<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                ----------------

                                   FORM 10-QSB
 (MARK ONE)

     [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
          EXCHANGE ACT OF 1934

               FOR THE QUARTERLY PERIOD ENDED: SEPTEMBER 30, 2004

                                       OR

     [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
          EXCHANGE ACT OF 1934

           FOR THE TRANSITION PERIOD FROM ___________ TO ____________


                          COMMISSION FILE NO. 000-23221


                                  CENTIV, INC.
             (Exact name of Registrant as specified in its charter)


                DELAWARE                                      58-2033795
      (STATE OR OTHER JURISDICTION                          (IRS EMPLOYER
    OF INCORPORATION OR ORGANIZATION)                   IDENTIFICATION NUMBER)


            1280 BISON B-9, SUITE 21, NEWPORT BEACH, CALIFORNIA 92660
      (Current Address of Principal Executive Offices, including Zip Code)

                  P.O. BOX 113, PALOS VERDES ESTATES, CA 90274
      (Previous Address of Principal Executive Offices, including Zip Code)

                                 (949) 717-0626
              (Registrant's Telephone Number, including Area Code)


     Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes: [X] No: [ ]

     Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act) Yes: [ ] No: [X]

     The number of shares outstanding of the Registrant's common stock, par
value $.001, as of November 30, 2004 the latest practicable date, was 3,370,581
shares, which number reflects a 1 for 10 reverse stock split effected on
November 19, 2004.

<PAGE>

<TABLE>
                                            CENTIV, INC.
                                         TABLE OF CONTENTS

                                               PART I
                                       FINANCIAL INFORMATION

<S>                                                                                              <C>
Item 1.  Financial Statements

         Condensed Consolidated Balance Sheet as of September 30, 2004 (unaudited)                2

         Condensed Consolidated Statements of Operations for the three and nine months
            ended September 30, 2004 and 2003 (unaudited)                                         3

         Condensed Consolidated Statements of Cash Flows for the nine months ended
            September 30, 2004 and 2003 (unaudited)                                               4

         Notes to Condensed Consolidated Financial Statements (unaudited)                         5

Item 2.  Management's Discussion and Analysis or Plan of Operation                               19

Item 3.  Controls and Procedures                                                                 34

                                              PART II
                                         OTHER INFORMATION

Item 1.  Legal Proceedings                                                                       34

Item 2.  Changes in Securities and Small Business Issuer Purchases of Equity Securities          34

Item 3.  Defaults Upon Senior Securities                                                         34

Item 4.  Submission of Matters to a Vote of Security Holders                                     34

Item 5.  Other Information                                                                       34

Item 6.  Exhibits and Reports on Form 8-K                                                        35

Signatures                                                                                       36


                                                 1
</TABLE>
<PAGE>

<TABLE>

                            PART I - FINANCIAL INFORMATION


                             CENTIV, INC. AND SUBSIDIARY
                         CONDENSED CONSOLIDATED BALANCE SHEET
                         AS OF SEPTEMBER 30, 2004 (UNAUDITED)
                                  ($'s In Thousands)


                                        ASSETS
<S>                                                                     <C>
Current Assets:
     Total current assets                                               $         --
                                                                        -------------

Other Assets:
     Net operating profits interests                                          75,423
                                                                        -------------

           Total other assets                                                 75,423
                                                                        -------------

Total Assets                                                            $     75,423
                                                                        =============

                         LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
     Accounts payable - Trade                                           $        330
     Accounts payable - Related parties                                          298
     Obligations from purchase of wholly owned subsidiary                        660
     Net operating profits interests payable                                  55,000
                                                                        -------------

           Total current liabilities                                          56,288
                                                                        -------------

           Total liabilities                                                  56,288
                                                                        -------------

Commitments and Contingencies

Stockholders' Equity:
     Preferred Stock, $.001 par value; 5,000,000 shares authorized-
         Series A Preferred Stock; 1,000,000 shares designated; no
         shares issued or outstanding as of September 30, 2004                    --

         Series B Preferred Stock; 1,000,000 shares designated; no
         shares issued or outstanding as of September 30, 2004                    --

         Series C Preferred Stock; 200,000 shares designated; no
         shares issued or outstanding as of September 30, 2004                    --

     Common Stock, $.001 par value; 35,000,000 shares authorized;
         33,974,799 shares issued and 33,705,804 shares outstanding
         as of September 30, 2004                                                 34

     Additional paid-in capital                                               24,654
     Treasury stock, at cost - 268,995 shares of common stock                   (759)
     Accumulated (deficit)                                                    (4,794)
                                                                        -------------

           Total stockholders' equity                                         19,135
                                                                        -------------

Total Liabilities and Stockholders' Equity                              $     75,423
                                                                        =============


                 The accompanying notes are an integral part of this
                        condensed consolidated balance sheet.

                                          2
</TABLE>
<PAGE>

<TABLE>
                                                     CENTIV, INC. AND SUBSIDIARY
                                           CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                              ($'s In Thousands, Except Per Share Data)


                                                                           Three Months                       Nine Months
                                                                        Ended September 30,               Ended September 30,
                                                                 -------------------------------     -------------------------------
                                                                     2004              2003              2004              2003
                                                                 -------------     -------------     -------------     -------------
                                                                  (Unaudited)       (Unaudited)       (Unaudited)       (Unaudited)
<S>                                                              <C>               <C>               <C>               <C>
Net sales                                                        $         --      $        524      $      1,174      $      5,890
Cost of goods sold                                                         --               244               534             3,901
                                                                 -------------     -------------     -------------     -------------

Gross margin                                                               --               280               640             1,989
                                                                 -------------     -------------     -------------     -------------

Operating expenses:
     Services paid for by issuance of common stock and options             40                --             2,443                 6
     Selling, general and administrative                                   50               779             1,852             2,689
     Depreciation                                                          --               145               199               431
                                                                 -------------     -------------     -------------     -------------

          Total operating expenses                                         90               924             4,494             3,126
                                                                 -------------     -------------     -------------     -------------

(Loss) from operations                                                    (90)             (644)           (3,854)           (1,137)

Other Income (Expense):
     Interest income (expense)                                             --                --                14               (13)
Provision for income taxes                                                 --                --                --                --
                                                                 -------------     -------------     -------------     -------------

(Loss) from continuing operations                                         (90)             (644)           (3,840)           (1,150)

(Loss) from discontinued operations (net of tax)                           --                --              (954)               --
                                                                 -------------     -------------     -------------     -------------

Net (Loss)                                                       $        (90)     $       (644)     $     (4,794)     $     (1,150)
                                                                 =============     =============     =============     =============

Basic and Diluted (Loss) Per Common Share:

     Weighted average shares outstanding                           33,045,804         1,677,435        27,384,434         1,583,314

     Continuing operations per share                             $         --      $      (0.38)     $      (0.14)     $      (0.73)

     Discontinued operations per share                           $         --      $         --      $      (0.03)     $         --
                                                                 -------------     -------------     -------------     -------------

     Net (loss) per share                                        $         --      $      (0.38)     $      (0.18)     $      (0.73)
                                                                 =============     =============     =============     =============


                                        The accompanying notes are an integral part of these
                                            condensed consolidated financial statements.

                                                                 3
</TABLE>
<PAGE>
<TABLE>
                                      CENTIV, INC. AND SUBSIDIARY
                            CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             ($'s In Thousands, Except for Per Share Data)


                                                                                   Nine Months
                                                                               Ended September 30,
                                                                          -----------------------------
                                                                              2004             2003
                                                                          ------------     ------------
                                                                           (Unaudited)      (Unaudited)
<S>                                                                       <C>              <C>
Cash Flows from Operating Activities:
-------------------------------------
     Net (loss)                                                           $    (4,794)     $    (1,150)
     Adjustments to reconcile net (loss) to net cash
        (used in) operating activities:
        Provision for doubtful accounts                                            --               17
        Depreciation                                                              199              431
        Noncash interest on note receivable                                        --              (28)
        Services paid for by issuance of common stock                           2,443               --
        Noncash compensation for warrants and options                              --                6
        Loss on disposal of fixed assets                                           --                3
        Amortization of discount on convertible subordinated debt                  --               10
        Changes in net assets and liabilities-
         Accounts receivable                                                     (163)           1,290
         Inventories                                                               11              806
         Prepaid expenses and other assets                                        302              182
         Accounts payable and accrued liabilities                                  26           (3,000)
         Contract obligations and deferred income                                 (69)             (40)
         Other long-term liabilities                                              (57)              27
         Income taxes                                                              --               16
         Net assets, discontinued operations                                      954               --
                                                                          ------------     ------------

Net cash (used in) operating activities                                        (1,148)          (1,430)
                                                                          ------------     ------------

Cash Flows from Investing Activities:
-------------------------------------
     Purchases of property and equipment - continuing operations                   --              (42)
     Proceeds from sale of CalGraph business                                       --              225
                                                                          ------------     ------------

Net cash provided by investing activities                                          --              183
                                                                          ------------     ------------

Cash Flows from Financing Activities:
-------------------------------------
     Proceeds from repayment from stockholder loan                                271               --
     Repayment of convertible subordinated debt facility                           --             (500)
     Net proceeds from private placement of securities                             --            1,910
     Proceeds from stock options exercised                                         --                6
     Repayment of capital lease                                                    --              (25)
                                                                          ------------     ------------

Net cash provided by financing activities                                         271            1,391
                                                                          ------------     ------------

Net Increase (Decrease) in cash and cash equivalents                             (877)             144

Cash and cash equivalents - Beginning of year                                     877            1,304
                                                                          ------------     ------------

Cash and cash equivalents - End of period, September 30                   $        --      $     1,448
                                                                          ============     ============

Supplemental Schedule of Noncash Activities:
--------------------------------------------
     Conversion of convertible subordinated debt into preferred stock     $        --      $       500
                                                                          ============     ============


Effective February 4, 2004, the Company acquired all of the assets and assumed certain liabilities of
Beijing Multimedia Limited. In connection with the acquisition, liabilities were assumed as follows:

                                                                            ($'s In
                                                                           Thousands)
                                                                          ------------

     Fair value of assets acquired                                        $    75,425
     Common stock issued (20,250,000 shares)                                  (15,600)
                                                                          ------------

     Liabilities assumed                                                  $    59,825
                                                                          ============


                          The accompanying notes are an integral part of these
                              condensed consolidated financial statements.

                                                   4
</TABLE>
<PAGE>

                           CENTIV, INC. AND SUBSIDIARY
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

1.   BASIS OF PRESENTATION

     The accompanying condensed unaudited consolidated financial statements of
     Centiv, Inc. and subsidiary ("Centiv" or the "Company") have been prepared
     in accordance with generally accepted accounting principles for interim
     financial information and with the instructions per Item 310(b) of
     Regulation S-B. Accordingly, they do not include all of the information and
     footnotes required by generally accepted accounting principles for complete
     financial statements. The preparation of financial statements in conformity
     with generally accepted accounting principles requires management to make
     estimates and assumptions that affect the amounts reported in the financial
     statements and accompanying notes. Actual results could differ from those
     estimates. In the opinion of management, all adjustments considered
     necessary for a fair presentation have been included. Operating results for
     the three months and the nine months ended September 30, 2004, are not
     necessarily indicative of the results that may be expected for the full
     year ending December 31, 2004. For further information, refer to the
     consolidated financial statements and the footnotes included in the Annual
     Report on Form 10-K for the year ended December 31, 2003.

2.   MERGER AGREEMENT AND TRANSFER OF COMMON SHARES OF SUBSIDIARY

     On May 7, 2004, the Company entered into a merger agreement (the "Merger
     Agreement") with CNTV Entertainment Group, Inc, a Nevada corporation,
     primarily to change its corporate domicile from Delaware to Nevada and to
     change its name from Centiv, Inc. to CNTV Entertainment Group, Inc.
     ("CEGI") under the terms of a Share Transfer Agreement between the Company
     and certain former holders of Centiv's Series B preferred stock (see Note
     6). The authorized capital stock of CEGI (all classes) consists of one
     billion (1,000,000,000) shares; of which 975,000,000 shares have been
     designated as $.001 par value common stock, and 25,000,000 shares have been
     designated as $.001 par value preferred stock. Further, by resolution only
     and without further action or approval, the board of directors of CEGI may
     designate one or more classes or one or more series of preferred stock with
     limited or full voting powers and other preferences.

     According to the terms of the Merger Agreement, the merger shall become
     effective at the time of the filing and approval of the appropriate
     Articles of Merger with the Secretary of State of the State of Nevada and
     the Secretary of State of the State of Delaware. The merger became
     effective in the quarter ending December 31, 2004 (see Note 10), and the
     Company effected a 1 for 10 reverse stock split of its common stock on
     November 19, 2004.

     As described above, on the anticipated effective date of the merger, every
     ten shares of the issued and outstanding $.001 par value common stock of
     Centiv, Inc. will be converted into one share of the $.001 common stock of
     CEGI. One whole share is expected to be issued to any shareholder of
     Centiv, Inc. with respect to fractional shares in the CEGI resulting from
     such division.

     Also under the terms of the Merger Agreement, options, warrants and
     conversion rights to acquire capital stock of Centiv, Inc. are expected to
     be converted into the number of shares of options, warrants and conversion
     rights to acquire capital stock of CEGI into which shares of capital stock
     of Centiv, Inc covered by the option, warrant, or conversion rights would
     have been converted if such shares had been held by the holder of the
     option, warrant or conversion rights at an appropriately adjusted option,
     purchase or conversion price.


                                       5
<PAGE>

     In relation to the merger regarding a change in name as described above,
     effective May 31, 2004, Centiv also transferred all of its common shares
     held in Centiv Services, Inc, ("Centiv Services") (100,000 shares of common
     stock representing all of the issued and outstanding common shares of this
     entity), to the former holders of the Company's Series B preferred stock in
     satisfaction of certain promissory notes that were not paid when due (see
     Note 6). As such, the Company accounted for this spin off transaction of
     its subsidiary by the transfer of common shares as a sale of a discontinued
     operation and recorded a loss of $954,000 (the value of the net assets of
     Centiv Services resulting from the spin off).

