                 4,393       4,392
(Decrease)/Increase in accounts payable
 and accrued liabilities                               (19,258)      2,651
(Decrease)/Increase in accrued salaries
 and vacation                                          (14,967)     30,205
Increase/(Decrease) in rental deposits                   3,723     (16,664)
Increase (Decrease) in income taxes payable             (9,200)     51,000
                                                    ----------  ----------
 Total adjustments                                     275,648     665,144
                                                    ----------  ----------
Net cash provided by operating activities              789,041   1,257,629
                                                    ----------  ----------

Cash Flows From Investing Activities
------------------------------------
Proceeds from sale of property                         189,186         -
Decrease in investment in CD                               -        93,819
Capital Expenditures                                  (605,563)   (884,275)
                                                    ----------  ----------
 Net cash used in investing activities                (416,377)   (790,456)
                                                    ----------  ----------

Cash Flows From Financing Activities
------------------------------------
Redemption of stock                                    (28,500)       -
Borrowings on long-term debt                            44,832        -
Principal payments of note payable                    (333,918)    (48,668)
                                                    ----------  ----------
 Net cash (used in) provided by
  financing activities                                (317,586)    (48,668)
                                                    ----------  ----------
Net increase (decrease) in cash
 and cash equivalents                                   55,078     418,505

Cash and Cash Equivalents -
---------------------------
 Beginning of Year                                   1,672,045   1,253,540
 -----------------                                  ----------  ----------

Cash and Cash Equivalents -
---------------------------
 End of Year                                        $1,727,123  $1,672,045
 -----------                                        ==========  ==========

Schedule of Payments of Interest and Taxes
------------------------------------------
Cash paid for income tax                            $  366,926  $  170,077
Cash paid for interest                              $  261,122  $  264,511
</TABLE>

The accompanying notes are an integral part of these financial statements.


                                      19
------------------------------------------------------------------------------
<page>


                           PISMO COAST VILLAGE, INC.
                           -------------------------
                         NOTES TO FINANCIAL STATEMENTS
                         -----------------------------
                          SEPTEMBER 30, 2010 AND 2009
                          ---------------------------


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
---------------------------------------------------

A.  Nature of Business
    ------------------

Pismo Coast Village, Inc. (Company) is a recreational vehicle camping resort.
Its business is seasonal in nature with the fourth quarter, the summer, being
its busiest and most profitable.

B.  Inventory
    ---------

Inventory has been valued at the lower of cost or market on a first-in,
first-out basis. Inventory is comprised primarily of goods in the general
store and parts in the RV repair shop.

C.  Depreciation and Amortization
    -----------------------------

Depreciation of property and equipment is computed using straight line method
based on the cost of the assets, less allowance for salvage value, where
appropriate. Depreciation rates are based upon the following estimated useful
lives:

<TABLE>
<CAPTION>
           <S>                                         <C>
           Building and park improvements              5 to 40 years
           Furniture, fixtures, equipment and
              leasehold improvements                   3 to 31.5 years
           Transportation equipment                    5 to 10 years
</TABLE>

D.  Earnings Per Share
    ------------------

The earnings per share are based on the 1,789 shares issued and outstanding.
The financial statements report only basic earnings per share, as there are no
potentially dilutive shares outstanding.

E.  Cash and Cash Equivalents
    -------------------------

For purposes of the statements of cash flows, the Company considers all highly
liquid investments including certificates of deposit with maturities of three
months or less when purchased, to be cash equivalents.

F.  Concentration of Credit Risk
    ----------------------------

At September 30, 2010, the Company had cash deposits in excess of the $250,000
federally insured limit with Santa Lucia Bank of $1,451,145; however, in the
past the Company has used an Excess Deposit Insurance Bond which secures
deposits up to $1,500,000. It has recently been stated by bank regulators that
this insurance bond is not enforceable. The FDIC's Temporary Transaction
Account Guarantee Program provides unlimited coverage for non-interest bearing
accounts until December 31, 2013. Santa Lucia Bank is participating in the
Temporary Liquidity Guarantee Program which is a requirement to obtain the
non-interest bearing coverage.


                                      20
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 2
------


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
---------------------------------------------------------------

G.  Use of Estimates
    ----------------

The preparation of financial statements in conformity with accounting
principles generally accepted in the United States of America requires the
Company to make estimates and assumptions that affect certain reported amounts
and disclosures. Accordingly, actual results could differ from those
estimates.

H.  Revenue and Cost Recognition
    ----------------------------

The Company's revenue is recognized on the accrual basis as earned based on
the date of stay. Expenditures are recorded on the accrual basis whereby
expenses are recorded when incurred, rather than when paid.

I.  Advertising
    -----------

The Company follows the policy of charging the costs of non-direct response
advertising to expense as incurred. Advertising expense was $58,138 and
$60,152 for the years ended September 30, 2010 and 2009, respectively.

J.  Income Taxes
    ------------

The Company uses the asset and liability method of accounting for deferred
income taxes. Deferred tax assets and liabilities are determined based on the
temporary differences between the financial statement and tax basis of assets
and liabilities. Deferred tax assets or liabilities at the end of each period
are determined using the tax rate in effect at that time. ASC Topic 740
requires that amounts recognized in the Balance Sheet related to uncertain tax
positions be classified as a current or noncurrent liability, based upon the
expected timing of the payment to a taxing authority. The Company had no
material uncertain tax positions as of September 30, 2010 or 2009.

K  New Accounting Pronouncements
   -----------------------------

"Standards Adopted":

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative
Instruments and Hedging Activities, an amendment of FASB Statement No. 133,
which changes the disclosure requirements for derivative instruments and
hedging activities. Enhanced disclosures are required to provide information
about (a) how and why an entity uses derivative instruments, (b) how
derivative instruments and related hedged items are accounted for under
Statement 133 and its related interpretations, and (c) how derivative
instruments and related hedged items affect an entity's financial position,
financial performance, and cash flows. This Statement is effective for
financial statements issued for fiscal years and interim periods beginning
after November 15, 2008, with early application encouraged. The Company does
not expect the effects of this bulletin to have any affect on its financial
statements. In accordance with FASB Accounting Standards Codification (ASC)
effective for years ending after September 15, 2009, SFAS 161 is now FASB ASC
815.


                                      21
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 3
------


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
---------------------------------------------------------------

In May 2009, the Financial Accounting Standards Board (FASB) issued
authoritative guidance, which establishes general standards of accounting for
and disclosure of events that occur after the balance sheet date but before
financial statements are issued or are available to be issued. We implemented
this guidance during the first quarter of fiscal 2010 and we expanded our
disclosures accordingly. See Note 11 to these financial statements.

In June 2009, the FASB approved the FASB Accounting Standards Codification
(ASC), which after its effective date of July 1, 2009 is the single source of
authoritative, nongovernmental U.S. Generally Accepted Accounting Principles
(GAAP). The Codification reorganizes all previous U.S. GAAP pronouncements
into roughly 90 accounting topics and displays all topics using a consistent
structure. All existing standards that were used to create the Codification
are now superseded, replacing the previous references to specific Statements
of Financial Accounting Standards (SFAS) with numbers used in the
Codification's structural organization. The adoption of this authoritative
guidance did not have a material impact on our financial statements. We have
updated our disclosures accordingly.

In January 2010, the FASB issued Accounting Standards Update (ASU) No. 2010-06
"Improving Disclosures about Fair Value Measurements." The ASU amends
previously issued authoritative guidance and requires new disclosures and
clarifies existing disclosures and is effective for interim and annual
reporting periods beginning after December 15, 2009, except for the
disclosures about purchases, sales, issuances, and settlements in the
rollforward activity in Level 3 fair value measurements. Those disclosures are
effective for fiscal years beginning after December 15, 2010 and for interim
periods within those fiscal years. As this requires only additional
disclosures, the guidance will have no impact on the Company's financial
position or results of operations.

