**Exhibit      4.35**

**DOCUMENT      OF PRINCIPLES OF THE TRANSACTION**

**SIGNED      ON JULY 26, 2007**

| 1. | **ORIN                PROVIZOR HOLDINGS LTD.**,                Private Co. 51-3097980 |
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**“Orin”**

| 2. | **M.A.Sh.                – M.I.S. LTD.**,                Private Co. 51-3326199 |
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**“the      Sellers”**

**of      the first part;**

**Mr.      GUY PROVIZOR**

**“Guy”**

**of      the second part;**

**EDEN      NATURAL HEALTH MARKET LTD.**

**“the      Company”**

**of      the third part;**

**BLUE      SQUARE ISRAEL LTD. Publ. Co. 5200042847**

**“the      Purchaser”**

**of      the fourth part;**

| 1. | **The                transaction**–                the Purchaser hereby acquires 51% of the shares of the Company, with                the                intention of the parties being to act as shareholders in the Company                for                the accelerated development of the Company (in the course of maintaining                the Company’s profitability) and for an issue of its shares to the public                on the stock exchange. Some of the Company’s shares will be transferred to                the Purchaser by the Sellers and some will be allotted to it by the                Company, so that at the date of closing of the transaction the Purchaser’s                total holdings in the Company will be 51% of its issued                capital. |
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|   | The                Sellers and the Company declare and undertake to the best of their                knowledge: |
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|   | (a) | The                Company’s financial statements fairly reflect the state of the Company’s                business, the results of its operations and its cash flows for the                dates                and periods mentioned in them. The Company’s financial statements have                been drawn up according to the law which applies to the preparation                thereof and in accordance with accepted accounting principles, which                are                consistently applied in relation to previous reporting periods. In                addition, at the date of the Company’s financial statements there is no                liability and/or obligation (whether absolute, contingent or otherwise)                of                a material nature of the Company which has not received proper expression                or in respect of which suitable provisions have been made in the                Company’s                financial statements. |
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|   | (b) | All                the Company’s operations in connection with the conduct of its business up                to the date of signing of this Agreement were performed in accordance                with                the laws that apply to it, and the Company and/or the Sellers are                not                aware that any material breach was committed of any of the provisions                of                such laws. |
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|   | (c) | They                have furnished the Purchaser with all the material information in                their                possession and under their control, which is required by a reasonable                buyer for purposes of his entering into a transaction for acquiring                shares                of the Company. |
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|   | (d) | There                is no legal, contractual or other bar or impediment to the Sellers                and the                Company entering into the transaction and fulfilling all their obligations                pursuant thereto. |
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| 2. | **Purchase                price**–a                sum of NIS 22,500,000 which will be paid by the Purchaser to the                Sellers                on the effective date and against transfer of 50% of the shares of                the                Company to the Purchaser, where such shares are free and clear of                any                debt, charge, attachment or any third party                rights. |
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| 3. | **Providing                of finance to the Company**–                (a) the Purchaser undertakes to transfer to the Company an additional                sum                of NIS 33,000,000 which will be injected into the Company by the                Purchaser                as a shareholder’s loan on the effective date. Against the furnishing of                the shareholder’s loan the Company will allot shares to the Purchaser in a                quantity that will bring the Purchaser’s total holdings to 51% in                consideration for which the Purchaser shall pay the Company the par                value                thereof. This shareholder’s loan will bear linked interest accumulating at                a rate of 4% per annum, with it being agreed that at any time at                which it                may be agreed on repayment of the loan referred to in this sub-clause                (a)                or part thereof (whether on account of the interest or on account                of the                principal) the Sellers will be entitled to receive a preferential                dividend                from the Company in an amount equivalent to the ratio between the                Sellers’                holdings in the Company at such time and the Purchaser’s holdings in the                Company at such time, where same is multiplied by the amount which                has                been repaid to the Purchaser (for the sake of example: in a case                in which                at the date of such repayment the Purchaser holds 51% of the shares                of the                Company and the Sellers hold 49% of the shares of the Company, the                Sellers                will be entitled to receive a preferential dividend in an amount                equivalent to 49/51 of the amount that has been repaid to the Purchaser)                (hereinafter: **“the                Preferential Dividend”**),                and for that purpose the Company shall, prior to the signing of this                Agreement, allot to each of the Sellers a preference share (against                payment of the par value thereof) the sole and exclusive right that                will                attach thereto is to receive the Preferential Dividend simultaneous                with                and up to completion of repayment of the aforesaid shareholder’s loan, in                accordance with the terms and conditions of this Clause 3. Repayment                of                this shareholder’s loan shall be made solely simultaneous with payment of                the Preferential Dividend to the Sellers as aforesaid; |
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*pro      rata*

