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  Exhibit 4.3    
    


 
 

  MAUI LAND & PINEAPPLE COMPANY, INC.    
    


 
    SUBSCRIPTION FORM    
    


 
 

  Investor ID Number                           
    


THIS SUBSCRIPTION FORM, INCLUDING THE ACCOMPANYING INSTRUCTIONS, SHOULD BE READ CAREFULLY BEFORE THIS SUBSCRIPTION FORM IS COMPLETED. 



        Maui
Land & Pineapple Company, Inc. (the "Company") is conducting an offering (the "Rights Offering") of non-transferable subscription rights (the "Rights") to
subscribe for and purchase shares of its common stock (the "Common Stock"). The Rights are being offered to all holders of record of the Common Stock as
of                                    (the "Record Date").
Pursuant to the Rights Offering, each stockholder is receiving one Right for each share of Common Stock owned as of the Record Date. Each Right entitles a stockholder of record to purchase
                                    shares of Common Stock (the
"Basic Subscription Privilege") at the cash price of $            per share (the
"Subscription Price"). In addition, each holder of Rights that exercises its Basic Subscription Privilege in full is eligible to purchase any portion of
the shares of Common Stock not purchased by other stockholders of record through the exercise of their Basic Subscription Privilege at the same Subscription Price of $            per share
(the
"Over-Subscription Privilege"). If over-subscription requests exceed the number of shares of Common Stock available for purchase
in the Rights Offering, the Company will allocate the available shares of Common Stock pro rata among each stockholder that exercises the Over-Subscription Privilege in proportion to the
number of shares of Common Stock owned by such stockholder on the Record Date, relative to the number of shares owned on the Record Date by all stockholders exercising the
Over-Subscription Privilege. Fractional Rights or cash in lieu of fractional rights will not be issued in the Rights Offering. Fractional shares will be rounded down to the nearest whole
number. 


        The
Rights will expire if they are not exercised by 5:00 p.m., New York time,
on                                    , unless the Company extends the
Rights Offering period (such date and time, as it
may be extended, the "Expiration Date"). All exercises of the Rights are irrevocable. 


        For
a more complete description of the terms and conditions of the Rights Offering, please refer to the Prospectus,
dated                                    (the "Prospectus"), which is
incorporated herein
by reference. Copies of the Prospectus may be obtained from BNY Mellon Shareowner Services ("BNY"), the subscription agent and information agent for the Rights Offering. In addition, any questions or
requests for assistance regarding the Rights Offering should be directed to BNY. You may call BNY toll free from within the United States, Canada or Puerto Rico by calling
1-866-282-2358 or you may call BNY collect from outside the United States, Canada or Puerto Rico by calling 1-201-680-6579. 









I
hereby irrevocably subscribe for the number of Shares indicated on this Subscription Form upon the terms and conditions specified in the Prospectus relating thereto. Receipt of the Prospectus is
hereby acknowledged.  


	(1)
	Signature:    This
form must be signed by the registered holder(s) exactly as their name(s) appear on the certificate(s) or by person(s)
authorized to sign on behalf of the registered holder(s) by documents transmitted herewith. 


 










							
	





  Signature of Stockholder	 	





  Date	 	





  Daytime Telephone #	 	 
	






  Signature of Stockholder	
 	







  Date	
 	






  Daytime Telephone #	
 	

 




 

 Please
certify your Taxpayer Identification Number (TIN) by completing the information in box number 5 on the reverse side. 


SEE
INSTRUCTIONS 

 






 



									
	(2)	 	o	 	Basic shares to subscribe	 	 oooooooo	 	 
	 	 	 	 	 	 	WHOLE SHARES	 	 
	(3)	 	o	 	Over subscription for shares	 	 oooooooo	 	 
	 	 	 	 	 	 	WHOLE SHARES	 	 




 

 Enclosed
is my check for $ 







(4)


 






 



					
	





 Subscription Certificate Number	 	 	 	





 CUSIP Number
	






 Basic Shares to Subscribe	
 	






 Rights	
 	






 Record Date Shares




 

  
 

  MAUI LAND & PINEAPPLE COMPANY, INC.
  SUBSCRIPTION FOR RIGHTS OFFERING
  RECORD DATE    
    


	A.
	Number
of Shares subscribed for through the basic subscription
privilege:                                    Shares



	B.
	Number
of Shares subscribed for through the over subscription
privilege:                                    Shares



	C.
	Total
Subscription Price (sum lines A and B multiplied by $            ):
$                                    




	D.
	Method
of Payment, check (1): 



o
(1) Certified or Cashier's check payable to BNY Mellon Shareowner Services (acting on behalf of The Bank of New York Mellon, N.A., the
Subscription Agent) 













