Severance Agreement - Marino



 EXHIBIT 10 (v) 
 SEVERANCE AGREEMENT 
 THIS AGREEMENT is entered into as of November 30, 2007 by and between
Alberto-Culver Company, a Delaware corporation, and V. James Marino (the “Executive”). 
 WHEREAS, the Executive currently serves
as a key employee of the Company (as defined in Section 1) and his services and knowledge are valuable to the Company in connection with the management of one or more of the Company’s principal operating facilities, divisions, departments
or subsidiaries; and 
 WHEREAS, the Board (as defined in Section 1) has determined that it is in the best interests of the Company and
its stockholders to secure the Executive’s continued services and to ensure the Executive’s continued dedication and objectivity in the event of any threat or occurrence of, or negotiation or other action that could lead to, or create the
possibility of, a Change in Control (as defined in Section 1) of the Company, without concern as to whether the Executive might be hindered or distracted by personal uncertainties and risks created by any such possible Change in Control, and to
encourage the Executive’s full attention and dedication to the Company, the Board has authorized the Company to enter into this Agreement. 
 WHEREAS, the Executive is a party to a Severance Agreement dated December 14, 1998, as amended on May 28, 1999, February 24, 2004, January 10, 2006, and June 18, 2006 (the “Old Severance
Agreement”) and the parties hereto desire that the Old Severance Agreement be terminated on the date of this Agreement and that this Agreement constitute the entire understanding between the parties hereto regarding the subject matter hereof.

 NOW, THEREFORE, for and in consideration of the premises and the mutual covenants and agreements herein contained, the Company and the
Executive hereby agree as follows: 
 1. Definitions. As used in this Agreement, the following terms shall have the respective meanings
set forth below: 
 (a) “Board” means the Board of Directors of the Company. 
 (b) “Cause means (1) a material breach by the Executive of those duties and responsibilities of the Executive which do not differ in any
material respect from the duties and responsibilities of the Executive during the six-month period immediately prior to a Change in Control (other than as a result of incapacity due to physical or mental illness) which is demonstrably willful and
deliberate on the Executive’s part, which is committed in bad faith or without reasonable belief that such breach is in the best interests of the Company and which is not remedied in a reasonable period of time after receipt of written notice
from the Company specifying such breach or (2) the commission by the Executive of a felony involving moral turpitude. 







 (c) “Change in Control” means: 
 (1) The occurrence of any one or more of the following events: 
 (A) The acquisition by any individual, entity or group (a “Person”), including any “person” within the meaning of
Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), of beneficial ownership within the meaning of Rule 13d-3 promulgated under the Exchange Act of both (x) 20% or more of the
combined voting power of the then outstanding securities of the Company entitled to vote generally in the election of directors (the “Outstanding Company Voting Securities”) and (y) combined voting power of Outstanding Company Voting
Securities in excess of the combined voting power of the Outstanding Company Voting Securities held by the Exempt Persons (as such term is defined in Section 1(f)); provided, however, that a Change in Control shall not result from
an acquisition of Company Voting Securities: 
 (i) directly from the Company, except as otherwise provided in
Section 1(c)(2)(A); 
 (ii) by the Company, except as otherwise provided in Section 1(c)(2)(B); 
 (iii) by an Exempt Person; 
 (iv) by an employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation controlled by the Company; or 
 (v) by any corporation pursuant to a reorganization, merger or consolidation involving the Company, if, immediately after such
reorganization, merger or consolidation, each of the conditions described in clauses (i) and (ii) of Section 1(c)(1)(C) shall be satisfied. 
 (B) The cessation for any reason of the members of the Incumbent Board (as such term is defined in Section 1(h)) to constitute at least a majority of the Board. 
 (C) Consummation of a reorganization, merger or consolidation unless, in any such case, immediately after such reorganization, merger or
consolidation: 
 (i) more than 60% of the combined voting power of the then outstanding securities of the corporation
resulting from such reorganization, merger or consolidation entitled to vote generally in the election of directors is then beneficially owned, directly or indirectly, by all or substantially all of the individuals or entities who were the
beneficial owners of the combined voting power of all of the Outstanding Company Voting Securities immediately prior to such reorganization, merger or consolidation; and 
  


