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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549





FORM 10-Q







|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

FOR THE QUARTERLY PERIOD ENDED September 30, 2010



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

FOR THE TRANSITION PERIOD FROM  TO
.

Commission file number: 0-26680





NICHOLAS FINANCIAL, INC.

(Exact Name of Registrant as Specified in its Charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|British Columbia, Canada                                       |  | 8736-3354                           
|(State or Other Jurisdiction of
Incorporation or Organization) |  | (I.R.S. Employer Identification No.)



|                                                         |  |           
|-------------------------------------------------------- |  | ----------
|2454 McMullen Booth Road, Building C
Clearwater, Florida |  | 33759     
|(Address of Principal Executive Offices)                 |  | (Zip Code)

(727)
726-0763

(Registrants telephone number, including area code)





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 and 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter periods that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes  x    No   ̈

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule
405 of Regulation S-T during the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated
filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |   |  |                           |  |  
|----------------------- |  | - |  | ------------------------- |  | -
|Large accelerated filer |  |  ̈ |  | Accelerated filer         |  |  ̈
|                        |  |   | 
|Non-accelerated filer   |  |  ̈ |  | Smaller reporting company |  | x

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)    Yes   ̈    No  x

As of
October 31, 2010, the registrant had 11,791,720 shares of common stock outstanding.









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NICHOLAS FINANCIAL, INC.

FORM 10-Q

TABLE OF CONTENTS



|         |  |                                                                                                             |  |     
|-------- |  | ----------------------------------------------------------------------------------------------------------- |  | ----
|         |  |                                                                                                             |  | Page
|Part I.  |  | Financial Information                                                                                       |  |     
|         |  |                                                                                                            
|Item 1.  |  | Financial Statements (Unaudited)                                                                            |  |     
|         |  |                                                                                                            
|         |  | Condensed Consolidated Balance Sheets as of September 30, 2010 and as of March 31, 2010                     |  | 2   
|         |  |                                                                                                            
|         |  | Condensed Consolidated Statements of Income for the three and six months ended September 
30, 2010 and 2009 |  | 3   
|         |  |                                                                                                            
|         |  | Condensed Consolidated Statements of Cash Flows for the six months ended September 
30, 2010 and 2009       |  | 4   
|         |  |                                                                                                            
|         |  | Notes to the Condensed Consolidated Financial Statements                                                    |  | 5   
|         |  |                                                                                                            
|Item 2.  |  | Managements Discussion and Analysis of Financial Condition and Results of
Operations                       |  | 10  
|         |  |                                                                                                            
|Item 3.  |  | Quantitative and Qualitative Disclosures about Market Risk                                                  |  | 20  
|         |  |                                                                                                            
|Item 4.  |  | Controls and Procedures                                                                                     |  | 20  
|         |  |                                                                                                            
|Part II. |  | Other Information                                                                                           |  |     
|         |  |                                                                                                            
|Item 1A. |  | Risk Factors                                                                                                |  | 20  
|         |  |                                                                                                            
|Item 6.  |  | Exhibits                                                                                                    |  | 21  



1



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##### Table of Contents



PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Nicholas
Financial, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets



|                                                                                                                          |  |                              |             |   |                |   |             |  
|------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------- | ----------- | - | -------------- | - | ----------- | -
|                                                                                                                          |  | September 30,2010(Unaudited) |             |   | March 
31,2010 |  
|                                                                                                                          | 
|Assets                                                                                                                    |  |                              |             |   |                |   |             |  
|Cash                                                                                                                      |  | $                            | 1,008,665   |   |                | $ | 1,533,894   |  
|Finance receivables, net                                                                                                  |  |                              | 219,514,568 |   |                |   | 202,439,754 |  
|Assets held for resale                                                                                                    |  |                              | 1,345,882   |   |                |   | 1,070,131   |  
|Prepaid expenses and other assets                                                                                         |  |                              | 514,322     |   |                |   | 782,422     |  
|Property and equipment, net                                                                                               |  |                              | 691,535     |   |                |   | 661,093     |  
|Deferred income taxes                                                                                                     |  |                              | 8,411,565   |   |                |   | 7,648,779   |  
|                                                                                                                          |  |                              |             |   |                |   |             |  
|Total assets                                                                                                              |  | $                            | 231,486,537 |   |                | $ | 214,136,073 |  
|                                                                                                                          |  |                              |             |   |                |   |             |  
|                                                                                                                          |  |                             
|Liabilities and shareholders equity                                                                                      |  |                              |             |   |                |   |             |  
|Line of credit                                                                                                            |  | $                            | 117,000,000 |   |                | $ | 107,274,971 |  
|Drafts payable                                                                                                            |  |                              | 1,092,787   |   |                |   | 941,207     |  
|Accounts payable and accrued expenses                                                                                     |  |                              | 6,418,632   |   |                |   | 6,140,965   |  
|Income taxes payable                                                                                                      |  |                              | 120,155     |   |                |   | 420,819     |  
|Deferred revenues                                                                                                         |  |                              | 1,136,493   |   |                |   | 1,137,150   |  
|Interest rate swaps                                                                                                       |  |                              | 162,161     |   |                |   | 783,678     |  
|                                                                                                                          |  |                              |             |   |                |   |             |  
|Total liabilities                                                                                                         |  |                              | 125,930,228 |   |                |   | 116,698,790 |  
|                                                                                                                          |  |                             
|Shareholders equity                                                                                                      |  |                              |             |   |                |   |             |  
|Preferred stock, no par: 5,000,000 shares authorized; none issued                                                         |  |                              |            |   |                |   |            |  
|Common stock, no par: 50,000,000 shares authorized; 11,786,720 and 11,718,870 shares issued and outstanding,
respectively |  |                              | 25,957,960  |   |                |   | 25,544,820  |  
|Accumulated other comprehensive loss                                                                                      |  |                              | (30,386     | ) |                |   | (178,090    | )
|Retained earnings                                                                                                         |  |                              | 79,628,735  |   |                |   | 72,070,553  |  
|                                                                                                                          |  |                              |             |   |                |   |             |  
|Total shareholders equity                                                                                                |  |                              | 105,556,309 |   |                |   | 97,437,283  |  
|                                                                                                                          |  |                              |             |   |                |   |             |  
|Total liabilities and shareholders equity                                                                                |  | $                            | 231,486,537 |   |                | $ | 214,136,073 |  
|                                                                                                                          |  |                              |             |   |                |   |             |  

See accompanying notes.



2



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Nicholas Financial, Inc. and Subsidiaries

Condensed Consolidated Statements of Income

(Unaudited)



|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|---------------------------------------------- |  | ------------------------------- | ---------- | - | ----------------------------- | - | ---------- | ---- |  | - | ---------- | - |  | - | ---------- | -
|                                               |  | Three months endedSeptember 30, |            |   | Six months endedSeptember 30, |  
|                                               |  | 2010                            |            |   | 2009                          |   |            | 2010 |  |   | 2009       |  
|Revenue:                                       |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Interest and fee income on finance receivables |  | $                               | 15,721,876 |   |                               | $ | 14,138,708 |      |  | $ | 30,664,781 |   |  | $ | 27,811,980 |  
|Sales                                          |  |                                 | 9,977      |   |                               |   | 19,012     |      |  |   | 19,219     |   |  |   | 39,454     |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                                               |  |                                 | 15,731,853 |   |                               |   | 14,157,720 |      |  |   | 30,684,000 |   |  |   | 27,851,434 |  
|                                               |  |                                 |            |  
|Expenses:                                      |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Cost of sales                                  |  |                                 | 3,411      |   |                               |   | 1,601      |      |  |   | 6,317      |   |  |   | 5,972      |  
|Marketing                                      |  |                                 | 310,423    |   |                               |   | 308,097    |      |  |   | 629,082    |   |  |   | 620,248    |  
|Salaries and employee benefits                 |  |                                 | 3,981,210  |   |                               |   | 3,559,987  |      |  |   | 7,914,721  |   |  |   | 7,022,094  |  
|Administrative                                 |  |                                 | 1,880,234  |   |                               |   | 1,970,190  |      |  |   | 3,807,240  |   |  |   | 3,822,613  |  
|Provision for credit losses                    |  |                                 | 1,711,873  |   |                               |   | 3,253,959  |      |  |   | 3,307,534  |   |  |   | 6,576,915  |  
|Depreciation                                   |  |                                 | 66,306     |   |                               |   | 81,486     |      |  |   | 133,399    |   |  |   | 165,103    |  
|Interest expense                               |  |                                 | 1,449,757  |   |                               |   | 1,293,561  |      |  |   | 2,989,130  |   |  |   | 2,566,238  |  
|Change in fair value of interest rate swaps    |  |                                 | (137,828   | ) |                               |   | (235,078   | )    |  |   | (382,193   | ) |  |   | (532,382   | )
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                                               |  |                                 | 9,265,386  |   |                               |   | 10,233,803 |      |  |   | 18,405,230 |   |  |   | 20,246,801 |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Operating income before income taxes           |  |                                 | 6,466,467  |   |                               |   | 3,923,917  |      |  |   | 12,278,770 |   |  |   | 7,604,633  |  
|Income tax expense                             |  |                                 | 2,484,123  |   |                               |   | 1,491,915  |      |  |   | 4,720,588  |   |  |   | 2,908,732  |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Net income                                     |  | $                               | 3,982,344  |   |                               | $ | 2,432,002  |      |  | $ | 7,558,182  |   |  | $ | 4,695,901  |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                                               |  |                                 |            |  
|Earnings per share:                            |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                                               |  |                                 |            |  
|Basic                                          |  | $                               | 0.34       |   |                               | $ | 0.21       |      |  | $ | 0.65       |   |  | $ | 0.41       |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                                               |  |                                 |            |  
|Diluted                                        |  | $                               | 0.34       |   |                               | $ | 0.21       |      |  | $ | 0.64       |   |  | $ | 0.40       |  
|                                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  

See accompanying notes.