3.   NET LOSS PER COMMON SHARE

     Basic and diluted net income/(loss) per common share are computed by
     dividing net income (loss) by the weighted average number of common shares
     and common share equivalents outstanding during the period. Since the
     Company had a net loss from continuing operations, there were no common
     share equivalents that were dilutive during any of the periods presented.
     The changes in outstanding shares during the three months and nine months
     ended September 30, 2004, and 2003 are shown below:

<TABLE>
                                                THREE MONTHS ENDED            NINE MONTHS ENDED
                                                   SEPTEMBER 30,                 SEPTEMBER 30,
                                                2004           2003           2004           2003
                                            ------------   ------------   ------------   ------------
     <S>                                     <C>             <C>            <C>            <C>
     COMMON SHARES:
     --------------
     Outstanding at beginning of period      32,705,804      1,675,315      1,753,905      1,395,728
     Shares issued (redeemed) during the
       period                                 1,000,000          2,500     31,951,899        282,087
                                            ------------   ------------   ------------   ------------
     Outstanding at end of period            33,705,804      1,677,815     33,705,804      1,677,815
                                            ============   ============   ============   ============

     Basic and Diluted weighted average
       shares Outstanding                    30,909,910      1,677,435     24,401,721      1,583,314
                                            ============   ============   ============   ============
</TABLE>

     Shares issued during the nine months ended September 30, 2004, reflect the
     conversion of Series B preferred stock into common shares as described in
     Note 6, the acquisition of Beijing Multimedia through the issuance of
     common stock, the exercise of stock grants assumed as part of the
     acquisition of Beijing Multimedia, and the issuance of common shares to
     related parties and consultants for services rendered (see Note 6).

     The weighted average common shares exclude securities that would be
     anti-dilutive upon conversion. Accordingly, as of September 30, 2004, there
     are 1,000,000 warrants with an exercise price of $0.50 that expire in March
     2010, 810,000 warrants with an exercise price of $1.50 per share that
     expire in March 2007, and 85,000 warrants with an exercise price of $1.75
     per share that expire in March 2008, 119,250 warrants with exercise prices
     between $1.00 and $1.15 per share that expire between 2003 and 2007, and
     16,532,132 stock options that are excluded from the weighted average shares
     outstanding.

4.   INCOME TAXES

     There was no income tax provision/(benefit) for the three months and nine
     months ended September 30, 2004 and 2003 as any provision/(benefit) was
     offset by a corresponding reduction/(increase) in the valuation allowance
     for deferred income taxes. In connection with the spin off of Centiv
     Services, the Company no longer had any deferred income tax assets or
     liabilities as of May 31, 2004.


                                       6
<PAGE>

5.   CORPORATE RESTRUCTURING AND NEW BUSINESS PLAN

     ACQUISITION OF BEIJING MULTIMEDIA LIMITED. On January 29, 2004, the Company
     announced that it had entered into a Stock Purchase Agreement with Eagle
     Treasure Limited ("Eagle Treasure"), a company incorporated in the British
     Virgin Islands, under which Centiv acquired all of the issued capital stock
     of Eagle Treasure's subsidiary, Beijing Multimedia Limited ("Beijing
     Multimedia"), a company incorporated in the British Virgin Islands. The
     acquisition of Beijing Multimedia under the Stock Purchase Agreement was
     approved and ratified by the Board of Directors of the Company on January
     16, 2004. On February 4, 2004, to complete the Stock Purchase Agreement
     with Eagle Treasure, Centiv issued 20,250,000 unregistered shares of its
     $.001 par value common stock in the name of Eagle Treasure in exchange for
     the entire 202,500 shares of the issued and paid up share capital of
     Beijing Multimedia. Further, Centiv assumed certain pre-existing
     obligations of Beijing Multimedia, including but not limited to, the
     issuance of certain fee shares of capital stock, and stock options to
     directors, professional advisors, and consultants of Beijing Multimedia. As
     a result of the exchange of shares and assumption and satisfaction of
     obligations, Beijing Multimedia became a wholly owned subsidiary of the
     Company. On February 6, 2004, the Company filed a Current Report on Form
     8-K with the Securities and Exchange Commission describing in detail the
     transaction with Eagle Treasure, and the acquisition of Beijing Multimedia.

     TRANSFER AGREEMENT. Prior to the acquisition of Beijing Multimedia by the
     Company, under a Transfer Agreement dated December 16, 2003, Beijing
     Multimedia acquired certain net operating profits interests ("NOP
     Interests") amounting to approximately 30 percent of the joint advertising
     activities of CITIC Cultural & Sports Industry Co. Ltd., a company
     organized under the laws of the People's Republic of China ("CITIC
     Cultural"). Also under the Transfer Agreement, the NOP Interests, as
     determined and under terms guaranteeing certain minimum amounts, will be
     paid semi-annually to Beijing Multimedia over the term of the Transfer
     Agreement which is from January 1, 2004, through the later of December 31,
     2016, or the date on which CITIC Cultural's license agreements with two
     entities terminate, in exchange for certain NOP Cash Calls totaling $50.0
     million (subsequently increased to $55.0 million) which were required to be
     paid to CITIC Cultural by Beijing Multimedia on or before March 31, 2004.
     If Beijing Multimedia cannot meet the requirement to pay the NOP Cash Calls
     to CITIC Cultural under the terms of the Transfer Agreement or any
     amendments or extensions thereto, then the NOP Interests of Beijing
     Multimedia shall be reduced by .0017 percent for each $100,000 in NOP Cash
     Calls not funded, but not below a minimum level of fifteen (15) percent of
     the initial NOP Interests.

     CITIC Cultural is a company that specializes in cultural and media
     businesses, and its principal businesses include film production and
     distribution, television drama and program production and distribution,
     subway and railway advertising, magazine and newspaper publication, and
     sports and entertainment businesses. CITIC Cultural is an affiliate of
     China International Trust & Investment Co. Ltd. and its subsidiaries
     (collectively, the "CITIC Group").

     The Transfer Agreement also provides that during the first three years of
     the term of the agreement, the NOP Interests shall yield in the form of
     cash transfers to Beijing Multimedia a minimum of $20.0 million per year
     provided that the full amount of the NOP Cash Calls, as described above, is
     paid to CITIC Cultural. In the event that the full amount of the NOP Cash
     Calls is not paid to CITIC Cultural by Beijing Multimedia, then the NOP
     Interests payable in the form of cash transfers shall be prorated according
     to the formula for reduction of NOP Interests as contained in the Transfer
     Agreement, but in any event, not below a minimum level of fifteen (15)
     percent of the initial NOP Interests, or $3.0 million per year during the
     first three years of the term of the Transfer Agreement. Beijing Multimedia
     has also obtained an unconditional and irrevocable third party guarantee
     from an individual for the payment of the cash transfers from NOP Interests
     for the first three years under the Transfer Agreement in the event that
     CITIC Cultural is unable to meet its obligation.


                                       7
<PAGE>

     Based upon an independent valuation of the NOP Interests acquired from
     CITIC Cultural, the management of Beijing Multimedia has estimated that the
     discounted present value of the NOP Interests (without consideration of the
     NOP cash calls) is between US$40.0 million and US$80.0 million, and such
     NOP Interests are expected to contribute approximately $20.0 million per
     year, pre-tax cash flow to the Company, on a consolidated basis, provided
     that the full amount of the NOP Cash Calls is paid, and that the level of
     the cash transfers from the NOP Interests continue at similar levels beyond
     the first three years of the Transfer Agreement.

     In conjunction with the issuance of 20,250,000 unregistered shares, the
     Company recorded its NOP interests contract rights on the accompanying
     balance sheet, which reflected a balance of $75.4 million as of September
     30, 2004.

     AMENDMENT OF THE TRANSFER AGREEMENT. The NOP Interests of Beijing
     Multimedia under the Transfer Agreement are subject to the completion of
     the NOP Cash Calls which total $50.0 million (subsequently increased to
     $55.0 million), and, as explained above, were required to be paid to CITIC
     Cultural on or before March 31, 2004. As of March 31, 2004, Beijing
     Multimedia was in default under the Transfer Agreement for non-payment of
     the NOP Cash Calls, and was subject to a reduction of its NOP Interests, as
     explained above. On April 9, 2004, CITIC Cultural, Beijing Multimedia,
     Centiv, and Eagle Treasure entered into a Supplemental Agreement to the
     Transfer Agreement, wherein the parties agreed (a) to extend the date for
     the payment of the NOP Cash Calls from March 31, 2004, to May 31, 2004; (b)
     to increase the amount of the NOP Cash Calls from $50.0 million to $55.0
     million; (c) that Beijing Multimedia and Centiv, jointly and severally,
     would pay the $55.0 million of NOP Cash Calls as follows: on or before
     April 30, 2004 - $10.0 million; on or before May 16, 2004 - $15.0 million;
     and, on or before May 31, 2004 - $30.0 million, and (d) that the Company
     would complete and file its Annual Report on Form 10-K with the Securities
     and Exchange Commission and do other such matters so as to qualify for the
     NASDAQ OTC:BB on or before April 16, 2004.

     The Company did not file its Annual Report on Form 10-K or qualify for the
     OTC:BB on or before April 16, 2004, and, as such, was in default under the
     Transfer Agreement and the related Supplemental Agreement as of that date.
     Effective April 16, 2004, the parties to the Supplemental Agreement entered
     into an amendment agreement and extended the due date for the Company to
     file its Annual Report on Form 10-K and complete other such matters so as
     to qualify for the NASDAQ OTC:BB from April 16, 2004, to April 28, 2004.
     Centiv filed its Annual Report on Form 10-K with the Securities and
     Exchange Commission on April 28, 2004, and continued to work on the matters
     requisite to qualify for the NASDAQ OTC:BB. On May 13, 2004, Centiv
     qualified to re-list its common stock on the NASDAQ OTC:BB.

     As of June 30, 2004, Centiv and Beijing Multimedia were in default under
     the Supplemental Agreement to the Transfer Agreement and had not paid any
     of the NOP Cash Call obligations to CITIC. Effective August 9, 2004, CITIC
     Cultural, Beijing Multimedia, Eagle Treasure Limited, and Centiv entered
     into a Second Amendment to the Transfer Agreement (the "Second Amendment")
     which superceded the Supplemental Agreement to the Transfer Agreement. In
     addition, the Second Amendment extended the due date for the payment of the
     NOP Cash Calls of $55.0 million from March 31, 2004 to September 30, 2004,
     and required the payment of $5.0 million on or before September 30, 2004.
     The Second Amendment also provides for the automatic extension of the due
     date for the payment of the NOP Cash Calls for thirty-day (30) periods
     provided that written confirmation of each extension is provided by CITIC
     Cultural within three (3) days before the expiration of each 30-day
     extension period. The Second Amendment also provides that Centiv shall use
     its best efforts to obtain up to $49.0 million in debt financing or by a
     placement of Centiv's capital stock to create the financing for Beijing
     Multimedia to satisfy the NOP Cash Calls due to CITIC Cultural under the
     Transfer Agreement. As of the date of this report, the Company had received
     a written extension confirmation from CITIC Cultural for the months of
     October and November 2004.


                                       8
<PAGE>

     FUNDING THE NOP CASH CALLS. In connection with the required payment of the
     NOP Cash Calls by Beijing Multimedia, Centiv became a party to the
     Supplemental Agreement to the Transfer Agreement and the Second Amendment,
     and has agreed to fund the NOP Cash Calls. The Company may obtain the
     necessary funding for the NOP Cash Calls through a private placement of its
     shares or through a convertible debt security to be issued to the source(s)
     of the funding. On April 5, 2004, in connection with the Company's efforts
     to arrange the financing to allow Beijing Multimedia and Centiv to make the
     required NOP Cash Call payments to CITIC Cultural, an investment firm
     offered to establish an equity line of credit in the initial amount of
     $50.0 million, with draws on the line of credit to be available to the
     Company immediately following Centiv's filing of its Annual Report on Form
     10-K for the period ended December 31, 2003, the re-listing of its shares
     on the NASDAQ OTC:BB, and the completion of the necessary documentation.
     After further analysis, management of Centiv decided not to pursue this
     alternative for funding.

     On May 5, 2004, Centiv entered into a Letter of Intent with GEM Investment
     Advisors, Inc., a member of the Global Emerging Markets Group ("GEM")
     pursuant to which GEM is to provide an equity line of credit of up to
     (pound)100,000,000 (one hundred million pounds sterling). The Letter of
     Intent sets forth certain terms and conditions pertaining to structure, use
     of proceeds, draw down procedures, a pricing formula, and other
     documentation and general conditions that will be finalized in a definitive
     subscription agreement between the parties. The Company has satisfied the
     initial fee and documentation requirements, and management of Centiv and
     Beijing Multimedia is currently pursuing the completion of the equity line
     of credit.

     Prior to November 2004, the Company was unable to complete its
     reincorporation from the State of Delaware to the State of Nevada. The
     reincorporation was finally approved by the State of Nevada, the State of
     Delaware, and the NASD on November 19, 2004, and, as part of the
     reincorporation, the Company changed its name to CNTV Entertainment Group,
     Inc., and increased its authorized capital to (a) be able to meet the
     exercise of all outstanding options and warrants, (b) put aside additional
     shares under an amended incentive stock compensation plan, and (c) be able
     to issue the requisite number of shares to be able to draw down on the
     proposed equity line of credit provided by GEM, if or when completed. While
     management of Centiv and Beijing Multimedia believes that GEM is proceeding
     in good faith, there can be no assurance that the proposed equity line of
     credit facility will be established or that it will be established under
     the terms of the Second Amendment.

     Subsequent to September 30, 2004, the Company began receiving other offers
     for financing. One specific proposal, which was provided verbally and has
     not subsequently been reduced to writing as of the date of this report,
     involves a transaction to provide the Company with a direct equity
     investment of up to $50.0 million As such, the Company is seeking other
     alternatives for funding the NOP Cash Calls. As of the date of this report,
     neither Centiv nor Beijing Multimedia had obtained any written agreements
     to provide the necessary funds to meet the payment obligations of $55.0
     million to CITIC Cultural described above.

