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                                                                   Exhibit 10.10

                         EXECUTIVE EMPLOYMENT AGREEMENT

         This employment agreement between The Pathways Group, Inc. (hereinafter
the "Company") and Monte Strohl (hereinafter "Strohl"), effective as of November
1, 1999, is made for good and sufficient consideration, as reflected in the
mutual promises, covenants, obligations, undertakings and conditions set forth
below:

         1. POSITION AND DUTIES:

         The Company shall employ Strohl as Senior Vice President of Sales and
Marketing and in any additional capacity or capacities as the Company's
President and Chief Executive Officer may from time to time decide. Strohl shall
have the full responsibilities, duties and authorities of the Company's Senior
Vice President of Sales and Marketing. In addition, Strohl shall be responsible
for implementing and complying with directives issued by the Company's President
and Chief Executive Officer.

         2. TERM OF EMPLOYMENT:

         Subject to earlier termination as provided in this agreement, Strohl
shall be employed for a term of three (3) years, which shall be automatically
extended for additional one (1) year periods (such initial term and all extended
terms being referred to collectively herein as the "employment term") unless
either party gives notice in writing to the other not less than ninety (90) days
before the end of the initial term or extended term that the employment contract
shall not be extended.

         3. COMPENSATION:

                  (a) BASE SALARY: Company shall pay a basic salary to Strohl at
         the rate of One Hundred Fifty Thousand Dollars ($150,000.00) per year,
         payable semi-monthly, in twenty-four (24) equal installments, subject
         to all withholdings and deductions required for federal, state and
         local taxes and charges and any other withholdings or deductions
         authorized by Strohl.

                  (b) BONUS: Strohl shall also be paid an annual discretionary
         performance bonus as determined by the Chief Executive Officer and/or
         Board of Directors.

                  (b) AUTOMOBILE ALLOWANCE: The Company shall pay to Strohl an
         annual Automobile Allowance in the annual amount of Seven Thousand
         Eight Hundred Dollars ($7,800.00), payable semi-monthly in twenty-four
         equal installments, subject to all withholdings and deductions required
         for federal, state and local taxes and charges and any other
         withholdings authorized by Strohl.

                  (c) STOCK OPTION: The Company shall issue to Strohl options to
         purchase One Hundred Thousand (10,000) shares of the Company's common
         stock, which options shall


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         vest equally over three (3) years, at an exercise price of $3.00 per
         share, pursuant to a stockholders plan intended to be qualified under
         Section 422 of the Internal Revenue Code of 1986 and the regulations
         promulgated in relation thereto. The plan will expire November 1, 2004.
         Unexercised options awarded to Strohl hereunder shall be subject to
         forfeiture as provided in Paragraphs 6 and 7 of this agreement.

         4. EMPLOYMENT BENEFITS:

         Throughout the employment term, Strohl shall be entitled to receive the
employment benefits generally offered to all other executive employees,
including, but not limited to, medical, dental, optical, prescription drugs and
life insurance for Strohl and his family, at Company expense, and:

                  (a)      EXECUTIVE COMPENSATION PACKAGE: Enrollment in
                           Executive Compensation Package.

                  (b)      VACATION: The Company waives its policy on vacations,
                           to allow for four weeks per year.

                  (c)      LIFE INSURANCE: The Company shall provide and pay for
                           fife insurance on the life of Strohl in the amount of
                           three (3) times his annual salary provided for in
                           this agreement. The beneficiary shall be Strohl's
                           estate, unless otherwise directed by Strohl in
                           writing at any time prior to his death.

                  (d)      STOCK ISSUANCE: The Company and Strohl may agree from
                           time to time, with the approval of the Board of
                           Directors, to issue to Strohl Common Stock of the
                           Company in consideration of such services or
                           contributions of property as may be deemed
                           appropriate, and at a value determined by the Board
                           of Directors in good faith and in compliance with
                           applicable law. Any such issuance of stock may, at
                           the request of Strohl, and subject to the approval of
                           the Company which may not be unreasonably withheld,
                           be issued by the Company to such party or entity,
                           including without limitation, an irrevocable trust or
                           similar entity, as Strohl may at the time of issuance
                           direct.

