<PAGE>   1
                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   FORM 10-QSB/A

(Mark One)

[X]    QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
       OF 1934

For the quarterly period ended      September 30, 1997
                              --------------------------------

[ ]    TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
       ACT OF 1934

For the transition period from           to
                              -----------  -----------

Commission File Number:    1-14078
                       --------------

                            BLUE FISH CLOTHING, INC.
        ----------------------------------------------------------------
        (Exact Name of Small Business Issuer as Specified in Its Charter)

                Pennsylvania                                 22-2781253
       -------------------------------                   ------------------
       (State or Other Jurisdiction of                    (I.R.S. Employer
       Incorporation or Organization)                    Identification No.)

                No. 3 Sixth Street, Frenchtown, New Jersey 08825
                ------------------------------------------------
                    (Address of Principal Executive Offices)

                                 (908) 996-3844
                ------------------------------------------------
                (Issuer's Telephone Number, Including Area Code)

                                       N/A
   --------------------------------------------------------------------------
   (Former Name, Former Address and Former Fiscal Year, If Changed Since Last
    Report)

         Check whether the issuer: (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
                              YES  X      NO
                                 -----      -----

         State the number of shares outstanding of each of the issuer's classes
of common equity as of the latest practicable date: As of April 14, 1998,
4,599,200 shares of Common Stock, $.001 par value per share, were issued and
outstanding.

         Transitional Small Business Disclosure Format (check one): YES    NO X
                                                                       ---   ---
<PAGE>   2



                            BLUE FISH CLOTHING, INC.

                                      INDEX

                                                                            Page
PART I - FINANCIAL INFORMATION                                              ----

     ITEM 1.  FINANCIAL STATEMENTS

        Balance Sheets - December 31, 1996 and September 30, 1997              3

        Statements of Operations - For the Three and Nine Months Ended 4
                September 30, 1996 and September 30, 1997

        Statements of Cash Flows - For the Nine Months Ended 5 September 30,
                1996 and September 30, 1997

        Notes to Financial Statements                                          6


     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
              OF FINANCIAL CONDITION AND RESULTS OF
              OPERATIONS                                                       9

PART II - OTHER INFORMATION

     ITEM 1.  LEGAL PROCEEDINGS                                               14

     ITEM 2.  CHANGES IN SECURITIES                                           14

     ITEM 3.  DEFAULTS UPON SENIOR SECURITIES                                 14

     ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY                     14
              HOLDERS

     ITEM 5.  OTHER INFORMATION                                               14

     ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K                                14

     SIGNATURES                                                               15


<PAGE>   3


                            BLUE FISH CLOTHING, INC.
                                 BALANCE SHEETS
                                   (unaudited)

<TABLE>
<CAPTION>
                                                           December 31,               September 30,
     ASSETS                                                    1996                        1997
                                                         -----------------          ------------------


<S>                                                      <C>                        <C>
CURRENT ASSETS
      Cash and cash equivalents                               $ 1,887,994                 $ 1,086,536
      Restricted cash                                              40,346                     130,752
      Receivables, net of allowance of                            526,157                   1,404,963
           $33,000 and $46,769
      Inventories, net                                          3,005,717                   3,275,559
      Other current assets                                         63,013                     181,726
      Deferred income taxes                                       222,119                     222,119
                Total current assets                            5,745,346                   6,301,655

PROPERTY AND EQUIPMENT
      Property and equipment, net of accumulated                1,113,411                   1,863,250
           depreciation of $472,343 and $706,777

OTHER ASSETS:
      Restricted certificate of deposit                                 -                     300,000
      Noncompete and consulting agreement, net                     56,667                      16,056
      Security deposits                                           197,884                      54,152
      Deferred income taxes                                        15,876                      15,876
                                                              $ 7,129,184                 $ 8,550,989
                                                         =================          ==================

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITES
      Line of credit                                          $ 1,000,000                   $ 500,000
      Current portion of long-term debt                           193,698                     161,472
      Receivable purchase line of credit                          403,464                   1,307,522
      Accounts payable                                            849,667                     886,976
      Accrued expenses                                            432,099                     565,852
                Total current liabilities                       2,878,928                   3,421,822

DEFERRED RENT                                                          -                       59,699

LONG-TERM DEBT                                                    482,982                   1,174,508
COMMITMENTS AND CONTINGENCIES


STOCKHOLDERS' EQUITY:
      Common stock, $.001 par value, 11,000,000 shares authorized, 6,647,896 and
           4,599,200 shares issued and 4,599,200 and 4,599,200
           shares outstanding, respectively                         6,648                       4,599
      Additional paid-in capital                                4,027,766                   3,799,815
      Retained (deficit) earnings                                 (37,140)                     90,546
      Less- Treasury stock, 2,048,696 common
           shares, at cost                                       (230,000)                         -
                Total stockholders' equity                      3,767,274                   3,894,960

                                                              $ 7,129,184                 $ 8,550,989
                                                         =================          ==================
</TABLE>

        The accompanying notes are an integral part of these statements.


