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Diverse Women in Clinical Trials Initiative

Partner Social Media Toolkit

Women’s participation in clinical trials has improved in many areas. To continue this 

momentum, we need women of all ages, races, ethnicities, and sexual orientation, as 

well as women with disabilities and chronic health conditions, to consider participating in 

a clinical trial. Supporting this kind of clinical trials diversity is a priority for the FDA.

The U.S. Food and Drug Administration (FDA) Office of Women’s Health launched the 

Diverse Women in Clinical Trials Initiative in partnership with the National Institutes of 

Health (NIH) Office of Research on Women’s Health. The goal is to:

• Raise awareness about the importance of diverse women participating in clinical 

trials.

• Share best practices about clinical study design, recruitment, and data analyses.

Increasing the diversity of women in clinical trials can help improve healthcare for all 

women. FDA cannot do this work alone. With the help of the healthcare industry, 

clinicians, government, researchers, and other interested groups, we can encourage 

participation in clinical trials.

This toolkit provides sample social media resources that you can use to inform 

consumers and health professionals about the initiative and to promote diverse women’s 

participation in clinical trials.

To learn more, visit www.fda.gov/womeninclinicaltrials.

Contents

Sample Tweets .......................................................................................................................... 3

Sample Facebook Posts ............................................................................................................ 4

Sample Blog Post....................................................................................................................... 5

Sample Graphics........................................................................................................................ 6
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Sample Tweets

1. Clinical trials = Hope. Learn how to make a difference for yourself and women 

like you: http://go.usa.gov/x8Eyu

2. Play a part in the future of women’s health. Find out how joining a clinical trial 

can make a difference: http://go.usa.gov/x8Eyu

3. Have you considered participating in a clinical trial? Ask your healthcare provider 

if a clinical trial is right for you. Clinical trials = Hope: http://go.usa.gov/x8Eyu

4. When diverse women join clinical trials, doctors learn more about how meds 

affect all people. Learn more: http://go.usa.gov/x8Eyu

5. Help doctors learn about women’s health by joining a clinical trial. Search by city, 

medical condition, or treatment: https://go.usa.gov/xPxGQ

6. DYK clinical trials can be a treatment option for many health conditions? Ask 

your healthcare provider if a clinical trial is right for you: http://go.usa.gov/x8Eyu

7. Diverse women make a difference in clinical trials. Find out why: 

http://go.usa.gov/x8Eyu

8. Provide hope for a healthier future. Ask your healthcare provider about 

participating in a clinical trial: http://go.usa.gov/x8Eyu

9. Make a difference. Join a clinical trial and help doctors learn more about 

women’s health: http://go.usa.gov/x8Eyu

10. Do you know who should think about joining a clinical trial? Women of all ages, 

racial, and ethnic groups. Women with disabilities or chronic health conditions. 

When diverse people join, clinical trials can help improve health for all. 

http://go.usa.gov/x8Eyu

11. Healthy women can participate in clinical trials too! Talk to your doctor about 

finding the right one for you: http://go.usa.gov/x8Eyu

12. Thinking about joining a clinical trial? It’s a great way to make a difference for 

women like you. 15 things you should know before joining a clinical trial: 

http://go.usa.gov/x8Eyu
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Sample Facebook Posts

1. Clinical trials = Hope. Be part of the future of women’s health! DYK that health 

conditions and treatments affect men and women differently? Clinical trials help 

doctors understand these differences—and improve the health of all people. Ask 

your healthcare provider if a clinical trial is right for you: http://go.usa.gov/x8Eyu

2. Calling all women: clinical trials = hope for better health, for you, and for women 

like you. Clinical trials need women of all ages and racial and ethnic groups. 

They need healthy women and women with disabilities, and chronic health 

conditions. Learn why diversity in clinical trials is important. Ask your healthcare 

provider if a clinical trial is right for you: http://go.usa.gov/x8Eyu

3. Want to help improve women’s health? Clinical trials = hope for women today 

and tomorrow. When women of diverse ages and racial and ethnic backgrounds 

join clinical trials, they help doctors understand different women’s distinct 

responses to medical treatments. http://go.usa.gov/x8Eyu

4. Clinical trials are research studies that help to show whether a test or treatment 

works and is safe. Including women from diverse backgrounds in clinical trials

helps to advance our understanding of the health of all people. Learn about how 

you can help encourage diverse women to join clinical trials: 

http://go.usa.gov/x8Eyu
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Sample Blog Post

Women in Clinical Trials = Hope

Clinical trials help to show whether medical products are safe and effective. In recent 

decades, our country has made great strides in including women in clinical trials. But we 

can’t stop there. We need to continue to encourage women of all ages, races, 

ethnicities, and sexual orientation—as well as women with disabilities and chronic health 

conditions— to consider participating in a clinical trial. 

The U.S. Food and Drug Administration (FDA) Office of Women’s Health is doing just 

that with their Diverse Women in Clinical Trials Initiative. This national initiative is 

bringing together a community of everyday women, health professionals, caregivers, 

researchers, and advocates who are raising their voices to encourage women to 

participate in clinical trials. The initiative provides tips and resources to help women talk 

with their healthcare providers about clinical trials. The initiative also shares best 

practices and resources with researchers to help improve clinical trials.

Visit FDA’s Women in Clinical Trials webpage, www.fda.gov/womeninclinicaltrials for 

more information about how you can make a difference. 
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Sample Graphics

Use these graphics on your Facebook or Twitter accounts to accompany the social 

media messages above.

Facebook

 

Twitter