exv10w3w2






EXHIBIT 10.3.2

Translation




CERTAIN INFORMATION (INDICATED BY ASTERISKS) IN THIS EXHIBIT HAS

BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND

EXCHANGE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN

REQUESTED WITH RESPECT TO THE OMITTED PORTION.




Shanghai Media Group

2009 Advertisement Agency Agreement




No.: 2009-W014




          Party A: Shanghai Media Group; Shanghai Media Group Advertisement Operation Center (“Party A”)




          Party B: Beijing Shidai Charm Advertising Company Limited (“Party B”)




          WHEREAS:




          Having each been granted the opportunity to read this Contract, Party A and Party B hereby
expressly understand and acknowledge as follows:




          1. Shanghai Media Group and Shanghai Media Group Advertisement Operation Center together
constitute Party A. Shanghai Media Group Advertisement Operation Center is an entity which
centrally manages and operates, under the authorization of Shanghai Media Group, advertisement
placement matters in respect of the media owned by Shanghai Media Group, and which is authorized to
exercise the rights hereunder and perform the obligations hereunder;




          2. Beijing Shidai Charm Advertising Company Limited constitutes Party B. Party B is an
advertisement business entity which is lawfully organized in the People’s Republic of China, has
been duly registered with and approved by the industry and commerce administration, and is
permitted to engage in the business of placing advertisements in the media. Party B warrants that
it has the qualifications and ability to independently exercise its rights hereunder and perform
its obligations hereunder; and




          3. The Parties share the common wish of engaging in friendly cooperation and developing the TV
advertisement business.




          NOW, THEREFORE, in accordance with relevant provisions of the Contract Law of the People’s
Republic of China, the Advertising Law of the People’s Republic of China and other relevant laws
and regulations, based on the principle of honesty and creditworthiness, friendly cooperation and
mutual benefits, Party A and Party B hereby reach the following agreements in respect of the
placement by Party B in 2009 of advertisements on the TV channels owned by Shanghai Media Group:




          Article 1 Definitions




          For the purpose hereof, unless otherwise required by the context, the following words and
expressions shall have the following meanings:












 



2




          1. Contract Price. For the purpose hereof, the term “Contract Price” means the amount to be
paid by Party B to Party A in accordance with Article 4.1 hereof.




          2. Erroneous Broadcasting. For the purpose hereof, the term “Erroneous Broadcasting” means the
broadcasting by Party A of the advertisements of Party B with an error of version, date, time slot,
channel, etc.




          3. Omitted Broadcasting. For the purpose hereof, the term “Omitted Broadcasting” means a
failure to broadcast the advertisement booked by Party B.




          4. Ceased Broadcasting. For the purpose hereof, the term “Ceased Broadcasting” means a
cessation by Party A of advertisement broadcasting due to force majeure or such causes as set out
in Article 6.5 hereof.




          Article 2 Term of Contract




          The term of this Contract shall commence as from January 1, 2009 and expire as of December 31,
2009.




          Article 3 Scope of Contract




          Party B shall purchase from Party A the operational right of developing domestic Direct
Customers on the channel of Dragon TV, as more fully set out below:




          (1) Hard-Sell Advertisement Component




          a total of ***** minutes during 6:00-18:00 each day; and a total of ***** minutes during
18:00-24:30 each day (as more fully set out in the Exhibit hereto)




          (2) Event Sponsorship Marketing Component




          i. Sponsorship Marketing for Large Events. This means sponsorship in the form of naming right,
special broadcasting sponsorship, product endorsement, etc. in relation to variety show programs
(events) which are broadcast on a seasonal basis (as more fully set out in the Exhibit hereto); and




          ii. Sponsorship Marketing for Certain Regular Programs. This means the non-conventional
advertising forms (such as “naming right sponsorship”, “special broadcasting sponsorship”) in
relation to regular programs in the 2009 broadcasting schedule which are permitted by relevant
policies and regulations to run such forms of advertisements (the details of such programs are more
fully set out in the Exhibit hereto).




          (3) Definition of “Direct Customers”.




          “Direct Customers” means advertisers other than those for which a 4A advertising firm has
acted as their agent.