                                       3


<PAGE>   4


                            BLUE FISH CLOTHING, INC.
                            STATEMENTS OF OPERATIONS
                                   (unaudited)

<TABLE>
<CAPTION>

                                                           Three Months Ended                          Nine Months Ended
                                                              September 30,                              September 30,
                                                    ----------------------------------         -----------------------------------
                                                         1996               1997                    1996               1997

<S>                                                     <C>                <C>                     <C>                <C>
SALES                                                   $3,134,942         $3,637,239              $9,008,838         $10,980,101
COST OF GOODS SOLD                                       1,256,247          1,539,347               4,071,438           4,955,387
          Gross margin                                   1,878,695          2,097,892               4,937,400           6,024,714


OPERATING EXPENSES                                       1,720,413          1,894,081               4,663,406           5,518,506


          Income from operations                           158,282            203,811                 273,994             506,208


INTEREST EXPENSE, NET                                       25,807             61,088                 120,046             172,757


INCOME BEFORE INCOME TAXES                                 132,475            142,723                 153,948             333,451


INCOME TAX (BENEFIT) PROVISION                              64,515             72,844                 (98,593)            161,724


NET INCOME                                                $ 67,960           $ 69,879               $ 252,541           $ 171,727
                                                    ===============    ===============         ===============    ================

NET INCOME PER SHARE                                                           $ 0.01                                      $ 0.04

WEIGHTED AVERAGE SHARES OUTSTANDING                                         4,791,023                                   4,780,791

PRO FORMA DATA unaudited: (Note 5)
     Historical income before income taxes               $ 132,475                                  $ 153,948
     Pro forma income tax provision                         64,515                                     74,973
                                                    ===============                            ===============
PRO FORMA NET INCOME                                      $ 67,960                                   $ 78,975
                                                    ===============                            ===============

PRO FORMA NET INCOME PER SHARE                              $ 0.01                                     $ 0.02

PRO FORMA WEIGHTED AVERAGE SHARES
   OUTSTANDING                                           4,672,556                                  4,267,808
</TABLE>


        The accompanying notes are an integral part of these statements.


                                       4

<PAGE>   5


                             BLUE FISH CLOTHING, INC.
                             STATEMENTS OF CASH FLOW
                                   (unaudited)
<TABLE>
<CAPTION>


                                                                                           Nine Months Ended September 30,
                                                                                   --------------------------------------------
                                                                                          1996                         1997
<S>                                                                                  <C>                          <C>
OPERATING ACTIVITIES:
     Net income                                                                       $ 252,541                    $ 171,727
     Adjustments to reconcile net income to net cash
        used in operating activities -
          Depreciation and amortization                                                 173,820                      299,711
          Deferred tax benefit                                                         (173,566)                           -
          Provision for deferred rent                                                         -                       59,699
          Provision for losses (recoveries) on accounts receivable                       (2,935)                      38,107
          (Increase) decrease in assets -
             Accounts receivable                                                       (156,261)                    (916,913)
             Inventory                                                                 (551,158)                    (269,842)
             Other assets                                                              (146,336)                      25,019

          Increase (decrease) in liabilities -
             Accounts payable                                                          (240,341)                      37,309
             Accrued expenses                                                            96,589                      168,609
             Accrued bonus - stock grant                                               (219,625)                          -
                Net cash used in operating activities                                  (967,272)                    (386,574)

INVESTING ACTIVITIES:
     Payments for purchases of property and equipment                                  (228,276)                  (1,043,795)
     Purchase of certificate of deposit                                                      -                      (300,000)
                 Net cash used in investing activities                                 (228,276)                  (1,343,795)
FINANCING ACTIVITIES:
     Net borrowings (repayments) on line of credit                                       20,000                     (500,000)
     Receivable purchase line of credit, net                                             83,507                      904,058
     Borrowing on long-term debt                                                        450,000                      800,000
     Repayments on long-term debt                                                      (153,551)                    (140,700)
     Net cash proceeds received from public offering                                  3,731,974                            -
     Stockholder cash distributions                                                    (508,506)                     (44,041)
     Exercise of employee stock options                                                  12,000                           -
                 Net cash provided by financing activities                            3,635,424                    1,019,317

NET INCREASE (DECREASE) IN CASH AND
     CASH EQUIVALENTS                                                                 2,439,876                     (711,052)
CASH AND CASH EQUIVALENTS,
     BEGINNING OF PERIOD                                                                205,878                    1,928,340
CASH AND CASH EQUIVALENTS,
     END OF PERIOD                                                                   $2,645,754                   $1,217,288
                                                                                 ===============              ===============

CASH PAID DURING THE PERIOD FOR:
     Interest                                                                         $ 118,830                    $ 164,514
                                                                                 ===============              ===============
     Taxes                                                                              $ 3,452                     $ 33,483
                                                                                 ===============              ===============
</TABLE>

        The accompanying notes are an integral part of these statements.


