Amended and Restated Transaction and Advisory Fee Agreement



 Exhibit 10.1 
 THIS AMENDED AND RESTATED TRANSACTION AND ADVISORY FEE AGREEMENT (this “Agreement”) is dated as of December 23, 2009
and is between Pinnacle Foods Finance LLC, a Delaware limited liability company (together with its successors, the “Company”) and Blackstone Management Partners V L.L.C., a Delaware limited liability company
(“BMP”). Capitalized terms used in this Agreement and not defined herein shall be as defined in the Stock Purchase Agreement, dated as of November 18, 2009 (the “Stock Purchase Agreement”), among Birds Eye
Holdings LLC, a Delaware limited liability company (“Seller”), Birds Eye Foods, Inc., a Delaware corporation (“Birds Eye”), and Pinnacle Foods Group LLC, a Delaware limited liability company and a wholly-owned
subsidiary of the Company (“Pinnacle Opco”). 
 BACKGROUND 
 1. Peak Finance LLC, a Delaware limited liability company that was merged with and into the Company (with the Company as the surviving
entity) and BMP entered into to that certain Transaction and Advisory Fee Agreement, dated as of April 2, 2007 (the “Current Transaction and Advisory Fee Agreement”), pursuant to which, among other things, BMP has provided
certain financial and structural analysis, due diligence investigation, corporate strategy, and other financial advisory services to the Company. 
 2. Pursuant to the Stock Purchase Agreement, Pinnacle Opco will acquire all of the issued and outstanding capital stock of Birds Eye from Seller (the “Acquisition”) as of the Closing.

 3. BMP has expertise in the areas of finance, strategy, investment, acquisitions and other matters relating to the Company,
Birds Eye, and their respective businesses, and has facilitated the Acquisition and certain other related transactions (collectively, the “Transactions”) through its provision of financial and structural analysis, due diligence
investigations, other advice and negotiation assistance with all relevant parties to the Transactions. BMP has also provided advice and negotiation assistance with relevant parties in connection with the financing of certain of the Transactions as
contemplated by the Stock Purchase Agreement. 
 4. The Company desires to continue to avail itself, for the term of this
Agreement, of BMP’s expertise and services as aforesaid, which the Company believes will be beneficial to it, and BMP desires to continue to make such expertise available and provide such services to the Company on the terms, and subject to the
conditions set forth in this Agreement in consideration of the payment of the fees described below by amending and restating in its entirety the Current Transaction and Advisory Fee Agreement. 
 5. The rendering by BMP of the services described in this Agreement and the funding of equity by certain Affiliates (as defined below) of
BMP (the “Affiliated Investors”) has been made and will be made on the basis that the Company will pay, or cause to be paid, the fees described below. 







 In consideration of the premises and agreements contained herein and of other good and
valuable consideration, the sufficiency of which are hereby acknowledged, the parties agree as follows: 
 AGREEMENT 