NOTE 2 - PISMO COAST VILLAGE RECREATIONAL VEHICLE RESORT AND RELATED ASSETS
---------------------------------------------------------------------------

At September 30, 2010 and 2009, property and equipment included the following:
<TABLE>
<CAPTION>
                                                 2010          2009
                                             -----------   -----------
      <S>                                    <C>           <C>
      Land                                   $ 9,957,263   $10,085,915
      Building and park improvements          10,242,392     9,344,007
      Furniture, fixtures, equipment
        and leasehold improvements               517,485       803,373
      Transportation equipment                   477,278       422,938
      Construction in progress                    68,277       144,057
                                             -----------   -----------
                                              21,262,695    20,800,290
      Less: accumulated depreciation          (7,296,266)   (6,984,255)
                                             -----------   -----------
                                             $13,966,429   $13,816,035
                                             ===========   ===========
</TABLE>


                                      22
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 4
------


NOTE 3 - LINE OF CREDIT
-----------------------

The Company has a revolving line of credit for $500,000 with Santa Lucia Bank,
expiring March 2011. The interest rate is variable at one percent over West
Coast Prime with an initial rate of 6.00 percent at September 30, 2010. The
purpose of the line of credit is to augment operating cash needs in off-season
months. There were no outstanding amounts as of September 30, 2010 or 2009.

NOTE 4 - NOTE PAYABLE
---------------------

The Company secured permanent financing on the purchase of storage lot land in
Arroyo Grande with Santa Lucia Bank. The loan was refinanced on April 6, 2006
and consolidated with a note for the purchase of another storage lot in
Oceano, California. The total loan currently outstanding is $1,752,389, and
was financed over a period of ten years at a variable interest rate currently
at 5.00%. The lot in Oceano was formerly leased for $4,800 per month and was
purchased for $925,000. The payments are currently $12,760 per month interest
and principal. The Company also secured permanent financing on the purchase of
another storage lot in Arroyo Grande, California with Santa Lucia Bank. The
loan originated on May 8, 2008. The total loan currently outstanding is
$2,884,062 and financed over a period of ten years at a variable interest rate
currently at 5.5%. The payments are currently $16,566 per month interest and
principal. The Company secured a vehicle lease with Donahue Transportation
Services Corp on a 2008 Tow Truck. The loan originated on December 9, 2009.
The total loan currently outstanding is $48,551 and financed over a period of
even years at an interest rate of 8.39%. The payments are currently $799 per
month interest and principal.

Principal payments of the note payable are as follows:

<TABLE>
<CAPTION>
            Year Ending September 30,
            -------------------------
            <S>                                 <C>
                      2011                      $  114,054
                      2012                         119,397
                      2013                         126,635
                      2014                         133,606
                      2015                         140,969
                   Thereafter                    4,050,342
                                                ----------
                                                $4,685,003
                                                ==========
</TABLE>

NOTE 5 - FAIR VALUE MEASUREMENTS
--------------------------------

The authoritative guidance for fair value measurements establishes a three-
tier fair value hierarchy, which prioritizes the inputs used to measure fair
value. These tiers include: Level 1, defined as unadjusted quoted prices in
active markets for identical assets or liabilities; Level 2, defined as inputs
other than quoted prices in active markets that are either directly or
indirectly observable; and Level 3, defined as unobservable inputs for use
when little or no market data exists, therefore requiring an entity to develop
its own assumptions.


                                      23
------------------------------------------------------------------------------
<page>



PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 5
------


NOTE 5 - FAIR VALUE MEASUREMENTS (Continued)
--------------------------------------------

The Company's financial instruments consist primarily of cash and cash
equivalents, marketable securities, trade receivables, and accounts payable.
The fair values of cash and cash equivalents, trade receivables, and accounts
payable approximate their carrying values due to the short-term nature of
these instruments.

Fair values of assets and liabilities measured on a recurring basis at
September 30, 2010 and 2009 are as follows:

<TABLE>
<CAPTION>

                               Fair Value Measurements at Reporting Date Using:
                               ------------------------------------------------
                                          Quoted Prices
                                            in Active     Significant
                                           Markets for        Other   Significant
                                            Identical      Observable Unobservable
                                       Assets/Liabilities    Inputs     Inputs
                           Fair Value       (Level 1)       (Level 2)   (Level 3)
                           ----------  ------------------  ---------- ------------
<S>                        <C>         <C>                 <C>        <C>
September 30, 2010
------------------
Notes Payable              $4,685,003  $        -          $4,685,003   $   -
                           ----------  ------------------  ---------- ------------

Total Liabilities          $4,685,003  $        -          $4,685,003   $   -
                           ==========  ==================  ========== ============
September 30, 2009
------------------
Notes Payable              $4,974,088  $        -          $4,974,088   $   -
                           ----------  ------------------  ---------- ------------

Total Liabilities          $4,974,088  $        -          $4,974,088   $   -
                           ==========  ==================  ========== ============
</TABLE>

NOTE 6 - COMMON STOCK
---------------------

Each share of stock is intended to provide the shareholder with a maximum free
use of the park for 45 days per year. If the Company is unable to generate
sufficient funds from the public, the Company may be required to charge
shareholders for services.

A shareholder is entitled to a pro rata share of any dividends as well as a
pro rata share of the assets of the Company in the event of its liquidation or
sale. The shares are personal property and do not constitute an interest in
real property. The ownership of a share does not entitle the owner to any
interest in any particular site or camping period.

The Company redeemed one share of Common stock from a single shareholder in
the current year for $28,500. At this time the stock has not been retired.


                                      24
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 6
------


NOTE 7- INCOME TAXES
--------------------

The provision for income taxes is as follows:

<TABLE>
<CAPTION>
                                      2010           2009
                                    --------       --------
            <S>                     <C>            <C>
            Current:
             Federal                $327,500       $261,000
             State                    90,200        105,200
                                    --------       --------
                                     417,700        366,200
            Deferred:
             Federal                   9,900        111,700
             State                     6,000          2,500
                                    --------       --------
                                    $433,600       $480,400
                                    ========       ========
</TABLE>

The deferred tax assets (liabilities) are comprised of the following:

<TABLE>
<CAPTION>
                                         2010                  2009
                                 --------------------   --------------------
                                  Current   Long-term    Current   Long-term
                                 ---------  ---------   ---------  ---------
   <S>                           <C>        <C>         <C>        <C>
   Deferred tax assets:
    Federal                      $  68,200  $    -      $  69,300  $    -
    State                            5,100       -          4,800       -
   Deferred tax liabilities:
    Federal                            -     (450,600)        -     (441,800)
    State                              -      (55,600)        -      (49,300)
                                 ---------  ---------   ---------  ---------
                                 $  73,300  $(506,200)  $  74,100  $(491,100)
                                 =========  =========   =========  =========
</TABLE>

The deferred tax assets (liabilities) consist of the following temporary
differences:

<TABLE>
<CAPTION>
                                                2010        2009
                                             ---------   ---------
   <S>                                       <C>         <C>
   Depreciation                              $(506,200)  $(491,100)
                                             ---------   ---------
     Total gross deferred
      tax liabilities                         (506,200)   (491,100)
                                             ---------   ---------
   Vacation accrual                             24,600      23,200
   Federal benefit of state taxes               48,700      50,900
                                             ---------   ---------
      Total gross deferred tax assets           73,300      74,100
                                             ---------   ---------
                                             $(432,900)  $(417,000)
                                             =========   =========
</TABLE>


                                      25
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 7
------


NOTE 7 - INCOME TAXES (Continued)
---------------------------------

The effective income tax rate varies from the statutory federal income tax
rate as follows:

<TABLE>
<CAPTION>
                                                             2010    2009
                                                             -----   -----
   <S>                                                       <C>     <C>
   Statutory federal income tax rate                         34.0%   34.0%
   Increase (decrease):
     State income taxes, net of federal benefit               5.8     6.6
     Nondeductible variable costs of shareholder usage        6.0     4.6
     Other miscellaneous adjustments                         (0.0)   (0.4)
                                                             -----   -----
     Effective Income Tax Rate                               45.8%   44.8%
                                                             =====   =====
</TABLE>

The Company uses the asset-liability method of computing deferred taxes in
accordance with FASB Accounting Standards Codification (ASC) Topic 740
(previously Statement of Financial Accounting Standard No. 109, "Accounting
for Income Taxes"). The difference between the effective tax rate and the
statutory tax rates is due primarily to the effects of the graduated tax
rates, state taxes net of the federal tax benefit and nondeductible variable
costs of shareholder usage.