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 (ii) at least a majority of the members of the board of directors of the corporation
resulting from such reorganization, merger or consolidation were members of the Incumbent Board at the time of the execution of the initial agreement or action of the Board providing for such reorganization, merger or consolidation. 
 (D) Consummation of the sale or other disposition of all or substantially all of the assets of the Company other than (x) pursuant to
a tax-free spin-off of a subsidiary or other business unit of the Company or (y) to a corporation with respect to which, immediately after such sale or other disposition: 
 (i) more than 60% of the combined voting power of the then outstanding securities thereof entitled to vote generally in the election of
directors is then beneficially owned, directly or indirectly, by all or substantially all of the individuals and entities who were the beneficial owners of the combined voting power of all of the Outstanding Company Voting Securities immediately
prior to such sale or other disposition; and 
 (ii) at least a majority of the members of the board of directors thereof were
members of the Incumbent Board at the time of the execution of the initial agreement or action of the Board providing for such sale or other disposition. 
 (E) Approval by the stockholders of the Company of a plan of complete liquidation or dissolution of the Company. 
 (2) Notwithstanding the provisions of Section 1(c)(1)(A): 
 (A) no acquisition of Company Voting Securities
shall be subject to the exception from the definition of Change in Control contained in clause (i) of Section 1(c)(1)(A) if such acquisition results from the exercise of an exercise, conversion or exchange privilege unless the security
being so exercised, converted or exchanged was acquired directly from the Company; and 
 (B) for purposes of clause
(ii) of Section 1(c)(1)(A), if any Person (other than the Company, an Exempt Person or any employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation controlled by the Company) shall, by reason of an
acquisition of Company Voting Securities by the Company, become the beneficial owner of (x) 20% or more of the combined voting power of the Outstanding Company Voting Securities and (y) combined voting power of Outstanding Company Voting
Securities in excess of the combined voting power of the Outstanding Company Voting Securities held by the Exempt Persons, and such Person shall, after such acquisition of Company Voting Securities by the Company, become the beneficial owner of any
additional Outstanding Company Voting Securities and such beneficial ownership is publicly announced, such additional beneficial ownership shall constitute a Change in Control. 
  

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 (d) “Company” means Alberto-Culver Company, a Delaware corporation. 
 (e) “Date of Termination” means (1) the effective date on which the Executive’s employment by the Company terminates as specified in
a prior written notice by the Company or the Executive, as the case may be, to the other, delivered pursuant to Section 11 or (2) if the Executive’s employment by the Company terminates by reason of death, the date of death of the
Executive, provided, that if there is an agreement or understanding that the Executive will continue to render services, as an employee, consultant, independent contractor, or otherwise to the Company at a level of more than 20 percent of the
average level of bona fide services performed (whether as an employee or an independent contractor) over the immediately preceding 36-month period (or the Executive's full period of employment if less than 36 months), the Date of Termination shall
be the date on which the Executive permanently ceases to provide such services. 
 (f) “Exempt Person” (and collectively, the
“Exempt Persons”) means: 
 (1) Leonard H. Lavin or Bernice E. Lavin; 
 (2) any descendant of Leonard H. Lavin and Bernice E. Lavin or the spouse of any such descendant; 
 (3) the estate of any of the persons described in Section 1(f)(1) or (2); 
 (4) any trust or similar arrangement for the benefit of any person described in Section 1(f)(1) or (2); or 
 (5) the Lavin Family Foundation or any other charitable organization established by any person described in Section 1(f)(1) or (2). 
 (g) “Good Reason” means, without the Executive’s express written consent, the occurrence of any of the following events after a Change in
Control: 
 (1) any of (i) the assignment to the Executive of any duties inconsistent in any material respect with the Executive’s
position(s), duties, responsibilities or status with the Company immediately prior to such Change in Control, (ii) a change in the Executive’s reporting responsibilities, titles or offices with the Company as in effect immediately prior to
such Change in Control or (iii) any removal or involuntary termination of the Executive from the Company otherwise than as expressly permitted by this Agreement or any failure to reelect the Executive to any position with the Company held by
the Executive immediately prior to such Change in Control; 
 (2) a reduction by the Company in the Executive’s rate of annual base
salary as in effect immediately prior to such Change in Control or as the same may be increased from time to time thereafter or the failure by the Company to increase such rate of base salary each year after such Change in Control by an amount which
at least equals, on a percentage basis, the mean average percentage increase in the rate of base salary for the Executive during the two full fiscal years of the Company immediately preceding such Change in Control; 
  

