Severance Agreement of James N. Eisen



 Exhibit 10.1 
 ECCA MANAGEMENT SERVICES, LTD. 
 December 3, 2009 
 James Eisen 
 11103 West Avenue 
 San Antonio, TX 78213 
  

			
	 Re:
	  	Severance

 Dear Mr. Eisen: 
 This letter agreement (the “Agreement”) sets forth certain conditions with regard to your employment and post-employment activities as well as the conditions under which you will be entitled to
receive severance benefits. For definitions of capitalized terms used in this Agreement, see Appendix A. The term of this Agreement is from December 3, 2009 to December 31, 2011 and replaces and supersedes the letter agreement dated
September 17, 2008 as well as any other prior agreements pertaining to the subject matter hereof. This Agreement applies to terminations of employment during this term. 
 In consideration of your promotion to President of ECCA effective December 3, 2009 and with both parties intending to be legally
bound, the Company and you agree as follows:  
 Amount of Severance. If you qualify for severance, you will be
entitled to receive a total of two hundred percent (200%) of your base annual salary paid over the course of two years in equal monthly installments. 
 Incentive Plan Payments. If you qualify for severance, you will also receive (i) any Annual Executive Incentive Plan (“AEIP”) payment for the calendar year preceding your
termination, if it was not previously paid to you, and (ii) a portion of the AEIP payment you have earned during the year of termination, prorated based upon the number of your complete months of employment during the year. These AEIP payments
will be made at the same time such payments are normally made for the applicable year to executives who continue in employment, but in any event by March 15 of the calendar year following your termination of employment. Amounts are payable
based on actual performance. 
 In addition, if you qualify for severance and you have five or more years of service or you have
attained age 55, you will be eligible for payment of an award under the Long-Term Incentive Plan (LTIP), regardless of your age at termination, as follows. For termination before a Change in Control, your award will be determined and paid in the
same manner as awards to employees who retire at or after age 55 under the LTIP. For termination after a Change in Control, awards will be paid in accordance with the terms of the LTIP. 
 Benefits. The Company will also provide payment for continued medical, dental and vision coverage you elect under COBRA for up to
eighteen (18) months’ following your termination. 
 In addition, as a participant in the HVHC Executive Retirement
Plan (ERP) in which the Company is a participating employer, if: (i) you qualify for severance and (ii) you have five or








 
more years of service, you will be eligible for participation in the ERP regardless of your age at termination. However, benefits under the ERP may not commence prior to age fifty-five (55). If,
after a Change in Control and after you have attained age fifty-five (55), your employment is terminated other than for Cause, or as a result of a Material Change, you will be eligible for participation in such ERP, even if you have not earned five
or more years of service. 
 Except as provided above or as provided to terminated employees under the specific terms of a
qualified or non-qualified employee benefit plan, fringe benefit or compensation program in which you are eligible to participate, you will not be entitled to any other benefits or compensation from the Company after (or as a result of) your
termination of employment. You also will not receive severance under any other agreement, plan or arrangement with the Company, ECCA or HVHC. 
 Qualifying for Severance. You will qualify for severance under this Agreement if, during the term of this Agreement, (i) we terminate your employment for reasons other than Cause, or
(ii) you elect to resign within sixty (60) days after you have knowledge of a Material Change before or after a Change in Control. As noted above, these capitalized terms are defined in Appendix A. In any case, you must timely sign and
return a General Release and Waiver Agreement (and not revoke it) provided by the Company in order to receive severance or benefits under this Agreement. A copy of the Release that the Company currently uses is available for review upon request.