ASC Topic 740 requires, among other things, the recognition and measurement of
tax positions based on a "more likely than not" (likelihood greater than 50%)
approach. As of September 30, 2010, the Company did not maintain any tax
positions that did not meet the "more likely than not" threshold and,
accordingly, all tax positions have been fully recorded in the provision for
income taxes. It is the policy of the Company to consistently classify
interest and penalties associated with income tax expense separately from the
provision for income taxes. No interest or penalties associated with income
taxes have been included in this calculation, or separately in the Statement
of Operations and Retained Earnings, and no significant increases or decreases
are expected within the following twelve-month period. Although the Company
does not maintain any uncertain tax positions, tax returns generally remain
subject to examination by the Internal Revenue Service for fiscal years ending
on or after September 30, 2007 and by the California Franchise Tax Board for
fiscal years ending on or after September 30, 2006.

NOTE 8 - OPERATING LEASES
-------------------------

The Company leases two pieces of property to use as storage lots. One is
leased under a seven-year agreement beginning March 1, 2007 for $4,802 based
on the Consumer Price Index.

The second lot is located in Oceano, California and is leased at $2,933 per
month. The lease has converted to a month-to-month lease; however, the lessor
is considering a long-term renewal at this time.


                                      26
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 8
------


NOTE 8 - OPERATING LEASES (Continued)
-------------------------------------

The Company has a five-year lease obligation for a copier. Rental expense
under this operating lease is $432 per month.

Future minimum lease payments under the second property lease and the
obligation to lease equipment are as follows:

<TABLE>
<CAPTION>
           Year Ended September 30,
           ------------------------
                  <S>                      <C>
                     2011                  $ 62,808
                     2012                    61,512
                     2013                    57,624
                     2014                    24,010
                     2015                       -
                  Thereafter                    -
                                           --------
                                           $205,954
                                           ========
</TABLE>

Rent expense under these agreements was $94,558 and $94,511 for the years
ended September 30, 2010 and 2009, respectively.

NOTE 9 - EMPLOYEE RETIREMENT PLANS
----------------------------------

The Company is the sponsor of a 401(k) profit sharing pension plan, which
covers substantially all full-time employees. Employer contributions are
discretionary and are determined on an annual basis. The contribution to the
pension plan, for the years ended September 30, 2010 and 2009, is $54,215 and
$48,021, respectively.


                                      27
------------------------------------------------------------------------------
<page>


PISMO COAST VILLAGE, INC.
-------------------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
SEPTEMBER 30, 2010 AND 2009
---------------------------
PAGE 9
------

NOTE 10 - OPERATING EXPENSES
----------------------------

Operating expenses for the years ended September 30, 2010 and 2009 consisted
of the following:

<TABLE>
<CAPTION>
                                             2010             2009
                                         -----------      -----------
          <S>                            <C>              <C>
          Administrative salaries        $   383,702      $   401,003
          Advertising and promotion           58,138           60,152
          Auto and truck expense             116,801          109,954
          Bad debts                              -             19,091
          Contract services                   69,703           67,654
          Corporation expense                 52,212           57,919
          Custodial supplies                  27,762           25,595
          Direct labor                     1,323,326        1,355,347
          Employee travel and training        17,019           20,873
          Equipment lease                      5,227            5,962
          Insurance                          380,310          282,360
          Miscellaneous                       31,259           33,752
          Office supplies and expense         46,574           52,878
          Payroll tax expense                145,072          142,359
          Payroll service                      9,670            8,506
          Pension plan match                  54,215           48,021
          Professional services               98,625           91,299
          Property taxes                     171,587          124,132
          Recreational supplies                3,887            4,761
          Rent - storage lots                 94,558           94,511
          Repairs and maintenance            123,407          170,490
          Retail operating supplies            5,938            9,416
          Security                             4,043            3,924
          Service charges                    111,533          104,153
          Taxes and licenses                   8,211            7,318
          Telephone                           31,688           30,543
          Uniforms                            24,943           21,135
          Utilities                          399,266          373,070
                                         -----------      -----------
           Total Operating Expenses      $ 3,798,676      $ 3,726,178
                                         ===========      ===========
</TABLE>


NOTE 11 - SUBSEQUENT EVENTS
---------------------------
The Company evaluates subsequent events through the date the financial
statements are issued, which for the year ended September 30, 2010 is November
13, 2010. No material subsequent events were identified during this period.


                                      28
------------------------------------------------------------------------------
<page>


                         INDEPENDENT AUDITOR'S REPORT
                         ----------------------------
                           ON ADDITIONAL INFORMATION
                           -------------------------


To the Board of Directors and
Stockholders of Pismo Coast Village, Inc.
Pismo Beach, California


Our report on our audits of the basic financial statements of Pismo Coast
Village, Inc. as of September 30, 2010 and 2009 appears on page 3. Those
audits were made for the purpose of forming an opinion on the basic financial
statements taken as a whole. The statements of income (unaudited) for the
three months ended September 30, 2010 and 2009 are presented for purposes of
additional analysis and are not a required part of the basic financial
statements. Such information has not been subjected to the auditing procedures
applied in the audits of the basic financial statements, and accordingly, we
express no opinion on it.


                               BROWN ARMSTRONG ACCOUNTANCY CORPORATION


Bakersfield, California
November 13, 2010


                                      29
------------------------------------------------------------------------------
<page>


<TABLE>
                          PISMO COAST VILLAGE, INC.
                          -------------------------
                       STATEMENTS OF INCOME (UNAUDITED)
                       --------------------------------
                THREE MONTHS ENDED SEPTEMBER 30, 2010 AND 2009
                ----------------------------------------------

<CAPTION>
                                               2010                 2009
                                            ----------           ----------
<S>                                         <C>                  <C>
Income
------
Resort operations                           $1,562,213           $1,537,356
Retail operations                              342,711              358,994
                                            ----------           ----------
 Total income                                1,904,924            1,896,350

Costs and Expenses
------------------
Operating expenses                           1,081,314            1,113,445
Cost of goods sold                             153,394              172,517
Depreciation                                    84,124               74,315
                                            ----------           ----------
 Total costs and expenses                    1,318,832            1,360,277
                                            ----------           ----------

Income from operations                         586,092              536,073

Interest income                                  3,734                4,926
Interest expense                               (63,019)             (66,466)
Gain/(Loss) on sale of fixed assets              2,500               (1,264)
                                            ----------           ----------
 Total other income (expense)                  (56,785)             (62,804)
                                            ----------           ----------

Income Before Provision for Income Taxes       529,307              473,269
----------------------------------------

Provision for Tax Expense                      245,626              245,200
-------------------------                   ----------           ----------

Net Income                                  $  283,681           $  228,069
----------                                  ==========           ==========

Earnings Per Share                          $   158.57           $   127.41
------------------                          ==========           ==========
</TABLE>


                                      30
------------------------------------------------------------------------------
<page>


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None.

ITEM 9A(T). CONTROLS AND PROCEDURES

DISCLOSURE CONTROLS AND PROCEDURES
Disclosure controls and procedures are controls and other procedures that are
designed to ensure that information required to be disclosed in our reports
filed or submitted under the Securities Exchange Act is recorded, processed,
summarized and reported, within the time periods specified in the Securities
and Exchange Commission's rules and forms. Disclosure controls and procedures
include, without limitation, controls and procedures designed to ensure that
information required to be disclosed in our reports filed under the Exchange
Act is accumulated and communicated to management, including our principal
executive officer and our principal financial officer, as appropriate, to
allow timely decisions regarding required disclosure.

