Description of the Company's 2004 Bonus Plan for Officers



 Exhibit 10.14 
  
 COCA-COLA BOTTLING CO. CONSOLIDATED 
  
 ANNUAL BONUS PLAN – 2004 
  
 PURPOSE 
  
 The purpose of this Annual Bonus Plan (the “Plan”) is to promote the best interests of the Company and its Shareholders by providing key management
employees with additional incentives to assist the Company in meeting and exceeding its business goals. 
  
 PLAN ADMINISTRATION 
  
 The Plan
will be administered by the Compensation Committee as elected by the Board of Directors; provided that, so long as the Company and the Plan are subject to the provisions of Section 162(m) of the Internal Revenue Code of 1986, as amended
(“Section 162(m)”), either the Compensation Committee shall be composed solely of two or more directors who qualify as “outside directors” under Section 162(m) or, if for any reason one or more members of the Compensation
Committee cannot qualify as “outside directors,” the Board shall appoint a separate Bonus Plan Committee composed of two or more “outside directors” which shall have all of the powers otherwise granted to the Compensation
Committee to administer the Plan. All references herein to the “Committee” shall be deemed to refer to either the Compensation Committee or to the Bonus Plan Committee, as applicable at any given time. The Committee is authorized to
establish new guidelines for administration of the Plan, delegate certain tasks to management, make determinations and interpretations under the Plan, and to make awards pursuant to the Plan; provided, however, that the 







 Committee shall at all times be required to exercise these discretionary powers in a manner, and subject to such
limitations, as will permit all payments under the Plan to “covered employees” (as defined in Section 162(m)) to continue to qualify as “performance-based compensation” for purposes of Section 162(m), and any action taken by the
Committee shall automatically be deemed null and void to the extent (if any) that it would have the effect of destroying such qualification. Subject to the foregoing, all determinations and interpretations of the Committee will be binding upon the
Company and each participant. 
  
 PLAN GUIDELINES 
  
 Eligibility: The Committee is authorized to grant cash awards to any officer,
including officers who are directors and to other employees of the Company and its affiliates in key positions. 
  
 Participation: Management will recommend annually key positions which should qualify for awards under the Plan. The Committee has full and final authority in its
discretion to select the key positions eligible for awards. Management will inform individuals in selected key positions of their participation in the Plan. 
  
 Qualification and Amount of Award: 
  

	1.	Participants will qualify for awards under the Plan based on: 

  

	 	(a)	Corporate goals set for the fiscal year. 

  

	 	(b)	Division/Manufacturing Center goals or individual goals set for the fiscal year. 

  

	 	(c)	The Committee may, in its sole discretion, 









	 	 
eliminate any individual award, or reduce (but not increase) the amount of compensation payable with respect to any individual award.



  

	2.	The total cash award to the participant will be computed as follows: 

  
 Gross Cash Award = Base Salary X Approved Bonus % Factor X Indexed Performance Factor X Overall Goal Achievement Factor. 
  
 Notwithstanding the above formula, the maximum cash award that may be made
to any individual participant based upon performance for any fiscal year period shall be $1,000,000. 
  

	3.	The Base Salary is the participant’s base salary level set for the fiscal year. The Approved Bonus % Factor is a number set by the Committee (maximum = 100%) to reflect each
participant’s relative responsibility and the contribution to Company performance attributed to each participant’s position with the Company. 

  

	4.	The Indexed Performance Factor is determined by the Committee prior to making payments of awards for each fiscal year, based on each individual’s performance during such fiscal
year. Since the Committee is necessarily required to evaluate subjective factors related to each individual’s performance in order to arrive at this number, and since such evaluations cannot be made until after the close of the fiscal year to
which the award relates, the Indexed Performance Factor will automatically be set at 1.2 for all participants who are “covered employees” (as defined in Section 162(m)), in order to allow awards to such participants to qualify as
“performance-based compensation” that is not subject to the deduction limits of Section 162(m). 









	5.	The Overall Goal Achievement Factor used in calculating the Gross Cash Award for each participant will be determined on the basis of multiplying the weightage factor specified in
ANNEX A attached hereto for each of the six performance criteria specified therein (Operating Cash Flow (as defined in ANNEX A), Free Cash Flow (as defined in ANNEX A), Net Income, Unit Volume, Market Share, and an overall Value
Measure (as defined in ANNEX A)) by the percentage specified in the following table for the level of performance achieved with respect to each such goal: 

  

			
	 Goal Achievement
 (in
percent)

	  	 Amount of Award
 (as a % of max.)


	 89.0 or less
	  	0
	 89.1-94
	  	80
	 94.1-97
	  	90
	 97.1-100
	  	100
	 100.1-105
	  	110
	 105.1-110
	  	120

  

	6.	The Committee will review and approve all awards. The Committee has full and final authority in its discretion to adjust the Gross Cash Award determined in accordance with the
formula described above in arriving at the actual gross amount of the award to be paid to any participant; subject, however, to the limitation that such authority may be exercised in a manner which reduces (by using lower numbers for the Indexed
Performance Factor or otherwise), but not in a manner which increases, the Gross Cash Award calculated in accordance with the formula prescribed in Paragraph 2 above. The gross amount will be subject to all local, state and federal minimum tax
withholding requirements. 

