# Patent

## Title
Point in phasetime system and method thereof

## Abstract

A Phasetime Method and Automated System for tracking Element Efforts that result in end products, at least including products of art, industry, and nature, and reporting Development Event Efforts by their virtual Points in Phasetime within designated Past, Present, and Future Project Development Phases. Dynamically generated Phasetime Reports display Element Project Efforts within a live Phasetime Matrix in relation to their Phase of Development and Points in Phasetime. Development Events occur within Project Development Phases, which Phases may vary in number and kind depending on the end product. Development Events include Project Production Elements, Element Efforts, the duration of said Efforts, and Efforts' Points in Phasetime. Element Efforts, tracked by Phasetime Project Development Event Instances, are reported in edited Storyboard Beats in Phasetime Macro, Micro, and Nano Views depicting the Efforts' effect on the end Product's Storyline. Effortology keys allow browsers to alter the Storyboard Storyline Report.

## Background
CROSS REFERENCE OF RELATED APPLICATION
This Continuation application claims the benefit of priority under 35 U.S.C. sctn. 119 to a Non-Provisional application Ser. No. 13/199,862 filed Sep. 12, 2011.


BACKGROUND OF THE PRESENT INVENTION
Field of Invention
The present invention is directed to a dynamic method for the collecting, tracking, storing, and reporting of Development Event Efforts as to their Points in Phasetime within a Phase of Development of a Product, regardless if those Efforts are energies expended by Elements comprising any one or more animal, vegetable or mineral substance or matter, and regardless of the nature of the Product.
Description of Related Arts
U.S. Pat. No. 7,034,78 Irmer; Frank, Archibald; Nicholas Ian
The above referenced patent which includes a reference to phasetime is in an unrelated field and whose method has no relevance to the method of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
Referring to the drawings of the invention, a Point in Phasetime System and Method Thereof are illustrated. It is understood that the components could be designed, arranged and developed in a myriad of configurations not displayed. It is also understood that the following detailed description of the present invention as referenced in the drawings are not intended to limit the scope of the present invention as claimed, but is only for illustration of the preferred embodiment of the present invention.
The present preferred embodiment of the invention will best be understood by reference to the drawings, wherein like parts are designated by like numerals throughout.



BRIEF DESCRIPTION OF DRAWINGS
FIG. 1 Element Drawing illustrates the Elements and the Elements' Efforts on a Project that form Effort Instances within the “Point in Phasetime Method and System Thereof.”
FIG. 2 Points in Phasetime Effort Instance Drawing details the significance of the Effort values in the association of Elements according to the “Point in Phasetime Method and System Thereof” and establishes the core building blocks of an Effort Instance and Phasetime Data Virtual Matrix.
FIG. 3 Points in Phasetime Effort Instance Association Structure Drawing defines the associative characteristics of the “Point in Phasetime Method and System Thereof” as it relates to an Effort Instance and Phasetime Data Virtual Matrix.
FIG. 4A Effort Instance & Phasetime Data Drawing illustrates the Effort Instance & Phasetime Data Collection Interfaces and the Data Search Query Interfaces which result in the Element Report data reflected in the Phasetime Matrix Report.
FIG. 4B Effort Instance & Phasetime Data Virtual Matrix drawing illustrates how Effort Instance and Phasetime Data in the Core Database is processed by the Effort Instance & Phasetime Data Virtual Matrix and how the Phasetime Matrix Report is generated by the Phasetime Matrix Report Generating Modules according to the Phasetime Data Rules.
FIG. 4C Phasetime Data Logging & Tracking System drawing illustrates that the Point in Phasetime System is designed to log and track important Phasetime Data in the System's Databases.
FIG. 5 Phasetime Matrix Report Flowchart Drawing defines the Database Efforts Data, Phasetime Matrix Modules and Components used in “Point in Phasetime Method and System Thereof” as they relate to the structure and data found within the Phasetime Matrix Report.
FIG. 6 Phasetime Matrix Drawing illustrates the reporting capabilities of the “Point in Phasetime Method and System Thereof” as related to the display of an Effort Instance Owner's Effort Instance Report.
FIG. 7 Storyboard Beats in Phasetime Player drawing illustrates the Multimedia Content generating capabilities of the “Point in Phasetime Method and System Thereof” as related to the Storyboard Beats in Phasetime Player.
FIG. 8 Phasetime Multi-Event Storyboard Logic Data Flowchart drawing delineates the System parameters used to generate Storyboard Beats in Phasetime data from the Point in Phasetime data in the Core Database.
FIG. 9 Effort Instance Macro, Micro, and Nano Logic Data Flowchart details the System databases and reporting modules used by the “Point in Phasetime Method and System Thereof” in the generation of the Phasetime Matrix Report and the Storyboard Beats in Phasetime.
FIG. 10 Detailed Phasetime Project/Published Product Macro, Micro, and Nano Logic Data Drawing illustrates how Phasetime Macro, Phasetime Micro, and Phasetime Nano Storyline Views are related hierarchically and generated by the System from Published Products.
FIG. 11 Phasetime Project/Published Product Macro Storyline View Drawing details how Phasetime Macro Storyline Views are generated by the System from Published Products.
FIG. 12 Phasetime Project/Published Product Micro Storyline View drawing details how Phasetime Micro Storyline Views are generated by the System from Published Products.
FIG. 13 Phasetime Project/Published Product Nano Storyline View drawing details how Phasetime Nano Storyline Views are generated by the System from Published Products.
FIG. 14 Effort Instance PiPT Storylinevent drawing illustrates the Phasetime Development Event Instance and the interaction between the Storyline and the Element Efforts as they relate to the Storylinevent Published Data.



