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         EXHIBIT 24


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that AFFINITY GROUP HOLDING, INC., a
         Delaware corporation (the "Company"), and each of the undersigned
         directors of the Company, hereby constitutes and appoints Stephen
         Adams, Joe McAdams and Mark J. Boggess, and each of them (with full
         power to each of them to act alone), its/his true and lawful
         attorney-in-fact and agent, for it/him and on its/his behalf in its/his
         name, place and stead, in any and all capacities to sign, execute,
         affix its/his seal thereto and file the Company's Annual Report on Form
         10-K for the year ended December 31, 1999 under the Securities Exchange
         Act of 1934, as amended, including any amendment or amendments thereto,
         with all exhibits and any all documents required to be filed with
         respect thereto with any regulatory authority.

         There is hereby granted to said attorneys, and each of the, full power
         and authority to do and perform each and every act and thing, requisite
         and necessary to be done in respect of the foregoing as fully as it/he
         or itself/himself might or could do if personally present, thereby
         ratifying and confirming all that said attorneys-in-fact and agents, or
         any of them, may lawfully do or cause to be done by virtue hereof.

         This Power of Attorney may be executed in any number of counterparts,
         each of which shall be an original, but all of which taken together
         shall constitute one and the same instrument and any of the undersigned
         directors may execute this Power of Attorney by signing any such
         counterpart.

         IN WITNESS WHEREOF, AFFINITY GROUP HOLDING, INC. has caused this Power
         of Attorney to be executed in its name by its President and Chief
         Executive Officer as of the 15th day of March, 2000.

                                         AFFINITY GROUP HOLDING, INC.



                                         By:          /s/
                                            ------------------------------
                                              Joe B. McAdams, President
                                              and Chief Executive
                                              Officer



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     The undersigned directors of AFFINITY GROUP HOLDING, INC., a Delaware
     corporation, have hereunto set their hands as of the 15th day of March,
     2000.



                 /s/                                        /s/
     ------------------------------             ------------------------------
      Stephen Adams                              Thomas A. Donnelly

                 /s/                                        /s/
     ------------------------------             ------------------------------
      Joe B. McAdams                             David B. Garvin

                 /s/                                        /s/
     ------------------------------             ------------------------------
      Wayne Boysen                               David Frith-Smith

                 /s/                                        /s/
     ------------------------------             ------------------------------
      John Ehlert                                George Parker


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