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 (3) any requirement of the Company that the Executive (i) be based anywhere other than at the
facility where the Executive is located at the time of the Change in Control or (ii) travel on Company business to an extent substantially more burdensome than the travel obligations of the Executive immediately prior to such Change in Control;

 (4) the failure of the Company to (i) continue in effect any employee benefit plan or compensation plan in which the Executive is
participating immediately prior to such Change in Control, unless the Executive is permitted to participate in other plans providing the Executive with substantially comparable benefits, or the taking of any action by the Company which would
adversely affect the Executive’s participation in or materially reduce the Executive’s benefits under any such plan, (ii) provide the Executive and the Executive’s dependents welfare benefits (including, without limitation,
medical, prescription, dental, disability, salary continuance, employee life, group life, accidental death and travel accident insurance plans and programs) in accordance with the most favorable plans, practices, programs and policies of the Company
and its affiliated companies in effect for the Executive immediately prior to such Change in Control or, if more favorable to the Executive, as in effect generally at any time thereafter with respect to other peer executives of the Company and its
affiliated companies, (iii) provide fringe benefits in accordance with the most favorable plans, practices, programs and policies of the Company and its affiliated companies in effect for the Executive immediately prior to such Change in
Control or, if more favorable to the Executive, as in effect generally at any time thereafter with respect to other peer executives of the Company and its affiliated companies, (iv) provide an office or offices of a size and with furnishings
and other appointments, together with exclusive personal secretarial and other assistance, at least equal to the most favorable of the foregoing provided to the Executive by the Company and its affiliated companies immediately prior to such Change
in Control or, if more favorable to the Executive, as provided generally at any time thereafter with respect to other peer executives of the Company and its affiliated companies, (v) provide the Executive with paid vacation in accordance with
the most favorable plans, policies, programs and practices of the Company and its affiliated companies as in effect for the Executive immediately prior to such Change in Control or, if more favorable to the Executive, as in effect generally at any
time thereafter with respect to other peer executives of the Company and its affiliated companies, or (vi) reimburse the Executive promptly for all reasonable employment expenses incurred by the Executive in accordance with the most favorable
policies, practices and procedures of the Company and its affiliated companies in effect for the Executive immediately prior to such Change in Control or, if more favorable to the Executive, as in effect generally at any time thereafter with respect
to other peer executives of the Company and its affiliated companies; or 
 (5) the failure of the Company to obtain the assumption agreement
from any successor as contemplated in Section 10(b). 
 For purposes of this Agreement, any good faith determination of Good Reason made
by the Executive shall be conclusive; provided, however, that an isolated, insubstantial and inadvertent action taken in good faith and which is remedied by the Company promptly after receipt of notice thereof given by the Executive
shall not constitute Good Reason. 
  

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 (h) “Incumbent Board” means those individuals who, as of January 1, 2007, constitute the
Board, provided that: 
 (1) any individual who becomes a director of the Company subsequent to such date whose election, or nomination
for election by the Company’s stockholders, was approved either by the vote of at least a majority of the directors then comprising the Incumbent Board or by the vote of at least a majority of the combined voting power of the Outstanding
Company Voting Securities held by the Exempt Persons shall be deemed to have been a member of the Incumbent Board; and 
 (2) no individual
who was initially elected as a director of the Company as a result of an actual or threatened election contest, as such terms are used in Rule 14a-11 of Regulation 14A promulgated under the Exchange Act, or any other actual or threatened
solicitation of proxies or consents by or on behalf of any Person other than the Board or the Exempt Persons shall be deemed to have been a member of the Incumbent Board. 
 (i) “Nonqualifying Termination” means a termination of the Executive’s employment (1) by the Company for Cause, (2) by the Executive for any reason other than a Good Reason, (3) as a
result of the Executive’s death or (4) by the Company due to the Executive’s absence from his duties with the Company on a full-time basis for at least 180 consecutive days as a result of the Executive’s incapacity due to
physical or mental illness. 
 (j) “Termination Period” means the period of time beginning with a Change in Control and ending on
the earlier to occur of (1) two years following such Change in Control or (2) the Executive’s death. 
 2. Obligations of
the Executive. The Executive agrees that in the event of a Change in Control, he shall not voluntarily leave the employ of the Company without Good Reason until 90 days following such Change in Control. The Executive further agrees that in the
event that any person or group attempts a Change in Control, he shall not voluntarily leave the employ of the Company during such attempted Change in Control unless an event occurs which would have constituted Good Reason had it occurred following a
Change in Control (for purposes of determining whether such an event would have constituted Good Reason had it occurred following a Change in Control, the definition of Good Reason shall be interpreted as if a Change in Control had occurred when
such attempted Change in Control became known to the Board). Except as provided in Section 3(c), the Executive acknowledges that if he leaves the employ of the Company for any reason prior to a Change in Control, he shall not be entitled to any
payment or benefit pursuant to this Agreement. 
 3. Payments Upon Termination of Employment or Prior to November 17, 2008.