                  (e)      DISABILITY COMPENSATION:

                           (1)  If Strohl becomes disabled at any time, and for
                                any number of times, due to any cause so that he
                                is physically unable to perform his ordinary
                                duties and responsibilities under this
                                agreement, then Strohl shall be entitled to
                                receive, in lieu of salary, an amount equal to
                                his salary, payable at the same time and in the
                                same manner as Strohl's salary is paid, provided
                                however, that this benefit shall be limited to


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                                    not more than a total of twelve (12) months
                                    during the term of the agreement.

                           (2)  Strohl's entitlement to disability income
                                pursuant to this subparagraph shall begin and
                                end as determined by a certificate issued by a
                                qualified M.D. or D.O. licensed by the State of
                                California. The certificate shall state in
                                substance that, Strohl was determined to be
                                disabled and unable to perform the ordinary and
                                usual duties as Senior Vice President of Sales
                                and Marketing of Pathways, beginning [DATE] ,
                                and Strohl's disability continues as of this
                                [DATE] . Such a certificate shall be submitted
                                every three (3) months beginning with the date
                                of disability and continuing thereafter until
                                Strohl's disability ends and he is able to
                                return to work full time or his disability
                                compensation benefit has been fully used,
                                whichever occurs first.

         5. EXPENSE REIMBURSEMENT:

         During the employment term, the Company shall reimburse Strohl for
reasonable out-of-pocket expenses incurred in connection with the Company's
business, including travel expenses, food, and lodging when away from home,
subject to such policies as the Company may from time to time reasonably
establish for its employees.

         6. LIMITATION ON OUTSIDE ACTIVITIES:

         During his employment, Strohl shall devote his full occupational time,
energies, abilities, knowledge and experience to the performance of his duties
under this agreement and shall not render to others services of any kind for
compensation or engage in any other business activity without the Company's
prior written consent. Strohl shall not, directly or indirectly, whether as a
partner, employee, creditor, shareholder or otherwise, promote, participate or
engage in any business activity competitive with the Company or its
subsidiaries, affiliates, co-venturers, customers or assigns. Strohl shall not
take any action to establish, form, assist or become employed by any such
competing business on termination of Strohl's employment. Strohl's breach of any
of the provisions of this paragraph shall give the Company the right, in
addition to all other remedies the Company may have, to terminate the employment
and to cancel and/or terminate any and all compensation and benefits to which
Strohl might otherwise be entitled under this agreement.

         7. TERMINATION OF EMPLOYMENT:

         The employment created by this agreement may be terminated during the
employment term in accordance with the following provisions of this paragraph:

                  (a) TERMINATION WITHOUT CAUSE BY THE COMPANY: The employment
         may be terminated without cause in the sole and absolute discretion of
         the Company upon written notice by the Company to Strohl; provided,
         however, that if this agreement is terminated


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         pursuant to this subparagraph, Strohl shall receive from Company all
         salary and benefits provided under this agreement for six (6) months
         after the effective date of the termination. Such salary and benefits
         shall constitute the complete and exclusive obligation of the Company
         for termination of the employment and for any and all claims of Strohl
         arising out of or in connection with Strohl's employment or the
         termination thereof.

                  (b) TERMINATION WITHOUT CAUSE BY STROHL: The employment may be
         terminated without cause in the sole and absolute discretion of Strohl
         upon six (6) months' written notice by Strohl to the Company, provided,
         however, that if this agreement is terminated pursuant to this
         subparagraph, Strohl shall forfeit any unexercised, vested stock
         options under this agreement.

                  (c) TERMINATION FOR CAUSE BY THE COMPANY: The Company may
         terminate the employment at any time upon written notice to Strohl if
         the Company ceases a substantial portion of its business operation, in
         the event of the sale or change of ownership of the Company or a
         substantial portion of its assets, or if, in the sole and absolute
         determination of the Company:

                  (1)      Its business circumstances change so materially that
                           it is impracticable for the Company to continue using
                           Strohl's employment services; or Strohl's continued
                           employment would not confer to the Company the
                           substantial benefit intended to be gained by the
                           employment; or

                  (2)      Strohl breaches his duty of loyalty to the Company or
                           any material term, promise, covenant, condition,
                           obligation, undertaking or commitment set out in this
                           agreement or the Company's operational policies or
                           procedures, personnel policies or procedures or work
                           rules; commits any material act of dishonesty or
                           illegality; commits any act or omission creating an
                           unreasonable risk of civil or criminal legal action
                           against the Company; discloses any trade secret or
                           confidential or proprietary information of the
                           Company, its subsidiaries, affiliates, co-venturers,
                           customers or assigns; is guilty of carelessness,
                           misconduct, neglect of duty or unsatisfactory work
                           performance; or acts in any way that significantly
                           impedes or creates a risk of significant detriment to
                           the Company's operations, profits, reputation or
                           other business interests.