                                       5

<PAGE>   6


                            BLUE FISH CLOTHING, INC.
                          NOTES TO FINANCIAL STATEMENTS
                    FOR THE PERIOD ENDING SEPTEMBER 30, 1997
                    ----------------------------------------


NOTE 1 - BASIS OF FINANCIAL STATEMENT PRESENTATION:
--------------------------------------------------

The accompanying unaudited financial statements are presented in accordance with
the requirements for Form 10-QSB and do not include all the disclosures required
by generally accepted accounting principles for complete financial statements.
Reference should be made to the Blue Fish Clothing, Inc.'s (the "Company")
annual report on Form 10-KSB, as amended, for additional disclosures including a
summary of the Company's accounting policies.

In the opinion of management of the Company, the financial statements include
all adjustments, consisting of only normal recurring accruals, necessary for a
fair presentation of the financial position of Blue Fish Clothing, Inc. The
results of operations for the three months and nine months ended September 30,
1997 or any other interim period, are not necessarily indicative of the results
to be expected for the full year.

NOTE 2 - INITIAL PUBLIC OFFERING:
--------------------------------

On November 13, 1995, the Company commenced the sale of 800,000 shares of common
stock in a public offering at a price of $5.00 per share. The offering was made
directly by the Company on a "Minimum/Maximum" basis subject to subscription and
payment for not less than 500,000 shares (the Minimum) and not more than 800,000
shares (the Maximum). The Minimum was raised as of May 13, 1996, and the public
offering was closed as of May 15, 1996, generating cash of approximately
$3,215,000, net of transaction costs of $721,000, of which approximately
$247,000 was expended in 1995. Upon the closing of the offering, offering costs
deferred prior to the offering were reclassified to stockholders' equity and the
Company converted to C Corporation status and recorded deferred income tax
assets of $173,566 (see Note 4). All S Corporation earnings were reclassified to
additional paid in capital.

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES AND DISCLOSURES:
---------------------------------------------------------

Inventories
-----------
The components of inventory as presented are as follows:

                                       December 31,            September 30,
                                           1996                     1997
                                       ------------             ------------
         Raw materials                 $    304,361             $    443,010
         Work-in-process                    709,302                  696,899
         Finished goods, net              1,992,054                2,135,650
                                       ------------             ------------
                                       $  3,005,717             $  3,275,559
                                       ============             ============



                                       6

<PAGE>   7


Earnings Per Share (EPS)
------------------------
In February 1997, the Financial Accounting Standards Board (FASB) issued
Statement of Financial Accounting Standards (SFAS) No. 128, "Earnings per
Share", which the Company is required to adopt for both interim and annual
periods ending after December 15, 1997. SFAS No. 128 simplifies the EPS
calculation by replacing primary EPS with basic EPS. Basic EPS is computed by
dividing reported earnings available to common stockholders by weighted average
shares outstanding. Fully diluted EPS, now called diluted EPS, is still
required. Early application is prohibited, although footnote disclosure of
proforma EPS amounts computed is required. Under SFAS 128, proforma basic EPS
and diluted EPS for the three months and nine months ended September 30, 1997
would not have changed from the amount reported. All other EPS amounts for the
periods presented remain the same.

Major Customers And Concentration Of Credit Risk
------------------------------------------------
The Company has two significant customers that accounted for 18.7% and 24.6% of
total sales for the nine months ended September 30, 1996 and September 30, 1997,
respectively. These same customers accounted for 15.8% and 34.7% of accounts
receivable at December 31, 1996 and September 30, 1997, respectively.


Note 4 - Income Taxes:
----------------------

The Company accounts for income taxes in accordance with Statement of Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes," the
objective of which is to recognize the amount of current and deferred income
taxes payable or refundable at the date of the financial statements as a result
of all events that have been recognized in the financial statements as measured
by enacted tax laws.

Prior to the closing of the Offering, the Company had elected to be taxed under
Subchapter S of the Internal Revenue Code. As a result, the Company was not
subject to federal income taxes, and the taxable income of the Company was
included in the stockholders' tax returns. The Company had also elected S
Corporation status in certain states and, therefore, had recorded a provision
for state income taxes for those states that do not recognize or partially
recognize S Corporation treatment.

Shortly before the closing of the Offering, the Company terminated its status as
an S Corporation and is now subject to federal and additional state income
taxes. The Company recorded a tax benefit of $173,566 as a result of
establishing deferred income tax assets upon its conversion to a C Corporation.


                                       7

<PAGE>   8



NOTE 5 - PRO FORMA INFORMATION:
-------------------------------

Pro Forma Statement of Operations Data
--------------------------------------
For informational purposes, the accompanying statements of operations for the
quarter and nine months ended September 30, 1996 include an unaudited pro forma
adjustment for the income taxes which would have been recorded if the Company
had not been an S Corporation, based on the tax laws in effect during the
respective period.