Our management, under the direction of our Chief Executive Officer and Chief
Financial Officer (who is our principal accounting officer), has evaluated the
effectiveness of our disclosure controls and procedures as required by
Exchange Act Rule 13a-15(b) as of September 30, 2010 (the end of the period
covered by this report). Based on that evaluation, our principal executive
officer and our principal accounting officer concluded that these disclosure
controls and procedures were effective as of such date.

INTERNAL CONTROL OVER FINANCIAL REPORTING
Our management is also responsible for establishing internal control over
financial reporting ("ICFR") as defined in Rules 13a-I5(f) and 15(d)-15(f)
under the 1934 Act. Our ICFR are intended to be designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with U.S.
generally accepted accounting principles. Our ICFR are expected to include
those policies and procedures that management believes are necessary that:

1.  pertain to the maintenance of records that, in reasonable detail,
    accurately and fairly reflect the transactions and dispositions of the
    assets of the Company;

2.  provide reasonable assurance that transactions are recorded as necessary
    to permit preparation of financial statements in accordance with generally
    accepted accounting principles, and that receipts and expenditures of the
    Company are being made only in accordance with authorizations of
    management and our directors; and

3.  provide reasonable assurance regarding prevention or timely detection of
    unauthorized acquisition, use or disposition of the Company's assets that
    could have a material effect on the financial statements.

Management recognizes that there are inherent limitations in the effectiveness
of any system of internal control, and accordingly, even effective internal
control can provide only reasonable assurance with respect of financial
statement preparation and may not prevent or detect misstatements. In
addition, effective internal control at a point in time may become ineffective
in future periods because of changes in conditions or due to deterioration in
the degree of compliance with our established policies and procedures.


                                      31
------------------------------------------------------------------------------
<page>


As of September 30, 2010, management assessed the effectiveness of the
Company's internal control over financial reporting (ICFR) based on the
criteria for effective ICFR established in Internal Control--Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO) and SEC guidance on conducting such assessments by smaller
reporting companies and non-accelerated filers. Based on that assessment,
management concluded that, during the period covered by this report, such
internal controls and procedures were effective as of September 30, 2010.

This Annual Report does not include an attestation report of our independent
registered public accounting firm regarding internal control over financial
reporting. Management's report was not subject to attestation by our
independent registered public accounting firm pursuant to temporary rules of
the SEC that permit us to provide only management's report in this Annual
Report.

There were no changes in our internal control over financial reporting during
the quarter ended September 30, 2010, that have materially affected, or are
reasonably likely to materially affect, our internal control over financial
reporting.

ITEM 9B. OTHER INFORMATION
Inapplicable.

                                   PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE

a. The Company's Directors were chosen at the Shareholder's Annual Meeting
held January 16, 2010. The Directors serve for one year, or until their
successors are elected. The names, ages, background and other information
concerning the Directors, including other offices held by the Directors with
the Company, are set forth below.

The following is a list of the Company's Directors and Executive Officers
setting forth their functions and experience. There is no understanding or
agreement under which the Directors hold office.

LOUIS BENEDICT, Director                                               Age 83
Louis Benedict served in the U. S. Navy from 1944 to 1946, and again during
the Korean War, from 1952 to 1953. He attended the University of Southern
California, majoring in electrical engineering, and following that earned a
B.S. degree in electrical engineering at the University of Colorado. Mr.
Benedict was employed from 1957 to 1962 as a project engineering manager with
Lockheed Missiles and Space, from 1962 to 1964 as a vice president with
William A. Revelle Corporation, and from 1964 to 1966 as an engineering
section manager with Lockheed Missiles and Space. From 1966 to 1975, he was
employed as the director of subcontract administration with Litton Industries,
from 1975 to 1994 as vice president of contract administration for Datametrics
Corporation, and from 1994 until his retirement in 1998 as a consultant in the
field of U. S. defense contracts administration. Mr. Benedict has served on
the Board of Directors since November 2002.


                                      32
------------------------------------------------------------------------------
<page>


KURT BRITTAIN, Director and Vice President - Secretary                  Age 80
After his Marine Corps service, Mr. Brittain was employed for more than
thirty-three years by Orange County, California, prior to his retirement in
1986. His background includes public works, flood control and manager of the
county's harbors, beaches and parks system. He was in charge of three harbors,
seven beaches and more than twenty-six parks, three of which were camping
parks. He has completed extension courses in business administration,
management, recreation and real estate. Mr. Brittain has been a member of the
Board from March 1990 to July 1999 and from January 2002 to present, serving
one year as Vice President - Administration and five years as Executive Vice
President. He is currently serving a ninth year as Vice President - Secretary.

HARRY BUCHAKLIAN, Director                                              Age 78
Harry Buchaklian has a B.A. degree from C.S.U.F. in industrial arts, and a
secondary level teaching credential in laboratory electronics and small engine
repair. His career included employment as an assistant manager with Western
Auto Stores, electronics instructor at Fresno Technical College and technical
supervisor for Sears Roebuck. He retired from Sears Roebuck in 1994. He has
been a member of the Board from March 1981 to January 1992 and from September
1995 to present, serving one year as Executive Vice President, and as a
chairman of the Policy and Audit Committees. Mr. Buchaklian is currently
chairman of the Environmental, Health and Safety Advisory Committee.

RODNEY ENNS, Director                                                   Age 57
Rodney Enns has a B.S. in computer engineering from California State
University, Fresno, and a secondary math teaching credential from the state of
California. He was president, owned and operated, Ennsbrook Ent., an
incorporated poultry enterprise, from 1975 to 1995. Mr. Enns then worked as an
electrical engineer at Voltage Multiplers, Inc., and was promoted to senior
engineer before leaving in August 2005. He is currently teaching high school
mathematics at Mission Oak High School in Tulare, California. He has been a
member of the Board of Directors since November 2007.

DOUGLAS EUDALY, Director                                                Age 79
Douglas Eudaly has an associate of arts degree from Fresno City College in
elementary education, and a bachelor's degree in elementary education from
Fresno State College. He has done doctoral studies at Nova University in Ft.
Lauderdale, Florida, and received a Ph.D. from Clayton Theological Institute
in Clayton, California. He holds life teaching credentials for elementary and
junior high schools, and administrative credentials for preschool through
adult school. In 1991 Dr. Eudaly retired from the Fresno Unified School
District with thirty-one years of service credit--the last five years as
program director for the Disability Awareness Program. He was president of the
Fresno Teachers' Association in 1970-1971, as well as chairman of the
district's negotiating council and served one term as chief negotiator. He
served three years as president of the board of directors for Friendship
Center for the Blind, and as chairman of several advisory committees for food
banks and other nonprofit organizations. He served more than three years as
the deacon chairman at the Evangelical Free Church of Fresno. Dr. Eudaly has
served on the Board since January 2002.




                                      33
------------------------------------------------------------------------------
<page>


WILLIAM FISCHER, Director                                               Age 77
William (Bill) Fischer and his spouse Joy reside in Simi Valley. He served
four years in the U. S. Air Force during the Korean War. He is a graduate of
California State University, Northridge, with a B.S. degree in accounting. He
worked in the aerospace, entertainment and public utility industries until
1969 when he was hired by Getty Oil Company's corporate office as an
accounting supervisor. Texaco, Inc. acquired Getty Oil in 1985, and he was
promoted to Manager of Benefits Plan's Accounting. Mr. Fischer was responsible
for the Savings/Thrift, 401(k), and ESOP Plans administration until 1989 when
he elected early retirement. He was a financial consultant to various
companies until 2006. Mr. Fischer also was active in residential real estate
from 1989 to 1997, and currently has an active real estate broker's license.
He is a member of the Veterans of Foreign Wars, Elks, Moose, and Knights of
Columbus organizations. He looks forward to contributing his financial
background to the Board. Mr. Fischer has been on the Board since January 2002.

