UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549



FORM 10-K



xANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For the fiscal year ended December 31,
2013



or



oTRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For the transition period from                               
to



Commission file number: 0-33519



FITT HIGHWAY PRODUCTS, INC.

(Exact name of registrant
as specified in its Charter)



|Nevada                          |  | 98-0360989         
|------------------------------- |  | -------------------
|(State or other jurisdiction of |  | (I.R.S. Employer   
|incorporation or organization)  |  | Identification No.)



26381 Crown Valley Parkway, Suite 230,
Mission Viejo, CA  92691

(Address of principal executive offices)



Registrant’s telephone number, including
area code: (949) 582-5933



Securities registered pursuant to Section 12(b) of
the Act: None



Securities registered pursuant to Section 12(g) of
the Act:



Common Stock, $0.001 par value

(Title of Class)



Indicate by check mark if the registrant is a well-known seasoned
issuer, as defined in Rule 405 of the Securities Act. o Yes x
No



Indicate by check mark if the registrant is not required to
file reports pursuant to Section 13 or 15(d) of the Act. o Yes x
No



Indicate by check mark whether the registrant (1) has
filed all reports has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter periods that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. x
Yes o No



Indicate by check mark whether the registrant has submitted
electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant
to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files). Yes o   No x



Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not be contained herein, to the best of registrant’s knowledge,
in definitive proxy or information statements incorporated by reference in Part III of this Form 10-k or any amendment
to this Form 10-k. o



Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated
filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.



|Large accelerated filer | o | Accelerated filer         | o
|----------------------- | - | ------------------------- | -
|Non-accelerated filer   | o | Smaller reporting company | x



Indicate by check mark whether the registrant is a shell company.
o Yes x No



The aggregate market value of the voting and non-voting common
equity held by non-affiliates of the registrant on June 30, 2013: $728,938



The registrant had 37,438,649 shares of common stock outstanding
as of April 15, 2014.



DOCUMENTS INCORPORATED BY REFERENCE



The following documents are incorporated herein by
reference in Part IV, Item 15: (i) Registration Statement on Form 10SB, filed on January 18, 2002,
(ii) Current Report on Form 8-K, filed on April 7, 2005, (iii) Schedule 14C Definitive Information
Statement, filed June 28, 2005, (iv) Current Report on Form 8-K, filed August 26, 2009, (v) Current Report on Form 8-K, filed
January 22, 2010, (vi) Current Report on Form 8-K, filed April 6, 2010, (vii) Schedule 14C Definitive Information Statement,
filed June 21, 2010, (viii) Current Report on Form 8-K, filed July 21, 2010, (ix) Form S-8 Registration Statement, filed
March 28, 2011, (x) Form S-8 Registration Statement, filed May 18, 2011, (xi) Form S-8 Registration Statement, filed November
4, 2011, (xii) Schedule 14C Definitive Information Statement, filed January 10, 2013, (xiii)
Schedule 14C Definitive Information Statement,filed
October 1,2013 and (xiv) Current Report on Form
8-K,filed on January 13,2014
and amended on April 3, 2014.













TABLE OF CONTENTS

|           |                                                                                                 | Page
|---------- | ----------------------------------------------------------------------------------------------- | ----
|PART I     |                                                                                                 |     
|           |                                                                                                 |     
|ITEM 1     | BUSINESS                                                                                        | 1   
|           |                                                                                                 |     
|ITEM 1A    | RISK FACTORS                                                                                    | 5   
|           |                                                                                                 |     
|ITEM 1B    | UNRESOLVED STAFF COMMENTS                                                                       | 5   
|           |                                                                                                 |     
|ITEM 2     | PROPERTIES                                                                                      | 5   
|           |                                                                                                 |     
|ITEM 3     | LEGAL PROCEEDINGS                                                                               | 6   
|           |                                                                                                 |     
|ITEM 4     | SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS                                             | 6   
|           |                                                                                                 |     
|PART II    |                                                                                                 |     
|           |                                                                                                 |     
|ITEM 5     | MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES | 6   
|           |                                                                                                 |     
|ITEM 6     | SELECTED FINANCIAL DATA                                                                         | 7   
|           |                                                                                                 |     
|ITEM 7     | MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS           | 8   
|           |                                                                                                 |     
|ITEM 7A    | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK                                      | 11  
|           |                                                                                                 |     
|ITEM 8     | FINANCIAL STATEMENTS                                                                            | 12  
|           |                                                                                                 |     
|ITEM 9     | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE            | 30  
|           |                                                                                                 |     
|ITEM 9A    | CONTROLS AND PROCEDURES                                                                         | 30  
|           |                                                                                                 |     
|ITEM 9A(T) | CONTROLS AND PROCEDURES                                                                         | 31  
|           |                                                                                                 |     
|ITEM 9B    | OTHER INFORMATION                                                                               | 31  
|           |                                                                                                 |     
|PART III   |                                                                                                 |     
|           |                                                                                                 |     
|ITEM 10    | DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE                                         | 31  
|           |                                                                                                 |     
|ITEM 11    | EXECUTIVE COMPENSATION                                                                          | 32  
|           |                                                                                                 |     
|ITEM 12    | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS  | 34  
|           |                                                                                                 |     
|ITEM 13    | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE                       | 35  
|           |                                                                                                 |     
|ITEM 14    | PRINCIPAL ACCOUNTING FEES AND SERVICES                                                          | 35  
|           |                                                                                                 |     
|PART IV    |                                                                                                 |     
|           |                                                                                                 |     
|ITEM 15    | EXHIBITS, FINANCIAL STATEMENT SCHEDULES                                                         | 36  
|           |                                                                                                 |     
|SIGNATURES |                                                                                                 | 36  













PART I



|ITEM 1. | BUSINESS
|------- | --------



Merger with FITT

In 2012, F.I.T.T. Energy
Products, Inc. (“FITT”) proposed
negotiating a business combination with FITT Highway Products, Inc.(“FHWY”)
and, on November 5,2012, the FHWY Board of Directors approved commencing formal negotiations with FITT in this
regard. On June 12, 2013,the Board, by unanimous written consent, recommended that FHWY stockholders approve the Company
entering into a Merger and Reorganization Agreement (the “Merger Agreement”) with FITT and on June 12, 2013,
holders of a majority of the voting power of all shares of our common and preferred stock entitled to vote, by written
consent in lieu of a special meeting of our stockholders, approved the following action: entry into the Merger Agreement with
FITT whereby FITT merged into FHWY, with FHWY being the surviving entity (the “Merger”). The Merger Agreement,
which was entered into on June 18,2013, required that FITT obtain an independent valuation which would serve as the basis for
a share exchange once all necessary approvals were obtained. A Definitive
Information Statement on Schedule 14C (“DEF 14C”) was mailed to FHWY shareholders on October 9, 2013 and the
Merger became effective on October 29, 2013. On October 29, 2013,FHWY
issued 33,000,000 shares of common stock to the shareholders of FITT in the manner set out in the Merger
Agreement.As such, the FITT shareholders owned
approximately 89% of the post merged company as of the transaction date. FHWY and FITT are hereafter known collectively as
the “Company”.



Corporate History

Our Company was incorporated in the State of Nevada on October 12,
2000 under the name Cogen Systems, Inc.  We changed our name to Snocone Systems, Inc. on December 6, 2001.
On April 1, 2005, Snocone Systems, Inc. and its wholly-owned subsidiary, WYD Acquisition Corp., a California corporation
(the “Merger Sub”), completed and closed an Agreement and Plan of Merger with Who’s Your Daddy, Inc. (“WYD”),
an unrelated, privately held California corporation, whereby the Merger Sub merged with and into WYD.  After the merger, the
separate existence of the Merger Sub ceased and, as such, WYD continued its corporate existence as a direct, wholly-owned subsidiary
of Snocone Systems, Inc. under the laws of the State of California.



On April 13, 2005, the shareholders of Snocone Systems, Inc.
voted to change its name to Who’s Your Daddy, Inc. and effective June 1, 2010, the shareholders of Who’s Your
Daddy, Inc. voted to change the name to FITT Highway Products, Inc.



Description of Business

Our business is the manufacturing (on an outsource basis),
distribution and sale of energy drinks. We market three two-ounce energy shots named “F.I.T.T. Energy for Life” (the
“FITT Energy Shot”), “F.I.T.T. Energy Extreme” and “F.I.T.T. Energy Rx”. We have significant
debt and our  profitability and cash flow are dependent upon our success in marketing our three energy shot products.



Products

We are marketing three two-ounce energy shots, which are F.I.T.T.
Energy for Life, F.I.T.T. Energy Extreme and F.I.T.T. Energy Rx. All three energy shots were designed in collaboration
with Dr. Rand Scott, a Board Certified Anesthesiologist and Pain Management Specialist.  Dr. Scott incorporated a number
of unique ingredients into the products which allows for the use of lower levels of caffeine. We believe that higher levels of
caffeine may be unhealthy and potentially dangerous for our consumers, especially for adolescents or people with blood pressure
issues. Dr. Scott is one of our shareholders and receives a royalty of $0.02 per bottle for each energy shot sold. Dr. Scott is
on the Speakers board of PriCara Pharmaceutical, a Johnson & Johnson Company, and is currently a consultant to Scisco Group,
Inc. as well as an expert in herbal products.  Dr. Scott is also a member of the Speakers Board for Pfizer Pharmaceutical
and speaks across the United States on pain management.



Ingredients:

The energy shot formulae contain ingredients selected to not
only provide energy, but to also enhance mental focus, muscle strength and endurance, and promote cardiovascular health.
The energy shots feature Resveratrol, a substance found naturally in grapes. While there is no scientific consensus regarding the
health benefits of Resveratrol, it has the scientific world fascinated by its potential to affect age related declines and is being
widely studied for that as well as its potential to cause the body to act as if it is already on a diet, and to change the distribution
of fat tissue in the body. It should be noted that neither the Food and Drug Administration (“FDA”) nor any comparable
regulatory agency have approved resveratrol or resveratrol-based products for the treatment of any illness, injury or condition.
Our energy shots also contain L-Arginine, an amino acid in dairy, brown rice and nuts which is essential for optimum growth, and
regulation of protein metabolism.  L-Arginine can make blood vessels wider, as opposed to the narrowing effect of caffeine.
Further, L-Arginine may benefit in the treatment of sports related injuries, as well in building lean muscle and burning fat, since
it facilitates the natural release of growth hormone (HGH) and is a building block for creatine. Additionally, the drink features
L-Arginine AKG.  L-Arginine AKG has been shown in a University study to help build additional strength when used during training.
Beyond this, the FITT Energy Shot features antioxidant Green Tea extract, and Chromium.  These ingredients have good safety
profiles and have support as weight-loss aides.  More than just a caffeine drink, our FITT Energy Shot adds natural energy
boosters including Taurine & Guarana, as well as essential Vitamins B3, B5, B6, and B12. To optimize workouts, the FITT
Energy Shot has a touch of Fructose, an easily absorbed fuel for the body and brain.  All this is built on a base of healthy
pomegranate and orange.





1







Caffeine Concerns:

As reported in an August 28, 2012 article in the Wall Street
Journal, “New York’s attorney general is investigating whether the multi-billion dollar energy-drink industry is deceiving
consumers with misstatements about the ingredients and health value of its products.” The article goes on to say “Investigators
are examining whether the companies overstated the benefits of exotic-sounding ingredients while understating the role of caffeine,
a common stimulant that industry critics believe to be the main active ingredient,” and also that “the products’
labels often don’t say how much caffeine is contained in the drink” but instead relates the caffeine content to that
of a cup of coffee. In addition, the article reports that “Investigators are looking into whether the addition of ingredients
like guarana—another source of caffeine—violates laws that ban putting multiple sources of caffeine in one beverage
without disclosing the overall amount.” The entire article can be seen at the following link: http://online.wsj.com/article/SB10000872396390444230504577615690249123150.html



On October 31, 2012, San Francisco City Attorney Dennis J. Herrera
sent a letter to Monster Beverage (see link http://graphics8.nytimes.com/packages/pdf/business/Monster-Energy.PDF) asking the company
to prove its advertised claim that large daily quantities of Monster Energy were safe for adults and adolescents. Recently, the
energy drink industry and Monster Beverage in particular has been the subject of increasing scrutiny as a result of disclosures
that the Food and Drug Administration had received reports that the deaths of five people since 2009 may be linked to Monster Energy
drinks (see link http://topics.nytimes.com/top/reference/timestopics/organizations/f/food_and_drug_administration/index.html?inline=nyt-org
). We believe we are at the opposite end of that spectrum from those being examined by San Francisco in numerous ways. F.I.T.T.
Energy was born of the same concern exhibited by San Francisco’s city attorney and the FDA. If you read Mr. Herrera’s
letter to Monster it addresses among other issues the levels of caffeine in the product. We have created a product that avoids
what we felt were potentially dangerous and unhealthy levels of caffeine while uniquely adding the potential health benefits of
Resveratrol.



Blood Pressure Study:

In June 2011, the Company completed a randomized, single center,
double-blind, crossover trial which evaluated the impact on resting blood pressure of the ingestion of the F.I.T.T. Energy Shot
and two leading competitors’ products. In a July 11, 2011 press release, we announced that “preliminary results showed
that the competitors’ energy shots caused average increases in patients’ systolic blood pressure in amounts 240% to
280% greater than when taking F.I.T.T. Energy”. In September 2011, the Company received the final results from the clinical
trial, which were very favorable, in a report prepared by Mandava Associates LLC (http://www.mandava.com). Mandava Associates,
established in 1986, is a Washington D.C. based scientific consulting firm that is well qualified to offer a diversity of services
that are keyed towards the necessities of various industries. With over 100 years combined experience in product development, product
approvals and regulatory services, Mandava Associate’s expertise is extensive and always current. They have a successful
track record in handling registration applications and other submissions for approvals, authorizations, and marketing to regulatory
authorities worldwide. Mandava Associates is affiliated through teaming agreements with various organizations and institutions
to provide research, laboratory management, clinical trials, and international regulatory services. Below are two statements taken
directly from the trial’s final report:



“FITT had no more effect than placebo (fruit
juice) on average blood pressure” as this includes both systolic and diastolic blood pressures”.



“FITT did not cause any BP (blood pressure)
change after dosing in comparison to other leading products”.





2







In marketing materials, we are differentiating the FITT
Energy Shots from competitive products using the results of the clinical trial.



