# Patent

## Title
Apparatus and method for baggage check and promotional advertisement

## Abstract

A luggage tag for identifying luggage and providing promotional material includes a substrate comprising an elongated portion for forming a loop with which to attach the tag to a piece of luggage; a first scratch surface portion on the substrate which is removable to reveal a first printed indicator; and a second scratch surface portion on the substrate which is removable to reveal a second printed indicator, wherein, if the first and second printed indicators match, the tag is a prize winner. The substrate has a detachable portion, the second scratch surface being disposed on the detachable portion of the substrate. The elongate portion for forming the loop and the first scratch surface are disposed on a main portion of the substrate which remains as the luggage tag after the detachable portion is detached.

## Background
RELATED APPLICATIONS
The present application is a continuation of and claims priority under 35 U.S.C. §120 from previous U.S. patent application Ser. No. 12/069,183, filed Feb. 6, 2008 and entitled “Apparatus and Method for baggage check and promotional advertisement,” which previous application claimed the priority under 35 U.S.C. §119(e) of U.S. Provisional Patent Application No. 60/899,775, entitled “Apparatus and Method for a Baggage Check and Promotional Advertisement,” filed Feb. 6, 2007, and to U.S. Provisional Application, entitled “Apparatus and Method for Baggage Check and Promotional Advertisement,” filed Nov. 2, 2007, Ser. No. 61/001,776. The previous applications are hereby incorporated by reference in their respective entireties.


TECHNICAL FIELD
The present disclosure relates to a luggage identification tag and system for promotional advertising for use by hotels, casinos and the like.
BACKGROUND
Hotels, casinos and the like go to various efforts to promote shows or restaurants or other forms of entertainment owned, produced or operated by the hotels or casinos or in partnership with other hotels or casinos or related organizations. Oftentimes, substantial amounts of money are expended toward these efforts with the ultimate goal being to coax or encourage consumers to a particular destination either within or nearby the hotel or casino. The present specification provides a means to accomplish this objective simply and inexpensively.
SUMMARY
A luggage tag and method for promotional advertisement are disclosed. The luggage tag includes a substrate having first and second sides, and information printed thereon for identification of luggage and promotional advertisement.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 depicts a first side of an embodiment of a luggage tag system having luggage ownership identifying information or space therefore and scratch-surface panels for promotional advertising;
FIG. 2 depicts a second side of an embodiment of a luggage tag system having further luggage ownership identifying information printed thereon;
FIG. 3 depicts a first side of a further embodiment of a luggage tag system having a scratch surface;
FIG. 4 depicts a second side of the embodiment disclosed in FIG. 3 having a portion for providing luggage ownership information thereon;
FIG. 5 depicts a cross sectional view of the two layer flexible vinyl substrate used in making the embodiment illustrated in FIGS. 3 and 4;
FIG. 6 depicts a further cross sectional view of the two layer flexible vinyl substrate used in making the embodiment illustrated in FIGS. 3 and 4 with the inclusion of kiss-cuts and scratch layer;
FIG. 7 depicts a cross sectional view of an apparatus for preparing one embodiment of the luggage tags from pre-prepared stock; and
FIG. 8 depicts a perspective view of the embodiment disclosed in FIGS. 3 and 4 shown attached to a luggage case.



