Exhibit 10.1

     

    
      
        
          	
                   DRINKS
      AMERICAS INCENTIVE STOCK
PLAN

                


        

      

    

     

    This
DRINKS
AMERICAS 2010 Incentive Stock Plan (the "Plan") is designed to retain
directors, executives and selected employees and consultants and reward them for
making major contributions to the success of the Company.  These
objectives are accomplished by making long-term incentive awards under the Plan
thereby providing Participants with a proprietary interest in the growth and
performance of the Company.

    


    
      	
              1.

            	
              Definitions.

            


    

    


    
      	 	
              (a)

            	
              "Board"
      - The Board of Directors of the
Company.

            


    

     

    
      	 	
              (b)

            	
              "Code" -
      The Internal Revenue Code of 1986, as amended from time to
      time.

            


    

     

    
      	 	
              (c)

            	
              "Committee"
      - The Compensation Committee of the Company's Board, or such other
      committee of the Board that is designated by the Board to administer the
      Plan, composed of not less than two members of the Board all of whom are
      disinterested persons, as contemplated by Rule 16b-3 ("Rule
      16b-3") promulgated under the Securities Exchange Act of 1934, as
      amended (the "Exchange
      Act").

            


    

     

    
      	 	
              (d)

            	
              "Company"
      – Drinks Americas Holdings, Ltd. and its subsidiaries including
      subsidiaries of subsidiaries.

            


    

     

    
      	 	
              (e)

            	
              "Exchange
      Act" - The Securities Exchange Act of 1934, as amended from time to
      time.

            


    

     

    
      	 	
              (f)

            	
              "Fair Market
      Value" - The fair market value of the Company's issued and
      outstanding Stock as determined in good faith by the Board or
      Committee.

            


    

     

    
      	 	
              (g)

            	
              "Grant"
      - The grant of any form of stock option, stock award, or stock purchase
      offer, whether granted singly, in combination or in tandem, to a
      Participant pursuant to such terms, conditions and limitations as the
      Committee may establish in order to fulfill the objectives of the
      Plan.

            


    

     

    
      	 	
              (h)

            	
              "Grant
      Agreement" - An agreement between the Company and a Participant
      that sets forth the terms, conditions and limitations applicable to a
      Grant.

            


    

     

    
      	 	
              (i)

            	
              "Option"
      - Either an Incentive Stock Option, in accordance with Section 422 of
      Code, or a Nonstatutory Option, to purchase the Company's Stock that may
      be awarded to a Participant under the Plan. A Participant who receives an
      award of an Option shall be referred to as an "Optionee."

            


    

     

    
      	 	
              (j)

            	
              "Participant"
      - A director, officer, employee or consultant of the Company to whom an
      Award has been made under the
Plan.

            


    


    
      
         


      

      
        
           

        

        
          

        

      

      
         


      

    


    
      	 	
              (k)

            	
              "Restricted
      Stock Purchase Offer" - A Grant of the right to purchase a
      specified number of shares of Stock pursuant to a written agreement issued
      under the Plan.

            


    

     

    
      	 	
              (l)

            	
              "Securities
      Act" - The Securities Act of 1933, as amended from time to
      time.

            


    

     

    
      	 	
              (m)

            	
              "Stock"
      - Authorized and issued or unissued shares of common stock of the
      Company.

            


    

     

    
      	 	
              (n)

            	
              "Stock
      Award" - A Grant made under the Plan in stock or denominated in
      units of stock for which the Participant is not obligated to pay
      additional consideration.

            


    

    


    
      	
              2.

            	
              Administration.
      The Plan shall be administered by the Board, provided however, that the
      Board may delegate such administration to the Committee. Subject to the
      provisions of the Plan, the Board and/or the Committee shall have
      authority to (a) grant, in its discretion, Incentive Stock Options in
      accordance with Section 422 of the Code, or Nonstatutory Options, Stock
      Awards or Restricted Stock Purchase Offers; (b) determine in good faith
      the fair market value of the Stock covered by any Grant; (c) determine
      which eligible persons shall receive Grants and the number of shares,
      restrictions, terms and conditions to be included in such Grants; (d)
      construe and interpret the Plan; (e) promulgate, amend and rescind rules
      and regulations relating to its administration, and correct defects,
      omissions and inconsistencies in the Plan or any Grant; (f) consistent
      with the Plan and with the consent of the Participant, as appropriate,
      amend any outstanding Grant or amend the exercise date or dates thereof;
      (g) determine the duration and purpose of leaves of absence which may be
      granted to Participants without constituting termination of their
      employment for the purpose of the Plan or any Grant; and (h) make all
      other determinations necessary or advisable for the Plan's administration.
      The interpretation and construction by the Board of any provisions of the
      Plan or selection of Participants shall be conclusive and final. No member
      of the Board or the Committee shall be liable for any action or
      determination made in good faith with respect to the Plan or any Grant
      made thereunder.

            


    

    


    
      	
              3.

            	
              Eligibility.

            


    

    


    
      	
            	
              (a)

            	
              General:  The
      persons who shall be eligible to receive Grants shall be directors,
      officers, employees or consultants to the Company. The term consultant
      shall mean any person, other than an employee, who is engaged by the
      Company to render services and is compensated for such services. An
      Optionee may hold more than one Option. Any issuance of a Grant to an
      officer or director of the Company subsequent to the first registration of
      any of the securities of the Company under the Exchange Act shall comply
      with the requirements of Rule
16b-3.

            


    

    


    
      	
            	
              (b)

            	
              Incentive Stock
      Options:  Incentive Stock Options may only be issued to
      employees of the Company. Incentive Stock Options may be granted to
      officers or directors, provided they are also employees of the Company.
      Payment of a director's fee shall not be sufficient to constitute
      employment by the Company.

            


    


    
      
         


      

      
        - 2
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    The Company shall not grant an
Incentive Stock Option under the Plan to any employee if such Grant would result
in such employee holding the right to exercise for the first time in any one
calendar year, under all Incentive Stock Options granted under the Plan or any
other plan maintained by the Company, with respect to shares of Stock having an
aggregate fair market value, determined as of the date of the Option is granted,
in excess of $100,000. Should it be determined that an Incentive Stock Option
granted under the Plan exceeds such maximum for any reason other than a failure
in good faith to value the Stock subject to such option, the excess portion of
such option shall be considered a Nonstatutory Option. To the extent the
employee holds two (2) or more such Options which become exercisable for the
first time in the same calendar year, the foregoing limitation on the
exercisability of such Option as Incentive Stock Options under the Federal tax
laws shall be applied on the basis of the order in which such Options are
granted. If, for any reason, an entire Option does not qualify as an Incentive
Stock Option by reason of exceeding such maximum, such Option shall be
considered a Nonstatutory Option.

    


    
      	
            	
              (c)

            	
              Nonstatutory
      Option:  The provisions of the foregoing Section 3(b)
      shall not apply to any Option designated as a "Nonstatutory Option" or
      which sets forth the intention of the parties that the Option be a
      Nonstatutory Option.

            


    

    


    
      	 	
              (d)

            	
              Stock Awards and
      Restricted Stock Purchase Offers:  The provisions of this
      Section 3 shall not apply to any Stock Award or Restricted Stock Purchase
      Offer under the Plan.

            


    

    


    
      	
              4.

            	
              Stock.

            


    

    


    
      	 	
              (a)

            	
              Authorized
      Stock: Stock subject to Grants may be either unissued or reacquired
      Stock.

            


    

    


    
      	
            	
              (b)

            	
              Number of
      Shares:  Subject to adjustment as provided in Section
      5(i) of the Plan, the total number of shares of Stock which may be
      purchased or granted directly by Options, Stock Awards or Restricted Stock
      Purchase Offers, or purchased indirectly through exercise of Options
      granted under the Plan shall not exceed Thirty  Million
      (30,000,000) shares.  If any Grant shall for any reason
      terminate or expire, any shares allocated thereto but remaining
      unpurchased upon such expiration or termination shall again be available
      for Grants with respect thereto under the Plan as though no Grant had
      previously occurred with respect to such shares. Any shares of Stock
      issued pursuant to a Grant and repurchased pursuant to the terms thereof
      shall be available for future Grants as though not previously covered by a
      Grant.

            


    

    


    
      	
            	
              (c)

            	
              Reservation of
      Shares:  The Company shall reserve and keep available at
      all times during the term of the Plan such number of shares as shall be
      sufficient to satisfy the requirements of the Plan. If, after reasonable
      efforts, which efforts shall not include the registration of the Plan or
      Grants under the Securities Act, the Company is unable to obtain authority
      from any applicable regulatory body, which authorization is deemed
      necessary by legal counsel for the Company for the lawful issuance of
      shares hereunder, the Company shall be relieved of any liability with
      respect to its failure to issue and sell the shares for which such
      requisite authority was so deemed necessary unless and until such
      authority is obtained.

            


    


    
      
         


      

      
        - 3
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                (d)

              	
                Application of
      Funds:  The proceeds received by the Company from the
      sale of Stock pursuant to the exercise of Options or rights under Stock
      Purchase Agreements will be used for general corporate
      purposes.

              


      

    

    


    
      	 	
              (e)

            	
              No Obligation to
      Exercise:  The issuance of a Grant shall impose no
      obligation upon the Participant to exercise any rights under such
      Grant.

            


    

    


    
      	
              5.

            	
              Terms
      and Conditions of Options. Options granted hereunder shall be evidenced by
      agreements between the Company and the respective Optionees, in such form
      and substance as the Board or Committee shall from time to time approve.
      The form of Incentive Stock Option Agreement attached hereto as Exhibit A and
      the three forms of a Nonstatutory Stock Option Agreement for employees,
      for directors and for consultants, attached hereto as Exhibit B-1,
      Exhibit
      B-2 and
      Exhibit B-3, respectively, shall be deemed to be approved by the
      Board. Option agreements need not be identical, and in each case may
      include such provisions as the Board or Committee may determine, but all
      such agreements shall be subject to and limited by the following terms and
      conditions:

            


    

    


    
      	
            	
              (a)

            	
              Number of
      Shares: Each Option shall state the number of shares to which it
      pertains.

            


    

    


    
      	
            	
              (b)

            	
              Exercise Price:
      Each Option shall state the exercise
price.

            


    

    


    
      	
            	
              (c)

            	
              Medium and Time of
      Payment:  The exercise price shall become immediately due
      upon exercise of the Option and shall be paid in cash or check made
      payable to the Company. Should the Company's outstanding Stock be
      registered under Section 12(g) of the Exchange Act at the time the Option
      is exercised, then the exercise price may also be paid as
      follows:

            


    

    


    
      	
               
      

            	
              (i)

            	
              in
      shares of Stock held by the Optionee for the requisite period necessary to
      avoid a charge to the Company's earnings for financial reporting purposes
      and valued at Fair Market Value on the exercise date,
  or

            


    

    


    
      	
               
      

            	
              (ii)

            	
              through
      a special sale and remittance procedure pursuant to which the Optionee
      shall concurrently provide irrevocable written instructions (a) to a
      Company designated brokerage firm to effect the immediate sale of the
      purchased shares and remit to the Company, out of the sale proceeds
      available on the settlement date, sufficient funds to cover the aggregate
      exercise price payable for the purchased shares plus all applicable
      Federal, state and local income and employment taxes required to be
      withheld by the Company by reason of such purchase and (b) to the Company
      to deliver the certificates for the purchased shares directly to such
      brokerage firm in order to complete the sale
  transaction.

            


    


    
      
         


      

      
        - 4
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    At the discretion of the Board,
exercisable either at the time of Option grant or of Option exercise, the
exercise price may also be paid (i) by Optionee's delivery of a promissory note
in form and substance satisfactory to the Company and permissible under
applicable securities rules and bearing interest at a rate determined by the
Board in its sole discretion, but in no event less than the minimum rate of
interest required to avoid the imputation of compensation income to the Optionee
under the Federal tax laws, or (ii) in such other form of consideration
permitted by the State of Delaware corporations law as may be acceptable to the
Board.

    


    
      	
            	
              (d)

            	
              Term and Exercise of
      Options:  Any Option granted to an employee of the
      Company shall become exercisable over a period of no longer than ten (10)
      years. No Option shall be exercisable, in whole or in part, prior to one
      (1) year from the date it is granted unless the Board shall specifically
      determine otherwise, as provided herein. In no event shall any Option be
      exercisable after the expiration of ten (10) years from the date it is
      granted. Unless otherwise specified by the Board or the Committee in the
      resolution authorizing such Option, the date of grant of an Option shall
      be deemed to be the date upon which the Board or the Committee authorizes
      the granting of such Option.

            


    

    


    Each Option shall be exercisable to the
nearest whole share, in installments or otherwise, as the respective Option
agreements may provide. During the lifetime of an Optionee, the Option shall be
exercisable only by the Optionee and shall not be assignable or transferable by
the Optionee, and no other person shall acquire any rights therein. To the
extent not exercised, installments (if more than one) shall accumulate, but
shall be exercisable, in whole or in part, only during the period for exercise
as stated in the Option agreement, whether or not other installments are then
exercisable.

    


    
      	
            	
              (e)

            	
              Termination of Status
      as Employee, Consultant or Director:  If Optionee's
      status as an employee shall terminate for any reason other than Optionee's
      disability or death, then Optionee (or if the Optionee shall die after
      such termination, but prior to exercise, Optionee's personal
      representative or the person entitled to succeed to the Option) shall have
      the right to exercise the portions of any of Optionee's Incentive Stock
      Options which were exercisable as of the date of such termination, in
      whole or in part, not less than 30 days nor more than three (3) months
      after such termination (or, in the event of "termination for good
      cause" as that term is defined in Delaware case law related
      thereto, or by the terms of the Plan or the Option Agreement or an
      employment agreement, the Option shall automatically terminate as of the
      termination of employment as to all shares covered by the
      Option).

            


    

    


    With respect to Nonstatutory Options
granted to employees, directors or consultants, the Board may specify such
period for exercise, not less than 30 days (except that in the case of "termination for cause" or
removal of a director, the Option shall automatically terminate as of the
termination of employment or services as to shares covered by the Option,
following termination of employment or services as the Board deems reasonable
and appropriate. The Option may be exercised only with respect to installments
that the Optionee could have exercised at the date of termination of employment
or services. Nothing contained herein or in any Option granted pursuant hereto
shall be construed to affect or restrict in any way the right of the Company to
terminate the employment or services of an Optionee with or without
cause.


    
      
         


      

      
        - 5
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              (f)

            	
              Disability of
      Optionee:  If an Optionee is disabled (within the meaning
      of Section 22(e)(3) of the Code) at the time of termination, the three (3)
      month period set forth in Section 5(e) shall be a period, as determined by
      the Board and set forth in the Option, of not less than six months nor
      more than one year after such
termination.

            


    

    


    
      	
            	
              (g)

            	
              Death of
      Optionee:  If an Optionee dies while employed by, engaged
      as a consultant to, or serving as a Director of the Company, the portion
      of such Optionee's Option which was exercisable at the date of death may
      be exercised, in whole or in part, by the estate of the decedent or by a
      person succeeding to the right to exercise such Option at any time within
      (i) a period, as determined by the Board and set forth in the Option, of
      not less than six (6) months nor more than one (1) year after Optionee's
      death, which period shall not be more, in the case of a Nonstatutory
      Option, than the period for exercise following termination of employment
      or services, or (ii) during the remaining term of the Option, whichever is
      the lesser. The Option may be so exercised only with respect to
      installments exercisable at the time of Optionee's death and not
      previously exercised by the
Optionee.

            


    

    


    
      	
            	
              (h)

            	
              Nontransferability of
      Option:  No Option shall be transferable by the Optionee,
      except by will or by the laws of descent and
  distribution.

            


    

    


    
      	
            	
              (i)

            	
              Recapitalization:  Subject
      to any required action of shareholders, the number of shares of Stock
      covered by each outstanding Option, and the exercise price per share
      thereof set forth in each such Option, shall be proportionately adjusted
      for any increase or decrease in the number of issued shares of Stock of
      the Company resulting from a stock split, stock dividend, combination,
      subdivision or reclassification of shares, or the payment of a stock
      dividend, or any other increase or decrease in the number of such shares
      affected without receipt of consideration by the Company; provided,
      however, the conversion of any convertible securities of the Company shall
      not be deemed to have been "effected without receipt of
      consideration" by the
Company.

            


    

    


    In the event of a proposed dissolution
or liquidation of the Company, a merger or consolidation in which the Company is
not the surviving entity, or a sale of all or substantially all of the assets or
capital stock of the Company (collectively, a "Reorganization"), unless
otherwise provided by the Board, this Option shall terminate immediately prior
to such date as is determined by the Board, which date shall be no later than
the consummation of such Reorganization.  In such event, if the entity
which shall be the surviving entity does not tender to Optionee an offer, for
which it has no obligation to do so, to substitute for any unexercised Option a
stock option or capital stock of such surviving of such surviving entity, as
applicable, which on an equitable basis shall provide the Optionee with
substantially the same economic benefit as such unexercised Option, then the
Board may grant to such Optionee, in its sole and absolute discretion and
without obligation, the right for a period commencing thirty (30) days prior to
and ending immediately prior to the date determined by the Board pursuant hereto
for termination of the Option or during the remaining term of the Option,
whichever is the lesser, to exercise any unexpired Option or Options without
regard to the installment provisions of Paragraph 6(d) of the Plan; provided,
that any such right granted shall be granted to all Optionees not receiving an
offer to receive substitute options on a consistent basis, and provided further,
that any such exercise shall be subject to the consummation of such
Reorganization.


    
      
         


      

      
        - 6
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    Subject to any required action of
shareholders, if the Company shall be the surviving entity in any merger or
consolidation, each outstanding Option thereafter shall pertain to and apply to
the securities to which a holder of shares of Stock equal to the shares subject
to the Option would have been entitled by reason of such merger or
consolidation.

    


    In the event of a change in the Stock
of the Company as presently constituted, which is limited to a change of all of
its authorized shares without par value into the same number of shares with a
par value, the shares resulting from any such change shall be deemed to be the
Stock within the meaning of the Plan.

    


    To the extent that the foregoing
adjustments relate to stock or securities of the Company, such adjustments shall
be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as expressly provided in this Section 5(i), the
Optionee shall have no rights by reason of any subdivision or consolidation of
shares of stock of any class or the payment of any stock dividend or any other
increase or decrease in the number of shares of stock of any class, and the
number or price of shares of Stock subject to any Option shall not be affected
by, and no adjustment shall be made by reason of, any dissolution, liquidation,
merger, consolidation or sale of assets or capital stock, or any issue by the
Company of shares of stock of any class or securities convertible into shares of
stock of any class.

    


    The Grant of an Option pursuant to the
Plan shall not affect in any way the right or power of the Company to make any
adjustments, reclassifications, reorganizations or changes in its capital or
business structure or to merge, consolidate, dissolve, or liquidate or to sell
or transfer all or any part of its business or assets.

    


    
      	
            	
              (j)

            	
              Rights as a
      Shareholder:  An Optionee shall have no rights as a
      shareholder with respect to any shares covered by an Option until the
      effective date of the issuance of the shares following exercise of such
      Option by Optionee. No adjustment shall be made for dividends (ordinary or
      extraordinary, whether in cash, securities or other property) or
      distributions or other rights for which the record date is prior to the
      date such stock certificate is issued, except as expressly provided in
      Section 5(i) hereof.

