35870 Federal Register / Vol. 86, No. 127 / Wednesday, July 7, 2021 / Notices 

DEPARTMENT OF THE TREASURY 

United States Mint 

Renewal for Currently Approved 

Generic Information Collection 

Request; Comment Request for 

Renewal of Customer Satisfaction and 

Opinion Surveys, Focus Group 

Interviews, Web Usability Studies, and 

Intercept Surveys 

AGENCY: United States Mint, Department 

of the Treasury. 

ACTION: Notice and request for 

comments. 

SUMMARY: The Department of the 

Treasury, as part of its continuing effort 

to reduce paperwork and respondent 

burden, invites the general public and 

other Federal agencies to take this 

opportunity to comment on the 

currently approved information 

collection 1525–0012, as required by the 

Paperwork Reduction Act of 1995. 

Currently, the United States Mint, a 

bureau of the Department of the 

Treasury, is soliciting comments on the 

United States Mint customer satisfaction 

and opinion surveys, focus group 

interviews, web usability studies and 

intercept surveys. 

DATES: Written comments should be 

received on or before September 7, 2021 

to be assured of consideration. 

ADDRESSES: Direct all written comments 

to Leslie Schwager, Market Research 

Specialist, Sales and Marketing 

Directorate; United States Mint; 801 9th 

Street NW; Washington, DC 20220; (202) 

354–7291 (this is not a toll-free 

number); Leslie.Schwager@

usmint.treas.gov. 

FOR FURTHER INFORMATION CONTACT: 

Requests for additional information or 

copies of the information collection 

package should be directed to Leslie 

Schwager, Market Research Specialist, 

Sales and Marketing Directorate; United 

States Mint; 801 9th Street NW; 

Washington, DC 20220; (202) 354–7291 

(this is not a toll-free number); 

Leslie.Schwager@usmint.treas.gov. 

SUPPLEMENTARY INFORMATION: Title: 

United States Mint customer satisfaction 

and opinion surveys, focus group 

interviews, web usability studies, and 

intercept surveys. 

OMB Number: 1525–0012. 

Abstract: The proposed customer 

satisfaction and opinion surveys, focus 

group interviews, web usability studies, 

and intercept surveys will allow the 

United States Mint to assess the 

acceptance of, potential demand for, 

and barriers to acceptance/increased 

demand for current and future products, 

and the needs and desires of customers 

for more efficient, economical services. 

Current Actions: The United States 

Mint conducts customer satisfaction and 

opinion surveys, focus group 

interviews, web usability studies, and 

intercept surveys to measure customer 

opinion and assess acceptance of, the 

potential demand for, and barriers to 

acceptance/increased demand for 

United States Mint products, and to 

determine the level of satisfaction of 

United States Mint customers and the 

general public. 

Type of Review: Review of estimated 

annual respondents and estimated 

annual burden hours. 

Affected Public: The affected public 

includes serious and casual numismatic 

collectors, dealers, and persons in the 

numismatic business, and the general 

public. 

Estimated Number of Respondents: 

The estimated number of annual 

respondents is 48,936. 

Estimated Total Annual Burden 

Hours: The estimated number of annual 

burden hours is 12,756. 

Requests for Comments: Comments 

submitted in response to this notice will 

be summarized and/or included in the 

request for OMB approval. All 

comments will become a matter of 

public record. Comments are invited on: 

(a) Whether the collection of 

information is necessary for the proper 

performance of the functions of the 

agency, including whether the 

information shall have practical utility; 

(b) the accuracy of the agency’s estimate 

of the burden of the collection of 

information; (c) ways to enhance the 

quality, utility, and clarity of the 

information to be collected; (d) ways to 

minimize the burden of the collection of 

information on respondents, including 

through the use of automated collection 

techniques or other forms of information 

technology; and (e) estimates of capital 

or start-up costs and costs of operation, 

maintenance, and purchase of services 

to provide information. 

Eric Anderson, 

Executive Secretary, United States Mint. 

Supporting Statement A—United States 

Mint Generic Clearance (October 31, 

2021–October 31, 2024) 1525–0012 

A. Justification 

A1. Circumstances Necessitating the 

Collection of Information 

This is a request for a three-year 

generic clearance to conduct customer 

satisfaction and opinion surveys, and 

focus group interviews. This clearance 

will allow the United States Mint to 

comply with Executive Order 12862 and 

assist the United States Mint in 

fulfilling its mission. 

The mission of the United States Mint 

is to serve the American people by 

manufacturing and distributing the 

highest quality circulating coinage and 

national medals for the Nation to 

conduct its trade and commerce, and 

providing security over assets entrusted 

to the United States Mint. 

The United States Mint is responsible 

for producing proof, uncirculated, 

circulating, and commemorative coins, 

and medals, and platinum, gold and 

silver bullion coins in response to 

programs legislated by Congress in 

support of domestic trade and 

commerce, civic, philanthropic, and 

national organizations. 

To effectively accomplish the goals of 

these programs, it is crucial for the 

United States Mint to know and 

maintain awareness of customer 

preferences and needs by continually 

monitoring customer satisfaction. 