DETAILED DESCRIPTION
This specification concerns apparatus and methods for use by hotels, casinos and the like to identify ownership of luggage and to provide promotional advertisement. Referring, for example, to FIGS. 1 and 2, a luggage tag 10 is illustrated. The luggage tag 10 includes a generally flat substrate 12 having a first surface 20 and a second surface 30. Generally speaking, the first surface 20 comprises a front side of the flat substrate 12 while the second surface 30 comprises a back or opposite side of the flat substrate 12. The flat substrate 12 of the luggage tag 10 can be constructed using any suitable material, such as, for example, plastic, paper, vinyl or cardboard, or a combination thereof.
Referring particularly to FIG. 1, the first surface 20 includes a first portion 22 for printing ownership identifying information. The ownership identifying information includes generally the owner's name, the number of pieces of luggage and any additional information that is helpful in tracking or delivering the luggage—e.g., the room number of the owner while a guest at a hotel or casino. An identification serial number 23 and, if desired, a corresponding variable barcode 24, is printed on the luggage tag for further identifying purposes.
The first surface 20 further includes a second portion 26 that is removably connected to the first portion 22 through a perforated segment 27 allowing the first section 22 and second section 26 to be separated. A first scratch surface 40 is provided on the first portion 22 and a second scratch surface 42 is provided on the second portion 26. The first 40 and second 42 scratch surfaces cover printed information concerning a promotional advertisement, and serve to keep the information hidden prior to the scratch surfaces being scratched away by a user's fingernail or coin or the like. Referring to FIG. 2, the second surface 30 includes one or more identifying labels 32. The identifying labels 32 are preferably kiss-cut and removably attached to the second surface 30.
In one embodiment, a method for identifying ownership of luggage and providing a promotional advertisement is disclosed, Specifically, upon arrival by a guest at a hotel or casino, a luggage tag 10 is obtained by a hotel or casino employee. Information concerning the name of the guest and the number of pieces of luggage is noted on the first portion 22 of the luggage tag 10, along with the room number or cell phone number or other pertinent identifying information. Luggage identifying labels 32 are then detached from the second surface 30 of the luggage tag 10 and removeably attached to the individual pieces of luggage, which are thereafter transported to the guest's room by a bellhop or other hotel or casino employee. The second portion 26 of the luggage tag is then separated from the first portion 22 by tearing along the perforated segment 27. The second portion 26 is provided to the guest and the first portion 22 is provided to the bellhop.
Following arrival and check-in of luggage, the guest may proceed to his or her room or where they might otherwise desire. At the same time or thereafter, the luggage is transported to the guest's room and the first portion 22 of the luggage tag 10 is left with the delivered luggage or at a suitable location where the guest may locate the first portion 22. The guest may then scratch away the first 40 and second 42 scratch-surface portions, thereby revealing or exposing first 50 and second 52 printed promotional materials previously blocked from view by the scratch-surfaces. In an embodiment, if both the first 50 and second 52 printed promotional materials match, then the guest wins whatever is being advertised by the first 50 and second 52 printed promotional material—e.g., a ticket or tickets to a show or dinner at a restaurant.
Referring now to FIGS. 3 and 4, a further embodiment is disclosed. Specifically, a luggage tag 50 includes a substrate 53 having a first surface 52 and a second surface 54. Generally speaking, the first surface 52 comprises a front side of the substrate 53 while the second surface 54 comprises a back or opposite side of the substrate 53. The substrate 53 of the luggage tag 50 can be constructed using any suitable material, such as, for example, plastic, paper, vinyl or cardboard, or a combination thereof.
Referring particularly to FIG. 3, the first surface 52 includes a first portion 56 and a second portion 60. The first portion 56 and the second portion 60 are separable by a perforated segment 62. The first portion 56 of the first surface 52 includes space for one or more identifying labels 58. Each identifying label 58 preferably includes a unique identifying serial number 57 (e.g., “10007” as illustrated) and, if desired, a corresponding barcode (not illustrated) for identifying purposes. Alternatively, each identifying label may include simply a bar code. The identifying labels 58 are preferably kiss-cut and removably attached to the first surface 52. The unique identifying serial number 57 is, preferably, also printed elsewhere on the first surface 52 at a location—e.g., location “61”—where it does not interfere with the identifying labels 58. The first portion 56 also includes space for a scratch surface 64. The scratch surface 64 covers information printed underneath thereof on the first surface 56 concerning a promotional advertisement or solicitation, and serves to keep the information hidden prior to the scratch surface being scratched away by a user's fingernail or coin or the like.