         Such termination shall be effective immediately upon written notice of
termination.

                  (d) TERMINATION FOR CAUSE BY STROHL: Strohl may terminate the
         employment at any time upon written notice to Company, if, in the sole
         and absolute determination of Strohl, the Company breaches any material
         term, promise, covenant, condition, obligation, undertaking or
         commitment set out in this agreement; commits any material act of
         dishonesty or illegality; commits any act or omission creating an
         unreasonable risk of civil or criminal legal action against Strohl;
         improperly discloses any personal or


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         private information of Strohl protected by any Constitutional or
         statutory right to privacy; acts in a manner constituting constructive
         discharge of Strohl; or the Company's actions or business circumstances
         or Strohl's personal or family circumstances make it impossible or
         impracticable for Strohl to continue performing employment services to
         the Company. Such termination shall be effective immediately upon
         written notice of termination.

                  (e) TERMINATION IN THE EVENT OF DISABILITY: If Strohl is
         unable, due to mental or physical illness or injury, to substantially
         perform his duties under this agreement in a satisfactory manner for a
         period of twelve (12) months, the employment shall terminate at the end
         of such period.

         8. CONFIDENTIALITY, PROPERTY RIGHTS AND NO SOLICITATION:

                  (a) CONFIDENTIAL INFORMATION: In the course of his employment
         by the Company, Strohl will have access to trade secrets and
         confidential and proprietary information of the Company, its
         subsidiaries, affiliates, co-venturers and customers, including, but
         not limited to, personnel, products (developed and under development),
         proposals, services, operations, procedures, customers, customer lists,
         customer needs, customer contacts, customer relations, customer data
         and information, marketing areas, marketing proposals, marketing
         methods and plans, business development plans and techniques, business
         methods and plans, sales methods and plans, sales figures, sales
         projections, price lists, pricing formulae and information, invention,
         discoveries, formulae, patents, trademarks, copyrights, films, scripts,
         ideas, creations, concepts, theories, technologies, technology
         applications, data, product research, prototypes, models, designs,
         system design documents, specifications and requirements, schematics,
         software, codes, program components and documentation, processes,
         techniques, tools, devices, know-how, estimates, accounting records,
         and accounting procedures (collectively referred to as "Confidential
         Information"). Except as required in the course of his employment
         Company, Strohl will not, without Company's prior consent, either
         during his employment by Company or after termination of the
         employment, directly or indirectly disclose to any third person any
         Confidential Information. Scold acknowledges and agrees that all such
         Confidential Information, regardless of who discovered, created or
         developed it, is the property of the Company, solely and exclusively,
         and is valuable proprietary information of the Company. Upon
         termination of the employment, whether with or without cause, Strohl
         shall immediately return and deliver to the Company.

                  (b) NO SOLICITATION OF EMPLOYEES: Strohl agrees that, during
         his employment and for two (2) years thereafter, he will not solicit
         any of the Company's employees for a competing business and will not
         induce or attempt to induce any of the Company's employees to leave
         their employment with the Company.

                  (c) INTELLECTUAL PROPERTY RIGHT: All rights, title and
         interest of every kind and nature whatsoever in and to any intellectual
         property, including, but not limited to, any inventions, patents,
         trademarks, copyrights, films, scripts, ideas, creations, concepts,
         theories, technologies, technology applications, products (developed
         and under


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         development), product research, prototypes and model, whether or not
         invented, created, written, developed, furnished, produced or disclosed
         by Strohl in the course of rendering his services to the Company under
         this Agreement shall, as between the parties hereto, be and remain the
         sole and exclusive property of the Company for any and all purposes and
         uses whatsoever, and Strohl shall have no right, title or interest of
         any kind or nature therein or thereto, or in and to any results and
         proceeds therefrom.

                  (d) RETURN OF ALL OF THE COMPANY'S PROPERTY. Whenever
         requested by the Company during the employment, and without request
         upon termination of the employment, whether termination is with or
         without cause, Strohl shall immediately return and deliver to the
         Company all of the Company's property, including all items used by
         Strohl in rendering services hereunder and all originals and copies of
         the Company's documents and data, including, but not limited to, all
         Confidential Information.