LIST OF REFERENCE NUMERALS


    100. Elements
    102. People (PP)
    104. Places (PL)
    106. Projects (PR)
    108. Objects (OB)
    110. Project2 (PR2)
    112. Point In Phasetime (PiPT)
    114. Effort
    116. Effort Instances
    118. Role
    120. Services
    122. Contribution
    124. Utilization
    125. Phasetime Data
    126. Effort Instance and Phasetime Data Virtual Matrix
    128. - - -
    130. People to Places Association
    132. People to Objects Association
    134. Places to Objects Association
    136. - - -
    138.
    140. Effort Instance and Phasetime Data Collection Interfaces
    141. Core Relational Database Tables
    142. - - -
    144. - - -
    146. - - -
    148. Core Database
    150. Data Repository Database
    152. Past Project Efforts
    154. Present Project Efforts
    156. Future Project Efforts
    157. Effort Phasetime Data View (Virtual Tables)
    158. - - -
    160. Data Search Query Interfaces
    161. Phasetime Data Rules
    162. People Effort Instance Report
    164. Places Effort Instance Report
    166. Projects Effort Instance Report
    168. Objects Effort Instance Report
    170. - - -
    172. Phasetime Matrix Report
    174. Section 1: Header
    176. Section 2: Phasetime Matrix
    178. Arrow of Phasetime X Axis
    179. Section 3: Effort Instance PiPT Window
    180. Phasetime Report Modules
    182. Phasetime Report Header Module
    184. Phasetime Matrix Generator Module
    186. Phasetime X Axis (Start/End Dates) Generator Module
    188. Phasetime Effort Instance Module
    192. Past/Present/Future Indicator
    194. Effort Instance Owner
    196. Storyboard Beats In Phasetime Player
    200. Efforts In Phasetime
    202. Macro Phasetime
    204. Micro Phasetime
    206. Nano Phasetime
    208. Phases of Development
    210. Concept Development [Blueprint]
    212. Pre-Production
    214. Production
    216. Post-Production
    218. Manufacturing, Distribution, and Promotion
    220. Post Manufacturing, Distribution, and Promotion
    222. Phase Boxes
    224. Effort Phase Box
    226. Phasetime Clockworks
    228. Phasetime Clockwork I
    230. Phasetime Clockwork II
    232. Phasetime Clockwork III
    234. Phasetime Clockwork IV
    236. Phasetime Clockwork V
    238. Phasetime Clockwork VI
    240. Storyboard Header Section
    242. Storyboard Body Section
    244. Storyboard Footer Section
    246. Macro, Micro, Nano Multimedia Content
    248. Search Links
    250. Effortology Editorial Key
    252. Macro, Micro, Nano Storyboard Modules
    254. Storyboard Header Generator Module
    256. Storyboard Multimedia Body Generator. Module
    258. Storyboard Footer Generator Module
    260. Macro, Micro, Nano Multimedia Database
    262. - - -
    268. Editing and Formatting Processes
    270. Phasetime Matrix Report Generating Module
    272. PiPT Effort Instance Indicator
    274. Arrow of Phasetime Clockwork Icons
    - - -
    300. Project Phasetime
    301. - - -
    302. Publication Date
    303. Phasetime Parturient Event
    304. Published Product
    306. Product Storyline Data
    307. Storyline Editor
    308. Macro, Micro, and Nano Editing Process
    309. Effortologist
    310. Phasetime Macro Storyline View Generating Modules
    312. Phasetime Macro Storyline View
    314. Phasetime Micro Storyline View Generating Modules
    316. Phasetime Micro Storyline View
    318. Phasetime Nano Storyline View Generating Modules
    320. Phasetime Nano Storyline View
    322. - - -
    324. Phasetime Macro
    326. Phasetime Micro
    328. Phasetime Nano
    330. - - -
    332. Beats in Phasetime
    334. Phasetime Development Event Instance
    336. Storyline
    338. Storylinevent Published Data
    340. Storylinefforts and Storylinefx Data
    342. Phasetime Data Input & Update System
    344. Main Data Tables
    346. Phasetime Data Events: Create, Update, Delete
    348. Phasetime Data Logging & Tracking Business Rules
    350. Phasetime Data Logging & Tracking Modules
    352. Timestamp
    354. Phasetime Data Processing Modules
    356. Data Logging & Tracking Tables (Phasetime Data)
    358. Phasetime Data Reporting Modules
    360. Phasetime Data Reports


SUMMARY OF THE PRESENT INVENTION
This invention relates to Phasetime tracking and reporting processes and systems. More specifically, it relates to scientifically gathering, storing and reporting of Element Effort Phasetime Data in a Product's Development as a Project flows through its development Phases of Production, which data is then dynamically reported by the system according to the system's Points in Phasetime process.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
FIG. 1 illustrates the “Point In Phasetime Method and System Thereof” is comprised of an Effort Instances 116 see FIG. 2 which are constructed of an Elements 100 see FIG. 4A that are associated to one another via an Effort 114 on a Project (PR) 106 at a Point In Phasetime (PiPT) 112.
Elements 100 can include, but are not limited to, the following:


    
    
        Project (PR) 106—required Element 100 on which all other Elements 100 have Efforts 114.
        A People (PP) 102—Element 100 who has Effort 114, referred to as a Role 118 see FIG. 3, on Project (PR) 106.
        A Places (PL) 104—Element 100 which has Effort 114, referred to as a Services 120 see FIG. 3, on Project (PR) 106.
        An Object (OB) 108—Element 100 which has Effort 114, referred to as a Utilization 124, on Project (PR) 106.
        A Project2 (PR2) 110—another Project 106 Element 100 which has Effort 114, referred to as a Contribution 122 see FIG. 3, on Project (PR) 106.
        Point in Phasetime 112—virtual Element 100 which defines the point within a phasetime at which an Element's 100 Effort 114 occurred on Project (PR) 106 see FIG. 2.
    
    


FIG. 1 details that Effort 114 values represent an exertion (or use of energy) expended on Project (PR) 106 by Element 100 in the development of an end product. Effort 114 values tie Element 100 to Project 106 based on the particular perspective of the Element 100 according to the following:

    
    
        People (PP) 102 Effort 114 on Project (PR) 106=Role 118 Value
        Places (PL) 104 Effort 114 on Project (PR) 106=Services 120 Value
        Project2 (PR2) 110 Effort 114 on Project (PR) 106=Contribution 122 Value
        Object (OB) 108 Effort 114 on Project (PR) 106=Utilization 124 Value
    
    


FIG. 2 illustrates the significance of Effort 114 values in the association of Elements 100 according to the “Point in Phasetime Method and System Thereof” and establishes the core building blocks of an Effort Instance and Phasetime Data Virtual Matrix 126 see FIG. 4A.
Both FIG. 1 and FIG. 2 illustrate that the “Point in Phasetime Method and System Thereof” is comprised of Effort Instances 116, wherein Effort Instances 116 are constructed of Elements 100 associated to one another via their Effort 114 on Project (PR) 106 at Point In Phasetime (PiPT) 112.
FIG. 2 builds on this principle by defining that Points of Phasetime 112 indicate “when” all of Elements 100 exerted their Efforts 114 on Project (PR) 106, wherein each of the Elements 100 are related to one another through their association to Project (PR) 106 during the shared Point in Phasetime 112. The shared commonality of the Point in Phasetime 112 with the Elements 100 in their association to Project (PR) 106 is the binding principle that allows for Effort Instance and Phasetime Data Virtual Matrix 126.
FIG. 3 defines the associative characteristics of the “Point in Phasetime Method and System Thereof” as it relates to Effort Instance and Phasetime Data Virtual Matrix 126.
FIG. 2 illustrates that the “Point in Phasetime Method and System Thereof” is comprised of Effort Instances 116 which are constructed of Elements 100 that are associated to one another via their Efforts 114 on Project (PR) 106 at Point in Phasetime 112. FIG. 3 further establishes the relevancy of Point in Phasetime 112, as a virtual fifth Element 100, being a necessary component in the association of all Elements 100 to one another.
Specifically, Effort Instance and Phasetime Data Virtual Matrix 126 dictates that the following associations can be made between Elements 100 within the “Point in Phasetime Method and System Thereof,” wherein Point in Phasetime 112 value represents the point in a Phases of Development 208 see FIG. 6 at which the association occurs:

    
    
        [1]—People to Project Association Role 118=Associative value Role 118 that defines “what People (PP) 102 did on Project (PR) 106” at Point In Phasetime (PiPT) 112.
        [2]—Places to Project Association Services 120=Associative value Services 120 that defines “what Places (PL) 104 did on Project (PR) 106” at Point in Phasetime (PiPT) 112.
        [3]—Object to Project Association Utilization 124=Associative value Utilization 124 that defines “what Object (OB) 108 did on Project (PR) 106” at Point In Phasetime (PiPT) 112.
        [4]—A People to Places Association 130=Associative value that ties People (PP) 102 to Places (PL) 104 at Point In Phasetime (PiPT) 112.
        [5]—A People to Objects Association 132=Associative value that ties People (PP) 102 to Objects (OB) 108 at Point In Phasetime (PiPT) 112.
        [6]—A Places to Objects Association 134=Associative value that ties Places (PL) 104 to Objects (OB) 108 at Point In Phasetime (PiPT) 112.
        [7]—Project2 to Project Association=Associative value Contribution 122 that defines “what Project2 (PR2) 110 did on Project (PR) 106” at Point in Phasetime (PiPT) 112.
    