            


    


    
      
         


      

      
        - 7
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              (k)

            	
              Modification,
      Acceleration, Extension, and Renewal of Options:  Subject
      to the terms and conditions and within the limitations of the Plan, the
      Board may modify an Option, or, once an Option is exercisable, accelerate
      the rate at which it may be exercised, and may extend or renew outstanding
      Options granted under the Plan or accept the surrender of outstanding
      Options (to the extent not theretofore exercised) and authorize the
      granting of new Options in substitution for such Options, provided such
      action is permissible under Section 422 of the Code and applicable state
      securities rules. Notwithstanding the provisions of this Section 5(k),
      however, no modification of an Option shall, without the consent of the
      Optionee, alter to the Optionee's detriment or impair any rights or
      obligations under any Option theretofore granted under the
      Plan.

            


    

    


    
      	
            	
              (l)

            	
              Exercise Before
      Exercise Date:  At the discretion of the Board, the
      Option may, but need not, include a provision whereby the Optionee may
      elect to exercise all or any portion of the Option prior to the stated
      exercise date of the Option or any installment thereof. Any shares so
      purchased prior to the stated exercise date shall be subject to repurchase
      by the Company upon termination of Optionee's employment as contemplated
      by Section 5(n) hereof prior to the exercise date stated in the Option and
      such other restrictions and conditions as the Board or Committee may deem
      advisable.

            


    

    


    
      	
            	
              (m)

            	
              Other
      Provisions:  The Option agreements authorized under the
      Plan shall contain such other provisions, including, without limitation,
      restrictions upon the exercise of the Options, as the Board or the
      Committee shall deem advisable. Shares shall not be issued pursuant to the
      exercise of an Option, if the exercise of such Option or the issuance of
      shares thereunder would violate, in the opinion of legal counsel for the
      Company, the provisions of any applicable law or the rules or regulations
      of any applicable governmental or administrative agency or body, such as
      the Code, the Securities Act, the Exchange Act, applicable state
      securities rules, Delaware corporation law, and the rules promulgated
      under the foregoing or the rules and regulations of any exchange upon
      which the shares of the Company are listed. Without limiting the
      generality of the foregoing, the exercise of each Option shall be subject
      to the condition that if at any time the Company shall determine that (i)
      the satisfaction of withholding tax or other similar liabilities, or (ii)
      the listing, registration or qualification of any shares covered by such
      exercise upon any securities exchange or under any state or federal law,
      or (iii) the consent or approval of any regulatory body, or (iv) the
      perfection of any exemption from any such withholding, listing,
      registration, qualification, consent or approval is necessary or desirable
      in connection with such exercise or the issuance of shares thereunder,
      then in any such event, such exercise shall not be effective unless such
      withholding, listing registration, qualification, consent, approval or
      exemption shall have been effected, obtained or perfected free of any
      conditions not acceptable to the
Company.

            


    


    
      
         


      

      
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              (n)

            	
              Repurchase
      Agreement:  The Board may, in its discretion, require as
      a condition to the Grant of an Option hereunder, that an Optionee execute
      an agreement with the Company, in form and substance satisfactory to the
      Board in its discretion ("Repurchase Agreement"),
      (i) restricting the Optionee's right to transfer shares purchased under
      such Option without first offering such shares to the Company or another
      shareholder of the Company upon the same terms and conditions as provided
      therein; and (ii) providing that upon termination of Optionee's employment
      with the Company, for any reason, the Company (or another shareholder of
      the Company, as provided in the Repurchase Agreement) shall have the right
      at its discretion (or the discretion of such other shareholders) to
      purchase and/or redeem all such shares owned by the Optionee on the date
      of termination of his or her employment at a price equal to: (A) the fair
      value of such shares as of such date of termination; or (B) if such
      repurchase right lapses at 20% of the number of shares per year, the
      original purchase price of such shares, and upon terms of payment
      permissible under applicable state securities rules; provided that in the
      case of Options or Stock Awards granted to officers, directors,
      consultants or affiliates of the Company, such repurchase provisions may
      be subject to additional or greater restrictions as determined by the
      Board or Committee.

            


    

    


    
      	
              6.

            	
              Stock
      Awards and Restricted Stock Purchase
Offers.

            


    

    


    
      	
            	
              (a)

            	
              Types of
      Grants.

            


    

    


    
      	
               
      

            	
              (i)

            	
              Stock
      Award.  All or part of any Stock Award under the Plan may
      be subject to conditions established by the Board or the Committee, and
      set forth in the Stock Award Agreement, which may include, but are not
      limited to, continuous service with the Company, achievement of specific
      business objectives, increases in specified indices, attaining growth
      rates and other comparable measurements of Company performance. Such
      Awards may be based on Fair Market Value or other specified valuation. All
      Stock Awards will be made pursuant to the execution of a Stock Award
      Agreement substantially in the form attached hereto as Exhibit
      C.

            


    

    


    
      	
               
      

            	
              (ii)

            	
              Restricted Stock
      Purchase Offer.  A Grant of a Restricted Stock Purchase
      Offer under the Plan shall be subject to such (i) vesting contingencies
      related to the Participant's continued association with the Company for a
      specified time and (ii) other specified conditions as the Board or
      Committee shall determine, in their sole discretion, consistent with the
      provisions of the Plan. All Restricted Stock Purchase Offers shall be made
      pursuant to a Restricted Stock Purchase Offer substantially in the form
      attached hereto as Exhibit
      D.

            


    


    
      
         


      

      
        - 9
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              (b)

            	
              Conditions and
      Restrictions.  Shares of Stock which Participants may
      receive as a Stock Award under a Stock Award Agreement or Restricted Stock
      Purchase Offer under a Restricted Stock Purchase Offer may include such
      restrictions as the Board or Committee, as applicable, shall determine,
      including restrictions on transfer, repurchase rights, right of first
      refusal, and forfeiture provisions. When transfer of Stock is so
      restricted or subject to forfeiture provisions it is referred to as "Restricted Stock".
      Further, with Board or Committee approval, Stock Awards or Restricted
      Stock Purchase Offers may be deferred, either in the form of installments
      or a future lump sum distribution. The Board or Committee may permit
      selected Participants to elect to defer distributions of Stock Awards or
      Restricted Stock Purchase Offers in accordance with procedures established
      by the Board or Committee to assure that such deferrals comply with
      applicable requirements of the Code including, at the choice of
      Participants, the capability to make further deferrals for distribution
      after retirement. Any deferred distribution, whether elected by the
      Participant or specified by the Stock Award Agreement, Restricted Stock
      Purchase Offers or by the Board or Committee, may require the payment be
      forfeited in accordance with the provisions of Section 6(c). Dividends or
      dividend equivalent rights may be extended to and made part of any Stock
      Award or Restricted Stock Purchase Offers denominated in Stock or units of
      Stock, subject to such terms, conditions and restrictions as the Board or
      Committee may establish.

            


    

    


    
      	
            	
              (c)

            	
              Cancellation and
      Rescission of Grants.  Unless the Stock Award Agreement
      or Restricted Stock Purchase Offer specifies otherwise, the Board or
      Committee, as applicable, may cancel any unexpired, unpaid, or deferred
      Grants at any time if the Participant is not in compliance with all other
      applicable provisions of the Stock Award Agreement or Restricted Stock
      Purchase Offer, or the Plan.

            


    

    


    


    
      	
            	
              (d)

            	
              Nonassignability.

            


    

    


    
      
        	
              	
                (i)

              	
                Except
      pursuant to Section 6(e)(iii) and except as set forth in Section 6(d)(ii),
      no Grant or any other benefit under the Plan shall be assignable or
      transferable, or payable to or exercisable by, anyone other than the
      Participant to whom it was
granted.

              


      

    

    


    
      	
               
      

            	
              (ii)

            	
              Where
      a Participant terminates employment and retains a Grant pursuant to
      Section 6(e)(ii) in order to assume a position with a governmental,
      charitable or educational institution, the Board or Committee, in its
      discretion and to the extent permitted by law, may authorize a third party
      (including but not limited to the trustee of a "blind" trust), acceptable
      to the applicable governmental or institutional authorities, the
      Participant and the Board or Committee, to act on behalf of the
      Participant with regard to such
Awards.

            


    

    


    
      	
            	
              (e)

            	
              Termination of
      Employment.  If the employment or service to the Company
      of a Participant terminates, other than pursuant to any of the following
      provisions under this Section 6(e), all unexercised, deferred and unpaid
      Stock Awards or Restricted Stock Purchase Offers shall be cancelled
      immediately, unless the Stock Award Agreement or Restricted Stock Purchase
      Offer provides otherwise:

            


    

    


    
      	
               
      

            	
              (i)

            	
              Retirement Under a
      Company Retirement Plan.  When a Participant's employment
      terminates as a result of retirement in accordance with the terms of a
      Company retirement plan, the Board or Committee may permit Stock Awards or
      Restricted Stock Purchase Offers to continue in effect beyond the date of
      retirement in accordance with the applicable Grant Agreement and the
      exercisability and vesting of any such Grants may be
      accelerated.

            


    

     

    
      
         


      

      
        - 10
-

        
          

        

      

      
         


      

    


    
      	
               
      

            	
              (ii)

            	
              Rights in the Best
      Interests of the Company.  When a Participant resigns
      from the Company and, in the judgment of the Board or Committee, the
      acceleration and/or continuation of outstanding Stock Awards or Restricted
      Stock Purchase Offers would be in the best interests of the Company, the
      Board or Committee may (i) authorize, where appropriate, the acceleration
      and/or continuation of all or any part of Grants issued prior to such
      termination and (ii) permit the exercise, vesting and payment of such
      Grants for such period as may be set forth in the applicable Grant
      Agreement, subject to earlier cancellation pursuant to Section 9 or at
      such time as the Board or Committee shall deem the continuation of all or
      any part of the Participant's Grants are not in the Company's best
      interest.

            


    

    


    
      	
               
      

            	
              (iii)

            	
              Death or Disability of
      a Participant.

            


    

    


    
      	
               
      

            	
              (1)

            	
              In
      the event of a Participant's death, the Participant's estate or
      beneficiaries shall have a period up to the expiration date specified in
      the Grant Agreement within which to receive or exercise any outstanding
      Grant held by the Participant under such terms as may be specified in the
      applicable Grant Agreement. Rights to any such outstanding Grants shall
      pass by will or the laws of descent and distribution in the following
      order: (a) to beneficiaries so designated by the Participant; if none,
      then (b) to a legal representative of the Participant; if none, then (c)
      to the persons entitled thereto as determined by a court of competent
      jurisdiction. Grants so passing shall be made at such times and in such
      manner as if the Participant were
living.

            


    

    


    
      	
               
      

            	
              (2)

            	
              In
      the event a Participant is deemed by the Board or Committee to be unable
      to perform his or her usual duties by reason of mental disorder or medical
      condition which does not result from facts which would be grounds for
      termination for cause, Grants and rights to any such Grants may be paid to
      or exercised by the Participant, if legally competent, or a committee or
      other legally designated guardian or representative if the Participant is
      legally incompetent by virtue of such
  disability.

            


    

    


    
      	
               
      

            	
              (3)

            	
              After
      the death or disability of a Participant, the Board or Committee may in
      its sole discretion at any time (1) terminate restrictions in Grant
      Agreements; (2) accelerate any or all installments and rights; and (3)
      instruct the Company to pay the total of any accelerated payments in a
      lump sum to the Participant, the Participant's estate, beneficiaries or
      representative; notwithstanding that, in the absence of such termination
      of restrictions or acceleration of payments, any or all of the payments
      due under the Grant might ultimately have become payable to other
      beneficiaries.

            


    

    


    
      	
               
      

            	
              (4)

            	
              In
      the event of uncertainty as to interpretation of or controversies
      concerning this Section 6, the determinations of the Board or Committee,
      as applicable, shall be binding and
conclusive.

            


    


    
      
         


      

      
        - 11
-

        
          

        

      

      
         


      

    


    
      	
              7.

            	
              Investment
      Intent.  All Grants under the Plan are intended to be exempt
      from registration under the Securities Act provided by Rule 701
      thereunder. Unless and until the granting of Options or sale and issuance
      of Stock subject to the Plan are registered under the Securities Act or
      shall be exempt pursuant to the rules promulgated thereunder, each Grant
      under the Plan shall provide that the purchases or other acquisitions of
      Stock thereunder shall be for investment purposes and not with a view to,
      or for resale in connection with, any distribution thereof. Further,
      unless the issuance and sale of the Stock have been registered under the
      Securities Act, each Grant shall provide that no shares shall be purchased
      upon the exercise of the rights under such Grant unless and until (i) all
      then applicable requirements of state and federal laws and regulatory
      agencies shall have been fully complied with to the satisfaction of the
      Company and its counsel, and (ii) if requested to do so by the Company,
      the person exercising the rights under the Grant shall (i) give written
      assurances as to knowledge and experience of such person (or a
      representative employed by such person) in financial and business matters
      and the ability of such person (or representative) to evaluate the merits
      and risks of exercising the Option, and (ii) execute and deliver to the
      Company a letter of investment intent and/or such other form related to
      applicable exemptions from registration, all in such form and substance as
      the Company may require. If shares are issued upon exercise of any rights
      under a Grant without registration under the Securities Act, subsequent
      registration of such shares shall relieve the purchaser thereof of any
      investment restrictions or representations made upon the exercise of such
      rights.

            


    

    


    
      	
              8.

            	
              Amendment,
      Modification, Suspension or Discontinuance of the Plan.  The
      Board may, insofar as permitted by law, from time to time, with respect to
      any shares at the time not subject to outstanding Grants, suspend or
      terminate the Plan or revise or amend it in any respect whatsoever, except
      that without the approval of the shareholders of the Company, no such
      revision or amendment shall (i) increase the number of shares subject to
      the Plan, (ii) decrease the price at which Grants may be granted, (iii)
      materially increase the benefits to Participants, or (iv) change the class
      of persons eligible to receive Grants under the Plan; provided, however,
      no such action shall alter or impair the rights and obligations under any
      Option, or Stock Award, or Restricted Stock Purchase Offer outstanding as
      of the date thereof without the written consent of the Participant
      thereunder. No Grant may be issued while the Plan is suspended or after it
      is terminated, but the rights and obligations under any Grant issued while
      the Plan is in effect shall not be impaired by suspension or termination
      of the Plan.

            


    

    


    In the
event of any change in the outstanding Stock by reason of a stock split, stock
dividend, combination or reclassification of shares, recapitalization, merger,
or similar event, the Board or the Committee may adjust proportionally (a) the
number of shares of Stock (i) reserved under the Plan, (ii) available for
Incentive Stock Options and Nonstatutory Options and (iii) covered by
outstanding Stock Awards or Restricted Stock Purchase Offers; (b) the Stock
prices related to outstanding Grants; and (c) the appropriate Fair Market Value
and other price determinations for such Grants. In the event of any other change
affecting the Stock or any distribution (other than normal cash dividends) to
holders of Stock, such adjustments as may be deemed equitable by the Board or
the Committee, including adjustments to avoid fractional shares, shall be made
to give proper effect to such event. In the event of a corporate merger,
consolidation, acquisition of property or stock, separation, reorganization or
liquidation, the Board or the Committee shall be authorized to issue or assume
stock options, whether or not in a transaction to which Section 424(a) of the
Code applies, and other Grants by means of substitution of new Grant Agreements
for previously issued Grants or an assumption of previously issued
Grants.


    
      
         


      

      
        - 12
-

        
          

        

      

      
         


      

    


    
      	
              9.

            	
              Tax
      Withholding. The Company shall have the right to deduct applicable taxes
      from any Grant payment and withhold, at the time of delivery or exercise
      of Options, Stock Awards or Restricted Stock Purchase Offers or vesting of
      shares under such Grants, an appropriate number of shares for payment of
      taxes required by law or to take such other action as may be necessary in
      the opinion of the Company to satisfy all obligations for withholding of
      such taxes. If Stock is used to satisfy tax withholding, such stock shall
      be valued based on the Fair Market Value when the tax withholding is
      required to be made.

            


    

    


    
      	
              10.

            	
              Availability
      of Information. During the term of the Plan and any additional period
      during which a Grant granted pursuant to the Plan shall be exercisable,
      the Company shall make available, not later than one hundred and twenty
      (120) days following the close of each of its fiscal years, such financial
      and other information regarding the Company as is required by the bylaws
      of the Company and applicable law to be furnished in an annual report to
      the shareholders of the Company.

            


    

    


    
      	
              11.

            	
              Notice.
      Any written notice to the Company required by any of the provisions of the
      Plan shall be addressed to the chief personnel officer or to the chief
      executive officer of the Company, and shall become effective when it is
      received by the office of the chief personnel officer or the chief
      executive officer.

            


    

    


    
      	
              12.

            	
              Indemnification
      of Board. In addition to such other rights or indemnifications as they may
      have as directors or otherwise, and to the extent allowed by applicable
      law, the members of the Board and the Committee may be indemnified by the
      Company against the reasonable expenses, including attorneys' fees,
      actually and necessarily incurred in connection with the defense of any
      claim, action, suit or proceeding, or in connection with any appeal
      thereof, to which they or any of them may be a party by reason of any
      action taken, or failure to act, under or in connection with the Plan or
      any Grant granted thereunder, and against all amounts paid by them in
      settlement thereof (provided such settlement is approved by independent
      legal counsel selected by the Company) or paid by them in satisfaction of
      a judgment in any such claim, action, suit or proceeding, except in any
      case in relation to matters as to which it shall be adjudged in such
      claim, action, suit or proceeding that such Board or Committee member is
      liable for negligence or misconduct in the performance of his or her
      duties; provided that within sixty (60) days after institution of any such
      action, suit or Board proceeding the member involved shall offer the
      Company, in writing, the opportunity, at its own expense, to handle and
      defend the same.

            


    

    


    
      	
              13.

            	
              Governing
      Law. The Plan and all determinations made and actions taken pursuant
      hereto, to the extent not otherwise governed by the Code or the securities
      laws of the United States, shall be governed by the law of the State of
      Delaware and construed
accordingly.

            


    


    
      
         


      

      
        - 13
-

        
          

        

      

      
         


      

    


    
      	
              14.

            	
              Effective
      and Termination Dates. The Plan shall become effective on the date it is
      approved by the Board. If the Plan is not approved by the holders of a
      majority of the shares of Stock within one (1) year from the date it is
      adopted and approved by the Board of Directors of the Company, all stock
      options granted hereunder shall be deemed non-statutory
      options.  The Plan shall terminate ten years later, subject to
      earlier termination by the Board pursuant to Section
  8.

            


    

    


    The foregoing 2010 Drinks
Americas Incentive Stock Plan (consisting of 14 pages, including this
page) was duly adopted and approved by the Board of Directors on March 31, 2010.


    
      
         


      

      
        - 14
-

        
          

        

      

      
         


      

    

     

    EXHIBIT
A

    


    DRINKS
AMERICAS

    INCENTIVE
STOCK OPTION AGREEMENT

    
      
        
          
            	 
      	
                     

                  	 
      

  

        

      

    

    This
Incentive Stock Option Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the employee of
the Company named in Section 1(b). ("Optionee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Option
Information.