SECTION 1. Transaction and M&A Advisory Fees. In consideration of BMP undertaking financial and structural analysis, due
diligence investigations, corporate strategy and other advice and negotiation assistance necessary in order to enable the Transactions to be consummated, Pinnacle Opco will pay, or the Company will cause Pinnacle Opco to pay, BMP at the Closing a
non-refundable and irrevocable transaction fee of $14,000,000. 
 SECTION 2. Appointment. The Company hereby engages
BMP to render the Services (as defined below) on the terms and subject to the conditions of this Agreement. 
 SECTION 3.
Services. 
 (a) BMP agrees that until the Termination Date (as defined in Section 8, below) or the earlier
termination of its obligations under this Section 3(a) pursuant to Section 4(f) hereof, it will render to the Company, by and through itself and its affiliates, and such of their respective directors, officers, employees, representatives,
agents and third parties as BMP in its sole discretion may designate from time to time (its “Affiliates”), advisory and consulting services in relation to the affairs of the Company and its subsidiaries, including, without
limitation, (i) advice regarding the structure, distribution and timing of private or public debt or equity offerings and advice regarding relationships with the Company’s and its subsidiaries’ lenders and bankers, including in
relation to the selection, retention and supervision of independent auditors, outside legal counsel, investment bankers or other financial advisors or consultants, (ii) advice regarding the strategy of the Company and its subsidiaries,
(iii) advice regarding the structuring and implementation of equity participation plans, employee benefit plans and other incentive arrangements for certain key executives of the Company, (iv) general advice regarding dispositions and/or
acquisitions and (v) such other advice directly related or ancillary to the above financial advisory services as may be reasonably requested by the Company (collectively, the “Services”). However, BMP will have no obligation to
provide any other services to the Company absent an agreement between BMP and the Company over the scope of such other services and the payment therefor. 
 (b) It is expressly agreed that the Services to be rendered hereunder will not include investment banking or other financial advisory services which may be provided by BMP or any of its Affiliates to the
Company or any of its affiliates, in connection with any specific acquisition, divestiture, disposition, merger, consolidation, restructuring, refinancing, recapitalization, issuance of private or public debt or equity securities (including, without
limitation, an initial public offering of equity securities), financing or similar transaction by the Company or any of its subsidiaries. BMP may be entitled to receive additional compensation for providing services of the type specified in the
preceding sentence by mutual agreement of the Company or such subsidiary, on the one hand, and BMP or its relevant Affiliates, on the other hand. In the absence of an express agreement regarding compensation for services performed by BMP or any of
its Affiliates in connection with any such transaction specified in this Section 3(b), and without regard to whether any such services were performed, BMP shall be entitled to receive upon consummation of: 
 (i) any such acquisition, divestiture, disposition, merger, consolidation, restructuring or recapitalization, a
non-refundable and irrevocable fee equal to (x) 1% of the aggregate enterprise value of the acquired, divested, merged, consolidated, restructured or recapitalized entity (calculated, on a consolidated basis for such entity, as the sum of
(1) the market value of its common equity (or the fair market value thereof if not publicly traded), (2) the value of its preferred stock (at liquidation value), (3) the book value of its minority interests and (4) its aggregate
long- and short-term debt, less its cash and cash equivalents), or (y) if such transaction is structured as an asset purchase or sale, 1% of the consideration paid for or received in respect of the assets acquired or disposed of; 







 (ii) any such refinancing, a non-refundable and irrevocable fee equal to 1%
of the aggregate value of the securities subject to such refinancing; and 
 (iii) any such issuance, a
non-refundable and irrevocable fee equal to 1% of the aggregate value of the securities subject to such issuance. 
 (c) Without
affecting the rights of BMP under Section 3(b) hereof, if the Company or any of its subsidiaries determines that it is advisable for the Company or such subsidiary to hire a financial advisor, consultant, investment banker or any similar
advisor in connection with any acquisition, divestiture, disposition, merger, consolidation, restructuring, refinancing, recapitalization, issuance of private or public debt or equity securities (including, without limitation, an initial public
offering of equity securities), financing or similar transaction, it will notify BMP of such determination in writing. Promptly thereafter, upon the request of BMP, the parties will negotiate in good faith to agree upon appropriate services,
compensation and indemnification for the Company or such subsidiary to hire BMP or one of its Affiliates for such services. The Company and its subsidiaries may not hire any person, other than BMP or one of its Affiliates, to perform any such
services unless all of the following conditions have been satisfied: (i) the parties are unable to agree upon the terms of the engagement of BMP or its Affiliate to render such services after 30 days following receipt by BMP of such written
notice; (ii) such other Person has a reputation that is at least equal to the reputation of BMP or its Affiliate in respect of such services; (iii) ten business days have elapsed after the Company or such subsidiary provides a written
notice to BMP of its intention to hire such other Person, which notice shall identify such other Person and shall describe in reasonable detail the nature of the services to be provided, the compensation to be paid and the indemnification to be
provided; (iv) the compensation to be paid is not more than BMP or its Affiliate was willing to accept in the negotiations described above; and (v) the indemnification to be provided is not more favorable to the Company or the applicable
subsidiary than the indemnification that BMP or its Affiliate was willing to accept in the negotiations described above. 







 SECTION 4. Advisory Fee. 
 (a) In consideration of the Services being rendered by BMP, for the term of this Agreement, the Company will pay, or will cause to be paid,
to BMP an annual non-refundable and irrevocable advisory fee (the “Advisory Fee”; the term “Advisory Fee” as used in this Agreement with respect to any annual period means all amounts payable with respect to such annual
period pursuant to Sections 4(b) or (c) hereof, as applicable; provided that notwithstanding anything to the contrary contained in this Agreement, the minimum annual Advisory Fee payable to BMP shall be $2,500,000). 
 (b) The Advisory Fee for the year ending December 31, 2009 was equal to $2,500,000 and was paid to BMP on August 21, 2009.

