|  | 1.   | I have reviewed this Annual      Report on Form 20-F of Blue Square-Israel  Ltd.; |
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|  | 2.   | Based on my knowledge, this      report does not contain any untrue statement of a material fact or omit to      state a material fact necessary to make the statements made, in light of      the circumstances under which such statements were made, not misleading      with respect to the period covered by this  report; |
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|  | 3.   | Based on my knowledge, the      financial statements, and other financial information included in this      report, fairly present in all material respects the financial condition,      results of operations and cash flows of the Company as of, and for, the      periods presented in thisreport; |
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|  | 4.   | The Company’s other certifying      officer and I are responsible for establishing and maintaining disclosure      controls and procedures (as defined in Exchange Act Rules 13a-15(e)      and 15d-15(e) and internal control over financial reporting (as defined in      Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and      have: |
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|   | (a)  | Designed such disclosure controls      and procedures, or caused such disclosure controls and procedures to be      designed under our supervision, to ensure that material information      relating to the Company, including its consolidated subsidiaries, is made      known to us by others within those entities, particularly during the      period in which this report is being  prepared; |
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|   | (b)  | Designed such internal control      over financial reporting, or caused such internal control over financial      reporting to be designed under our supervision, to provide reasonable      assurance regarding the reliability of financial reporting and the      preparation of financial statements for external purposes in accordance      with generally accepted accounting  principles; |
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|   | (c)  | Evaluated the effectiveness of      the Company’s disclosure controls and procedures and presented in this      report our conclusions about the effectiveness of the disclosure controls      and procedures, as of the end of the period covered by this report based      on such evaluation; and |
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|   | (d)  | Disclosed in this report any      change in the Company’s internal control over financial reporting that      occurred during the period covered by the annual report that has      materially affected, or is reasonably likely to materially affect, the      Company’s internal control over financial reporting;      and |
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|  | 5.   | The Company’s other certifying      officer and I have disclosed, based on our most recent evaluation of      internal control over financial reporting, to the Company’s auditors and      the audit committee of the Company’s board of directors (or persons      performing the equivalentfunction): |
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|   | (a)  | All significant deficiencies and      material weaknesses in the design or operation of internal control over      financial reporting which are reasonably likely to adversely affect the      Company’s ability to record, process, summarize and report financial      information; and |
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|   | (b)  | Any fraud, whether or not      material, that involves management or other employees who have a      significant role in the Company’s internal control over financial      reporting. |
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| By                           | /s/ Zeev Vurembrand |   |
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| Zeev      Vurembrand         |
| Chief      Executive Officer |

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