 (a) If during the Termination Period the employment of the Executive shall terminate, other than by reason of a Nonqualifying Termination,
then the Company shall pay to the Executive (or the Executive’s beneficiary or estate): 
 (1) within 30 days following the Date of
Termination, as compensation for services rendered to the Company, a cash amount equal to the sum of (i) the Executive’s base salary from the Company and its affiliated companies through the Date of Termination, (ii) the 

  

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Executive’s annual bonus in an amount determined in accordance with the terms of the Company’s Management Incentive Plan or any other applicable
bonus plan of the Company, (iii) the amount payable to the Executive in accordance with the terms of the Company’s Shareholder Value Incentive Plan and (iv) any accrued vacation pay, in each case to the extent not theretofore paid;
plus 
 (2) no earlier than six months and no later than six months and seven days after the Date of Termination, a lump-sum cash amount
equal, in the aggregate to, 2.99 times the Executive’s “base amount,” as such term is defined in Section 280G(b)(3) of the Internal Revenue Code of 1986, as amended (the “Code”); provided, that any amount paid
pursuant to this Section 3(a)(2) shall be paid in lieu of any other amount of severance relating to salary or bonus continuation to be received by the Executive upon termination of employment of the Executive under any severance plan, policy or
arrangement of the Company. 
 (3) In addition to the payments to be made pursuant to Section 3(a)(1) and (2) hereof, any stock
options granted to the Executive under any of the Company’s Employee Stock Option Plans shall be treated in accordance with the terms of such plans and any amounts deferred for the benefit of the Executive (together with any interest and
earnings thereon) under any deferred compensation plan of the Company shall be paid in accordance with the terms of those plans. 
 (4) For a
period of 36 months commencing on the Date of Termination, the Company shall continue to keep in full force and effect all policies of medical, accident, disability and life insurance with respect to the Executive and his dependents with the same
level of coverage, upon the same terms and otherwise to the same extent as such policies shall have been in effect immediately prior to the Date of Termination or, if more favorable to the Executive, as provided generally with respect to other peer
executives of the Company and its affiliated companies, and the Company and the Executive shall share the costs of the continuation of such insurance coverage in the same proportion as such costs were shared immediately prior to the Date of
Termination. Any group health coverage provided under this Section 3(a)(4) shall be applied toward the satisfaction of and not supplement, the Executive’s right to continued coverage under the Consolidated Omnibus Budget Reconciliation Act
of 1985, as amended, or any similar state law. To the extent that premiums paid by the Company for coverage other than medical coverage constitute taxable income to the Executive, the portion of such taxable premiums that, in the aggregate, exceeds
the limit in effect under Section 402(g)(1)(B) of the Code for the year that includes the Date of Termination shall not be paid during the six month period following the Date of Termination. The Executive shall be required to pay any such
premiums that come due during the six month period, and shall be reimbursed by the Company no later than the seventh day after the end of such six month period for any such premiums paid by the Executive. 
 (b) If during the Termination Period the employment of the Executive shall terminate by reason of a Nonqualifying Termination, then the Company shall pay
to the Executive within 30 days following the Date of Termination, a cash amount equal to the sum of (1) the Executive’s full annual base salary from the Company through the Date of Termination, (2) the Executive’s annual bonus
in an amount determined in accordance with the terms of the Company’s Management Incentive Plan or any other applicable bonus plan of the Company, (3)