3



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Nicholas Financial, Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(Unaudited)



|                                                                                  |  |                                |             |   |      |   |             |  
|--------------------------------------------------------------------------------- |  | ------------------------------ | ----------- | - | ---- | - | ----------- | -
|                                                                                  |  | Six months ended
September 30, |            
|                                                                                  |  | 2010                           |             |   | 2009 |  
|Cash flows from operating activities                                              |  |                                |             |   |      |   |             |  
|Net income                                                                        |  | $                              | 7,558,182   |   |      | $ | 4,695,901   |  
|Adjustments to reconcile net income to net cash provided by operating activities: |  |                                |             |   |      |   |             |  
|Depreciation                                                                      |  |                                | 133,399     |   |      |   | 165,103     |  
|Gain on sale of property and equipment                                            |  |                                | (3,648      | ) |      |   | (7,347      | )
|Provision for credit losses                                                       |  |                                | 3,307,534   |   |      |   | 6,576,915   |  
|Deferred income taxes                                                             |  |                                | (855,856    | ) |      |   | (751,702    | )
|Share-based compensation                                                          |  |                                | 309,140     |   |      |   | 229,818     |  
|Change in fair value of interest rate swaps                                       |  |                                | (382,193    | ) |      |   | (532,382    | )
|Changes in operating assets and liabilities:                                      |  |                                |             |   |      |   |             |  
|Prepaid expenses and other assets                                                 |  |                                | 268,100     |   |      |   | 29,739      |  
|Accounts payable and accrued expenses                                             |  |                                | 277,667     |   |      |   | (171,511    | )
|Income taxes payable                                                              |  |                                | (300,664    | ) |      |   | (195,305    | )
|Deferred revenues                                                                 |  |                                | (657        | ) |      |   | (50,817     | )
|                                                                                  |  |                                |             |   |      |   |             |  
|Net cash provided by operating activities                                         |  |                                | 10,311,004  |   |      |   | 9,988,412   |  
|                                                                                  |  |                                |             |   |      |   |             |  
|                                                                                  |  |                               
|Cash flows from investing activities                                              |  |                                |             |   |      |   |             |  
|Purchase and origination of finance contracts                                     |  |                                | (66,741,246 | ) |      |   | (55,518,429 | )
|Principal payments received                                                       |  |                                | 46,358,898  |   |      |   | 38,469,585  |  
|Increase in assets held for resale                                                |  |                                | (275,751    | ) |      |   | (387,846    | )
|Purchase of property and equipment                                                |  |                                | (174,448    | ) |      |   | (57,439     | )
|Proceeds from sale of property and equipment                                      |  |                                | 14,255      |   |      |   | 7,347       |  
|                                                                                  |  |                                |             |   |      |   |             |  
|Net cash used in investing activities                                             |  |                                | (20,818,292 | ) |      |   | (17,486,782 | )
|                                                                                  |  |                                |             |   |      |   |             |  
|                                                                                  |  |                               
|Cash flows from financing activities                                              |  |                                |             |   |      |   |             |  
|Net proceeds from line of credit                                                  |  |                                | 9,725,029   |   |      |   | 7,646,197   |  
|Increase (decrease) in drafts payable                                             |  |                                | 151,580     |   |      |   | (12,398     | )
|Proceeds from exercise of stock options                                           |  |                                | 49,390      |   |      |   |            |  
|Excess tax benefits from exercise of stock options                                |  |                                | 56,060      |   |      |   |            |  
|                                                                                  |  |                                |             |   |      |   |             |  
|Net cash provided by financing activities                                         |  |                                | 9,982,059   |   |      |   | 7,633,799   |  
|                                                                                  |  |                                |             |   |      |   |             |  
|Net (decrease) increase in cash                                                   |  |                                | (525,229    | ) |      |   | 135,429     |  
|Cash, beginning of period                                                         |  |                                | 1,533,894   |   |      |   | 1,732,575   |  
|                                                                                  |  |                                |             |   |      |   |             |  
|Cash, end of period                                                               |  | $                              | 1,008,665   |   |      | $ | 1,868,004   |  
|                                                                                  |  |                                |             |   |      |   |             |  

See accompanying notes.



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Nicholas Financial, Inc. and Subsidiaries

Notes to the Condensed Consolidated Financial Statements

(Unaudited)

1. Basis of Presentation

The
accompanying condensed consolidated balance sheet as of March 31, 2010, which has been derived from audited financial statements, and the accompanying unaudited interim condensed consolidated financial statements of Nicholas Financial, Inc.
(including its subsidiaries, the Company) have been prepared in accordance with accounting principles generally accepted in the United States (GAAP) for interim financial information and with the instructions to Form 10-Q
pursuant to the Securities and Exchange Act of 1934, as amended in Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete consolidated financial statements, although the
Company believes that the disclosures made are adequate to ensure the information is not misleading. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been
included. Operating results for interim periods are not necessarily indicative of the results that may be expected for the year ending March 31, 2011. It is suggested that these condensed consolidated financial statements be read in conjunction
with the consolidated financial statements and accompanying notes thereto included in the Companys Annual Report on Form 10-K for the year ended March 31, 2010 as filed with the Securities and Exchange Commission on June 14, 2010.
The March 31, 2010 condensed consolidated balance sheet included herein has been derived from the March 31, 2010 audited consolidated balance sheet included in the aforementioned Form 10-K.

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could
differ from those estimates. Material estimates that are particularly susceptible to significant change relate to the determination of the allowance for credit losses on finance receivables, the net realizable value of assets held for resale, and
the fair value of interest rate swaps.

2. Revenue Recognition

Interest income on finance receivables is recognized using the interest method. Accrual of interest income on finance receivables is suspended when a loan is contractually delinquent for 60 days or more
or the collateral is repossessed, whichever is earlier. As of September 30, 2010 and March 31, 2010, the amount of gross finance receivables not accruing interest was approximately $4,317,000 and $2,580,000, respectively.

The amount of future unearned income is computed as the product of the Contract rate, the Contract term, and the Contract amount.

Deferred revenues consist primarily of commissions received from the sale of ancillary products. These products include automobile warranties, roadside
assistance programs, accident and health insurance, credit life insurance and forced placed automobile insurance. These commissions are amortized over the life of the contract using the interest method.

The Companys net fees charged for processing a loan are recognized as an adjustment to the yield and are amortized over the life of the loan using
the interest method.

The Company attributes its entire dealer discount to a reserve for credit losses. A dealer discount represents the
difference between the finance receivable, net of unearned interest of a Contract, and the amount of money the Company actually paid for the Contract. After the analysis of purchase date accounting is complete, any uncollectable amounts would be
contemplated in estimating the allowance for loan losses.

Sales relate principally to telephone support agreements and the sale of business
forms to small businesses located primarily in the Southeast United States. The aforementioned sales of the Nicholas Data Services, Inc. subsidiary, (NDS) represent less than 1% of the Companys consolidated revenues.



5



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Nicholas Financial, Inc. and Subsidiaries

Notes to the Condensed Consolidated Financial Statements (Continued)

(Unaudited)





3. Earnings Per Share

Basic earnings per share is calculated by dividing the reported net income for the period by the weighted average number of shares of
common stock outstanding. Diluted earnings per share includes the effect of dilutive options and other share awards. Basic and diluted earnings per share have been computed as follows:



|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|------------------------------------------------------------------- |  | ------------------------------- | ---------- |  | ----------------------------- | - | ---------- | ---- |  | - | ---------- |  |  | - | ---------- | 
|                                                                    |  | Three months endedSeptember 30, |            |  | Six months
endedSeptember 30, |  
|                                                                    |  | 2010                            |            |  | 2009                          |   |            | 2010 |  |   | 2009       | 
|                                                                    |  |                                 |            | 
|Numerator for earnings per share  net income                       |  | $                               | 3,982,344  |  |                               | $ | 2,432,002  |      |  | $ | 7,558,182  |  |  | $ | 4,695,901  | 
|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|Denominator:                                                        |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|Denominator for basic earnings per share  weighted average shares  |  |                                 | 11,607,523 |  |                               |   | 11,400,214 |      |  |   | 11,606,505 |  |  |   | 11,400,214 | 
|Effect of dilutive securities:
Stock options and other share awards |  |                                 | 242,556    |  |                               |   | 235,022    |      |  |   | 236,010    |  |  |   | 200,483    | 
|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|Denominator for diluted earnings per share                          |  |                                 | 11,850,079 |  |                               |   | 11,635,236 |      |  |   | 11,842,515 |  |  |   | 11,600,697 | 
|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|                                                                    |  |                                 |            | 
|Earnings per share:                                                 |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|Basic                                                               |  | $                               | 0.34       |  |                               | $ | 0.21       |      |  | $ | 0.65       |  |  | $ | 0.41       | 
|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 
|Diluted                                                             |  | $                               | 0.34       |  |                               | $ | 0.21       |      |  | $ | 0.64       |  |  | $ | 0.40       | 
|                                                                    |  |                                 |            |  |                               |   |            |      |  |   |            |  |  |   |            | 

For the three and six months ended September 30, 2010 potential common stock from stock options totaling 124,100 in
each period were not included in the diluted earnings per share calculation because their effect is anti-dilutive. For the three months and six months ended September 30, 2009 potential common stock from stock options totaling 331,650 and
365,640, respectively, were not included in the diluted earnings per share calculation because their effect is anti-dilutive.

4. Finance
Receivables

Finance receivables consist of automobile finance installment Contracts and direct consumer loans and are detailed as follows:



|                                              |  |               |              |   |           |   |             |  
|--------------------------------------------- |  | ------------- | ------------ | - | --------- | - | ----------- | -
|                                              |  | September 30, |              |   | March 31, |  
|                                              |  | 2010          |              |   | 2010      |  
|Finance receivables, gross contract           |  | $             | 355,350,904  |   |           | $ | 325,419,603 |  
|Unearned interest                             |  |               | (101,562,294 | ) |           |   | (92,188,402 | )
|                                              |  |               |              |   |           |   |             |  
|Finance receivables, net of unearned interest |  |               | 253,788,610  |   |           |   | 233,231,201 |  
|Allowance for credit losses                   |  |               | (34,274,042  | ) |           |   | (30,791,447 | )
|                                              |  |               |              |   |           |   |             |  
|Finance receivables, net                      |  | $             | 219,514,568  |   |           | $ | 202,439,754 |  
|                                              |  |               |              |   |           |   |             |  

The terms of the finance receivables range from 12 to 72 months and the direct consumer loans range from 6 to 48 months. The
receivables bear a weighted average interest rate of approximately 24% for the three month period ending September 30, 2010.

5. Line
of Credit

Prior to January 12, 2010, the Company had a $115,000,000 line of credit facility expiring on November 30, 2010.
Under this former facility, the Company could borrow the lesser of the $115,000,000 or amounts based upon formulas principally related to a percentage of eligible finance receivables, as defined. Borrowings under the former facility could be under
various LIBOR pricing options plus 162.5 basis points or at the prime rate.

