Exhibit 10.1


 


SUBSCRIPTION AGREEMENT


 


This SUBSCRIPTION AGREEMENT
(this “Subscription Agreement”) is entered into on June 24, 2021, by and between ION Acquisition Corp 2 Ltd., a Cayman
Islands exempted company (the “Company”), and the undersigned subscriber (“Subscriber”).


 


WHEREAS, concurrently with
the execution of this Subscription Agreement, the Company is entering into a definitive agreement with Innovid, Inc., a Delaware corporation
(“Innovid”), and the other parties thereto, providing for a business combination between the Company and Innovid (the
“Merger”) (such agreement, the “Merger Agreement” and the Merger and other transactions contemplated
by the Merger Agreement, collectively, the “Transaction”);


 


WHEREAS, in connection with
the Transaction, each outstanding Class A ordinary share, par value $0.0001 per share, of the Company (the “Class A Ordinary
Shares”) will automatically be converted into one share of Class A Common Stock (as defined below) in connection with the Company’s
domestication as a Delaware corporation immediately prior to the consummation of the Merger (such domestication, the “Domestication”)
(except as the context requires otherwise, all references to “Class A Share” herein shall be deemed to reference to
(i) prior to the Domestication, the Class A Ordinary Shares and (ii) following the Domestication, the Class A Common Stock, as applicable);


 


WHEREAS, in connection with
the Transaction, Subscriber desires to subscribe for and purchase from the Company, following the Domestication and immediately prior
to the consummation of the Merger, that number of shares of Class A Common Stock, par value $0.0001 per share, of the Company (the “Class
A Common Stock”) set forth on the signature page hereto (the “Subscribed Shares”) for a purchase price of
$10.00 per share (the “Per Share Price” and the aggregate of such Per Share Price for all Subscribed Shares being referred
to herein as the “Purchase Price”), and the Company desires to issue and sell to Subscriber the Subscribed Shares in
consideration of the payment of the Purchase Price by or on behalf of Subscriber to the Company; and


 


WHEREAS, on or about the date
of this Subscription Agreement, the Company is entering into subscription agreements (together with other subscription agreements entered
after the date hereof (if any), the “Other Subscription Agreements”; and together with the Subscription Agreement,
the “Subscription Agreements”) with certain other investors (the “Other Subscribers” and together
with Subscriber, the “Subscribers”), pursuant to which such Subscribers have agreed to purchase, following the Domestication
and immediately prior to the Merger, inclusive of the Subscribed Shares, an aggregate amount of 15,000,000 shares of Class A Common Stock,
at the Per Share Price for an aggregate purchase price, inclusive of the Purchase Price, of $150,000,000.


 


NOW, THEREFORE, in consideration
of the foregoing and the mutual representations, warranties and covenants, and subject to the conditions, herein contained, and intending
to be legally bound hereby, the parties hereto hereby agree as follows:


 


Section 1. Subscription.
Subject to the terms and conditions hereof, at the Closing (as defined below), Subscriber hereby irrevocably agrees to subscribe for and
agrees to purchase from the Company, and the Company hereby irrevocably agrees to issue and sell to Subscriber, upon the payment of the
Purchase Price, the Subscribed Shares (such subscription and issuance, the “Subscription”). Subscriber acknowledges
and agrees that, as a result of the Domestication, the Subscribed Shares that will be issued pursuant hereto shall be shares of common
stock in a Delaware corporation (and not shares in a Cayman Islands exempted company).


 




     


     


    

 


Section 2. Closing.


 


(a) The consummation of the
Subscription contemplated hereby (the “Closing”) shall occur on the closing date of the Transaction (the “Closing
Date”), following the Domestication and immediately prior to (and subject to and conditioned upon) the consummation of the Merger.


 


(b) At least five (5) Business
Days before the anticipated Closing Date, the Company shall deliver or cause to be delivered written notice to Subscriber (the “Closing
Notice”) specifying (i) the anticipated Closing Date and (ii) the wire instructions for delivery of the Purchase Price to the
Company. No later than two (2) Business Days prior to the anticipated Closing Date as set forth in the Closing Notice, Subscriber shall
deliver to the Company (A) the Purchase Price for the Subscribed Shares by wire transfer of United States dollars in immediately available
funds to the account specified by the Company in the Closing Notice, such funds to be held by the Company in escrow until the Closing
and (B) such information as is reasonably requested in the Closing Notice in order for the Company to issue the Subscribed Shares to Subscriber
at the Closing. Upon satisfaction (or, if applicable, waiver) of the conditions set forth in this Section 2, the Company shall
deliver to Subscriber (i) at the Closing, the Subscribed Shares in book entry form, free and clear of any liens or other restrictions
(other than those arising under applicable securities laws of any state, federal or foreign governmental authority and the rules and regulations
promulgated thereunder (the “Securities Laws”), in the name of Subscriber (or its nominee in accordance with its delivery
instructions) (and the Purchase Price shall be released from escrow automatically and without further action by the Company or the Subscriber),
and (ii) as promptly as practicable after the Closing, evidence from the Company’s transfer agent of the issuance to Subscriber
of the Subscribed Shares on and as of the Closing Date. Notwithstanding the foregoing two sentences, if Subscriber informs the Company
in writing at least five (5) Business Days prior to Closing Date (1) that it is an investment company registered under the Investment
Company Act of 1940, as amended, (2) that it is advised by an investment adviser subject to regulation under the Investment Advisers Act
of 1940, as amended, or (3) that its internal compliance policies and procedures so require it, then, in lieu of the settlement procedures
in the foregoing two sentences, the following shall apply: Subscriber shall deliver at 8:00 a.m., New York City time, on the Closing Date
(or as soon as practicable following receipt of evidence from the Company’s transfer agent of the issuance to Subscriber of the
Subscribed Shares on and as of the Closing Date) the Purchase Price for the Subscribed Shares by wire transfer of United States dollars
in immediately available funds to the account specified by the Company in the Closing Notice against delivery by the Company to Subscriber
of the Subscribed Shares in book entry form, free and clear of any liens or other restrictions (other than those arising under applicable
Securities Laws), in the name of Subscriber (or its nominee in accordance with its delivery instructions) and evidence from the Company’s
transfer agent of the issuance to Subscriber of the Subscribed Shares on and as of the Closing Date. In the event that the consummation
of the Transaction does not occur within two (2) Business Days after the anticipated Closing Date specified in the Closing Notice, unless
otherwise agreed to in writing by the Company and the Subscriber, the Company shall promptly (but in no event later than five (5) Business
Days after the anticipated Closing Date specified in the Closing Notice) return the entire Purchase Price so delivered by Subscriber to
the Company by wire transfer in immediately available funds to the account specified by Subscriber, and any book entries shall be deemed
cancelled. Notwithstanding such return or cancellation (x) a failure to close on the anticipated Closing Date shall not, by itself, be
deemed to be a failure of any of the conditions to Closing set forth in this Section 2 to be satisfied or waived on or prior to
the Closing Date, and (y) unless and until this Subscription Agreement is terminated in accordance with Section 6 herein, Subscriber
shall remain obligated (A) to redeliver funds to the Company in escrow (if applicable) following the Company’s delivery to and the
receipt by Subscriber of a new Closing Notice in accordance with this Section 2 and (B) to consummate the Closing upon satisfaction
of the conditions set forth in this Section 2. For the purposes of this Subscription Agreement, “Business Day”
means any day other than a Saturday or Sunday, or any other day on which banks located in New York, New York are required or authorized
by law to be closed for business.


 




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(c) The Closing shall be subject
to the satisfaction, or waiver in writing by each of the parties hereto, of the conditions that, on the Closing Date:


 


		(i)	all conditions precedent to the closing of the Transaction shall have been satisfied (as determined by
the parties to the Merger Agreement) or waived in writing by the party to the Merger Agreement with the authority to make such waiver
(other than those conditions which, by their nature, are to be satisfied at the closing of the Transaction pursuant to the Merger Agreement
including to the extent that any such condition is dependent upon the consummation of the purchase and sale of the Subscribed Shares pursuant
to this Subscription Agreement and the Other Subscription Agreements), and the Merger shall be consummated substantially concurrently
with the Closing;



 


		(ii)	no governmental authority shall have enacted, issued, promulgated, enforced or entered any judgment, order,
law, rule or regulation, and no court of competent jurisdiction shall have issued, enforced or entered any judgment or order, which, in
each case, is then in effect and has the effect of making the consummation of the transactions contemplated hereby illegal or otherwise
restraining or prohibiting consummation of the transactions contemplated hereby; and no such governmental authority shall have instituted
a proceeding seeking to impose any such restriction or prohibition that is pending;



 


		(iii)	there shall not have occurred suspension of the qualification of the Class A Shares for offering or sale
or trading the New York Stock Exchange (the “NYSE”) or The Nasdaq Capital Market (“Nasdaq” and each
a “Stock Exchange”) that is continuing (and to the Company’s knowledge, no proceedings are pending for any such
purpose) and the Subscribed Shares shall be approved for listing on the Stock Exchange, subject only to official notice of issuance.



 


(d) Conditions to Closing
of the Company. The obligation of the Company to consummate the Closing shall be subject to the satisfaction or, to the extent permitted
by law, a waiver in writing by the Company of the additional conditions that, on or prior to the Closing Date:


 


		(i)	except as otherwise provided under Section 2(d)(ii), all representations and warranties of Subscriber
contained in this Subscription Agreement shall be true and correct in all material respects (other than representations and warranties
that are qualified as to materiality or material adverse effect, which representations and warranties shall be true and correct in all
respects) at and as of the Closing Date (except to the extent that any such representation and warranty expressly speaks as of an earlier
date, in which case such representation and warranty shall be true and correct in all material respects (other than representations and
warranties that are qualified as to materiality or material adverse effect, which representations and warranties shall be true and correct
in all respects) as of such earlier date) and



 


		(ii)	the representations and warranties of Subscriber contained in Section 4(t) of this Subscription
Agreement shall be true and correct at all times on or prior to the Closing Date, and consummation of the Closing shall constitute a reaffirmation
by Subscriber of such representations and warranties; and



 


		(iii)	Subscriber shall have performed, satisfied and complied in all material respects with all covenants, agreements
and conditions required by this Subscription Agreement to be performed, satisfied or complied with by it at or prior to the Closing.



 




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(e) Conditions to Closing
of the Subscriber. The obligation of Subscriber to consummate the Closing shall be subject to the satisfaction or, to the extent permitted
by law, a waiver in writing by Subscriber of the additional conditions that, on or prior to the Closing Date:


 


		(i)	all representations and warranties of the Company contained in this Subscription Agreement shall be true
and correct in all material respects (other than representations and warranties that are qualified as to materiality or Company Material
Adverse Effect (as defined below), which representations and warranties shall be true and correct in all respects) when made and at and
as of the Closing Date (except to the extent that any such representation or warranty expressly speaks as of an earlier date, in which
case such representation and warranty shall be true and correct in all material respects (other than representations and warranties that
are qualified as to materiality or Company Material Adverse Effect, which representations and warranties shall be true and correct in
all respects) as of such earlier date), ; and



 


		(ii)	the Company shall have performed, satisfied and complied in all material respects with all covenants,
agreements and conditions required by this Subscription Agreement to be performed, satisfied or complied with by it at or prior to the
Closing;



 


		(iii)	there shall not have occurred any suspension of the Subscribed Shares for sale or trading on the NYSE
or Nasdaq that is continuing and, to the Company’s knowledge, no proceedings are pending for any such purpose; and



 


		(iv)	the Merger shall have been or will be consummated substantially concurrently with the Closing;



 


		(v)	the Merger Agreement (as filed with the Commission (as defined below) on or immediately following the
date hereof) shall not have been amended, modified or supplemented in a manner that would reasonably be expected to materially and adversely
affect the economic benefits that Subscriber would reasonably expect to receive under this Subscription Agreement; and



 


		(vi)	there shall have been no amendment, waiver or modification to the Other Subscription Agreements that materially
benefits any Other Subscriber thereunder unless the Subscriber has been offered substantially the same benefits.



 


Prior to or at the Closing, Subscriber shall deliver
all such other information as is reasonably requested in order for the Company to issue the Subscribed Shares to Subscriber, including,
without limitation, the legal name of the person in whose name the Subscribed Shares are to be issued (or the Subscriber’s nominee
in accordance with its delivery instructions) and a duly completed and executed Internal Revenue Service Form W-9 or appropriate Form
W-8.