     RESTRUCTURING. As part of the acquisition transaction with Eagle Treasure,
     Centiv (a) amended and restated its stock plan to reserve 10,000,000 new
     shares of common stock for future issuance under existing and assumed stock
     options and for incentive compensation to officers, directors, and
     professional advisors. The Board of Directors of the Company renamed the
     1997 Stock Option Plan, the 2004 Non-Qualified Stock Compensation Plan (the
     "Plan"), filed a registration statement covering the shares in the Plan
     with the Securities and Exchange Commission, and issued 4,400,000 shares of
     common stock under the Plan on February 11, 2004, to directors,
     professional advisors, and consultants of Beijing Multimedia in connection
     with the acquisition, and 400,000 shares to a consultant of the Company,
     (b) created a wholly owned subsidiary, Centiv Services, Inc. ("Centiv
     Services"), a Nevada corporation, and transferred its U.S. based POP
     signage operations into that entity, (c) changed the makeup of its


                                       9
<PAGE>

     Board of Directors and Executive Management team (see below), and (d)
     adopted a new business plan which is designed to grow the Company as an
     international multimedia holding company. As of September 30, 2004, the
     Company had recorded the issuance of 4,800,000 shares as primarily an
     offset of the liability for such shares assumed from Beijing Multimedia as
     part of the acquisition transaction, and as non-employee compensation
     expense.

     The acquisition of Beijing Multimedia and creation of Centiv Services
     allows the Company to act as a holding company for its business operations.
     In the future, management of the Company intends to conduct Centiv's
     operations solely through wholly owned or majority owned operating
     subsidiaries. Management believes that the holding company structure will
     improve Centiv's access to capital and provide additional opportunities to
     make acquisitions in the multimedia, publishing, and advertising arenas.

     Further, on January 16, 2004, the Company's Board of Directors approved a
     three-for-four (3:4) reverse stock split of the Company's common stock. To
     date, the reverse stock split has not been effected by the Company.
     Management of the Company is of the opinion that the impact of this reverse
     stock split will be achieved by the terms of the Merger Agreement described
     in Note 2.

     In addition, in January 2004, the holders of the Company's Series B
     Preferred stock (770,000 shares of Series B Preferred stock) sold to eight
     investors 80 percent of the total outstanding Series B Preferred stock in
     separate contractual arrangements which included promissory notes and
     security agreements. Centiv agreed to grant a security interest in the
     stock of Centiv Services as collateral for the promissory notes, and as
     consideration for the purchased Series B Preferred to be converted into
     shares of common stock of the Company. By March 3, 2004, all outstanding
     shares of Series B Preferred had been converted into common stock of the
     Company (2,566,668 common shares). The promissory notes were not paid when
     due. As such, Centiv was called upon under the collateral arrangement to
     satisfy the obligations. Effective May 31, 2004, the Company executed a
     Share Transfer Agreement with the eight investors, and transferred 100,000
     shares of common stock of Centiv Services (representing all of the
     outstanding shares of common stock held by Centiv) to satisfy the
     promissory notes. In addition, the Company also assigned all of its right,
     title, and interest in the name "Centiv" and related trademarks and service
     marks, and all goodwill related thereto, including the centiv.com domain
     name. This transaction caused the Company to take the measures as described
     in Note 2.

     MANAGEMENT CHANGES. In December 2003, Messrs. Thomas Pennell, Daryl
     Splithoff, and J. Smoke Wallin resigned as Directors of the Company. In
     January 2004, the holders of a majority of the voting power of Centiv's
     Series B Convertible Preferred appointed Patrick Ma to fill the vacancy on
     Centiv's Board of Directors created by the resignation of Director Thomas
     Pennell. After the election of Mr. Ma to the Board of Directors, Messrs.
     John Larkin, Tom Mason, and Len Finelli resigned as Directors. The
     vacancies on the Board of Directors were subsequently filled by Messrs. Mak
     Wai Seung (Shawn), Lau Kwok Hung, and Hu Bing to bring the total number of
     Directors to four.

     Also, in January 2004, the Board of Directors of the Company reached an
     agreement in principle with Mr. Jeffrey Hall to become the Company's new
     President and Director, and to serve as the Chief Executive Officer and
     Director of a third wholly owned subsidiary of the Company, Target
     Publishing Group Inc. ("Target Publishing"). In connection with Mr. Hall's
     prospective employment with Centiv, the Company also agreed in principle to
     acquire all of the issued and outstanding capital stock of Brentwood Media
     Group Inc. ("BMG"), a California corporation, which is controlled and
     majority owned by Mr. Hall. As of the date of this report, all agreements
     regarding Mr. Hall's employment and the acquisition of BMG have been
     terminated between the parties.


                                       10
<PAGE>

     NEW BUSINESS PLAN. In the future, management of the Company intends to
     focus its efforts on the acquisition and development of multimedia
     businesses - publishing and advertising, film production and distribution,
     television programming, and other multimedia-related entities - all to be
     owned, operated, and managed as wholly owned or majority owned subsidiaries
     of the Company. Management of the Company believes that the holding company
     structure will improve Centiv's diversification and ability to compete,
     provide better access to sources of capital, and provide the Company with
     additional opportunities to make acquisitions of mature as well as
     development stage businesses without endangering the overall financial
     condition of the consolidated group as a whole.

     LETTERS OF INTENT AND TARGET ACQUISITIONS. Since April 2004, management of
     the Company has been actively engaged in the search for and identification
     of potential acquisition candidates under its new business plan, including
     the acquisition of BMG, as explained above. As of the date of this report,
     the Company has initiated negotiations with several entities for
     acquisition, as well as issued certain letters of intent and term sheets
     with certain other entities where completion of the acquisition process is
     primarily contingent upon the re-listing of the Company's stock on the
     NASDAQ OTC: BB, which was completed on May 13, 2004. There can be no
     assurance in the near term that the Company will be successful in
     completing the acquisition of any of the entities where negotiations have
     or are currently being conducted.

     OTHER MATTERS. Effective February 1, 2004, the Company entered into a
     consulting agreement for professional services with an individual. The
     consultant is to assist the Company in the development, operation, and
     expansion of its entertainment and multimedia business activities. For
     services, the consultant is to receive 300,000 shares of Centiv's common
     stock as a retainer, 100,000 additional shares of Centiv's common stock as
     fee shares for consulting services, and an additional amount of shares of
     common stock based on the value of each transaction, as determined by the
     parties, closed by Centiv as a result of the consultant's efforts or
     introduction. The Company also agreed to register the retainer and fee
     shares with the Securities and Exchange Commission. The retainer and fee
     shares were issued to the consultant from the Company's non-qualified Plan
     as part of the 4,800,000 common shares issued on February 11, 2004, as
     described above.

     Effective January 1, 2004, the Company entered into an agreement with a
     member of the Board of Directors of Beijing Multimedia, for proxy and
     corporate information distribution services. The agreement has a term
     through June 30, 2005, and provides for the payment of a one-time access
     fee to database information of $12,500, and monthly fees of $2,500, plus
     reimbursement of all out-of-pocket expenses.

6.   CAPITAL STRUCTURE

     CLASS A COMMON STOCK

     On June 2, 1997, the Company authorized 31,666,667 shares of Class A Common
     Stock, $.001 par value. Holders of Class A Common Stock have the right to
     cast one vote for each share held of record on all matters submitted to a
     vote of holders of Class A Common Stock. With the conversion of all Class B
     Common Stock into shares of Class A Common Stock on January 21, 2000 (see
     below), as of September 30, 2004, the Company had 35,000,000 shares of
     Class A Common Stock authorized, with 33,974,799 shares issued, 33,705,804
     shares outstanding, and 268,995 shares held as Treasury stock.


                                       11
<PAGE>

     REDEEMABLE WARRANTS

     As part of the Company's initial public offering, the investor received a
     Redeemable Warrant that entitled the registered holder to purchase one
     share of Class A Common Stock at an exercise price of $25.20 per share
     (adjusted for 1 for 3 reverse split effective June 16, 2003) at any time
     until the fifth anniversary of the date of issue, which was November 10,
     2002. Beginning on the first anniversary of the date of issue, the
     Redeemable Warrants were redeemable by the Company on 30 days written
     notice and at a redemption price of $.05 per Redeemable Warrant if the
     closing price of the Class A Common Stock for any 30 consecutive trading
     days ending within 15 days of the notice of redemption averages in excess
     of $35.25 per share (adjusted for 1 for 3 reverse split effective June 16,
     2003). All Redeemable Warrants must be redeemed if any are redeemed. The
     Company has reserved from its authorized but unissued shares a sufficient
     number of shares of Class A Common Stock for issuance upon the exercise of
     the Redeemable Warrants. The Redeemable Warrants did not contain any voting
     or other rights of a stockholder of the Company. These Redeemable Warrants
     expired on November 10, 2002.

     CLASS B COMMON STOCK

     On January 21, 2000, the Company eliminated its dual class of stock, and
     all outstanding shares of Class B Common Stock were converted into Class A
     Common Stock on a one-for-one basis. On May 1, 1997, the Company increased
     the outstanding shares from 100 to 3,424 by declaring a 34.24-for-1 stock
     split of the Company's common stock (par value of $1.00). On June 2, 1997,
     the Company declared a 400-for-1 stock split of the Company's common stock
     pursuant to which all of the Company's outstanding common stock was
     exchanged for 4,000,000 shares of Class B Common Stock with a par value of
     $.001. During October 1997, the Company effected an .83333325-for-1 reverse
     stock split pursuant to which the outstanding shares of Class B Common
     Stock were exchanged for 3,333,333 shares of Class B Common Stock. Each
     share of Class B Common Stock was entitled to five votes on all matters on
     which stockholders may vote, including the election of directors. Each
     share of Class B Common Stock was automatically converted into one share of
     Class A Common Stock upon (i) its sale, gift of transfer, except in the
     case of a transfer to a trust for which the original holder acts as sole
     trustee or to any other holder of Class B Common Stock, (ii) the death of
     the original holder thereof, including in the case of the original holder
     having transferred the Class B Common Stock to a trust for which the
     original holder served as trustee during his or her lifetime, or (iii) the
     conversion of an aggregate of 75% of the authorized shares of Class B
     Common Stock.

     ESCROW SHARES

     In connection with the Company's initial public offering of its securities,
     the holders of the Company's Class B Common Stock agreed to place an
     aggregate of 166,667 shares into escrow. As part of the settlement of a
     claim brought by former dissenting shareholders in connection with the
     conversion of the Class A Common Stock, 57,067 escrow shares have been
     forfeited. In March 2001, the remaining 109,600 shares in escrow expired
     and were cancelled. In addition, there were 25,863 shares cancelled
     relating to the shares held in escrow for the 1998 acquisitions. These
     shares were cancelled as a result of not achieving certain profit targets.

     PREFERRED STOCK

     The Company has authorized 5,000,000 shares of preferred stock. The Board
     of Directors has the authority to issue the preferred stock in one or more
     series and to fix the number of shares and the relative rights, conversion
     rights, voting rights, and terms of redemption and liquidation preferences.


                                       12
<PAGE>

     SERIES A CONVERTIBLE PREFERRED STOCK:
     -------------------------------------

     On March 28, 2002, and April 15, 2002, the Company sold, in two separate
     closings, a private placement of Series A Convertible Preferred Stock
     ("Series A Preferred"), 191,000 and 25,000 units respectively, each unit
     consisting of one share of Series A Preferred and one warrant to purchase
     one additional share of Series A Preferred. The purchase price for each
     unit was $10.00 per unit. This sale of units was ratified by the Company's
     stockholders at the annual meeting of shareholders held on June 11, 2002.
     Because each share of Series A Preferred was convertible, initially, into
     3.33 shares of common stock, the effective purchase price was $3.00 for
     each share of common stock purchased. The warrant that was included in each
     unit gave the holder the right, until five years after the issuance of the
     warrant, to purchase one share of Series A Preferred at a purchase price of
     $15.00 per share or the equivalent of $4.50 per share of common stock.

     The Series A Preferred had a liquidation preference over common stock equal
     to the purchase price of the Series A Preferred plus any accrued but unpaid
     dividends. The Series A Preferred contained a dividend feature, such that,
     if not converted before March 31, 2003, dividends would have accrued at an
     annual rate equal to 8% of the purchase price of the Series A Preferred. In
     addition, if not previously converted into common stock, the Series A
     Preferred was subject to redemption at the option of the Company on the
     fourth anniversary of the issuance of the Series A Preferred at a
     redemption price equal to the purchase price plus any accrued but unpaid
     dividends. If the Company failed to redeem the Series A Preferred on that
     date, the holders of the convertible preferred stock would have become
     entitled to elect a majority of the Company's board of directors.
     Notwithstanding the foregoing, directors elected by virtue of the voting
     rights of the Series A Preferred would have had to recuse themselves from
     any vote to redeem all or a portion of the Series A Preferred.

     Proceeds to the Company from the sale of the Series A Preferred were
     $2,160,000, of which $1,910,000 was received at the March 28, 2002, closing
     and the remaining $250,000 was received at the April 15, 2002, closing.
     Aggregate transaction costs of $135,000 representing legal, accounting, and
     registration fees were incurred bringing the net proceeds to $2,025,000.
     The net proceeds were used to pay off and cancel the Company's then
     existing credit facility with Wachovia Bank, NA.

     The Company recorded a beneficial conversion feature on the Series A
     Preferred and warrants based on the fair value of the common stock of $3.00
     per share as of the date of commitment. The warrants with an exercise price
     of $4.50 per share were valued at $810,000 using the Black-Scholes
     valuation method. The beneficial conversion feature was calculated to be
     $810,000 at the commitment date of March 28, 2002, and has been recorded as
     Additional Paid in Capital. As the preferred shares were convertible
     immediately, the entire amount of the beneficial conversion feature was
     accreted into the Accumulated Deficit at March 31, 2002.

     The Series A Preferred was convertible initially into 3.33 shares of common
     stock for each share of the Series A Preferred. This conversion ratio,
     however, was subject to an anti-dilution adjustment for stock splits,
     combinations, and other similar changes, and if the Company issued, except
     in limited circumstances, any capital stock for a per share price less than
     the then-current conversion price.

     The Series A Preferred was, pursuant to its terms, to be automatically
     converted into common stock if (i) holders of 2/3 of the outstanding shares
     of such preferred stock agreed to convert, (ii) the Company's revenues
     exceeded $5 million for any two consecutive quarters, or (iii) the Company
     recognized $20 million in revenues for the 12-month period ending March 31,
     2003.

     The Company did, in fact, recognize $20 million in revenues for the
     12-month period ending March 31, 2003, and thus, all of the Series A
     Preferred issued and outstanding as of the close of business on March 31,
     2003, was converted into common stock, and the associated warrants were
     converted into warrants to purchase common stock.