Operations

Since 2005, when we completed a merger with
Snocone Systems, Inc., we have been unable to generate operating income and have become burdened with substantial debt. As
of December 31, 2013, we have approximately $69,000 in assets and in excess of $4.5 million in debt. Due to a number of
factors, including our substantial debt, we have had significant difficulty attracting the necessary investment dollars to
produce and market our products. In addition, third parties performing marketing, production and fulfillment services have
been unwilling to enter into agreements directly with us due to our poor financial condition, among other reasons. These
factors raise substantial doubt about our ability to continue as a going concern unless we can substantially mitigate our
debt and raise capital, as well as increase revenue producing activities. After the Merger with FITT, the Company manages the
selling, marketing, production and distribution of all three FITT Energy Shots.



Marketing

Marketing functions are being directed mainly to the retail
market segment. But we also anticipate directing some future efforts to the use of electronic media such as the internet and social
media and potentially private labeling.



Test-Marketing

We previously performed test-marketing of The FITT Energy Shot
using both a Direct Response TV (“DRTV”) campaign and through email broadcasts. The DRTV campaign was directed by Havas
Edge, LLC (“Havas”) (formerly Euro RSCG Edge) and included a 60-second television commercial (the “FITT Commercial”)
about the FITT Energy Shot. Havas is a member of Havas Worldwide, a global advertising and communications services group with 316
offices in 75 countries.



Based on the results of the test-marketing, Havas recommended the Company pursue a strategy to clearly differentiate
the FITT Energy Shot from similar products in the marketplace, and to develop new marketing materials to support a drive-to-retail
for the product. We funded a clinical trial testing the impact of the FITT Energy Shot and two competitive products on participants’
blood pressure. Given the positive results of this blood pressure study, Havas suggested FITT reshoot the FITT Commercial to include
the unique benefits of the product and focus any media on driving traffic to retail outlets verses a DRTV campaign. FITT’s
website, which can be seen at www.throwafitt.com, has been updated to support the drive-to-retail and to highlight the unique
benefits of the product.



Marketing Plan – Retail

The retail market space for our product includes convenience
stores, grocery chains, drug stores, and health and fitness centers to name a few. We believe sales into the retail market will
provide the most stable method for marketing our energy shots. However, significant funds are required in order to conduct a sustained and supportedrollout of our products. The Company has estimatedthat
approximately $5.0
million would be needed to conduct a proper rollout, but to date such funds have not been obtained.



In October 2011, we entered into an exclusive
Master Marketing Agreement with GRIPS Marketing Corporation (“GRIPS”), a corporation managed by an individual
with over 40 years’ experience marketing a variety of products to convenience stores and other retail outlets. In April
2012, with the assistance of GRIPS, we received a letter from Core-Mark International, a major national distributor, in
which Core-Mark agreed to team up with the Company to distribute our energy shot products. The terms of the agreement with
GRIPS were negotiated with the Company’s understanding that the sales personnel of large distributors like Core-Mark
would be a significant factor in the sales and servicing of their retail customers. In addition, the Company was led to
believe that GRIPS would be able to provide significant assistance in the acquisition of retail customers as well as in the
development of programs to encourage trial of our products by ultimate end users. The Company later determined that its role
in these areas needed to increase dramatically, and therefore costs, are  expected to be significantly greater than initially
believed. Specifically, the Company will need a larger than expected field service team to both acquire and support its
retail customers, including those to which Core-Mark distributes. We will also be totally responsible for developing
marketing strategies and programs including promotional programs aimed at increasing consumption frequency and product
adaption. Given that the Company costs will be greater than originally anticipated, the Company will need to negotiate new
terms of its agreement with GRIPS that more properly reflect the additional costs and effort required by the Company. Unless
the Company receives the estimated capital required for the rollout and renegotiates
the GRIPS contract it is unlikely the Company can become profitable or attract capital under reasonable financing
terms.



3







In March 2013, we entered into a Brokerage Agreement with SummitHill
Sales & Marketing, Inc. (“Summit”) under which Summit agreed to become FITT’s exclusive sales representative
for customers in Southern California and Clark County Nevada. Summit, which was formed in 1999 by two individuals with long histories
in food and beverage brokerage businesses, currently brokers products to well over 1,500 convenience and retail outlets.



In June 2013,
we entered into an Investment Banking Agreement with CIM Securities, LLC (“CIM”) to raise, on a best efforts
basis, to raise capital. CIM was first attempting to raise $1.5 million in bridge loan financing and then do a
follow-on offering for the remaining capital; however they were unsuccessful in attracting the required capital.



Marketing Plan – Representation

In April 2010, we entered into an agreement with Sports 1
Marketing LLC, an entity whose principal owner is Warren Moon, NFL Hall of Fame quarterback. As part of the agreement, Mr.
Moon agreed to endorse our F.I.T.T. Energy for Life energy shot and has been featured in a number of the advertising
campaigns for the product including several of our test-marketing email broadcasts. In March 2013, the Company entered into
an agreement with Anna Rawson for product representation services including product endorsement. Ms. Rawson is a former
member of the Ladies Professional Golf Association and is a well-known model and fitness expert with a large social media
following. Relationships with high-profile personalities and athletes provide an opportunity to achieve much broader
brand recognition.



Distribution

As noted above, in April 2012, with the assistance of GRIPS,
we received a letter from Core-Mark International, a major national distributor, in which Core-Mark agreed to team up with the
Company to distribute our energy shot products to Core-Mark’s customer base. Core-Mark is one of the largest broad-line,
full-service marketers and distributors of packaged consumer products in North America. Founded in 1888, Core-Mark provides distribution
and logistics services as well as marketing programs to over 29,000 retail locations across the United States and Canada through
its 28 distribution centers. Core-Mark services traditional convenience retailers, grocers, mass merchandisers, drug, liquor and
specialty stores, and other stores that carry consumer packaged goods. Core-Mark’s plan was to launch our products in California,
Nevada and Arizona, then move across the country to other divisions. During the second quarter of 2012, the Company began shipping
our energy shots to Core-Mark who then shipped the products to certain of its convenience store customers. The Company’s
marketing program for sales into this market include in-store display racks and signage, and also include support by field sales
reps and by various forms of media designed to drive the consumer to purchase the product at the retail outlets.



Production

Our energy shots are produced at Wellington Foods Incorporated,
a contract manufacturer of liquid and powder nutritional supplements since 1974. In addition to its manufacturing facilities, Wellington
has the in-house capabilities to develop products from concept for flavoring ingredient content to production, or to take an existing
formula and extend the product line with new flavors or innovative ingredients. Dr. Rand Scott, one of our medical experts and
a shareholder, researched and recommended the ingredients and their quantities for our energy shots, and Wellington provided the
final flavoring and formulations. Wellington owns the formulae for our energy shots, and we are negotiating to acquire ownership of them.



The principal raw materials used to manufacture
the energy shot are plastic bottles, nutritional supplements, flavoring agents, and concentrates as well as other ingredients from
independent suppliers. These raw materials are readily available from any number of sources in the United States.





4







The Industry

Energy drinks, including two-ounce shots and canned drinks,
are beverages with legal stimulants, vitamins, and minerals that give users a lift of energy.  It should be noted that
neither the FDA nor any comparable regulatory agency reviews or pre-approves the sale of energy drinks, including ours, since they
are marketed as dietary supplements rather than drugs. Common ingredients are caffeine, taurine, ginseng, sugars, and various amounts
of vitamins and minerals.  The products are consumed by individuals who are explicitly looking for the extra boost in
energy.  While canned energy drinks are most commonly consumed by individuals in the 18-to-34 age group, energy shots
have been appealing to a more expanded demographic. In an article discussing energy drinks published in the August 2011 issue of
Beverage Industry, Garima Goel-lal, beverage analyst with Mintel International, a global leading market research company,
states that “a lot of adults in the older age [group] who don’t want sugar in their beverages, but want the same benefit
of an energy boost, are going toward energy shots”. In the same article, Jared Koerten, U.S. research associate for Euromonitor
International, states “The appeal and benefits that energy shots offer consumers has driven sales in recent years. These
products have capitalized on many consumer demands in the fast-paced global economy of today. First, these products offer extended
energy to consumers who need to stay alert for long work hours. In addition, by promising ‘no crash later’, energy
shots can provide a boost of energy without the accompanying loss in productivity that often stems from drinking coffee or other
sugary drinks”.



In its June 2012 Executive Summary Report on energy drinks and
energy shots, Mintel reports that sales of energy shots were nearly $1.6 billion in 2011, an increase of nearly $330 million over
2010 sales. Mintel also forecasts continued growth in energy shot sales to in excess of $3.4 billion by 2016. In this report, Ms.
Goel-lal states “Energy drinks and shots continue to grow unabated, especially after the recession. In order to enjoy uninterrupted
growth, the category needs to add new customers, engage in innovation, broaden its functional platform, and allay product safety
concerns.” Mintel also reports that Living Essential’s 5-Hour Energy “continues to account for the lion’s
share in the segment.”



Competition

The energy drink industry is intensely competitive and
significantly affected by new product introductions and other market activities of industry participants. The principal
areas of competition are pricing, packaging, development of new products and flavors, and marketing campaigns.  Our
energy shots compete with a number of other energy shots produced by a relatively few number of manufacturers, most of which
have substantially greater financial, marketing and distribution resources than we do. The principal competitors
include 5 Hour Energy®, Red Bull®, and Monster Energy® among many others. While many of the competitive products
are endorsed by well-known individuals and athletes, Management believes our products’ unique formulae and affiliation
with qualified medical experts will give us a vastly different entry into a rapidly expanding market.



Intellectual Property

We currently have the trademarks “F.I.T.T. Energy”
and “Throw A F.I.T.T”. We also own the F.I.T.T. Energy logo.



Employees

As of the date of this Report, we employ two persons, both of
whom are full-time. We retain independent contractors as needed. Neither of our employees is represented by labor unions
and we believe that our employee relations are satisfactory.



|ITEM 1A. | RISK FACTORS
|-------- | ------------



We are a smaller reporting company as defined by Rule 12b-2
of the Securities Exchange Act of 1934 and are not required to provide the information under this item.



|ITEM 1B. | UNRESOLVED STAFF COMMENTS
|-------- | -------------------------



We are a smaller reporting company as defined by Rule 12b-2
of the Securities Exchange Act of 1934 and are not required to provide the information under this item.



|ITEM 2. | PROPERTIES
|------- | ----------



We do not own any real property. Our principal executive
offices are located at 26381 Crown Valley Parkway, Suite 230, Mission Viejo, CA 92691 where we are leasing approximately 900
square feet under a month-to-month agreement that commenced in June 2009. Monthly payments under the lease are currently
$2,000. As we have out-sourced manufacturing and product fulfillment, including product storage, we consider our leased office
space adequate for the operation of our business.





5







|ITEM 3. | LEGAL PROCEEDINGS
|------- | -----------------



Oswald & Yap

On January 13, 2012, a complaint was filed against FHWY in the
Superior Court of the State of California, County of Orange, by Oswald & Yap LLP (“Oswald”). The complaint,
which was for unpaid legal services in the amount of $40,734, also named our CEO and FITT as defendants. Our CEO, as an individual,
and FITT, as a company, were never a party to any agreement with Oswald. Effective October 17, 2012, we entered into an Agreement
for Use of Stipulation for Judgment under which we agreed to pay Oswald $25,000 no later than December 17, 2012 and Oswald agreed
to release all defendants, but we were unable to make the required payment.



On October 12, 2012, attorneys for our CEO and FITT filed a
Motion for Summary Judgment, essentially requesting they be dismissed from the case. On January 30, 2013 FHWY, along with our CEO
and FITT, reached a settlement with Oswald whereby Oswald would drop litigation against all defendants and release them from any
and all obligations, and the defendants agreed not to attempt to collect from Oswald legal fees and costs related to this matter.



|ITEM 4. | SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
|------- | ---------------------------------------------------



Merger

Effective June 12, 2013, our Board executed a unanimous written
consent authorizing and recommending that our stockholders approve our Company entering into a Merger and Reorganization Agreement
whereby F.I.T.T. Energy Products, Inc. would be merged into our Company with our Company being the surviving entity. Our management
advised the Board that we should enter into the Merger for the following reasons: the Merger will allow us to proceed forward with
and expand our business operations, create a greater ability for us to raise necessary capital, and provide an opportunity to increase
stockholder value. On June 12, 2013 we obtained consents approving the Merger from a majority of the holders of the voting power
of all outstanding shares of our capital stock entitled to vote.



Reverse Stock Split

On November 5, 2012, our Board of Directors approved researching
a recapitalization of our company. Based on the results of the research, on November 29, 2012, the Board executed a unanimous written
consent authorizing and recommending that our stockholders approve a proposal to institute a one-for-sixty (1:60) reverse stock
split while maintaining the number of authorized shares at 150,000,000 shares of Common Stock and 20,000,000 shares of Preferred
Stock (the “Reverse Split”). On the same day, holders of a majority of the voting power of all outstanding shares of
our capital stock entitled to vote, by written consent, approved the Reverse Split and the Reverse Split became effective February
12, 2013.





PART II



|ITEM 5. | MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
|------- | -----------------------------------------------------------------------------------------------



Market Information

Our common stock is currently quoted under the symbol “FHWY”
on the OTCQB marketplace.  The following table reflects on a per share basis the reported high and low bid prices of our Common
Stock for each quarter for the period indicated as reported by the OTCQB.  Such prices are inter-dealer prices without retail
mark-up, mark-down, or commission and may not represent actual transactions.





6







YEAR ENDED DECEMBER 31, 2013



|QUARTER ENDED      |  |  | HIGH |      |  | LOW |  
|------------------ |  |  | ---- | ---- |  | --- | -
|March 31, 2013     |  |  | $    | 0.40 |  |     | $
|June 30, 2013      |  |  | $    | 0.51 |  |     | $
|September 30, 2013 |  |  | $    | 1.19 |  |     | $
|December 31, 2013  |  |  | $    | 1.35 |  |     | $



YEAR ENDED DECEMBER 31, 2012



|QUARTER ENDED      |  |  | HIGH |      |  | LOW |  
|------------------ |  |  | ---- | ---- |  | --- | -
|March 31, 2012     |  |  | $    | 2.70 |  |     | $
|June 30, 2012      |  |  | $    | 3.06 |  |     | $
|September 30, 2012 |  |  | $    | 1.68 |  |     | $
|December 31, 2012  |  |  | $    | 0.72 |  |     | $



On April 14, 2014, the closing per share price for our common
stock was $0.09.



Holders of Common Stock

On October 9, 2013 we mailed a notice to our
shareholders notifying them of the finalization of the Merger. According to the records from that mailing, we had 1,224
shareholders, which number changes from day to day based on market activity.



Dividends

We have never paid dividends on our stock and have no plans
to pay dividends in the near future.  We intend to reinvest earnings, when and if obtained, in the continued development and
operation of our business.