                  (e) PROTECTION OF OTHER COMPANIES' TRADE SECRETS AND
         CONFIDENTIAL INFORMATION: Strohl understands that state and federal
         laws provide severe penalties for misappropriation and unauthorized
         disclosure of trade secrets and confidential, proprietary business
         information belonging to Employee's previous employers or to any other
         company. Strohl agrees and warrants that, in connection with his/her
         employment by Company, he/she will not misappropriate, use or disclose
         any trade secret or confidential, proprietary information belonging to
         any previous employer or any other company. Strohl agrees and warrants
         than if he/she has any question or uncertainty about whether particular
         information might be a trade secret or confidential, propriety business
         information of a previous employer or another company, Strohl will
         immediately contact Company's General Counsel.

         9. NON-COMPETITION AFTER TERMINATION OF EMPLOYMENT:

         Strohl and the Company recognize and acknowledge that in his
employment, he will become familiar with all of the Company's sales methods and
plans, marketing, marketing and development, technologies, applications of
technologies, products (developed and under development), product research,
business methods and plans, data, processes, techniques, inventions,
discoveries, formulae, patterns, devices, know-how, services, products, and
other customer information (collectively referred to as "Confidential
Information"), in all of the geographic areas throughout the world in which the
Company already has made marketing efforts and/or sales of products and
services, and he will become knowledgeable about present and future marketing
proposals and plans for those products and services. Strohl agrees, as part of
the consideration for this Employment Agreement, that Strohl will not engage,
directly or indirectly, nor solicit employees of the Company to engage in the
development, distribution, manufacture or sale of any products or services which
compete with the products or services provided by the Company or its related
companies, for a period of two (2) years. The parties agree that the phrase
engage, directly or indirectly, nor solicit employees of the Company to engage
in the development distribution, manufacture or sale of any products or services
which compete with the products or services provided by the Company or its
related companies" shall include any situation or circumstance in which Strohl
shall be owner, partner, officer, director or shareholder


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of a corporation, or an agent, employee or consultant of any business entity
engaged, or about to become engaged, in competition with the Company.

         10. INJUNCTIVE RELIEF:

         Strohl acknowledges and agrees that any breach of the terms of
Paragraphs 8 or 9 above would irreparably injure the Company and that it would
be impossible to measure in money the resulting injury to the Company, and, in
any action to enforce this the terms of Paragraphs 8 or 9 or to enjoin any
breach of those paragraphs, Strohl waives any claim or defense that the Company
has an adequate remedy at law or that the Company would not be irreparably
injured by breach of the terms of Paragraphs 8 or 9, and Strohl acknowledges and
agrees that the Company will be entitled to temporary, preliminary and permanent
injunctive relief and restraining orders, without any delay whatsoever, in
connection with any breach, or threatened or impending breach, of any of the
terms of those paragraphs. In any action to enforce the Company's rights under
Paragraphs 8 through 10 of this agreement, the party prevailing in such action
shall be entitled to recover as damages reasonable attorneys' fees and all other
reasonable expenses incurred in the action and in any efforts prior to or during
the action to secure compliance with the terms of this agreement.

         11. ARBITRATION:

         Except for claims, disputes and causes of action arising out of or in
connection with Paragraphs 8 through 10 above, the Company and Strohl agree to
arbitrate any and all disputes and claims, including discrimination claims,
arising out of or in connection with the employment or the termination thereof,
if the amount in controversy is more than $5,000.00. This arbitration agreement
applies to all disputes between the parties and any and all claims by Strohl
against the Company and any officer, director, employee, agent or representative
of the Company, against any corporate parent or subsidiary of the Company,
and/or against any person or company affiliated with the employer (e.g., a
person or company involved in a joint venture, partnership or other similar
business relationship with the employer or one having an owner, partner or
parent or subsidiary corporation in common with the employer). The arbitration
award shall be final and binding on all parties to the arbitration proceeding.
The arbitration shall be conducted in Santa Rosa, California, pursuant to the
California Arbitration Act and the terms of this agreement. Arbitration may not
be initiated after expiration of any statute of limitation for the commencement
of any civil or administration proceeding on the claim or dispute. Arbitration
shall be initiated by written notice by one party to the other, specifying the
nature of each claim or dispute at issue and the amount and manner of
calculation of each item of damages. The parties shall each appoint one
arbitrator, and the parties' arbitrators shall together select a third neutral
arbitrator. If the three arbitrators determine that the claims or disputes
specified in the notice collectively involve an amount in controversy more than
$5,000.00, they shall hear and determine the dispute(s) or claim(s) according to
applicable laws, this arbitration agreement and the Company's work rules and
policies in effect at the time of the events which gave rise to the arbitration.
The three arbitrators shall issue a written decision determining each dispute,
claim and item of damages submitted to the arbitrators. Determination of each
dispute, claim and item of damages shall require the concurrence of at least two
arbitrators, but it is not necessary that the


