[Federal Register Volume 66, Number 86 (Thursday, May 3, 2001)]
[Notices]
[Pages 22232-22233]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-11052]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60 Day-01-32]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 639-7090.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24, 
Atlanta, GA 30333. Written comments should be received within 60 days 
of this notice.

Proposed Project

    NIOSH Website for Kids and Teens--NEW--The National Institute for 
Occupational Safety and Health (NIOSH), Centers for Disease Control and 
Prevention (CDC). The mission of the National Institute for 
Occupational Safety and Health is to promote safety and health at work 
for all people through research and prevention.
    The goal of this project is to develop a more effective means of 
communicating NIOSH occupational safety and health (OSH) information to 
youth via the NIOSH Website for Kids and Teens. NIOSH research 
indicates that approximately 80% of youths are employed at some point 
before they leave high school. Research also indicates that despite 
being prevented by child labor laws from engaging in the most dangerous 
occupations, teens have a higher rate of injury per hour worked

[[Page 22233]]

than adults. Each year, 70 teens die from work injuries. Another 
200,000 are injured on the job each year. Of these, about 100,000 are 
injured seriously enough to require emergency room treatment.
    This project will identify effective promotional methods to assure 
a high level of awareness of the NIOSH Website for Kids and Teens among 
youth and to generate a high volume of first-time visitors to the 
website. This project will also develop enhanced website content to 
increase the relevance of the NIOSH Website for Kids and Teens for the 
youth audience and to insure repeated visits to the website. The Theory 
of Planned Behavior (TPB) will be used to guide the assessment of youth 
attitudes and intentions regarding the usage of an OSH website. This 
information will be used to tailor promotional messages to increase 
their appeal to youth who report that they would not be likely to visit 
an OSH website. The effectiveness of the tailored promotional messages 
will be contrasted with that of untailored messages.
    Due to significant differences in cognitive and emotional 
development, the youth audience targeted by this study will be 
segmented into three age groups, 5-8, 9-14, and 15-19. These age groups 
roughly correspond to elementary, middle, and high school. Different 
website content will be developed for each age group.
    Since youth from rural and urban backgrounds have different 
opportunities for employment, it is expected that youth from these two 
areas will have different OSH information needs. This study will 
recruit representative samples of youth from both rural and urban 
areas. Differences found between youth from these two areas will be 
used to tailor website content for each group. The impact of this 
tailoring will be assessed by systematically matching and mismatching 
this tailored content with representative samples of youth from each 
area.
    The aims of this project will be accomplished in three phases: 1) 
Representative samples from each of three targeted age groups (5-8, 9-
14, 15-19) will be surveyed regarding their preferences for website 
content, style, promotional channels, behavioral intentions, behavioral 
norms, and perceived behavioral constraints; 2) Pretesting of enhanced 
OSH website content and format developed by this study on 
representative samples of the targeted age groups and of promotional 
materials; 3) A promotional campaign using a 3 (elementary, middle, and 
high school age groups) X 2 (tailored promotional messages, untailored 
promotional messages) X 2 (rural, urban) design. Promotional messages 
will be placed in venues (such as magazines or television programs) 
that have youth oriented content. The effectiveness of these 
promotional channels and messages will be determined by monitoring the 
volume of visits to the respective internet portal pages for the NIOSH 
Website for Kids and Teens.
    Based on an entry level hourly wage of $5.15, the total cost to 
respondents is $15,450.

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                                                                           No. of        Average
                                                             No. of       responses    burden per       Total
         Type of survey            Type of respondents     respondents       per        response     burden  (in
                                                                         respondents   (in hours)      hours)
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Audience Need and Preference     Elementary, middle, and          750             1             2         1,500
 Survey.                          high school students.
Pretesting.....................  Elementary, middle, and          750             1             2         1,500
                                  high school students.
                                --------------------------------------------------------------------------------
    Total......................    .....................                                                  3,000
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    Dated: April 25, 2001.
Nancy Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 01-11052 Filed 5-2-01; 8:45 am]
BILLING CODE 4163-18-P