 (c) The Advisory Fee for fiscal year 2010 and each subsequent year shall be equal to the greater of $2,500,000 or 1% of
Consolidated EBITDA (as defined in that certain Credit Agreement (as amended, supplemented or otherwise modified from time to time) entered into as of April 2, 2007, by and among the Company, as borrower, Peak Finance Holdings LLC, a Delaware
limited liability company, Barclays Bank PLC as Administrative Agent, Collateral Agent, Swing Line Lender and L/C Issuer, Goldman Sachs Credit Partners L.P., as Syndication Agent and Lender, Mizuho Corporate Bank Ltd and General Electric Capital
Corporation, as Co-Documentation Agents and as Lenders and each lender from time to time party thereto. The Company will pay, or cause to be paid, to BMP, such Advisory Fee on January 1, 2010, and thereafter on January 1 of each subsequent
year throughout the term of this Agreement. 
 (d) In the event the Company or any of its subsidiaries enters into a business
combination transaction with another entity that is large enough to constitute a “significant subsidiary” of the Company under any of the relevant tests contained in Regulation S-X as promulgated by the Securities and Exchange Commission,
the Company and BMP will mutually agree, following good faith negotiations, on an appropriate increase in the minimum annual Advisory Fee as warranted by the increase in the Company’s size. Such increase will be based on the percentage increase
in the Company’s EBITDA determined on a pro forma basis giving effect to such business combination transaction. 
 (e) To
the extent the Company cannot pay, or cause to be paid, the Advisory Fee for any reason, including by reason of any prohibition on such payment pursuant to any applicable law or the terms of any debt financing of the Company or its subsidiaries, the
payment by the Company or any of its subsidiaries to BMP of the accrued and payable Advisory Fee will be payable immediately on the earlier of (i) the first date on which the payment of such deferred Advisory Fee is no longer prohibited under
any contract applicable to the Company and the Company or its subsidiaries, as applicable, is otherwise able to make such payment, or cause such payment to be made, and (ii) total or partial liquidation, dissolution or winding up of the
Company. Notwithstanding anything to the contrary herein, under any applicable law or under any contract applicable to the Company or its subsidiaries, any forbearance of collection of the Advisory Fee by BMP shall not be deemed to be a
subordination of such payments to any other Person or creditor of the Company or its subsidiaries. Any such forbearance shall be at BMP’s sole option and discretion and shall in no way impair BMP’s right to collect such payments. Any
installment of the Advisory Fee not paid on the scheduled due date will bear interest, payable in cash on each scheduled due date, at an annual rate of 10%, compounded quarterly, from the date due until paid. 