The differences between the federal statutory income tax rate and the pro forma
income tax rate for all periods presented are as follows:

                                                                      1996
                                                                     -----
         Federal statutory tax rate                                   34.0%
         State income taxes, net of federal benefit                    7.9
         Other                                                         6.8
                                                                     -----
                                                                      48.7%
                                                                     =====

Pro Forma Net Income Per Share
------------------------------
Pro forma net income per share was calculated by dividing pro forma net income
by the weighted average number of shares of common stock outstanding for the
respective periods, adjusted for the dilutive effect of common stock equivalents
which consist of stock options. Pursuant to the requirements of the Securities
and Exchange Commission, common stock issued by the Company during the twelve
months immediately preceding the initial public offering, plus the number of
common equivalent shares which were authorized and will become issuable during
the same period pursuant to the grant of common stock options, have been
included in the calculation of the shares used in computing pro forma net income
per share as if they were outstanding for all periods presented using the
treasury stock method and the offering price of $5.00 per share.

NOTE 6 - FINANCING ARRANGEMENTS

On June 25 and June 27, 1997, the Company refinanced its existing debt and
increased its borrowings. On June 25, 1997, the Company entered into a Business
Loan Agreement with a bank and received a promissory note in the amount of
$800,000. This note is subject to monthly interest payments beginning July 25,
1997, with interest calculated on the unpaid principal balances at an interest
rate of two percentage points over the Index. The Index represents the bank's
one year certificate of deposit yield. Four principal payments of $50,000 are to
be paid in annual installments commencing June 25, 1998 through June 25, 2001,
and one principal payment of $600,000 is to be paid on June 25, 2002. This note
was secured by an $842,000 certificate of deposit and guaranteed by Jennifer
Barclay, a principal shareholder. On September 30, 1997, this Agreement was
modified and the bank reduced its security interest in the certificate of
deposit to $300,000. In addition, the Company agreed to maintain a minimum
deposit account with the bank in an amount not less than $500,000.


                                        8

<PAGE>   9



As of June 27, 1997, the Company had an outstanding line of credit of $1,000,000
subject to a maximum outstanding amount not to exceed 50% of finished goods
inventory plus 25% of work in process. On that date, the Company modified this
Note and Security Agreement and paid $500,000, thereby reducing the outstanding
principal balance due to $500,000 and extended the term through April 1998.
Interest shall be charged on the outstanding principal balance of the loan from
June 27, 1997, until the full amount of principal due has been paid at a rate
equal at all times to the Prime Rate plus three quarters percent per annum. The
Security Agreement shall continue to be a first lien on the Collateral and shall
secure the Note as extended.

NOTE 7 - COMMITMENTS AND CONTINGENCIES
--------------------------------------

Operating Leases
----------------
The Company has entered into a 10 year lease, commencing June 15, 1997, for a
2,300 sq. ft. (approximately 2,000 selling sq. ft.) Westport, Connecticut retail
store at a monthly rent of $4,600 with an adjustment each year for CPI.

In December 1996, the Company entered into a lease for a new Corporate facility.
The lease is currently scheduled to commence in June 1998. Minimum lease
payments are due monthly and begin at $267,120 per year and increase 3% per year
throughout the term plus a common area maintenance charge of the greater of
$15,000 or 5% of base rent.
 
In 1997, the lease was amended and obligates the Company to purchase the
Corporate facility and other buildings in the complex for $3,800,000 during the
sixth year after the Company takes possession of the premises. A deposit of
$200,000 was required which will be applied to the purchase price of the
property. This was funded through receipt of an economic development grant and
has been included in other non-current liabilities on the accompany balance
sheet until all obligations related to the grant have been achieved. In
addition, the Company is obligated to make payments of approximately $340,000
related primarily to building improvements at this site. The lease will be
accounted for as a capital lease upon commencement.

NOTE 8 - TREASURY STOCK
-----------------------

The Company repurchased 2,048,696 shares of the Company's Common Stock. These
shares were held in Treasury by the Company (the "Treasury Stock"). Pursuant to
a Security Agreement, the Treasury Stock, together with all accounts receivable,
inventories, work-in-progress, bank accounts, trademarks, choses in action,
leasehold interests, and fixed assets now or hereafter acquired, served as
collateral to secure the Company's obligations under certain promissory notes.
The Company satisfied all of its obligations pursuant to the Agreement and
promissory notes on April 5, 1997. On April 20, 1997 the Company retired the
Treasury Stock and returned it to the status of authorized but unissued shares.