  

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the amount payable to the Executive in accordance with the terms of the Company’s Shareholder Value Incentive Plan and (4) any accrued vacation
pay, in each case to the extent not theretofore paid. In addition to the payments to be made pursuant to this Section 3(b), any stock options granted to the Executive under any of the Company’s Employee Stock Option Plans shall be treated
in accordance with the terms of such plans and amounts deferred for the benefit of the Executive (together with any interest and earnings thereon) under any deferred compensation plan of the Company shall be paid in accordance with the terms of
those plans. 
 (c) If there has been no Change in Control between the date of this Agreement and November 17, 2008 and the
Executive’s employment shall terminate during such period due to termination by the Company without Cause or by the Executive for Good Reason, then the Executive shall be entitled to the payments and benefits set forth on and in accordance with
Exhibit A hereto. Executives receiving payments or benefits pursuant to this Section 3(c) shall not be entitled to any other payments or benefits under this Agreement. 
 (d) Notwithstanding the foregoing, if the Company or the Executive reasonably and in good faith determines that payment of any amount pursuant to this
Section 3 at the time provided for herein would cause any amount payable under this Agreement to be subject to Section 409A(a)(1) of the Code, then such amount shall instead be paid at the earliest time at which it may be paid without
causing this Agreement to be subject to Section 409A(a)(1) of the Code and all of the provisions of this Agreement shall be interpreted in a manner consistent with this Section 3(d). The Company shall have the right to make such
amendments, if any, to this Agreement as shall be necessary to avoid the application of Section 409A(a)(1) of the Code to the payments of amounts pursuant to this Section 3, and shall give prompt notice of any such amendment to the
Executive. If the Company defers payments to the Executive pursuant to this Section 3(d), then the Company shall provide Executive with prompt written notice thereof, including reasonable explanation and the estimated date on which it has
determined it is permitted to make the payments deferred under this Section 3(d). In any event, such amounts will not be paid earlier than six months and later than six months and seven days after the Date of Termination, provided, however,
that benefits provided under Section 3(a)(4) or the second paragraph of Exhibit A shall extend beyond this period pursuant to the terms of such benefits and (ii) to the extent it is determined that Section 409A of the Code would apply
to a benefit under Section 3(a)(4) or the second paragraph of Exhibit A, the Executive shall pay the full cost of such benefit for a period of six months after the Date of Termination, and not earlier than six months and not later than six
months and seven days after the Date of Termination the Company shall reimburse the Executive for the amounts paid by the Executive during such period which are required to be paid by the Company pursuant to Section 3(a)(4) or the second
paragraph of Exhibit A. 
 4. Limitations on Payments by the Company. Solely for the purposes of the computation of benefits under
this Agreement and notwithstanding any other provisions hereof, payments to the Executive under this Agreement shall be reduced (but not below zero) so that the present value, as determined in accordance with Section 280G(d)(4) of the Code, of
such payments plus any other payments that must be taken into account for purposes of any computation relating to the Executive under Section 280G(b)(2)(A)(ii) of the Code, shall not, in the aggregate, exceed 2.99 times the Executive’s
“base amount,” as such term is defined in Section 280G(b)(3) of the Code. Notwithstanding any other provision hereof, no reduction in 

  