WAYNE HARDESTY, Director                                                Age 76
Wayne Hardesty graduated from Arizona State University in 1955. He was
commissioned an Ensign from the Naval Office Candidate School in Newport,
Rhode Island in 1956, and was immediately assigned to the Navy Area Audit
Office in Los Angeles for duty at U.S.C. and General Dynamics-Pomona. He
entered civil service in 1959, and remained with the Audit Office until 1973,
at which time he became a price analyst for the U. S. Air Force at Norton Air
Force Base working on the Minuteman Project. Mr. Hardesty received his MBA
from Southern Illinois University in 1980. He retired from civil service in
1988 and became self-employed, primarily in tax preparation for both
individual and business returns. He became a licensed Enrolled Agent in 1989
and currently operates Hardesty Financial Services in Ontario, California. Mr.
Hardesty has been a member of the Board since September 2008.

R. ELAINE HARRIS, Director                                              Age 72
R. Elaine Harris retired in 1990 from Pacific Telephone with thirty-one year's
service, starting in the business office, then advancing to facility
administrator the last ten years of that time. She was active with the
Jaycettes Club and has worked on several political campaigns. She is now
enjoying retirement and feels very blessed serving on the Board since January
2000. She is looking forward to continuing serving the shareholders.

DENNIS HEARNE, Director                                                 Age 72
Dennis Hearne holds an A.A. degree in business administration from Hartnell
Junior College. He served two years in the Navy. Prior to retirement, he was
employed in a family agriculture business, L. A. Hearne Company, located in
the Salinas Valley for thirty-seven years, and presently serves as the
company's chairman of the board. Mr. Hearne has also served on the board of
directors of the California Feed and Grain Association in Sacramento and the
California Crop Improvement Association in Davis. He is a member of Knights of
Columbus, serving as treasurer and financial secretary for fifteen years. Mr.
Hearne is a volunteer fireman with more than thirty-five years service in King
City, and is the fire department's treasurer. He has been a member of the
Board of Directors since September 2006.

GLENN HICKMAN, Director and Executive Vice President                    Age 77
Glenn Hickman has a B.A. in business and a secondary teaching credential from
Fresno State University. His occupation prior to retirement in 1995 was as a
financial analyst and office supervisor for Cal Resources, a subsidiary of
Shell Oil Company. Mr. Hickman has been a member of the Board since July 1999
and is currently serving a ninth year as Executive Vice President.


                                      34
------------------------------------------------------------------------------
<page>


TERRIS HUGHES, Director                                                 Age 61
Terris (Terry) Hughes holds an A.A. degree from Bakersfield Junior College in
police science. He was employed by Cal Resources LLC for twenty-three years,
from 1973 to 1997, holding the position of senior training technician for the
last ten years of that time. He is currently employed as an internal
consultant for Aera Energy LLC, an oil industry company formed in 1997 between
the Shell Oil and Mobil Oil Corporations. His duties are to serve as a
behavior base safety advisor and provide safety training to Aera Energy LLC
employees. Mr. Hughes has been a member of the Board since January 1996 and
served one year as Vice President - Policy.

GARRY NELSON, Director                                                  Age 60
Garry Nelson is the President and General Manager of Vintage Nurseries, which
specializes in grapevines and pomegranates. A graduate of Cal Poly San Luis
Obispo, Mr. Nelson has been involved in agriculture for more than thirty-six
years. Prior to his employment at Vintage Nurseries, he was vice president and
chief operating officer for Belridge Farms for many years. Mr. Nelson has
served on the Shafter City Council for the past seventeen years, serving as
mayor for six of those years, and was recently reelected for a fifth four-year
term. He has also served on the board of Bakersfield Memorial Hospital
Foundation and on numerous agricultural industry boards. Mr. Nelson has served
on the Board since November 2008.

RONALD NUNLIST, Director and Vice President - Operations                Age 72
Ronald Nunlist was employed in the oil business for many years. From 1995 to
1997, he was employed as an operations foreman by Cal Resources LLC, an oil
industry company owned by Shell Oil Corporation. From 1997 until his
retirement in 1999, Mr. Nunlist was employed as a logistics specialist by Aera
Energy LLC, an oil industry company formed between the Shell Oil and Mobil Oil
Corporations. Mr. Nunlist presently serves as a planning commissioner for the
City of Shafter, California. He has been a member of the Board since January
1986, serving five years as President, and is currently serving a ninth year
as Vice President - Operations.

GEORGE PAPPI, JR., Director                                             Age 48
Mr. Pappi's current occupation is as a fire claims representative for State
Farm Insurance. Other positions held during his twenty years of employment
with State Farm Insurance include office manager, property and bodily injury
adjustor, fire and casualty (with extensive construction background), risk
management and commercial insurance. He graduated from Cal Poly Pomona with a
B.S. in management and human resources. He resides in La Verne, California,
and is actively involved in local community and church activities and the
United Way organization. Mr. Pappi has been a member of the Board of Directors
since January 2004.

JERALD PETTIBONE, Director and President                                Age 84
Jerry Pettibone sold and retired from his company, Pettibone Signs, in Santa
Cruz in 1988. He started the company which operated statewide in 1960. Active
in trade associations, he served on the board of directors of the National
Electric Sign Association, and on the board of directors of the World Sign
Association, serving as national president in 1985 and 1986. He served on the
board of directors of the California Electric Sign Association for twenty-two
years and was elected a director emeritus. He has been a member of the Board
since January 1993, including three years as Chief Financial Officer, and is
currently serving a fourteenth year as President.


                                      35
------------------------------------------------------------------------------
<page>


DWIGHT PLUMLEY, Director                                                Age 57
Dwight Plumley attended College of the Sequoias studying electronic
engineering and construction real estate. In 1973, he started in the produce
equipment industry working for Packers Manufacturing Inc. as a service and
installation supervisor. In 1979, he became employed by Pennwalt Corporation,
an international equipment producer, as a project manager and supervisor. Mr.
Plumley purchased Packers Manufacturing Inc. in 1987, and, as President,
produces fruit and vegetable packing and processing systems, from small to
multimillion dollar projects, nationwide and internationally. He has also
served on the board of directors for Yosemite Bible Camp, a 60-acre facility
for up to 350 campers and staff from 1994 to 2006, and served as church Deacon
from 1984 to 2004. Mr. Plumley has been a member of the Board of Directors
since January 2010.

GARY WILLEMS, Director                                                  Age 56
Gary Willems holds a B.A. degree in music education and a California life
teaching credential from Fresno Pacific University. Since July 1, 2007, Mr.
Willems has been employed as the Visual and Performing Arts Coordinator and
also is the Administrator at the Dunlap Leadership Academy Charter School (an
on-line High School) at Kings Canyon Unified School District. Prior to that,
he was a Band Director for thirty years in the Dinuba/Reedley area, and was
also Head Marching Band Director of the Reedley High School Band from 1985 to
2007. He is an active member of the California Band Directors' Association and
is the past president of Fresno and Madera counties' Music Educators'
Association. Mr. Willems has served on the Board of Directors since January
2001.

JACK WILLIAMS, Director, Chief Financial Officer and
Vice President - Finance                                                Age 60
Mr. Williams graduated from San Diego State University in 1974 with a B.S. in
accounting. Following that, he has been employed in the field of accounting in
a variety of industries, including agriculture, construction, heavy equipment
sales, and manufacturing. He was employed as a financial analyst by Texaco Oil
Corporation in the Bakersfield area from 1997 until 1999, and as Chief
Financial Officer for Goodwill Industries of South-Central California from
March 2000 to November 2004. Mr. Williams was an interim-controller for
Diversified Utilities Services, a position he held from April 2005 to December
2005. He established his own C.P.A. practice in 1983, which he continues to
own and operate. Mr. Williams has been a member of the Board since January
1995, and is currently serving a fourteenth year as Chief Financial Officer
and Vice President - Finance.