                                       13
<PAGE>

     On March 31, 2003, as part of the issuance of Series B Convertible
     Preferred discussed below, certain investors who also owned Series A
     Preferred converted 135,000 shares of Series A Preferred into 270,000
     shares of Series B Preferred. The associated warrants were cancelled for no
     value. No Warrants were issued in connection with the shares of Series B
     Preferred issued in conversion for the Series A Preferred. The remaining
     81,000 outstanding shares of Series A Preferred were converted effective
     March 31, 2003, into 270,003 shares of common stock, on a post reverse
     stock split basis, in accordance with the terms of the Series A Preferred
     certificate of designation. Therefore, as of March 31, 2003, there were no
     shares of Series A Preferred issued and outstanding.

     SERIES B CONVERTIBLE PREFERRED STOCK:
     -------------------------------------

     On March 31, 2003, the Company sold, in a private placement exempt from
     registration, 500,000 units, each consisting of one share of Series B
     Convertible Preferred Stock (the "Series B Preferred") and one warrant to
     purchase 0.667 shares, on a post reverse stock split basis, of common stock
     (the "Warrant"). As part of the private placement, the holders of $500,000
     of the outstanding Convertible Subordinated Debt converted each $5.00 of
     Subordinated Convertible Debt into one share of Series B Preferred and one
     warrant to purchase 0.667 shares, on a post reverse stock split basis, of
     common stock. The remaining $500,000 of Convertible Subordinated Debt was
     repaid in full from proceeds of the Series B Preferred offering. In
     addition, the Company issued an additional 270,000 shares of Series B
     Preferred in conversion of 135,000 shares of its outstanding Series A
     Preferred. No Warrants were issued in connection with the shares of Series
     B Preferred issued in exchange for the Series A Preferred. In addition, the
     prior warrants to purchase Series A Preferred held by the Series A
     Preferred investors were cancelled with no value in connection with the
     conversion. The remaining 81,000 outstanding shares of Series A Preferred
     were converted on March 31, 2003, into 270,003 shares of common stock, on a
     post reverse stock split basis, in accordance with the terms of the Series
     A Preferred certificate of designation.

     The purchase price for each unit was $5.00 per unit (the "Purchase Price").
     Because each share of Series B Preferred is convertible, initially, into
     3.33 shares of common stock on a post reverse stock split basis, the
     effective purchase price was $1.50 for each share of common stock
     purchased. The associated Warrant gives the holder the right, until seven
     years after the issuance of the Warrant, to purchase 0.667 shares of common
     stock on a post reverse stock split basis at a purchase price of $1.50 per
     share.

     The Series B Preferred has a liquidation preference over common stock equal
     to two times the Purchase Price plus any accrued and unpaid dividends. If
     not previously converted, the Series B Preferred will begin to accrue
     dividends on April 1, 2004, at a rate equal to 8% per annum of the Purchase
     Price. In addition, if not previously converted into common stock, the
     Series B Preferred will be subject to redemption at the option of the
     Company on March 31, 2007, at a redemption price equal to the Series B
     Preferred liquidation preference amount. If the Company fails to redeem the
     Series B Preferred on that date, the holders of the Series B Preferred
     become entitled to elect a majority of the board of directors.
     Notwithstanding the foregoing, directors elected by virtue of the voting
     rights of the Series B Preferred would have to recuse themselves from any
     vote to redeem all or a portion of the Series B Preferred.

     As stated, the Series B Preferred is initially convertible into 3.33 shares
     of common stock, on a post reverse stock split basis, for each share of the
     Series B Preferred. This conversion ratio, however, is subject to
     anti-dilution adjustment if the Company issues any capital stock (or
     securities exercisable for or convertible into capital stock) for a per
     share price less than the then-current conversion price, except for
     issuances pursuant to the Company's stock option plan and certain other
     issuances to business partners. The anti-dilution adjustment will be made
     on a full-ratchet basis. Each share of Series B Preferred is entitled to


                                       14
<PAGE>

     3.33 votes on a post reverse stock split basis, and the Series B Preferred
     stockholders vote, together with the common stock stockholders, on all
     matters unless otherwise required by law.

     The purchasers of the Series B Preferred may voluntarily convert the Series
     B Preferred into common stock at any time. The Series B Preferred will be
     automatically converted into common stock if (i) the Company meets either
     Conversion Milestone defined below or (ii) holders of 2/3 of the
     outstanding shares of the Series B Preferred agree to convert. In either
     event, however, an automatic conversion will only occur if a registration
     statement covering the resale of the shares issuable upon conversion is in
     effect at that time. "Conversion Milestone" shall mean either (a) the
     Company's pretax earnings from ongoing operations are equal to or greater
     than $6 million in the aggregate in any four consecutive fiscal quarters as
     determined in accordance with United States Generally Accepted Accounting
     Principles ("GAAP") as applied by the Company on the date when the Series B
     Preferred was first issued and the closing trading price of the Company's
     common stock is equal to or greater than $6.00 per share (as adjusted for
     any stock dividends, combinations, or splits with respect to such shares
     after the filing date hereof) for ten consecutive Trading Days (as defined
     below), or (b) the closing of a "firm commitment" underwritten public
     offering of common stock in which the public offering price per share of
     common stock is at least equal to three times the then-applicable
     conversion price for the Series B Preferred and which offering results in
     gross proceeds to the Company of not less than $15 million. "Trading Day"
     shall mean a business day on which at least 50,000 shares of common stock
     are traded on the principal United States securities exchange or automated
     quotation system on which such security is listed or traded.

     The Company agreed to file a registration statement on Form S-3 to cover
     the resale of the shares of common stock issuable upon conversion of the
     Series B Preferred and the shares of common stock issuable upon exercise of
     the Warrants. That registration statement was declared effective on July
     16, 2003. The Company also agreed to use its best efforts to maintain the
     effectiveness of the registration statement until the earlier of (a) the
     later of (i) two years after all of the Warrants have been redeemed or
     exercised, or (ii) two years after all of the Series B Preferred has been
     converted, or (b) six years from the closing date. In addition, the Company
     granted the purchasers of the Series B Preferred piggyback registration
     rights on any other registration statement filed by the Company (other than
     on Forms S-8 or S-4). The Company is not, however, obligated to register or
     qualify the resale of the shares of common stock issuable upon conversion
     of the Series B Preferred and the shares of common stock issuable upon
     exercise of the Warrants under the laws of the various states, unless
     specifically requested by the purchasers of the Series B Preferred. The
     Company agreed to bear all expenses of each registration, including the
     costs of one special counsel to the purchasers of the Series B Preferred.

     Pursuant to the terms of the private placement, the Company may impose
     blackout periods with respect to the use of the registration statement in
     an aggregate amount of time not to exceed 25 business days in any 12-month
     period if the Company's board of directors determines in good faith that
     (a) an amendment or supplement to a registration statement is required to
     correct a material misstatement or to include information the absence of
     which would render the registration statement materially misleading and (b)
     the filing of such amendment or supplement would result in the disclosure
     of information that the Company has a bona fide business purpose for
     preserving as confidential. The Company may not institute more than four
     blackout periods in any 12-month period. The Company agreed to notify the
     purchasers of the Series B Preferred of blackout periods, but the
     purchasers are not required to notify the Company of sales if no blackout
     is in effect. The registration rights are embodied in an investor rights
     agreement that contains customary terms and conditions, including
     cross-indemnities.


                                       15
<PAGE>

     The Series B Preferred Stock financing resulted in cash proceeds of
     $2,000,000 plus the conversion of $500,000 of the Company's Senior
     Convertible Subordinated Debt that was issued on September 28, 2002. The
     remaining Senior Convertible Subordinated Debt of $500,000 was repaid out
     of the proceeds of this financing, and as of March 31, 2003, the Company
     was debt free and remained so as of December 31, 2003. Aggregate
     transaction costs of $90,000 representing legal, accounting, and
     registration fees were incurred bringing the net proceeds, after repaying
     the Subordinated Debt and transaction costs, to $1,410,000.

     There was no beneficial conversion feature on the Series B Preferred and
     warrants based on the fair value of the common stock of $1.02 per share as
     of the date of commitment. The warrants with an exercise price of $1.50 per
     share were valued at $159,176 using the Black-Scholes valuation method.

     In addition, in January 2004, the holders of the Company's Series B
     Preferred stock (770,000 shares of Series B Preferred) sold to eight
     investor 80 percent of the total outstanding Series B Preferred stock in
     separate contractual arrangements which included promissory notes and
     security agreements. Centiv agreed to grant a security interest in the
     stock of Centiv Services as collateral for the promissory notes, and as
     consideration for the purchased Series B Preferred to be converted into
     shares of common stock of the Company. By March 3, 2004, all outstanding
     shares of Series B Preferred had been converted into common stock of the
     Company (2,566,668 common shares).

     The promissory notes were not paid when due. As such, Centiv was called
     upon under the collateral arrangement to satisfy the obligations. Effective
     May 31, 2004, the Company executed a Share Transfer Agreement with the
     eight investors, and transferred 100,000 shares of common stock of Centiv
     Services (representing all of the outstanding shares of common stock held
     by Centiv) to satisfy the promissory notes. In addition, the Company also
     assigned all of its right, title, and interest in the name "Centiv" and
     related trademarks and service marks and all goodwill related thereto,
     including the centiv.com domain name. This transaction caused the Company
     to take the measures related to changing its name as described in Note 2.

     SERIES C PREFERRED STOCK:
     -------------------------

     On August 18, 2004, the board of directors of the Company established and
     designated 200,000 shares of its par value $.001 Preferred Stock as Series
     C Preferred Stock. As of the date of this report, no shares of Series C
     Preferred Stock had been issued.

     OTHER COMMON STOCK ISSUANCES

     On May 20, 2004, the Company issued 3,335,231 shares of its common stock as
     consideration to related parties and consultants for professional services
     rendered. The Company recorded consulting expenses in the amount of
     $2,001,039 or $.60 per share.

     On August 31, 2004, the Company issued 1,000,000 shares of its par value
     $.001 common stock to two individuals for consulting services through July
     31, 2004. The value of the services, amounting to $40,000 or $.04 per
     share, was recorded as consulting expenses during the three month period
     ended September 30, 2004.

     STOCK OPTION PLAN

     The Company's Board of Directors and stockholders approved the 1997 Stock
     Option Plan (the "Plan") covering 666,667 shares of the Company's Class A
     Common Stock that may be granted to employees, officers, directors, and
     certain consultants or advisers to the Company. Options granted under the
     Plan may be either (i) options intended to qualify as incentive stock
     options under Section 422 of the Internal Revenue Code or (ii)
     non-qualified stock options. Incentive options granted under the Plan are
     exercisable for a period of up to ten years from the date of grant at an
     exercise price that is not less than the fair market value of the stock on
     the date of grant, except that the term of an incentive option granted


                                       16
<PAGE>

     under the Plan to a stockholder owning more than 10% of the outstanding
     voting power may not exceed five years, and its exercise price may not be
     less than 110% of the fair market value of the stock on the date of grant.
     In addition, to the extent that the aggregate fair market value, as of the
     date of grant, of the stock for which incentive options become exercisable
     for the first time by an optionee during the calendar year exceeds
     $100,000, the portion of such option that is in excess of the $100,000
     limitation will be treated as a non-qualified option. The Company's Board
     of Directors administers the Plan, which expires in August 2007.

     On January 7, 2004, the Company granted 171,000 stock options and
     accelerated the exercisability of all outstanding options and to increase
     the period of exercisability to 12 months following termination of
     employment with the Company. As of January 31, 2004, the Company had zero
     stock options available for grant under the Plan.

     As part of the transaction with Eagle Treasure (Note 5), Centiv (a) amended
     and restated its stock plan to reserve 10,000,000 new shares of common
     stock for future issuance under existing and assumed stock options and for
     incentive compensation to officers, directors, and professional advisors.
     The Board of Directors of the Company renamed the 1997 Stock Option Plan,
     the 2004 Non-Qualified Stock Compensation Plan (the "New Plan"), filed a
     registration statement covering the shares in the New Plan with the
     Securities and Exchange Commission, and issued 4,800,000 shares of common
     stock under the New Plan on February 11, 2004.

     As part of the transaction with Beijing Multimedia Limited (Note 5), Centiv
     assumed certain contracts for professional services which contained options
     to purchase Beijing Multimedia Limited equity shares. As a result of the
     acquisition of Beijing Multimedia Limited, Centiv assumed the obligation
     for 15,200,000 stock options due to directors, professional advisors, and
     consultants, and will reserve 15,200,000 options under the New Plan. Since
     the 15,200,000 options exceed the total reserve of 10,000,000 new shares of
     common stock for future issuance, the New Plan will be amended and expanded
     under the new capital structure realized through the Merger Agreement with
     CEGI.

     Pursuant to the offer made to John Larkin as President and Chief Operation
     Officer of Centiv, 474,334 options were granted on October 28, 2002,
     outside of the Stock Option Plan. The vesting period was initially over a
     six-year period. Effective January 7, 2004, all the vesting periods on all
     the options were accelerated.

     The amount of the pro forma charge has been determined using the
     Black-Scholes model, as permitted by SFAS 123. For purposes of the
     calculation, management used an average interest rate of 5.18% based on the
     U.S. Treasury Strip (zero-coupon) bonds, a projected volatility rate of
     80%, a dividend yield of 0%, and an expected life of 5 years for the
     grants.


                                       17
<PAGE>

8.   THIRD PARTY STOCK WARRANTS

     The Company has agreements with various entities whereby the Company
     granted warrants in exchange for services. The value of the warrants was
     determined using the Black-Scholes option model on the date of grant and a
     non-cash charge was recorded. Below is a schedule showing the warrants
     issued and outstanding, the expiration date, exercise price, and the value
     of the non-cash charge:

<TABLE>
                                                                                                 VALUE
                                WARRANTS         WARRANTS      EXPIRATION       EXERCISE         ($IN
         DATE OF GRANT           ISSUED        OUTSTANDING        DATE           PRICE         THOUSANDS)
     ----------------------- --------------- --------------- --------------- --------------- -------------
<S>                              <C>              <C>           <C>               <C>           <C>
     November 11, 2002           15,750           15,750        11/11/07          3.00          7,607
</TABLE>

     The above table excludes the following warrants issued: (i) 270,003
     warrants issued to the Series A Preferred investors at an exercise price of
     $4.50 and expiration date of March 28, 2007 (see Note 6), (ii) 28,335
     warrants issued for the Senior Convertible Subordinated Debt holders with
     an exercise price of $5.25 with 8,335 warrants expiring on September 30,
     2007, and 20,000 warrants expiring on March 31, 2008, and (iii) 333,336
     warrants issued to the Series B Preferred investors at an exercise price of
     $1.50 and an expiration date of March 31, 2010 (see Note 6).

