Exhibit
10.3


 


ASSET
PURCHASE AGREEMENT


 


This
Asset Purchase Agreement (the “Agreement”) is made and entered into this 23rd day of July, 2021 (the “Effective
Date”), by and among Illinois Restaurant Concepts, LLC, an Illinois limited liability company (the “Seller”),
HWL-3 LLLP, a Colorado limited liability limited partnership (“HWL”), Family Dog LLC, a Colorado limited liability
company (“Family Dog” and, together with the Seller and HWL, the “Seller Group”), 1401 Mississippi,
Inc., an Illinois corporation (the “Purchaser”) Big Sky Hospitality Holdings, Inc., a Texas corporation (“Big
Sky”) and RCI Hospitality Holdings, Inc., a Texas corporation (“Rick’s” and, together with the Purchaser
and Big Sky, the “Purchaser Group”). The Seller, Family Dog, HWL, the Purchaser, Big Sky and Rick’s are sometimes
hereinafter collectively referred to as the “Parties” or individually as a “Party.” A reference
to the Seller Group or the Purchaser Group is a reference to each Party that comprises such group.


 


WHEREAS,
the Seller owns and operates an adult entertainment establishment known as Diamond Club St. Louis (the “Business”)
located at 1401 Mississippi Ave., Bay 18, Sauget, IL (the “Premises”);


 


WHEREAS,
HWL owns 90% of the issued and outstanding membership of the Seller;


 


WHEREAS,
Family Dog owns 99.99% of the issued and outstanding partnership interests of HWL;


 


WHEREAS,
Big Sky owns 100% of the issued and outstanding capital stock of Purchaser;


 


WHEREAS,
Rick’s owns 100% of the issued and outstanding capital stock of Big Sky;


 


WHEREAS,
the Purchaser and the Seller desire that the Purchaser purchase and the Seller sell substantially all of the assets owned by the Seller,
which is substantially all of the assets of the Business; and


 


WHEREAS,
the transactions contemplated by this Agreement are part of a series of related transactions by and among HWL, Family Dog, and certain
of their affiliated or related parties, on the one hand, and Ricks and certain of its affiliated parties, on the other hand, as further
described in Section 4.3.


 


NOW,
THEREFORE, in consideration of the premises, the mutual covenants and agreements and the respective representations and warranties
herein contained, and on the terms and subject to the conditions herein set forth, the Parties hereto, intending to be legally bound,
hereby agree as follows:


 




    	 



    	 



    

 


Article
I

PURCHASE AND SALE OF THE ASSETS


 


Section
1.1 Assets of the Seller to be Transferred to Purchaser. On the Closing Date (as defined in Section 4.1 hereof), and subject
to the terms and conditions set forth in this Agreement, the Seller will sell, convey, transfer and assign, or cause to be sold, conveyed,
transferred and assigned to Purchaser free and clear of all liens, claims, equities, charges, options, rights of first refusal, encumbrances
or other restrictions (collectively, the “Encumbrances”), other than Permitted Encumbrances (as defined in Section
5.4), and the Purchaser will acquire from the Seller all of the tangible and intangible assets and personal property of every kind
and description and wherever situated used in the Business, except the Excluded Assets, as defined in Section 1.2, including the
following personal property of the Seller:


 


(a)
all of the tangible and intangible assets and personal properties of every kind and description and wherever situated used in the Business,
including inventories, furniture, fixtures, equipment (including office and kitchen equipment), computers and software, appliances, sign
inserts, sound and lighting and telephone systems not incorporated into the building, telephone numbers, and other personal property
of whatever kind and nature owned or leased by the Seller (subject to Section 1.1(d)), installed, located, situated or used in,
on, or about, or in connection with the operation, use and enjoyment of the Premises and all other items on the subject Premises and
used in connection with the operation of the Business;


 


(b)
all of the Seller’s inventory of supplies, accessories and any and all other items of personal property of whatever nature, including
all alcoholic beverages sold by the Seller in the operation of the Business (the “Inventory”);


 


(c)
all supplies (other than Inventory) and other “consumable supplies” used in connection with the operation of the Business;


 


(d)
all of the Seller’s right, title, and interest, as lessee, of any and all equipment leased by the Seller and located at the Premises
if disclosed by Seller and for which Purchaser agrees to assume payment. The Seller will cancel and/or pay for (i) any equipment lease
that the Purchaser does not elect to assume payment for and the use thereof and (ii) any undisclosed equipment lease;


 


(e)
all right, title, and interest of the Seller to the use of the telephone numbers presently being used in the Business, including all
rotary extensions thereto, and all advertisements in the “Yellow Pages”, “City Directory” and other social media
and digital accounts such as Facebook and Instagram;


 


(f)
copies of the Seller’s lists of suppliers, and any and all of books, records, papers, files, memoranda and other documents relating
to or compiled in connection with the operation of the Business which are requested by Purchaser, other than those assets listed in Section
1.2(i), (the “Records”);


 


(g)
all intellectual property of every kind owned or licensed by the Seller or any rights thereto, including but not limited to the name
“Diamond Club St. Louis” or any derivative, all trademarks, trade names, service marks, patents, copyrights, and trade secrets;


 


(h)
all licenses, rights or ownership interests held by the Seller to universal resource locators (“URLs”) and internet
domain names, all source code and associated files necessary to operate URLs, including but not limited to images, graphics, content
of the web pages, page layouts, scripts, forms and databases, and all goodwill associated with or used in connection with the operation
or business of the URLs and internet domain names;


 




    	Asset Purchase Agreement - Page 2



    	 



    

 


(i)
to the extent transferable, any and all necessary permits and authorizations which are needed to conduct an adult nude or semi-nude entertainment
business serving alcoholic beverages on the Premises which the Seller has the right to transfer and convey, including its sexually oriented
business permit and license and all other licenses, consents, authorizations, accreditations, waivers and approvals (together with all
government filings pertaining thereto), however designated, established, maintained or renewed and issued evidencing or authorizing the
Seller, the Seller’s agent(s) or nominee(s) for the purpose of engaging in the business and/or operation of an adult entertainment
nightclub business, restaurant, bar, lounge, sale of liquor or any other business currently operating or capable of being operated on
the Premises however characterized (collectively the “Permits”).


 


All
of the items set forth in this Section 1.1 are collectively referred to as the “Purchased Assets”. Exhibit
1.1, which will be completed prior to Closing, will list all furniture, fixtures and equipment included within the Purchased Assets.


 


Section
1.2 Excluded Assets. Specifically excluded from the Purchased Assets are (a) the corporate seals, books, accounting records and records
related to corporate governance of the Seller; (b) all the Seller’s bank accounts and all Seller monies (including cash) on hand
as of the Closing; (c) all credit card receipts and ATM purchases from the operation of the Business as of the close of business on the
day of Closing; (d) securities of any type, whether marketable or not; (e) all prepaid expenses, security deposits and tax refunds; (f)
accounts or notes receivable of, or held by, the Seller not generated by the business of the Seller; (g) rights to recovery, offset or
refund of any kind or character, whether with respect to monies owing, insurance policies, taxes paid or otherwise; (h) the Seller’s
rights under or pursuant to this Agreement and the other agreements, documents, certificates and other instruments entered into or delivered
in connection with this Agreement to which the Seller is a party; (i) all business insurance policies of the Seller; and (j) all employee
benefit plans of the Seller (hereinafter collectively referred to as the “Excluded Assets”).


 


Section
1.3 Intent of the Parties. Although the description of the Purchased Assets in Section 1.1 is intended to be complete, in
the event Section 1.1 fails to contain the description of any assets belonging to the Seller which are used in the Business and
are not otherwise an Excluded Asset, such assets will nonetheless be deemed transferred to Purchaser at the Closing.


 




    	Asset Purchase Agreement - Page 3



    	 



    

 


Article
II

LIABILITIES


 


Section
2.1 Excluded Liabilities. Except for the Assumed Liabilities (defined in Section 2.2(b)), Purchaser will have no obligation
and is not assuming, and the Seller will retain, pay, perform, defend and discharge, all of the liabilities and obligations of every
kind whatsoever related or connected to the Purchased Assets or the Business, which liabilities existed, arose, or accrued during the
periods prior to the Closing Date, whether disclosed or undisclosed, known or unknown as of the Closing Date, direct or indirect, absolute
or contingent, secured or unsecured, liquidated or unliquidated, accrued or otherwise, whether liabilities for taxes, liabilities of
creditors, liabilities arising under any existing lease agreement, liabilities arising under any profit sharing, pension or other benefit
under any plan of the Seller, liabilities to any Governmental Authority (as hereinafter defined) or third parties, liabilities assumed
or incurred by the Seller by operation of law or otherwise (collectively, the “Excluded Liabilities”), including,
but not limited to, (a) contractual liabilities arising or accruing from the Seller or the Business or ownership of the Purchased Assets
prior to the Closing Date, (b) any existing litigation against the Seller or the Business, (c) any liability with respect to the Seller’s
or the Business or ownership of any of the Purchased Assets, which liabilities existed, arose, or accrued during the period prior to
the Closing Date, (d) any taxes owing by the Seller for taxable periods or portions of taxable periods ending before the Closing Date,
whether related to the Business, the Purchased Assets or otherwise, and any liens on the Purchased Assets relating to any such taxes,
and (e) any litigation, suit, action, proceeding, claim or investigation against Purchaser Indemnitees (as hereinafter defined in Section
11.1) which arises from or which is based upon or pertaining to the Seller Group’s conduct or the operation of the Business
prior to the Closing Date, including to any claim by any individual or Governmental Authority that the Seller misclassified any entertainers.


 


Section
2.2 Assumed Liabilities. Upon the terms and subject to the conditions of this Agreement, Purchaser agrees, effective at the Closing,
to assume and agrees to pay, perform and discharge only:


 


(a)
the liabilities and obligations related or connected to the Purchased Assets arising or accruing after the Closing, other than liabilities
arising out of a breach of this Agreement by the Seller Group, including (i) contractual liabilities arising from the Seller’s
ownership of the Purchased Assets on or after the Closing Date (provided each such contractual liability is created or assumed by the
Purchaser, subject to subsection (b) below), (ii) any liability resulting from the ownership of any of the Purchased Assets that occurs
subsequent to the Closing, (iii) any taxes for any portion of any taxable periods or portions of taxable periods ending subsequent to
the Closing, related to the Purchased Assets, and any liens on the Purchased Assets relating to any such taxes accruing during the period
subsequent to the Closing, and (iv) any litigation, suit, action, proceeding, claim or investigation by any individual or Governmental
Authority alleging that, during any period after the Closing, Purchaser, through its operation of the Business after the Closing, misclassified
entertainers; and


 


(b)
the liabilities arising on or after the Closing Date under the contracts set forth in Schedule 2.2, which are assumed in writing
by Purchaser (the liabilities and obligation set forth in subsections (a) and (b) are collectively, the “Assumed Liabilities”).


 


Section
2.3 Taxes.