Referring to FIG. 4, the second surface 54 includes a first portion 66 and a second portion 67. The first portion 66 and the second portion 67 are separable by a perforated segment, preferably the same perforated segment 62 referred to above. The first portion 66 of the second surface 54 includes space for printing various identifying information including, for example, ownership identifying information 80. The ownership identifying information 80 includes generally the owner's name, the number of pieces of luggage and any additional information that is helpful in tracking or delivering the luggage—e.g., the room number of the owner while a guest at a hotel or casino. The ownership identifying information 80 is printed at a suitable location—e.g., location “69”—on the first portion 66 of the second surface 54. The first portion 66 of the second surface 54 further includes space for printing additional information—e.g., a disclaimer—relating to the promotional advertisement appearing under the scratch surface 64 located on the second portion 60 of the first surface 52 of the luggage tag 50. The same additional information may, if desired, be printed on the second portion 67 of the second surface 54. The unique identifying serial number 57 and, if desired, a corresponding barcode 72, is also be printed on the second portion 67 of the second surface 54 for further identifying purposes. Preferably, the first portion 66 and the second portion 67 of the second surface 54 are separable using the perforated segment 62—i.e., the same perforated segment used to separate the first portion 56 and the second portion 60 of the first surface 52.
Referring now to FIGS. 5 and 6, further details of an embodiment similar to that just discussed are disclosed. Referring to FIG. 5, for example, the flat substrate 53 is constructed from a substrate stock having, in cross section, a first layer 91 and a second layer 92. The first layer 91 includes a vinyl sheet having an adhesive underside 94 and a topside 95 suitable for lithographic printing. The second layer 92 includes a vinyl sheet having an adhesive receiving underside 96 and a topside 97 suitable for lithographic printing. Referring also to FIGS. 3 and 4, the first surface 52 of the flat substrate 53 corresponds to the topside 95 of the first layer 91 and the second surface 54 of the flat substrate 53 corresponds to the topside 97 of the second layer 92. A suitable dual-layer flexible vinyl substrate as described herein and above may be purchased from Fasson®. The substrate may be purchased on either rolls or sheets suitable for use with lithographic processing techniques.
Referring now to FIGS. 5 and 6 and to FIGS. 3 and 4 where appropriate, the first layer 91 includes the first portion 56 and the second portion 60 of the first surface 52. The topside 95 of the first layer 91 includes a suitable space at the first portion 56—e.g., location “61”—for printing the unique identifying serial number 57 (e.g., “10007” as illustrated). The first layer 91 further includes one or more identifying labels 58, The identifying labels 58 each include the unique identifying serial number 57 or bar code (not illustrated) printed on the topside 95. The identifying labels 58 are preferably sectioned by kiss-cuts 90 extending through the first layer 91 and removably attached to the second layer 92 by the adhesive underside 94 of the first layer 91. The first portion 56 and the second portion 60 of the first layer 91 are separable through the perforation segment 62. The scratch surface 64 is provided on the topside 95 of the first layer 91 at a suitable space at the second portion 60. The unique identifying serial number 57 is, preferably, also printed on the on the topside 95 of the first layer 91 at the second portion 60 in an area not obscured by the scratch surface 64. In one embodiment, the scratch surface 64 comprises a grey ultraviolet layer that may be applied using standard techniques know to those having skill in the art. In a further embodiment, the scratch surface 64 comprises a grey ultraviolet layer 64A applied on top of a previously applied clear ultraviolet layer 64B. The clear ultraviolet layer 64B serves to protect the promotional advertisement, solicitation or other printed information from being scratched away during the process of removing the scratch surface 64 by a user's fingernail or coin or the like.
Referring still to FIGS. 3-6, the second layer 92 includes the first portion 66 and the second portion 67 of the second surface 54. The topside 97 of the second layer 92 includes a suitable space at the first portion 66—e.g., location “69”—for printing the ownership identifying information 80 and the disclaimer relating to the promotional advertisement appearing under the scratch surface 64. The first portion 66 and the second portion 67 of the second layer 92 are separable through the perforation segment 62. The topside 97 of the second layer 92 at the second portion 67 includes space for printing additional information—e.g., the disclaimer referred to above—and, in addition, the unique identifying serial number 57. If desired, a barcode 72 corresponding to the unique identifying serial number 57 is also printed on the topside 97 of the second layer 92 at the second portion 67 for identifying purposes. The second layer 92 further includes first 82 and second 83 removable portions that are defined and sectioned by first 84, second 85 and third 86 kiss-cut segments extending through the layer. The first 82 and second 83 removable portions are removed from the second layer 92 thereby exposing corresponding portions of the adhesive underside 94 of the first layer 91 that can be secured to one another so as to form a loop securable about a luggage handle or the like.