 (f) Notwithstanding anything to the contrary contained in this Agreement, BMP may elect (in
its sole discretion by the delivery of written notice to the Company) at any time in connection with or in anticipation of a change of control of the Company, a sale of all or substantially all of the Company’s assets or an initial public
offering of the equity of the Company or its successor or any controlling person thereof (or at any time thereafter) to receive, in consideration of the termination of the Services and for any remaining Advisory Fees payable by the Company under
this Agreement and in addition to any fees owing to BMP in connection with such transaction pursuant to Section 3(b) hereof, a single lump sum non-refundable and irrevocable cash payment (the “Lump Sum Fee”) equal to the then
present value (using a discount rate equal to the yield to maturity on the date of such written notice of the class of outstanding U.S. government bonds having a final maturity closest to the tenth anniversary of April 2, 2007 (the
“Discount Rate”)) of all then current and future Advisory Fees payable under this Agreement, assuming the Termination Date is the tenth anniversary of April 2, 2007. Promptly after the receipt of such written notice, the
Company shall pay the Lump Sum Fee to BMP by wire transfer in same-day funds to the bank account designated by BMP, which payment shall not be refundable under any circumstances. Following the payment of the Lump Sum Fee, the obligation of BMP to
provide the Services hereunder, and the obligations of the Company to pay Advisory Fees, shall be terminated, but all other provisions of this Agreement shall continue unaffected. 
 (g) To the extent the Company does not pay, or cause to be paid, any portion of the Lump Sum Payment by reason of any prohibition on such
payment pursuant to any applicable law, the terms of any agreement or indenture governing indebtedness of the Company or its subsidiaries, any unpaid portion of the Lump Sum Payment shall be paid to BMP on the first date on which the payment of such
unpaid amount is permitted under such agreement or indenture. Notwithstanding anything to the contrary herein, under any applicable law or under any contract applicable to the Company or its subsidiaries, any forbearance of collection of the Lump
Sum Fee by BMP shall not be deemed to be a subordination of such payments to any other person, entity or creditor of the Company or its subsidiaries. Any such forbearance shall be at BMP’s sole option and discretion and shall in no way impair
BMP’s right to collect such payments. Any portion of the Lump Sum Payment not paid on the scheduled due date shall bear interest at an annual rate equal to the Discount Rate, compounded quarterly, from the date due until paid. 
 SECTION 5. Reimbursements. In addition to the fees payable pursuant to this Agreement, the Company will pay, or cause to be paid,
directly, or reimburse BMP and each of its Affiliates for, their respective Out-of-Pocket Expenses (as defined below). For the purposes of this Agreement, the term “Out-of-Pocket Expenses” means the out-of-pocket costs and expenses
incurred by BMP and its Affiliates in connection with the Transactions and the Services or any other services provided by them under this Agreement (including prior to the Closing), or in order to make Securities and Exchange Commission and other
legally required filings relating to the ownership of equity securities of the Company or its successor by BMP or its Affiliates or otherwise incurred by BMP or its Affiliates from time to time in the future in connection with the ownership or
subsequent sale or transfer by BMP or its Affiliates of capital stock of the Company or its successor, including, without limitation, (a) fees and disbursements of any independent professionals and organizations, including independent
accountants, outside legal counsel or consultants, retained by BMP or any of its Affiliates, (b) costs of any outside services








 
or independent contractors such as financial printers, couriers, business publications, on-line financial services or similar services, retained or used by BMP or any of its Affiliates, and
(c) transportation, per diem costs, word processing expenses or any similar expense not associated with BMP’s or its Affiliates’ ordinary operations. All payments or reimbursements for Out-of-Pocket Expenses will be made by wire
transfer in same-day funds promptly upon or as soon as practicable following request for payment or reimbursement in accordance with this Agreement, to the bank account indicated to the Company by the relevant payee. 
 SECTION 6. Indemnification. 
 The Company will indemnify and hold harmless BMP, its Affiliates and their respective partners (both general and limited), members (both managing and otherwise), shareholders, officers, directors,
employees, agents and representatives (each such Person being an “Indemnified Party”) from and against any and all actions, suits, investigations, losses, claims, damages and liabilities, including in connection with seeking
indemnification, whether joint or several (the “Liabilities”), related to, arising out of or in connection with the Services or other services contemplated by this Agreement or the Current Transaction and Advisory Fee Agreement
(including, in each case, prior to the Closing) or the engagement of BMP pursuant to, and the performance by BMP of the Services or other services contemplated by, this Agreement or the Current Transaction and Advisory Fee Agreement (including, in
each case, prior to the Closing), whether or not pending or threatened, whether or not an Indemnified Party is a party, whether or not resulting in any liability and whether or not such action, claim, suit, investigation or proceeding is initiated
or brought by the Company. The Company will reimburse any Indemnified Party for all reasonable costs and expenses (including reasonable attorneys’ fees and expenses and any other litigation-related expenses) as they are incurred in connection
with investigating, preparing, pursuing, defending or assisting in the defense of any action, claim, suit, investigation or proceeding for which the Indemnified Party would be entitled to indemnification under the terms of the previous sentence, or
any action or proceeding arising therefrom, whether or not such Indemnified Party is a party thereto. The Company agrees that it will not, without the prior written consent of the Indemnified Party, settle, compromise or consent to the entry of any
judgment in any pending or threatened claim, action or proceeding relating to the matters contemplated hereby or the Current Transaction and Advisory Fee Agreement (including, in each case, prior to the Closing) (if any Indemnified Party is a party
thereto or has been threatened to be made a party thereto) unless such settlement, compromise or consent includes an unconditional release of the Indemnified Party from all liability, without future obligation or prohibition on the part of the
Indemnified Party, arising or that may arise out of such claim, action or proceeding, and does not contain an admission of guilt or liability on the part of the Indemnified Party. The Company will not be liable under the foregoing indemnification
provision with respect to any particular loss, claim, damage, liability, cost or expense of an Indemnified Party that is determined by a court, in a final judgment from which no further appeal may be taken, to have resulted solely from the gross
negligence or willful misconduct of such Indemnified Party. The attorneys’ fees and other expenses of an Indemnified Party shall be paid by the Company as they are incurred upon receipt, in each case, of an undertaking by or on behalf of the
Indemnified Party to repay such amounts if it is finally judicially determined that the Liabilities in question resulted solely from the gross negligence or willful misconduct of such Indemnified Party. 