    


FIG. 4A illustrates both the Effort 114 data collection and Effort 114 data reporting capabilities of the “Point in Phasetime Method and System Thereof”.
Element 100 data, Effort Instance 116 data and Point in Phasetime 112 data are collected utilizing an Effort Instance and Phasetime Data Collection Interfaces 140 including:

    
    
        Data collection forms,
        Data validation and verification interfaces and processes, and
        Data reporting interfaces and processes enabling migration of data from a Data Repository Database 150 see FIG. 9 to a Core Database 148 see FIG. 8.
    
    


As defined by FIGS. 1, 2, and 3, the “Point in Phasetime Method and System Thereof” is comprised of Effort Instances 116 which are constructed of Elements 100 that are associated to one another via their Efforts 114 on Project (PR) 106 within Point In Phasetime (PiPT) 112. According to FIG. 4, Effort Instances 116 are stored in Core Database 148 and processed by Effort Instance and Phasetime Data Virtual Matrix 126.
Point in Phasetime (PiPT) 112 values are particularly important in the “Point in Phasetime Method and System Thereof” as they delineate when events and associations, occur. They also have the ability to define:

    
    
        A Past Project Efforts 152—Those Effort Instances 116 that define associations to and Efforts 114 on Project (PR) 106 that has been released as a Published Product 304.
        A Present Project Efforts 154—Those Effort Instances 116 that define associations to and Efforts 114 on Project (PR) 106 that are currently in a Production 214 and have a contracted release date.
        A Future Project Efforts 156—Those Effort Instances 116 that define associations to and Efforts 114 on Project (PR) 106 that have a contracted release date but are not yet in Production 214.
    
    


Effort Instance 116 and Point in Phasetime 112 data are generated from Core Database 148 by Effort Instance and Phasetime Data Virtual Matrix 126 in response to data search queries executed from a Data Search Query Interfaces 160, wherein the following dynamic Effort Instance 116 reports are the result of data search queries:

    
    
        A People Effort Instance Report 162—A report from People (PP) 102 perspective that details Effort Instance 116 data, Elements 100, Associations 130 132 134, Efforts 114, and Point in Phasetime 112.
        A Places Effort Instance Report 164—A report from Places (PL) 104 perspective that details the Effort Instance 116 data, Elements 100, Associations 130 132 134, Efforts 114, and Point in Phasetime 112.
        A Projects Effort Instance Report 166—A report from Projects (PR) 106 perspective that details Effort Instance 116 data, Elements 100, Associations 130 132 134, Efforts 114, and Point in Phasetime 112.
        An Objects Effort Instance Report 168—A report from Objects (OB) 108 perspective that details Effort Instance 116 data, Elements 100, Associations 130 132 134, Efforts 114, and Point in Phasetime 112.
    
    


FIG. 4A details that a Phasetime Matrix Reports 172 can be accessed from the queried Effort Instance Reports 162 164 166 168. Phasetime Matrix Reports 172 can display, but are not limited to, the following:

    
    
        A Section 1: Header 174
        A Section 2: Phasetime Matrix 176
        An Arrow of Phasetime X Axis 178
        A Section 3: Effort Instance PiPT Window 179
    
    


FIG. 4B details that the Effort Instance & Phasetime Data Virtual Matrix 126 is composed of multiple Effort Phasetime Data View (Virtual Tables) 157, Relational Database Tables 141, and Phasetime Data Rules 161.
Accordingly, FIG. 4B establishes that Core Database 148 is comprised of Core Relational Database Tables 141 which include, but is not limited to, the following:

    
    
        Element 100 tables: People (PP) 102 tables, Places (PL) 104 tables, Projects (PR) 106 tables, and Objects (OB) 108 tables
        Element 100 relational data tables
        Element 100 association data tables,
        Valid value tables (look-up tables).
    
    


FIG. 4B also details that Core Database 148 is comprised of Effort Phasetime Data Views (Virtual Tables) 157 which are defined as foundational data modules (views) that are used by Effort Instance & Phasetime Data Virtual Matrix 126 to generate Phasetime Matrix Reports 172 based on Phasetime Data Rules 161. Said Phasetime Matrix Reports are output from the Core Database 148 by Phasetime Matrix Report Generating Modules 270.
FIG. 4B further establishes that Phasetime Data Rules 161 include, but are not limited to the following:

    
    
        Rules for Efforts 114 & Effort Instances 116
        Rules for Past Project Efforts 152
        Rules for Present Project Efforts 154
        Rules for Future Project Efforts 156
    
    


FIG. 4C illustrates the System processes used to log and track important a Phasetime Data 125 reported in a Phasetime Data Reports 360.
According to FIG. 4C, a Phasetime Data Input & Update System 342 process is used to submit Phasetime Data 125 to a Main Data Tables 344 within Core Database 148.
As a Phasetime Data Events: Create, Update, and Delete 346 process occurs within the System, a Phasetime Data Logging & Tracking Modules 350 implement a Timestamp 352 encoded information according to a Phasetime Data Logging & Tracking Business Rules 348.
FIG. 4C also details that a Phasetime Data Processing Modules 354 populate a Data Logging & Tracking Tables (Phasetime Data) 356 with Phasetime Data 125 that has been processed by Phasetime Data Logging and Tracking Modules 354 with Timestamp 352 encoded information.
Phasetime Data Reports 360 are then reported by a Phasetime Data Reporting Modules 358.
FIG. 5 defines the System database parameters used in “Point in Phasetime Method and System Thereof” as they relate to the structure and data found within Phasetime Matrix Report 172.
According to FIG. 4, Core Database 148 stores Past (Published), Present, and Future Project Efforts 152 154 156 whereby they are processed by Effort Instance and Phasetime Data Virtual Matrix 126 in response to a query. FIG. 5 builds on the principle by defining a Phasetime Report Modules 180 used to generate Point in Phasetime 112 data, wherein the modules are used to output Point in Phasetime 112 data within Phasetime Matrix Report 172.
Phasetime Report Modules 180 can include, but are not limited to, the following:

    
    
        A Phasetime Report Header Module 182
        A Phasetime Matrix Generator Module 184
        A Phasetime X Axis (Start/End Dates) Generator Module 186
        A Phasetime Effort Instance Module 188
    
    


Each of the above Phasetime Report Modules 180 is used to generate specific attributes within Phasetime Matrix Reports 172:

    
    
