##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549





FORM 10-K







|x | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES ACT OF 1934
|- | ---------------------------------------------------------------------------

For the fiscal year ended March 31, 2010



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to
.

Commission file number: 0-26680





NICHOLAS FINANCIAL, INC.

(Exact Name of Registrant as Specified in its Charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|British Columbia, Canada                                       |  | 8736-3354                           
|(State or Other Jurisdiction of
Incorporation or Organization) |  | (I.R.S. Employer
Identification No.)

2454 McMullen Booth Road, Building C

Clearwater, Florida 33759

(Address of Principal Executive Offices, Including Zip Code)

(727) 726-0763

(Registrants Telephone Number, Including Area Code)





Securities registered under Section 12(b) of the Exchange Act: Common Stock, no par value

Securities registered under Section 12(g) of the Exchange Act: None





Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act.    Yes   ̈    No  x

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange
Act.   ̈

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days.    Yes  x    No   ̈

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the Registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   ̈

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |   |  |                           |  |  
|----------------------- |  | - |  | ------------------------- |  | -
|Large accelerated filer |  |  ̈ |  | Accelerated filer         |  |  ̈
|                        |  |   | 
|Non-accelerated filer   |  |  ̈ |  | Smaller reporting company |  | x

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).    Yes   ̈    No  x

As of June 11, 2010, 11,741,840 shares of the Registrants Common Stock, no par value, were outstanding.

At September 30, 2009, the aggregate market value of the Registrants Common Stock held by non-affiliates of the Registrant was approximately
$53,340,000





DOCUMENTS INCORPORATED BY REFERENCE:

Portions of the Registrants definitive Proxy Statement and Information Circular for the 2010 Annual General Meeting of Shareholders currently
scheduled to be held on August 11, 2010, expected to be filed with the Commission pursuant to Regulation 14A on or about July 9, 2010, are incorporated by reference in Part III, Items 10 through 14,of this Annual Report on Form
10-K.









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##### Table of Contents

NICHOLAS FINANCIAL, INC.

FORM 10-K ANNUAL REPORT

TABLE OF CONTENTS



|            |  |                                                                                                              |  |         
|----------- |  | ------------------------------------------------------------------------------------------------------------ |  | --------
|            |  |                                                                                                              |  | Page No.
|PART I      |  |                                                                                                             
|            |  |                                                                                                             
|Item 1.     |  | Business                                                                                                     |  | 2       
|Item 1A.    |  | Risk Factors                                                                                                 |  | 12      
|Item 1B.    |  | Unresolved Staff Comments                                                                                    |  | 19      
|Item 2.     |  | Properties                                                                                                   |  | 19      
|Item 3.     |  | Legal Proceedings                                                                                            |  | 19      
|Item 4.     |  | [Removed and Reserved]                                                                                       |  |         
|            | 
|PART II     |  |                                                                                                             
|            |  |                                                                                                             
|Item 5.     |  | Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities |  | 20      
|Item 6.     |  | Selected Financial Data                                                                                      |  | 22      
|Item 7.     |  | Managements Discussion and Analysis of Financial Condition and Results of
Operations                        |  | 24      
|Item 7A.    |  | Quantitative and Qualitative Disclosures About Market Risk                                                   |  | 36      
|Item 8.     |  | Financial Statements and Supplementary Data                                                                  |  | 36      
|Item 9.     |  | Changes In and Disagreements With Accountants on Accounting and Financial Disclosure                         |  | 61      
|Item 9A(T). |  | Controls and Procedures                                                                                      |  | 61      
|Item 9B.    |  | Other Information                                                                                            |  | 62      
|            | 
|PART III    |  |                                                                                                             
|            |  |                                                                                                             
|Item 10.    |  | Directors, Executive Officers and Corporate Governance                                                       |  | 63      
|Item 11.    |  | Executive Compensation                                                                                       |  | 63      
|Item 12.    |  | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters               |  | 63      
|Item 13.    |  | Certain Relationships and Related Transactions, and Director Independence                                    |  | 63      
|Item 14.    |  | Principal Accountant Fees and Services                                                                       |  | 63      
|            | 
|PART IV     |  |                                                                                                             
|            |  |                                                                                                             
|Item 15.    |  | Exhibits and Financial Statement Schedules                                                                   |  | 64      



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Forward-Looking Information

This Annual Report on Form 10-K (Report) contains various forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are based on managements beliefs and assumptions, as well as information currently available to management. When used in this document, the words
anticipate, estimate, expect, and similar expressions are intended to identify forward-looking statements. Although Nicholas Financial, Inc., including its subsidiaries (collectively the Company),
believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Such statements are subject to certain risks, uncertainties and assumptions,
including but not limited to the risk factors discussed under the caption Risk Factors set forth in Item 1A  Risk Factors. Should one or more of these risks or uncertainties materialize, or should underlying assumptions
prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may cause actual results to differ materially from those projected in forward-looking statements include fluctuations in
the economy, the degree and nature of competition, fluctuations in interest rates, the availability of capital at acceptable rates and terms, demand for consumer financing in the markets served by the Company, the Companys products and
services, increases in the default rates experienced on retail installment sales contracts (Contracts), regulatory changes in the Companys existing and future markets, and the Companys ability to expand its business,
including its ability to identify and complete acquisitions and integrate the operations of acquired businesses, to recruit and retain qualified employees, to expand into new markets and to maintain profit margins in the face of increased pricing
competition. All forward-looking statements included in this Report are based on information available to the Company on the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Prospective investors
should also consult the risk factors described from time to time in the Companys filings made with the US Securities and Exchange Commission (SEC), including its reports on Forms 10-Q, 8-K and 10-K and annual reports to
shareholders.

PART I

Item 1. Business

General

Nicholas Financial, Inc.
(Nicholas Financial-Canada) is a Canadian holding company incorporated under the laws of British Columbia in 1986. The business activities of Nicholas Financial-Canada are conducted through its two wholly-owned subsidiaries formed
pursuant to the laws of the State of Florida, Nicholas Financial, Inc. (Nicholas Financial) and Nicholas Data Services, Inc., (NDS). Nicholas Financial is a specialized consumer finance company engaged primarily in acquiring
and servicing Contracts for purchases of new and used automobiles and light trucks. To a lesser extent, Nicholas Financial also makes direct loans and sells consumer-finance related products. NDS is engaged in supporting and updating
industry-specific computer application software for small businesses located primarily in the Southeast United States. Nicholas Financials financing activities accounted for more than 99% of the Companys consolidated revenues for each of
the fiscal years ended March 31, 2010, 2009 and 2008. NDSs activities accounted for less than 1% of consolidated revenues during the same periods.

Nicholas Financial-Canada, Nicholas Financial and NDS are hereafter collectively referred to as the Company. All financial information herein
is designated in United States currency.

The Companys principal executive offices are located at 2454 McMullen Booth Road, Building C,
Clearwater, Florida 33759, and its telephone number is (727) 726-0763.



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Available Information

The Companys filings with the SEC, including annual reports on Form 10-K, quarterly reports on Form 10-Q, definitive proxy statements on Schedule
14A, current reports on Form 8-K, and any amendments to those reports filed pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934, are made available free of charge through the Investor Relations section of the Companys
Internet website at http://nicholasfinancial.com as soon as reasonably practicable after the Company electronically files such material with, or furnishes it to, the SEC. Copies of any materials the Company files with the SEC can also be
obtained free of charge through the SECs website at http://www.sec.gov, at the SECs Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549, or by calling the SECs Office of Investor Education and Assistance at
1-800-732-0330.

Growth Strategy

The Companys principal goals are to increase its profitability and its long-term shareholder value through greater penetration in its current
markets and controlled geographic expansion into new markets. The Company seeks to expand its automobile financing program in all twelve states  Alabama, Florida, Georgia, Indiana, Kentucky, Maryland, Michigan, North Carolina, Ohio, South
Carolina, Tennessee and Virginia  in which it currently operates by increasing the business generated at its existing branch locations and by targeting certain geographic locations within these states where it believes there is a sufficient
market for its automobile financing program. The Companys strategy is to monitor these markets and ultimately decide if and where it will open additional branch locations. Since April 1, 2009, the Company has opened four new branches; the
Company did not close any branches during the same period. The Company will continue to evaluate any branch locations that do not meet its minimum profitability targets and may elect to close one or more of these branches in the future. As of the
date of this Report, the Company has no plans to close any branches within the fiscal year ending March 31, 2011, although no assurances can be given that it will not do so. The Company also continues to analyze other markets in states in which
it does not currently operate for expansion opportunities. Although the Company has not made any bulk purchases of Contracts in the past decade, if the opportunity arises, the Company may consider possible acquisitions of portfolios of seasoned
Contracts from dealers in bulk transactions as a means of further penetrating its existing markets or expanding its presence in targeted geographic locations. The Company cannot provide any assurances, however, that it will be able to further expand
in either its current markets or any targeted new markets.

The recent downturn in economic market conditions has had a significant impact on
the Companys direct consumer loan business. The Company does not expect to see growth in its direct loan portfolio until market conditions improve and stabilize. In addition, the Company is currently considering whether to continue to seek to
expand its direct consumer loan business or focus solely on the growth of its automobile financing program. As of the date of this Report, no final determination has been made in this regard.



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Automobile Finance Business  Contracts

The Company is engaged in the business of providing financing programs, primarily on behalf of purchasers of new and used cars and light trucks who meet
the Companys credit standards, but who do not meet the credit standards of traditional lenders, such as banks and credit unions, because of the age of the vehicle being financed or the customers job instability or credit history. Unlike
traditional lenders, which look primarily to the credit history of the borrower in making lending decisions and typically finance new automobiles, the Company is willing to purchase Contracts for purchases made by borrowers who do not have a good
credit history and for older model and high mileage automobiles. In making decisions regarding the purchase of a particular Contract the Company considers the following factors related to the borrower: place and length of residence; current and
prior job status; history in making installment payments for automobiles; current income; and credit history. In addition, the Company examines its prior experience with Contracts purchased from the dealer from which the Company is purchasing the
Contract, and the value of the automobile in relation to the purchase price and the term of the Contract.

The Companys automobile
finance programs are currently conducted in twelve states through a total of 52 branch offices, consisting of nineteen in Florida, seven in Ohio, six in North Carolina, five in Georgia, three in Kentucky, two in each of Alabama, Indiana, Tennessee,
Michigan and Virginia and one in each of Maryland and South Carolina. As of March 31, 2010 the Company had non-exclusive agreements with approximately 3,800 dealers, of which approximately 1,500 are active, for the purchase of individual
Contracts that meet the Companys financing criteria. The Company considers a dealer agreement to be active if the Company has purchased a Contract thereunder in the last six months. Each dealer agreement requires the dealer to originate
Contracts in accordance with the Companys guidelines. Once a Contract is purchased by the Company the dealer is no longer involved in the relationship between the Company and the borrower, other than through the existence of limited
representation and warranties of the dealer in favor of the Company.

Customers under the Contracts typically make down payments, in the form
of cash or trade-in, ranging from 5% to 20% of the sale price of the vehicle financed. The balance of the purchase price of the vehicle plus taxes, title fees and, if applicable, premiums for extended service Contracts, accident and health insurance
and/or credit life insurance, are generally financed over a period of 12 to 72 months. Accident and health insurance coverage enables the customer to make required payments under the Contract in the event the borrower becomes unable to work because
of illness or accident and credit life insurance pays the borrowers obligations under the Contract upon his or her death.

The Company
purchases Contracts from automobile dealers at a negotiated price that is less than the original principal amount being financed (the discount) by the purchaser of the automobile. The amount of the discount depends upon factors such as the age and
value of the automobile and the creditworthiness of the customer. The Company will pay more (i.e., purchase the Contract at a smaller discount from the original principal amount) for Contracts as the credit risk of the customer improves. In certain
markets, competition determines the discount that the Company can charge. Typically, the Contracts purchased by the Company have been purchased at discounts that range from 1% to 15% of the original principal amount of the Contract. In addition to
the discount, the Company charges the dealer a processing fee of $75 per Contract purchased. As of March 31, 2010, the Companys loan portfolio consisted exclusively of Contracts purchased without recourse to the dealer. Although all the
Contracts in the Companys loan portfolio were acquired without recourse, each dealer remains potentially liable to the Company for liabilities arising from certain representations and warranties made by the dealer with respect to compliance
with applicable federal and state laws and valid title to the vehicle.

The Companys policy is to only purchase a Contract after the
dealer has provided the Company with the requisite proof that the Company has a first priority lien on the financed vehicle (or the Company has, in fact, perfected such first priority lien), that the customer has obtained the required collision
insurance naming the Company as loss payee and that the Contract has been fully and accurately completed and validly executed. Once the Company has received and approved all required documents, it pays the dealer for the Contract and commences
servicing the Contract.



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The Company requires the owner of the vehicle to obtain and maintain collision insurance, naming the Company
as the loss payee, with a deductible of not more than $500. Both the Company and the dealers offer purchasers of vehicles certain other add-on products. These products are offered by the dealer on behalf of the Company or on behalf of
the dealership at the time of sale. They consist of a roadside assistance plan, extended warranty protection, gap insurance, credit life insurance, credit accident and health insurance, and credit property insurance. If the purchaser so desires, the
cost of these products may be included in the amount financed under the Contract.

Contract Procurement

The Company purchases Contracts in the states listed in the table below. The Contracts purchased by the Company are predominately for used vehicles; for
the periods shown below, less than 2% were for new vehicles. The average model year collateralizing the portfolio as of March 31, 2010 was a 2004 vehicle. The dollar amounts shown in the table below represent the Companys finance
receivables, net of unearned interest on Contracts purchased:



|               |  |                                    |      |                             |             |  |      |             |  |   |            
|-------------- |  | ---------------------------------- | ---- | --------------------------- | ----------- |  | ---- | ----------- |  | - | -----------
|               |  | Maximumallowableinterest 
rate (1) |      | Fiscal year ended March 31,
|State          |  |                                    | 2010 |                             | 2009        |  | 2008
|               |  |                                    |      |                            
|Alabama        |  | (2)                                |      | $                           | 4,094,540   |  | $    | 3,448,113   |  | $ | 2,570,603  
|               |  |                                    |      |                            
|Florida        |  | 18-30% (3)                         |      |                             | 46,471,616  |  |      | 43,733,812  |  |   | 50,447,849 
|               |  |                                    |      |                            
|Georgia        |  | 18-30% (3)                         |      |                             | 13,439,117  |  |      | 11,255,611  |  |   | 12,311,278 
|               |  |                                    |      |                            
|Indiana        |  | 21%                                |      |                             | 6,731,647   |  |      | 7,131,943   |  |   | 4,990,032  
|               |  |                                    |      |                            
|Kentucky       |  | 18-25% (3)                         |      |                             | 8,238,952   |  |      | 6,108,872   |  |   | 5,409,996  
|               |  |                                    |      |                            
|Maryland       |  | 24%                                |      |                             | 943,390     |  |      | 1,787,966   |  |   | 4,556,303  
|               |  |                                    |      |                            
|Michigan       |  | 25%                                |      |                             | 3,796,999   |  |      | 3,102,467   |  |   | 1,983,858  
|               |  |                                    |      |                            
|North Carolina |  | 18-29% (3)                         |      |                             | 11,779,435  |  |      | 10,926,757  |  |   | 12,602,042 
|               |  |                                    |      |                            
|Ohio           |  | 25%                                |      |                             | 18,176,574  |  |      | 17,028,665  |  |   | 14,746,718 
|               |  |                                    |      |                            
|South Carolina |  | (2)                                |      |                             | 2,064,958   |  |      | 2,374,384   |  |   | 3,978,758  
|               |  |                                    |      |                            
|Tennessee      |  | (2)                                |      |                             | 2,410,273   |  |      | 2,027,994   |  |   | 51,613     
|               |  |                                    |      |                            
|Virginia       |  | (2)                                |      |                             | 3,459,237   |  |      | 4,400,675   |  |   | 4,880,380  
|               |  |                                    |      |                             |             |  |      |             |  |   |            
|               |  |                                    |      |                            
|Total          |  |                                    |      | $                           | 121,606,738 |  | $    | 113,327,259 |  | $ | 118,529,430
|               |  |                                    |      |                             |             |  |      |             |  |   |            



|(1) | The maximum allowable interest rates by state are subject to change and are governed by the individual states the Company conducts business in.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------

|(2) | None of these states currently imposes a maximum allowable interest rate with respect to the types and sizes of Contracts the Company purchases. The maximum rate which
the Company will typically charge any customer in each of these states is 29% per annum.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | The maximum allowable interest rate in each of these states varies depending upon the model year of the vehicle being financed. In addition, Georgia does not currently
impose a maximum allowable interest rate with respect to Contracts over $5,000.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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The following table presents selected information on Contracts purchased by the Company, net of unearned
interest:



|                               |  |                             |             |   |      |   |             |      |  |   |             |  
|------------------------------ |  | --------------------------- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|                               |  | Fiscal year ended March 31, |            
|Contracts                      |  | 2010                        |             |   | 2009 |   |             | 2008 | 
|Purchases                      |  | $                           | 121,606,738 |   |      | $ | 113,327,259 |      |  | $ | 118,529,430 |  
|Weighted APR                   |  |                             | 23.55       | % |      |   | 24.06       | %    |  |   | 24.23       | %
|Average discount               |  |                             | 9.11        | % |      |   | 9.14        | %    |  |   | 8.32        | %
|Weighted average term (months) |  |                             | 48          |   |      |   | 48          |      |  |   | 48          |  
|Average loan                   |  | $                           | 9,422       |   |      | $ | 9,340       |      |  | $ | 9,315       |  
|Number of contracts            |  |                             | 12,907      |   |      |   | 12,134      |      |  |   | 12,725      |  

Direct Loans

The Company currently originates direct loans in Florida, Georgia and North Carolina. Direct loans are loans originated directly
between the Company and the consumer. These loans are typically for amounts ranging from $1,000 to $8,000 and are generally secured by a lien on an automobile, watercraft or other permissible tangible personal property. The average loan made to date
by the Company had an initial principal balance of approximately $3,000. The Company does not expect the average loan size to increase significantly within the foreseeable future. The majority of direct loans are originated with current or former
customers under the Companys automobile financing program. The typical direct loan represents a significantly better credit risk than our typical Contract due to the customers historical payment history with the Company. The Company does
not have a direct loan license in Alabama, Indiana, Kentucky, Maryland, Michigan, Ohio, South Carolina, Tennessee, or Virginia, and none is presently required in Georgia (as the Company currently does not make direct loans under $3,000 in that
state). Typically, the Company allows for a seasoning process to occur in a new market prior to determining whether to pursue a direct loan license there. The Company does not expect to pursue a direct loan license in any other state during the
fiscal year ending March 31, 2011. The size of the loan and maximum interest rate that can be charged vary from state to state. In deciding whether or not to make a loan, the Company considers the individuals credit history, job
stability, income and impressions created during a personal interview with a Company loan officer. Additionally, because most of the direct consumer loans made by the Company to date have been made to borrowers under Contracts previously purchased
by the Company, the payment history of the borrower under the Contract is a significant factor in making the loan decision. The Companys direct loan program was implemented in April 1995 and currently accounts for approximately 2% of annual
consolidated revenues for the Company. As of March 31, 2010, loans made by the Company pursuant to its direct loan program constituted approximately 1% of the aggregate principal amount of the Companys loan portfolio.

In connection with its direct loan program, the Company also offers health and accident insurance coverage and credit life insurance to customers.
Customers in approximately 74% of the 2,008 direct loan transactions outstanding as of March 31, 2010 had elected to purchase insurance coverage offered by the Company. The cost of this insurance is included in the amount financed by the
customer.

The following table presents selected information on direct loans originated by the Company, net of unearned interest:



|                               |  |                             |           |   |      |   |           |      |  |   |           |  
|------------------------------ |  | --------------------------- | --------- | - | ---- | - | --------- | ---- |  | - | --------- | -
|                               |  | Fiscal year ended March 31, |          
|Direct loan originations       |  | 2010                        |           |   | 2009 |   |           | 2008 | 
|Originations                   |  | $                           | 3,708,998 |   |      | $ | 4,326,599 |      |  | $ | 8,132,273 |  
|Weighted APR                   |  |                             | 25.93     | % |      |   | 27.09     | %    |  |   | 25.57     | %
|Weighted average term (months) |  |                             | 26        |   |      |   | 24        |      |  |   | 29        |  
|Average loan                   |  | $                           | 2,705     |   |      | $ | 2,565     |      |  | $ | 3,332     |  
|Number of contracts            |  |                             | 1,371     |   |      |   | 1,687     |      |  |   | 2,441     |  



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Underwriting Guidelines

The Companys typical customer has a credit history that fails to meet the lending standards of most banks and credit unions. Among the credit
problems experienced by the Companys customers that resulted in a poor credit history are: unpaid revolving credit card obligations; unpaid medical bills; unpaid student loans; prior bankruptcy; and evictions for nonpayment of rent. The
Company believes that its customer profile is similar to that of its direct competitors.

Prior to its approval of the purchase of a Contract,
the Company is provided with a standardized credit application completed by the consumer which contains information relating to the consumers background, employment, and credit history. The Company also obtains credit reports from Equifax, TRW
and/or TransUnion, which are independent credit reporting services. The Company verifies the consumers employment history, income and residence. In most cases, consumers are interviewed by telephone by a Company application processor. The
Company also considers the customers prior payment history with the Company, if any, as well as the collateral value of the vehicle being financed.

The Company has established internal buying guidelines to be used by its Branch Managers and internal underwriters when purchasing Contracts. Any
Contract that does not meet these guidelines must be approved by the senior management of the Company. The Company currently has District Managers charged with managing the specific branches in a defined geographic area. In addition to a variety of
administrative duties, the District Managers are responsible for monitoring their assigned branches compliance with the Companys underwriting standards.

The Company uses essentially the same criteria in analyzing a direct loan as it does in analyzing the purchase of a Contract. Lending decisions regarding
direct loans are made based upon a review of the customers loan application, credit history, job stability, income, in-person interviews with a Company loan officer and the value of the collateral offered by the borrower to secure the loan. To
date, since the majority of the Companys direct loans have been made to individuals whose automobiles have been financed by the Company, the customers payment history under his or her existing or past Contract is a significant factor in
the lending decision.

After reviewing the information included in the Contract or direct loan application and taking the other factors into
account, a Company employee categorizes the customer using internally developed credit classifications of 1, indicating higher creditworthiness, through 5, indicating lower creditworthiness. In the absence of other factors,
such as a favorable payment history on a Contract held by the Company, the Company generally makes direct loans only to individuals rated in categories 3 or better. Contracts are financed for individuals who fall within all five
acceptable rating categories utilized, 1 through 5. Usually a customer who falls within the two highest categories is purchasing a two to four-year old, low mileage used automobile from the inventory of a new car or franchise
dealer, while a customer in either of the two lowest categories is purchasing an older, high mileage automobile from an independent used automobile dealer.

The Company utilizes its Loss Recovery Department (the LRD) to perform on-site audits of branch compliance with Company underwriting
guidelines. LRD audits Company branches on a schedule that is variable depending on the size of the branch, length of time a branch has been open, current tenure of the Branch Manager, previous branch audit score and current and historical branch
profitability. LRD reports directly to the Accounting and Administrative Management of the Company. The Company believes that an independent review and audit of its branches that is not tied to the sales function of the Company is imperative in
order to assure the information obtained is impartial.



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Monitoring and Enforcement of Contracts

The Company requires all customers to obtain and maintain collision insurance covering damage to the vehicle. Failure to maintain such insurance
constitutes a default under the Contract, and the Company may, at its discretion, repossess the vehicle. To reduce potential loss due to insurance lapse, the Company has the contractual right to force place its own collateral protection insurance
policy, which covers loss due to physical damage to vehicles not covered by any insurance policy of any respective customer.

The
Companys Management Information Services personnel maintain a number of reports to monitor compliance by customers with their obligations under Contracts and direct loans made by the Company. These reports may be accessed on a real-time basis
throughout the Company by management personnel, including Branch Managers and staff, at computer terminals located in the main office and each branch office. These reports include delinquency aging reports, customer promises reports, vehicle
information reports, purchase reports, dealer analysis reports, static pool reports, and repossession reports.

A delinquency report is an
aging report that provides basic information regarding each account and indicates accounts that are past due. The report includes information such as the account number, address of the customer, home and work phone numbers of the customer, original
term of the Contract, number of remaining payments, outstanding balance, due dates, date of last payment, number of days past due, scheduled payment amount, amount of last payment, total past due, and special payment arrangements or agreements.