 The rights of an Indemnified Party to indemnification hereunder will be in addition to any
other rights and remedies any such Person may have under any other agreement or instrument to which each Indemnified Party is or becomes a party or is or otherwise becomes a beneficiary or under any law or regulation. 
 SECTION 7. Accuracy of Information. The Company shall furnish or cause to be furnished to BMP such information as BMP believes
reasonably appropriate to rendering the Services and other services contemplated by this Agreement and to comply with the Securities and Exchange Commission or other legal requirements relating to the beneficial ownership by BMP or its Affiliates of
equity securities of the Company (all such information so furnished, the “Information”). The Company recognizes and confirms that BMP (a) will use and rely primarily on the Information and on information available from
generally recognized public sources in performing the Services and other services contemplated by this Agreement without having independently verified the same, (b) does not assume responsibility for the accuracy or completeness of the
Information and such other information and (c) is entitled to rely upon the Information without independent verification. 
 SECTION 8. Term. This Agreement will become effective as of the Effective Time and (except as otherwise provided herein) will continue until the “Termination Date,” which is the earliest of (i) the tenth
anniversary of April 2, 2007, (ii) such time as the Affiliated Investors beneficially own less than 5% of the total common equity of the Company and (iii) such earlier date as the Company and BMP may mutually agree upon in writing;
provided, that (x) the occurrence of the Termination Date will not affect the obligations of the Company to pay, or cause to be paid, any amounts accrued but not yet paid as of such date, (y) Section 5 hereof will remain in
effect after the Termination Date with respect to Out-of-Pocket Expenses that were incurred prior to or within a reasonable period of time after the Termination Date, but which have not been paid to BMP in accordance with Section 5 hereof, and
(z) the provisions of Sections 4(e), 4(g), 6, 7, 9 and 10 hereof will survive after the Termination Date. The Advisory Fee will accrue and be payable with respect to the entire fiscal year of the Company in which the Termination Date occurs.

 SECTION 9. Disclaimer, Opportunities, Release and Limitation of Liability. 
 (a) Disclaimer; Standard of Care. BMP makes no representations or warranties, express or implied, in respect of the Services to be
provided by it hereunder or under the Current Transaction and Advisory Agreement. In no event shall BMP be liable to the Company or any of its affiliates for any act, alleged act, omission or alleged omission that does not constitute gross
negligence or willful misconduct of BMP as determined by a final, non-appealable determination of a court of competent jurisdiction. 
 (b) Freedom to Pursue Opportunities. In recognition that BMP and its Affiliates currently have, and will in the future have or will consider acquiring, investments in numerous companies with respect to which BMP or its Affiliates may
serve as an advisor, a director or in some other capacity, in recognition that BMP and its Affiliates have myriad duties to various investors and partners, in anticipation that the Company, on the one hand, and BMP (or one or more Affiliates,
associated investment funds or portfolio companies), on the other hand, may engage in the same or similar activities or lines of business and have an interest in the