Equity Compensation Plan Information

The following table gives information about our common stock
that may be issued upon the exercise of options under all of our equity compensation plans as of December 31, 2013.



|Plan Category                                          |  | Number of securities
    to be issued upon exercise of outstanding options, warrants and rights |   |  | Weighted-average exercise
    price of outstanding options, warrants and rights |   |      | Number of securities
    remaining available for future issuance under equity compensation plans     (excluding securities
    reflected in column (a)) | 
|------------------------------------------------------ |  | ----------------------------------------------------------------------------------------------- | - |  | ------------------------------------------------------------------------------- | - | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | 
|                                                       |  | (a)                                                                                             |   |  | (b)                                                                             |   |      | (c)                                                                                                                                                     | 
|                                                       |  |                                                                                                 |   |  |                                                                                 |   |      |                                                                                                                                                         | 
|Equity compensation plans approved by security holders |  |                                                                                                 | 0 |  |                                                                                 | $ | 0.00 |                                                                                                                                                         | 
|TOTAL                                                  |  |                                                                                                 | 0 |  |                                                                                 | $ | 0.00 |                                                                                                                                                         | 



Sales of Unregistered Securities

None



|ITEM 6. | SELECTED FINANCIAL DATA
|------- | -----------------------



We are a smaller reporting company as defined by Rule 12b-2
of the Securities Exchange Act of 1934 and are not required to provide the information under this item.





7







|ITEM 7. | MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATION
|------- | ------------------------------------------------------------------------------------



Forward Looking Statements

Our Management’s Discussion and Analysis contains not
only statements that are historical facts, but also statements that are forward-looking (within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934).  Forward-looking statements are,
by their very nature, uncertain and risky.  These risks and uncertainties include international, national and local general
economic and market conditions; demographic changes; our ability to sustain, manage, or forecast growth; our ability to successfully
make and integrate acquisitions; raw material costs and availability; new product development and introduction; existing government
regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of
significant customers or suppliers; fluctuations and difficulty in forecasting operating results; changes in business strategy
or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology;
and other risks that might be detailed from time to time in our filings with the Securities and Exchange Commission.



Although the forward-looking statements in this report reflect
the good faith judgment of our management, such statements can only be based on facts and factors currently known by them.  Consequently,
and because forward-looking statements are inherently subject to risks and uncertainties, the actual results and outcomes may differ
materially from the results and outcomes discussed in the forward-looking statements.  You are urged to carefully review and
consider the various disclosures made by us in this report and in our other reports as we attempt to advise interested parties
of the risks and factors that may affect our business, financial condition, and results of operations and prospects.



Summary of Business

Our business is the manufacturing (on an outsource
basis), distribution and sale of energy drinks. We market three two-ounce energy shots named “F.I.T.T. Energy for
Life” (the “FITT Energy Shot”), “F.I.T.T. Energy Extreme” and “F.I.T.T. Energy Rx”.
We have significant debt and our profitability and cash flow are
dependent upon our success in marketing our three energy shot products.



Critical Accounting Policies

Our consolidated financial statements are prepared
in accordance with accounting principles generally accepted in the United States, which requires us to make estimates
and assumptions in certain circumstances that affect amounts reported.  In preparing these consolidated financial statements,
management has made its best estimates and judgments of certain amounts, giving due consideration to materiality. We believe
that of our significant accounting policies (more fully described in notes to the consolidated financial statements), as
described below are particularly important to the portrayal of our results of operations and financial position and may
require the application of a higher level of judgment by our management, and as a result are subject to an inherent degree of
uncertainty.



Estimates

Our discussion and analysis of our financial condition and
results of operations are based on our consolidated financial statements, which have been prepared in accordance with
accounting principles generally accepted in the United States.  The preparation of financial statements in conformity
with accounting principles generally accepted in the United States requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during the reporting period.  By their nature,
these estimates and judgments are subject to an inherent degree of uncertainty.  We review our estimates on an on-going
basis, including those related to long-lived assets, contingencies related to pending or threatened litigation, and the
valuation of stock grants.  We base our estimates on our historical
experience, knowledge of current conditions and our beliefs of what could occur in the future considering available
information.  Actual results may differ from these estimates, and material effects on our operating results and
financial position may result.  We believe the following critical accounting policies involve our more
significant judgments and estimates used in the preparation of our consolidated financial statements.



Stock-Based Compensation

We account for stock-based compensation in accordance with Accounting
Standards Codification (“ASC”) 718 – Compensation (“ASC 718”).  ASC 718 requires that we account
for all stock-based compensation transactions using a fair-value method and recognize the fair value of each award as an expense,
generally over the service period.  The fair value of stock grants is based upon the market price of our common stock at the
grant date.  We estimate the fair value of stock option awards, as of the grant date, using the Black-Scholes option-pricing
model.  The use of the Black-Scholes model requires that we make a number of estimates, including the expected option term,
the expected volatility in the price of our common stock, the risk-free rate of interest and the dividend yield on our common stock.
If our variable volatility assumptions were different, the resulting determination of the fair value of stock option awards could
be materially different and our results of operations could be materially impacted.





8







Accounting for Equity Instruments Issued to Non-Employees

We account for any equity-based payments to non-employees under
ASC 505 – Equity. The fair value of the equity instrument issued or committed to be issued is used to measure the transaction,
as this is more reliable than the fair value of the services received. The fair value is measured at the value of our common stock
on the date the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete.
The fair value of the equity instrument is charged directly to the statement of operations and credited to common stock and/or
additional paid-in capital as appropriate.



Debt Issued with Common Stock

Debt issued with common stock is accounted for under the guidelines
established by ASC 470-20 – Accounting for Debt with Conversion or Other Options. We record the relative fair value of common
stock related to the issuance of convertible debt as a debt discount or premium.  The discount or premium is subsequently
amortized over the expected term of the convertible debt to interest expense.



Recent Accounting Pronouncements

The FASB issues Accounting Standards Updates (“ASUs”)
to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. Management
believes that those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable
to us or (iv) are not expected to have a significant impact our consolidated financial statements.



Results of Operations for the Years Ended December 31,
2013 and 2012



Net Sales

Net sales were $39,315 for 2013 versus $29,924 for 2012. The
increase in sales resulted from having our field sales program which began in the latter part of 2013.



Cost of Goods Sold

Cost of goods sold for the 2013 was $42,858 and contained a
charge of $29,200 for product impairment due to expired inventory. For the 2012 period, cost of goods sold was $11,299 resulting
in a gross profit of $18,625. Because of the limited amount of sales during the years ended 2013 and 2012, margins indicated may
not be indicative of future margins at different sales levels.



Selling and Marketing Expenses

Selling and marketing expenses of $276,444 and $57,448 in
2013 and 2012, respectively, include costs for sales and marketing functions and strategic alliance coordination. In 2013 we
hired a number of employees and incurred selling and marketing expenses totaling $176,422 ($83,250 of which was stock-based).
We had no payroll expense in 2012. In addition, expenses in 2013 were higher than in 2012 in the following categories:
marketing ($20,000, which was stock-based), advertising ($7,000) and other selling expenses ($17,000).





9







General and Administrative Expenses

General and administrative expenses include personnel
costs for management, operations and finance functions, along with legal and accounting costs, insurance and non-cash,
stock-based compensation. General and administrative expenses for 2013 were $336,830, compared to $87,763 for the comparable
period in 2012. In 2013 we incurred $73,975 in post-Merger payroll related expenses for our CEO and Controller, all of which
were accrued and unpaid. For periods presented prior to the Merger, expenses for our CEO and Controller were shown in fair
value of contributed services. Also in 2013 we incurred consulting costs for video production, valuation services, corporate
strategies and distribution services. These costs, which totaled $103,025 ($7,500 of which were stock-based), were not
incurred in 2012. Finally, expenses in 2013 were higher than in 2012 in the following categories: accounting
($16,000), insurance ($32,000), rent ($8,000) and corporate fees ($6,000).



Fair Value of Contributed Services

Fair value of contributed services was $233,616 and
                                                                                                                        $280,340 for 2013 and 2012, respectively. For 2012, the amount represents a full year’s worth of costs of certain
                                                                                                                        shared administrative services and the costs for services provided by our CEO and Controller who did not receive compensation
                                                                                                                        from FITT prior to the Merger. For 2013, the amount represents these costs through October 29, 2013, the effective date of
                                                                                                                        the Merger at which time the two employees accrued salaries in the post-merged company according to their existing contracts
                                                                                                                        with FITT Highway



Interest Expense

Interest expense in 2013 was $465,532 compared to $370,500 for
the same period in 2012. The 2013 amount includes $272,015 accretion of principal balance relating to notes payable that are repayable
at two times principal while the 2012 amount includes $228,804 of similar accretion. Additionally, coupon interest and discount
amortization were about $52,000 higher in 2013 than 2012 on higher debt balances.



Interest Income

Interest income during 2013 was $33,283 compared to $26,061
during the same period of 2012. The interest income represents an interest accrual on the advances to shareholder.



Loss on Extinguishment of Debt

During 2013, a creditor holding notes payable with repayment
amounts totaling $410,000 converted his notes and related accrued interest into 863,376 shares of common stock of our merged company.
We valued the shares issued upon conversion at their fair market value as of December 19, 2013, the date of issuance and recorded
a loss on extinguishment of debt totaling $382,976 in connection with this transaction.



Liquidity and Capital Resources

The report of FITT’s independent registered public
accounting firm on the financial statements for the year ended December 31, 2013 contains an explanatory paragraph expressing
substantial doubt about their ability to continue as a going concern as a result of recurring losses and a working capital
deficiency. The financial statements do not include any adjustments relating to the recoverability and classification of
recorded asset amounts or the amounts and classification of liabilities that would be necessary if FITT is unable to continue
as a going concern.



At December 31, 2013, our principal sources of liquidity result
from sales of our products, capital contributions and issuance of notes payable. Their principal short-term and long-term liquidity
needs have been, and are expected to be, funding operating losses until they achieve profitability, servicing debt, and making
expenditures for general corporate purposes.



Management continues to seek capital through various sources.





10







DEBT

In 2013 and 2012, we issued a number of notes payable and used the proceeds to fund operations. These
notes payable were, in most cases, issued along with common shares of FITT or common shares of FHWY which were owned by FITT prior
to the Merger. See Note 10 to the accompanying financial statements for additional information.



Subsequent to December 31, 2013, holders of $55,000 of debt
(repayment value) elected to convert the obligations, including the related accrued interest totaling $15,479 into 115,637 common
shares of the merged entity.



EQUITY

In 2013, we issued 526,599 shares of common stock (total value
of $27,500) in consideration of entering into agreements with Andrew Loza and Anna Rawson. Also in 2013, we issued 213,300 of our
common shares (total value of $83,250) to two employees as incentive for them to begin employment with us.



At December 31, 2013, our cash and cash equivalents were $585
and we had negative working capital of nearly $4.5 million.



Cash Flows

The following table sets forth our cash flows for the year ended
December 31:





|                          |  | 2013 |            |   | 2012 |   |          | Change | 
|------------------------- |  | ---- | ---------- | - | ---- | - | -------- | ------ | 
|Operating activities      |  |      |            |   |      |   |          |        | 
|Net loss                  |  | $    | (1,666,458 | ) |      | $ | (752,165 | )      | 
|Change in non-cash items  |  |      | 1,036,381  |   |      |   | 535,905  |        | 
|Change in working capital |  |      | 409,523    |   |      |   | 71,491   |        | 
|Total                     |  |      | (220,554   | ) |      |   | (144,769 | )      | 
|Investing activities      |  |      | (80,629    | ) |      |   | (359,609 | )      | 
|Financing activities      |  |      | 294,500    |   |      |   | 503,500  |        | 
|Total                     |  | $    | (6,683     | ) |      | $ | (878     | )      | 





Operating Activities

The
change in non-cash items includes loss on extinguishment of debt, shares issued forcompensationand services, the fair value of contributed services, depreciation, and amortization of debt
discount/debt accretion.





Investing Activities

Cash used in
investing activities consists of capital expenditures, along with cash advances to and repayments from a related party and our
major shareholder. For 2013, this category also includes net liabilities assumed in the Merger.



Financing Activities

In 2013, there was $230,000 and $64,500 cash
provided from the issuance of notes payable and capital contributions, respectively. This compares to $205,000 and $298,500,
respectively, in the comparable period in 2012.



Off Balance Sheet Arrangements

We have no off balance sheet arrangements.



|ITEM 7A | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|------- | ----------------------------------------------------------



We are a smaller reporting company as defined by Rule 12b-2
of the Securities Exchange Act of 1934 and are not required to provide the information under this item.





11









ITEM 8.  FINANCIAL STATEMENTS



|                                                                                                    |  | Page No.
|--------------------------------------------------------------------------------------------------- |  | --------
|Audited Consolidated Financial Statements for FITT Highway
        Products, Inc.                   |  |         
|                                                                                                    |  |         
|Report of Independent Registered Public Accounting Firm                                             |  | 13      
|                                                                                                    |  |         
|Consolidated Balance Sheets as of December 31, 2013 and
    2012                                    |  | 14      
|                                                                                                    |  |         
|Consolidated Statements of Operations for the Years Ended
    December 31, 2013 and 2012            |  | 15      
|                                                                                                    |  |         
|Consolidated Statements of Shareholders’ Deficit for the
    Years Ended December 31, 2013 and 2012 |  | 16      
|                                                                                                    |  |         
|Consolidated Statements of Cash Flows for the Years Ended
    December 31, 2013 and 2012            |  | 17      
|                                                                                                    |  |         
|Notes to Consolidated Financial Statements                                                          |  | 18      





12









REPORT OF INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM





The Board of Directors and Stockholders

FITT Highway Products, Inc.



We have audited the
accompanying consolidated balance sheets of FITT Highway Products, Inc. and subsidiary (collectively the
“Company”) as of December 31, 2013 and 2012, and the related consolidated statements of operations,
shareholders’ deficit, and cash flows for the years then ended. These consolidated financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.



We conducted our audits in accordance
with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we
plan and perform an audit to obtain reasonable assurance about whether the consolidated financial statements are free of
material misstatement. The Company was not required to have, nor were we engaged to perform, an audit of its internal
control over financial reporting as of December 31, 2013. Our audit included consideration of internal control
over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the
purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.
Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made
by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.



In our opinion, the consolidated
financial statements referred to above present fairly, in all material respects, the financial position of FITT Highway
Products, Inc. and subsidiary as of December 31, 2013 and 2012, and the results of its operations and its cash
flows for the years then ended, in conformity with accounting principles generally accepted in the United States of
America.