On January 12, 2010, the Company executed a new agreement
with its consortium of lenders that increases the size of the line of credit facility (the Line) from $115,000,000 to $140,000,000, subject to formulas principally related to a percentage of eligible finance receivables, as defined. The
pricing of the Line, which expires on November 30, 2011, is 300 basis points above 30-day LIBOR (4.00% at September 30, 2010) with a 1% floor on LIBOR or at the prime rate. Prime rate borrowings are generally less than $5.0 million.
The Companys cost of borrowed funds, which is based upon the interest rates charged under the Line and the effect of the interest rate swap agreements (see note 6), amounted to 5.12% and 4.87% for the three months ended September 30, 2010
and 2009 and 5.40% and 4.90% for the six months ended September 30, 2010 and 2009, respectively.



6



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to the Condensed Consolidated Financial Statements (Continued)

(Unaudited)





5. Line of Credit (continued)

Pledged as collateral for this credit facility are all of the assets of the Company. The outstanding amount of the credit facility was
approximately $117,000,000 and $107,000,000 as of September 30, 2010 and March 31, 2010, respectively. The amount available under the line of credit was approximately $23,000,000 and $33,000,000 as of September 30, 2010 and
March 31, 2010, respectively. The facility requires compliance with certain financial ratios and covenants and satisfaction of specified financial tests, including maintenance of asset quality and performance tests. Dividends require consent in
writing by the agent and majority lenders under the facility. As of September 30, 2010, the Company was in full compliance with all debt covenants.

6. Interest Rate Swap Agreements

The Company utilizes interest rate swap agreements to
manage interest rate exposure. The swap agreements, in effect, convert a portion of the Companys floating rate debt to a fixed rate, more closely matching the interest rate characteristics of the Companys finance receivables.

The following table summarizes the activity in the Companys notional amounts of interest rate swaps:



|                                 |  |                                |             |   |      |   |            | 
|-------------------------------- |  | ------------------------------ | ----------- | - | ---- | - | ---------- | 
|                                 |  | Six months ended September 30, |            
|                                 |  | 2010                           |             |   | 2009 |  
|Notional amounts at April 1      |  | $                              | 50,000,000  |   |      | $ | 80,000,000 | 
|New contracts                    |  |                                |            |   |      |   |           | 
|Matured contracts                |  |                                | (30,000,000 | ) |      |   |           | 
|                                 |  |                                |             |   |      |   |            | 
|Notional amounts at September 30 |  | $                              | 20,000,000  |   |      | $ | 80,000,000 | 
|                                 |  |                                |             |   |      |   |            | 

As of September 30, 2010 and March 31, 2010, the Company had interest rate swaps comprising an aggregate notional
amount of $20.0 million and $50.0 million, respectively, which are detailed as follows:



|                  |  |                    |  |                |            |  |                       |  |      |               |  |                  
|----------------- |  | ------------------ |  | -------------- | ---------- |  | --------------------- |  | ---- | ------------- |  | -----------------
|Date Entered      |  | Effective Date     |  | NotionalAmount |            |  | Fixed Rateof
Interest |  |      | Maturity Date
|January 18, 2005  |  | July 2, 2005       |  | $              | 10,000,000 |  |                       |  | 4.38 | %             |  | July 2, 2010     
|September 9, 2005 |  | September 13, 2005 |  | $              | 10,000,000 |  |                       |  | 4.46 | %             |  | September 2, 2010
|November 29, 2007 |  | December 3, 2007   |  | $              | 10,000,000 |  |                       |  | 4.04 | %             |  | December 2, 2010 
|January 17, 2008  |  | February 2, 2008   |  | $              | 10,000,000 |  |                       |  | 3.26 | %             |  | February 2, 2011 
|February 6, 2008  |  | May 19, 2008       |  | $              | 10,000,000 |  |                       |  | 2.83 | %             |  | May 19, 2010     

These interest rate swaps were
previously designated as cash flow hedges. Based on credit market events that transpired in October 2008, the Company made an economic decision to elect the prime rate pricing option available under the Line for the month of October 2008. As a
result, the critical terms of the interest rate swaps and hedged interest payments were no longer identical and the Company undesignated its interest rate swaps as cash flow hedges. Consequently, beginning in October 2008 changes in the fair value
of interest rate swaps (unrealized gains and losses) are recorded in earnings. Unrealized losses previously recorded in accumulated other comprehensive loss are reclassified into earnings as interest payments on the Line affect earnings over the
remaining term of the respective swap agreements. The Company does not use interest rate swaps for speculative purposes. Such instruments continue to be intended for use as economic hedges.



7



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to the Condensed Consolidated Financial Statements (Continued)

(Unaudited)





6. Interest Rate Swap
Agreements (continued)

The locations and amounts of losses recognized in income during the three and six months ended September 30,
2010 and September 30, 2009 are as follows:



|                                                               |  |                                 |          |   |                               |   |          |      |  |   |          |   |  |   |            |  
|-------------------------------------------------------------- |  | ------------------------------- | -------- | - | ----------------------------- | - | -------- | ---- |  | - | -------- | - |  | - | ---------- | -
|                                                               |  | Three months
endedSeptember 30, |          |   | Six months
endedSeptember 30, |  
|                                                               |  | 2010                            |          |   | 2009                          |   |          | 2010 |  |   | 2009     |  
|Periodic change in fair value of interest rate swaps           |  | $                               | 228,319  |   |                               | $ | 527,561  |      |  | $ | 621,517  |   |  | $ | 1,117,348  |  
|Losses reclassified from accumulated other comprehensive loss  |  |                                 | (90,491  | ) |                               |   | (292,483 | )    |  |   | (239,324 | ) |  |   | (584,966   | )
|                                                               |  |                                 |          |   |                               |   |          |      |  |   |          |   |  |   |            |  
|                                                               |  |                                 | 137,828  |   |                               |   | 235,078  |      |  |   | 382,193  |   |  |   | 532,382    |  
|Periodic settlement differentials included in interest expense |  |                                 | (245,755 | ) |                               |   | (761,601 | )    |  |   | (638,111 | ) |  |   | (1,488,824 | )
|                                                               |  |                                 |          |   |                               |   |          |      |  |   |          |   |  |   |            |  
|Pre-tax loss recognized in income                              |  | $                               | (107,927 | ) |                               | $ | (526,523 | )    |  | $ | (255,918 | ) |  | $ | (956,442   | )
|                                                               |  |                                 |          |   |                               |   |          |      |  |   |          |   |  |   |            |  

The interest rate swap liabilities are recorded at fair value, which is approximately $162,000 and $784,000 as of
September 30, 2010 and March 31, 2010, respectively, in the interest rate swaps line item of the consolidated balance sheets. The changes in the fair value of interest rate swaps are recorded in the change in fair value of interest rate
swaps line item of the consolidated statement of income.

Accumulated other comprehensive loss as of September 30, 2010 and
March 31, 2010 of approximately $30,000 and $178,000, respectively, represents the after-tax effect of changes in the fair value of interest rate swaps prior to October 2008 when the swaps were designated and qualifying as cash flow hedges. The
remaining accumulated other comprehensive loss is expected to be reclassified and affect net earnings during the remainder of fiscal 2011.

The Company records net realized gains and losses from the swap agreements in the interest expense line item of the consolidated statement of income. The
following table summarizes the average variable rates received and average fixed rates paid under the swap agreements.



|                               |  |                                  |      |   |                                |  |      |      |  |  |      |   |  |  |      |  
|------------------------------ |  | -------------------------------- | ---- | - | ------------------------------ |  | ---- | ---- |  |  | ---- | - |  |  | ---- | -
|                               |  | Three months 
endedSeptember 30, |      |   | Six months 
endedSeptember 30, | 
|                               |  | 2010                             |      |   | 2009                           |  |      | 2010 |  |  | 2009 |  
|Average variable rate received |  |                                  | 0.31 | % |                                |  | 0.28 | %    |  |  | 0.30 | % |  |  | 0.35 | %
|Average fixed rate paid        |  |                                  | 3.86 | % |                                |  | 4.01 | %    |  |  | 3.96 | % |  |  | 4.01 | %

The following table reconciles net income
with comprehensive income.



|                                                                                                                                          |  |                                  |           |  |                                |   |           |      |  |   |           |  |  |   |           | 
|----------------------------------------------------------------------------------------------------------------------------------------- |  | -------------------------------- | --------- |  | ------------------------------ | - | --------- | ---- |  | - | --------- |  |  | - | --------- | 
|                                                                                                                                          |  | Three months 
endedSeptember 30, |           |  | Six months 
endedSeptember 30, |  
|                                                                                                                                          |  | 2010                             |           |  | 2009                           |   |           | 2010 |  |   | 2009      | 
|Net income                                                                                                                                |  | $                                | 3,982,344 |  |                                | $ | 2,432,002 |      |  | $ | 7,558,182 |  |  | $ | 4,695,901 | 
|Reclassification adjustment for loss included in net income, net of tax benefit of $34,640, $111,963, $91,620 and $223,926,
respectively. |  |                                  | 55,851    |  |                                |   | 180,520   |      |  |   | 147,704   |  |  |   | 361,040   | 
|                                                                                                                                          |  |                                  |           |  |                                |   |           |      |  |   |           |  |  |   |           | 
|Comprehensive income                                                                                                                      |  | $                                | 4,038,195 |  |                                | $ | 2,612,522 |      |  | $ | 7,705,886 |  |  | $ | 5,056,941 | 
|                                                                                                                                          |  |                                  |           |  |                                |   |           |      |  |   |           |  |  |   |           | 

7. Fair Value Disclosures

The Company measures specific assets and liabilities at fair value, which is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date. The Company utilizes market data or assumptions that market participants would use in pricing the asset or liability under a three-tier fair value hierarchy, which prioritizes the
inputs used in measuring fair value. These tiers include: Level 1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly
observable; and Level 3, defined as unobservable inputs about which little or no market data exists, therefore requiring an entity to develop its own assumptions.



8



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to the Condensed Consolidated Financial Statements (Continued)

(Unaudited)





7. Fair Value Disclosures
(continued)

Assets and Liabilities Recorded at Fair Value on a Recurring Basis

The Company estimates the fair value of interest rate swap agreements based on the estimated net present value of the future cash flows using a forward
interest rate yield curve in effect as of the measurement period, adjusted for nonperformance risk, if any, including a quantitative and qualitative evaluation of both the Companys credit risk and the counterpartys credit risk.
Accordingly, the Company classifies interest rate swap agreements as Level 2.



|                               |  |                              |   |  |                                    |   |         |         |  |   |       |  |  |   |         | 
|------------------------------ |  | ---------------------------- | - |  | ---------------------------------- | - | ------- | ------- |  | - | ----- |  |  | - | ------- | 
|                               |  | Fair Value Measurement Using |   |  | Assets/LiabilitiesMeasured at Fair |  
|Description                    |  | Level 1                      |   |  | Level 2                            |   |         | Level 3 |  |   | Value | 
|Interest rate swap agreements: |  |                              |   |  |                                    |   |         |         |  |   |       |  |  |   |         | 
|September 30, 2010             |  | $                            |  |  |                                    | $ | 162,161 |         |  | $ |      |  |  | $ | 162,161 | 
|March 31, 2010                 |  | $                            |  |  |                                    | $ | 783,678 |         |  | $ |      |  |  | $ | 783,678 | 

Due to the uncertainty inherent in
the valuation process, such estimates of fair value may differ significantly from the values that would have been used had a ready market for the interest rate swaps existed.