 
same areas of corporate opportunities, in recognition of the benefits to be derived by the Company hereunder, and in recognition of the difficulties which may confront any advisor who desires and
endeavors fully to satisfy such advisor’s duties in determining the full scope of such duties in any particular situation, the provisions of this Section 9(b) are set forth to regulate, define and guide the conduct of certain affairs of
the Company as they may involve BMP. Except as BMP may otherwise agree in writing after the date hereof: 
 (i)
BMP and its Affiliates shall have the right: (A) to directly or indirectly engage in any business (including, without limitation, any business activities or lines of business that are the same as or similar to those pursued by, or competitive
with, the Company and its subsidiaries); (B) to directly or indirectly do business with any client or customer of the Company and its subsidiaries; (C) to take any other action that BMP believes in good faith is necessary to or appropriate
to fulfill its obligations as described in the first sentence of this Section 9(b); and (D) not to present potential transactions, matters or business opportunities to the Company or any of its subsidiaries, and to pursue, directly or
indirectly, any such opportunity for themselves, and to direct any such opportunity to another Person. 
 (ii)
BMP and its Affiliates shall have no duty (contractual or otherwise) to communicate or present any corporate opportunities to the Company or any of its affiliates or to refrain from any actions specified in Section 9(b)(i) hereof, and the
Company, on its own behalf and on behalf of its affiliates, hereby irrevocably waives any right to require BMP or any of its Affiliates to act in a manner inconsistent with the provisions of this Section 9(b). 
 (iii) Neither BMP nor any of its Affiliates shall be liable to the Company or any of its affiliates for breach of any duty
(contractual or otherwise) by reason of any activities or omissions of the types referred to in this Section 9(b) or of any such Person’s participation therein. 
 (c) Release. The Company hereby irrevocably and unconditionally releases and forever discharges BMP and its Affiliates and their respective partners (both general and limited), members (both
managing and otherwise), officers, directors, employees, agents and representatives from any and all liabilities, claims and causes of action in connection with the Services or other services contemplated by this Agreement or the Current Transaction
and Advisory Fee Agreement (including, in each case, prior to the Closing) or the engagement of BMP pursuant to, and the performance by BMP of the Services or other services contemplated by, this Agreement or the Current Transaction and Advisory Fee
Agreement (including, in each case, prior to the Closing) that the Company may have, or may claim to have, on or after the date hereof, except with respect to any act or omission that constitutes gross negligence or willful misconduct as determined
by a final, non-appealable determination of a court of competent jurisdiction. 
 (d) Limitation of Liability. In no
event will BMP or any of its Affiliates be liable to the Company or any of its affiliates for any indirect, special, incidental or consequential damages, including, without limitation, lost profits or savings, whether or not such damages are
foreseeable, or for any third-party claims (whether based in contract, tort or otherwise), relating








 
to, in connection with or arising out of this Agreement or the Current Transaction and Advisory Fee Agreement (including, in each case, prior to the Closing), including, without limitation, the
services to be provided by BMP or any of its Affiliates hereunder or which have been provided by such Persons under the Current Transaction and Advisory Fee Agreement (including, in each case, prior to the Closing), or for any act or omission that
does not constitute gross negligence or willful misconduct as determined by a final, non-appealable determination of a court of competent jurisdiction or in excess of the fees actually received by BMP hereunder. 
 SECTION 10. Miscellaneous. 
 (a) No amendment or waiver of any provision of this Agreement, or consent to any departure by any party hereto from any such provision, will be effective unless it is in writing and signed by each of the
parties hereto. Any amendment, waiver or consent will be effective only in the specific instance and for the specific purpose for which given. The waiver by any party of any breach of this Agreement will not operate as or be construed to be a waiver
by such party of any subsequent breach. 
 (b) Any notices or other communications required or permitted hereunder shall be made
in writing and will be sufficiently given if delivered personally or sent by facsimile or electronic mail with confirmed receipt, or by overnight courier, addressed as follows or to such other address of which the parties may have given written
notice: 
 if to BMP: 
 c/o The Blackstone Group L.P. 
 345 Park Avenue 
 New York, New York 10154 
 Attention: Prakash Melwani 
 Facsimile: (212) 583-5712 
 E-mail: melwani@blackstone.com 
 with a copy (which copy shall not constitute notice to BMP) to: 
 Simpson
Thacher & Bartlett LLP 
 1999 Avenue of the Stars, 29th Floor 
 Los Angeles, California 90067 
 Attention: Daniel Clivner 
 Facsimile: (310) 407-7502 
 E-mail: dclivner@stblaw.com 
 if to the Company: 
 c/o Pinnacle Foods Group LLC 
 6 Executive Campus, Suite 100 
 Cherry Hill, New Jersey 08002 
 Attention: Kelley Maggs 
 Facsimile: (973) 541-6693 
 E-mail: kelley.maggs@pinnaclefoodscorp.com 