        Phasetime Header Module 182—generates Section 1: Header 174 within Phasetime Matrix Report 172 that includes the Project's 106 name, a Past/Present/Future Indicator 192, and Effort Instance 116 an PiPT Effort Instance Indicator 272.
        Phasetime Matrix Generator Module 184—generates Section 2: Phasetime Matrix 176 within Phasetime Matrix Report 172 in the form of a two-dimensional graphical display with three-dimensional attribute timeline which also displays an Effort Instance Owner's 194 general information and Effort 114 on Project (PR) 106.
        Phasetime X Axis (Start/End Dates) Generator Module 186—generates Arrow of Phasetime X Axis 178 within Phasetime Matrix Report 172; wherein Arrow of Phasetime X Axis 178 is a linear phasetime indicator that details the scope, from start date to end date, of Project (PR) 106 in which Effort Instances 116 exist.
        Phasetime Effort Instance Module 188—generates Section 3: Effort Instance PiPT Window 179 within Phasetime Matrix Report 172, wherein Section 3: Effort Instance PiPT Window 179 displays Effort Instance Reports 162 164 166 168 and links indicating which Elements 100 have Efforts 114 on the Project (PR) 106 within Section 2: Phasetime Matrix 176.
    
    


FIG. 5 also details that Phasetime Matrix Report 172 will display a Storyboard Beats in Phasetime Link 195 to a Storyboard Beats in Phasetime 196, embodied as a Storyboard Beats in Phasetime Player 196, see FIG. 7.
FIG. 6 illustrates the reporting capabilities of the “Point in Phasetime Method and System Thereof” as related to the display of Effort Instance Owner's 194 Effort Instance Report 162 164 166 168, as well as those Effort Instance Reports 162 164 166 168 of Elements 100 associated to Effort Instance Owner 194 through their Effort Instance 116, all of which is reported within Phasetime Matrix Report 172.
Phasetime Matrix Report 172 is composed of the following sections:

    
    
        1. Section 1: Header 174
        2. Section 2: Phasetime Matrix 176
        3. Arrow of Phasetime X Axis 178
        4. Section 3: Effort Instance PiPT Window 179
    
    


According to FIG. 6, Section 1: Header 174 displays:

    
    
        The name of Project (PR) 106 on which Effort Instance Owner 194 has Effort 114.
        Project Phasetime Past/Present/Future Indicator 192—denotes if Project 106 was released in the past and is Past Project Effort 152, is a present release and is Present Project Effort 154, or is a future release and is Future Project Effort 156.
        PiPT Effort Instance Indicator 272—denotes a Macro Phasetime 202, a Micro Phasetime 204, or a Nano Phasetime 206 view of Effort Instance Owner's 194 Effort Instance 116.
    
    


According to FIG. 6, Section 2: Phasetime Matrix 176 is used to display:

    
    
        Effort Instance Owner's 194 name
        Effort 114 of Effort Instance Owner 194 on Project (PR) 106
        Effort Instance Owner's 194 contact information
        A list of all of the Project (PR) 106 Phases of Development 208 according to a linear timeline. Phases of Development 208 include:
        
            A Concept Development [Blueprint] 210
            A Pre-Production 212
            Production 214
            A Post-Production 216
            A Manufacturing, Distribution, and Promotion 218
            A Post Manufacturing, Distribution, and Promotion 220
        
        
        A Phase Boxes 222 which indicate the start date and end date of Phase of Development 208 along a linear timeline
        A shaded Effort Phase Box 224 which indicates the start and end dates on which Effort Instance Owner's 194 Effort 114 occurred along a linear timeline.
        The shaded section of Effort Phase Box 224 within Project's 106 Phase of Development 208 is more or less a proportional representation of Effort Instance Owner's 194 Effort's 114 start and end dates, whose proportions are more or less in relation to the duration of the appropriate Phasetime and its context to the earliest start date of a Phasetime Clockwork I 228 and its latest end date in a Phasetime Clockwork V 236, or if republished, in a Phasetime Clockwork VI 238.
        Phase Boxes 222, Effort Phase Boxes 224, and Arrow of Phasetime X Axis 178 are interactive. Clicking or putting a mouse over Phase Boxes 222 or Effort Boxes 224 controls the content in Section 3: Effort Instance PiPT Window 179.
    
    


According to FIG. 6, Arrow of Phasetime X Axis 178 is used to display:

    
    
        Phase Boxes 222 and Effort Phase Boxes 224 in relationship to the corresponding Phase of Development 208 and a Phasetime Clockworks 226 which indicates a Project Phasetime 300:
        
            Phasetime Clockwork 1228—Concept Development 210
            A Phasetime Clockwork II 230—Pre—Production 212
            A Phasetime Clockwork III 232—Production 214
            A Phasetime Clockwork IV 234—Post-Production 216
            Phasetime Clockwork V 235—Mfg./Dist./Promotion 218
            Phasetime Clockwork VI 236—Post Mfg./Dist/Promotion 220
        
        
    
    


According to FIG. 6, Section 3: Effort Instance PiPT Window 179 is used to display:

    
    
        All Element's 100 who have Effort Instance Reports 162 164 166 168 as they relate to the specific Phase of Development 208 on Project 106.
        
            The list of Elements 100 are displayed within Section 3: Effort Instance PiPT Window 179 when a user clicks on Phase Box 222 or Effort Box 224 within Section 2: Phasetime Matrix 176, or by mousing over Phasetime Clockworks 226 230 232 234 235 236 within Arrow of Phasetime X Axis 178.
        
        
        Effort 114 values related to those Elements 100 who have an Efforts in Phasetime 200.
        The start and end dates on which those displayed Efforts in Phasetime 200 occurred.
        Past, Present and Future Effort Instance Reports 162 164 166 168 indicted in Section 1: Header, and referenced in Arrow of Phasetime X Axis 178.
        Macro, Micro, and Nano Effort Instance Reports 162 164 166 168 indicated in Section 1: Header 174, referenced in Arrow of Phasetime X Axis 178, and selected from Section 2 an Arrow of Phasetime Clockwork Icons 274.
        Past Project Effort 152 data which is selected by clicking or putting a mouse over Arrow of Phasetime X Axis 178 arrow pointing to the screen's left.
        Future Project Effort 156 data which is selected by clicking or putting a mouse over Arrow of Phasetime X Axis 178 arrow pointing to the screen's right, all of which may link to Storyboard Beats In Phasetime Player 196.
    
    


FIG. 7 illustrates the reporting capabilities of the “Point in Phasetime Method and System Thereof” as related to Storyboard Beats in Phasetime Player 196.
Storyboard Beats in Phasetime Player 196 is accessed from Phasetime Matrix Report 172. It contains the following design components and corresponding attributes:

    
    
        A Storyboard Header Section 240—Displays Project (PR) 106 info, Effort Instance Owner's 194 Effort 114 and info, and Macro Phasetime 202, Micro Phasetime 204 or Nano Phasetime 206 details.
        A Storyboard Body Section 242—Displays a Macro, Micro, Nano Multimedia Content 246 which can include, but is not limited to, music, video, picture, motion graphics, etc.
        A Storyboard Footer Section 244—Displays additional Storyboard Beats in Phasetime Player 196 information or links which can include, but are not limited to, a Search Links 248 and an Effortology Editorial Keys 250 links.
    