Financial Instruments Not Measured at Fair Value

The Companys financial instruments,
other than the interest rate swap agreements, consist of cash, finance receivables, accrued interest, the Line, and accounts payable. For each of these financial instruments the carrying value approximates fair value. The carrying value of cash
approximates the fair value due to the nature of these accounts. Finance receivables, net approximates fair value based on the price paid to acquire indirect loans. The price paid reflects competitive market interest rates and purchase discounts for
the Companys chosen credit grade in the economic environment. This market is highly liquid as the Company acquires individual loans on a daily basis from dealers. The initial terms of the indirect finance receivables range from 12 to 72
months. The initial terms of the direct finance receivables range from 6 to 48 months. In addition, there have been minimal changes in interest rates and purchase discounts related to these types of loans. If liquidated outside of the normal course
of business, the amount received may not be the carrying value. The Line was signed within the fourth quarter of fiscal year ending March 31, 2010. Currently, any new or renewed credit facility would contain pricing that is equal to the
Companys current Line. Based on these market conditions, the fair value of the Line as of September 30, 2010 was estimated to be equal to the book value. Accrued interest is paid monthly. As a result of the short-term nature of this
activity, the carrying value of the accrued interest approximates fair value. The interest rate for the line of credit is a variable rate based on LIBOR pricing options or at the prime rate.

Assets and Liabilities Recorded at Fair Value on a Nonrecurring Basis

The Company may be
required, from time to time, to measure certain assets and liabilities at fair value on a nonrecurring basis. The Company does not currently have any assets or liabilities measured at fair value on a nonrecurring basis.

8. Other Recently Issued Accounting Standards

The Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2010-20: Receivables (Topic 310)  Disclosures about the Credit Quality of
Financing Receivables and the Allowance for Credit Losses on July 21, 2010. The ASUs main objective is to provide financial statement users with greater transparency about an entitys allowance for credit losses and the credit
quality of its financing receivables. The ASU amends current guidance and requires additional disclosures, including the requirement to provide a greater level of disaggregated data, as it relates to exposure to credit losses. The ASU will be
effective for the Company for the interim reporting period ending December 31, 2010.

Other recent accounting guidance did not have a
material impact on the Companys consolidated financial statements.

Any other recent accounting pronouncements issued by the FASB
(including its EITF), the AICPA, and the SEC, including Accounting Standards Codification (ASC) Topic 810, Consolidations, and ASC Topic 860, Transfers and Servicing, did not have a material impact on
the Companys present or future consolidated financial statements.



9



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##### Table of Contents



ITEM 2.
MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Information

This report on Form 10-Q contains various statements, other than those concerning historical information, that are based on
managements beliefs and assumptions, as well as information currently available to management, and should be considered forward-looking statements. This notice is intended to take advantage of the safe harbor provided by the Private Securities
Litigation Reform Act of 1995 with respect to such forward-looking statements. When used in this document, the words anticipate, estimate, expect, and similar expressions are intended to identify forward-looking
statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Such statements are subject to certain risks,
uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors
that may have a direct bearing on the Companys operating results are fluctuations in the economy, the ability to access bank financing, the degree and nature of competition, demand for consumer financing in the markets served by the Company,
the Companys products and services, increases in the default rates experienced on Contracts, adverse regulatory changes in the Companys existing and future markets, the Companys ability to expand its business, including its ability
to complete acquisitions and integrate the operations of acquired businesses, to recruit and retain qualified employees, to expand into new markets and to maintain profit margins in the face of increased pricing competition. All forward looking
statements included in this report are based on information available to the Company on the date hereof, and the Company assumes no obligations to update any such forward looking statement. You should also consult factors described from time to time
in the Companys filings made with the Securities and Exchange Commission, including its reports on Form 10-K, 10-Q, 8-K and annual reports to shareholders.

Critical Accounting Policy

The Companys critical accounting policy relates to
the allowance for credit losses. It is based on managements opinion of an amount that is adequate to absorb losses in the existing portfolio. The allowance for credit losses is established through allocations of dealer discount and a provision
for losses based on managements evaluation of the risk inherent in the loan portfolio, the composition of the portfolio, specific impaired loans and current economic conditions. Such evaluation, considers among other matters, the estimated net
realizable value or the fair value of the underlying collateral, economic conditions, historical loan loss experience, managements estimate of probable credit losses and other factors that warrant recognition in providing for an adequate
credit loss allowance.

Because of the nature of the customers under the Companys Contracts and its direct loan program, the Company
considers the establishment of adequate reserves for credit losses to be imperative. The Company segregates its Contracts into static pools for purposes of establishing reserves for losses. All Contracts purchased by a branch during a fiscal quarter
comprise a static pool. The Company pools Contracts according to branch location because the branches purchase Contracts in different geographic markets. This method of pooling by branch and quarter allows the Company to evaluate the different
markets where the branches operate. The pools also allow the Company to evaluate the different levels of customer income, stability, credit history, and the types of vehicles purchased in each market. Each such static pool consists of the Contracts
purchased by a branch office during the fiscal quarter.

Contracts are purchased from many different dealers and are all purchased on an
individual Contract by Contract basis. Individual Contract pricing is determined by the automobile dealerships and is generally the lesser of state maximum interest rates or the maximum interest rate the customer will accept. In certain markets,
competitive forces will drive down Contract rates from the maximum rate to a level where an individual competitor is willing to buy an individual Contract. The Company only buys Contracts on an individual basis and never purchases Contracts in
batches, although the Company may consider portfolio acquisitions as part of its growth strategy.

The Company has detailed underwriting
guidelines it utilizes to determine which Contracts to purchase. These guidelines are specific and are designed to cause all of the Contracts that the Company purchases to have common risk characteristics. The Company utilizes its District Managers
to evaluate their respective branch locations for adherence to these underwriting guidelines. The Company also utilizes an internal audit department to assure adherence to its underwriting guidelines. The Company utilizes the branch model, which
allows for Contract purchasing to be done on the branch level. Each Branch Manager may interpret the guidelines differently, and as a result, the common risk characteristics tend to be the same on an individual branch level but not necessarily
compared to another branch.



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A dealer discount represents the
difference between the finance receivable, net of unearned interest, of a Contract, and the amount of money the Company actually pays for the Contract. The discount negotiated by the Company is a function of the credit quality of the customer, the
wholesale value of the vehicle, and competition in any given market. The automotive dealer accepts these terms by executing a dealer agreement with the Company. The Company considers the entire amount of discount to be related to credit quality and
is part of the credit loss reserve. The Company utilizes a static pool approach to track portfolio performance. A static pool retains an amount equal to 100% of the discount as a reserve for credit losses.

Subsequent to the purchase, if the reserve for credit losses is determined to be inadequate for a static pool which is not fully liquidated, then an
additional charge to income through the provision is used to reestablish adequate reserves. If a static pool is fully liquidated and has any remaining reserves, the excess discounts are immediately recognized into income and the excess provision is
immediately reversed during the period. For static pools not fully liquidated that are determined to have excess discounts, such excess amounts are accreted into income over the remaining life of the static pool. For static pools not fully
liquidated that are deemed to have excess reserves, such excess amounts are reversed against provision for credit losses during the period.

In analyzing a static pool, the Company considers the performance of prior static pools originated by the branch office, the performance of prior
Contracts purchased from the dealers whose Contracts are included in the current static pool, the credit rating of the customers under the Contracts in the static pool, and current market and economic conditions. Each static pool is analyzed monthly
to determine if the loss reserves are adequate and adjustments are made if they are determined to be necessary.

Introduction

Consolidated net income increased 64% to approximately $4.0 million for the three-month period ended September 30, 2010 as
compared to $2.4 million for the corresponding period ended September 30, 2009. Net income for the three months ended September 30, 2010 and 2009 includes a pre-tax gain of approximately $138,000 and $235,000, respectively, related to the
change in fair value of interest rate swaps. Diluted earnings per increased 62% to $0.34 for the three months ended September 30, 2010 as compared to $0.21 for the three months ended September 30, 2009. Consolidated net income increased to
approximately $7.6 million for the six-month period ended September 30, 2010 as compared to $4.7 million for the corresponding period ended September 30, 2009. Net income for the six months ended September 30, 2010 and 2009 includes a
pre-tax gain of approximately $382,000 and $532,000, respectively, related to the change in fair value of interest rate swaps. Diluted earnings per increased 60% to $0.64 for the six months ended September 30, 2010 as compared to $0.40 for the
six months ended September 30, 2009.

Earnings were favorably impacted primarily by an increase in average finance receivables, a
decrease in operating expenses as a percentage of average finance receivables, net of unearned interest, and a decrease in the net charge off percentage and corresponding reduction in the provision for credit losses; these favorable items were
partially offset with an increase in interest expense. The Companys software subsidiary, Nicholas Data Services (NDS), did not contribute significantly to consolidated operations in the three or six months ended September 30,
2010 or 2009, respectively.

As discussed in note 6 Interest Rate Swap Agreements, in October 2008 the Company made an economic
decision which resulted in undesignating the interest rate swaps as cash flow hedges. Under accounting rules this has introduced volatility to the statement of income for changes in the fair value of interest rate swaps that were previously captured
in accumulated comprehensive income or loss in the statement of shareholders equity. The Company intends to hold interest rate swaps through their entire term. Accordingly, over the term of each interest rate swap agreement, the unrealized
gains and losses from changes in the fair value of interest rate swaps, which are now recorded in the change in fair value of interest rate swaps line item of the statement of income, will net or offset to $0 and cumulatively have no impact on
retained earnings.

For the three months ended September 30, 2010, net earnings, excluding changes in fair value of interest rate swaps
(non-GAAP), increased 70% to $3.9 million compared to $2.3 million for the three months ended September 30, 2009. Per share diluted net earnings, excluding changes in fair value of interest rate swaps (non-GAAP), increased 65% to $0.33 for the
three months ended September 30, 2010 as compared to $0.20 for the three months ended September 30, 2009.