Any account that is less than 120 days old is included on the delinquency report on the first day that the Contract is contractually past
due. Once an account becomes 30 days past due, repossession proceedings are implemented unless the customer provides the Company with an acceptable explanation for the delinquency and displays a willingness and the ability to make the payment, and
commits to a plan to return the account to current status. When an account is 60 days past due, the Company ceases recognition of income on the Contract and repossession proceedings are initiated. At 120 days delinquent, if the vehicle has not yet
been repossessed, the account is written off. Once a vehicle has been repossessed, the related loan balance no longer appears on the delinquency report. Instead, the vehicle appears on the Companys repossession report and is sold, either at
auction or to an automobile dealer.

When an account becomes delinquent, the Company immediately contacts the customer to determine the reason
for the delinquency and to determine if appropriate arrangements for payment can be made. If payment arrangements acceptable to the Company can be made, the information is entered in its database and is used to generate a Promises
Report, which is utilized by the Companys collection staff for account follow up.

The Company prepares a repossession report that
provides information regarding repossessed vehicles and aids the Company in disposing of repossessed vehicles. In addition to information regarding the customer, this report provides information regarding the date of repossession, date the vehicle
was sold, number of days it was held in inventory prior to sale, year and make and model of the vehicle, mileage, payoff amount on the Contract, NADA book value, Black Book value, suggested sale price, location of the vehicle, original dealer and
condition of the vehicle, and notes other information that may be helpful to the Company.

The Company also prepares a dealer analysis report
that provides information regarding each dealer from which it purchases Contracts. This report allows the Company to analyze the volume of business done with each dealer and the terms on which it has purchased Contracts from the dealer.



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The Companys policy is to aggressively pursue legal remedies to collect deficiencies from customers.
Delinquency notices are sent to customers and oral requests for payment are made beginning when an account becomes 11 days delinquent. When an account becomes 30 days delinquent and the customer has not made payment arrangements acceptable to the
Company or has failed to respond to the requests for payment, a repossession request form is prepared by the responsible branch office employee for approval by the Branch Manager for the vicinity in which the borrower lives. Once the repossession
request has been approved, first by the Branch Manager and secondly by the applicable District Manager, it must then be approved by the Director of Loss Recovery. The repossessor delivers the vehicle to a secure location specified by the Company.
The Company maintains relationships with several licensed repossession firms that repossess vehicles for fees that range from $200 to $400 for each vehicle repossessed. As required by Alabama, Florida, Georgia, Indiana, Kentucky, Maryland, Michigan,
North Carolina, Ohio, South Carolina, Tennessee and Virginia law, the customer is notified by certified letter that the vehicle has been repossessed and that to regain the vehicle, he or she must make arrangements satisfactory to the Company and pay
the amount owed under the Contract within ten days after delivery of the letter.

The minimum requirement for return of the vehicle is payment
of all past due amounts under the Contract and all expenses associated with the repossession incurred by the Company. If satisfactory arrangements for return of the vehicle are not made within the statutory period, the Company then sends title to
the vehicle to the applicable state title transfer department, which then registers the vehicle in the name of the Company. The Company then either sells the vehicle to a dealer or has it transported to an automobile auction for sale. On average,
approximately 30 days lapse between the time the Company takes possession of a vehicle and the time it is sold to a dealer or at auction. When the Company determines that there is a reasonable likelihood of recovering part or all of any deficiency
against the customer under the Contract, it pursues legal remedies available to it, including lawsuits, judgment liens and wage garnishments. Historically, the Company has recovered approximately 10-15% of deficiencies from such customers. Proceeds
from the disposition of the vehicles are not included in calculating the foregoing percentage range.

Marketing and Advertising

The Companys Contract marketing efforts currently are directed exclusively toward automobile dealers. The Company attempts to meet
dealers needs by offering highly-responsive, cost-competitive and service-oriented financing programs. The Company relies on its District and Branch Managers to solicit agreements for the purchase of Contracts with automobile dealers located
within a 25-mile radius of each branch office. The Branch Manager provides dealers with information regarding the Company and the general terms upon which the Company is willing to purchase Contracts. The Company presently has no plans to implement
any other forms of advertising, such as radio or newspaper advertisements, for the purchase of Contracts

The Company solicits customers under
its direct loan program primarily through direct mailings, followed by telephone calls, to individuals who have a good credit history with the Company in connection with Contracts purchased by the Company.

Computerized Information System

The Company utilizes integrated computer systems developed by NDS to assist in responding to customer inquiries and to monitor the performance of its
Contract and direct loan portfolio and the performance of individual customers under Contracts. All Company personnel are provided with instant, simultaneous access to information from a single shared database. The Company has created specialized
programs to automate the tracking of Contracts and direct loans from inception. The Companys computer network encompasses both its corporate headquarters and its branch office locations. See Monitoring and Enforcement of Contracts
above for a summary of the different reports prepared by the Company.



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Competition

The consumer finance industry is highly fragmented and highly competitive. There are numerous financial service companies that provide consumer credit in
the markets served by the Company, including banks, other consumer finance companies, and captive finance companies owned by automobile manufacturers and retailers. Many of these companies have significantly greater resources than the Company. The
Company does not believe that increased competition for the purchase of Contracts will cause a material reduction in the interest rate payable by an individual purchaser of an automobile for the foreseeable future. However, increased competition for
the purchase of Contracts will enable automobile dealers to shop for the best price, thereby giving rise to an erosion in the discount from the initial principal amounts at which the Company would be willing to purchase Contracts.

The Companys target market consists of persons who are generally unable to obtain traditional used car financing because of their credit history or
the vehicles mileage or age. The Company has been able to expand its automobile finance business in the non-prime credit market by offering to purchase Contracts on terms that are competitive with those of other companies which purchase
automobile receivables in that market segment. Because of the daily contact that many of its employees have with automobile dealers located throughout the market areas served by it, the Company is generally aware of the terms upon which its
competitors are offering to purchase Contracts. The Companys policy is to modify its terms, if necessary, to remain competitive. However, the Company will not sacrifice credit quality, its purchasing criteria or prudent business practices in
order to meet the competition.

The Companys ability to compete effectively with other companies offering similar financing arrangements
depends upon maintaining close business relationships with dealers of new and used vehicles. No single dealer out of the approximately 1,500 dealers that the Company currently has active Contractual relationships with accounted for over 1% of its
business volume for any of the fiscal years ended March 31, 2010, 2009 or 2008.

Regulation

The Companys financing operations are subject to regulation, supervision and licensing under various federal, state and local statutes and
ordinances. Additionally, the procedures that the Company must follow in connection with the repossession of vehicles securing Contracts are regulated by each of the states in which the Company does business. To date, the Companys operations
have been conducted exclusively in the states of Alabama, Florida, Georgia, Indiana, Kentucky, Maryland, Michigan, North Carolina, Ohio, South Carolina, Tennessee and Virginia. Accordingly, the laws of such states, as well as applicable federal law,
govern the Companys operations. Compliance with existing laws and regulations has not had a material adverse effect on the Companys operations to date. The Companys management believes that the Company maintains all requisite
licenses and permits and is in material compliance with all applicable local, state and federal laws and regulations. The Company periodically reviews its branch office practices in an effort to ensure such compliance. The following constitute
certain of the existing federal, state and local statutes and ordinances with which the Company must comply:



| |  |  | State consumer regulatory agency requirements. Pursuant to regulations of the state of Florida governing the Companys financing business
activities, the Florida Department of Banking and Finance periodically conducts an on-site audit of each of the Companys Florida branches to monitor compliance with applicable regulations. These regulations govern, among other matters,
licensure requirements, requirements for maintenance of proper records, payment of required fees, maximum interest rates that may be charged on loans to finance used vehicles and proper disclosure to customers regarding financing terms. Pursuant to
North Carolina law, the Companys direct loan activities in that state are subject to similar periodic on-site audits by the North Carolina Office of the Commissioner of Banks.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | State licensing requirements. The Company maintains a Sales Finance Company License with the Florida Department of Banking and Finance, as well
as consumer loan licenses in Florida and North Carolina. In addition, each of the dealers that the Company does business with is required to maintain a Retail Installment Sellers License with each state in which it operates.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Fair Debt Collection Act. The Fair Debt Collection Act and applicable state law counterparts prohibit the Company from contacting customers
during certain times and at certain places, from using certain threatening practices and from making false implications when attempting to collect a debt.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Truth in Lending Act. The Truth in Lending Act requires the Company and the dealers it does business with to make certain disclosures to
customers, including the terms of repayment, the total finance charge and the annual percentage rate charged on each Contract or direct loan.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Equal Credit Opportunity Act. The Equal Credit Opportunity Act prohibits creditors from discriminating against loan applicants on the basis of
race, color, sex, age or marital status. Pursuant to Regulation B promulgated under the Equal Credit Opportunity Act, creditors are required to make certain disclosures regarding consumer rights and advise consumers whose credit applications are not
approved of the reasons for the rejection.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Fair Credit Reporting Act. The Fair Credit Reporting Act requires the Company to provide certain information to consumers whose credit
applications are not approved on the basis of a report obtained from a consumer-reporting agency.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gramm-Leach-Bliley Act. The Gramm-Leach-Bliley Act requires the Company to maintain privacy with respect to certain consumer data in its
possession and to periodically communicate with consumers on privacy matters.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Soldiers and Sailors Civil Relief Act. The Soldiers and Sailors Civil Relief Act requires the Company to reduce the
interest rate charged on each loan to customers who have subsequently joined, enlisted, been inducted or called to active military duty.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Electronic Funds Transfer Act. The Electronic Funds Transfer Act prohibits the Company from requiring its customers to repay a loan or other
credit by electronic funds transfer (EFT), except in limited situations which do not apply to the Company. The Company is also required to provide certain documentation to its customers when an EFT is initiated and to provide certain
notifications to its customers with regard to preauthorized payments.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Telephone Consumer Protection Act. The Telephone Consumer Protection Act prohibits telephone solicitation calls to a customers home before
8 a.m. or after 9 p.m. In addition, if the Company makes a telephone solicitation call to a customers home, the representative making the call must provide his or her name, the Companys name, and a telephone number or address at which
the Companys representative may be contacted. The Telephone Consumer Protection Act also requires that the Company maintain a record of any requests by customers not to receive future telephone solicitations, which must be maintained for five
years.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Bankruptcy. Federal bankruptcy and related state laws may interfere with or affect the Companys ability to recover collateral or enforce a
deficiency judgment.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------

In addition, as part of their respective financial regulatory reform bills, both houses of the U.S.
Congress have proposed the creation of a new consumer protection agency authorized to oversee consumer lending and financial products and practices. Under the proposed legislation, this agency would have the authority to, among other things, ban
so-called predatory consumer finance products and practices and require lenders to revise their contract and disclosure forms. As of the date of this Report, the Company cannot predict with any certainty whether any such legislation will be passed
or, if passed, what additional compliance or other obligations, if any, will be imposed on the Company.



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Employees

The Companys management and various support functions are centralized at the Companys Corporate Headquarters in Clearwater, Florida. As of
March 31, 2010 the Company employed a total of 263 persons, 3 of whom work for NDS and 260 of whom work for Nicholas Financial. None of the Companys employees are subject to a collective bargaining agreement, and the Company considers its
relations with its employees generally to be good.

Item 1A. Risk Factors

The following factors, as well as other factors not set forth below, may adversely affect the business, operations, financial condition or results
of operations of the Company (sometimes referred to in this section as we us or our).

Our
profitability and future growth depend on our continued access to bank financing.

The profitability and growth of our business currently
depend on our ability to access bank debt at competitive rates. We currently depend on a $140.0 million line of credit facility with a financial institution to finance our purchases of Contracts and fund our direct loans. This line of credit
currently has a maturity date of November 30, 2011 and is secured by substantially all our assets. At March 31, 2010, we had approximately $107.3 million outstanding under the line of credit and approximately $32.7 million available for
additional borrowing.

The availability of our credit facility depends, in part, on factors outside of our control, including regulatory
capital treatment for unfunded bank lines of credit and the availability of bank loans in general. Therefore, we cannot guarantee that this credit facility will continue to be available beyond the current maturity date on reasonable terms or at all.
If we are unable to renew or replace our credit facility or find alternative financing at reasonable rates, we may be forced to liquidate. We will continue to depend on the availability of our line of credit, together with cash from operations, to
finance our future operations.

The terms of our indebtedness impose significant restrictions on us.

Our existing outstanding indebtedness restricts our ability to, among other things:



| |  |  | sell or transfer assets;
| | - |  | ------------------------



| |  |  | incur additional debt;
| | - |  | ----------------------



| |  |  | repay other debt;
| | - |  | -----------------



| |  |  | pay dividends;
| | - |  | --------------



| |  |  | make certain investments or acquisitions;
| | - |  | -----------------------------------------



| |  |  | repurchase or redeem capital stock;
| | - |  | -----------------------------------



| |  |  | engage in mergers or consolidations; and
| | - |  | ----------------------------------------



| |  |  | engage in certain transactions with subsidiaries and affiliates.
| | - |  | ----------------------------------------------------------------

In addition, our line of credit facility requires us to comply with certain financial ratios and covenants and to satisfy specified financial tests,
including maintenance of asset quality and portfolio performance tests. Our ability to continue to meet those financial ratios and tests could be affected by events beyond our control. Failure to meet any of these covenants, financial ratios or
financial tests could result in an event of default under our line of credit facility. If an event of default occurs under this credit facility, the lender may take one or more of the following actions:



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| |  |  | increase our borrowing costs;
| | - |  | -----------------------------



| |  |  | restrict our ability to obtain additional borrowings under the facility;
| | - |  | ------------------------------------------------------------------------



| |  |  | accelerate all amounts outstanding under the facility; or
| | - |  | ---------------------------------------------------------



| |  |  | enforce its interests against collateral pledged under the facility.
| | - |  | --------------------------------------------------------------------

If our lender accelerates our debt payments, our assets may not be sufficient to fully repay the debt.

We will require a significant amount of cash to service our indebtedness and meet our other liquidity needs.

Our ability to make payments on or to refinance our indebtedness and to fund our operations and planned capital expenditures depends on our future
operating performance. Our primary cash requirements include the funding of:



| |  |  | Contract purchases and direct loans;
| | - |  | ------------------------------------



| |  |  | interest payments under our line of credit facility and other indebtedness;
| | - |  | ---------------------------------------------------------------------------



| |  |  | capital expenditures for technology and facilities;
| | - |  | ---------------------------------------------------



| |  |  | ongoing operating expenses;
| | - |  | ---------------------------



| |  |  | planned expansions by opening additional branch offices; and
| | - |  | ------------------------------------------------------------



| |  |  | any required income tax payments.
| | - |  | ---------------------------------

In addition, because we expect to continue to require substantial amounts of cash for the foreseeable future, we may seek additional debt or equity
financing. The type, timing and terms of the financing we select will be dependent upon our cash needs, the availability of other financing sources and the prevailing conditions in the financial markets. There is no assurance that any of these
sources will be available to us at any given time or that on reasonable terms on which these sources may be available will be favorable. Our inability to obtain such additional financing on reasonable terms could adversely impact our ability to
grow.

Our substantial indebtedness could adversely affect our financial condition.

We currently have a substantial amount of outstanding indebtedness. Our ability to make payments on, or to refinance, our indebtedness will depend on our
future operating performance, including our ability to access additional debt and equity financing, which, to a certain extent, is subject to economic, financial, competitive and other factors beyond our control.

Our high level of indebtedness could have important consequences for our business. For example,



| |  |  | we may be unable to satisfy our obligations under our outstanding indebtedness;
| | - |  | -------------------------------------------------------------------------------



| |  |  | we may find it more difficult to fund future working capital, capital expenditures, acquisitions, and general corporate needs;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------



| |  |  | we may have to dedicate a substantial portion of our cash resources to the payments on our outstanding indebtedness, thereby reducing the funds
available for operations and future business opportunities; and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | we may be more vulnerable to adverse general economic and industry conditions.
| | - |  | ------------------------------------------------------------------------------

We may incur substantial additional debt in the future. If new debt is added to our current levels, the risks described above could intensify.



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We may experience high delinquency rates in our loan portfolios, which could reduce our profitability.

Our profitability depends, to a material extent, on the performance of Contracts that we purchase. Historically, we have experienced
higher delinquency rates than traditional financial institutions because a large portion of our loans are to non-prime borrowers, who are unable to obtain financing from traditional sources due to their credit history. Although we attempt to
mitigate these high credit risks with our underwriting standards and collection procedures, these standards and procedures may not offer adequate protection against the risk of default, especially in difficult economic times such as have existed
over much of the past twenty-four months. In the event of a default, the collateral value of the financed vehicle usually does not cover the outstanding loan balance and costs of recovery. Higher than anticipated delinquencies and defaults on our
Contracts would reduce our profitability.

In addition, in the event we were to make any bulk purchases of seasoned Contracts, we may
experience higher than normal delinquency rates with respect to these loan portfolios due to our inability to apply our underwriting standards to each loan comprising the acquired portfolios. We would similarly attempt to mitigate the high credit
risks associated with these loans, although no assurances can be given that we would be able to do so.

We depend upon our relationships
with our dealers.

Our business depends in large part upon our ability to establish and maintain relationships with reputable dealers who
originate the Contracts we purchase. Although we believe we have been successful in developing and maintaining such relationships, such relationships are not exclusive, and many of them are not longstanding. There can be no assurances that we will
be successful in maintaining such relationships or increasing the number of dealers with whom we do business, especially in light of higher than normal dealership closures as a result of the recent economic downturn, or that our existing dealer base
will continue to generate a volume of Contracts comparable to the volume of such Contracts historically generated by such dealers.

Our
success depends upon our ability to implement our business strategy.

Our financial position depends on managements ability to
execute our business strategy. Key factors involved in the execution of our business strategy include achievement of the desired Contract purchase volume, the use of effective risk management techniques and collection methods, continued investment
in technology to support operating efficiency and continued access to significant funding and liquidity sources. Our failure or inability to execute any element of our business strategy could materially adversely affect our business and financial
condition.

Our business is highly dependent upon general economic conditions.

We are subject to changes in general economic conditions that are beyond our control. During periods of economic slowdown or recession, such as has
existed for much of the past twenty-four months, delinquencies, defaults, repossessions and losses generally increase. These periods also may be accompanied by decreased consumer demand for automobiles and declining values of automobiles securing
outstanding loans, which weakens collateral coverage on our loans and increases the amount of a loss we would experience in the event of default. Because we focus on non-prime borrowers, the actual rates of delinquencies, defaults, repossessions and
losses on these loans are higher than those experienced in the general automobile finance industry and could be more dramatically affected by a general economic downturn. In addition, during an economic slowdown or recession, our servicing costs may
increase without a corresponding increase in our servicing income. While we seek to manage the higher risk inherent in loans made to non-prime borrowers through our underwriting criteria and collection methods, no assurance can be given that these
criteria or methods will afford adequate protection against these risks. Any sustained period of increased delinquencies, defaults, repossessions or losses or increased servicing costs could adversely affect our business and financial condition.



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Recent economic developments may continue to adversely affect our business and financial condition.

Recently, the United States has experienced a period of economic slowdown or recession that has, and may continue to, adversely affect our
business and financial condition. High unemployment and continued lack of available credit have contributed to delinquencies and losses above our historical averages.

Additionally, fluctuating gasoline prices, unstable real estate values, resets of adjustable rate mortgages and other factors have adversely impacted
consumer confidence and disposable income. These conditions have increased loss frequency, decreased consumer demand for automobiles and weakened collateral values on certain types of vehicles. Because we focus predominately on sub-prime borrowers,
the actual rates of delinquencies, defaults, repossessions and losses on Contracts are higher than those experienced in the general automobile finance industry and have been materially affected by the recent economic downturn. If economic and credit
conditions do not improve, our business and financial condition could be further adversely affected.

The auction proceeds we receive from
the sale of repossessed vehicles and other recoveries are subject to fluctuation due to economic and other factors beyond our control.

If
we repossess a vehicle securing a Contract, we typically have it transported to an automobile auction for sale. Auction proceeds from the sale of repossessed vehicles and other recoveries are usually not sufficient to cover the outstanding balance
of the Contract, and the resulting deficiency is charged off. In addition, there is, on average, approximately a 30-day lapse between the time we repossess a vehicle and the time it is sold by a dealer or at auction. The proceeds we receive from
such sales depend upon various factors, including the supply of, and demand for, used vehicles at the time of sale. Such supply and demand are dependent on many factors. For example, the Consumer Assistance to Recycle and Save Act of 2009, which
provided incentives to replace older vehicles with new, fuel-efficient vehicles in the second half of 2009, has resulted in a temporary reduction in the supply of used vehicles, thus temporarily bolstering used automobile prices. At the same time,
during periods of economic slowdown or recession, such as has existed in the U.S. for much of the past 24 months, the demand for used cars may soften, resulting in depressed demand for used vehicles and decreased auction proceeds to us from the sale
of repossessed automobiles. Furthermore, depressed wholesale prices for used automobiles may result from significant liquidations of rental or fleet inventories, and from increased volume of trade-ins due to promotional financing programs offered by
new vehicle manufacturers. Decreased auction proceeds to us resulting from sales of used automobiles at depressed prices will result in losses and, in turn, reduced profitability.

An increase in market interest rates may reduce our profitability.

Our long-term profitability may be directly affected by the level of and fluctuations in interest rates. Sustained, significant increases in interest
rates may adversely affect our liquidity and profitability by reducing the interest rate spread between the rate of interest we receive on our Contracts and interest rates that we pay under our outstanding line of credit facility. As interest rates
increase, our gross interest rate spread on new originations will generally decline since the rates charged on the Contracts originated or purchased from dealers generally are limited by statutory maximums, restricting our opportunity to pass on
increased interest costs. We monitor the interest rate environment and have entered into interest rate swap agreements relating to a portion of our outstanding debt with maturities ranging from July 2, 2010 through February 2, 2011. Each
of these agreements effectively converts a portion of our floating-rate debt to a fixed-rate, thus reducing the impact of interest rate changes on our interest expense. These interest rate swap agreements may not adequately mitigate the impact of
changes in interest rates, however, and we may not be able to enter into such agreements in the future.



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Our growth depends upon our ability to retain and attract a sufficient number of qualified employees.

To a large extent, our growth strategy depends on the opening of new offices that will focus primarily on purchasing Contracts and making
direct loans in markets we have not previously served. Future expansion of our office network depends, in part, upon our ability to attract and retain qualified and experienced office managers and the ability of such managers to develop
relationships with dealers that serve those markets. We generally do not open new offices until we have located and hired a qualified and experienced individual to manage the office. Typically, this individual will be familiar with local market
conditions and have existing relationships with dealers in the area to be served. Although we believe that we can attract and retain qualified and experienced personnel as we proceed with planned expansion into new markets, no assurance can be given
that we will be successful in doing so. Competition to hire personnel possessing the skills and experience required by us could contribute to an increase in our employee turnover rate. High turnover or an inability to attract and retain qualified
personnel could have an adverse effect on our origination, delinquency, default and net loss rates and, ultimately, our financial condition.

The loss of one of our key executives could have a material adverse effect on our business.

Our growth and development to date have been largely dependent upon the services of Peter L. Vosotas, our Chairman of the Board, President and Chief
Executive Officer, Ralph T. Finkenbrink, our Chief Financial Officer and Senior Vice President-Finance, and Douglas W. Marohn, our Senior Vice President-Branch Operations. We do not maintain key-man life insurance policies on these
executives. Although we believe that we have sufficient additional experienced management personnel to accommodate the loss of any key executive, the loss of services of one or more of these executives could have a material adverse effect on our
business and financial condition.

We are subject to risks associated with litigation.

As a consumer finance company, we are subject to various consumer claims and litigation seeking damages and statutory penalties, based upon, among other
things:



| |  |  | usury laws;
| | - |  | -----------



| |  |  | disclosure inaccuracies;
| | - |  | ------------------------



| |  |  | wrongful repossession;
| | - |  | ----------------------



| |  |  | violations of bankruptcy stay provisions;
| | - |  | -----------------------------------------



| |  |  | certificate of title disputes;
| | - |  | ------------------------------



| |  |  | fraud;
| | - |  | ------



| |  |  | breach of contract; and
| | - |  | -----------------------



| |  |  | discriminatory treatment of credit applicants.
| | - |  | ----------------------------------------------

Some litigation against us could take the form of class action complaints by consumers. As the assignee of Contracts originated by dealers, we may also
be named as a co-defendant in lawsuits filed by consumers principally against dealers. The damages and penalties claimed by consumers in these types of actions can be substantial. The relief requested by the plaintiffs varies but may include
requests for compensatory, statutory and punitive damages. No assurances can be given that we will not experience material financial losses in the future as a result of litigation and other legal proceedings.