 




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Section 3. Company Representations
and Warranties. The Company represents and warrants to Subscriber, as of the date hereof and as of the Closing, that:


 


(a) The Company (i) is a corporation
duly organized, validly existing and in good standing under the laws of the Cayman Islands, and, immediately upon Domestication, the state
of Delaware, (ii) has the requisite power and authority to own, lease and operate its properties, to carry on and conduct its business
as it is now being conducted and to enter into, deliver and perform its obligations under this Subscription Agreement, and (iii) is duly
licensed or qualified to conduct its business and, if applicable, is in good standing under the laws of each jurisdiction (other than
its jurisdiction of incorporation) in which the conduct of its business or the ownership of its properties or assets requires such license
or qualification, except, with respect to the foregoing clause (iii), where the failure to be in good standing would not reasonably
be expected to have a Company Material Adverse Effect. For purposes of this Subscription Agreement, a “Company Material Adverse
Effect” means an event, change, development, occurrence, condition or effect with respect to the Company that, individually
or in the aggregate, would reasonably be expected to have a material adverse effect on the legal authority and ability of the Company
to comply with the terms of this Subscription Agreement, including the issuance and sale of the Subscribed Shares, or the Transaction.
For the avoidance of doubt, any restatement of the financial statements of the Company and any amendments to previously filed Commission
reports or delays in filing Commission reports, in connection with the United States Securities and Exchange Commission’s (the “Commission”)
issuance of the Statement on Accounting and Reporting Considerations for Warrants Issued by Special Purpose Acquisition Companies on April
12, 2021 (the “Statement”) or any subsequent related agreements or other guidance from the Commission with respect
to the Statement, shall not be considered to result in a Company Material Adverse Effect.


 


(b) As of the Closing Date,
the Subscribed Shares have been duly authorized and, when issued and delivered to Subscriber against full payment therefor in accordance
with the terms of this Subscription Agreement, the Subscribed Shares will be validly issued, fully paid and non-assessable, free and clear
of all liens or other restrictions (other than those arising under applicable Securities Laws), and will not have been issued in violation
of, or subject to, any preemptive or similar rights created under the Company’s governing and organizational documents or the laws
of its jurisdiction or organization.


 


(c) This Subscription Agreement
has been duly authorized, executed and delivered by the Company, and assuming the due authorization, execution and delivery of the same
by Subscriber, this Subscription Agreement shall constitute the valid and legally binding obligation of the Company, enforceable against
the Company in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium
and similar laws affecting creditors’ rights generally and by the availability of equitable remedies.


 


(d) Assuming the accuracy
of the representations and warranties of Subscriber set forth in Section 4 of this Subscription Agreement, the execution and delivery
of this Subscription Agreement, the issuance and sale of the Subscribed Shares hereunder, the compliance by the Company with all of the
provisions of this Subscription Agreement and the consummation of the transactions contemplated herein will not conflict with or result
in a breach or violation of any of the terms or provisions of, or constitute a default under, or result in the creation or imposition
of any lien, charge or encumbrance upon any of the property or assets of the Company pursuant to the terms of (i) any indenture, mortgage,
deed of trust, loan agreement, lease, license or other agreement or instrument to which the Company is a party or by which the Company
is bound or to which any of the property or assets of the Company is subject, (ii) the organizational documents of the Company, or (iii)
any statute or any judgment, order, rule or regulation of any court or governmental agency or body, domestic or foreign, having jurisdiction
over the Company or any of its properties that, in the case of clauses (i) and (iii), would reasonably be expected to have
a Company Material Adverse Effect.


 


(e) Assuming the accuracy
of the representations and warranties of Subscriber set forth in Section 4 of this Subscription Agreement, the Company is not required
to obtain any consent, waiver, authorization or order of, give any notice to, or make any filing or registration with, any court or other
federal, state, local or other governmental authority, self-regulatory organization (including the Stock Exchange) or other person in
connection with the execution, delivery and performance of this Subscription Agreement (including, without limitation, the issuance of
the Subscribed Shares), other than (i) filings required by applicable state Securities Laws, (ii) the filing with the Commission of the
Registration Statement (as defined below) pursuant to Section 5 below, (iii) filings required by the Commission, (iv) the filing
of a Notice of Exempt Offering of Securities on Form D with the Commission under Regulation D under the Securities Act of 1933, as amended
(the “Securities Act”), if applicable, (v) those required by the Stock Exchange, including with respect to obtaining
stockholder approval, (vi) those required to consummate the Transaction as provided under the Merger Agreement, (vii) the filing of notification
under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, if applicable, (viii) filings required in connection with the Domestication
and (ix) those the failure of which to obtain would not reasonably be expected to have a Company Material Adverse Effect.


 




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(f) Except for such matters
as have not had or would not reasonably be expected to have a Company Material Adverse Effect, there is no (i) suit, action, proceeding
or arbitration before a governmental authority or arbitrator pending, or, to the knowledge of the Company, threatened in writing against
the Company or (ii) judgment, decree, injunction, ruling or order of any governmental authority or arbitrator outstanding against the
Company.


 


(g) Assuming the accuracy
of Subscriber’s representations and warranties set forth in Section 4 of this Subscription Agreement, no registration under
the Securities Act is required for the offer and sale of the Subscribed Shares by the Company to Subscriber.


 


(h) Neither the Company nor
any person acting on its behalf has engaged or will engage in any form of general solicitation or general advertising (within the meaning
of Regulation D) in connection with any offer or sale of the Subscribed Shares. The Subscribed Shares are not being offered in a manner
involving a public offering under, or in a distribution in violation of, the Securities Act or any state securities laws. Neither the
Company nor any person acting on the Company’s behalf has offered or sold or will offer or sell any securities, or has taken or
will take any other action, which would reasonably be expected to subject the offer, issuance or sale of the Subscribed Shares, as contemplated
hereby, to the registration provisions of the Securities Act.


 


(i) Except for placement fees
payable to Morgan Stanley & Co. LLC and Evercore Group L.L.C. (together, the “Placement Agents” and each a “Placement
Agent”), the Company has not paid, and is not obligated to pay, any brokerage, finder’s or other fee or commission solely
in connection with the sale of the Subscribed Shares to Subscriber. No broker, finder or other financial consultant has acted on behalf
of Company in connection with this Subscription Agreement or the transactions contemplated hereby in such a way as to create any direct
liability on Subscriber (other than, for avoidance doubt, as result of being a stockholder of the Company).


 




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(j) As of their respective
dates of filing, all reports required to be filed by the Company with the Commission prior to the date hereof (the “SEC Documents”)
complied in all material respects with the requirements of the Securities Act and the Securities Exchange Act of 1934, as amended (the
“Exchange Act”), and the rules and regulations of the Commission promulgated thereunder as in effect at the time of
filing, and none of the SEC Documents, when filed (or if amended or suspended by a filing prior to the date of this Subscription Agreement
or the Closing, then on the date of the last such amendment or filing), contained any untrue statement of a material fact or omitted to
state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances
under which they were made, not misleading, except that the Company may have improperly accounted for its outstanding warrants as equity
instruments and may be required to restate its previously filed financial statements to reflect the classification of its warrants as
liabilities for accounting purposes and may be required to make other changes to its prior financial statements to reflect other changes
in accounting presentation in each case, in connection with the Staff Statement Accounting and Reporting Considerations for Warrants Issued
by Special Purpose Acquisition Companies issued by the Staff on April 12, 2021 (the “Warrant Accounting Issue”). The
financial statements of the Company included in the SEC Documents comply as to form in all material respects with applicable accounting
requirements and the rules and regulations of the Commission with respect thereto as in effect at the time of filing and fairly present
in all material respects the financial position of the Company as of and for the dates thereof and the results of operations and cash
flows for the periods then ended, subject, in the case of unaudited statements, to normal, year-end audit adjustments, and such consolidated
financial statements have been prepared in conformity with United States generally accepted accounting principles applied on a consistent
basis during the periods involved (“GAAP”) (except for the Warrant Accounting Issue and as may be disclosed therein
or in the notes thereto, and except that the unaudited financial statements may not contain all footnotes required by GAAP). A copy of
each SEC Document is available to each Subscriber via the Commission’s EDGAR system. The Company has timely filed (giving effect
to permissible extensions in accordance with Rule 12b-25 under the Exchange Act) each report, statement, schedule, prospectus, and registration
statement that the Company was required to file with the Commission since its initial registration of the Class A Common Stock with the
Commission. There are no material outstanding or unresolved comments in comment letters from the staff of the Division of Corporation
Finance of the Commission with respect to any of the SEC Documents Notwithstanding anything in this Subscription Agreement to the contrary,
no representation or warranty is made as to the accounting treatment of the Company’s issued and outstanding warrants, or as to
any deficiencies in disclosure (including with respect to internal control over financial reporting or disclosure controls and procedures)
arising from the treatment of such warrants as equity rather than liabilities in the Company’s currently issued financial statements.
Furthermore, Subscriber acknowledges that (i) the Staff of the SEC issued the Statement, (ii) the Company continues to review the Statement
and its implications, including on the financial statements and other information included in its SEC Documents and (iii) any restatement,
revision or other modification of the SEC Documents in connection with such a review of the Statement or any subsequent related agreements
or other guidance from the Staff of the SEC shall be deemed not material for purposes of this Agreement.


 


(k) As of the date hereof,
the authorized share capital of the Company consists of 550,000,000 ordinary shares (“Ordinary Shares”), including
500,000,000 Class A Ordinary Shares and 50,000,000 Class B ordinary shares, par value $0.0001 per share, of the Company (“Class
B Ordinary Shares”), and 5,000,000 preference shares, par value $0.0001 per share, of the Company (“Preference Shares”).
As of the date hereof: (i) 25,300,000 Class A Ordinary Shares, 6,325,000 Class B Ordinary Shares and no Preference Shares were issued
and outstanding; (ii) 3,162,500 warrants, each exercisable to purchase one Class A Ordinary Share at $11.50 per share, and 7,060,000 private
placement warrants, each exercisable to purchase one Class A Ordinary Share at $11.50 per share (together, the “Warrants”),
were issued and outstanding; and (iii) no Ordinary Shares were subject to issuance upon exercise of outstanding options. No Warrants are
exercisable on or prior to the Closing. All (A) issued and outstanding Ordinary Shares have been duly authorized and validly issued, are
fully paid and non-assessable and are not subject to preemptive rights and (B) outstanding Warrants have been duly authorized and validly
issued, are fully paid and are not subject to preemptive rights. As of the date hereof, except as set forth above and pursuant to (1)
this Subscription Agreement and the Other Subscription Agreements, (2) the Merger Agreement or (3) the Forward Purchase Agreements (as
defined below), there are no outstanding options, warrants or other rights to subscribe for, purchase or acquire from the Company any
Ordinary Shares or other equity interests in the Company (collectively, “Equity Interests”) or securities convertible
into or exchangeable or exercisable for Equity Interests. Except as set forth in the Merger Agreement, as of the date hereof, the Company
has no subsidiaries and does not own, directly or indirectly, interests or investments (whether equity or debt) in any person, whether
incorporated or unincorporated. There are no stockholder agreements, voting trusts or other agreements or understandings to which the
Company is a party or by which it is bound relating to the voting of any Equity Interests, other than as contemplated by the Merger Agreement.
Except as described in the SEC Documents, there are no securities or instruments issued by the Company or to which the Company is a party
containing anti-dilution or similar provisions that will be triggered by the Domestication or the issuance of (i) the Subscribed Shares
or (ii) the shares to be issued pursuant to any Other Subscription Agreement. “Forward Purchase Agreements” means (i)
that certain Forward Purchase Agreement, dated as of January 26, 2021, by and among the Company, The Phoenix Insurance Company Ltd., The
Phoenix Insurance Company Ltd. (Nostro) and The Phoenix Excellence Pension and Provident Fund Ltd. and (ii) that certain Forward Purchase
Agreement, dated as of January 26, 2021, by and between the Company and ION Crossover Partners LP, in each case, as amended or amended
and restated from time to time.


