Exhibit 10.1


 


May
6, 2020


 


AHG
Entertainment Associates, LLC

700 West Morse Blvd, Ste.220, Winter Park, Florida 32789


Attn:
Gene Harris


 


RE: Binding
Letter of Intent between Esports Entertainment Group, Inc. and AHG Entertainment, LLC


 


This
term sheet and binding letter of intent (the “Letter of Intent”) sets forth the general terms and conditions for a
transaction between AHG ENTERTAINMENT ASSOCIATES, LLC, a limited liability company incorporated under the laws of Florida,
USA, with registered address 700 West Morse Blvd, Ste. 220, Winter Park, Florida 32789 together with its wholly owned subsidiaries,
the AHG Entities (as defined below), hereinafter referred to collectively as (the “Seller”) and ESPORTS
ENTERTAINMENT GROUP, INC., a Nevada corporation with registered address 112 North Curry Street, Carson City, Nevada 89703-4934,
USA (the “Buyer”) whereby, the Buyer will purchase, and the Seller will sell, 100% of the outstanding share
capital (the “Sale Shares”) of LHE Enterprises Limited (“LHE”), a company incorporated under the
laws of Gibralter, a wholly-owned subsidiary of the Seller, (the “Transaction”), pursuant to the terms of a
definitive stock purchase agreement. The Transaction will result in Buyer’s purchase of 100% of the ownership of LHE, including
the LHE Entities. “LHE Entites” means the following wholly-owned subsidiaries of LHE Enterprises Limited:(i)
ARGYLL ENTERTAINMENT AG, a company incorporated under the laws of Switzerland (the “Licensed Company”); (ii)
Argyll Productions Limited, a company incorporated under the laws of England and Whales (the “Services Company”);
and (iii) Nevada Holdings Limited, reg. no. C65659, a company incorporated under the laws of Malta (the “Maltese Company”).
Each of the Buyer and Seller is hereinafter referred to individually as a “Party” and, jointly, as the
“Parties”.


 


The
proposed terms of the Transaction are as follows:


 


1. Definitive
Agreement. Consummation of the Transaction as contemplated hereby will be subject to the negotiation and execution of a mutually
satisfactory definitive stock purchase and/or merger agreement (the “Definitive Agreement”), setting forth
the specific terms and conditions of the Transaction proposed hereby. The closing of the Definitive Agreement (the “Closing”)
is subject to the completion by the Buyer of a satisfactory review of the legal, financial and business conditions of LHE and
the LHE Entities and the approval of Buyer’s board of directors. The Parties will use their commercially reasonable best
efforts to negotiate and execute in good faith the Definitive Agreement by not later than July 3, 2020. The Definitive Agreement
will contain, among other standard terms and conditions, including the following provisions:


 


(a) Buyer
will purchase all of the authorized and outstanding shares of LHE for (i) $1,250,000 in cash (the “Cash Payment”);
(ii) 650,000 shares of Buyer’s restricted common stock (the “Stock Payment”) and (iii) warrants to purchase
up to 1,000,000 shares of Buyer’s common stock (the “Warrants” and, together with the Cash Payment and
Stock Payment, the “Purchase Price”).


 


(i) The
Cash Payment shall be paid as follows: (a) $500,000 as a non-redundable advance of the Purchase Price payble upon the the execution
of this Letter of Intent and (b) $750,000 due upon Closing of the Transaction.


 


(ii) The
Stock Payment and the Warrants will be issued at closing of the Transaction. The Warants will be exercisable at price of $10.00
per share (the “Exercise Price”). If the price of the common stock of the Buyer remains greater than 125% of
the Exercise Price for 20 consecutive business days (the “Trigger Date”), the Seller shall have 60 days from
the day after the Trigger Date to exercise the Warrants, after which time they will expire (the “Forced Exercise Provision”),
however, notwithstanding the foregoing, the Warrants will expire and shall no longer be exercisable if they have not been exercised
by the third anniversary date of the Closing of the Transaction. The Buyer shall be responsible for registering the common stock
underlying the Warrants.