     

    
      (a)      
Date of
Option:        
_____________________

    

    
       

      (b)      
Optionee:                  
_____________________

    

    
       

      (c)      
Number of
Shares:    _____________________ 

    

    
       

      (d)      
Exercise
Price:         
_____________________

    

     

    (e)       Vesting
Schedule      _____________________

     
_____________________

     
_____________________

     

    (f)        Termination
Date     _____________________

    


    2.  Acknowledgements.

    


    
      (a)   
 Optionee
is an employee of the Company.

    

    


    
      (b)     The Board
of Directors (the "Board" which term shall
include an authorized committee of the Board of Directors) and shareholders of
the Company have heretofore adopted the Drinks Americas 2010 Incentive Stock
Plan (the "Plan"),
pursuant to which this Option is being granted.

    

    


    
      (c)     The Board
has authorized the granting to Optionee of an incentive stock option ("Option") as defined in Section
422 of the Internal Revenue Code of 1986, as amended, (the "Code") to purchase shares of
common stock of the Company ("Stock") upon the terms and
conditions hereinafter stated and pursuant to an exemption from registration
under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    

    


    3.  Shares;
Price.  The Company hereby grants to Optionee the right to
purchase, upon and subject to the terms and conditions herein stated, the number
of shares of Stock set forth in Section 1(c) above (the "Shares") for cash (or other
consideration as is authorized under the Plan and acceptable to the Board, in
their sole and absolute discretion) at the price per Share set forth in Section
1(d) above (the "Exercise
Price"), such price being not less than the fair market value per share
of the Shares covered by this Option as of the date hereof.

    


    4.  Term of Option; Continuation
of Employment.  This Option shall expire, and all rights
hereunder to purchase the Shares shall terminate upon the Termination Date noted
above. This Option shall earlier terminate subject to Sections 7 and 8 hereof
upon, and as of the date of, the termination of Optionee's employment if such
termination occurs prior to the Termination Date Nothing contained herein shall
confer upon Optionee the right to the continuation of his or her employment by
the Company or to interfere with the right of the Company to terminate such
employment or to increase or decrease the compensation of Optionee from the rate
in existence at the date hereof.

    


    5.  Vesting of
Option.  Subject to the provisions of Sections 7 and 8 hereof,
this Option shall become exercisable during the term of Optionee's employment
according to terms deemed acceptable to the Board of Directors of Company in
their sole and absolute discretion according to the schedule set forth in
Section 1(e) above (the “Vesting Schedule”).

    


    6.  Exercise.  This
Option shall be exercised by delivery to the Company of (a) written notice of
exercise stating the number of Shares being purchased (in whole shares only) and
such other information set forth on the form of Notice of Exercise attached
hereto as Appendix A, (b) a check or cash in the amount of the Exercise Price of
the Shares covered by the notice (or such other consideration as has been
approved by the Board of Directors consistent with the Plan) and (c) a written
investment representation as provided for in Section 13 hereof. Notwithstanding
anything to the contrary contained in this Option, this Option may be exercised
by presentation and surrender of this Option to the Company at its principal
executive offices with a written notice of the holder’s intention to effect a
cashless exercise, including a calculation of the number of shares of Common
Stock to be issued upon such exercise in accordance with the terms hereof (a
“Cashless Exercise”).  In the event of a Cashless Exercise, in lieu of
paying the Exercise Price in cash, the holder shall surrender this Option for
that number of shares of Common Stock determined by multiplying the number of
Shares to which it would otherwise be entitled by a fraction, the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise Price, and the denominator of which shall be
the then current Market Price per share of Common Stock.  For example,
if the holder is exercising 100,000 Options with a per Option exercise price of
$0.75 per share through a cashless exercise when the Common Stock’s current
Market Price per share is $2.00 per share, then upon such Cashless Exercise the
holder will receive 62,500 shares of Common Stock.  Market Price is
defined as the average of the last reported sale prices on the principal trading
market for the Common Stock during the five (5) trading days immediately
preceding such date.  This Option shall not be assignable or
transferable, except by will or by the laws of descent and distribution, and
shall be exercisable only by Optionee during his or her lifetime, except as
provided in Section 8 hereof.


    
      
         


      

      
        - 2
-

        
          

        

      

      
         


      

    

    


    7.  Termination of
Employment.  If Optionee shall cease to be employed by the
Company for any reason, whether voluntarily or involuntarily, other than by his
or her death, Optionee (or if the Optionee shall die after such termination, but
prior to such exercise date, Optionee's personal representative or the person
entitled to succeed to the Option) shall have the right at any time within three
(3) months following such termination of employment or the remaining term of
this Option, whichever is the lesser, to exercise in whole or in part this
Option to the extent, but only to the extent, that this Option was exercisable
as of the date of termination of employment and had not previously been
exercised; provided, however: (i) if Optionee is permanently disabled (within
the meaning of Section 22(e)(3) of the Code) at the time of termination, the
foregoing three (3) month period shall be extended to six (6) months; or (ii) if
Optionee is terminated "for
cause" or by the terms of the Plan or this Option Agreement or by any
employment agreement between the Optionee and the Company, this Option shall
automatically terminate as to all Shares covered by this Option not exercised
prior to termination. Unless earlier terminated, all rights under this Option
shall terminate in any event on the expiration date of this Option as defined in
Section 4 hereof.

    


    8.  Death of
Optionee.  If the Optionee shall die while in the employ of the
Company, Optionee's personal representative or the person entitled to Optionee's
rights hereunder may at any time within six (6) months after the date of
Optionee's death, or during the remaining term of this Option, whichever is the
lesser, exercise this Option and purchase Shares to the extent, but only to the
extent, that Optionee could have exercised this Option as of the date of
Optionee's death; provided, in any case, that this Option may be so exercised
only to the extent that this Option has not previously been exercised by
Optionee.

    


    9.  No Rights as
Shareholder.  Optionee shall have no rights as a shareholder
with respect to the Shares covered by any installment of this Option until the
effective date of issuance of Shares following exercise of this Option, and no
adjustment will be made for dividends or other rights for which the record date
is prior to the date such stock certificate or certificates are issued except as
provided in Section 10 hereof.

    


    10.  Recapitalization.  Subject
to any required action by the shareholders of the Company, the number of Shares
covered by this Option, and the Exercise Price thereof, shall be proportionately
adjusted for any increase or decrease in the number of issued shares resulting
from a subdivision or consolidation of shares or the payment of a stock
dividend, or any other increase or decrease in the number of such shares
effected without receipt of consideration by the Company; provided however that
the conversion of any convertible securities of the Company shall not be deemed
having been "effected without
receipt of consideration by the Company".

    


    In the event of a proposed dissolution
or liquidation of the Company, a merger or consolidation in which the Company is
not the surviving entity, or a sale of all or substantially all of the assets or
capital stock of the Company (collectively, a "Reorganization"), unless
otherwise provided by the Board, this Option shall terminate immediately prior
to such date as is determined by the Board, which date shall be no later than
the consummation of such Reorganization. In such event, if the entity which
shall be the surviving entity does not tender to Optionee an offer, for which it
has no obligation to do so, to substitute for any unexercised Option a stock
option or capital stock of such surviving of such surviving entity, as
applicable, which on an equitable basis shall provide the Optionee with
substantially the same economic benefit as such unexercised Option, then the
Board may grant to such Optionee, in its sole and absolute discretion and
without obligation, the right for a period commencing thirty (30) days prior to
and ending immediately prior to the date determined by the Board pursuant hereto
for termination of the Option or during the remaining term of the Option,
whichever is the lesser, to exercise any unexpired Option or Options without
regard to the installment provisions of Section 5; provided, however, that such
exercise shall be subject to the consummation of such
Reorganization.


    
      
         


      

      
        - 3
-

        
          

        

      

      
         


      

    

    


    Subject to any required action by the
shareholders of the Company, if the Company shall be the surviving entity in any
merger or consolidation, this Option thereafter shall pertain to and apply to
the securities to which a holder of Shares equal to the Shares subject to this
Option would have been entitled by reason of such merger or consolidation, and
the installment provisions of Section 5 shall continue to apply.

    


    In the event of a change in the shares
of the Company as presently constituted, which is limited to a change of all of
its authorized Stock without par value into the same number of shares of Stock
with a par value, the shares resulting from any such change shall be deemed to
be the Shares within the meaning of this Option.

    


    To the extent that the foregoing
adjustments relate to shares or securities of the Company, such adjustments
shall be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as hereinbefore expressly provided, Optionee
shall have no rights by reason of any subdivision or consolidation of shares of
Stock of any class or the payment of any stock dividend or any other increase or
decrease in the number of shares of stock of any class, and the number and price
of Shares subject to this Option shall not be affected by, and no adjustments
shall be made by reason of, any dissolution, liquidation, merger, consolidation
or sale of assets or capital stock, or any issue by the Company of shares of
stock of any class or securities convertible into shares of stock of any
class.

    


    The grant of this Option shall not
affect in any way the right or power of the Company to make adjustments,
reclassifications, reorganizations or changes in its capital or business
structure or to merge, consolidate, dissolve or liquidate or to sell or transfer
all or any part of its business or assets.

    


    11.  Additional
Consideration.  Should the Internal Revenue Service determine
that the Exercise Price established by the Board as the fair market value per
Share is less than the fair market value per Share as of the date of Option
grant, Optionee hereby agrees to tender such additional consideration, or agrees
to tender upon exercise of all or a portion of this Option, such fair market
value per Share as is determined by the Internal Revenue Service.

    


    12. Modifications, Extension and
Renewal of Options.  The Board or Committee, as described in
the Plan, may modify, extend or renew this Option or accept the surrender
thereof (to the extent not theretofore exercised) and authorize the granting of
a new option in substitution therefore (to the extent not theretofore
exercised), subject at all times to the Plan, and Section 422 of the Code.
Notwithstanding the foregoing provisions of this Section 12, no modification
shall, without the consent of the Optionee, alter to the Optionee's detriment or
impair any rights of Optionee hereunder.



    
      
         


      

      
        - 4
-

        
          

        

      

      
         


      

    


    13.  Investment Intent;
Restrictions on Transfer.

    


    
      (a)
Optionee represents and agrees that if Optionee exercises this Option in whole
or in part, Optionee will in each case acquire the Shares upon such exercise for
the purpose of investment and not with a view to, or for resale in connection
with, any distribution thereof; and that upon such exercise of this Option in
whole or in part, Optionee (or any person or persons entitled to exercise this
Option under the provisions of Sections 7 and 8 hereof) shall furnish to the
Company a written statement to such effect, satisfactory to the Company in form
and substance. If the Shares represented by this Option are registered under the
Securities Act, either before or after the exercise of this Option in whole or
in part, the Optionee shall be relieved of the foregoing investment
representation and agreement and shall not be required to furnish the Company
with the foregoing written statement.

    

    


    
      (b) 
Optionee further represents that Optionee has had access to the financial
statements or books and records of the Company, has had the opportunity to ask
questions of the Company concerning its business, operations and financial
condition, and to obtain additional information reasonably necessary to verify
the accuracy of such information.

    

    


    
      (c)
 Unless and until the Shares represented by this Option are registered
under the Securities Act, all certificates representing the Shares and any
certificates subsequently issued in substitution therefor and any certificate
for any securities issued pursuant to any stock split, share reclassification,
stock dividend or other similar capital event shall bear legends in
substantially the following form:

    

    


    
      	
               
      

            	
              THESE
      SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE
      SECURITIES ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR
      SECURITIES LAWS OF ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST
      THEREIN MAY BE SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE
      ABSENCE OF REGISTRATION UNDER THE SECURITIES ACT OR ANY APPLICABLE
      SECURITIES LAWS OF ANY STATE, UNLESS PURSUANT TO EXEMPTIONS
      THEREFROM.

            


    

    


    
      	
               
      

            	
              THE
      SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT
      CERTAIN INCENTIVE STOCK OPTION AGREEMENT DATED ____________ BETWEEN THE
      COMPANY AND THE ISSUEE WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH
      ARE SUBJECT TO REPURCHASE BY THE COMPANY UNDER CERTAIN
      CONDITIONS.

            


    

    


    such
other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.

    


    14.  Effects of Early
Disposition.  Optionee understands that if an Optionee disposes
of shares acquired hereunder within two (2) years after the date of this Option
or within one (1) year after the date of issuance of such shares to Optionee,
such Optionee will be treated for income tax purposes as having received
ordinary income at the time of such disposition of an amount generally measured
by the difference between the purchase price and the fair market value of such
stock on the date of exercise, subject to adjustment for any tax previously
paid, in addition to any tax on the difference between the sales price and
Optionee's adjusted cost basis in such shares. The foregoing amount may be
measured differently if Optionee is an officer, director or ten percent holder
of the Company. Optionee agrees to notify the Company within ten (10) working
days of any such disposition.


    
      
         


      

      
        - 5
-

        
          

        

      

      
         


      

    

    


    15.  Stand-off
Agreement.  Optionee agrees that in connection with any
registration of the Company's securities under the Securities Act, and upon the
request of the Company or any underwriter managing an underwritten offering of
the Company's securities, Optionee shall not sell, short any sale of, loan,
grant an option for, or otherwise dispose of any of the Shares (other than
Shares included in the offering) without the prior written consent of the
Company or such managing underwriter, as applicable, for a period of at least
one year following the effective date of registration of such
offering.

    


    16.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Optionee
except as hereinafter provided.

    


    
      (a) Repurchase Right on
Termination Other Than for Cause. For the purposes of this Section, a
"Repurchase Event" shall
mean an occurrence of one of (i) termination of Optionee's employment by the
Company, voluntary or involuntary and with or without cause; (ii) retirement or
death of Optionee; (iii) bankruptcy of Optionee, which shall be deemed to have
occurred as of the date on which a voluntary or involuntary petition in
bankruptcy is filed with a court of competent jurisdiction; (iv) dissolution of
the marriage of Optionee, to the extent that any of the Shares are allocated as
the sole and separate property of Optionee's spouse pursuant thereto (in which
case this Section shall only apply to the Shares so affected); or (v) any
attempted transfer by the Optionee of Shares, or any interest therein, in
violation of this Agreement. Upon the occurrence of a Repurchase Event, the
Company shall have the right (but not an obligation) to repurchase all or any
portion of the Shares of Optionee at a price equal to the fair value of the
Shares as of the date of the Repurchase Event.

    

    


    
      (b) Repurchase Right on
Termination for Cause.  In the event Optionee's employment is
terminated by the Company "for
cause", then the Company shall have the right (but not an obligation) to
repurchase Shares of Optionee at a price equal to the Exercise Price. Such right
of the Company to repurchase Shares shall apply to 100% of the Shares for one
(1) year from the date of this Agreement; and shall thereafter lapse at the rate
of twenty percent (20%) of the Shares on each anniversary of the date of this
Agreement. In addition, the Company shall have the right, in the sole discretion
of the Board and without obligation, to repurchase upon termination for cause
all or any portion of the Shares of Optionee, at a price equal to the fair value
of the Shares as of the date of termination, which right is not subject to the
foregoing lapsing of rights. In the event the Company elects to repurchase the
Shares, the stock certificates representing the same shall forthwith be returned
to the Company for cancellation.

    


    
      
         


      

      
        - 6
-

        
          

        

      

      
         


      

    

    


    
      (c)  Exercise of Repurchase
Right.  Any Repurchase Right under Paragraphs 16(a) or 16(b)
shall be exercised by giving notice of exercise as provided herein to Optionee
or the estate of Optionee, as applicable. Such right shall be exercised, and the
repurchase price thereunder shall be paid, by the Company within a ninety (90)
day period beginning on the date of notice to the Company of the occurrence of
such Repurchase Event (except in the case of termination of employment or
retirement, where such option period shall begin upon the occurrence of the
Repurchase Event). Such repurchase price shall be payable only in the form of
cash (including a check drafted on immediately available funds) or cancellation
of purchase money indebtedness of the Optionee for the Shares. If the Company
can not purchase all such Shares because it is unable to meet the financial
tests set forth in the Delaware General Corporation Law, the Company shall have
the right to purchase as many Shares as it is permitted to purchase under such
sections. Any Shares not purchased by the Company hereunder shall no longer be
subject to the provisions of this Section 16.

    

    


    
      (d)  Right of First
Refusal.  In the event Optionee desires to transfer any Shares
during his or her lifetime, Optionee shall first offer to sell such Shares to
the Company. Optionee shall deliver to the Company written notice of the
intended sale, such notice to specify the number of Shares to be sold, the
proposed purchase price and terms of payment, and grant the Company an option
for a period of thirty days following receipt of such notice to purchase the
offered Shares upon the same terms and conditions. To exercise such option, the
Company shall give notice of that fact to Optionee within the thirty (30) day
notice period and agree to pay the purchase price in the manner provided in the
notice. If the Company does not purchase all of the Shares so offered during
foregoing option period, Optionee shall be under no obligation to sell any of
the offered Shares to the Company, but may dispose of such Shares in any lawful
manner during a period of one hundred and eighty (180) days following the end of
such notice period, except that Optionee shall not sell any such Shares to any
other person at a lower price or upon more favorable terms than those offered to
the Company.

    

    


    
      (e)  Acceptance of
Restrictions.  Acceptance of the Shares shall constitute the
Optionee's agreement to such restrictions and the legending of his certificates
with respect thereto. Notwithstanding such restrictions, however, so long as the
Optionee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)  Permitted
Transfers.  Notwithstanding any provisions in this Section 16
to the contrary, the Optionee may transfer Shares subject to this Agreement to
his or her parents, spouse, children, or grandchildren, or a trust for the
benefit of the Optionee or any such transferee(s); provided, that such permitted
transferee(s) shall hold the Shares subject to all the provisions of this
Agreement (all references to the Optionee herein shall in such cases refer
mutatis mutandis to the permitted transferee, except in the case of clause (iv)
of Section 16(a) wherein the permitted transfer shall be deemed to be
rescinded); and provided further, that notwithstanding any other provisions in
this Agreement, a permitted transferee may not, in turn, make permitted
transfers without the written consent of the Optionee and the
Company.

    


    
      
         


      

      
        - 7
-

        
          

        

      

      
         


      

    


    
      (g)  Release of Restrictions on
Shares.  All other restrictions under this Section 16 shall
terminate five (5) years following the date of this Agreement, or when the
Company's securities are publicly traded, whichever occurs
earlier.

    

    


    17.  Notices.  Any
notice required to be given pursuant to this Option or the Plan shall be in
writing and shall be deemed to be delivered upon receipt or, in the case of
notices by the Company, five (5) days after deposit in the U.S. mail, postage
prepaid, addressed to Optionee at the address last provided to the Company by
Optionee for his or her employee records.

    


    18.  Agreement Subject to Plan;
Applicable Law.  This Option is made pursuant to the Plan and
shall be interpreted to comply therewith. A copy of such Plan is available to
Optionee, at no charge, at the principal office of the Company. Any provision of
this Option inconsistent with the Plan shall be considered void and replaced
with the applicable provision of the Plan. This Option has been granted,
executed and delivered in the State of Delaware, and the interpretation and
enforcement shall be governed by the laws thereof and subject to the exclusive
jurisdiction of the courts located in the State of New York.

