**Exhibit      99.1**

**Traffix,        Inc. Reports Second Quarter 2007 Results**

**Board        Declares Dividend of $0.08 Per Share**

| · | Traffix                  (http://www.traffixinc.com)                  offers marketers brand and performance based distribution solutions                  though                  the Traffix network of entertaining web destinations, via its proprietary                  ad-serving optimization technology. |
|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| · | SendTraffic                  (http://www.sendtraffic.com)                  is a performance focused, search engine marketing firm focused                  on building                  online presence, optimizing marketing expenditures and retaining                  customers.                              |

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|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                |
|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| · | Hot                  Rocket Marketing (http://www.hotrocketinc.com)                  is an online direct-response media firm servicing advertisers,                  publishers                  and agencies by leveraging vast online inventory across sites,                  networks,                  search engines and email to drive users to client web properties,                  generating qualified leads, registrations and sales. |
| · | mxFocus                  (http://www.mxfocus.com)                  develops and distributes content and services for mobile phones                  and                  devices and provides interactive mobile media solutions for advertisers,                  marketers and content providers.                                                                                                                                                 |

| TRAFFIX,                  INC. AND SUBSIDIARIES               |   |                     |       |                          |   |
|---------------------------------------------------------------|--------|--------------------------|------------|-------------------------------|--------|
| CONSOLIDATED                  BALANCE SHEETS                  |   |                     |       |                          |   |
|                                                          |   |                     |       |                          |   |
|                                                          |   | May                  31, |       | November                  30, |   |
|                                                          |   | 2007                     |       | 2006                          |   |
|                                                          |   | Unaudited)               |       |                          |   |
| Assets                                                        |   |                     |       |                          |   |
| Current                  assets:                              |   |                     |       |                          |   |
| Cash                  and cash equivalents                    |   | $                        | 8,382,762  |                          | $      | 8,972,197 |   |
| Marketable                  securities                        |   |                     | 20,484,815 |                          |   | 21,433,775 |   |
| Accounts                  receivable, trade, net of           |   |                     |       |                          |   |   |   |
| allowance                  for doubtful accounts of           |   |                     |       |                          |   |   |   |
| $1,039,463                  at May 31, 2007 and $1,079,661    |   |                     |       |                          |   |   |   |
| at                  November 30, 2006                         |   |                     | 8,680,336  |                          |   | 8,975,402 |   |
| Deferred                  income taxes                        |   |                     | 395,229    |                          |   | 451,909 |   |
|                                                          |   |                     |       |                          |   |   |   |
|                                                          |   |                     |       |                          |   |   |   |
| Prepaid                  expenses and other current assets    |   |                     | 664,371    |                          |   | 957,674 |   |
|                                                          |   |                     |       |                          |   |   |   |
|                                                          |   |                     |       |                          |   |   |   |
| Total                  current assets                         |   |                     | 38,607,513 |                          |   | 40,790,957 |   |
|                                                          |   |                     |       |                          |   |   |   |
|                                                          |   |                     |       |                          |   |   |   |
| Property                  and equipment, net                  |   |                     | 1,884,620  |                          |   | 1,965,183 |   |
| Goodwill                                                      |   |                     | 9,929,946  |                          |   | 7,913,007 |   |
| Other                  intangibles, net                       |   |                     | 2,830,405  |                          |   | 1,210,257 |   |
| Deferred                  income taxes                        |   |                     | 982,749    |                          |   | 846,223 |   |
|                                                          |   |                     |       |                          |   |   |   |
| Total                  assets                                 |   | $                        | 54,235,233 |                          | $      | 52,725,627 |   |
|                                                          |   |                     |       |                          |   |   |   |
| Liabilities                                                   |   |                     |       |                          |   |   |   |
|                                                          |   |                     |       |                          |   |   |   |
| Current                  liabilities:                         |   |                     |       |                          |   |   |   |
| Accounts                  payable                             |   | $                        | 4,709,058  |                          | $      | 4,692,374 |   |
| Accrued                  expenses                             |   |                     | 3,051,136  |                          |   | 3,831,223 |   |
| Due                  to related parties                       |   |                     | 90,000     |                          |   |   |   |
| Income                  taxes payable                         |   |                     | 327,432    |                          |   | 470,000 |   |
|                                                          |   |                     |       |                          |   |   |   |
| Total                  liabilities                            |   |                     | 8,087,626  |                          |   | 9,083,597 |   |
|                                                          |   |                     |       |                          |   |   |   |
|                                                          |   |                     |       |                          |   |   |   |
| Minority                  interest                            |   |                     | -          |                          |   | 313,637 |   |
| Commitments                  and contingencies                |   |                     |       |                          |   |   |   |
| Shareholders'                  equity                         |   |                     |       |                          |   |   |   |
| Preferred                  stock - $.001 par value; 1,000,000 |   |                     |       |                          |   |   |   |
| shares                  authorized; none issued and           |   |                     |       |                          |   |   |   |
| outstanding                                                   |   |                     | -          |                          |   | - |   |
| Common                  stock - $.001 par value; authorized   |   |                     |       |                          |   |   |   |
| 50,000,000                  shares; issued and outstanding    |   |                     |       |                          |   |   |   |
| 14,968,624                  shares and 14,365,671 shares,     |   |                     |       |                          |   |   |   |
| respectively                                                  |   |                     | 14,968     |                          |   | 14,365 |   |
| Additional                  paid-in capital                   |   |                     | 44,760,678 |                          |   | 42,286,760 |   |
| Retained                  earnings                            |   |                     | -          |                          |   | - |   |
| Accumulated                  other comprehensive income       |   |                     | 1,371,961  |                          |   | 1,027,268 |   |
|                                                          |   |                     |       |                          |   |   |   |
| Total                  shareholders' equity                   |   |                     | 46,147,607 |                          |   | 43,328,393 |   |
|                                                          |   |                     |       |                          |   |   |   |
| Total                  liabilities and shareholders'          |   |                     |       |                          |   |   |   |
| equity                                                        |   | $                        | 54,235,233 |                          | $      | 52,725,627 |   |