 


(a)
All transfer, documentary, sales, use, stamp, registration, and other such taxes, and all conveyance fees, recording charges and other
fees and charges (including any penalties and interest) incurred in connection with the consummation of the transactions contemplated
by this Agreement shall be borne 50% by the Seller Group and 50% by the Purchaser Group.


 




    	Asset Purchase Agreement - Page 4



    	 



    

 


(b)
After the Closing, each Party shall promptly notify the other Parties of any pending or threatened audit or assessment, suit, proposed
adjustment, deficiency, dispute, or judicial proceeding or similar claim relating to taxes (a “Tax Claim”) with respect
to Losses for which another Party could be liable under this Agreement. The Seller Group shall have a right to control, at its own cost,
without affecting its or any other Person’s rights to indemnification under this Agreement, the defense of all Tax Claims relating
to relating to the Business, the Purchased Assets, or the transferring employees for any tax period ending on or before the Closing Date;
provided, that the Seller Group shall not settle any Tax Claim relating to such period that will in any way affect the taxes in
a tax period ending after the Closing Date without the prior written consent of Purchaser (which may not be unreasonably withheld, conditioned,
or delayed). Any such liability will be an Excluded Liability.


 


Article
III

PURCHASE PRICE FOR

THE PURCHASED ASSETS


 


Purchase
Price. The Purchaser will pay to the Seller for all of the Purchased Assets a total purchase price of $5,800,000.00 (the “Purchase
Price”), which will be payable at the Closing as follows:


 


(a)
$2,008,483.53 payable by cashier’s check, certified funds, or wire transfer of immediately available funds at the Closing;


 


(b)
A 10 Year Note (defined in Section 4.3(a)(iii)) in the initial principal amount of $1,127,208.48;


 


(c)
A 20 Year Note (defined in Section 4.3(a)(iii)) in the initial principal amount of $819,787.99; and


 


(d)
the issuance and delivery of 30,742 Rick’s Shares (defined in Section 4.3(a)(iii)), which may be issued direct to, or transferred
after the Closing to, HWL or Family Dog.


 


Article
IV

CLOSING


 


Section
4.1 The Closing. The closing (the “Closing”) of the transactions contemplated by this Agreement will take place
as soon as practicable, but in no event later than five business days after the satisfaction or waiver of the conditions set forth in
Articles VIII and IX (excluding conditions that, by their terms, cannot be satisfied until the Closing, but subject to
satisfaction or waiver of those conditions), or on such other date as the Parties may mutually agree in writing (the “Closing
Date”); notwithstanding the foregoing, the Closing must occur as part of the First Closing (defined in Section 4.3(a)(v)) or
the First Closing shall have already occurred. The Closing will take place at the office of Fairfield and Woods, P.C., 1801 California
Street, Suite 2600, Denver, Colorado 80202, or at such other place as agreed upon among the Parties, or by electronic communications,
including e-mail, portable document format, or facsimile, as the Parties may agree, on the Closing Date. The effective time of the Closing
shall be deemed to be 12:01 a.m. on the Closing Date.


 




    	Asset Purchase Agreement - Page 5



    	 



    

 


Section
4.2 Delivery of Documents at Closing. At the Closing:


 


(a)
the Seller will deliver to the Purchaser:


 


(i)
a bill of sale, in a form agreed to by the Parties, executed by the Seller;


 


(ii)
an assignment and assumption agreement, in a form agreed to by the Parties (the “Assignment and Assumption Agreement”),
executed by the Seller;


 


(iii)
a non-compete agreement, in a form agreed to by the Parties (the “Non-Compete Agreement”), executed by Troy Lowrie
(“Lowrie”);


 


(iv)
a lock-up/leak-out agreement, in a form agreed to by the Parties (a “Lock-up/Leak-Out Agreement”), executed by HWL,
Family Dog, and each equity owner of Family Dog who will receive 12,000 or more Rick’s Shares (each, a “Shareholder”);


 


(v)
either:


 


(1)
an executed assignment of the Existing Lease (defined in Section 5.16) consistent with Section 9.16, with the consent of
the owner and lessor of the Premises, in a form agreed to by the Parties; or


 


(2)
in the event of a New Lease (defined in Section 9.16), an agreement terminating the Existing Lease, in a form agreed to by the
Parties, executed by the Seller and owner and lessor of the Premises;


 


(vi)
a security agreement, in a form agreed to by the Parties (the “Security Agreement”), executed by HWL and Family Dog;
and


 


(vii)
the various certificates, instruments, and documents (and will take the required actions) referred to in Article IX; and


 


(b)
the Purchaser will deliver to the Seller:


 


(i)
the Assignment and Assumption Agreement executed by Purchaser;


 


(ii)
the Non-Compete Agreement executed by Rick’s;


 


(iii)
the Lock-up/Leak-Out Agreement executed by Rick’s;


 


(iv)
the Purchase Price in accordance with Article III, including the Club Notes and issuance and delivery of the Rick’s Shares;


 




    	Asset Purchase Agreement - Page 6



    	 



    

 


(v)
the executed Guaranty Agreement of Rick’s of the Club Notes (the “Rick’s Guaranty”);


 


(vi)
the Security Agreement executed by the Purchaser; and


 


(vii)
the various certificates, instruments, and documents (and will take the required actions) referred to in Article VIII.


 


Section
4.3 Related Transactions. The transactions contemplated by this Agreement are part of series of related transactions by and among
certain of the Parties and certain affiliated and related parties (the “Related Transaction Parties”). The Related
Transaction Parties intend and will use commercially reasonable efforts to cause the transactions described in this Section 4.3
(collectively, the “Related Transactions”) to close as described in this Section 4.3.


 


(a)
Sale of the Affiliated Clubs.


 


(i)
The Parties intend that each affiliated club seller, as set forth in Exhibit 4.3(a) (an “Affiliated Club Seller”),
will sell substantially all of its tangible and intangible assets and personal property (each, a “Club Transaction”)
to a subsidiary of Rick’s (an “Affiliated Club Purchaser”) for the purchase price identified on Exhibit 4.3(a)
pursuant to a definitive asset purchase agreement with provisions substantially similar to this Agreement (each, a “Definitive
Agreement”).


 


(ii)
For clarity, (1) the Seller under this Agreement is an Affiliated Club Seller, (2) the transactions contemplated by this Agreement constitute
a Club Transaction, and (3) this Agreement is a Definitive Agreement.


 


(iii)
The aggregate purchase price to be paid by Rick’s and the Affiliated Club Purchasers to the Affiliated Club Sellers from the closing
of all the Club Transactions is $56,600,000, payable as follows: (1) $19,600,000 payable by cashier’s check, certified funds, or
wire transfer; (2) $11,000,000 evidenced by ten-year secured promissory notes, bearing interest at 6% per annum, payable, in arrears,
in one hundred twenty (120) equal monthly payments of principal and interest (each, a “10 Year Note”); (3) $8,000,000
evidenced by twenty-year secured promissory notes, bearing interest at 6% per annum, payable, in arrears, in two hundred forty (240)
equal monthly payments of principal and interest (each, a “20 Year Note” and, together with the 10 Year Notes, the
“Club Notes”); and (4) the issuance of 300,000 shares of restricted common stock, par value $0.01 of Rick’s,
based on a per share price of $60.00 per share (the “Rick’s Shares”); with each type of consideration under
subsections (1), (2), (3) and (4) above to be paid pro-rata based on the purchase price for each Club Transaction.


 


(iv)
Rick’s and the Affiliated Club Purchaser shall issue the Rick’s Shares and the Club Notes directly to HWL or Family Dog (as
directed by the Seller Group), unless otherwise directly by the Seller Group. The Club Notes and the Rick’s Guaranty shall be in
the form agreed to by the Parties.


 




    	Asset Purchase Agreement - Page 7



    	 



    

 


(v)
The Related Transaction Parties desire to close all the Club Transactions on the same closing date, but recognize that such a coordinated
closing is unlikely due to various requirements, including liquor licensing, that are not entirely within such parties’ control.
Therefore, the Related Transaction Parties anticipate and intend to close at least six of the nine Club Transactions and the purchase
of substantially all of the assets of OG1, LLC, an Unaffiliated Club as referred to and defined in Section 9.15 hereof, on the
first such closing (the “First Closing”) and to close the remaining Club Transactions as soon as practicable thereafter.


 


(b)
Sale of the Real Property. At the First Closing, and pursuant to one or more definitive purchase and sale agreements, the appropriate
parties shall close on the purchase and sale of six parcels of real property from certain real estate sellers to RCI Holdings, Inc.,
a Texas corporation wholly owned by Ricks, all as identified and for the aggregate purchase prices set forth on Exhibit 4.3(b).
The real estate sellers will sell, transfer, convey and deliver by warranty deed (or such other legal conveyance document) the real estate
properties set forth beside the real estate sellers name on Exhibit 4.3(b), which warranty deeds will convey good and marketable
title to the real properties to RCI Holdings, Inc. free and clear of all liens, claims and encumbrances, subject only to liens created
as part of the purchase of the real property (the “Real Estate Transaction”).


 


(c)
Sale of Intellectual Property. At the First Closing, and pursuant to a definitive asset purchase agreement, the appropriate parties
shall close on the sale of substantially all of the assets of Club Licensing, LLC, a Colorado limited liability company (“Club
Licensing”), to a wholly owned subsidiary of Rick’s for a purchase price of $13,000,000. The assets of Club Licensing
include substantially all of the intellectual property used in the adult entertainment establishment businesses owned and operated by
the Affiliated Club Sellers (the “IP Transaction”).


 


Article
V

REPRESENTATIONS AND WARRANTIES

OF SELLER GROUP


 


Except
as set forth in the Disclosure Schedules accompanying this Agreement (each a “Schedule” and collectively the “Schedules”),
the Seller Group, jointly and severally, hereby represents and warrants to the Purchaser Group the following as of the Effective Date:


 


Section
5.1 Organization, Good Standing and Qualification of the Seller Group.


 


(a)
The Seller is an Illinois limited liability company duly organized and validly existing and in good standing under the laws of the state
of Illinois, has all requisite power and authority to carry on its business, and is duly qualified to transact business and is in good
standing in all jurisdictions where its ownership, lease or operation of property or the conduct of its business requires such qualification,
except where the failure to do so would not have a material adverse effect to the Seller.


 




    	Asset Purchase Agreement - Page 8



    	 



    

 


(b)
HWL is a Colorado limited liability limited partnership duly organized and validly existing and in good standing under the laws of the
state of Colorado, has all requisite power and authority to carry on its business, and is duly qualified to transact business and is
in good standing in all jurisdictions where its ownership, lease or operation of property or the conduct of its business requires such
qualification, except where the failure to do so would not have a material adverse effect to HWL.


 


(c)
Family Dog is a Colorado limited liability company duly organized and validly existing and in good standing under the laws of the state
of Colorado, has all requisite power and authority to carry on its business, and is duly qualified to transact business and is in good
standing in all jurisdictions where its ownership, lease or operation of property or the conduct of its business requires such qualification,
except where the failure to do so would not have a material adverse effect to Family Dog.


 


Section
5.2 Ownership of the Seller and HWL.