    


    In Witness
Whereof, the parties hereto have executed this Option as of the date
first above written.

    


    
      
        
          
            
              
                
                  
                    	
                            COMPANY:

                          	
                            DRINKS
      AMERICAS HOLDINGS, LTD.

                            a
      Delaware corporation

                          
	 
      	 
      
	 
      	
                            By:

                          	 
      
	 
      	
                            Name:

                          	 
      
	 
      	
                            Title:

                          	 
      
	 
      	 
      	 
      
	
                            OPTIONEE:

                          	
                            By:

                          	 
      
	 
      	 
      	
                            (signature)

                          
	 
      	
                            Name:

                          	 
      


                  

                

              

            

          

        

      

    

     

    
      
         


      

      
        - 8
-

        
          

        

      

      
         


      

    


    Appendix
A

    


    NOTICE OF
EXERCISE

    


    DRINKS
AMERICAS HOLDINGS, LTD.

    _________________

    _________________

    _________________

    


    Re: Incentive Stock Option

    


    1)           Notice
is hereby given pursuant to Section 6 of my Incentive Stock Option Agreement
that I elect to purchase the number of shares set forth below at the exercise
price set forth in my option agreement:

    


    Incentive Stock Option Agreement dated:
____________

    


    Number of shares being purchased:
____________

    


    Exercise Price:
$____________

    


    A check in the amount of the aggregate
price of the shares being purchased is attached.

    


    OR

    


    2)           I
elect a cashless exercise pursuant to Section 6 of my Incentive Stock
Option.  The Average Market Price as of _______ was
$_____.

    


    I hereby confirm that such shares are
being acquired by me for my own account for investment purposes, and not with a
view to, or for resale in connection with, any distribution thereof. I will not
sell or dispose of my Shares in violation of the Securities Act of 1933, as
amended, or any applicable federal or state securities laws. Further, I
understand that the exemption from taxable income at the time of exercise is
dependent upon my holding such stock for a period of at least one year from the
date of exercise and two years from the date of grant of the
Option.

    


    I understand that the certificate
representing the Option Shares will bear a restrictive legend within the
contemplation of the Securities Act and as required by such other state or
federal law or regulation applicable to the issuance or delivery of the Option
Shares.

    


    I agree to provide to the Company such
additional documents or information as may be required pursuant to the Drinks
Americas 2010 Incentive Stock Plan.

    


    
      
        
          
            	 
      	
                    By:

                  	 
      
	 
      	 
      	
                    (signature)

                  
	 
      	
                    Name:

                  	 
      


          

        

      

    

     

    Appendix A

    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    EXHIBIT
B-1

    


    DRINKS
AMERICAS

    EMPLOYEE
NONSTATUTORY STOCK OPTION AGREEMENT

    
      
        	 
      	
                 

              	 
      


      

       

    

    This
Employee Nonstatutory Stock Option Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the following
employee of the Company ("Optionee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Option
Information.

    
      
        
          (a)      
Date of
Option:        
_____________________

        

        
          (b)      
Optionee:                  
_____________________

        

        
          (c)      
Number of
Shares:    _____________________ 

        

        
          (d)      
Exercise
Price:         
_____________________

        

        (e)       Vesting
Schedule      _____________________

         
_____________________

         
_____________________

        (f)        Termination
Date     _____________________


      

    

    2.  Acknowledgements.

    (a) Optionee is an employee of the
Company.

    


    
      (b) The
Board of Directors (the "Board" which term shall
include an authorized committee of the Board of Directors) and shareholders of
the Company have heretofore adopted the Drinks Americas 2010 Incentive Stock
Plan (the "Plan"),
pursuant to which this Option is being granted; and

    

    


    
      (c) The
Board has authorized the granting to Optionee of a nonstatutory stock option
("Option") to purchase
shares of common stock of the Company ("Stock") upon the terms and
conditions hereinafter stated and pursuant to an exemption from registration
under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    

    


    3.  Shares;
Price.  Company hereby grants to Optionee the right to
purchase, upon and subject to the terms and conditions herein stated, the number
of shares of Stock set forth in Section 1(c) above (the "Shares") for cash or on a
cashless basis (or other consideration as is acceptable to the Board of
Directors of the Company, in their sole and absolute discretion) at the price
per Share set forth in Section 1(d) above (the "Exercise
Price").


    
      
         


      

      
        1

        
          

        

      

      
         


      

    

    


    4.  Term of Option; Continuation
of Service.  This Option shall expire, and all rights hereunder
to purchase the Shares shall terminate upon the Termination Date noted above.
This Option shall earlier terminate subject to Sections 7 and 8 hereof upon, and
as of the date of, the termination of Optionee's employment if such termination
occurs prior to the Termination Date. Nothing contained herein shall confer upon
Optionee the right to the continuation of his or her employment by the Company
or to interfere with the right of the Company to terminate such employment or to
increase or decrease the compensation of Optionee from the rate in existence at
the date hereof.

    


    5.  Vesting of
Option.  Subject to the provisions of Sections 7 and 8 hereof,
this Option shall become exercisable during the term of Optionee's employment
according to terms deemed acceptable to the Board of Directors of Company in
their sole and absolute discretion according to the schedule set forth in
Section 1(e) above (the “Vesting Schedule”)

    


    6.  Exercise.  This
Option shall be exercised by delivery to the Company of (a) written notice of
exercise stating the number of Shares being purchased (in whole shares only) and
such other information set forth on the form of Notice of Exercise attached
hereto as Appendix
A, (b) a check or cash in the amount of the Exercise Price of the Shares
covered by the notice (or such other consideration as has been approved by the
Board of Directors consistent with the Plan) and (c) a written investment
representation as provided for in Section 13 hereof. Notwithstanding anything to
the contrary contained in this Option, this Option may be exercised by
presentation and surrender of this Option to the Company at its principal
executive offices with a written notice of the holder’s intention to effect a
cashless exercise, including a calculation of the number of shares of Common
Stock to be issued upon such exercise in accordance with the terms hereof (a
“Cashless Exercise”).  In the event of a Cashless Exercise, in lieu of
paying the Exercise Price in cash, the holder shall surrender this Option for
that number of shares of Common Stock determined by multiplying the number of
Shares to which it would otherwise be entitled by a fraction, the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise Price, and the denominator of which shall be
the then current Market Price per share of Common Stock.  For example,
if the holder is exercising 100,000 Options with a per exercise price of $0.75
per share through a cashless exercise when the Common Stock’s current Market
Price per share is $2.00 per share, then upon such Cashless Exercise the holder
will receive 62,500 shares of Common Stock.  Market Price is defined
as the average of the last reported sale prices on the principal trading market
for the Common Stock during the five (5) trading days immediately preceding such
date.  This Option shall not be assignable or transferable, except by
will or by the laws of descent and distribution, and shall be exercisable only
by Optionee during his or her lifetime, except as provided in Section 8
hereof.

    


    7.  Termination of
Employment.  If Optionee shall cease to be employed by the
Company for any reason, whether voluntarily or involuntarily, other than by his
or her death, Optionee (or if the Optionee shall die after such termination, but
prior to such exercise date, Optionee's personal representative or the person
entitled to succeed to the Option) shall have the right at any time within three
(3) months following such termination of employment or the remaining term of
this Option, whichever is the lesser, to exercise in whole or in part this
Option to the extent, but only to the extent, that this Option was exercisable
as of the date of termination of employment and had not previously been
exercised; provided, however: (i) if Optionee is permanently disabled (within
the meaning of Section 22(e)(3) of the Code) at the time of termination, the
foregoing three (3) month period shall be extended to six (6) months; or (ii) if
Optionee is terminated "for cause", or by the terms of the Plan or this Option
Agreement or by any employment agreement between the Optionee and the Company,
this Option shall automatically terminate as to all Shares covered by this
Option not exercised prior to termination.


    
      
         


      

      
        2

        
          

        

      

      
         


      

    


    Unless earlier terminated, all rights
under this Option shall terminate in any event on the expiration date of this
Option as defined in Section 4 hereof.

    


    8.  Death of
Optionee.  If the Optionee shall die while in the employ of the
Company, Optionee's personal representative or the person entitled to Optionee's
rights hereunder may at any time within six (6) months after the date of
Optionee's death, or during the remaining term of this Option, whichever is the
lesser, exercise this Option and purchase Shares to the extent, but only to the
extent, that Optionee could have exercised this Option as of the date of
Optionee's death; provided, in any case, that this Option may be so exercised
only to the extent that this Option has not previously been exercised by
Optionee.

    


    9.  No Rights as
Shareholder.  Optionee shall have no rights as a shareholder
with respect to the Shares covered by any installment of this Option until the
effective date of issuance of the Shares following exercise of this Option, and
no adjustment will be made for dividends or other rights for which the record
date is prior to the date such stock certificate or certificates are issued
except as provided in Section 10 hereof.

    


    10.  Recapitalization.  Subject
to any required action by the shareholders of the Company, the number of Shares
covered by this Option, and the Exercise Price thereof, shall be proportionately
adjusted for any increase or decrease in the number of issued shares resulting
from a subdivision or consolidation of shares or the payment of a stock
dividend, or any other increase or decrease in the number of such shares
effected without receipt of consideration by the Company; provided however that
the conversion of any convertible securities of the Company shall not be deemed
having been "effected without receipt of consideration by the
Company".

    


    In the event of a proposed dissolution
or liquidation of the Company, a merger or consolidation in which the Company is
not the surviving entity, or a sale of all or substantially all of the assets or
capital stock of the Company (collectively, a "Reorganization"), unless
otherwise provided by the Board, this Option shall terminate immediately prior
to such date as is determined by the Board, which date shall be no later than
the consummation of such Reorganization. In such event, if the entity which
shall be the surviving entity does not tender to Optionee an offer, for which it
has no obligation to do so, to substitute for any unexercised Option a stock
option or capital stock of such surviving of such surviving entity, as
applicable, which on an equitable basis shall provide the Optionee with
substantially the same economic benefit as such unexercised Option, then the
Board may grant to such Optionee, in its sole and absolute discretion and
without obligation, the right for a period commencing thirty (30) days prior to
and ending immediately prior to the date determined by the Board pursuant hereto
for termination of the Option or during the remaining term of the Option,
whichever is the lesser, to exercise any unexpired Option or Options without
regard to the installment provisions of Section 5; provided, however, that such
exercise shall be subject to the consummation of such
Reorganization.


    
      
         


      

      
        3

        
          

        

      

      
         


      

    

    


    Subject to any required action by the
shareholders of the Company, if the Company shall be the surviving entity in any
merger or consolidation, this Option thereafter shall pertain to and apply to
the securities to which a holder of Shares equal to the Shares subject to this
Option would have been entitled by reason of such merger or consolidation, and
the installment provisions of Section 5 shall continue to apply.

    


    In the event of a change in the shares
of the Company as presently constituted, which is limited to a change of all of
its authorized Stock without par value into the same number of shares of Stock
with a par value, the shares resulting from any such change shall be deemed to
be the Shares within the meaning of this Option.

    


    To the extent that the foregoing
adjustments relate to shares or securities of the Company, such adjustments
shall be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as hereinbefore expressly provided, Optionee
shall have no rights by reason of any subdivision or consolidation of shares of
Stock of any class or the payment of any stock dividend or any other increase or
decrease in the number of shares of stock of any class, and the number and price
of Shares subject to this Option shall not be affected by, and no adjustments
shall be made by reason of, any dissolution, liquidation, merger, consolidation
or sale of assets or capital stock, or any issue by the Company of shares of
stock of any class or securities convertible into shares of stock of any
class.

    


    The grant of this Option shall not
affect in any way the right or power of the Company to make adjustments,
reclassifications, reorganizations or changes in its capital or business
structure or to merge, consolidate, dissolve or liquidate or to sell or transfer
all or any part of its business or assets.

    


    11.  Taxation upon Exercise of
Option.  Optionee understands that, upon exercise of this
Option, Optionee will recognize income, for Federal and state income tax
purposes, in an amount equal to the amount by which the fair market value of the
Shares, determined as of the date of exercise, exceeds the Exercise Price. The
acceptance of the Shares by Optionee shall constitute an agreement by Optionee
to report such income in accordance with then applicable law and to cooperate
with Company in establishing the amount of such income and corresponding
deduction to the Company for its income tax purposes. Withholding for federal or
state income and employment tax purposes will be made, if and as required by
law, from Optionee's then current compensation, or, if such current compensation
is insufficient to satisfy withholding tax liability, the Company may require
Optionee to make a cash payment to cover such liability as a condition of the
exercise of this Option.

    


    12.  Modification, Extension and
Renewal of Options.  The Board or Committee, as described in
the Plan, may modify, extend or renew this Option or accept the surrender
thereof (to the extent not theretofore exercised) and authorize the granting of
a new option in substitution therefore (to the extent not theretofore
exercised), subject at all times to the Plan and the
Code.  Notwithstanding the foregoing provisions of this Section 12, no
modification shall, without the consent of the Optionee, alter to the Optionee's
detriment or impair any rights of Optionee hereunder.


    
      
         


      

      
        4

        
          

        

      

      
         


      

    

    


    13.  Investment Intent;
Restrictions on Transfer.

    


    
      (a)  Optionee
represents and agrees that if Optionee exercises this Option in whole or in
part, Optionee will in each case acquire the Shares upon such exercise for the
purpose of investment and not with a view to, or for resale in connection with,
any distribution thereof; and that upon such exercise of this Option in whole or
in part, Optionee (or any person or persons entitled to exercise this Option
under the provisions of Sections 7 and 8 hereof) shall furnish to the Company a
written statement to such effect, satisfactory to the Company in form and
substance. If the Shares represented by this Option are registered under the
Securities Act, either before or after the exercise of this Option in whole or
in part, the Optionee shall be relieved of the foregoing investment
representation and agreement and shall not be required to furnish the Company
with the foregoing written statement.

    

    


    
      (b)  Optionee
further represents that Optionee has had access to the financial statements or
books and records of the Company, has had the opportunity to ask questions of
the Company concerning its business, operations and financial condition, and to
obtain additional information reasonably necessary to verify the accuracy of
such information

    

    


    
      (c)  Unless
and until the Shares represented by this Option are registered under the
Securities Act, all certificates representing the Shares and any certificates
subsequently issued in substitution therefor and any certificate for any
securities issued pursuant to any stock split, share reclassification, stock
dividend or other similar capital event shall bear legends in substantially the
following form:

    

    


    
      	
               
      

            	
              THESE
      SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE
      SECURITIES ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR
      SECURITIES LAWS OF ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST
      THEREIN MAY BE SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE
      ABSENCE OF REGISTRATION UNDER THE SECURITIES ACT OR ANY APPLICABLE
      SECURITIES LAWS OF ANY STATE, UNLESS PURSUANT TO EXEMPTIONS
      THEREFROM.

            


    

    


    
      	
               
      

            	
              THE
      SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT
      CERTAIN NONSTATUTORY STOCK OPTION AGREEMENT DATED ____________ BETWEEN THE
      COMPANY AND THE ISSUEE WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH
      ARE SUBJECT TO REPURCHASE BY THE COMPANY UNDER CERTAIN
      CONDITIONS.

            


    


    
      
         


      

      
        5

        
          

        

      

      
         


      

    

    


    and/or
such other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.

    


    14.  Stand-off
Agreement.  Optionee agrees that, in connection with any
registration of the Company's securities under the Securities Act, and upon the
request of the Company or any underwriter managing an underwritten offering of
the Company's securities, Optionee shall not sell, short any sale of, loan,
grant an option for, or otherwise dispose of any of the Shares (other than
Shares included in the offering) without the prior written consent of the
Company or such managing underwriter, as applicable, for a period of at least
one year following the effective date of registration of such
offering.

    


    15.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Optionee
except as hereinafter provided.

    


    
      (a)
Repurchase Right on Termination Other Than for Cause. For the purposes of this
Section, a "Repurchase
Event" shall mean an occurrence of one of (i) termination of Optionee's
employment by the Company, voluntary or involuntary and with or without cause;
(ii) retirement or death of Optionee; (iii) bankruptcy of Optionee, which shall
be deemed to have occurred as of the date on which a voluntary or involuntary
petition in bankruptcy is filed with a court of competent jurisdiction; (iv)
dissolution of the marriage of Optionee, to the extent that any of the Shares
are allocated as the sole and separate property of Optionee's spouse pursuant
thereto (in which case, this Section shall only apply to the Shares so
affected); or (v) any attempted transfer by the Optionee of Shares, or any
interest therein, in violation of this Agreement. Upon the occurrence of a
Repurchase Event, the Company shall have the right (but not an obligation) to
repurchase all or any portion of the Shares of Optionee at a price equal to the
fair value of the Shares as of the date of the Repurchase
Event.

    

    


    
      (b)
Repurchase Right on Termination for Cause. In the event Optionee's employment is
terminated by the Company "for cause", then the Company shall have the right
(but not an obligation) to repurchase Shares of Optionee at a price equal to the
Exercise Price. Such right of the Company to repurchase Shares shall apply to
100% of the Shares for one (1) year from the date of this Agreement; and shall
thereafter lapse at the rate of twenty percent (20%) of the Shares on each
anniversary of the date of this Agreement. In addition, the Company shall have
the right, in the sole discretion of the Board and without obligation, to
repurchase upon termination for cause all or any portion of the Shares of
Optionee, at a price equal to the fair value of the Shares as of the date of
termination, which right is not subject to the foregoing lapsing of rights. In
the event the Company elects to repurchase the Shares, the stock certificates
representing the same shall forthwith be returned to the Company for
cancellation.

    


    
      
         


      

      
        6

        
          

        

      

      
         


      

    

    


    
      (c)
Exercise of Repurchase Right. Any Repurchase Right under Paragraphs 15(a) or
15(b) shall be exercised by giving notice of exercise as provided herein to
Optionee or the estate of Optionee, as applicable. Such right shall be
exercised, and the repurchase price thereunder shall be paid, by the Company
within a ninety (90) day period beginning on the date of notice to the Company
of the occurrence of such Repurchase Event (except in the case of termination of
employment or retirement, where such option period shall begin upon the
occurrence of the Repurchase Event). Such repurchase price shall be payable only
in the form of cash (including a check drafted on immediately available funds)
or cancellation of purchase money indebtedness of the Optionee for the Shares.
If the Company can not purchase all such Shares because it is unable to meet the
financial tests set forth in the Delaware General Corporation Law, the Company
shall have the right to purchase as many Shares as it is permitted to purchase
under such sections. Any Shares not purchased by the Company hereunder shall no
longer be subject to the provisions of this Section 15.

    

    


    
      (d) Right
of First Refusal. In the event Optionee desires to transfer any Shares during
his or her lifetime, Optionee shall first offer to sell such Shares to the
Company. Optionee shall deliver to the Company written notice of the intended
sale, such notice to specify the number of Shares to be sold, the proposed
purchase price and terms of payment, and grant the Company an option for a
period of thirty days following receipt of such notice to purchase the offered
Shares upon the same terms and conditions. To exercise such option, the Company
shall give notice of that fact to Optionee within the thirty (30) day notice
period and agree to pay the purchase price in the manner provided in the notice.
If the Company does not purchase all of the Shares so offered during foregoing
option period, Optionee shall be under no obligation to sell any of the offered
Shares to the Company, but may dispose of such Shares in any lawful manner
during a period of one hundred and eighty (180) days following the end of such
notice period, except that Optionee shall not sell any such Shares to any other
person at a lower price or upon more favorable terms than those offered to the
Company.