b. OTHER OFFICERS AND SIGNIFICANT EMPLOYEES
JAY JAMISON, Chief Executive Officer/General Manager and
Assistant Corporate Secretary                                           Age 57
Jay Jamison has been employed by the Company since June 1997 as General
Manager and serves as Assistant Corporate Secretary. In March 2007, the Board
changed his title to Chief Executive Officer/General Manager. He has a B.S.
degree in Agricultural Management from Cal Poly San Luis Obispo, graduating in
1976. Mr. Jamison was raised on his family's guest ranch, Rancho Oso, in Santa
Barbara County, which included a recreational vehicle park, resident summer
camp, equestrian facilities and numerous resort amenities. He worked on the
ranch throughout his childhood and after college. The family business was sold
in 1983, at which time Mr. Jamison was hired by Thousand Trails, Inc., a
private membership resort, as a Resort Operations Manager. His last ten years
at Thousand Trails were spent managing a 200-acre, 518-site, full-service
resort near Hollister, California. He also managed Thousand Trails resorts in
Acton and Idyllwild in Southern California. Prior to his employment with the
Company, Mr. Jamison was a General Manager with Skycrest Enterprises in


                                      36
------------------------------------------------------------------------------
<page>


Redding and managed Sugarloaf Marina and Resort on Lake Shasta in Northern
California between January 1995 and June 1997. He is a member of the Resort
and Commercial Recreation Association and is also a member of the American
Quarter Horse Association. Mr. Jamison was appointed to and has served as a
commissioner on the Pismo Beach Conference and Visitors Bureau since February
1998, including serving as Chair from August 1999 until February 2009. At the
National Association of RV Parks and Campground's Annual Convention in
November 1999, Mr. Jamison was appointed to the ARVC Board of Directors
representing the ten western states. At the 2001 Annual Convention, he was
elected Treasurer of the National Association, a position he held until he
termed out December 2005. In June of 2002, Mr. Jamison was installed as a
Director on the Board for the San Luis Obispo County Chapter of the American
Red Cross, and served as Board Chairman from June 2006 until July 2008; he
still remains on the Board. In February 2006, Mr. Jamison was elected to serve
as a commissioner on the California Travel and Tourism Commission, which
markets California to potential domestic and international visitors, a
position he still holds.

c. FAMILY RELATIONSHIPS
There are no familial relationships between the Directors nor between the
Directors and the Officers.

d. INVOLVEMENT IN CERTAIN LEGAL PROCEEDINGS
To the knowledge of the Company, none of the officers or directors have been
personally involved in any bankruptcy or insolvency proceedings. To the
knowledge of the Company, none of the directors or officers have been
convicted in any criminal proceedings (excluding traffic violations and other
minor offenses) or are the subject of a criminal proceeding which is presently
pending, nor have such persons been the subject of any order, judgment, or
decree of any court of competent jurisdiction, permanently or temporarily
enjoining them from acting as an investment advisor, underwriter, broker or
dealer in securities, or as an affiliated person, director or insurance
company, or from engaging in or continuing in any conduct or practice in
connection with any such activity or in connection with the purchase or sale
of any security, nor were any of such persons the subject of a federal or
state authority barring or suspending, for more than 60 days, the right of
such person to be engaged in any such activity, which order has not been
reversed or suspended.

e. AUDIT COMMITTEE FINANCIAL EXPERT
Our Board of Directors has determined that it does not have a member of its
audit committee that qualifies as an "audit committee financial expert" as
defined in Item 401(e) of Regulation S-B, and is "independent" as the term is
used in Item 7(d)(3)(iv) of Schedule 14A under the Securities Exchange Act of
1934, as amended.

We believe that the members of our Audit Committee are collectively capable of
analyzing and evaluating our financial statements and understanding internal
controls and procedures for financial reporting. Due to the fact that the
directors of Pismo Coast Village do not receive compensation for the services
they provide in that capacity, the Company has been unable to nominate and
retain a director with the required expertise to stand for election to the
Board of Directors. However, until the time that our Audit Committee has a
qualified audit committee financial expert, we believe our engagement of
Glenn, Burdette, Phillips, and Bryson (GBPB), Certified Public Accountants,
satisfies this requirement. GBPB provides the Company's quarterly compilation
of the balance sheets and the related statements of operations, and retained
earnings, and cash flows in accordance with Statements on Standards for
Accounting and Review Services issued by the American Institute of Certified
Public Accountants.


                                      37
------------------------------------------------------------------------------
<page>


f. CODE OF ETHICS
On November 8, 2003, the Company's board of directors adopted the introduction
to our code of ethical conduct. After further review, consideration was given
to adopting a more comprehensive and detailed Code. At the meeting of the
Executive Committee held June 19, 2009, the committee approved a
recommendation to present a revised Code of Ethics to the full board for
adoption. At the Board of Director's meeting held July 18, 2009, the Board
unanimously approved the revised and complete Code of Ethics that applies to
all the Company's employees and directors, including our principal executive
officer, principal financial officer, principal accounting officer or
controller, and persons performing similar functions.

The complete text of the revised Code of Ethics is filed with this Form 10-K
as Exhibit 14. In addition, the Company has posted the Code of Ethics on its
website, www.pismocoastvillage.com.

g. SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our
officers, directors and persons who own more than ten percent of a registered
class of our equity securities within specified time periods to file certain
reports of ownership and changes in ownership with the SEC. The Company is not
aware of any failure to file reports or report transactions in a timely manner
during the fiscal year ended September 30, 2010, by any director or officer.

ITEM 11. EXECUTIVE COMPENSATION
The following table sets forth information regarding compensation awarded,
paid to, or earned by the chief executive officer of Pismo Coast Village, Inc.
for the three years ended September 30, 2008, 2009 and 2010. No other person
who is currently an executive officer or employee of Pismo Coast Village, Inc.
earned salary and bonus compensation exceeding $100,000 during any of those
years.








<TABLE>
<CAPTION>
                                 SUMMARY COMPENSATION TABLE
                                --------------------------
(a)           (b)    (c)      (d)     (e)    (f)    (g)          (h)          (i)          (j)
                                                                     Non-
                                                     Non-Equity   Qualified
                                                     Incentive     Deferred      All
Name and                              Stock  Option     Plan         Plan      Other
Principal     Fiscal Salary    Bonus  Awards Awards Compensation Compensation Compensation Total
Position       Year    $         $       $      $          $            $         $           $
------------- ------ -------- ------- ------ ------ ------------ ------------ ------------ --------
<S>            <C>   <C>      <C>     <C>    <C>    <C>          <C>          <C>          <C>
Jay N. Jamison 2010  $132,672 $25,000 $  -   $  -   $  -         $  -         $6,307       $163,979
CEO/General    2009  $126,672 $30,800 $  -   $  -   $  -         $  -         $6,065       $163,537
Manager &      2008  $121,800 $24,975 $  -   $  -   $  -         $  -         $5,871       $152,646
Assistant
Corporate
Secretary
</TABLE>

COMPENSATION DISCUSSION AND ANALYSIS
The following Compensation Discussion and Analysis describes the material
elements of compensation for the executive officer identified in the Summary
Compensation Table contained above.


                                       38
------------------------------------------------------------------------------
<page>


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
The Personnel and Compensation/Benefits Committee consists of Glenn Hickman
(Chairman), who is an executive officer of the Company serving as Executive
Vice President; Kurt Brittain, who is an executive officer and serves as Vice
President - Secretary; Terris Hughes, director of the Company; Jerald
Pettibone, who is an executive officer and serves as President and Chairman of
the Board; Gary Willems, director of the Company; and Jack Williams, who is an
executive officer of the company and serves as Chief Financial Officer and
Vice President - Finance. All of the members of the Personnel and
Compensation/Benefits Committee during 2010 were non-employee directors. There
are no other compensation committee interlocks between the Company and other
entities involving the Company's executive officers.

COMPENSATION COMMITTEE REPORT
The Personnel and Compensation/Benefits Committee of the Company's Board of
Directors has reviewed and discussed the Compensation Discussion and Analysis
required by Item 402(b) of Securities and Exchange Commission Regulation S-K
with management, and based on such review and discussion, the Committee
recommended to the Board of Directors that the Compensation Discussion and
Analysis be included in the Company's 10-K report.

As more fully described below, the Personnel and Compensation/Benefits
Committee, made up of members of the Board of Directors, reviews the total
direct compensation programs for the CEO.

Notably the salary and other benefits payable to the named executive officer
are set forth in an employment agreement which is discussed below.

