**EXHIBIT      99.1**

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**Press          Release**

**Traffix,            Inc. Reports First Quarter 2007 Results**

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|   | · | Traffix,                  Inc. (http://www.traffixinc.com)                  offers marketers brand and performance based distribution solutions                  though                  the Traffix network of entertaining web destinations, via its proprietary                  ad-serving optimization technology. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | SendTraffic                  (http://www.sendtraffic.com)                  is a performance focused, search engine marketing firm focused                  on building                  online presence, optimizing marketing expenditures and retaining                  customers. |
|--------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Hot                  Rocket Marketing (http://www.hotrocketinc.com)                  is an online direct-response media firm servicing advertisers,                  publishers                  and agencies by leveraging vast online inventory across sites,                  networks,                  search engines and email to drive users to client web properties,                  generating qualified leads, registrations and                  sales. |
|--------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | mxFocus                  (http://www.mxfocus.com)                  develops and distributes content and services for mobile phones                  and                  devices and provides interactive mobile media solutions for advertisers,                  marketers and content providers. |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

*This        release contains certain forward-looking statements and information relating        to        Traffix that are based on the beliefs of Traffix's management, as well as        assumptions made by and information currently available to the Company. Such        statements reflect the current views of the Company with respect to future        events including estimates and projections about Traffix's business based        on        certain assumptions of Traffix's management, including those described in        this        Release. These statements are not guarantees of future performance and involve        risk and uncertainties that are difficult to predict, including changes in        demand for the Company's services and products, changes in technology and        the        regulatory environment affecting the Company's business, and difficulties        encountered in the integration of acquired businesses. Should one or more        of        these underlying assumptions prove incorrect, actual results may vary materially        from those described herein as anticipated, believed, estimated or expected.        The        Company does not intend to update these forward-looking        statements.*

*You        may register to receive Traffix's future press releases or to download a        complete Digital Investor Kit(TM) including press releases, regulatory filings        and corporate materials by clicking on the "Digital Investor Kit(TM)" icon        at        www.kcsa.com.*

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**TRAFFIX,        INC. AND SUBSIDIARIES**

**CONSOLIDATED          BALANCE SHEETS**

|                                                                                                         |   | **February                    28,** |       | **November                    30,** |   |
|--------------------------------------------------------------------------------------------------------------|--------|-------------------------------------|------------|-------------------------------------|--------|
|                                                                                                         |   | **2007**                            |       | **2006**                            |   |
|                                                                                                         |   | **(Unaudited)**                     |       |                                |   |
| **Assets**                                                                                                   |   |                                |       |                                |   |   |   |
| Current                    assets:                                                                           |   |                                |       |                                |   |   |   |
| Cash                    and cash equivalents                                                                 |   | $                                   | 9,456,221  |                                | $      | 8,972,197 |   |
| Marketable                    securities                                                                     |   |                                | 21,502,693 |                                |   | 21,433,775 |   |
| Accounts                    receivable, trade, net of allowance for doubtful accounts                        |   |                                |       |                                |   |   |   |
| of                    $1,182,043 at February 28, 2007 and $1,079,661 at November 30,                    2006 |   |                                | 8,844,857  |                                |   | 8,975,402 |   |
| Deferred                    income taxes                                                                     |   |                                | 532,881    |                                |   | 451,909 |   |
| Prepaid                    expenses and other current assets                                                 |   |                                | 1,154,320  |                                |   | 957,674 |   |
| **Total                    current assets**                                                                  |   |                                | 41,490,972 |                                |   | 40,790,957 |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| Property                    and equipment, net                                                               |   |                                | 1,782,308  |                                |   | 1,965,183 |   |
| Goodwill                                                                                                     |   |                                | 9,849,020  |                                |   | 7,913,007 |   |
| Other                    intangibles, net                                                                    |   |                                | 3,155,939  |                                |   | 1,210,257 |   |
| Deferred                    income taxes                                                                     |   |                                | 805,227    |                                |   | 846,223 |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| **Total                    assets**                                                                          |   | $                                   | 57,083,466 |                                | $      | 52,725,627 |   |
| **Liabilities                    and shareholders' equity**                                                  |   |                                |       |                                |   |   |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| Current                    liabilities:                                                                      |   |                                |       |                                |   |   |   |
| Accounts                    payable                                                                          |   | $                                   | 4,937,111  |                                | $      | 4,692,374 |   |
| Accrued                    expenses                                                                          |   |                                | 8,580,823  |                                |   | 3,831,223 |   |
| Due                    to related parties                                                                    |   |                                | -          |                                |   | 90,000 |   |
| Income                    taxes payable                                                                      |   |                                | 415,850    |                                |   | 470,000 |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| **Total                    liabilities**                                                                     |   |                                | 13,933,784 |                                |   | 9,083,597 |   |
| Minority                    interest                                                                         |   |                                | -          |                                |   | 313,637 |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| Commitments                    and contingencies                                                             |   |                                |       |                                |   |   |   |
| **Shareholders'                    equity**                                                                  |   |                                |       |                                |   |   |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| Preferred                    stock - $.001 par value; 1,000,000 shares authorized;                           |   |                                |       |                                |   |   |   |
| none                    issued and outstanding                                                               |   |                                | -          |                                |   | - |   |
| Common                    stock - $.001 par value; authorized 50,000,000 shares;                    issued   |   |                                |       |                                |   |   |   |
| and                    outstanding 14,415,837 shares and 14,365,671 shares,                    respectively  |   |                                | 14,415     |                                |   | 14,365 |   |
| Additional                    paid-in capital                                                                |   |                                | 42,162,072 |                                |   | 42,286,760 |   |
| Retained                    earnings                                                                         |   |                                | -          |                                |   | - |   |
| Accumulated                    other comprehensive income                                                    |   |                                | 973,195    |                                |   | 1,027,268 |   |
|                                                                                                         |   |                                |       |                                |   |   |   |
| **Total                    shareholders' equity**                                                            |   |                                | 43,149,682 |                                |   | 43,328,393 |   |
| **Total                    liabilities and shareholders' equity**                                            |   | $                                   | 57,083,466 |                                | $      | 52,725,627 |   |