 






     


     


    

 


(b) Customary
representations and warranties.


 


(c) Customary
indemnification provisions.


 


(d) Final
satisfaction or waiver by each party of the following closing conditions (as applicable):


 


		(i)	Due
                                         Diligence. Satisfaction by the Company of the results of their respective legal,
                                         financial, and operational due diligence of LHE and the LHE Entities. The Buyer will
                                         be given an opportunity to conduct a financial audit of LHE and the LHE Entities in accordance
                                         with US Generally Accepted Accounting Principles (“US GAAP”). As soon
                                         as possible after the signing of this Letter of Intent, the Seller shall provide Buyer
                                         and its advisors with reasonable access to all facilities, books, records and other business,
                                         financial and other relevant information in relation to LHE and the LHE Entities; all
                                         as reasonably requested by the Buyer in order to complete the US GAAP audit.



 


		(ii)	No
                                         Conflict. No court or governmental or regulatory authority would have enacted or
                                         issued any statute, rule, regulation, judgment, injunction or other order which prohibits
                                         the consummation of, or materially adversely affects the anticipated benefits from, the
                                         transactions contemplated by the Definitive Agreement and schedules, exhibits, schedules
                                         and acillary documents related thereto (collective the “Transaction Documents”).



 


		(iii)	Consents.
                                         Obtaining all consents to the transactions contemplated by the Transaction Documents
                                         which are required by law, all approvals required under all licenses, leases, loan documents
                                         and other material contracts pertaining to the business of LHE and satisfying any and
                                         all governmental and regulatory approval or permit or licensing requirements for consummation
                                         of the transactions contemplated by the Transaction Documents.



 


		(iv)	Authority.
                                         The Transaction and Definitive Agreement shall have been duly authorized and approved
                                         by the Company and Seller in accordance with their relevant governing agreements.



 


2. Conduct
of Business.


 


(a) Prior
to the execution of a Definitive Agreement and the Closing of the Transaction, Seller will procure that LHE and the LHE Entities
conduct their operations in the ordinary course consistent with past practice and will not issue any capital stock or grant any
options or warrants with respect to its capital stock, nor will it make any distributions, dividends or other payments to any
affiliate or shareholders.


 


		(b)	Until
                                         such time as the Definitive Agreement has been executed and delivered, Buyer will not
                                         contact any potential financing sources regarding, or provide to such potential financing
                                         sources any information relating to the Seller, LHE or the LHE Entities, this Letter
                                         of Intent or the transactions contemplated hereby.



 






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3. Exclusivity.
The Seller shall in good faith negotiate exclusively with the Buyer with respect to the Transaction. This exclusivity undertaking
shall apply for a period up to and including July 3, 2020 or such later date which the Parties agree upon in writing (the “Exclusivity
Period”). During the Exclusivity Period, the Seller shall not directly or indirectly, in relation to the Transaction:
(i) solicit or entertain, (ii) negotiate with or in any manner encourage, or (iii) discuss or consider any proposal
or offer of any entity or individual other than the Buyer or its affiliates.


 


4. Expenses
and Legal Fees. The Buyer and the Sellers shall pay their own fees and expenses and those of its respective agents, advisors,
attorneys and accountants with respect to carrying out due diligence, negotiating this Letter of Intent, the Transaction Documents,
and closing the Transaction (“Transaction Fees”). Upon the execution of this Letter of Intent and pending the agreed
upon due diligence period, Seller will direct its counsel to commence preparation of the Transaction Documents which Transaction
Documents shall be delivered to Buyer in substantively complete format by no later than June 15, 2020.


 


5. Due
Diligence; Confidentiality Agreement. Each Party and its representatives, officers, employees and advisors, including
accountants and legal advisors, as applicable, will provide the other party and its representatives, officers, employees and advisors,
including accountants and legal advisors, as applicable, with all information, books, records and property (collectively, “Transaction
Information”) that such other party reasonably considers necessary or appropriate in connection with its due diligence inquiry.
The previously agreed and executed non-disclosure agreement (labelled Mutual Confidentiality Agreement) as detailed in Exhibit
A for reference shall remain in force through the termination date hereof and that the terms and conditions of this Letter of
Intent shall not in any way result in the reduction or limitation of any damages arising out of any breach of such confidentiality
obligations.