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payments under the limitation contained in the immediately preceding sentence shall be applied to payments hereunder which do not constitute “excess
parachute payments” within the meaning of the Code. Any payments in excess of the limitation of this Section 4 or otherwise determined to be “excess parachute payments” made to the Executive hereunder shall be deemed to be
overpayments which shall constitute an amount owing from the Executive to the Company with interest from the date of receipt by the Executive to the date of repayment (or offset) at the applicable federal rate under Section 1274(d) of the Code,
compounded semi-annually, which shall be payable to the Company upon demand; provided, however, that no repayment shall be required under this sentence if in the written opinion of tax counsel satisfactory to the Executive and delivered to the
Executive and the Company such repayment does not allow such overpayment to be excluded for federal income and excise tax purposes from the Executive’s income for the year of receipt or afford the Executive a compensating federal income tax
deduction for the year of repayment. 
 5. Withholding Taxes. The Company may withhold from all payments due to the Executive (or his
beneficiary or estate) hereunder all taxes which, by applicable federal, state, local or other law, the Company is required to withhold therefrom. 
 6. Reimbursement of Expenses. If any contest or dispute shall arise under this Agreement involving termination of the Executive’s employment with the Company or involving the failure or refusal of the Company to perform fully in
accordance with the terms hereof, the Company shall reimburse the Executive, on a current basis, for all legal fees and expenses, if any, incurred by the Executive in connection with such contest or dispute, together with interest in an amount equal
to the prime rate from time to time in effect, as published under “Money Rates” in The Wall Street Journal, but in no event higher than the maximum legal rate permissible under applicable law, such interest to accrue from the date
the Company receives the Executive’s statement for such fees and expenses through the date of payment thereof; provided, however, that in the event the resolution of any such contest or dispute includes a finding denying, in
total, the Executive’s claims in such contest or dispute, the Executive shall be required to reimburse the Company, over a period of 12 months from the date of such resolution, for all sums advanced to the Executive pursuant to this
Section 6. 
 7. Operative Event. Except as provided in Section 3(c), no amounts shall be payable hereunder unless and until
there is a Change in Control at a time when the Executive is employed by the Company. 
 8. Termination of Agreement. 
 (a) This Agreement shall be effective on the date hereof and shall continue until terminated by the Company as provided in Section 8(b);
provided, however, that, except as provided in Section 3(c), this Agreement shall terminate in any event upon the first to occur of (i) termination of the Executive’s employment with the Company prior to a Change in
Control or (ii) the Executive’s death. 
 (b) The Company shall have the right prior to a Change in Control, in its sole
discretion, pursuant to action by the Board, to approve the termination of this Agreement, which termination shall not become effective until the date fixed by the Board for such termination, 

  

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which date shall be at least 120 days after notice thereof is given by the Company to the Executive in accordance with Section 11; provided,
however, that no such action shall be taken by the Board during any period of time when the Board has knowledge that any person has taken steps reasonably calculated to effect a Change in Control until, in the opinion of the Board, such
person has abandoned or terminated its efforts to effect a Change in Control; and provided further, that in no event shall this Agreement be terminated in the event of a Change in Control. 
 9. Scope of Agreement. Nothing in this Agreement shall be deemed to entitle the Executive to continued employment with the Company or its
subsidiaries, and if the Executive’s employment with the Company shall terminate prior to a Change in Control, then, except as provided in Section 3(c), the Executive shall have no further rights under this Agreement; provided,
however, that any termination of the Executive’s employment following a Change in Control shall be subject to all of the provisions of this Agreement. 
 10. Successors; Binding Agreement. 
 (a) This Agreement shall not be terminated by any merger or
consolidation of the Company whereby the Company is or is not the surviving or resulting corporation or as a result of any transfer of all or substantially all of the assets of the Company. In the event of any such merger, consolidation or transfer
of assets, the provisions of this Agreement shall be binding upon the surviving or resulting corporation or the person or entity to which such assets are transferred. 
 (b) The Company agrees that concurrently with any merger, consolidation or transfer of assets referred to in Section 10(a), it will cause any successor or transferee unconditionally to assume, by written
instrument delivered to the Executive (or his beneficiary or estate), all of the obligations of the Company hereunder. Failure of the Company to obtain such assumption prior to the effectiveness of any such merger, consolidation or transfer of
assets shall be a breach of this Agreement and shall entitle the Executive to compensation and other benefits from the Company in the same amount and on the same terms as the Executive would be entitled hereunder if the Executive’s employment
were terminated following a Change in Control other than by reason of a Nonqualifying Termination. For purposes of implementing the foregoing payment of compensation and benefits to the Executive, the date on which any such merger, consolidation or
transfer becomes effective shall be deemed the Date of Termination. 
 (c) This Agreement shall inure to the benefit of and be enforceable by
the Executive’s personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If the Executive shall die while any amounts would be payable to the Executive hereunder had the Executive
continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the terms of this Agreement to such person or persons appointed in writing by the Executive to receive such amounts or, if no person is so
appointed, to the Executive’s estate. 
 11. Notice. 
 (a) For purposes of this Agreement, all notices and other communications required or permitted hereunder shall be in writing and shall be deemed to have
been duly given 

