Exhibit 10.38


                                   SPRINT


                         TRADEMARK AND SERVICE MARK
                             LICENSE AGREEMENT

                                  BETWEEN

                    SPRINT COMMUNICATIONS COMPANY, L.P.

                                    AND


                              ROBERTS WIRELESS
                           COMMUNICATIONS, L.L.C.

                                JUNE 8, 1998



                            SPRINT TRADEMARK AND
                       SERVICE MARK LICENSE AGREEMENT


         THIS AGREEMENT is made as of the 8th day of June, 1998, by and
between SPRINT COMMUNICATIONS COMPANY, L.P., a Delaware limited
partnership, as licensor ("Licensor"), and ROBERTS WIRELESS COMMUNICATIONS,
L.L.C., a Missouri limited liability company, as licensee ("Licensee"). THE
DEFINITIONS FOR THIS AGREEMENT ARE SET FORTH ON THE ATTACHED "SCHEDULE OF
DEFINITIONS."


                                 RECITALS:


         WHEREAS, Licensor is the owner of the U.S. trademarks and service
marks "Sprint", together with related "Diamond" logo, "Sprint PCS", "Sprint
Personal Communications Services" and the goodwill of the business
symbolized thereby; and

         WHEREAS, Licensee desires to use the trademarks and service marks
in commerce;


         NOW, THEREFORE, the parties, in consideration of the mutual
agreements herein contained and for other good and valuable consideration,
the receipt and adequacy of which are hereby acknowledged, do hereby agree
as follows:

                                 ARTICLE 1

          GRANT OF TRADEMARK AND SERVICE MARK RIGHTS; EXCLUSIVITY


         Section 1.1.      License.

(a)           Grant of License. Subject to the terms and conditions hereof,
              Licensor hereby grants to Licensee, and Licensee hereby
              accepts from Licensor, for the term of this agreement, a
              non-transferable, royalty-free license to use the Licensed
              Marks solely for and in connection with the marketing,
              promotion, advertisement, distribution, lease or sale of
              Sprint PCS Products and Services and Premium and Promotional
              Items in the Service Area.


(b)           Related Equipment. The rights granted hereunder to Licensee
              shall not include the right to manufacture equipment under
              the Licensed Marks. However, subject to the terms and
              conditions hereof, Licensor hereby grants to Licensee, and
              Licensee hereby accepts from Licensor, for the term of this
              agreement, a non-transferable, royalty-free license to
              market, promote, advertise, distribute and resell and lease
              Related Equipment in connection with the marketing,
              promotion, advertisement, distribution, lease or sale by
              Licensee of Sprint PCS Products and Services, and to furnish
              services relating to such Related Equipment (including
              installation, repair and maintenance of Related Equipment),
              under the Licensed Marks.


                                 ARTICLE 2
                       QUALITY STANDARDS, MAINTENANCE

         Section 2.1.      Maintenance of Quality.


(a)           Adherence to Quality Standards. In the course of marketing,
              promoting, advertising, distributing, leasing and selling
              Sprint PCS Products and Services and Premium and Promotional
              Items under the Licensed Marks, Licensee shall maintain and
              adhere to standards of quality and specifications that
              conform to or exceed those quality standards and technical
              and operational specifications adopted and/or amended in the
              manner provided below ("Quality Standards") and those imposed
              by Law. Such Quality Standards are designed to ensure that
              the quality of the Sprint PCS Products and Services and
              Premium and Promotional Items marketed, promoted, advertised,
              distributed, leased and sold under the Licensed Marks are
              consistent with the high reputation of the Licensed Marks and
              are in conformity with applicable Laws.

(b)           Establishment of Quality Standards. The parties acknowledge
              that the initial Quality Standards for the Sprint PCS
              Products and Services and Premium and Promotional Items are
              attached to the Management Agreement as Exhibits 4.1, 4.2,
              4.3, 7.2, and 8.1. The Quality Standards shall (i) be
              consistent with the reputation for quality associated with
              the Licensed Marks and (ii) be commensurate with a high level
              of quality (taking into account Licensee's fundamental
              underlying technology and standards), consistent with the
              level of quality being offered in the market for products and
              services of the same kind as the Sprint PCS Products and
              Services.


(c)           Changes in Quality Standards. In the event that Licensor
              wishes to change the Quality Standards, it will notify
              Licensee in writing of such proposed amendments, and will
              afford Licensee a reasonable time period in which to adopt
              such changes as may be required in order for Licensee to
              conform to the amended Quality Standards.


         Section 2.2. Rights of Inspection. In order to ensure that the
Quality Standards are maintained, Licensor and its authorized agents and
representatives shall have the right, but not the obligation, with prior
notice to Licensee, to enter upon the premises of any office or facility
operated by or for Licensee with respect to Sprint PCS Products and
Services and Premium and Promotional Items at all reasonable times, to
inspect, monitor and test in a reasonable manner facilities and equipment
used to furnish Sprint PCS Products and Services and Premium and
Promotional Items and, with prior written notice to Licensee, to inspect
the books and records of Licensee in a manner that does not unreasonably
interfere with the business and affairs of Licensee, all as they relate to
the compliance with the Quality Standards maintained hereunder.