    


FIG. 8 defines System Core Database 148 parameters used by the “Point in Phasetime Method and System Thereof” to generate Storyboard Beats in Phasetime Player 196 data.
According to FIG. 4, Core Database 148 stores Past, Present, and Future Effort 152 154 156 data which is processed by Effort Instance and Phasetime Data Virtual Matrix 126. FIG. 8 builds on this principle by defining those Macro, Micro, and Nano Phasetime Modules used to generate Storyboard Beats in Phasetime Player 196 content.
Accordingly, Core Database 148 includes at least a Macro, Micro, and Nano Storyboard Modules 252 which include, but are not limited to the following:

    
    
        A Storyboard Header Generator Module 254
        A Storyboard Multimedia Body Generator Module 256
        A Storyboard Footer Generator Module 258
    
    


FIG. 8 illustrates that a Macro, Micro, and Nano Multimedia Database 260 exists within the “Point In Phasetime Method and System Thereof,” wherein Macro, Micro, and Nano Multimedia Database 260 outputs Macro, Micro, Nano Multimedia Content 246 into Storyboard Beats In Phasetime Player 196 via Storyboard Multimedia Body Generator Module 256. Macro, Micro, Nano Multimedia Content 246 can include, but is not limited to, the following:

    
    
        Video
        Music
        Motion Graphics
        Images
    
    


Macro, Micro, and Nano Storyboard Modules 252 are used to populate the data that appears within Storyboard Beats in Phasetime Player 196. The following describes each module and the corresponding Storyboard data it reports:

    
    
        Storyboard Header Generator Module 254—Reports Project (PR) 106 info and Effort Instance Owner's 194 Effort 114 and info within Storyboard Header Section 240 of Storyboard Beats in Phasetime Player 196.
        Storyboard Multimedia Body Generator Module 256—Reports Macro, Micro, and Nano Multimedia Content 246 within Storyboard Body Section 242 of Storyboard Beats In Phasetime Player 196.
        Storyboard Footer Generator Module 258—Reports additional Storyboard Beats in Phasetime 196 information or links that can include, but are not limited to, Search Links 248 and Effortology Editorial Key 250 links.
    
    


FIG. 9 is a very high line diagram that details all of the System database parameters and reporting modules used by the “Point in Phasetime Method and System Thereof” in the generation of Phasetime Matrix Report 172 and Storyboard Beats in Phasetime Player 196 data.

    
    
        According to FIG. 9, the “Point in Phasetime Method and System Thereof” is comprised of, but not limited to, the following databases:
        
            Data Repository Database 150
            Core Database 148
            Macro, Micro, Nano Multimedia Database 260
        
        
    
    


Multimedia exhibits are transferred from Data Repository Database 150 to Macro, Micro, Nano Multimedia Database 260 via an Editing & Formatting Processes 268, wherein Editing and Formatting Processes 268 will create formatted and organized Macro, Micro, Nano Multimedia Content 246 for Storyboard Beats In Phasetime Player 196.
Effort Instance 116 and Point In Phasetime 112 data are output from Core Database 148 by a Phasetime Matrix Report Generating Module 270 and displayed within Phasetime Matrix Reports 172 and Effort Instance Reports 162 164 166 168.
Finally, the diagram details that Storyboard Beats In Phasetime Player 196 is accessed from Phasetime Matrix Reports 172 and Effort Instance Reports 162 164 166 168, wherein the Micro, Macro, and Nano Phasetime 202 204 206 Storyboard Beats In Phasetime Player 196 data are dynamically extracted from both Core Database 148 and Macro, Micro, Nano Multimedia Database 260 by Micro, Macro, and Nano Storyboard Modules 252.
FIG. 10 details how a Phasetime Macro Storyline View 312, a Phasetime Micro Storyline View 316, and a Phasetime Nano Storyline View 320 are generated from Published Products 304.
According to FIGS. 1-4, Project (PR) 106 exists in which all Elements 100 exert their Efforts 114 in Effort Instance 116. This concept is expanded in FIG. 10 by detailing those additional Project (PR) 106 attributes used in Effort Instances 116 as related to Points in Phasetime 112 and the generation of Project Phasetime 300 data and reports.
Projects (PR) 106 have corresponding Project Phasetimes 300 which can be broken down into six Phases of Development 208, wherein Phases of Development 208 detail the Project's (PR) 106 development cycle. Specifically, Phases of Development are designated segments of Project's (PR) 106 development cycle according to its Product type:

    
    
        1) Concept Development [Blueprint] 210
        2) Pre-Production 212
        3) Production 214
        4) Post-Production 216
        5) Manufacturing/Distribution/Promotion 218
        6) Post Manufacturing/Distribution/Promotion 220
    
    


Effort Instances 116 are related to Project Phasetimes 300 by Point in Phasetime 112 values which detail “when” Element 100 exerted their Effort 114 on Project (PR) 106. In addition Projects (PR) 106 will become Published Products 304 after they have officially been published or released to the public. Specifically, this occurs when Project (PR) 106 is issued a Publication Date 302, the date on which Project (PR) 106 is published and becomes Published Product 304, a Phasetime Parturient Event 303.
FIG. 10 also details that a Product Storyline Data 306 is converted into a Phasetime Macro 324, a Phasetime Micro 326, and a Phasetime Nano 328 data jointly by a Storyline Editor 307 and an Effortologist 309 during a Macro, Micro, and Nano Editing Process 308 derived from Project Phasetimes 300, wherein Project Phasetimes 300 are furnished by the Project's (PR) 106 Effort Instance 116 and corresponding Points In Phasetime 112.
Macro, Micro, and Nano Editing Processes 308 are used to produce Macro Phasetime 202, Micro Phasetime 204, and Nano Phasetime 206 Phasetime Data 125 Phasetime Macro, Micro, and Nano Storyline Views 312 316 320 which can include, but are not limited to, the following:

    
    
        1. Phasetime Macro 324—A landscape view of Effort Instance Owner's 194 Effort 114 on Project (PR) 106 at Point in Phasetime 112.
        2. Phasetime Micro 326—A portrait view of Effort Instance Owner's 194 Efforts 114 on Project (PR) 106 at Point in Phasetime 112.
        3. Phasetime Nano 328—A close-up view of Effort Instance Owner's 194 Effort 114 on Project (PR) 106 at Point in Phasetime 112.
    