 


6. Public
Announcements. Neither party will make any public disclosure concerning the matters set forth in this Letter of Intent
or the negotiation of the proposed Transaction without the prior written consent of the other party, which consent shall not be
unreasonably withheld. If and when either party desires to make such public disclosure, after receiving such prior written consent,
the disclosing party will give the other party an opportunity to review and comment on any such disclosure in advance of public
release. Notwithstanding the above, to the extent that either party is advised by counsel that disclosure of the matters set forth
in this Letter of Intent is required by applicable securities laws or to the extent that such disclosure is ordered by a court
of competent jurisdiction or is otherwise required by law, then such disclosing party will provide the other party, if reasonably
possible under the circumstances, prior notice of such disclosure as well as an opportunity to review and comment on such disclosure
in advance of the public release.


 


7. Governing
Law. The Letter of Intent shall be governed by the laws of the State of New York without regard to its choice of law provisions.


 


8. Prior
Agreements. This Letter of Intent supersedes any prior agreement regarding the subject matter of this Letter of Intent. Any
such prior agreement (other than the Confidentiality Agreement) shall not be effective for any purpose.


 


9. Miscellaneous.


 


(a) Assignment.
Neither party hereto may assign any of its rights or obligations under this Letter of Intent to any third party without the other
party’s prior written consent, except a Party is permitted to assign its rights and obligations under this Letter of Intent
to an affiliate of such Party.


 


(b) Section
Headings. Section headings used in this Letter of Intent are for reference purposes only and shall not be construed in the
interpretation or construction of this Letter of Intent.


 






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(c) Counterparts.
This Letter of Intent may be executed in two or more counterparts and each such counterpart executed shall for all purposes be
deemed an original, and all counterparts together shall constitute but one and the same instrument.


 


10. Termination
of Letter of Intent. Either Party may terminate this Letter of Intent for any reason or no reason, upon written notice, at
any time on or before July 3, 2020. This Letter of Intent shall automatically terminate upon the earlier of the execution of the
Definitive Agreement or July 3, 2020.


 


11. Closing.
The parties will use their commercially reasonable best efforts to enter into the Definitive Agreement by no later than July 3,
2020 and for Transaction Closing to occur on or about November 3, 2020.


 


12. Representation
on Authority of Signatories. The undersigned represent and warrant that they have the authority to execute this Letter of
Intent on behalf of their respective party.


 


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of page intentionally left blank-]



 






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In
Witness whereof, this Letter of Intent has
been signed digitally by all parties and each party has received a copy of the fully executed Letter of Intent.


 





	THE BUYER	 	THE SELLER
	 	 	 
	Esports Entertainment Group, Inc	 	AHG Entertainment Associates, LLC
	 	 	 
	 	 	 
	Name:	 	Name:


 






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Exhibit
A


 


Non-Disclosure
Agreement


 


As
previously executed (Mutual Confidentiality Agreement)


 


MUTUAL
CONFIDENTIALITY AGREEMENT


 


AGREEMENT dated
              2020


 


PARTIES:


 


		(1)	ARGYLL
                                         ENTERTAINMENT AG a company incorporated under the laws of Switzerland whose registered
                                         office is at Bahnhofstrasse 10, 6300 Zug, Switzerland (“Company”); and



 


		(2)	ESPORTS
                                         ENTERTAINMENT GROUP, INC, reg. no. E0473092008-2, a limited liability company incorporated
                                         under the laws of Nevada, USA, with registered address 112 North Curry Street, Carson
                                         City, Nevada 89703-4934, USA (“Partner”).



 


WHEREAS
each party is interested in receiving certain information relating to the business carried on by the other party for the purpose
of discussing a potential investment opportunity (the “Purpose”).