| 4. | **Repayment                of shareholder’s loans and release of guarantees****–**the                Sellers are entitled to withdraw from the Company within 14 days                from the                date of injection of money into the Company as stated in Clause 3(a)                above                in repayment of a shareholder’s loan in a sum of NIS 4,700,000. In                addition, the Purchaser alone is responsible for providing any guarantee,                collateral and financing that may be required in connection with                the                Company’s activities and within 60 days from the effective date it shall                release the Sellers as well as anyone who provided a personal guarantee                or                collateral on behalf of the Sellers, from guarantees and collateral                that                were given by the Sellers to banks, credit card companies and to                suppliers                in connection with the Company’s                operations. |
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| 5. | **CEO****–**                the parties shall mutually undertake that as long as Orin is a shareholder                in the Company, managerial services will be provided by Orin to the                Company which will include installing Mr. Guy Provizor in the post                of CEO                or as chairman of the Company, against payment of management fees                to Orin                in a sum of NIS 85,000 per month + V.A.T., which will be paid against                receipt of a valid tax invoice from Orin and will be revised and                updated                once each year in accordance with the rise in the Consumer Price                Index,                and in circumstances where Guy will have all the powers and authorities                required for developing the business of the Company. For the avoidance                of                doubt it is clarified that commencing from the effective date no                employer-employee relationship will apply between the Company and                Mr. Guy                Provizor, and that Orin shall be the party who bears, to the exclusion                of                the Company’s liability, all the payments of whatsoever nature to Guy                Provizor in connection with his serving as CEO or as chairman of                the                Company (including and without derogating from the generality of                the                foregoing, salary, social conditions, severance pay, Company car,                telephone and so forth). |
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|   | **Bonus****–**                in                a case that: (a) in July 2011 the Company owns 8 branches (the 2                existing                branches and 6 new branches) and (b) the percentage operating profit                of                the Company’s branches which are put into operation up to the end of 2009                amount in 2010 to at least 7.5%, then and in that event Mr. Guy Provizor                will be entitled to receive from the Company a one-time bonus in                a sum of                5,000,000 US dollars. In a case in which only one of the targets                mentioned                in Clauses (a) and (b) above is achieved, then Mr. Guy Provizor will                be                entitled to receive from the Company a one-time bonus in a sum of                2,500,000 US dollars. In the event that one or both of the aforesaid                targets is not achieved due to reasons that are not dependent on                Guy                and/or in a case in which the Company is close to attaining the targets,                a                bonus will be paid by the Company to Guy in an amount that will be                decided                by Mr. Dudy Weisman. |
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| 6. | **Management                of the Company****–**                the Company shall be conducted independently and separately, except                for                the financial and control aspect and reports required to the Purchaser’s                legal department, having regard to the fact that the Purchaser is                a public                company. The Company’s trade secrets will not be passed on to any entity                involved in the Purchaser’s activities and members of the board of                directors of the Company, except for the chairman of the Purchaser,                the                CEO of the Purchaser and the financial director of the Purchaser,                will not                be involved in any activity that competes with the Company’s business. The                Purchaser and the Sellers will appoint members to the board of directors                of the Company, who will be appointed in an odd number of members                on a                basis that the Purchaser will have a majority of one director on                the board                of directors of the Company. In addition, a reduced- size executive                will                be established, the members of which will be representatives of the                parties, on a basis that the Purchaser’s representatives will constitute a                majority on the executive. The executive shall, *inter                alia*,                decide on the Company’s business plan and its targets and shall also set                conditions and timing for the providing of finance for development                of the                Company’s business as stated in Clause 4                above. |
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|   | Resolutions                regarding allotment of shares, a change in the structure of the Company’s                capital, raising of capital on the stock exchange, providing of collateral                security by the Company to an interested party in the Company in                material                amounts and entering new fields of activity shall be passed by a                majority                of 55% on the board of directors (if the resolution is passed by                the board                of directors) and by a majority of 55% at the general meeting (if                the                resolution is passed by the general meeting). All the remaining                resolutions in the Company shall be passed by a simple                majority. |
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|   | The                Sellers undertake not to compete, directly or indirectly, with the                business of the Company. |
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|   | It                is agreed that subject to any law and subject to the condition that                the                Company’s cash flows permit this, at least 25% of the Company’s profits                will be allocated each year for distribution of dividends to the                shareholders. It is further agreed that the Company will take steps                for                the issue of its shares to the public on a stock exchange at the                earliest                possible time, with the parameters for making the public offering                (namely                number of branches, turnover and profitability) being determined                by the                board of directors of the Company in accordance with market conditions                in                this regard. Resolutions which adopt this accord and implement same                shall                be approved by the board of directors of the                Company. |