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##### Table of Contents

We are subject to many laws and governmental regulations, and any material violations of or changes in
these laws or regulations could have a material adverse effect on our financial condition and business operations.

Our financing
operations are subject to regulation, supervision and licensing under various federal, state and local statutes and ordinances. Additionally, the procedures that we must follow in connection with the repossession of vehicles securing Contracts are
regulated by each of the states in which we do business. The various federal, state and local statutes, regulations, and ordinances applicable to our business govern, among other things:



| |  |  | licensing requirements;
| | - |  | -----------------------



| |  |  | requirements for maintenance of proper records;
| | - |  | -----------------------------------------------



| |  |  | payment of required fees to certain states;
| | - |  | -------------------------------------------



| |  |  | maximum interest rates that may be charged on loans to finance new and used vehicles;
| | - |  | -------------------------------------------------------------------------------------



| |  |  | debt collection practices;
| | - |  | --------------------------



| |  |  | proper disclosure to customers regarding financing terms;
| | - |  | ---------------------------------------------------------



| |  |  | privacy regarding certain customer data;
| | - |  | ----------------------------------------



| |  |  | interest rates on loans to customers;
| | - |  | -------------------------------------



| |  |  | telephone solicitation of direct loan customers; and
| | - |  | ----------------------------------------------------



| |  |  | collection of debts from loan customers who have filed bankruptcy.
| | - |  | ------------------------------------------------------------------

We believe that we maintain all material licenses and permits required for our current operations and are in substantial compliance with all applicable
local, state and federal regulations. Our failure, or failure by dealers who originate the Contracts we purchase, to maintain all requisite licenses and permits, and to comply with other regulatory requirements, could result in consumers having
rights of rescission and other remedies that could have a material adverse effect on our financial condition. Furthermore, any changes in applicable laws, rules and regulations, such as the additional or revised regulations that have recently been
put forth by the U.S. Congress relating to the creation of a consumer financial protection agency, may make our compliance therewith more difficult or expensive or otherwise adversely affect our financial condition.

Our Chief Executive Officer and certain members of the Mahan family hold a significant percentage of our common stock and may take actions adverse to
your interests.

Peter L. Vosotas, our Chairman of the Board, President and Chief Executive Officer, and certain members of the Mahan
family, including the adult children of Marvin and Ingrid Mahan, and certain entities controlled by them, owned approximately 14.8% and 10.6%, respectively, of our common stock as of June 1, 2010. As a result, they may be able to significantly
influence matters requiring shareholder approval, including the election and removal of directors and approval of significant corporate transactions, such as mergers, consolidations and sales of assets. This concentration of ownership could have the
effect of delaying, deferring or preventing a change in control or impeding a merger or consolidation, takeover or other business combination, which could cause the market price of our common stock to fall or prevent you from receiving a premium in
such transaction.



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Our stock is lightly traded, which may limit your ability to resell your shares.

The average daily trading volume of our shares on the NASDAQ Global Select Market for the fiscal year ended March 31, 2010 was approximately 8,770
shares. Thus, our common stock is thinly traded. Thinly traded stock can be more volatile than stock trading in an active public market. Factors such as our financial results, the introduction of new products and services by us or our competitors,
and various factors affecting the consumer-finance industry generally may have a significant impact on the market price of our common stock. In recent years, the stock market has experienced a high level of price and volume volatility, and market
prices for the stocks of many companies, including ours, have experienced wide price fluctuations that have not necessarily been related to their operating performance. Therefore, our shareholders may not be able to sell their shares at the volumes,
prices, or times that they desire.

We operate in a competitive market.

The non-prime consumer-finance industry is highly competitive. There are numerous financial service companies that provide consumer credit in the markets
served by us, including banks, credit unions, other consumer finance companies and captive finance companies owned by automobile manufacturers and retailers. Many of these competitors have substantially greater financial resources than us. In
addition, our competitors often provide financing on terms more favorable to automobile purchasers or dealers than we offer. Many of these competitors also have long-standing relationships with automobile dealerships and may offer dealerships or
their customers other forms of financing, including dealer floor-plan financing and leasing, which are not provided by us. Providers of non-prime consumer financing have traditionally competed primarily on the basis of:



| |  |  | interest rates charged;
| | - |  | -----------------------



| |  |  | the quality of credit accepted;
| | - |  | -------------------------------



| |  |  | the flexibility of loan terms offered; and
| | - |  | ------------------------------------------



| |  |  | the quality of service provided.
| | - |  | --------------------------------

Our ability to compete effectively with other companies offering similar financing arrangements depends on maintaining close relationships with dealers
of new and used vehicles. We may not be able to compete successfully in this market or against these competitors.

We have focused on a
segment of the market composed of consumers who typically do not meet the more stringent credit requirements of traditional consumer financing sources and whose needs, as a result, have not been addressed consistently by such financing sources. If,
however, other providers of consumer financing were to assert a significantly greater effort to penetrate our targeted market segment, we may have to reduce our interest rates and fees in order to maintain our market share. Any reduction in our
interest rates or fees could have an adverse impact on our profitability or financial condition.

We may experience problems with our
integrated computer systems or be unable to keep pace with developments in technology.

We use various technologies in our business,
including telecommunication, data processing, and integrated computer systems. Technology changes rapidly. Our ability to compete successfully with other financing companies may depend on our ability to efficiently and cost-effectively implement
technological changes. Moreover, to keep pace with our competitors, we may be required to invest in technological changes that do not necessarily improve our profitability.



18



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##### Table of Contents

We utilize integrated computer systems to respond to customer inquiries and to monitor the performance of
our Contract and direct loan portfolios and the performance of individual customers under our Contracts and direct loans. Problems with our systems operations could adversely impact our ability to monitor our portfolios or collect amounts due
under our Contracts and direct loans, which could have a material adverse effect on our financial condition or results of operations.

Item 1B. Unresolved Staff Comments

None

Item 2. Properties

The Company leases its Corporate Headquarters and branch office facilities. The Companys Headquarters, located at 2454 McMullen Booth Road, Building
C, in Clearwater, Florida, consist of approximately 15,000 square feet of office space at an approximate cost of $20.00 per square foot. The current lease relating to this space expires in March 2013.

Each of the Companys 52 branch offices located in Alabama, Florida, Georgia, Indiana, Kentucky, Maryland, Michigan, North Carolina, Ohio, South
Carolina, Tennessee and Virginia consists of approximately 1,200 square feet of office space. These offices are located in office parks, shopping centers or strip malls and are occupied pursuant to leases with an initial term of two to five years at
annual rates ranging from approximately $10.00 to $29.00 per square foot. The Company believes that these facilities and additional or alternate space available to it are adequate to meet its needs for the foreseeable future.

Item 3. Legal Proceedings

The Company currently is not a party to any pending legal proceedings other than ordinary routine litigation incidental to its business, none of which, if
decided adversely to the Company, would, in the opinion of management, have a material adverse affect on the Companys financial condition or results of operations.

Item 4. [Note: Item Removed and Reserved]



19



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##### Table of Contents

PART II

Item 5. Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

The Companys common stock trades on the NASDAQ Global Select Market under the symbol NICK.

On November 10, 2009, the Board of Directors declared a 10% stock dividend on December 7, 2009 to shareholders of record on November 20,
2009. As a result of this stock dividend, an entry of approximately $6.5 million was made to reflect the re-capitalization of shareholders equity from retained earnings to common stock. This amount was derived from the quoted market value of
the shares at the date of declaration ($6.10) times the number of shares issued as a result of the 10% stock dividend.

The following table
sets forth the high and low sales prices of the Companys common stock for the fiscal years ended March 31, 2010 and 2009, respectively. All of the pricing information contained in the table below has been restated to reflect the 10% stock
dividend completed on December 7, 2009.



|                                 |  |      |      |     |   |     
|-------------------------------- |  | ---- | ---- | --- | - | ----
|                                 |  | High |      | Low
|Fiscal year ended March 31, 2010 |  |      |      |     |   |     
|First Quarter                    |  | $    | 5.25 |     | $ | 2.35
|Second Quarter                   |  | $    | 6.81 |     | $ | 4.69
|Third Quarter                    |  | $    | 7.60 |     | $ | 5.45
|Fourth Quarter                   |  | $    | 7.85 |     | $ | 6.66
|                                 |  |     
|                                 |  | High |      | Low
|Fiscal year ended March 31, 2009 |  |      |      |     |   |     
|First Quarter                    |  | $    | 7.54 |     | $ | 5.09
|Second Quarter                   |  | $    | 6.34 |     | $ | 4.55
|Third Quarter                    |  | $    | 5.15 |     | $ | 2.01
|Fourth Quarter                   |  | $    | 3.79 |     | $ | 1.80

As of June 1, 2010, there were
approximately 2,000 holders of record of the Companys common stock.

The Company did not pay any cash dividends during the fiscal years
ended March 31, 2010 or 2009. The Company currently anticipates that all of its earnings will be retained for expansion of the Companys business, and it does not anticipate paying any cash dividends in the foreseeable future. Any payment
of future cash dividends and the amounts thereof will be dependent upon the Companys earnings, financial requirements, and other factors deemed relevant by the Board of Directors. In addition, the Companys $140.0 million line of credit
facility contains certain covenants which may restrict the Companys ability to pay cash dividends, including a requirement that the lender pre-approve the declaration and payment of any cash dividend.

There are no Canadian foreign exchange controls or laws that would affect the remittance of dividends or other payments to the Companys
non-Canadian resident shareholders. There are no Canadian laws that restrict the export or import of capital, other than the Investment Canada Act (Canada), which requires the notification or review of certain investments by non-Canadians to
establish or acquire control of a Canadian business. The Company is not a Canadian business as defined under the Investment Canada Act because it has no place of business in Canada, has no individuals employed in Canada in connection with its
business, and has no assets in Canada used in carrying on its business.

Canada and the United States of America are signatories to the
Canada-United States Tax Convention Act, 1984 (the Tax Treaty). The Tax Treaty contains provisions governing the tax treatment of interest, dividends, gains and royalties paid to or received by a person residing in the United States. The
Tax Treaty also contains provisions to prevent the occurrence of double taxation, essentially by permitting the taxpayer to claim a tax credit for taxes paid in the foreign jurisdiction.



20



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##### Table of Contents

Dividends paid to the Company from its U.S. subsidiaries current and accumulated earnings and profits
will be subject to a U.S. withholding tax of 5%. The gross dividends (i.e., before payment of the withholding tax) must be included in the Companys net income. However, under certain circumstances, the Company may be allowed to deduct the
dividends in the calculation of its Canadian taxable income. If the Company has no other foreign (i.e., non-Canadian) non-business income, no relief is available in that case to recover the withholding taxes previously paid.

A 15% Canadian withholding tax applies to dividends paid by the Company to a U.S. shareholder that is an individual. The U.S. shareholder must include
the gross amount of the dividends in his net income to be taxed at the regular rates. A foreign tax credit will be available to the extent of the lesser of:



| | (i) | withholding taxes paid (up to a maximum of 15% of certain foreign income from property); and
| | --- | --------------------------------------------------------------------------------------------



| | (ii) | the U.S. taxes payable in respect to that foreign income.
| | ---- | ---------------------------------------------------------

Alternatively, an individual can claim the foreign withholding taxes paid as a deduction in the computation of income for tax purposes. If the
withholding taxes paid exceed 15% of the foreign income from property, such excess must be deducted in computing net income.

Dividends paid
to a corporate U.S. shareholder that owns less than 10% of the Companys voting shares are also subject to a Canadian withholding tax of 15%.

Securities Authorized for Issuance Under Equity Compensation Plans

The following table sets forth certain information, as of March 31, 2010, with respect to compensation plans under which equity securities of the
Company were authorized for issuance:

EQUITY COMPENSATION PLAN INFORMATION



|                                                           |  |                                                                                          |  |                                                                            |                |                                                                                                                                        |        
|---------------------------------------------------------- |  | ---------------------------------------------------------------------------------------- |  | -------------------------------------------------------------------------- | -------------- | -------------------------------------------------------------------------------------------------------------------------------------- | -------
|Plan Category                                              |  | Number of Securities tobe Issued Upon Exerciseof Outstanding Options,Warrants
and Rights |  | Weighted  AverageExercise Price ofOutstanding Options,Warrants and
Rights |                | Number of SecuritiesRemaining Available forFuture Issuance
UnderEquity Compensation Plans(Excluding SecuritiesReflected in Column (a))
|                                                           |  |                                                                                          | 
|                                                           |  | (a)                                                                                      |  |                                                                            | (b)            |                                                                                                                                        | (c)    
|                                                           |  |                                                                                          | 
|Equity Compensation Plans Approved by Security Holders     |  | 666,930                                                                                  |  | $                                                                          | 5.17           |                                                                                                                                        | 368,690
|                                                           |  |                                                                                          | 
|Equity Compensation Plans Not Approved by Security Holders |  | None                                                                                     |  |                                                                            | Not Applicable |                                                                                                                                        | None   
|                                                           |  |                                                                                          |  |                                                                            |                |                                                                                                                                        |        
|                                                           |  |                                                                                          | 
|TOTAL                                                      |  | 666,930                                                                                  |  | $                                                                          | 5.17           |                                                                                                                                        | 368,690
|                                                           |  |                                                                                          |  |                                                                            |                |                                                                                                                                        |        



21



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##### Table of Contents

Performance Graph

Set forth below is a graph comparing the cumulative total return on the Companys Common shares for the five-year period ended March 31, 2010,
with that of an overall stock market (NASDAQ Composite) and the Companys peer group index (SNL Autofinance Index). The stock performance graph assumes that the value of the investment in each of the Companys Common shares, the NASDAQ
Composite Index and the SNL Autofinance Index was $100 on April 1, 2005 and that all dividends were reinvested.

The graph displayed
below is presented in accordance with SEC requirements. Shareholders are cautioned against drawing any conclusions from the data contained therein, as past results are not necessarily indicative of future performance. This graph in no way reflects
the Companys forecast of future financial performance.

LOGO



|                         |  |            |        |            |   |            |  |            |        |            |   |            |  |   |       |  |   |       
|------------------------ |  | ---------- | ------ | ---------- | - | ---------- |  | ---------- | ------ | ---------- | - | ---------- |  | - | ----- |  | - | ------
|                         |  | 03/31/2005 |        | 03/31/2006 |   | 03/31/2007 |  | 03/31/2008 |        | 03/31/2009 |   | 03/31/2010
|Nicholas Financial, Inc. |  | $          | 100.00 |            | $ | 99.25      |  | $          | 93.00  |            | $ | 51.42      |  | $ | 21.83 |  | $ | 63.08 
|NASDAQ Composite         |  |            | 100.00 |            |   | 117.03     |  |            | 121.13 |            |   | 114.00     |  |   | 76.46 |  |   | 119.94
|SNL Autofinance Index    |  |            | 100.00 |            |   | 149.02     |  |            | 124.15 |            |   | 59.94      |  |   | 44.96 |  |   | 134.46

Item 6. Selected Financial Data

The following tables present selected consolidated financial data of the Company as of and for the fiscal years ended March 31, 2010, 2009,
2008, 2007 and 2006. The selected consolidated financial data have been derived from our consolidated financial statements. All historical share and per share amounts have been restated for all periods presented to reflect a three-for-two stock
split, payable on June 17, 2005 in the form of a 50% stock dividend, to shareholders of record as of the close of business on June 3, 2005 and a 10% stock dividend payable on December 7, 2009 to shareholders of record as of the close
of business on November 20, 2009.

You should read the selected consolidated financial data in conjunction with Item 7 -
Managements Discussion and Analysis of Financial Condition and Results of Operations and our audited consolidated financial statements and notes thereto that are included elsewhere in this Report.



22



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##### Table of Contents

|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|------------------------------------------------- |  | --------------------------------------------- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | - |  | ---- | ----------- | - |  | - | ----------- | -
|                                                  |  | Fiscal Year ended March 31,                   |            
|                                                  |  | 2010                                          |             |   | 2009 |   |             | 2008 |  |   | 2007        |   |  | 2006 |            
|Statement of Operations Data                      |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Interest income on finance receivables            |  | $                                             | 56,403,536  |   |      | $ | 53,032,438  |      |  | $ | 50,007,510  |   |  | $    | 46,590,436  |   |  | $ | 42,502,615  |  
|Sales                                             |  |                                               | 68,117      |   |      |   | 69,933      |      |  |   | 75,287      |   |  |      | 118,938     |   |  |   | 174,055     |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               | 56,471,653  |   |      |   | 53,102,371  |      |  |   | 50,082,797  |   |  |      | 46,709,374  |   |  |   | 42,676,670  |  
|                                                  |  |                                               |             |   |     
|Interest expense                                  |  |                                               | 5,169,736   |   |      |   | 5,384,532   |      |  |   | 6,310,465   |   |  |      | 5,535,599   |   |  |   | 4,332,414   |  
|Provision for credit losses                       |  |                                               | 11,321,849  |   |      |   | 16,386,070  |      |  |   | 7,730,805   |   |  |      | 3,627,065   |   |  |   | 3,867,985   |  
|Salaries and employee benefits                    |  |                                               | 14,380,695  |   |      |   | 13,349,523  |      |  |   | 12,572,039  |   |  |      | 11,994,082  |   |  |   | 11,326,909  |  
|Change in fair value of interest rate swaps       |  |                                               | (1,034,869  | ) |      |   | 1,530,005   |      |  |   |            |   |  |      |            |   |  |   |            |  
|Other expenses                                    |  |                                               | 8,984,047   |   |      |   | 8,900,260   |      |  |   | 7,903,660   |   |  |      | 6,815,053   |   |  |   | 6,109,067   |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               | 38,821,458  |   |      |   | 45,550,390  |      |  |   | 34,516,969  |   |  |      | 27,971,799  |   |  |   | 25,636,375  |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               |             |   |     
|Operating income before income taxes              |  |                                               | 17,650,195  |   |      |   | 7,551,981   |      |  |   | 15,565,828  |   |  |      | 18,737,575  |   |  |   | 17,040,295  |  
|Income tax expense                                |  |                                               | 6,785,634   |   |      |   | 2,834,418   |      |  |   | 5,893,652   |   |  |      | 7,157,816   |   |  |   | 6,480,806   |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               |             |   |     
|Net income                                        |  | $                                             | 10,864,561  |   |      | $ | 4,717,563   |      |  | $ | 9,672,176   |   |  | $    | 11,579,759  |   |  | $ | 10,559,489  |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               |             |   |     
|Earnings per share  basic:                       |  | $                                             | 0.95        |   |      | $ | 0.42        |      |  | $ | 0.88        |   |  | $    | 1.06        |   |  | $ | 0.97        |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Weighted average shares outstanding               |  |                                               | 11,470,318  |   |      |   | 11,273,811  |      |  |   | 11,002,756  |   |  |      | 10,922,938  |   |  |   | 10,860,561  |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  |  |                                               |             |   |     
|Earnings per share  diluted:                     |  | $                                             | 0.93        |   |      | $ | 0.41        |      |  | $ | 0.85        |   |  | $    | 1.02        |   |  | $ | 0.92        |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Weighted average shares outstanding               |  |                                               | 11,689,123  |   |      |   | 11,440,313  |      |  |   | 11,328,547  |   |  |      | 11,318,090  |   |  |   | 11,521,720  |  
|                                                  |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|                                                  | 
|                                                  |  | As of and for the Fiscal Year ended March 31, |            
|                                                  |  | 2010                                          |             |   | 2009 |   |             | 2008 |  |   | 2007        |   |  | 2006 |            
|Balance Sheet Data                                |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Total assets                                      |  | $                                             | 214,136,073 |   |      | $ | 197,782,175 |      |  | $ | 189,837,825 |   |  | $    | 173,019,248 |   |  | $ | 149,494,943 |  
|Finance receivables, net                          |  |                                               | 202,439,754 |   |      |   | 186,694,369 |      |  |   | 179,043,344 |   |  |      | 164,364,715 |   |  |   | 140,197,738 |  
|Line of credit                                    |  |                                               | 107,274,971 |   |      |   | 102,030,195 |      |  |   | 99,937,198  |   |  |      | 94,012,099  |   |  |   | 82,415,917  |  
|Shareholders equity                              |  |                                               | 97,437,283  |   |      |   | 85,017,713  |      |  |   | 78,576,439  |   |  |      | 69,806,985  |   |  |   | 58,249,175  |  
|                                                  |  |                                               |             |   |     
|Operating Data                                    |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Return on average assets                          |  |                                               | 5.28        | % |      |   | 2.43        | %    |  |   | 5.33        | % |  |      | 7.18        | % |  |   | 7.81        | %
|Return on average equity                          |  |                                               | 11.91       | % |      |   | 5.77        | %    |  |   | 13.04       | % |  |      | 18.08       | % |  |   | 20.11       | %
|Gross portfolio yield (1)                         |  |                                               | 25.23       | % |      |   | 25.57       | %    |  |   | 26.18       | % |  |      | 27.01       | % |  |   | 28.40       | %
|Pre-tax yield (1)                                 |  |                                               | 7.51        | % |      |   | 4.50        | %    |  |   | 8.22        | % |  |      | 10.89       | % |  |   | 11.45       | %
|Total delinquencies over 30 days                  |  |                                               | 3.16        | % |      |   | 4.20        | %    |  |   | 3.45        | % |  |      | 2.18        | % |  |   | 1.59        | %
|Write-off to liquidation (1)                      |  |                                               | 9.87        | % |      |   | 12.39       | %    |  |   | 9.08        | % |  |      | 6.72        | % |  |   | 5.44        | %
|Net charge-off percentage (1)                     |  |                                               | 7.37        | % |      |   | 9.93        | %    |  |   | 8.24        | % |  |      | 6.30        | % |  |   | 4.98        | %
|Automobile Finance Data & Direct Loan Origination |  |                                               |             |   |      |   |             |      |  |   |             |   |  |      |             |   |  |   |             |  
|Contracts purchased/direct loans originated       |  | $                                             | 125,315,736 |   |      | $ | 117,653,858 |      |  | $ | 126,661,703 |   |  | $    | 128,865,697 |   |  | $ | 117,293,524 |  
|Average discount                                  |  |                                               | 9.11        | % |      |   | 9.14        | %    |  |   | 8.32        | % |  |      | 8.45        | % |  |   | 8.78        | %
|Weighted average contractual rate (1)             |  |                                               | 23.62       | % |      |   | 24.17       | %    |  |   | 24.32       | % |  |      | 23.99       | % |  |   | 24.14       | %
|Number of branch locations                        |  |                                               | 52          |   |      |   | 48          |      |  |   | 47          |   |  |      | 47          |   |  |   | 42          |  



|(1) | See definitions on page 27.
|--- | ---------------------------



23



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##### Table of Contents

Item 7. Managements Discussion and Analysis of Financial Condition and
Results of Operations

Overview

Nicholas Financial-Canada is a Canadian holding company incorporated under the laws of British Columbia in 1986. Nicholas Financial-Canada conducts its
business activities through two wholly-owned Florida corporations: Nicholas Financial, which purchases and services Contracts, makes direct loans and sells consumer-finance related products; and NDS, which supports and updates certain computer
application software. Nicholas Financial accounted for more than 99% of the Companys consolidated revenue for the fiscal years ended March 31, 2010, 2009, and 2008. Nicholas Financial-Canada, Nicholas Financial and Nicholas Data Services
are collectively referred to herein as the Company.

The Companys consolidated revenues increased for the fiscal year ended
March 31, 2010 to $56.5 million as compared to $53.1 million and $50.1 million for the fiscal years ended March 31, 2009 and 2008, respectively. The Companys consolidated net income increased for the fiscal year ended
March 31, 2010 to $10.9 million as compared to $4.7 million and $9.7 million for the fiscal years ended March 31, 2009 and 2008, respectively. The Companys earnings were positively impacted by a decrease in the net charge-off
percentage from 9.93% for the fiscal year ended March 31, 2009 to 7.37% for the fiscal year ended March 31, 2010. The Company believes the decrease in the charge-off percentage is primarily attributable to the following factors: the
increased market value of auctioned cars, stricter underwriting guidelines, and allocating additional recourses focused on collections. Other factors that contributed to fewer losses include lower gasoline prices and a decrease in the cost of food
and other cost of living expenses. The Consumer Assistance to Recycle and Save Act of 2009 (CARS) established a program in which owners of vehicles were eligible to receive either $3,500 or $4,500, depending upon the amount of improved
fuel efficiency. The program reduced the supply of used cars in the market, strengthening demand for used cars resulting in increases in the market value of used cars. The Companys underwriting guidelines have been changed to increase the
minimum income required by any applicant before loan approval can even be contemplated. The Company has reduced the maximum advance to any dealer, raised the minimum ENH beacon score, and reduced the maximum amount that can be financed.