The accompanying consolidated
financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to
the consolidated financial statements, the Company has suffered losses from operations and has a significant working capital
deficit, which raises substantial doubt about its ability to continue as a going concern. Management’s plans regarding
those matters also are described in Note 1. The accompanying consolidated financial statements do not include any adjustments
that might result from the outcome of this uncertainty.





|/s/ dbbmckennon           | 
|------------------------- | 
|Newport Beach, California | 
|April 15, 2014            | 





13







FITT HIGHWAY PRODUCTS, INC.

CONSOLIDATED BALANCE SHEETS





|                                                                                                                                                                        |  |   | December 31, |  
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | - | ------------ | -
|                                                                                                                                                                        |  |   | 2013         |  
|Assets                                                                                                                                                                  |  |   |              |  
|Current assets:                                                                                                                                                         |  |   |              |  
|Cash and cash equivalents                                                                                                                                               |  | $ | 585          |  
|Accounts receivable, net of allowance                                                                                                                                   |  |   | –            |  
|Inventories                                                                                                                                                             |  |   | 52,496       |  
|Prepaid and other                                                                                                                                                       |  |   | 4,232        |  
|Advances to related party                                                                                                                                               |  |   | –            |  
|Total current assets                                                                                                                                                    |  |   | 57,313       |  
|Property and equipment, net                                                                                                                                             |  |   | 12,169       |  
|Investment securities of related party:                                                                                                                                 |  |   |              |  
|Available for sale                                                                                                                                                      |  |   | –            |  
|Held to maturity                                                                                                                                                        |  |   | –            |  
|Total assets                                                                                                                                                            |  | $ | 69,482       |  
|                                                                                                                                                                        |  |   |              |  
|Commitments and contingencies (Note 12)                                                                                                                                 |  |   | –            |  
|                                                                                                                                                                        |  |   |              |  
|Liabilities and Shareholders’
    Deficit                                                                                                                               |  |   |              |  
|Current liabilities:                                                                                                                                                    |  |   |              |  
|Accounts payable                                                                                                                                                        |  | $ | 694,003      |  
|Accrued expenses                                                                                                                                                        |  |   | 324,522      |  
|Accrued compensation                                                                                                                                                    |  |   | 1,712,724    |  
|Notes payable                                                                                                                                                           |  |   | 1,650,000    |  
|Advances from related parties                                                                                                                                           |  |   | 159,074      |  
|Total current liabilities                                                                                                                                               |  |   | 4,540,323    |  
|Total liabilities                                                                                                                                                       |  |   | 4,540,323    |  
|Shareholders’ deficit:                                                                                                                                                  |  |   |              |  
|Preferred stock, $0.001 par value: 20,000,000 shares authorized, no shares issued and outstanding at December 31, 2013 and 2012, respectively.                          |  |   | –            |  
|Common stock, $0.001 par value: 150,000,000 shares
    authorized, 38,018,748 and 32,231,661 shares issued and outstanding at December 31, 2013 and 2012, respectively. |  |   | 38,019       |  
|Additional paid-in capital                                                                                                                                              |  |   | 213,876      |  
|Advances to shareholder                                                                                                                                                 |  |   | –            |  
|Accumulated other comprehensive loss                                                                                                                                    |  |   | –            |  
|Accumulated deficit                                                                                                                                                     |  |   | (4,722,736   | )
|Total shareholders’ deficit                                                                                                                                             |  |   | (4,470,841   | )
|Total liabilities and shareholders’ deficit                                                                                                                             |  | $ | 69,482       |  



See accompanying Notes to Consolidated
Financial Statements.





14







FITT HIGHWAY PRODUCTS, INC.

CONSOLIDATED STATEMENTS OF
OPERATIONS





|                                                                                          |  | Year Ended December 31, |           
|----------------------------------------------------------------------------------------- |  | ----------------------- | ----------
|                                                                                          |  | 2013                    |           
|                                                                                          |  |                         |           
|Net sales                                                                                 |  | $                       | 39,315    
|Cost of goods sold:                                                                       |  |                         |           
|Cost of goods                                                                             |  |                         | 13,658    
|Inventory impairment                                                                      |  |                         | 29,200    
|Total cost of goods sold                                                                  |  |                         | 42,858    
|Gross profit (loss)                                                                       |  |                         | (3,543    
|                                                                                          |  |                         |           
|Operating expenses:                                                                       |  |                         |           
|Selling and marketing                                                                     |  |                         | 276,444   
|General and administrative                                                                |  |                         | 336,830   
|Fair value of contributed services                                                        |  |                         | 233,616   
|Total operating expenses                                                                  |  |                         | 846,890   
|Operating loss                                                                            |  |                         | (850,433  
|                                                                                          |  |                         |           
|Other (income) expense:                                                                   |  |                         |           
|Interest expense                                                                          |  |                         | 465,532   
|Interest income                                                                           |  |                         | (33,283   
|Loss on extinguishment of debt                                                            |  |                         | 382,976   
|Loss before income taxes                                                                  |  |                         | (1,665,658
|Income taxes                                                                              |  |                         | 800       
|Net loss                                                                                  |  | $                       | (1,666,458
|                                                                                          |  |                         |           
|Basic and diluted net loss per common share                                               |  | $                       | (0.05     
|                                                                                          |  |                         |           
|Weighted average number of common shares used in basic and diluted per share calculations |  |                         | 33,627,167



See accompanying Notes to Consolidated
Financial Statements.





15







FITT HIGHWAY
PRODUCTS, INC.

CONSOLIDATED STATEMENTS OF
SHAREHOLDERS’ DEFICIT











|                                                                               |  | Preferred Stock |   |  | Common Stock |   |   | Additional Paid-in |  |  | Advances to |  |  | Accumulated Other
    Comprehensive |        |  | Accumulated |   |            |      | 
|------------------------------------------------------------------------------ |  | --------------- | - |  | ------------ | - | - | ------------------ |  |  | ----------- |  |  | ----------------------------------- | ------ |  | ----------- | - | ---------- | ---- | 
|                                                                               |  | Shares          |   |  | Amount       |   |   | Shares             |  |  | Amount      |  |  | Capital                             |        |  | Shareholder |   |            | Loss | 
|Balance at December 31, 2011                                                   |  |                 | – |  |              | $ | – |                    |  |  | 31,590,343  |  |  | $                                   | 31,590 |  |             | $ | 1,231,231  |      | 
|Capital contributions                                                          |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | 308,500    |      | 
|Fair value of contributed services                                             |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | 280,340    |      | 
|Stock issued in connection with the issuance of notes payable                  |  |                 | – |  |              |   | – |                    |  |  | 641,318     |  |  |                                     | 642    |  |             |   | 9,258      |      | 
|Advances to shareholder                                                        |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | –          |      | 
|Unrealized loss on available for sales securities                              |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | –          |      | 
|Net loss                                                                       |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | –          |      | 
|Balance at December 31, 2012                                                   |  |                 | – |  |              |   | – |                    |  |  | 32,231,661  |  |  |                                     | 32,232 |  |             |   | 1,829,329  |      | 
|Stock issued to non-employees for services and operating expenses              |  |                 | – |  |              |   | – |                    |  |  | 526,599     |  |  |                                     | 527    |  |             |   | 26,973     |      | 
|Stock issued for compensation                                                  |  |                 | – |  |              |   | – |                    |  |  | 213,300     |  |  |                                     | 213    |  |             |   | 83,037     |      | 
|Capital contributions                                                          |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | 64,500     |      | 
|Fair value of contributed services                                             |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | 233,616    |      | 
|Stock issued in connection with the issuance of notes payable                  |  |                 | – |  |              |   | – |                    |  |  | 28,440      |  |  |                                     | 29     |  |             |   | 4,971      |      | 
|Unrealized gain on available for sales securities                              |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | –          |      | 
|Shares retained in Merger by FHWY shareholders and related liabilities assumed |  |                 | – |  |              |   | – |                    |  |  | 4,155,372   |  |  |                                     | 4,155  |  |             |   | (2,934,232 | )    | 
|Stock issued for extinguishment of debt                                        |  |                 | – |  |              |   | – |                    |  |  | 863,376     |  |  |                                     | 863    |  |             |   | 905,682    |      | 
|Net loss                                                                       |  |                 | – |  |              |   | – |                    |  |  | –           |  |  |                                     | –      |  |             |   | –          |      | 
|Balance at December 31, 2013                                                   |  |                 | – |  |              | $ | – |                    |  |  | 38,018,748  |  |  | $                                   | 38,019 |  |             | $ | 213,876    |      | 







See accompanying Notes to Consolidated
Financial Statements.





16







FITT HIGHWAY PRODUCTS, INC.

CONSOLIDATED STATEMENTS OF CASH
FLOWS







|                                                                            |  | Year Ended December 31, |           
|--------------------------------------------------------------------------- |  | ----------------------- | ----------
|                                                                            |  | 2013                    |           
|Cash flows from operating activities:                                       |  |                         |           
|Net loss                                                                    |  | $                       | (1,666,458
|Adjustments to reconcile net loss to net cash used in operating activities: |  |                         |           
|Loss on extinguishment of debt                                              |  |                         | 382,976   
|Common stock issued for services and compensation                           |  |                         | 110,750   
|Fair value of contributed services                                          |  |                         | 233,616   
|Depreciation                                                                |  |                         | 5,786     
|Amortization of debt discount/debt accretion                                |  |                         | 303,253   
|Changes in operating assets and liabilities:                                |  |                         |           
|Accounts receivable                                                         |  |                         | 824       
|Inventories                                                                 |  |                         | (1,825    
|Prepaid expenses                                                            |  |                         | 510       
|Accounts payable                                                            |  |                         | 131,572   
|Accrued expenses                                                            |  |                         | 172,361   
|Accrued compensation                                                        |  |                         | 106,081   
|Net cash used in operating activities                                       |  |                         | (220,554  
|                                                                            |  |                         |           
|Cash flows from investing activities:                                       |  |                         |           
|Capital expenditures                                                        |  |                         | (3,015    
|Advances (repayments) to/from related party                                 |  |                         | 69,524    
|Advances to shareholder                                                     |  |                         | (147,138  
|Net cash provided by investing activities                                   |  |                         | (80,629   
|                                                                            |  |                         |           
|Cash flows from financing activities:                                       |  |                         |           
|Proceeds from issuance of notes payable                                     |  |                         | 230,000   
|Proceeds from capital contributions                                         |  |                         | 64,500    
|Net cash provided by financing activities                                   |  |                         | 294,500   
|                                                                            |  |                         |           
|Net decrease in cash and cash equivalents                                   |  |                         | (6,683    
|                                                                            |  |                         |           
|Cash and cash equivalents at beginning of year                              |  |                         | 7,268     
|Cash and cash equivalents at end of year                                    |  | $                       | 585       
|                                                                            |  |                         |           
|Supplemental disclosure of cash flow information:                           |  |                         |           
|Cash paid for interest                                                      |  | $                       | 562       
|Cash paid for income taxes                                                  |  | $                       | –         
|                                                                            |  |                         |           
|Supplemental disclosure of non-cash investing and financing activities:     |  |                         |           
|Repayment of advances from related party in stock                           |  | $                       | 691,805   
|Conversion of notes payable and accrued interest                            |  | $                       | 906,545   
|Discount on notes payable                                                   |  | $                       | 128,000   
|Net liabilities assumed from
    reverse merger                             |  | $                       | 2,987,791 





See accompanying Notes to Consolidated
Financial Statements.



17







FITT HIGHWAY PRODUCTS, INC.

Notes to Consolidated Financial
Statement



|1. | Business and Management’s Plan of Operation
|-- | -------------------------------------------







Business

Our business is the manufacturing (on
an outsource basis), distribution and sale of energy drinks.We
market three two-ounce energy shots named “F.I.T.T.
Energy for Life” (the “FITTEnergy Shot”),
“F.I.T.T.Energy Extreme” and"F.I.T.T.
Energy Rx". We have significant debt and our profitability and cash flow are dependent upon our success in marketing our three
energyshotproducts.



Merger with FITT

In 2012, F.I.T.T Energy Products,
Inc. (“FITT”) proposed negotiating a
business combination with FITT Highway Products, Inc. (“FHWY”) and, on November 5, 2012, the FHWY Board of
Directors approved commencing formal negotiations with FITTinthis
regard. On June 12, 2013, the Board, by unanimous written consent, recommended that FHWY stockholders approve the
Company entering into a Merger and Reorganization Agreement (the “MergerAgreement”)
with FITT and on June 12, 2013, holders of a majority of the voting power of all shares of our common and preferred
stock entitled to vote, by written consent in lieu of a special meeting of our stockholders,approved
the following action: entry into the Merger Agreement with FITT whereby FITT merged into the FHWY, with FHWY being
the surviving entity (the “Merger”).The
Merger Agreement, which was entered into on June 18, 2013, required that FITT obtain an independent valuation which
would serve as the basis for a share exchange once all necessary approvals were obtained.A
Definitive Information Statement on Schedule 14C (“DEF 14C”) was mailed to FHWY shareholders on October 8,
2013 and the Merger became effective on October 29, 2013. On October 29, 2013, FHWY issued 33,000,000 shares of common stock
to the shareholders of FITT in the manner set out in the Merger Agreement.As
such, the FITT shareholders owned approximately 89% of the post merged company as of the transaction date. FHWY and FITT
are hereafter known collectively as the “Company”. During the year ended December 31, 2013, on a
consolidated basis, net loss attributable to FHWY and FITT was approximately $100,900 and $1,565,600, or $0.00 and $0.05 per
weighted average share.