9.   RECENT ACCOUNTING PRONOUNCEMENTS

     In January 2003, the FASB issued FASB Interpretation No. 46, CONSOLIDATION
     OF VARIABLE INTEREST ENTITIES, AN INTERPRETATION OF ARB NO. 51 ("FIN 46").
     The FASB issued a revised FIN 46 in December 2003, which modified and
     clarified various aspects of the original interpretations. A Variable
     Interest Entity ("VIE") is created when (i) the equity investment at risk
     is not sufficient to permit the entity to finance its activities without
     additional subordinated financial support from other parties or (ii) equity
     holders either (a) lack direct or indirect ability to make decisions about
     the entity, (b) are not obligated to absorb expected losses of the entity
     or (c) do not have the right to receive expected residual returns of the
     entity if they occur. If an entity is deemed to be a VIE, pursuant to FIN
     46, an enterprise that absorbs a majority of the expected losses of the VIE
     is considered the primary beneficiary and must consolidate the VIE. For
     VIE's created before January 31, 2003, FIN 46 was deferred to the end of
     the first interim or annual period ending after March 15, 2004. The
     adoption of FIN 46 did not have a material impact on the financial position
     or results of operations of the Company.

     On May 15, 2003, the FASB issued SFAS No. 150, ACCOUNTING FOR CERTAIN
     FINANCIAL INSTRUMENTS WITH CHARACTERISTICS OF BOTH LIABILITIES AND EQUITY
     ("SFAS 150"), which improves the accounting for certain financial
     instruments that, under previous guidance, issuers could account for as
     equity or "MEZZANINE" equity, by now requiring those instruments to be
     classified as liabilities in the statement of financial position. SFAS 150
     requires disclosure regarding the terms of those instruments and settlement
     alternatives. SFAS 150 affects an entity's classification of the following
     freestanding instruments: a) mandatorily redeemable instruments, b)
     financial instruments to repurchase an entity's own equity instruments, c)
     financial instruments embodying obligations that the issuer must or could
     choose to settle by issuing a variable number of its shares or other equity
     instruments based solely on (i) a fixed monetary amount known at inception
     or (ii) something other than changes in its own equity instruments, d) SFAS
     150 does not apply to features embedded in a financial instrument that is
     not a derivative in its entirety. The adoption of this statement did not
     have a material affect on the financial position or results of operations
     of the Company.

     In December 2003, the SEC issued Staff Accounting Bulletin No. 104 ("SAB
     104"), REVENUE RECOGNITION, which supersedes SAB 101, REVENUE RECOGNITION
     IN FINANCIAL STATEMENTS. SAB 104's primary purpose is to rescind the
     accounting guidance contained in SAB 101 related to multiple element
     revenue arrangements, superseded as a result of the issuance of EITF 00-21.
     The Company adopted the provisions of SAB 104, and it did not have a
     material impact on the financial position or results of operations of the
     Company.


                                       18
<PAGE>

10.  SUBSEQUENT EVENTS

     As described in Note 5 above, the Company and its remaining subsidiary are
     involved in certain transactions and obligations that are in the process of
     being transacted or yet to be transacted. See Note 5 for a description of
     these business activities.

     On October 4, 2004, at a Special Meeting of the stockholders of the
     Company, the stockholders approved the Merger Agreement whereby the Company
     would merge with CEGI (see Note 2), and change its corporate domicile from
     Delaware to Nevada. The Articles of Merger were filed with the Secretary of
     State of the State of Nevada and the Secretary of State of the State of
     Delaware on October 15, 2004. The Secretary of State of the State of
     Delaware approved the Merger Agreement on October 28, 2004. The NASD also
     acknowledged and approved the merger and name change to CNTV Entertainment
     Group, Inc. on November 19, 2004.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
-------------------------------------------------------------------------------
OF OPERATIONS
-------------

     The following discussion should be read in conjunction with the information
     contained in the condensed consolidated financial statements, including the
     related notes thereto provided elsewhere herein. In particular, it should
     be emphasized that during the three months and nine months ended September
     30, 2004, the Company reported the acquisition of significant assets and
     payment obligations, changed its management team, changed its capital
     structure, increased the size of its amended and restated non-qualified
     stock compensation plan, transferred its on-going POP operations to Centiv
     Services, spun off Centiv Services as a subsidiary, and adopted a holding
     company structure to seek additional capital and to pursue business
     opportunities related to multimedia, publishing, and advertising. The
     Overview that follows discusses the business transacted by Centiv during
     the three months and nine months ended September 30, 2004, and 2003.

     The forward-looking statements generally include management's plans and
     objectives for future operations, including plans, objectives, and
     expectations relating to future economic performance, business prospects,
     revenues, working capital, liquidity, ability to obtain financing,
     generation of income, and actions of secured parties. The forward-looking
     statements may also relate to the Company's current beliefs regarding
     revenues that it might earn if it is successful in implementing its
     business strategies. The forward-looking statements generally can be
     identified by the use of the words "believe," "intend," "plan," "expect,"
     "forecast," "project," "may," "should," "could," "seek," "pro forma,"
     "estimates," "continues," "anticipate," and similar words. The
     forward-looking statements and associated risks may include, relate to, or
     be qualified by other important factors, including, without limitation:

          o    anticipated trends in the consolidated financial condition and
               results of operations of the Company and subsidiaries (including
               expected changes in gross margin and general, administrative and
               selling expenses);

          o    the projected growth or contraction in products and services
               markets in which the Company and its subsidiaries operate;

          o    the ability of the Company and its subsidiaries to finance
               working capital and other cash requirements;

          o    the business strategy for expanding the presence in products and
               services markets; and

          o    the ability to distinguish the Company and subsidiaries from
               current and future competitors.


                                       19
<PAGE>

     The management of the Company and subsidiaries does not undertake to
     update, revise, or correct any forward-looking statements. The
     forward-looking statements are based largely on current expectations and
     are subject to a number of risks and uncertainties. Actual results could
     differ materially from these forward-looking statements. Important factors
     to consider in evaluating forward-looking statements include:

          o    the shortage of reliable market data regarding product markets;

          o    changes in external competitive market factors or in internal
               budgeting process that might impact trends in consolidated
               results of operations;

          o    changes in business strategy or an inability to execute strategy
               due to unanticipated changes in product markets; and

          o    various other factors that may prevent the Company and
               subsidiaries from competing successfully in the marketplace.

          The information contained in this report is not a complete description
          of the business or the risks associated with an investment in Centiv's
          common stock. Before deciding to buy or maintain a position in
          Centiv's common stock, you should carefully review and consider the
          various disclosures that have been made in this Quarterly Report on
          Form 10-QSB and in other materials filed with the Securities and
          Exchange Commission that discuss business in greater detail and that
          disclose various risks, uncertainties, and other factors that may
          affect the Company's consolidated business, results of operations, or
          financial condition. In particular, you should review the "Risk
          Factors" section of the Annual Report on Form 10-K for the year ended
          December 31, 2003, and the section that follows.

RISKS RELATED TO THE COMPANY

     CENTIV IS A DRAMATICALLY DIFFERENT COMPANY.

     In January 2004, Centiv announced the acquisition of Beijing Multimedia
     (which holds significant assets and payment obligations), changed its
     management team, changed its capital structure, increased the size of its
     amended and restated non-qualified stock compensation plan, transferred its
     POP signage operations to Centiv Services, and adopted a holding company
     structure to seek additional capital and to pursue business opportunities
     related to multimedia, publishing, and advertising. The condensed
     consolidated financial statements and notes thereto also include
     disclosures concerning the significant events, agreements or transactions
     that occurred or were affected during the three and nine months ended
     September 30, 2004, including the spin off of Centiv Services as a
     subsidiary. During the remainder of 2004, the value of Centiv and its
     subsidiary will be greatly influenced by the performance of the newly
     acquired assets, capital formation activities, the completion of funding
     obligations, and the decisions of the new management team. Moreover, the
     Company's securities may trade with potentially significant volatility as
     the securities markets evaluate and digest information about the business,
     both historically and in the future, to be transacted by Centiv and its
     subsidiary.

     THE COMPANY HAS INCURRED CONSOLIDATED OPERATING LOSSES THAT EXCEED FOUR
     MILLION DOLLARS.

     As of September 30, 2004, Centiv reported an accumulated deficit of $4.8
     million.


                                       20
<PAGE>

     THE COMPANY CANNOT PREDICT ITS FUTURE RESULTS BECAUSE OF THE SIGNIFICANT
     CHANGES OCCURRING AFTER SEPTEMBER 30, 2004.

     Given the operating history, it will be difficult to predict future
     results. The reader should consider the following uncertainties that may be
     encountered as an early stage company in a new and rapidly evolving market:

          o    market acceptance of the Centiv products or services;

          o    consumer demand for and acceptance of Centiv's products,
               services, and follow-on products; and

          o    Centiv's unproven and evolving business model.

     THE CENTIV POP BUSINESS DID NOT GENERATE SIGNIFICANT REVENUES THROUGH MAY
     31, 2004.

     The Centiv POP Business commenced in 1998, has a limited operating history,
     and incurred losses for the years 2000 -- 2003, although it did make an
     operating profit in 1998 and 1999. Losses continued into the year 2004, and
     Centiv Services, as a subsidiary of Centiv, was spun off effective May 31,
     2004.

     THE QUARTERLY AND ANNUAL SALES AND FINANCIAL RESULTS HAVE VARIED
     SIGNIFICANTLY IN THE PAST, AND THE COMPANY EXPECTS TO EXPERIENCE
     FLUCTUATIONS IN THE FUTURE, WHICH MEANS THAT PERIOD-TO-PERIOD COMPARISONS
     ARE NOT NECESSARILY MEANINGFUL OR INDICATIVE OF FUTURE PERFORMANCE.

     Sales and operating results have varied, and may continue to vary,
     significantly from year to year and from quarter to quarter as a result of
     a variety of factors, including the introduction of new products by
     competitors, pricing pressures, the timing of the completion or the
     cancellation of projects, the evolving and unpredictable nature of the
     markets in which computer products are sold and economic conditions
     generally or in certain geographic areas in which customers do business.
     Furthermore, the Company may be unable to control spending in a timely
     manner to compensate for any unexpected revenue shortfall. Accordingly, it
     cannot provide assurance that sales and net income, if any, in any
     particular quarter will not be lower than sales and net income, if any, in
     a preceding or comparable quarter or quarters. In addition, sales and net
     income, if any, in any particular quarter are not likely to be indicative
     of the results of operations for any other quarter or for the full year.
     The trading prices of the Company's securities may fluctuate significantly
     in response to variations in the Company's quarterly or annual results of
     operations.

OVERVIEW

     CENTIV - PARENT HOLDING COMPANY AND BEIJING MULTIMEDIA LIMITED - SUBSIDIARY

     In January 2004, Centiv announced the acquisition of Beijing Multimedia,
     which holds significant assets and payment obligations, changed its
     management team, changed its capital structure, increased the size of its
     amended and restated non-qualified stock compensation plan, transferred its
     POP signage operations to Centiv Services, and adopted a holding company
     structure to seek additional capital and to pursue business opportunities
     related to multimedia, publishing and advertising. Notes 2 and 5 to the
     condensed consolidated financial statements include disclosures concerning
     the significant events, agreements or transactions that occurred or were
     effected during the nine months ended September 30, 2004, including the
     spin off of Centiv Services as a subsidiary of the Company. During the
     remainder of 2004, the value of Centiv and its continuing subsidiary
     (Beijing Multimedia) will be greatly influenced by the performance of the
     newly acquired assets, capital formation activities, the completion of
     funding obligations, and the decisions of the new management team.
     Moreover, the Company's securities may trade with potentially significant
     volatility as the securities markets evaluate and digest information about
     the business, both historically and to be transacted by Centiv and its
     subsidiary in the future. The following discusses the transactions which
     dramatically changed the business activities and capital structure of the
     Company.


                                       21
<PAGE>

     ACQUISITION OF BEIJING MULTIMEDIA LIMITED. On January 29, 2004, Centiv
     announced that it had entered into a Stock Purchase Agreement with Eagle
     Treasure Limited ("Eagle Treasure"), a company incorporated in the British
     Virgin Islands, under which Centiv acquired all of the issued capital stock
     of Eagle Treasure's subsidiary, Beijing Multimedia Limited ("Beijing
     Multimedia"), a company incorporated in the British Virgin Islands. The
     acquisition of Beijing Multimedia under the Stock Purchase Agreement was
     approved and ratified by the Board of Directors of Centiv on January 16,
     2004. On February 4, 2004, to complete the Stock Purchase Agreement with
     Eagle Treasure, Centiv issued 20,250,000 unregistered shares of its $.001
     par value common stock in the name of Eagle Treasure in exchange for the
     entire 202,500 shares of the issued and paid up share capital of Beijing
     Multimedia. Further, Centiv assumed certain pre-existing obligations of
     Beijing Multimedia, including but not limited to the issuance of certain
     fee shares and stock options to employees, officers, directors, and
     advisors of Beijing Multimedia. As a result of the exchange of shares,
     Beijing Multimedia became a wholly owned subsidiary of Centiv. On February
     6, 2004, Centiv filed a Current Report on Form 8-K with the Securities and
     Exchange Commission describing in detail the transaction with Eagle
     Treasure, and the acquisition of Beijing Multimedia.