          Article 4 Contract Price, Performance Security Deposit and Method of Payment




          4.1 The Contract Price to be paid by Party B for the purchase of the advertisement operation
right hereunder shall be RMB ***** (*****).












 



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	 	4.2 Party B shall pay the Contract Price without delay in accordance with the following
schedule:
	 
	 	January, 2009:

	 	RMB*****
	 	February, 2009:

	 	RMB*****
	 	March, 2009:

	 	RMB*****
	 	April, 2009:

	 	RMB*****
	 	May, 2009:

	 	RMB*****
	 	June, 2009:

	 	RMB*****
	 	July, 2009:

	 	RMB*****
	 	August, 2009:

	 	RMB*****
	 	September, 2009:

	 	RMB*****
	 	October, 2009:

	 	RMB*****
	 	November, 2009:

	 	RMB*****
	 	December, 2009:

	 	RMB*****






          NOTE: The payment dates for the above payments shall all fall no later than the
25th day of each month. The performance security deposit to be separately paid by Party
B may be used, and shall only be used, to set off against the relevant amounts of the Contract
Price of the last two months of the term of the contract.




          4.3 Within one week from the execution hereof, Party B shall pay a sum of RMB***** to Party A
as the performance security deposit for its purchase of the advertising operation right hereunder.
If Party B fails to timely pay the full amount of such performance security deposit on a lump-sum
basis, Party A shall have the right to immediately terminate this Contract.




          4.4 Party B agrees that Party A may directly deduct from its performance security deposit the
advertisement broadcasting fee and such liquidated damages, indemnities and any other outstanding
payment as set out in Article 6. Party B shall make up the deducted performance security deposit
within 10 days from such deduction, failing which Party A shall have the right to proceed in
accordance with Article 6.3 hereof.




          4.5 If Party B fails to pay in full the Contract Price, Party A shall have the right to treat
the performance security deposit as the money to set off the unpaid portion of the Contract Price.
Where such performance security deposit is not sufficient to cover such unpaid portion of the
Contract Price, Party A may separately claim the same from Party B.




          Article 5 Rights and Obligations of the Parties




          5.1 Party A shall be entitled to review the relevant qualifications of Party B before the
entry into of this Contract and Party B shall be obligated to truthfully provide relevant documents
to Party A in accordance with relevant requirements of the state and shall be held legally liable
for the truthfulness of such documents.




          5.2 Subject to written consent of Party A, Party B may exercise its rights in accordance with
the principle of “independent promotion, independent pricing and independent












 



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operation” in the programs in respect of which Party B has the operation right as an agent
hereunder, provided that Party B shall cooperate with the special requests imposed by Party A on
the broadcasting of relevant brand advertisements in light of the requirements of relevant laws,
regulations and policies, the need for public opinion guidance management or the need to stabilize
or safeguard market order.




          5.3 Party B covenants that during the course of the operations conducted by it in 2009 as an
agent hereunder, it shall refrain from applying the CPRP, or cost per rating point method to its
customers and shall safeguard the stability of the pricing system in conjunction with Party A.




          5.4 The Parties shall separately determine, by way of advertisement placement and broadcasting
booking orders, the lengths and positions of the advertisements to be actually placed and
broadcasted during the performance of this Contract. The booking orders of Party B shall in
principle be in the form of an original copy duly signed by the business personnel of Party B and
affixed with the corporate seal of Party B. Party B shall provide the name list of such business
personnel to Party A for its confirmation and recordal. If Party B makes the order by fax, then, in
addition to the signature and sealing as required of the original copy of an order, such faxed copy
shall also clearly set out the fax number and the transmission time. A booking order will become
effective immediately upon confirmation, signature and sealing by the business personnel of Party
A.




          5.5 The Parties agree that the broadcasting of advertisements hereunder during each day or
period shall be based on the program play-out schedule of the day of broadcasting. Where Party B
fails to provide the advertisement schedule, or where Party B provides an advertisement schedule
with advertisement broadcasting times different from the advertising operation time of such day or
period as notified by Party A to Party B in accordance with this Contract, Party B shall be deemed
to have used its advertising operation right in respect of such day or period in full conformity
with this Contract.