Referring now to FIG. 7, one embodiment of a process for applying the scratch surface 64 and performing the kiss-cutting and additional cutting operations to a substrate is disclosed. Specifically, a continuous feed of flexible vinyl substrate 200 similar to the two-layer substrate described above is fed to a processing apparatus 201. The processing apparatus 201 comprises a clear ultraviolet coating applicator 202, a grey ultraviolet coating applicator 204, a kiss-cutting device 206 and a die cutting device 208. In one embodiment, the flexible vinyl substrate 200 has previously undergone lithographic processing and has imprinted thereon a series of luggage tags having one or more of the various segments of printed information described above applied to the topside 95 of the first layer 91 and the topside 97 of the second layer 92. The substrate 200 then passes through the clear ultraviolet coating applicator 202 where a clear ultraviolet coating 64B is applied to a suitable space of the second portion 60 as described and illustrated above—see, e.g., FIGS. 3 and 6. Following application of the clear ultraviolet layer 64B, the substrate 200 then passes through the grey ultraviolet coating applicator 204 where a grey ultraviolet coating 64A is applied to the suitable space of the second portion 60 as described and illustrated above. In an alternative embodiment, only one applicator is employed to apply only the grey ultraviolet coating.
Following application of the grey ultraviolet coating or both the clear and grey ultraviolet coatings, the substrate 200 then passes through the kiss-cutting device 206, where both layers of the substrate 200 are kiss-cut in the positions indicated in, for example, FIG. 6, including the perforated segment 62. The kiss-cutting operation leaves the substrate 200 and the layers 91, 92 comprising the substrate still intact. At this point, the kiss-cut substrate 207 passes through a die-cutting device 208. The die-cutting device 208 is configured to cut through both layers 91, 92 of the substrate 200 in a pattern that yields the final luggage tag 50 product, as illustrated, for example, in FIGS. 3 and 4. As the substrate passes through the die-cutting apparatus 208 and is die-cut, the cut luggage tags 50 are collectably received in a manner known by those having skill in the art—e.g., in a stack 211 adjacent the die-cutting device 208. The remainder of the substrate 200 is then passed to a collecting device—e.g., a roll (not illustrated)—where the remainder is collected for disposal.
Those having skill in the art will appreciate that the above described process may occur in “single row-series,” where a single row of luggage tags 50 is imprinted on the substrate 200 and processed with the ultraviolet layer(s), kiss-cut and then die-cut, or in “parallel row-series,” where parallel rows of luggage tags 50 are imprinted on the substrate 200 processed with the ultraviolet layer(s), kiss-cut and then die-cut.
In one embodiment of use, a method for identifying ownership of luggage and providing a promotional advertisement is disclosed. Referring, for example, to FIGS. 3, 4 and 8, upon arrival by a guest at a hotel or casino, a luggage tag 50 is obtained by a hotel or casino employee. Information concerning the name of the guest and the number of pieces of luggage is noted on the second portion 67 of the second surface 54 of the luggage tag 50, along with the room number or cell phone number or other pertinent identifying information of the guest or the identification number of the employee. The first 82 and second 83 removable portions are removed from the second layer 92 thereby exposing corresponding portions of the adhesive underside 94 of the first layer 91. Referring now to FIG. 7, the luggage tag 50 is then looped through a handle 101 or strap of a luggage piece 100 followed by the now exposed corresponding portions of the adhesive underside 94 being secured to one another, thereby forming a loop 102 preventing removal of the luggage tag 50 from the luggage piece 100. Luggage identifying labels 58 are then detached from the first layer 91 of the luggage tag 50 and secured using the adhesive underside 94 to the handles or other suitable locations of any other individual pieces of luggage. Each piece of luggage is thus uniquely identified for transport to the guest's room by a bellhop or other hotel or casino employee.
Following the securing of the luggage tag 50 and labels 58 to the guest's luggage pieces, the luggage tag 50 is separated into a first tag portion 105 and a second tag portion 106 by tearing the perforation segment 62 that extends through both the first 91 and second 92 layers of the luggage tag 50. The first tag portion 105 remains secured to the luggage piece 100 while the second tag portion 106 is handed to the owner of the luggage piece 100. The owner may then, at his or her convenience, remove the scratch surface 64, thereby revealing a prize—e.g., a ticket or tickets to a show or dinner at a restaurant—or other promotional item.
While certain embodiments and details have been included herein for purposes of illustrating the invention, it will be apparent to those skilled in the art that various changes in the methods and apparatuses disclosed herein may be made without departing from the scope of the invention, which is defined in the appended claims.