 Unless otherwise specified herein, such notices or other communications will be deemed received (i) on
the date delivered, if delivered personally or sent by facsimile or electronic mail with confirmed receipt, and (ii) one business day after being sent by overnight courier. 
 (c) This Agreement constitutes the entire agreement among the parties with respect to the subject matter hereof, and supersedes all previous
oral and written (and all contemporaneous oral) negotiations, commitments, agreements and understandings relating hereto. 
 (d)
This Agreement will be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any conflicts of law principles that would require the application of the laws of a jurisdiction other than the State of
New York. 
 (e) Each party to this Agreement, by its execution hereof, (i) hereby irrevocably submits to the exclusive
jurisdiction of the state and federal courts sitting in New York County, New York for the purpose of any action, claim, cause of action or suit (in contract, tort or otherwise), inquiry, proceeding or investigation arising out of or based upon this
Agreement or relating to the subject matter hereof, (ii) hereby waives to the extent not prohibited by applicable law, and agrees not to assert, and agrees not to allow any of its subsidiaries to assert, by way of motion, as a defense or
otherwise, in any such action, any claim that it is not subject personally to the jurisdiction of the above-named courts, that its property is exempt or immune from attachment or execution, that any such proceeding brought in one of the above-named
courts is improper, or that this Agreement or the subject matter hereof or thereof may not be enforced in or by such court and (iii) hereby agrees not to commence or maintain any action, claim, cause of action or suit (in contract, tort or
otherwise), inquiry, proceeding or investigation arising out of or based upon this Agreement or relating to the subject matter hereof or thereof other than before one of the above-named courts nor to make any motion or take any other action seeking
or intending to cause the transfer or removal of any such action, claim, cause of action or suit (in contract, tort or otherwise), inquiry, proceeding or investigation to any court other than one of the above-named courts whether on the grounds of
inconvenient forum or otherwise. Notwithstanding the foregoing, to the extent that any party hereto is or becomes a party in any litigation in connection with which it may assert indemnification rights set forth in this agreement, the court in which
such litigation is being heard shall be deemed to be included in clause (i) above. Notwithstanding the foregoing, any party to this Agreement may commence and maintain an action to enforce a judgment of any of the above-named courts in any
court of competent jurisdiction. Each party hereto hereby consents to service of process in any such proceeding in any manner permitted by New York law, and agrees that service of process by registered or certified mail, return receipt requested, at
its address specified pursuant to Section 10(b) hereof is reasonably calculated to give actual notice. 
 (f) Except as
otherwise contemplated by Section 3(a) hereof, neither this Agreement nor any of the rights or obligations hereunder may be assigned by the Company without the prior written consent of BMP; provided, however, that BMP may assign or transfer its
duties or interests hereunder to any Affiliate at the sole discretion of BMP. Subject to the foregoing, the provisions of this Agreement will be binding upon and inure to the benefit of the








 
parties hereto and their respective successors and assigns. Subject to the next sentence, no Person or party other than the parties hereto and their respective successors or permitted assigns is
intended to be a beneficiary of this Agreement. The parties acknowledge and agree that BMP and its Affiliates and their respective partners (both general and limited), members (both managing and otherwise), officers, directors, employees, agents and
representatives are intended to be third-party beneficiaries under Section 6 hereof. 
 (g) This Agreement may be executed
by one or more parties to this Agreement on any number of separate counterparts (including by facsimile or electronic mail (via .pdf counterpart)), and all of said counterparts taken together will be deemed to constitute one and the same instrument.

 (h) Any provision of this Agreement that is prohibited or unenforceable in any jurisdiction will, as to such jurisdiction, be
ineffective to the extent of such prohibition or unenforceability without invalidating the remaining provisions hereof, and any such prohibition or unenforceability in any jurisdiction will not invalidate or render unenforceable such provision in
any other jurisdiction. 
 (i) Each payment made by the Company pursuant to this Agreement shall be paid by wire transfer of
immediately available federal funds to such account or accounts as specified by BMP to the Company prior to such payment. 







 IN WITNESS WHEREOF, the undersigned have executed, or have caused to be executed, this
Transaction and Advisory Fee Agreement as of the date first written above. 
  

					
	BLACKSTONE MANAGEMENT PARTNERS V L.L.C.
			
	By:	 	 	 	/S/    PRAKASH
MELWANI        
		 	 Name:
 Title:
	 	 Prakash Melwani
 Authorized
Person

	
	PINNACLE FOODS FINANCE LLC
			
	By:	 	 	 	/S/    CRAIG
STEENECK        
		 	 Name:
 Title:
	 	 Craig Steeneck
 Executive
Vice President and Chief Financial Officer