          5.6 The advertisements provided by Party B shall comply with the Advertising Law of the
People’s Republic of China and relevant laws and regulations and shall not violate any prior right
of any third party. Party B shall furnish to Party A relevant certificates and approvals issued by
relevant competent authorities. Medical advertisements shall be subject to review and approval by
relevant authorities of Shanghai City. Party B further agrees to strictly abide by relevant
requirements of relevant competent authorities of the state on the placement and broadcasting of
advertisements as well as the Advertisement Placement and Broadcasting Instructions issued by Party
A. Otherwise, Party A shall have the right to decline the broadcasting of such advertisements and
Party B shall bear all losses arising therefrom. Party B shall be responsible for any economic and
legal liabilities resulting from any political mistake or breach of relevant regulations arising
after the broadcasting of any advertisement. Party A shall not be held liable, on account of its
act of review, for the lawfulness and truthfulness of the content of any advertisement or any
consequence arising from such advertisement.




          5.7 Party A shall have the right to review the sample tapes of advertisements in terms of
their content, expressive form, technical standard, etc and to demand Party B to make












 



5



modifications to sample tapes of advertisements which contain contents and expressive forms
that are in violation of applicable laws, regulations and rules or which fail to meet technical
standards. Unless and until such modifications are made, Party A shall have the right to refuse the
broadcasting of the same and Party B shall bear all losses arising therefrom.




          5.8 The advertisement broadcasting tapes and advertisement placement and broadcasting orders
of Party B shall be delivered to Party A ten days before the broadcasting date and Party B shall be
liable for the broadcasting delay arising out of its failure to deliver the same. The advertisement
broadcasting tapes shall be consistent with the sample tapes of advertisement which have been
previously provided to, and approved by, Party A and shall equally be consistent with the version
indicated in the relevant advertising placement and broadcasting order, failing which Party B shall
be responsible for all liabilities arising therefrom. A tape number shall be applied for in
relation to an advertisement before it is broadcasted, and the booking order shall state not only
the relevant version or the relevant brand but shall also state the relevant tape number, which
shall have the overruling effect. If the booking order of Party B contains the brand or version
information only and does not contain the tape number information, Party A shall have the right to
refuse to broadcast the advertisement and Party B shall bear all losses arising therefrom.




          5.9 Any modification or cancellation by Party B of an advertisement order shall be notified by
way of a signed written notice to Party A seven business days before the broadcasting date of the
advertisement and shall obtain written consent of Party A. If such notice is provided to Party A
four business days before the broadcasting date of the advertisement and if Party A grants its
consent, Party B shall pay to Party A a fee equal to *****% of the modified or cancelled portion of
the original order. No advertisement order may be modified or cancelled three business days before
its broadcasting date.




          5.10 Any objection by Party B to the broadcasting of an advertisement shall be made in writing
within 15 business days from the agreed broadcasting time of the advertisement and shall be
accompanied by written and taped broadcasting monitoring documents issued by an authoritative
broadcasting monitoring company acceptable to the Parties. If Party B has not made any written
objection within such 15 business days, the broadcasting of such advertisement shall be deemed
accurate and valid. Party A may at the request of Party B issue a broadcasting completion
certificate within 30 days from the broadcasting date of an advertisement.




          5.11 Party B shall timely make the payments agreed hereunder. Party B shall not demand a
reduction of the agreed total Contract Price on grounds of insufficient advertisement business
development or any other reasons.




          5.12 Party B undertakes to place without delay the advertisements in accordance with the
requirements set out herein within the times and deadlines agreed herein. Party A will not
broadcast any advertisement which has missed such time and deadline.




          5.13 During its performance of the advertising agency contract hereunder, Party B shall be
responsible for resolving, and shall assume relevant liabilities for, any creditor rights,












 



6



debt or other economic disputes arising as a result of reasons attributable to Party B or its
customers, or any suit or dispute arising after the broadcasting of any advertisement.




          5.14 During its conduct of the advertising agency operations hereunder, Party B shall give
Party A a written notice of any of its change in equity interests, material asset disposal,
lawsuits and other material matters, as well as any material project cooperation, mortgage creation
or loan extension and like economic activities in relation to a third party and shall provide
relevant documents together with such notice. Party A reserves the right to pursue Party B for its
failure to comply with this notice obligation.