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS:
--------------------------------------------------------------------------------

NINE MONTHS ENDED  SEPTEMBER  30, 1997 ("1997  PERIOD")  COMPARED TO NINE MONTHS
ENDED SEPTEMBER 30, 1996 ("1996 PERIOD")

     SALES. The Company's sales increased by $1,971,263 or 21.9% to $10,980,101
in the 1997 period. The Company's wholesale sales increased by 18.1% from
$6,102,820 in the 1996 period to $7,208,816 in the 1997 period, its retail sales
increased by 32.5% from $2,304,980 in the 1996 period to $3,054,606 in the 1997
period and craft fair sales increased by 19.2% from $601,038 in the 1996 period
to $716,678 in the 1997 period. The Company attributes the wholesale sales
increase during the 1997 period primarily to the enthusiastic customer response
to the Spring and Summer lines, which are particularly strong selling seasons
for the Company, a 66.6% increase in department store business due to earlier
shipments than in prior period, and to increased boutique account business
resulting from improved relations with existing wholesale accounts and new
business generated through the Messenger Program. The retail sales increase was
primarily due to an increase in catalog sales of 53.2% and stores which opened
in September 1996 and March 1997 generating sales during the 1997 period
partially offset by a same store sales decrease of 2.5%. The Company attributes
the increase in catalog business to successful marketing efforts


                                        9


<PAGE>   10


and a shift of retail customers into catalog sales. Same store sales decreased
primarily due to the Company's Early Fall and Fall line not being as well
received as in prior seasons and a shift of retail customers into catalog sales.
As a result of closing the Company's Taos, New Mexico retail location in January
1997, sales at this location decreased $276,188 to $27,563 in the 1997 period.
The increase in craft fair sales was due to the continued sale of past season
and slightly damaged goods at special showplaces.

     GROSS MARGIN. The major components affecting gross margin are raw material
and production costs, wholesale and retail maintained margins and sales mix. The
Company's gross margin increased, as a percentage of sales, by 0.1 percentage
points from 54.8% in the 1996 period to 54.9% in the 1997 period.

     OPERATING EXPENSES. The Company's operating expenses increased by $855,100
or 18.3% from $4,663,406 in the 1996 period to $5,518,506 in the 1997 period and
decreased as a percentage of sales by 1.5 percentage points from 51.8% in the
1996 period to 50.3% in the 1997 period. The increase in operating expenses in
the 1997 period was primarily due to the addition of management team members and
staff support, expenses of two new retail stores (offset by a discontinued
store) accounting for 53.8% of the total dollar increase which did not exist in
the 1996 period, and professional expenses. Operating expenses related to
general and administrative functions have increased throughout 1996 and 1997,
providing capacity for future sales growth. The decline as a percent of sales is
primarily attributable to sales increasing at a faster rate than expenses.

    INTEREST EXPENSE, NET. The Company's interest expense, net, increased by
$52,711 or 43.9% from $120,046 in the 1996 period to $172,757 in the 1997
period. Interest expense increased by $34,665 due to increased borrowings for
the Company's working capital needs, an increase in assigned wholesale credit
receivables as a result of increased wholesale sales, and an increase in
interest on capitalized leases. Interest income decreased by $18,046 as a result
of spending a portion of the Company's public offering proceeds, which were held
in interest bearing instruments in 1996.

     PRE-TAX INCOME. As a result of the foregoing, income before income tax
provision increased $179,503 or 116.6% from $153,948 in the 1996 period to an
income before income tax provision of $333,451 in the 1997 period.

     INCOME TAX (BENEFIT) PROVISION. During the 1997 period the effective tax
rate was 48.5% primarily due to Federal and state taxes and the impact of
certain non-deductible expenditures. The benefit of $98,593 in the 1996 period
was primarily due to the recording of a tax benefit of $173,566 as a result of
establishing deferred income tax assets upon the conversion of the Company to a
C Corporation shortly before the closing of the Offering.


                                       10
<PAGE>   11



THREE MONTHS ENDED SEPTEMBER 30, 1997 ("1997 QUARTER")  COMPARED TO THREE MONTHS
ENDED SEPTEMBER 30, 1996 ("1996 QUARTER")

     SALES. The Company's sales increased by $502,297 or 16.0% to $3,637,239 in
the 1997 quarter. The Company's wholesale sales increased by 12.4% from
$2,001,880 in the 1996 quarter to $2,250,609 in the 1997 quarter, its retail
sales increased by 20.2% from $918,857 in the 1996 quarter to $1,104,670 in the
1997 quarter and craft fair sales increased by 31.6% from $214,205 in the 1996
quarter to $281,960 in the 1997 quarter. The Company attributes the wholesale
sales increase during the 1997 quarter primarily to a 46.2% increase in
department store business due to earlier shipments than in prior quarter, and to
increased boutique account business resulting from improved relations with
existing wholesale accounts and new business generated through the Messenger
Program. The retail sales increase was primarily due to stores which opened in
September 1996 and March 1997 generating sales during the 1997 quarter and an
increase in catalog business of 33.5% partially offset by a decrease in same
store sales of 10.2%. The Company attributes the increase in catalog business to
successful marketing efforts and a shift of retail customers into catalog sales.
Same store sales decreased primarily due to the Company's Early Fall and Fall
line not being as well received as in prior seasons and a shift of retail
customers into catalog sales. As a result of closing the Company's Taos, New
Mexico retail location in January 1997, sales at this location decreased
$111,056 in the 1997 quarter. The increase in craft fair sales was due to the
continued sale of past season and slightly damaged goods at special showplaces.