For the six months ended
September 30, 2010, net earnings, excluding changes in fair value of interest rate swaps (non-GAAP), increased 68% to $7.3 million compared to $4.4 million for the six months ended September 30, 2009. Per share diluted net earnings,
excluding changes in fair value of interest rate swaps (non-GAAP), increased 63% to $0.62 for the six months ended September 30, 2010 as compared to $0.38 for the six months ended September 30, 2009.



11



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See reconciliations of the non-GAAP
measures on the following page.

Reconciliation of Non-GAAP Financial Measures

This filing contains disclosures of non-GAAP financial measures including: net earnings, excluding changes in fair value of interest rate swaps and per
share diluted net earnings, excluding changes in fair value of interest rate swaps. These measures utilize the GAAP terms net income and diluted earnings per share and adjust the GAAP terms to exclude the effect of
mark-to-market adjustments and reclassifications of previously recorded accumulated comprehensive gains and losses associated with interest rate swaps. Management believes this presentation provides additional and meaningful measures for the
assessment of the Companys ongoing results and performance. Because the Company reported mark-to-market (interest rate swaps) through other comprehensive income under hedge accounting prior to October 2008 and has reported the non-GAAP
financial measures of net earnings, excluding changes in fair value of interest rate swaps and per share diluted net earnings, excluding changes in fair value of interest rate swaps, since October 2008. Management believes that the inclusion of
these non-GAAP measures provides consistency in its financial reporting and facilitates investors understanding of the Companys historic operating trends by providing an additional basis for comparisons to prior periods. Further,
management believes these non-GAAP financials measures provide an additional and meaningful assessment of our ongoing results and performance. We utilize such non-GAAP measure to establish financial and operational goals. Management recognizes that
the use of non-GAAP measures has limitations, including the fact that they may not be directly comparable with similar non-GAAP financial measures used by other companies. All non-GAAP financial measures are intended to supplement the applicable
GAAP disclosures and should not be considered in isolation from, or as substitute for, financial information prepared in accordance with GAAP.

The following tables include reconciliations of GAAP reported net income to the non-GAAP measure, net earnings, excluding changes in fair value of
interest rate swaps as well as GAAP reported diluted earnings per share to the non-GAAP measure, per share diluted net earnings, excluding changes in fair value of interest rate swaps. The non-GAAP measures exclude the effect of mark-to-market
adjustments and reclassifications of previously recorded accumulated comprehensive losses associated with interest rate swaps.



|                                                                                                                        |  |                                 |           |   |                                |   |           |      |  |   |           |   |  |   |           |  
|----------------------------------------------------------------------------------------------------------------------- |  | ------------------------------- | --------- | - | ------------------------------ | - | --------- | ---- |  | - | --------- | - |  | - | --------- | -
|                                                                                                                        |  | Three months endedSeptember 30, |           |   | Six months ended
September 30, |  
|                                                                                                                        |  | 2010                            |           |   | 2009                           |   |           | 2010 |  |   | 2009      |  
|Net income, GAAP                                                                                                        |  | $                               | 3,982,344 |   |                                | $ | 2,432,002 |      |  | $ | 7,558,182 |   |  | $ | 4,695,901 |  
|Mark-to-market gain on interest rate swaps, net of tax expense of $52,947, $89,379, $146,953, and $203,631
respectively |  |                                 | (84,881   | ) |                                |   | (145,699  | )    |  |   | (235,240  | ) |  |   | (328,751  | )
|                                                                                                                        |  |                                 |           |   |                                |   |           |      |  |   |           |   |  |   |           |  
|Net earnings, excluding changes in fair value of interest rate swaps (a)                                                |  | $                               | 3,897,463 |   |                                | $ | 2,286,303 |      |  | $ | 7,322,942 |   |  | $ | 4,367,150 |  
|                                                                                                                        |  |                                 |           |   |                                |   |           |      |  |   |           |   |  |   |           |  
|                                                                                                                        |  |                                
|                                                                                                                        |  | Three months endedSeptember 30, |           |   | Six months ended
September 30, |  
|                                                                                                                        |  | 2010                            |           |   | 2009                           |   |           | 2010 |  |   | 2009      |  
|Diluted earnings per share, GAAP                                                                                        |  | $                               | 0.34      |   |                                | $ | 0.21      |      |  | $ | 0.64      |   |  | $ | 0.40      |  
|Per diluted share mark-to-market gain on interest rate swaps                                                            |  |                                 | (0.01     | ) |                                |   | (0.01     | )    |  |   | (0.02     | ) |  |   | (0.02     | )
|                                                                                                                        |  |                                 |           |   |                                |   |           |      |  |   |           |   |  |   |           |  
|Per share diluted net earnings, excluding changes in fair value of interest rate swaps (a)                              |  | $                               | 0.33      |   |                                | $ | 0.20      |      |  | $ | 0.62      |   |  | $ | 0.38      |  
|                                                                                                                        |  |                                 |           |   |                                |   |           |      |  |   |           |   |  |   |           |  



|(a) | Represents a non-GAAP financial measure. See information on non-GAAP financial measures above.
|--- | ----------------------------------------------------------------------------------------------



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|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------------------------- | ----------- | - | ----------------------------- | - | ----------- | ---- |  | - | ----------- | - |  | - | ----------- | -
|                                                                                                                                                              |  | Three months
endedSeptember 30, |             |   | Six months
endedSeptember 30, |  
|Portfolio Summary                                                                                                                                             |  | 2010                            |             |   | 2009                          |   |             | 2010 |  |   | 2009        |  
|                                                                                                                                                              |  |                                 |             |  
|Average finance receivables, net of unearned interest (1) Average Net Finance Receivables (1)                                                                 |  | $                               | 249,065,668 |   |                               | $ | 222,701,667 |      |  | $ | 243,690,043 |   |  | $ | 219,211,625 |  
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Average indebtedness (2)                                                                                                                                      |  | $                               | 113,324,542 |   |                               | $ | 106,342,703 |      |  | $ | 110,785,451 |   |  | $ | 104,667,063 |  
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Interest and fee income on finance receivables (3)                                                                                                            |  | $                               | 15,721,876  |   |                               | $ | 14,138,708  |      |  | $ | 30,664,781  |   |  | $ | 27,811,980  |  
|                                                                                                                                                              |  |                                 |             |  
|Interest expense                                                                                                                                              |  |                                 | 1,449,757   |   |                               |   | 1,293,561   |      |  |   | 2,989,130   |   |  |   | 2,566,238   |  
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Net interest and fee income on finance receivables                                                                                                            |  | $                               | 14,272,119  |   |                               | $ | 12,845,147  |      |  | $ | 27,675,651  |   |  | $ | 25,245,742  |  
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Weighted average contractual rate (4)                                                                                                                         |  |                                 | 23.56       | % |                               |   | 23.49       | %    |  |   | 23.55       | % |  |   | 23.70       | %
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Average cost of borrowed funds (2)                                                                                                                            |  |                                 | 5.12        | % |                               |   | 4.87        | %    |  |   | 5.40        | % |  |   | 4.90        | %
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Gross portfolio yield (5)                                                                                                                                     |  |                                 | 25.25       | % |                               |   | 25.39       | %    |  |   | 25.17       | % |  |   | 25.37       | %
|                                                                                                                                                              |  |                                 |             |  
|Interest expense as a percentage of average finance receivables, net of unearned interest                                                                     |  |                                 | 2.33        | % |                               |   | 2.32        | %    |  |   | 2.45        | % |  |   | 2.34        | %
|                                                                                                                                                              |  |                                 |             |  
|Provision for credit losses as a percentage of average finance receivables, net of unearned interest                                                          |  |                                 | 2.75        | % |                               |   | 5.84        | %    |  |   | 2.71        | % |  |   | 6.00        | %
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Net portfolio yield (5)                                                                                                                                       |  |                                 | 20.17       | % |                               |   | 17.23       | %    |  |   | 20.01       | % |  |   | 17.03       | %
|                                                                                                                                                              |  |                                 |             |  
|Marketing, salaries, employee benefits, depreciation and administrative expenses as a percentage of average finance receivables,
net of unearned interest (6) |  |                                 | 9.93        | % |                               |   | 10.53       | %    |  |   | 10.15       | % |  |   | 10.51       | %
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Pre-tax yield as a percentage of average finance receivables, net of unearned interest (7)                                                                    |  |                                 | 10.24       | % |                               |   | 6.70        | %    |  |   | 9.86        | % |  |   | 6.52        | %
|                                                                                                                                                              |  |                                 |             |   |                               |   |             |      |  |   |             |   |  |   |             |  
|                                                                                                                                                              |  |                                 |             |  
|Write-off to liquidation (8)                                                                                                                                  |  |                                 | 7.18        | % |                               |   | 11.11       | %    |  |   | 6.85        | % |  |   | 10.96       | %
|                                                                                                                                                              |  |                                 |             |  
|Net charge-off percentage (9)                                                                                                                                 |  |                                 | 5.31        | % |                               |   | 8.24        | %    |  |   | 4.96        | % |  |   | 7.98        | %

Note:All three and six month key
performance indicators expressed as percentages have been annualized.



|(1) | Average finance receivables, net of unearned interest, represents the average of gross finance receivables, less unearned interest throughout the period.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Average indebtedness represents the average outstanding borrowings under the Line. Average cost of borrowed funds represents interest expense as a percentage of average
indebtedness.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | Interest and fee income on finance receivables does not include revenue generated by Nicholas Data Services, Inc., (NDS) the wholly-owned software
subsidiary of Nicholas Financial, Inc.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | Weighted average contractual rate represents the weighted average annual percentage rate (APR) of all Contracts purchased and direct loans originated during
the period.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(5) | Gross portfolio yield represents finance revenues as a percentage of average finance receivables, net of unearned interest. Net portfolio yield represents finance
revenue minus (a) interest expense and (b) the provision for credit losses as a percentage of average finance receivables, net of unearned interest.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(6) | Administrative expenses included in the calculation above are net of administrative expenses associated with NDS which approximated $53,000 and $56,000 during the
three-month periods ended September 30, 2010 and 2009 and $111,000 and $109,000 during the six-month periods ended September 30, 2010 and 2009, respectively.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(7) | Pre-tax yield represents net portfolio yield minus operating expenses as a percentage of average finance receivables, net of unearned interest.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------

|(8) | Write-off to liquidation percentage is defined as net charge-offs divided by liquidation. Liquidation is defined as beginning receivable balance plus current period
purchases minus voids and refinances minus ending receivable balance.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(9) | Net charge-off percentage represents net charge-offs divided by average finance receivables, net of unearned interest, outstanding during the period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------



13



---

##### Table of Contents



Three months ended
September 30, 2010 compared to three months September 30, 2009

Interest Income and Loan Portfolio

Interest and fee income on finance receivables, predominately finance charge income, increased 11% to approximately $15.7 million for the three-month
period ended September 30, 2010 from $14.1 million for the corresponding period ended September 30, 2009. Average finance receivables, net of unearned interest equaled approximately $249.1 million for the three-month period ended
September 30, 2010, an increase of 12% from $222.7 million for the corresponding period ended September 30, 2009. The primary reason average finance receivables, net of unearned interest, increased was the increase in the receivable base
of several existing branches in younger markets and also the opening of new branch locations. The gross finance receivable balance increased 12% to approximately $355.4 million as of September 30, 2010, from $316.5 million as of
September 30, 2009. The primary reason interest income increased was the increase in the outstanding loan portfolio. The gross portfolio yield decreased to 25.25% for the three-month period ended September 30, 2010 from 25.39% for the
three-month period ended September 30, 2009. The net portfolio yield increased to 20.17% for the corresponding period ended September 30, 2010 from 17.23% for the three-month period ended September 30, 2009. The gross portfolio yield
decreased primarily due to a lower weighted APR earned on finance receivables. The net portfolio yield increased primarily due to a decrease in change of charge offs and a corresponding decrease in the provision for credit losses.