         Section 2.3. Marking: Compliance with Trademark Laws. Licensee
shall cause the appropriate designation "TM" or "SM" or the registration
symbol "(R)" to be placed adjacent to the Licensed Marks in connection with
the use thereof and to indicate such additional information as Licensor
shall reasonably specify from time to time concerning the license rights
under which Licensee uses the Licensed Marks. Licensee shall place the
following notice on all printed or electronic materials on which the
Licensed Marks appear: "SPRINT", the "DIAMOND" logo and "Sprint PCS",
"Sprint Personal Communications Services" are trademarks and/or service
marks of Sprint Communications Company, L.P., "used under license" or such
other notice as Licensor may specify from time to time.


                  Section 2.4. Other Use Restrictions. Licensee shall not
use the Licensed Marks in any manner that would reflect adversely on the
image of quality symbolized by the Licensed Marks.


                                 ARTICLE 3
                          CONFIDENTIAL INFORMATION

         Section 3.1. Maintenance of Confidentiality. Each of Licensor and
Licensee and their respective Controlled Related Parties (each a
"Restricted Party") shall cause their respective officers and directors (in
their capacity as such) to, and shall take all reasonable measures to cause
their respective employees, attorneys, accountants, consultants and other
agents and advisors (collectively, and together with their respective
officers and directors, "Agents") to, keep secret and maintain in
confidence the terms of this agreement and all confidential and proprietary
information and data of the other party or its Related Parties disclosed to
it (in each case, a "Receiving Party") in connection with the performance
of its obligations under this agreement (the "Confidential Information")
and shall not, and shall cause their respective officers and directors not
to, and shall take all reasonable measures to cause their respective other
Agents not to, disclose Confidential Information to any Person other than
the parties, their Controlled Related Parties and their respective Agents
that need to know such Confidential Information. Each party further agrees
that it shall not use the Confidential Information for any purpose other
than determining and performing its obligations and exercising its rights
under this agreement. Each party shall take all reasonable measures
necessary to prevent any unauthorized disclosure of the Confidential
Information by any of their respective Controlled Related Parties or any of
their respective Agents. The measures taken by a Restricted Party to
protect Confidential Information shall be not deemed unreasonable if the
measures taken are at least as strong as the measures taken by the
disclosing party to protect such Confidential Information.

         Section 3.2. Permitted Disclosures. Nothing herein shall prevent
any Restricted Party or its Agents from using, disclosing, or authorizing
the disclosure of Confidential Information it receives and which:

(i)           has been published or is in the public domain, or which
              subsequently comes into the public domain, through no fault
              of the receiving party;

(ii)          prior to receipt hereunder was property within the legitimate
              possession of the Receiving Party or, subsequent to receipt
              hereunder is lawfully received from a third party having
              rights therein without restriction of the third party's right
              to disseminate the Confidential Information and without
              notice of any restriction against its further disclosure.

(iii)         is independently developed by the Receiving Party through
              Persons who have not had, either directly or indirectly,
              access to or knowledge of such Confidential Information;

(iv)          is disclosed to a third party with the written approval of
              the party originally disclosing such information, provided
              that such Confidential Information shall cease to be
              confidential and proprietary information covered by this
              agreement only to the extent of the disclosure so consented
              to;

(v)           subject to the Receiving Party's compliance with Section 3.4
              below, is required to be produced under order of a court of
              competent jurisdiction or other similar requirements of a
              governmental agency, provided that such Confidential
              Information to the extent covered by a protective order or
              its equivalent shall otherwise continue to be Confidential
              Information required to be held confidential for purpose of
              this agreement; or

(vi)          subject to the Receiving Party's compliance with Section 3.4
              below, is required to be disclosed by applicable Law or a
              stock exchange or association on which such Receiving Party's
              securities (or those of its Related Party) are listed.

         Section 3.3. Financial Institutions. Notwithstanding this Article
3, any party may provide Confidential Information to any financial
institution in connection with borrowings from such financial institution
by such party or any of its Controlled Related Parties, so long as prior to
any such disclosure such financial institution executes a confidentiality
agreement that provides protection substantially equivalent to the
protection provided the parties in this Article 3.

         Section 3.4. Procedures. In the event that any Receiving Party (i)
must disclose Confidential Information in order to comply with applicable
Law or the requirements of a stock exchange or association on which such
Receiving Party's securities or those of its Related Parties are listed or
(ii) becomes legally compelled (by oral questions, interrogatories,
requests for information or documents, subpoenas, civil investigative
demand or otherwise) to disclose any Confidential Information, the
Receiving Party shall provide the disclosing party with prompt written
notice so that in the case of clause (i), the disclosing party can work
with the Receiving Party to limit the disclosure to the greatest extent
possible consistent with legal obligations or in the case of clause (ii),
the disclosing party may seek a protective order or other appropriate
remedy or waive compliance with the provisions of this agreement. In the
case of a clause (ii), (A) if the disclosing party is unable to obtain a
protective order or other appropriate remedy, or if the disclosing party so
directs, the Receiving Party shall, and shall cause its employees to,
exercise all commercially reasonable efforts to obtain a protective order
or other appropriate remedy at the disclosing party's reasonable expense,
and (B) failing the entry of a protective order or other appropriate remedy
or receipt of a waiver hereunder, the Receiving Party shall furnish only
that portion of the Confidential Information which it is advised by opinion
of its counsel is legally required to be furnished and shall exercise all
commercially reasonable efforts to obtain reliable assurance that
confidential treatment shall be accorded such Confidential Information, it
being understood that such reasonable efforts shall be at the cost and
expense of the disclosing party whose Confidential Information has been
sought.