 


(a)
HWL owns 90% and Johan Van Baal owns 10% of the issued and outstanding membership interests of the Seller, which membership interests
are owned free and clear of any liens, claims, equities, charges, options, rights of first refusal or encumbrances. There is no other
class of stock authorized or issued by the Seller.


 


(b)
Family Dog owns substantially all of the issued and outstanding partnership interests in HWL, which interests are owned free and clear
of any liens, claims, equities, charges, options, rights of first refusal or encumbrances.


 


Section
5.3 Subsidiaries. The Seller does not own any subsidiaries.


 


Section
5.4 Ownership of the Purchased Assets. The Seller owns all of the Purchased Assets free and clear of any liens, claims, equities,
charges, options, rights of first refusal, or encumbrances, other than Permitted Encumbrances. The Seller has the unrestricted right
and power to transfer, convey and deliver full ownership of the Purchased Assets without the consent or agreement of any other person
and without any designation, declaration or filing with any Governmental Authority. Upon the transfer of the Purchased Assets to Purchaser
as contemplated herein, Purchaser will receive title thereto, free and clear of any Encumbrances other than Permitted Encumbrances. For
purposes of this Agreement, “Permitted Encumbrances” means (a) liens for taxes, assessments or government charges
not yet due and payable or the amount or validity of which is being contested in good faith by appropriate proceedings and which are
subject to reasonable reserves, all as listed on Schedule 5.4, attached hereto; and (b) any Encumbrances contemplated under the
Club Notes and Security Agreement in favor of the Seller, HWL, and Family Dog.


 


Section
5.5 Authorization. All action on the part of the Seller Group necessary for the authorization, execution, delivery and performance
of this Agreement and all documents related thereto to consummate the transactions contemplated herein have been taken by the Seller
Group or will be taken prior to the Closing Date. The Seller Group has the requisite power and authority to execute and deliver this
Agreement and to perform their obligations hereunder and to consummate the transactions contemplated hereby. This Agreement, when duly
executed and delivered in accordance with its terms, will constitute a valid and binding obligation of the Seller Group, enforceable
against the Seller Group in accordance with its terms, except as may be limited by bankruptcy, insolvency, reorganization, and other
similar laws of general application relating to or affecting creditors’ rights and to general equitable principles.


 




    	Asset Purchase Agreement - Page 9



    	 



    

 


Section
5.6 Acquisition of Stock for Investment.


 


(a)
The Seller Group understands that the issuance of the Rick’s Shares (as referenced in Article III herein) will not have
been registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws,
and accordingly, are restricted securities, and the Seller Group’s present intention is to receive and hold the Rick’s Shares
for investment only and not with a view to the distribution or resale thereof.


 


(b)
Additionally, the Seller Group understands that any sale of any of the Rick’s Shares issued under current law, will require either
(i) the registration of the Rick’s Shares under the Securities Act and applicable state securities laws; (ii) compliance with Rule
144 under the Securities Act; or (iii) the availability of an exemption from the registration requirements of the Securities Act and
applicable state securities laws.


 


(c)
The Seller Group acknowledges and represents that they are Accredited Investors as that term is defined in Rule 5.01(a) of Regulation
D promulgated under the Securities Act.


 


(d)
To assist in implementing the above provisions, the Seller Group hereby consents to the placement of the legend set forth below, or a
substantially similar legend, on all certificates representing ownership of the Rick’s Shares acquired hereby until the Rick’s
Shares have been sold, transferred, or otherwise disposed of, pursuant to the requirements hereof. The legend shall read substantially
as follows:


 


THESE
SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES ACTS. THESE SECURITIES
HAVE BEEN ACQUIRED FOR INVESTMENT, ARE RESTRICTED AS TO TRANSFERABILITY, AND MAY NOT BE SOLD, HYPOTHECATED, OR OTHERWISE TRANSFERRED
WITHOUT COMPLIANCE WITH THE REGISTRATION AND QUALIFICATION PROVISIONS OF APPLICABLE FEDERAL AND STATE SECURITIES LAWS OR APPLICABLE EXEMPTIONS
THEREFROM.


 


(e)
The Seller Group understands and agrees that Rick’s may notify its transfer agent of the Lock-Up/Leak-Out Agreements and the limitation
on the number of Rick’s Shares that may be sold in any given month in accordance with the terms and conditions of the Lock-Up/Leak-Out
Agreement.


 




    	Asset Purchase Agreement - Page 10



    	 



    

 


Section
5.7 The Seller Group’s Access to Information. The Seller Group hereby confirms and represent that they: (a) have received (i)
a copy of Rick’s Form 10-K filed with the Securities and Exchange Commission (the “SEC”) for the year ended
September 30, 2020, and a copy of Rick’s Form 10-Q’s for the quarters ended December 31, 2020 and March 31, 2021, as filed
with the SEC; (ii) a copy of Rick’s Form 14A filed with the SEC on July 31, 2020; (iii) a copy of Rick’s Form S-3 filed with
the SEC on May 14, 2021, which went Effective on June 3, 2021; (iv) a copy of the Form 8-K’s filed with the SEC on October 8, 2020,
November 19, 2020, December 16, 2020, January 12, 2021, February 10, 2021, May 10, 2021, May 20, 2021, June 6, 2021, July 2, 2021, July
8, 2021 and July 15, 2021; (b) have been afforded the opportunity to ask questions of and receive answers from representatives of Rick’s
concerning the business and financial condition, properties, operations and prospects of Rick’s; (c) have such knowledge and experience
in financial and business matters so as to be capable of evaluating the relative merits and risks of the transactions contemplated hereby;
(d) have had an opportunity to engage and is represented by an attorney of his choice; (e) have had an opportunity to negotiate the terms
and conditions of this Agreement; (f) have been given adequate time to evaluate the merits and risks of the transactions contemplated
hereby; and (g) have been provided with and given an opportunity to review all current information about Rick’s.


 


Section
5.8 No Breaches or Defaults. Except as shown on Schedule 5.8, the execution, delivery, and performance of this Agreement by
the Seller Group does not: (a) conflict with, violate, or constitute a breach of or a default under any other outstanding agreements
or the charter or bylaws of any member of the Seller Group; (b) result in the creation or imposition of any lien, claim, or encumbrance
of any kind upon the Purchased Assets other than as contemplated herein; (c) conflict with or result in a breach or violation of, or
default under, or give rise to any right of acceleration or termination of, any of the terms, conditions or provisions of any note, bond,
lease, license, agreement or other instrument or obligation to which any member of the Seller Group is a party of by which the Seller
Group’s assets or properties are bound; or (d) require any material authorization, consent, approval, exemption, or other action
by or filing with any third party or Governmental Authority (as defined below) under any provision of: (i) any applicable Legal Requirement
(as defined below), or (ii) any credit or loan agreement, promissory note, or any other agreement or instrument to which the Seller Group
is a party or by which the Purchased Assets may be bound or affected. For purposes of this Agreement, “Governmental Authority”
means any foreign governmental authority, the United States of America, any state of the United States, and any political subdivision
of any of the foregoing, and any agency, department, commission, board, bureau, court, or similar entity, having jurisdiction over the
parties hereto or their respective assets or properties. For purposes of this Agreement, “Legal Requirement” means
any law, statute, ordinance, rule, code, regulation, administrative order, injunction, decree, order or judgment (or interpretation of
any of the foregoing) of, and the terms of any license or permit issued by, any Governmental Authority.


 


Section
5.9 Consents. Subject to the procurement of the approvals, consents, and other authorizations described in Schedule 5.9, no
permit, consent, approval or authorization of, or designation, declaration or filing with, any Governmental Authority or any other person
or entity is required on the part of the Seller Group in connection with the execution and delivery by the Seller Group of this Agreement
or the consummation and performance of the transactions contemplated hereby.


 




    	Asset Purchase Agreement - Page 11



    	 



    

 


Section
5.10 Pending Claims. Except as set forth in Schedule 5.10, there is no claim, suit, arbitration, investigation, action, litigation
or other proceeding, whether judicial, administrative or otherwise, now pending or threatened against the Seller Group before any court,
arbitration, administrative or regulatory body or any Governmental Authority or the sale by the Seller to the Purchaser of the Purchased
Assets, and there is no basis known to the Seller Group for any such action. No litigation is pending or threatened against the Seller
Group, which seeks to restrain or enjoin the execution and delivery of this Agreement or any of the documents referred to herein or the
consummation of any of the transactions contemplated thereby or hereby. The Seller Group is not subject to any judicial injunction or
mandate or any quasi-judicial or administrative order or restriction directed to or against them or which would reasonably be expected
to materially and adversely affect the Seller Group, the Purchased Assets, or the Business.


 


Section
5.11 Taxes. The Seller Group has timely and accurately prepared and filed all federal, state, foreign, and local tax returns and
reports required to be filed prior to the required dates to be filed by the Seller Group and has timely paid all taxes shown on such
returns as owed for the periods of such returns, including all sales and use taxes and withholding or other payroll related taxes shown
on such returns. The Seller Group is not delinquent in the payment of any tax or governmental charge of any nature. There is no liability
for any tax to be imposed by any taxing authorities upon the Seller Group or the Purchased Assets as of the date of this Agreement and
as of the Closing that is not adequately provided for. There are no tax Encumbrances on the assets of the Seller. No assessments or notices
of deficiency or other communications have been received by the Seller Group with respect to any tax return of the Seller which has not
been paid, discharged or fully reserved against and no amendments or applications for refund have been filed or are planned with respect
to any such return. Except as shown on Schedule 5.11, none of the federal, state, foreign and local tax returns of the Seller
have been audited by any taxing authority and there are no actions, suits, proceedings, audits, investigations or claims pending. To
the knowledge of the Seller Group, there are no additional assessments, adjustments, or contingent tax liability (whether federal or
state) of any nature whatsoever, whether pending or threatened against the Seller for any period, nor of any basis for any such assessments,
adjustment or contingency in the past five years. There are no agreements between the Seller Group and any taxing authority, including,
without limitation, the Internal Revenue Service, waiving or extending any statute of limitations with respect to any tax return.


 


Section
5.12 Financial Statements. The Seller has or will deliver to the Purchaser the Seller’s year-end unaudited Finance Statements
as of and for the years ended December 31, 2019 and December 31, 2020, and unaudited Balance Sheets of the Seller as of June 30, 2021,
together with the related unaudited Statements of Income for the periods then ended (hereinafter referred to as the “Financial
Statements”). Such Financial Statements are in accordance with the books and records of the Seller and fairly represent in
all material respects the financial position of the Seller and the results of operations and changes in financial position of the Seller
as of the dates and for the periods indicated, in each case in conformity with the Seller’s historical accounting practices applied
on a consistent basis. Except as disclosed on Schedule 5.12 and except as, and to the extent reflected or reserved against in
the Financial Statements, the Seller, as of the date of the Financial Statements, has no material liability or obligation of any nature
required to be disclosed in a balance sheet in accordance with generally accepted accounting principles.