     TRANSFER AGREEMENT. Prior to the acquisition of Beijing Multimedia by
     Centiv, under a Transfer Agreement dated December 16, 2003, Beijing
     Multimedia acquired certain net operating profits interests ("NOP
     Interests") amounting to approximately 30 percent of the joint advertising
     activities of CITIC Cultural & Sports Industry Co. Ltd., a company
     organized under the laws of the People's Republic of China ("CITIC
     Cultural"). Also under the Transfer Agreement, the NOP interests, as
     determined and under terms guaranteeing certain minimum amounts, will be
     paid semi-annually to Beijing Multimedia over the term of the Transfer
     Agreement which is from January 1, 2004, through the later of December 31,
     2016, or the date on which CITIC Cultural's license agreements with two
     entities terminate, in exchange for certain NOP Cash Calls totaling $50.0
     million (subsequently increased to $55.0 million) which were required to be
     paid to CITIC Cultural by Beijing Multimedia on or before March 31, 2004.
     If Beijing Multimedia cannot meet the requirement to pay the NOP Cash Calls
     to CITIC Cultural under the terms of the Transfer Agreement or any
     amendments or extensions thereto, then the NOP Interests of Beijing
     Multimedia shall be reduced by .0017 percent for each $100,000 in NOP Cash
     Calls not funded, but not below a minimum level of fifteen (15) percent of
     the initial NOP Interests.

     CITIC Cultural is a company that specializes in cultural and media
     businesses, and its principal businesses include film production and
     distribution, television drama and program production and distribution,
     subway and railway advertising, magazine and newspaper publication, and
     sports and entertainment businesses. CITIC Cultural is an affiliate of
     China International Trust & Investment Co. Ltd. and its subsidiaries
     (collectively, the "CITIC Group").

     The Transfer Agreement also provides that during the first three years of
     the term of the agreement, the NOP Interests shall yield in the form of
     cash transfers to Beijing Multimedia a minimum of $20.0 million per year
     provided that the full amount of the NOP Cash Calls, as described above, is
     paid to CITIC Cultural. In the event that the full amount of the NOP Cash
     Calls is not paid to CITIC Cultural by Beijing Multimedia, then the NOP
     Interests payable in the form of cash transfers shall be prorated according
     to the formula for reduction of NOP Interests as contained in the Transfer
     Agreement, but in any event, not below a minimum level of fifteen (15)
     percent of the initial NOP Interests, or $3.0 million per year during the
     first three years of the term of the Transfer Agreement. Beijing Multimedia
     has also obtained an unconditional and irrevocable third party guarantee
     from an individual for the payment of the cash transfers from NOP Interests
     for the first three years under the Transfer Agreement in the event that
     CITIC Cultural is unable to meet its obligation.


                                       22
<PAGE>

     Based upon an independent valuation of the NOP Interests acquired from
     CITIC Cultural, the management of Beijing Multimedia has estimated that the
     discounted present value of the NOP Interests (without consideration of the
     NOP cash calls) is between US$40.0 million and US$80 million, and such NOP
     Interests are expected to contribute approximately $20.0 million per year,
     pre-tax cash flow to the Company, on a consolidated basis, provided that
     the full amount of the NOP Cash Calls is paid, and that the level of the
     cash transfers from the NOP Interests continue at similar levels beyond the
     first three years of the term of the Transfer Agreement.

     In conjunction with the issuance of 20,250,000 unregistered shares of
     common stock, Centiv recorded its NOP interests contract rights on its
     balance sheet, which has a balance of $75.4 million as of September 30,
     2004.

     AMENDMENT OF THE TRANSFER AGREEMENT. The NOP Interests of Beijing
     Multimedia under the Transfer Agreement are subject to the completion of
     the NOP Cash Calls which total $50.0 million (subsequently increased to
     $55.0 million), and, as explained above, were required to be paid to CITIC
     Cultural on or before March 31, 2004. As of March 31, 2004, Beijing
     Multimedia was in default under the Transfer Agreement for non-payment of
     the NOP Cash Calls, and was subject to a reduction of its NOP Interests, as
     explained above. On April 9, 2004, CITIC Cultural, Beijing Multimedia,
     Centiv, and Eagle Treasure entered into a Supplemental Agreement to the
     Transfer Agreement, wherein the parties agreed (a) to extend the date for
     the payment of the NOP Cash Calls from March 31, 2004, to May 31, 2004; (b)
     to increase the amount of the NOP Cash Calls from $50.0 million to $55.0
     million; (c) that Beijing Multimedia and Centiv, jointly and severally,
     would pay the $55.0 million of NOP Cash Calls as follows: on or before
     April 30, 2004 - $10.0 million; on or before May 16, 2004 - $15.0 million;
     and, on or before May 31, 2004 - $30.0 million, and (d) that Centiv would
     complete and file its Annual Report on Form 10-K with the Securities and
     Exchange Commission and do other such matters so as to qualify for the
     NASDAQ OTC:BB on or before April 16, 2004. Centiv qualified for the NASDAQ
     OTC:BB on May 14, 2004.

     Centiv did not file its Annual Report on Form 10-K or qualify for the
     OTC:BB on or before April 16, 2004, and, as such, was in default under the
     Transfer Agreement and the related Supplemental Agreement as of that date.
     Effective April 16, 2004, the parties to the Supplemental Agreement entered
     into an amendment agreement and extended the due date for the Company to
     file its Annual Report on Form 10-K and complete other such matters so as
     to qualify for the NASDAQ OTC:BB from April 16, 2004 to April 28, 2004.
     Centiv filed its Annual Report on Form 10-K with the Securities and
     Exchange Commission on April 28, 2004, and continued to work on the matters
     requisite to qualify for the NASDAQ OTC:BB. On May 13, 2004, Centiv
     qualified to re-list its common stock on the NASDAQ OTC:BB.

     As of June 30, 2004, Centiv and Beijing Multimedia were in default under
     the Supplemental Agreement to the Transfer Agreement and had not paid any
     of the NOP Cash Call obligations to CITIC Cultural. Effective August 9,
     2004, CITIC Cultural, Beijing Multimedia, Eagle Treasure Limited and Centiv
     entered into a Second Amendment to the Transfer Agreement (the "Second
     Amendment") which superceded the Supplemental Agreement to the Transfer
     Agreement. In addition, the Second Amendment extended the due date for the
     payment of the NOP Cash Calls of $55.0 million from March 31, 2003, to
     September 30, 2004, and required the payment of $5.0 million on or before
     September 30, 2004. The Second Amendment also provides for the automatic
     extension of the due date for the payment of the NOP Cash Calls for
     thirty-day (30) periods provided that written confirmation of each
     extension is provided by CITIC Cultural within three (3) days before the
     expiration of each 30-day extension period. The Second Amendment also
     provides that Centiv shall use its best efforts to obtain up to $49.0
     million in debt financing or by a placement of Centiv's capital stock to
     create the financing for Beijing Multimedia to satisfy the NOP Cash Calls
     due to CITIC Cultural under the Transfer Agreement. As of the date of this
     report, the Company had received a written extension confirmation from
     CITIC Cultural for the months of October and November 2004.


                                       23
<PAGE>

     FUNDING THE NOP CASH CALLS. In connection with the required payment of the
     NOP Cash Calls by Beijing Multimedia, Centiv became a party to the
     Supplemental Agreement to the Transfer Agreement and the Second Amendment,
     and has agreed to fund the NOP Cash Calls. The Company may obtain the
     necessary funding for the NOP Cash Calls through a private placement of its
     shares or through a convertible debt security to be issued to the source(s)
     of the funding. On April 5, 2004, in connection with the Company's efforts
     to arrange the financing to allow Beijing Multimedia and Centiv to make the
     required NOP Cash Call payments to CITIC Cultural, an investment firm
     offered to establish an equity line of credit in the initial amount of
     $50.0 million, with draws on the line of credit to be available to the
     Company immediately following Centiv's filing of its Annual Report on Form
     10-K for the period ended December 31, 2003, the re-listing of its shares
     on the NASDAQ OTC:BB, and the completion of the necessary documentation.
     After further analysis, management of Centiv decided not to pursue this
     alternative for funding.

     On May 5, 2004, Centiv entered into a Letter of Intent with GEM Investment
     Advisors, Inc., a member of the Global Emerging Markets Group ("GEM")
     pursuant to which GEM is to provide an equity line of credit of up to
     (pound)100,000,000 (one hundred million pounds sterling). The Letter of
     Intent sets forth certain terms and conditions pertaining to structure, use
     of proceeds, draw down procedures, a pricing formula, and other
     documentation and general conditions that will be finalized in a definitive
     subscription agreement between the parties. The Company has satisfied the
     initial fee and documentation requirements, and management of Centiv and
     Beijing Multimedia is currently pursuing the completion of the equity line
     of credit.

     Prior to November 2004, the Company was unable to complete its
     reincorporation from the State of Delaware to the State of Nevada. The
     reincorporation was finally approved by the State of Nevada, the State of
     Delaware, and the NASD on November 19, 2004, and, as part of the
     reincorporation, the Company changed its name to CNTV Entertainment Group,
     Inc., and increased its authorized capital to (a) be able to meet the
     exercise of all outstanding options and warrants, (b) put aside additional
     shares under an amended incentive stock compensation plan, and (c) be able
     to issue the requisite number of shares to be able to draw down on the
     proposed equity line of credit provided by GEM, if or when completed. While
     management of Centiv and Beijing Multimedia believes that GEM is proceeding
     in good faith, there can be no assurance that the proposed equity line of
     credit facility will be established or that it will be established under
     the terms of the Second Amendment.

     Subsequent to September 30, 2004, the Company began receiving other offers
     for financing. One specific proposal, which was provided verbally and has
     not subsequently been reduced to writing as of the date of this report,
     involves a transaction to provide the Company with a direct equity
     investment of up to $50.0 million As such, the Company is seeking other
     alternatives for funding the NOP Cash Calls. As of the date of this report,
     neither Centiv nor Beijing Multimedia had obtained any written agreements
     to provide the necessary funds to meet the payment obligations of $55.0
     million to CITIC Cultural described above.

     RESTRUCTURING. As part of the transaction with Eagle Treasure, Centiv (a)
     amended and restated its stock plan to reserve 10,000,000 new shares of
     common stock for future issuance under existing and assumed stock options
     and for incentive compensation to officers, directors, and professional
     advisors. The Board of Directors of Centiv renamed the 1997 Stock Option
     Plan, the 2004 Non-Qualified Stock Compensation Plan (the "Plan"), filed a
     registration statement covering the shares in the Plan with the Securities
     and Exchange Commission, and issued 4,800,000 shares of common stock under
     the Plan on February 11, 2004, to directors, professional advisors, and
     consultants (b) created a wholly owned subsidiary, Centiv Services, Inc.
     ("Centiv Services"), a Nevada corporation, and transferred its U.S. based
     POP signage operations into that entity, (c) changed the makeup of


                                       24
<PAGE>

     its Board of Directors and Executive Management Team (see below), and (d)
     adopted a new business plan which is designed to grow the Company as an
     international multimedia holding company. As of September 30, 2004, the
     Company had recorded the issuance of 4,800,000 shares as primarily an
     offset of the liability for such shares assumed from Beijing Multimedia as
     part of the acquisition transaction, and as non-employee compensation
     expense.

     The acquisition of Beijing Multimedia and creation of Centiv Services
     allows Centiv to act as a holding company for its business operations. In
     the future, management intends to conduct Centiv's operations solely
     through wholly owned or majority owned operating subsidiaries. Management
     believes that the holding company structure will improve Centiv's access to
     capital and provide additional opportunities to make acquisitions in the
     multimedia, publishing, and advertising arenas.

     Further, on January 16, 2004, the Company's Board of Directors approved a
     three-for-four (3:4) reverse stock split of the Company's common stock. To
     date, the reverse stock split has not been effected by the Company.
     Management of the Company is of the opinion that the impact of this reverse
     stock split will be achieved by the terms of the Merger Agreement described
     in Note 2.

     In addition, in January 2004, the holders of Centiv's Series B Preferred
     stock (770,000 shares of Series B Preferred) sold to eight investors 80
     percent of the total outstanding Series B Preferred stock in separate
     contractual arrangements which included promissory notes and security
     agreements. Centiv agreed to grant a security interest in the stock of
     Centiv Services as collateral for the promissory notes, and as
     consideration for the purchased Series B Preferred to be converted into
     shares of common stock of Centiv. By March 3, 2004, all outstanding shares
     of Series B Preferred had been converted into common stock of Centiv
     (2,566,668 common shares).

     The promissory notes were not paid when due. As such, Centiv was called
     upon under the collateral arrangement to satisfy the obligations. Effective
     May 31, 2004, the Company executed a Share Transfer Agreement with the
     eight investors and transferred 100,000 shares of common stock of Centiv
     Services (representing all of the outstanding shares of common stock held
     by Centiv) to satisfy the promissory notes. In addition, the Company also
     assigned all of its right, title and interest in the name "Centiv" and
     related trademarks and service marks, and all goodwill related thereto
     including the centiv.com domain name. This transaction caused the Company
     to take the measures as described in Note 2 to the condensed consolidated
     financial statements.

     MANAGEMENT CHANGES. In December 2003, Messrs. Thomas Pennell, Daryl
     Splithoff, and J. Smoke Wallin resigned as Directors of the Company. In
     January 2004, the holders of a majority of the voting power of Centiv's
     Series B Convertible Preferred appointed Patrick Ma to fill the vacancy on
     Centiv's Board of Directors created by the resignation of Director Thomas
     Pennell. After the election of Mr. Ma to the Board of Directors, Messrs.
     John Larkin, Tom Mason, and Len Finelli resigned as Directors. The
     vacancies on the Board of Directors were filled by Messrs. Mak Wai Seung
     (Shawn), Lau Kwok Hung, and Hu Bing to bring the total number of Directors
     to four.

     Also, in January 2004, the Board of Directors of the Company reached an
     agreement in principle with Mr. Jeffrey Hall to become the Company's new
     President and Director, and to serve as the Chief Executive Officer and
     Director of a third wholly owned subsidiary of the Company, Target
     Publishing Group Inc. ("Target Publishing"). In connection with Mr. Hall's
     prospective employment with Centiv, the Company also agreed in principle to
     acquire all of the issued and outstanding capital stock of Brentwood Media
     Group Inc. ("BMG"), a California corporation, which is controlled and
     majority owned by Mr. Hall. As of the date of this report, all agreements
     regarding Mr. Hall's employment and the acquisition of BMG have been
     terminated between the parties.