 


	1.	In
                                         this Agreement:
	 	 
	1.1	“Confidential
Information” shall mean:-
	 	 



		(a)	all
                                         information of whatever nature relating to the Purpose disclosed or to be disclosed to
                                         the Recipient by the Disclosing Party or on its behalf or otherwise learnt by the Recipient
                                         from whatever source, whether within the Purpose or from its advisers, customers or suppliers
                                         or otherwise;
	 	 	 
		(b)	all
                                         other information of whatever nature relating to the business of the Disclosing Party
                                         which might be disclosed to or otherwise learnt by the Recipient during the course of
                                         the Disclosing Party disclosing information relating to the Purpose;
	 	 	 
		(c)	all notes, reports, analyses and reviews of such information
made or compiled therefrom by the Recipient or on its behalf;



 


PROVIDED
THAT the expression “Confidential Information” shall not include any such information which:-


 


		(i)	at
                                         the time of its disclosure to the Recipient is in the public domain;
	 	 	 



		(ii)	after
                                         its disclosure to the Recipient, comes into the public domain for any reason except through
                                         breach by the Recipient of its obligations to the Disclosing Party under this Agreement;



 


		(iii)	the
                                         Recipient can demonstrate was lawfully in the Recipient’s possession prior to the
                                         disclosure to the Recipient by the Disclosing Party;



 


		(iv)	is
                                         hereafter received by the Recipient from a third party who (to the best of the Recipient’s
                                         knowledge upon reasonable enquiry in each circumstance) owes no obligation of confidence
                                         to the Disclosing Party in relation to the information in question;



 






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		(v)	is
                                         trivial or obvious or otherwise clearly of a non-confidential nature; and/or



 


		(vi)	is
                                         required to be disclosed by an applicable law or order of a court of competent jurisdiction
                                         or stock exchange or government department or agency or other regulatory authority to
                                         which the Recipient is subject to, whether or not having the force to law provided that
                                         any such disclosure shall only be the minimum required to be so disclosed and provided
                                         further that prior to such disclosure the Recipient shall consult the Disclosing Party
                                         (which shall respond within such reasonable period) as to the proposed form, timing,
                                         nature and purpose of the disclosure.



 


	1.2	“Recipient” and “Disclosing Party” shall mean either party in each capacity as appropriate.
	 	 



		2.	NOW IN CONSIDERATION of each party disclosing Confidential Information to each other
and agreeing to enter into discussions with each other, and in consideration of each Party giving the undertakings set out in this
Agreement the parties hereto agree and undertake as follows that:-



 


		2.1	         the Recipient shall keep the Confidential Information strictly confidential and will
keep in safe custody all documentation and other papers and all disks, tapes and other media recording or storing the Confidential
Information and will not, without the Disclosing Party’s previous written consent, divulge the Confidential Information to
any other person, firm or company (except as provided in clause 2.2 below);
	 	 	 



		2.2	         the Recipient shall be entitled to disclose the Confidential Information to those of
its directors, officers, senior employees and professional advisers actively and necessarily engaged in considering, evaluating
and examining the same (the “Authorised Representatives”). The Recipient shall ensure that the Authorised Representatives
are aware of and shall comply with the confidentiality, non-disclosure and other obligations of the Recipient under this Agreement
as if they had personally entered into such obligations;



 


		2.3	         the Recipient will not, and it will procure that the Authorised Representatives will
not, take or make copies of the Confidential Information or any of it, or authorise any other person so to do other than for the
purpose of supplying the Confidential Information to the Authorised Representatives; and



 


		2.4	         in the event that the Recipient does not proceed with the negotiations with the Disclosing
Party, or if the Disclosing Party by written notice to the Recipient requires the Recipient to do so at any time and for any reason,
the Recipient will forthwith return to the Disclosing Party all Confidential Information in the possession or control of the Recipient
or its Authorised Representatives in so far as the same shall be in tangible form, including all copies thereof. In the case of
Confidential Information held on computer or computer media, the Recipient shall, as far as practicable, in either of such events
aforesaid cause such Confidential Information to be erased therefrom and, on request by the Disclosing Party, shall certify in
writing to the Disclosing Party that it has been so erased or that none of the Confidential Information has been so held.