          Article 6 Breach of Contract Liabilities




          6.1 Party B agrees that it shall immediately notify Party A of any of its breaches of the
foregoing provisions and shall timely take actions to duly remedy the same; and that it shall
solely assume all relevant losses, responsibilities, obligations and expenses and breach of
contract liabilities; and that Party A shall have the right to immediately terminate this Contract.




          6.2 Upon its entry into force, this Contract shall not be unduly modified or terminated by
neither of the Parties. In addition to complying with laws and relevant contractual provisions, any
termination or modification of this Contract shall be subject to the mutual agreement of the
Parties and shall be effected by a separate supplementary agreement to be entered into by the
Parties in accordance with law. Failure to comply with the foregoing sentence shall be deemed a
breach of this Contract. In addition to its right to request the breaching Party to continue to
perform this Contract, the non-breaching Party shall also have the right to demand the breaching
Party to pay liquidated damages equal to *****% of the portion of the Contract Price which remains
to be performed.




          6.3 Party B shall make the payments in accordance with this Contract. Late payment by Party B
shall entitle Party A to cease the broadcasting of Party B’s advertisements and ultimately, to
unilaterally terminate this Contract without a refund of the performance security deposit to Party
B. In addition, Party A shall be entitled to request Party B to pay to it a late payment penalty
equal to *****% of the aggregate sum of late payment for each day of delay until full settlement of
such late payment. If a payment by Party B becomes overdue for more than 30 days, Party B shall, in
addition to the late payment penalty, pay to Party A late payment damages equal to *****% of the
overdue payment.




          6.4 If Party B is breach of Article 5.3 hereof, Party B shall assume breach of contract
liabilities and forfeit the performance security deposit and Party A shall be entitled to
immediately terminate this Contract.




          6.5 Party A shall broadcast Party B’s advertisements in accordance with this Contract. In the
event of an Erroneous Broadcasting or a Omitted Broadcasting, Party A will make up the broadcasting
in accordance with the principle of “One Make-up Broadcasting for One Erroneous Broadcasting; Two
Make-up Broadcastings for One Omitted Broadcasting”, with the make-up broadcasting time slots to be
arranged for by Party A in accordance with the program schedule. However, if, due to a change in
the programs of the various TV channels












 



7



owned by SMG, the order of a superior authority, or a mechanical failure and like reasons, a
program or its broadcasting time or channel has been modified and has thereby made it impossible to
broadcast an advertisement or has thereby resulted in an inconsistency between the actual
broadcasting of the advertisement and its booking order, no breach shall be deemed to have
occurred.




          Article 7 Independent Contractors




          7.1 The Parties hereto are independent contractors and no joint venture, partnership or
employment relationship is created between the Parties. No Party or any of its employees or agents
may conduct, or attempt to conduct, business on behalf of the other Party as a partner,
representative, employee or otherwise or represent itself as such either explicitly or implicitly.




          7.2 Without written consent of Party A, Party B may not carry out external publicity
activities by representing itself as a sponsorship partner or sponsor of the programs of Party A,
nor shall it use the names, logos or other marks of Party A or SMG.




          Article 8 Contractual Effect




          8.1 Without written consent of Party A, Party B may not assign this Contract or any of its
rights and obligations hereunder. Where Party B is found to have made such an assignment without
authorization, Party B shall forfeit the performance security deposit and Party A shall be entitled
to immediately terminate this Contract.




          8.2 The following documents shall have the same legal force as this Contract:



(1) Advertisement placement booking orders;



(2) The last released 2009 standard advertising prices list (in the event of any change, the
standard price/s released by Party A immediately thereupon shall apply);



(3) Advertisement Placement and Broadcasting Instructions;



(4) Details on the 2009 Dragon TV Domestic Direct Customers Development Agency Work;



(5) Hard-Sell Advertisement Resources Table; and



(6) Notes on the Advertising Resources Table.




          Article 9 Force Majeure




          If, due to earthquake, typhoon, flood, fire, the order of a superior authority and other force
majeure events, a Party is prevented from continuing to perform this Contract, the Parties shall
terminate this Contract without liability to each other, provided that the affected Party shall
have timely notified the other Party upon occurrence of the force majeure event.