## Claims

1. A luggage tag for identifying luggage and providing promotional material, comprising:
a substrate comprising an elongated portion for forming a loop with which to attach said tag to a piece of luggage;
a first scratch surface portion on said substrate which is removable to reveal a first printed indicator;
a second scratch surface portion on said substrate which is removable to reveal a second printed indicator, wherein, if said first and second printed indicators match, said tag is a prize winner;
wherein said substrate comprises a detachable portion, said second scratch surface being disposed on said detachable portion of said substrate,
said elongate portion for forming said loop and said first scratch surface being disposed on a main portion of said substrate which remains as said luggage tag after said detachable portion is detached.

2. The luggage tag of claim 1, further comprising a number of selectively removable identifying labels disposed on said substrate which, when detached from the luggage tag, are secured to individual pieces of luggage by an adhesive underside.

3. The luggage tag of claim 1, wherein said tag further comprises an adhesive portion at a distal end of said elongated portion for securing said distal end of said elongated portion of a main portion of said substrate to form said loop.

4. The luggage tag of claim 3, further comprising a second adhesive portion on said main portion of said substrate to which said first adhesive portion is secured to form said loop.

5. The luggage tag of claim 1, wherein at least one of said printed indicators comprises promotional material.

6. The luggage tag of claim 1, wherein said detachable portion is attached to a main portion of said tag by a perforated segment.

7. The luggage tag of claim 1, wherein at least one identifying label is disposed on both the detachable portion and a main portion of said tag, wherein the at least one identifying label on said detachable portion matches the at least one identifying label on said main portion of said tag.

8. The luggage tag of claim 7, wherein the identifying labels include identifying characteristics that are alphanumeric characters.

9. The luggage tag of claim 1, wherein said substrate comprises:
a first layer that includes a vinyl sheet; and
a first underside that includes an adhesive material;
wherein said first topside surface is suitable for lithographic printing.

10. A method, comprising:
providing a luggage tag for attachment to a piece of luggage, said luggage tag having an elongated portion for forming a loop;
providing a first scratch surface portion on said tag which is removable to reveal a first printed indicator;
providing a second scratch surface portion on said tag which is removable to reveal a second printed indicator; and
offering a prize to an owner of said luggage if said first and second printed indicators match;
wherein said tag comprises a detachable portion, said second scratch surface being disposed on said detachable portion of said tag,
said first scratch surface being disposed on a main portion of said tag which remains after said detachable portion is detached.

11. The method of claim 10, further comprising:
selectively removing a number of identifying labels disposed on said substrate, and
securing one or more of said identifying labels to individual pieces of luggage by an adhesive underside.

12. The method of claim 10, further comprising attaching said luggage tag to said piece of luggage with an adhesive portion at a distal end of said elongated portion for securing said distal end of said elongated portion of a main portion of said tag to form said loop.

13. The method of claim 12, further comprising attaching said adhesive portion to a second adhesive portion on said main portion of said substrate to form said loop.

14. The method of claim 10, wherein at least one of said printed indicators comprises promotional material for advertising.

15. The method of claim 10, further comprising detaching said detachable portion from said main portion of said tag using perforation.

16. The method of claim 10, wherein at least one identifying label is disposed on both the detachable portion and a main portion of said tag, wherein the at least one identifying label on said detachable portion matches the at least one identifying label on said main portion of said tag.

17. The method of claim 16, wherein the identifying labels include identifying characteristics that are alphanumeric characters.

18. The method of claim 10, wherein said tag comprises:
a first layer that includes a vinyl sheet; and
a first underside that includes an adhesive material;
wherein said first topside surface is suitable for lithographic printing.