EXHIBIT 31.1

CERTIFICATION PURSUANT TO

Rule 15d-14(d)

I, James Leonard, certify
that:



| | 1. | I have reviewed this report on Form 10-K and all reports on Form 10-D required to be filed in respect of the period covered by this report on Form
10-K of Fifth Third Auto Trust 2014-3 (the Exchange Act periodic reports);
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| | 2. | Based on my knowledge, the Exchange Act periodic reports, taken as a whole, do not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
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| | 3. | Based on my knowledge, all of the distribution, servicing and other information required to be provided under Form 10-D for the period covered by
this report is included in the Exchange Act periodic reports;
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| | 4. | Based on my knowledge and the servicer compliance statement required in this report under Item 1123 of Regulation AB, and except as disclosed
in the Exchange Act periodic reports, the servicer has fulfilled its obligations under the servicing agreement in all material respects; and
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| | 5. | All of the reports on assessment of compliance with servicing criteria for asset-backed securities and their related attestation reports on
assessment of compliance with servicing criteria for asset-backed securities required to be included in this report in accordance with Item 1122 of Regulation AB and Exchange Act Rules 13a-18 and 15d-18 have been included as an exhibit to this
report, except as otherwise disclosed in this report. Any material instances of noncompliance described in such reports have been disclosed in this report on Form 10-K.
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In giving the certifications above, I have reasonably relied on information provided to me by the
following unaffiliated parties: Deutsche Bank Trust Company Americas and Wilmington Trust, National Association.

March 30, 2015



Fifth Third Holdings Funding, LLC,as DepositorBy:

/s/ James LeonardName: James LeonardTitle: President(senior officer in charge of securitization)