          Article 10 Dispute Resolution




          Upon effectiveness of this Contract, any dispute arising out of its performance shall be
resolved by the Parties through amicable consultations, failing which, such dispute may be
submitted by the Parties to the People’s Court of the place of performance of this Contract.













 



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          Article 11 Effectiveness




          11.1 This Contract shall be made in Chinese in four originals, with each of the Parties
holding two copies thereof. Each copy shall have the same legal force.




          11.2 This Contract shall become effective on the date when it is signed and sealed by each of
the Parties.




	 	 	 
	Party A:

	 	Party B:
	Shanghai Media Group;

	 	Beijing Shidai Charm Advertising
	Shanghai Media Group

	 	Company Limited
	Advertisement Operation Center
	 	 
	 
	 	 
	By:

	 	By:
	(Seal)

	 	(Seal)
	 
	 	 
	Date:

	 	Date:












 



9


Exhibit I

Details on the 2009 Dragon TV Domestic Direct Customers Development Agency Work




(No: 2009-W014)



WHEREAS, Shanghai Media Group and Shanghai Media Group Advertising Operation Center (“Party A”) and
Beijing Shidai Charm Advertising Company Limited (“Party B”) have entered into an agency contact
pursuant to which Party B shall represent Party A in the handling of the 2009 Dragon TV domestic
Direct Customers development work (“Main Contract”), Party A and Party B agree as follows as to the
details of the agency work in respect of the advertising time slots covered thereunder:





	1.	 	With respect to the program spaces of Dragon TV as of date of execution of this Exhibit,
Party B shall have the right (during the term hereof ) to operate the advertising time slots
set out in the table hereto (See Dragon TV Advertising Resources Table, as contracted for by
Charm; and the “Notes on the Advertising Resources Table”).
	 
	2.	 	Subject to the terms and conditions of the Main Contract, Party A agrees to grant the
advertising agency operation right in respect of the advertising programs and time slots set
out in the attachment to Party B, which shall carry out, as an agent, the Dragon TV domestic
direct customers development work.
	 
	3.	 	Direct Customers shall mean advertisers other than those for which a 4A advertising company
has acted as their agent. The development and operation right in respect of 4A customers
**************************************************** shall belong to Party B.
	 
	4.	 	In the event of a program adjustment, provided that the total daily advertising volume shall
remain unchanged, the advertising time slots of the original program shall be dealt with
within the framework of the newly-adjusted program. In the event of a change to the program
spaces during the term of the Contract, the new advertising time slots to be made available to
Party B shall be determined by the Parties through consultations, provided that the total
daily advertising volume shall remain unchanged.
	 
	5.	 	The hard-sell advertising (including special naming right sponsorship) time operated by Party
B in all of the programs has been included within the total daily advertising volume and no
extra time will be separately provided for. In addition, the broadcasting of special form
advertisements shall be based on the actual times of broadcasting of the relevant program.
	 
	6.	 	Party B shall pay the expenses for the preparation of special form advertisements for
certain programs of Dragon TV, including the naming right, sponsorship and special
broadcasting sponsorship, studio background board, stage cards, product layout, stage’s
surrounding decoration and other special forms of advertising.
	 
	7.	 	The special form advertisements for the programs set out in the table attached hereto,
including without limitation, the naming right, sponsorship and special broadcasting
sponsorship, studio background board, stage cards, product layout, stage’s surrounding










 



10


	 	 	decoration and like rights and interests, shall not interfere with the broadcasting of the
programs and the implementation of such special form advertisements shall receive prior written
approval of Dragon TV and the Advertising Operation Center.





