FDIC Advisory Committee on 

Community Banking 

July 22, 2021 

Financial Inclusion Update 
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ECONOMIC INCLUSION 

FDIC 

FINANCIAL INCLUSION UPDATE ON “GET BANKED” 

FDIC’s Commitment to Expanding Economic Inclusion 

• Economic inclusion is integral to the FDIC’s mission 

of maintaining stability and public confidence in the 

nation’s financial system. 

• A banking relationship is fundamental to financial 

empowerment and reaching financial goals. 

• Vision: For all Americans to have access to secure 

and affordable banking products and services and 

for every bank to offer affordable accounts. 

• Dedicated webpage for consumers interested in 

opening a bank account – fdic.gov/GetBanked 

2 fdic.gov/GetBanked 
 

HOW TO PICKABANKACCOUNT 

For people new to the banking system, finding the right bank account can be a challenge. Banks offer 

accounts with different features, costs, and requirements. 

FDIC 

FINANCIAL INCLUSION UPDATE ON “GET BANKED” 

Resources on the #GetBanked Webpage 

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FDIC 

FINANCIAL INCLUSION UPDATE ON “GET BANKED” 

#GetBanked: The Initiative 

• Why it began? Need for unbanked consumers to open accounts online at the 

onset of the COVID-19 pandemic 

• Goals 

 Increase consumer awareness of secure and affordable bank accounts 

 Highlight accounts that banks may offer as an affordable account option, 

including those that may be opened online 

 Maximize engagement with local community partners 

• Collaborative Partners 

 Government agencies 

 Bank trade associations 

 Intermediaries that help us reach consumers 

• A Continuous National Effort 

 #GetBanked webpage – multiple resources 

 Increased outreach via regional and national webinars 

 Increased social media activity 

 FDIC Consumer News 

 #FDICExplains 

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FDIC 

FINANCIAL INCLUSION UPDATE ON “GET BANKED” 

#GetBanked: The Public Awareness Ad Campaign 

• Our Goal 

 Encourage people to open bank accounts 

 Raise awareness of the benefits of a bank account 

• Who we are trying to reach 

 Atlanta and Houston MSAs 

 Unbanked consumers 

• How we developed the campaign 

 There’s a Better Way! theme 

• How we are reaching our audience 

 FM and streaming radio, digital display, video, & TV 

 Ads run April 2021-July 2021 

5 fdic.gov/GetBanked 
 

 

 

 

 

FDIC 

FINANCIAL INCLUSION UPDATE ON “GET BANKED” 

Call to Action 

• Consider offering affordable and sustainable accounts: 

 Refer to the FDIC’s 2019 survey “How America Banks: Household Use 

of Banking and Financial Services” 

 Review research performed by the Federal Reserve Bank of St. Louis 

 Assess benefits of working with local networks that promote 

economic inclusion (e.g., FDIC’s Alliances for Economic Inclusion or 

Bank On Coalitions) 

 Cultivate and grow successful customer relationships 

• Promote the importance of having a banking 

relationship: 

 Link to the #GetBanked webpage on your organization’s website 

 Follow us on social media and use our hashtags 

@FDICgov #GetBanked #FDIC 

6 fdic.gov/GetBanked 
 

 

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FDIC 

FINANCIAL INCLUSION UPDATE 

Contact Information 

Community Affairs Regional and Local Contacts: 

http://www.fdic.gov/consumers/community/offices.html 

Community Affairs National Contact for #GetBanked: 

Mia Sowell, Senior Community Affairs Specialist 

misowell@fdic.gov 

Follow us on Social Media: 

7 fdic.gov/GetBanked