 




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(l) The issued and outstanding
Class A Shares are registered pursuant to Section 12(b) of the Exchange Act, and are listed for trading on the Stock Exchange under the
symbol “IACB.” There is no suit, action, proceeding or investigation pending or, to the knowledge of the Company, threatened
against the Company by the applicable Stock Exchange or the Commission with respect to any intention by such entity to deregister the
Class A Shares or prohibit or terminate the listing of the Class A Shares on the Stock Exchange. The Company has taken no action that
is designed to terminate the registration of the Class A Shares under the Exchange Act.


 


(m) Upon consummation of the
Transaction, the issued and outstanding shares of Class A Common Stock will continue to be registered pursuant to Section 12(b) of the
Exchange Act and will be listed for trading on the applicable Stock Exchange.


 


(n) The Company is not, and
immediately after receipt of payment for the Subscribed Shares and consummation of the Transaction, will not be, an “investment
company” within the meaning of the Investment Company Act of 1940, as amended.


 


(o) The Company has not entered
into any subscription agreement, side letter or other agreement with any Other Subscriber or any other investor in connection with such
Other Subscriber’s or investor’s direct or indirect investment in the Company other than (i) the Other Subscription Agreements
and (ii) the Forward Purchase Agreements. The Other Subscription Agreements reflect the same Per Share Price and other terms with respect
to the purchase of the Subscribed Shares that are no more favorable to such Subscriber thereunder than the terms of this Subscription
Agreement, other than terms particular to compliance with any law, regulation or policy specifically applicable to such Other Subscriber
or its affiliates or related funds or in connection with the taxable status of such Other Subscriber or its affiliates or related funds
or other terms that are immaterial to the Subscriber.


 


(p) The Company is in compliance
with all applicable laws and has not received any written communication from a governmental authority that alleges that the Company is
not in compliance with, or is in default or violation of, any applicable law, except where such non-compliance, default or violation would
not, individually or in the aggregate, reasonably be expected to have a Company Material Adverse Effect.


 


Section 4. Subscriber Representations
and Warranties. Subscriber represents and warrants to the Company, as of the date hereof and as of the Closing, that:


 


(a) Subscriber (i) is validly
existing and in good standing under the laws of its jurisdiction of formation or incorporation and (ii) has the requisite power and authority
to enter into and perform its obligations under this Subscription Agreement.


 


(b) This Subscription Agreement
has been duly authorized, executed and delivered by Subscriber, and assuming the due authorization, execution and delivery of the same
by the Company, this Subscription Agreement shall constitute the valid and legally binding obligation of Subscriber, enforceable against
Subscriber in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium
and or other similar laws relating to or affecting creditors’ rights generally and by principles of equity, whether considered at
law or equity, including the availability of equitable remedies.


 




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(c) The execution and delivery
of this Subscription Agreement, the purchase of the Subscribed Shares and the compliance by Subscriber with all of the provisions of this
Subscription Agreement and the consummation of the transactions contemplated herein will not conflict with or result in a breach or violation
of any of the terms or provisions of, or constitute a default under, or result in the creation or imposition of any lien, charge or encumbrance
upon any of the property or assets of Subscriber pursuant to the terms of (i) any indenture, mortgage, deed of trust, loan agreement,
lease, license or other agreement or instrument to which Subscriber is a party or by which Subscriber is bound or to which any of the
property or assets of Subscriber is subject, (ii) the organizational documents of Subscriber, or (iii) any statute or any judgment, order,
rule or regulation of any court or governmental agency or body, domestic or foreign, having jurisdiction over Subscriber or any of its
properties that in the case of clauses (i) and (iii), would reasonably be expected to have a material adverse effect on Subscriber’s
ability to timely consummate the transactions contemplated hereby, including the purchase of the Subscribed Shares.


 


(d) Subscriber (i) is a “qualified
institutional buyer” (as defined in Rule 144A under the Securities Act) or an institutional “accredited investor” (within
the meaning of Rule 501(a) under the Securities Act), in each case, satisfying the applicable requirements set forth on Annex A hereto,
(ii) if an Israeli resident or entity, is an investor in one of the categories listed in the First Addendum to the Israeli Securities
Law, 5728-1968 (the “Israeli Securities Law”) and set forth on Annex A hereto, and by signing below confirms
that it is fully familiar, following advice of its own legal counsel, with the implications of being such an investor who is investing
in the Subscribed Shares, (iii) is acquiring the Subscribed Shares only for its own account and not for the account of others, or if Subscriber
is subscribing for the Subscribed Shares as a fiduciary or agent for one or more investor accounts, each owner of such account is a “qualified
institutional buyer” or an “accredited investor” and Subscriber has full investment discretion with respect to each
such account, and the full power and authority to make the acknowledgements, representations and agreements herein on behalf of each owner
of each such account, and (iv) is not acquiring the Subscribed Shares with a view to, or for offer or sale in connection with, any distribution
thereof in violation of the Securities Act (and has provided the Company with the requested information on Annex A following the
signature page hereto). Subscriber is not an entity formed for the specific purpose of acquiring the Subscribed Shares. Subscriber acknowledges
that the offering meets the exemptions from filing under FINRA Rule 5123(b)(1)(C) or (J).


 


(e) Subscriber acknowledges
and agrees that the Subscribed Shares are being offered in a transaction not involving any public offering within the meaning of the Securities
Act, the Israeli Securities Law and other applicable Securities Laws, that the Subscribed Shares have not been registered under the Securities
Act, the Israeli Securities Law or any other applicable Securities Laws, and that the Company is not required to register the Subscribed
Shares except as set forth in Section 5 of this Subscription Agreement. Subscriber acknowledges and agrees that (A) the Subscribed Shares
may not be offered, resold, transferred, pledged or otherwise disposed of by Subscriber absent an effective registration statement under
the Securities Act, except (i) to the Company or a subsidiary thereof or (ii) pursuant to an applicable exemption from the registration
requirements of the Securities Act (including to non-U.S. persons pursuant to offers and sales that occur solely outside the United States
within the meaning of Regulation S under the Securities Act), or (iii) an ordinary course pledge such as a broker lien over account property
generally, and, in each of clauses (i)-(iii), in accordance with any applicable Securities Laws, (B) the Subscribed Shares may be subject
to transfer restrictions under the Securities Laws, and (C) any certificates or account entries representing the Subscribed Shares shall
contain a restrictive legend to such effect. Subscriber acknowledges and agrees that the Subscribed Shares will be subject to such Securities
Law transfer restrictions, and as a result, Subscriber may not be able to readily resell, transfer, pledge or otherwise dispose of the
Subscribed Shares and may be required to bear the financial risk of an investment in the Subscribed Shares for an indefinite period of
time. Subscriber acknowledges and agrees that the Subscribed Shares will not be immediately eligible for offer, resale, transfer, pledge
or disposition pursuant to Rule 144 promulgated under the Securities Act, as amended (“Rule 144”), until at least one
year following the filing of certain required information with the Commission after the Closing Date. Subscriber acknowledges and agrees
that it has been advised to consult legal counsel prior to making any offer, resale, pledge or transfer of any of the Subscribed Shares.


 




    9


     


    

 


(f) Subscriber acknowledges
that it has not relied on the Placement Agents in connection with its determination as to the legality of its acquisition of the Subscribed
Shares or as to the other matters referred to herein and Subscriber has not relied on any investigation that the Placement Agents, any
of their affiliates or any person acting on their behalf have conducted with respect to the Subscribed Shares, Innovid or the Company.
Subscriber further acknowledges that it has not relied on any information contained in any research reports prepared by the Placement
Agents or any of their affiliates.


 


(g) Subscriber understands
and agrees that Subscriber is purchasing the Subscribed Shares directly from the Company. Subscriber further acknowledges that there have
not been, and Subscriber hereby agrees that it is not relying on, any statements, representations, warranties, covenants or agreements
made to Subscriber by the Company, the Placement Agents, any of their respective affiliates or any control persons, officers, directors,
employees, partners, agents or representatives, any other party to the Transaction or any other person or entity, expressly or by implication,
other than those representations, warranties, covenants and agreements of the Company set forth in this Subscription Agreement.


 


(h) In making its decision
to purchase the Subscribed Shares, Subscriber has relied solely upon independent investigation made by Subscriber. Subscriber acknowledges
and agrees that Subscriber has received such information as Subscriber deems necessary in order to make an investment decision with respect
to the Subscribed Shares, including with respect to the Company, Innovid (and its subsidiaries (collectively, the “Acquired Companies”))
and the Transaction, and made its own assessment and is satisfied concerning the relevant financial, tax and other economic considerations
relevant to Subscriber’s investment in the Subscribed Shares. Without limiting the generality of the foregoing, Subscriber acknowledges
that it has reviewed the Company’s filings with the Commission. Subscriber represents and agrees that Subscriber and Subscriber’s
professional advisor(s), if any, have had the full opportunity to ask such questions, receive such answers and obtain such information
as Subscriber and Subscriber’s professional advisor(s), if any, have deemed necessary to make an investment decision with respect
to the Subscribed Shares. Subscriber acknowledges that certain information provided by the Company was based on projections, and such
projections were prepared based on assumptions and estimates that are inherently uncertain and are subject to a wide variety of significant
business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in
the projections. Subscriber further acknowledges that the information provided to Subscriber was preliminary and subject to change, including
in the registration statement and the proxy statement that the Company intends to file with the Commission (which will include substantial
additional information about the Company, the Acquired Companies and the Transaction and will update and supersede the information previously
provided to Subscriber). Subscriber acknowledges and agrees that none of the Acquired Companies or the Placement Agents or any of their
affiliates or any of such person’s or its affiliate’s control persons, officers, directors, employees or other representatives,
legal counsel, financial advisors, accountants or agents (collectively, “Representatives”) has provided Subscriber
with any information or advice with respect to the Subscribed Shares nor is such information or advice necessary or desired. None of the
Acquired Companies, Placement Agents or any of their respective affiliates or Representatives has made or makes any representation as
to the Company or the Acquired Companies or the quality or value of the Subscribed Shares. In addition, the Placement Agents and their
respective affiliates or Representatives may have acquired, or during the term of this Subscription Agreement may acquire, non-public
information with respect to the Company or the Acquired Companies which Subscriber agrees need not be provided to it. Subscriber further
acknowledges that the Placement Agents and their respective directors, officers, employees, representatives and controlling persons have
made no independent investigation with respect to the Company, the Acquired Companies, the Transaction or the Subscribed Shares or the
accuracy, completeness or adequacy of any information supplied to Subscriber by the Company or any other party to the Transaction. In
connection with the issuance of the Subscribed Shares to Subscriber, none of the Placement Agents or any of their respective affiliates
has acted as a financial advisor or fiduciary to Subscriber.


 




    10


     


    

 


(i) Subscriber became aware
of this offering of the Subscribed Shares solely by means of direct contact between Subscriber and the Company, or their respective representatives
and affiliates, or by means of contact from a Placement Agent, and the Subscribed Shares were offered to Subscriber solely by direct contact
between Subscriber and the Company, or their respective representatives or affiliates, or by means of contact from a Placement Agent.
Subscriber did not become aware of this offering of the Subscribed Shares, nor were the Subscribed Shares offered to Subscriber, by any
other means. Subscriber acknowledges that the Company represents and warrants that the Subscribed Shares (i) were not offered by any form
of general solicitation or general advertising (within the meaning of Regulation D of the Securities Act) and (ii) are not being offered
in a manner involving a public offering under, or in a distribution in violation of, the Securities Act, or any state Securities Laws.


 


(j) Subscriber acknowledges
that it is aware that there are substantial risks incident to the purchase and ownership of the Subscribed Shares, including those set
forth in the SEC Documents. Subscriber has such knowledge and experience in financial and business matters as to be capable of evaluating
the merits and risks of an investment in the Subscribed Shares, and Subscriber has had an opportunity to seek, and has sought, such accounting,
legal, business and tax advice as Subscriber has considered necessary to make an informed investment decision. Subscriber (i) is an institutional
account as defined in FINRA Rule 4512(c), (ii) is a sophisticated investor, experienced in investing in private equity transactions and
capable of evaluating investment risks independently, both in general and with regard to all transactions and investment strategies involving
a security or securities, and (iii) has exercised independent judgment in evaluating its participation in the purchase of the Subscribed
Shares. Subscriber understands and acknowledges that the purchase and sale of the Subscribed Shares hereunder meets (i) the exemptions
from filing under FINRA Rule 5123(b)(1)(A) and (ii) the institutional customer exemption under FINRA Rule 2111(b) is able to sustain a
complete loss on its investment in the Subscribed Shares, has no need for liquidity with respect to its investment in the Subscribed Shares
and has no reason to anticipate any change in circumstances, financial or otherwise, which may cause or require any sale or distribution
of all or any part of the Subscribed Shares.