    


FIG. 11 illustrates how Phasetime Macro Storyline Views 312 are generated from Published Products 304.
According to FIGS. 10 and 11, Project (PR) 106 exists on which all Elements 100 exert their Efforts 114 in Effort Instance 116, whereby additional Project (PR) 106 attributes used in Effort Instances 116 are related to Points in Phasetime 112 and the generation of Project Phasetime 300 data and reports. Accordingly, Projects (PR) 106 have corresponding Project Phasetimes 300 which can be broken down into six Phases of Development 208, wherein Phases of Development 208 detail Project's (PR) 106 development cycle.
FIGS. 10 and 11 further delineate that Effort Instances 116 are related to Project Phasetimes 300 by Point in Phasetime 112 values which detail “when” Element 100 exerted their Effort 114 on Project (PR) 106. In addition Projects (PR) 106 will become Published Products 304 after they have officially been published or released to the public. Specifically, this occurs when the Project (PR) 106 is issued Publication Date 302, the date on which Project (PR) 106 is published and becomes Published Product 304.
FIG. 11 expands on this concept by detailing that Product Storyline Data 306 is converted into Phasetime Macro 324 data jointly by Storyline Editor 307 and Effortologist 309 during Macro, Micro, and Nano Editing Process 308 derived from Project Phasetimes 300. Macro, Micro, and Nano Editing Process 308 is used to produce Phasetime Macro 324 data which are displayed within Phasetime Macro Storyline View 312 report, wherein a Phasetime Macro Storyline View Generating Module 310 is used to create Phasetime Macro Storyline View 312 report.
Phasetime Macro Storyline View 312 is a landscape view of Published Product 304, wherein the objective of said landscape view is to provide a Storyline Product overview, whose a Beats in Phasetime 332 associate Effort Instance Owner's 194 Effort 114 to appropriate Phasetime Macro 324 landscape view attributes, which are comprised of hi-line Phasetime Micro 326 view data of Effort Instance Owner's 194 a Phasetime Development Event Instance 334.
Phasetime Development Event Instances 334 occur when Effort Instance Owners 194, People 102, Places 104, Projects 106, and Objects 108, perform conjoined Efforts 114 on Project (PR) 106 in relation to Point in Phasetime 112 within Phase of Development 208 of Published Product 304.
FIG. 12 illustrates how Phasetime Micro Storyline Views 316 are generated from Published Products 304.
According to FIGS. 10, 11, and 12, Project (PR) 106 exists on which all Elements 100 exert their Efforts 114 in Effort Instance 116, whereby additional Project (PR) 106 attributes used in Effort Instances 116 are related to Points in Phasetime 112 and the generation of Project Phasetime 300 data and reports. Accordingly, Projects (PR) 106 have corresponding Project Phasetimes 300 which can be broken down into six Phases of Development 208, wherein Phases of Development 208 detail the Project's (PR) 106 development cycle.
FIGS. 10, 11, and 12 further define that Effort Instances 116 are related to Project Phasetimes 300 by Point in Phasetime 112 values which detail “when” Element 100 exerted their Effort 114 on Project (PR) 106. In addition, Projects (PR) 106 will become Published Products 304 after they have officially been published or released to the public. This occurs when Project (PR) 106 is issued Publication Date 302, the date on which the Project 106 is published and becomes Published Product 304.
FIG. 12 expands on this concept by detailing that Product Storyline Data 306 is converted into Phasetime Micro 326 data jointly by Editor 307 and Effortologist 309 during Macro. Micro, and Nano Editing Process 308 derived from Project Phasetimes 300. Macro, Micro, and Nano Editing Process 308 is used to produce Phasetime Micro 326 data which are displayed within Phasetime Micro Storyline View 316 report, wherein a Phasetime Micro Storyline View Generating Module 314 is used to create Phasetime Micro Storyline View 316 report.
Phasetime Micro Storyline View 316 is a portrait view of Published Product 304, wherein the objective of said portrait view is to provide a Storyline Product scene-sequence view, whose Beats in Phasetime 332 associate Effort Instance Owner's 194 Effort 114 to appropriate Phasetime Micro 326 portrait view attributes, which are comprised of hi-line Phasetime Nano 328 view data of Effort Instance Owner's 194 Phasetime Development Event Instance 334.
Phasetime Development Event Instances 334 occur when Effort Instance Owners 194, People 102, Places 104, Projects 106, and Objects 108, perform conjoined Efforts 114 on Project (PR) 106 in relation to Point in Phasetime 112 within Phase of Development 208 of Published Product 304.
FIG. 13 details how Phasetime Nano Storyline Views 320 are generated from Published Products 304.
According to FIGS. 10-13, Project (PR) 106 exists in which all Elements 100 exert their Efforts 114 in Effort Instance 116, whereby additional Project (PR) 106 attributes used in Effort Instances 116 are related to Points in Phasetime 112 and the generation of Project Phasetime 300 data and reports. Projects (PR) 106 have corresponding Project Phasetimes 300 which can be broken down into six Phases of Development 208, wherein Phases of Development 208 detail Project's (PR) 106 development cycle.
FIGS. 10-13 further delineate that Effort Instances 116 are related to Project Phasetimes 300 by Point in Phasetime 112 values which detail “when” Element 100 exerted their Effort 114 on Project (PR) 106. In addition Projects (PR) 106 will become Published Products 304 after they have officially been published or released to the public. This occurs when Project (PR) is issued a Publication Date 302, the date on which the Project 106 is published and becomes Published Product 304.
FIG. 13 expands on this concept by detailing that Product Storyline Data 306 is converted into Phasetime Nano 328 data jointly by Editor 307 and Effortologist 309 during Macro, Micro, and Nano Editing Process 308 derived from Project Phasetimes 300. Macro, Micro, and Nano Editing Process 308 is used to produce Phasetime Nano 328 data which are displayed within Phasetime Nano Storyline View 320 report, wherein a Phasetime Nano Storyline View Generating Module 318 is used to create Phasetime Nano Storyline View 320 report.
Phasetime Nano Storyline View 320 is a close-up view of Published Product 304, wherein the objective of said close-up view is to provide a Storyline 336 product scene blueprint view, whose Beats in Phasetime 332 associate Effort Instance Owner's 194 Effort 114 to appropriate Phasetime Micro 326 portrait view attributes, which are comprised of hi-line Phasetime Nano 328 view data of Effort Instance Owner's 194 Phasetime Development Event Instance 334.
Phasetime Development Event Instances 334 occur when Effort Instance Owners 194, People 102, Places 104, Projects 106 and Objects 108, perform conjoined Efforts 114 on Project (PR) 106 in relation to Point in Phasetime 112 within Phase of Development 208 of Published Product 304.
FIG. 14—According to FIGS. 1, 2, 3, 4A, 10, 11, 12, and 13, the “Point in Phasetime Method and System Thereof” is comprised of Effort Instances 116 which are constructed of Elements 100 that are associated to one another via their Efforts 114 on Project (PR) 106 within Point In Phasetime (PiPT) 112. FIG. 14 expands on this concept by illustrating how Effort Instances interact and affect Point in Phasetime 112 a Storyline 336 as displayed within Phasetime Macro, Micro, and Nano Storyline Views 312 316 320.
According to FIG. 14, Storyline 336 is an attribute of Effort 114 by any Element 100 that details the creative decisions involved in the production of Project (PR) 106 as defined by Phasetime Development Event Instance 334. Phasetime Development Event Instance 334 is defined as a development event that occurs when the Elements 100, People (PP) 102, Places (PL) 104, Projects (PR) 106, and Objects (OB) 108, perform conjoined Efforts 114 on Project (PR) 106 in relation to Point in Phasetime 112 within Phase of Development 208 of an industry product.
Projects (PR) 106 will become Published Products 304 after they have officially been published or released to the public. This occurs when Project (PR) is issued Publication Date 302, the date on which Project 106 is published and becomes Published Product 304.
In addition, a Storylinevent Published Data 338 are converted from Point In Phasetime 112 of Phasetime Development Event Instance 334 into Phasetime Macro 324, Phasetime Micro 326, and Phasetime Nano 328 data jointly by Storyline Editor 307 and Effortologist 309 during Macro, Micro, and Nano Editing Process 308 derived from Project Phasetimes 300, wherein Project Phasetimes 300 are furnished by Project's (PR) 106 Effort Instance 116 and corresponding Points In Phasetime 112.
Diagram 14 details dotted lines which tie Phasetime Macro, Micro, and Nano Storyline Views 312 316 320 to Product Storyline 336 within Phasetime Development Event Instance 334. The solid line emanating from Storyline 336 and concluding at Efforts 114 reflects how Storyline 336 affects Element 100 Efforts 114 and Production 214. The dash-dotted line emanating from Efforts 100 and concluding at Storyline 336 indicates how Element 100 Efforts 114 may in turn affect Storyline 336 through a Storylinefforts and Storylinefx 340.
The ability for the Phasetime Development Event Instance 334 to affect the Storyline 336 is an attribute of Effort 114 by Element 100 which goes to the heart of Published Product's 304 story, whether the Element 100 is in front of or behind the camera, microphone, etc.

