EXHIBIT
10.16




LETTER AGREEMENT - KRIS G.
RADHAKRISHNAN




May 8,
2008




Kris
Radhakrishnan


Commemorative
Brands, Inc.


7211
Circle S Rd


Austin,
TX 78745-6603





Re:           Change of Control Payment
and Contingent Purchase of CIP Units





Dear
Kris:





This
letter sets forth the agreement between you and American Achievement Corporation
(the “Company”)
with respect to the following:





1.           In
the event that a Change of Control (as defined below) occurs on or before
February 8, 2009, and you are employed by the Company or any of its subsidiaries
at the time such Change of Control occurs, the Company will pay to you $300,000
in cash upon consummation of such Change of Control (the “Change of Control
Payment”).  The Company will pay the Change of Control Payment
by wire transfer of immediately available funds to such account as you specify
within five (5) business days of the occurrence of the Change of Control,
subject to any tax or other amounts required to be withheld by the Company under
applicable law.  For purposes of this letter, a “Change of Control”
shall mean any “Change of Control” as defined in the Company’s Amended and
Restated Cash Incentive Plan attached as Exhibit A hereto (the
“CIP”).





2.           In
the event that a Change of Control does not occur on or before February 8, 2009,
and you are employed with the Company or any of its subsidiaries as of February
8, 2009, you agree that on such date you will purchase 1,942 units (the “Units”) issued
pursuant to the CIP at a purchase price equal to $206.00 per
Unit.  Notwithstanding the provisions of the CIP, such Units shall be
deemed fully vested on the date they are acquired by you, and if so acquired,
shall remain vested and outstanding whether or not you remain an employee of the
Company or any of its subsidiaries.  You agree and represent that your
contingent obligation to purchase the Units is being given in consideration for
the Company’s grant of an entitlement to the Change of Control Payment in the
event the conditions listed in Section 1 above are
satisfied.  If you are obligated to purchase the Units in accordance
with the terms of this Section 2, in order
to facilitate the purchase of the Units, you and the Company will enter into an
agreement governing the terms of the purchase of the Units that is identical in
all material respects to the Unit Purchase Agreement attached as Exhibit B
hereto.  You hereby confirm the representations and warranties set
forth in such Unit Purchase Agreement are true and correct as of the date hereof
and you acknowledge your receipt of the American Achievement Corporation Amended
and Restated Executive Cash Incentive Plan Investment Considerations (the “Disclosure
Statement”) attached as Exhibit C
hereto.




This
letter will terminate immediately upon consummation of the earlier to occur of
(i) a Change of Control pursuant to which a Change of Control Payment is to made
in accordance with this
letter, (ii) the acquisition of the Units contemplated by Section 2 above and
(iii) the first date you are no longer employed by the Company or any of its
subsidiaries.


This letter
may be executed in counterparts (and may be delivered by pdf or facsimile), each
of which shall be deemed an original, but all of which together shall constitute
one and the same instrument.  This letter represents the entire
agreement of the parties hereto with respect to the subject matter hereof and
shall be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns.  Neither the Company nor you may
make any assignment of this letter or any interest herein without the prior
written consent of the other; provided, however, that the
Company may assign its rights and obligations under this letter without your
consent in connection with a Change of Control.  Nothing express or
implied in this letter is intended to or shall confer upon any person who is not
a party to this letter any other right, benefit or remedy of any nature
whatsoever relating to, under or by reason of this
letter.    This letter shall be governed by, and construed
in accordance with, the internal laws of the State of New York, without regard
to the conflict of laws principles thereof.





If you are in agreement with the
foregoing, please execute and return a counterpart of this letter agreement,
whereupon it will become a binding agreement between us.







Sincerely,AMERICAN
      ACHIEVEMENT CORPORATIONBy:
      /s/ DONALD J.
      PERCENTI________________Name: Donald J.
      PercentiTitle: President and
      CEOAccepted
      and Agreed:/s/ KRIS RADHAKRISHNAN__Kris
      Radhakrishnan