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| 7. | **Transfer                of shares****–**                every transfer of shares in the Company by any of the shareholders                (excluding a transfer of shares between the individual parties who                make up                the Sellers as between themselves) shall be subject to the giving                of a                right of first refusal and the giving of a tag-along right (in the                event                that the right of refusal is not exercised) to the remaining shareholders                in the Company. It is further agreed that the Sellers will not be                entitled                to transfer their shares in the Company to any third party, unless                the                identity of such transferee has been approved by the Purchaser, which                shall not unreasonably withhold the giving of such                approval. |
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| 8. | **Conditions                precedent**–                the transaction is contingent upon the fulfillment of the following                conditions: (a) approval of this Document of Principles by the board                of                directors of the Purchaser; (b) completion of due diligence examination                to                the Purchaser’s satisfaction within 5 business days from the date on which                all the necessary documents and the documents requested by the Purchaser                for purposes of performing the due diligence examination are delivered                to                the Purchaser. For that purpose, the Sellers and the Company will                furnish                the Purchaser and will confirm that they have delivered to it all                the                information and the documents required by the Purchaser in order                to                complete the due diligence examination and to close the transaction;                (c)                approval by the Commissioner of Restrictive Trade Practices and any                additional regulatory approval that may be required (if required).                This                document shall be brought for consideration to the board of directors                of                the Purchaser by not later than August 2,                2007. |
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| 9. | **Closing                the transaction****–**subject                to the fulfillment of the conditions precedent, the date of closing                of the                transaction shall be not later than 60 days from the date of signing                of                this document (hereinbefore and hereinafter: **“the                Effective Date”**).                To the extent that any approvals from any public authority which                are                required for purposes of closing the transaction are not received                up to                the Effective Date, the Effective Date for closing the transaction                will be                postponed to the nearest date on which it will be possible to obtain                the                aforesaid approvals, on a basis that the parties will make their                best                efforts to complete the process of obtaining the approvals                quickly. |
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| 10. | The                Sellers will be exclusively liable and shall indemnify the Purchaser                in                respect of any liability of the Company to any person and/or to any                body,                including *vis-à-vis*                customers and/or suppliers and/or various administrative authorities                (including the tax authorities) and/or any third party, the origin                of                which and/or the cause of action of which was at a date prior to                the date                of this document, and which were not disclosed to the Purchaser in                the                scope of the financial statements that were delivered to the Purchaser                and                in the due diligence examination documents which were delivered to                the                Purchaser in the course of signing of this document. It is agreed                that the                indemnity obligation as set forth above in this Clause 10 will not                apply                in respect of liabilities the existence of which, origin of which,                cause                of action for which and the facts which serve as the basis therefor                are                unknown to the Sellers and/or to the shareholders in the Sellers,                after                investigation and inquiry carried out by them, and which they were                not                obliged to know about. |
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| 11. | **Detailed                agreement****–**it                is the intention of the parties to enter into a detailed agreement                on the                basis of the main points of the transaction set forth above and to                do so                within 60 days from the date of signing of this document. However,                if for                any reason a detailed agreement is not signed up to the date mentioned                above in this clause, then the parties will implement the transaction                between them in accordance with the principles set forth above in                this                document, and subject to the terms and conditions                hereof. |
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| (                -                )            |   | (                -                ) |   | (                -                )                                                |
|------------------------------------------------|--------|-------------------------------------|--------|------------------------------------------------------------------------------------|
| ORIN                PROVIZOR Holdings Ltd.     |   | M.A.Sh.                M.I.S. Ltd.  |   | Blue                Square – Israel Ltd.                                     |
|                                           |   |                                |   |                                                                               |
|                                           |   |                                |   | (                -                )  (                -                ) |
| Eden                Natural Health Market Ltd. |   |                                |   |                                                                               |