## Claims

1. A point in phasetime system processing phasetime data of a project for an end product which includes a plurality of development events related to a development of the project of the end product and a plurality of elements inputting efforts into the project, wherein the system is arranged for reporting the efforts of the elements corresponding to the efforts at a particular point in phasetime such that the efforts for past, present and future projects by the efforts' phasetime macro, micro and nano points in phasetime views are capable of being reported through said point in phasetime system, wherein said point in phasetime system comprises:
a master computer which houses a relational phasetime database serving as a master server, receiving and storing points in the phasetime data of development events and the efforts of the elements related to the project development of the end product, receiving and storing elements efforts data and phasetime data in the relational phasetime database as to a phase of development, receiving and storing general profile data on elements having development event efforts in the project development of a product, structuring the effort data and the phasetime data as to a number and types of phases in the project development of the product, and reporting the phasetime data in a phasetime report;
means for communication which includes a computerized device scientifically gathering phasetime effort data for elements having the project development event efforts on the end product;
a first client machine electronically linked to the master computer, submitting points in the phasetime effort data for the elements having the project development event efforts;
a search system through which the element development efforts and the phasetime data are queried by the client machine, retrieved from the master server's relational phasetime database by a phasetime report generator module, and dynamically reporting to the client machine; and
a second client machine electronically linked to the master computer, querying the relational phasetime database and receiving a search return report from the relational phasetime database with a link to a phasetime matrix report of a particular selected element;
wherein the phasetime matrix report consists of three parts which are a project header, a phasetime matrix, and a matrix point in the phasetime effort data, wherein the phasetime matrix and the matrix point form a two-dimensional graphical display with three-dimensional attributes that appears in two interactive segment windows at least displaying data regarding phases of development of the project and start and end date timeframes, and the effort of the particular element and the matrix point in the phasetime, which is proportionally displayed within a context of the effort's appropriate phase of production development, an arrow of phasetime x-axis which graphically depicts a project's past, present, and future phase of development, a graphical display of other element efforts in that same phase of development, and a graphical display that accesses a phasetime macro, micro, and nano storyline views of the effort, said phasetime matrix at least comprising a first part, having a matrix header which displays a project name, past, present and future indicator icons indicating if the reported project is a past project already published, a present project currently in production for which a release date has been contracted, or a future project not yet in production but for which a projected release date has been contracted, and the macro, micro and nano indicator icons indicating if the reported effort is a phasetime macro landscape view, a phasetime micro portrait view, or a phasetime nano close-up view, a second part which includes a phasetime matrix window segment, comprising an owner's name and the owner's effort, a production artifacts link, an owner's point of contact of the effort, a y axis vertically displaying all phases of production in the project's development, selecting from a group including one or more concept development, pre-production, production, post production, manufacturing, distribution, promotion and post-manufacturing, post-distribution and post-promotion, an x axis horizontally comprising an arrow of phasetime which is divided into segments that correspond to a duration of each of the production phasetimes on a project, having a first arrow pointing left indicating past project data, a second arrow pointing right indicating future project data, and a clockworks function that tracks both project phasetimes and product content runtimes, whereby each of the individual arrow of phasetime clockwork icons representing each phase of development of the project, enabling a browser to access the phasetime macro, micro, and nano views for display within a lower third section of the phasetime matrix, an open phase box indicator having a proportional box size graphically approximates a duration of the reported start and end dates of the development phasetime for each development phasetime reported by the x axis arrow of phasetime and y axis phasetime designations, a shaded phase box inside the open phase box depicting start and end dates of the effort in which the phasetime the effort occurred, a third part, namely a phasetime point in phasetime effort window segment which interacts with the first and second arrows of the second part of the phasetime, comprising a window automatically displaying efforts of other elements which efforts occurred within the same phase of development as an owner's effort which appears in an effort display box of the second part, with links from other element efforts to the particular element's effort report, a window dynamically displaying efforts of other elements which occurred on the same project within different phases of development when a user rolls over and clicks on an open phase box in part two's phasetime matrix window with links from each of those displayed other element efforts to that element's individual effort report, and a window dynamically displaying all element efforts which occurred on the same project in all phases of development with phasetime macro, micro, and nano storyline views when a user rolls over and clicks on an appropriate arrow of phasetime clockworks icon from which a user then accesses the selected storyboard beats in phasetime macro, micro, and nano storyline view.

2. The point in phasetime system, as recited in claim 1, wherein said first client machine and said second client machine are the same client machine.

3. The point in phasetime system, as recited in claim 1, wherein the storyboard beats in the phasetime report at least displays the element's phasetime macro, micro, and nano views according to the corresponding storyboard beats in phasetime for past, present, and future projects for a particular element having a production development effort on a published project or on a project with a publication date, wherein production data are processed by a storyline architect whereby hierarchical and relational storyline data views are mapped, stored by, and accessed through effortology keys by an effortologist who edits effort data per each of the appropriate storyline beats in phasetime rules and procedures, wherein said storyboard beats in phasetime comprises: a header section displaying storyboard attributes including a report name, an effort owner's name, a point in phasetime view being displayed in a storyboard, a project name, and a featured individuals on the project, a center section for displaying the phasetime macro, micro, and nano storyline views, which views of a particular element's effort are accessed through a beats in phasetime storylinevent icon that has been processed by a storyline architect, a phasetime macro landscape view that is a storyline product overview said beats in phasetime associate an element's effort instance to appropriate phasetime macro landscape view attributes, as determined by an effortologist, which are comprised of hi-line micro view data of the element's development event instance, a phasetime micro portrait view that is a storyline product micro sequence said beats in phasetime associate an element's effort instance to appropriate phasetime micro portrait view attributes which are comprised of hi-line nano view data of the element's development event instance, and a phasetime nano close-up view that is a storyline product nano blueprint said beats in phasetime link an element's effort instance to appropriate phasetime nano close-up attributes which are comprised of nano view data of each element's development event instance, which are then associated to a storyboard's beats in phasetime storylinevent icon, a lower section displaying: a micro points in phasetime link enabling a user to link to and view people, places, projects, and objects elements who have a macro, micro or nano storyboard beats in phasetime report on the project; a search arrow of phasetime links allowing the user to search six phases of a project's development, the past, present and future development phases of the published product, and the phasetime macro, micro, and nano attributes for said project; and an effortology key that at least enables the user to select hierarchical and relational storyboard beats in phasetime reports by storylinevents, wherein storylinefforts and storylinefx have had an effect on the product's storyline, which enables the user to access a story behind the effort and said beats in phasetime for the subject project, and furthermore, wherein said effortology key also allows said user to alter said storyboard storyline report which includes said storylinevents, storylinefforts, storylinefx, and the story behind the efforts, and view the altered storyline report in the storyboard beats in phasetime.