    

    


    
      (e)
Acceptance of Restrictions. Acceptance of the Shares shall constitute the
Optionee's agreement to such restrictions and the legending of his certificates
with respect thereto. Notwithstanding such restrictions, however, so long as the
Optionee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)
Permitted Transfers. Notwithstanding any provisions in this Section 15 to the
contrary, the Optionee may transfer Shares subject to this Agreement to his or
her parents, spouse, children, or grandchildren, or a trust for the benefit of
the Optionee or any such transferee(s); provided, that such permitted
transferee(s) shall hold the Shares subject to all the provisions of this
Agreement (all references to the Optionee herein shall in such cases refer
mutatis mutandis to the permitted transferee, except in the case of clause (iv)
of Section 15(a) wherein the permitted transfer shall be deemed to be
rescinded); and provided further, that notwithstanding any other provisions in
this Agreement, a permitted transferee may not, in turn, make permitted
transfers without the written consent of the Optionee and the
Company.

    


    
      
         


      

      
        7

        
          

        

      

      
         


      

    

    


    
      (g)
Release of Restrictions on Shares. All other restrictions under this Section 15
shall terminate five (5) years following the date of this Agreement, or when the
Company's securities are publicly traded, whichever occurs
earlier.

    

    


    16.  Notices.  Any
notice required to be given pursuant to this Option or the Plan shall be in
writing and shall be deemed to be delivered upon receipt or, in the case of
notices by the Company, five (5) days after deposit in the U.S. mail, postage
prepaid, addressed to Optionee at the address last provided by Optionee for his
or her employee records.

    


    17.  Agreement Subject to Plan;
Applicable Law.  This Option is made pursuant to the Plan and
shall be interpreted to comply therewith. A copy of such Plan is available to
Optionee, at no charge, at the principal office of the Company. Any provision of
this Option inconsistent with the Plan shall be considered void and replaced
with the applicable provision of the Plan. This Option has been granted,
executed and delivered in the State of Delaware, and the interpretation and
enforcement shall be governed by the laws thereof and subject to the exclusive
jurisdiction of the courts located in the State of New York.

    


    In Witness
Whereof, the parties hereto have executed this Option as of the date
first above written.

    


    
      
        
          
            
              
                
                  	
                          COMPANY:

                        	
                          DRINKS
      AMERICAS HOLDINGS, LTD.

                        
	 
      	
                          a
      Delaware corporation

                        
	 
      	 
      
	 
      	
                          By:

                        	 
      
	 
      	
                          Name:

                        	 
      
	 
      	
                          Title:

                        	 
      
	 
      	 
      	 
      
	
                          OPTIONEE:

                        	
                          By:

                        	 
      
	 
      	 
      	
                          (signature)

                        
	 
      	
                          Name:

                        	 
      


                

              

            

          

        

      

    

     

    
      
         


      

      
        8

        
          

        

      

      
         


      

    


    Appendix
A

    


    NOTICE
OF EXERCISE

    


    DRINKS
AMERICAS HOLDINGS, LTD.

    _________________

    _________________

    _________________

    


    Re: Nonstatutory Stock
Option

    


    1)           Notice
is hereby given pursuant to Section 6 of my Nonstatutory Stock Option Agreement
that I elect to purchase the number of shares set forth below at the exercise
price set forth in my option agreement:

    


    Nonstatutory Stock Option Agreement
dated: ____________

    


    Number of shares being purchased:
____________

    


    Exercise Price:
$____________

    


    A check in the amount of the aggregate
price of the shares being purchased is attached.

    


    OR

    


    2)           I
elect a cashless exercise pursuant to Section 6 of my Nonstatutory Stock Option
Agreement.  The Average Market Price as of _______ was
$_____.

    


    I hereby confirm that such shares are
being acquired by me for my own account for investment purposes, and not with a
view to, or for resale in connection with, any distribution thereof. I will not
sell or dispose of my Shares in violation of the Securities Act of 1933, as
amended, or any applicable federal or state securities laws. Further, I
understand that the exemption from taxable income at the time of exercise is
dependent upon my holding such stock for a period of at least one year from the
date of exercise and two years from the date of grant of the
Option.

    


    I understand that the certificate
representing the Option Shares will bear a restrictive legend within the
contemplation of the Securities Act and as required by such other state or
federal law or regulation applicable to the issuance or delivery of the Option
Shares.

    


    I agree to provide to the Company such
additional documents or information as may be required pursuant to the Drinks
Americas 2010 Incentive Stock Plan.

    


    
      
        
          
            	 
      	
                    By:

                  	 
      
	 
      	 
      	
                    (signature)

                  
	 
      	
                    Name:

                  	 
      


          

        

      

    


    
      
         


      

      
        9

        
          

        

      

      
         


      

    


    EXHIBIT
B-2

    


    DRINKS
AMERICAS

    NONSTATUTORY
STOCK OPTION AGREEMENT

    
      
        	
                 
      

              	
                 

              	 
      


      

    

     

    This
Nonstatutory Stock Option Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the following
Director of the Company ("Optionee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Option
Information.

    
      
        (a)      
Date of
Option:        
_____________________

      

      
        (b)      
Optionee:                  
_____________________

      

      
        (c)      
Number of
Shares:    _____________________ 

      

      
        (d)      
Exercise
Price:         
_____________________

      

      (e)       Vesting
Schedule      _____________________

       
_____________________

       
_____________________

      (f)        Termination
Date     _____________________


    

    2.  Acknowledgements.

    (a)  Optionee is a member of
the Board of Directors of the Company.

    


    
      (b)  The
Board of Directors (the "Board" which term shall
include an authorized committee of the Board of Directors) and shareholders of
the Company have heretofore adopted the Drinks Americas 2010 Incentive Stock
Plan (the "Plan"),
pursuant to which this Option is being granted; and

    

    


    
      (c)  The
Board has authorized the granting to Optionee of a nonstatutory stock option
("Option") to purchase
shares of common stock of the Company ("Stock") upon the terms and
conditions hereinafter stated and pursuant to an exemption from registration
under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    

    


    3.  Shares;
Price.  Company hereby grants to Optionee the right to
purchase, upon and subject to the terms and conditions herein stated, the number
of shares of Stock set forth in Section 1(c) above (the "Shares") for cash or on a
cashless basis (or other consideration as is acceptable to the Board of
Directors of the Company, in their sole and absolute discretion) at the price
per Share set forth in Section 1(d) above (the "Exercise
Price").



    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    4.  Term of Option; Continuation
of Service.  This Option shall expire, and all rights hereunder
to purchase the Shares shall terminate upon the Termination Date noted above.
This Option shall earlier terminate subject to Sections 7 and 8 hereof upon, and
as of the date of, the termination of Optionee's employment if such termination
occurs prior to the Termination Date. Nothing contained herein shall confer upon
Optionee the right to the continuation of his or her employment by the Company
or to interfere with the right of the Company to terminate such employment or to
increase or decrease the compensation of Optionee from the rate in existence at
the date hereof.

    


    5.  Vesting of
Option.  Subject to the provisions of Sections 7 and 8 hereof,
this Option shall become exercisable during the term that Optionee serves as a
Director of the Company according to terms deemed acceptable to the Board of
Directors of the Company in their sole and absolute discretion according to the
schedule set forth in Section 1(e) above (the “Vesting Schedule”)

    


    6.  Exercise.  This
Option shall be exercised by delivery to the Company of (a) written notice of
exercise stating the number of Shares being purchased (in whole shares only) and
such other information set forth on the form of Notice of Exercise attached
hereto as Appendix
A, (b) a check or cash in the amount of the Exercise Price of the Shares
covered by the notice (or such other consideration as has been approved by the
Board of Directors consistent with the Plan) and (c) a written investment
representation as provided for in Section 13 hereof. Notwithstanding anything to
the contrary contained in this Option, this Option may be exercised by
presentation and surrender of this Option to the Company at its principal
executive offices with a written notice of the holder’s intention to effect a
cashless exercise, including a calculation of the number of shares of Common
Stock to be issued upon such exercise in accordance with the terms hereof (a
“Cashless Exercise”).  In the event of a Cashless Exercise, in lieu of
paying the Exercise Price in cash, the holder shall surrender this Option for
that number of shares of Common Stock determined by multiplying the number of
Shares to which it would otherwise be entitled by a fraction, the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise Price, and the denominator of which shall be
the then current Market Price per share of Common Stock.  For example,
if the holder is exercising 100,000 Options with a per Warrant exercise price of
$0.75 per share through a cashless exercise when the Common Stock’s current
Market Price per share is $2.00 per share, then upon such Cashless Exercise the
holder will receive 62,500 shares of Common Stock.  Market Price is
defined as the average of the last reported sale prices on the principal trading
market for the Common Stock during the five (5) trading days immediately
preceding such date.  This Option shall not be assignable or
transferable, except by will or by the laws of descent and distribution, and
shall be exercisable only by Optionee during his or her lifetime, except as
provided in Section 8 hereof.

    


    7.  Termination of
Service.  If Optionee shall cease to serve as a Director of the
Company for any reason, no further installments shall vest pursuant to Section
5, and the maximum number of Shares that Optionee may purchase pursuant hereto
shall be limited to the number of Shares that were vested as of the date
Optionee ceases to be a Director (to the nearest whole Share). Thereupon,
Optionee shall have the right to exercise this Option, at any time during the
remaining term hereof, to the extent, but only to the extent, that this Option
was exercisable as of the date Optionee ceases to be a Director; provided,
however, if Optionee is removed as a Director pursuant to the Delaware General
Corporation Law, the foregoing right to exercise shall automatically terminate
on the date Optionee ceases to be a Director as to all Shares covered by this
Option not exercised prior to termination. Unless earlier terminated, all rights
under this Option shall terminate in any event on the expiration date of this
Option as defined in Section 4 hereof.


    
      
         


      

      
        2

        
          

        

      

      
         


      

    

    


    8.  Death of
Optionee.  If the Optionee shall die while in the employ of the
Company, Optionee's personal representative or the person entitled to Optionee's
rights hereunder may at any time within six (6) months after the date of
Optionee's death, or during the remaining term of this Option, whichever is the
lesser, exercise this Option and purchase Shares to the extent, but only to the
extent, that Optionee could have exercised this Option as of the date of
Optionee's death; provided, in any case, that this Option may be so exercised
only to the extent that this Option has not previously been exercised by
Optionee.

    


    9.  No Rights as
Shareholder.  Optionee shall have no rights as a shareholder
with respect to the Shares covered by any installment of this Option until the
effective date of issuance of the Shares following exercise of this Option, and
no adjustment will be made for dividends or other rights for which the record
date is prior to the date such stock certificate or certificates are issued
except as provided in Section 10 hereof.

    


    10.  Recapitalization.  Subject
to any required action by the shareholders of the Company, the number of Shares
covered by this Option, and the Exercise Price thereof, shall be proportionately
adjusted for any increase or decrease in the number of issued shares resulting
from a subdivision or consolidation of shares or the payment of a stock
dividend, or any other increase or decrease in the number of such shares
effected without receipt of consideration by the Company; provided however that
the conversion of any convertible securities of the Company shall not be deemed
having been "effected without receipt of consideration by the
Company".

    


    In the event of a proposed dissolution
or liquidation of the Company, a merger or consolidation in which the Company is
not the surviving entity, or a sale of all or substantially all of the assets or
capital stock of the Company (collectively, a "Reorganization"), unless
otherwise provided by the Board, this Option shall terminate immediately prior
to such date as is determined by the Board, which date shall be no later than
the consummation of such Reorganization. In such event, if the entity which
shall be the surviving entity does not tender to Optionee an offer, for which it
has no obligation to do so, to substitute for any unexercised Option a stock
option or capital stock of such surviving of such surviving entity, as
applicable, which on an equitable basis shall provide the Optionee with
substantially the same economic benefit as such unexercised Option, then the
Board may grant to such Optionee, in its sole and absolute discretion and
without obligation, the right for a period commencing thirty (30) days prior to
and ending immediately prior to the date determined by the Board pursuant hereto
for termination of the Option or during the remaining term of the Option,
whichever is the lesser, to exercise any unexpired Option or Options without
regard to the installment provisions of Section 5; provided, however, that such
exercise shall be subject to the consummation of such
Reorganization.


    
      
         


      

      
        3

        
          

        

      

      
         


      

    

    


    Subject to any required action by the
shareholders of the Company, if the Company shall be the surviving entity in any
merger or consolidation, this Option thereafter shall pertain to and apply to
the securities to which a holder of Shares equal to the Shares subject to this
Option would have been entitled by reason of such merger or consolidation, and
the installment provisions of Section 5 shall continue to apply.

    


    In the event of a change in the shares
of the Company as presently constituted, which is limited to a change of all of
its authorized Stock without par value into the same number of shares of Stock
with a par value, the shares resulting from any such change shall be deemed to
be the Shares within the meaning of this Option.

    


    To the extent that the foregoing
adjustments relate to shares or securities of the Company, such adjustments
shall be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as hereinbefore expressly provided, Optionee
shall have no rights by reason of any subdivision or consolidation of shares of
Stock of any class or the payment of any stock dividend or any other increase or
decrease in the number of shares of stock of any class, and the number and price
of Shares subject to this Option shall not be affected by, and no adjustments
shall be made by reason of, any dissolution, liquidation, merger, consolidation
or sale of assets or capital stock, or any issue by the Company of shares of
stock of any class or securities convertible into shares of stock of any
class.

    


    The grant of this Option shall not
affect in any way the right or power of the Company to make adjustments,
reclassifications, reorganizations or changes in its capital or business
structure or to merge, consolidate, dissolve or liquidate or to sell or transfer
all or any part of its business or assets.

    


    11.  Taxation upon Exercise of
Option.  Optionee understands that, upon exercise of this
Option, Optionee will recognize income, for Federal and state income tax
purposes, in an amount equal to the amount by which the fair market value of the
Shares, determined as of the date of exercise, exceeds the Exercise Price. The
acceptance of the Shares by Optionee shall constitute an agreement by Optionee
to report such income in accordance with then applicable law and to cooperate
with Company in establishing the amount of such income and corresponding
deduction to the Company for its income tax purposes. Withholding for federal or
state income and employment tax purposes will be made, if and as required by
law, from Optionee's then current compensation, or, if such current compensation
is insufficient to satisfy withholding tax liability, the Company may require
Optionee to make a cash payment to cover such liability as a condition of the
exercise of this Option.

    


    12.  Modification, Extension and
Renewal of Options.  The Board or Committee, as described in
the Plan, may modify, extend or renew this Option or accept the surrender
thereof (to the extent not theretofore exercised) and authorize the granting of
a new option in substitution therefore (to the extent not theretofore
exercised), subject at all times to the Plan and the
Code.  Notwithstanding the foregoing provisions of this Section 12, no
modification shall, without the consent of the Optionee, alter to the Optionee's
detriment or impair any rights of Optionee hereunder.


    
      
         


      

      
        4

        
          

        

      

      
         


      

    

    


    13.  Investment Intent;
Restrictions on Transfer.

    


    
      (a)  Optionee
represents and agrees that if Optionee exercises this Option in whole or in
part, Optionee will in each case acquire the Shares upon such exercise for the
purpose of investment and not with a view to, or for resale in connection with,
any distribution thereof; and that upon such exercise of this Option in whole or
in part, Optionee (or any person or persons entitled to exercise this Option
under the provisions of Sections 7 and 8 hereof) shall furnish to the Company a
written statement to such effect, satisfactory to the Company in form and
substance. If the Shares represented by this Option are registered under the
Securities Act, either before or after the exercise of this Option in whole or
in part, the Optionee shall be relieved of the foregoing investment
representation and agreement and shall not be required to furnish the Company
with the foregoing written statement.

    

    


    
      (b)  Optionee
further represents that Optionee has had access to the financial statements or
books and records of the Company, has had the opportunity to ask questions of
the Company concerning its business, operations and financial condition, and to
obtain additional information reasonably necessary to verify the accuracy of
such information

    

    


    
      (c)
Unless and until the Shares represented by this Option are registered under the
Securities Act, all certificates representing the Shares and any certificates
subsequently issued in substitution therefor and any certificate for any
securities issued pursuant to any stock split, share reclassification, stock
dividend or other similar capital event shall bear legends in substantially the
following form:

    

    


    
      	
               
      

            	
              THESE
      SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE
      SECURITIES ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR
      SECURITIES LAWS OF ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST
      THEREIN MAY BE SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE
      ABSENCE OF REGISTRATION UNDER THE SECURITIES ACT OR ANY APPLICABLE
      SECURITIES LAWS OF ANY STATE, UNLESS PURSUANT TO EXEMPTIONS
      THEREFROM.

            


    

    


    
      	
               
      

            	
              THE
      SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT
      CERTAIN NONSTATUTORY STOCK OPTION AGREEMENT DATED ____________ BETWEEN THE
      COMPANY AND THE ISSUEE WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH
      ARE SUBJECT TO REPURCHASE BY THE COMPANY UNDER CERTAIN
      CONDITIONS.

            


    

    


    and/or
such other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.


    
      
         


      

      
        5

        
          

        

      

      
         


      

    

    


    14.  Stand-off
Agreement.  Optionee agrees that, in connection with any
registration of the Company's securities under the Securities Act, and upon the
request of the Company or any underwriter managing an underwritten offering of
the Company's securities, Optionee shall not sell, short any sale of, loan,
grant an option for, or otherwise dispose of any of the Shares (other than
Shares included in the offering) without the prior written consent of the
Company or such managing underwriter, as applicable, for a period of at least
one year following the effective date of registration of such
offering.

    


    15.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Optionee
except as hereinafter provided.

    


    
      (a)  Repurchase Right on
Termination Other Than by Removal.  For the purposes of this
Section, a "Repurchase
Event" shall mean an occurrence of one of (i) termination of Optionee's
service as a director; (ii) death of Optionee; (iii) bankruptcy of Optionee,
which shall be deemed to have occurred as of the date on which a voluntary or
involuntary petition in bankruptcy is filed with a court of competent
jurisdiction; (iv) dissolution of the marriage of Optionee, to the extent that
any of the Shares are allocated as the sole and separate property of Optionee's
spouse pursuant thereto (in which case, this Section shall only apply to the
Shares so affected); or (v) any attempted transfer by the Optionee of Shares, or
any interest therein, in violation of this Agreement. Upon the occurrence of a
Repurchase Event, and upon mutual agreement of the Company and Optionee, the
Company may repurchase all or any portion of the Shares of Optionee at a price
equal to the fair value of the Shares as of the date of the Repurchase
Event.

