Glen Canyon Dam Adaptive Management Work Group 

Agenda Item Information 

April 29-30, 2009 

Agenda Item 

Public Outreach Ad Hoc Group 

Action Requested

√ The following motion is requested, and is provided as a courtesy to AMWG members. 

However, no motion is presumed to be made unless and until an AMWG member makes the 

motion in accordance with the AMWG Operating Procedures. 

POAHG, in collaboration with GCMRC, is charged with producing “status updates” for 

the benefit of the lay public and resource managers summarizing the current 

understanding and findings related to AMP activities. 

Background of Action Requested

• The proposed “status updates” will be used to fulfill POAHG’s role to provide 

background and current information regarding the AMP. 

• These updates will provide annual snap shot summaries of resource trends and 

science results for the benefit of the public and resource managers. Information will 

be obtained by interviewing GCMRC staff and utilizing existing GCRMC reports. 

• Purpose and Intent of the “status updates” is to inform the public and resource 

managers of the current status and knowledge of resources and dam operations and 

advances in adaptive management. 

Proposed “Status Updates” Format: 

1. What are the questions that need answering? 

2. How was the research/monitoring conducted? 

3. What was learned/research outcomes? 

4. How would/will this information affect decision making or management options 

(Note: The above motion addresses the proposed status update reports only, and not the budget. 

The budget figures noted below are for information only; they will be considered under the 

FY09/10 Budget agenda item.) 

Presenters

Jeff Humphrey, U.S. Fish and Wildlife Service (POAHG representative for Sam Spiller) 

Michael Yeatts, Hopi Tribe (AMWG Alternate for the Hopi Tribe) 

Doug Hendrix, Bureau of Reclamation (POAHG representative for Reclamation) 

Page 1 of 4 
Public Outreach Ad Hoc Group, continued 

Previous Action Taken

√ By AMWG: 

At the August 2007 AMWG meeting, the following motion(s) were passed:

√ MOTION: The Adaptive Management Work Group recommends that the Secretary of 

the Interior approve both the continued deployment and maintenance of the Phase I 

public outreach campaign products (web site, displays, fact sheets) and the Phase II 

public outreach campaign, detailed below, that includes development of additional 

outreach materials, media support, public education, and events development or 

participation. 

 

Public Outreach Ad Hoc Group 3-year Informational Product Workplan 

Phase II Communications Efforts 

Following is the Phase II public outreach campaign plan for use by the AMWG and 

Public Outreach AHG to increase understanding of and support for the various research 

and management activities occurring along the Colorado River. The intent of this plan 

is to leverage both existing and newly developed informational campaign items and 

initiatives to familiarize the general public with the goals and workings of the Adaptive 

Management Program (AMP). 

The goal of the outreach campaign is to provide the general public and core target 

audiences with factual, up-to-date information about the AMP – why it was created, 

what it entails, and what is was organized to accomplish. 

The following plan builds on the Phase I products and identifies new products, 

initiatives or events the communications team is will pursue, if approved by AMWG, 

over the next three fiscal years (FY 09, 10 & 11). 

Phase II Campaign Focus

Product Date 

Planning / Work

Responsible 

Party 

Estimated 

Cost 

2009/2010/2011

Portable Display – New Design 

& Display (Retractable Banner 

style) 

2009/2010 - BOR (Production) 

- POAHG Committee 

(content & approval) 

$2500/$2500 

AMP Info Campaign – Trade 

Show 

Colorado River Water Users 

Association 

- Additional tradeshows TBD 

- Dec 2009/10/11 

- TBD 

- BOR 

- BOR/POAHG 

$1,000/1000/1000 

$2500/2500/2500 

Page 2 of 4 
Public Outreach Ad Hoc Group, continued 

Product Date 

Planning / Work

Responsible Estimated 

Party Cost 

2009/2010/2011

Tribal Outreach Materials 

- Fact sheets 

- Interpretive Materials 

2009/2010/2011 - Mike Yeatts - Hopi $1500/1500/1500 

Guide Resource Materials 

- Wallet cards 

- Ammo can information 

2009 / 2010 

2009 / 2010 

Lynn Hamilton/GCRG 

 