For accounting purposes,thismerger is beingtreated
asareverse-acquisition
since control of our Companypassed tothe
FITTshareholders. As aresult
ofthisaccountingtreatment,subsequenttoOctober29,
2013,the effective dateof
thereverse-acquisition,the historical financialstatements
of FITT,the accounting acquirer, are presented
forallperiods
prior to theacquisition as achange
in reporting entity. The financialstatementsof
FITT Highway Products, Inc.areincludedfrom October 29, 2013.Theassetsacquired
and liabilitiesassumed
ofFITT HighwayProducts,Inc. wererecordedatfair
value,which approximatedthecarrying value, ontheacquisitiondateand includedinthe financial informationpost-merger.The
following is pro-formarevenueandearningsinformationassumingbothour Companyand
FITT had beencombinedasofJanuary
1,2012.
Amountshavebeen
rounded to the nearest thousand and are unaudited:





|                                  |  | Years Ended December 31, |           
|--------------------------------- |  | ------------------------ | ----------
|                                  |  | 2013                     |           
|                                  |  |                          |           
|Sales, net                        |  | $                        | 39,000    
|                                  |  |                          |           
|Income (loss) before income taxes |  | $                        | (2,338,000



The following is a summary schedule of FHWY assets and
liabilities assumed as of the Merger date.





|Assets:                                          |  |   |            |  
|------------------------------------------------ |  | - | ---------- | -
|Property and equipment                           |  | $ | 127        |  
|Total Assets                                     |  |   | 127        |  
|                                                 |  |   |            |  
|Liabilities and redeemable preferred stock:      |  |   |            |  
|Accounts payable                                 |  |   | 500,544    |  
|Accrued expenses                                 |  |   | 9,981      |  
|Accrued compensation                             |  |   | 1,606,643  |  
|Notes payable                                    |  |   | 218,500    |  
|Related party advances                           |  |   | 337,250    |  
|Redeemable preferred stock                       |  |   | 315,000    |  
|Total liabilities and redeemable preferred stock |  |   | 2,987,918  |  
|                                                 |  |   |            |  
|Net liabilities in excess of assets              |  | $ | (2,987,791 | )



The shares retained in Merger by FHWY shareholders
and related liabilities assumed included in the accompanying consolidated statement of stockholders deficit also includes
the repayment of advances from our CEO (Note 5) and elimination shares held by FITT that were effectively cancelled as part
of the Merger.



18







Management’s Plan of Operations

We are continuing our efforts to expand our distribution network,
develop our sales and marketing programs, and increase brand awareness for the FITT Energy Shots. During the years ended December
31, 2013 and 2012, we generated significant losses in furtherance of our efforts in these areas, as these efforts required significant
resources and capital.



In April 2012, we received a letter from Core-Mark International,
a major national distributor, in which Core-Mark agreed to team up with us to distribute our energy product line to Core-Mark’s
customer base. Core-Mark is one of the largest broad-line, full-service marketers and distributors of packaged consumer products
in North America. Under this program, we have made sales to a distribution division of Core-Mark and they in turn have resold our
products to their many customers. Core-Mark’s plan is to launch our products in California, Nevada and Arizona, then move
across the country to other divisions. Our marketing program for sales into this market includes in-store display racks and signage,
and also includes support by field sales reps and by various forms of media designed to drive the consumer to purchase the product
at the retail outlets.



Our consolidated financial statements have been
prepared on a going concern basis which contemplates the realization of assets and the settlement of liabilities in the
normal course of business.  The consolidated financial statements do not include any adjustments to reflect the possible
future effects on the recoverability and classification of assets and liabilities that might result from the outcome of
this uncertainty. We are continuing to generate losses and to attempt to seek capital. In addition, we have significant debt.
We intend to continue to attempt to compromise our remaining debt. These factors raise substantial doubt about our ability
to continue as a going concern. If we are unable to generate positive cash flow from operations or raise adequate capital we
may have to reduce or cease operations.



Management continues to seek capital through
various sources. On June 10, 2013 we entered into a Financial Advisory & Investment Banking Agreement with CIM
Securities, LLC (“CIM”). Under the agreement, CIM agreed  to attempt to raise a maximum of $5.0 million for us on
a best efforts basis. In July 2013, together with CIM, we produced a private placement memorandum for $1.5 million in bridge
loan financing. Once the bridge loan financing was arranged, CIM was  to turn its efforts to the $5.0 million offering.
Unfortunately, CIM’s efforts have not been successful.



|2. | Reverse Stock Split
|-- | -------------------



On November 29, 2012, our Board executed a unanimous written
consent authorizing and recommending that our stockholders approve a proposal to institute a one-for-sixty (1:60) reverse stock
split. On the same day, holders of a majority of the voting power of all shares of our common and preferred stock entitled to vote,
by written consent in lieu of a special meeting of our stockholders, approved the Board’s recommendation. The reverse
split became effective February 15, 2013. All references to shares and per share information in these financial statements have
been restated to give effect to the Reverse Split.



|3. | Significant Accounting Policies
|-- | -------------------------------



Accounting policies refer to specific
accounting principles and the methods of applyingthose
principles to fairly present the company's financial position
and results of operations in accordance with generally
accepted accounting principles.The policies discussed
below include those that management has determined to be the most appropriate in preparing the company's financial statements



Principles of Consolidation

The accompanying consolidated
financial statements include the accounts of FITT Highway Products, Inc. and its wholly owned subsidiary. All significant
intercompany accounts and transactionshave been
eliminated in consolidation.Management makes
estimates and assumptions that affect the amounts reported in the consolidated financial statements and footnotes. Actual
results could differ from those estimates.



Use of Estimates

The preparation of financial statements in conformity
with accounting principles generally accepted in the United States requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities and the
reported amounts of revenues and expenses during the reporting period.  Our significant estimates relate to the assessment
of long-lived assets, contingencies related to pending or threatened litigation and the valuation of stock awards.





19







Concentrations of Credit Risks

We will invest any cash balances we may have through high-credit
quality financial institutions.  From time to time, we may maintain bank account levels in excess of FDIC insurance limits.
If the financial institution in which we have our accounts has financial difficulties, any cash balances in excess of the FDIC
limits could be at risk.



Accounts receivable at December 31, 2012 was from one customer.
There were no accounts receivable at December 31, 2013.



Property and Equipment

Property and equipment are stated at cost, less accumulated
depreciation.  Depreciation is computed using the straight-line method over the estimated useful life of five years.
Significant renewals and betterments are capitalized while maintenance and repairs are charged to expense as incurred.  Leasehold
improvements are amortized on the straight-line basis over the lesser of their estimated useful lives or the term of the related
lease.



Fair Value of Financial Instruments

The Company follows the guidance of ASC 820 – Fair Value
Measurement and Disclosure. Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid
to transfer a liability in an orderly transaction between market participants as of the measurement date. The guidance also establishes
a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable
inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs market participants would
use in valuing the asset or liability and are developed based on market data obtained from sources independent of our Company.
Unobservable inputs are inputs that reflect our Company’s assumptions about the factors market participants would use in
valuing the asset or liability. The guidance establishes three levels of inputs that may be used to measure fair value:



Level 1. Observable inputs such as quoted prices in active
markets;

Level 2. Inputs, other than the quoted prices in active
markets, that are observable either directly or indirectly; and

Level 3. Unobservable inputs in which there is little or
no market data, which require the reporting entity to develop its own assumptions.



As of December 31, 2013 and 2012, we did not have any
level 1, 2, or 3 assets or liabilities. Derivatives which include an embedded conversion feature on a note issued in 2014
(See Note 17 - Asher Debt) will be considered a level 2 instrument.



Debt Issued with Common Stock

Debt issued with common stock is accounted for under the guidelines
established by ASC 470-20 – Accounting for Debt With Conversion or Other Options. We record the relative fair value of common
stock related to the issuance of convertible debt as a debt discount or premium.  The discount or premium is subsequently
amortized to interest expense over the expected term of the convertible debt.



Convertible Debt

We account for free-standing derivative
instruments and hybrid instruments that contain embedded derivative featuresinaccordance
with ASC Topic 815, Accounting for Derivative Instruments and Hedging Activities,aswell
as related interpretations of this topic.In accordancewiththis topic, derivative
instruments and hybrid instruments are recognizedaseither
assets or liabilities in the balancesheetand are measured
at fair valueswithgains or losses recognized in earnings.
Embedded derivatives that are not clearly and closely related to the host contract are bifurcated and are recognized atfair
value with changesin fair valuerecognizedas
either a gainorloss in earnings. We determine the fairvalueof derivativeinstruments
andhybridinstrumentsbased
on available market data usingappropriatevaluation models,
giving consideration to all of the rights andobligationsof
eachinstrument.Werecordallofthese liabilitiesattheir fairvalueat issuance and adjust the liabilities quarterlyto reflectchanges in their fairvalue.Quarterly
adjustments to the fairvalueof these liabilities generate
non-cash expense if they increase and non-cash income if they decrease.



Income Taxes

Deferred tax assets and liabilities are recognized for the future
tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities
and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply
to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on
deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment
date.  Due to historical net losses, a valuation allowance has been established to offset the deferred tax assets.



Revenue Recognition

We recognize revenue when persuasive
evidence of an arrangement exists, delivery has occurred,thesales price is fixed or determinable and collectability
isreasonably assured. Ownership ofandtitle
toour productspass
to customersupon delivery of the productsto customers. Net salesare
determined after deducting promotionaland other allowances in accordance with ASC 605-50. The
Company's promotional and other allowancesare calculated
based on various programs with its distributors and retail
customers,and accruals are
established during theyear
for anticipated liabilities. These accruals are based on agreed upon terms, as well as the Company'shistoricalexperience
with similar programs and require management's judgment with respect to estimating
consumer participation and/or distributor and retail customer performance levels.Differences
betweensuch estimated
expense and actual expenses for promotional and other
allowance costs have historically been insignificant and are recognized in earnings in the period such differences are determined.



Net Loss per Share

Basic and diluted net loss attributable to common
stockholders per share is calculated by dividing the net loss applicable to common stockholders by the
weighted-average number of common shares outstanding during the period. At December 31, 2013 and 2012, we no outstanding
options or warrants to purchase any of our common shares, respectively.





20







Stock-Based Compensation

We account for our stock-based compensation in accordance with
ASC 718 – Stock Compensation. We account for all stock-based compensation using a fair-value method on the grant date and
recognizes the fair value of each award as an expense over the requisite vesting period.



Accounting for Equity Instruments Issued to Non-Employees

We account for our equity-based payments to non-employees under
ASC 505 – Equity. The fair value of the equity instrument issued or committed to be issued is used to measure the transaction,
as this is more reliable than the fair value of the services received. The fair value is measured at the value of our common stock
on the date the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete.
The fair value of the equity instrument is charged directly to the statement of operations and credited to common stock and/or
additional paid-in capital as appropriate.



Recent Accounting Pronouncements

The FASB issues ASUs to amend the authoritative literature in
ASC. There have been a number of ASUs to date that amend the original text of ASC. We believe those issued to date either (i) provide
supplemental guidance, (ii) are technical corrections, (iii) are not applicable to our Company or (iv) are not expected to have
a significant impact on us.



|4. | Inventories
|-- | -----------



Inventories consist of the following:



|                                 |  | December 31, 2013 |        |  | December 31,
2012 |  
|-------------------------------- |  | ----------------- | ------ |  | ----------------- | -
|Finished goods                   |  | $                 | 51,905 |  |                   | $
|Raw materials – boxes and labels |  |                   | 591    |  |                   |  
|                                 |  | $                 | 52,496 |  |                   | $



|5. | Advances to Related Parties
|-- | ---------------------------



To Related Parties

Advances to Related Parties are advances made to FHWY. In August
2010, we entered into the Operating Agreement with FHWY and have advanced them funds to cover their basic operating expenses and
costs to be a public company such as legal, accounting, public filing and investor relations costs. With the finalization of the
Merger, all advances to FHWY have been eliminated in consolidation. Activity during the years ended December 31, 2013 and 2012
consists of the following:

|                                       |  | Year Ended 2013 |          |   | Year Ended 2012 |  
|-------------------------------------- |  | --------------- | -------- | - | --------------- | -
|Balance beginning of period            |  | $               | 247,700  |   |                 | $
|Activity:                              |  |                 |          |   |                 |  
|Net cash advances (repayments)         |  |                 | (70,548  | ) |                 |  
|FHWY preferred shares issued to us     |  |                 | –        |   |                 |  
|Eliminated upon finalization of Merger |  |                 | (177,152 | ) |                 |  
|Balance end of period                  |  | $               | –        |   |                 | $





21







In May 2012, we were issued 105,000 shares of FHWY
preferred stock, valued at $315,000, as a partial reduction of the debt FHWY owed FITT. With the finalization of the
Merger, these preferred shares have been effectively cancelled.



To Shareholder

Advances to Shareholder consisted of monies advanced to our CEO,
either personally or to a company he owns. No advances were made subsequent to the effective date of the Merger. Since August 2009,
our CEO has been employed by FHWY under an employment agreement and has been paid an insignificant portion of his accrued salary
to date.



During the fourth quarter of 2013, our CEO repaid the
advances of $691,805, including annual interest of 6%, through an agreement to surrender 668,386 shares of common stock of
our post-merged company which were beneficially owned by him as part of the Merger. The shares were valued at approximately
$1.04, the volume weighted adjusted price of the common stock for the 20 trading days prior to his agreement to surrender the
shares. Because the advances were repaid in shares of our common stock, we have recorded them within Shareholders’
Deficit in the accompanying consolidated balance sheet at December 31, 2012.



Advances to shareholder consist of the following:



|                             |  | December 31, 
2013 |   |  | December 31, 2012 |  
|---------------------------- |  | ------------------ | - |  | ----------------- | -
|Advances to our CEO          |  | $                  | – |  |                   | $
|Accrued interest on advances |  |                    | – |  |                   |  
|                             |  | $                  | – |  |                   | $



|6. | Property and Equipment
|-- | ----------------------



Property and equipment consist of the following at December 31:



|                              |  | December 31, 2013 |         |   | December 31, 2012 |  
|----------------------------- |  | ----------------- | ------- | - | ----------------- | -
|Furniture                     |  | $                 | 6,536   |   |                   | $
|Computers                     |  |                   | 11,091  |   |                   |  
|Software                      |  |                   | 16,894  |   |                   |  
|Less accumulated depreciation |  |                   | (22,352 | ) |                   |  
|                              |  | $                 | 12,169  |   |                   | $



Depreciation expense was $5,786 and $2,228 for the years ended
December 31, 2013 and 2012, respectively.



|7. | Investment Securities
|-- | ---------------------



Available for Sale

These securities represent shares of common stock of FHWY. During
the periods presented, FHWY issued us shares of their common stock as a reduction in amounts they owed to us. We have used certain
of these shares as incentive shares in combination with our issuance of promissory notes and as payment for consulting services
provided to us prior to the Merger. Upon finalization of the Merger, these shares have been effectively cancelled.





22







Activity in investment securities available for sale during
the years ended December 31, 2013 and 2012 consists of the following:



|                                                     |  | Year Ended 2013 |         |   | Year Ended 2012 | 
|---------------------------------------------------- |  | --------------- | ------- | - | --------------- | 
|Shares beginning of period                           |  |                 | 29,167  |   |                 | 
|Activity:                                            |  |                 |         |   |                 | 
|Shares previously issued for services – not released |  |                 | –       |   |                 | 
|Shares effectively cancelled upon Merger             |  |                 | (29,167 | ) |                 | 
|Shares end of period                                 |  |                 | –       |   |                 | 



Shares held have been valued at their fair market value
                                                                              based on the publicly traded market price of the shares, and the unrealized loss in share value recorded as Accumulated Other
                                                                              Comprehensive Loss in the accompanying Balance Sheet as of December 31, 2012.