 


(k) Subscriber has adequately
analyzed and fully considered the risks of an investment in the Subscribed Shares and determined that the Subscribed Shares are a suitable
investment for Subscriber and that Subscriber is able at this time and in the foreseeable future to bear the economic risk of a total
loss of Subscriber’s investment in the Company. Subscriber acknowledges specifically that a possibility of total loss exists.


 


(l) Subscriber understands
and agrees that no federal or state agency has passed upon or endorsed the merits of the offering of the Subscribed Shares or made any
findings or determination as to the fairness of this investment.


 


(m) Subscriber is not (i)
a person or entity named on the List of Specially Designated Nationals and Blocked Persons administered by the U.S. Treasury Department’s
Office of Foreign Assets Control (“OFAC”) or in any Executive Order issued by the President of the United States and
administered by OFAC (“OFAC List”), or a person or entity prohibited by any OFAC sanctions program, (ii) a Designated
National as defined in the Cuban Assets Control Regulations, 31 C.F.R. Part 515, or (iii) a non-U.S. shell bank or providing banking services
indirectly to a non-U.S. shell bank. Subscriber agrees to provide law enforcement agencies, if requested thereby, such records as required
by applicable law, provided that Subscriber is permitted to do so under applicable law. If Subscriber is a financial institution
subject to the Bank Secrecy Act (31 U.S.C. Section 5311 et seq.) (the “BSA”), as amended by the USA PATRIOT Act of
2001 (the “PATRIOT Act”), and its implementing regulations (collectively, the “BSA/PATRIOT Act”),
such Subscriber, directly or indirectly through a third-party administrator, maintains policies and procedures reasonably designed to
comply with applicable obligations under the BSA/PATRIOT Act. To the extent required, Subscriber maintains policies and procedures reasonably
designed for the screening of its investors against the OFAC sanctions programs, including the OFAC List. To the extent required, Subscriber
maintains policies and procedures reasonably designed to ensure that the funds held by Subscriber and used to purchase the Subscribed
Shares were legally derived.


 




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(n) No foreign person (as
defined in 31 C.F.R. Part 800.224) in which the national or subnational governments of a single foreign state have a substantial interest
(as defined in 31 C.F.R. Part 800.244) will acquire a substantial interest in the Company as a result of the purchase and sale of Subscribed
Shares hereunder such that a declaration to the Committee on Foreign Investment in the United States would be mandatory under 31 C.F.R.
Part 800.401, and no foreign person will have control (as defined in 31 C.F.R. Part 800.208) over the Company from and after the Closing
as a result of the purchase and sale of Subscribed Shares hereunder.


 


(o) If Subscriber is an employee
benefit plan that is subject to Title I of ERISA, a plan, an individual retirement account or other arrangement that is subject to section
4975 of the Internal Revenue Code of 1986, as amended (the “Code”) or an employee benefit plan that is a governmental
plan (as defined in section 3(32) of ERISA), a church plan (as defined in section 3(33) of ERISA), a non-U.S. plan (as described in section
4(b)(4) of ERISA) or other plan that is not subject to the foregoing but may be subject to provisions under any other federal, state,
local, non-U.S. or other laws or regulations that are similar to such provisions of ERISA or the Code, or an entity whose underlying assets
are considered to include “plan assets” of any such plan, account or arrangement (each, a “Plan”) subject
to the fiduciary or prohibited transaction provisions of ERISA or section 4975 of the Code, Subscriber represents and warrants that (i)
it has not relied on the Company or any of its respective affiliates (the “Transaction Parties”) for investment advice
on as the Plan’s fiduciary, with respect to its decision to acquire and hold the Subscribed Shares, and none of the Transaction
Parties shall at any time be relied upon as the Plan’s fiduciary with respect to any decision to acquire, continue to hold or transfer
the Subscribed Shares and (ii) the acquisition and holding of the Subscribed Shares will not result in a non-exempt prohibited transaction
under ERISA or Section 4975 of the Code.


 


(p) When required to deliver
payment pursuant to Section 2 of this Subscription Agreement, Subscriber will have sufficient funds to pay the Purchase Price pursuant
to Section 2 of this Subscription Agreement.


 


(q) Subscriber acknowledges
that it is not relying upon, and has not relied upon, any statement, representation or warranty made by any person, firm or corporation
(including, without limitation, the Company, the Placement Agents, Innovid or any of their respective affiliates or any of its or their
respective control persons, officers, directors, employees, agents or representatives), other than the representations, agreements and
warranties of the Company contained in this Subscription Agreement, in making its investment or decision to invest in the Company.


 


(r) No disclosure or offering
document has been prepared by the Placement Agents or any of their affiliates in connection with the offer and sale of the Subscribed
Shares.


 


(s) None of the Placement
Agents nor any of their affiliates nor any control persons, officers, directors, employees, partners, agents or representatives of any
of the foregoing has made any independent investigation with respect to Innovid, the Company or their respective subsidiaries or any of
their respective businesses, or the Subscribed Shares or the accuracy, completeness or adequacy of any information supplied to Subscriber
by the Company.


 


(t) No broker or finder is
entitled to any brokerage or finder’s fee or commission to be paid by Subscriber solely in connection with the sale of the Subscribed
Shares to Subscriber. Subscriber acknowledges that Morgan Stanley & Co. LLC and Evercore Group L.L.C. are acting as the Placement
Agents in connection with the Transaction. Subscriber further acknowledges that Evercore Group L.L.C. is acting as a financial advisor
to Innovid and may receive fees for such services.


 




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(u) At all times on or prior
to the Closing Date, Subscriber has no binding commitment to dispose of, or otherwise transfer (directly or indirectly), any of the Subscribed
Shares.


 


(v) Subscriber hereby agrees
that neither it, nor any person or entity acting on its behalf or pursuant to any understanding with the Subscriber, shall, directly or
indirectly, engage in any hedging activities or execute any Short Sales with respect to the securities of the Company prior to the Closing
or the earlier termination of this Subscription Agreement in accordance with its terms. “Short Sales” shall mean all “short
sales” as defined in Rule 200 of Regulation SHO under the Exchange Act and all types of direct and indirect stock pledges (other
than pledges in the ordinary course of business as part of prime brokerage arrangements), forward sale contracts, options, puts, calls,
swaps and similar arrangements (including on a total return basis), and sales and other transactions through non-U.S. broker dealers or
foreign regulated brokers, in each case, to the extent it has the same economic effect as a “short sale” (as defined in Rule
200 promulgated under Regulation SHO under the Exchange Act). Notwithstanding the foregoing, (x) in case the Subscriber is a multi-managed
investment vehicle whereby separate portfolio managers manage separate portions of such Subscriber’s assets, the representation
set forth above shall only apply with respect to the portion of assets managed by the portfolio manager that made the investment decision
to purchase the Subscribed Shares covered by this Subscription Agreement, so long as the Subscriber has established customary “Chinese
Wall” procedures restricting sharing of information among the portfolio managers and (y) nothing in this Section 4(v) shall
restrict Subscriber’s ability to maintain bona fide hedging positions in respect of the Warrants of the Company held by the Subscriber
as of the date hereof.


 


(w) Except as expressly disclosed
in a Schedule 13D or Schedule 13G (or amendments thereto) filed by Subscriber with the Commission with respect to the beneficial ownership
of the Company’s outstanding securities prior to the date hereof, Subscriber is not currently (and at all times through Closing
will refrain from being or becoming) a member of a “group” (within the meaning of Section 13(d)(3) or Section 14(d)(2) of
the Exchange Act, or any successor provision), including any group acting for the purpose of acquiring, holding or disposing of equity
securities of the Company (within the meaning of Rule 13d-5(b)(1) under the Exchange Act).


 


(x) Subscriber will not acquire
a substantial interest (as defined in 31 C.F.R. Part 800.244) in the Company as a result of the purchase and sale of the Subscribed Shares.


 


(y) Subscriber acknowledges
its obligations under applicable Securities Laws with respect to the treatment of non-public information relating to the Company.


 




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Section 5. Registration of
Subscribed Shares.


 


(a) The Company agrees that,
within thirty (30) calendar days following the Closing Date, the Company will submit to or file with the Commission (at the Company’s
sole cost and expense) a registration statement registering the resale of the Subscribed Shares (the “Registration Statement”),
and the Company shall use its commercially reasonable efforts to have the Registration Statement declared effective as soon as practicable
after the filing thereof, but in any event no later than sixty (60) calendar days after the Closing Date (the “Effectiveness
Deadline”); provided, that the Effectiveness Deadline shall be extended to one hundred twenty (120) calendar days after
the Closing Date if the Registration Statement is reviewed by, and comments thereto are provided from, the Commission; provided,
further, that the Company shall have the Registration Statement declared effective within ten (10) Business Days after the date
the Company is notified (orally or in writing, whichever is earlier) by the staff of the Commission that the Registration Statement will
not be “reviewed” or will not be subject to further review; provided, further, that (i) if the Effectiveness
Deadline falls on a Saturday, Sunday or other day that the Commission is closed for business, the Effectiveness Deadline shall be extended
to the next Business Day on which the Commission is open for business and (ii) if the Commission is closed for operations due to a government
shutdown, the Effectiveness Deadline shall be extended by the same number of Business Days that the Commission remains closed for. The
Company shall provide a draft of the Registration Statement to the Subscriber for review at least two (2) Business Days in advance of
the date of filing the Registration Statement with the Commission (the “Filing Date”), and Subscriber shall provide
any comments on the Registration Statement to the Company no later than the day immediately preceding the Filing Date. Unless otherwise
agreed to in writing by the Subscriber prior to the filing of the Registration Statement, the Subscriber shall not be identified as a
statutory underwriter in the Registration Statement; provided, that if the Commission requests that Subscriber be identified as
a statutory underwriter in the Registration Statement, Subscriber will have the option, in its sole and absolute discretion, to either
(i) have the opportunity to withdraw from the Registration Statement upon its prompt written request to the Company, in which case the
Company’s obligation to register the Subscribed Shares will be deemed satisfied or (ii) be included as such in the Registration
Statement. Notwithstanding the foregoing, if the Commission prevents the Company from including any or all of the shares proposed to be
registered under the Registration Statement due to limitations on the use of Rule 415 of the Securities Act for the resale of the Subscribed
Shares by the applicable stockholders or otherwise, such Registration Statement shall register for resale such number of Subscribed Shares
which is equal to the maximum number of Subscribed Shares as is permitted by the Commission. In such event, the number of Subscribed Shares
or other shares to be registered for each selling stockholder named in the Registration Statement shall be reduced pro rata among all
such selling stockholders and as promptly as practicable after being permitted to register additional shares under Rule 415 under the
Securities Act, the Company shall amend the Registration Statement or file one or more new Registration Statement(s) (such amendment or
new Registration Statement shall also be deemed to be “Registration Statement” hereunder) to register such additional
Subscribed Shares and cause such amendment or Registration Statement(s) to become effective as promptly as practicable after the filing
thereof, but in any event no later than thirty (30) calendar days after the filing of such Registration Statement (the “Additional
Effectiveness Deadline”); provided, that the Additional Effectiveness Deadline shall be extended to one hundred twenty
(120) calendar days after the filing of such Registration Statement if such Registration Statement is reviewed by, and comments thereto
are provided from, the Commission; provided, further that the Company shall have such Registration Statement declared effective within
ten (10) Business Days after the date the Company is notified (orally or in writing, whichever is earlier) by the staff of the Commission
that such Registration Statement will not be “reviewed” or will not be subject to further review; provided, further that (i)
if such day falls on a Saturday, Sunday or other day that the Commission is closed for business, the Additional Effectiveness Deadline
shall be extended to the next Business Day on which the Commission is open for business and (ii) if the Commission is closed for operations
due to a government shutdown, the Effectiveness Deadline shall be extended by the same number of Business Days that the Commission remains
closed for. Any failure by the Company to file a Registration Statement by the Effectiveness Deadline or Additional Effectiveness Deadline
shall not otherwise relieve the Company of its obligations to file or effect a Registration Statement as set forth in this Section
5.