As discussed in note 6 Interest Rate Swap Agreements, the Company made an economic decision which resulted in undesignating the interest rate
swaps as cash flow hedges during the third quarter of the fiscal year ended March 31, 2009. Under accounting rules this has introduced volatility to the statement of income for changes in the fair value of interest rate swaps that historically
have been captured in accumulated comprehensive income or loss in the statement of shareholders equity. The Company intends to hold interest rate swaps through their entire term. Accordingly, over the term of each interest rate swap agreement,
the unrealized gains and losses from changes in the fair value of interest rate swaps, which are now recorded in the change in fair value of interest rate swaps line item of the statement of income, will net or offset to $0 and cumulatively have no
impact on retained earnings.

For the fiscal year ended March 31, 2010, net earnings, excluding change in fair value of interest rate
swaps, increased to $10.2 million as compared to $5.7 million and $9.7 million for the fiscal years ended March 31, 2009 and 2008, respectively. Per share diluted net earnings, excluding change in fair value of interest rate swaps, increased to
$0.87 for the fiscal year ended March 31, 2010 as compared to $0.50 and $0.85 for the fiscal years ended March 31, 2009 and 2008, respectively. See reconciliations of the non-GAAP measures on the following page.



24



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##### Table of Contents

Reconciliation of Non-GAAP Financial Measures

This filing contains disclosures of non-GAAP financial measures including: net earnings, excluding change in fair value of interest rate swaps and per
share diluted net earnings, excluding change in fair value of interest rate swaps. These measures utilize the GAAP terms net income and diluted earnings per share and adjust the GAAP terms to exclude the effect of
mark-to-market adjustments and reclassifications of previously recorded accumulated comprehensive losses associated with interest rate swaps. Management believes this presentation provides additional and meaningful measures for the assessment of the
Companys ongoing results and performance. Prior to fiscal year ended March 31, 2009, the Company reported changes in the fair value of interest rate swaps through other comprehensive income under hedge accounting. Management believes that
the inclusion of this non-GAAP measure provides consistency in its financial reporting and facilitates investors understanding of the Companys historic operating trends by providing an additional basis for comparisons to prior periods.
Management recognizes that the use of non-GAAP measures has limitations, including the fact that they may not be directly comparable with similar non-GAAP financial measures used by other companies. All non-GAAP financial measures are intended to
supplement the applicable GAAP disclosures and should not be considered in isolation from, or as substitute for, financial information prepared in accordance with GAAP.

The following tables include reconciliations of GAAP reported net income to the non-GAAP measure, net earnings, excluding change in fair value of
interest rate swaps as well as GAAP reported diluted earnings per share to the non-GAAP measure, per share diluted net earnings, excluding change in fair value of interest rate swaps. The non-GAAP measures exclude the effect of mark-to-market
adjustments and reclassifications of previously recorded accumulated comprehensive losses associated with interest rate swaps.



|                                                                                                                              |  |                             |            |   |      |   |           |  |   |          
|----------------------------------------------------------------------------------------------------------------------------- |  | --------------------------- | ---------- | - | ---- | - | --------- |  | - | ---------
|                                                                                                                              |  | Fiscal Year ended March 31,
|                                                                                                                              |  | 2010                        |            |   | 2009 |   | 2008     
|Net income, GAAP                                                                                                              |  | $                           | 10,864,561 |   |      | $ | 4,717,563 |  | $ | 9,672,176
|Mark-to-market (gain) loss on interest rate swaps, net of tax expense (benefit) of $397,856, ($574,157), and $0, respectively |  |                             | (637,013   | ) |      |   | 955,848   |  |   |         
|                                                                                                                              |  |                             |            |   |      |   |           |  |   |          
|Net earnings, excluding change in fair value of interest rate swaps (a)                                                       |  | $                           | 10,227,548 |   |      | $ | 5,673,411 |  | $ | 9,672,176
|                                                                                                                              |  |                             |            |   |      |   |           |  |   |          
|                                                                                                                              | 
|                                                                                                                              |  | Fiscal Year ended March 31,
|                                                                                                                              |  | 2010                        |            |   | 2009 |   | 2008     
|Diluted earnings per share, GAAP                                                                                              |  | $                           | 0.93       |   |      | $ | 0.41      |  | $ | 0.85     
|Per diluted share mark-to-market (gain) loss on interest rate swaps                                                           |  |                             | (0.06      | ) |      |   | 0.09      |  |   |         
|                                                                                                                              |  |                             |            |   |      |   |           |  |   |          
|Per share diluted net earnings, excluding change in fair value of interest rate swaps (a)                                     |  | $                           | 0.87       |   |      | $ | 0.50      |  | $ | 0.85     
|                                                                                                                              |  |                             |            |   |      |   |           |  |   |          



|(a) | Represents a non-GAAP financial measure. See information on non-GAAP financial measures above.
|--- | ----------------------------------------------------------------------------------------------



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##### Table of Contents

|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|Portfolio Summary                                                                                                                                             |  | Fiscal Year ended March 31, |            
|                                                                                                                                                              |  | 2010                        |             |   | 2009 |   |             | 2008 | 
|                                                                                                                                                              |  |                             |            
|Average finance receivables, net of unearned interest (1)                                                                                                     |  | $                           | 223,547,537 |   |      | $ | 207,402,047 |      |  | $ | 191,012,129 |  
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Average indebtedness (2)                                                                                                                                      |  | $                           | 106,985,830 |   |      | $ | 103,126,653 |      |  | $ | 97,124,666  |  
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Interest and fee income on finance receivables (3)                                                                                                            |  | $                           | 56,403,536  |   |      | $ | 53,032,438  |      |  | $ | 50,007,510  |  
|                                                                                                                                                              |  |                             |            
|Interest expense                                                                                                                                              |  | $                           | 5,169,736   |   |      | $ | 5,384,532   |      |  | $ | 6,310,465   |  
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Net interest and fee income on finance receivables                                                                                                            |  | $                           | 51,223,800  |   |      | $ | 47,647,906  |      |  | $ | 43,697,045  |  
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Weighted average contractual rate (4)                                                                                                                         |  |                             | 23.62       | % |      |   | 24.17       | %    |  |   | 24.32       | %
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Average cost of borrowed funds (2)                                                                                                                            |  |                             | 4.83        | % |      |   | 5.22        | %    |  |   | 6.50        | %
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Gross portfolio yield (5)                                                                                                                                     |  |                             | 25.23       | % |      |   | 25.57       | %    |  |   | 26.18       | %
|                                                                                                                                                              |  |                             |            
|Interest expense as a percentage of average finance receivables, net of unearned interest                                                                     |  |                             | 2.31        | % |      |   | 2.60        | %    |  |   | 3.30        | %
|                                                                                                                                                              |  |                             |            
|Provision for credit losses as a percentage of average finance receivables, net of unearned interest                                                          |  |                             | 5.06        | % |      |   | 7.90        | %    |  |   | 4.05        | %
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Net portfolio yield (5)                                                                                                                                       |  |                             | 17.86       | % |      |   | 15.07       | %    |  |   | 18.83       | %
|                                                                                                                                                              |  |                             |            
|Marketing, salaries, employee benefits, depreciation and administrative expenses as a percentage of average finance receivables,
net of unearned interest (6) |  |                             | 10.35       | % |      |   | 10.57       | %    |  |   | 10.61       | %
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Pre-tax yield as a percentage of average finance receivables, net of unearned interest (7)                                                                    |  |                             | 7.51        | % |      |   | 4.50        | %    |  |   | 8.22        | %
|                                                                                                                                                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                                                                                                                              |  |                             |            
|Write-off to liquidation (8)                                                                                                                                  |  |                             | 9.87        | % |      |   | 12.39       | %    |  |   | 9.08        | %
|                                                                                                                                                              |  |                             |            
|Net charge-off percentage (9)                                                                                                                                 |  |                             | 7.37        | % |      |   | 9.93        | %    |  |   | 8.24        | %



26



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##### Table of Contents

|(1) | Average finance receivables, net of unearned interest, represents the average of gross finance receivables, less unearned interest throughout the period.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Average indebtedness represents the average outstanding borrowings under the Line. Average cost of borrowed funds represents interest expense as a percentage of average
indebtedness.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | Interest and fee income on finance receivables does not include revenue generated by NDS.
|--- | -----------------------------------------------------------------------------------------

|(4) | Weighted average contractual rate represents the weighted average annual percentage rate (APR) of all Contracts purchased and direct loans originated during
the period.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(5) | Gross portfolio yield represents interest and fee income on finance receivables as a percentage of average finance receivables, net of unearned interest. Net portfolio
yield represents interest and fee income on finance receivables minus (a) interest expense and (b) the provision for credit losses as a percentage of average finance receivables, net of unearned interest.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(6) | Administrative expenses included in the calculation above are net of administrative expenses associated with NDS which approximated $213,000, $316,000, and $172,000
during the fiscal years ended 2010, 2009 and 2008, respectively.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(7) | Pre-tax yield represents net portfolio yield minus operating expenses as a percentage of average finance receivables, net of unearned interest.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------

|(8) | Write-off to liquidation percentage is defined as net charge-offs divided by liquidation. Liquidation is defined as beginning receivable balance plus current period
purchases minus voids and refinances minus ending receivable balance.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(9) | Net charge-off percentage represents net charge-offs divided by average finance receivables, net of unearned interest, outstanding during the period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------

The following tables present certain information regarding the delinquency rates experienced by the Company with respect to
Contracts and under its direct loan program:



|               |  |                          |             |               |   |           |              |  |   |           |   |  |       |         |   |  |   |            |  
|-------------- |  | ------------------------ | ----------- | ------------- | - | --------- | ------------ |  | - | --------- | - |  | ----- | ------- | - |  | - | ---------- | -
|               |  |                          |             | Delinquencies |  
|Contracts      |  | Gross BalanceOutstanding |             | 30  59 days  |   |           | 60  89 days |  |   | 90 + days |   |  | Total |        
|               |  |                          |             |               |  
|March 31, 2010 |  | $                        | 320,579,222 |               | $ | 7,613,284 |              |  | $ | 1,752,638 |   |  | $     | 778,606 |   |  | $ | 10,144,528 |  
|               |  |                          |             |               |   | 2.37      | %            |  |   | 0.55      | % |  |       | 0.24    | % |  |   | 3.16       | %
|               |  |                          |             |               |  
|March 31, 2009 |  | $                        | 291,034,770 |               | $ | 8,737,694 |              |  | $ | 2,666,484 |   |  | $     | 848,608 |   |  | $ | 12,252,786 |  
|               |  |                          |             |               |   | 3.00      | %            |  |   | 0.92      | % |  |       | 0.29    | % |  |   | 4.21       | %
|               |  |                          |             |               |  
|March 31, 2008 |  | $                        | 270,053,583 |               | $ | 6,747,067 |              |  | $ | 1,798,287 |   |  | $     | 831,647 |   |  | $ | 9,377,001  |  
|               |  |                          |             |               |   | 2.50      | %            |  |   | 0.66      | % |  |       | 0.31    | % |  |   | 3.47       | %
|               |  |                          |             |               |  
|Direct Loans   |  | Gross BalanceOutstanding |             | 30  59 days  |   |           | 60  89 days |  |   | 90 + days |   |  | Total |        
|               |  |                          |             |               |  
|March 31, 2010 |  | $                        | 4,840,381   |               | $ | 98,854    |              |  | $ | 34,864    |   |  | $     | 14,383  |   |  | $ | 148,101    |  
|               |  |                          |             |               |   | 2.04      | %            |  |   | 0.72      | % |  |       | 0.30    | % |  |   | 3.06       | %
|               |  |                          |             |               |  
|March 31, 2009 |  | $                        | 6,890,705   |               | $ | 173,517   |              |  | $ | 49,780    |   |  | $     | 42,672  |   |  | $ | 265,969    |  
|               |  |                          |             |               |   | 2.52      | %            |  |   | 0.72      | % |  |       | 0.62    | % |  |   | 3.86       | %
|               |  |                          |             |               |  
|March 31, 2008 |  | $                        | 10,161,929  |               | $ | 181,244   |              |  | $ | 51,974    |   |  | $     | 58,065  |   |  | $ | 291,283    |  
|               |  |                          |             |               |   | 1.79      | %            |  |   | 0.51      | % |  |       | 0.57    | % |  |   | 2.87       | %



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##### Table of Contents

Critical Accounting Policy

The Companys critical accounting policy relates to the allowance for credit losses. It is based on managements opinion of an amount that is
adequate to absorb losses in the existing portfolio. The allowance for credit losses is established through allocations of dealer discount and a provision for loss based on managements evaluation of the risk inherent in the loan portfolio, the
composition of the portfolio, specific impaired loans and current economic conditions. Such evaluation, considers among other matters, the estimated net realizable value or the fair value of the underlying collateral, economic conditions, historical
loan loss experience, managements estimate of probable credit losses and other factors that warrant recognition in providing for an adequate credit loss allowance.

Because of the nature of the customers under the Companys Contracts and its direct loan program, the Company considers the establishment of
adequate reserves for credit losses to be imperative. The Company segregates its Contracts into static pools for purposes of establishing reserves for losses. All Contracts purchased by a branch during a fiscal quarter comprise a static pool. The
Company pools Contracts according to branch location because the branches purchase Contracts in different geographic markets. This method of pooling by branch and quarter allows the Company to evaluate the different markets where the branches
operate. The pools also allow the Company to evaluate the different levels of customer income, stability, credit history, and the types of vehicles purchased in each market. Each such static pool consists of the Contracts purchased by a branch
office during the fiscal quarter.

Contracts are purchased from many different dealers and are all purchased on an individual Contract by
Contract basis. Individual Contract pricing is determined by the automobile dealerships and is generally the lesser of state maximum interest rates or the maximum interest rate at which the customer will accept. In certain markets, competitive
forces will drive down Contract rates from the maximum rate to a level where an individual competitor is willing to buy an individual Contract. The Company only buys Contracts on an individual basis and never purchases Contracts in batches, although
the Company may consider portfolio acquisitions as part of its growth strategy.

The Company has detailed underwriting guidelines it utilizes
to determine which Contracts to purchase. These guidelines are specific and are designed to cause all of the Contracts that the Company purchases to have common risk characteristics. The Company utilizes its District Managers to evaluate their
respective branch locations for adherence to these underwriting guidelines. The Company also utilizes an internal audit department to assure adherence to its underwriting guidelines. The Company utilizes the branch model, which allows for Contract
purchasing to be done on the branch level. Each Branch Manager may interpret the guidelines differently, and as a result, the common risk characteristics tend to be the same on an individual branch level but not necessarily compared to another
branch.

A dealer discount represents the difference between the finance receivable, net of unearned interest, of a Contract, and the amount
of money the Company actually pays for the Contract. The discount negotiated by the Company is a function of the credit quality of the customer, the wholesale value of the vehicle, and competition in any given market. The automotive dealer accepts
these terms by executing a dealer agreement with the Company. The entire amount of discount is related to credit quality and is considered to be part of the credit loss reserve. The Company utilizes a static pool approach to track portfolio
performance. A static pool retains an amount equal to 100% of the discount as a reserve for credit losses.

Subsequent to the purchase, if the
reserve for credit losses is determined to be inadequate for a static pool which is not fully liquidated, then an additional charge to income through the provision is used to reestablish adequate reserves. If a static pool is fully liquidated and
has any remaining reserves, the excess discounts are immediately recognized into income and the excess provision is immediately reversed during the period. For static pools not fully liquidated that are determined to have excess discounts, such
excess amounts are accreted into income over the remaining life of the static pool. For static pools not fully liquidated that are deemed to have excess reserves, such excess amounts are reversed against provision for credit losses during the
period.



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##### Table of Contents

In analyzing a static pool, the Company considers the performance of prior static pools originated by the
branch office, the performance of prior Contracts purchased from the dealers whose Contracts are included in the current static pool, the credit rating of the customers under the Contracts in the static pool, and current market and economic
conditions. Each static pool is analyzed monthly to determine if the loss reserves are adequate and adjustments are made if they are determined to be necessary.

Fiscal 2010 Compared to Fiscal 2009

Interest and Fee Income on Finance Receivables

Interest income on finance receivables, predominantly finance charge income, increased 6% to $56.4 million in fiscal 2010 from $53.0 million in
fiscal 2009. The average finance receivables, net of unearned interest, totaled $223.5 million for the fiscal year ended March 31, 2010, an increase of 8% from $207.4 million for the fiscal year ended March 31, 2009. The primary reason
average finance receivables, net of unearned interest increased was the increase in the receivable base of several existing branches and the development of new markets in Ohio, North Carolina, Indiana and Virginia. The gross finance receivable
balance increased 9% to $325.4 million at March 31, 2010 from $297.9 million at March 31, 2009. The primary reason interest income increased was the increase in the outstanding loan portfolio. The gross portfolio yield decreased from
25.57% for the fiscal year ended March 31, 2009 to 25.23% for the fiscal year ended March 31, 2010. The net portfolio yield increased from 15.07% for the fiscal year ended March 31, 2009 to 17.86% for the fiscal year ended
March 31, 2010. The gross portfolio yield decreased due to a lower weighted APR on contracts purchased during fiscal year 2010. The net portfolio yield increased primarily due to the decrease in provisions for credit losses.

Marketing, Salaries, Employee Benefits, Depreciation, and Administrative Expenses

Marketing, salaries, employee benefits, depreciation, and administrative expenses increased to $23.3 million for the fiscal year ended March 31, 2010
from $22.2 million for the fiscal year ended March 31, 2009. This increase of 5% was primarily attributable to additional staffing at existing branches. Marketing, salaries, employee benefits, depreciation, and administrative expenses as a
percentage of average finance receivables, net of unearned interest, decreased from 10.57% for the fiscal year ended March 31, 2009 to 10.35% for the fiscal year ended March 31, 2010.

Interest Expense

Interest expense
decreased to $5.2 million for the fiscal year ended March 31, 2010 as compared to $5.4 million for the fiscal year ended March 31, 2009. The following table summarizes the Companys average cost of borrowed funds for the fiscal years
ended March 31:



|                                                    |  |      |   |  |      |  
|--------------------------------------------------- |  | ---- | - |  | ---- | -
|                                                    |  | 2010 |   |  | 2009 |  
|Variable interest under the line of credit facility |  | 0.41 | % |  | 2.10 | %
|Settlements under interest rate swap agreements     |  | 2.32 | % |  | 1.49 | %
|Credit spread under the line of credit facility     |  | 2.10 | % |  | 1.63 | %
|                                                    |  |      |   |  |      |  
|Average cost of borrowed funds                      |  | 4.83 | % |  | 5.22 | %
|                                                    |  |      |   |  |      |  

The primary reason the Companys average cost of funds decreased is the weighted-average 30-day LIBOR rate which
decreased to 0.29% for the fiscal year ended March 31, 2010 as compared to 2.12% for the fiscal year ended March 31, 2009. The reduction in 30-day LIBOR rates was offset in part by the Companys interest rate swap agreements, which
convert a portion of the Companys floating rate debt to fixed rate debt, as well as an increase in the credit spread under a new credit facility executed in the fourth quarter of the fiscal year ended March 31, 2010.



29



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##### Table of Contents

The weighted average notional amount of interest rate swaps was $67.8 million at a weighted average fixed
rate of 3.95% during the fiscal year ended March 31, 2010 as compared to $80.0 million at 4.03% for the fiscal year ended March 31, 2009. For further discussions regarding the effect of interest rate swap agreements see note 6 
Interest Rate Swap Agreements.

On January 12, 2010, the Company executed a new line of credit facility. At this time, the
pricing changed from 162.5 basis points above 30-day LIBOR to 300 basis points above 30-day LIBOR with a 1% floor on LIBOR. The average cost of borrowings in future periods will continue to be impacted by the pricing increases. For further
discussions regarding the Companys line of credit see note 5  Line of Credit.

Analysis of Credit Losses

As of March 31, 2010, the Company had 1,055 active static pools. The average pool upon inception consisted of 60 Contracts with
aggregate finance receivables, net of unearned interest, of approximately $563,000.

The following table sets forth a reconciliation of the
changes in the allowance for credit losses on Contracts for the fiscal years ended March 31:



|                                 |  |      |             |   |      |   |             |  
|-------------------------------- |  | ---- | ----------- | - | ---- | - | ----------- | -
|                                 |  | 2010 |             |   | 2009 |  
|                                 |  |     
|Balance at beginning of year     |  | $    | 24,926,076  |   |      | $ | 20,112,260  |  
|Discounts acquired on new volume |  |      | 11,087,231  |   |      |   | 10,227,382  |  
|Current year provision           |  |      | 11,189,432  |   |      |   | 15,680,590  |  
|Losses absorbed                  |  |      | (18,404,659 | ) |      |   | (22,143,156 | )
|Recoveries                       |  |      | 1,962,496   |   |      |   | 1,857,202   |  
|Discounts accreted               |  |      | (351,998    | ) |      |   | (808,202    | )
|                                 |  |      |             |   |      |   |             |  
|Balance at end of year           |  | $    | 30,408,578  |   |      | $ | 24,926,076  |  
|                                 |  |      |             |   |      |   |             |  

The following table sets forth a reconciliation of the changes in the allowance for credit losses on direct loans for the
fiscal years ended March 31:



|                             |  |      |          |   |      |   |          |  
|---------------------------- |  | ---- | -------- | - | ---- | - | -------- | -
|                             |  | 2010 |          |   | 2009 |  
|                             |  |     
|Balance at beginning of year |  | $    | 513,067  |   |      | $ | 335,057  |  
|Current year provision       |  |      | 132,417  |   |      |   | 705,480  |  
|Losses absorbed              |  |      | (324,521 | ) |      |   | (590,154 | )
|Recoveries                   |  |      | 61,906   |   |      |   | 62,684   |  
|                             |  |      |          |   |      |   |          |  
|Balance at end of year       |  | $    | 382,869  |   |      | $ | 513,067  |  
|                             |  |      |          |   |      |   |          |  

The average dealer discount associated with new volume for the fiscal years ended March 31, 2010 and 2009 was 9.11% and
9.14%, respectively.

The provision for credit losses decreased to $11.3 million for the fiscal year ended March 31, 2010 from $16.4
million for the fiscal year ended March 31, 2009, largely due to the decrease in the net charge-off rate to 7.37% for the fiscal year ended March 31, 2010 as compared to 9.93% for the fiscal year ended March 31, 2009.

The Companys losses as a percentage of liquidation decreased to 9.87% for the fiscal year ended March 31, 2010 as compared to 12.39% for the
fiscal year ended March 31, 2009. Since the inception of the revised underwriting guidelines, the Company has seen improvements in the quality of its Contracts. During comparable liquidation cycles, the default rate for static pools originated
since the revision of underwriting guidelines has decreased when compared to the preceding years performance.



30



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##### Table of Contents

Recoveries as a percentage of charge-offs were approximately 12% and 9% for the fiscal years ended
March 31, 2010 and 2009, respectively. Recovery rates are influenced by general economic conditions and, as a result, the Company experienced increased recovery rates for the fiscal year ended March 31, 2010. Historically, recoveries
as a percentage of charge-offs fluctuate from period to period and the Company does not attribute this increase to any particular change in operational strategy or economic event.

The delinquency percentage for Contracts more than thirty days past due as of March 31, 2010 decreased to 3.16% from 4.21% as of March 31,
2009. The delinquency percentage for direct loans more than thirty days past due as of March 31, 2010 decreased to 3.06% from 3.86% as of March 31, 2009. The delinquency percentage decrease is attributable to allocating additional
resources focused on collections, and stricter underwriting guidelines. The Company utilizes a static pool approach to analyzing portfolio performance and looks at specific static pool performance and recent trends as leading indicators to future
performance of the portfolio.

The Company considers the following factors to assist in determining the appropriate loss reserve levels:
unemployment rates; the number of bankruptcy filings; the results of internal branch audits; consumer sentiment; consumer spending; economic growth (i.e., changes in GDP); the condition of the housing sector; and other leading economic indicators.
The Company continues to evaluate reserve levels on a pool by pool basis during each reporting period. While the Company is encouraged with the decline in net charge-offs and delinquency percentages for these periods, from a historical perspective,
charge-off rates and delinquencies remain high; leading to an increase in the overall allowance for credit losses as a percentage of finance receivables. While unemployment rates have stabilized, they remain elevated which will make it difficult for
additional improvement. The longer term outlook for portfolio performance will depend on the overall economic conditions, the unemployment rate and the Companys ability to monitor, manage and implement its underwriting philosophy in additional
geographic areas as it strives to continue its expansion.