However, because the time period 

between program authorization, 

production, and product shipment is 

often short, the United States Mint has 

not always had adequate time to obtain 

needed information about customer 

preferences and market conditions. 

Therefore, the use of generic clearance 

to conduct customer satisfaction and 

opinion surveys, and focus group 

interviews will allow the United States 

Mint to quickly obtain useful data to 

create more profitable programs and to 

provide better service and products to 

the American public. 

The Supporting Statement contains 

authorization under which these data 

collections efforts are implemented. 

Supporting Statement B contains a list 

of anticipated projects that may be 

submitted for approval through the 

generic clearance process between 

October 31, 2021 and October 31, 2024. 

This clearance covers data collection 

efforts by the United States Mint. An 

internal review of all proposed data 

collections will be performed to ensure 

the following: 

• Consistency with United States 

Mint mission and strategic objectives. 

• Appropriate priority within United 

States Mint’s Strategic Plan and/or 

United States Mint annual business 

plan. 

• Technical adequacy in issues such 

as frame, sample selection, response 

rates, quality control in data gathering, 

recording, and analysis. 

• Minimized burden on respondents. 

• Confidentiality of individual 

responses. 

• Consistency with this generic 

clearance. 


khammond on DSKJM1Z7X2PROD with NOTICES
Federal Register / Vol. 86, No. 127 / Wednesday, July 7, 2021 / Notices 35871 

• Consistency with applicable laws 

and regulations. 

A2. Use of Data 

A variety of data collection methods 

will be employed, including web-based 

surveys, telephone CATI systems 

(computer-assisted telephone 

interviews), focus group interviews, and 

other appropriate means. The 

information will be used to: 

• Determine customer opinions about 

the quality of products, pricing, 

delivery, and other services provided by 

the United States Mint. 

• Determine customer needs and 

wants in regard to future products and 

services. 

• Define the next steps/actions plans 

to improving customer satisfaction and 

United State Mint sales operations. 

A3. Use of Information Technology To 

Reduce Burden 

• In past instances, the United States 

Mint has used CATI systems and webbased surveys (both provided by 

contractors) for data collection efforts. 

The CATI systems and web-based 

surveys increase efficiency and validity 

of surveys and decrease the time 

required for each interview and, 

consequently, the overall burden on 

respondents. These methodologies use 

computers to perform a number of 

critical quality assurance routines that 

are monitored by survey supervisors. 

These include tracking average 

interview length and refusal and 

termination rates. 

A4. Efforts To Identify Duplication 

Survey questions will address United 

States Mint related products and do not 

duplicate the efforts of other agencies/ 

organizations. Our internal review and 

approval process ensures that 

duplication of data gathering within the 

United States Mint is eliminated. 

Additionally, no other organization 

can conduct a survey of the United 

States Mint customers because our 

customer list is unique and secured by 

the United States Mint. 

A5. Methods To Minimize Burden on 

Small Businesses or Other Small 

Entities 

The data collections for the most part 

will be targeted to individuals. 

Although some customers are coin and 

hobby dealers that may operate a small 

business, all information requests will 

be voluntary. In addition, respondents 

will rarely be required to consult or 

access their records for detailed factual 

information. 

A6. Consequences of Less Frequent 

Collection on Federal Programs or 

Policy Activities 

The United States Mint would not be 

in compliance with Executive Order 

12862 if some of the collection efforts 

were not undertaken. Also, with the 

United States Mint operating as a selffunding agency, the information and the 

changes resulting from data collections 

are crucial to United States Mint 

numismatic sales efforts. 

A7. Special Circumstance Requiring 

Data Collection To Be Inconsistent With 

Guidelines in 5 CFR 1320.6 

No special circumstances require the 

collection to be conducted in a manner 

inconsistent with the guidelines in 5 

CFR 1320.6. 

A8. Consultation With Individuals 

Outside of the Agency on Availability of 

Data, Frequency of Collection, Clarity of 

Instruction and Forms, and Data 

Elements 

The United States Mint collaborates 

with professional marketing firms and 

contractors with expertise in marketing 

research, statistical analysis, and 

customer driven marketing. Their 

assistance is utilized in development, 

administration, and analysis research. 

A9. Explanation of Decision To Provide 

Payment or Gift to Respondents 

The United States Mint has 

compensated respondents only when it 

was necessary as an incentive for their 

extensive time or expertise. Specific 

justification has accompanied such 

requests. In the future, the United States 

Mint will use compensation for 

respondents only when it is deemed 

necessary. 

A10. Assurance of Confidentiality of 

Responses 

Survey respondents contacted by 

mail, fax, internet, or some other form 

of written communication will be 

advised on the survey form, cover letter, 

or other accompanying document that 

participation is voluntary and that the 

data provided will be secured. As part 

of the introduction to a data gathering 

effort during telephone or personal 

interviews, the interviewer will inform 

the respondents that the survey is 

voluntary and that each individual’s 

responses will be secured. Focus group 

participants will verbally receive similar 

assurances during opening statements of 

the interview session. 