 However, you will NOT qualify for severance if any of the following apply: (i) you are terminated for Cause,
(ii) you choose to remain employed by the Company (or a successor entity) more than sixty (60) days after the occurrence of a Material Change, (iii) you voluntarily resign or retire (other than due to a Material Change),
(iv) your termination is due to long-term disability entitling you to disability benefits from the Company or due to death, (v) you decline to sign and return the General Release and Waiver Agreement within the time specified by the
Company, or you attempt to revoke it; or (vi) you violate any of your covenants set forth below. 
 A
payment scheduled to be made under this Agreement as a result of your termination of employment will be paid or commence as soon as practicable after you timely sign and return the General Release and Waiver Agreement and any period specified for
you to revoke the General Release and Waiver Agreement has expired. Any amount payable hereunder will be paid or commence to be paid during the same calendar year as your termination or (if later) by the 15th day of the third calendar month following your termination of
employment. In no event, however, will you be permitted to designate the calendar year of the payment. 
 Your Covenants.
Regardless of whether you qualify for severance, you agree to the following: 
  

	(1)	 During your employment you have been and will continue to be provided with Confidential Information. Thus, after your separation (for whatever reason),
you will not disclose the Company’s Confidential Information to others (except as required in the normal performance of your duties for the Company) or use such information for your own advantage or for the advantage of others. All records,
files, materials and Confidential Information obtained by you in the course of your employment with the



  

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Company are confidential and proprietary and shall remain the exclusive property of the Company. This provision does not preclude you from providing truthful information to the extent required by
subpoena, court order, search warrant or other legal process, but you must immediately notify the Company’s counsel of such request in order to provide us with the opportunity to object in the appropriate forum and obtain a ruling on our
objection. 


  

	(2)	Upon the Company’s request at any time, or upon separation from employment (for whatever reason), you will deliver to the Company (a) all documents and
materials containing Company trade secrets and other Confidential Information, and (b) all other documents, materials and other property belonging to the Company that are in your possession or under your control, including, but not limited to,
Company-provided automobiles, computers, cellular telephones, pagers, rolodexes or address/telephone books. 

  

	(3)	During the term of this Agreement and for twenty-four (24) months after your separation (for whatever reason), you will not directly or indirectly, in any capacity
whatsoever, entice, induce or solicit, or attempt to entice, induce or solicit, any individual or entity having a business relationship with the Company, whether as an employee, consultant, customer or otherwise, to terminate or cease such
relationship or to divert any business from the Company. 

  

	(4)	During the term of this Agreement and for twenty-four (24) months after your separation (for whatever reason), you will not own (other than as a shareholder of
less than 1% of a publicly traded entity), accept employment in any capacity with, serve as a consultant for, or otherwise provide services or support of any nature to, any entity, company, corporation or person engaged in a business that competes
with the Company in the eye care industry. This includes any business, entity or person engaged in the sale (whether wholesale or retail), delivery, distribution, manufacture, design or licensing of lenses, frames and eyewear and/or the
administration or underwriting of vision and vision-related programs, benefits and services. After separation, you may ask the Chairman of ECCA, by written request, to reduce or modify the scope of this non-competition clause. The decision to grant
or deny such a request shall be within the sole discretion of ECCA’s Chairman and shall be effective only if it is in writing. 

 By signing this Agreement, you agree that these covenants are reasonable as to time, geographical area and scope of activity and do not impose a restriction greater than is necessary to protect the
Company’s goodwill, proprietary information and business interests. You also agree that this Agreement provides enhanced protections and benefits you would otherwise not be entitled to, and that these protections and benefits constitute
valuable consideration sufficient to support the obligations described above. Further, you agree that if the Company reasonably believes that you have breached the terms of this agreement, then the Company will be relieved from making any further
payments. You also agree that any breach of these covenants is likely to cause irreparable injury to the Company and that damages for any breach are difficult to calculate. Therefore, the Company shall, at its election, be entitled to a temporary
restraining order and a temporary injunction and to other equitable relief from a court pending a final decision in the arbitration, in addition to whatever other relief or remedies, including damages, may be available. 
  

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 Arbitration and Waiver of Jury Trial. 
  