  

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when delivered or five days after deposit in the United States mail, certified and return receipt requested, postage prepaid, addressed (1) if to the
Executive, to his most recent address as it appears in the records of the Company, and if to the Company, to Alberto-Culver Company, 2525 Armitage Avenue, Melrose Park, Illinois 60160, attention of the President, with a copy to the General Counsel
or (2) to such other address as either party may have furnished to the other in writing in accordance herewith, except that notices of change of address shall be effective only upon receipt. 
 (b) A written notice of the Executive’s Date of Termination by the Company or the Executive, as the case may be, to the other, shall
(i) indicate the specific termination provision in this Agreement relied upon, (ii) to the extent applicable, set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of the Executive’s
employment under the provision so indicated and (iii) specify the termination date (which date shall be not less than 15 days after the giving of such notice). The failure by the Executive or the Company to set forth in such notice any fact or
circumstance which contributes to a showing of Good Reason or Cause shall not waive any right of the Executive or the Company hereunder or preclude the Executive or the Company from asserting such fact or circumstance in enforcing the
Executive’s or the Company’s rights hereunder. 
 12. Full Settlement; Resolution of Disputes. 
 (a) The Company’s obligation to make any payments provided for in this Agreement and otherwise to perform its obligations hereunder shall not be
affected by any set-off, counterclaim, recoupment, defense or other claim, right or action which the Company may have against the Executive or others. In no event shall the Executive be obligated to seek other employment or take any other action by
way of mitigation of the amounts payable to the Executive under any of the provisions of this Agreement and, such amounts shall not be reduced whether or not the Executive obtains other employment. 
 (b) If there shall be any dispute between the Company and the Executive in the event of any termination of the Executive’s employment, then, unless
and until there is a final, nonappealable judgment by a court of competent jurisdiction declaring that such termination was for Cause, that the determination by the Executive of the existence of Good Reason was not made in good faith, or that the
Company is not otherwise obligated to pay any amount or provide any benefit to the Executive and his dependents or other beneficiaries, as the case may be, under Section 3(a), the Company shall pay all amounts, and provide all benefits, to the
Executive and his dependents or other beneficiaries, as the case may be, that the Company would be required to pay or provide pursuant to Section 3(a) as though such termination were by the Company without Cause or by the Executive with Good
Reason; provided, however, that the Company shall not be required to pay any disputed amounts pursuant to this Section 12(b) except upon receipt of an undertaking by or on behalf of the Executive to repay all such amounts to which
the Executive is ultimately adjudged by such court not to be entitled. 
 13. Employment with Subsidiaries. Employment with the
Company for purposes of this Agreement shall include employment with any corporation or other entity in which the Company has a direct or indirect ownership interest of 50% or more of the total combined voting power of the then outstanding
securities of such corporation or other entity entitled to vote generally in the election of directors. 
  

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 14. Governing Law; Validity. The interpretation, construction and performance of this Agreement
shall be governed by and construed and enforced in accordance with the internal laws of the State of Illinois without regard to the principle of conflicts of laws. The invalidity or unenforceability of any provision of this Agreement shall not
affect the validity or enforceability of any other provision of this Agreement, which other provisions shall remain in full force and effect. 
 15. Counterparts. This Agreement may be executed in two counterparts, each of which shall be deemed to be an original and all of which together shall constitute one and the same instrument. 
 16. Miscellaneous. No provision of this Agreement may be modified or waived unless such modification or waiver is agreed to in writing and signed
by the Executive and by a duly authorized officer of the Company. No waiver by either party hereto at any time of any breach by the other party hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other
party shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent time. Failure by the Executive or the Company to insist upon strict compliance with any provision of this Agreement or to
assert any right the Executive or the Company may have hereunder, including, without limitation, the right of the Executive to terminate employment for Good Reason, shall not be deemed to be a waiver of such provision or right or any other provision
or right of this Agreement. The rights of, and benefits payable to, the Executive, his estate or his beneficiaries pursuant to this Agreement are in addition to any rights of, or benefits payable to, the Executive, his estate or his beneficiaries
under any other employee benefit plan or compensation program of the Company. 
 17. Entire Agreement. This Agreement constitutes the
entire agreement between the parties regarding the subject matter hereof and supersedes and terminates all prior agreements, understandings and representations between the parties with respect to the subject matter hereof, including, without
limitation, the Old Severance Agreement which is hereby terminated effective on the date of this Agreement. 
 IN WITNESS WHEREOF, the
Company has caused this Agreement to be executed by a duly authorized officer of the Company and the Executive has executed this Agreement as of the day and year first above written. 
  