     GROSS MARGIN. The major components affecting gross margin are raw material
and production costs, wholesale and retail maintained margins and sales mix. The
Company's gross margin decreased, as a percentage of sales, by 2.2 percentage
points from 59.9% in the 1996 period to 57.7% in the 1997 period.

     OPERATING EXPENSES. The Company's operating expenses increased by $173,668
or 10.1% from $1,720,413 in the 1996 quarter to $1,894,081 in the 1997 quarter
and decreased as a percentage of sales by 2.8 percentage points from 54.9% in
the 1996 quarter to 52.1% in the 1997 quarter. The increase in operating
expenses in the 1997 quarter was primarily due to the addition of management
team members and staff support, expenses of two new retail stores (offset by a
discontinued store) accounting for 94.6% of the total dollar increase which did
not exist in the 1996 quarter, and professional expenses. Operating expenses
related to general and administrative functions have increased throughout 1996
and 1997, providing capacity for future sales growth.

    INTEREST EXPENSE, NET. The Company's interest expense, net, increased by
$35,281 or 136.7% from $25,807 in the 1996 quarter to $61,088 in the 1997
quarter. Interest expense increased by $7,692 due to increased borrowings for
the Company's working capital needs, an increase in assigned wholesale credit
receivables as a result of increased wholesale sales, and an increase in
interest on capitalized leases. Interest income decreased by $27,589 as a result
of spending a portion of the Company's initial public offering proceeds, which
were held in interest bearing instruments in the 1996 quarter.


                                       11

<PAGE>   12



     PRE-TAX INCOME. As a result of the foregoing, income before income tax
provision increased $10,248 or 7.7% from $132,475 in the 1996 quarter to an
income before income tax provision of $142,723 in the 1997 quarter.

     INCOME TAX (BENEFIT) PROVISION. During the 1997 quarter the effective tax
rate was 51.0% primarily due to Federal and state taxes and the impact of
certain non-deductible expenditures. During the 1996 quarter the effective tax
rate was 48.7% primarily due to Federal and state taxes and the impact of
certain non-deductible expenditures.

LIQUIDITY AND CAPITAL RESOURCES:
--------------------------------

     Since its inception, the Company has financed its operations through bank
lines of credit, factoring agreements, bank notes and capital lease financing.
In May 1996, the Company completed an initial public offering which generated
approximately $3.2 million in proceeds in 1996, net of expenses. At December 31,
1997, the Company had $467,000 in cash and cash equivalents (of which $116,000
was restricted), a $500,000 certificate of deposit, a receivable purchase line
of credit for up to $1,500,000 (with a $1,161,000 outstanding balance), a demand
bank line of credit for up to $500,000 (with a $500,000 outstanding balance)
with borrowing limits subject to 50% of finished goods and 25% of work in
progress inventory levels, an $800,000 note payable to a bank (with an $800,000
outstanding balance) which requires a $300,000 certificate of deposit as
security and a $345,000 loan from a shareholder. The Company had working capital
of $2.2 million on December 31, 1997, reflecting a decrease in working capital
of $700,000 from $2.9 million on December 31, 1996. Working capital is defined
as current assets less current liabilities.
 
     On September 11, 1995 the Company's then sole stockholder Ms. Barclay
requested a distribution of $450,000 of the taxed but undistributed S
corporation earnings. Ms. Barclay received this distribution on January 2, 1996.
Ms. Barclay loaned these funds back to the Company on an unsecured basis. The
Company issued her a promissory note in the principal amount of $450,000 and
bearing interest of 7% per annum, payable monthly. At December 31, 1997,
$345,000 was outstanding. The principal amount of the note will be payable upon
demand by Ms. Barclay, subject to the following limitations upon repayment: (i)
the maximum amount of principal that the Company is required to pay in any
3-month period is $50,000 and in any 12-month period is $100,000; (ii) the
Company is not required to make any repayments of principal when its current
assets to current liabilities ratio as set forth in its latest quarterly balance
sheet is below 1.0, excluding liabilities related to amounts due pursuant to the
note; and (iii) no repayment of principal will be paid in the event that a
disinterested majority of the Company's Board of Directors determines that it is
not advisable to make a repayment of principal based upon the Company's then
current cash flow or liquidity needs. Although the restrictions imposed on
repayment were designed to protect the Company from experiencing liquidity





                                       12

<PAGE>   13


problems, no assurance can be given that a demand for repayment by Ms. Barclay
will not result in a shortage of cash available to the Company for operations.
See "Certain Relationships and Related Transactions."
 
     Net cash used in operations was $284,000 during 1997, consisting primarily
of a net loss of $383,000 and an increase in accounts receivable of $701,000
partially offset by depreciation and amortization of $429,000 and deferred tax
expense of $238,000. Net cash used by operating activities during the same
period for 1996 was $1.2 million, consisting primarily of a net loss before
deferred tax benefit, an increase in inventories of $979,000 for store stock
levels and planned 1997 wholesale shipments, and a decrease in accrued
bonus-stock grant of $403,000 partially offset by a decrease in accounts
receivable of $293,000.
 