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**TRAFFIX,          INC. AND SUBSIDIARIES **

**CONSOLIDATED            STATEMENTS OF INCOME **

**(UNAUDITED)**

|                                                                                            |   | **Three                    Months Ended** |       |
|-------------------------------------------------------------------------------------------------|--------|-------------------------------------------|------------|
|                                                                                            |   | **February                    28,**       |       | **February                    28,** |   |
|                                                                                            |   | **2007**                                  |       | **2006** |   |
| Net                    revenue                                                                  |   | $                                         | 18,034,231 |   | $ | 17,022,812 |   |
| Cost                    of revenue                                                              |   |                                      | 11,895,489 |   |   | 10,953,610 |   |
| **Gross                    profit**                                                        |   |                                      | 6,138,742  |   |   | 6,069,202 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Selling                    expenses                                                             |   |                                      | 1,081,969  |   |   | 1,383,870 |   |
| General                    and administrative expenses                                          |   |                                      | 3,989,612  |   |   | 3,909,921 |   |
| Bad                    debt expense                                                             |   |                                      | 63,421     |   |   | 84,286 |   |
| **Income                    from operations**                                              |   |                                      | 1,003,740  |   |   | 691,125 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Other                    income (expense):                                                      |   |                                      |       |   |   |   |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Interest                    income and dividends                                                |   |                                      | 280,226    |   |   | 241,992 |   |
| Realized                    gains (losses) on marketable securities                             |   |                                      | 19,106     |   |   | (18,352 | ) |
| Other                    non-operating income                                                   |   |                                      | 8,147      |   |   | 4,117 |   |
| Minority                    interest in income of                                               |   |                                      |       |   |   |   |   |
| consolidated                    subsidiary                                                      |   |                                      | (48,000    | ) |   | (200,095 | ) |
|                                                                                            |   |                                      |       |   |   |   |   |
| **Income                      before provision for** **income                      taxes** |   |                                      | 1,263,219  |   |   | 718,787 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Provision                    for income taxes                                                   |   |                                      | 584,996    |   |   | 296,069 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| **Net                    income**                                                          |   | $                                         | 678,223    |   | $ | 422,718 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Basic                    earnings per share:                                                    |   |                                      |       |   |   |   |   |
| Net                    income                                                                   |   | $                                         | 0.05       |   | $ | 0.03 |   |
| Weighted                    average shares outstanding                                          |   |                                      | 14,398,363 |   |   | 14,259,543 |   |
|                                                                                            |   |                                      |       |   |   |   |   |
| Diluted                    earnings per share:                                                  |   |                                      |       |   |   |   |   |
| Net                    income                                                                   |   | $                                         | 0.05       |   | $ | 0.03 |   |
| Weighted                    average shares outstanding                                          |   |                                      | 14,895,858 |   |   | 14,460,056 |   |
| Cash                    dividend declared per common share                                      |   | $                                         | 0.08       |   | $ | 0.08 |   |

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|                                                             |   |                        |       |                        |   |
|------------------------------------------------------------------|--------|-----------------------------|------------|-----------------------------|--------|
|                                                             |   | February                28, |       | November                30, |   |
|                                                             |   | 2007                        |       | 2006                        |   |
|                                                             |   |                        |       |                        |   |
|                                                             |   | (Unaudited)                 |       |
| Working                Capital                                   |   | $                           | 27,557,188 |                        | $      | 31,707,360 |   |
| Current                Ratio                                     |   | $                           | 2.98       |                        | $      | 4.49 |   |
| Combined                Cash and Marketable Securities           |   | $                           | 30,958,914 |                        | $      | 30,405,972 |   |
| Common                Stock Issuable and Outstanding             |   |                        | 14,930,037 |                        |   | 14,365,671 |   |
| Tangible                Book Value Per Share                     |   | $                           | 2.02       |                        | $      | 2.38 |   |
| Combined                Cash and Marketable Securities per share |   | $                           | 2.07       |                        | $      | 2.12 |   |

|                                           |   | Three                  months ended |      |
|------------------------------------------------|--------|-------------------------------------|-----------|
|                                           |   |                                |      |   |   |
|                                           |   | February                  28,       |      | February                  28, |   |
|                                           |   | 2007                                |      | 2006 |   |
|                                           |   |                                |      |   |   |
| EBITDA:                                        |   |                                |      |   |   |
| Income                  from Operations        |   | $                                   | 1,003,740 |   | $ | 691,125 |   |
| Add:                                           |   |                                |      |   |   |   |   |
| Depreciation                  and amortization |   |                                | 513,077   |   |   | 576,556 |   |
| Stock-based                  compensation      |   |                                | 94,031    |   |   | 172,240 |   |
|                                           |   |                                |      |   |   |   |   |
| EBITDA                                         |   | $                                   | 1,610,848 |   | $ | 1,439,921 |   |

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