                                       25
<PAGE>

     NEW BUSINESS PLAN. In the future, management of Centiv intends to focus its
     efforts on the acquisition and development of multimedia businesses -
     publishing and advertising, film production and distribution, television
     programming, and other multimedia-related entities - all to be owned,
     operated, and managed as wholly owned or majority owned subsidiaries of
     Centiv. Management of Centiv believes that the holding company structure
     will improve Centiv's diversification and ability to compete, provide
     better access to sources of capital, and provide Centiv with additional
     opportunities to make acquisitions of mature as well as development stage
     businesses without endangering the overall financial condition of the
     consolidated group as a whole.

     LETTERS OF INTENT AND TARGET ACQUISITIONS. Since April 2004, management of
     Centiv has been actively engaged in the search for and identification of
     potential acquisition candidates under its new business plan, including the
     acquisition of BMG, as explained above. As of the date of this report,
     Centiv has initiated negotiations with several entities for acquisition, as
     well as issued certain letters of intent and term sheets with certain other
     entities where completion of the acquisition process is primarily
     contingent upon the re-listing of the Company's stock on the NASDAQ OTC:
     BB, which was completed on May 13, 2004. There can be no assurance in the
     near term that Centiv will be successful in completing the acquisition of
     any of the entities where negotiations have or are currently being
     conducted.

     On June 17, 2004, the Company announced that it had entered into a letter
     of intent with the shareholders of Rhino Films, Inc. ("Rhino") to acquire
     100% ownership of Rhino through a cash and share-for-share exchange with
     the Rhino shareholders. As of the date of this report, the parties to the
     letter of intent have agreed that the acquisition transaction is considered
     to be "on hold" until Centiv completes, if at all, its capital formation
     activities related to the equity line of credit.

     OTHER MATTERS. Effective February 1, 2004, Centiv entered into a consulting
     agreement for professional services with an individual. The consultant is
     to assist Centiv in the development, operation, and expansion of its
     entertainment and multimedia business activities. For services, the
     consultant is to receive 300,000 shares of Centiv's common stock as a
     retainer, 100,000 additional shares of Centiv's common stock as fee shares
     for consulting services, and an additional amount of shares of common stock
     based on the value of each transaction, as determined by the parties,
     closed by Centiv as a result of the consultant's efforts or introduction.
     Centiv also agreed to register the retainer and fee shares with the
     Securities and Exchange Commission. The retainer and fee shares were issued
     to the consultant from the Centiv's non-qualified Plan as part of the
     4,800,000 common shares issued on February 11, 2004, as described above.

     Effective January 1, 2004, the Company entered into an agreement with a
     member of the Board of Directors of Beijing Multimedia, for proxy and
     corporate information distribution services. The agreement has a term
     through June 30, 2005, and provides for the payment of a one-time access
     fee to database information of $12,500, and monthly fees of $2,500, plus
     reimbursement of all out-of-pocket expenses.

     CENTIV SERVICES - WHOLLY OWNED SUBSIDIARY

     Centiv Services was a wholly owned subsidiary of Centiv through May 31,
     2004. Its operations were essentially the same operations of Centiv during
     the periods prior to March 2003, where its main source of revenues came
     from a distribution agreement with Anheuser-Busch (A-B). But in March 31,
     2003, the agreement with A-B terminated and sales have dramatically
     declined since then, ultimately leading to a shift in business focus and
     acquisition of Beijing Multimedia Limited as discussed above. Centiv
     Services continued to operate the same business as it did prior to the
     termination of A-B agreement, but on a much smaller scale with much smaller
     revenues than experienced prior to March 2003, and subsequent to May 31,
     2004, was no longer owned by Centiv.


                                       26
<PAGE>

     Centiv Services was a developer and provider of Web-enabled
     point-of-purchase ("POP") solutions for consumer goods manufacturers and
     multi-location retailers. The Instant Impact solution allowed marketing
     managers, brand managers and retailers to create, edit, and schedule
     delivery of customized POP signage using field-editable sign templates
     created and/or approved by manufacturers. Instant Impact POP signage is
     print quality and digitally produced for the unique requirements of each
     retail location, allowing users to target specific consumer segments at the
     POP and accumulate quantitative data for analysis and feedback on the
     success of their in-store or on-premise marketing campaigns. The products
     of Centiv Services allowed a user to access an information database for
     selecting sign templates approved or created by manufacturers, input data
     for the sign templates, and select signage products for production of the
     sign templates. Its Internet-based user interface was clear, flexible,
     user-friendly, and changeable to allow control of the message at a
     corporate or local store level. Instant Impact POP signage can either be
     printed in a Centiv print center, or an industry-standard print-formatted
     file can be delivered via the Internet to any print provider in the world.
     The management of Centiv Services believed that its Instant Impact POP
     solution improved marketing results (due to improved signage utilization,
     customization, and images), provided measurable marketing feedback, reduced
     signage lead time, allowed for distribution of brand identity while
     protecting the integrity of that identity, and reduced the costs associated
     with in-store and on-premises custom signage.

     The roots of Centiv Service's introduction to the custom POP segment were
     formed in 1998 when it partnered with Anheuser-Busch (A-B) to design,
     configure, deliver, and implement a proprietary A-B POP signage system in
     over 730 A-B wholesale distributors in the United States and 16 foreign
     countries. This led to a relationship with Anheuser-Busch pursuant to which
     Centiv Services installed a POP system for A-B allowing distributors to
     access that system to create custom signage using templates created by A-B.
     In addition, as part of its agreement, Centiv Services maintained rights to
     supply consumable print materials to these distributors supported by an
     in-house call center service. As a result of its exposure to the custom
     signage business, Centiv Services invested in the development of a
     web-based platform for the collaborative versioning of POP signage.
     Beginning in 2001, Centiv Services began the commercialization of Instant
     Impact. In December 2002, A-B notified Centiv Services that upon its
     expiration on March 31, 2003, Centiv Services would no longer be the
     preferred supplier for various consumables of the system and its preferred
     supplier technical support agreement would not be renewed. Centiv Services'
     activities with A-B and its distributors terminated upon the expiration of
     that agreement.

     With the termination of the preferred supplier and support agreement
     effective March 31, 2003, the sales to A-B and the wholesale distributor
     network were not reflected after the first quarter of 2003, nor in the
     three calendar quarters of 2004. Total sales from A-B and its wholesale
     distributor network for the three and nine months ended September 30, 2004,
     and 2003, were $0 and $4.1 million, respectively. In response to this,
     Centiv Services downsized its operations and reduced its headcount and
     other operating expenses to a level that it believed would enable it to
     continue to operate its business.

     Although Centiv Services valued its relationship with A-B, the contract did
     not include the Instant Impact web-based process for POP design and
     delivery. The A-B relationship was part of the legacy business model as a
     wholesaler of digital printing hardware and provider of consumable printing
     materials. The A-B relationship had never involved the use of Instant
     Impact. As a result, A-B's decision in no way reflected upon the relevancy
     and viability of this innovative service going forward. Despite the revenue
     impact of losing its supply relationship with A-B, the net contribution
     impact was negligible. After a prudent assessment of overhead costs and
     spending, Centiv Services developed a strategy to defer or reduce ongoing
     expenses in order to minimize the financial impact of this event.


                                       27
<PAGE>

     Effective May 31, 2004, Centiv Services was spun off to the former holders
     of the Series B Preferred Stock, and therefore, was no longer a subsidiary
     of the Company after that date. The Company recorded a loss of $954,000 in
     connection with the spin off (see Note 2).

     RESULTS OF OPERATIONS

     Net sales reflect the sale of Centiv Services' products, net of allowances
     for returns and other adjustments. Sales are generated from the sale of
     products, supplies, and services primarily in the United States. The
     web-based Instant Impact product has the following revenue components:
     One-time set-up fees, template design and product configuration fees, user
     training fees, and print services fees. Revenue is recognized when the
     service has been performed or in the case of printing, when the product has
     been shipped.

     Cost of goods sold consists primarily of product costs, freight charges,
     direct costs, and overhead associated with providing services performed by
     Centiv Services for its customers.

     A large portion of Centiv Services' operating expenses is relatively fixed.
     Since Centiv Services does not obtain long-term purchase orders or
     commitments from its customers, management must anticipate the future
     volume of orders based upon historical purchasing practices. Cancellations,
     reductions, or delays in orders by a customer or group of customers could
     have a material adverse affect on Centiv Services business, financial
     condition, and results of operations.

     Selling, general, and administrative ("SG&A") expenses include costs for
     sales representatives, marketing, and advertising of Centiv Services'
     products, training, warehouse costs, information technology, corporate and
     administrative functions, employee benefits, and facility costs.

     Depreciation expense reflects the cost associated with expensing property
     and equipment purchases over the useful life of the asset. Property and
     equipment are depreciated on a straight-line basis over their estimated
     useful lives, which generally range from 3 to 7 years.

     Interest expense (income) includes costs and expenses associated with
     working capital indebtedness and interest on the Convertible Subordinated
     Debt, offset by interest income primarily associated with loans to
     shareholders.

     CRITICAL ACCOUNTING POLICIES

     The preparation of financial statements in conformity with accounting
     principles generally accepted in the United States of America requires
     management to make estimates and assumptions that affect the reported
     amounts of assets and liabilities and disclosure of contingent assets and
     liabilities at the date of the financial statements, and the reported
     amounts of revenues and expenses during the reporting period. Management
     bases its estimates on historical experience and other assumptions, which
     it believes are reasonable. If actual amounts are ultimately different from
     these estimates, the revisions are included in results of operations for
     the period in which the actual amounts become known.

     Accounting policies are considered critical when they require management to
     make assumptions about matters that are highly uncertain at the time the
     estimate is made and when different estimates than management reasonably
     could have used have a material impact on the presentation of Centiv
     Services' financial condition, changes in financial condition, or results
     of operations.

     Centiv Services' critical accounting policies are described below:

                                       28
<PAGE>

     REVENUE RECOGNITION AND ACCOUNTS RECEIVABLE:
     --------------------------------------------

     Centiv Services recognized revenue upon the shipment of its products to the
     customer provided that the entity received a signed purchase order, the
     price was fixed, title had transferred, product returns were reasonably
     estimable, collection of resulting receivable was reasonably assured, there
     were no customer acceptance requirements, and there were no remaining
     significant obligations.

     Centiv Services established reserves for customer accounts receivable
     balances that were potentially uncollectible. The methods used to estimate
     the required allowance were based on several factors including the age of
     the receivables, the historical ratio of actual write-offs to sales, and
     projected write-offs. These analyses took into consideration economic
     conditions that may have had an impact on a specific industry, group of
     customers, or a specific customer. The reserves could be materially
     different if economic conditions changed or actual results deviated from
     historical trends.

     INVENTORY RESERVES:
     -------------------

     Centiv Services established inventory reserves for valuation, shrinkage,
     and excess and obsolete inventory. Inventories were stated at the lower of
     cost or market. Centiv Services accounted for the inventory on the
     first-in, first-out (FIFO) method of inventory costing.

     Centiv Services recorded provisions for inventory shrinkage based upon
     historical experience to account for unmeasured usage or loss. Actual
     results differing from these estimates could significantly affect Centiv
     Services inventories and cost of goods sold.

     Centiv Services recorded provisions for excess and obsolete inventories for
     the difference between the cost of inventory and its estimated realizable
     value based on assumptions about future product demand and market
     conditions. Actual product demand or market conditions could have been
     different than projected by management.

     VALUATION ALLOWANCE OF DEFERRED TAX ASSETS:
     -------------------------------------------

     Centiv Services maintained a valuation allowance with respect to deferred
     tax assets. Centiv Services established a valuation allowance based upon
     potential likelihood of realizing the deferred tax asset and taking into
     consideration the companies current financial position and results of
     operations for the current and preceding years. Future realization of the
     deferred tax benefit depended on the existence of sufficient taxable income
     within the carry-back or carry-forward period under the tax law.

     Changes in circumstances, such as the generation of taxable income, could
     have caused a change in judgment about the realizability of the related
     deferred tax assets. Any change in the valuation allowance was included in
     income in the year of the change in estimate.

     OTHER:
     ------

     Other significant accounting policies, not involving the same level of
     measurement uncertainties as those discussed above, are nevertheless
     important to an understanding of the financial statements. Policies
     relating to revenue recognition, fair value of financial instruments,
     depreciation, long-lived assets, income taxes and warranties require
     judgments on complex matters that are often subject to multiple external
     sources of authoritative guidance such as the Financial Accounting
     Standards Board, Securities and Exchange Commission, etc. Conclusions
     reached by these authorities caused no material change in Centiv Services'
     accounting policies.


                                       29
<PAGE>

     THREE MONTHS ENDED SEPTEMBER 30, 2004, COMPARED WITH THREE MONTHS ENDED
     SEPTEMBER 30, 2003

     NET SALES. Total sales from continuing operations were $0 for the three
     months ended September 30, 2004, compared to $524,000 for the three months
     ended September 30, 2003. The decrease was attributable to having no
     sources of revenue from operations due to the spin off of Centiv Services
     (Note 2) which was effected May 31, 2004, as compared to having three
     months of revenues during the quarter ended September 30, 2003.

     GROSS PROFIT. Gross profit from continuing operations was $0 for the three
     months ended September 30, 2004, compared to $280,000 for the three months
     ended September 30, 2003. The decrease was attributable to having no
     sources of revenue from operations due to the spin off of Centiv Services
     (Note 2) which was effected May 31, 2004, as compared to having three
     months of revenues during the quarter ended September 30, 2003.

     SG&A EXPENSES. SG&A expenses from continuing operations amounted to $90,000
     for the three months ended September 30, 2004, compared to $924,000 for the
     three months ended September 30, 2003. The decrease was attributable to
     having no SG&A expenses from Centiv Services due to the spin off (Note 2)
     effected on May 31, 2004. As such, the only SG&A expenses recorded for the
     three months ended September 30, 2004, were incurred by the Company and its
     wholly owned subsidiary, Beijing Multimedia Limited.

     DEPRECIATION EXPENSE. Depreciation expense decreased to $0 for the three
     months ended September 30, 2004, as compared to $145,000 for the three
     months ended September 30, 2003. The decrease was attributable to having no
     fixed assets subject to depreciation subsequent to May 31, 2004, due to the
     spin off of Centiv Services (Note 2).

     INTEREST INCOME/EXPENSE. Interest income was $0 for the three months ended
     September 30, 2004, and 2003. There were no interest bearing assets held
     during these periods. Interest expense was also $0 for the same periods.