     Net cash used in investing activities in 1996 and 1997 was $425,000 and
$2,192,000, respectively. Net cash used in investing activities in 1997
consisted primarily of capital expenditures to purchase property and equipment,
including construction and buildout of the Company's New York retail store which
opened in March, 1997, and the Company's Westport, Connecticut retail store
which opened in October, 1997, the implementation of new software, ongoing
implementation of the Company's Management Information System, and the purchase
of $800,000 in certificates of deposits. A certificate of deposit of $300,000 is
restricted as collateral on the $800,000 note payable to the bank. The remaining
$500,000 was used to maintain a minimum deposit with the bank. The majority of
the 1996 expenditures consisted of the buildout of the wholesale showroom in New
York and Austin retail store.
 
     Net cash provided by financing activities in the 1997 period was
$1,014,000, consisting primarily of an increase in the Company's receivable
purchase line of credit of $757,000, a $200,000 economic development grant and
additional net borrowings on debt of $101,000. Net cash provided by financing
activities in 1996 was $3.3 million, consisting primarily of net cash proceeds
received from the public offering of $3.5 million in 1996, an increase on
borrowings on the Company's line of credit of $500,000, and $450,000 of
borrowings from a majority shareholder. This funding was offset in part by
equity distributions of $556,000 to pay stockholder taxes and distribute S
corporation earnings.
 
     On June 25 and June 27, 1997, the Company refinanced its existing debt and
increased its borrowings. On June 25, 1997, the Company entered into a Business
Loan Agreement with a bank and received a promissory note in the amount of
$800,000. This note is subject to monthly interest payments beginning July 25,
1997, with interest calculated on the unpaid principal balances at an interest
rate of two percentage points over the Index. The Index represents the bank's
one year certificate of deposit yield. Four principal payments of $50,000 are to
be paid in annual installments commencing June 25, 1998 through June 25, 2001,
and one principal payment of $600,000 is to be paid on June 25, 2002. This note
was initially secured by an $842,000 certificate of deposit and guaranteed by
Jennifer Barclay, a principal shareholder. On September 30, 1997, this Agreement
was modified and the bank reduced its security interest in the certificate of
deposit to $300,000. In addition, the Company agreed to maintain a minimum
deposit account with the bank in an amount not less than $500,000. At December
31, 1997, $800,000 was outstanding on this note and the interest rate was 7.9%.
 
     As of June 27, 1997, the Company had an outstanding line of credit of
$1,000,000 subject to a maximum outstanding amount not to exceed 50% of finished
goods inventory plus 25% of work in process. On that date, the Company modified
this Note and Security Agreement and paid $500,000, thereby reducing the
outstanding principal balance due to $500,000 and extended the term through
April 1998. The Security Agreement shall continue to be a first lien on the
Collateral and shall secure the Note as extended. This line of credit bears
interest at the bank's prime interest rate plus 0.75% payable on demand or
monthly. At December 31, 1997, outstanding borrowings under the line of credit
were $500,000, and the interest rate was 9.25%. The line of credit is subject to
a maximum outstanding balance not to exceed 50% of finished goods inventory plus
25% of work in process. In March 1998, the line was increased to $1,000,000
subject to borrowing limits based on inventory and extended the line to April
1999. As of April 14, 1998, the Company had borrowed $950,000 under the line.
The Company also has a receivable purchase line of credit agreement,
which provides for the assignment and processing of Company receivables with
recourse to a maximum outstanding assigned amount of $1,500,000 for a term of
one year. The Company assigns 100% of its wholesale credit sales. The Company
can borrow up to 90% of these assigned receivables, with the remaining 10% held
in reserve in the event of customer payment default. The receivable purchase
line of credit bears interest at 1.5% as a discount to all receivables assigned,
and the Company is responsible for reimbursing the bank for all uncollectible
accounts. Interest expense under this agreement was $117,000 and $131,000 during
1996 and 1997, respectively. Both the line of credit and the receivable purchase
line of credit are secured by a stockholder guarantee and have a first lien on
all accounts receivable, inventory, equipment, fixtures and deposit accounts. In
March 1998, the receivable purchase line of credit was renewed and extended
through March 1999, however, this line can be terminated by either party upon
notice, as defined.
 
     Borrowings under this agreement, the line of credit, and the note payable
to a bank contain cross-default and cross-collateralization provisions.
 
     The Company has three other notes payable to banks with outstanding
balances of $34,000 on December 31, 1997 and mature October 1998 through
November 2000. As of December 31, 1997, the Company has $99,000 outstanding in
capital lease obligations for various pieces of equipment. Four leases expire in
1998, and two leases expire in 1999.
 
     The Company repurchased 2,048,696 shares of the Company's Common Stock in
1993. These shares were held in Treasury by the Company (the "Treasury Stock").
Pursuant to a Security Agreement, the Treasury Stock, together with all accounts
receivable, inventories, work-in-progress, bank accounts, trademarks, choses in
action, leasehold interests, and fixed assets now or hereafter acquired, served
as collateral to secure the Company's obligations under certain promissory
notes. The Company satisfied all of its obligations pursuant to the Agreement
and promissory notes on April 5, 1997. On April 20, 1997 the Company retired the
Treasury Stock and returned it to the status of authorized but unissued shares.
 