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| TRAFFIX,                  INC. AND SUBSIDIARIES    |   |
|----------------------------------------------------|--------|
| CONSOLIDATED                  STATEMENTS OF INCOME |   |
| (UNAUDITED)                                        |   |
|                                               |   |   |   |   |   |   |   |   |   |
|                                                    |        | Three                  Months Ended |  | Six                  Months Ended |  |
|                                               |   | May                  31, |   | May                  31, |   | May                  31, |   | May                  31, |   |
|                                               |   | 2007 |   | 2006 |   | 2007 |   | 2006 |   |
| Net                  revenue                       |   | $ | 19,800,440 |   | $ | 18,964,132 |   | $ | 37,834,671 |   | $ | 35,986,944 |   |
| Cost                  of revenue                   |   |   | 13,564,135 |   |   | 11,876,559 |   |   | 25,459,624 |   |   | 22,830,169 |   |
|                                               |   |   |  |   |   |   |   |   |   |   |   |   |   |
| GROSS                  PROFIT                      |   |   | 6,236,305 |   |   | 7,087,573 |   |   | 12,375,047 |   |   | 13,156,775 |   |
|                                               |   |   |  |   |   |  |   |   |  |   |   |  |   |
| Selling                  expenses                  |   |   | 1,179,438 |   |   | 1,826,296 |   |   | 2,261,407 |   |   | 3,210,166 |   |
| General                  and                       |   |   |   |   |   |   |   |   |   |   |   |   |   |
| administrative                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |
| expenses                                           |   |   | 4,045,161 |   |   | 4,172,235 |   |   | 8,034,773 |   |   | 8,082,156 |   |
| Bad                  debt (recapture)              |   |   |   |   |   |   |   |   |   |   |   |   |   |
| expense                                            |   |   | (91,272 | ) |   | 10,026 |   |   | (27,851 | ) |   | 94,312 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |  |   |
| INCOME                  FROM                       |   |   |   |   |   |   |   |   |   |   |   |   |   |
| OPERATIONS                                         |   |   | 1,102,978 |   |   | 1,079,016 |   |   | 2,106,718 |   |   | 1,770,141 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Other                  income                      |   |   |   |   |   |   |   |   |   |   |   |   |   |
| (expense):                                         |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Interest                  income and               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| dividends                                          |   |   | 294,601 |   |   | 254,380 |   |   | 574,827 |   |   | 496,372 |   |
| Realized                  Gains                    |   |   |   |   |   |   |   |   |   |   |   |   |   |
| (losses)                  on                       |   |   |   |   |   |   |   |   |   |   |   |   |   |
| marketable                                         |   |   |   |   |   |   |   |   |   |   |   |   |   |
| securities                                         |   |   | 17,548 |   |   | 36,654 |   |   | (18,352 | ) |   |   |   |
| Other                  non-operating               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| income(expense)                                    |   |   | (7,470 | ) |   | (26,468 | ) |   | 677 |   |   | (22,351 | ) |
| Minority                  interest in              |   |   |   |   |   |   |   |   |   |   |   |   |   |
| income                  of                         |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Consolidated                                       |   |   |   |   |   |   |   |   |   |   |   |   |   |
| subsidiary                                         |   |   | - |   |   | (87,905 | ) |   | (48,000 | ) |   | (288,000 | ) |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| INCOME                  BEFORE                     |   |   |  |   |   |  |   |   |  |   |   |  |   |
| PROVISION                  FOR                     |   |   |   |   |   |   |   |   |   |   |   |   |   |
| INCOME                  TAXES                      |   |   | 1,407,657 |   |   | 1,219,023 |   |   | 2,670,876 |   |   | 1,937,810 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Provision                  for income              |   |   |   |   |   |   |   |   |   |   |   |   |   |
| taxes                                              |   |   | 642,778 |   |   | 582,062 |   |   | 1,227,774 |   |   | 878,131 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| NET                  INCOME                        |   | $ | 764,879 |   | $ | 636,961 |   | $ | 1,443,102 |   | $ | 1,059,679 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic                  earnings per                |   |   |   |   |   |   |   |   |   |   |   |   |   |
| share:                                             |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net                  income                        |   | $ | 0.05 |   | $ | 0.04 |   | $ | 0.10 |   | $ | 0.07 |   |
| Weighted                  average                  |   |   |   |   |   |   |   |   |   |   |   |   |   |
| shares                  outstanding                |   |   | 14,899,552 |   |   | 14,271,369 |   |   | 14,661,972 |   |   | 14,249,337 |   |
|                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Diluted                  earnings per              |   |   |  |   |   |  |   |   |  |   |   |  |   |
| share:                                             |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net                  income                        |   | $ | 0.05 |   | $ | 0.04 |   | $ | 0.10 |   | $ | 0.07 |   |
| Weighted                  average                  |   |   |   |   |   |   |   |   |   |   |   |   |   |
| shares                  outstanding                |   |   | 15,070,141 |   |   | 14,487,693 |   |   | 14,996,014 |   |   | 14,451,079 |   |
| Cash                  dividends                    |   |   |   |   |   |   |   |   |   |   |   |   |   |
| declared                  per common               |   |   |   |   |   |   |   |   |   |   |   |   |   |
| share                                              |   | $ | 0.08 |   | $ | 0.08 |   | $ | 0.16 |   | $ | 0.16 |   |