Marketing, Salaries, Employee Benefits, Depreciation, and Administrative Expenses

Marketing, salaries, employee benefits, depreciation and administrative expenses increased to approximately $6.2 million for the three-month period ended September 30, 2010 from approximately $5.9
million for the corresponding period ended September 30, 2009. The increase of 5% was primarily attributable to salaries expense. The Company opened additional branches and increased headcount to 272 as of September 30, 2010 from 258 as of
September 30, 2009. Marketing, salaries, employee benefits, depreciation, and administrative expenses as a percentage of finance receivables, net of unearned interest, decreased to 9.93% for the three-month period ended September 30, 2010
from 10.53% for the three-month period ended September 30, 2009.

Interest Expense

Interest expense increased to approximately $1.4 million for the three-month period ended September 30, 2010 from $1.3 million for the three-month
period ended September 30, 2009. The following table summarizes the Companys average cost of borrowed funds:



|                                                    |  |                                 |      |   |      |  |      |  
|--------------------------------------------------- |  | ------------------------------- | ---- | - | ---- |  | ---- | -
|                                                    |  | Three months endedSeptember 30, |     
|                                                    |  | 2010                            |      |   | 2009 | 
|Variable interest under the line of credit facility |  |                                 | 0.57 | % |      |  | 0.38 | %
|Settlements under interest rate swap agreements     |  |                                 | 0.87 | % |      |  | 2.87 | %
|Credit spread under the line of credit facility     |  |                                 | 3.68 | % |      |  | 1.62 | %
|                                                    |  |                                 |      |   |      |  |      |  
|Average cost of borrowed funds                      |  |                                 | 5.12 | % |      |  | 4.87 | %
|                                                    |  |                                 |      |   |      |  |      |  

On January 12, 2010, the Company executed a new line of credit facility. At this time, the pricing changed from 162.5
basis points above 30-day LIBOR to 300 basis points above 30-day LIBOR with a 1% floor on LIBOR. For further discussions regarding the Companys line of credit see note 5  Line of Credit. The increase in the credit spread
under the new facility is the primary reason the Companys average cost of funds increased. The weighted-average 30-day LIBOR rate increased to 0.31% for the three-month period ended September 30, 2010 as compared to 0.28% for the
three-month period ended September 30, 2009.

Settlements under interest rate swap agreements decreased as a result of maturing interest
rate swap agreements. The weighted average notional amount of interest rate swaps was $27.2 million at a weighted average fixed rate of 3.86% for the three-month period ended September 30, 2010 as compared to $80.0 million at 4.01% for the
corresponding period ended September 30, 2009. For further discussions regarding the effect of interest rate swap agreements see note 6  Interest Rate Swap Agreements.



14



---

##### Table of Contents



Six months ended September 30,
2010 compared to six months ended September 30, 2009

Interest Income and Loan Portfolio

Interest and fee income on finance receivables, predominately finance charge income, increased 10% to approximately $30.7 million for the six-month
period ended September 30, 2010 from $27.8 million for the corresponding period ended September 30, 2009. Average finance receivables, net of unearned interest equaled approximately $243.7 million for the six-month period ended
September 30, 2010, an increase of 11% from $219.2 million for the corresponding period ended September 30, 2009. The primary reason average finance receivables, net of unearned interest, increased was the increase in the receivable base
of several existing branches in younger markets and also the opening of new branch locations. The gross finance receivable balance increased 12% to approximately $355.4 million as of September 30, 2010, from $316.5 million as of
September 30, 2009. The primary reason interest income increased was the increase in the outstanding loan portfolio. The gross portfolio yield decreased to 25.17% for the six-month period ended September 30, 2010 from 25.37% for the
six-month period ended September 30, 2009. The net portfolio yield increased to 20.01% for the corresponding period ended September 30, 2010 from 17.03% for the six-month period ended September 30, 2009. The gross portfolio yield
decreased primarily due to a lower weighted APR earned on finance receivables. The net portfolio yield increased primarily due to a decrease in change of charge offs and a corresponding decrease in the provision for credit losses.

Marketing, Salaries, Employee Benefits, Depreciation, and Administrative Expenses

Marketing, salaries, employee benefits, depreciation and administrative expenses increased to approximately $12.5 million for the six-month period ended September 30, 2010 from approximately $11.6
million for the corresponding period ended September 30, 2009. The increase of 7% was primarily attributable to salaries expense. The Company opened additional branches and increased headcount to 272 as of September 30, 2010 from 258 as of
September 30, 2009. Marketing, salaries, employee benefits, depreciation, and administrative expenses as a percentage of finance receivables, net of unearned interest, decreased to 10.15% for the six-month period ended September 30, 2010
from 10.51% for the six-month period ended September 30, 2009.

Interest Expense

Interest expense increased to approximately $3.0 million for the six-month period ended September 30, 2010 from $2.6 million for the six-month period
ended September 30, 2009. The following table summarizes the Companys average cost of borrowed funds for the six-month period ended September 30:



|                                                    |  |                               |      |   |      |  |      |  
|--------------------------------------------------- |  | ----------------------------- | ---- | - | ---- |  | ---- | -
|                                                    |  | Six months endedSeptember 30, |     
|                                                    |  | 2010                          |      |   | 2009 | 
|Variable interest under the line of credit facility |  |                               | 0.55 | % |      |  | 0.44 | %
|Settlements under interest rate swap agreements     |  |                               | 1.15 | % |      |  | 2.84 | %
|Credit spread under the line of credit facility     |  |                               | 3.70 | % |      |  | 1.62 | %
|                                                    |  |                               |      |   |      |  |      |  
|Average cost of borrowed funds                      |  |                               | 5.40 | % |      |  | 4.90 | %
|                                                    |  |                               |      |   |      |  |      |  

On January 12, 2010, the Company executed a new line of credit facility. At this time, the pricing changed from 162.5
basis points above 30-day LIBOR to 300 basis points above 30-day LIBOR with a 1% floor on LIBOR. For further discussions regarding the Companys line of credit see note 6  Line of Credit. The increase in the credit spread
under the new facility is the primary reason the Companys average cost of funds increased. The weighted-average 30-day LIBOR rate decreased to 0.30% for the six-month period ended September 30, 2010 as compared to 0.35% for the six-month
period ended September 30, 2009. The reduction in 30-day LIBOR rates was offset in part by the Companys interest rate swap agreements, which convert a portion of the Companys floating rate debt to fixed rate debt, as well as the 1%
floor on LIBOR under the new credit facility.

Settlements under interest rate swap agreements decreased as a result of maturing interest rate
swap agreements. The weighted average notional amount of interest rate swaps was $36.2 million at a weighted average fixed rate of 3.96% for the six-month period ended September 30, 2010 as compared to $80.0 million at 4.01% for the
corresponding period ended September 30, 2009. For further discussions regarding the effect of interest rate swap agreements see note 6  Interest Rate Swap Agreements.



15



---

##### Table of Contents



Contract Procurement

The Company purchases Contracts in the twelve states listed in the table below. The Contracts purchased by the Company are
predominately for used vehicles; for the three-month and six-month periods ended September 30, 2010 and 2009, less than 2% were for new vehicles. As of September 30, 2010, the average model year of vehicles collateralizing the portfolio
was a 2004 vehicle.

The following tables present selected information on Contracts purchased by the Company, net of unearned interest.



|                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|------------------------------ |  | ------------------------------- | ---------- | - | ----------------------------- | - | ---------- | ---- |  | - | ---------- | - |  | - | ---------- | -
|                               |  | Three months endedSeptember 30, |            |   | Six months
endedSeptember 30, |  
|State                          |  | 2010                            |            |   | 2009                          |   |            | 2010 |  |   | 2009       |  
|FL                             |  | $                               | 12,176,123 |   |                               | $ | 12,088,200 |      |  | $ | 24,401,790 |   |  | $ | 23,638,790 |  
|GA                             |  |                                 | 4,782,217  |   |                               |   | 3,071,557  |      |  |   | 8,811,638  |   |  |   | 6,086,909  |  
|NC                             |  |                                 | 3,971,706  |   |                               |   | 3,311,508  |      |  |   | 7,318,021  |   |  |   | 6,396,429  |  
|SC                             |  |                                 | 507,943    |   |                               |   | 681,947    |      |  |   | 997,803    |   |  |   | 1,303,100  |  
|OH                             |  |                                 | 5,381,608  |   |                               |   | 4,659,872  |      |  |   | 10,429,292 |   |  |   | 9,091,707  |  
|MI                             |  |                                 | 1,395,616  |   |                               |   | 933,960    |      |  |   | 2,834,109  |   |  |   | 1,889,779  |  
|VA                             |  |                                 | 1,233,552  |   |                               |   | 816,660    |      |  |   | 2,652,687  |   |  |   | 1,753,763  |  
|IN                             |  |                                 | 2,482,458  |   |                               |   | 1,578,215  |      |  |   | 4,727,425  |   |  |   | 3,327,696  |  
|KY                             |  |                                 | 2,378,840  |   |                               |   | 2,074,737  |      |  |   | 4,828,135  |   |  |   | 4,158,346  |  
|MD                             |  |                                 | 430,883    |   |                               |   | 261,735    |      |  |   | 888,501    |   |  |   | 572,619    |  
|AL                             |  |                                 | 1,535,109  |   |                               |   | 1,110,039  |      |  |   | 2,830,705  |   |  |   | 1,962,665  |  
|TN                             |  |                                 | 1,478,861  |   |                               |   | 674,550    |      |  |   | 2,760,612  |   |  |   | 1,170,444  |  
|                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Total                          |  | $                               | 37,754,916 |   |                               | $ | 31,262,980 |      |  | $ | 73,480,718 |   |  | $ | 61,352,247 |  
|                               |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|                               |  |                                
|                               |  | Three months endedSeptember 30, |            |   | Six months
endedSeptember 30, |  
|Contracts                      |  | 2010                            |            |   | 2009                          |   |            | 2010 |  |   | 2009       |  
|Purchases                      |  | $                               | 37,754,916 |   |                               | $ | 31,262,980 |      |  | $ | 73,480,718 |   |  | $ | 61,352,247 |  
|Weighted APR                   |  |                                 | 23.46      | % |                               |   | 23.38      | %    |  |   | 23.45      | % |  |   | 23.59      | %
|Average discount               |  |                                 | 8.70       | % |                               |   | 8.96       | %    |  |   | 8.78       | % |  |   | 9.07       | %
|Weighted average term (months) |  |                                 | 49         |   |                               |   | 49         |      |  |   | 49         |   |  |   | 49         |  
|Average loan                   |  | $                               | 9,860      |   |                               | $ | 9,468      |      |  | $ | 9,880      |   |  | $ | 9,456      |  
|Number of Contracts            |  |                                 | 3,829      |   |                               |   | 3,302      |      |  |   | 7,437      |   |  |   | 6,488      |  