 






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(b) The Company agrees that,
except for such times as the Company is permitted hereunder to suspend the use of the prospectus forming part of a Registration Statement,
the Company will use its commercially reasonable efforts to cause such Registration Statement to remain effective with respect to Subscriber,
including to prepare and file any post-effective amendment to such Registration Statement or a supplement to the related prospectus such
that the prospectus will not include any untrue statement or a material fact or omit to state any material fact necessary to make the
statements therein, in light of the circumstances under which they were made, not misleading, until the earlier of (i) two (2) years from
the effective date of the Registration Statement, (ii) the date on which all of the Subscribed Shares shall have been sold or (iii) on
the first date on which the Subscriber can sell all of its Subscribed Shares (or shares received in exchange therefor) under (A) Rule
144 of the Securities Act without limitation as to the manner of sale or the amount of such securities that may be sold and without the
requirement for the Company to be in compliance with the current public information required under Rule 144(c)(1) (or Rule 144(i)(2),
if applicable) and/or (B) pursuant to another exemption from registration, and the Company shall use its commercially reasonable efforts
to obtain the withdrawal of any order suspending the effectiveness of any Registration Statement as soon as reasonably practicable. For
so long as the Registration Statement shall remain effective, the Company will use commercially reasonable efforts to file all reports,
and provide all customary and reasonable cooperation, necessary to enable Subscriber to resell Subscribed Shares pursuant to the Registration
Statement, qualify the Subscribed Shares for listing on the applicable stock exchange on which the Company’s Common Stock are then
listed and update or amend the Registration Statement as necessary to include Subscribed Shares. The Company will use its commercially
reasonable efforts to, for so long as the Subscriber holds Subscribed Shares, make and keep public information available (as those terms
are understood and defined in Rule 144) and file with the Commission in a timely manner all reports and other documents required of the
Company under the Exchange Act so long as the Company remains subject to such requirements to enable the Subscriber to resell the Subscribed
Shares pursuant to Rule 144. The Subscriber agrees to disclose its beneficial ownership, as determined in accordance with Rule 13d-3 of
the Exchange Act, of Subscribed Shares to the Company (or its successor) upon reasonable request to assist the Company in making the determination
described above.


 


(c) In addition, in connection
with any sale, assignment, transfer or other disposition of the Subscribed Shares by the Subscriber pursuant to Rule 144 or pursuant to
any other exemption under the Securities Act such that the Subscribed Shares held by the Subscriber become freely tradable and upon compliance
by the Subscriber with the requirements of this Section 5(c), if requested by the Subscriber, the Company shall use commercially reasonable
efforts to cause the transfer agent for the Subscribed Shares (the “Transfer Agent”) to remove any restrictive legends
related to the book entry account holding such Subscribed Shares and make a new, unlegended entry for such book entry Subscribed Shares
sold or disposed of without restrictive legends within three (3) trading days of any such request therefor from the Subscriber, provided
that the Company and the Transfer Agent have timely received from the Subscriber customary representations and other documentation reasonably
acceptable to the Company and the Transfer Agent in connection therewith. Subject to receipt from the Subscriber by the Company and the
Transfer Agent of customary representations and other documentation reasonably acceptable to the Company and the Transfer Agent in connection
therewith, including, if required by the Transfer Agent, an opinion of the Company’s counsel, in a form reasonably acceptable to
the Transfer Agent, to the effect that the removal of such restrictive legends in such circumstances may be effected under the Securities
Act, the Subscriber may request that the Company remove any legend from the book entry position evidencing its Subscribed Shares following
the earliest of such time as such Subscribed Shares (i) (x) are subject to or (y) have been or are about to be sold or transferred pursuant
to an effective registration statement, (ii) have been or are about to be sold pursuant to Rule 144, or (iii) are eligible for resale
under Rule 144(b)(1) or any successor provision without the requirement for the Company to be in compliance with the current public information
requirement under Rule 144 and without volume or manner-of-sale restrictions applicable to the sale or transfer of such Subscribed Shares.
If restrictive legends are no longer required for such Subscribed Shares pursuant to the foregoing, the Company shall, in accordance with
the provisions of this Section 5(c) and within three (3) trading days of any request therefor from the Subscriber accompanied by
such customary and reasonably acceptable representations and other documentation referred to above establishing that restrictive legends
are no longer required, deliver to the Transfer Agent, and, if required, the Company’s legal counsel irrevocable instructions that
the Transfer Agent shall make a new, unlegended entry for such book entry Subscribed Shares. The Company shall be responsible for the
fees of its Transfer Agent and all DTC fees associated with such issuance.


 




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(d) The Company’s obligations
to include the Subscribed Shares in the Registration Statement are contingent upon Subscriber furnishing in writing to the Company a completed
selling stockholder questionnaire in customary form that contains such information regarding Subscriber, the securities of the Company
held by Subscriber and the intended method of disposition of the Subscribed Shares as shall be reasonably requested by the Company to
effect the registration of the Subscribed Shares, and Subscriber shall execute such documents in connection with such registration as
the Company may reasonably request that are customary of a selling stockholder in similar situations, including providing that the Company
shall be entitled to postpone and suspend the effectiveness or use of the Registration Statement (i) as permitted hereunder and (ii) as
may be necessary in connection with the preparation and filing of a post-effective amendment to the Registration Statement following the
filing of the Company’s Annual Report on Form 10-K for its first completed fiscal year following the effective date of the Registration
Statement; provided, that the Company shall request such information from Subscriber, including the selling stockholder questionnaire,
at least five (5) Business Days prior to the anticipated filing date of the Registration Statement. In the case of the registration effected
by the Company pursuant to this Subscription Agreement, the Company shall, upon reasonable request, inform Subscriber as to the status
of such registration. Subscriber shall not be entitled to use the Registration Statement for an underwritten offering of Subscribed Shares.
Notwithstanding anything to the contrary contained herein, the Company may delay or postpone filing of such Registration Statement, and
from time to time require Subscriber not to sell under the Registration Statement or suspend the use or effectiveness of any such Registration
Statement, if it determines in good faith that (i) upon advice of legal counsel, in order for the registration statement to not contain
a material misstatement or omission, an amendment thereto would be needed, or (ii) such filing or use would reasonably be expected to
materially affect a bona fide business or financing transaction of the Company that would require additional disclosure by the Company
of material information or (iii) would reasonably be expected to require premature disclosure of information that would materially adversely
affect the Company that the Company has a bona fide business purpose for keeping confidential (each such circumstance, a “Suspension
Event”); provided, that, (w) the Company shall not so delay filing or so suspend the use of the Registration Statement for a
period of more than forty-five (45) consecutive days or more than two (2) times in any three hundred sixty (360) day period and (x) the
Company shall use commercially reasonable efforts to make such registration statement available for the sale by the Subscriber of such
securities as soon as practicable thereafter. In connection with the foregoing, Subscriber shall not be required to execute any separate
lock-up or similar agreement or otherwise be subject to any contractual restriction on the ability to transfer the Subscribed Shares.


 


(e) Upon receipt of any written
notice from the Company (which notice shall not contain any material non-public information regarding the Company other than to the extent
that providing notice to Subscriber of the events listed in clauses (i) through (iii) below constitutes material non-public information
regarding the Company of the happening of (i) an issuance by the Commission of any stop order suspending the effectiveness of any Registration
Statement or the initiation of any proceedings for such purpose, which notice shall be given no later than three (3) Business Days from
the date of such event, (ii) any Suspension Event during the period that the Registration Statement is effective, which notice shall be
given no later than three (3) Business Days from the date of such Suspension Event, or (iii) if as a result of a Suspension Event the
Registration Statement or related prospectus contains any untrue statement of a material fact or omits to state any material fact required
to be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made (in the case
of the prospectus) not misleading, the Subscriber agrees that (1) it will immediately discontinue offers and sales of the Subscribed Shares
under the Registration Statement (excluding, for the avoidance of doubt, sales conducted pursuant to Rule 144) until the Subscriber receives
copies of a supplemental or amended prospectus (which the Company agrees to promptly prepare) that corrects the misstatement(s) or omission(s)
referred to above and receives notice that any post-effective amendment has become effective or unless otherwise notified by the Company
that it may resume such offers and sales, and (2) it will maintain the confidentiality of any information included in such written notice
delivered by the Company unless otherwise required by law, subpoena or regulatory request or requirement. Notwithstanding anything to
the contrary herein, the Company shall use commercially reasonable efforts to cause its transfer agent to deliver unlegended Subscribed
Shares to a transferee of the Subscriber in connection with any sale of the Subscribed Shares with respect to which the Subscriber has
entered into a contract for sale prior to Subscriber’s receipt of the notice of a suspension of the Registration Statement and which
has not yet settled. If so directed by the Company, the Subscriber will deliver to the Company or, in the Subscriber’s sole discretion
destroy, all copies of the prospectus covering the Subscribed Shares in the Subscriber’s possession; provided, however, that this
obligation to deliver or destroy all copies of the prospectus covering the Subscribed Shares shall not apply (w) to the extent the Subscriber
is required to retain a copy of such prospectus (A) in order to comply with applicable legal, regulatory, self-regulatory or professional
requirements or (B) in accordance with a bona fide pre-existing document retention policy or (x) to copies stored electronically on archival
servers as a result of automatic data back-up.


 




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(f) For purposes of this Section
5 of this Subscription Agreement, (i) “Subscribed Shares” shall mean, as of any date of determination, the Subscribed
Shares (as defined in the recitals to this Subscription Agreement) and any other equity security issued or issuable with respect to the
Subscribed Shares by way of share split, dividend, distribution, recapitalization, merger, exchange, or replacement, and (ii) “Subscriber”
shall include any affiliate of the Subscriber to which the rights under this Section 5 shall have been duly assigned.


 


(g) The Company shall indemnify
and hold harmless Subscriber (to the extent a seller under the Registration Statement), the officers, directors, members, managers, partners,
agents, advisers and employees of Subscriber, each person who controls Subscriber (within the meaning of Section 15 of the Securities
Act or Section 20 of the Exchange Act) and the officers, directors, members, managers, partners, agents and employees of each such controlling
person, to the fullest extent permitted by applicable law, from and against any and all losses, claims, damages, liabilities, costs (including,
without limitation, reasonable and documented external attorneys’ fees of one law firm) and documented expenses (collectively, “Losses”)
that arise out of or are based upon (i) any untrue or alleged untrue statement of a material fact contained in the Registration Statement,
any prospectus included in the Registration Statement or any form of prospectus or in any amendment or supplement thereto or in any preliminary
prospectus, or arising out of or relating to any omission or alleged omission to state a material fact required to be stated therein or
necessary to make the statements therein (in the case of any prospectus or form of prospectus or supplement thereto, in light of the circumstances
under which they were made) not misleading or (ii) any violation or alleged violation by the Company of the Securities Act, Exchange Act
or any state securities law or any rule or regulation thereunder, in connection with the performance of its obligations under this Section
5, except to the extent that untrue statements, alleged untrue statements, omissions or alleged omissions are based upon information regarding
Subscriber furnished in writing to the Company by or on behalf of Subscriber expressly for use therein or Subscriber has omitted a material
fact from such information. The Company shall notify Subscriber promptly of the institution, threat or assertion of any proceeding arising
from or in connection with the transactions contemplated by this Section 5 of which the Company is aware. Such indemnity shall remain
in full force and effect regardless of any investigation made by or on behalf of an indemnified party and shall survive the transfer of
the Subscribed Shares by Subscriber. Notwithstanding the forgoing, the Company’s indemnification obligations shall not apply to
amounts paid in settlement of any Losses or action if such settlement is effected without the prior written consent of the Company (which
consent shall not be unreasonably withheld, conditioned or delayed).