 


		3.	The Recipient’s obligations of confidence under this Agreement shall continue not withstanding
the expiry or termination of this Agreement.



 


		4.	Save as expressly agreed in writing between the parties, each of the parties to this Agreement
understands that the Confidential Information does not purport to be all inclusive and that no representation or warranty is made
by any person as to the accuracy, reliability or completeness of any of the Confidential Information. Accordingly each of the parties
to this Agreement agrees with the other that neither party shall have any liability to the other or any other person resulting
from the use of Confidential Information by any person.



 






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	5.	Without prejudice to any other rights and remedies the Disclosing Party may have, the Recipient
agrees that the Confidential Information is valuable and that damages may not be an adequate remedy for any breach by the Recipient
of this Agreement. Accordingly, the Recipient agrees that the Disclosing Party shall be entitled without proof of special damage
to the remedies of an injunction and other equitable relief for any actual or threatened breach by the Recipient of this Agreement.
	 	 
	6.	In the event of either party becoming aware of or suspecting any disclosure of all or part
of the Confidential Information in breach of this Agreement, the Recipient shall forthwith co-operate with the Disclosing Party
in taking any action to limit and remedy the breach. Any such action taken by the Disclosing Party under this paragraph shall be
without prejudice to the Disclosing Party’s other rights hereunder.
	 	 
	7.	This Agreement shall be governed by the laws of the State of New York without regard to its
choice of law provisions.
	 	 
	8.	The provisions of this Agreement shall apply to Confidential Information supplied to the
Recipient by the Disclosing Party in the course of correspondence and discussions occurring as a consequence of this Agreement,
and all provisions of this Agreement shall take effect and be interpreted accordingly.
	 	 
	9.	The Parties hereto may introduce each other to individuals, entities, and/or opportunities
who/which may represent to the Parties potential gain or benefit, directly or indirectly, now and/or in the future. The Parties
hereto intend to be legally bound, and hereby irrevocably agree and guarantee each other that they shall not, directly or indirectly
interfere with, circumvent or attempt to circumvent, avoid, by-pass, or obviate each other’s interest, or the interest or relationship
between the Parties or avoid directly or indirectly payment of established or to be established fees, commissions, success compensation
of any kind, in connection with any on-going or future business.
	 	 
	10.	If any provision of this Agreement shall be held to be illegal or unenforceable, the enforceability
of the remainder of this Agreement shall not be affected.
	 	 
	11.	This Agreement shall be binding upon and for the benefit of the undersigned parties, their
successors and assigns. Failure or delay to enforce any provision of this Agreement shall not constitute a waiver of any term hereof.
	 	 
	12.	This document contains the entire Agreement between the parties with respect to the subject
matter contained herein and supersedes any previous understandings or commitments, oral or written. This Agreement may not be varied
except by written agreement of both parties to this Agreement.
	 	 
	13.	This Agreement does not commit either party to enter any proposed venture arising out of
the Purpose (or otherwise).
	 	 
	14.	Neither party (without the prior written consent of the other party) can assign this Agreement.
	 	 
	15.	This Agreement may be executed in two counterparts each of which when executed and delivered
is an original, but the counterparts together constitute the same document.
	 	 
	16.	Both Parties warrant that they are entitled to enter this Agreement and perform their obligations
herein.



 


EXECUTED under hand the day and
year first before written.


 






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Signed by a duly authorised signatory


for and on behalf of 


Argyll Entertainment AG by:


 





	 	Name: Stuart Tilly	 	Title: 	Director
	 	 	 	 
	Signed by a duly authorised signatory

 for and on behalf of	 	 
	Esports Entertainment Group, Inc by:	 	 
	 	 	 	 
	 	Name:	 	Title: 	 


 


 




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