Held to Maturity

Held to maturity investment securities at December
31, 2013 and 2012 represent 105,000 Series A preferred shares of FHWY, which were issued to us in May 2012 as a partial
reduction of the debt they owed us. See Note 5. The Series A preferred stock has been designated with the following
rights:



| | · | Voting rights – each share has ten votes.
| | - | -----------------------------------------

| | · | Conversion – each share is convertible, at the holder’s option, into FHWY common shares on a one for one (1 for
1) basis.
| | - | -------------------------------------------------------------------------------------------------------------------------

| | · | Redemption – each share is redeemable ten years from the date of issuance, or sooner at the holder’s option, at
the rate of $3.00 per share.
| | - | --------------------------------------------------------------------------------------------------------------------------------------------

| | · | Liquidation – upon liquidation, dissolution or winding up of FHWY, whether voluntary or involuntary, each share shall
be preferred in order of payment to the holders of FHWY common stock at a rate of $3.00 per Series A share.
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Dividend rights – none.
| | - | -----------------------



Management and our Company had intended to hold these shares
until their redemption date and thus they were classified as held to maturity. With the finalization of the Merger, these preferred
shares have been effectively cancelled.



|8. | Accrued Expenses
|-- | ----------------



Accrued expenses consist of the following at:

|                                  |  | 2013 |         |  | 2012 |  
|--------------------------------- |  | ---- | ------- |  | ---- | -
|Accrued interest                  |  | $    | 312,057 |  |      | $
|Accrued royalties and commissions |  |      | 11,666  |  |      |  
|Other                             |  |      | 799     |  |      |  
|                                  |  | $    | 324,522 |  |      | $



Commitments and Contingencies

As stated in Note 5, we have made advances to our CEO, either
personally or to a company he owns. We have treated the advances with the understanding that they would be repaid with interest.
Subsequent to the Merger, our CEO agreed to pay back the advances, along with interest, with good and valuable shares of
common stock of the post-merged company based on the fair value of the common stock on the date of settlement.  Although we
believe these advances have been appropriately accounted for, it is reasonably possible that a future examination by an external
party may deem a portion of these advances to may compensatory. If such determination is made, the Company may be liable for employer
payroll taxes on advances deemed compensatory.  Based on our estimation, if such a determination is made, the corresponding
liability could range from approximately $17,000 to approximately $50,000.





23







|9. | Accrued Compensation
|-- | --------------------



Accrued compensation consists of the following at:



|                                                       |  | 2013 |           |  | 2012 |  
|------------------------------------------------------ |  | ---- | --------- |  | ---- | -
|Accrued officers (and former officers) compensation    |  | $    | 912,343   |  |      | $
|Other accrued compensation                             |  |      | 330,599   |  |      |  
|Accrued payroll taxes – delinquent                     |  |      | 311,595   |  |      |  
|Accrued payroll taxes on accrued payroll (not yet due) |  |      | 158,187   |  |      |  
|                                                       |  | $    | 1,712,724 |  |      | $



The majority of the December 31, 2013 amounts reflect obligations
incurred with the finalization of the Merger. In addition, during the year ended December 31, 2013, we became delinquent with payroll
taxes on payroll paid during the year in the amount of $24,140.



In October 2010, the IRS filed a federal tax lien against us
in the amount of $136,678 related to past-due payroll taxes.





|10. | Notes Payable
|--- | -------------



Notes payable consists of the following at:



|                                                  |  | December 31, 2013 |           |  | December 31, 2012 |  
|------------------------------------------------- |  | ----------------- | --------- |  | ----------------- | -
|Convertible promissory notes – debt acquisition   |  | $                 | 200,000   |  |                   | $
|Notes payable - original bridge                   |  |                   | 170,000   |  |                   |  
|Notes payable – bridge loan #1                    |  |                   | 405,000   |  |                   |  
|Notes payable – bridge loan #2                    |  |                   |           |  |                   |  
|Notes payable – at maturity date                  |  |                   | 350,000   |  |                   |  
|Debt accretion – remaining on-issuance accretion  |  |                   | –         |  |                   |  
|Debt discount –  remaining on-issuance discount   |  |                   | –         |  |                   |  
|Notes payable – bridge loan #3                    |  |                   | 500,000   |  |                   |  
|Convertible promissory notes  – service agreement |  |                   | 20,000    |  |                   |  
|Notes payable – other                             |  |                   | 5,000     |  |                   |  
|                                                  |  | $                 | 1,650,000 |  |                   | $



Convertible Promissory Notes – Debt Acquisition

During the first quarter of 2013 we entered into Debt Acquisition
Agreements (“Debt Agreements”) with two parties affiliated with each other (the “Debt Funders”). Under
the Debt Agreements, we issued convertible promissory notes totaling $150,000, $50,000 of which was subsequently converted to equity.
The notes bear interest at 10% per annum and are repayable at two times the principal amount of the notes. Repayment is to be made
by conversion into shares of our common stock based on a 20-day volume weighted average price with the minimum conversion price
based on a market valuation for our company of $10 million the maximum based on a market valuation of $20 million. The due date
by which the Debt Funders were to convert the notes is December 31, 2013, but such conversion has not yet been made.





24







Note Payable – Original Bridge

These
notes payable bear interest from 10% to 12% per annum and are repayable from a pool of 10% of gross proceeds from the sales of
the FITT Energy Shot. Although we have received sales proceeds from FITT Original, no payments have been made to date on these
notes payable. As such, the notes payable are in default and have been recorded as current liabilities in the accompanying Balance
Sheets for all periods presented.





Note Payable – Bridge Loan #1

In August 2010, we initiated a Bridge Loan offering of up
to $1.0 million of units of securities, each unit consisting of a 12% unsecured promissory note and 0.083 shares of common
stock of FHWY for every dollar invested (“Bridge Loan #1”). In connection with this offering, we issued notes
with face value totaling $580,000. The notes were  repayable 12 months from the date of issue and repayment is to come from a
pool of 10% of cash receipts from the sales of the FITT Original product. Although we have received sales proceeds from FITT
Original, no payments have been made to date on these notes payable. As such, the Bridge Loan #1 notes payable are in default
and have been recorded as current liabilities in the accompanying Balance Sheets for all periods presented.



Note Payable – Bridge Loan #2

In November 2011, we initiated a Bridge Loan offering
of up to $1.0 million of units of securities, each unit consisting of a 10% convertible promissory note (interest
rate increasing to 18% upon an event of default) and 5.5 shares of our common stock for every dollar invested (“Bridge
Loan #2”). During 2013 and 2012, we issued notes with face value cash proceeds totaling $0 and $205,000,
respectively. The notes are repayable at two times the principal amount of the notes (total repayment amount of $510,000 for
all notes) and mature at various dates, all of which are within twelve months of the date of issuance. In connection with the
offering, in 2012 we issued noteholders 641,318 shares of our common stock. In the event we file a registration statement
with the SEC and it is declared effective, we have the option to repay the original principal plus accrued interest in shares
of our common stock calculated at the offering price within the registration. No payments have been made to date on these
notes payable. As such, the Bridge Loan #2 notes payable are in default and have been recorded as current liabilities in the
accompanying Balance Sheets for all periods presented.



The additional principal of $255,000 is being accreted on a
straight-line basis over the respective term of each of the notes. We also recorded an initial discount on the notes of $11,275
($9,900 for notes issued in 2012) based on the estimated fair market value of our common shares on the date of issuance. In connection
with the debt discount and accretion, we charged the following to interest expense in the following periods:



|                             |  | Debt Discount |        |  | Accretion |   |         | Total
|---------------------------- |  | ------------- | ------ |  | --------- | - | ------- | -----
|Year Ended December 31, 2013 |  | $             | 31,239 |  |           | $ | 272,014 |      
|Year Ended December 31, 2012 |  | $             | 9,922  |  |           | $ | 228,805 |      



As of December 31, 2013 there was no remaining unamortized discount.



Note Payable – Bridge Loan #3

In December 2012 we initiated a Bridge Loan offering of up to
$1.0 million of units of securities, each unit consisting of a 10% convertible promissory note(interest rate increasing to 18%
upon an event of default). During the year ended December 31, 2013, we issued a note with face value totaling $250,000 in connection
with the offering and received proceeds of $225,000. The note is repayable at two times the principal amount of the note (repayment
amount of $500,000) and matured June 30, 2013. We have the option to repay the note in cash, shares of common stock of the merged
entity, or a combination of cash and shares of common stock. Any portion of payment made in shares of our common stock are to be
valued at the 20-day volume weighted adjusted market price of the stock of the merged entity. No payments have been made to date
on these notes payable. As such, the Bridge Loan #3 notes payable are in default and have been recorded as current liabilities
in the accompanying Balance Sheet as of December 31, 2013.





25







We recorded an initial discount of $25,000 on this note which
we amortized through June 30, 2013, the effective maturity date of the note. The additional principal of $250,000 was accreted
through the effective maturity date of June 30, 2013.



Convertible Promissory Notes – Service Agreement

During the first quarter of 2013, FHWY became obligated to issue
convertible promissory notes totaling $20,000 to a company under a Service Agreement. The notes bear no interest and were to be
repayable through a conversion into shares of our common stock. We have determined that the service provider has not performed
any services under the agreement and the note is in dispute.



Note Payable - Other

On April 3, 2013, we issued a note payable in the amount of
$5,000 together with 28,440 shares of our restricted common stock. The note, which carries an interest rate of 10% per annum,
matured on October 3, 2013. We recorded an initial discount on this note of $5,000 based on the estimated fair market value of
our common shares on the date of issuance. The debt discount was amortized over the 6-month term of the note and was $5,000 for
the year ended December 31, 2013. See Note 17 for subsequent conversion of this note.



Debt Conversions

On December 19, 2013, a creditor holding notes payable with
repayment amounts totaling $410,000 converted his notes and related accrued interest into 863,376 shares of common stock. The notes converted consisted of the following:



|Notes payable - original bridge |  | $ | 75,000  | 
|------------------------------- |  | - | ------- | 
|Notes payable – bridge loan #1  |  |   | 175,000 | 
|Notes payable – bridge loan #2  |  |   | 160,000 | 
|                                |  | $ | 410,000 | 



We valued the shares issued upon conversion at their fair market
value as of December 19, 2013, the date of issuance. During the fourth quarter of 2013, we recorded a loss on extinguishment of
debt totaling $382,976 in connection with this transaction.



|11. | Related Parties
|--- | ---------------



The balance at December 31, 2013 represents $144,074
advanced by our CEO, either personally or through a company he owns and $15,000 advanced by a shareholder. Also see Note 5
for additional information regarding related parties transactions.



|12. | Commitments and Contingencies
|--- | -----------------------------



We
lease our current office space in Mission Viejo, California on a month-to-month basis and have no other non-cancellable operating
leases.  The monthly payment under the lease is $2,000. Rent expense under operating leases amounted to $4,000 and zero,
respectively, for the years ended December 31, 2013 and 2012 as pre-merger expenses were contained in fair value of contributed
services.





|13. | Litigation
|--- | ----------



Oswald & Yap

On January 13, 2012, a complaint was filed against FHWY in the
Superior Court of the State of California, County of Orange, by Oswald & Yap LLP (“Oswald”).  The complaint,
which was for unpaid legal services in the amount of $40,734, also named our CEO and FITT as defendants.  Our CEO, as an individual,
and FITT, as a company, were never a party to any agreement with Oswald.  Effective October 17, 2012, we entered into an Agreement
for Use of Stipulation for Judgment under which we agreed to pay Oswald $25,000 no later than December 17, 2012 and Oswald agreed
to release all defendants, but we were unable to make the required payment.



On October 12, 2012, attorneys for our CEO and FITT filed a
Motion for Summary Judgment, essentially requesting they be dismissed from the case. On January 30, 2013 FHWY, along with our CEO
and FITT, reached a settlement with Oswald whereby Oswald would drop litigation against all defendants and release them from any
and all obligations, and the defendants agreed not to attempt to collect from Oswald legal fees and costs related to this matter.





26







|14. | Capital Stock
|--- | -------------



Preferred Stock

We have authorized the issuance of a total of 20,000,000 shares
of our preferred stock, each share having a par value of $0.001. On May 15, 2012, our Board of Directors agreed to issue 105,000
shares of our preferred stock, designated as Series A, to FITT as a reduction of $315,000 in debt we owed them. Upon finalization
of the Merger, these shares were cancelled.



Common Stock

We have authorized the issuance of 150,000,000 shares of our
common stock, each share having a par value of $0.001.



Common Stock to Consultants and Advisors for Services

During 2013, we issued 526,599 shares of common stock, valued
at $27,500 in payment for services relating to retail distribution, product representation and strategic counseling. No shares
were issued for services during 2012. The fair value of the issued shares was determined based on the closing stock price on the
date of issuance or commitment, and the shares were earned on their respective vesting dates.



We have recorded expenses for shares issued for services rendered
in the accompanying Statements of Operations for December 31, 2013 and 2012 as follows:



|                           |  | 2013 |        |  | 2012 |  
|-------------------------- |  | ---- | ------ |  | ---- | -
|Selling and marketing      |  | $    | 20,000 |  |      | $
|General and administrative |  |      | 7,500  |  |      |  
|Total                      |  | $    | 27,500 |  |      | $



Common Stock Issued for Compensation

During 2013, we hired a Director of Sales and a Retail Business
Manager. As part of the employment arrangements, we issued the individuals a total of 214,555 shares of our common stock and recorded
selling and marketing expense of $83,250 in connection with the share issuances based on our determination of the fair market value
of the shares.



Warrants

A summary of the status of warrants for the years ended December
31, 2013 and 2012 is as follows:



|                                        |  | Warrants  Outstanding |        |   | Weighted-Average Exercise Price |  
|--------------------------------------- |  | --------------------- | ------ | - | ------------------------------- | -
|Warrants outstanding, December 31, 2011 |  |                       | 4,736  |   |                                 | $
|Granted                                 |  |                       | –      |   |                                 |  
|Exercised                               |  |                       | –      |   |                                 |  
|Cancelled                               |  |                       | (4,736 | ) |                                 |  
|Warrants outstanding, December 31, 2012 |  |                       | –      |   |                                 | $
|Granted                                 |  |                       | –      |   |                                 |  
|Exercised                               |  |                       | –      |   |                                 |  
|Cancelled                               |  |                       | –      |   |                                 |  
|Warrants outstanding, December 31, 2013 |  |                       | –      |   |                                 | $





27







Stock Options

During the years ended December 31, 2013 and 2012, there were
no stock options outstanding and there was no expense related to stock options.