 


(h) Subscriber shall, severally
and not jointly with any Other Subscriber in the offering contemplated by this Subscription Agreement, indemnify and hold harmless the
Company, its directors, officers, agents and employees, each person who controls the Company (within the meaning of Section 15 of the
Securities Act and Section 20 of the Exchange Act), and the directors, officers, agents or employees of such controlling persons, to the
fullest extent permitted by applicable law, from and against all Losses arising out of or based upon any untrue or alleged untrue statement
of a material fact contained in any Registration Statement, any prospectus included in the Registration Statement, or any form of prospectus,
or in any amendment or supplement thereto or in any preliminary prospectus, or arising out of or relating to any omission or alleged omission
of a material fact required to be stated therein or necessary to make the statements therein (in the case of any prospectus, or any form
of prospectus or supplement thereto, in light of the circumstances under which they were made) not misleading to the extent, but only
to the extent, that such untrue statements, alleged untrue statements, omissions or alleged omissions are based upon information regarding
Subscriber furnished in writing to the Company by or on behalf of Subscriber expressly for use therein. In no event shall the liability
of Subscriber be greater in amount than the dollar amount of the net proceeds received by Subscriber upon the sale of the Subscribed Shares
giving rise to such indemnification obligation. Notwithstanding the forgoing, Subscriber indemnification obligations shall not apply to
amounts paid in settlement of any Losses or action if such settlement is effected without the prior written consent of Subscriber (which
consent shall not be unreasonably withheld, conditioned or delayed).


 




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(i) Any person or entity entitled
to indemnification herein shall (i) give prompt written notice to the indemnifying party of any claim with respect to which it seeks indemnification
(provided that the failure to give prompt notice shall not impair any person’s or entity’s right to indemnification hereunder
to the extent such failure has not prejudiced the indemnifying party) and (ii) unless in such indemnified party’s reasonable judgment
a conflict of interest between such indemnified and indemnifying parties may exist with respect to such claim, permit such indemnifying
party to assume the defense of such claim with counsel reasonably satisfactory to the indemnified party. If such defense is assumed, the
indemnifying party shall not be subject to any liability for any settlement made by the indemnified party without its consent (but such
consent shall not be unreasonably withheld, conditioned or delayed). An indemnifying party who is not entitled to, or elects not to, assume
the defense of a claim shall not be obligated to pay the fees and expenses of more than one counsel for all parties indemnified by such
indemnifying party with respect to such claim, unless in the reasonable judgment of any indemnified party a conflict of interest may exist
between such indemnified party and any other of such indemnified parties with respect to such claim. No indemnifying party shall, without
the consent of the indemnified party, consent to the entry of any judgment or enter into any settlement which cannot be settled in all
respects by the payment of money (and such money is so paid by the indemnifying party pursuant to the terms of such settlement), which
settlement shall not include a statement or admission of fault and culpability on the part of such indemnified party, and which settlement
shall include as an unconditional term thereof the giving by the claimant or plaintiff to such indemnified party of a release from all
liability in respect to such claim or litigation.


 


(j) The indemnification provided
for under this Subscription Agreement shall remain in full force and effect regardless of any investigation made by or on behalf of the
indemnified party or any officer, director or controlling person or entity of such indemnified party and shall survive the transfer of
securities.


 


(k) If the indemnification
provided under this Section 5 from the indemnifying party is unavailable or insufficient to hold harmless an indemnified party
in respect of any losses, claims, damages, liabilities and out-of-pocket expenses referred to herein, then the indemnifying party, in
lieu of indemnifying the indemnified party, shall contribute to the amount paid or payable by the indemnified party as a result of such
losses, claims, damages, liabilities and out-of-pocket expenses in such proportion as is appropriate to reflect the relative fault of
the indemnifying party and the indemnified party, as well as any other relevant equitable considerations; provided, however,
that the liability of the Subscriber shall be limited to the net proceeds received by such Subscriber from the sale of Subscribed Shares
giving rise to such indemnification obligation. The relative fault of the indemnifying party and indemnified party shall be determined
by reference to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact
or omission or alleged omission to state a material fact, was made by (or not made by, in the case of an omission), or relates to information
supplied by (or not supplied by, in the case of an omission), such indemnifying party or indemnified party, and the indemnifying party’s
and indemnified party’s relative intent, knowledge, access to information and opportunity to correct or prevent such action. The
amount paid or payable by a party as a result of the losses or other liabilities referred to above shall be deemed to include, subject
to the limitations set forth in this Section 5, any legal or other fees, charges or out-of-pocket expenses reasonably incurred
by such party in connection with any investigation or proceeding. No person guilty of fraudulent misrepresentation (within the meaning
of Section 11(f) of the Securities Act) shall be entitled to contribution pursuant to this Section 5(j) from any person or entity
who was not guilty of such fraudulent misrepresentation. Notwithstanding anything to the contrary herein, in no event will any party be
liable for consequential, special, exemplary or punitive damages in connection with this Subscription Agreement or the transactions contemplated
hereby.


 




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Section 6. Termination.
This Subscription Agreement shall terminate and be void and of no further force and effect, and all rights and obligations of the parties
hereunder shall terminate without any further liability on the part of any party in respect thereof, upon the earliest to occur of (a)
such date and time as the Merger Agreement is validly terminated in accordance with its terms, (b) upon the mutual written agreement of
the parties hereto to terminate this Subscription Agreement, and (c) the Termination Date (as defined in the Merger Agreement as in effect
as of the date hereof and without giving effect to any subsequent amendment, modification or waiver to such Termination Date provisions
of the Merger Agreement on or after the date hereof), if the Closing has not occurred by such date other than as a result of any breach
of Company’s or Subscriber’s obligations hereunder as applicable, provided, that nothing herein will relieve any party
from liability for any willful breach hereof prior to the time of termination, and each party will be entitled to any remedies at law
or in equity to recover losses, liabilities or damages arising from such breach. The Company shall notify Subscriber of the termination
of the Merger Agreement promptly after the termination thereof. Upon the termination hereof in accordance with this Section 6,
any monies paid by Subscriber to the Company in connection herewith shall promptly (and in any event within one (1) Business Day) be returned
in full to Subscriber by wire transfer of U.S. dollars in immediately available funds to the account specified by Subscriber, without
any deduction for or on account of any tax withholding, charges or set-off, whether or not the Transaction shall have been consummated.


 


Section 7. Trust Account
Waiver. Subscriber hereby acknowledges that, as described in the Company’s prospectus relating to its initial public offering
(the “IPO”) dated February 10, 2021 available at www.sec.gov, the Company has established a trust account (the “Trust
Account”) containing the proceeds of IPO and from certain private placements occurring simultaneously with the IPO (including
interest accrued from time to time thereon) for the benefit of the Company, its public stockholders and certain other parties (including
the underwriters of the IPO). For and in consideration of the Company entering into this Subscription Agreement, and for other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Subscriber hereby (a) agrees that it does not now
and shall not at any time hereafter have any right, title, interest or claim of any kind in or to any assets held in the Trust Account,
and shall not make any claim against the Trust Account, in each case, arising out or as a result of, in connection with or relating in
any way to this Subscription Agreement, and regardless of whether such claim arises based on contract, tort, equity or any other theory
of legal liability (any and all such claims are collectively referred to hereafter as the “Released Claims”), (b) irrevocably
waives any Released Claims that it may have against the Trust Account now or in the future as a result of, or arising out of, this Subscription
Agreement, and (c) will not seek recourse against the Trust Account as a result of, in connection with or relating in any way to this
Subscription Agreement; provided, however, that nothing in this Section 7 shall be deemed to limit Subscriber’s
right to distributions from the Trust Account in accordance with the Company’s certificate of incorporation in respect of any redemptions
by Subscriber in respect of Class A Common Stock acquired by any means other than pursuant to this Subscription Agreement.


 


Section 8. Miscellaneous.


 


(a) All notices, requests,
demands, claims, and other communications hereunder shall be in writing. Any notice, request, demand, claim, or other communication hereunder
shall be deemed duly given (i) when delivered personally to the recipient, (ii) when sent by electronic mail, with no mail undeliverable
or other rejection notice, on the date of transmission to such recipient, if sent on a Business Day prior to 5:00 p.m. New York City time,
or on the Business Day following the date of transmission, if sent on a day that is not a Business Day or after 5:00 p.m. New York City
time on a Business Day, (iii) one (1) Business Day after being sent to the recipient via overnight mail by reputable overnight courier
service (charges prepaid), or (iv) four (4) Business Days after being mailed to the recipient by certified or registered mail, return
receipt requested and postage prepaid, and, in each case, addressed to the intended recipient at its address specified on the signature
page hereof or to such electronic mail address or address as subsequently modified by written notice given in accordance with this Section
8(a). A courtesy electronic copy of any notice sent by methods (i), (iii), or (iv) above shall also be sent to the recipient via electronic
mail if an electronic mail address is provided in the applicable signature page hereof or to an electronic mail address as subsequently
modified by written notice given in accordance with this Section 8(a).


 




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(b) Subscriber acknowledges
that the Company is entitled to and will rely on the acknowledgments, understandings, agreements, representations and warranties of Subscriber
contained in this Subscription Agreement. Subscriber acknowledges and agrees that the Placement Agents and others are entitled to and
will rely on the acknowledgments, understandings, agreements, representations and warranties of Subscriber contained in Section 4 of this
Subscription Agreement. Prior to the Closing, Subscriber agrees to promptly notify the Company and the Placement Agents if it becomes
aware that any of the acknowledgments, understandings, agreements, representations and warranties of Subscriber set forth herein are no
longer accurate in all material respects. The Company acknowledges that Subscriber and the Placement Agents will rely on the acknowledgments,
understandings, agreements, representations and warranties of the Company contained in this Subscription Agreement. Prior to the Closing,
the Company agrees to promptly notify Subscriber and the Placement Agents if it becomes aware that any of the acknowledgments, understandings,
agreements, representations and warranties of the Company set forth herein are no longer accurate in all material respects.


 


(c) Each of the Company, the
Placement Agents and Subscriber is irrevocably authorized to produce this Subscription Agreement or a copy hereof to any interested party
in any administrative or legal proceeding or official inquiry with respect to the matters covered hereby.


 


(d) Each party hereto shall
pay all of its own expenses in connection with this Subscription Agreement and the transactions contemplated herein.


 


(e) Neither this Subscription
Agreement nor any rights that may accrue to the parties hereunder (other than the Subscribed Shares acquired hereunder and the rights
set forth in Section 5 hereof) may be transferred or assigned by Subscriber. Neither this Subscription Agreement nor any rights
that may accrue to the Company hereunder may be transferred or assigned (provided that, for the avoidance of doubt, the Company
may transfer the Subscription Agreement and its rights hereunder solely in connection with the consummation of the Domestication and/or
the Merger and, with the prior written consent of Innovid, exclusively to another entity under the control of, or under common control
with, the Company). Notwithstanding the foregoing, Subscriber may assign its rights and obligations under this Subscription Agreement
to one or more of its affiliates or to another investment fund or account managed or advised by the same investment manager who acts on
behalf of Subscriber or, with the Company’s prior written consent, to another person; provided, that in the case of any such
assignment, the assignee(s) shall become a Subscriber hereunder and have the rights and obligations and be deemed to make the representations
and warranties of Subscriber provided for herein to the extent of such assignment and provided further that no such assignment
shall relieve the assigning Subscriber of its obligations hereunder if any such assignee fails to perform such obligations, unless the
Company has given its prior written consent to such relief.


 


(f) All the agreements, representations
and warranties made by each party hereto in this Subscription Agreement shall survive the Closing, in each case, until the expiration
of any statute of limitations under applicable law.


 




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(g) The Company may request
from Subscriber such additional information as the Company may reasonably deem necessary to evaluate the eligibility of Subscriber to
acquire the Subscribed Shares and to register the Subscribed Shares for resale, and Subscriber shall promptly provide such information
as may be reasonably requested, to the extent readily available and to the extent consistent with its internal policies and procedures;
provided, that the Company agrees to keep any such information provided by Subscriber confidential, except (A) as required by the
federal Securities Laws, (B) to the extent such disclosure is required by other laws, rules or regulations, at the request of the staff
of the Commission or regulatory agency or under the regulations of the Stock Exchange and (C) the Company shall be allowed to convey such
information to the Placement Agents and the Placement Agents shall keep the information confidential, expect as may be required by applicable
law, rule regulation or in connection with any legal proceeding or regulatory request. Subscriber acknowledges that the Company may file
a form of this Subscription Agreement with the Commission as an exhibit to a current or periodic report of the Company or a registration
statement of the Company.