4. A point in phasetime method for reporting efforts of elements in a project for an end product utilizing a master computer, comprising the steps of:
defining and presetting a plurality of points in a point in phasetime system;
defining and presetting a macro, a micro and a nano points respectively for each of said point of the phasetime system;
computing through utilizing a relational phasetime database for receiving and storing the macro, the micro and the nano points of the project, receiving and storing effort data of the efforts, receiving and storing general profile data of the elements inputting development event effort, structuring the efforts, the macro, the micro and the nano points, the effort data, the profile data and the elements so as to determine a number and type of phases for the end product, and generating a phasetime report containing phasetime data for the end product;
computing and generating a phasetime matrix report through the master computer which is accessible by a client machine, wherein said phasetime matrix report contains three sections, wherein said three sections are a project header, a phasetime matrix and a matrix point in phasetime effort data respectively, wherein said phasetime matrix and said matrix point forms a two-dimensional graphical display with a three-dimensional attributes arranged for displaying a timeframe including a start date and an end date for a project's phases of development and the efforts of the element in points in the phasetime for each of the elements in which each of the effort is proportionally displayed in said two-dimensional graphical display formed by said phasetime matrix and said matrix point;
displaying a project name, past, present and future indicator icons indicating if the reported project is a past project already published, a present project currently in production for which a release date has been contracted, or a future project not yet in production but for which a projected release date has been contracted, and macro, micro and nano indicator icons indicating if the reported effort is a phasetime macro landscape view, a phasetime micro portrait view, or a phasetime nano close-up view through said project header;
graphically displaying the phasetime data through a phasetime matrix window segment of said phasetime matrix, wherein said phasetime matrix window segment comprises: an effort owner's name and an effort corresponding to the effort owner, a production artifacts link, and an effort owner's point of contact; a y axis vertically displaying all the phases of production in the project's development, wherein the phases of production include one or more selecting from a group consisting of concept development, pre-production, production, post production, manufacturing, distribution, promotion, post-manufacturing, post-distribution and post-promotion; an x axis which is a horizontal axis comprising an arrow of phasetime which is divided into segments that correspond to a duration of each of the production phasetimes on the project, wherein an arrow pointing left indicates past project data, an arrow pointing right indicates future project data, and a clockworks function that tracks both project phasetimes and product content runtimes, thereby a browser is capable of having access to said phasetime macro, micro, and nano views for display which is located within a lower third section of said phasetime matrix through a particular individual arrow of the phasetime clockwork icons representing each particular phase of development of the project; an open phase box indicator having a proportional box size which graphically approximates a duration of the development phasetime's reported start and end dates for the development phasetime reported by the x axis arrow of the phasetime and the y axis phasetime designations, and a shaded phase box inside the open phase box depicting an effort's start and end dates and the phasetime at which the effort occurred; and
interactively processing the phasetime data of said phasetime matrix window segment of said phasetime matrix and generating a phasetime point in phasetime effort window segment, wherein said phasetime point in phasetime effort window segment comprises: a window automatically displaying the efforts of other elements whose efforts occurred within the same phase of development as the owner's effort which appears in an effort display box of the graphically displaying, with links from the other element efforts to the particular element's effort report; a window dynamically displaying efforts of other elements which occurred on the same project within different phases of development which is linked through the open phase box in the phasetime matrix window such that each of the other element efforts is linked to the element's individual effort report; and a window dynamically displaying all the element efforts which occurred on the same project in all the phases of development with phasetime macro, micro, and nano storyline views through the arrows of the phasetime clockworks icons from which a user is capable of having access to a particular selected storyboard beat in the phasetime macro, micro, and nano storyline view.

5. The point in phasetime method, as recited in claim 4, further comprising the steps of: providing a computerized device which scientifically gathering the phasetime data for the elements inputting development event effort.

6. The point in phasetime method, as recited in claim 5, further comprising the steps of: providing the client machine which communicates with the master computer; submitting the macro, the micro and the nano points of a particular effort for the element inputting development event effort to the project for each of the efforts.

7. The point in phasetime method, as recited in claim 6, further comprising the steps of: enabling searching capability of the master computer so that a particular phasetime data is retrievable from the master computer from the client machine.

8. The point in phasetime method, as recited in claim 7, further comprising the steps of: providing a phasetime report generator module to the master computer so that the master computer is dynamically communicated with the client machine.

9. The point in phasetime method, as recited in claim 4, further comprising the step of: displaying the element's phasetime macro, micro, and nano views according to the corresponding storyboard beats in phasetime for past, present, and future projects for a particular element having a production development effort on a published project or on a project with a publication date, whose production data are processed by a storyline architect whose hierarchical and relational storyline data views are mapped, stored by, and accessed through effortology keys by an effortologist who edits effort data per each of the appropriate storyline beats in phasetime rules and procedures, wherein said storyboard beats in phasetime comprises: a header section displaying storyboard attributes including a report name, an effort owner's name, a point in phasetime view being displayed in the storyboard, a project name, and a featured individuals on the project; a center section for displaying the phasetime macro, micro, and nano storyline views, which views of a particular element's effort are accessed through a beats in phasetime storylinevent icon that is processed by the storyline architect, a phasetime macro landscape view that is a storyline product overview whose beats in phasetime associate an element's effort instance to appropriate phasetime macro landscape view attributes, as determined by an effortologist, which are comprised of hi-line micro view data of the element's development event instance, a phasetime micro portrait view that is a storyline product micro sequence whose beats in phasetime associate an element's effort instance to appropriate phasetime micro portrait view attributes which are comprised of hi-line nano view data of the element's development event instance, and a phasetime nano close-up view that is a storyline product nano blueprint whose beats in phasetime link an element's effort instance to appropriate phasetime nano close-up attributes which are comprised of nano view data of each element's development event instance, which are then associated to a storyboard's beats in phasetime storylinevent icon; a lower section displaying: a micro points in phasetime link enabling a user to link to and view people, places, projects, and objects elements who have a macro, micro or nano storyboard beats in phasetime report on the project; a search arrow of phasetime links allowing the user to search the six phases of a project's development, the past, present and future development phases of the published product, and the phasetime macro, micro, and nano attributes for said project; and an effortology key that at least enables the user to select hierarchical and relational storyboard beats in phasetime reports by storylinevents whose storylinefforts and storylinefx have had an effect on the product's storyline, which enables the user to access the story behind the effort and their beats in phasetime for the subject project, and furthermore, whose effortology key also allows said user to alter said storyboard storyline report which includes said storylinevents, storylinefforts, storylinefx, and the story behind the efforts, and view the altered storyline report in the storyboard beats in phasetime.