			
	ALBERTO-CULVER COMPANY
		
	By:	 	 /s/ Gary P. Schmidt

	Name:	 	Gary P. Schmidt
	Title:	 	Senior Vice President


  

			
	V. JAMES MARINO
		
	By:	 	 /s/ V. James Marino



  

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 Only with respect to Section 17 of this Agreement, Alberto-Culver LLC has caused this Agreement to
be executed by a duly authorized officer of Alberto-Culver LLC as of the day and year first above written. 
  

			
	ALBERTO-CULVER LLC
		
	By:	 	 /s/ Gary P. Schmidt

	Name:	 	Gary P. Schmidt
	Title:	 	Senior Vice President


  

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 EXHIBIT A TO SEVERANCE AGREEMENT 
 Lump Sum Payment 
 Subject to Section 3(d), no earlier than six months and no later than six months and seven
days after the date of termination of the Executive’s employment with the Company in accordance with Section 3(c) of the Agreement (the “Termination Date”), provided that the Company has received a customary release (which
release shall extend to all claims against the Company and its affiliates and agents) signed by the Executive, the Company shall pay to the Executive a lump sum payment equal to 2 times the Executive’s annual base salary at the Termination Date
from the Company and its affiliated companies, plus 2 times the average of the dollar amount of the Executive’s actual or annualized (for any fiscal year consisting of less than 12 full months or with respect to which the Executive has
been employed by the Company for less than 12 full months) annual bonus, paid or payable, including by reason of any deferral, to the Executive by the Company and its affiliated companies in respect of the five fiscal years of the Company (or such
portion thereof during which the Executive performed services for the Company if the Executive shall have been employed by the Company for less than such five fiscal year period) immediately preceding the fiscal year in which the Termination Date
occurs. In addition, the Executive shall be paid (1) within 30 days following the Termination Date, a cash amount equal to the sum of (i) the Executive’s base salary through the Termination Date and (ii) any accrued vacation pay,
in each case to the extent not theretofore paid and (2) the amount payable to the Executive, if any, on account of any bonus plan, incentive plan, stock option plan, restricted stock plan or any other benefit plan in which the Executive
participates, in an amount determined in accordance with the terms of such plans. 
 Benefits 
 Medical Insurance Continuation. Subject to Section 3(d), for a period of 18 months commencing on the Termination Date during which the Executive would be
entitled to continuation coverage under Section 4980B of the Code (“COBRA”) (without regard to any extensions of such period by reason of disability or subsequent qualifying events occurring after the Termination Date) the Company
shall continue to keep in full force and effect all policies of medical insurance with respect to the Executive and his or her dependents with the same level of coverage, upon the same terms and otherwise to the same extent as such policies shall
have been in effect immediately prior to the Termination Date (such coverage, the “Termination Date Coverage”) or, if more favorable to the Executive, as provided generally with respect to other peer executives of the Company and its
affiliated companies, and the Company and the Executive shall share the costs of the continuation of such insurance coverage in the same proportion as such costs were shared immediately prior to the Termination Date, provided, however, that the
Company’s obligation to continue to provide this benefit shall terminate at such time that the Executive commences employment with another employer and becomes eligible to receive medical insurance coverage under an employer-provided plan that
is generally comparable to the Termination Date Coverage. The coverage provided hereunder shall be applied toward the satisfaction of, and shall not supplement, the Executive’s right to continued coverage under COBRA, or any similar state law.

  

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 Executive Outplacement. The Company will pay for and provide to the Executive outplacement services with an
outplacement firm of Executive’s choosing, provided that the Company shall not be responsible to pay for such services to the extent such services (i) exceed $12,000 or (ii) are provided more than one year following the Termination
Date (and that any direct payments or reimbursements for such services are paid not later than the end of the third year following the year that includes the Termination Date). 
  

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