Exhibit 31.1

    CERTIFICATIONS PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


I, Alfred E. Brennan, Jr., certify that:

         1.  I have reviewed this report on Form 10-Q of Young Innovations,
             Inc.;

         2.  Based on my knowledge, this report does not contain any untrue
             statement of a material fact or omit to state a material fact
             necessary to make the statements made, in light of the
             circumstances under which such statements were made, not misleading
             with respect to the period covered by this report;

         3.  Based on my knowledge, the financial statements, and other
             financial information included in this report, fairly present in
             all material respects the financial condition, results of
             operations and cash flows of the registrant as of, and for, the
             periods presented in this report;

         4.  The registrant's other certifying officers and I are responsible
             for establishing and maintaining disclosure controls and procedures
             (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
             internal control over financial reporting (as defined in the
             Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
             have:

                  a) designed such disclosure controls and procedures, or caused
                     such disclosure controls and procedures to be designed
                     under our supervision, to ensure that material information
                     relating to the registrant, including its consolidated
                     subsidiaries, is made known to us by others within those
                     entities, particularly during the period in which this
                     report is being prepared;

                  b) designed such internal control over financial reporting, or
                     caused such internal control over financial reporting to be
                     designed under our supervision, to provide reasonable
                     assurance regarding the reliability of financial reporting
                     and the preparation of financial statements for external
                     purposes in accordance with generally accepted accounting
                     principles;

                  c) evaluated the effectiveness of the registrant's disclosure
                     controls and procedures and presented in this report our
                     conclusions about the effectiveness of the disclosure
                     controls and procedures, as of the end of the period
                     covered by this report based on such evaluation; and

                  d) disclosed in this report any change in the registrant's
                     internal control over financial reporting that occurred
                     during the registrant's most recent fiscal quarter that has
                     materially affected, or is reasonably likely to materially
                     affect, the registrant's internal control over financial
                     reporting; and

         5.  The registrant's other certifying officers and I have disclosed,
             based on our most recent evaluation of internal control over
             financial reporting, to the registrant's auditors and the audit
             committee of registrant's board of directors:

                  a) all significant deficiencies and material weaknesses in the
                     design or operation of internal control over financial
                     reporting which are reasonably likely to adversely affect
                     the registrant's ability to record, process, summarize and
                     report financial information; and

                  b) any fraud, whether or not material, that involves
                     management or other employees who have a significant role
                     in the registrant's internal control over financial
                     reporting.

Date:  May 2, 2005
                                                  /s/  Alfred E. Brennan, Jr.

                                                  Alfred E. Brennan, Jr.
                                                  Chief Executive Officer