A11. Justification of Sensitive Questions 

Not applicable. Sensitive information 

is not collected. 

A12. Estimated Burden of Information 

Collection 

The following table is a breakdown of 

the estimated number of hours for a 

three-year generic clearance and 

estimated number of respondents for a 

three-year generic clearance. 

However, due to changes in the 

market and possible new coin programs 

legislated by Congress, this figure could 

increase. 

EXPAND TABLE

Research 

Estimated 

number 

of hours 

(3 years) 

Estimated 

number of 

respondents 

(3 years) 

Naxion Customer Acquisition Research .................................................................................................................. 5,451 12,000 

Naxion General Analytics Research ........................................................................................................................ 3,357 25,200 

Naxion Customer Satisfaction Tracking Research .................................................................................................. 2,700 10,800 

Naxion Focus Group Research ............................................................................................................................... 3,840 1,920 

Web Usability Research .......................................................................................................................................... 216 216 

Total .................................................................................................................................................................. 15,564 50,136 


khammond on DSKJM1Z7X2PROD with NOTICES
35872 Federal Register / Vol. 86, No. 127 / Wednesday, July 7, 2021 / Notices 

A13. Estimated Total Annual Cost 

Burden to Respondents 

Estimates of the cost burden to 

respondents is unknown at this time. 

A14. Estimated Annualized Cost to the 

Federal Government 

The following table is a breakdown of 

the estimated cost to the United States 

Mint based on previous experience. 

EXPAND TABLE

Research Annual 

estimated cost 

Total 

estimated— 

3 years 

Naxion Customer Acquisition Research .................................................................................................................. $399,000 $1,197,000 

Naxion General Analytics Research ........................................................................................................................ 400,000 1,200,000 

Naxion Customer Satisfaction Tracking Research .................................................................................................. 240,000 720,000 

Naxion Focus Group Research ............................................................................................................................... 415,000 1,245,000 

Web Usability Research .......................................................................................................................................... 100,000 300,000 

Total .................................................................................................................................................................. 1,554,000 4,662,000 

A15. Reason for Change in Burden 

There is no change. 

A16. Plans for Tabulation Statistical 

Analysis and Publication 

Information from data collection will 

not be published for statistical purposes. 

A17. Reasons Why Displaying the OMB 

Expiration Date Is Inappropriate 

Displaying the expiration date may 

cause problems with respondents for 

data collection programs that overlap 

the three-year authorization periods. In 

addition, respondents might be declined 

to refuse to participate if the form 

carries an authorization date that is 

expired or soon to expire. 

A18. Exceptions to the Certification 

Statement on OMB Form 83–1 

Not applicable. There are no 

exceptions for certification. 

Supporting Statement B—United States 

Mint Generic Clearance (October 31, 

2021–October 31, 2024) 1525–0012 

B. Collection of Information Employing 

Statistical Methods 

B1. Universe and Respondent Selection 

Surveys covered under this generic 

clearance will vary with regard to the 

universe and respondent selection. The 

potential universe for some surveys will 

include our active and inactive 

customers, while others may include far 

fewer. 

However, because the United States 

Mint is attempting to expand its 

numismatic markets and practically all 

Americans are users of circulating 

coinage, the universe for some surveys 

may include the entire United States 

population base, with a statistically 

valid sample selected for research. 

B2. Procedures for Collecting 

Information 

The specific method of data collection 

for each survey will be provided to 

OMB before each survey is conducted. 

B3. Methods To Maximize Response 

The United States Mint has found that 

by sending an advance notice letter to 

those customers participating in a 

telephone survey the rate of response 

can be increased and will employ this 

technically when possible and cost 

effective. The United States Mint will 

employ procedures to review and test 

questions by survey experts to ensure 

that questions and instructions are clear, 

relevant, and unambiguous. Surveys 

employing non-response follow-up 

techniques will use multiple contacts by 

telephone and/or additional mailing of 

the questionnaire to ensure an adequate 

response. 

B4. Testing of Procedures 

In most cases, a pretest of the data 

collection instruments will be 

conducted prior to its use. Pretests will 

include review by knowledgeable 

United States Mint staff and 

consultants. In the case of telephone 

surveys, the pretest will include 

monitoring of interviewers and 

respondents by United States Mint staff 

and/or consultants prior to the actual 

survey. No pretest will include 

provisions for contacting more than 

nine respondents. 

B5. Contacts for Statistical Aspects and 

Data Collection 

The contact person for questions 

regarding any statistical aspects 

employed or data collection procedures 

used will be provided to OMB before 

each survey. Administrative questions 

regarding the Mint use of this generic 

clearance should be directed to Leslie 

Schwager; Sales and Marketing, 5th 

Floor; United States Mint; 801 9th Street 

NW; Washington, DC 20220, 

leslie.schwager@usmint.treas.gov. 

[FR Doc. 2021–14433 Filed 7–6–21; 8:45 am] 

BILLING CODE P 


khammond on DSKJM1Z7X2PROD with NOTICES