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**ADDENDUM      NO. 1 TO DOCUMENT OF PRINCIPLES OF TRANSACTION DATED JULY 26,      2007**

| 1. | **ORIN                PROVIZOR HOLDINGS LTD.**,                Private Co. 51-3097980 |
|----|---------------------------------------------------------------------------------------|

**“Orin”**

| 2. | **M.A.Sh.                – M.I.S. LTD.**,                Private Co. 51-3326199 |
|----|---------------------------------------------------------------------------------------|

**“the      Sellers”**

**of      the first part;**

**Mr.      GUY PROVIZOR**

**“Guy”**

**of      the second part;**

**EDEN      NATURAL HEALTH MARKET LTD.**

**“the      Company”**

**of      the third part;**

**BLUE      SQUARE ISRAEL LTD. Publ. Co. 5200042847**

**“the      Purchaser”**

**of      the fourth part;**

**“the      Document of Principles of the Transaction”**

| (                -                )            |   | (                -                )       |   |
|------------------------------------------------|--------|-------------------------------------------|--------|
| ORIN                PROVIZOR Holdings Ltd.     |   | M.A.Sh.                M.I.S. Ltd.        |   |
|                                           |   |                                      |   |
| (                -                )            |   | (                -                )       |   |
| Guy                Provizor                    |   | Eden                Natural Health Market |   |
|                                           |   |                                      |   |
| (                -                )            |   |                                      |   |
| Blue                Square – Israel Ltd. |   |                                      |   |

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**ADDENDUM      NO. 2 TO DOCUMENT OF PRINCIPLES OF TRANSACTION DATED JULY 26,      2007**

**Made      and entered into at Rosh Ha’ayin on the 10**
**th**

**      day of October 2007**

| 1. | **ORIN                PROVIZOR HOLDINGS LTD.**,                Private Co. 51-3097980 |
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**“Orin”**

| 2. | **M.A.Sh.                – M.I.S. LTD.**,                Private Co. 51-3326199 |
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**“the      Sellers”**

**of      the first part;**

**Mr.      GUY PROVIZOR**

**“Guy”**

**of      the second part;**

**EDEN      NATURAL HEALTH MARKET LTD.**

**“the      Company”**

**of      the third part;**

**BLUE      SQUARE ISRAEL LTD. Publ. Co. 5200042847**

**“the      Purchaser”**

**of      the fourth part;**

| WHEREAS: | On                July 26, 2007 the parties signed an agreement of principles (hereinafter:                **“the                Agreement of Principles”**),                in connection with the Company; and |
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| WHEREAS: | On                August 16, 2007 the parties signed an addendum to the agreement                (hereinafter: **“the                Addendum”**)                (the Agreement of Principles and the Addendum will henceforth be                referred                to collectively as: **“the                Agreement”**);                and |
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| WHEREAS: | The                parties wish to put into writing accords at which they have arrived                in                connection with the implementation of the Agreement; |
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**Now      therefore it is declared, stipulated and agreed by the parties as follows:      **