The CEO reviews the base salary, annual bonus and long-term compensation
levels for other employees of the Company. The Personnel and
Compensation/Benefits Committee reviews and approves the compensation received
by the CEO's direct reports. The entire Board of Directors remains responsible
for significant changes to or adoption of new employee benefit plans.

a. CASH COMPENSATION PAYABLE TO OUR NAMED EXECUTIVE OFFICER
The named executive officer receives a base salary payable in accordance with
the company's normal payroll practices and pursuant to a contract between this
officer and Pismo Coast Village, Inc. (which contract is described in more
detail below). Based on knowledge of the industry and Pismo Coast Village,
Inc. performance (including its earnings and stock price performance, and
successful resort operations), the Board believes that the CEO's base salary
is less than those that are received by comparable officers with comparable
responsibilities in similar companies.

In the future, when reconsidering salaries for executives, the Board will do
so by evaluating their responsibilities, experience and the competitive
marketplace. More specifically, the Board expects to consider the following
factors in determining the executive officers' base salaries:

* The executive's leadership and operational performance and potential to
enhance long-term value to the Company's shareholders;

* Performance compared to the financial, operational and strategic goals
established for the Company;

* The nature, scope and level of the executive's responsibilities;

* Competitive market compensation paid by other companies for similar
positions, experience and performance levels; and


                                       39
------------------------------------------------------------------------------
<page>


* The executive's current salary, the appropriate balance between incentives
for long-term and short-term performance.

b. STOCK OPTION PLAN BENEFITS
Not applicable.

c. ELEMENTS OF "ALL OTHER COMPENSATION"
The amounts reflected in the column labeled "other compensation" in the above
Summary Compensation Table consist of compensation paid to the named executive
officer from benefits received from our 401(k) plan.

The Company provides a 401(k) Safe Harbor Plan which was adopted effective
October 1, 2005. All employees are eligible to participate in this Plan after
one year of employment and work at least 1,000 hours per year and attained age
21. Employees are fully vested when their participation begins. The Company
matches employee contributions up to 4% of compensation.

d. EMPLOYMENT AGREEMENT WITH OUR NAMED EXECUTIVE OFFICER
The Company has entered into an employment agreement with the named executive
officer. The material terms of this agreement is summarized as follows:

Mr. Jamison is the Chief Executive Officer/General Manager, Assistant
Corporate Secretary. On October 1, 2008, the Company entered into an
employment contract with Mr. Jamison. The Board of Directors extended this
contract through September 30, 2013 and provided Mr. Jamison with a salary
increase effective October 1, 2008. This currently provides for a salary of
$132,672, plus health insurance, cost reimbursement, and certain other
benefits.

Pismo Coast Village may also terminate the contract for cause, upon Mr.
Jamison's death or disability, or without cause. If Pismo Coast Village
terminates the contract for cause, it only must compensate Mr. Jamison through
the date of termination. If Pismo Coast Village terminates the contract
without cause, Pismo Coast Village must pay Mr. Jamison nine month's salary.

STOCK OPTIONS AND STOCK APPRECIATION RIGHTS GRANTED DURING THE LAST FISCAL
YEAR
Not applicable.

LONG TERM INCENTIVE PLANS
Except as described in our 401(k) plan, the Company did not have a long-term
incentive plan during the fiscal years ended September 30, 2010 or 2009.

REPORT ON RE-PRICING OF OPTIONS/SARS
Not applicable.

COMPENSATION OF DIRECTORS
During fiscal year 2010, none of the Company's directors received cash
remuneration for their service. However, the directors are entitled to
reimbursement for out-of-pocket costs and expenses incurred on behalf of the
Company, and mileage reimbursement for travel to and from meetings upon
request. Since this reimbursement is on a fully accountable basis, there is no
portion treated as compensation. In addition, they are entitled to use of the
Resort for attending meetings and are provided with food and refreshments in
connection with Board Meetings. The aggregate value of the foregoing during
the fiscal year ended September 30, 2010, was estimated at $24,518.

OPTIONS, WARRANTS OR RIGHTS
The Company has no outstanding options, warrants or rights to purchase any of
its securities.


                                       40
------------------------------------------------------------------------------
<page>


INDEBTEDNESS OF MANAGEMENT
No member of management was indebted to the Company during it's last fiscal
year.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED STOCKHOLDER MATTERS

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS
Not applicable.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

a. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
No person owns beneficially of record more than 5% of the Company's
securities.

b. SECURITY OWNERSHIP OF MANAGEMENT.
The following sets forth the securities beneficially owned, directly, by all
directors and officers as a group as of September 30, 2010:

<TABLE>
<CAPTION>
                                            *Amount of  Percent
Board Member                 Title of Class  Ownership  of Class
------------                 --------------  ---------  --------
<S>                          <C>             <C>        <C>
Louis Benedict                Common Stock    1 Share   0.056%
20955 De Mina Street
Woodland Hills CA 91364

Kurt Brittain                 Common Stock    2 Shares  0.111%
12105 Center Avenue
San Martin CA 95046

Harry Buchaklian              Common Stock    1 Share   0.056%
1361 East Ticonderoga Drive
Fresno CA 93720

Rodney Enns                   Common Stock    1 Share   0.056%
2577 Sandell Avenue
Kingsburg CA 93631

Douglas Eudaly                Common Stock    6 Shares  0.333%
3918 North Carruth Avenue
Fresno CA 93705

William Fischer               Common Stock    1 Share   0.056%
1947 Sienna Lane
Simi Valley CA 93065

Wayne Hardesty                Common Stock    1 Share   0.056%
8651 Foothill Boulevard #110
Rancho Cucamonga CA 91730

R. Elaine Harris              Common Stock    2 Shares  0.111%
3418 El Potrero Lane
Bakersfield CA 93304

Dennis Hearne                 Common Stock    2 Shares  0.111%
45075 Merritt Street
King City CA 93930

Glenn Hickman                 Common Stock    1 Share   0.056%
3584 West Wathen Avenue
Fresno CA 93711


                                       41
------------------------------------------------------------------------------
<page>


                                            *Amount of  Percent
Board Member                 Title of Class  Ownership  of Class
------------                 --------------  ---------  --------
Terris Hughes                 Common Stock    1 Share   0.056%
2426 Sunset Street
Wasco CA 93280

Garry Nelson                  Common Stock    1 Share   0.056%
727 Acacia Street
Shafter CA 93280

Ronald Nunlist                Common Stock    4 Shares  0.222%
1105 Minter Avenue
Shafter CA 93263

George Pappi, Jr              Common Stock    2 Shares  0.111%
5728 Via De Mansion
La Verne CA 91750

Jerald Pettibone              Common Stock    3 Shares  0.166%
4179 Court Drive
Santa Cruz CA 95062

Dwight Plumley                Common Stock    3 Shares  0.166%
30467 Road 158
Visalia CA 93292

Gary Willems                  Common Stock    2 Shares  0.111%
11003 East Egret Point
Clovis  CA 93619-4686

Jack Williams                 Common Stock    1 Share   0.056%
7801 Revelstoke Way
Bakersfield CA 93309

All Officers and
Directors as a Group          Common Stock   35 Shares  1.944%
</TABLE>

*Amount of Ownership: All such shares are owned beneficially and of record,
and there are no additional shares known to the Company for which the listed
beneficial owner has the right to acquire beneficial ownership as specified in
Rule 13D-3(d)(1) of the Exchange Act.

c. CHANGES IN CONTROL
Not applicable.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE
There have been no transactions during the past two years, or proposed
transactions, to which the Company was or is to be a party, in which any of
the officers, directors, nominees, named shareholders, or family members of
any such persons, had or is to have a direct or indirect material interest,
other than transactions where competitive bids determine the rates or charges
involved, or where the amount involved does not exceed $120,000, or where the
interest of the party arises solely from the ownership of securities of the
Company and the party received no extra or special benefit that was not shared
by all shareholders.

EMPLOYMENT AGREEMENTS
See Item 10, Executive Compensation--Employment contracts and termination of
employment and change in control arrangements, for a discussion of the current
employment contracts between Pismo Coast Village and Mr. Jamison.


