Federal Register / Vol. 86, No. 154 / Friday, August 13, 2021 / Notices 44727 

annual burden hours. There is no cost to respondents other than their time to 

participate. 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondents Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden 

per response 

(in hours) 

Total burden 

(in hours) 

State officials (state and local public 

health veterinarians and state animal health officials).

One Health Investigation Form-Animal Cases of SARS–CoV–2.50 20 1 1,000 

Jeffrey M. Zirger, 

Lead, Information Collection Review Office, 

Office of Scientific Integrity, Office of Science, 

Centers for Disease Control and Prevention. 

[FR Doc. 2021–17352 Filed 8–12–21; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[30Day–21–0572] 

Agency Forms Undergoing Paperwork 

Reduction Act Review 

In accordance with the Paperwork 

Reduction Act of 1995, the Centers for 

Disease Control and Prevention (CDC) 

has submitted the information 

collection request titled Health Message 

Testing System (HMTS) to the Office of 

Management and Budget (OMB) for 

review and approval. CDC previously 

published a ‘‘Proposed Data Collection 

Submitted for Public Comment and 

Recommendations’’ notice on May 26, 

2021 to obtain comments from the 

public and affected agencies. CDC 

received one non-substantive comment. 

This notice serves to allow an additional 

30 days for public and affected agency 

comments. 

CDC will accept all comments for this 

proposed information collection project. 

The Office of Management and Budget 

is particularly interested in comments 

that: 

(a) Evaluate whether the proposed 

collection of information is necessary 

for the proper performance of the 

functions of the agency, including 

whether the information will have 

practical utility; 

(b) Evaluate the accuracy of the 

agencies estimate of the burden of the 

proposed collection of information, 

including the validity of the 

methodology and assumptions used; 

(c) Enhance the quality, utility, and 

clarity of the information to be 

collected; 

(d) Minimize the burden of the 

collection of information on those who 

are to respond, including, through the 

use of appropriate automated, 

electronic, mechanical, or other 

technological collection techniques or 

other forms of information technology, 

e.g., permitting electronic submission of 

responses; and 

(e) Assess information collection 

costs. 

To request additional information on 

the proposed project or to obtain a copy 

of the information collection plan and 

instruments, call (404) 639–7570. 

Comments and recommendations for the 

proposed information collection should 

be sent within 30 days of publication of 

this notice to www.reginfo.gov/public/ 

do/PRAMain. Find this particular 

information collection by selecting 

‘‘Currently under 30-day Review—Open 

for Public Comments’’ or by using the 

search function. Direct written 

comments and/or suggestions regarding 

the items contained in this notice to the 

Attention: CDC Desk Officer, Office of 

Management and Budget, 725 17th 

Street NW, Washington, DC 20503 or by 

fax to (202) 395–5806. Provide written 

comments within 30 days of notice 

publication. 

Proposed Project 

Health Message Testing System 

(HMTS) (OMB Control No. 0920–0572, 

Exp. 8/31/2021)—Extension—Office of 

the Associate Director for 

Communication (OADC), Centers for 

Disease Control and Prevention (CDC). 

Background and Brief Description 

Before CDC disseminates a health 

message to the public, the message 

always undergoes scientific review. 

However, even though the message is 

based on sound scientific content, there 

is no guarantee that the public will 

understand a health message or that the 

message will move people to take 

recommended action. Communication 

theorists and researchers agree that for 

health messages to be as clear and 

influential as possible, target audience 

members or representatives must be 

involved in developing the messages 

and provisional versions of the 

messages must be tested with members 

of the target audience. 

Increasingly, there are circumstances 

when CDC must move swiftly to protect 

life, prevent disease, or calm public 

anxiety. Health message testing is even 

more important in these instances, 

because of the critical nature of the 

information need. In the interest of 

timely health message dissemination, 

many programs forgo the important step 

of testing messages on dimensions such 

as clarity, salience, appeal, and 

persuasiveness (i.e., the ability to 

influence behavioral intention). 

Skipping this step avoids the delay 

involved in the standard OMB review 

process, but at a high potential cost. 

Untested messages can waste 

communication resources and 

opportunities because the messages can 

be perceived as unclear or irrelevant. 

Untested messages can also have 

unintended consequences, such as 

jeopardizing the credibility of Federal 

health officials. 

The Health Message Testing System 

(HMTS), a Generic information 

collection, enables programs across CDC 

to collect the information they require 

in a timely manner to: 

• Ensure quality and prevent waste in 

the dissemination of health information 

by CDC to the public, 

• Refine message concepts and to test 

draft materials for clarity, salience, 

appeal, and persuasiveness to target 

audiences, 

• Guide the action of health 

communication officials who are 

responding to health emergencies, 

Congressionally-mandated campaigns 

with short timeframes, media-generated 

public concern, time-limited 

communication opportunities, trends, 

and the need to refresh materials or 

dissemination strategies in an ongoing 

campaign, 

Each testing instrument will be based 

on specific health issues or topics. 