Loan Origination

The following table presents selected information on direct loans originated by the Company, net of unearned interest.



|                               |  |                                 |           |   |                               |   |           |      |  |   |           |   |  |   |           |  
|------------------------------ |  | ------------------------------- | --------- | - | ----------------------------- | - | --------- | ---- |  | - | --------- | - |  | - | --------- | -
|                               |  | Three months endedSeptember 30, |           |   | Six months endedSeptember 30, |  
|Direct Loans Originated        |  | 2010                            |           |   | 2009                          |   |           | 2010 |  |   | 2009      |  
|Originations                   |  | $                               | 1,251,446 |   |                               | $ | 1,061,348 |      |  | $ | 2,413,327 |   |  | $ | 2,011,070 |  
|Weighted APR                   |  |                                 | 26.66     | % |                               |   | 26.76     | %    |  |   | 26.59     | % |  |   | 26.89     | %
|Weighted average term (months) |  |                                 | 24        |   |                               |   | 24        |      |  |   | 24        |   |  |   | 23        |  
|Average loan                   |  | $                               | 2,838     |   |                               | $ | 2,660     |      |  | $ | 2,813     |   |  | $ | 2,629     |  
|Number of loans                |  |                                 | 441       |   |                               |   | 399       |      |  |   | 858       |   |  |   | 765       |  



16



---

##### Table of Contents



Analysis of Credit Losses

As of September 30, 2010, the Company had 1,114 active static pools. The average pool upon inception consisted of 78 Contracts
with aggregate finance receivables, net of unearned interest, of approximately $751,000.

The following table sets forth a reconciliation of
the changes in the allowance for credit losses on Contracts.



|                                 |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|-------------------------------- |  | ------------------------------- | ---------- | - | ----------------------------- | - | ---------- | ---- |  | - | ---------- | - |  | - | ---------- | -
|                                 |  | Three months endedSeptember 30, |            |   | Six months
endedSeptember 30, |  
|                                 |  | 2010                            |            |   | 2009                          |   |            | 2010 |  |   | 2009       |  
|Balance at beginning of period   |  | $                               | 32,334,059 |   |                               | $ | 26,580,254 |      |  | $ | 30,408,578 |   |  | $ | 24,926,076 |  
|Discounts acquired on new volume |  |                                 | 3,282,702  |   |                               |   | 2,796,052  |      |  |   | 6,449,499  |   |  |   | 5,559,465  |  
|Current period provision         |  |                                 | 1,654,329  |   |                               |   | 3,296,669  |      |  |   | 3,255,166  |   |  |   | 6,541,738  |  
|Losses absorbed                  |  |                                 | (3,879,066 | ) |                               |   | (5,016,563 | )    |  |   | (7,254,208 | ) |  |   | (9,625,047 | )
|Recoveries                       |  |                                 | 558,914    |   |                               |   | 462,682    |      |  |   | 1,138,526  |   |  |   | 909,657    |  
|Discounts accreted               |  |                                 | (28,207    | ) |                               |   | (58,104    | )    |  |   | (74,830    | ) |  |   | (250,899   | )
|                                 |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  
|Balance at end of period         |  | $                               | 33,922,731 |   |                               | $ | 28,060,990 |      |  | $ | 33,922,731 |   |  | $ | 28,060,990 |  
|                                 |  |                                 |            |   |                               |   |            |      |  |   |            |   |  |   |            |  

The following table sets forth a reconciliation of the changes in the allowance for credit losses on direct loans.



|                               |  |                                 |         |   |                               |   |          |      |  |   |          |   |  |   |          |  
|------------------------------ |  | ------------------------------- | ------- | - | ----------------------------- | - | -------- | ---- |  | - | -------- | - |  | - | -------- | -
|                               |  | Three months endedSeptember 30, |         |   | Six months
endedSeptember 30, |  
|                               |  | 2010                            |         |   | 2009                          |   |          | 2010 |  |   | 2009     |  
|Balance at beginning of period |  | $                               | 342,367 |   |                               | $ | 538,085  |      |  | $ | 382,869  |   |  | $ | 513,067  |  
|Current period provision       |  |                                 | 57,544  |   |                               |   | (42,710  | )    |  |   | 52,368   |   |  |   | 35,177   |  
|Losses absorbed                |  |                                 | (60,355 | ) |                               |   | (104,004 | )    |  |   | (110,407 | ) |  |   | (170,528 | )
|Recoveries                     |  |                                 | 11,754  |   |                               |   | 13,629   |      |  |   | 26,480   |   |  |   | 27,284   |  
|                               |  |                                 |         |   |                               |   |          |      |  |   |          |   |  |   |          |  
|Balance at end of period       |  | $                               | 351,310 |   |                               | $ | 405,000  |      |  | $ | 351,310  |   |  | $ | 405,000  |  
|                               |  |                                 |         |   |                               |   |          |      |  |   |          |   |  |   |          |  

The following tables present certain information regarding the delinquency rates experienced by the Company with respect to
Contracts and under its direct consumer loan program:



|                   |  |                          |             |  |               |   |            |              |  |   |           |   |  |       |           |   |  |   |            |  
|------------------ |  | ------------------------ | ----------- |  | ------------- | - | ---------- | ------------ |  | - | --------- | - |  | ----- | --------- | - |  | - | ---------- | -
|                   |  |                          |             |  | Delinquencies |  
|Contracts          |  | Gross BalanceOutstanding |             |  | 30  59 days  |   |            | 60  89 days |  |   | 90 + days |   |  | Total |          
|September 30, 2010 |  | $                        | 350,342,985 |  |               | $ | 8,697,471  |              |  | $ | 3,288,209 |   |  | $     | 973,332   |   |  | $ | 12,959,012 |  
|                   |  |                          |             |  |               |   | 2.48       | %            |  |   | 0.94      | % |  |       | 0.28      | % |  |   | 3.70       | %
|September 30, 2009 |  | $                        | 310,564,055 |  |               | $ | 10,944,006 |              |  | $ | 4,366,307 |   |  | $     | 1,537,826 |   |  | $ | 16,848,139 |  
|                   |  |                          |             |  |               |   | 3.52       | %            |  |   | 1.41      | % |  |       | 0.50      | % |  |   | 5.43       | %
|                   |  |                          |             |  |              
|Direct Loans       |  | Gross BalanceOutstanding |             |  | 30  59 days  |   |            | 60  89 days |  |   | 90 + days |   |  | Total |          
|September 30, 2010 |  | $                        | 5,007,919   |  |               | $ | 57,364     |              |  | $ | 41,963    |   |  | $     | 13,477    |   |  | $ | 112,804    |  
|                   |  |                          |             |  |               |   | 1.15       | %            |  |   | 0.84      | % |  |       | 0.27      | % |  |   | 2.25       | %
|September 30, 2009 |  | $                        | 5,952,797   |  |               | $ | 169,242    |              |  | $ | 57,787    |   |  | $     | 50,457    |   |  | $ | 277,846    |  
|                   |  |                          |             |  |               |   | 2.84       | %            |  |   | 0.97      | % |  |       | 0.85      | % |  |   | 4.66       | %

The average dealer discount associated
with new volume for the three months ended September 30, 2010 and 2009 was 8.70% and 8.96%, respectively. The average dealer discount associated with new volume for the six months ended September 30, 2010 and 2009 was 8.78% and 9.07%,
respectively. The amount of discount is a result of credit quality associated with Contracts purchased and the competition in the markets in which the Company operates.

The Companys losses as a percentage of liquidation decreased to 7.18% for the three months ended September 30, 2010 from 11.11% for the three months ended September 30, 2009. The
Companys losses as a percentage of liquidation decreased to 6.85% for the six months ended September 30, 2010 from 10.96% for the six months ended September 30, 2009. Since the inception of the revised underwriting guidelines in
October 2008, the Company has seen improvements in the quality of its Contracts. During comparable liquidation cycles, the default rate for static pools originated since the revision of underwriting guidelines has decreased when compared to the
preceding years performance.



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The Company believes that continued
weakness in employment will make it difficult for additional improvement. The provision for credit losses decreased to $1.7 million for the three months ended September 30, 2010 from $3.3 million for the three months ended
September 30, 2009, largely due to the decrease in the net charge-off rate to 5.31% for the three months ended September 30, 2010 as compared to 8.24% for the three months ended September 30, 2009. The provision for credit losses
decreased to $3.3 million for the six months ended September 30, 2010 from $6.6 million for the six months ended September 30, 2009, largely due to the decrease in the net charge-off rate to 4.96% for the six months ended
September 30, 2010 as compared to 7.98% for the six months ended September 30, 2009. While the Company is encouraged with the decline in net charge-offs and delinquency percentages for these periods, from a historical perspective,
delinquencies remain high; leading to an increase in the overall allowance for credit losses as a percentage of finance receivables. Because of the seasonality of the business, the Company experiences higher net charge-offs for the quarters ending
September 30 and December 31 than the quarters ending June 30 and March 31.