 


Section
5.13 No Material Adverse Change. Since June 30, 2021, the Seller has conducted its business in the ordinary course, consistent with
past practice, and, except as disclosed on Schedule 5.13, there has been no (a) change that has had or would reasonably be expected
to have a material adverse effect upon the assets or business or the financial condition or other operations of the Seller; (b) acquisition
or disposition of any material asset by the Seller or any contract or arrangement therefore, otherwise then for fair value in the ordinary
course of business; (c) material change in the Seller’s accounting principles, practices or methods; (d) incurrence of any material
indebtedness or lending of money to any person or entity; (e) acceleration, termination, modification or cancellation of any agreement,
contract, lease or license (or series of related agreements, contracts, leases or licenses) involving more than $10,000 to which the
Seller is a party; or (f) delay or postponement in the payment of any accounts payable or other liabilities.


 




    	Asset Purchase Agreement - Page 12



    	 



    

 


Section
5.14 Labor Matters. The Seller is not a party or otherwise subject to any collective bargaining agreement with any labor union or
association. There are no discussions, negotiations, demands or proposals that are pending or have been conducted or made with or by
any labor union or association, and there are not pending or threatened against the Seller any labor disputes, strikes or work stoppages.
The Seller is in compliance with all federal and state laws respecting employment and employment practices, terms and conditions of employment
and wages and hours, and is not engaged in any unfair labor practices. The Seller is not a party to any written or oral contract, agreement
or understanding for the employment of any entertainer with the Seller. There are no unpaid wages, bonuses, retention payments, change
in control payments, commissions, social insurance, or housing fund payments due to or on behalf of any employee or service provider
of the Seller, or contributions or payments due to any Seller benefit plan or any Governmental Authority, except for amounts accrued
in the ordinary course of business in respect of the current pay period. All management level Seller personnel are employed at will and
their employment or engagement may be terminated at will.


 


Section
5.15 Compliance with Laws. To the knowledge of the Seller Group, the Seller is, and at all times prior to the date hereof, has been
in compliance in all material respects with all statutes, orders, rules, ordinances and regulations applicable to it or to the ownership
of its assets or the operation of its businesses. None of the Seller Group has received any written order or written notice of any such
violation or claim of violation of any such statute, order, rule, ordinance or regulation by the Seller. The Seller owns, holds, possesses
or lawfully uses in the operation of its business all Permits and licenses which are in any manner necessary or required for it to conduct
its operation and business as now being conducted. Schedule 5.15 sets forth a list of all licenses and Permits held by the Seller
used in the operation of the Business, all of which are in good standing and will be in effect as of the Closing Date. No material record
violations exist in respect of any such Permit and no investigation or proceeding is pending or threatened, that would reasonably be
expected to result in the suspension, revocation, modification, non-renewal limitation or restriction of any such Permit.


 


Section
5.16 Contracts and Leases. Except as shown on Schedule 5.16, the Seller does not (a) have any leases of personal property
relating to the Purchased Assets, whether as lessor or lessee; (b) have any current performer lease agreements or other similar obligations
with entertainers; (c) have any contractual or other obligations relating to the Purchased Assets, whether written or oral; and (d) have,
and has not given, any power of attorney to any person or organization for any purpose relating to the Purchased Assets or the Business.
The Seller operates its adult entertainment establishment located at the Premises under an existing lease agreement (“Existing
Lease”), which Existing Lease will either be (i) assigned to the Purchaser with the consent of the landlord and the Purchaser
or (ii) terminated if a New Lease (defined in Section 9.16) is entered into between the landlord and the Purchaser as of the Closing
Date. The Seller will make available to Purchaser prior to the Closing Date each and every written contract or lease relating to the
Purchased Assets of the Seller to which it is subject or is a party or a beneficiary. Such contracts, leases or other documents are valid
and in full force and effect according to their terms and constitute legal, valid and binding obligations of the Seller and the other
respective parties thereto and are enforceable in accordance with their terms, except as may be limited by bankruptcy, insolvency, reorganization,
and other similar laws of general application relating to or affecting creditors’ rights and to general equitable principles. There
are no defaults or breaches under such contracts, leases or other documents or of any pending or threatened claims under any such contracts,
leases or other documents.


 




    	Asset Purchase Agreement - Page 13



    	 



    

 


Section
5.17 No Pending Transactions. Except for the transactions contemplated by this Agreement and the Related Transactions contemplated
in Section 4.3 herein, the Seller is not a party to or bound by or the subject of any agreement, undertaking, commitment or discussions
or negotiations with any person that would reasonably be expected to result in: (a) the sale, merger, consolidation or recapitalization
of the Seller; (b) the sale of any of the Purchased Assets of the Seller (other than in the ordinary course of its business); (c) the
sale of any outstanding capital stock of the Seller; (d) the acquisition by the Seller of any operating business or the capital stock
of any other person or entity; (e) the borrowing of money; (f) any agreement with any of the respective officers, managers or affiliates
of the Seller; or (g) the expenditure of more than $10,000 or the performance by the Seller extending for a period more than one year
from the date hereof.


 


Section
5.18 Material Agreements; Action. Except as shown on Schedule 5.18 and except for the transactions contemplated by this Agreement
and the Related Transaction contemplated in Section 4.3 herein, there are no contracts, agreements, commitments, understandings
or proposed transactions, whether written or oral, to which the Seller is a party or by which it is bound that involve or relate to (a)
any of the respective officers, directors, stockholder or partners of the Seller or (b) covenants of HWL or the Seller not to compete
in any line of business or with any person in any geographical area or covenants of any other person not to compete with the Seller in
any line of business or in any geographical area.


 


Section
5.19 Environmental Matters. The Business has been conducted in compliance with all Environmental Laws (as hereinafter defined), except
for any such instance of non-compliance that would not, individually or in the aggregate, reasonably be expected to have a material adverse
effect on the Business. The Seller is in compliance with all Permits required under applicable Environmental Laws, except where the absence
of, or the failure to be in compliance with, any such Permit would not, individually or in the aggregate, reasonably be expected to have
a material adverse effect on the Business. There are no written claims, notices of violation or any other actions, investigations or
proceedings pending or threatened against the Seller alleging violations of or liability under any Environmental Law. There has been
no release of Hazardous Materials at, on, under or from the property currently or formerly owned, leased or operated by the Seller, and
no property currently or formerly owned, leased, or operated by the Seller, has been contaminated by the Seller or to the knowledge of
the Seller Group by any third-party, with any Hazardous Materials and no third-party site has been contaminated by the Seller. The Seller
is not subject to any order, decree, injunction or other agreement with any Governmental Authority or any indemnity or other agreement
with any other Person relating to liability under any Environmental Law. “Environmental Laws” means the Comprehensive
Environmental Response, Compensation and Liability Act, 42 U.S.C. § 9601 et seq., the Resource Conservation and Recovery
Act, 42 U.S.C. § 1201 et seq., the Clean Water Act, 33 U.S.C. § 1321 et seq., the Clean Air Act, 42 U.S.C. §
7401 et seq., and any other federal, state, local or other governmental statute, regulation, law or ordinance dealing with the
protection of human health, natural resources or the environment. “Hazardous Materials” means any substance, material
or waste that is listed, classified or regulated by a Governmental Authority as a “toxic substance”, “hazardous substance”,
“solid waste” or “hazardous material” or words of similar meaning or effect or otherwise regulated for potentially
harmful effects to human health or the environment by any Governmental Authority, including petroleum and petroleum products.


 




    	Asset Purchase Agreement - Page 14



    	 



    

 


Section
5.20 Insurance Policies. Copies of all insurance policies maintained by the Seller Group relating to the operation of the Business
have been or will be delivered or made available to Purchaser. All such insurance policies are in full force and effect and all premiums
due thereon have been paid and will be paid through the Closing.


 


Section
5.21 No Default. The Seller Group is not in default under any term or condition of any instrument evidencing, creating, or securing
any indebtedness of the Seller, under any other contract, lease, agreement, commitment or undertaking to which the Seller is a party
or by which it or its assets or properties are bound.


 


Section
5.22 Books and Records. The books of account, minute books, stock record books and other records of the Seller, all of which have
been made available to Purchaser, are accurate and complete in all material respects and have been maintained in accordance with sound
business practices.


 


Section
5.23 Certificates. All certificates of occupancy, licenses, permits, authorizations and approvals required by law or by any Governmental
Authority having jurisdiction over the Premises have been obtained and are in full force and effect.


 


Section
5.24 Brokerage Commission. No broker or finder has acted on behalf of the Seller in connection with this Agreement or in the transactions
contemplated hereby and no person is entitled to any brokerage or finder’s fee or compensation in respect thereto based in any
way on agreements, arrangements or understandings made by or on behalf of the Seller Group.


 


Article
VI

REPRESENTATIONS AND WARRANTIES

OF PURCHASER GROUP


 


The
Purchaser Group hereby jointly and severally represents and warrants to the Seller Group as follows:


 


Section
6.1 Organization, Good Standing and Qualification of the Purchaser Group.


 


(a)
The Purchaser (i) is an entity duly organized, validly existing and in good standing under the laws of the state of Illinois, (ii) has
all requisite power and authority to carry on its business, and (iii) is duly qualified to transact business and is in good standing
in all jurisdictions where its ownership, lease or operation of property or the conduct of its business requires such qualification,
except where the failure to do so would not have a material adverse effect to the Purchaser.


 




    	Asset Purchase Agreement - Page 15



    	 



    

 


(b)
Rick’s (i) is an entity duly organized, validly existing and in good standing under the laws of the state of Texas, (ii) has all
requisite power and authority to carry on its business, and (iii) is duly qualified to transact business and is in good standing in all
jurisdictions where its ownership, lease or operation of property or the conduct of its business requires such qualification, except
where the failure to do so would not have a material adverse effect to Rick’s.


 


(c)
Big Sky (i) is an entity duly organized under the laws of the state of Texas, (ii) has all requisite power and authority to carry on
its business, and (iii) is duly qualified to transact business and is in good standing in all jurisdictions where its ownership, lease
or operation of property or the conduct of its business requires such qualification, except where the failure to do so would not have
a material adverse effect to Big Sky.


 


Section
6.2 Authorization. All action on the part of the Purchaser Group necessary for the authorization, execution, delivery and performance
of this Agreement and all documents related to consummate the transactions contemplated herein has been taken by each member of the Purchaser
Group or will be taken prior to the Closing Date. The Purchaser Group has the requisite power and authority to execute and deliver this
Agreement and to perform its obligations hereunder and to consummate the transactions contemplated hereby. This Agreement, when duly
executed and delivered in accordance with its terms, will constitute a valid and binding obligation of the Purchaser Group, enforceable
against the Purchaser Group in accordance with its terms, except as may be limited by bankruptcy, insolvency, reorganization, and other
similar laws of general application relating to or affecting creditors’ rights and to general equitable principles.


 


Section
6.3 No Breaches or Defaults. The execution, delivery, and performance of this Agreement by the Purchaser Group does not: (a) conflict
with, violate, or constitute a breach of or a default under or (b) require any authorization, consent, approval, exemption, or other
action by or filing with any third party or Governmental Authority under any provision of: (i) any applicable Legal Requirement, or (ii)
any credit or loan agreement, promissory note, or any other agreement or instrument to which any member of the Purchaser Group is a party.


