**Exhibit31.1**

 

**CERTIFICATIONS**

 

I,Jeffrey L. Schwartz, certify that:

 

1. Ihave reviewed this quarterly report on Form 10-Q of Traffix, Inc.(“Registration”);

 

2. Basedon my knowledge, this quarterly report does not contain any untrue statement ofa material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements weremade, not misleading with respect to the period covered by this quarterlyreport;

 

3. Basedon my knowledge, the financial statements, and other financial informationincluded in this quarterly report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the registrant asof, and for, the periods presented in this quarterly report;

 

4. Theregistrant’s other certifying officer and I are responsible for establishingand maintaining disclosure controls and procedures (as defined in Exchange ActRules 13a-15(e) and 15d-15(e)) and internal control over financialreporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for theregistrant and have:

 
| a) |   | designed  such disclosure controls and procedures, or caused such disclosure controls  and procedures to be designed under our supervision, to ensure that material  information relating to the registrant, including its consolidated  subsidiaries, is made known to us by others within those entities,  particularly during the period in which this report is being prepared; |
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| b)     |   | designed  such internal controls over financial reporting, or caused such internal  controls over financial reporting to be designed under our supervision, to  provide reasonable assurance regarding the reliability of financial  statements for external purposes in accordance with generally accepted accounting  principles; |
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| c)     |   | evaluated  the effectiveness of the registrant’s disclosure controls and procedures and  presented in this report our conclusions about the effectiveness of the  disclosure controls and procedures, as of the end of the period covered by  this report based on such evaluation; and                                        |
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| d)     |   | disclosed  in this report any change in the registrant’s internal control over financial  reporting that occurred during the registrant’s first fiscal quarter that has  materially affected, or is reasonably likely to materially affect, the  registrant’s internal control over financial reporting; and         |

 

5. Theregistrant’s other certifying officer and I have disclosed, based on our mostrecent evaluation of internal control over financial reporting, to the registrant’sauditors and the audit committee of the registrant’s board of directors (orpersons performing the equivalent functions):

 
| a)     |   | All  significant deficiencies and material weaknesses in the design or operation  of internal control over financial reporting which are reasonably likely to  adversely affect the registrant’s ability to record, process, summarize and  report financial information; and |
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| b)     |   | Any  fraud, whether or not material, that involves management or other employees  who have a significant role in the registrant’s internal control over  financial reporting.                                                                                                 |

 

 
| Date:  April 14, 2004 |
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| By:                        |   | /s/  Jeffrey L. Schwartz |   |
|                       | JEFFREY L. SCHWARTZ |
|                       | Chairman  and Chief Executive Officer |

 

Asigned original of this written statement required by Section 906 has beenprovided to Traffix, Inc. and will be retained by Traffix, Inc. and furnishedto the Securities and Exchange Commission or its staff upon request.

 

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