    

    


    
      (b)  Repurchase Right on
Removal.  In the event Optionee is removed as a director
pursuant to the Delaware General Corporation Law, or Optionee voluntarily
resigns as a director prior to the date upon which the last installment of
Shares becomes exercisable pursuant to Section 5, then the Company shall have
the right (but not an obligation) to repurchase Shares of Optionee at a price
equal to the Exercise Price. Such right of the Company to repurchase Shares
shall apply to 100% of the Shares for one (1) year from the date of this
Agreement; and shall thereafter lapse ratably in equal annual increments on each
anniversary of the date of this Agreement over the term of this Option specified
in Section 4. In addition, the Company shall have the right, in the sole
discretion of the Board and without obligation, to repurchase upon removal or
resignation all or any portion of the Shares of Optionee, at a price equal to
the fair value of the Shares as of the date of such removal or resignation,
which right is not subject to the foregoing lapsing of rights. In the event the
Company elects to repurchase the Shares, the stock certificates representing the
same shall forthwith be returned to the Company for
cancellation.

    


    
      
         


      

      
        6

        
          

        

      

      
         


      

    


    
      (c)  Exercise of Repurchase
Right.  Any Repurchase Right under Paragraphs 15(a) or 15(b)
shall be exercised by giving notice of exercise as provided herein to Optionee
or the estate of Optionee, as applicable. Such right shall be exercised, and the
repurchase price thereunder shall be paid, by the Company within a ninety (90)
day period beginning on the date of notice to the Company of the occurrence of
such Repurchase Event (except in the case of termination or cessation of
services as director, where such option period shall begin upon the occurrence
of the Repurchase Event). Such repurchase price shall be payable only in the
form of cash (including a check drafted on immediately available funds) or
cancellation of purchase money indebtedness of the Optionee for the Shares. If
the Company can not purchase all such Shares because it is unable to meet the
financial tests set forth in the Delaware General Corporation Law, the Company
shall have the right to purchase as many Shares as it is permitted to purchase
under such sections. Any Shares not purchased by the Company hereunder shall no
longer be subject to the provisions of this Section 15.

    

    


    
      (d)  Right
of First Refusal. In the event Optionee desires to transfer any Shares during
his or her lifetime, Optionee shall first offer to sell such Shares to the
Company. Optionee shall deliver to the Company written notice of the intended
sale, such notice to specify the number of Shares to be sold, the proposed
purchase price and terms of payment, and grant the Company an option for a
period of thirty days following receipt of such notice to purchase the offered
Shares upon the same terms and conditions. To exercise such option, the Company
shall give notice of that fact to Optionee within the thirty (30) day notice
period and agree to pay the purchase price in the manner provided in the notice.
If the Company does not purchase all of the Shares so offered during foregoing
option period, Optionee shall be under no obligation to sell any of the offered
Shares to the Company, but may dispose of such Shares in any lawful manner
during a period of one hundred and eighty (180) days following the end of such
notice period, except that Optionee shall not sell any such Shares to any other
person at a lower price or upon more favorable terms than those offered to the
Company.

    

    


    
      (e)  Acceptance
of Restrictions. Acceptance of the Shares shall constitute the Optionee's
agreement to such restrictions and the legending of his certificates with
respect thereto. Notwithstanding such restrictions, however, so long as the
Optionee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)  Permitted
Transfers. Notwithstanding any provisions in this Section 15 to the contrary,
the Optionee may transfer Shares subject to this Agreement to his or her
parents, spouse, children, or grandchildren, or a trust for the benefit of the
Optionee or any such transferee(s); provided, that such permitted transferee(s)
shall hold the Shares subject to all the provisions of this Agreement (all
references to the Optionee herein shall in such cases refer mutatis mutandis to
the permitted transferee, except in the case of clause (iv) of Section 15(a)
wherein the permitted transfer shall be deemed to be rescinded); and provided
further, that notwithstanding any other provisions in this Agreement, a
permitted transferee may not, in turn, make permitted transfers without the
written consent of the Optionee and the Company.

    


    
      
         


      

      
        7

        
          

        

      

      
         


      

    


    
      (g)  Release
of Restrictions on Shares. All other restrictions under this Section 15 shall
terminate five (5) years following the date of this Agreement, or when the
Company's securities are publicly traded, whichever occurs
earlier.

    

    


    16.  Notices.  Any
notice required to be given pursuant to this Option or the Plan shall be in
writing and shall be deemed to be delivered upon receipt or, in the case of
notices by the Company, five (5) days after deposit in the U.S. mail, postage
prepaid, addressed to Optionee at the address last provided by Optionee for use
in Company records related to Optionee.

    


    17.  Agreement Subject to Plan;
Applicable Law.  This Option is made pursuant to the Plan and
shall be interpreted to comply therewith. A copy of such Plan is available to
Optionee, at no charge, at the principal office of the Company. Any provision of
this Option inconsistent with the Plan shall be considered void and replaced
with the applicable provision of the Plan. This Option has been granted,
executed and delivered in the State of Delaware, and the interpretation and
enforcement shall be governed by the laws thereof and subject to the exclusive
jurisdiction of the courts located in the State of New York.

    


    IN WITNESS WHEREOF, the parties hereto
have executed this Option as of the date first above written.

    


    
      
        
          
            
              
                
                  	 
      	
                          COMPANY:

                        	
                          DRINKS
      AMERICAS HOLDINGS, LTD.

                        
	 
      	 
      	
                          a
      Delaware corporation

                        
	 
      	 
      	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	
                          Name:

                        	 
      
	 
      	 
      	
                          Title:

                        	 
      
	 
      	 
      	 
      
	 
      	
                          OPTIONEE:

                        	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	 
      	
                          (signature)

                        
	 
      	 
      	
                          Name:

                        	 
      


                

              

            

          

        

      

    


    
      
         


      

      
        8

        
          

        

      

      
         


      

    


    Appendix
A

    


    NOTICE OF
EXERCISE

    


    DRINKS
AMERICAS HOLDINGS, LTD.

    ________________

    ________________

    ________________


    Re:
Nonstatutory Stock Option

    


    1)           Notice
is hereby given pursuant to Section 6 of my Nonstatutory Stock Option Agreement
that I elect to purchase the number of shares set forth below at the exercise
price set forth in my option agreement:

    


    Nonstatutory Stock Option Agreement
dated: ____________

    


    Number of shares being purchased:
____________

    


    Exercise Price:
$____________

    


    A check in the amount of the aggregate
price of the shares being purchased is attached.

    


    OR

    


    2)           I
elect a cashless exercise pursuant to Section 6 of my Nonstatutory Stock Option
Agreement.  The Average Market Price as of _______ was
$_____.

    


    I hereby confirm that such shares are
being acquired by me for my own account for investment purposes, and not with a
view to, or for resale in connection with, any distribution thereof. I will not
sell or dispose of my Shares in violation of the Securities Act of 1933, as
amended, or any applicable federal or state securities laws. Further, I
understand that the exemption from taxable income at the time of exercise is
dependent upon my holding such stock for a period of at least one year from the
date of exercise and two years from the date of grant of the
Option.

    


    I understand that the certificate
representing the Option Shares will bear a restrictive legend within the
contemplation of the Securities Act and as required by such other state or
federal law or regulation applicable to the issuance or delivery of the Option
Shares.

    


    I agree to provide to the Company such
additional documents or information as may be required pursuant to the Drinks
Americas 2010 Incentive Stock Plan.

    


    
      
        
          
            
              	 
      	
                      By:

                    	 
      
	 
      	 
      	
                      (signature)

                    
	 
      	
                      Name:

                    	 
      


            

          

        

      

    


    
      
         


      

      
        9

        
          

        

      

      
         


      

    


    EXHIBIT
B-3

     

    
      
        
          
            	
                    DRINKS
      AMERICAS

                  
	
                    CONSULTANT
      NONSTATUTORY STOCK OPTION AGREEMENT

                  
	 


          

        

      

    

     

    This
Consultant Nonstatutory Stock Option Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the following
consultant to the Company (herein, the "Optionee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Option
Information.

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            (a)      
Date of
Option:        
_____________________

                          

                          
                            (b)      
Optionee:                  
_____________________

                          

                          
                            (c)      
Number of
Shares:    _____________________ 

                          

                          
                            (d)      
Exercise
Price:         
_____________________

                          

                          (e)       Vesting
Schedule      _____________________

                           
_____________________

                           
_____________________

                          (f)        Termination
Date     _____________________

                           

                        

                      

                    

                  

                

              

            

          

        

      

    

    2.  Acknowledgements.

    
      (a)  Optionee
is an independent consultant to the Company, not an employee;

    

    


    
      (b)  The
Board of Directors (the "Board" which term shall
include an authorized committee of the Board of Directors) and shareholders of
the Company have heretofore adopted the Drinks Americas 2010 Incentive Stock
Plan (the "Plan"),
pursuant to which this Option is being granted; and

    

    


    
      (c)  The
Board has authorized the granting to Optionee of a nonstatutory stock option
("Option") to purchase
shares of common stock of the Company ("Stock") upon the terms and
conditions hereinafter stated and pursuant to an exemption from registration
under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    

    


    3.  Shares;
Price.  The Company hereby grants to Optionee the right to
purchase, upon and subject to the terms and conditions herein stated, the number
of shares of Stock set forth in Section 1(c) above (the "Shares") for cash or on a
cashless basis (or other consideration as is acceptable to the Board, in their
sole and absolute discretion) at the price per Share set forth in Section 1(d)
above (the "Exercise
Price").

    


    4.  Term of
Option.  This Option shall expire, and all rights hereunder to
purchase the Shares, shall terminate upon the Termination Date noted above.
Nothing contained herein shall be construed to interfere in any way with the
right of the Company to terminate Optionee as a consultant to the Company, or to
increase or decrease the compensation paid to Optionee from the rate in effect
as of the date hereof.


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    5.  Vesting of
Option.  Subject to the provisions of Sections 7 and 8 hereof,
this Option shall become exercisable during the period that Optionee serves as a
consultant of the Company according to terms deemed acceptable to the Board of
Directors of the Company in their sole and absolute discretion according to the
schedule set forth in Section 1(e) above (the “Vesting Schedule”)

    


    6.  Exercise.  This
Option shall be exercised by delivery to the Company of (a) written notice of
exercise stating the number of Shares being purchased (in whole shares only) and
such other information set forth on the form of Notice of Exercise attached
hereto as Appendix
A, (b) a check or cash in the amount of the Exercise Price of the Shares
covered by the notice (or such other consideration as has been approved by the
Board of Directors consistent with the Plan) and (c) a written investment
representation as provided for in Section 13 hereof. Notwithstanding anything to
the contrary contained in this Option, this Option may be exercised by
presentation and surrender of this Option to the Company at its principal
executive offices with a written notice of the holder’s intention to effect a
cashless exercise, including a calculation of the number of shares of Common
Stock to be issued upon such exercise in accordance with the terms hereof (a
“Cashless Exercise”).  In the event of a Cashless Exercise, in lieu of
paying the Exercise Price in cash, the holder shall surrender this Option for
that number of shares of Common Stock determined by multiplying the number of
Shares to which it would otherwise be entitled by a fraction, the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise Price, and the denominator of which shall be
the then current Market Price per share of Common Stock.  For example,
if the holder is exercising 100,000 Options with a per Warrant exercise price of
$0.75 per share through a cashless exercise when the Common Stock’s current
Market Price per share is $2.00 per share, then upon such Cashless Exercise the
holder will receive 62,500 shares of Common Stock.  Market Price is
defined as the average of the last reported sale prices on the principal trading
market for the Common Stock during the five (5) trading days immediately
preceding such date.  This Option shall not be assignable or
transferable, except by will or by the laws of descent and distribution, and
shall be exercisable only by Optionee during his or her lifetime.

    


    7.  Termination of
Service.  If Optionee's service as a consultant to the Company
terminates for any reason, no further installments shall vest pursuant to
Section 5, and Optionee shall have the right at any time within thirty (30) days
following such termination of services or the remaining term of this Option,
whichever is the lesser, to exercise in whole or in part this Option to the
extent, but only to the extent, that this Option was exercisable as of the date
Optionee ceased to be a consultant to the Company; provided, however, if
Optionee is terminated for reasons that would justify a termination of
employment "for cause",
the foregoing right to exercise shall automatically terminate on the date
Optionee ceases to be a consultant to the Company as to all Shares covered by
this Option not exercised prior to termination. Unless earlier terminated, all
rights under this Option shall terminate in any event on the expiration date of
this Option as defined in Section 4 hereof.


    
      
         


      

      
        2

        
          

        

      

      
         


      

    


    8.  Death of
Optionee.  If the Optionee shall die while serving as a
consultant to the Company, Optionee's personal representative or the person
entitled to Optionee's rights hereunder may at any time within ninety (90) days
after the date of Optionee's death, or during the remaining term of this Option,
whichever is the lesser, exercise this Option and purchase Shares to the extent,
but only to the extent, that Optionee could have exercised this Option as of the
date of Optionee's death; provided, in any case, that this Option may be so
exercised only to the extent that this Option has not previously been exercised
by Optionee.

    


    9.  No Rights as
Shareholder.  Optionee shall have no rights as a shareholder
with respect to the Shares covered by any installment of this Option until the
effective date of the issuance of shares following exercise of this to Option,
and no adjustment will be made for dividends or other rights for which the
record date is prior to the date such stock certificate or certificates are
issued except as provided in Section 10 hereof.

    


    10.  Recapitalization.  Subject
to any required action by the shareholders of the Company, the number of Shares
covered by this Option, and the Exercise Price thereof, shall be proportionately
adjusted for any increase or decrease in the number of issued shares resulting
from a subdivision or consolidation of shares or the payment of a stock
dividend, or any other increase or decrease in the number of such shares
effected without receipt of consideration by the Company; provided however that
the conversion of any convertible securities of the Company shall not be deemed
having been "effected without receipt of consideration by the
Company."

    


    In the event of a proposed dissolution
or liquidation of the Company, a merger or consolidation in which the Company is
not the surviving entity, or a sale of all or substantially all of the assets or
capital stock of the Company (collectively, a "Reorganization"), this Option
shall terminate immediately prior to the consummation of such proposed action,
unless otherwise provided by the Board; provided, however, if Optionee shall be
a consultant at the time such Reorganization is approved by the stockholders,
Optionee shall have the right to exercise this Option as to all or any part of
the Shares, without regard to the installment provisions of Section 5, for a
period beginning 30 days prior to the consummation of such Reorganization and
ending as of the Reorganization or the expiration of this Option, whichever is
earlier, subject to the consummation of the Reorganization. In any event, the
Company shall notify Optionee, at least 30 days prior to the consummation of
such Reorganization, of his exercise rights, if any, and that the Option shall
terminate upon the consummation of the Reorganization.

    


    Subject to any required action by the
shareholders of the Company, if the Company shall be the surviving entity in any
merger or consolidation, this Option thereafter shall pertain to and apply to
the securities to which a holder of Shares equal to the Shares subject to this
Option would have been entitled by reason of such merger or consolidation, and
the installment provisions of Section 5 shall continue to apply.

    


    In the event of a change in the shares
of the Company as presently constituted, which is limited to a change of all of
its authorized Stock without par value into the same number of shares of Stock
with a par value, the shares resulting from any such change shall be deemed to
be the Shares within the meaning of this Option.


    
      
         


      

      
        3

        
          

        

      

      
         


      

    


    To the extent that the foregoing
adjustments relate to shares or securities of the Company, such adjustments
shall be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as hereinbefore expressly provided, Optionee
shall have no rights by reason of any subdivision or consolidation of shares of
Stock of any class or the payment of any stock dividend or any other increase or
decrease in the number of shares of stock of any class, and the number and price
of Shares subject to this Option shall not be affected by, and no adjustments
shall be made by reason of, any dissolution, liquidation, merger, consolidation
or sale of assets or capital stock, or any issue by the Company of shares of
stock of any class or securities convertible into shares of stock of any
class.

    


    The grant of this Option shall not
affect in any way the right or power of the Company to make adjustments,
reclassifications, reorganizations or changes in its capital or business
structure or to merge, consolidate, dissolve or liquidate or to sell or transfer
all or any part of its business or assets.

    


    11.  Taxation upon Exercise of
Option.  Optionee understands that, upon exercise of this
Option, Optionee will recognize income, for Federal and state income tax
purposes, in an amount equal to the amount by which the fair market value of the
Shares, determined as of the date of exercise, exceeds the Exercise Price. The
acceptance of the Shares by Optionee shall constitute an agreement by Optionee
to report such income in accordance with then applicable law and to cooperate
with Company in establishing the amount of such income and corresponding
deduction to the Company for its income tax purposes. Withholding for federal or
state income and employment tax purposes will be made, if and as required by
law, from Optionee's then current compensation, or, if such current compensation
is insufficient to satisfy withholding tax liability, the Company may require
Optionee to make a cash payment to cover such liability as a condition of the
exercise of this Option.

    


    12.  Modification, Extension and
Renewal of Options.  The Board or Committee, as described in
the Plan, may modify, extend or renew this Option or accept the surrender
thereof (to the extent not theretofore exercised) and authorize the granting of
a new option in substitution therefore (to the extent not theretofore
exercised), subject at all times to the Plan, the Code. Notwithstanding the
foregoing provisions of this Section 12, no modification shall, without the
consent of the Optionee, alter to the Optionee's detriment or impair any rights
of Optionee hereunder.

    


    13.  Investment Intent;
Restrictions on Transfer.

    
      (a)  Optionee
represents and agrees that if Optionee exercises this Option in whole or in
part, Optionee will in each case acquire the Shares upon such exercise for the
purpose of investment and not with a view to, or for resale in connection with,
any distribution thereof; and that upon such exercise of this Option in whole or
in part, Optionee (or any person or persons entitled to exercise this Option
under the provisions of Sections 7 and 8 hereof) shall furnish to the Company a
written statement to such effect, satisfactory to the Company in form and
substance. If the Shares represented by this Option are registered under the
Securities Act, either before or after the exercise of this Option in whole or
in part, the Optionee shall be relieved of the foregoing investment
representation and agreement and shall not be required to furnish the Company
with the foregoing written statement.

    


    
      
         


      

      
        4

        
          

        

      

      
         


      

    


    
      (b)  Optionee
further represents that Optionee has had access to the financial statements or
books and records of the Company, has had the opportunity to ask questions of
the Company concerning its business, operations and financial condition, and to
obtain additional information reasonably necessary to verify the accuracy of
such information.

    

    


    
      (c)  Unless
and until the Shares represented by this Option are registered under the
Securities Act, all certificates representing the Shares and any certificates
subsequently issued in substitution therefor and any certificate for any
securities issued pursuant to any stock split, share reclassification, stock
dividend or other similar capital event shall bear legends in substantially the
following form:

    

    


    
      THESE
SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE SECURITIES
ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR SECURITIES LAWS OF
ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST THEREIN MAY BE SOLD,
TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF REGISTRATION
UNDER THE SECURITIES ACT OR ANY APPLICABLE SECURITIES LAWS OF ANY STATE, UNLESS
PURSUANT TO EXEMPTIONS THEREFROM.

    

    


    
      THE
SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT CERTAIN
NONSTATUTORY STOCK OPTION AGREEMENT DATED ___________ BETWEEN THE COMPANY AND
THE ISSUEE WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH ARE SUBJECT TO
REPURCHASE BY THE COMPANY UNDER CERTAIN CONDITIONS.

    

    


    and/or
such other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.

    


    14.  Stand-off
Agreement.  Optionee agrees that, in connection with any
registration of the Company's securities under the Securities Act, and upon the
request of the Company or any underwriter managing an underwritten offering of
the Company's securities, Optionee shall not sell, short any sale of, loan,
grant an option for, or otherwise dispose of any of the Shares (other than
Shares included in the offering) without the prior written consent of the
Company or such managing underwriter, as applicable, for a period of up to one
year following the effective date of registration of such
offering.