     In December 1996, the Company entered into a lease agreement for a new
corporate headquarters and production facility in Palmer Township, Pennsylvania,
commencing in June 1998  at an annual rent of approximately $267,000 during the
first year, $275,000 during the second year, with a three percent (3%) escalator
per year thereafter, plus taxes and operating expenses. This rent, plus
anticipated moving expenses, constitutes a significant increase over the
Company's current occupancy cost. In addition, the Company has committed to pay
approximately $340,000 related to building improvements at this site during
1998. If the Company is unable to generate sufficient funds from operations to
finance these additional costs, the Company will require additional debt or
equity financing. In addition, the lease agreement, as amended, provides that
the Company must purchase the leased premises plus adjoining space and a
building comprising a total of approximately 96,000 square feet and 7.5 acres of
land during the sixth year after the Company takes possession of the leased
premises for $3,800,000. The Company plans to pursue mortgage financing for this
purchase.
 
     During the first quarter of 1998, the Company experienced diminishing cash
flow, due primarily to a significant drop in wholesale sales. The Company
experienced a reduction in net sales in the first quarter of 1998 as compared to
the first quarter of 1997 and expects to report a loss in the first quarter of
1998. In response, the Company has undertaken cost reductions, including
personnel, and is negotiating with its existing lender and new lender(s) for an
increased debt facility. No assurance can be given that the Company will be
successful in securing this increased debt facility. In their report on the
Company's financial statements for the year ended December 31, 1997, the
Company's independent public accountants have included an explanatory paragraph
raising substantial doubt about the Company's ability to continue as a going
concern, unless the Company is able to secure additional financing to meet it
obligations on a timely basis and to increase sales. Management intends to
continue to make cost reductions where possible and to initiate various
management actions to address the sales shortfall, as well as to pursue
aggressively additional sources of financing. No assurance can be given that
such management actions or attempts to raise additional financing or increase
sales will be successful.
 



                                       13

<PAGE>   14


                           PART II - OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS
         -----------------

     Not applicable


ITEM 2.  CHANGES IN SECURITIES
         ---------------------

     Not applicable


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES
         -------------------------------

     Not applicable


ITEM 4.  SUBMISSION OF MATTERS TO VOTE OF SECURITY HOLDERS
         ---------------------------------------------------

         The Annual meeting of the Company's shareholders was held on July 31,
1997 at which time the shareholders voted on the following matters:


    1. Election of Directors

     NOMINEE                     FOR                      WITHHELD
     -------                     ---                      --------
     Jennifer Barclay         4,255,590                     7,023
     Marc Wallach             4,249,461                     7,069
     Ben Cohen                4,249,266                     6,979
     Gary Hirshberg           4,249,141                     7,163


    There were no broker held non-voted shares with respect to this matter.

    2. Appointment of Arthur Andersen LLP as the Company's independent public
accountants for the fiscal year ending December 31, 1997


     FOR            AGAINST             ABSTAIN
     ---            -------             -------

  4,246,968          4,595               6,360


    There were no broker held non-voted shares with respect to this matter.


ITEM 5.  OTHER INFORMATION
         -----------------

     Not applicable


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
         --------------------------------

    (a)  EXHIBITS

         10.31    Amendment to Assignment of Deposit Account by and between Blue
                  Fish Clothing,  Inc. and Carnegie Bank,  N.A. dated  September
                  30, 1997.

         10.32    Agreement for Cross-Default and Cross Collateralization by and
                  between  Blue Fish  Clothing,  Inc. and Jennifer P. Barclay to
                  and for the benefit of Carnegie Bank, N.A. dated September 30,
                  1997.

         10.34    Assignment of Lease and Assumption of Obligations between
                  William I. Roberts and Upper Mill, L.P. dated October 21,
                  1997.

         27       Financial Data Schedule

    (b)  REPORTS ON FORM 8-K Not applicable

                                       14


<PAGE>   15


                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1934, the Registrant
certifies that it has caused this Report to be signed on its behalf by the
undersigned, thereunto duly authorized, in the Town of Frenchtown in the State
of New Jersey on April 14, 1998.


                                                 BLUE FISH CLOTHING, INC.
                                                 (Registrant)




DATE: April 14, 1998                             /s/ Jennifer Barclay
                                                 -----------------------------
                                                 Chairman



DATE: April 14, 1998                             /s/ Richard E. Swarttz
                                                 -----------------------------
                                                 Richard E. Swarttz
                                                 Chief Financial Officer and
                                                 Treasurer

                                       15


<PAGE>   16


                                  EXHIBIT INDEX


         10.34    Assignment of Lease and Assumption of Obligations between
                  William I. Roberts and Upper Mill, L.P. dated October 21,
                  1997.