	(1)	Any dispute between us under this Agreement including, without limitation, any dispute about the enforceability of the non-competition covenant, shall be resolved by
final and binding arbitration; provided, however, that the Company, in its sole discretion, may enforce the covenants set out above under “Your Covenants” by seeking emergency or temporary injunctive relief in any court of competent
jurisdiction. The arbitration shall be held in San Antonio, Texas and shall be conducted in accordance with the then-prevailing Employment Arbitration Rules of the American Arbitration Association. The arbitrator shall be acceptable to both the
Company and to you. If we cannot agree on an acceptable arbitrator, the dispute shall be heard by a panel of three arbitrators, one appointed by each of us, and the third selected by the other two arbitrators. You, the Company and the arbitrator(s)
shall treat all aspects of the arbitration proceedings, including without limitation, discovery, testimony and other evidence, briefs and the award, as strictly confidential; provided, however, that any award or order rendered by the arbitrator(s)
under this Agreement may be entered as a judgment or order in a court of competent jurisdiction and may be disclosed by the Company as necessary to enforce the terms of your covenants described above. 

  

	(2)	You and the Company each acknowledge and agree that such party has had an opportunity to consult with legal counsel and that such party knowingly and voluntarily waives
any right to a trial by jury of any dispute pertaining to or relating in any way to the subject of this Agreement, the provisions of any federal, state, or local law, regulation, or ordinance notwithstanding. 

 Miscellaneous. This Agreement: (i) may be amended only by a written instrument which is executed by both parties,
(ii) shall be governed by the laws of Texas, without regard to its conflict of law provisions, (iii) is intended to be legally valid and binding, (iv) contains our entire agreement relative to its subject matter and supersedes all
severance agreements or understandings in effect prior to its execution, and (v) does not establish a durational term of employment or alter the nature of the at-will relationship between the two parties. Payments hereunder are deemed to be
separate payments for purposes of applying the short-term deferral rule in Treas. Reg. § 1.409A-1(b)(4) and in determining separation pay due to involuntary separation from service under Treas. Reg. § 1.409A-1(b)(9)(iii). No reimbursements
required to be made within a limited period of time under Treas. Reg. § 1.409 A-1(b)(9)(iii) shall relate to claims incurred after the period specified above or be paid later than the last day of the third calendar year following the calendar
year in which occurs the covered termination of employment. The parties intend that any payments contemplated by this Agreement constituting “deferred compensation” under Internal Revenue Code Section 409A will comply with the
requirements of that section. Thus, no such deferred compensation will be subject to acceleration or to any other change in the specified time or method of payment, except as consistent with Code Section 409A. In no event will the Company have
any liability with respect to taxes for which you may become liable as a result of the application of Code Section 409A. 
  

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 You also agree that: (i) if a tribunal determines a portion of this Agreement to be
invalid or unenforceable, the remainder of this Agreement shall not be affected and shall be enforceable to the fullest extent permitted by law, (ii) the Company may withhold taxes from payments made under the Agreement, and (iii) you may
not assign any rights or obligations you have under the Agreement. The Company’s rights and duties under this Agreement shall be transferred to, and shall be binding upon, any corporation or other entity which succeeds to the rights and
obligations of the Company by operation of law or otherwise. 
 If you agree to the terms and conditions of this Agreement,
please countersign below, retain a copy for your files, and return this original to me. 
  

			
	Sincerely,
	
	ECCA Management Services, Ltd.
	By:	 	ECCA Management, Inc.,
		 	General Partner
		
	By:	 	 /s/ David L. Holmberg

		 	Authorized Signatory


  

	
	 /s/ James N. Eisen

	Executive

  

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 APPENDIX A 
 DEFINITIONS 
 “Cause” means: (i) the
willful or gross neglect of your duties, including your refusal to follow written directives of the Chairperson of the Board of Directors of ECCA or his designee; (ii) your conviction of a felony; (iii) willful or gross misconduct by you
which materially injures the Company, ECCA, or a subsidiary or affiliate thereof, monetarily or otherwise; or (iv) your material breach of any obligation under this letter agreement. 
 “Change in Control” means: 
  