 


Section
6.4 Consents. No permit, consent, approval or authorization of, or designation, declaration or filing with, any Governmental Authority
or any other person or entity is required on the part of any member of the Purchaser Group in connection with the execution and delivery
by each member of the Purchaser Group of this Agreement or the consummation and performance of the transactions contemplated hereby.


 


Section
6.5 Brokerage Commission. No broker or finder has acted on behalf of the Purchaser Group in connection with this Agreement or in
the transactions contemplated hereby and no person is entitled to any brokerage or finder’s fee or compensation in respect thereto
based in any way on agreements, arrangements or understandings made by or on behalf of the Purchaser Group.


 


Section
6.6 Valid Issuance of Shares. The Rick’s Shares, when issued, sold, and delivered in accordance with the terms and for the
consideration set forth in this Agreement, will be validly issued, fully paid, and nonassessable and free of restrictions on transfer
other than restrictions on transfer under the Lock-Up/Leak-Out Agreement and applicable state and federal securities laws. Assuming the
accuracy of the representations of the Seller Group in Sections 5.6 and 5.7, the Rick’s Shares will be issued in compliance with
all applicable federal and state securities laws.


 




    	Asset Purchase Agreement - Page 16



    	 



    

 


Section
6.7 Review of Affiliated Club Sellers’ Financials. In reviewing the Seller’s Financial Statements, and the other similar
financial statements of the Affiliated Club Sellers, the Purchaser Group has used accounting principles generally accepted in the United
States and has conducted its review in good faith.


 


Article
VII

Pre-CLOSING COVENANTS


 


Section
7.1 Stand Still. To induce Purchaser Group to proceed with this Agreement, the Seller Group agree that until the Closing Date or
the termination of this Agreement, whichever is earlier, none of the Seller Group or their affiliates, representatives, or agents (collectively,
“Agents”), shall directly or indirectly: (a) solicit, encourage, initiate, accept, support, approve or participate
in any negotiations or discussions with respect to any Acquisition Proposal (as hereinafter defined); (b) disclose any information not
customarily disclosed in the ordinary course to any third party concerning the Seller Group and which the Seller Group believes or should
reasonably know could be used for the purposes of formulating any offer, indication of interest, or proposal for an Acquisition Proposal;
(c) assist, cooperate with, facilitate or encourage any third party to make any offer, indication of interest or proposal for an Acquisition
Proposal (as defined below); (d) execute or agree to execute or enter into a contract, arrangement, or understanding regarding any Acquisition
Proposal; (e) grant any waiver or release under any standstill or similar agreement with respect to any class of equity securities of
the Seller Group; or (f) authorize or permit any of the Seller Group’s Agents to take any such action or other actions as would
adversely affect the Purchaser Group’s ability to consummate the transactions contemplated by this Agreement or the Related Transactions.
Without limiting the foregoing, it is agreed that any violation of the restrictions on the Seller Group set forth in the preceding sentence
by any Agent of the Seller Group or its affiliates shall be a breach of this Section 7.1 by the Seller Group. “Acquisition
Proposal” means, other than the transactions contemplated hereunder, any offer, proposal or inquiry relating to, or any third
party indication of interest in, (i) a merger, share exchange, business combination, reorganization, consolidation or similar transaction
involving the Seller Group, (ii) the acquisition of the beneficial ownership of any equity interest in the Seller Group, (iii) license
or transfer of all or a portion of the Purchased Assets or (iv) any other transaction the consummation of which could reasonably be expected
to prevent the transactions contemplated hereunder.


 


Section
7.2 Taxes. The Seller Group shall file or cause to be filed all tax returns required to be filed by the Seller Group, prepared in
a manner consistent with past practice and timely pay all taxes due and payable. The Seller Group shall not (a) change any method of
accounting of the Seller for tax purposes; (b) enter into any agreement with any Governmental Authority with respect to any tax or tax
returns of the Seller; (c) change an accounting period of the Seller with respect to any tax; (d) make, change or revoke any election
with respect to taxes; or (e) extend or waive the applicable statute of limitations with respect to any taxes.


 




    	Asset Purchase Agreement - Page 17



    	 



    

 


Section
7.3 Access; Due Diligence. From the date of the execution hereof until the Closing Date (“Due Diligence Period”),
the Seller Group will, and will cause the Seller to, (a) provide the Purchaser Group and their authorized representatives reasonable
access to the Premises and all offices and other facilities and properties of the Seller, and to the books and records of the Seller;
(b) permit the Purchaser Group to make inspections thereof; and (c) cause the officers and advisors of the Seller Group to furnish the
Purchaser Group with such financial and operating data and other information with respect to Purchased Assets, Premises, and the Business
and to discuss such information with the Purchaser Group, as the Purchaser Group may from time to time reasonably request. Notwithstanding
anything to the contrary contained herein, such access and inspections shall not materially interfere with the operations of the Seller
Group.


 


Section
7.4 Conduct of Business. From the date of the execution hereof until the Closing Date, the Seller will use commercially reasonable
efforts to operate itself and the Business in its ordinary course of business, consistent with past practices, and:


 


(a)
The Seller will not liquidate or distribute any membership interests or other equity interest or undertake any direct or indirect redemption,
purchase or other acquisition of any equity interest;


 


(b)
The Seller will not make any changes in its condition (financial or otherwise), liabilities, assets, or business or in any of its business
relationships, including relationships with suppliers or customers, that, when considered individually or in the aggregate, would reasonably
be expected to have a material adverse effect on it;


 


(c)
Except as described on Schedule 7.4, the Seller will not increase the salary or other compensation payable or to become payable
by it to any employee, or the declaration, payment, or commitment or obligation of any kind for the payment by it of a bonus or other
additional salary or compensation to any such person except in the normal course of business, consistent with its past practices and
with the consent of the Purchaser Group (not to be unreasonably withheld);


 


(d)
The Seller will not sell, lease, transfer or assign any of their assets, tangible or intangible, other than inventory for a fair consideration,
in the ordinary course of business;


 


(e)
The Seller will not accelerate, terminate, modify or cancel any agreement, contract, lease or license (or series of related agreements,
contracts, leases and licenses) involving more than $10,000, either individually or in the aggregate, to which it is a party, other than
in the ordinary course of business, absent the consent of Purchaser;


 


(f)
The Seller will not make any loans to any person or entity, or guarantee any loan, absent the consent of the Purchaser Group;


 


(g)
The Seller will not knowingly waive or release any material right or claim held by it, absent the consent of the Purchaser Group;


 


(h)
The Seller will operate the Business in the ordinary course and consistent with past practices so as to preserve its business organization
intact, to retain the services of their employees and to preserve their goodwill and relationships with suppliers, creditors, customers,
and others having business relationships with them;


 




    	Asset Purchase Agreement - Page 18



    	 



    

 


(i)
The Seller will not delay or postpone the payment of accounts payable and other liabilities outside the ordinary course of business;


 


(j)
The Seller will not make any change in any method, practice, or principle of accounting involving its business or assets;


 


(k)
The Seller will not issue, sell or otherwise dispose of any of its capital stock or create, sell or dispose of any options, rights, conversion
rights or other agreements or commitments of any kind relating to the issuance, sale or disposition of any of its equity interests;


 


(l)
The Seller will not enter into any non-cancellable contract or agreement longer than one year;


 


(m)
The Seller will not reclassify, split up or otherwise change any of its membership interest or capital structure;


 


(n)
The Seller will not be a party to any merger, consolidation, or other business combination; and


 


(o)
The Seller will perform in all material respects all of its obligations under material contracts, leases and other documents relating
to or affecting any of its assets, property or its business or the Business.


 


Section
7.5 Schedule Supplement. From time to time prior to the Closing, the Seller Group shall have the right and obligation to supplement
or amend the Disclosure Schedules hereto with respect to any matter first arising or otherwise occurring after the date hereof (each
a “Schedule Supplement”), and each such Schedule Supplement shall be deemed to be incorporated into and to supplement
the Disclosure Schedules as of the date hereof and as of Closing Date and the Seller Group shall have no liability with respect to representation
made as of the date hereof as amended by the Schedule Supplement; provided, however, that Purchaser Group has the right
to terminate this Agreement prior to the Closing by written notice to the Seller Group in the event any such Schedule Supplement contains
a matter materially adverse to the Purchaser Group in its discretion. In the event that the Purchaser Group does not exercise its right
to terminate this Agreement prior to the Closing, then the Purchaser Group shall be deemed to have irrevocably waived any right to terminate
this Agreement with respect to such matter under any of the conditions set forth in Section 12.14.


 




    	Asset Purchase Agreement - Page 19



    	 



    

 


Article
VIII

CONDITIONS TO CLOSING OF

the Seller Group


 


Each
obligation of the Seller Group to be performed on the Closing Date will be subject to the satisfaction of each of the conditions stated
in this Article VIII, except to the extent that such satisfaction is waived by the Seller Group in writing:


 


Section
8.1 Representations and Warranties Correct. The representations and warranties made by the Purchaser Group contained in this Agreement
will be true and correct in all material respects as of the Closing Date.


 


Section
8.2 Covenants. All covenants, agreements and conditions contained in this Agreement to be performed by Purchaser Group on or prior
to the Closing Date will have been performed or complied with in all material respects, including the delivery at Closing of all the
documents, instruments, and agreements described in Section 4.2.


 


Section
8.3 Delivery of Certificate. The Purchaser Group will provide to the Seller Group certificates, dated the Closing Date and signed
by their presidents, to the effect set forth in Sections 8.1 and 8.2 for the purpose of verifying the accuracy of such
representations and warranties and/or the performance and satisfaction of such covenants and conditions.


 


Section
8.4 Payment of Purchase Price. The Purchaser Group will have tendered the Purchase Price as referenced in Article III to the
Seller concurrently with the Closing.


 


Section
8.5 Corporate Resolutions. The Purchaser Group will provide corporate resolutions of their Board of Directors which approve the transactions
contemplated herein and authorize the execution, delivery, and performance of this Agreement and the documents referred to herein to
which it is or is to be a party dated as of the Closing Date.


 


Section
8.6 Good Standing Certificate. The Seller Group shall have received a Certificate of Good Standing issued by the state of Illinois
for the Purchaser and from the state of Texas for Rick’s and Big Sky.


 


Section
8.7 Absence of Proceedings. No action, suit or proceeding by or before any court or any governmental or regulatory authority will
have been commenced and no investigation by any governmental or regulatory authority will have been commenced seeking to restrain, prevent
or challenge the transactions contemplated hereby or seeking judgments against any member of the Purchaser Group.


 


Section
8.8 Consents; Status of Permits and Licenses. The Purchaser will have obtained all necessary permits and other
authorizations, whether city, county, state or federal, which may be needed to operate an establishment serving liquor and providing
live female adult nude entertainment on the Premises, including but not limited to an adult use permit, liquor license permit and gaming license, and all such permits and authorizations will be in good order, without any administrative actions
pending or concluded that may challenge or present an obstacle to the serving of liquor and to the continued performance of live
female adult nude  entertainment, without any interruption.