----

|                                                         |   | May                  31, |       | November                  30, |   |
|--------------------------------------------------------------|--------|--------------------------|------------|-------------------------------|--------|
|                                                         |   | 2007                     |       | 2006                          |   |
| Working                  Capital                             |   | $                        | 30,519,887 |                          | $      | 31,707,360 |   |
| Current                  Ratio                               |   | $                        | 4.77       |                          | $      | 4.49 |   |
| Combined                  Cash and Marketable Securities     |   | $                        | 28,867,577 |                          | $      | 30,405,972 |   |
| Common                  Stock Issued and Outstanding         |   |                     | 14,968,624 |                          |   | 14,365,671 |   |
| Tangible                  Book Value Per Share               |   | $                        | 2.23       |                          | $      | 2.38 |   |
| Combined                  Cash and Marketable Securities per |   |                     |       |                          |   |   |   |
| share                                                        |   | $                        | 1.93       |                          | $      | 2.12 |   |

| Other                  Unaudited Operations Data |   |                                |      |
|--------------------------------------------------|--------|-------------------------------------|-----------|
| for                  the periods presented:      |   |                                |      |
|                                             |   |                                |      |   |   |
|                                             |   | Three                  months ended |      |
|                                             |   |                                |      |   |   |
|                                             |   | May                  31,            |      | May                  31, |   |
|                                             |   | 2007                                |      | 2006 |   |
| Adjusted-EBITDA:                                 |   |                                |      |   |   |
| Income                  from Operations          |   | $                                   | 1,102,978 |   | $ | 1,079,016 |   |
| Add:                                             |   |                                |      |   |   |   |   |
| Depreciation                  and amortization   |   |                                | 524,478   |   |   | 577,017 |   |
| Stock-based                  compensation        |   |                                | 64,930    |   |   | 301,095 |   |
|                                             |   |                                |      |   |   |   |   |
| Adjusted-EBITDA                                  |   | $                                   | 1,692,386 |   | $ | 1,957,128 |   |

----

|                                           |   | Six                  months ended |      |
|------------------------------------------------|--------|-----------------------------------|-----------|
|                                           |   |                              |      |   |   |
|                                           |   | May                  31,          |      | May                  31, |   |
|                                           |   | 2007                              |      | 2006 |   |
| Adjusted-EBITDA:                               |   |                              |      |   |   |
| Income                  from Operations        |   | $                                 | 2,106,718 |   | $ | 1,770,141 |   |
| Add:                                           |   |                              |      |   |   |   |   |
| Depreciation                  and amortization |   |                              | 1,037,555 |   |   | 1,153,573 |   |
| Stock-based                  compensation      |   |                              | 158,961   |   |   | 473,335 |   |
|                                           |   |                              |      |   |   |   |   |
| Adjusted-EBITDA                                |   | $                                 | 3,303,234 |   | $ | 3,397,049 |   |

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