    
      
         


      

      
        5

        
          

        

      

      
         


      

    


    15.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Optionee
except as hereinafter provided.

    


    
      (a)  Repurchase Right on
Termination Other Than for Cause.  For the purposes of this
Section, a "Repurchase
Event" shall mean an occurrence of one of (i) termination of Optionee's
service as a consultant, voluntary or involuntary and with or without cause;
(ii) retirement or death of Optionee; (iii) bankruptcy of Optionee, which shall
be deemed to have occurred as of the date on which a voluntary or involuntary
petition in bankruptcy is filed with a court of competent jurisdiction; (iv)
dissolution of the marriage of Optionee, to the extent that any of the Shares
are allocated as the sole and separate property of Optionee's spouse pursuant
thereto (in which case, this Section shall only apply to the Shares so
affected); or (v) any attempted transfer by the Optionee of Shares, or any
interest therein, in violation of this Agreement. Upon the occurrence of a
Repurchase Event, the Company shall have the right (but not an obligation) to
repurchase all or any portion of the Shares of Optionee at a price equal to the
fair value of the Shares as of the date of the Repurchase
Event.

    

    


    
      (b)  Repurchase Right on
Termination for Cause.  In the event Optionee's service as a
consultant is terminated by the Company "for cause" (as contemplated by Section
7), then the Company shall have the right (but not an obligation) to repurchase
Shares of Optionee at a price equal to the Exercise Price. Such right of the
Company to repurchase Shares shall apply to 100% of the Shares for one (1) year
from the date of this Agreement; and shall thereafter lapse ratably in equal
annual increments on each anniversary of the date of this Agreement over the
term of this Option specified in Section 4. In addition, the Company shall have
the right, in the sole discretion of the Board and without obligation, to
repurchase upon any such termination of service for cause all or any portion of
the Shares of Optionee, at a price equal to the fair value of the Shares as of
the date of termination, which right is not subject to the foregoing lapsing of
rights. In the event the Company elects to repurchase the Shares, the stock
certificates representing the same shall forthwith be returned to the Company
for cancellation.

    

    


    
      (c)  Exercise of Repurchase
Right.  Any repurchase right under Paragraphs 15(a) or 15(b)
shall be exercised by giving notice of exercise as provided herein to Optionee
or the estate of Optionee, as applicable. Such right shall be exercised, and the
repurchase price thereunder shall be paid, by the Company within a ninety (90)
day period beginning on the date of notice to the Company of the occurrence of
such Repurchase Event (except in the case of termination of employment or
retirement, where such option period shall begin upon the occurrence of the
Repurchase Event). Such repurchase price shall be payable only in the form of
cash (including a check drafted on immediately available funds) or cancellation
of purchase money indebtedness of the Optionee for the Shares. If the Company
can not purchase all such Shares because it is unable to meet the financial
tests set forth in the Delaware General Corporation Law, the Company shall have
the right to purchase as many Shares as it is permitted to purchase under such
sections. Any Shares not purchased by the Company hereunder shall no longer be
subject to the provisions of this Section 15.

    


    
      
         


      

      
        6

        
          

        

      

      
         


      

    


    
      (d)  Right of First
Refusal.  In the event Optionee desires to transfer any Shares
during his or her lifetime, Optionee shall first offer to sell such Shares to
the Company. Optionee shall deliver to the Company written notice of the
intended sale, such notice to specify the number of Shares to be sold, the
proposed purchase price and terms of payment, and grant the Company an option
for a period of thirty days following receipt of such notice to purchase the
offered Shares upon the same terms and conditions. To exercise such option, the
Company shall give notice of that fact to Optionee within the thirty (30) day
notice period and agree to pay the purchase price in the manner provided in the
notice. If the Company does not purchase all of the Shares so offered during
foregoing option period, Optionee shall be under no obligation to sell any of
the offered Shares to the Company, but may dispose of such Shares in any lawful
manner during a period of one hundred and eighty (180) days following the end of
such notice period, except that Optionee shall not sell any such Shares to any
other person at a lower price or upon more favorable terms than those offered to
the Company.

    

    


    
      (e)  Acceptance of
Restrictions.  Acceptance of the Shares shall constitute the
Optionee's agreement to such restrictions and the legending of his certificates
with respect thereto. Notwithstanding such restrictions, however, so long as the
Optionee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)  Permitted
Transfers.  Notwithstanding any provisions in this Section 15
to the contrary, the Optionee may transfer Shares subject to this Agreement to
his or her parents, spouse, children, or grandchildren, or a trust for the
benefit of the Optionee or any such transferee(s); provided, that such permitted
transferee(s) shall hold the Shares subject to all the provisions of this
Agreement (all references to the Optionee herein shall in such cases refer
mutatis mutandis to the permitted transferee, except in the case of clause (iv)
of Section 15(a) wherein the permitted transfer shall be deemed to be
rescinded); and provided further, that notwithstanding any other provisions in
this Agreement, a permitted transferee may not, in turn, make permitted
transfers without the written consent of the Optionee and the
Company.

    

    


    
      (g)  Release of Restrictions on
Shares.  All rights and restrictions under this Section 15
shall terminate five (5) years following the date of this Agreement, or when the
Company's securities are publicly traded, whichever occurs
earlier.

    

    


    16.  Notices.  Any
notice required to be given pursuant to this Option or the Plan shall be in
writing and shall be deemed to be delivered upon receipt or, in the case of
notices by the Company, five (5) days after deposit in the U.S. mail, postage
prepaid, addressed to Optionee at the address last provided by Optionee for use
in Company records related to Optionee.


    
      
         


      

      
        7

        
          

        

      

      
         


      

    


    17.  Agreement Subject to Plan;
Applicable Law.  This Option is made pursuant to the Plan and
shall be interpreted to comply therewith. A copy of such Plan is available to
Optionee, at no charge, at the principal office of the Company. Any provision of
this Option inconsistent with the Plan shall be considered void and replaced
with the applicable provision of the Plan. This Option has been granted,
executed and delivered in the State of Delaware, and the interpretation and
enforcement shall be governed by the laws thereof and subject to the exclusive
jurisdiction of the courts located in the State of New York.

    


    [SIGNATURE
PAGE FOLLOWS.]


    
      
         


      

      
        8

        
          

        

      

      
         


      

    

    


    In Witness
Whereof, the parties hereto have executed this Option as of the date
first above written.

    


    
      
        
          
            
              
                
                  	 
      	
                          COMPANY:

                        	
                          DRINKS
      AMERICAS HOLDINGS, LTD.

                        
	 
      	 
      	
                          a
      Delaware corporation

                        
	 
      	 
      	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	
                          Name:

                        	 
      
	 
      	 
      	
                          Title:

                        	 
      
	 
      	 
      	 
      
	 
      	
                          OPTIONEE:

                        	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	 
      	
                          (signature)

                        
	 
      	 
      	
                          Name:

                        	 
      


                

              

            

          

        

      

    


    
      
         


      

      
        9

        
          

        

      

      
         


      

    


    Appendix
A

    


    NOTICE OF
EXERCISE

    


    Drinks
Americas Holdings, Ltd.

    ______________

    ______________

    ______________

     

    Re:  Nonstatutory Stock
Option

    


    1)           Notice
is hereby given pursuant to Section 6 of my Nonstatutory Stock Option Agreement
that I elect to purchase the number of shares set forth below at the exercise
price set forth in my option agreement:

    


    Nonstatutory Stock Option Agreement
dated: ____________

    


    Number of shares being purchased:
____________

    


    Exercise Price:
$____________

    


    A check in the amount of the aggregate
price of the shares being purchased is attached.

    


    OR

    


    2)           I
elect a cashless exercise pursuant to Section 6 of my Nonstatutory Stock Option
Agreement.  The Average Market Price as of _______ was
$_____.

    


    I hereby confirm that such shares are
being acquired by me for my own account for investment purposes, and not with a
view to, or for resale in connection with, any distribution thereof. I will not
sell or dispose of my Shares in violation of the Securities Act of 1933, as
amended, or any applicable federal or state securities laws. Further, I
understand that the exemption from taxable income at the time of exercise is
dependent upon my holding such stock for a period of at least one year from the
date of exercise and two years from the date of grant of the
Option.

    


    I understand that the certificate
representing the Option Shares will bear a restrictive legend within the
contemplation of the Securities Act and as required by such other state or
federal law or regulation applicable to the issuance or delivery of the Option
Shares.

    


    I agree to provide to the Company such
additional documents or information as may be required pursuant to the Drinks
Americas 2010 Incentive Stock Plan.

    


    
      
        
          
            
              
                	 
      	
                        By:

                      	 
      
	 
      	 
      	
                        (signature)

                      
	 
      	
                        Name:

                      	 
      


              

            

          

        

      

    

     

    Appendix A

      
        
           


        

        
          
          

          
            

          

        

        
           


        

      

    

     

    EXHIBIT
C

     

    
      
        
          
            	
                    DRINKS
      AMERICAS

                  
	
                    STOCK
      AWARD AGREEMENT

                  
	 


          

        

      

    

    


    This Stock
Award Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the employee,
director or consultant of the Company named in Section 1(b). ("Grantee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Stock Award
Information.

    
      
        (a)      
Date of
Award:        
_____________________

      

      
        (b)      
Grantee:                   
_____________________

      

      
        (c)      
Number of
Shares:    _____________________ 

      

      
        (d)      
Original
Value:         
_____________________

      

    

    


    2.  Acknowledgements.

    
      (a)
Grantee
is a [employee/director/consultant]
of the Company.

    

    


    
      (b)  The
Company has adopted the Drinks Americas 2010 Incentive Stock Plan (the "Plan") under which the
Company's common stock ("Stock") may be offered to
directors, officers, employees and consultants pursuant to an exemption from
registration under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    

    


    3.  Shares;
Value.  The Company hereby grants to Grantee, upon and subject
to the terms and conditions herein stated, the number of shares of Stock set
forth in Section 1(c) (the "Shares"), which Shares have a
fair value per share ("Original
Value") equal to the amount set forth in Section 1(d). For the purpose of
this Agreement, the terms "Share" or "Shares" shall include the
original Shares plus any shares derived therefrom, regardless of the fact that
the number, attributes or par value of such Shares may have been altered by
reason of any recapitalization, subdivision, consolidation, stock dividend or
amendment of the corporate charter of the Company. The number of Shares covered
by this Agreement and the Original Value thereof shall be proportionately
adjusted for any increase or decrease in the number of issued shares resulting
from a recapitalization, subdivision or consolidation of shares or the payment
of a stock dividend, or any other increase or decrease in the number of such
shares effected without receipt of consideration by the Company.

    


    4.  Investment
Intent.  Grantee represents and agrees that Grantee is
accepting the Shares for the purpose of investment and not with a view to, or
for resale in connection with, any distribution thereof; and that, if requested,
Grantee shall furnish to the Company a written statement to such effect,
satisfactory to the Company in form and substance. If the Shares are registered
under the Securities Act, Grantee shall be relieved of the foregoing investment
representation and agreement and shall not be required to furnish the Company
with the foregoing written statement.


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    5.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Grantee
except as hereinafter provided.

    
      (a)  Repurchase Right on
Termination Other Than for Cause.  For the purposes of this
Section, a "Repurchase
Event" shall mean an occurrence of one of (i) termination of Grantee's
employment [or service as a
director/consultant] by the Company, voluntary or involuntary and with or
without cause; (ii) retirement or death of Grantee; (iii) bankruptcy of Grantee,
which shall be deemed to have occurred as of the date on which a voluntary or
involuntary petition in bankruptcy is filed with a court of competent
jurisdiction; (iv) dissolution of the marriage of Grantee, to the extent that
any of the Shares are allocated as the sole and separate property of Grantee's
spouse pursuant thereto (in which case, this Section shall only apply to the
Shares so affected); or (v) any attempted transfer by the Grantee of Shares, or
any interest therein, in violation of this Agreement. Upon the occurrence of a
Repurchase Event, the Company shall have the right (but not an obligation) to
purchase all or any portion of the Shares of Grantee, at a price equal to the
fair value of the Shares as of the date of the Repurchase
Event.

    

    


    
      (b)  Repurchase Right on
Termination for Cause. In the event Grantee's employment [or service as a
director/consultant] is terminated by the Company "for cause" (as defined
below), then the Company shall have the right (but not an obligation) to
purchase Shares of Grantee at a price equal to the Original Value. Such right of
the Company to purchase Shares shall apply to 100% of the Shares for one (1)
year from the date of this Agreement; and shall thereafter lapse at the rate of
twenty percent (20%) of the Shares on each anniversary of the date of this
Agreement. In addition, the Company shall have the right, in the sole discretion
of the Board and without obligation, to repurchase upon termination for cause
all or any portion of the Shares of Grantee, at a price equal to the fair value
of the Shares as of the date of termination, which right is not subject to the
foregoing lapsing of rights. Termination of employment [or service as a
director/consultant] "for cause" means (i) as to
employees or consultants, termination for cause, or as defined in the Plan, this
Agreement or in any employment [or consulting] agreement
between the Company and Grantee, or (ii) as to directors, removal pursuant to
the Delaware General Corporation Law. In the event the Company elects to
purchase the Shares, the stock certificates representing the same shall
forthwith be returned to the Company for cancellation.

    

    


    
      (c)  Exercise of Repurchase
Right.  Any Repurchase Right under Paragraphs 4(a) or 4(b)
shall be exercised by giving notice of exercise as provided herein to Grantee or
the estate of Grantee, as applicable. Such right shall be exercised, and the
repurchase price thereunder shall be paid, by the Company within a ninety (90)
day period beginning on the date of notice to the Company of the occurrence of
such Repurchase Event (except in the case of termination or cessation of
services as director, where such option period shall begin upon the occurrence
of the Repurchase Event). Such repurchase price shall be payable only in the
form of cash (including a check drafted on immediately available funds) or
cancellation of purchase money indebtedness of the Grantee for the Shares. If
the Company can not purchase all such Shares because it is unable to meet the
financial tests set forth in the Delaware General Corporation Law, the Company
shall have the right to purchase as many Shares as it is permitted to purchase
under such sections. Any Shares not purchased by the Company hereunder shall no
longer be subject to the provisions of this Section 5.

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    
      (d)  Right of First
Refusal.  In the event Grantee desires to transfer any Shares
during his or her lifetime, Grantee shall first offer to sell such Shares to the
Company. Grantee shall deliver to the Company written notice of the intended
sale, such notice to specify the number of Shares to be sold, the proposed
purchase price and terms of payment, and grant the Company an option for a
period of thirty days following receipt of such notice to purchase the offered
Shares upon the same terms and conditions. To exercise such option, the Company
shall give notice of that fact to Grantee within the thirty (30) day notice
period and agree to pay the purchase price in the manner provided in the notice.
If the Company does not purchase all of the Shares so offered during foregoing
option period, Grantee shall be under no obligation to sell any of the offered
Shares to the Company, but may dispose of such Shares in any lawful manner
during a period of one hundred and eighty (180) days following the end of such
notice period, except that Grantee shall not sell any such Shares to any other
person at a lower price or upon more favorable terms than those offered to the
Company.

    

    


    
      (e)  Acceptance of
Restrictions.  Acceptance of the Shares shall constitute the
Grantee's agreement to such restrictions and the legending of his certificates
with respect thereto. Notwithstanding such restrictions, however, so long as the
Grantee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)  Permitted
Transfers.  Notwithstanding any provisions in this Section 5 to
the contrary, the Grantee may transfer Shares subject to this Agreement to his
or her parents, spouse, children, or grandchildren, or a trust for the benefit
of the Grantee or any such transferee(s); provided, that such permitted
transferee(s) shall hold the Shares subject to all the provisions of this
Agreement (all references to the Grantee herein shall in such cases refer
mutatis mutandis to the permitted transferee, except in the case of clause (iv)
of Section 5(a) wherein the permitted transfer shall be deemed to be rescinded);
and provided further, that notwithstanding any other provisions in this
Agreement, a permitted transferee may not, in turn, make permitted transfers
without the written consent of the Grantee and the Company.

    

    


    
      (g)  Release of Restrictions on
Shares.  All rights and restrictions under this Section 5 shall
terminate five (5) years following the date of this Agreement, or when the
Company's securities are publicly traded, whichever occurs
earlier.

    

    


    6.  Representations and
Warranties of the Grantee.  This Agreement and the issuance and
grant of the Shares hereunder is made by the Company in reliance upon the
express representations and warranties of the Grantee, which by acceptance
hereof the Grantee confirms that:

    


    
      (a)  The
Shares granted to him pursuant to this Agreement are being acquired by him for
his own account, for investment purposes, and not with a view to, or for sale in
connection with, any distribution of the Shares. It is understood that the
Shares have not been registered under the Act by reason of a specific exemption
from the registration provisions of the Act which depends, among other things,
upon the bona fide nature of his representations as expressed
herein;

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    
      (b)  The
Shares must be held by him indefinitely unless they are subsequently registered
under the Act and any applicable state securities laws, or an exemption from
such registration is available. The Company is under no obligation to register
the Shares or to make available any such exemption; and

    

    


    
      (c)  Grantee
further represents that Grantee has had access to the financial statements or
books and records of the Company, has had the opportunity to ask questions of
the Company concerning its business, operations and financial condition and to
obtain additional information reasonably necessary to verify the accuracy of
such information,

    

    


    
      (d)  Unless
and until the Shares represented by this Grant are registered under the
Securities Act, all certificates representing the Shares and any certificates
subsequently issued in substitution therefor and any certificate for any
securities issued pursuant to any stock split, share reclassification, stock
dividend or other similar capital event shall bear legends in substantially the
following form:

    

    


    
      THESE
SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE SECURITIES
ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR SECURITIES LAWS OF
ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST THEREIN MAY BE SOLD,
TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF REGISTRATION
UNDER THE SECURITIES ACT OR ANY APPLICABLE SECURITIES LAWS OF ANY STATE, UNLESS
PURSUANT TO EXEMPTIONS THEREFROM.

    

    


    
      THE
SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT CERTAIN
STOCK AWARD AGREEMENT DATED ____________ BETWEEN THE COMPANY AND THE ISSUEE
WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH ARE SUBJECT TO REPURCHASE BY
THE COMPANY UNDER CERTAIN CONDITIONS.

    

    


    
      and/or
such other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.

    

    


    
      (e)  Grantee
understands that he or she will recognize income, for Federal and state income
tax purposes, in an amount equal to the amount by which the fair market value of
the Shares, as of the date of grant, exceeds the price paid by Grantee, if any.
The acceptance of the Shares by Grantee shall constitute an agreement by Grantee
to report such income in accordance with then applicable law. Withholding for
federal or state income and employment tax purposes will be made, if and as
required by law, from Grantee's then current compensation, or, if such current
compensation is insufficient to satisfy withholding tax liability, the Company
may require Grantee to make a cash payment to cover such
liability.

