<PAGE>   1
                                                                      EXHIBIT 10

                              EMPLOYMENT AGREEMENT

         THIS AGREEMENT is made and entered into as of October 12, 1999, to be
effective on the 1st day of November, 1999, between Kinetiks.com, Inc. a
Delaware corporation ("Kinetiks"), and Jon V. Ludwig ("Ludwig").

                                    RECITALS

         Kinetiks, Elinear Corporation, a Colorado corporation ("Elinear") and
Imagenuity, Inc., a Florida corporation ("Imagenuity") have entered into an
Agreement and Plan of Merger, dated as of October 11, 1999, ("the "Plan") under
which Imagenuity will merge with Elinear (the "Merger") and under which shares
of Kinetiks Common Stock and Series A Preferred Convertible Stock, which,
following the Merger, will vest in Ludwig approximately 75 percent of the
control of Kinetiks, will be distributed to Ludwig.

         Under Subsection 7.01(k) of the Plan, Kinetiks may terminate and
abandon the Plan if Ludwig fails to enter into this Agreement.

         THEREFORE, in consideration of the premises and of the mutual covenants
set forth in this Agreement, Kinetiks and Ludwig agree as follows:

         1.       ENGAGEMENT. Kinetiks hereby appoints and employs Jon Ludwig as
president of Kinetiks and Elinear and Ludwig accepts such appointment and
employment, subject to the terms and conditions set forth in this Agreement.

         2.       DUTIES.

                  (a)      Ludwig shall (i) perform the duties of president and
chief executive officer of Kinetiks and Elinear, (ii) provide all services
necessary and reasonable to develop and promote the businesses of Kinetiks and
Elinear and (iii) provide such other services as the board of directors of
Kinetiks and Elinear shall request from time to time.

                  (b)      Ludwig shall diligently and conscientiously devote
his attention and his best efforts on a full-time basis to the discharge of his
duties, subject only to the directives of the board of directors of Kinetiks.

         3.       COMPENSATION.

         For the year commencing on November 1, 1999, Kinetiks shall pay Ludwig
an annual salary of $75,000, payable in 12 equal monthly installments. Ludwig's
compensation in subsequent years shall be established by the board of directors
from time to time.

         4.       COVENANT OF NONDISCLOSURE; COMPETITION.

                  (a)      Ludwig acknowledges that in connection with, and as a
result of his employment by Kinetiks (i) Ludwig will develop, has use of, will
acquire, and will be provided information that Ludwig believes is, or Kinetiks
has designated as, confidential information or a trade secret, and (ii) Ludwig
will have access to financial and accounting information, programs, designs,
systems, proprietary and other computer software, business plans, procedures,
estimates, manuals, and reports, all of which are referred to generally as the
"Proprietary Information." Ludwig acknowledges that the Proprietary Information
is a valuable asset of Kinetiks and is subject to the terms of this Agreement
notwithstanding how such information is delivered or disclosed to or discovered
by Ludwig during the term of this Agreement.




                                       1
<PAGE>   2

                  (b)      Ludwig shall upon the termination of this Agreement,
promptly deliver to Kinetiks all Proprietary Information. Ludwig shall not,
without the prior written consent of Kinetiks, copy or remove from Kinetiks a
copy of Proprietary Information upon termination of his employment under this
Agreement.

                  (c)      Ludwig shall not, at any time directly or indirectly,
use for any purpose whatsoever other than for the benefit of Kinetiks (including
any corporation or entity that controls, is controlled by, or is under common
control with Kinetiks) any Proprietary Information (the "Covenant of
Nondisclosure").

                  (d)      During the Term of this Agreement, and for a period
of one year following the termination of this Agreement, Ludwig shall not
directly or indirectly engage in any business similar to the business of
Kinetiks or have any interest directly or indirectly in any such business (the
"Covenant Not to Compete"). This covenant is necessary to protect Kinetiks'
interests in the Proprietary Information.

                  (e)      In the event Ludwig breaches the Covenant of
Nondisclosure or the Covenant Not to Compete, Kinetiks, in addition to and not
in limitation of any other rights, remedies, or damages available to it at law
or in equity, shall be entitled to the following relief: (i) a permanent
injunction or order to prevent or restrain any breach of the Covenant of
Nondisclosure or the Covenant Not to Compete by Ludwig or any person directly or
indirectly acting for or with Ludwig and (ii) and accounting and repayment of
all compensation that Ludwig directly or indirectly shall have realized and may
realize as a result of, growing out of, or in connection with, this Agreement.

