**Exhibit 31**

 

**CERTIFICATIONS**

 

I, Jonathan R. Read, certify that:

 

1.  I have reviewed this interim report of Ecotality,Inc.;

 

2.  Based on my knowledge, this report does not containany untrue statement of a material fact or omit to state a material fact necessaryto make the statements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period covered by thisreport;

 

3.  Based on my knowledge, the financial statements, andother financial information included in this report, fairly present in allmaterial respects the financial condition, results of operations and cash flowsof the small business issuer as of, and for, the periods presented in thisreport;

 

4.  The small business issuer’s other certifyingofficer(s) and I are responsible for establishing and maintaining disclosurecontrols and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) and internal control over financial reporting (as defined inExchange Act Rules 13a-15(f) and 15d-15(f)) for the small business issuer andhave:

 

a.  Designed such disclosure controls and procedures, orcaused such disclosure controls and procedures to be designed under oursupervision, to ensure that material information relating to the small businessissuer, including its consolidated subsidiaries, is made known to us by otherswithin those entities, particularly during the period in which this report isbeing prepared;

 

b.  Designed such internal control over financialreporting, or caused such internal control over financial reporting to bedesigned under our supervision, to provide reasonable assurance regarding thereliability offinancial reporting and the preparation of financial statementsfor external purposes in accordance with generally accepted accountingprinciples;

 

c.  Evaluated the effectiveness of the small businessissuer’s disclosure controls and procedures and presented in this report ourconclusions about the effectiveness of the disclosure controls and procedures,as of the end of the period covered by this report based on such evaluation;and

 

d.  Disclosed in this report any change in the small business issuer’sinternal control over financial reporting that occurred during the smallbusiness issuer’s most recent fiscal quarter (the small business issuer’sfourth fiscal quarter in the case of an annual report) that has materiallyaffected, or is reasonably likely to materially affect, the small businessissuer’s internal control over financial reporting; and

 

5.  The small business issuer’s other certifyingofficer(s) and I have disclosed, based on our most recent evaluation ofinternal control over financial reporting, to the small business issuer’sauditors and the audit committee of the small business issuer’s board ofdirectors (or persons performing the equivalent functions):

 

a.  All significant deficiencies and material weaknessesin the design or operation of internal control over financial reporting whichare reasonably likely to adversely affect the small business issuer’s ability torecord, process, summarize and report financial information; and

 

b.  Any fraud, whether or not material, that involves management orother employees who have a significant role in the small business issuer’sinternal control over financial reporting.

 
| Date:  | November 14, 2007                     |
|--------|---------------------------------------|
|   |                                  |
|   | /s/ Jonathan R. Read                  |
|   | President and Chief Executive Officer |

 

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**CERTIFICATIONS**

 

I, Barry S. Baer, certify that:

 

1.  I have reviewed this a interim report of Ecotality,Inc.;

 

2.  Based on my knowledge, this report does not containany untrue statement of a material fact or omit to state amaterial factnecessary to make the statements made, in light of the circumstances underwhich such statementswere made, not misleading with respect to the periodcovered by this report;

 

3.  Based on my knowledge, the financial statements, andother financial information included in this report, fairlypresent in allmaterial respects the financial condition, results of operations and cash flowsof the small businessissuer as of, and for, the periods presented in thisreport;

 

4.  The small business issuer’s other certifyingofficer(s) and I are responsible for establishing andmaintaining disclosurecontrols and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) andinternal control over financial reporting (as defined in ExchangeAct Rules 13a-15(f) and 15d-15(f)) for thesmall business issuer and have:

 

a.  Designed such disclosure controls and procedures, orcaused such disclosure controls and procedures to bedesigned under oursupervision, to ensure that material information relating to the small businessissuer,including its consolidated subsidiaries, is made known to us by otherswithin those entities, particularlyduring the period in which this report isbeing prepared;

 

b.  Designed such internal control over financialreporting, or caused such internal control over financialreporting to bedesigned under our supervision, to provide reasonable assurance regarding thereliability offinancial reporting and the preparation of financial statementsfor external purposes in accordance withgenerally accepted accountingprinciples;

 

c.  Evaluated the effectiveness of the small businessissuer’s disclosure controls and procedures andpresented in this report ourconclusions about the effectiveness of the disclosure controls and procedures,asof the end of the period covered by this report based on such evaluation; and

 

d.  Disclosed in this report any change in the smallbusiness issuer’s internal control over financialreporting that occurred duringthe small business issuer’s most recent fiscal quarter (the smallbusinessissuer’s fourth fiscal quarter in the case of an annual report) that hasmaterially affected, oris reasonably likely to materially affect, the smallbusiness issuer’s internal control over financialreporting; and

 

5.  The small business issuer’s other certifyingofficer(s) and I have disclosed, based on our most recentevaluation of internalcontrol over financial reporting, to the small business issuer’s auditors andthe auditcommittee of the small business issuer’s board of directors (orpersons performing the equivalentfunctions):

 

a.  All significant deficiencies and material weaknessesin the design or operation of internal control overfinancial reporting whichare reasonably likely to adversely affect the small business issuer’s abilitytorecord, process, summarize and report financial information; and

 

b.  Any fraud, whether or not material, that involvesmanagement or other employees who have a significantrole in the small businessissuer’s internal control over financial reporting.

 
| Date:  | November 14, 2007       |
|--------|-------------------------|
|   |                    |
|   | /s/ Barry S. Baer       |
|   | Chief Financial Officer |

 

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