  

	7.	Participant must be an employee of the Company on the date of payment to qualify for an award. Any participant who leaves the employ of the 









	 	 
Company, voluntarily or involuntarily, prior to the payment date, is ineligible for any bonus. An employee who assumes a key position during the fiscal year
may be eligible for a pro-rated award at the option of the Committee, provided the participant has been employed a minimum of three (3) months during the calendar year. 


  

	8.	Awards under the bonus program will not be made if any material aspects of the bottle contracts with The Coca-Cola Company are violated. 

  
 Payment Date: Awards shall be paid upon determination (and certification by the
Committee, as provided below) of the results under each of the performance criteria specified in Paragraph 5 above following the closing of the Company’s books for the fiscal year to which such awards relate; provided, however, that the
Committee shall have discretion to delay its certification and payment of awards for any fiscal year until following notification from the Company’s independent auditors of the final audited results of operations for the fiscal year. In any
event, the Committee shall provide written certification that the annual performance goals have been attained, as required by Section 162(m), prior to any payments being made for any fiscal year. 
  
 AMENDMENTS, MODIFICATIONS AND TERMINATION 
  
 The Committee is authorized to amend, modify or terminate the Plan retroactively at any
time, in part or in whole; provided, however, that any such amendment may not cause payments to “covered employees” under the Plan to cease to qualify as “performance-based compensation” under Section 162(m) unless such
amendment has been approved by the full Board of Directors of the Company. 







 SHAREHOLDER APPROVAL REQUIREMENT 
  
 So long as the Company and the Plan are subject to the provisions of Section 162(m), no awards shall be paid to any participants under the
Plan unless the performance goals under the Plan (including any subsequent Plan amendments as contemplated above) shall have received any approval of the Company’s shareholders required in order for all such payments to “covered
employees” to qualify as “performance-based compensation” under Section 162(m). 







 ANNEX A FOR 2004 
  
 APPROVED PERFORMANCE CRITERIA FOR 
 AWARDING BONUS PAYMENTS 
  
 CORPORATE GOALS 
  

						
	 PERFORMANCE INDICATOR

	  	 WEIGHTAGE
 FACTOR*

	 	 	GOAL


	 1. Operating Cash Flow (A)
	  	30	%	 	 
	 2. Free Cash Flow (B)
	  	40	%	 	 
	 3. Net Income
	  	10	%	 	 
	 4. Unit Volume
	  	5	%	 	 
	 5. Market Share
	  	5	%	 	 
	 6. Value Measure (9 X OCF - Debt)
	  	10	%	 	 
	 Total
	  	100	%	 	 


	*	Set as Part of Approved Plan 

  
 NOTES: 
  

	1.	Operating cash flow is defined as income from operations before depreciation and amortization of goodwill and intangibles. 

  

	2.	Free cash flow is defined as the net cash available for debt or lease pay down after considering non-cash charges, capital expenditures, taxes and adjustments for changes in assets
and liabilities. Specifically excluded would be acquisitions and capital expenditures made because of acquisitions. Specifically excluded from free cash flow are net proceeds from: 

  

	 	-	Investment in or sale of franchise territories 

  

	 	-	Sales of real estate 

  

	 	-	Sales of other assets 

  

	 	-	Other items as defined by the Committee. 

  

	3.	Net Income is defined as the after-tax reported earnings of the Company. 









	4.	Unit Volume is defined as bottle, can and pre-mix cases converted to 8 oz. cases. 

  

	5.	If, and to the extent that, excluding any of the following items increases the level of goal achievement with respect to any of the performance indicators, then such item shall be
excluded from determination of the level of goal achievement: 

  

	 	-	Unbudgeted events of more than $50,000. 

  

	 	-	Impact of non-budgeted acquisition or joint venture transactions occurring after the commencement of the fiscal year performance period. 

  

	 	-	Adjustments required to implement unbudgeted changes in accounting principles (i.e., new FASB rulings). 

  

	 	-	Unbudgeted changes in depreciation and amortization schedules. 

  

	 	-	Unbudgeted premiums paid or received due to the retirement of refinancing of debt or hedging vehicles. 

  
 The Committee shall, however, have discretion to include any of these specifically excluded items, but only to the extent
that the exercise of such discretion would reduce (but not increase) the amount of any award otherwise payable under the Plan. 
  

	6.	Bonus program will not be in force if any material aspects of the Bottle Contracts with TCCC are violated. 

  

	7.	For purposes of determining incentive compensation, accounting practices and principles used to calculate “actual” results will be consistent with those used in
calculating the budget.