The Company anticipates losses absorbed as a
percentage of liquidation will be in the 6%-10% range during the remainder of the current fiscal year; however, no assurances can be given that the actual losses absorbed may not be higher as a result of further economic weakness. The longer-term
outlook for portfolio performance will depend on the overall economic conditions, the unemployment rate, and the price of oil which impacts the cost of gasoline, food and many other items used or consumed by the average person. Also, the
Companys ability to monitor, manage and implement its underwriting philosophy in additional geographic areas as it strives to continue its expansion will impact future portfolio performance. The Company does not believe there have been any
significant changes in loan concentrations or terms of Contracts purchased during the three and six months ended September 30, 2010.

Recoveries as a percentage of charge-offs increased to approximately 16.05% for the three months ended September 30, 2010 from approximately 10.39%
for the three months ended September 30, 2009. Recoveries as a percentage of charge-offs increased to approximately 17.94% for the six months ended September 30, 2010 from approximately 10.67% for the three months ended September 30,
2009. Historically, recoveries as a percentage of charge-offs fluctuate from period to period; however, with historically high charge off rates in recent prior periods, the Company attributes a large portion of the increase to recouping a
percent of those losses.

The delinquency percentage for Contracts more than thirty days past due as of September 30, 2010 was 3.70% as
compared to 5.43% as of September 30, 2009. The delinquency percentage for direct loans more than thirty days past due as of September 30, 2010 was 2.25% as compared to 4.66% as of September 30, 2009. The delinquency percentage
decrease is attributable to allocating additional resources focused on collections, and stricter underwriting guidelines.

In accordance with
our policies and procedures, certain borrowers qualify for, and the Company offers, one-month principal payment deferrals on Contracts. For the three months ended September 30, 2010 and September 30, 2009 the Company granted deferrals to
approximately 7.96% and 10.82%, respectively, of total Contracts. For the six months ended September 30, 2010 and September 30, 2009 the Company granted deferrals to approximately 13.78% and 21.81%, respectively, of total Contracts. The
number of deferrals is influenced by portfolio performance, general economic conditions and the unemployment rate.

The Company believes
delinquency trends over several reporting periods are useful in estimating future losses and overall portfolio performance. The Company also estimates future portfolio performance by considering various factors, the most significant of which are
described as follows. The Company analyzes historical static pool performance for each branch location when determining appropriate reserve levels. Additionally, the Company utilizes results from internal branch audits as an indicator of future
static pool performance. The Company also considers such things as the current unemployment rate in markets the Company operates in, the percentage of voluntary repossessions as compared to prior periods, the percentage of bankruptcy filings as
compared to prior periods and other leading economic indicators.

Income Taxes

Driven by increases in operating income, the provision for income taxes increased to approximately $2.5 million for the three months ended
September 30, 2010 from approximately $1.5 million for the three months ended September 30, 2009. The provision for income taxes increased to approximately $4.7 million for the six months ended September 30, 2010 from approximately
$2.9 million for the six months ended September 30, 2009. The Companys effective tax rate increased to 38.42% for the three months ended September 30, 2010 from 38.34% for the three months ended September 30, 2009. The
Companys effective tax rate increased to 38.45% for the six months ended September 30, 2010 from 38.25% for the six months ended September 30, 2009.



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Liquidity and Capital Resources

The Companys cash flows are summarized as follows:



|                                                       |  |                               |             |   |      |   |             |  
|------------------------------------------------------ |  | ----------------------------- | ----------- | - | ---- | - | ----------- | -
|                                                       |  | Six months
endedSeptember 30, |            
|                                                       |  | 2010                          |             |   | 2009 |  
|Cash provided by (used in):                            |  |                               |             |   |      |   |             |  
|Operating activities                                   |  | $                             | 10,311,004  |   |      | $ | 9,988,412   |  
|Investing activities (primarily purchase of Contracts) |  |                               | (20,818,292 | ) |      |   | (17,486,782 | )
|Financing activities                                   |  |                               | 9,982,059   |   |      |   | 7,633,799   |  
|                                                       |  |                               |             |   |      |   |             |  
|Net (decrease) increase in cash                        |  | $                             | (525,229    | ) |      | $ | 135,429     |  
|                                                       |  |                               |             |   |      |   |             |  

The Companys primary use of working capital during the six months ended September 30, 2010 was the funding of the
purchase of Contracts which are financed substantially through borrowings under the Companys Line. During 2010, the Company increased the size of the Line and extended the maturity date to November 30, 2011. The Line is secured by
all of the assets of the Company. The Company may borrow the lesser of $140.0 million or amounts based upon formulas principally related to a percentage of eligible finance receivables, as defined. Borrowings under the Line may be under various
LIBOR pricing options plus 300 basis points with a 1% floor on LIBOR or at the prime rate. Prime rate based borrowings are generally less than $5.0 million. As of September 30, 2010, the amount outstanding under the Line was approximately
$117.0 million, and the amount available under the Line was approximately $23.0 million.

The Company will continue to depend on the
availability of the Line, together with cash from operations, to finance future operations. Amounts outstanding under the Line have increased by approximately $9.7 million during the six months ended September 30, 2010. The growth of the Line
is principally related to funding the purchase of Contracts and is consistent with the growth of finance receivables. The amount of debt the Company incurs from time to time under these financing mechanisms depends on the Companys need for
cash and ability to borrow under the terms of the Line. The Company believes that borrowings available under the Line as well as cash flow from operations will be sufficient to meet its short-term funding needs.

The Line requires compliance with certain debt covenants including financial ratios, asset quality and other performance tests. The Company is currently
in compliance with all of its debt covenants but, during the current economic slowdown, a breach of one or more of these covenants could occur prior to the maturity date of the Line, which is November 30, 2011. The Companys consortium of
lenders could place the Company in default if certain covenants were breached and take one or more of the following actions: increase the Companys borrowing costs; restrict the Companys ability to obtain additional borrowings under the
Line; accelerate all amounts outstanding under the Line; or enforce its interests against collateral securing the Line. The Company believes its lenders will continue to allow it to operate in the event of a condition of default; however no
assurance can be given that this would occur.

The Company has entered into interest rate swap agreements, each of which effectively converts
a portion of the Companys floating-rate debt to a fixed-rate, thus reducing the impact of interest rate change on the Companys interest expense. Approximately 17% and 47% of the Companys borrowings under the Line were subject to
interest rate swap agreements as of September 30, 2010 and March 31, 2010, respectively. The decrease in this percentage is attributable to the maturing of swaps along with managements ongoing evaluation of interest rate swap
agreements necessary to meet the Companys objective to minimize the cost of borrowings in light of current and expected future interest rates under the Line. The swap agreements as of September 30, 2010 have maturities ranging from
December 2, 2010 through February 2, 2011.



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Future Expansion

The Company currently operates a total of fifty-four branch locations in twelve states, including nineteen in Florida, seven in Ohio,
six in North Carolina, six in Georgia, three in Kentucky, three in Indiana, two in Virginia, two in Alabama, two in Michigan, two in Tennessee, and one each in Maryland and South Carolina. Each office is budgeted (size of branch, number of employees
and location) to handle up to 1,000 accounts and up to $7.5 million in gross finance receivables. To date, fifteen of our branches have reached this capacity. The Company is currently developing relationships with auto dealers in both the Chicago
and St. Louis metropolitan areas. The Company will determine during the remainder of this fiscal year whether it plans on opening branch locations in these new markets. The Company continues to evaluate additional markets for future branch
locations, and subject to market conditions, could open additional branch locations during the remaining quarters of fiscal 2011. The Company remains open to acquisitions should an opportunity present itself.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risks relating to the Companys operations result primarily from changes in interest rates. The Company does not engage in speculative or
leveraged transactions, nor does it hold or issue financial instruments for trading purposes.

Interest rate risk

Managements objective is to minimize the cost of borrowing through an appropriate mix of fixed and floating rate debt. Derivative financial
instruments, such as interest rate swap agreements, may be used for the purpose of managing fluctuating interest rate exposures that exist from ongoing business operations. The Company does not use interest rate swaps for speculative purposes. Such
instruments continue to be intended for use as economic hedges.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of disclosure controls and procedures. In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the
Exchange Act), as of the end of the period covered by this Quarterly Report on Form 10-Q, the Companys management evaluated, with the participation of the Companys President and Chief Executive Officer and Senior Vice
President and Chief Financial Officer, the effectiveness of the design and operation of the Companys disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act). Based upon their evaluation of these disclosure
controls and procedures, the President and Chief Executive Officer and the Senior Vice President and Chief Financial Officer have concluded that the disclosure controls and procedures were effective as of the date of such evaluation to ensure that
material information relating to the Company, including its consolidated subsidiaries, was made known to them by others within those entities, particularly during the period in which this Quarterly Report on Form 10-Q was being prepared.

Changes in internal controls. There have been no changes in the Companys internal control over financial reporting that occurred during the
Companys last fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Companys internal control over financial reporting.

PART II - OTHER INFORMATION



|ITEM 1A. | RISK FACTORS
|-------- | ------------

In addition to the other
information set forth in this report, you should carefully consider the factors discussed in Part I Item 1A. Risk Factors in the Companys Annual Report on Form 10-K for the year ended March 31, 2010, which could materially
affect our business, financial condition or future results. The risks described in the Form 10-K are not the only risks facing the Company. Additional risks and uncertainties not currently known to the Company or that the Company currently deems to
be immaterial also may materially adversely affect our business, financial condition and/or operating results.



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ITEM 6. EXHIBITS

See exhibit index following the signature page.



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its
behalf by the undersigned thereunto duly authorized.



|                         |  |                                                                       
|------------------------ |  | ----------------------------------------------------------------------
|NICHOLAS FINANCIAL, INC.
|(Registrant)            
|                         | 
|Date: November 12, 2010  |  | /s/ Peter L. Vosotas                                                  
|                         |  | Peter L. Vosotas                                                      
|                         |  | Chairman of the Board, President, Chief Executive Officer and Director
|                         | 
|Date: November 12, 2010  |  | /s/ Ralph T. Finkenbrink                                              
|                         |  | Ralph T. Finkenbrink                                                  
|                         |  | Senior Vice President, Chief Financial Officer and Director           



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EXHIBIT INDEX



|           |  |                                                                                                                     
|---------- |  | --------------------------------------------------------------------------------------------------------------------
|ExhibitNo. |  | Description                                                                                                         
|           | 
|10.9       |  | Form of Dealer Agreement and Schedule thereto listing dealers that are parties to such agreements                   
|           | 
|31.1       |  | Certification of the President and Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
|           | 
|31.2       |  | Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002              
|           | 
|32.1       |  | Certification of the Chief Executive Officer Pursuant to 18 U.S.C. § 1350                                           
|           | 
|32.2       |  | Certification of the Chief Financial Officer Pursuant to 18 U.S.C. § 1350