 


(h) This Subscription Agreement
may not be amended, modified or waived except by an instrument in writing, signed by each of the parties hereto; provided that such amendment,
modification or waiver shall only be effective upon delivery to the parties hereto of the written consent of Innovid.


 


(i) This Subscription Agreement
constitutes the entire agreement, and supersedes all other prior agreements, understandings, representations and warranties, both written
and oral, among the parties, with respect to the subject matter hereof.


 


(j) Except as otherwise provided
herein, this Subscription Agreement is intended for the benefit of the parties hereto and their heirs, executors, administrators, successors,
legal representatives, and permitted assigns and is not for the benefit of, nor may any provision hereof be enforced by, any other person.
Except as set forth in Section 5, Section 8(b), Section 8(c) and this Section 8(j) with respect to the persons
specifically referenced therein, this Subscription Agreement shall not confer any rights or remedies upon any person other than the parties
hereto, and their respective successors and assigns, and the parties hereto acknowledge that such persons so referenced are third party
beneficiaries of this Subscription Agreement for the purposes of, and to the extent of, the rights granted to them, if any, pursuant to
the applicable provisions; provided that, notwithstanding anything herein to the contrary, Innovid is an express third-party beneficiary
of the proviso set forth in Section 8(h) of this Subscription Agreement.


 


(k) The parties hereto acknowledge
and agree that (i) this Subscription Agreement is being entered into in order to induce the Company to execute and deliver the Merger
Agreement and (ii) irreparable damage would occur in the event that any of the provisions of this Subscription Agreement were not performed
in accordance with their specific terms or were otherwise breached and that money or other legal remedies would not be an adequate remedy
for such damage. It is accordingly agreed that the parties shall be entitled to equitable relief, including in the form of an injunction
or injunctions to prevent breaches or threatened breaches of this Subscription Agreement and to enforce specifically the terms and provisions
of this Subscription Agreement, this being in addition to any other remedy to which such party is entitled at law, in equity, in contract,
in tort or otherwise. The parties hereto acknowledge and agree that the Company shall be entitled to specifically enforce Subscriber’s
obligations to fund the Subscription and the provisions of the Subscription Agreement, in each case, on the terms and subject to the conditions
set forth herein. The parties hereto further acknowledge and agree: (x) to waive any requirement for the security or posting of any bond
in connection with any such equitable remedy; (y) not to assert that a remedy of specific enforcement pursuant to this Section 8(k) is
unenforceable, invalid, contrary to applicable law or inequitable for any reason; and (z) to waive any defenses in any action for specific
performance, including the defense that a remedy at law would be adequate.


 


(l) If any provision of this
Subscription Agreement shall be invalid, illegal or unenforceable, the validity, legality or enforceability of the remaining provisions
of this Subscription Agreement shall not in any way be affected or impaired thereby and shall continue in full force and effect, so long
as this Subscription Agreement as so modified continues to express, without material change, the original intentions of the parties as
to the subject matter hereof and the prohibited nature, invalidity or unenforceability of the provision(s) in question does not substantially
impair the respective expectations or reciprocal obligations of the parties or the practical realization of the benefits that would otherwise
be conferred upon the parties. The parties will endeavor in good faith negotiations to replace the prohibited, invalid or unenforceable
provision(s) with a valid provision(s), the effect of which comes as close as possible to that of the prohibited, invalid or unenforceable
provision(s).


 






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(m) No failure or delay by
a party hereto in exercising any right, power or remedy under this Subscription Agreement, and no course of dealing between the parties
hereto, shall operate as a waiver of any such right, power or remedy of such party. No single or partial exercise of any right, power
or remedy under this Subscription Agreement by a party hereto, nor any abandonment or discontinuance of steps to enforce any such right,
power or remedy, shall preclude such party from any other or further exercise thereof or the exercise of any other right, power or remedy
hereunder. The election of any remedy by a party hereto shall not constitute a waiver of the right of such party to pursue other available
remedies. No notice to or demand on a party not expressly required under this Subscription Agreement shall entitle the party receiving
such notice or demand to any other or further notice or demand in similar or other circumstances or constitute a waiver of the rights
of the party giving such notice or demand to any other or further action in any circumstances without such notice or demand.


 


(n) This Subscription Agreement
may be executed and delivered in one or more counterparts (including by electronic mail, in .pdf or other electronic submission) and by
different parties in separate counterparts, with the same effect as if all parties hereto had signed the same document. All counterparts
so executed and delivered shall be construed together and shall constitute one and the same agreement.


 


(o) This Subscription Agreement
shall be governed by, and construed in accordance with, the laws of the State of Delaware, without regard to the principles of conflicts
of laws that would otherwise require the application of the law of any other state.


 


(p) EACH PARTY AND ANY
PERSON ASSERTING RIGHTS AS A THIRD PARTY BENEFICIARY HEREBY WAIVES ITS RESPECTIVE RIGHTS TO A TRIAL BY JURY OF ANY CLAIM OR CAUSE OF ACTION
BASED UPON OR ARISING OUT OR RELATED TO THIS SUBSCRIPTION AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY IN ANY ACTION, PROCEEDING
OR OTHER LITIGATION OF ANY TYPE BROUGHT BY ANY PARTY AGAINST ANY OTHER PARTY OR ANY AFFILIATE OF ANY OTHER SUCH PARTY, WHETHER WITH RESPECT
TO CONTRACT CLAIMS, TORT CLAIMS OR OTHERWISE. THE PARTIES AGREE THAT ANY SUCH CLAIM OR CAUSE OF ACTION SHALL BE TRIED BY A COURT TRIAL
WITHOUT A JURY. WITHOUT LIMITING THE FOREGOING, THE PARTIES FURTHER AGREE THAT THEIR RESPECTIVE RIGHT TO A TRIAL BY JURY IS WAIVED BY
OPERATION OF THIS SECTION AS TO ANY ACTION, COUNTERCLAIM OR OTHER PROCEEDING WHICH SEEKS, IN WHOLE OR IN PART, TO CHALLENGE THE VALIDITY
OR ENFORCEABILITY OF THIS SUBSCRIPTION AGREEMENT OR ANY PROVISION HEREOF. THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS, RENEWALS,
SUPPLEMENTS OR MODIFICATIONS TO THIS SUBSCRIPTION AGREEMENT.


 


(q) The parties agree that
all disputes, legal actions, suits and proceedings arising out of or relating to this Subscription Agreement must be brought exclusively
in the Court of Chancery of the State of Delaware and any state appellate court therefrom within the State of Delaware (or, if the Court
of Chancery of the State of Delaware declines to accept jurisdiction over a particular matter, any federal court within the State of Delaware
or, in the event each federal court within the State of Delaware declines to accept jurisdiction over a particular matter, any state court
within the State of Delaware) (collectively the “Designated Courts”). Each party hereby consents and submits to the
exclusive jurisdiction of the Designated Courts. No legal action, suit or proceeding with respect to this Subscription Agreement may be
brought in any other forum. Each party hereby irrevocably waives all claims of immunity from jurisdiction, and any objection which such
party may now or hereafter have to the laying of venue of any suit, action or proceeding in any Designated Court, including any right
to object on the basis that any dispute, action, suit or proceeding brought in the Designated Courts has been brought in an improper or
inconvenient forum or venue. Each of the parties also agrees that delivery of any process, summons, notice or document to a party hereof
in compliance with Section 8(a) of this Subscription Agreement shall be effective service of process for any action, suit or proceeding
in a Designated Court with respect to any matters to which the parties have submitted to jurisdiction as set forth above.


 




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(r) Other than as set forth
in Section 8(j), this Subscription Agreement may only be enforced against, and any claim, action, suit or other legal proceeding
based upon, arising out of, or related to this Subscription Agreement, or the negotiation, execution or performance of this Subscription
Agreement, may only be brought against the entities that are expressly named as parties hereto.


 


(s) The Company shall, by
9:00 a.m., New York City time, on the first (1st) Business Day immediately following the date of this Subscription Agreement (the “Disclosure
Time”), file with the Commission a Current Report on Form 8-K (the “Disclosure Document”) disclosing all
material terms of this Subscription Agreement and the Other Subscription Agreements and the transactions contemplated hereby and thereby,
the Transaction and any other material, nonpublic information that the Company has provided to Subscriber or any of Subscriber’s
affiliates, attorneys, agents or representatives at any time prior to the filing of the Disclosure Document and including as exhibits
to the Disclosure Document, the form of this Subscription Agreement and the Other Subscription Agreement (in each case, without redaction).
Upon the issuance of the Disclosure Document, Subscriber and Subscriber’s affiliates, attorneys, agents and representatives shall
not be in possession of any material, non-public information received from the Company or any of its affiliates, officers, directors,
or employees or agents, including, without limitation, the Placement Agents, and Subscriber shall no longer be subject to any confidentiality
or similar obligations under any current agreement, whether written or oral with the Company, the Placement Agents or any of their respective
affiliates. Notwithstanding anything in this Subscription Agreement to the contrary, the Company (i) shall not publicly disclose the name
of Subscriber or any of its affiliates or advisers, or include the name of Subscriber or any of its affiliates or advisers in any press
release, without the prior written consent of Subscriber and (ii) shall not publicly disclose the name of the Subscriber or any of its
affiliates or advisers, or include the name of the Subscriber or any of its affiliates or advisers in any filing with the Commission or
any regulatory agency or trading market, without the prior written consent of Subscriber, except (A) as required by the federal Securities
Laws and (B) to the extent such disclosure is required by other laws, rules or regulations, at the request of the staff of the Commission
or regulatory agency or under the regulations of the Stock Exchange, in which case of clause (A) or (B), the Company shall provide the
Subscriber with prior written notice (including by e-mail) of such permitted disclosure, and shall reasonably consult with the Subscriber
regarding such disclosure. Subscriber will promptly provide any information reasonably requested by the Company for any regulatory application
or filing made or approval sought in connection with the Transaction (including filings with the Commission).


 


(t) The obligations of Subscriber
under this Subscription Agreement are several and not joint with the obligations of any Other Subscriber or any other investor under the
Other Subscription Agreements, and Subscriber shall not be responsible in any way for the performance of the obligations of any Other
Subscriber under this Subscription Agreement or any Other Subscriber or other investor under the Other Subscription Agreements or the
Company under the Merger Agreement. The decision of Subscriber to purchase Subscribed Shares pursuant to this Subscription Agreement has
been made by Subscriber independently of any Other Subscriber or any other investor and independently of any information, materials, statements
or opinions as to the business, affairs, operations, assets, properties, liabilities, results of operations, condition (financial or otherwise)
or prospects of the Company, Innovid or any of their respective subsidiaries which may have been made or given by any Other Subscriber
or investor or by any agent or employee of any Other Subscriber or investor, and neither Subscriber nor any of its agents or employees
shall have any liability to any Other Subscriber or investor (or any other person) relating to or arising from any such information, materials,
statements or opinions. Nothing contained herein or in any Other Subscription Agreement or the Merger Agreement, and no action taken by
Subscriber or Other Subscriber or other investor pursuant hereto or thereto, shall be deemed to constitute Subscriber and any Other Subscribers
or other investors as a partnership, an association, a joint venture or any other kind of entity, or create a presumption that Subscriber
and any Other Subscribers or other investors are in any way acting in concert or as a group with respect to such obligations or the transactions
contemplated by this Subscription Agreement and the Other Subscription Agreements or the Merger Agreement. Subscriber acknowledges that
no Other Subscriber has acted as agent for Subscriber in connection with making its investment hereunder and no Other Subscriber will
be acting as agent of Subscriber in connection with monitoring its investment in the Subscribed Shares or enforcing its rights under this
Subscription Agreement. Subscriber shall be entitled to independently protect and enforce its rights, including without limitation the
rights arising out of this Subscription Agreement, and it shall not be necessary for any Other Subscriber or investor to be joined as
an additional party in any proceeding for such purpose.