	 	 	 
	Party A:

	 	Party B:
	Shanghai Media Group;

	 	Beijing Shidai Charm Advertising
	Shanghai Media Group

	 	Company Limited
	Advertisement Operation Center
	 	 
	 
	 	 
	Legal Representative/

	 	Legal Representative/
	Authorized Representative:

	 	Authorized Representative:
	(Signature)

	 	(Signature)
	(Seal)

	 	(Seal)
	 
	 	 
	Date:

	 	Date:












 



11


Exhibit II Hard-Sell Advertising Resources Table







	T/WMon.Tues.Wed.Thurs.Fri.Sat.Sun.W/T778899Endingmusic/songsoftselladEndingmusic
/songsoftsellad10101111121213131414Endingmusic/songsoftselladendingmusic/songso
ftselladEndingmusic/songsoftsellad1515endingmusic/songsoftselladVarietyShow
(Recordedbroadcast)(Middleofshow)(1.5m+1.5m+1.5m+1.5m+1.5m+1.5m+1.5m)
Endingmusic/songsoftsellad16Endingmusic/songsoftsellad161717SpecialReport
(Before;1.5m)CarWorld(Before;1.5m)(Middle;(Middle;1.5m)1.5m)18181919











 



12






	2020212122222323Brainstorming(Middle;3m+3m)YangLanOneonOne
(Middle;3m+3m)00LateNightTheatre(Episode1)LateNightTheatre
(Episode1)1Endingmusic/songsoftsellad1LateNightTheatre(Episode2)
Endingmusic/songsoftselladEndingmusic/songsoftselladLateNightTheatre
(Episode2)2:00-6:002(MaintenanceTime)LateNightTheatre(Episode3)
2Endingmusic/songsoftselladLateNightTheatre(Episode4)LateNightTheatre
(Episode3)33LateNightTheatre(Episode4)LateNightTheatre(Episode5)44LateNight
Theatre(Episode5)LateNightTheatre(Episode6)LateNightTheatre(Episode6)55Late
NightTheatre(Episode7)LateNightTheatre(Episode7)6Endingmusic/songsoftsellad;
16m6LateNightTheatre(Episode8)(insert1*+Endofshow1*)Endingmusic/songsoftselladLate
NightTheatre(Episode8)(Aftersong1.5m+insert1+endshow3m)











 



13


Exhibit III Notes on the Advertising Resources Table





	1.	 	The First Advertising Positions in the hard-sell advertising slots made available to Party B
in the table above shall be possessed by Party B.
	 
	2.	 	In addition to the hard-sell advertising time slots, Party B shall also have soft-sell rights
and interests in respect of part of the externally-produced programs and shall have the right
to operate non-conventional advertising forms, such as “naming right sponsorship” and “joint
sponsorship” , in respect of “Look East”, “ Dragon News”, “Dragon Night News”, “In Depth 105”,
“Extraordinary Memories”, “Ke Fan Listens” “Morning Theatre”, “Afternoon Theatre”, “Weekend
Theatre” and “Golden Theatre”.
	 
	3.	 	Party B shall have the right to operate one “special broadcasting sponsorship (equivalent to
joint sponsorship)” in respect of “Yang Lan One on One” and “Brainstorming”.
	 
	4.	 	Party B shall have the discretionary right to arrange for hard-sell advertising resources to
exploit its soft-sell rights and interests related to “special broadcasting sponsorship”,
including the display of the legend of “special broadcasting sponsored by XXX” and end of show
acknowledgements.
	 
	5.	 	Party B shall have the right to operate sponsorships in the form of naming right, special
broadcasting sponsorship, product endorsement, etc., in respect of the large event programs
“Expo Universelle Gala”, “Ball Party” and “Ideal Couple”.
	 
	6.	 	The Parties will jointly promote the development of novel advertisement-carrying resources on
the basis of the current program space arrangement, with the relevant operation rights and
interests to be separately determined and reasonably allocated by the Parties in accordance
with the basic principles set out in the Contract.










 



14







Dragon TV Channel Advertising Prices List

(Effective as of January 1, 2009)