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same two arbitrators concur on every dispute, claim or item of damages. THE
ARBITRATION DECISION SHALL ATTEST THAT THE REQUISITE CONCURRENCE EXISTED AS TO
EACH DISPUTE, CLAIM AND ITEM OF DAMAGES. THE COMPANY AND STROHL UNDERSTAND AND
EXPRESSLY AGREE THAT, BY ENTERING INTO THIS ARBITRATION AGREEMENT, THEY ARE
GIVING UP THE RIGHT TO BRING IN ANY COURT ANY CLAIM, CAUSE OF ACTION OR DISPUTE
ARISING OUT OF OR IN CONNECTION WITH THE EMPLOYMENT OR THE TERMINATION THEREOF,
INCLUDING THE RIGHT TO A JURY TRIAL. The arbitration award may be confirmed by
any court having jurisdiction of the matter, and judgment may be entered on the
confirmed award. Charges and expenses of the neutral arbitrator shall be borne
by the parties equally, and the parties shall deposit their respective shares of
the neutral arbitrator's estimated charges prior to the arbitration hearing. The
parties shall each bear their own costs, expenses and attorneys' fees in
connection with the arbitration, unless a statute or contract applicable to the
claim or dispute expressly provides for recovery of attorneys' fees by the
prevailing party.

         12. INCORPORATION AND INTEGRATION:

         Strohl shall comply with and enforce all of the Company's operational
policies and procedures, personnel policies and procedures and work rules, as
they may be promulgated and announced torn time to tine. Except for such
operational policies and procedures, personnel policies and procedures and work
rules, this written agreement contains the entire agreement between the parties
and supersedes all prior oral, written and/or implied agreements, promises,
covenants, obligations, undertakings, commitments, representations and
understandings by or between the parties, including all prior employment
agreements, whether or not fully performed by Strohl before the date of this
agreement. The Company and Strohl acknowledge and agree that there are no terms,
conditions, covenants, obligations or promises, express or implied, applicable
to the employment except those set out in this agreement. There shall be no
amendment, modification, change or enlargement of this agreement except by a
writing signed by the party to be charged with performance of the amendment,
modification, change or enlargement. In the event of any conflict or difference
between this agreement and Company's current or future operational policies and
procedures, personnel policies and procedures and work rules, the provisions of
this agreement shall control.

         13. SURVIVAL, GOVERNING LAW, VENUE AND SEVERABILITY:

         The representations, warranties, covenants, promises and restrictions
set out in this agreement shall operate continuously and shall survive
termination of the employment created by the agreement. The agreement shall
inure to the benefit of and be binding upon Strohl, his heirs, estate,
executors, administrators and all others claiming through or on behalf of
Strohl, and upon Company, its subsidiaries, affiliates, successors and assigns.
The agreement shall be construed and governed in accordance with the laws of the
State of California. All actions, arbitrations and proceedings arising from or
in connection with the agreement or the employment it creates shall be commenced
and maintained in Sonoma County, State of California. If any term, covenant,
condition, clause or provision of this agreement is held to be invalid or
unenforceable, then such clause or provision shall be severed herefrom, and such
invalidity or unenforceability shall not affect any other provision of this
agreement, the balance of which shall remain in full force and effect; provided,
however, that if any such term, covenant, condition, clause or provision may be


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modified so as to be valid or enforceable as a matter of law, then such term,
covenant, condition, clause or provision shall be deemed modified so as to be
enforceable to the maximum extent permitted by law.

         14. NOTICES:

         Any notices to be given hereunder by any party to another party shall
be in writing and delivered in person or mailed registered or certified mail,
postage prepaid with return receipt requested.


                                         The Pathways Group, Inc.


                                         By
------------------------------------       -------------------------------------
           Monte Strohl                              Carey F. Daly II
                                                     President & CEO


                                         By
                                           -------------------------------------
                                               Monte Strohl, Director acting
                                            authority of the Board of Directors


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