<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
   
                                F O R M  10 - K/A

                                 AMENDMENT 1
    

[X]          ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended October 31, 1995
                                       OR
[ ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                       Commission File Number 0-16448

                    HOLIDAY RV SUPERSTORES, INCORPORATED


IRS Employer Id No.     Sand Lake West Executive Park    State of Incorporation:
    59-1834763             7851 Greenbriar Parkway,              Florida
                            Orlando, Florida 32819
                                 (407) 363-9211


         Securities registered pursuant to Section 12(b) of the Act:

                                   - None -

         Securities registered pursuant to Section 12(g) of the Act:

                                 COMMON STOCK

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.     X    Yes           No
                                            -----         -----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. [ ]

   
The aggregate market value of voting stock held by non-affiliates as of January
9, 1996, was approximately $7,577,000.

As of January 9, 1996, Holiday RV Superstores, Incorporated had outstanding
7,449,700 shares of Common Stock.
    

                     Documents Incorporated by Reference

Part IV of this Form 10-K incorporates by reference the Registration Statement
on Form S-18 (No. 33-17190-A) effective October 27, 1987, Post Effective
Amendment No. 1 to Registration Statement on Form S-18 effective December 8,
1987, Registration Statement on Form 8-A effective December 28, 1987 filed by
the Registrant, and Post Effective Amendment No. 2 to Registration Statement on
Form S-18 effective August 21, 1989.

                     (see page 34 for index of exhibits)
<PAGE>   2
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange

Act of 1934, the registrant has duly caused this report to be signed on its 

behalf by the undersigned, thereto duly authorized.



                                       HOLIDAY RV SUPERSTORES, INCORPORATED
                                                  Registrant


                                       By: /s/NEWTON C. KINDLUND, PRESIDENT
                                           ------------------------------------
                                              Newton C. Kindlund, President and
                                              Chairman


DATED:  JANUARY 21, 1996


Pursuant to the requirements of the Securities Exchange Act of 1934, this 

report has been signed by the following persons on behalf of the registrant 

and in the capacities and on the dates indicated.



<TABLE>
<CAPTION>
Signature                                        Title                                        Date 
---------                                        -----                                        ----
<S>                                             <C>                                         <C>
/s/Newton C. Kindlund                           President, Chairman of                      January 21, 1996
---------------------                           the Board of Directors
President and Chairman                          Chief Executive Officer
Principal Executive Officer                                 
Newton C. Kindlund

/s/Joanne M. Kindlund                           Executive Vice President-                   January 21, 1996
---------------------                           Administration, Secretary/
Principal Administrative Officer                Treasurer and Director
Joanne M. Kindlund                                  

/s/W. Hardee McAlhaney                          Vice President,                             January 21, 1996
----------------------                          Chief Financial Officer and
Principal Financial                             Director
and Accounting Officer                               
W. Hardee McAlhaney
</TABLE>




                                                                             36
<PAGE>   3
<TABLE>
<CAPTION>
Signature                                        Title                                        Date 
---------                                        -----                                        ----
<S>                                             <C>                                         <C>
/s/Lawrence H. Katz                             Director                                    January 21, 1996
-------------------
Lawrence H. Katz


/s/James P. Williams                            Director                                    January 21, 1996
--------------------
James P. Williams


/s/ Avie N. Abramowitz                          Director                                    January 21, 1996
----------------------
Avie N. Abramowitz


/s/Franklin J. Hitt                             Director                                    January 21, 1996
-------------------
Franklin  J. Hitt


</TABLE>






                                                                              37