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    7.  Stand-off
Agreement.  Grantee agrees that, in connection with any
registration of the Company's securities under the Securities Act, and upon the
request of the Company or any underwriter managing an underwritten offering of
the Company's securities, Grantee shall not sell, short any sale of, loan, grant
an option for, or otherwise dispose of any of the Shares (other than Shares
included in the offering) without the prior written consent of the Company or
such managing underwriter, as applicable, for a period of at least one year
following the effective date of registration of such offering. This Section 8
shall survive any termination of this Agreement.

    


    8.  Termination of
Agreement.  This Agreement shall terminate on the occurrence of
any one of the following events: (a) written agreement of all parties to that
effect; (b) a proposed dissolution or liquidation of the Company, a merger or
consolidation in which the Company is not the surviving entity, or a sale of all
or substantially all of the assets of the Company; (c) the closing of any public
offering of common stock of the Company pursuant to an effective registration
statement under the Securities Act; or (d) dissolution, bankruptcy, or
insolvency of the Company.

    


    9.  Agreement Subject to Plan;
Applicable Law.  This Grant is made pursuant to the Plan and
shall be interpreted to comply therewith. A copy of such Plan is available to
Grantee, at no charge, at the principal office of the Company. Any provision of
this Agreement inconsistent with the Plan shall be considered void and replaced
with the applicable provision of the Plan. This Grant shall be governed by the
laws of the State of Delaware and subject to the exclusive jurisdiction of the
courts located in the State of New York.

    


    10.  Miscellaneous.

    
      (a)  Notices.  Any
notice required to be given pursuant to this Agreement or the Plan shall be in
writing and shall be deemed to have been duly delivered upon receipt or, in the
case of notices by the Company, five (5) days after deposit in the U.S. mail,
postage prepaid, addressed to Grantee at the last address provided by Grantee
for use in the Company's records.

    

    


    
      (b)  Entire
Agreement.  This instrument constitutes the sole agreement of
the parties hereto with respect to the Shares. Any prior agreements, promises or
representations concerning the Shares not included or reference herein shall be
of no force or effect. This Agreement shall be binding on, and shall inure to
the benefit of, the Parties hereto and their respective transferees, heirs,
legal representatives, successors, and assigns.

    

    


    
      (c)  Enforcement.  This
Agreement shall be construed in accordance with, and governed by, the laws of
the State of Delaware and subject to the exclusive jurisdiction of the courts
located in the State of New York.  If Grantee attempts to transfer any
of the Shares subject to this Agreement, or any interest in them in violation of
the terms of this Agreement, the Company may apply to any court for an
injunctive order prohibiting such proposed transaction, and the Company may
institute and maintain proceedings against Grantee to compel specific
performance of this Agreement without the necessity of proving the existence or
extent of any damages to the Company. Any such attempted transaction shares in
violation of this Agreement shall be null and void.

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    
      (d)  Validity of
Agreement.  The provisions of this Agreement may be waived,
altered, amended, or repealed, in whole or in part, only on the written consent
of all parties hereto. It is intended that each Section of this Agreement shall
be viewed as separate and divisible, and in the event that any Section shall be
held to be invalid, the remaining Sections shall continue to be in full force
and effect.

    

    


    In Witness
Whereof, the parties have executed this Agreement as of the date first
above written.

    


    
      
        
          
            
              
                
                  	 
      	
                          COMPANY:

                        	
                          DRINKS
      AMERICAS HOLDINGS, LTD.

                        
	 
      	 
      	
                          a
      Delaware corporation

                        
	 
      	 
      	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	
                          Name:

                        	 
      
	 
      	 
      	
                          Title:

                        	 
      
	 
      	 
      	 
      
	 
      	
                          GRANTEE:

                        	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	 
      	
                          (signature)

                        
	 
      	 
      	
                          Name:

                        	 
      


                

              

            

          

        

      

    


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    EXHIBIT
D

     

    
      
        
          	
                  DRINKS
      AMERICAS

                
	
                  RESTRICTED
      STOCK PURCHASE AGREEMENT

                
	 
      


        

      

    

    


    This
Restricted Stock Purchase Agreement ("Agreement") is made and
entered into as of the date set forth below, by and between Drinks Americas
Holdings, Ltd., a Delaware corporation (the "Company"), and the employee,
director or consultant of the Company named in Section 1(b). ("Grantee"):

    


    In consideration of the covenants
herein set forth, the parties hereto agree as follows:

    


    1.  Stock Purchase
Information.

    
      
        
          (a)      
Date of
Agreement:  _____________________

        

        
          (b)      
Grantee:                   
_____________________

        

        
          (c)      
Number of
Shares:    _____________________ 

        

        
          (d)       Purchase
Price:         _____________________

           

        

      

    

    2.  Acknowledgements.

    
      (a)  Grantee
is a [employee/director/consultant]
of the Company.

    

    


    
      (b)  The
Company has adopted the Drinks Americas 2010 Incentive Stock Plan (the "Plan") under which the
Company's common stock ("Stock") may be offered to
officers, employees, directors and consultants pursuant to an exemption from
registration under the Securities Act of 1933, as amended (the "Securities Act") provided by
Rule 701 thereunder.

    

    


    
      (c)  The
Grantee desires to purchase shares of the Company's common stock on the terms
and conditions set forth herein.

    

    


    3.  Purchase of Shares.
The Company hereby agrees to sell and Grantee hereby agrees to purchase, upon
and subject to the terms and conditions herein stated, the number of shares of
Stock set forth in Section 1(c) (the "Shares"), at the price per
Share set forth in Section 1(d) (the "Price"). For the purpose of
this Agreement, the terms "Share" or "Shares" shall include the
original Shares plus any shares derived therefrom, regardless of the fact that
the number, attributes or par value of such Shares may have been altered by
reason of any recapitalization, subdivision, consolidation, stock dividend or
amendment of the corporate charter of the Company.  The number of
Shares covered by this Agreement shall be proportionately adjusted for any
increase or decrease in the number of issued shares resulting from a
recapitalization, subdivision or consolidation of shares or the payment of a
stock dividend, or any other increase or decrease in the number of such shares
effected without receipt of consideration by the Company.  The manner
and form of payment of consideration shall be mutually agreed to by the parties
at the time of purchase.

    


    4.  Investment Intent.
Grantee represents and agrees that Grantee is accepting the Shares for the
purpose of investment and not with a view to, or for resale in connection with,
any distribution thereof; and that, if requested, Grantee shall furnish to the
Company a written statement to such effect, satisfactory to the Company in form
and substance. If the Shares are registered under the Securities Act, Grantee
shall be relieved of the foregoing investment representation and agreement and
shall not be required to furnish the Company with the foregoing written
statement.


    
      
         


      

      
        
        

        
          

        

      

      
         


      

    


    5.  Restriction Upon
Transfer.  The Shares may not be sold, transferred or otherwise
disposed of and shall not be pledged or otherwise hypothecated by the Grantee
except as hereinafter provided.

    
      (a)  Repurchase
Right on Termination Other Than for Cause. For the purposes of this Section, a
"Repurchase Event" shall
mean an occurrence of one of (i) termination of Grantee's employment [or service as a
director/consultant] by the Company, voluntary or involuntary and with or
without cause; (ii) retirement or death of Grantee; (iii) bankruptcy of Grantee,
which shall be deemed to have occurred as of the date on which a voluntary or
involuntary petition in bankruptcy is filed with a court of competent
jurisdiction; (iv) dissolution of the marriage of Grantee, to the extent that
any of the Shares are allocated as the sole and separate property of Grantee's
spouse pursuant thereto (in which case, this Section shall only apply to the
Shares so affected); or (v) any attempted transfer by the Grantee of Shares, or
any interest therein, in violation of this Agreement. Upon the occurrence of a
Repurchase Event, the Company shall have the right (but not an obligation) to
repurchase all or any portion of the Shares of Grantee at a price equal to the
fair value of the Shares as of the date of the Repurchase
Event.

    

    


    
      (b)
Repurchase Right on Termination for Cause. In the event Grantee's employment
[or service as a
director/consultant] is terminated by the Company "for cause" (as defined
below), then the Company shall have the right (but not an obligation) to
repurchase Shares of Grantee at a price equal to the Price. Such right of the
Company to repurchase Shares shall apply to 100% of the Shares for one (1) year
from the date of this Agreement; and shall thereafter lapse at the rate of
twenty percent (20%) of the Shares on each anniversary of the date of this
Agreement. In addition, the Company shall have the right, in the sole discretion
of the Board and without obligation, to repurchase upon termination for cause
all or any portion of the Shares of Grantee, at a price equal to the fair value
of the Shares as of the date of termination, which right is not subject to the
foregoing lapsing of rights. Termination of employment [or service as a
director/consultant] "for cause" means (i) as to
employees and consultants, termination for cause, or as defined in the Plan,
this Agreement or in any employment [or consulting] agreement
between the Company and Grantee, or (ii) as to directors, removal pursuant to
the Delaware General Corporation Law.  In the event the Company elects
to repurchase the Shares, the stock certificates representing the same shall
forthwith be returned to the Company for cancellation.

    

    


    
      (c) Exercise of Repurchase
Right.  Any Repurchase Right under Paragraphs 4(a) or 4(b)
shall be exercised by giving notice of exercise as provided herein to Grantee or
the estate of Grantee, as applicable. Such right shall be exercised, and the
repurchase price thereunder shall be paid, by the Company within a ninety (90)
day period beginning on the date of notice to the Company of the occurrence of
such Repurchase Event (except in the case of termination of employment or
retirement, where such option period shall begin upon the occurrence of the
Repurchase Event). Such repurchase price shall be payable only in the form of
cash (including a check drafted on immediately available funds) or cancellation
of purchase money indebtedness of the Grantee for the Shares. If the Company can
not purchase all such Shares because it is unable to meet the financial tests
set forth in the Delaware General Corporation Law, the Company shall have the
right to purchase as many Shares as it is permitted to purchase under such
sections. Any Shares not purchased by the Company hereunder shall no longer be
subject to the provisions of this Section 5.

    


    
      
         


      

      
        - 2
-

        
          

        

      

      
         


      

    


    
      (d)  Right of First
Refusal. In the event Grantee desires to transfer any Shares during his
or her lifetime, Grantee shall first offer to sell such Shares to the Company.
Grantee shall deliver to the Company written notice of the intended sale, such
notice to specify the number of Shares to be sold, the proposed purchase price
and terms of payment, and grant the Company an option for a period of thirty
days following receipt of such notice to purchase the offered Shares upon the
same terms and conditions. To exercise such option, the Company shall give
notice of that fact to Grantee within the thirty (30) day notice period and
agree to pay the purchase price in the manner provided in the notice. If the
Company does not purchase all of the Shares so offered during foregoing option
period, Grantee shall be under no obligation to sell any of the offered Shares
to the Company, but may dispose of such Shares in any lawful manner during a
period of one hundred and eighty (180) days following the end of such notice
period, except that Grantee shall not sell any such Shares to any other person
at a lower price or upon more favorable terms than those offered to the
Company.

    

    


    
      (e)  Acceptance of
Restrictions. Acceptance of the Shares shall constitute the Grantee's
agreement to such restrictions and the legending of his certificates with
respect thereto. Notwithstanding such restrictions, however, so long as the
Grantee is the holder of the Shares, or any portion thereof, he shall be
entitled to receive all dividends declared on and to vote the Shares and to all
other rights of a shareholder with respect thereto.

    

    


    
      (f)  Permitted Transfers.
Notwithstanding any provisions in this Section 5 to the contrary, the Grantee
may transfer Shares subject to this Agreement to his or her parents, spouse,
children, or grandchildren, or a trust for the benefit of the Grantee or any
such transferee(s); provided, that such permitted transferee(s) shall hold the
Shares subject to all the provisions of this Agreement (all references to the
Grantee herein shall in such cases refer mutatis mutandis to the permitted
transferee, except in the case of clause (iv) of Section 5(a) wherein the
permitted transfer shall be deemed to be rescinded); and provided further, that
notwithstanding any other provisions in this Agreement, a permitted transferee
may not, in turn, make permitted transfers without the written consent of the
Grantee and the Company.

    

    


    
      (g)  Release of Restrictions on
Shares. All rights and restrictions under this Section 5 shall terminate
five (5) years following the date upon which the Company receives the full Price
as set forth in Section 3, or when the Company's securities are publicly traded,
whichever occurs earlier.

    

    


    5.  Representations and
Warranties of the Grantee. This Agreement and the issuance and grant of
the Shares hereunder is made by the Company in reliance upon the express
representations and warranties of the Grantee, which by acceptance hereof the
Grantee confirms that:


    
      
         


      

      
        - 3
-

        
          

        

      

      
         


      

    


    
      (a)  The
Shares granted to him pursuant to this Agreement are being acquired by him for
his own account, for investment purposes, and not with a view to, or for sale in
connection with, any distribution of the Shares. It is understood that the
Shares have not been registered under the Act by reason of a specific exemption
from the registration provisions of the Act which depends, among other things,
upon the bona fide nature of his representations as expressed
herein;

    

    


    
      (b)  The
Shares must be held by him indefinitely unless they are subsequently registered
under the Act and any applicable state securities laws, or an exemption from
such registration is available. The Company is under no obligation to register
the Shares or to make available any such exemption; and

    

    


    
      (c)  Grantee
further represents that Grantee has had access to the financial statements or
books and records of the Company, has had the opportunity to ask questions of
the Company concerning its business, operations and financial condition and to
obtain additional information reasonably necessary to verify the accuracy of
such information;

    

    


    
      (d)  Unless
and until the Shares represented by this Grant are registered under the
Securities Act, all certificates representing the Shares and any certificates
subsequently issued in substitution therefor and any certificate for any
securities issued pursuant to any stock split, share reclassification, stock
dividend or other similar capital event shall bear legends in substantially the
following form:

    

    


    
      THESE
SECURITIES HAVE NOT BEEN REGISTERED OR OTHERWISE QUALIFIED UNDER THE SECURITIES
ACT OF 1933 (THE 'SECURITIES ACT') OR UNDER THE APPLICABLE OR SECURITIES LAWS OF
ANY STATE. NEITHER THESE SECURITIES NOR ANY INTEREST THEREIN MAY BE SOLD,
TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF REGISTRATION
UNDER THE SECURITIES ACT OR ANY APPLICABLE SECURITIES LAWS OF ANY STATE, UNLESS
PURSUANT TO EXEMPTIONS THEREFROM.

    

    


    
      THE
SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ISSUED PURSUANT TO THAT CERTAIN
RESTRICTED STOCK PURCHASE AGREEMENT DATED ____________ BETWEEN THE COMPANY AND
THE ISSUEE WHICH RESTRICTS THE TRANSFER OF THESE SHARES WHICH ARE SUBJECT TO
REPURCHASE BY THE COMPANY UNDER CERTAIN CONDITIONS.

    

    


    
      and/or
such other legend or legends as the Company and its counsel deem necessary or
appropriate. Appropriate stop transfer instructions with respect to the Shares
have been placed with the Company's transfer agent.

    

    


    
      (e)  Grantee
understands that he or she will recognize income, for Federal and state income
tax purposes, in an amount equal to the amount by which the fair market value of
the Shares, as of the date of Grant, exceeds the price paid by Grantee. The
acceptance of the Shares by Grantee shall constitute an agreement by Grantee to
report such income in accordance with then applicable law. Withholding for
federal or state income and employment tax purposes will be made, if and as
required by law, from Grantee's then current compensation, or, if such current
compensation is insufficient to satisfy withholding tax liability, the Company
may require Grantee to make a cash payment to cover such
liability.

    


    
      
         


      

      
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    7.  Stand-off Agreement.
Grantee agrees that, in connection with any registration of the Company's
securities under the Securities Act, and upon the request of the Company or any
underwriter managing an underwritten offering of the Company's securities,
Grantee shall not sell, short any sale of, loan, grant an option for, or
otherwise dispose of any of the Shares (other than Shares included in the
offering) without the prior written consent of the Company or such managing
underwriter, as applicable, for a period of at least one year following the
effective date of registration of such offering. This Section 8 shall survive
any termination of this Agreement.

    


    8.  Termination of
Agreement. This Agreement shall terminate on the occurrence of any one of
the following events: (a) written agreement of all parties to that effect; (b) a
proposed dissolution or liquidation of the Company, a merger or consolidation in
which the Company is not the surviving entity, or a sale of all or substantially
all of the assets of the Company; (c) the closing of any public offering of
common stock of the Company pursuant to an effective registration statement
under the Act; or (d) dissolution, bankruptcy, or insolvency of the
Company.

    


    9.  Agreement Subject to Plan;
Applicable Law. This Grant is made pursuant to the Plan and shall be
interpreted to comply therewith. A copy of such Plan is available to Grantee, at
no charge, at the principal office of the Company. Any provision of this
Agreement inconsistent with the Plan shall be considered void and replaced with
the applicable provision of the Plan.  This Grant shall be governed by
the laws of the State of Delaware and subject to the exclusive jurisdiction of
the courts located in the State of New York.

    


    10.  Miscellaneous.

    
      (a)  Notices.  Any
notice required to be given pursuant to this Agreement or the Plan shall be in
writing and shall be deemed to have been duly delivered upon receipt or, in the
case of notices by the Company, five (5) days after deposit in the U.S. mail,
postage prepaid, addressed to Grantee at the last address provided by Grantee
for use in the Company's records.

    

    


    
      (b)  Entire
Agreement.  This instrument constitutes the sole agreement of
the parties hereto with respect to the Shares. Any prior agreements, promises or
representations concerning the Shares not included or reference herein shall be
of no force or effect. This Agreement shall be binding on, and shall inure to
the benefit of, the Parties hereto and their respective transferees, heirs,
legal representatives, successors, and assigns.

    

    


    
      (c)  Enforcement.  This
Agreement shall be construed in accordance with, and governed by, the laws of
the State of Delaware and subject to the exclusive jurisdiction of the courts
located in the State of New York. If Grantee attempts to transfer any of the
Shares subject to this Agreement, or any interest in them in violation of the
terms of this Agreement, the Company may apply to any court for an injunctive
order prohibiting such proposed transaction, and the Company may institute and
maintain proceedings against Grantee to compel specific performance of this
Agreement without the necessity of proving the existence or extent of any
damages to the Company. Any such attempted transaction shares in violation of
this Agreement shall be null and void.

    


    
      
         


      

      
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      (d)  Validity of
Agreement. The provisions of this Agreement may be waived, altered,
amended, or repealed, in whole or in part, only on the written consent of all
parties hereto. It is intended that each Section of this Agreement shall be
viewed as separate and divisible, and in the event that any Section shall be
held to be invalid, the remaining Sections shall continue to be in full force
and effect.

    

    


    In Witness
Whereof, the parties have executed this Agreement as of the date first
above written.

    


    
      
        
          
            
              
                
                  	 
      	
                          COMPANY:

                        	
                          DRINKS
      AMERICAS HOLDINGS, LTD.

                        
	 
      	 
      	
                          a
      Delaware corporation

                        
	 
      	 
      	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	
                          Name:

                        	 
      
	 
      	 
      	
                          Title:

                        	 
      
	 
      	 
      	 
      
	 
      	
                          GRANTEE:

                        	 
      
	 
      	 
      	
                          By:

                        	 
      
	 
      	 
      	 
      	
                          (signature)

                        
	 
      	 
      	
                          Name:

                        	 
      


                

              

            

          

        

      

    


    
      
         


      

      
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