Exhibit 31.1

Chairman and Chief Executive Officer Certification

Required by Rules 13a-14 and 15d-14 under the
Securities Exchange Act of 1934, as amended

I, K. Rupert Murdoch, Chairman and Chief Executive Officer of Ruby Newco LLC (Ruby
Newco or the Company), certify that:



| | 1. | I have reviewed this annual report on Form 10-K of Ruby Newco;
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| | 2. | Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light
of the circumstances under which such statements were made, not misleading with respect to the period covered by this annual report;
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| | 3. | Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial condition,
results of operations and cash flows of the Company as of, and for, the periods presented in this annual report;
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| | 4. | The Companys other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and
15d-15(e)) for the Company and have:
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| | (a) | Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information
relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual report is being prepared;
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| | (b) | [Reserved];
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| | (c) | Evaluated the effectiveness of the Companys disclosure controls and procedures and presented in this annual report our conclusions about the effectiveness of the disclosure
controls and procedures, as of the end of the period covered by this annual report based on such evaluation; and
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| | (d) | Disclosed in this annual report any change in the Companys internal control over financial reporting that occurred during the Companys fourth quarter of fiscal 2007 that
has materially affected, or is reasonably likely to materially affect, the Companys internal control over financial reporting; and
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| | 5. | The Companys other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Companys independent
registered public accounting firm and the Companys Board of Managers:
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| | (a) | All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Companys ability to record, process, summarize and report financial information; and
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| | (b) | Any fraud, whether or not material, that involves management or other employees who have a significant role in the Companys internal control over financial reporting.
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|               |  |  |  |  |  |     |  |                                     
|-------------- |  |  |  |  |  | --- |  | ------------------------------------
|March 20, 2008 |  |  |  |  |  |    
|               |  |  |  | 
|               |  |  |  |  |  | By: |  | /s/    K. RUPERT
MURDOCH            
|               |  |  |  |  |  |     |  | K. Rupert Murdoch                   
|               |  |  |  |  |  |     |  | Chairman and Chief Executive Officer