	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	RMB Per Run
	Broadcasting Time	 	Name of Program	 	5 Sec.	 	15 Sec.	 	30 Sec.
	Circa 07:10-08:50	 	Look East (Middle)
	 	 	6000	 	 	 	12000	 	 	 	20000	 
	Circa 09:10-11:55	 	Morning Theatre (After beginning of show) (Mondays-Fridays)
	 	 	7500	 	 	 	15000	 	 	 	25000	 
	Circa 09:10-11:55	 	Morning Theatre (Middle of show) (Mondays-Fridays)
	 	 	8400	 	 	 	16800	 	 	 	28000	 
	Circa 09:10-11:55	 	Morning Theatre (Before end of show) (Mondays-Fridays)
	 	 	7500	 	 	 	15000	 	 	 	25000	 
	Circa 08:40-11:50	 	Weekend Theatre (After beginning of show) (Saturdays-Sundays)
	 	 	7800	 	 	 	15600	 	 	 	26000	 
	Circa 08:40-11:50	 	Weekend Theatre (Middle of show) (Saturdays-Sundays)
	 	 	9000	 	 	 	18000	 	 	 	30000	 
	Circa 08:40-11:50	 	Weekend Theatre (Before end of show) (Saturdays-Sundays)
	 	 	7800	 	 	 	15600	 	 	 	26000	 
	Circa 12:00	 	Global News (Before)
	 	 	9000	 	 	 	18000	 	 	 	30000	 
	Circa 12:10-12:15	 	Global News (Middle)
	 	 	10500	 	 	 	21000	 	 	 	35000	 
	Circa 12:40-17:55	 	Afternoon Theater (After beginning of show) (Mondays-Fridays)
	 	 	7500	 	 	 	15000	 	 	 	25000	 
	Circa 12:40-17:55	 	Afternoon Theater (Middle of show) (Mondays-Fridays)
	 	 	8400	 	 	 	16800	 	 	 	28000	 
	Circa 12:40-17:55	 	Afternoon Theatre (Before end of show) (Mondays-Fridays)
	 	 	7500	 	 	 	15000	 	 	 	25000	 
	Circa 12:40	 	Approach Them (Before)(Saturdays)/ Ke Fang Listens (Before) (Sundays)
	 	 	7500	 	 	 	15000	 	 	 	25000	 
	Circa 12:55	 	Approach Them (Middle)(Saturdays)/ Ke Fang Listens (Middle) (Sundays)
	 	 	8400	 	 	 	16800	 	 	 	28000	 
	Circa 13:05-15:25	 	Weekend Theatre (After beginning of show) (Saturdays-Sundays)
	 	 	7800	 	 	 	15600	 	 	 	26000	 
	Circa 13:05-15:25	 	Weekend Theatre (Middle of show) (Saturdays-Sundays)
	 	 	9000	 	 	 	18000	 	 	 	30000	 
	Circa 13:05-15:25	 	Weekend Theatre (Before end of show) (Saturdays-Sundays)
	 	 	7800	 	 	 	15600	 	 	 	26000	 
	Circa 15:20-17:20	 	Variety Show (Recorded broadcast) (Middle) (Saturdays-Sundays)
	 	 	9000	 	 	 	18000	 	 	 	30000	 
	Circa 17:35	 	China Policy Coverage (Before) (Sundays)/ Car World (Before) (Sundays)
	 	 	9000	 	 	 	18000	 	 	 	30000	 
	Circa 18:00	 	True Feelings, True Record (Before)(Mondays-Fridays)/ Entertainment Wujiandao (Before) (Saturdays-Sundays)
	 	 	11400	 	 	 	22800	 	 	 	38000	 
	Circa 18:15	 	True Feelings, True Record (Middle)(Mondays-Fridays)/ Entertainment Wujiandao (Middle) (Saturdays-Sundays)
	 	 	12000	 	 	 	24000	 	 	 	40000	 
	Circa 18:30	 	Dragon News (Before)
	 	 	12000	 	 	 	24000	 	 	 	40000	 
	Circa 18:40-18:50	 	Dragon News (Middle)
	 	 	21000	 	 	 	42000	 	 	 	70000	 
	Circa 19:00	 	Syndicated News Broadcasting (Before)
	 	 	21000	 	 	 	42000	 	 	 	70000	 
	Circa 19:30	 	Syndicated News Broadcasting (After)
	 	 	25200	 	 	 	50400	 	 	 	84000	 
	Circa 19:35	 	Golden Theatre 1 (After beginning of show)
	 	 	25200	 	 	 	50400	 	 	 	84000	 
	Circa 20:25	 	Golden Theatre 1 (Before end of show)
	 	 	28800	 	 	 	57600	 	 	 	96000	 
	Circa 20:35	 	Golden Theatre 2 (After beginning of show) (Mondays-Fridays)
	 	 	35400	 	 	 	70800	 	 	 	118000	 
	Circa 21:00	 	Golden Theatre 2 (Before end of show) (Mondays-Fridays)
	 	 	25200	 	 	 	50400	 	 	 	84000	 
	Circa 21:15	 	Golden Theatre 3 (After beginning of show) (Mondays-Fridays)
	 	 	27000	 	 	 	54000	 	 	 	90000	 
	Circa 21:35	 	Golden Theatre 3 (Middle of show) (Mondays-Fridays)
	 	 	38400	 	 	 	76800	 	 	 	128000	 
	Circa 21:50	 	Golden Theatre 3 (Before end of show) (Mondays-Fridays)
	 	 	32400	 	 	 	64800	 	 	 	108000	 
	Circa 20:30-21:55	 	Changtai Variety Show (Middle) (Saturdays)/Jibo Variety Show (Middle) (Sundays)
	 	 	38400	 	 	 	76800	 	 	 	128000	 
	 	 	Ball Party (National Edition; Season II) (Middle) (Sundays)
	 	 	60000	 	 	 	120000	 	 	 	200000	 
	Circa 22:00	 	Dragon Night News (Before)
	 	 	32400	 	 	 	64800	 	 	 	108000	 
	Circa 22:00-22:25	 	Dragon Night News (Middle)
	 	 	36000	 	 	 	72000	 	 	 	120000	 
	Circa 22:30	 	Weather Forecast (Before)
	 	 	21600	 	 	 	43200	 	 	 	72000	 
	Circa 22:40	 	Dubo Theatre 1 (After beginning of show) (Mondays-Fridays)
	 	 	20400	 	 	 	40800	 	 	 	68000	 
	Circa 23:00	 	Dubo Theatre 1 (Middle of show) (Mondays-Fridays)
	 	 	21000	 	 	 	42000	 	 	 	70000	 
	Circa 23:20	 	Dubo Theatre 1 (Before end of show) (Mondays-Fridays)
	 	 	19500	 	 	 	39000	 	 	 	65000	 
	Circa 23:40	 	Dubo Theatre 2 (After beginning of show) (Mondays-Fridays)
	 	 	15600	 	 	 	31200	 	 	 	52000	 
	Circa 24:00	 	Dubo Theatre 2 (Middle of show) (Mondays-Fridays)
	 	 	16500	 	 	 	33000	 	 	 	55000	 
	Circa 00:20	 	Dubo Theatre 2 (Before end of show) (Mondays-Fridays)
	 	 	15600	 	 	 	31200	 	 	 	52000	 
	Circa 22:35-23:15	 	Extraordinary Memories (Middle) (Saturdays)/In Depth 105 (Middle) (Sundays)
	 	 	19500	 	 	 	39000	 	 	 	65000	 