On June 29, 2007, our Board of Directors adopted the 2007
Equity Incentive Plan (the “2007 Plan”).  The 2007 Plan provides for the grant of equity awards to our directors,
officers, other employees, consultants, independent contractors and agents, including stock options to purchase shares of our common
stock, stock appreciation rights (“SARs”), restricted stock, restricted stock units, bonus stock and performance shares.
Up to 13,889 shares of our common stock may be issued pursuant to awards granted under the 2007 Plan, subject to adjustment in
the event of stock splits and other similar events.  The 2007 Plan is administered by our Board of Directors, and expires
ten years after adoption, unless terminated earlier by the Board.  As of December 31, 2013, no stock option grants have
been made under the 2007 Plan.



15.      
Income Taxes



Reconciliations of the U.S. federal statutory rate to the actual
tax rate are as follows for the years ended December 31:



|                                                    |  | 2013 |       |   | 2012 | 
|--------------------------------------------------- |  | ---- | ----- | - | ---- | 
|                                                    |  |      |       |   |      | 
|Federal tax at statutory rate                       |  |      | 34.0  | % |      | 
|Permanent differences:                              |  |      |       |   |      | 
|State income taxes, net of federal benefit          |  |      | 5.8   | % |      | 
|Fair value of contributed services                  |  |      | -5.6  | % |      | 
|Loss on extinguishment of debt                      |  |      | -9.2  | % |      | 
|Amortization of debt discount and accretion of debt |  |      | -7.3  | % |      | 
|Interest income on shareholder advances             |  |      | 0.8   | % |      | 
|Common stock issued for employee services           |  |      | -2.0  | % |      | 
|Non-deductible entertainment                        |  |      | -0.1  | % |      | 
|Temporary differences:                              |  |      |       |   |      | 
|Accrued liabilities and other                       |  |      | –     |   |      | 
|Change in valuation allowance                       |  |      | -16.5 | % |      | 
|Total provision                                     |  |      | -0.1  | % |      | 



The major components of the deferred taxes are as follows at
December 31:



|                       |  | Asset (Liability) |         
|---------------------- |  | ----------------- | --------
|                       |  | 2013              |         
|Current:               |  |                   |         
|Reserves and accruals  |  | $                 | 195,880 
|Noncurrent:            |  |                   |         
|Net operating losses   |  |                   | 330,413 
|Valuation allowance    |  |                   | (526,293
|Net deferred tax asset |  | $                 | –       



Based on federal tax returns filed or to be filed through December 31,
2013, we had available approximately $26,416,000 in U.S. tax net operating loss carryforwards, pursuant to the Tax Reform Act of
1986, which assesses the utilization of a Company’s net operating loss carryforwards resulting from retaining continuity
of its business operations and changes within its ownership structure.  Net operating loss carryforwards expire in 20 years
for federal income tax reporting purposes.  For Federal income tax purposes, the net operating losses begin to expire in 2026.
State net operating loss carryforwards through December 31, 2013 are approximately $24,067,000 and begin to expire in 2014.





28







With the finalization of the Merger, we have experienced a change
in ownership as defined in Section 382 of the Internal Revenue Code.  As a result, our net operating loss carryforwards
for federal income tax reporting will be significantly limited based on the fair value of our Company on the date of change in
ownership.  Such change is expected to provide benefit to us only upon the attainment of profitability.



During the years ended December 31, 2013 and 2012, our
valuation allowance increased by approximately $275,210 and $95,716, respectively.



The United States Federal return years 2010 through 2013 are
still subject to tax examination by the United States Internal Revenue Service, however, we do not currently have any ongoing tax
examinations. We are subject to examination by the California Franchise Tax Board for the years 2010 through 2012 and currently
does not have any ongoing tax examinations.



16.      
Agreements



2013 AGREEMENTS

Agreement with Andrew Loza

On January 5, 2013, we entered into a Consulting Agreement with
Andrew Loza, an individual with significant experience in product representation and strategic alliances.  The agreement
called for Mr. Loza to provide services in the areas of corporate strategies and retail distribution networks. The agreement has
a term of 12 months and is cancelable on 180 days’ notice. In connection with the agreement, we agreed to make monthly payments
to Mr. Loza of $5,000 and to issue him 426,599 shares of common stock. The common stock, which was fully vested on January 5, 2013,
the date of issuance, was valued at the estimated fair market value of our stock of $0.018 per share. For the year ended December
31, 2013 we recorded general and administrative expenses totaling $67,500 ($60,000 in cash and $7,500 in stock) as a result of
this transaction.



Agreement with Anna Rawson

On March 12, 2013, we entered into a Consulting Agreement with
Anna Rawson, an individual with extensive experience in the area of product representation, including product endorsement in radio
and television interviews as well as public appearances at corporate events.  The agreement called for Ms. Rawson to
provide a variety of services including a photo and video shoot, a social media campaign, a media interview campaign and public
appearances. In connection with the agreement, we issued Ms. Rawson 100,000 shares of our common stock. The common stock, which
was fully vested on March 12, 2013, the date of issuance, was valued at the estimated fair market value of our stock of $0.20 per
share. For the year ended December 31, 2013 we recorded marketing expense totaling $20,000 as a result of this transaction.



17.      
Subsequent Events



Asher Debt

On January 6, 2014 we issued a convertible promissory note
to Asher Enterprises, Inc. in the amount of $42,500. The note bears interest at 8% per annum and matures on October 8, 2014.
Any amount of principal or interest which is not paid by the maturity date will bear interest at 22% per annum from the
maturity date. The note is convertible into common stock beginning 180 days from the date of the note at a conversion price
of 58% of the market price of our stock. The note has a ratchet provision, which adjusts the conversion price in the event of
a capital raise at a lower amount per share than the conversion price. The conversion feature will be accounted for as a
derivative liability upon the passage of time and the note becoming convertible if not extinguished as defined
above. Derivative accounting applies upon the conversion feature being available to the holder, as it is variable and does
not have a floor as to the number of common shares in which could be converted.



Agreement with Greenome Development

We have agreed to provisions in a March 28, 2014 Letter of Intent
(“LOI”) from Greenome Development Group Inc. (“Greenome”) to sell to Greenome 80% of our outstanding common
stock. The purchase price for the shares is $400,000 including any funds necessary to mitigate debt to Greenome’s satisfaction.
$50,000 of the purchase price was received in April 2014 and an additional $150,000 is due on April 15, 2014. The final $200,000
is due upon conclusion of debt mitigation to Greenome’s satisfaction and the closing of a formal stock purchase agreement.
We agreed to be responsible for the following SEC filings: (1) Form 10-K for the year ending December 31, 2013, (2) Form 10-Q for
the three months ending March 31, 2014 and (3) Form 10-Q for the three months ending June 30, 2014. Completion of this transaction
will also be subject to shareholder approval. Under the LOI, we agreed to use our best efforts to keep the outstanding common
shares at approximately 38,000,000 shares.





29







Debt Conversion

Subsequent to December 31, 2013, a creditor holding notes payable
with repayment amounts totaling $55,000 converted his notes and related accrued interest into 115,637 shares of common stock of
our merged company. The notes converted consisted of the following:



|Notes payable – bridge loan #1 |  | $ | 50,000 | 
|------------------------------ |  | - | ------ | 
|Notes payable – other          |  |   | 5,000  | 
|                               |  | $ | 55,000 | 



Employee Advance

Effective January 14, 2014 an employee repaid certain advances
previously made to him in the amount of $27,551 through an agreement to surrender 27,350 shares of common stock of our post-merged
company which were beneficially owned by him. The shares were valued at the volume weighted adjusted price of the common stock
for the 20 trading days prior to his agreement to surrender the shares.



|ITEM 9 | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
|------ | ------------------------------------------------------------------------------------



None.



|ITEM 9A | CONTROLS AND PROCEDURES
|------- | -----------------------



Evaluation of Disclosure
Controls and Procedures

Our President and Chief Financial Officer (the “Certifying
Officer”) has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)
of the Securities Exchange Act of 1934) as of the end of period covered by this report.  Based upon such evaluation,
the Certifying Officer concluded that our disclosure controls and procedures were effective as of December 31, 2013.



Management’s Report on Internal Control over Financial
Reporting

Our management, including the Certifying Officer, is responsible
for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15(f) and
15d-15(f) under the Securities Exchange Act of 1934.  Our internal control over financial reporting is a process
designed to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of our financial
statements for external purposes in accordance with generally accepted accounting principles.  Our internal control over financial
reporting includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of our assets, (ii) provide reasonable assurance that transactions
are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted
in the United States of America, and that our receipt and expenditures are being made only in accordance with authorizations of
management and our Board of Directors; and (iii) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.



All internal control systems, no matter how well designed, have
inherent limitations.  A system of internal control may become inadequate over time because of changes in conditions
or deterioration in the degree of compliance with the policies or procedures.  Therefore, even those systems determined
to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.





30







Our management assessed the effectiveness of our internal control
over financial reporting as December 31, 2013 using the criteria set forth by the Commission of Sponsoring Organizations of
the Treadway Commission (COSO) inInternal Control-Integrated Framework.  Based on this assessment, our management
concluded that our internal control over financial reporting disclosure controls and procedures were effective as of December 31,
2013.



|ITEM 9A(T) | CONTROLS AND PROCEDURES
|---------- | -----------------------



This Item is not applicable
to us.



|ITEM 9B | OTHER INFORMATION
|------- | -----------------



None.



PART III



|ITEM 10 | DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE
|------- | -------------------------------------------------------



|Name            |  | Age |  | Position(s) and Office(s)                                            
|--------------- |  | --- |  | ---------------------------------------------------------------------
|Michael R. Dunn |  | 62  |  | Chief Executive Officer, Chief Financial Officer, Secretary, Director
|Derek Jones     |  | 75  |  | Director                                                             



Michael R. Dunn, our Chief Executive Officer, Chief Financial
Officer, and member of our Board of Directors, joined us on May 28, 2008. He has been responsible for the entire operation
and forming the vision and future of our company which has never made a profit. Our company, which has minimal revenues, is a turn-around
project. In order to be successful, we require a significant reduction of our debt mitigation, a major capital infusion and a more
effective product distribution. Mr. Dunn, through his personal relationships with physicians, spearheaded the development of our
energy shots to appeal to a broader age group and gender demographic. Additionally, he relocated our office from Carlsbad, CA to
Mission Viejo, CA to significantly reduce overhead.



Because of our significant debt and other factors, third parties
performing marketing, production and fulfillment services have been unwilling to enter into agreements directly with us. As a result,
Mr. Dunn established F.I.T.T. Energy Products, Inc. (“FITT”), a private company controlled by certain of its investors
and Company management, to perform the majority of our operating services. Through FITT, he was able to enter into contracts for
product formulation and production, marketing, fulfillment and call center services. Also using FITT, Mr. Dunn was able to retain
two crucial marketing partners to assist with FITT’s product rollout efforts – GRIPS Marketing Corporation and Havas
Edge. GRIPS is a marketing company managed by an individual with over 40 years’ experience marketing a variety of products
to convenience stores and other retail outlets, and who has significant relationships with some of the largest distributors that
service those outlets. Havas, which is a member of Havas Worldwide, one of the largest marketing companies in the world, is helping
FITT create important marketing resources, including a television commercial, a microsite for internet marketing, a media placement
program and an overall advertising campaign for the retail marketplace. During 2013, Mr. Dunn managed the Merger with FITT.



From December 1995 through 2010, Mr. Dunn was the
Chief Executive Officer of Bankers Integration Group, Inc., an e-commerce company serving the automotive finance and insurance
industry.  Bankers Integration Group, Inc. filed for Chapter 11 bankruptcy protection in October of 2007 and Mr. Dunn
acted as the Trustee and coordinated the sale of the assets. The case was closed on November 17, 2010. Mr. Dunn also served
as Chairman and Chief Executive Officer of Mountaineer Gaming, a Russell 2000 gaming and entertainment company, as well as being
the owner, manager, or director of various businesses, both large and small.  Mr. Dunn attended La Crosse State University,
Wisconsin, in business and has extensive training in business management and leadership.



Derek Jones was appointed to our Board of Directors on
April 26, 2005.  Mr. Jones is a consultant and telecommunications analyst.  Since 2003, he has served as a
Director of Native American Studies and Fund Raising Division of the Rio Grande Foundation, a New Mexico free market research and
educational organization dedicated to the study of public policy.  Along with his background in Business Administration, Mr. Jones
brings to us his knowledge and 35 years’ experience in the area of corporate development and finance as well as his background
in the areas of International Finance and business affairs.





31







Compliance with Section 16(a) of the Exchange Act

Section 16(a) of the Securities Exchange Act of 1934
requires our directors, officers and persons who own more than 10% of a registered class of our equity securities to file with
the SEC initial reports of ownership and reports of changes in ownership of common stock and other equity securities.  Officers,
directors and greater than 10% shareholders are required by SEC regulations to furnish us with copies of all Section 16(a) forms
they file.



Code of Ethics

We have adopted a Code of Ethics that applies to our principal
executive officer, principal financial officer, and principal accounting officer.  Our Code of Ethics was an exhibit to our
Annual Report on Form 10-K for the fiscal year ended December 31, 2006 and filed with the SEC on April 16, 2007.



|ITEM 11 | EXECUTIVE COMPENSATION
|------- | ----------------------



Summary Compensation Table

Set forth below is a summary of compensation for our principal
executive officer and our two most highly compensated officers other than our principal executive officer (collectively, the “named
executive officers”) for our last two fiscal years.  There have been no annuity, pension or retirement benefits ever
paid to our officers, directors or employees.