| 1. | The                parties agree that the Agreement will be amended on the basis of                the                contents of this document below and that this document will be called                “second addendum to the Agreement” and for all intents and purposes shall                constitute part of the Agreement. |
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| 2. | The                parties agree that the Effective Date, as defined in the Agreement,                shall                be amended to October 10, 2007. For the avoidance of doubt, the parties                agree that simultaneous with the signing of this Addendum, all the                conditions precedent that were specified in Clause 8 of the Agreement                have                been fulfilled to the satisfaction of the                parties. |
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| 3. | **Additional                representation** |
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|   | Without                derogating from the representations and undertakings of the Sellers                and                the Company in accordance with the Agreement and this Addendum, the                Sellers and the Company declare and undertake                that: |
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|   | 3.1 | As                at the Effective Date, all the amounts that were supposed to be paid                to                the employees of the Company have been paid to them up to the date                of                closing of the transaction in accordance with the terms of their                employment and pursuant to the provisions of any law. Without derogating                from the foregoing, all the deductions and contributions which appear                in                the pay slips of the Company’s employees have been transferred to their                destination according to law. Likewise, as at the Effective Date,                all the                moneys which the Company is obliged according to law and/or according                to                the employment agreements to cover payments of the Company’s employees in                accordance with their employment agreements and according to any                law in                respect of the period of their employment and in respect of cessation                of                their employment, in the event that it should occur, have been contributed                or provided for and/or deposited by the                Company. |
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|   | 3.2 | To                the best of their knowledge the returns and reports that were submitted                by                the Company to the various tax authorities were submitted on due                date and                are correct and accurate and the Company is not likely to be held                liable                in respect thereof for any additional payment, and that the full                tax and                the other payments for which the Company is liable according to any                law                and/or for which the Company is indebted pursuant to the returns                and                reports that it lodged, all up to the date of closing of the transaction,                have been paid in full. |
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|   | 3.3 | That                commencing from July 26, 2007 and up to the Effective Date (hereinafter:                **“the                Interim Period”**),                the Sellers and the Company furnished the Purchaser with all the                information and the documents that were requested by the Purchaser                and                with all the documents required in order to complete the due diligence                examination referred to in Clause 8 of the Document of Principles                of the                Transaction and in order to close the transaction that is the subject                of                the Agreement. |
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|   | 3.4 | That                during the Interim Period the Company was managed and conducted in                the                ordinary and regular course of business in the same way as it was                conducted up to the date of signing of the Document of Principles                of the                Transaction, and that no material resolutions were passed in the                Company                which have the effect of altering the condition of the Company and/or                the                representations of the Sellers and the Company pursuant to the Agreement,                and that the Sellers did not withdraw money from the Company (apart                from                payments of salary to Guy, the directors remuneration and the management                fees which are payable to Orin in accordance with the agreement with                it),                with this being in accordance with the provisions of Clause 9 of                the                Document of Principles of the                Transaction. |
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|   | 3.5 | That                Bank Hapoalim B.M., in whose favor there is a floating charge over                the                assets of the Company (hereinafter: **“the                Floating Charge”**)                has given its consent to a transfer of shares, to the allotment of                shares                and to the excluding of the shares that are allotted to the Purchaser                in                accordance with the provisions of the Agreement from the applicability                of                the Floating Charge, and its approval is attached to this Addendum                as                **Appendix                A**. |
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|   | 3.6 | That                the board of directors of the Company has approved the Company entering                into the Agreement and the transfer of shares from the Sellers to                the                Purchaser. |
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|   | 3.7 | That                without derogating from Orin’s right to repayments of the shareholder’s                loan as stated in the Agreement, Orin waives its right to registration                of                a charge in its favor over the assets of the Company and/or the                subsidiary, Eden Natural Health Market 2 Ltd. (hereinafter: **“the                Subsidiary”**)                with respect to repayments of shareholder’s loans which Orin provided for                the Company and/or the Subsidiary. Accordingly, the Company’s resolution                of February 28, 2005 in connection with a charge over the Company’s assets                in favor of Orin is revoked and is devoid of any                force. |
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|   | 3.8 | That                in accordance with an arrangement between the Company and its employees,                within 90 days from the date of signing of this Addendum, a determination                of sales targets for purposes of giving bonuses to those amongst                the                employees of the Company who are entitled thereto will be completed,                in                the form of the Company and the aforesaid employees signing an appropriate                addendum to the employment agreement in the scope of which the aforesaid                sales targets will be specified. |
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|   | 3.9 | That                all the representations and undertakings of the Sellers and the Company                in                accordance with the Agreement which relate to the Company apply both                in                relation to the Company as well as to the                subsidiary. |
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| 4. | For                the removal of doubt it is clarified and agreed that on the Effective                Date                Guy will be dismissed from his employment in the Company. Upon termination                of his employment as aforesaid Guy will be entitled to receive severance                pay from the Company in an amount equivalent to NIS 356,250, as well                as                redemption of 44 days of annual leave, on a basis that the Sellers                and the                Company declare that this amount of severance pay is equivalent to                the                total of all the payments that are due to Guy as recorded in the                books of                the Company and/or the Subsidiary as at September 30, 2007. By his                signature at the foot of this Addendum Guy agrees and declares that                upon                receipt of the aforesaid amount, he does not have and will not have                any                allegation and/or claim and/or demand against the Company in connection                with his employment and/or the termination of his employment in the                Company (including in connection with severance pay, salary payments,                related payments and so forth). |
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|   | If                it should transpire that Guy is entitled to additional payments in                respect                of the period of his employment in the Company in excess of the amount                specified in this Clause 4, then the Sellers’ will bear these additional                payments, including in a manner in which, if the Company is held                liable                for these payments, the Sellers will indemnify the Company in respect                of                any such payment. |
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| 5. | For                the avoidance of doubt it is clarified and agreed that upon the signing                of                this Addendum any agreement entered into between the Sellers amongst                themselves prior to the date of signing of this Addendum regarding                the                cooperation between them in the management and operation of the Company                is                cancelled, and that the Sellers are bound by the Agreement and the                Articles of the Company as will be adopted by the Company on the                Effective                Date, and that no agreement will be entered into between the Sellers                amongst themselves which does not conform with the Agreement and/or                the                Articles of the Company. The Sellers further declare that they waive                the                right of first refusal which they have as against one another and                as                against the Company in regard to the sale and allotment of shares                to Blue                Square as stated in the Agreement. |
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**Appendix      B**