Income Taxes

The provision for income taxes increased to approximately $6.8 million in fiscal year 2010 from approximately $2.8 million in fiscal year 2009 primarily
as a result of higher pretax income. The Companys effective tax rate increased from 37.53% in fiscal 2009 to 38.45% in fiscal 2010. The primary reason for this increase was an increase in the amount of taxable income subject to higher
graduated tax rates associated with federal income taxes.

Fiscal 2009 Compared to Fiscal 2008

Interest and Fee Income on Finance Receivables

Interest income on finance receivables, predominantly finance charge income, increased 6% to $53.0 million in fiscal 2009 from $50.0 million in
fiscal 2008. The average finance receivables, net of unearned interest, totaled $207.4 million for the fiscal year ended March 31, 2009, an increase of 9% from $191.0 million for the fiscal year ended March 31, 2008. The primary reason
average finance receivables, net of unearned interest increased was the increase in the receivable base of several existing branches and the development of two new markets in Alabama and Ohio. The gross finance receivable balance increased 6% to
$279.9 million at March 31, 2009 from $280.2 million at March 31, 2008. The primary reason interest income increased was the increase in the outstanding loan portfolio. The gross portfolio yield decreased from 26.18% for the fiscal year
ended March 31, 2008 to 25.57% for the fiscal year ended March 31, 2009. The net portfolio yield decreased from 18.83% for the fiscal year ended March 31, 2008 to 15.07% for the fiscal year ended March 31, 2009. The gross
portfolio yield decreased due to a combination of a change to reflect interest earned on a contractual basis, as opposed to on the basis of expected yield (see discussion under Analysis of Credit Losses below), a decrease in accretion of
discounts due to deterioration in portfolio performance, and lower weighted APR on contracts purchased during fiscal year 2009. The net portfolio yield decreased due to the above factors, net of additional provisions for credit losses required for
the change in the recognition of interest and the resulting affect on credit loss provisions.



31



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##### Table of Contents

Marketing, Salaries, Employee Benefits, Depreciation, and Administrative Expenses

Marketing, salaries, employee benefits, depreciation and administrative expenses increased to $22.2 million for the fiscal year ended March 31, 2009
from $20.4 million for the fiscal year ended March 31, 2008. This increase of 9% was primarily attributable to the additional staffing at several existing branches and increased administrative expenses driven by increased repossession and
collective related expenses. Marketing, salaries, employee benefits, depreciation, and administrative expenses as a percentage of average finance receivables, net of unearned interest, decreased from 10.61% for the fiscal year ended March 31,
2008 to 10.57% for the fiscal year ended March 31, 2009.

Interest Expense

Interest expense decreased from $6.3 million for the fiscal year ended March 31, 2008 as compared to $5.4 million for the fiscal year ended
March 31, 2009. The average indebtedness for the fiscal year ended March 31, 2009 increased to $103.1 million as compared to $97.1 million for the fiscal year ended March 31, 2008. The average cost of borrowed funds decreased
from 6.50% during the fiscal year ended March 31, 2008 to 5.22% during the fiscal year ended March 31, 2009. The primary reason the Companys average cost of funds decreased is the weighted-average 30-day LIBOR rate decreased from
6.58% for the fiscal year ended March 31, 2008 as compared to 3.52% for the fiscal year ended March 31, 2009. The reduction in 30-day LIBOR rates was offset in part by the Companys interest rate swap agreements, which convert a
portion of the Companys floating rate debt to fixed rate debt. For further discussions regarding the Companys cost of funds and the effect of interest rate swap agreements see note 6  Interest Rate Swap Agreements.

Analysis of Credit Losses

As of March 31, 2009, the Company had 939 active static pools. The average pool upon inception consisted of 62 Contracts with aggregate finance
receivables, net of unearned interest, of approximately $582,000.

The following table sets forth a reconciliation of the changes in the
allowance for credit losses on Contracts for the fiscal years ended March 31:



|                                 |  |      |             |   |      |   |             |  
|-------------------------------- |  | ---- | ----------- | - | ---- | - | ----------- | -
|                                 |  | 2009 |             |   | 2008 |  
|                                 |  |     
|Balance at beginning of year     |  | $    | 20,112,260  |   |      | $ | 20,638,912  |  
|Discounts acquired on new volume |  |      | 10,227,382  |   |      |   | 9,715,284   |  
|Current year provision           |  |      | 15,680,590  |   |      |   | 7,355,973   |  
|Losses absorbed                  |  |      | (22,143,156 | ) |      |   | (17,417,160 | )
|Recoveries                       |  |      | 1,857,202   |   |      |   | 1,848,816   |  
|Discounts accreted               |  |      | (808,202    | ) |      |   | (2,029,565  | )
|                                 |  |      |             |   |      |   |             |  
|Balance at end of year           |  | $    | 24,926,076  |   |      | $ | 20,112,260  |  
|                                 |  |      |             |   |      |   |             |  

The following table sets forth a reconciliation of the changes in the allowance for credit losses on direct loans for the
fiscal years ended March 31:



|                             |  |      |          |   |      |   |          |  
|---------------------------- |  | ---- | -------- | - | ---- | - | -------- | -
|                             |  | 2009 |          |   | 2008 |  
|                             |  |     
|Balance at beginning of year |  | $    | 335,057  |   |      | $ | 324,688  |  
|Current year provision       |  |      | 705,480  |   |      |   | 374,832  |  
|Losses absorbed              |  |      | (590,154 | ) |      |   | (409,251 | )
|Recoveries                   |  |      | 62,684   |   |      |   | 44,788   |  
|                             |  |      |          |   |      |   |          |  
|Balance at end of year       |  | $    | 513,067  |   |      | $ | 335,057  |  
|                             |  |      |          |   |      |   |          |  



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Reserves accreted into income for the fiscal year ended March 31, 2009 were approximately $808,000 as
compared to $2.0 million for the fiscal year ended March 31, 2008. Provisions reversed for the fiscal years ended March 31, 2009 and 2008 were $85,000 and $367,000, respectively. The primary reason for the decrease in reserves accreted
during the fiscal year ended March 31, 2009 as compared to the fiscal year ended March 31, 2008 was an increase in the net charge-off percentage from 8.24% to 9.93%. The primary reason for reversal of provisions previously recorded was due
to the charge-off performance of static pools originated from April 2005 through December 2005. These specific pools were originated, and the majority of their liquidation occurred, during more prosperous economic times. As a result, their
accompanying charge-off rate was lower than those of static pools originated subsequent years.

The average dealer discount associated with
new volume for the fiscal years ended March 31, 2009 and 2008 was 9.14% and 8.32%, respectively. The provision for credit losses increased from $7.7 million for the fiscal year ended March 31, 2008 to $16.4 million for the fiscal year
ended March 31, 2009, largely due to the increase in the net charge-off rate from 8.24% for the fiscal year ended March 31, 2008 to 9.93% for the fiscal year ended March 31, 2009. The Companys losses as a percentage of
liquidation increased from 9.08% for the fiscal year ended March 31, 2008 to 12.39% for the fiscal year ended March 31, 2009. The longer term outlook for portfolio performance will depend on the overall economic conditions, the
unemployment rate and the Companys ability to monitor, manage and implement its underwriting philosophy in additional geographic areas as it strives to continue its expansion. The Company does not believe there were any significant changes in
loan concentrations, or terms or quality of Contracts purchased during fiscal 2009 that would have contributed to the increase in losses.

Recoveries as a percentage of charge-offs were approximately 9% and 12% for the fiscal years ended March 31, 2009 and 2008, respectively. The
Company believes that as it continues to expand its operations, it will become more difficult to implement its loss recovery model in geographic areas further away from its Corporate headquarters and, as a result, the Company will likely experience
declining recovery rates over the long term. Recovery rates are also influenced by general economic conditions and, as a result, the Company experienced recovery rates for the fiscal year ended March 31, 2009 that were below historical
averages.

The Company considers the following factors to assist in determining the appropriate loss reserve levels: unemployment rates; the
number of bankruptcy filings; the results of internal branch audits; consumer sentiment; consumer spending; economic growth (i.e., changes in GDP); the condition of the housing sector; and other leading economic indicators. As a result of weakness
in the overall economy, the Company has increased its targeted reserve levels on static pools originated since September 2006, and the Company continues to re-evaluate reserve levels on a pool by pool basis during each reporting period.

The delinquency percentage for Contracts more than thirty days past due as of March 31, 2009 increased to 4.21% from 3.47% as of March 31,
2008. The delinquency percentage for direct loans more than thirty days past due as of March 31, 2009 increased to 3.86% from 2.87% as of March 31, 2008. The Company utilizes a static pool approach to analyzing portfolio performance and
looks at specific static pool performance and recent trends as leading indicators to future performance of the portfolio.

Income Taxes

The provision for income taxes decreased 53% to approximately $2.8 million in fiscal year 2009 from approximately $5.9 million in fiscal
year 2008 primarily as a result of lower pretax income. The Companys effective tax rate decreased from 37.86% in fiscal 2008 to 37.53% in fiscal 2009.



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##### Table of Contents

Liquidity and Capital Resources

The Companys cash flows are summarized as follows:



|                                                         |  |                             |             |   |      |   |             |      |  |   |             |  
|-------------------------------------------------------- |  | --------------------------- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|                                                         |  | Fiscal Year ended March 31, |            
|                                                         |  | 2010                        |             |   | 2009 |   |             | 2008 | 
|Cash provided by (used in):                              |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                         |  |                             |            
|Operations                                               |  | $                           | 21,325,918  |   |      | $ | 21,665,478  |      |  | $ | 16,857,053  |  
|Investing activities -
(primarily purchase of Contracts) |  |                             | (27,277,523 | ) |      |   | (24,234,910 | )    |  |   | (22,881,917 | )
|Financing activities                                     |  |                             | 5,752,924   |   |      |   | 2,004,556   |      |  |   | 6,823,121   |  
|                                                         |  |                             |             |   |      |   |             |      |  |   |             |  
|                                                         |  |                             |            
|Net (decrease) increase in cash                          |  | $                           | (198,681    | ) |      | $ | (564,876    | )    |  | $ | 798,257     |  
|                                                         |  |                             |             |   |      |   |             |      |  |   |             |  

The Companys primary use of working capital during the fiscal year ended March 31, 2010 was the funding of the
purchase of Contracts which are financed substantially through borrowings under the Companys Line. During 2010, the Company increased the size of the Line and extended the maturity date to November 30, 2011. The Line is secured by
all of the assets of Nicholas Financial. The Company may borrow the lesser of $140.0 million or amounts based upon formulas principally related to a percentage of eligible finance receivables, as defined. Borrowings under the Line may be under
various LIBOR pricing options plus 300 basis points with a 1% floor on LIBOR or at the prime rate. Prime rate based borrowings are generally less than $5.0 million. As of March 31, 2010, the amount outstanding under the Line was approximately
$107.3 million and the amount available under the Line was approximately $32.7 million.

The Company will continue to depend on the
availability of the Line, together with cash from operations, to finance future operations. Amounts outstanding under the Line have increased by approximately $5.0 million and $2.1 million during the fiscal years ended March 31, 2010 and 2009,
respectively. The growth of the Line is principally related to funding the purchase of Contracts and is consistent with the growth of finance receivables. The amount of debt the Company incurs from time to time under these financing mechanisms
depends on the Companys need for cash and ability to borrow under the terms of the Line. The Company believes that borrowings available under the Line as well as cash flow from operations will be sufficient to meet its short-term funding
needs.

The Line requires compliance with certain debt covenants including financial ratios, asset quality and other performance tests. The
Company is currently in compliance with all of its debt covenants but, during the current economic slowdown, a breach of one or more of these covenants could occur prior to the maturity date of the Line, which is November 30, 2011. The
Companys consortium of lenders could place the Company in default if certain covenants were breached and take one or more of the following actions: increase the Companys borrowing costs; restrict the Companys ability to obtain
additional borrowings under the Line; accelerate all amounts outstanding under the Line; or enforce its interests against collateral securing the Line. The Company believes its lenders will continue to allow it to operate in the event of a condition
of default; however no assurance can be given that this would occur.



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The Company has entered into interest rate swap agreements, each of which effectively converts a portion of
the Companys floating-rate debt to a fixed-rate, thus reducing the impact of interest rate change on the Companys interest expense. Approximately 47% and 78% of the Companys borrowings under the Line were subject to interest rate
swap agreements as of March 31, 2010 and March 31, 2009, respectively. The decrease in this percentage is attributable to the maturing of swaps along with managements ongoing evaluation of interest rate swap agreements necessary to
meet the Companys objective to minimize the cost of borrowings in light of current and expected future interest rates under the Line. The swap agreements as of March 31, 2010 have maturities ranging from May 19, 2010 through
February 2, 2011.

Impact of Inflation

The Company is affected by inflation primarily through increased operating costs and expenses including increases in interest rates. Inflationary
pressures on operating costs and expenses have been offset by the Companys continued emphasis on stringent operating and cost controls.

Contractual Obligations

The following
table summarizes the Companys material obligations as of March 31, 2010.



|                            |  |                        |             |                 |   |             |  |             |             |                  |   |        |  |   |  
|--------------------------- |  | ---------------------- | ----------- | --------------- | - | ----------- |  | ----------- | ----------- | ---------------- | - | ------ |  | - | -
|                            |  | Payments Due by Period
|                            |  | Total                  |             | Less than1 year |   | 1 to 3years |  | 3 to 5years |             | More than5
years
|                            |  |                        |             |                 |  
|Operating leases            |  | $                      | 2,948,791   |                 | $ | 1,249,169   |  | $           | 1,626,482   |                  | $ | 73,140 |  | $ | 
|Line of credit              |  |                        | 107,274,971 |                 |   |            |  |             | 107,274,971 |                  |   |       |  |   | 
|Interest on line of
credit1 |  |                        | 9,007,978   |                 |   | 5,074,578   |  |             | 3,933,400   |                  |   |       |  |   | 
|                            |  |                        |             |                 |   |             |  |             |             |                  |   |        |  |   |  
|                            |  |                        |             |                 |  
|Total                       |  | $                      | 119,231,740 |                 | $ | 6,323,747   |  | $           | 112,834,853 |                  | $ | 73,140 |  | $ | 
|                            |  |                        |             |                 |   |             |  |             |             |                  |   |        |  |   |  



|1 | Interest on outstanding borrowings under the Line as of March 31, 2010 based on an effective interest rate of 4.00% and the estimated effect of
the interest rate swap settlements at March 31, 2010.
|- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Market risks relating to the Companys operations result primarily from changes in interest rates. The Company does not engage in
speculative or leveraged transactions, nor does it hold or issue financial instruments for trading purposes.

Interest Rate Risk

Managements objective is to minimize the cost of borrowing through an appropriate mix of fixed and floating rate debt. Derivative
financial instruments, such as interest rate swap agreements, may be used for the purpose of managing fluctuating interest rate exposures that exist from ongoing business operations. During the fiscal year ended March 31, 2009, the Company
undesignated all of its interest rate swaps as cash flow hedges. The Company does not use interest rate swaps for speculative purposes. Such instruments continue to be intended for use as economic hedges.

Item 8. Financial Statements and Supplementary Data

The following financial statements are filed as part of this Report (see pages 37-60)



|                                                        |  |   
|------------------------------------------------------- |  | --
|Report of Independent Registered Public Accounting Firm |  | 37
|                                                        | 
|Audited Consolidated Financial Statements               |  |   
|                                                        | 
|Consolidated Balance Sheets                             |  | 38
|Consolidated Statements of Income                       |  | 39
|Consolidated Statements of Shareholders Equity         |  | 40
|Consolidated Statements of Cash Flows                   |  | 41
|Notes to Consolidated Financial Statements              |  | 42



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##### Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders

Nicholas Financial, Inc.

We have audited the
accompanying consolidated balance sheets of Nicholas Financial, Inc. and subsidiaries (the Company) as of March 31, 2010 and 2009 and the related consolidated statements of income, shareholders equity, and cash flows for each
of the years in the three-year period ended March 31, 2010. These consolidated financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on these consolidated financial statements
based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that
our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of the Company as of March 31, 2010 and 2009 and the results of their operations and their cash flows for each of the years in the three-year period ended March 31, 2010, in
conformity with accounting principles generally accepted in the United States of America.

We were not engaged to examine managements
assessment of the effectiveness of the Companys internal control over financial reporting as of March 31, 2010, included in the accompanying Managements Report on Internal Control over Financial Reporting, and, accordingly, we do
not express an opinion thereon.

/s/ Dixon Hughes PLLC

Atlanta, Georgia

June 14, 2010



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Consolidated Balance Sheets



|                                                                                                                                        |  |           |             |   |      |   |             |  
|--------------------------------------------------------------------------------------------------------------------------------------- |  | --------- | ----------- | - | ---- | - | ----------- | -
|                                                                                                                                        |  | March 31, |            
|                                                                                                                                        |  | 2010      |             |   | 2009 |  
|Assets                                                                                                                                  |  |           |             |   |      |   |             |  
|Cash                                                                                                                                    |  | $         | 1,533,894   |   |      | $ | 1,732,575   |  
|Finance receivables, net                                                                                                                |  |           | 202,439,754 |   |      |   | 186,694,369 |  
|Assets held for resale                                                                                                                  |  |           | 1,070,131   |   |      |   | 1,058,481   |  
|Prepaid expenses and other assets                                                                                                       |  |           | 782,422     |   |      |   | 717,131     |  
|Property and equipment, net                                                                                                             |  |           | 661,093     |   |      |   | 774,472     |  
|Deferred income taxes                                                                                                                   |  |           | 7,648,779   |   |      |   | 6,805,147   |  
|                                                                                                                                        |  |           |             |   |      |   |             |  
|Total assets                                                                                                                            |  | $         | 214,136,073 |   |      | $ | 197,782,175 |  
|                                                                                                                                        |  |           |             |   |      |   |             |  
|                                                                                                                                        |  |          
|Liabilities and shareholders equity                                                                                                    |  |           |             |   |      |   |             |  
|Line of credit                                                                                                                          |  | $         | 107,274,971 |   |      | $ | 102,030,195 |  
|Drafts payable                                                                                                                          |  |           | 941,207     |   |      |   | 975,240     |  
|Accounts payable and accrued expenses                                                                                                   |  |           | 6,140,965   |   |      |   | 5,553,680   |  
|Income taxes payable                                                                                                                    |  |           | 420,819     |   |      |   | 206,451     |  
|Deferred revenues                                                                                                                       |  |           | 1,137,150   |   |      |   | 1,244,136   |  
|Interest rate swaps                                                                                                                     |  |           | 783,678     |   |      |   | 2,754,760   |  
|                                                                                                                                        |  |           |             |   |      |   |             |  
|Total liabilities                                                                                                                       |  |           | 116,698,790 |   |      |   | 112,764,462 |  
|                                                                                                                                        |  |          
|Commitments and contingencies                                                                                                           |  |           |             |   |      |   |             |  
|                                                                                                                                        |  |          
|Shareholders equity:                                                                                                                   |  |           |             |   |      |   |             |  
|Preferred stock, no par: 5,000,000 shares authorized; none issued                                                                       |  |           |            |   |      |   |            |  
|Common stock, no par: 50,000,000 shares authorized; 11,718,870 and 11,411,145 shares issued, respectively (adjusted for stock
dividend) |  |           | 25,544,820  |   |      |   | 18,073,622  |  
|Accumulated other comprehensive loss                                                                                                    |  |           | (178,090    | ) |      |   | (755,919    | )
|Retained earnings                                                                                                                       |  |           | 72,070,553  |   |      |   | 67,700,010  |  
|                                                                                                                                        |  |           |             |   |      |   |             |  
|Total shareholders equity                                                                                                              |  |           | 97,437,283  |   |      |   | 85,017,713  |  
|                                                                                                                                        |  |           |             |   |      |   |             |  
|Total liabilities and shareholders equity                                                                                              |  | $         | 214,136,073 |   |      | $ | 197,782,175 |  
|                                                                                                                                        |  |           |             |   |      |   |             |  

See accompanying notes.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Consolidated Statements of Income



|                                               |  |                             |            |   |      |   |            |  |   |           
|---------------------------------------------- |  | --------------------------- | ---------- | - | ---- | - | ---------- |  | - | ----------
|                                               |  | Fiscal Year ended March 31,
|                                               |  | 2010                        |            |   | 2009 |   | 2008      
|Revenue:                                       |  |                             |            |   |      |   |            |  |   |           
|Interest and fee income on finance receivables |  | $                           | 56,403,536 |   |      | $ | 53,032,438 |  | $ | 50,007,510
|Sales                                          |  |                             | 68,117     |   |      |   | 69,933     |  |   | 75,287    
|                                               |  |                             |            |   |      |   |            |  |   |           
|                                               |  |                             | 56,471,653 |   |      |   | 53,102,371 |  |   | 50,082,797
|Expenses:                                      |  |                             |            |   |      |   |            |  |   |           
|Cost of sales                                  |  |                             | 18,288     |   |      |   | 17,497     |  |   | 34,590    
|Marketing                                      |  |                             | 1,205,596  |   |      |   | 1,248,190  |  |   | 1,309,140 
|Salaries and employee benefits                 |  |                             | 14,380,695 |   |      |   | 13,349,523 |  |   | 12,572,039
|Administrative                                 |  |                             | 7,438,113  |   |      |   | 7,278,679  |  |   | 6,208,831 
|Provision for credit losses                    |  |                             | 11,321,849 |   |      |   | 16,386,070 |  |   | 7,730,805 
|Depreciation                                   |  |                             | 322,050    |   |      |   | 355,894    |  |   | 351,099   
|Interest expense                               |  |                             | 5,169,736  |   |      |   | 5,384,532  |  |   | 6,310,465 
|Change in fair value of interest rate swaps    |  |                             | (1,034,869 | ) |      |   | 1,530,005  |  |   |          
|                                               |  |                             |            |   |      |   |            |  |   |           
|                                               |  |                             | 38,821,458 |   |      |   | 45,550,390 |  |   | 34,516,969
|                                               |  |                             |            |   |      |   |            |  |   |           
|Operating income before income taxes           |  |                             | 17,650,195 |   |      |   | 7,551,981  |  |   | 15,565,828
|Income tax expense                             |  |                             | 6,785,634  |   |      |   | 2,834,418  |  |   | 5,893,652 
|                                               |  |                             |            |   |      |   |            |  |   |           
|Net income                                     |  | $                           | 10,864,561 |   |      | $ | 4,717,563  |  | $ | 9,672,176 
|                                               |  |                             |            |   |      |   |            |  |   |           
|Earnings per share:                            |  |                             |            |   |      |   |            |  |   |           
|Basic (adjusted for stock dividend)            |  | $                           | 0.95       |   |      | $ | 0.42       |  | $ | 0.88      
|                                               |  |                             |            |   |      |   |            |  |   |           
|Diluted (adjusted for stock dividend)          |  | $                           | 0.93       |   |      | $ | 0.41       |  | $ | 0.85      
|                                               |  |                             |            |   |      |   |            |  |   |           

See accompanying notes.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Consolidated Statements of Shareholders Equity



|                                                                |  |                                          |  |                               |            |               |          |            |          |                     |   |            |   |  |   |            |  
|--------------------------------------------------------------- |  | ---------------------------------------- |  | ----------------------------- | ---------- | ------------- | -------- | ---------- | -------- | ------------------- | - | ---------- | - |  | - | ---------- | -
|                                                                |  | Common Stock(adjusted for stockdividend) |  | AccumulatedOtherComprehensive |            |               | Retained |            |          | Total
Shareholders |  
|                                                                |  | Shares                                   |  | Amount                        |            | Income (Loss) |          |            | Earnings |                     |   | Equity     |  
|Balance at March 31, 2007                                       |  | 10,982,640                               |  | $                             | 16,088,477 |               | $        | 408,237    |          |                     | $ | 53,310,271 |   |  | $ | 69,806,985 |  
|Issuance of common stock under stock options                    |  | 227,425                                  |  |                               | 280,349    |               |          |           |          |                     |   |           |   |  |   | 280,349    |  
|Issuance of restricted and performance share awards             |  | 42,900                                   |  |                               |           |               |          |           |          |                     |   |           |   |  |   |           |  
|Excess tax benefit on share awards, net                         |  |                                         |  |                               | 448,666    |               |          |           |          |                     |   |           |   |  |   | 448,666    |  
|Share-based compensation                                        |  |                                         |  |                               | 387,391    |               |          |           |          |                     |   |           |   |  |   | 387,391    |  
|Net income                                                      |  |                                         |  |                               |           |               |          |           |          |                     |   | 9,672,176  |   |  |   | 9,672,176  |  
|Change in fair value of interest rate swaps                     |  |                                         |  |                               |           |               |          | (2,019,128 | )        |                     |   |           |   |  |   | (2,019,128 | )
|Balance at March 31, 2008                                       |  | 11,252,965                               |  |                               | 17,204,883 |               |          | (1,610,891 | )        |                     |   | 62,982,447 |   |  |   | 78,576,439 |  
|                                                                |  |                                          |  |                               |            |               |          |            |          |                     |   |            |   |  |   |            |  
|Issuance of common stock under stock options                    |  | 151,855                                  |  |                               | 193,055    |               |          |           |          |                     |   |           |   |  |   | 193,055    |  
|Issuance of restricted and performance share awards             |  | 6,325                                    |  |                               |           |               |          |           |          |                     |   |           |   |  |   |           |  
|Excess tax benefit on share awards, net                         |  |                                         |  |                               | 26,312     |               |          |           |          |                     |   |           |   |  |   | 26,312     |  
|Share-based compensation                                        |  |                                         |  |                               | 649,372    |               |          |           |          |                     |   |           |   |  |   | 649,372    |  
|Net income                                                      |  |                                         |  |                               |           |               |          |           |          |                     |   | 4,717,563  |   |  |   | 4,717,563  |  
|Accumulated other comprehensive loss reclassified into earnings |  |                                         |  |                               |           |               |          | 854,972    |          |                     |   |           |   |  |   | 854,972    |  
|Balance at March 31, 2009                                       |  | 11,411,145                               |  |                               | 18,073,622 |               |          | (755,919   | )        |                     |   | 67,700,010 |   |  |   | 85,017,713 |  
|                                                                |  |                                          |  |                               |            |               |          |            |          |                     |   |            |   |  |   |            |  
|Issuance of common stock under stock options                    |  | 165,825                                  |  |                               | 269,206    |               |          |           |          |                     |   |           |   |  |   | 269,206    |  
|Issuance of restricted share awards, net of forfeitures         |  | 127,600                                  |  |                               |           |               |          |           |          |                     |   |           |   |  |   |           |  
|Issuance of performance share awards                            |  | 14,300                                   |  |                               |           |               |          |           |          |                     |   |           |   |  |   |           |  
|Excess tax benefit on share awards, net                         |  |                                         |  |                               | 257,600    |               |          |           |          |                     |   |           |   |  |   | 257,600    |  
|Share-based compensation                                        |  |                                         |  |                               | 450,374    |               |          |           |          |                     |   |           |   |  |   | 450,374    |  
|Net income                                                      |  |                                         |  |                               |           |               |          |           |          |                     |   | 10,864,561 |   |  |   | 10,864,561 |  
|Stock dividend                                                  |  |                                         |  |                               | 6,494,018  |               |          |           |          |                     |   | (6,494,018 | ) |  |   |           |  
|Accumulated other comprehensive loss reclassified into earnings |  |                                         |  |                               |           |               |          | 577,829    |          |                     |   |           |   |  |   | 577,829    |  
|                                                                |  |                                          |  |                               |            |               |          |            |          |                     |   |            |   |  |   |            |  
|Balance at March 31, 2010                                       |  | 11,718,870                               |  | $                             | 25,544,820 |               | $        | (178,090   | )        |                     | $ | 72,070,553 |   |  | $ | 97,437,283 |  
|                                                                |  |                                          |  |                               |            |               |          |            |          |                     |   |            |   |  |   |            |  

See accompanying notes.



