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 In this section:

                Youth and Tobacco

Youth and Tobacco

                        FDA's Youth Tobacco Prevention Plan
          Results from the Annual National Youth Tobacco Survey Home
          Tobacco Products
          Public Health Education
          Youth and Tobacco
          FDA's Youth Tobacco Prevention PlanYouth and Tobacco FDA's Youth Tobacco Prevention Plan
  
  	
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FDA's Youth Tobacco Prevention Plan—a key component of the agency's Comprehensive Plan for Tobacco and Nicotine Regulation—is a series of actions to stop youth use of tobacco products, especially e-cigarettes, with special focus on three key areas:

Preventing youth **access** to tobacco products
	Curbing **marketing**of tobacco products aimed at youth; and
	**Educating** teens about the dangers of using any tobacco product, including e-cigarettes, as well as educating retailers about their key role in protecting youthMilestones

FDA's enforcement actions and youth education efforts designed to protect kids from the harms of e-cigarettes include:

Access

Handing identification over to clerk
Conducting more than 1 million retail inspections

Keeping individual retail locations and corporate retailers accountable for sales to underage purchasers.

Pursuing No Tobacco Sales Orders to Retail Locations

Barring retail locations that repeatedly sell to underage purchasers from selling tobacco products for a period of time.

Taking actions on flavored tobacco Products

Unveiling steps to prevent youth access.

Addressing epidemic of youth e-cigarette use

Taking action against 1,300+ retailers and 5 major manufacturers for their roles perpetuating youth access.

Warning retailers for selling e-cigarettes to underage purchasers

Taking action against retailers for selling tobacco products to underage purchasers.

Marketing

Marketing Letters
Prioritizing enforcement against products with youth appeal

Finalizing policy prioritizing enforcement against certain unauthorized flavored cartridge-based e-cigarettes that appeal to children

Protecting children from e-liquid dangers

Warning companies selling misleadingly labeled and/or advertised e-liquids resembling kid-friendly food products.

Requiring manufacturers to provide critical information

Sending several information requests related to JUUL and other e-cigarette products.

Education

A nicotine free vape is not a worry free vape
Educating youth on dangers of e-cigarette use

FDA has developed a Vaping Prevention and Education Resource Center to provide e-cigarette prevention information in English and Spanish, including lesson plans, activity sheets, and videos, to middle and high school educators.

Expanding "The Real Cost" campaign

Expanding our award-winning youth tobacco prevention campaign, "The Real Cost" to help ensure teens understand the risks of e-cigarettes.

Helping retailers comply with age restrictions

Launching a retailer education effort, "This is Our Watch."

For More Information

Think E-Cigs Can’t Harm a Teen’s Health?
	Youth Tobacco Use: Results from the National Youth Tobacco Survey
	"The Real Cost" Youth E-Cigarette Prevention Campaign
	Enforcement actions and a Youth Tobacco Prevention Plan to stop youth use of, and access to, JUUL and other e-cigarettes: April 24, 2018
	"The troubling reality is that electronic nicotine delivery systems (ENDS) such as e-cigarettes have become wildly popular with kids." - Statement from FDA Commissioner Scott Gottlieb, MD
	Keep e-liquids away from children
	Containers for e-liquids (the liquid used in e-cigarette products) can seem tempting to children of all ages for many reasons. To keep kids safe, follow storage tips, know the poison control number, and make sure to properly handle e-liquids.
	Report sales to underage purchasers and other potential tobacco violations
	The Tobacco Control Act and related regulations give FDA tools to help keep tobacco out of the hands of America's youth. If you see what you believe to be a violation of the Tobacco Control Act or other related regulations, you can report it to the FDA Center for Tobacco Products.Additional Resources

Youth Tobacco Use: Results from the National Youth Tobacco Survey
	The Real Cost Campaign
	FDA's Comprehensive Plan for Tobacco and Nicotine Regulation
	Submit Comments on Tobacco Products

                                                                                  Content current as of:
      01/29/2024
              
              
Regulated Product(s)
		 TobaccoYouth and Tobacco

          
                        FDA's Youth Tobacco Prevention Plan
          Results from the Annual National Youth Tobacco Survey
 
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