$1,000/5000/5000 

$1000/1000/1000 

Potential Media Events 

- Media day/translocation 

efforts (w/ FWS, AZGF, 

GCMRC) 

- Archeological excavations 

News Media Science Tour 

- Colorado River raft trip 

- Tour of Glen Canyon Dam 

- Tour of hatcheries 

- 2009 / timed w/ 

releases 

- TBD 

2010/2011 

- BOR, FWS, AZGF, 

GCMRC 

- BOR/Tribes 

- USGS/BOR/POAHG 

- $5,000/ TBD 

- TBD 

$2,500/2500 

Media Kit Folders 2010 BOR $1,500 

Educational Materials 

- Lesson plan (possible grant 

op.) 

2009/2010 BOR & POAHG $1,000/ $2,000 

New Fact Sheet Development 

- Monitoring of Native Fish 

- Tribal values 

- High Flow Test Overview 

- Fall Steady & Equalization 

Releases 

- Suppression of non-native 

fish 

 

2009/2010/2011 BOR & POAGH $5,000/2000/TBD 

Annual Web Site Updates & 

Maintenance 

2009/2010 BOR 10,000/10000/10000 

Video Footage 

- Media B-roll packs 

- Program Overview 

2009/2010 AGFD / BOR / FWS $5,000/TBD 

Administrative Costs 

- Design, Layout & printing 

- Materials & Supplies 

- Meeting attendance 

2009/2010/2011 BOR $10,000/10,000/10,000 

Total Projected Expenses 55,000 - $60,000/yr 

Page 3 of 4 
Public Outreach Ad Hoc Group, continued 

Timeline 

We anticipate that the design, development, and preparation of the Phase II products 

and initiatives will occur over the next two fiscal years. Prior to use or distribution of 

these materials to the general public, the Public Outreach Ad Hoc Group will seek 

AMWG guidance and approval. 

Page 4 of 4 
AMWG –Publ

Outreach Ad Hoc 

Outreach Ad Hoc 

Budget Progress Repo

Budget Progress Rep

TWG Meeting TWG Meeting –Phoenix

Phoenix

March 16, 2009 March 16, 2009
Completed Produ

Completed Produ

Phase I Phase I
Approved Fact She

Approved Fact She
List of Fact Sheet

List of Fact Sheet

• Adaptive Management 

Program Origins 

• Adaptive Management 

Program Purpose and Goals 

• Who We Are• Cultural Resources • Current Status of Resources 

in the Grand Canyon 

• Endangered Species • Historical Native Fishes of 

Glen and Grand Canyons 

• Hydropowe

Adaptive MProgram 

• Colorado R

Project 

• Lees Ferry • Recreationa• Sand Bars 

Canyon

• Glen Canyo

Temperatur
Logo & Tagline Logo & Tagline

“Using Science to Manage River 

Resources in Grand Canyon”
Portable & Stationary Disp

Portable & Stationary Disp
Public Outreach Webs

Public Outreach Webs

Site address: www.gcdamp.gov
Proposed Produc

Proposed Produc

Phase II Phase II

FY 2010 & 2011 FY 2010 & 2011
Phase II Phase II –Proposed Pr

Proposed Pr

9 Science Status Updates9 Retractable Banner 

Display

9 Tribal Outreach 

Materials

9 Media Kit Folders9 Video B-roll Kits9 Trade Show 

Participation

9 Guide Re

Materials

9 Media Ev

 Science  News M Translo

9 Education
Proposed New Fact Shee

Proposed New Fact Shee

3⁄4 High Flow Test 

Overview (in process)

3⁄4 Monitoring of Native 

Fish

3⁄4 Tribal Va3⁄4 Non-nati

Suppres

3⁄4 Fall Stea
Guide Materials Guide Materials

Wallet car• Profile AMP re

handout to Gr

 50,000 wal

Ammo can 

 Laminated 
Media Kit Folder Media Kit Folder

Example: For illustration purposes only
Educational Materials Educational Materials 

Example: For illustration purposes only
Media Event Media Event – 

– Scienc

Scienc
General Program Su

General Program Su

Activities Activities
Special Events & Me

Special Events & Me

Coordination Coordination

Media Relations - March 2008 High Flow Tes
Public Meetings Supp

Public Meetings Sup

Experimental Flows