	(A)	any Person or Group acquires stock of ECCA, ECCA Holdings Corporation or of HVHC that, together with stock held by such Person or Group, constitutes more than 50% of
the total fair market value or total voting power of the stock of ECCA or of HVHC. However, if any Person or Group is considered to own more than 50% of the total fair market value or total voting power of the stock of ECCA or of HVHC, the
acquisition of additional stock by the same Person or Group in such entity is not considered to cause a Change in Control of ECCA or of HVHC, as the case may be. An increase in the percentage of stock owned by any Person or Group as a result of a
transaction in which ECCA or HVHC acquires its stock in exchange for property will be treated as an acquisition of stock for purposes of this subsection. This subsection applies only when there is a transfer of stock of ECCA or of HVHC; or


  

	(B)	any Person or Group acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition by such Person or Group) assets from ECCA
that have a total gross fair market value exceeding 50% of the total gross fair market value of all of the assets of ECCA immediately prior to such acquisition or acquisitions. For this purpose, gross fair market value means the value of the assets
of ECCA, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets. However, no Change in Control shall be deemed to occur under subsection (B) as a result of a transfer to:


  

	 	(1)	A shareholder of ECCA (immediately before the asset transfer) in exchange for or with respect to its stock; 

  

	 	(2)	An entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by ECCA; 

  

	 	(3)	A Person or Group that owns, directly or indirectly, 50% or more of the total value or voting power of all the outstanding stock of ECCA; or 


 

	 	(4)	An entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a person described in clause (3) above.


 For this purpose, the term “Person” means an individual, corporation, association, joint stock company, business
trust or other similar organization, partnership, limited liability company, joint venture, trust, unincorporated organization or government or agency, instrumentality or

  

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political subdivision thereof (for clarification, other than the Company or Highmark Inc. or any successor thereof or subsidiary thereof). The term “Group” will have the meaning set
forth in Rule 13d-5 of the Securities Exchange Commission (“SEC”), modified to the extent necessary to comply with Treasury Regulation Section 1.409A-3(i)(5)(v)(B) and (D), as applicable, or any successor thereto. For the avoidance of
doubt, the consummation of the proposed consolidation of Highmark Inc. and Independence Blue Cross will not constitute a Change in Control hereunder. 
 “Company” refers to ECCA Management Services, Ltd. However, for purposes of the covenants in the letter agreement, HVHC and affiliates of HVHC including subsidiaries and joint venture partners,
are included in the definition. 
 “ECCA” refers to Eye Care Centers of America, Inc. 
 “HVHC” refers to HVHC Inc. 
 “Material Change” before or after a Change in Control means the occurrence of any of the following events, without your written consent, which event remains uncorrected for thirty (30) days
after you have made written demand to the Chairperson of the Board of Directors of ECCA for correction: (i) any material reduction in or failure to pay base salary; (ii) any material reduction in your target percentages under the Long-Term
Incentive Plan (if applicable) or the Annual Executive Incentive Plan; (iii) any reduction of more than 10% in your aggregate performance-based compensation opportunity (i.e., annual incentive payment, long-term incentive payment, and
split dollar life insurance premium, if any), reasonably determined by the Company, ECCA or HVHC at the time performance criteria are established; or (iv) any material reduction in the aggregate employee benefits available to you, other than an
amendment, modification or termination of an employee benefit that applies on a non-discriminatory basis to similarly situated employees. The demand for correction described above must be provided within sixty (60) days after you have knowledge
of a Material Change. If demand for correction is timely provided, the sixty (60) day period for resignation described in “Qualifying for Severance” above will not end prior to the end of the thirty (30) day correction period.

 In addition, “Material Change” after a Change in Control shall also include the occurrence of one of the following
events, without your written consent, which event remains uncorrected for thirty (30) days after you have made written demand to the Chairperson of the Board of Directors of ECCA for correction: (i) material reduction of your position
responsibilities or authorities from your position immediately prior to the Change in Control, or assignment of duties or responsibilities materially inconsistent with such position; or (ii) relocation of your primary office more than fifty
(50) miles from your then current office location, but not closer to your principal residence. As described in the preceding paragraph, the demand for correction described above must be provided within sixty (60) days after you have
knowledge of a Material Change, and if demand for correction is timely provided, the sixty (60) day period for resignation described in “Qualifying for Severance” above will not end prior to the end of the thirty (30) day
correction period. 
  

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