| 6. | The                Sellers, the Company and the Purchaser undertake to deliver to the                Purchaser by not later than November 15, 2007 audited financial statements                of the Company as at September 30,                2007. |
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| 7. | **Additional                undertakings for indemnity** |
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|   | a. | In                a case in which: |
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|  | I. | The                Company is held liable to pay any payment to any of its employees                (including in respect of salary and/or social rights) by virtue of                an                agreement and/or according to law (apart from payments to employees                the                due date for payment of which is subsequent to the Effective Date)                and/or                by virtue of an undertaking that was given to the employees in excess                of                the agreements that were exhibited to the Purchaser, with this being                in                respect of the period prior to the Effective Date, save and except                payments in respect of which a provision was made in the Company’s books;                and |
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|  | II. | The                extent of the Company’s liability mentioned in Clause I above to the                employees in respect of the period prior to the Effective Date                cumulatively exceeded NIS 50,000. |
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|   |   | Upon                the fulfillment of the two conditions in Clauses I and II above,                the                Sellers shall indemnify the Company in respect of any payment to                employees                as aforesaid in excess of a cumulative amount of NIS                50,000. |
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|   | b. | If                the Company is held liable to pay the tax authorities money in respect                of                the non-recognition of any expenses of the Company or of the Subsidiary                which were incurred in the period prior to the Effective Date, then                and in                that event the Sellers shall indemnify the Company in respect of                such                payments for which the Company was held liable to the tax authorities                in                Israel, by way of a transfer to the Company of an amount equivalent                to the                total payments for which the Company was held liable as                aforesaid. |
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|   | c. | Before                the end of the civil year the Company shall perform a stock count                in the                presence of representatives of the Purchaser. If it transpires in                this                count that there are shortages in stock as compared with the stock                appearing in the books of the Company as at the date of the stock                count to                an extent exceeding 3% of the sales turnover of all the Company’s branches                during the period which commenced from the previous stock count performed                by the Company and up to the stock count mentioned in this sub-clause                above (hereinafter: **“the                Maximum Permitted Shortage”**),                then and in that event the Sellers will indemnify the Company in                respect                of the entire amount of the stock shortages which exceeds the Maximum                Permitted Shortage. |
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| 8. | The                Sellers undertake that by not later than December 31, 2007 all the                disputes between the Company and A. Aloni – Marble Ceramics, Utensil                (hereinafter: **“the                Aloni Company”**)                will be resolved, so that the Company will no longer be a party to                a                dispute with Aloni, to the extent that there are such in respect                of the                period preceding the signing of this Addendum. The parties further                agree                that if at any time Aloni should file checks for execution which                were                drawn in its favor by the Company, the Company will immediately pay                the                checks and without derogating from the right of the Sellers and/or                of Guy                to have their allegations against the Aloni Company adjudicated in                a                separate proceeding. It is further agreed that all the costs and/or                expenses connected with the dispute with Aloni, apart from payment                of the                checks that were given to Aloni by the Company and which have not                yet been                paid, shall be borne by the Sellers alone, and the Sellers shall                indemnify                the Company in respect of any damage and/or expense that may be incurred                by the Company in connection                therewith. |
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| 9. | **Indemnity                in respect of closure of                branches** |
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|   | 9.1 | The                parties agree that in the event that during a period of 60 months                commencing from the Effective Date the activities are closed down                and                ceased of one or both of the branches which the Company operates                at the                time of signing of this Document of Principles at Poleg (hereinafter:                **“the                Poleg Branch”**)                and in Or Yehuda (hereinafter: **“the                Or Yehuda Branch”**)                and in addition the following conditions are                met: |
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|  | I. | The                branch or branches were closed down in accordance with a judgment                the                execution of which was not stayed, after exhausting all the proceedings                for preventing the closure; and |
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|  | II. | The                reason for closure of the branch or branches is inappropriate planning                zoning or the absence of a business license in respect of inappropriate                planning zoning for the activities of the                branches; |
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**“the      Amounts of Indemnity”**