 
 

  HOW TO CONTACT BNY MELLON SHAREOWNER SERVICES
  By Telephone: 9 a.m. to 6 p.m., New York time, Monday through Friday, except for bank holidays:
  From within the U.S., Canada or
Puerto Rico:
  1-866-282-2358 (toll free)
  From outside the U.S., Canada or Puerto Rico:
  201-680-6579 (collect)    




SUBSCRIPTION
TO PURCHASE SHARES OF MAUI LAND & PINEAPPLE COMPANY, INC.

RETURN TO: THE BANK OF NEW YORK MELLON, N.A. c/o BNY MELLON SHAREOWNER SERVICES 


 
 

  WHERE TO FORWARD YOUR TRANSMITTAL MATERIALS    
    

 






 



				
	 	By Mail:	 	    By Overnight Courier or By Hand:
	
 BNY Mellon Shareowner Services

Attn: Corporate Action Dept.

P. O. Box 3301

South Hackensack, NJ 07606	
 	
BNY Mellon Shareowner Service

Attn: Corporate Action Dept. 27th Floor

480 Washington Boulevard

Jersey City, NJ 07310




 

 THIS
RIGHTS OFFER EXPIRES AT 5:00 P.M., NEW YORK CITY TIME,
ON                                    . 







(5) 



SUBSTITUTE FORM W-9, Department of the Treasury, Internal Revenue Service

Payer's Request for Taxpayer Identification Number (TIN)




Part 1:
Please provide your Taxpayer Identification Number (TIN) in the box and certify by signing and dating below

                ooooooooo 



Exempt Payee o 


Please check appropriate box:

Individual/Sole Proprietor o Corporate o Partnership
o Limited Liability Company o 


Enter tax classification 

 






 



			
	D = Disregarded Entity

C = Corporation

P = Partnership

o Other	 	o

o

o









 




 

 Under
penalty of perjury, I certify that:  


	1.
	The
number shown on this form is my correct taxpayer identification number (or I am waiting for a number to be issued to me), and



	2.
	I
am not subject to backup withholding because (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue
Service (IRS) that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am no longer subject to backup
withholding, and



	3.
	I
am a U.S. citizen or other U.S. person (including a U.S. resident alien). 


 






 



									
	Signature	 	







 	 	Date	 	    






 	 	 




 

 











 COMPLETE ALL APPLICABLE SECTIONS OF THIS FORM USING THE INSTRUCTIONS BELOW  


	1.
	Sign
and date Box 1 and include your day time phone number.



	2.
	Place
an (X) in the box and fill in the number of whole shares you wish to subscribe for under your basic subscription privilege.



	3.
	Place
an (X) in the box and fill in the number of whole shares with respect to which you wish to exercise your over-subscription
privilege. In order to exercise your over-subscription privilege, you must exercise your basic subscription privilege in full.



	4.
	Subscription
Form and calculation section for determining your basic / over-subscription privileges.



	5.
	PLEASE
SIGN IN BOX 5 TO CERTIFY YOUR TAXPAYER ID OR SOCIAL SECURITY NUMBER if you are a U.S. Taxpayer. If the Taxpayer ID or Social Security Number is
incorrect or blank, write the corrected number in Box 5 and sign to certify. Please note that BNY Mellon Shareowner Services may withhold 28% of your proceeds as required by the IRS if the
Taxpayer ID or Social Security Number is not certified on our records. If you are a non-U.S. Taxpayer, please complete and return Form W-8BEN. 




 THIS RIGHTS OFFERING EXPIRES AT 5:00 P.M., NEW YORK CITY TIME,
ON                                    .  











QuickLinks



Exhibit 4.3


MAUI LAND & PINEAPPLE COMPANY, INC.

SUBSCRIPTION FORM


Investor ID Number


MAUI LAND & PINEAPPLE COMPANY, INC. SUBSCRIPTION FOR RIGHTS OFFERING RECORD DATE

HOW TO CONTACT BNY MELLON SHAREOWNER SERVICES By Telephone: 9 a.m. to 6 p.m., New York time, Monday through Friday, except for bank holidays: From within the U.S., Canada or Puerto Rico: 1-866-282-2358 (toll
free) From outside the U.S., Canada or Puerto Rico: 201-680-6579 (collect)

WHERE TO FORWARD YOUR TRANSMITTAL MATERIALS