 


Section
8.9 Related Transactions. On or prior to the Closing Date, the relevant parties shall close the First Closing, including closing
at least six of the nine Club Transactions plus the acquisition of OG1, LLC, the Real Estate Transaction, and the IP Transaction.


 




    	Asset Purchase Agreement - Page 20



    	 



    

 


Article
IX

CONDITIONS TO CLOSING OF

the PURCHASER Group


 


Each
obligation of the Purchaser Group to be performed on the Closing Date will be subject to the satisfaction of each of the conditions stated
in this Article IX, except to the extent that such satisfaction is waived by the Purchaser Group in writing.


 


Section
9.1 Representations and Warranties Correct. The representations and warranties made by the Seller Group will be true and correct
in all material respects as of the Closing Date.


 


Section
9.2 Covenants. All covenants, agreements and conditions contained in this Agreement to be performed by the Seller Group on or prior
to the Closing Date will have been performed or complied with in all material respects, including the delivery at Closing of all the
documents, instruments, and agreements described in Section 4.2.


 


Section
9.3 Delivery of Certificate. The Seller Group will provide to the Purchaser Group certificates, dated the Closing Date and signed
by the appropriate officers of each member of the Seller Group, to the effect set forth in Sections 9.1 and 9.2 for the
purpose of verifying the accuracy of such representations and warranties and/or the performance and satisfaction of such covenants and
conditions.


 


Section
9.4 Delivery of Purchase Assets. The Seller will have delivered all instruments of assignment and bills of sale necessary to transfer
to Purchaser good and marketable title to the Purchased Assets, free and clear of all Encumbrances (except Permitted Encumbrances) in
form and substance satisfactory to the Purchaser.


 


Section
9.5 Corporate Resolutions. Each member of the Seller Group will provide to the Purchaser Group resolutions of its board of directors,
managers, shareholders, members and general partner, as the case may be, of each of the respective Parties which approve all of the transactions
contemplated herein and authorizes the execution, delivery, and performance of this Agreement and the documents referred to herein to
which it is or is to be a party, dated on or before of the Closing Date.


 


Section
9.6 Good Standing Certificate. Purchaser shall have received a Certificate of Good Standing issued by the state of
Colorado and/or Illinois for each member of the Seller Group.


 


Section
9.7 Consents. All third party consents or other arrangements or actions required by Governmental Authorities in order to permit the
continuation of the Business by the Purchaser shall have been received.


 


Section
9.8 Status of Permits and Licenses. Purchaser will possess all necessary permits and other authorizations, whether city,
county, state or federal, which may be needed to operate an establishment serving liquor and providing live female adult nude
entertainment on the Premises, including but not limited to a Denver Amusement Permit, an adult use permit, liquor license permit
and gaming license, consistent with the current operation of the Business, and all such permits and authorizations will be in good
order, without any administrative actions pending or concluded that may challenge or present an obstacle to the serving of liquor
and to the continued performance of live female adult nude entertainment, without any interruption.


 




    	Asset Purchase Agreement - Page 21



    	 



    

 


Section
9.9 Related Transactions. On or prior to the Closing Date, the relevant parties shall close the First Closing, including closing
at least six of the nine Club Transactions plus the acquisition of OG1, LLC, the Real Estate Transaction, and the IP Transaction.


 


Section
9.10 Satisfactory Diligence. Within the Due Diligence Period, Purchaser will have concluded its due diligence investigation of the
Seller and the Business of Diamond Club St. Louis and all other matters related to the foregoing and will be satisfied with the results
thereof.


 


Section
9.11 Financial Records. The financial records of the Seller and Affiliated Club Sellers will be maintained and exist consistent with
past practices and able to be audited by Rick’s independent auditors.


 


Section
9.12 Bank Financing. RCI Holdings, Inc. or its Affiliates shall have obtained bank financing in an amount of not less than $10,800,000
for the acquisition of the Real Properties as contemplated pursuant to Section 4.3(b) of the Related Transactions.


 


Section
9.13 Adjusted EBITDA. The 2019 adjusted EBITDA for the Affiliated Club Sellers shall total an aggregate of not less than $10,700,000.


 


Section
9.14 Absence of Proceedings. No action, suit, or proceeding by or before any court or any governmental or regulatory authority will
have been commenced and no investigation by any governmental or regulatory authority will have been commenced seeking to restrain, prevent
or challenge the transactions contemplated hereby or seeking judgments against any member of the Seller Group or any of the Seller’s
assets.


 


Section
9.15 Unaffiliated Clubs. Affiliates of Rick’s shall have entered into definitive asset purchase agreements for the purchase
of substantially all of the assets of Market Entertainment Inc. and OG1, LLC, which operate the adult entertainment establishment businesses
known as PT’s Louisville and PT’s Denver, respectively (the “Unaffiliated Clubs”). For clarity, the Unaffiliated
Clubs are operated on real property being sold as part of the Real Estate Transaction.


 


Section
9.16 Termination or Assignment of Existing Lease. Either (a) the Existing Lease for the Premises will be terminated and a new lease
will be entered into between the Purchaser and the owner and lessor of the Premises, on terms and conditions acceptable to the Purchaser,
with a commencement date on the Closing Date (a “New Lease”), or (b) the Existing Lease will be assigned to the Purchaser
and amended, with the consent of the owner and lessor of the Premises, allowing for at least a twenty-year total term from and after
the Closing Date, along with such other terms and conditions acceptable to the Purchaser.


 




    	Asset Purchase Agreement - Page 22



    	 



    

 


Article
X

CLOSING Adjustments


 


The
Parties agree that there will be an adjustment made within ninety (90) days of the Closing Date to adjust for any Excluded Assets and/or
Excluded Liabilities that are found to exist as of the Closing Date, as such Excluded Assets or Excluded Liabilities may relate to the
Purchased Assets or the Business, so that the Seller will be responsible and liable to the Purchaser for the liabilities of the Seller
that exist as of the Closing Date, less a credit for any miscellaneous cash on hand (for clarity, the Parties intend that cash on hand
at Closing will be zero), credit card receivables, a pro rata portion of prepaid items and other Excluded Assets delivered to
Purchaser. If such Excluded Assets exceed such Excluded Liabilities as of the Closing Date, the Purchaser shall promptly pay such amount
to the Seller. Within 90 days following the Closing Date, the Parties will cooperate to agree on an allocation of the Purchase Price
among the Purchased Assets and the Non-Compete Agreement. The allocation schedule shall be prepared in accordance with Code Section 1060
and the regulations thereunder. Each party (a) shall timely file all tax returns in a manner consistent with the final allocation schedule
and, (b) in the event of any examination, audit, or other proceeding with respect to any tax return, will take no position inconsistent
with the final allocation schedule. The maximum amount that may be allocated in the final allocation schedule to the Non-Compete Agreement
shall not exceed $10,000 ($90,000 in aggregate across all Definitive Agreements).


 


Article
XI

INDEMNIFICATION


 


Section
11.1 Indemnification from the Seller Group. The Seller Group, jointly and severally, hereby agree to and will indemnify, defend (with
legal counsel reasonably acceptable to Purchaser), and hold the Purchaser Group and their affiliates, and the respective officers, directors,
employees, agents, legal counsel and successors and assigns of the foregoing (collectively, the “Purchaser Indemnitees”)
harmless from and against any and all actions, suits, claims, debts, liabilities, obligations, losses, damages, costs, expenses, penalties
or injury (including reasonable attorneys’, accountants’, other experts’ or advisors’ fees, and costs of any
suit related thereto), whether arising from a direct (or first party) claim or a third-party claim, (collectively, “Losses”)
actually suffered or incurred by any of the Purchaser Indemnitees arising from: (a) any breach of any representation or warranty of the
Seller Group contained in this Agreement, or any schedule, exhibit, certificate, or other instrument furnished or to be furnished by
the Seller Group hereunder; (b) any breach or nonfulfillment of any covenant or agreement on the part of the Seller Group under this
Agreement; and (c) any Excluded Liability (including any liability of the Seller that becomes a liability of the Purchaser under any
bulk transfer law of any jurisdiction, under any common law doctrine of de facto merger or successor liability, or otherwise by operation
of law).


 


Section
11.2 Indemnification from the Purchaser Group. The Purchaser Group, jointly and severally, agree to and will indemnify, defend (with
legal counsel reasonably acceptable to the HWL) and hold the Seller Group and their affiliates, and the respective officers, directors,
employees, agents, legal counsel and successors and assigns of the foregoing (collectively, the “Seller Indemnitees”)
harmless from and against any and all Losses actually suffered or incurred by any of Seller Indemnitees, arising from (a) any breach
of any representation or warranty of the Purchaser Group contained in this Agreement or any schedule, exhibit, certificate, or other
agreement or instrument furnished or to be furnished by the Purchaser Group hereunder; (b) any breach or nonfulfillment of any covenant
or agreement on the part of the Purchaser Group under this Agreement; or (c) any Assumed Liability.


 




    	Asset Purchase Agreement - Page 23



    	 



    

 


Section
11.3 Matters Involving Third Parties.


 


(a)
If any third party notifies any Party (an “Indemnified Party”) with respect to any matter (a “Third-Party
Claim”) that may give rise to a claim for indemnification against any other Party (the “Indemnifying Party”)
under this Article XI, then the Indemnified Party shall promptly notify each Indemnifying Party thereof in writing; provided,
however, that no delay on the part of the Indemnified Party in notifying any Indemnifying Party shall relieve the Indemnifying
Party from any obligation hereunder unless (and then solely to the extent) the Indemnifying Party is thereby prejudiced.


 


(b)
Any Indemnifying Party will have the right to assume the defense of the Third-Party Claim with counsel of its choice reasonably satisfactory
to the Indemnified Party at any time within 15 days after the Indemnified Party has given notice of the Third-Party Claim; provided,
however, that the Indemnifying Party must conduct the defense of the Third-Party Claim actively and diligently thereafter in order
to preserve its rights in this regard; and provided further that the Indemnified Party may retain separate co-counsel at its sole
cost and expense and participate in the defense of the Third-Party Claim.


 


(c)
So long as the Indemnifying Party has assumed and is conducting the defense of the Third-Party Claim in accordance with Section 11.3(b)
above, (i) the Indemnifying Party will not consent to the entry of any judgment on or enter into any settlement with respect to the
Third-Party Claim without the prior written consent of the Indemnified Party (not to be unreasonably withheld) unless the judgment or
proposed settlement involves only the payment of money damages by one or more of the Indemnifying Parties and does not impose an injunction
or other equitable relief upon the Indemnified Party and (ii) the Indemnified Party will not consent to the entry of any judgment on
or enter into any settlement with respect to the Third-Party Claim without the prior written consent of the Indemnifying Party (not to
be unreasonably withheld).