|  | a. | If                the Poleg Branch is closed in the period from the Effective Date                and up to                the end of 60 months from the Effective Date, then the Sellers will                indemnify the Purchaser in an amount of: NIS 21,680,000 from which                a                deduction shall be made of a sum equivalent to NIS 361,333 in respect                of                each month which has passed commencing from the Effective                Date. |
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|  | b. | If                the Or Yehuda Branch is closed in the period commencing from the                Effective                Date and up to the end of 60 months from the Effective Date, then                the                Sellers will indemnify the Purchaser in a sum of: NIS 10,840,000                less a                sum equivalent to NIS 180,667 in respect of each month that has passed                commencing from the Effective Date. |
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|   | 9.2 | In                the event that the Sellers’ obligation to indemnify the Purchaser in                respect of closure of the branches as stated in this clause should                come to                fruition, then and in that event the indemnity which is the subject                of                this clause shall be effected by way of converting an amount equivalent                to                the Amounts of the Indemnity (hereinafter: **“the                Converted Portion”**)                out of the shareholder’s loan mentioned in Clause 3(a) of the Agreement                into a shareholder’s loan under the conditions as set forth in Clause 3(b)                of the Agreement, in a manner whereby the Converted Portion as aforesaid                shall for all intents and purposes be deemed to be a shareholder’s loan                pursuant to Clause 3(b) of the Agreement and all the terms and conditions                of the shareholder’s loan mentioned in Clause 3(b) of the Agreement shall                apply as if the Converted Portion was included from the outset in                the                shareholder’s loan mentioned in Clause 3(b) of the Agreement (including                with regard to the manner and times of repayment and including the                manner                in which partial or full repayments of the Converted Portion will                not                entitle the Sellers to a preferential dividend). The parties agree                that if                for purposes of regulating the absence of entitlement of the Sellers                to a                preferential dividend in respect of repayments of the Converted Portion                as                mentioned in this sub-clause above, there is a necessity for amending                the                Company’s Articles, then and in that event the parties will make an                amendment to the Company’s Articles as                required. |
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|   | 9.3 | It                is agreed that at the date of the conversion as mentioned in sub-clause                9.2 above Blue Square will be entitled to decide, in its sole and                absolute                discretion, on immediate repayment of the Converted Portion, with                it being                clarified for the avoidance of doubt that the Sellers will not be                entitled                to payment of any dividend in respect of such                repayments. |
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|   | 9.4 | It                is further agreed that the Company shall exhaust all the proceedings                against the property owners who leased the properties to it in which                the                branches operate to obtain full compensation in respect of the closure                of                the branch or the branches, and in a case in which any payments are                received from the property owners in respect of closure of the branches                as                aforesaid, then and in that event in respect of each payment that                is                received as aforesaid, if and to the extent that it is received,                up to an                amount equivalent to the Amounts of Indemnity (hereinafter: **“the                Amount of the Refund”**),                portion of the shareholder’s loan mentioned in Clause 3(b) of the                Agreement shall be converted, in an amount equivalent to the Amount                of the                Refund, into a shareholder’s loan under the conditions as set forth in                Clause 3(a) of the Agreement. If at the date of receipt of the                compensation Blue Square has already withdrawn the Converted Portion,                then                and in that event the dividend in a sum equivalent to the Converted                Portion shall be paid to the Sellers according to the conditions                as set                forth in Clause 3(a) of the Agreement, which shall be done immediately                but                subject to any law. |
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| 10. | **Payment                of the purchase price and providing of the shareholder’s                loans** |
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|   | 10.1 | It                is agreed that effecting payment of the purchase price mentioned                in Clause                2 of the Agreement shall be in the following                manner: |
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|   | 10.1.1 | A                sum of NIS 11,250,000 shall be paid by way of a check to the order                of ORIN                PROVIZOR Holdings Ltd. at the time of signing of this Addendum against                the                furnishing to the Purchaser of a certificate regarding the maintaining                of                books and an exemption from the deduction of tax at                source. |
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|   | 10.1.2 | A                sum of NIS 11,250,000 shall be paid by way of a check to the order                of                M.A.Sh. – M.I.S. Ltd. at the time of signing of this Addendum against the                furnishing to the Purchaser of a certificate regarding the maintaining                of                books and an exemption from the deduction of tax at                source. |
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|   | 10.2 | The                parties shall cooperate for regulating the rights of signature in                the                Company’s bank account and it is agreed that the shareholder’s loans                mentioned in Clause 3 in the Agreement in a total amount of NIS 47,000,000                shall be provided to the Company by the Purchaser immediately after                the                rights of signature in the Company’s bank account are regulated and                arranged, in a manner whereby the performing of operations in the                account                will not be possible without the signature of a representative of                the                Purchaser. |
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**In      witness whereof the parties have hereunto signed:**