 



15


	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	RMB Per Run
	Broadcasting Time	 	Name of Program	 	5 Sec.	 	15 Sec.	 	30 Sec.
	Circa 23:30	 	Yang Lan One on One (Before) (Saturdays)/Brainstorming (Before) (Sundays)
	 	 	10800	 	 	 	21600	 	 	 	36000	 
	Circa 23:45-00:10	 	Yang Lan One on One (Middle) (Saturdays)/Brainstorming (Middle) (Sundays)
	 	 	16800	 	 	 	33600	 	 	 	56000	 
	Circa 00:30	 	Late Night Theatre (Before)
	 	 	3600	 	 	 	7200	 	 	 	12000	 
	Circa 00:30-07:00	 	Late Night Theatre (Middle of show)
	 	 	3600	 	 	 	7200	 	 	 	12000	 





Notes:





	 	•	 	Specific designation of the first position or last position is subject to a 20%
surcharge; specific designation of the second position or the penultimate position is
subject to a 10% surcharge; specific designation of the third position or the position
preceding the penultimate position is subject to 15% surcharge; specific designation of all
other positions is subject to a 20% surcharge.
	 
	 	•	 	Prices for advertisements of a non-conventional length shall be calculated as follows:
20 seconds = 30seconds * 80%; 10 seconds =30seconds*40%; 5seconds= 30 seconds * 30%
	 
	 	•	 	For the months of January, September and December of 2009, all advertisement positions
are subject to a surcharge of 10%.