 


(d)
In the event none of the Indemnifying Parties assumes and conducts the defense of the Third-Party Claim in accordance with Section
11.3(b) above, (i) the Indemnified Party may defend against, and consent to the entry of any judgment on or enter into any settlement
with respect to, the Third-Party Claim in any manner it may reasonably deem appropriate (and the Indemnified Party need not consult with,
or obtain any consent from, any Indemnifying Party in connection therewith) and (ii) the Indemnifying Parties will remain responsible
for any Losses the Indemnified Party may suffer resulting from, arising out of, relating to, in the nature of, or caused by the Third-Party
Claim to the fullest extent provided in this Article XI.


 


Section
11.4 Limitation of Indemnification.


 


(a)
Only with respect to Losses arising from a third-party claim(s), the aggregate amount of all Losses for which the Seller Group shall
be liable for under Section 11.1(a) shall not exceed $1,000,000 per claim (excluding the cost of attorney’s fees); provided,
the foregoing limitation shall not apply to Losses arising out of the breach of any Fundamental Representation (defined in Section
11.6), in the case of fraud, and/or in the case of direct (or first party) claim(s);


 




    	Asset Purchase Agreement - Page 24



    	 



    

 


(b)
The aggregate amount of all Losses arising from third party claims for which the Seller Group shall be liable under Section 11.1
shall not exceed an amount equal to the Purchase Price plus the cost of attorney’s fees incurred by the Purchaser Indemnitees (including
the cost of attorney’s fees incurred by the Seller Group on behalf of the Purchaser Indemnitees) in connection with such Losses,
and the aggregate amount of all Losses arising from direct (or first party) claims for which the Seller Group shall be liable under Section
11.1 shall not exceed an amount equal to the Purchase Price plus the cost of attorney’s fees incurred by the Purchaser Indemnitees
in connection with such Losses (for clarity, any Losses arising from third party claims will not go towards the cap on direct (or first
party) claims and vice versa); provided, the foregoing limitation shall not apply in the case of fraud; and


 


(c)
Only with respect to Losses arising from a third-party claim(s), notwithstanding Sections 11.4(a) and (b), the total aggregate
amount of all Losses which HWL, Family Dog, and the Affiliated Club Sellers shall be liable for under the indemnification provisions
in all Definitive Agreements shall not exceed $22,000,000; provided, that the foregoing limitation shall not apply in the case
of fraud and/or in the case of direct (or first party) claim(s).


 


Section
11.5 Indemnification Threshold.


 


(a)
Notwithstanding anything in this Agreement to the contrary, no Purchaser Indemnitee shall be entitled to indemnification under this Article
XI until the aggregate Losses suffered by the Purchaser Indemnitees exceeds $25,000 (the “Indemnification Threshold”),
at which point the Seller Group will indemnify the Purchaser Indemnitees dollar for dollar for any amounts as if there had been no Indemnification
Threshold.


 


(b)
Notwithstanding anything in this Agreement to the contrary, no Seller Indemnitee shall be entitled to indemnification under this Article
XI until the aggregate Losses suffered by the Seller Indemnitees exceeds the Indemnification Threshold, at which point the Purchaser
Group will only be obligated to indemnify the Seller Indemnitees from and against further Losses.


 


Section
11.6 Survival of Indemnification. The rights to indemnification under this Article XI, including rights to indemnification
arising from a breach of a “Fundamental Representation” (which, for purposes of this Agreement, is defined as any
representation or warranty set forth under Sections 5.1, 5.2, 5.4, 5.5, 5.10, 5.11, 5.12,
5.14, 5.15, 6.1 or 6.2) or from an Excluded Liability or Assumed Liability, will survive the Closing for
a period ending thirty (30) days after the expiration of the applicable statute of limitations for any claim brought or that could be
brought in connection with such Losses (the “SOL Date”); provided, however, that rights to indemnification
arising from a breach of a non-Fundamental Representation (i.e., any representation or warranty in this Agreement that is not
a Fundamental Representation) shall survive 24 months from the Closing Date (“Survival Date”). Notwithstanding anything
to the contrary contained herein, no claim for indemnification may be made against a Party unless the party seeking indemnification has
given such party written notice of the relevant claim for Losses on or before (a) the Survival Date with respect to a claim arising from
a non-Fundamental Representation, and (b) the SOL Date, with respect any other claim for which the party seeking indemnification is entitled
to indemnification under this Article XI. Any such claim for which notice has been given prior to the expiration of the Survival
Date or the SOL Date, as the case may be, will not be barred hereunder.


 




    	Asset Purchase Agreement - Page 25



    	 



    

 


Section
11.7 Indemnification Payments. In the event that the Purchaser Group is entitled to indemnification in accordance with this Article
XI, including the payment by the Purchaser Group of any Excluded Liabilities, such amounts shall be paid first by an offset from
the then-outstanding principal balance under the Club Notes (defined in Section 4.3(a)(iii)) and, if the aggregate amount of such
payments exceeds the then-outstanding principal balance under the Club Notes, directly from any member of the Seller Group. Indemnification
in accordance with this Article XI in respect of any Losses shall be limited to the amount of any Losses that remain after deducting
therefrom any insurance proceeds and any indemnity, contribution, or other similar payment received by the party seeking indemnification
in respect of any such indemnification claim. If an indemnification payment is received by an indemnitee, and that indemnitee later receives
insurance proceeds or otherwise recovers from a third-party in respect of the related Losses, such indemnitee shall promptly pay to the
indemnitor, a sum equal to the lesser of (i) the actual amount of such insurance proceeds or other third-party recoveries and (ii) the
actual amount of the indemnification payment previously paid with respect to such Losses.


 


Section
11.8 Waiver of Certain Damages. In no event shall any party be entitled to recover or make a claim under this Article XI for
any amounts in respect of, and in no event shall Losses be deemed to include, (a) punitive damages (unless payable to a third party),
or (b) consequential, incidental, special, or indirect damages (unless payable to a third party); provided, the forgoing limitation
shall not apply in the case of fraud.


 


Section
11.9 Exclusive Remedy.


 


(a)
Except as set forth in Section 11.9(b), the Parties acknowledge and agree that, from and after Closing, the foregoing indemnification
provisions in Article XI shall be the exclusive remedy of the Purchaser Indemnitees and the Seller Indemnitees with respect to
this Agreement.


 


(b)
Notwithstanding anything in Section 11.9(a) to the contrary, nothing in Article XI shall (i) prohibit the Purchaser Group
or any of their affiliates from bringing a claim against any Person, including any of the Seller Group, alleging such Person committed
fraud in connection with the transactions contemplated by this Agreement or (ii) limit any remedy of the Purchaser Group or any of their
affiliates may have against such Person, and only such Person, but only in the event a court of competent jurisdiction finally determines
that such Person is liable for fraud.


 




    	Asset Purchase Agreement - Page 26



    	 



    

 


Article
XII

MISCELLANEOUS


 


Section
12.1 Amendment; Waiver. Neither this Agreement nor any provision hereof may be amended, modified or supplemented unless in writing,
executed by all the Parties hereto. Except as otherwise expressly provided herein, no waiver with respect to this Agreement will be enforceable
unless in writing and signed by the Party against whom enforcement is sought. Except as otherwise expressly provided herein, no failure
to exercise, delay in exercising, or single or partial exercise of any right, power or remedy by any Party, and no course of dealing
between or among any of the Parties, will constitute a waiver of, or will preclude any other or further exercise of, any right, power
or remedy.


 


Section
12.2 Notices. Any notices or other communications required or permitted hereunder will be sufficiently given if in writing and delivered
in Person or sent by registered or certified mail (return receipt requested) or nationally recognized overnight delivery service, postage
pre-paid, or electronic mail, provided that any notice sent by electronic mail must include a reference to this Section 12.2
to be effective, addressed as follows, or to such other address as such Party may notify to the other Parties in writing:


 


	(a)
    	If
    to the Seller:	Illinois
    Restaurant Concepts, LLC
	 	 	Attn:
    Troy Lowrie
	 	 	735
    S Xenon Ct.
	 	 	Lakewood,
    CO 80228
	 	 	email:
    troy@hwl-3.com
	 	 	 
	 	with
    a copy to: 	Ryan
    Tharp
	 	 	Fairfield
    and Woods, P.C.
	 	 	1801
    California Street, Suite 2600
	 	 	Denver,
    Colorado 80202-2645
	 	 	email:
    rtharp@fwlaw.com
	 	 	 
	(b)	If
    to HWL or Family Dog:	HWL-3,
    LLLP
	 	 	Family
    Dog LLC
	 	 	Attn:
    Troy Lowrie
	 	 	735
    S Xenon Ct.
	 	 	Lakewood,
    CO 80228
	 	 	email:
    troy@hwl-3.com
	 	 	 
	 	with
    a copy to:	Ryan
    Tharp
	 	 	Fairfield
    and Woods, P.C.
	 	 	1801
    California Street, Suite 2600
	 	 	Denver,
    Colorado 80202-2645
	 	 	email:
    rtharp@fwlaw.com
	 	 	 
	(c)	If
    to the Purchaser or Big Sky:	Big
    Sky Hospitality Holdings, Inc.
	 	 	1401 Mississippi, Inc.
	 	 	Attn:
    Eric Langan, President
	 	 	10737
    Cutten Road
	 	 	Houston,
    Texas 77066
	 	 	email:
    eric@rcihh.com
	 	 	 
	(d)	If
    to Rick’s:	RCI
    Hospitality Holdings, Inc.
	 	 	Attn:
    Eric Langan, President
	 	 	10737
    Cutten Road
	 	 	Houston,
    Texas 77066
	 	 	Email:
    eric@rcihh.com
	 	 	 
	 	with
    a copy to:	Robert
    D. Axelrod
	 	 	Axelrod
    & Smith
	 	 	5300
    Memorial Drive, Suite 1000
	 	 	Houston,
    Texas 77007
	 	 	email:
    rdaxel@asklawhou.com


 




    	Asset Purchase Agreement - Page 27



    	 



    

 


A
notice or communication will be effective (i) if delivered in Person, by electronic mail, or by overnight courier, on the business day
it is delivered and (ii) if sent by registered or certified mail, three (3) business days after dispatch. In the event a Party delivers
a notice by electronic mail, such Party agrees to deposit the original notice in a post office, branch office post office, or mail depository
maintained by the U.S. Postal Service postage prepaid and addressed as set forth above.


 


Section
12.3 Severability. Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and
valid under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid under applicable law, such
provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of this Agreement.


 


Section
12.4 Assignment; Successors and Assigns. Except as otherwise provided herein, the provisions hereof will inure to the benefit of,
and be binding upon, the successors and permitted assigns of the Parties hereto. No Party hereto may assign its rights or delegate its
obligations under this Agreement without the prior written consent of the other Parties hereto, which consent will not be unreasonably
withheld.


 


Section
12.5 Public Announcements. The Parties hereto agree that prior to making any public announcement or statement with respect to the
transactions contemplated by this Agreement, the Party desiring to make such public announcement or statement will advise the other Parties
hereto and exercise their best efforts to agree upon the text of a public announcement or statement to be made by the Party desiring
to make such public announcement; provided, however, that if any Party hereto is required by law to make such public announcement
or statement, then such announcement or statement may be made without the approval of the other Parties, provided that such Party
will advise the other Parties hereto.