40



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Consolidated Statements of Cash Flows



|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------- | ------------ | - | ---- | - | ------------ | ---- |  | - | ------------ | -
|                                                                                                                                |  | Fiscal Year ended March 31, |             
|                                                                                                                                |  | 2010                        |              |   | 2009 |   |              | 2008 | 
|Cash flows from operating activities:                                                                                           |  |                             |              |   |      |   |              |      |  |   |              |  
|Net income                                                                                                                      |  | $                           | 10,864,561   |   |      | $ | 4,717,563    |      |  | $ | 9,672,176    |  
|Adjustments to reconcile net income to net cash provided by operating activities:                                               |  |                             |              |   |      |   |              |      |  |   |              |  
|Depreciation                                                                                                                    |  |                             | 322,050      |   |      |   | 355,894      |      |  |   | 351,099      |  
|Gain on sale of property and equipment                                                                                          |  |                             | (10,032      | ) |      |   | (16,763      | )    |  |   | (37,692      | )
|Provision for credit losses                                                                                                     |  |                             | 11,321,849   |   |      |   | 16,386,070   |      |  |   | 7,817,997    |  
|Deferred income taxes                                                                                                           |  |                             | (1,217,391   | ) |      |   | (2,309,977   | )    |  |   | 44,523       |  
|Share-based compensation                                                                                                        |  |                             | 450,374      |   |      |   | 649,372      |      |  |   | 387,391      |  
|Change in fair value of interest rate swaps                                                                                     |  |                             | (1,034,869   | ) |      |   | 1,530,005    |      |  |   |             |  
|Changes in operating assets and liabilities:                                                                                    |  |                             |              |   |      |   |              |      |  |   |              |  
|Prepaid expenses and other assets                                                                                               |  |                             | (65,291      | ) |      |   | (56,515      | )    |  |   | (64,665      | )
|Accounts payable and accrued expenses                                                                                           |  |                             | 587,285      |   |      |   | (250,014     | )    |  |   | (351,797     | )
|Income taxes payable/recoverable                                                                                                |  |                             | 214,368      |   |      |   | 892,979      |      |  |   | (912,176     | )
|Deferred revenues                                                                                                               |  |                             | (106,986     | ) |      |   | (233,136     | )    |  |   | (49,803      | )
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|Net cash provided by operating activities                                                                                       |  |                             | 21,325,918   |   |      |   | 21,665,478   |      |  |   | 16,857,053   |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|                                                                                                                                |  |                             |             
|Cash flows from investing activities:                                                                                           |  |                             |              |   |      |   |              |      |  |   |              |  
|Purchase and origination of finance contracts                                                                                   |  |                             | (110,184,843 | ) |      |   | (103,378,183 | )    |  |   | (111,091,212 | )
|Principal payments received                                                                                                     |  |                             | 83,117,609   |   |      |   | 79,341,088   |      |  |   | 88,594,586   |  
|Decrease( increase) in assets held for resale                                                                                   |  |                             | (11,650      | ) |      |   | 71,702       |      |  |   | (242,496     | )
|Purchase of property and equipment                                                                                              |  |                             | (208,671     | ) |      |   | (295,272     | )    |  |   | (189,845     | )
|Proceeds from sale of property and equipment                                                                                    |  |                             | 10,032       |   |      |   | 25,755       |      |  |   | 47,050       |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|Net cash used in investing activities                                                                                           |  |                             | (27,277,523  | ) |      |   | (24,234,910  | )    |  |   | (22,881,917  | )
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|                                                                                                                                |  |                             |             
|Cash flows from financing activities:                                                                                           |  |                             |              |   |      |   |              |      |  |   |              |  
|Net proceeds from line of credit                                                                                                |  |                             | 5,244,776    |   |      |   | 2,092,997    |      |  |   | 5,925,098    |  
|(Decrease) increase in drafts payable                                                                                           |  |                             | (34,033      | ) |      |   | (457,983     | )    |  |   | 141,276      |  
|Proceeds from exercise of stock options                                                                                         |  |                             | 269,206      |   |      |   | 193,055      |      |  |   | 280,349      |  
|Excess tax benefits from exercise of stock options, vesting of restricted share awards and issuance of performance share awards |  |                             | 272,975      |   |      |   | 176,487      |      |  |   | 476,398      |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|Net cash provided by financing activities                                                                                       |  |                             | 5,752,924    |   |      |   | 2,004,556    |      |  |   | 6,823,121    |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|                                                                                                                                |  |                             |             
|Net (decrease) increase in cash                                                                                                 |  |                             | (198,681     | ) |      |   | (564,876     | )    |  |   | 798,257      |  
|Cash, beginning of year                                                                                                         |  |                             | 1,732,575    |   |      |   | 2,297,451    |      |  |   | 1,499,194    |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|Cash, end of year                                                                                                               |  | $                           | 1,533,894    |   |      | $ | 1,732,575    |      |  | $ | 2,297,451    |  
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|                                                                                                                                |  |                             |             
|Supplemental disclosure of noncash investing and financing activities:                                                          |  |                             |              |   |      |   |              |      |  |   |              |  
|(Increase) decrease in accumulated other comprehensive loss for change in fair value of interest rate swaps                     |  | $                           | 577,829      |   |      | $ | 854,972      |      |  | $ | (2,019,128   | )
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  
|Shortfall of tax benefits from vesting of restricted share awards and issuance of performance share awards                      |  | $                           | (15,375      | ) |      | $ | (150,175     | )    |  | $ | (27,732      | )
|                                                                                                                                |  |                             |              |   |      |   |              |      |  |   |              |  

See accompanying notes.



41



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

1. Organization

Nicholas Financial,
Inc. (Nicholas Financial  Canada) is a Canadian holding company incorporated under the laws of British Columbia with two wholly-owned United States subsidiaries, Nicholas Data Services, Inc. (NDS) and Nicholas
Financial, Inc. (NFI). NDS is engaged principally in the development, marketing and support of computer application software. NFI is a specialized consumer finance company engaged primarily in acquiring and servicing retail installment
contracts (Contracts) for purchases of new and used automobiles and light trucks. To a lesser extent, NFI also offers direct loans and sells consumer-finance related products. Both NDS and NFI are based in Florida, U.S.A. The
accompanying consolidated financial statements are stated in U.S. dollars and are presented in accordance with accounting principles generally accepted in the United States of America (GAAP).

2. Summary of Significant Accounting Policies

Consolidation

The consolidated financial
statements include the accounts of Nicholas Financial  Canada and its wholly owned subsidiaries, NDS and NFI, collectively referred to as (the Company). All intercompany transactions and balances have been eliminated.

Stock Dividend

On November 10,
2009 the Boards of Directors declared a 10% stock dividend on December 7, 2009 to shareholders of record on November 20, 2009. As a result of this stock dividend, an entry of approximately $6.5 million was made to reflect the
re-capitalization of shareholders equity from retained earnings to common stock. This amount was derived from the quoted market value of the shares at the date of declaration ($6.10) times the number of shares issued as a result of the 10%
stock dividend. All references in the consolidated financial statements and notes to the number of shares outstanding, per share amounts, and share awards of the Companys common shares have been restated to reflect the effect of the stock
dividend for all periods presented.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could
differ from those estimates. Material estimates that are particularly susceptible to significant change relate to the determination of the allowance for credit losses on finance receivables, the net realizable value of assets held for resale and the
fair value of interest rate swaps.



42



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Finance Receivables

Finance receivables are recorded at cost, net of unearned interest, discounts and an allowance for credit losses. The amount of unearned interest,
discounts and allowance for credit losses as of March 31, 2010 and March 31, 2009 are $122,979,849 and $111,231,106, respectively.

Allowance for Credit Losses

The
allowance for credit losses is increased by charges against earnings and decreased by charge-offs (net of recoveries). In addition to the charges against earnings, the reserve for credit losses has been established using dealer discounts to absorb
potential credit losses. A dealer discount represents the difference between the finance receivable, net of unearned interest, of a Contract, and the amount of money the Company actually pays for the Contract. The entire amount of the discount is
related to credit quality and is considered to be part of the credit loss reserve. The Company aggregates Contracts into static pools consisting of Contracts purchased during a three-month period for each branch location. Managements periodic
evaluation of the adequacy of the allowance is based on the Companys past loan experience, known and inherent risks in the portfolio, adverse situations that may affect the borrowers ability to repay, the estimated value of any
underlying collateral, and current economic conditions. As conditions change, the Companys level of provisioning and/or allowance may change as well.

Assets Held for Resale

Assets held for
resale are stated at net realizable value and consist primarily of automobiles that have been repossessed by the Company and are awaiting final disposition. Costs associated with repossession, transport and auction preparation expenses are reported
under operating expenses in the period in which they were incurred.

Property and Equipment

Property and equipment are recorded at cost, net of accumulated depreciation. Expenditures for repairs and maintenance are charged to expense as incurred.
Depreciation of property and equipment is computed using the straight-line method over the estimated useful lives of the assets as follows:



|                       |  |                                                            
|---------------------- |  | -----------------------------------------------------------
|Automobiles            |  | 3 years                                                    
|Equipment              |  | 5 years                                                    
|Furniture and fixtures |  | 7 years                                                    
|Leasehold improvements |  | Lesser of lease term or useful life (generally 6 - 7 years)



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Drafts Payable

Drafts payable represent checks disbursed for loan purchases which have not yet been funded through the line of credit. Amounts generally clear within two
business days of period end and are then added to the line of credit.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences
attributable to differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases along with operating loss and tax credit carryforwards, if any. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rate
is recognized in income in the period that includes the enactment date.

The Company recognizes tax benefits from an uncertain tax position
only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from any such
position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. It is the Companys policy to recognize interest and penalties accrued on any uncertain tax
benefits as a component of income tax expense. The Company does not have any accrued interest or penalties associated with any unrecognized tax benefits, nor has the Company recognized any related interest or penalties during the three years ended
March 31, 2010.

The Company files income tax returns in the U.S. Federal jurisdiction and various State jurisdictions. The Company is no
longer subject to U.S. Federal tax examinations for years before 2006. State jurisdictions that remain subject to examination range from 2006 to 2009 The Company does not believe there will be any material changes in our unrecognized tax positions
over the next 12 months.

Revenue Recognition

Interest income on finance receivables is recognized using the effective interest method. Accrual of interest income on finance receivables is suspended
when a loan is contractually delinquent for 60 days or more or the collateral is repossessed, whichever is earlier. As of March 31, 2010, 2009 and 2008 the amount of gross finance receivables not accruing interest was approximately $2,580,000,
$3,608,000 and $2,740,000, respectively.



44



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Revenue Recognition (continued)



The amount of future unearned income is computed as the product of the Contract rate, the Contract term,
and the Contract amount.

Deferred revenues consist primarily of commissions received from the sale of ancillary products. These products
include automobile warranties, roadside assistance programs, accident and health insurance, credit life insurance and forced placed automobile insurance. These commissions are amortized over the life of the contract using the effective interest
method.

The Companys net fees charged for processing a loan are recognized as an adjustment to the yield and are amortized over the
life of the loan using the effective interest method.

The Company attributes its entire dealer discount to a reserve for credit losses. After
the analysis of purchase date accounting is complete, any remaining potentially uncollectable amounts would be contemplated in estimating the allowance for loan losses.

Sales relate principally to telephone support agreements and the sale of business forms to the Companys customer base. The aforementioned sales of
NDS represent less than 1% of the Companys consolidated revenues.

Earnings Per Share (adjusted for stock dividend)

Basic earnings per share is calculated by dividing the reported net income for the period by the weighted average number of shares of common stock
outstanding. Diluted earnings per share includes the effect of dilutive options and other share awards. Basic and diluted earnings per share have been computed as follows:



|                                                                   |  |                             |            |      |   |            |  |   |           
|------------------------------------------------------------------ |  | --------------------------- | ---------- | ---- | - | ---------- |  | - | ----------
|                                                                   |  | Fiscal Year ended March 31,
|                                                                   |  | 2010                        |            | 2009 |   | 2008      
|                                                                   |  |                             |           
|Numerator for earnings per share  net income                      |  | $                           | 10,864,561 |      | $ | 4,717,563  |  | $ | 9,672,176 
|                                                                   |  |                             |            |      |   |            |  |   |           
|Denominator:                                                       |  |                             |            |      |   |            |  |   |           
|Denominator for basic earnings per share  weighted average shares |  |                             | 11,470,318 |      |   | 11,273,811 |  |   | 11,002,756
|Effect of dilutive securities:                                     |  |                             |            |      |   |            |  |   |           
|Stock options and other share awards                               |  |                             | 218,805    |      |   | 166,502    |  |   | 325,791   
|                                                                   |  |                             |            |      |   |            |  |   |           
|Denominator for diluted earnings per share                         |  |                             | 11,689,123 |      |   | 11,440,313 |  |   | 11,328,547
|                                                                   |  |                             |            |      |   |            |  |   |           
|Earnings per share  basic                                         |  | $                           | 0.95       |      | $ | 0.42       |  | $ | 0.88      
|                                                                   |  |                             |            |      |   |            |  |   |           
|Earnings per share  diluted                                       |  | $                           | 0.93       |      | $ | 0.41       |  | $ | 0.85      
|                                                                   |  |                             |            |      |   |            |  |   |           



45



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Earnings Per Share (adjusted for stock dividend) (continued)



Diluted earnings per share does not include the effect of certain stock options as their impact would be
anti-dilutive. Approximately 331,650, 435,050, and 134,200 stock options were not included in the computation of diluted earnings per share for the years ended March 31, 2010, 2009 and 2008 respectively, because their effect would have been
anti-dilutive.

Share-Based Payments

The Company recognizes the cost of employee services received in exchange for an award of equity instruments in the consolidated financial statements over
the period the employee is required to perform the services in exchange for the award (presumptively the vesting period). The Company measures the cost of employee services received in exchange for an award based on the grant-date fair value of the
award.

The Company estimates the fair value of each option award using the Black-Scholes option pricing model. The risk-free interest rate is
based upon a U.S. Treasury instrument with a life that is similar to the expected term of the options. Expected volatility is based upon the historical volatility for the previous period equal to the expected term of the options. The expected term
is based upon the average life of previously issued options. The expected dividend yield is based upon the current yield on date of grant.

The pool of excess tax benefits available to absorb future tax deficiencies is based on increases to shareholders equity related to tax benefits
from share-based compensation, combined with the tax on the cumulative incremental compensation costs previously included in pro forma net income disclosures as if the Company had applied the fair-value method to all awards.

Fair Value Measurements

The Company
measures specific assets and liabilities at fair value, which is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement
date. The Company utilizes market data or assumptions that market participants would use in pricing the asset or liability under a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include: Level
1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs about which
little or no market data exists, therefore requiring an entity to develop its own assumptions. See note 7  Fair Value Disclosures.



46



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Financial Instruments and Concentrations

The Companys financial instruments consist of cash, finance receivables, accrued interest, line of credit, interest rate swap agreements and
accounts payable. Financial instruments that are exposed to concentrations of credit risk are primarily finance receivables and cash.

The
Company operates in twelve states through its fifty-two branch locations. Florida represents 41% of the finance receivables total as of March 31, 2010. Ohio represents 14% and Georgia and North Carolina each represent 10% of the finance
receivables total as of March 31, 2010. Of the remaining eight states, no one state represents more than 6% of the total finance receivables. The Company provides credit during the normal course of business and performs ongoing credit
evaluations of its customers. The Company maintains reserves for potential credit losses which, when realized, have been within the range of managements expectations. The Company perfects a primary security interest in all vehicles financed as
a form of collateral.

From time to time the Company maintains deposits with banks, which exceed the $250,000 Federal Deposit Insurance
Corporation insured limit. Historically, the Company has not experienced any loss of cash due to such concentration of credit risk.

Interest Rate Swaps

Interest rate swap
agreements are reported as either assets or liabilities in the consolidated balance sheet at fair value. For interest rate swap agreements designated and qualifying as cash flow hedges, gains or losses on the effective portion of the hedge are
initially included as a component of other comprehensive income and are subsequently reclassified into earnings when interest on the related debt is paid. For interest rate swap agreements which are not designated and qualifying as cash flow hedges,
the changes in the fair value are recorded in earnings. The Company does not use interest rate swaps for speculative purposes. See note 6  Interest Rate Swap Agreements.

Accumulated Other Comprehensive Income (Loss)

Accumulated other comprehensive income (loss) is composed entirely of previous mark-to-market adjustments of designated and qualifying cash flow hedges,
net of the related tax effect.

Statements of Cash Flows

Cash paid for income taxes for the years ended March 31, 2010, 2009 and 2008 was approximately $7,516,000, $4,075,000 and $6,285,000, respectively.
Cash paid for interest for the years ended March 31, 2010, 2009 and 2008 was approximately $5,056,000, $5,433,000 and $6,337,000, respectively.



47



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



2. Summary of Significant Accounting Policies (continued)



Recent Accounting Pronouncements

During the year, the Company adopted recent accounting guidance with respect to disclosures about nonfinancial assets and nonfinancial liabilities
recognized or disclosed at fair value on a non-recurring basis, as well as disclosures about how and why the Company uses interest rate swap agreements, how interest rate swap agreements are accounted for, and how interest rate swap agreements
affect the Companys financial position, results of operations and its cash flows. Such guidance was primarily related to enhanced disclosure and did not have an impact on the Companys financial position, results of operations or its cash
flows. Other recent accounting guidance, including ASC Topic 810, Consolidations and Topic 860, Transfers and Servicing, did not or are not expected to have a material impact on the Companys present or future consolidated
financial statements.

3. Finance Receivables

The Company purchases individual installment loan contracts from new and used automobile dealers in its markets. There is no relationship between the
Company and the dealer with respect to a given contract once the assignment of that contract is complete. The dealer has no vested interest in the performance of any installment contract the Company purchases. The Company charges-off receivables
when an individual account has become more than 120 days contractually delinquent. In the event of repossession the charge-off will occur in the month in which the vehicle was repossessed.

Consumer automobile finance installment contracts are included in finance receivables and are detailed as follows as of fiscal years ended March 31:



|                                                       |  |      |             |   |      |   |             |      |  |   |             |  
|------------------------------------------------------ |  | ---- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|                                                       |  | 2010 |             |   | 2009 |   |             | 2008 | 
|                                                       |  |      |            
|Indirect finance receivables, gross contract           |  | $    | 320,579,222 |   |      | $ | 291,034,770 |      |  | $ | 270,053,583 |  
|Unearned interest                                      |  |      | (91,385,145 | ) |      |   | (84,579,409 | )    |  |   | (78,623,809 | )
|                                                       |  |      |             |   |      |   |             |      |  |   |             |  
|Indirect finance receivables, net of unearned interest |  |      | 229,194,077 |   |      |   | 206,455,361 |      |  |   | 191,429,774 |  
|Allowance for credit losses                            |  |      | (30,408,578 | ) |      |   | (24,926,076 | )    |  |   | (20,112,260 | )
|                                                       |  |      |             |   |      |   |             |      |  |   |             |  
|Indirect finance receivables, net                      |  | $    | 198,785,499 |   |      | $ | 181,529,285 |      |  | $ | 171,317,514 |  
|                                                       |  |      |             |   |      |   |             |      |  |   |             |  

The terms of the indirect finance receivables range from 12 to 72 months and bear a weighted average effective interest rate
of 23% and 24% as of March 31, 2010 and 2009, respectively.



48



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



3. Finance Receivables (continued)



Direct consumer loans are also included in finance receivables and are detailed as follows as of fiscal
years ended March 31:



|                                                     |  |      |           |   |      |   |            |      |  |   |            |  
|---------------------------------------------------- |  | ---- | --------- | - | ---- | - | ---------- | ---- |  | - | ---------- | -
|                                                     |  | 2010 |           |   | 2009 |   |            | 2008 | 
|                                                     |  |      |          
|Direct finance receivables, gross contract           |  | $    | 4,840,381 |   |      | $ | 6,890,705  |      |  | $ | 10,161,929 |  
|Unearned interest                                    |  |      | (803,257  | ) |      |   | (1,212,554 | )    |  |   | (2,101,042 | )
|                                                     |  |      |           |   |      |   |            |      |  |   |            |  
|Direct finance receivables, net of unearned interest |  |      | 4,037,124 |   |      |   | 5,678,151  |      |  |   | 8,060,887  |  
|Allowance for credit losses                          |  |      | (382,869  | ) |      |   | (513,067   | )    |  |   | (335,057   | )
|                                                     |  |      |           |   |      |   |            |      |  |   |            |  
|Direct finance receivables, net                      |  | $    | 3,654,255 |   |      | $ | 5,165,084  |      |  | $ | 7,725,830  |  
|                                                     |  |      |           |   |      |   |            |      |  |   |            |  

The terms of the direct finance receivables range from 6 to 48 months and bear a weighted average effective interest rate of
25% and 27% as of March 31, 2010 and 2009, respectively.