| (                -                )                                                       |                                | (                -                )                                               |
|-------------------------------------------------------------------------------------------|-------------------------------------|-----------------------------------------------------------------------------------|
| ORIN                PROVIZOR Holdings Ltd.**ORIN                PROVIZOR Holdings Ltd.**  |                                | M.A.Sh.                M.I.S. Ltd. **M.A.Sh.                – M.I.S. Ltd.** |
|                                                                                      |                                |                                                                              |
| (                -                )                                                       |                                | (                -                )                                               |
| **Guy                Provizor**                                                           |                                | Eden                Natural Health Market Ltd.                                    |
|                                                                                      |                                |                                                                              |
|                                                                                      | (                -                ) |                                                                              | (                -                ) |   |
| Blue                Square – Israel Ltd. **Blue                Square Israel Ltd.** |

**Attestations      of signature **

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**BANK      HAPOALIM**

**Or      Yehuda Branch – 657**

**126      Hahagana Street, Or Yehuda 60250**

**re:      **
**Sale      Agreement and Allotment of Shares to Blue Square Ltd. **

| 1. | We                have no objection to the sale of shares of the Company and allotment                of                shares of the Company to Blue Square Ltd. If in the scope of the                agreement                with Blue Square Ltd. the Company allots shares out of its unissued                share                capital, we confirm that the shares that will be allotted by the                Company                as aforesaid, are excluded from the charge registered in our favor                over                the Company’s assets. |
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| 2. | We                have no objection to repayment of the shareholder’s loans by the Company                on the dates as shall be decided by the management of the Company,                and                naturally on condition that you notify us in advance about such dates                and                that the Company continues to make payment of its obligations to                the Bank                on due date. |
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|   |   | Yours                truly,         |
|--------|--------|-------------------------------------|
|   |   |                                |
|   |   | Bank                Hapoalim B.M.   |
|   |   | Or                Yehuda branch     |
|   |   |                                |   |
|   |   | (                -                ) | (                -                ) |
|   |   | R.                Karlman           | E.                Michaelson |

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