With the exception of reimbursement of expenses incurred by
our named executive officers during the scope of their employment and unless expressly stated otherwise in a footnote below, none
of the named executive officers received other compensation, perquisites and/or personal benefits in excess of $10,000.



|Name andPrincipalPosition     |  | Year |  | Salary ($) |         | Bonus($) |   | StockAwards($) |  | OptionAwards($) |     | Non-equityIncentive PlanCompensation($) |   | All OtherCompensation($) |  | Total ($) |    
|----------------------------- |  | ---- |  | ---------- | ------- | -------- | - | -------------- |  | --------------- | --- | --------------------------------------- | - | ------------------------ |  | --------- | ---
|Michael R. Dunn, CEO, CFO (1) |  | 2013 |  | $          | 229,731 |          | $ | -0-            |  | $               | -0- |                                         | $ | -0-                      |  | $         | -0-
|                              |  | 2012 |  | $          | 218,791 |          | $ | -0-            |  | $               | -0- |                                         | $ | -0-                      |  | $         | -0-



---

| | (1) | Joined us May 28, 2008. For 2013 and 2012, all of Mr. Dunn’s salary was accrued and none was paid.
| | --- | --------------------------------------------------------------------------------------------------



Employment Agreements



Michael R. Dunn

On August 24, 2009, we entered into an Employment Agreement
with Michael R. Dunn (the “Dunn Agreement”) to serve as our Chief Executive Officer (“CEO”) and Chairman
of the Board of Directors (“Chairman”). Mr. Dunn has been serving as our CEO and Chairman since May 28, 2008.  The
Dunn Agreement supersedes and replaces any prior employment agreement or arrangement between our company and Mr. Dunn.  The
Dunn Agreement has a term of two years (the “Initial Term”).  Unless sooner terminated pursuant to the terms
thereof, Mr. Dunn’s employment will automatically renew for additional one-year terms (each a “Renewal Term”).  Mr.
Dunn will receive an initial annual salary of $189,000 per year, which will be increased by 5 percent on January 1st of each year.  He
will also receive a monthly home office expense allowance of $2,000 and a monthly car allowance of $750.  If we fail
to make any regularly scheduled payment of salary amounts owed to Mr. Dunn under the Dunn Agreement within fifteen (15) days of
their due date, in lieu of such payment and subject to applicable securities laws, we shall issue, at Mr. Dunn’s option,
shares of our common stock with a value of 150% of the payment owing to Mr. Dunn, such shares valued at the price per share in
the last reported trade of our common stock on the date such payment should have been made.  Mr. Dunn has not exercised
this option to date. The Dunn Agreement also states that Mr. Dunn will also be eligible to receive a bonus of $110,000, dependent
on certain capital being raised. To date, no bonus has been approved for Mr. Dunn.  Mr. Dunn was also granted 233,333
shares of our common stock, vesting immediately, with a minimum of 216,667 shares restricted and subject to a lock-up provision
that prohibits Mr. Dunn from selling, transferring or otherwise encumbering the shares for a period of six (6) months.  In
addition, the shares are subject to forfeiture under certain circumstances in the first 6 months of the Dunn Agreement. Mr. Dunn
also is entitled to additional benefits commensurate with the position of Chief Executive Officer, including paid vacation, reimbursement
of reasonable and necessary business expenses incurred in the performance of his duties, and eligibility to participate in our
employee benefit plans.





32







If we terminate Mr. Dunn’s employment for any reason other
than just cause, Mr. Dunn will be entitled to payment of his annual salary, as in effect on the date of his termination, for either
twelve (12) months or through the Initial Term or any applicable Renewal Term, whichever period of time is longer.  In
addition we will continue to pay for coverage for Mr. Dunn and his dependents under our group insurance plans for a period of twelve
(12) months from the effective date of termination. The Dunn Agreement also contains customary non-disclosure/non-solicitation
and non-competition provisions.



On November 25, 2009 we entered into Amendment #1 to the Dunn
Agreement under which the sections of the Dunn Agreement relating to Prohibited Behavior and Business Opportunities were amended
to allow Mr. Dunn to have an interest in and participate in FITT.



The 233,333 shares were fully vested on August 24, 2009, the
date of issuance. Accordingly during 2009, we recorded stock-based compensation expense of $350,000, based on the market price
on the date of issuance.



Robert E. Crowson, Jr.

On August 24, 2009, we entered into an Employment Agreement
with Robert E. Crowson, Jr. (the “Crowson Agreement”) to serve as our Controller, a non-officer position.  The
Crowson Agreement has a term of two years (the “Initial Term”).  Unless sooner terminated pursuant to the
terms thereof, Mr. Crowson’s employment will automatically renew for additional one-year terms (each a “Renewal Term”).  Mr.
Crowson will receive an initial annual salary of $120,000 per year, which will be increased by 5 percent on January 1st of each
year.  If we fail to make any regularly scheduled payment of salary amounts owed to Mr. Crowson under the Crowson Agreement
within fifteen (15) days of their due date, in lieu of such payment and subject to applicable securities laws, we shall issue,
at Mr. Crowson’s option, shares of our common stock with a value of 150% of the payment owing to Mr. Crowson, such shares
valued at the price per share in the last reported trade of our common stock on the date such payment should have been made. Mr.
Crowson has not exercised this option to date. Mr. Crowson was also granted 50,000 shares of our common stock, vesting immediately,
with a minimum of 40,000 shares restricted and subject to a lock-up provision that prohibits Mr. Crowson from selling, transferring
or otherwise encumbering the shares for a period of six (6) months.  In addition, the shares are subject to forfeiture
under certain circumstances in the first 6 months of the Crowson Agreement. Mr. Crowson also is entitled to additional benefits
commensurate with the position of Controller including paid vacation, reimbursement of reasonable and necessary business expenses
incurred in the performance of his duties, and eligibility to participate in our employee benefit plans.



If we terminate Mr. Crowson’s employment for any reason
other than just cause, Mr. Crowson will be entitled to payment of his annual salary, as in effect on the date of his termination,
for either twelve (12) months or through the Initial Term or any applicable Renewal Term, whichever period of time is longer.  In
addition we will continue to pay for coverage for Mr. Crowson and his dependents under our group insurance plans for a period of
twelve (12) months from the effective date of termination.



On November 25, 2009 we entered into Amendment #1 to the Crowson
Agreement under which the sections of the Crowson Agreement relating to Prohibited Behavior and Business Opportunities were amended
to allow Mr. Crowson to have an interest in and participate in FITT.



The 50,000 shares were fully vested on August 24, 2009, the
date of issuance. Accordingly, during 2009, we recorded stock-based compensation expense of $75,000, based on the market price
on the date of issuance.



Director Compensation

On October 15, 2009 the Board of Directors approved a program
to compensate our outside directors at the rate of $3,000 per calendar quarter in cash or in equivalent value of shares of our
common stock. All directors are entitled to reimbursement of expenses incurred in the performance of their duties as directors,
including their attendance at Board of Directors meetings.





33







During 2013 and 2012, we accrued director’s fees for Derek
Jones in the amount of $2,000 and zero, respectively.



Grants of Plan Based Awards

There were no grants of plan-based awards during our last fiscal
year.



|ITEM 12 | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS
|------- | ----------------------------------------------------------------------------------------------



|As previously discussed, on October 29, 2013, we issued 33,000,000 shares of our common stock to FITT for further distribution to the FITT shareholders, all as set out in the Merger Agreement. As of the date of this report, we are working on finalizing certain ownership and debt mitigation issues which could affect the ownership of certain of our common shares.
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                                                                                                                                                                                                                                                                                                                                                                           



The following table sets forth certain information concerning
our best estimate of the beneficial stock ownership of our common stock as of the date of this report pending the resolution of
the issues note above. The information is presented with respect to: (i) each person who is known to us to beneficially own
more than 5% of our common stock; (ii) each officer and director; and (iii) all directors and officers as a group; based
upon 37,438,649 shares of outstanding common stock.



|                                                              |  | Common Stock                           |  | Preferred Stock             | 
|------------------------------------------------------------- |  | -------------------------------------- |  | --------------------------- | 
|Name and Address ofBeneficial Owners(1)                       |  | Amount andNature ofBeneficialOwnership |  | PercentOwnershipof Class(2) | 
|Michael R. Dunn, CEO, CFO, Secretary, and Director            |  | 12,109,716                             |  | 32.3%                       | 
|Derek Jones, Director                                         |  | 1,667                                  |  | *                           | 
|All executive officers and directors as a group (two persons) |  | 12,111,383                             |  | 32.3%                       | 
|Estate of Sam Maywood, MD                                     |  | 9,763,922                              |  | 26.1%                       | 
|Robert E. Crowson, Jr.                                        |  | 3,615,607                              |  | 9.7%                        | 
|GRIPS Marketing Corporation (3)                               |  | 3,161,726                              |  | 8.4%                        | 
|Rand Scott, MD                                                |  | 2,506,561                              |  | 6.7%                        | 
|                                                              |  |                                        |  |                             | 

---

*Less than 1%.

(1)  c/o our address, P.O. Box 4709, Mission Viejo, CA 
92690, unless otherwise noted.

(2)   Except as otherwise indicated, we believe that
the beneficial owners of common stock listed above, based on information furnished by such owners, have sole investment and voting
power with respect to such shares, subject to community property laws where applicable.  Beneficial ownership is determined
in accordance with the rules of the Securities and Exchange Commission and generally includes voting or investment power with
respect to securities.  Shares of common stock subject to options or warrants currently exercisable or exercisable within
60 days, are deemed outstanding for purposes of computing the percentage of the person holding such options or warrants, but are
not deemed outstanding for purposes of computing the percentage of any other person.

(3)  The GRIPS shares were issued in connection with
a Master Marketing Agreement. The terms of the agreement with GRIPS were negotiated with the understanding that the sales personnel
of large distributors like Core-Mark would be a significant factor in the sales and servicing of their retail customers. In addition,
we were led to believe that GRIPS would be able to provide significant assistance in the acquisition of retail customers as well
as in the development of programs to encourage trial of our products by ultimate end users. We have since determined that our role
in these areas, and therefore costs, will be significantly greater than initially believed. Specifically, we will need a larger
than expected field service team to both acquire and support the retail customers, including those to which Core-Mark distributes.
We will also be totally responsible for developing marketing strategies and programs including promotional programs aimed at increasing
consumption frequency and product adaption. Given that the costs will be greater than originally anticipated, we are beginning
the process of negotiating new terms of the agreement with GRIPS that more properly reflect the additional costs and effort required.
We expect that this may significantly reduce GRIPS’ shareholdings shown in this table.





34







|ITEM 13 | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
|------- | -------------------------------------------------------------------------



None.



|ITEM 14 | PRINCIPAL ACCOUNTING FEES AND SERVICES
|------- | --------------------------------------



dbbmckennon (the
“Independent Auditors”) were our independent auditors and examined our financial statements for the years ended December 31,
2013 and 2012, respectively.  The Independent Auditors performed the services listed below and were paid the aggregate fees
listed below for the years ended December 31, 2013 and 2012.



Audit Fees

The Independent Auditors billed us aggregate fees of approximately
$38,000 for the fiscal year ended December 31, 2013 and approximately $33,000 for the fiscal year ended December 31,
2012 for professional services rendered for their audit of our annual financial statements and their reviews of our financial statements
included in our quarterly reports on Form 10-Q during these periods.



Audit-Related Fees

The Independent Auditors did not bill us any fees for either
of the years ended December 31, 2013 or 2012 for any audit- related professional services.



Tax Fees

The Independent Auditors did not bill us any fees for either
of the years ended December 31, 2013 or 2012 for any professional services for tax compliance, tax advice and tax planning
during this fiscal year period.



All Other Fees

The Independent Auditors billed us aggregate fees of approximately
$15,000 for the fiscal year ended December 31, 2013 for professional services related to their reviews of Form 8-K in connection
with our Merger with FITT. The Independent Auditors did not bill us any fees for the year ended December 31, 2012 for any
other professional services.



Board of Directors Pre-Approval Policies and Procedures

Our Board of Directors has policies and procedures that require
the pre-approval by the Board of all fees paid to, and all services performed by, our independent accounting firms. The fees and
services provided as noted above were authorized and approved by the Board in compliance with the pre-approval policies and procedures
described herein.





35







PART IV



|ITEM 15 | EXHIBITS, FINANCIAL STATEMENT SCHEDULES
|------- | ---------------------------------------



|2.1  | Agreement and Plan of Merger by and among Snocone Systems Inc., WYD Acquisition Corp. and Who’s Your Daddy, Inc., dated April 1, 2005 (1)                                                    
|---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3.1  | Amended and Restated Articles of Incorporation, dated December 4, 2001 (2)                                                                                                                   
|3.2  | Amended and Restated Bylaws, dated December 4, 2001 (2)                                                                                                                                      
|3.3  | Amended and Restated Articles of Incorporation, dated April 27, 2005 (3)                                                                                                                     
|3.4  | Amended and Restated Articles of Incorporation, dated June 1, 2010 (4) (5)                                                                                                                   
|10.1 | Employment Agreement with Michael R. Dunn dated August 24, 2009 (6)                                                                                                                          
|10.2 | Employment Agreement with Robert E. Crowson, Jr. dated August 24, 2009 (6)                                                                                                                   
|31.1 | Certification of Chief Executive Officer Pursuant to the Securities Exchange Act of 1934, Rule 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
|31.2 | Certification of Chief Financial Officer Pursuant to the Securities Exchange Act of 1934, Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
|32   | Certifications Pursuant to 18 U.S.C., Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                                                                     
|99.1 | Temporary Hardship Exemption                                                                                                                                                                 

|101.INS | XBRL Instance Document*             
|------- | ------------------------------------
|101.SCH | XBRL Schema Document*               
|101.CAL | XBRL Calculation Linkbase Document* 
|101.DEF | XBRL Definition Linkbase Document*  
|101.LAB | XBRL Label Linkbase Document*       
|101.PRE | XBRL Presentation Linkbase Document*



---

* To be furnished by amendment per Temporary Hardship Exemption under Regulation
S-T.



| | (1) | Incorporated by reference from our Current Report on Form 8-K filed with the Commission on April 7, 2005.
| | --- | ---------------------------------------------------------------------------------------------------------

| | (2) | Incorporated by reference from our Registration Statement on Form 10SB filed with the Commission on January 18, 2002.
| | --- | ---------------------------------------------------------------------------------------------------------------------

| | (3) | Incorporated by reference from our Schedule 14C Definitive Information Statement file with the Commission on June 28, 2005.
| | --- | ---------------------------------------------------------------------------------------------------------------------------

| | (4) | Incorporated by reference from our Schedule 14C Definitive Information Statement file with the Commission on June 21, 2010.
| | --- | ---------------------------------------------------------------------------------------------------------------------------

| | (5) | Incorporated by reference from our Current Report on Form 8-K filed with the Commission on July 21, 2010.
| | --- | ---------------------------------------------------------------------------------------------------------

| | (6) | Incorporated by reference from our Current Report on Form 8-K filed with the Commission on August 26, 2009.
| | --- | -----------------------------------------------------------------------------------------------------------





SIGNATURES



Pursuant to the requirements of Section 13 or 15(d) of
the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.



|                      | FITT HIGHWAY PRODUCTS, INC.                                                                
|--------------------- | -------------------------------------------------------------------------------------------
|                      |                                                                                            
|                      |                                                                                            
|DATED: April 15, 2014 | /s/ Michael R. Dunn                                                                        
|                      | By: Michael R. Dunn                                                                        
|                      | Its: Chief Executive Officer and Chief Financial Officer                                   
|                      | (Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer)







36