The following table sets forth a reconciliation of the changes in the allowance
for credit losses on Contracts for the fiscal years ended March 31:



|                                 |  |      |             |   |      |   |             |      |  |   |             |  
|-------------------------------- |  | ---- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|                                 |  | 2010 |             |   | 2009 |   |             | 2008 | 
|                                 |  |      |            
|Balance at beginning of year     |  | $    | 24,926,076  |   |      | $ | 20,112,260  |      |  | $ | 20,638,912  |  
|Discounts acquired on new volume |  |      | 11,087,231  |   |      |   | 10,227,382  |      |  |   | 9,715,284   |  
|Provision for credit losses      |  |      | 11,189,432  |   |      |   | 15,680,590  |      |  |   | 7,355,973   |  
|Losses absorbed                  |  |      | (18,404,659 | ) |      |   | (22,143,156 | )    |  |   | (17,417,160 | )
|Recoveries                       |  |      | 1,962,496   |   |      |   | 1,857,202   |      |  |   | 1,848,816   |  
|Discounts accreted               |  |      | (351,998    | ) |      |   | (808,202    | )    |  |   | (2,029,565  | )
|                                 |  |      |             |   |      |   |             |      |  |   |             |  
|Balance at end of year           |  | $    | 30,408,578  |   |      | $ | 24,926,076  |      |  | $ | 20,112,260  |  
|                                 |  |      |             |   |      |   |             |      |  |   |             |  

The following table sets forth a reconciliation of the changes in the allowance for credit losses on direct loans for the
fiscal years ended March 31:



|                             |  |      |          |   |      |   |          |      |  |   |          |  
|---------------------------- |  | ---- | -------- | - | ---- | - | -------- | ---- |  | - | -------- | -
|                             |  | 2010 |          |   | 2009 |   |          | 2008 | 
|                             |  |      |         
|Balance at beginning of year |  | $    | 513,067  |   |      | $ | 335,057  |      |  | $ | 324,688  |  
|Provision for credit losses  |  |      | 132,417  |   |      |   | 705,480  |      |  |   | 374,832  |  
|Losses absorbed              |  |      | (324,521 | ) |      |   | (590,154 | )    |  |   | (409,251 | )
|Recoveries                   |  |      | 61,906   |   |      |   | 62,684   |      |  |   | 44,788   |  
|                             |  |      |          |   |      |   |          |      |  |   |          |  
|Balance at end of year       |  | $    | 382,869  |   |      | $ | 513,067  |      |  | $ | 335,057  |  
|                             |  |      |          |   |      |   |          |      |  |   |          |  



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Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



4. Property and Equipment

Property and equipment as of March 31, 2010 and 2009 is summarized as follows:



|                       |  |      |           |                         |   |               |  |   |        
|---------------------- |  | ---- | --------- | ----------------------- | - | ------------- |  | - | -------
|                       |  | Cost |           | AccumulatedDepreciation |   | Net BookValue
|2010                   |  |      |           |                         |   |               |  |   |        
|Automobiles            |  | $    | 605,852   |                         | $ | 466,266       |  | $ | 139,586
|Equipment              |  |      | 727,583   |                         |   | 520,790       |  |   | 206,793
|Furniture and fixtures |  |      | 475,127   |                         |   | 364,243       |  |   | 110,884
|Leasehold improvements |  |      | 917,515   |                         |   | 713,685       |  |   | 203,830
|                       |  |      |           |                         |   |               |  |   |        
|                       |  | $    | 2,726,077 |                         | $ | 2,064,984     |  | $ | 661,093
|                       |  |      |           |                         |   |               |  |   |        
|                       |  |      |          
|2009                   |  |      |           |                         |   |               |  |   |        
|Automobiles            |  | $    | 596,843   |                         | $ | 401,244       |  | $ | 195,599
|Equipment              |  |      | 613,890   |                         |   | 445,041       |  |   | 168,849
|Furniture and fixtures |  |      | 449,958   |                         |   | 322,218       |  |   | 127,740
|Leasehold improvements |  |      | 896,768   |                         |   | 614,484       |  |   | 282,284
|                       |  |      |           |                         |   |               |  |   |        
|                       |  | $    | 2,557,459 |                         | $ | 1,782,987     |  | $ | 774,472
|                       |  |      |           |                         |   |               |  |   |        

5. Line of Credit

Prior to January 12, 2010, the Company had a $115,000,000 line of credit facility expiring on November 30, 2011. Under this former
facility, the Company could borrow the lesser of the $115,000,000 or amounts based upon formulas principally related to a percentage of eligible finance receivables, as defined. Borrowings under the former facility could be under various LIBOR
pricing options plus 162.5 basis points or at the prime rate.

On January 12, 2010, the Company executed a new agreement with its
consortium of lenders that increases the size of the line of credit facility (the Line) from $115,000,000 to $140,000,000, subject to formulas principally related to a percentage of eligible finance receivables, as defined. The pricing
of the Line, which expires on November 30, 2011, is 300 basis points above 30-day LIBOR (4.00% at March 31, 2010) with a 1% floor on LIBOR or at the prime rate. Prime rate borrowings are generally less than $5.0 million. Pledged as
collateral for this credit facility are all of the assets of the Company. As of March 31, 2010, the outstanding amount of the credit facility was approximately $107,000,000 and the amount available under the line of credit was
approximately $33,000,000. The facility requires compliance with certain financial ratios and covenants and satisfaction of specified financial tests, including maintenance of asset quality and performance tests. Dividends require consent in writing
by the agent and majority lenders under the facility. As of March 31, 2010, the Company was in full compliance with all debt covenants.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



6. Interest Rate Swap Agreements

The Company utilizes interest rate swap agreements to manage exposure to variability in expected cash flows attributable to interest rate risk. The swap
agreements convert a portion of the Companys floating rate debt to a fixed rate, more closely matching the interest rate characteristics of the Companys finance receivables. The following table summarizes the activity in the
Companys notional amounts of interest rate swap agreements for fiscal years ended March 31:



|                                      |  |      |             |   |      |   |             |      |  |   |             |  
|------------------------------------- |  | ---- | ----------- | - | ---- | - | ----------- | ---- |  | - | ----------- | -
|                                      |  | 2010 |             |   | 2009 |   |             | 2008 | 
|                                      |  |      |            
|Notional amounts at beginning of year |  | $    | 80,000,000  |   |      | $ | 80,000,000  |      |  | $ | 50,000,000  |  
|New contracts                         |  |      |            |   |      |   | 10,000,000  |      |  |   | 40,000,000  |  
|Matured contracts                     |  |      | (30,000,000 | ) |      |   | (10,000,000 | )    |  |   | (10,000,000 | )
|                                      |  |      |             |   |      |   |             |      |  |   |             |  
|Notional amounts at end of year       |  | $    | 50,000,000  |   |      | $ | 80,000,000  |      |  | $ | 80,000,000  |  
|                                      |  |      |             |   |      |   |             |      |  |   |             |  

At March 31, 2010, the terms of interest rate swap agreements are summarized as follows:



|                  |  |                    |  |                |  |                       |   |  |                  
|----------------- |  | ------------------ |  | -------------- |  | --------------------- | - |  | -----------------
|Date Entered      |  | Effective Date     |  | NotionalAmount |  | Fixed Rateof Interest |   |  | Maturity Date    
|January 18, 2005  |  | July 2, 2005       |  | 10,000,000     |  | 4.38                  | % |  | July 2, 2010     
|September 9, 2005 |  | September 13, 2005 |  | 10,000,000     |  | 4.46                  | % |  | September 2, 2010
|November 29, 2007 |  | December 3, 2007   |  | 10,000,000     |  | 4.04                  | % |  | December 2, 2010 
|January 17, 2008  |  | February 2, 2008   |  | 10,000,000     |  | 3.26                  | % |  | February 2, 2011 
|February 6, 2008  |  | May 19, 2008       |  | 10,000,000     |  | 2.83                  | % |  | May 19, 2010     

These interest rate swaps were previously
designated as cash flow hedges. Based on credit market events that transpired in October 2008, the Company made an economic decision to elect the prime rate pricing option available under the Line for the month of October 2008. As a result, the
critical terms of the interest rate swaps and hedged interest payments were no longer identical, and the Company undesignated its interest rate swaps as cash flow hedges. Consequently, beginning in October 2008 changes in the fair value of interest
rate swaps (unrealized gains and losses) are recorded in earnings. Unrealized losses previously recorded in accumulated other comprehensive income (loss) are reclassified into earnings as interest payments on the Line affect earnings over the
remaining term of the respective swap agreements. The Company does not use interest rate swaps for speculative purposes. Such instruments continue to be intended for use as economic hedges.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



6. Interest Rate Swap Agreements (continued)



The locations and amounts of gains (losses) recognized in income are detailed as follows for the fiscal
years ended March 31:



|                                                               |  |      |            |   |      |   |            |      |  |   |          |  
|-------------------------------------------------------------- |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | -------- | -
|                                                               |  | 2010 |            |   | 2009 |   |            | 2008 | 
|                                                               |  |      |           
|Periodic change in fair value of interest rate swaps           |  | $    | 1,971,082  |   |      | $ | (958,039   | )    |  | $ |         |  
|Losses reclassified from accumulated other comprehensive loss  |  |      | (936,213   | ) |      |   | (571,966   | )    |  |   |         |  
|                                                               |  |      |            |   |      |   |            |      |  |   |          |  
|                                                               |  |      | 1,034,869  |   |      |   | (1,530,005 | )    |  |   |         |  
|Periodic settlement differentials included in interest expense |  |      | (2,485,232 | ) |      |   | (1,540,348 | )    |  |   | (266,644 | )
|                                                               |  |      |            |   |      |   |            |      |  |   |          |  
|Loss recognized in income                                      |  | $    | (1,450,363 | ) |      | $ | (3,070,353 | )    |  | $ | (266,644 | )
|                                                               |  |      |            |   |      |   |            |      |  |   |          |  

The interest rate swap liabilities are recorded at fair value, which is approximately $784,000 and $2,755,000 as of
March 31, 2010 and 2009, respectively, in the interest rate swaps line item of the consolidated balance sheets.

During fiscal year
ending March 31, 2010, approximately $936,000 of unrealized losses were reclassified from accumulated other comprehensive loss to the change in fair value of interest rate swaps line item of the consolidated statement of income. In addition,
the increase in the fair value of interest rate swaps of approximately $1,971,000 was also recorded in the change in fair value of interest rate swaps line item of the consolidated statement of income.

From October 6, 2008 to March 31, 2009, approximately $572,000 of unrealized losses were reclassified from accumulated other comprehensive loss
to the change in fair value of interest rate swaps line item of the consolidated statement of income. In addition, the decrease in the fair value of interest rate swaps from October 6, 2008 to March 31, 2009 of approximately $958,000 was
also recorded in the change in fair value of interest rate swaps line item of the consolidated statement of income.

The Company records net
realized gains and losses from the swap agreements into the interest expense line item of the consolidated statement of income. Such settlement payments approximated $2,485,000, $1,540,000, and $266,644 during 2010, 2009, and 2008, respectively.
Under the swap agreements, the Company received an average variable rate of 0.30%, 2.12%, and 4.57% and paid an average fixed rate of 3.95%, 4.03%, and 4.03% for the years ended March 31, 2010, 2009 and 2008, respectively.

Accumulated other comprehensive loss as of March 31, 2010 and 2009 of approximately $178,000 and $756,000, respectively, represents the after-tax
effect of the derivative losses prior to October 2008 when the swaps were designated and qualifying as cash flow hedges. Remaining accumulated other comprehensive loss, net of tax, of $178,000 is expected to be reclassified and affect net earnings
for the year ending March 31, 2011.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



6. Interest Rate Swap Agreements (continued)



As noted above, these unrealized losses previously recorded in accumulated other comprehensive loss
while interest rate swaps were designated as cash flow hedges will be reclassified into earnings as interest payments on the Line affect earnings over the remaining term of the respective swap agreements.

The following table reconciles net income with comprehensive income for the fiscal years ended March 31:



|                                                                                                                                                     |  |      |            |      |   |           |  |   |            |  
|---------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---- | ---------- | ---- | - | --------- |  | - | ---------- | -
|                                                                                                                                                     |  | 2010 |            | 2009 |   | 2008      | 
|                                                                                                                                                     |  |      |           
|Net income                                                                                                                                           |  | $    | 10,864,561 |      | $ | 4,717,563 |  | $ | 9,672,176  |  
|Change in fair value of interest rate swaps, net of tax (expense) benefit of $0, ($301,586), and $1,250,594, respectively -
through October 6, 2008  |  |      |           |      |   | 501,955   |  |   | (2,019,128 | )
|Reclassification adjustment for loss included in net income, net of tax (expense) of ($358,384) and ($218,949), respectively -
after October 6, 2008 |  |      | 577,829    |      |   | 353,017   |  |   |           |  
|                                                                                                                                                     |  |      |            |      |   |           |  |   |            |  
|Comprehensive income                                                                                                                                 |  | $    | 11,442,390 |      | $ | 5,572,535 |  | $ | 7,653,048  |  
|                                                                                                                                                     |  |      |            |      |   |           |  |   |            |  

7. Fair Value Disclosures

Assets and Liabilities Recorded at Fair Value on a Recurring Basis

The Company estimates the fair value of interest rate swap agreements based on the estimated net present value of the future cash flows using a forward
interest rate yield curve in effect as of the measurement period, adjusted for nonperformance risk, if any, including a quantitative and qualitative evaluation of both the Companys credit risk and the counterpartys credit risk.
Accordingly, the Company classifies interest rate swap agreements as Level 2.



|                               |  |                              |   |         |   |           |  |       |   |  |   |          
|------------------------------ |  | ---------------------------- | - | ------- | - | --------- |  | ----- | - |  | - | ---------
|                               |  | Fair Value Measurement Using |   | Fair   
|Description                    |  | Level 1                      |   | Level 2 |   | Level 3   |  | Value
|Interest rate swap agreements: |  |                              |   |         |   |           |  |       |   |  |   |          
|March 31, 2010                 |  | $                            |  |         | $ | 783,678   |  | $     |  |  | $ | 783,678  
|March 31, 2009                 |  | $                            |  |         | $ | 2,754,760 |  | $     |  |  | $ | 2,754,760

Due to the uncertainty inherent
in the valuation process, such estimates of fair value may differ significantly from the values that would have been used had a ready market for the interest rate swaps existed.



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



7. Fair Value Disclosures (continued)



Financial Instruments Not Measured at Fair Value

The Companys financial instruments, other than the interest rate swap agreements, consist of cash, finance receivables, accrued interest, the Line,
and accounts payable. For each of these financial instruments the carrying value approximates fair value. The carrying value of cash approximates the fair value due to the nature of these accounts. Finance receivables, net approximates fair value
based on the price paid to acquire indirect loans. The price paid reflects competitive market interest rates and purchase discounts for the Companys chosen credit grade in the economic environment. This market is highly liquid as the Company
acquires individual loans on a daily basis from dealers. The initial terms of the indirect finance receivables range from 12 to 72 months. The initial terms of the direct finance receivables range from 6 to 48 months. In addition, there have been
minimal changes in interest rates and purchase discounts related to these types of loans. If liquidated outside of the normal course of business, the amount received may not be the carrying value. The line of credit was signed within the fourth
quarter of fiscal year ending March 31, 2010; therefore, the line of credit as reported on the consolidated balance sheet approximates the current market conditions and represents the fair value. Accrued interest is paid monthly. As a result of
the short-term nature of this activity, the carrying value of the accrued interest approximates fair value. The interest rate for the line of credit is a variable rate based on LIBOR pricing options or at the prime rate.

Assets and Liabilities Recorded at Fair Value on a Nonrecurring Basis

The Company may be required, from time to time, to measure certain assets and liabilities at fair value on a nonrecurring basis. The Company does not
currently have any assets or liabilities measured at fair value on a nonrecurring basis.

8. Income Taxes

The provision for income taxes consists of the following for the years ended March 31:



|                   |  |      |            |   |      |   |            |      |  |   |          
|------------------ |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | ---------
|                   |  | 2010 |            |   | 2009 |   |            | 2008
|Current:           |  |      |            |   |      |   |            |      |  |   |          
|Federal            |  | $    | 6,870,420  |   |      | $ | 4,392,629  |      |  | $ | 4,976,294
|State              |  |      | 1,132,605  |   |      |   | 751,766    |      |  |   | 872,835  
|                   |  |      |            |   |      |   |            |      |  |   |          
|Total current      |  |      | 8,003,025  |   |      |   | 5,144,395  |      |  |   | 5,849,129
|                   |  |      |            |   |      |   |            |      |  |   |          
|                   |  |      |           
|Deferred:          |  |      |            |   |      |   |            |      |  |   |          
|Federal            |  |      | (1,045,103 | ) |      |   | (1,972,413 | )    |  |   | 37,879   
|State              |  |      | (172,288   | ) |      |   | (337,564   | )    |  |   | 6,644    
|                   |  |      |            |   |      |   |            |      |  |   |          
|Total deferred     |  |      | (1,217,391 | ) |      |   | (2,309,977 | )    |  |   | 44,523   
|                   |  |      |            |   |      |   |            |      |  |   |          
|Income tax expense |  | $    | 6,785,634  |   |      | $ | 2,834,418  |      |  | $ | 5,893,652
|                   |  |      |            |   |      |   |            |      |  |   |          



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



8. Income Taxes (continued)



The net tax effects of temporary differences between the carrying amounts of assets and liabilities for
financial reporting purposes and the amounts used for income tax purposes are reflected in deferred income taxes. Significant components of the Companys deferred tax assets consist of the following as of March 31:



|                                                                      |  |      |           |      |   |          
|--------------------------------------------------------------------- |  | ---- | --------- | ---- | - | ---------
|                                                                      |  | 2010 |           | 2009
|Allowance for credit losses not currently deductible for tax purposes |  | $    | 6,801,987 |      | $ | 5,364,609
|Unrealized mark-to-market losses on interest rate swaps               |  |      | 299,992   |      |   | 1,054,522
|Share-based compensation                                              |  |      | 329,228   |      |   | 231,876  
|Other items                                                           |  |      | 217,572   |      |   | 154,140  
|                                                                      |  |      |           |      |   |          
|                                                                      |  | $    | 7,648,779 |      | $ | 6,805,147
|                                                                      |  |      |           |      |   |          

The provision for income taxes reflects an effective U.S tax rate,
which differs from the corporate tax rate for the following reasons:



|                                                     |  |      |           |   |      |   |           |      |  |   |           |  
|---------------------------------------------------- |  | ---- | --------- | - | ---- | - | --------- | ---- |  | - | --------- | -
|                                                     |  | 2010 |           |   | 2009 |   |           | 2008 | 
|Provision for income taxes at Federal statutory rate |  | $    | 6,177,568 |   |      | $ | 2,643,194 |      |  | $ | 5,448,040 |  
|Increase resulting from:                             |  |      |           |   |      |   |           |      |  |   |           |  
|State income taxes, net of Federal benefit           |  |      | 624,206   |   |      |   | 269,231   |      |  |   | 571,661   |  
|Other                                                |  |      | (16,140   | ) |      |   | (78,007   | )    |  |   | (126,049  | )
|                                                     |  |      |           |   |      |   |           |      |  |   |           |  
|                                                     |  | $    | 6,785,634 |   |      | $ | 2,834,418 |      |  | $ | 5,893,652 |  
|                                                     |  |      |           |   |      |   |           |      |  |   |           |  

9. Share-Based Payments

The Company has share awards outstanding under three share-based compensation plans (the Equity Plans). The Company believes that such awards
better align the interests of its employees with those of its shareholders. Under the shareholder-approved 1998 Employee Stock Option Plan and Non-Employee Director Stock Option Plan (collectively the 1998 Plans) the Board of Directors
was authorized to grant option awards for up to 1,551,000 common shares to employees and directors. On August 9, 2006, the Companys shareholders approved the Nicholas Financial, Inc. Equity Incentive Plan (the 2006 Plan) for
employees and non-employee directors. Under the 2006 Plan, the Board of Directors is authorized to grant total share awards for up to 1,072,500 common shares. The 2006 Plan replaced the 1998 Plans; accordingly no additional option awards may be
granted under the 1998 Plans. In addition to option awards, the 2006 Plan provides for restricted stock and performance share awards.



55



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



9. Share-Based Payments (continued)



Option awards previously granted to employees and directors under the 1998 Plans generally vest ratably
based on service over a five and three-year period, respectively, and generally have a contractual term of ten years. Vesting and contractual terms for option awards under the 2006 Plan are essentially the same as those of the 1998 Plans. Restricted
stock awards generally cliff vest over a three-year period based on service conditions. The annual vesting of performance share awards is contingent upon the attainment of company-wide performance goals including annual revenue growth and operating
income targets. There are no post-vesting restrictions for share awards.

The Company funds share awards from authorized but unissued shares
and does not purchase shares to fulfill the obligations of the plans. Cash dividends, if any, are not paid on unvested performance shares or unexercised options, but are paid on unvested restricted stock awards.

The fair value of each option granted is estimated on the date of grant using the Black-Scholes option-pricing model with the following weighted-average
assumptions:



|                                        |  |         |   |  |         |   |  |         |  
|--------------------------------------- |  | ------- | - |  | ------- | - |  | ------- | -
|                                        |  | 2010    |   |  | 2009    |   |  | 2008    |  
|                                        |  |         |  
|Risk-free interest rate                 |  | 2.02    | % |  | 2.24    | % |  | 3.60    | %
|Weighted average expected original term |  | 5 years |   |  | 5 years |   |  | 7 years |  
|Expected volatility                     |  | 47      | % |  | 42      | % |  | 47      | %
|Expected dividend yield                 |  | 0.00    | % |  | 0.00    | % |  | 0.00    | %

A summary of option activity
under the Equity Plans as of March 31, 2010, and changes during the year are presented below.



|                              |  |          |   |  |                              |      |                                         |      |                         |   |          
|----------------------------- |  | -------- | - |  | ---------------------------- | ---- | --------------------------------------- | ---- | ----------------------- | - | ---------
|Options                       |  | Shares   |   |  | WeightedAverageExercisePrice |      | WeightedAverageRemainingContractualTerm |      | AggregateIntrinsicValue
|Outstanding at March 31, 2009 |  | 786,445  |   |  | $                            | 4.41 |                                         |      |                         |   |          
|Granted                       |  | 92,400   |   |  | $                            | 3.51 |                                         |      |                         |   |          
|Exercised                     |  | (165,825 | ) |  | $                            | 1.62 |                                         |      |                         |   |          
|Forfeited                     |  | (46,090  | ) |  | $                            | 6.04 |                                         |      |                         |   |          
|                              |  |          |   |  |                              |      |                                         |      |                         |   |          
|Outstanding at March 31, 2010 |  | 666,930  |   |  | $                            | 5.17 |                                         | 6.63 |                         | $ | 1,831,691
|                              |  |          |   |  |                              |      |                                         |      |                         |   |          
|                              |  |          |   | 
|Exercisable at March 31, 2010 |  | 359,077  |   |  | $                            | 5.05 |                                         | 5.23 |                         | $ | 1,012,125
|                              |  |          |   |  |                              |      |                                         |      |                         |   |          



56



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



9. Share-Based Payments (continued)



The Company granted 92,400 options with a weighted average fair value of $1.55 during the fiscal year
ended March 31, 2010. The Company granted 133,100 and 352,000 options with a weighted average fair value of $1.35 and $3.93 during the years ended March 31, 2009 and 2008, respectively. The total intrinsic value of options exercised during
the years ended March 31, 2010, 2009 and 2008 was approximately $716,000, $487,000 and $1,251,000, respectively.

During the fiscal year
ended March 31, 2010, 165,825 options were exercised at exercise prices ranging from $1.44 to $5.60 per share. During the same period 46,090 options were forfeited at exercise prices ranging from $2.77 to $10.21 per share.

Cash received from options exercised during the fiscal years ended March 31, 2010, 2009 and 2008 totaled approximately $269,000, $193,000 and
$280,000, respectively. Related income tax benefits during the same periods totaled approximately $273,000, $176,000 and $476,000, respectively. Such amounts are included in proceeds from exercise of stock options and income tax benefit related
thereto under cash flows from financing activities in the consolidated statements of cash flows. As of March 31, 2010, there was approximately $643,000 of total unrecognized compensation cost related to options granted under the Plan. That cost
is expected to be recognized over a weighted-average period of approximately 2 years.

A summary of the status of the Companys
non-vested restricted shares under the 2006 Plan as of March 31, 2010, and changes during the year then ended is presented below.



|                             |  |         |   |  |                                     |       |                                         |      |                         |   |          
|---------------------------- |  | ------- | - |  | ----------------------------------- | ----- | --------------------------------------- | ---- | ----------------------- | - | ---------
|Restricted Share Awards      |  | Shares  |   |  | WeightedAverageGrant DateFair Value |       | WeightedAverageRemainingContractualTerm |      | AggregateIntrinsicValue
|Non-vested at March 31, 2009 |  | 22,000  |   |  | $                                   | 9.48  |                                         |      |                         |   |          
|Granted                      |  | 134,200 |   |  | $                                   | 2.47  |                                         |      |                         |   |          
|Vested                       |  | (16,500 | ) |  | $                                   | 10.03 |                                         |      |                         |   |          
|Forfeited                    |  | (6,600  | ) |  | $                                   | 6.31  |                                         |      |                         |   |          
|                             |  |         |   |  |                                     |       |                                         |      |                         |   |          
|Non-vested at March 31, 2010 |  | 133,100 |   |  | $                                   | 2.50  |                                         | 1.97 |                         | $ | 1,007,567
|                             |  |         |   |  |                                     |       |                                         |      |                         |   |          

The Company awarded 134,200 restricted shares with a weighted average
grant date fair value of $2.47 during the fiscal year ended March 31, 2010.