Although it is not possible to develop 

one instrument for use in all instances, 

the same kinds of questions are asked in 


jbell on DSKJLSW7X2PROD with NOTICES
44728 Federal Register / Vol. 86, No. 154 / Friday, August 13, 2021 / Notices 

most message testing. This package 

includes generic questions and formats 

that can be used to develop health 

message testing data collection 

instruments. These include a list of 

screening questions, comprised of 

demographic and introductory 

questions, along with other questions 

that can be used to create a mix of 

relevant questions for each proposed 

message testing data collection method. 

Programs may request to use additional 

questions if needed. 

Message testing questions will focus 

on issues such as comprehension, 

impressions, personal relevance, 

content and wording, efficacy of 

response, channels, and spokesperson/ 

sponsor. Such information will enable 

message developers to enhance the 

effectiveness of messages for intended 

audiences. 

Data collection methods proposed for 

HMTS include intercept interviews, 

telephone interviews, focus groups, 

online surveys, and cognitive 

interviews. In almost all instances, data 

will be collected by outside 

organizations under contract with CDC. 

For many years CDC programs have 

used HMTS to test and refine message 

concepts and test draft materials for 

clarity, salience, appeal, and 

persuasiveness to target audiences. 

Having this generic clearance available 

has enabled them to test their 

information and get critical health 

information from the public quickly. 

Over the last three years, more than 32 

messages have been tested using this 

clearance. Examples include: 

CDC Older Adult Injury Prevention 

Creative Campaign—Survey. This health 

communication campaign aimed to 

support and expand upon CDC’s older 

adult injury prevention efforts and to 

raise awareness among older adults and 

their caregivers about preventable 

injuries that disproportionately impact 

them, steps to reduce their risk of 

injuries, and increase education about 

risk factors. Information collected can 

assist in the most effective use of CDC 

communication resources and 

opportunities by assessing clarity, 

appeal, persuasiveness and effectiveness 

of campaign material and 

advertisements (i.e., poster or video 

advertisement). 

The Division of Tuberculosis 

Elimination (DTBE) obtained OMB 

approval through HMTS for Health 

Communications Testing for Latent 

Tuberculosis Infections (LTBI) 

Campaign for CDC’s National Center for 

HIV/AIDS, Viral Hepatitis, STD, and TB 

Prevention. This collection was used to 

inform NCHHSTP/DTBE’s future public 

service campaign efforts targeted to 

consumers at high-risk for LTBI, and the 

providers who serve them. This 

information collection activity is 

essential because it will provide CDC 

with effective messages for 

communicating about this disease and 

infection to motivate at-risk consumers 

to get preventive screening and, if 

infected, treatment, and to motivate 

healthcare providers to encourage 

testing and early detection. 

The Division of Diabetes Translation 

obtained OMB approval through HMTS 

for Message Testing for Diabetes SelfManagement Education and Support 

(DSMES) Marketing Support: Card Sort 

Activity. Findings from this message 

testing effort were used by the Centers 

for Disease Control and Prevention’s 

(CDC) Division of Diabetes Translation 

(DDT) to inform how best to 

communicate with key audiences about 

DSMES services. Specifically, 

information about which attributes of 

DSMES services are most important to 

each audience will be identified and 

will serve as the basis for messages 

developed to promote DSMES services. 

This work will help increase the 

likelihood that messages will resonate 

and be understood as intended. 

Over 27,696 respondents were 

queried and over 6,100 burden hours 

used during this time period. Because 

the availability of this ICR has been so 

critical to programs in disseminating 

their materials and information to the 

public in a timely manner, OADC is 

requesting a three-year extension of this 

information collection. Based on 

anticipated use, CDC requests approval 

for an estimated 2,470 annual burden 

hours (7,410 over the course of the 

three-year approval). There is no cost to 

the respondents other than their time. 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondents Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden per 

response 

(in hours) 

Public Health Professionals, Health Care Providers, State and Local Public Health Officials, Emergency Responders, General 

Public.

Moderator’s Guides, Eligibility Screeners, 

Interview Guides, Opinion Surveys, Consent Forms.

18,525 1 8/60 

Jeffrey M. Zirger, 

Lead, Information Collection Review Office, 

Office of Scientific Integrity, Office of Science, 

Centers for Disease Control and Prevention. 

[FR Doc. 2021–17350 Filed 8–12–21; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[30Day–21–0222] 

Agency Forms Undergoing Paperwork 

Reduction Act Review 

In accordance with the Paperwork 

Reduction Act of 1995, the Centers for 

Disease Control and Prevention (CDC) 

has submitted the information 

collection request titled The 

Collaborating Center for Questionnaire 

Design and Evaluation Research 

(CCQDER) to the Office of Management 

and Budget (OMB) for review and 

approval. CDC previously published a 

‘‘Proposed Data Collection Submitted 

for Public Comment and 

Recommendations’’ notice on May 26, 

2021 to obtain comments from the 

public and affected agencies. CDC 

received no comments related to the 

previous notice. This notice serves to 

allow an additional 30 days for public 

and affected agency comments. 

CDC will accept all comments for this 

proposed information collection project. 

The Office of Management and Budget 

is particularly interested in comments 

that: 


jbell on DSKJLSW7X2PROD with NOTICES