     NET LOSS. The Company had a net loss of $90,000 for the three months ended
     September 30, 2004, compared to the net loss of $644,000 for the three
     months ended September 30, 2003. The decrease in the net loss was
     attributable primarily to the spin off of Centiv Services, as previously
     explained.

     NINE MONTHS ENDED SEPTEMBER 30, 2004, COMPARED WITH NINE MONTHS ENDED
     SEPTEMBER 30, 2003

     NET SALES. Total sales from continuing operations of $1,174,000 for the
     nine months ended September 30, 2004, decreased 80%, or $4.7 million,
     compared to $5,890,000 for the nine months ended September 30, 2003. As
     previously mentioned, with the expiration of the Anheuser-Busch (A-B)
     preferred supplier and support agreement effective March 31, 2003, there
     were no sales to A-B or its wholesale distributor network for the nine
     months ended September 30, 2004. Sales to A-B and its wholesale distributor
     network were $4.1 million for the nine months ended September 30, 2003. The
     decrease was also attributable to having five months of operations from
     Centiv Services due to the spin off (Note 2) effected May 31, 2004, as
     compared to having nine months of operations for the period ended September
     30, 2003.

     Sales of the Instant Impact product line were $1,174,000 for the nine
     months ended September 30, 2004, compared to $1.8 million for the nine
     months ended September 30, 2003. The decrease was also attributable to
     having five months of operations from Centiv Services due to the spin off
     (Note 2) effected May 31, 2004, as compared to having nine months of
     operations during the period ended September 30, 2003.


                                       30
<PAGE>

     GROSS PROFIT. Gross profit from continuing operations of $640,000 for the
     nine months ended September 30, 2004, decreased 68%, or $1,349,000,
     compared to $1.9 million for the nine months ended September 30, 2003.
     However, gross profit as a percentage of sales increased 67% to 55% for the
     nine months ended September 30, 2004, compared to 33% for the nine months
     ended September 30, 2003. The decrease in gross profit dollars was mostly
     attributable to not having the sales to A-B as discussed as compared to the
     same period in 2003.

     SG&A EXPENSES. SG&A expenses from continuing operations of $4.5 million for
     the nine months ended September 30, 2004, increased $1.4 million or 44%,
     compared to $3.1 million for the nine months ended September 30, 2003. As a
     result of the termination of the A-B agreement, Centiv Services
     restructured its operations and eliminated the costs associated with the
     A-B business effective March 31, 2003. During the quarter ended March 31,
     2004, there were 400,000 shares of common stock issued as consideration for
     professional consulting services rendered in the amount of $402,080. Also,
     on or about May 20, 2004, there were 3,335,231 shares of common stock
     issued as consideration for related party and professional consulting
     services rendered in the amount of $2,001,039. Finally, on August 31, 2004,
     there were 1,000,000 shares of common stock issued as consideration for
     consulting services with a value of $40,000. There was much smaller amount
     attributable to non-cash compensation during the same period in 2003.

     DEPRECIATION EXPENSE. Depreciation expense decreased $232,000, or 54%, to
     $199,000 for the nine months ended September 30, 2004, as compared to
     $431,000 for the nine months ended September 30, 2003. The decrease in
     depreciation expense related to the $154,000 write-off of fixed assets in
     the fourth quarter of 2003 for assets that were no longer in use, and the
     spin off Centiv Services effected May 31, 2004.

     INTEREST INCOME/EXPENSE. Interest income of $14,000 for the nine months
     ended September 30, 2004, increased $27,000 compared to interest expense of
     $13,000 for the nine months ended September 30, 2003. The interest income
     in 2004 relates to the interest on the outstanding loans due from
     stockholders which were paid in full during the first quarter of 2004.
     Interest expense in 2003 reflects interest costs for the convertible
     subordinated debt of $1 million that was retired on March 31, 2003.

     LOSS FROM DISCONTINUED OPERATIONS. In May 2004, Centiv Services was spun
     off to the former holders of the Series B Preferred Stock and therefore was
     no longer a subsidiary at September 30, 2004. Centiv incurred a loss of
     $954,000 in connection with the spin off (see Note 2).

     NET LOSS. The Company experienced a net loss of $4.8 million for the nine
     months ended September 30, 2004, compared to a net loss of $1.1 million for
     the nine months ended September 30, 2003. The increase in the net loss is
     attributable primarily to the spin off of Centiv Services, and the increase
     in SG&A expenses as described above. There were no comparable events during
     the same period in 2003.

LIQUIDITY AND CAPITAL RESOURCES

     As of September 30, 2004, the Company had no cash resources or positive
     working capital. In order to sustain the Company during the next twelve
     months, Centiv will need to obtain additional debt or equity financing, and
     realize positive cash flows from operating activities. Since the Company
     has no cash resources or working capital, it will need to issue debt or
     equity securities on terms less favorable than if it had cash or working
     capital. As such, it is likely that future dilution of the Company's
     capital will occur to existing and future shareholders if the Company
     obtains additional debt or equity financing, if at all. There is no
     assurance that the Company can obtain debt or equity financing sufficient
     to sustain its operations.


                                       31
<PAGE>

     Since the Company has no working capital, the Company has paid for a
     portion of its operating expenses with the issuance of its common stock. On
     or about May 20, 2004, the Company issued 3,335,231 shares of its common
     stock as consideration for related party and professional consulting
     services rendered. The Company recorded consulting expenses in the amount
     of $2,001,039. On August 31, 2004, the Company also issued 1,000,000 shares
     of its common stock as consideration for consulting services in the amount
     of $40,000. The Company may again pay for services rendered by issuing its
     common stock which will cause further dilution to existing shareholders.

     During the six months ended September 30, 2004, the Company has negotiated
     and signed letters of intent to acquire several entertainment-related
     entities. These letters of intent, such as the one with Rhino required the
     Company to commit to provide financing to the target acquisitions for
     working capital and project development. Because of the delay in
     reincorporating the Company from Delaware to Nevada, all of the letters of
     intent have required extended periods of time, and, as a result, several
     have either expired or the Company and the shareholders of the target
     acquisitions have mutually agreed to terminate discussions until after the
     completion of the Company's reincorporation and recapitalization, and
     finalization of the amount and terms of the Company's proposed equity line
     of credit.

     Until such time as the Company finalizes its financing source(s) and terms,
     it intends to utilize the proceeds from the NOP Interests to fund its own
     working capital needs, and to complete smaller, target acquisitions.

     The Company used $1.1 million of cash from operations for the nine months
     ended September 30, 2004 compared to $1.4 million of cash used from
     operations for the nine months ended September 30, 2003. During the nine
     months ended September 30, 2004, cash was used to pay contract obligations
     and other liabilities. During the nine months ended September 30, 2003,
     cash was used to pay accounts payable and accrued expenses of $3.0 million
     related to vendor payments for the A-B equipment upgrade that took place in
     the fourth quarter of 2002. Offsetting these payments was cash of $2.3
     million through a reduction in accounts receivable, inventories and prepaid
     expenses as a result of the termination of the A-B agreement.

     There were no cash flows from investing activities for the nine months
     ended September 30, 2004, compared to $183,000 of cash provided by
     investing activities for the nine months ended September 30, 2003. For the
     nine months ended September 30, 2003, Centiv Services received cash of
     $225,000 from the sale of the CalGraph Business, partially offset by cash
     used of $42,000 for the purchase of computer and production equipment.

     Financing activities provided $271,000 in cash for the nine months ended
     September 30, 2004, compared to $1,391,000 provided by financing activities
     for the nine months ended September 30, 2003. In 2003, Centiv received net
     proceeds of $1,910,000 from a private equity offering. In addition, the
     Company repaid $500,000 of convertible subordinated debt.

RECENT ACCOUNTING PRONOUNCEMENTS

     In January 2003, the FASB issued FASB Interpretation No. 46, CONSOLIDATION
     OF VARIABLE INTEREST ENTITIES, AN INTERPRETATION OF ARB NO. 51 ("FIN 46").
     The FASB issued a revised FIN 46 in December 2003, which modified and
     clarified various aspects of the original interpretations. A Variable
     Interest Entity ("VIE") is created when (i) the equity investment at risk
     is not sufficient to permit the entity to finance its activities without
     additional subordinated financial support from other parties or (ii) equity
     holders either (a) lack direct or indirect ability to make decisions about
     the entity, (b) are not obligated to absorb expected losses of the entity
     or (c) do not have the right to receive expected residual returns of the


                                       32
<PAGE>

     entity if they occur. If an entity is deemed to be a VIE, pursuant to FIN
     46, an enterprise that absorbs a majority of the expected losses of the VIE
     is considered the primary beneficiary and must consolidate the VIE. For
     VIE's created before January 31, 2003, FIN 46 was deferred to the end of
     the first interim or annual period ending after March 15, 2004. The
     adoption of FIN 46 did not have a material impact on the financial position
     or results of operations of the Company.

     On May 15, 2003, the FASB issued SFAS No. 150, ACCOUNTING FOR CERTAIN
     FINANCIAL INSTRUMENTS WITH CHARACTERISTICS OF BOTH LIABILITIES AND EQUITY
     ("SFAS 150"), which improves the accounting for certain financial
     instruments that, under previous guidance, issuers could account for as
     equity or "MEZZANINE" equity, by now requiring those instruments to be
     classified as liabilities in the statement of financial position. SFAS 150
     requires disclosure regarding the terms of those instruments and settlement
     alternatives. SFAS 150 affects an entity's classification of the following
     freestanding instruments: a) mandatorily redeemable instruments, b)
     financial instruments to repurchase an entity's own equity instruments, c)
     financial instruments embodying obligations that the issuer must or could
     choose to settle by issuing a variable number of its shares or other equity
     instruments based solely on (i) a fixed monetary amount known at inception
     or (ii) something other than changes in its own equity instruments, d) SFAS
     150 does not apply to features embedded in a financial instrument that is
     not a derivative in its entirety. The adoption of this statement did not
     have a material affect on the financial position or results of operations
     of the Company.

     In December 2003, the SEC issued Staff Accounting Bulletin No. 104 ("SAB
     104"), REVENUE RECOGNITION, which supersedes SAB 101, REVENUE RECOGNITION
     IN FINANCIAL STATEMENTS. SAB 104's primary purpose is to rescind the
     accounting guidance contained in SAB 101 related to multiple element
     revenue arrangements, superseded as a result of the issuance of EITF 00-21.
     The Company adopted the provisions of SAB 104, and it did not have a
     material impact on the financial position or results of operations of the
     Company.

DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

     This report contains "forward-looking statements" within the meaning of
     Section 27A of the Securities Act of 1933, as amended, and Section 21E of
     the Securities Exchange Act of 1934, as amended. These statements appear in
     a number of places in this report and include all statements that are not
     historical facts. Some of the forward-looking statements relate to the
     intent, belief, or expectations of the Company and its management regarding
     the Company's strategies and plans for operations and growth. Other
     forward-looking statements relate to trends affecting the Company's
     financial condition and results of operations, and the Company's
     anticipated capital needs and expenditures.

     Investors are cautioned that such forward-looking statements are not
     guarantees of future performance and involve risks and uncertainties, and
     that actual results may differ materially from those that are anticipated
     in the forward-looking statements as a result of the impact of competition
     and competitive pricing, business conditions and growth in the industry,
     general and economic conditions, and other risks. Investors should review
     the more detailed description of these and other possible risks contained
     in the Company's filings with the Securities and Exchange Commission,
     including the Company's Annual Report on Form 10-K for the year ended
     December 31, 2003.


                                       33
<PAGE>

ITEM 3.  CONTROLS AND PROCEDURES
--------------------------------

     1.   Evaluation of disclosure controls and procedures.

     Under the supervision and with the participation of management of the
Company, including the Chief Executive Officer and Chief Financial Officer, the
Company evaluated the effectiveness of the design and operation of its
disclosure controls and procedures (as defined in Rule 13a-14 (c) under the
Exchange Act) as of a date (the "Evaluation Date") within 90 days prior to the
filing date of this report. Based upon that evaluation, the Chief Executive
Officer and Chief Financial Officer concluded that, as of the Evaluation Date,
the disclosure controls and procedures were effective in timely alerting them to
the material information relating to the Company (or its consolidated
subsidiaries) required to be included in the Company's periodic SEC filings.

     2.   Changes in internal controls.

     There were no significant changes made in the internal controls of the
Company and subsidiaries during the period covered by this report or, to the
knowledge of management, in other factors that could significantly affect these
controls subsequent to the date of their evaluation.


                            PART II OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

                  Not applicable

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

On August 18, 2004, the board of directors established and designated 200,000
shares of its par value $.001 Preferred Stock as Series C Preferred Stock. As of
September 30, 2004, no shares of Series C Preferred Stock were issued or
outstanding.

On August 31, 2004, the Company issued 1,000,000 shares of its common stock as
consideration for consulting services rendered through July 31, 2004, with a
value of $40,000.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

                  Not applicable

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

                  Not applicable

ITEM 5.  OTHER INFORMATION

                  Not applicable


                                       34
<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.
               ---------

       EXHIBIT
       NUMBER                             DESCRIPTION
     -----------  --------------------------------------------------------------

         31       Certifications required by Rule 13a-14(a) of the Securities
                  Exchange Act of 1934, as amended, as adopted pursuant to
                  Section 302 of the Sarbanes-Oxley Act of 2002

         32       Certification of Chief Executive Officer and Chief Financial
                  Officer pursuant to 18 U.S.C. Section 1350, as adopted
                  pursuant to Section 906 of the Sarbanes-Oxley Act of 2002


REPORTS ON FORM 8-K
-------------------

None


                                       35
<PAGE>

SIGNATURES

PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
REGISTRANT HAS DULY CAUSED THIS REPORT ON FORM 10-QSB TO BE SIGNED ON ITS BEHALF
BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED.

Date:  November 30, 2004

CENTIV, INC.

               SIGNATURE                              TITLE
               ---------                              -----


By:  /s/  Mak Wai Keung, Shawn   Chief Executive Officer, President and Director
     -------------------------          (Principal executive officer and
                                   duly authorized officer of the Registrant)


By:  /s/  Lau Kwok Hung               Chief Financial Officer and Director
     -------------------------         (Principal financial and accounting
                                       officer and duly authorized officer
                                               of the Registrant)


                                       36