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# Fire and Life Safety Pictographs

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Did you know that more than 30 million adults in the U.S. can't read, write or do basic math above a third-grade level? Besides the literacy barriers, many cities have a wide range of languages spoken in their communities. How do we effectively deliver fire safety messages to people in any language and from diverse cultural backgrounds?

Pictographs can help overcome literacy barriers by communicating messages with pictures. These pictographs will help you to communicate fire safety messages to high-risk populations. Each was tested nationally with people who have low literacy, as well as those who speak Chinese, Hindi and Spanish — the nation’s largest immigrant groups.

## How to use pictographs

Present (view online or download) images contained in each pictograph to your audience in the order shown. This is the order that was tested for comprehension.

You can use these pictographs in educational outreach materials such as flyers, posters and banners. We also encourage you to share them on social media. Individual images in each pictograph are provided for you to download and use for any other outreach needs you may have.

## Select a category below

911 and first aid5 pictographs

Appliance and electrical5 pictographs

Bike, driving and road11 pictographs

Candles4 pictographs

Carbon monoxide4 pictographs

Cooking11 pictographs

Escape planning12 pictographs

Fall prevention7 pictographs

Heating6 pictographs

Holiday3 pictographs

Home fire sprinklers2 pictographs

Home safety3 pictographs

Hotels3 pictographs

Pools and swimming6 pictographs

Smoking5 pictographs

Smoke alarms7 pictographs

Stop, drop and roll2 pictographs

Wildfire and outdoor fires15 pictographs

## Pictograph templates

Use these templates to customize pictograph outreach materials for your community and brand them with your organization’s information.

### Instructions

          - Download a pictograph sequence or individual images that you would like to use.
          - Download a template and open it.
          - Title your material.
          - Select an image icon and follow the directions to add an image.
          - Customize your material at the bottom with your organization's logo and website, email or social media address.

### Download templates (PDF)

FlyerAdd up to 6 images on this 8.5" x 11" flyer.

PosterAdd up to 6 images on this 11" x 17" poster.

Horizontal bannerAdd an entire pictograph sequence on the 72" x 24" banner.

Vertical bannerAdd up to 6 images on this 24" x 36" banner.

Door hangerAdd up to 3 images on this 5" x 12" hanger.

Door hangerAdd 4 to 6 images on this 5" x 12" hanger.

Sample door hanger template with pictographs, title and branding added

Page last reviewed: Oct. 26, 2022

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