As of March 31, 2010, there was approximately $207,000
of total unrecognized compensation cost related to non-vested restricted share awards granted under the 2006 Plan. That cost is expected to be recognized over a weighted-average period of approximately 2 years.



57



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



9. Share-Based Payments (continued)



A summary of the status of the Companys non-vested performance shares under the 2006 Plan as of
March 31, 2010, and changes during the year then ended is presented below.



|                             |  |         |   |  |                                     |      |                                         |      |                         |   |       
|---------------------------- |  | ------- | - |  | ----------------------------------- | ---- | --------------------------------------- | ---- | ----------------------- | - | ------
|Performance Share Awards     |  | Shares  |   |  | WeightedAverageGrant DateFair Value |      | WeightedAverageRemainingContractualTerm |      | AggregateIntrinsicValue
|Non-vested at March 31, 2009 |  | 14,300  |   |  | $                                   | 5.60 |                                         |      |                         |   |       
|Granted                      |  | 15,950  |   |  | $                                   | 5.40 |                                         |      |                         |   |       
|Vested                       |  | (14,300 | ) |  | $                                   | 4.86 |                                         |      |                         |   |       
|Forfeited                    |  | (3,300  | ) |  | $                                   | 5.60 |                                         |      |                         |   |       
|                             |  |         |   |  |                                     |      |                                         |      |                         |   |       
|Non-vested at March 31, 2010 |  | 12,650  |   |  | $                                   | 6.18 |                                         | 1.00 |                         | $ | 95,761
|                             |  |         |   |  |                                     |      |                                         |      |                         |   |       

The Company awarded 15,950 performance shares with a weighted average
grant date fair value of $5.40 during the fiscal year ended March 31, 2010.

As of March 31, 2010, there was $78,000 of total
unrecognized compensation cost related to non-vested performance share awards granted under the 2006 Plan. That cost is expected to be recognized over a weighted-average period of approximately 1 year.

10. Employee Benefit Plans

The Company
has a 401(k) retirement plan under which all employees are eligible to participate. Employee contributions are voluntary and subject to Internal Revenue Service limitations. The Company matches, based on annually determined factors, employee
contributions provided the employee completes certain levels of service annually. For the plan years 2010 and 2009, the Board of Directors suspended the Companys matching. The Board will re-evaluate the Companys matching policy for plan
year 2011 later this year. For the fiscal years ended March 31, 2010, 2009 and 2008, the Company recorded expenses of approximately $7,000, $10,000, and $141,000, respectively, related to this plan.



58



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



11. Commitments and Contingencies

The Company leases corporate and branch offices under operating lease agreements which provide for annual minimum rental payments as follows:



|                             |  |   |          
|---------------------------- |  | - | ---------
|Fiscal Year ending March 31: |  |  
|2011                         |  | $ | 1,249,169
|2012                         |  |   | 958,466  
|2013                         |  |   | 668,016  
|2014                         |  |   | 73,140   
|2015                         |  |   |         
|                             |  |   |          
|                             |  | $ | 2,948,791
|                             |  |   |          

Rent expense for the fiscal years ended March 31, 2010, 2009, and
2008 was approximately $1,421,000, $1,366,000, and $1,300,000, respectively. The Company recognizes rent expense on a straight-line basis over the term of the lease, taking into account, when applicable, lessor incentives for tenant improvements,
periods where no rent payment is required and escalations in rent payments over the term of the lease.

The Company is not a party to any
pending legal proceedings other than ordinary routine litigation incidental to its business, none of which, if decided adversely to the Company, in the opinion of management, would have a material adverse affect on the Companys financial
position.



59



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##### Table of Contents

Nicholas Financial, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (Continued)



12. Quarterly Results of Operations (Unaudited)



|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|------------------------------------------- |  | -------------------------------- | ---------- | - | ------------- | - | ---------- | ------------ |  | - | ------------- | - |  | - | ---------- | -
|                                            |  | Fiscal Year ended March 31, 2010 |           
|                                            |  | FirstQuarter                     |            |   | SecondQuarter |   |            | ThirdQuarter |  |   | FourthQuarter |  
|                                            |  |                                  |            |  
|Total revenue                               |  | $                                | 13,693,714 |   |               | $ | 14,157,720 |              |  | $ | 14,365,042    |   |  | $ | 14,255,177 |  
|Interest expense                            |  |                                  | 1,272,677  |   |               |   | 1,293,561  |              |  |   | 1,079,044     |   |  |   | 1,524,454  |  
|Provision for credit losses                 |  |                                  | 3,322,956  |   |               |   | 3,253,959  |              |  |   | 3,019,586     |   |  |   | 1,725,348  |  
|Change in fair value of interest rate swaps |  |                                  | (297,304   | ) |               |   | (235,078   | )            |  |   | (264,501      | ) |  |   | (237,986   | )
|Non-interest expense                        |  |                                  | 5,714,669  |   |               |   | 5,921,361  |              |  |   | 5,788,008     |   |  |   | 5,940,704  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Operating income before income taxes        |  |                                  | 3,680,716  |   |               |   | 3,923,917  |              |  |   | 4,742,905     |   |  |   | 5,302,657  |  
|Income tax expense                          |  |                                  | 1,416,817  |   |               |   | 1,491,915  |              |  |   | 1,833,767     |   |  |   | 2,043,135  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|                                            |  |                                  |            |  
|Net income                                  |  | $                                | 2,263,899  |   |               | $ | 2,432,002  |              |  | $ | 2,909,138     |   |  | $ | 3,259,522  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|                                            |  |                                  |            |  
|Earnings per share:                         |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Basic                                       |  | $                                | 0.20       |   |               | $ | 0.21       |              |  | $ | 0.25          |   |  | $ | 0.28       |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Diluted                                     |  | $                                | 0.20       |   |               | $ | 0.21       |              |  | $ | 0.25          |   |  | $ | 0.28       |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|                                            | 
|                                            |  | Fiscal Year ended March 31, 2009 |           
|                                            |  | FirstQuarter                     |            |   | SecondQuarter |   |            | ThirdQuarter |  |   | FourthQuarter |  
|                                            |  |                                  |            |  
|Total revenue                               |  | $                                | 13,119,064 |   |               | $ | 13,505,357 |              |  | $ | 13,254,300    |   |  | $ | 13,223,650 |  
|Interest expense                            |  |                                  | 1,409,336  |   |               |   | 1,431,677  |              |  |   | 1,268,669     |   |  |   | 1,274,850  |  
|Provision for credit losses                 |  |                                  | 3,435,052  |   |               |   | 5,112,352  |              |  |   | 4,567,640     |   |  |   | 3,271,026  |  
|Change in fair value of interest rate swaps |  |                                  |           |   |               |   |           |              |  |   | 1,664,220     |   |  |   | (134,215   | )
|Non-interest expense                        |  |                                  | 5,816,482  |   |               |   | 5,624,221  |              |  |   | 5,374,397     |   |  |   | 5,434,683  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Operating income before income taxes        |  |                                  | 2,458,194  |   |               |   | 1,337,107  |              |  |   | 379,374       |   |  |   | 3,377,306  |  
|Income tax expense                          |  |                                  | 900,501    |   |               |   | 545,264    |              |  |   | 144,469       |   |  |   | 1,244,184  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|                                            |  |                                  |            |  
|Net income                                  |  | $                                | 1,557,693  |   |               | $ | 791,843    |              |  | $ | 234,905       |   |  | $ | 2,133,122  |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|                                            |  |                                  |            |  
|Earnings per share:                         |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Basic                                       |  | $                                | 0.14       |   |               | $ | 0.07       |              |  | $ | 0.02          |   |  | $ | 0.19       |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  
|Diluted                                     |  | $                                | 0.14       |   |               | $ | 0.07       |              |  | $ | 0.02          |   |  | $ | 0.19       |  
|                                            |  |                                  |            |   |               |   |            |              |  |   |               |   |  |   |            |  



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Item 9. Changes In and Disagreements with Accountants on Accounting and
Financial Disclosure

None.

Item 9A(T). Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The Company maintains disclosure controls and procedures designed to ensure information required to be disclosed in its reports filed pursuant to the
Securities Exchange Act of 1934, as amended (the Exchange Act), is recorded, processed, summarized and reported within the time periods specified in the SECs rules and forms. Such information is accumulated and communicated to
management, including our Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure. The Companys management, including its Chief Executive Officer and Chief Financial Officer,
does not expect that the Companys disclosure controls and procedures or internal controls will prevent all possible error and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute,
assurance the objectives of the control system are met. Further, the design of a control system must reflect the fact there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent
limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.

The Companys management, including the Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of the
Companys disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of March 31, 2010. Based upon this evaluation, the Chief Executive Officer and Chief Financial Officer have concluded the Companys
disclosure controls and procedures were effective as of March 31, 2010.

Managements Report on Internal Control over Financial
Reporting

The Companys management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Rule 13a-15(f) under the Exchange Act. The Companys internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation and fair presentation of financial statements in accordance with generally accepted accounting principles. The Companys management, including our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the
effectiveness of our internal control over financial reporting as of March 31, 2010, the end of the fiscal year covered by this Report, based on the criteria set forth in Internal Control-Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO).Based on managements evaluation under the framework in Internal Control-Integrated Framework, management has concluded that the Companys internal
control over financial reporting was effective as of March 31, 2010.

This Report does not include an attestation report of the
Companys independent registered public accounting firm regarding internal control over financial reporting. The Companys management report was not subject to attestation by the Companys independent registered public accounting firm
pursuant to temporary rules of the SEC that permit the Company to provide only managements report on internal control over financial reporting in this Report.

June 14, 2010



|                                                             |  |                                                          
|------------------------------------------------------------ |  | ---------------------------------------------------------
|Peter L. Vosotas                                             |  | Ralph T. Finkenbrink                                     
|Chairman of the Board, President
and Chief Executive Officer |  | Senior Vice President-Finance
and Chief Financial Officer



61



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Change in Internal Control Over Financial Reporting

No change in the Companys internal control over financial reporting occurred during the Companys last fiscal quarter that has materially
affected, or is reasonably likely to materially affect, the Companys internal control over financial reporting.

Item 9B. Other Information

None.



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##### Table of Contents

PART III

Item 10. Directors, Executive Officers and Corporate Governance

The information to be set forth under the captions Proposal 1: Election of Directors, Board of Directors, Executive Officers
and Compensation and Section 16(a) Beneficial Ownership Reporting Compliance in the definitive Proxy Statement and Information Circular for the 2010 Annual General Meeting of Members of the Company, which will be filed on or about
July 9, 2010 (the Proxy Statement), is incorporated herein by reference.

The Company has adopted a written code of ethics
applicable to its chief executive officer, chief financial officer, principal accounting officer and persons performing similar functions. The text of this code of ethics is filed as Exhibit 14 to this Report. A copy of the code of ethics is also
posted on the Companys web site at www.nicholasfinancial.com. The Company intends to satisfy the disclosure requirements under Item 5.05 of the SECs Current Report on Form 8-K regarding amendments to, or waivers from, the
code of ethics by posting such information on the Companys web site at www.nicholasfinancial.com. The Company is not including the information contained on or available through its web site as a part of, or incorporating such
information by reference into, this Report.

Item 11. Executive Compensation, Compensation Interlocks and
Insider Participation

The information to be set forth under the captions Executive Officers and Compensation and Board
of Directors in the Proxy Statement is incorporated herein by reference.

Item 12. Security Ownership
of Certain Beneficial Owners and Management and Related Stockholder Matters

The information to be set forth under the caption Voting
Shares and Ownership of Management and Principal Holders in the Proxy Statement is incorporated herein by reference. See also Item 5. Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities  Securities Authorized for Issuance Under Equity Compensation Plans on page 21 of this Report for certain information relating to the Companys equity compensation plans.

Item 13. Certain Relationships and Related Transactions, Director Independence and Board of Directors

The information to be set forth under the captions Certain Relationships and Related Transactions in the Proxy Statement is incorporated
herein by reference.

Item 14. Principal Accountant Fees and Services

The information to be set forth under the caption Proposal 2: Appointment of Independent Auditors in the Proxy Statement is incorporated
herein by reference.



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PART IV

Item 15. Exhibits and Financial Statement Schedules



| | (a) | The following documents are filed as part of this Report:
| | --- | ---------------------------------------------------------



| | (1) | Financial Statements
| | --- | --------------------

See Part
II, Item 8, of this Report:



| | (2) | Financial Statement Schedules
| | --- | -----------------------------

All financial schedules are omitted as the required information is not applicable or the information is presented in the consolidated
financial statements or related notes.



| | (3) | Exhibits
| | --- | --------



|           |  |                                                                                                                                                                                                                              
|---------- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNo. |  | Description                                                                                                                                                                                                                  
|           | 
|3.1        |  | Articles of Nicholas Financial, Inc. (1)                                                                                                                                                                                     
|           | 
|3.2        |  | Notice of Articles of Nicholas Financial, Inc. (2)                                                                                                                                                                           
|           | 
|4          |  | Form of Common Stock Certificate (3)                                                                                                                                                                                         
|           | 
|10.1       |  | Second Amended and Restated Loan and Security Agreement, dated January 12, 2010 (4)                                                                                                                                          
|           | 
|10.2       |  | Nicholas Financial, Inc. Employee Stock Option Plan (5)*                                                                                                                                                                     
|           | 
|10.3       |  | Nicholas Financial, Inc. Non-Employee Director Stock Option Plan (6)*                                                                                                                                                        
|           | 
|10.4       |  | Employment Contract, dated November 22, 1999, between Nicholas Financial, Inc. and Ralph Finkenbrink, Senior Vice President of Finance (7)*                                                                                  
|           | 
|10.5       |  | Employment Contract, dated March 16, 2001, between Nicholas Financial, Inc. and Peter L. Vosotas, President and Chief Executive Officer (8)*                                                                                 
|           | 
|10.6       |  | Summary of Fiscal 2010/2011 Annual Incentive Programs*                                                                                                                                                                       
|           | 
|10.7       |  | Form of Dealer Agreement and Schedule thereto listing dealers that are parties to such agreements                                                                                                                            
|           | 
|10.8       |  | ISDA Master Agreement, dated as of March 30, 1999, between Bank of America National Trust and Savings Association and Nicholas Financial, Inc. (including Schedule thereto) (9)                                              
|           | 
|10.9       |  | Form of Letter Agreement (confirming terms and conditions of Swap Transaction under the Master Agreement referred to in Exhibit 10.8 above) and Schedule thereto listing variable
terms of outstanding Swap Transactions (10)
|           | 
|10.10      |  | Nicholas Financial, Inc. Equity Incentive Plan (11)*                                                                                                                                                                         
|           | 
|10.11      |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Stock Option Award (12)*                                                                                                                                              
|           | 
|10.12      |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Restricted Stock Award (13)*                                                                                                                                          
|           | 
|10.13      |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Performance Share Award (14)*                                                                                                                                         
|           | 
|14         |  | Code of Ethics for Chief Executive Officer and Senior Financial Officers                                                                                                                                                     
|           | 
|21         |  | Subsidiaries of Nicholas Financial, Inc. (15)                                                                                                                                                                                
|           | 
|23         |  | Consent of Dixon Hughes PLLC                                                                                                                                                                                                 
|           | 
|24         |  | Powers of Attorney (included on signature page hereto)                                                                                                                                                                       
|           | 
|31.1       |  | Certification of President and Chief Executive Officer                                                                                                                                                                       



64



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|     |  |                                                                          
|---- |  | -------------------------------------------------------------------------
|31.2 |  | Certification of Senior Vice President and Chief Financial Officer       
|     | 
|32.1 |  | Certification of the Chief Executive Officer Pursuant to 18 U.S.C. § 1350
|     | 
|32.2 |  | Certification of the Chief Financial Officer Pursuant to 18 U.S.C. § 1350



|* | Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of the Company participated.
|- | ----------------------------------------------------------------------------------------------------------------------------------------------------------

|(1) | Incorporated by reference to Appendix B to the Companys Proxy Statement and Information Circular for the 2006 Annual General Meeting of Shareholders filed with
the SEC on June 30, 2006 (File No. 0-26680).
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Incorporated by reference to Exhibit 4.2 to the Companys Registration Statement on Form S-8 filed with the SEC on May 24, 2007 (SEC File No. 0-26680).
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | Incorporated by reference to Exhibit 4 to the Companys Annual Report on Form 10-KSB for the fiscal year ended March 31, 2004, as filed with the SEC on June
29, 2004.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | Incorporated by reference to Exhibit 10.1 to the Companys Amendment No. 1 to Quarterly Report on Form 10-Q/A for the fiscal quarter ended December 31, 2009
filed with the SEC on March 23, 2010.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(5) | Incorporated by reference to Exhibit 4 to the Companys Registration Statement on Form S-8 filed with the SEC on June 30, 1999 (SEC File No. 333-81967).
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------

|(6) | Incorporated by reference to Exhibit 4 to the Companys Registration Statement on Form S-8 filed with the SEC on June 30, 1999 (SEC File No. 333-81961).
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------

|(7) | Incorporated by reference to Exhibit 10.7 to the Companys Registration Statement on Form S-2 (Reg. No. 333-113215) filed with the SEC on March 2, 2004.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------

|(8) | Incorporated by reference to Exhibit 10.8 to Amendment No. 2 to the Companys Registration Statement on Form S-2 (Reg. No. 333-113215) filed with the SEC on
March 2, 2004.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(9) | Incorporated by reference to Exhibit 10.10 to Amendment No. 2 to the Companys Registration Statement on Form S-2 (Reg. No. 333-113215) filed with the SEC on April
7, 2004.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(10) | Incorporated by reference to Exhibit 10.11 to Amendment No. 2 to the Companys Registration Statement on Form S-2 (Reg. No. 333-113215) filed with the SEC on April
7, 2004.
|---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(11) | Incorporated by reference to Appendix A to the Companys Proxy Statement and Information Circular for the 2006 Annual General Meeting of Shareholders filed with
the SEC on June 30, 2006.
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(12) | Incorporated by reference to Exhibit 4.4 to the Companys Registration Statement on Form S-8 filed with the SEC on May 24, 2007 (Reg. No. 333-143245).
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------

|(13) | Incorporated by reference to Exhibit 4.5 to the Companys Registration Statement on Form S-8 filed with the SEC on May 24, 2007 (Reg. No. 333-143245).
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------

|(14) | Incorporated by reference to Exhibit 4.6 to the Companys Registration Statement on Form S-8 filed with the SEC on May 24, 2007 (Reg. No. 333-143245).
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------

|(15) | Incorporated by reference to Exhibit 21 to the Companys Annual Report on Form 10-KSB for the fiscal year ended March 31, 2004, as filed with the SEC on June 29,
2004.
|---- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------



65



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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed
on its behalf by the undersigned, thereunto duly authorized.



|                     |  |                          |  |                                                             
|-------------------- |  | ------------------------ |  | ------------------------------------------------------------
|                     |  | NICHOLAS FINANCIAL, INC.
|Dated: June 14, 2010 |  |                          |  |                                                             
|                     |  | By:                      |  | /s/ Peter L. Vosotas                                        
|                     |  |                          |  | Peter L. Vosotas                                            
|                     |  |                          |  | Chairman of the Board, Chief Executive Officer and President

KNOW ALL MEN BY THESE PRESENTSthat each person whose signature appears below constitutes and appoints Peter L. Vosotas and Ralph T.
Finkenbrink, and each of them, his true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments to this Report,
and to file the same, with all exhibits thereto, and any other documents in connection therewith, with the U.S. Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to
perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agents or
either of them, or their substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities
Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.



|                         |  |  |  |                                                                                              |  |              
|------------------------ |  |  |  | -------------------------------------------------------------------------------------------- |  | -------------
|Signature                |  |  |  | Title                                                                                        |  | Date         
|                         |  |  | 
|/s/ Peter L. Vosotas     |  |  |  | Chairman of the Board, Chief Executive Officer, President and Director                       |  | June 14, 2010
|Peter L. Vosotas         |  |  |  |                                                                                              | 
|                         |  |  |  |                                                                                              | 
|                         |  |  | 
|/s/ Ralph T. Finkenbrink |  |  |  | Sr. Vice President  Finance, Chief Financial Officer, Chief Accounting Officer and Director |  | June 14, 2010
|Ralph T. Finkenbrink     |  |  |  |                                                                                              | 
|                         |  |  |  |                                                                                              | 
|                         |  |  | 
|/s/ Stephen Bragin       |  |  |  | Director                                                                                     |  | June 14, 2010
|Stephen Bragin           |  |  |  |                                                                                              |  |              
|                         |  |  | 
|/s/ Alton R. Neal        |  |  |  | Director                                                                                     |  | June 14, 2010
|Alton R. Neal            |  |  |  |                                                                                              |  |              
|                         |  |  | 
|/s/ Scott Fink           |  |  |  | Director                                                                                     |  | June 14, 2010
|Scott Fink               |  |  |  |                                                                                              |  |              



66



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##### Table of Contents

EXHIBIT INDEX



|            |  |                                                                                                                                                                                                                           
|----------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description                                                                                                                                                                                                               
|            | 
|3.1         |  | Articles of Nicholas Financial, Inc.*                                                                                                                                                                                     
|            | 
|3.2         |  | Notice of Articles of Nicholas Financial, Inc.*                                                                                                                                                                           
|            | 
|4           |  | Form of Common Stock Certificate*                                                                                                                                                                                         
|            | 
|10.1        |  | Second Amended and Restated Loan and Security Agreement, dated January 12, 2010*                                                                                                                                          
|            | 
|10.2        |  | Nicholas Financial, Inc. Employee Stock Option Plan*                                                                                                                                                                      
|            | 
|10.3        |  | Nicholas Financial, Inc. Non-Employee Director Stock Option Plan*                                                                                                                                                         
|            | 
|10.4        |  | Employment Contract, dated November 22, 1999, between Nicholas Financial, Inc. and Ralph Finkenbrink, Senior Vice President of Finance*                                                                                   
|            | 
|10.5        |  | Employment Contract, dated March 16, 2001, between Nicholas Financial, Inc. and Peter L. Vosotas, President and Chief Executive Officer*                                                                                  
|            | 
|10.6        |  | Summary of Fiscal 2010/2011 Annual Incentive Bonus Programs                                                                                                                                                               
|            | 
|10.7        |  | Form of Dealer Agreement and Schedule thereto listing dealers that are parties to such agreements                                                                                                                         
|            | 
|10.8        |  | ISDA Master Agreement, dated as of March 30, 1999, between Bank of America National Trust and Savings Association and Nicholas Financial, Inc. (including Schedule
thereto)*                                              
|            | 
|10.9        |  | Form of Letter Agreement (confirming terms and conditions of Swap Transaction under the Master Agreement referred to in Exhibit 10.10 above) and Schedule thereto listing variable
terms of outstanding Swap Transactions*
|            | 
|10.10       |  | Nicholas Financial, Inc. Equity Incentive Plan*                                                                                                                                                                           
|            | 
|10.11       |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Stock Option Award*                                                                                                                                                
|            | 
|10.12       |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Restricted Stock Award*                                                                                                                                            
|            | 
|10.13       |  | Form of Nicholas Financial, Inc. Equity Incentive Plan Performance Share Award*                                                                                                                                           
|            | 
|14          |  | Code of Ethics for Chief Executive Officer and Senior Financial Officers                                                                                                                                                  
|            | 
|21          |  | Subsidiaries of Nicholas Financial, Inc.*                                                                                                                                                                                 
|            | 
|23          |  | Consent of Dixon Hughes PLLC                                                                                                                                                                                              
|            | 
|24          |  | Powers of Attorney (included on signature page hereto)                                                                                                                                                                    
|            | 
|31.1        |  | Certification of President and Chief Executive Officer                                                                                                                                                                    
|            | 
|31.2        |  | Certification of Senior Vice President and Chief Financial Officer                                                                                                                                                        
|            | 
|32.1        |  | Certification of the Chief Executive Officer Pursuant to 18 U.S.C. §1350                                                                                                                                                  
|            | 
|32.2        |  | Certification of the Chief Financial Officer Pursuant to 18 U.S.C. §1350                                                                                                                                                  



|* | Incorporated by reference.
|- | --------------------------



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