 


Section
12.6 Entire Agreement. This Agreement and the other documents delivered pursuant hereto constitute the full and entire understanding
and agreement between the Parties with regard to the subject matter hereof and thereof and supersede and cancel all prior representations,
alleged warranties, statements, negotiations, undertakings, letters, acceptances, understandings, contracts and communications, whether
verbal or written among the Parties hereto and thereto or their respective agents with respect to or in connection with the subject matter
hereof.


 




    	Asset Purchase Agreement - Page 28



    	 



    

 


Section
12.7 Choice of Law; Jurisdiction. This Agreement will be governed by, and construed in accordance with, the laws of the state of
Texas, without regard to principles of conflict of laws. In any action between or among any of the Parties arising out of or related
to this Agreement, each of the Parties irrevocably consents to the exclusive jurisdiction and venue of the federal and state courts located
in Harris County, Texas.


 


Section
12.8 Execution. This Agreement may be executed in two or more counterparts, all of which when taken together will be considered one
and the same agreement and will become effective when counterparts have been signed by each Party and delivered to the other Parties,
it being understood that all Parties need not sign the same counterpart. In the event that any signature is delivered by facsimile transmission
or by e-mail delivery of a “.pdf” format data file, such signature will create a valid and binding obligation of the Party
executing (or on whose behalf such signature is executed) with the same force and effect as if such facsimile or “.pdf” signature
page were an original thereof.


 


Section
12.9 Costs and Expenses. Each Party will pay their own respective fees, costs, and disbursements incurred in connection with the
negotiation and execution of this Agreement and the other agreements contemplated hereby, the performance of its obligations hereunder
and thereunder and the consummation of the transactions contemplated hereby.


 


Section
12.10 Section Headings. The Section and subsection headings in this Agreement are used solely for convenience of reference, do not
constitute a part of this Agreement, and will not affect its interpretation.


 


Section
12.11 No Third-Party Beneficiaries. Nothing in this Agreement will confer any third party beneficiary or other rights upon any Person
(specifically including any employees of the Seller) that is not a Party to this Agreement.


 


Section
12.12 Further Assurances. Each Party covenants that at any time, and from time to time, after the Closing Date, it will execute such
additional instruments and take such actions as may be reasonably be requested by the other Parties to confirm or perfect or otherwise
to carry out the intent and purposes of this Agreement.


 


Section
12.13 Exhibits Not Attached. Any exhibits not attached hereto on the date of execution of this Agreement will be deemed to be and
will become a part of this Agreement as if executed on the date hereof upon each of the Parties initialing and dating each such exhibit,
upon their respective acceptance of its terms, conditions and/or form.


 


Section
12.14 Termination Rights. Anything contained in this Agreement to the contrary notwithstanding, this Agreement may be terminated
at any time prior to the Closing Date:


 


(a)
by the mutual consent, in writing, of the Parties hereto;


 


(b)
by the Purchaser Group, on the one hand, or the Seller Group, on the other hand, if the First Closing shall not have occurred on or before
December 31, 2021 (the “Outside Date”), unless the failure of the Closing to take place on or before such date is
attributable to a breach by such Party or Parties’ of any of its or their obligations set forth in this Agreement;


 




    	Asset Purchase Agreement - Page 29



    	 



    

 


(c)
by the Purchaser Group, on the one hand, or the Seller Group, on the other hand, if any of the conditions to such Parties’ obligations
to perform set forth in Articles VIII and IX of this Agreement, as applicable, becomes incapable of fulfillment; provided,
however, that a Party may not seek termination pursuant to this Section 12.14(c) if such condition is incapable of fulfillment
due to the failure of such Party or Parties’ to perform the agreements and covenants contained herein required to be performed
by such Party or Parties or its or their affiliate at or before the Closing; and


 


(d)
by the Purchaser Group, on the one hand, or the Seller Group, on the other hand, if the other shall have breached or failed to perform
any of its covenants or other agreements contained in this Agreement, which breach or failure to perform would cause any of the conditions
to such Party’s obligations to perform set forth in Articles VIII and IX of this Agreement, as applicable, to not
then be satisfied; provided that such breach or failure to perform such covenant or agreement is not cured within ten (10) days
after written notice thereof from the non-breaching Party, or in the case where the date or period of time specified for performance
has lapsed, promptly following written notice thereof from the non-breaching Party.


 


Section
12.15 Notice of Termination. Any Party desiring to terminate this Agreement pursuant to Section 12.14 shall give written
notice of such termination to the other Parties to this Agreement.


 


Section
12.16 Attorney Review - Construction. In connection with the negotiation and drafting of this Agreement, the Parties represent and
warrant to each other that they have had the opportunity to be advised by attorneys of their own choice and, therefore, the normal rule
of construction to the effect that any ambiguities are to be resolved against the drafting party will not be employed in the interpretation
of this Agreement or any amendments hereto.


 


Section
12.17 Interpretation. All personal pronouns used in this Agreement will include the other genders, whether used in the masculine,
feminine or neuter gender and the singular will include the plural and vice versa, wherever appropriate. The word “including”
shall be interpreted to mean “including without limitation.”


 


Section
12.18 Waiver of Jury Trial. EACH PARTY HEREBY IRREVOCABLY WAIVES THE RIGHT TO A TRIAL BY JURY IN ANY ACTION, PROCEEDING, OR COUNTERCLAIM
(WHETHER BASED IN CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT OR ANY OTHER AGREEMENTS RELATING
TO THIS AGREEMENT OR ANY DEALINGS BETWEEN OR AMONG THEM RELATING TO THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT.


 


[SIGNATURES
APPEAR ON THE FOLLOWING PAGES.]


 




    	Asset Purchase Agreement - Page 30



    	 



    

 


IN
WITNESS WHEREOF, the undersigned have executed this Asset Purchase Agreement as of the Effective Date.


 


	Seller
    Group:	ILLINOIS
    RESTAURANT CONCEPTS, LLC
	 	 	 
	 	By:	/s/
    Troy Lowrie
	 	Name:	Troy
    Lowrie
	 	Title:	Manager
	 	 	 
	 	HWL-3
    LLLP
	 	 	 
	 	By:	TARGE
    INC., its general partner
	 	 	 
	 	By:	/s/
    Troy Lowrie
	 	Name:	Troy
    Lowrie
	 	Title:	President
    of Targe Inc.
	 	 	 
	 	FAMILY
    DOG, LLC
	 	 	 
	 	By:	Union
    Services, Inc., its manager
	 	 	 
	 	By:	/s/
    Troy Houston Lowrie, Jr.
	 	Name:	Troy
    Houston Lowrie, Jr. 
	 	Title:	President
    of Union Services, Inc.


 


Signature
page to Asset Purchase Agreement


 




    	 



    	 



    

 


IN
WITNESS WHEREOF, the undersigned have executed this Asset Purchase Agreement as of the Effective Date.


 


	Purchaser
    Group:	1401 MISSISSIPPI, INC.
	 	 	 
	 	By:	/s/
    Eric Langan
	 	Name:	Eric
    Langan
	 	Title:	President
	 	 	 
	 	RCI
    HOSPITALITY HOLDINGS, INC.
	 	 	 
	 	By:	/s/
    Eric Langan
	 	Name:	Eric
    Langan
	 	Title:	President
	 	 	 
	 	BIG
    SKY HOSPITALITY HOLDINGS, INC.
	 	 
	 	By:	/s/
    Eric Langan
	 	Name:	Eric
    Langan
	 	Title:	President


 


Signature
page to Asset Purchase Agreement


 




    	 



    	 



    

 


EXHIBIT
1.1


 


Purchased
Assets


 


	Item	 	Quantity	 	Item	 	Quantity
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 


 




    	 



    	 



    

 


EXHIBIT
4.3(a)


 


Affiliated
Club Asset Purchase Agreements


 


	Affiliated Club Sellers	 	Affiliated Club Name	 	Address of Affiliated Club	 	Purchase Price	 
	 	 	 	 	 	 	 	 
	Glenarm Restaurant Concepts LLC	 	Diamond Cabaret Denver	 	1222 Glenarm Place, Denver, CO	 	$	11,300,000	 
	 	 	 	 	 	 	 	 	 
	Glendale Restaurant Concepts LLC	 	Mile High Club	 	4451 E Virginia Ave., Glendale, CO	 	$	1,200,000	 
	 	 	 	 	 	 	 	 	 
	Illinois Restaurant Concepts, LLC	 	Diamond Club St. Louis	 	1401 Mississippi Ave., Bay 18, Sauget, IL	 	$	5,800,000	 
	 	 	 	 	 	 	 	 	 
	Indy Restaurant Concepts, LLC.	 	PT’s Indy	 	7916 Pendleton Pike, Indianapolis, IN	 	$	6,000,000	 
	 	 	 	 	 	 	 	 	 
	Kenkev, Inc.	 	PT’s Portland	 	200 Riverside St., Portland, ME	 	$	7,900,000	 
	 	 	 	 	 	 	 	 	 
	MRC, LLC	 	Country Rock Cabaret	 	200 Monsanto Ave., Sauget, IL	 	$	3,900,000	 
	 	 	 	 	 	 	 	 	 
	Raleigh Restaurant Concepts, LLC	 	Men’s Club Raleigh	 	3210 Yonkers Rd., Raleigh, NC	 	$	8,230,000	 
	 	 	 	 	 	 	 	 	 
	Stout Restaurant Concepts, LLC	 	LaBoheme	 	1443 Stout St., Denver, CO	 	$	6,970,000	 
	 	 	 	 	 	 	 	 	 
	VCG Restaurants Denver, LLC	 	PT’ Centerfold	 	3480 S Galena Ave., Denver, CO	 	$	5,300,000	 



 




    	 



    	 



    

 


EXHIBIT
4.3(b)


 


Real
Estate Property


 


	Real Estate Sellers	 	Address of Real Properties	 	Purchase Price*	 	 	Club that Occupies Real Property
	 	 	 	 	 	 	 	 
	1601 W Evans LLC	 	1601 W Evans Ave., Denver CO	 	$	3,325,000	 	 	PT’s Showclub
	 	 	 	 	 	 	 	 	 
	200 Riverside LLC	 	200 Riverside St., Portland, ME	 	$	3,100,000	 	 	PT’s Showclub
	 	 	 	 	 	 	 	 	 
	227 E Market LLC	 	227 E Market St., Louisville, KY	 	$	1,900,000	 	 	PT’s Showclub
	 	 	 	 	 	 	 	 	 
	3480 S Galena LLC	 	3480 S Galena Ave., Denver, CO	 	$	4,500,000	 	 	PT’s Centerfolds
	 	 	 	 	 	 	 	 	 
	4451 E Virginia LLC	 	4451 E Virginia Ave., Glendale, CO	 	$	3,325,000	 	 	Mile High Men’s Club
	 	 	 	 	 	 	 	 	 
	7916 Pendleton Pike LLC	 	7916 Pendleton Pike, Indianapolis, IN	 	$	1,850,000	 	 	PT’s Showclub



 


*
The purchase price for each real property may change, provided that the aggregate purchase price remains unchanged.