         Section 3.5. Survival. The obligations under this Article 3 shall
survive, as to any party, until two (2) years following the date of
termination of this agreement, and, as to any Controlled Related Party of a
party, until two (2) years following the earlier to occur of (A) the date
that such Person is no longer a Controlled Related Party of a party, or (B)
the date of the termination of this agreement; provided that such
obligations shall continue indefinitely with respect to any trade secret or
similar information which is proprietary to a party or its Controlled
Related Parties and provides such party or its Controlled Related Parties
with an advantage over its competitors.


                                 ARTICLE 4
           REPRESENTATIONS, WARRANTIES AND COVENANTS OF LICENSEE


         Section 4.1. Licensor's Ownership. Licensee acknowledges
Licensor's exclusive right, title and interest in and to the Licensed Marks
and acknowledges that nothing herein shall be construed to accord to
Licensee any rights in the Service Area in the Licensed Marks except as
expressly provided, herein. Licensee acknowledges that its use in the
Service Area of the Licensed Marks shall not create in Licensee any right,
title or interest in the Service Area in the Licensed Marks and that all
use in the Service Area of the Licensed Marks and the goodwill symbolized
by and connected with such use of the Licensed Marks will inure solely to
the benefit of the Licensor.

         Section 4.2. No Challenge by Licensee. Licensee covenants that (i)
Licensee will not at any time challenge Licensor's rights, title or
interest in the Licensed Marks (other than to assert the specific rights
granted to Licensee under this agreement), (ii) Licensee will not do or
cause to be done or omit to do anything, the doing, causing or omitting of
which would contest or in any way impair or tend to impair the rights of
Licensor in the Licensed Marks, and (iii) Licensee will not represent to
any third party that Licensee has any ownership or rights in the Service
Area with respect to the Licensed Marks other than the specific rights
conferred by this agreement.


                                 ARTICLE 5
           REPRESENTATIONS, WARRANTIES AND COVENANTS OF LICENSOR

         Section 5.1. Title to the Licensed Marks. Licensor represents and
warrants that:

(a)           Licensor has good title to the Licensed Marks and has the
              right to grant the licenses provided for hereunder in
              accordance with the terms and conditions hereof, free of any
              liabilities, charges, liens, pledges, mortgages,
              restrictions, adverse claims, security interests, rights of
              others, and encumbrances of any kind (collectively,
              "Encumbrances"), other than Encumbrances which will not
              restrict or interfere in any material respect with the
              exercise by Licensee of the rights granted to Licensee
              hereunder.

(b)           There is no claim, action, proceeding or other litigation
              pending or, to the knowledge of Licensor, threatened with
              respect to Licensor's ownership of the Licensed Marks or
              which, if adversely determined, would restrict or otherwise
              interfere in any material respect with the exercise by
              Licensee of the rights purported to be granted to Licensee
              hereunder.

         Except as expressly provided above in this Section 5.1, Licensor
makes no representation or warranty of any kind or nature whether express
or implied with respect to the Licensed Marks (including freedom from third
party infringement of the Licensed Marks).

         The representations and warranties provided for in this Section
5.1 shall survive the execution and delivery of this agreement.

         Section 5.2. Other Licensees. In the event Licensor grants to any
third party any licenses or rights with respect to the Licensed Marks,
Licensor shall not, in connection with the grant of any such license or
rights, take any actions, or suffer any omission that would adversely
affect the existence or validity of the Licensed Marks or conflict with the
rights granted to Licensee hereunder.

         Section 5.3. Abandonment. Licensor covenants and agrees that,
during the term of this agreement, it will not abandon the Licensed Marks.

                                 ARTICLE 6
               REPRESENTATIONS AND WARRANTIES OF BOTH PARTIES

         Section 6.1. Representations and Warranties. Each party hereby
represents and warrants to the other party as follows:


(a)           Due Incorporation or Formation: Authorization of Agreement.
              Such party is a corporation duly organized, a limited
              liability company duly organized or a partnership duly
              formed, validly existing and, if applicable, in good standing
              under the laws of the jurisdiction of its incorporation or
              formation and has the corporate, company or partnership power
              and authority to own its property and carry on its business
              as owned and carried on at the date hereof and as
              contemplated hereby. Such party is duly licensed or qualified
              to do business and, if applicable, is in good standing in
              each of the jurisdictions in which the failure to be so
              licensed or qualified would have a material adverse effect on
              its financial condition or its ability to perform its
              obligations hereunder. Such party has the corporate, company
              or partnership power and authority to execute and deliver
              this agreement and to perform its obligations hereunder and
              the execution, delivery and performance of this agreement
              have been duly authorized by all necessary corporate, company
              or partnership action. Assuming the due execution and
              delivery by the other party hereto, this agreement
              constitutes the legal, valid and binding obligation of such
              party enforceable against such party in accordance with its
              terms, subject as to enforceability to limits imposed by
              bankruptcy, insolvency or similar laws affecting creditors'
              rights generally and the availability of equitable remedies.

