# C_2021325EN.01000201.xml

| 13.8.2021 | EN | Official Journal of the European Union | C 325/2 |
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13.8.2021

EN

Official Journal of the European Union

C 325/2

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Prior notification of a concentration

(Case M.10402 — Blackstone/GTCR/Campaign Parent)

Candidate case for simplified procedure

(Text with EEA relevance)

(2021/C 325/02)

1.

This notification concerns the following undertakings:

| — | The Blackstone Group Inc. (‘Blackstone’, USA), |
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The Blackstone Group Inc. (‘Blackstone’, USA),

| — | GTCR, LLC (‘GTCR’, USA), |
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GTCR, LLC (‘GTCR’, USA),

| — | Campaign Parent, LLC (‘Campaign Parent’, USA), including its subsidiaries Simplifi Holdings, Inc. (‘Simplifi’, USA) and The Advantage Software Company, LLC (‘Advantage’, USA) (together the ‘Target’). |
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Campaign Parent, LLC (‘Campaign Parent’, USA), including its subsidiaries Simplifi Holdings, Inc. (‘Simplifi’, USA) and The Advantage Software Company, LLC (‘Advantage’, USA) (together the ‘Target’).

Blackstone and GTCR acquire joint control, within the meaning of Article 3(1)(b) and Article 3(4) of the Merger Regulation, of the whole of Campaign Parent, currently solely controlled by funds managed by GTCR. The concentration is accomplished by way of purchase of securities.

2.

| — | for Blackstone: global asset management and investment firm, |
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for Blackstone: global asset management and investment firm,

| — | for GTCR: private equity investment firm, focused on financial services & technology, healthcare, technology, media & telecommunications and business services industries, |
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for GTCR: private equity investment firm, focused on financial services & technology, healthcare, technology, media & telecommunications and business services industries,

| — | for Campaign Parent: ultimate holding entity of two operational subsidiaries, Simplifi and Advantage, |
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for Campaign Parent: ultimate holding entity of two operational subsidiaries, Simplifi and Advantage,

| — | for Simplifi: technology platform that helps advertisers sell advertisements online, including on the web, the mobile web, in apps and with Connected TV advertising, |
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for Simplifi: technology platform that helps advertisers sell advertisements online, including on the web, the mobile web, in apps and with Connected TV advertising,

| — | for Advantage: provider of enterprise-level software designed for advertising agencies and marketing companies. |
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for Advantage: provider of enterprise-level software designed for advertising agencies and marketing companies.

3.

Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

4.

Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:

M.10402 — Blackstone/GTCR/Campaign Parent

Observations can be sent to the Commission by email, by fax, or by post. Please use the contact details below:

Email: COMP-MERGER-REGISTRY@ec.europa.eu

Fax +32 22964301

Postal address:

| European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

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(2)  OJ C 366, 14.12.2013, p. 5.

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