                                       42
------------------------------------------------------------------------------
<page>


OTHER ARRANGEMENTS
During the fiscal years 2010 and 2009, Pismo Coast Village paid for various
hospitality functions and for travel, lodging and hospitality expenses for
spouses who occasionally accompanied directors when they were traveling on
company business. Management believes that the expenditures were to Pismo
Coast Village's benefit.

CERTAIN BUSINESS RELATIONSHIPS
None.

(1)-(5) INDEBTEDNESS OF MANAGEMENT
None.

TRANSACTIONS WITH PROMOTERS
Not applicable.

DIRECTOR INDEPENDENCE
Our board of directors consists of shareholders of the Resort and therefore
are not considered to be "independent" as defined by Section 121A of the
American Stock Exchange Listing Standards. The board considers all relevant
facts and circumstances in its determination of independence of all members of
the board (including any relationships set forth in this Form 10-K under the
heading "Certain Related Person Transactions"). As disclosed above, the Audit
Committee, the Nominating Committee and the Personnel and
Compensation/Benefits Committee members are not considered to be independent.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The following table discloses the fees that the Company was billed for
professional services rendered by its independent public accounting firm,
Brown Armstrong Accountancy Corporation, in each of the last two fiscal years.

<TABLE>
<CAPTION>
                                                     Years ended
                                                     -----------
                                                     September 30,
                                                     -------------
                                                 2010           2009
                                                -------        -------
     <S>                                        <C>            <C>
     Audit fees (1)                             $50,150        $48,090
     Audit-related fees (2)                         -              -
     Tax fees (3)                                   -              -
     All other fees (4)                           1,950          4,260
                                                -------        -------
        Total                                   $52,100        $52,350
                                                =======        =======
</TABLE>

(1) Reflects fees billed for the audit of the Company's consolidated financial
statements included in its Form 10-K and review of its quarterly reports on
Form 10-Q.

(2) Reflects fees, if any, for consulting services related to financial
accounting and reporting matters.

(3) Reflects fees billed for tax compliance, tax advice and preparation of the
Company's federal tax return.

(4) Reflects fees, if any for other products or professional services not
related to the audit of the Company's consolidated financial statements and
review of its quarterly reports, or for tax services.


                                       43
------------------------------------------------------------------------------
<page>


(5) AUDIT COMMITTEE'S PREAPPROVAL POLICIES AND PROCEDURES
For the fiscal years ending September 30, 2010 and September 30, 2009, all
audit related services, tax services and other services were pre-approved by
the Audit Committee, which concluded that the provision of such services by
Brown Armstrong were compatible with the maintenance of that firm's
independence in the conduct of its auditing function.

(6) No effort expended on the principal accountant's engagement to audit the
registrant's financial statements for the most recent fiscal year was
attributed to work performed by persons other than the accountant's full-time,
permanent employees.

                                   PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

EXHIBITS AND INDEX OF EXHIBITS

1. Financial Statements included in this Form 10-K Report:

                      Description                          Page
---------------------------------------------------------------

Accountant's Report for 2010.................................16

Balance Sheets as of September 30, 2010 and 2009.............17

Statements of Income and Retained Earnings
 for the years ended September 30, 2010 and 2009.............18

Statements of Cash Flows
 for the years ended September 30, 2010 and 2009.............19

Notes to Financial Statements
 For the years ended September 30, 2010 and 2009.............20

Accountant's Report on Additional Information................29

Statements of Income (Unaudited)
 for the three months ended September 30, 2010 and 2009......30

2. Exhibits filed with this Form 10-K Report:

   Exhibit No.               Description of Exhibit
   -----------  --------------------------------------------------------------
     14         Code of Ethics

     31.1       Certification of the President of the Company pursuant to
                Section 302 of the Sarbanes-Oxley Act of 2002

     31.2       Certification of the Chief Executive Officer (principal
                executive officer) of the Company pursuant to Section 302 of
                the Sarbanes-Oxley Act of 2002

     31.3       Certification of the Chief Financial Officer (principal
                financial officer and principal accounting officer) of the
                Company pursuant to Section 302 of the Sarbanes-Oxley Act of
                2002

     32.1       Certification of the President of the Company Pursuant to 18
                U.S.C. Subsection 1350, as adopted Pursuant to Section 906 of
                the Sarbanes Oxley Act of 2002




                                       44
------------------------------------------------------------------------------
<page>


     32.2       Certification of the Chief Executive Officer (principal
                executive officer) of the Company pursuant to 18 U.S.C.
                Subsection 1350, as adopted pursuant to Section 906 of the
                Sarbanes Oxley Act of 2002

     32.3       Certification of the Chief Financial Officer (principal
                financial officer and principal accounting officer) of the
                Company pursuant to 18 U.S.C. Subsection 1350, as adopted
                pursuant to Section 906 of the Sarbanes Oxley Act of 2002

REPORTS ON FORM 8-K
Item 5.02 - DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS;
APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS
filed as an exhibit to Registrant's Form 8-K filed January 20, 2010 and
incorporated herein by reference.


                                       45
------------------------------------------------------------------------------
<page>


                                    SIGNATURES
                                    ----------


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

PISMO COAST VILLAGE, INC.

By: /S/ JERALD PETTIBONE                          Date: NOVEMBER 13, 2010
    Jerald Pettibone, President
    and Chairman of the Board

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

By: /S/ JAY JAMISON                               Date: NOVEMBER 13, 2010
    Jay Jamison, Chief Executive Officer,
    General Manager and Assistant Corporate Secretary
    (principal executive officer)

By: /S/ JACK WILLIAMS                             Date: NOVEMBER 13, 2010
    Jack Williams, Chief Financial Officer,
    Vice President - Finance and Director
    (principal financial officer and principal accounting officer)

By: /S/ JERALD PETTIBONE                          Date: NOVEMBER 13, 2010
    Jerald Pettibone, President
    and Chairman of the Board and Director

By: /S/ GLENN HICKMAN                             Date: NOVEMBER 13, 2010
    Glenn Hickman, Executive Vice President
    and Director

By: /S/ KURT BRITTAIN                             Date: NOVEMBER 13, 2010
    Kurt Brittain, Vice President - Secretary
    and Director

By: /S. RONALD NUNLIST                            Date: NOVEMBER 13, 2010
    Ronald Nunlist, Vice President - Operations
    and Director

By: /S/ LOUIS BENEDICT                            Date: NOVEMBER 13, 2010
    Louis Benedict, Director


                                       46
------------------------------------------------------------------------------
<page>


By: /S/ HARRY BUCHAKLIAN                          Date: NOVEMBER 13, 2010
    Harry Buchaklian, Director

By: /S/ RODNEY ENNS                               Date: NOVEMBER 13, 2010
    Rodney Enns, Director

By: /S/ DOUGLAS EUDALY                            Date: NOVEMBER 13, 2010
    Douglas Eudaly, Director

By: /S/ WILLIAM FISCHER                           Date: NOVEMBER 13, 2010
    William Fischer, Director

By: /S/ WAYNE HARDESTY                            Date: NOVEMBER 13, 2010
    Wayne Hardesty, Director

By: /S/ R. ELAINE HARRIS                          Date: NOVEMBER 13, 2010
    R. Elaine Harris, Director

By: /S/ DENNIS HEARNE                             Date: NOVEMBER 13, 2010
    Dennis Hearne, Director

By: /S/ TERRIS HUGHES                             Date: NOVEMBER 13, 2010
    Terris Hughes, Director

By: /S/ GARRY NELSON                              Date: NOVEMBER 13, 2010
    Garry Nelson, Director

By: /S/ GEORGE PAPPI, JR.                         Date: NOVEMBER 13, 2010
    George Pappi, Jr., Director

By: /S/ DWIGHT PLUMLEY                            Date: NOVEMBER 13, 2010
    Dwight Plumley, Director

By: /S/ GARY WILLEMS                              Date: NOVEMBER 13, 2010
    Gary Willems, Director


                                       47
------------------------------------------------------------------------------
<page>