<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
                             FINANCIAL DATA SCHEDULE

                           HOLLYWOOD PRODUCTIONS, INC.

     This schedule contains summary financial information extracted from Balance
Sheet,  Statement  of  operations,  Statement  of Cash  Flows and Notes  thereto
incorporated  in Part I,  Item 7 of this Form  10-KSB  and is  qualified  in its
entirety by reference to such financial statements.

</LEGEND>
       


<S>                                  <C>  

<PERIOD-TYPE>                                                          12-MOS
<FISCAL-YEAR-END>                                                      dec-31-1997
<PERIOD-END>                                                           dec-31-1997
<CASH>                                                                 1,852,981
<SECURITIES>                                                           0
<RECEIVABLES>                                                          23,317
<ALLOWANCES>                                                           0
<INVENTORY>                                                            2,383,192
<CURRENT-ASSETS>                                                       4,368,543
<PP&E>                                                                 0
<DEPRECIATION>                                                         0
<TOTAL-ASSETS>                                                         7,360,293
<CURRENT-LIABILITIES>                                                  2,105,434
<BONDS>                                                                0
<PREFERRED-MANDATORY>                                                  0
<PREFERRED>                                                            0
<COMMON>                                                               2,045
<OTHER-SE>                                                             4,972,814
<TOTAL-LIABILITY-AND-EQUITY>                                           7,360,293
<SALES>                                                                5,307,115
<TOTAL-REVENUES>                                                       5,307,115
<CGS>                                                                  3,263,744
<TOTAL-COSTS>                                                          3,263,744
<OTHER-EXPENSES>                                                       2,264,447
<LOSS-PROVISION>                                                       0
<INTEREST-EXPENSE>                                                     272,842
<INCOME-PRETAX>                                                        (395,602)
<INCOME-TAX>                                                           27,865
<INCOME-CONTINUING>                                                    (423,467)
<DISCONTINUED>                                                         0
<EXTRAORDINARY>                                                        0    
<CHANGES>                                                              0
<NET-INCOME>                                                           (423,467)
<EPS-PRIMARY>                                                          (0.21)
<EPS-DILUTED>                                                          (0.21)
        


</TABLE>