(b)           No Conflict with Restrictions; No Default. Neither the
              execution, delivery and performance of this agreement nor the
              consummation by such party of the transactions contemplated
              hereby (i) will conflict with, violate or result in a breach
              of any of the terms, conditions or provisions of any law,
              regulation, order, writ, injunction, decree, determination or
              award of any court, any governmental department, board,
              agency or instrumentality, domestic or foreign, or any
              arbitrator, applicable to such party or any of its Controlled
              Related Parties, (ii) will conflict with, violate, result in
              a breach of or constitute a default under any of the terms,
              conditions or provisions of the articles of incorporation,
              articles of organization or certificate of formation, bylaws,
              operating agreement or limited liability company agreement,
              or partnership agreement of such party or any of its
              Controlled Related Parties or of any material agreement or
              instrument to which such party or any of its Controlled
              Related Parties is a party or by which such party or any of
              its Controlled Related Parties is or may be bound or to which
              any of its material properties or assets is subject (other
              than any such conflict, violation, breach or default that has
              been validly and unconditionally waived), (iii) will conflict
              with, violate, result in a breach of, constitute a default
              under (whether with notice or lapse of time or both),
              accelerate or permit the acceleration of the performance
              required by, give to others any material interests or rights
              or require any consent, authorization or approval under any
              indenture, mortgage, lease agreement or instrument to which
              such party or any of its Controlled Related Parties is a
              party or by which such party or any of its Controlled Related
              Parties is or may be bound, or (iv) will result in the
              creation or imposition of any lien upon any of the material
              properties or assets of such party or any of its Controlled
              Related Parties, which in any such case could reasonably be
              expected to materially impair such party's ability to perform
              its obligations under this agreement or to have a material
              adverse effect on the consolidated financial condition of
              each party or its Parent.


(c)           Governmental Authorizations. Any registration, declaration or
              filing with, or consent, approval, license, permit or other
              authorization or order by, any governmental or regulatory
              authority, domestic or foreign, that is required to be
              obtained by such party in connection with the valid
              execution, delivery, acceptance and performance by such party
              under this agreement or the consummation by such party of any
              transaction contemplated hereby has been completed, made or
              obtained, as the case may be.

(d)           Litigation. There are no actions, suits, proceedings or
              investigations pending or, to the knowledge of such party,
              threatened against or affecting such party or any of its
              Controlled Related Parties or any of their properties, assets
              or businesses in any court or before or by any governmental
              department, board, agency or instrumentality, domestic or
              foreign, or any arbitrator which could, if adversely
              determined (or, in the case of an investigation could lead to
              any action, suit or proceeding, which if adversely determined
              could), reasonably be expected to materially impair such
              party's ability to perform its obligations under this
              agreement or to have a material adverse effect on the
              consolidated financial condition of such party or its parent;
              and such party or any of its Controlled Related Parties has
              not received any currently effective notice of any default,
              and such party or any of its Controlled Related Parties is
              not in default, under any applicable order, writ, injunction,
              decree, permit, determination or award of any court, any
              governmental department, board, agency or instrumentality,
              domestic or foreign, or any arbitrator, which default could
              reasonably be expected to materially impair such party's
              ability to perform its obligations under this agreement or to
              have a material adverse effect on the consolidated financial
              condition of such party or its Parent.

         Section 6.2. Survival. The representations and warranties provided
for under this Article 6 will survive the execution and delivery of this
agreement.


                                 ARTICLE 7
                     PROSECUTION OF INFRINGEMENT CLAIMS


         Section 7.1. Notice and Prosecution of Infringement. Licensee
agrees to notify Licensor promptly, in writing, of any alleged, actual or
threatened infringement of any of the Licensed Marks within the Service
Area of which Licensee becomes aware. Licensor has the sole right to
determine whether or not to take any action on such infringements. Licensor
has the sole right to employ counsel of its choosing and to direct any
litigation and settlement of infringement actions. Any recoveries, damages
and costs recovered through such proceedings shall belong exclusively to
Licensor, and Licensor shall be solely responsible for all costs and
expenses (including attorney fees) of prosecuting such actions. Licensee
agrees to provide Licensor with all reasonably requested assistance in
connection with such proceedings.


                                 ARTICLE 8
              LICENSEE DEFENSE AND INDEMNIFICATION OF LICENSOR

         Section 8.1. Indemnification. (a) Each party hereby agrees to
indemnify the other party against and agrees to hold it harmless from any
Loss incurred or suffered by such other party arising out of or in
connection with:

(i)           the material breach of any representation or warranty made by
              such party in this agreement; and

(ii)          the material breach of any covenant or agreement by such
              party contained in this agreement.


(b)           In addition to the indemnification provided for in Section
              8.1(a), Licensee agrees to indemnify Licensor against and
              hold it harmless from any Loss suffered or incurred by
              Licensor or its Controlled Related Parties by reason of a
              third party claim arising out of or relating to (i) the use
              of the Licensed Marks by Licensee; or (ii) the marketing,
              promotion, advertisement, distribution, lease or sale by
              Licensee (or any permitted sublicensee) or by any additional
              Licensee (or any permitted sublicensee) of any Sprint PCS
              Products and Services, Related Equipment or Premium and
              Promotional Items under the Licensed Marks pursuant to this
              agreement, including unfair or fraudulent advertising claims,
              warranty claims and product defect or liability claims,
              pertaining to the Sprint PCS Products and Services, Related
              Equipment or Premium and Promotional Items. Notwithstanding
              the foregoing, Licensee will not be required under this
              paragraph (b) to indemnify any Loss arising solely out of
              Licensee's use of the Licensed Marks in compliance with the
              terms of the Trademark and Service Mark Usage Guidelines;
              provided that Licensor shall have no obligation to indemnify
              for third-party claims alleged to arise from the specifics of
              uses of third-party trademarks or service marks, or the
              specifics of claims made, in marketing materials prepared by
              or for Licensee, which marketing materials have not been
              approved by Licensor prior to the publication out of which
              such claims are alleged to have arisen.


                                 ARTICLE 9
                             OBLIGATIONS/SETOFF

         Section 9.1. Obligations/Setoff. The obligations of the parties as
set forth in this agreement shall be unconditional and irrevocable, and
shall not be subject to any defense or be released, discharged or otherwise
affected by any matter, including impossibility, illegality,
impracticality, frustration of purpose, force majeure, act of government,
the bankruptcy or insolvency of any party hereto, and the obligations of
each party shall not be subject to any right of setoff or recoupment which
such party may not or hereafter have against the other party.


                                 ARTICLE 10
                    LIMITATION ON USE OF LICENSED MARKS


         Section 10.1. Restrictions on Use. Licensee is not permitted to
make any use of the Licensed Marks in connection with products or services
other than the Sprint PCS Products and Services, and as specifically
authorized in Sections 1.1(b) above with respect to Related Equipment and
Premium and Promotional Items, nor to make any use of the Licensed Marks
directed outside of the Service Area.

         Section 10.2 Adherence to Trademark and Service Mark Usage
Guidelines. Licensee agrees to comply with and adhere to Trademark and
Service Mark Usage Guidelines for the depiction or presentation of the
Licensed Marks, as furnished by Licensor. Prior to Licensee depicting or
presenting any of the Licensed Marks on any type of marketing, advertising
or promotional materials, Licensee agrees to submit samples of such
materials to Licensor for approval. Licensor shall have fourteen (14) days
from the date Licensor receives such materials to approve or object to any
such materials submitted to Licensor for review. In the event Licensor does
not object to such materials within such fourteen (14) day period, such
materials shall be deemed approved by Licensor. Thereafter, Licensee shall
not be obligated to submit to Licensor materials prepared in accordance
with the samples previously approved by Licensor and the Trademark and
Service Mark Usage Guidelines; provided, however, Licensee shall, at the
reasonable request of Licensor, continue to furnish samples of such
marketing, advertising and promotional materials to Licensor from time to
time during the term hereof at the request of Licensor.

         Section 10.3. Use of Similar Trademarks and Service Marks.
Licensee agrees not to use (a) any trademark or service mark which is
confusingly similar to, or a colorable imitation of, the Licensed Marks or
any part thereof, or (b) any work, symbol, character, or set of words,
symbols, or characters, which in any language would be identified as the
equivalent of the Licensed Marks or that are otherwise confusingly similar
to, or a colorable imitation of, the Licensed Marks, whether during the
term of this agreement or at any time following termination of this
agreement. Licensee shall not knowingly engage in any conduct which may
place the Sprint PCS Products and Services, the Licensed Marks or Licensor
in a negative light or context.

         Section 10.4. Services of Public Figures. Licensee agrees to
obtain Licensor's prior written approval (which approval will not be
unreasonably withheld) before engaging the services of any celebrity or
publicly known individual for endorsement of any Sprint PCS Products and
Services or Premium and Promotional Items.


                                 ARTICLE 11
                           CONTROL OF BRAND IMAGE

         Section 11.1 Exclusive Use of Licensed Marks. The Sprint PCS
Products and Services shall be marketed by Licensee solely under the
Licensed Marks.


         Section 11.2. Consistency With Brand Image and Principles.
Licensee shall use the Licensed Marks in a manner that is consistent with
the brand image and principles established by Licensor, and mechanics to
ensure consistency will be included in the Marketing Communications
Guidelines.


         Section 11.3 Management of Brand Image. Licensor shall be
responsible for the overall management of the brand image for the Licensed
Marks. All advertising, marketing and promotional materials using the
Licensed Marks prepared by Licensee shall, in addition to the provisions
set forth in Section 11.2 above, comply with the Marketing Communications
Guidelines to be furnished by Licensor to Licensee as such Marketing
Communications Guidelines may be amended and updated by Licensor from time
to time. Such Marketing Communications Guidelines shall establish
reasonable principles to be followed in the development of advertising,
marketing and promotional campaigns in order to ensure a consistent and
coherent brand image. All advertising, marketing and promotional campaigns
conducted by Licensee shall be conducted in a manner consistent with the
Marketing Communications Guidelines.


         Section 11.4. Advertising Agencies; Promotions. Licensee may
select its own advertising agencies for development of its advertising and
promotional campaigns; provided, however, that all media buys shall be
coordinated by Licensee with the buying agency of Licensor. Licensee and
Licensor shall conduct ongoing reviews of upcoming advertising, marketing
and promotional campaigns of each party and shall use good faith efforts to
coordinate their respective campaigns in a manner that will maximize the
advertising, marketing and promotional efforts of the parties and be
consistent with the Marketing Communications Guidelines. Licensee shall not
initiate any products or promotions under names which are confusingly
similar to any names of national product offerings or promotions by
Licensor. Neither Licensor nor any of its Controlled Related Parties shall
initiate any products or promotions under names which are confusingly
similar to any names of national product offerings or promotions by
Licensee. In addition, Licensor will use its commercially reasonable
efforts to ensure that no third party licensee under the Licensed Marks
initiates any products or promotions in the Service Area under names which
are confusingly similar to any names of national product offerings or
promotions by Licensee.


         Section 11.5 Ownership of Advertising Materials. All agreements
entered into by Licensee with advertising agencies shall provide that
Licensor shall own all advertising materials (including concepts, themes,
characters and the like) created or developed thereunder. Subject to the
terms and conditions set forth herein, Licensee shall receive a perpetual,
non-exclusive, royalty-free license to use such materials in connection
with advertising and promotional materials developed by Licensee; provided,
however, that the rights granted under such perpetual license shall be
limited solely to the use of such materials and shall not extend the term
of the license with respect to the Licensed Marks provided for hereunder.


                                 ARTICLE 12
                          RELATIONSHIP OF PARTIES

         Section 12.1. Relationship of Parties. It is the express intention
of the parties that Licensee is and shall be an independent contractor and
no partnership shall exist between Licensee and Licensor pursuant hereto.
This agreement shall not be construed to make Licensee the agent or legal
representative of Licensor for any purpose whatsoever (except as expressly
provided in Articles 7 and 8), and Licensee is not granted any right or
authority to assume or create any obligations for, on behalf of, or in the
name of Licensor (except as expressly provided in Articles 7 and 8).
Licensee agrees, and shall require its permitted sublicensees to agree, not
to incur or contract any debt or obligation on behalf of Licensor, or
commit any act, make any representation, or advertise in any manner that
may adversely affect any right of Licensor in or with respect to the
Licensed Marks or be detrimental to Licensor's image.


                                ARTICLE 13
                 TERM; TERMINATION; EFFECTS OF TERMINATION

         Section 13.1. Term. This agreement commences on the date of
execution and continues until the Management Agreement terminates, unless
earlier terminated in accordance with the terms set forth in this Article
13. This agreement automatically terminates upon termination of the
Affiliation Agreement.

         Section 13.2. Events of Termination. If any of the following
events shall occur with respect to Licensee, each such occurrence shall be
deemed an "Event of Termination":

(a)           Bankruptcy. The occurrence of a "Bankruptcy" with respect to
              Licensee.

(b)           Breach of Agreements. Licensee fails to perform in accordance
              with any of the material terms and conditions contained
              herein in any material respect.

(c)           Material Misrepresentation. Licensee breaches any material
              representation or warranty of Licensee made in Section 4.2 or
              Article 6 in any material respect.

(d)           Termination of Management Agreement. The termination of the
              Management Agreement, for whatever reason.


         Section 13.3. Licensor's Right to Terminate Upon Event of
Termination. Licensor may, at its option, without prejudice to any other
remedies it may have, terminate this agreement by giving written notice of
such termination to Licensee as follows: (a) immediately, upon the
occurrence of any Event of Termination pursuant to Section 13.2(a) with
respect to Licensee; or (b) after the expiration of thirty (30) days from
Licensee's receipt of written notice from Licensor of the occurrence of any
Event of Termination pursuant to Sections 13.2(b) or 13.2(c), if such
failure to perform or breach is then still uncured; or (c) immediately upon
the repeated or continuing occurrence of Events of Termination pursuant to
Section 13.2(b) (regardless of whether such continuing failures to perform
or breaches have been cured by Licensee in accordance with the provisions
of clause (b) or this Section 13.3); or (d) immediately upon the occurrence
of a termination pursuant to Section 13.2(d).

         Section 13.4 Licensee's Right to Terminate. Licensee may, at its
option, without prejudice to any other remedies it may have, terminate this
agreement by giving written notice of such termination to Licensor as
follows: (a) immediately, in the event that Licensor abandons the Licensed
Marks or otherwise ceases to support the Licensed Marks in Licensor's
business; or (b) immediately in the event of the occurrence of a Bankruptcy
with respect to Licensor; or (c) immediately in the event of an occurrence
of termination pursuant to Section 13.2(d).

         Section 13.5. Effects of Termination. Upon the termination of this
agreement for any reason, all rights of Licensee in and to the Licensed
Marks in the Service Area shall cease within thirty (30) days following the
date on which this agreement terminates (except in the case of a
termination resulting from an Event of Termination described in Section
13.2(b), (c) or (d), in which case such rights to use the Licensed Marks
will terminate immediately upon the date of termination); provided,
however, that Licensee may thereafter sell, transfer or otherwise dispose
of any Related Equipment and Premium and Promotional Items that are then in
Licensee's inventory (or which Licensee has purchased or is then legally
obligated to purchase) for an additional reasonable period not to exceed
three (3) months. Licensee's right of disposal under this Section 13.5
shall not prohibit Licensor from granting to third parties during the
disposal period licenses and other rights with respect to the Licensed
Marks. The provisions of Articles 3, 4, 5, 6 and 8 will survive any
termination of this agreement.


                                 ARTICLE 14
                          ASSIGNMENT; SUBLICENSING

         Section 14.1. Licensee Right to Assign. Licensee, without the
prior written consent of Licensor (in its sole discretion), shall have no
right to assign any of its rights or obligations hereunder.

         Section 14.2. Licensor Right to Assign the Licensed Marks. Nothing
herein shall be construed to limit the right of the Licensor to transfer or
assign its interests in the Licensed Marks, subject to the agreement of the
assignee to be bound by the terms and conditions of this agreement.

         Section 14.3. Licenses to Additional Licensees; Sublicenses;
Licenses to Additional Licensees. Licensee shall not sublicense (or attempt
to sublicense) any of its rights hereunder without the prior written
consent of Licensor, in the sole discretion of Licensor.


                                 ARTICLE 15
                               MISCELLANEOUS


         Section 15.1. Notices. Any notice, payment, demand, or
communication required or permitted to be given by any provision of this
agreement shall be in writing and mailed (certified or registered mail,
postage prepaid, return receipt requested) or sent by hand or overnight
courier, or by facsimile (with acknowledgment received), charges prepaid
and addressed as described on the Notice Address Schedule attached to the
Master Signature Page, or to such other address or number as such party may
from time to time specify by written notice to the other party. All notices
and other communications given to a party in accordance with the provisions
of this agreement shall be deemed to have been given and received (i) four
(4) Business Days after the same are sent by certified or registered mail,
postage prepaid, return receipt requested, (ii) when delivered by hand or
transmitted by facsimile (with acknowledgment received and, in the case of
a facsimile only, a copy of such notice is sent no later than the next
Business Day by a reliable overnight courier service, with acknowledgment
of receipt) or (iii) one (1) Business Day after the same are sent by a
reliable overnight courier service, with acknowledgment of receipt.


         Section 15.2. Binding Effect. Except as otherwise provided in this
agreement, this agreement shall be binding upon and inure to the benefit of
the parties and their respective successors, transferees, and assigns.

         Section 15.3. Construction. This agreement shall be construed
simply according to its fair meaning and not strictly for or against any
party.

         Section 15.4. Time. Time is of the essence with respect to this
agreement.

         Section 15.5. Table of Contents; Headings. The table of contents
and section and other headings contained in this agreement are for
reference purposes only and are not intended to describe, interpret, define
or limit the scope, extent or intent of this agreement.

         Section 15.6. Severability. Every provision of this agreement is
intended to be severable. If any term or provision hereof is illegal,
invalid or unenforceable for any reason whatsoever, that term or provision
will be enforced to the maximum extent permissible so as to effect the
intent of the parties, and such illegality, invalidity or unenforceability
shall not affect the validity or legality of the remainder of this
agreement. If necessary to effect the intent of the parties, the parties
will negotiate in good faith to amend this agreement to replace the
unenforceable language with enforceable language which as closely as
possible reflects such intent.

         Section 15.7. Further Action. Each party, upon the reasonable
request of the other party, agrees to perform all further acts and execute,
acknowledge, and deliver any documents which may be reasonably necessary,
appropriate, or desirable to carry out the intent and purposes of this
agreement.

         Section 15.8. Governing Law. The internal laws of the State of
Missouri (without regard to principles of conflict of law) shall govern the
validity of this agreement, the construction of its terms, and the
interpretation of the rights and duties of the parties.


         Section 15.9. Specific Performance. Each party agrees with the
other party that the other party would be irreparably damaged if any of the
provisions of this agreement are not performed in accordance with their
specific terms and that monetary damages would not provide an adequate
remedy in such event. Accordingly, in addition to any other remedy to which
the nonbreaching party may be entitled, at law or in equity, the
nonbreaching party shall be entitled to injunctive relief to prevent
breaches of this agreement and specifically to enforce the terms and
provisions hereof.

         Section 15.10. Entire Agreement. The provisions of this agreement
set forth the entire agreement and understanding between the parties as to
the subject matter hereof and supersede all prior agreements, oral or
written, and other communications between the parties relating to the
subject matter hereof.

         Section 15.11. Limitation on Rights of Others. Nothing in this
agreement, whether express or implied, shall be construed to give any party
other than the parties any legal or equitable right, remedy or claim under
or in respect of this agreement.

         Section 15.12. Waivers; Remedies. The observance of any term of
this agreement may be waived (either generally or in a particular instance
and either retroactively or prospectively) by the party or parties entitled
to enforce such term, but any such waiver shall be effective only if in
writing signed by the party or parties against which such waiver is to be
asserted. Except as otherwise provided herein, no failure or delay of any
party in exercising any power or right under this agreement shall operate
as a waiver thereof, nor shall any single or partial exercise of any such
right or power, or any abandonment or discontinuance of steps to enforce
such right or power, preclude any other further exercise thereof or the
exercise of any other right or power.

         Section 15.13.    Jurisdiction; Consent to Service of Process.

(a)           Each party hereby irrevocably and unconditionally submits,
              for itself and its property, to the nonexclusive jurisdiction
              of any Missouri State court sitting in the County of Jackson
              or any Federal court of the United States of America sitting
              in the Western District of Missouri, and any appellate court
              from any such court, in any suit action or proceeding arising
              out of or relating to this agreement, or for recognition or
              enforcement of any judgment, and each party hereby
              irrevocably and unconditionally agrees that all claims in
              respect of any such suit, action or proceeding may be heard
              and determined in such Missouri State Court or, to the extent
              permitted by law, in such Federal court.

(b)           Each party hereby irrevocably and unconditionally waives, to
              the fullest extent it may legally do so, any objection which
              it may now or hereafter have to the laying of venue of any
              suit, action or proceeding arising out of or relating to this
              agreement in Missouri State court sitting in the County of
              Jackson or any Federal court sitting in the Western District
              of Missouri. Each party hereby irrevocably waives, to the
              fullest extent permitted by law, the defense of an
              inconvenient forum to the maintenance of such suit, action or
              proceeding in any such court and further waives the right to
              object, with respect to such suit, action or proceeding, that
              such court does not have jurisdiction over such party.

(c)           Each party irrevocably consents to service of process in the
              manner provided for the giving of notices pursuant to this
              agreement, provided that such service shall be deemed to have
              been given only when actually received by such party. Nothing
              in this agreement shall affect the right of a party to serve
              process in another manner permitted by law.


         Section 15.14. Waiver of Jury Trial. Each party waives, to the
fullest extent permitted by applicable law, any right it may have to a
trial by jury in respect of any action, suit or proceeding arising out of
or relating to this agreement.

         Section 15.15. Consents. Whenever this agreement requires or
permits consent by or on behalf of a party, such consent shall be given in
writing in a manner consistent with the requirements for a waiver of
compliance as set forth in Section 15.13, with appropriate notice in
accordance with Section 15.1 of this agreement.

         Section 15.16. Master Signature Page. Each party agrees that it
will execute the Master Signature Page that evidences such party's
agreement to execute, become a party to and be bound by this agreement,
which document is incorporated herein by this reference.


             SPRINT PCS/ROBERTS WIRELESS COMMUNICATIONS, L.L.C.

                           MASTER SIGNATURE PAGE

                  This Master Signature Page is dated and effective as of
June 8, 1998 (the "Effective Date"). This document provides the means by
which each of the undersigned entities executes and becomes a party to and
bound by, to the extent set forth above such party's signature, the
Management Agreement, Services Agreement, Sprint Trademark and Service Mark
License Agreement, Sprint Spectrum Trademark and Service Mark License
Agreement, and Addendum I to the Management Agreement. This document may be
executed in one or more counterparts. The Notice Address Schedule attached
to this document sets forth the addresses to which notices should be sent
under the agreements.

            THE MANAGEMENT AGREEMENT AND THE SERVICES AGREEMENT
             CONTAIN BINDING ARBITRATION PROVISIONS THAT MAY BE
                ENFORCED BY THE PARTIES TO THOSE AGREEMENTS


                            SPRINT SPECTRUM L.P.

                  For and in consideration of the covenants contained in
the Management Agreement, Services Agreement and Sprint Spectrum Trademark
and Service Mark License Agreement, and Addendum I to the Management
Agreement (collectively, the "Executed Agreements"), and for good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, Sprint Spectrum L.P. executes, becomes a party to, and agrees
to be bound by and to perform its obligations under each of the Executed
Agreements as of the Effective Date. The execution by Sprint Spectrum L.P.
of this Master Signature Page has the same force and effect as if Sprint
Spectrum L.P. executed individually each of the Executed Agreements.

                               SPRINT SPECTRUM L.P.

                               By:  /s/ Bernard A. Bianchino
                                    ----------------------------------
                                        Bernard A. Bianchino,
                                        Chief Business Development Officer


                     SPRINT COMMUNICATIONS COMPANY, L.P.

                  For and in consideration of the covenants contained in
the Management Agreement, Sprint Trademark and Service Mark License
Agreement, and Addendum I to the Management Agreement (collectively, the
"Executed Agreements"), and for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, Sprint
Communications Company, L.P. executes, becomes a party to, and agrees to be
bound by and to perform its obligations under each of the Executed
Agreements as of the Effective Date; provided, that Sprint Communications
Company, L.P. only agrees to be bound by and perform its obligations under,
and will enjoy the benefits given to it under the Management Agreement with
respect to only those provisions that expressly apply to Sprint
Communications Company, L.P., including its obligations and benefits under
Sections 2, 3 and 10. The execution by Sprint Communications Company, L.P.
of this Master Signature Page has the same force and effect as if Sprint
Communications Company, L.P. executed individually each of the Executed
Agreements.

                              SPRINT COMMUNICATIONS COMPANY, L.P.

                             By:  /s/ William R. Blessing
                                  --------------------------------
                                      William R. Blessing
                                      Vice President, Wireless


                  ROBERTS WIRELESS COMMUNICATIONS, L.L.C.

                  For and in consideration of the covenants contained in
the Management Agreement, Services Agreement, Sprint Trademark and Service
Mark License Agreement, Sprint Spectrum Trademark and Service Mark License
Agreement, and Addendum I to the Management Agreement (collectively, the
"Executed Agreements"), and for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, Roberts Wireless
Communications, L.L.C. executes, becomes a party to, and agrees to be bound
by and to perform its obligations under each of the Executed Agreements as
of the Effective Date. The execution by Roberts Wireless Communications,
L.L.C. of this Master Signature Page has the same force and effect as if
Roberts Wireless Communications, L.L.C. executed individually each of the
Executed Agreements.

                            ROBERTS WIRELESS COMMUNICATIONS, L.L.C.

                            By: /s/ Michael V. Roberts
                                ----------------------
                            Name:   Michael V. Roberts
                            Title:  Chairman & CEO
                                    Managing Member