         5.       TERM. This Agreement shall be terminable at will upon 90 days
prior written notice by either party. It shall automatically renew as of
November 1, 2000, and each year after that unless written notice of termination
is delivered by Kinetiks to Ludwig or Ludwig shall deliver a written notice of
his resignation to Kinetiks. The date of such termination or resignation shall
for purposes of this Agreement be the earlier of the date described in the
notice or the date such notice is sent or received by Ludwig.

         6.       TRANSFER FEE. Notwithstanding any restriction or limitation to
the contrary in paragraph 4 related to the Nondisclosure Covenant or the
Covenant Not to Compete, for a period of one year following the termination of
this Agreement, Ludwig shall pay and turn over to Kinetiks an amount (the
"Transfer Fee") equal to 100 percent of any profit, fees or commissions received
by Ludwig from any individual or entity that was a customer or client of
Kinetiks as of the date of the termination (the "Existing Clients"). The
obligation to pay Ludwig the Transfer Fee shall commence effective as of
Ludwig's date of termination and shall be due 15 days after Ludwig shall receive
any payment from Existing Clients.

         7.       GENERAL PROVISIONS.

                  (a)      Notices. All notices and other communications
hereunder shall be in writing and shall be deemed given when delivered
personally or on the third succeeding business day after being mailed, postage
prepaid, as follows:

                  If to Kinetiks.com, Inc. at:

                           Kinetiks.com, Inc.
                           Attn.: Jon Ludwig
                           10055 Westmoor Drive, Suite 230
                           Westminster, Colorado 80021

                  If to Jon Ludwig at:

                           Jon Ludwig
                           10055 Westmoor Drive, Suite 230
                           Westminster, Colorado 80021




                                       2
<PAGE>   3

                  (b)      Assignment. This Agreement shall not be assignable by
either party. Nothing in this Agreement, express or implied, is intended to
confer upon any persons, other than the parties and their successors and
assigns, any rights or remedies under or by reason of this Agreement.

                  (c)      Entire Agreement; Amendments. This Agreement
represents the entire agreement of the parties with respect to the subject
matter hereof, superseding all prior agreements, understandings, discussions,
negotiations and commitments of any kind. This Agreement may not be amended or
supplemented, nor may any rights hereunder be waived, except in writing signed
by Kinetiks and Ludwig.

                  (d)      Invalidity. If any provision of this Agreement is
invalid, illegal, or unenforceable, the balance of this Agreement shall remain
in effect, and if any provision is inapplicable to any person or circumstances,
it shall nevertheless remain applicable to all other persons and circumstances.

                  (e)      Waiver. Any waiver of a breach of any provision of
this Agreement shall not operate as or be construed to be a waiver of any other
breach of that provision or of any breach of any other provision of this
Agreement. The failure of a party to insist upon strict adherence to any term of
this Agreement on one or more occasions shall not be considered a waiver or
deprive that party of the right after such time to insist upon strict adherence
to that term or any other term of this Agreement. No waiver shall be effective
unless it is written and signed by the waiving party, and, in the case of a
corporation, authorized by a resolution of the board of directors or by an
officer of such corporation.

                  (f)      Governing Law. This Agreement shall be governed by
and construed in accordance with the laws of Colorado, without giving effect to
conflict of laws. Any action, suit or proceeding arising out of, based on, or in
connection with this Agreement, may be brought only in the District Court for
the City and County of Denver and each party covenants and agrees not to assert,
by way of motion, as a defense, or otherwise, in any such action, suit, or
proceeding, any claim that it is not subject personally to the jurisdiction of
such court, that its property is exempt or immune from attachment or execution,
that the action, suit, or proceeding is brought in an inconvenient forum, that
the venue of the action, suit, or proceeding is improper, or that this Agreement
or its subject matter may not be enforced in or by such court.

         The parties have executed this Agreement on the day and date first
above written.



                                          Kinetiks.com, Inc.



                                          By: /s/ Bradley Smith
                                              ----------------------------------
                                              Bradley Smith, assistant secretary



                                          /s/ Jon V. Ludwig
                                          --------------------------------------
                                          Jon V. Ludwig, individually










                                       3