 




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(u) The headings herein are
for convenience only, do not constitute a part of this Subscription Agreement and shall not be deemed to limit or affect any of the provisions
hereof. The language used in this Subscription Agreement will be deemed to be the language chosen by the parties hereto to express their
mutual intent, and no rules of strict construction will be applied against any party. Unless the context otherwise requires, (i) all references
to Sections, Schedules or Exhibits are to Sections, Schedules or Exhibits contained in or attached to this Subscription Agreement, (ii)
each accounting term not otherwise defined in this Subscription Agreement has the meaning assigned to it in accordance with GAAP, (iii)
words in the singular or plural include the singular and plural and pronouns stated in either the masculine, the feminine or neuter gender
shall include the masculine, feminine and neuter, (iv) the use of the word “including” in this Subscription Agreement shall
be by way of example rather than limitation, and (v) the word “or” shall not be exclusive.


 


(v) The Company shall be responsible
for paying all present or future stamp, court or documentary, intangible, recording, filing or similar taxes that arise from any payment
or issuance made under, from the execution, delivery, performance or enforcement of, or otherwise with respect to, this Subscription Agreement.


 


(w) This Subscription Agreement
may be executed and delivered in one or more counterparts (including by facsimile or any other form of electronic delivery (including
..pdf or any electronic signature complying with the U.S. federal ESIGN Act of 2000, e.g., www.docusign.com or other transmission method))
and by different parties in separate counterparts, with the same effect as if all parties hereto had signed the same document. All counterparts
so executed and delivered shall be construed together and shall constitute one and the same agreement.


 


(x) If Subscriber is a Massachusetts
Business Trust, a copy of the Declaration of Trust of Subscriber or any affiliate thereof is on file with the Secretary of State of the
Commonwealth of Massachusetts and notice is hereby given that this Subscription Agreement is executed on behalf of the trustees of Subscriber
or any affiliate thereof as trustees and not individually and that the obligations of the Subscription Agreement are not binding on any
of the trustees, officers or stockholders of Subscriber or any affiliate thereof individually but are binding only upon Subscriber or
any affiliate thereof and its assets and property.


 


(y) Without imposing any liability
on the Company or its affiliates except as expressly set forth in this Subscription Agreement, the Company acknowledges and agrees that,
notwithstanding anything herein to the contrary, the Subscribed Shares may be pledged by Subscriber in connection with a bona fide margin
agreement, provided such pledge shall be (i) pursuant to an available exemption from the registration requirements of the Securities Act
or (ii) pursuant to, and in accordance with, a registration statement that is effective under the Securities Act at the time of such pledge,
and Subscriber effecting a pledge of Subscribed Shares shall not be required to provide Company with any notice thereof; provided, however,
that neither Company nor its counsel shall be required to take any action (or refrain from taking any action) in connection with any such
pledge, other than providing any such lender of such margin agreement with an acknowledgment that the Subscribed Shares are not subject
to any contractual prohibition on pledging or lock up, the form of such acknowledgment to be subject to review and comment by Company
in all respects.


 


Section 9. If any change in
the Class A Common Stock shall occur between the date hereof and immediately prior to the Closing by reason of any reclassification, recapitalization,
stock split (including reverse stock split) or combination, exchange or readjustment of shares, or any stock dividend, the number and
type of Subscribed Shares issued to the Subscriber and the Purchase Price shall be appropriately adjusted to reflect such change.


 


[Signature pages follow.]


 




    24


     


    

 


IN WITNESS WHEREOF,
the Company has accepted this Subscription Agreement as of the date first set forth above.


 


	 	ION Acquisition Corp 2 Ltd.
	 	 
	 	By:	 
	 	 	Name:
	 	 	Title:


 


	 	Address for Notices:
	 	 
	 	ION Acquisition Corp 2 Ltd.
	 	89 Medinat Hayehudim Street,
	 	Herzilya 4676672
	 	Email:	anthony@ion-am.com
	 	Attention: 	Anthony Reich
	 	 
	 	with a copy (not to constitute notice) to:
	 	 
	 	White & Case LLP
	 	1221 Avenue of the Americas
	 	New York, New York 10020
	 	Email:	colin.diamond@whitecase.com
	 	 	jason.rocha@whitecase.com
	 	Attention:	Colin Diamond and Jason Rocha
	 	 
	 	with a copy (not to constitute notice) to:
	 	 
	 	Innovid, Inc.
	 	30 Irving Place, 12th floor
	 	New York, NY 10003
	 	Attention:	Nabilah Irshad
	 	Email:	nabilah@innovid.com
	 	 
	 	Latham & Watkins LLP
	 	1271 Avenue of the Americas
	 	New York, New York 10020
	 	Attention:	Joshua Kiernan; Eyal Orgad;
	 	 	Michael Vardanian
	 	Email:	joshua.kiernan@lw.com;
	 	 	eyal.orgad@lw.com;
	 	 	michael.vardanian@lw.com


 


 


 


[Signature Page to Subscription Agreement]


 




     


     


    

 


IN WITNESS WHEREOF,
Subscriber has executed or caused this Subscription Agreement to be executed by its duly authorized representative as of the date set
forth below.


 


	Name of Subscriber:	 	State/Country of Formation or Domicile:
	 	 	 
	By:	               	 	 
	Name: 	 	 	 
	Title:	 	 	 
	 	 	 
	Name in which Subscribed Shares are to be registered (if different):	 	Date:                    , 2021
	 	 	 
	Subscriber’s EIN:	 	 
	 	 	 
	Business Address-Street:	 	Mailing Address-Street (if different):
	 	 	 
	City, State, Zip:	 	City, State, Zip:
	 	 	 
	Attn:	 	 	Attn:	            
	 	 	 
	Telephone No.:	 	Telephone No.:
	Email for notices:	 	Email for notices (if different):
	 	 	 
	Number of Shares of Class A Common Stock subscribed for:	 	 
	 	 	 
	Aggregate Purchase Price: $	 	Price Per Share: $10


 


 


 


[Signature Page to Subscription Agreement]


 




     


     


    

 


ANNEX A


 


ELIGIBILITY REPRESENTATIONS OF SUBSCRIBER


 


This Annex A should be completed and signed by
Subscriber

and constitutes a part of the Subscription Agreement.


 


		1.	QUALIFIED INSTITUTIONAL BUYER STATUS (Please check the box, if applicable)



 


		☐	Subscriber is a “qualified institutional buyer” (as defined in Rule 144A under the Securities
Act) (a “QIB”)



 


		☐	We are subscribing for the Subscribed Shares as a fiduciary or agent for one or more investor accounts,
and each owner of such account is a QIB.



 


		2.	ACCREDITED INVESTOR STATUS (Please check the box)



 


		☐	Subscriber is an institutional “accredited investor” (within the meaning of Rule 501(a) under
the Securities Act) or an entity in which all of the equity holders are accredited investors within the meaning of Rule 501(a) under the
Securities Act, and has marked and initialed the appropriate box below indicating the provision under which it qualifies as an “accredited
investor.”



 


		3.	QUALIFIED ISRAELI INVESTOR STATUS (For Israeli investors only – please check the applicable box):



 


SUBSCRIBER:


 


		☐	is:



 


		☐	is not:



 


an investor in one of the
categories listed in the First Addendum to the Israeli Securities Law, 5728- 1968, and listed below, such an investor being referred to
in this Annex A and the Subscription Agreement of which it constitutes a part as a “Qualified Israeli Investor.”


 


Subscriber is a “Qualified
Israeli Investor” if it is an entity that meets any one of the following categories at the time of the sale of securities to the
Subscriber (Please check the applicable subparagraphs):


 


		☐	A joint investment fund or the manager of such a fund within the meaning of the Joint Investments in Trust
Law, 5754-1994;



 


		☐	A provident fund or the manager of such a fund within the meaning of the Control of Financial Services
Law (Provident Funds), 5765-2005;



 


		☐	An insurance company as defined in the Supervision of Insurance Business Law, 5741-1981;



 


		☐	A banking corporation or a supporting corporation within the meaning of the Banking (Licensing) Law, 5741-1981,
with the exception of a joint services company, purchasing for its own account or for the accounts of clients who are Qualified Israeli
Investors;



 




     


     


    

 


		☐	A licensed portfolio manager within the meaning of the Regulation of Investment Advice, Investment Marketing
and Investment Portfolio Management Law, 5755-1995, purchasing for its own account or for the accounts of clients who are Qualified Israeli
Investors;



 


		☐	A licensed investment advisor or a licensed investment marketer within the meaning of the Regulation of
Investment Advice, Investment Marketing and Investment Portfolio Management Law, 5755-1995, purchasing for its own account;



 


		☐	A member of the Tel Aviv Stock Exchange, purchasing for its own account or for the accounts of clients
who are Qualified Israeli Investors;



 


		☐	An underwriter that satisfies the criteria prescribed in Section 56(c) of the Israeli Securities Law,
5728-1968, purchasing for its own account;



 


		☐	A venture capital fund (defined for this purpose as an entity whose principal activity is investing in
entities that are engaged primarily in research and development, or in the manufacture of innovative products and processes, with an unusually
high investment risk);



 


		☐	An entity that is wholly owned by Qualified Israeli Investors; or



 


		☐	An entity, except for an entity that was incorporated for the purpose of investing in securities in a
specific offering, whose shareholders equity exceeds NIS 50 million.



 


		4.	AFFILIATE STATUS (Please check the applicable box) SUBSCRIBER:



 


		☐	is:



 


		☐	is not:



 


an “affiliate”
(as defined in Rule 144 under the Securities Act) of the Company or acting on behalf of an affiliate of the Company.


 


Rule 501(a), in relevant part,
states that an “accredited investor” shall mean any person who comes within any of the below listed categories, or who the
issuer reasonably believes comes within any of the below listed categories, at the time of the sale of the securities to that person.
Subscriber has indicated, by marking and initialing the appropriate box(es) below, the provision(s) below which apply to Subscriber and
under which Subscriber accordingly qualifies as an institutional “accredited investor.”


 


		☐	Any bank, registered broker or dealer, insurance company, registered investment company, business development
company, small business investment company, private business development company, or rural business investment company;



 


		☐	Any investment adviser registered pursuant to section 203 of the Investment Advisers Act or registered
pursuant to the laws of a state;



 


		☐	Any investment adviser relying on the exemption from registering with the Commission under section 203(l)
or (m) of the Investment Advisers Act;



 


		☐	Any plan established and maintained by a state, its political subdivisions, or any agency or instrumentality
of a state or its political subdivisions, for the benefit of its employees, if such plan has total assets in excess of $5,000,000;



 




     


     


    

 


		☐	Any employee benefit plan within the meaning of Title I of the Employee Retirement Income Security Act
of 1974 (“ERISA”), if (i) the investment decision is made by a plan fiduciary, as defined in section 3(21) of ERISA,
which is either a bank, a savings and loan association, an insurance company, or a registered investment adviser, (ii) the employee benefit
plan has total assets in excess of $5,000,000 or, (iii) such plan is a self-directed plan, with investment decisions made solely by persons
that are “accredited investors”;



 


		☐	Any (i) corporation, limited liability company or partnership, (ii) Massachusetts or similar business
trust, or (iii) organization described in section 501(c)(3) of the Internal Revenue Code, in each case that was not formed for the specific
purpose of acquiring the securities offered and that has total assets in excess of $5,000,000;



 


		☐	Any trust, with total assets in excess of $5,000,000, not formed for the specific purpose of acquiring
the securities offered, whose purchase is directed by a sophisticated person as described in Section 230.506(b)(2)(ii) of Regulation D
under the Securities Act;



 


		☐	Any entity, other than an entity described in the categories of “accredited investors” above,
not formed for the specific purpose of acquiring the securities offered, owning investments in excess of $5,000,000;



 


		☐	Any “family office,” as defined under the Investment Advisers Act that satisfies all of the
following conditions: (i) with assets under management in excess of $5,000,000, (ii) that is not formed for the specific purpose of acquiring
the securities offered, and (iii) whose prospective investment is directed by a person who has such knowledge and experience in financial
and business matters that such family office is capable of evaluating the merits and risks of the prospective investment;



 


		☐	Any “family client,” as defined under the Investment Advisers Act, of a family office meeting
the requirements in the previous paragraph and whose prospective investment in the issuer is directed by such family office pursuant to
the previous paragraph; or



 


		☐	Any entity in which all of the equity owners are “accredited investors”.



 


[Specify which tests:____________________________________________________]


 


This page should be completed by Subscriber
and constitutes a part of the Subscription Agreement.


 


	 	SUBSCRIBER:
	 	Print Name:
	 	 
	 	By:	        
	 	Name:
	 	Title: