<PAGE>
==============================================================================

                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION

                              Washington, D.C.  20549

                                     FORM 10-K
          (Mark One)

                X  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               ----
                   SECURITIES EXCHANGE ACT OF 1934

                    For the fiscal year ended December 31, 1997    OR

                   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
               ----
                   OF THE SECURITIES EXCHANGE ACT OF 1934

                    For the transition period from            to             .

                      Commission File Number     333-26389
            ____________________________________________________________

                           AFFINITY GROUP HOLDING, INC.
               (Exact name of registrant as specified in its charter)

              DELAWARE                                 59-2922099
(State of incorporation or organization)   (I.R.S. Employer Identification No.)


  64 Inverness Drive East                         (303) 792-7284
  Englewood, CO  80112                       (Registrant's telephone number,
  (Address of principal executive offices)    including area  code.)
        ____________________________________________________________________

          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:  NONE
          SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                               11% Senior Notes Due 2007

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

                                         YES  X             NO
                                            ----                ----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

                                                  OUTSTANDING AS OF
                      CLASS                         MARCH 26, 1998
                      -----                         --------------
               Common stock, $.01 par value              100

DOCUMENTS INCORPORATED BY REFERENCE: DOCUMENTS REFERENCED ON EXHIBIT INDEX

==============================================================================

<PAGE>

                                   PART I

ITEM 1: BUSINESS

GENERAL

Except where the context indicates otherwise, the term "Company", or "AGHI"
means Affinity Group Holding, Inc. and its predecessors and subsidiaries but
excludes the operations of the National Association for Female Executives
("NAFE") club, which is classified as a discontinued operation.

The Company is a member-based direct marketing organization primarily engaged in
selling club memberships and publications to selected recreational affinity
groups principally comprised of recreational vehicle owners, campers, outdoor
recreationists and, to a lesser extent, golfers. The Company's club members form
a receptive audience to which it sells products and services, merchandise and
publications targeted to the recreational interests of such members. The
Company's three principal lines of business are (i) club memberships and related
products, services and club magazines, (ii) specialty retail merchandise
distributed primarily through retail supercenters and mail order catalogs, and
(iii) subscription magazines and other publications including directories.  The
Company's affinity groups and publishing operations provide its club members
with access to discounts for certain activities and competitively priced
products and services addressing club members' specific needs.  See Footnote 15
in the Notes to Consolidated Financial Statements for financial information
about the Company's segments.

On March 6, 1997, Affinity Group Inc. ("AGI"), a wholly owned subsidiary of
AGHI, acquired the stock of Ehlert Publishing Group, Inc. ("EPG"), a specialty
sports and recreation magazine publisher and on April 2, 1997, AGI acquired the
stock of Camping World, Inc. ("CWI"), a specialty retailer offering merchandise
and services through retail supercenters and mail order catalogs.  These
acquisitions significantly furthered the business strategy of AGI and enhanced
its marketing prospects by providing the following benefits: (i) opportunities
to cross sell club memberships between AGI's Good Sam Club and Camping World's
President's Club through both Camping World's supercenters and catalog
operations as well as AGI's direct mail operation; (ii) access to products and
services, such as its emergency road service program and the recently introduced
extended vehicle warranty program, and to Camping World's recreational vehicle
merchandise which will be marketed to AGI's Good Sam Club members; (iii)
opportunities to reduce membership products and services solicitation costs; and
(iv) expansion of AGI's recreational publishing niche to provide additional
opportunities for the development of new clubs, products and services.

At December 31, 1997, there were approximately 1.8 million dues paying members
enrolled in the Company's clubs, a 28.1% increase from the 1.3 million at
December 31, 1996.  The paid circulation per issue of the Company's general
circulation magazines is estimated at approximately 580,000 with an aggregate
readership estimated at over 5 million at December 31, 1997.  The Company
believes its club members have favorable demographic characteristics and
comparatively high renewal rates.  Revenues of the Company were $304.7 million
for the year ended December 31, 1997, compared to $140.0 million for the year
ended December 31, 1996, representing a 117.7% increase.  Excluding the Ehlert
operations and Camping World operations acquired in 1997, revenues for 1997 were
$149.9 million compared to $140.0 million in 1996, membership service revenue
represented 72.6% of revenues in 1997 compared to 71.7% in 1996, and
publications revenue represented 27.4% of total revenues in 1997 compared to
28.3% in 1996.

                                      1
<PAGE>

BUSINESS STRATEGY

The Company's business strategy is to increase (i) the enrollment of its
clubs through internal growth and acquisitions, (ii) the sales of its
products and services by marketing to club members through the most effective
distribution channels and by developing and enhancing its product and service
offerings, and (iii) the circulation of its publications by introducing new
magazines and acquiring publications which are complementary to the Company's
recreational market niche.  The Company also seeks to realize operational
efficiencies through the integration of acquired businesses such as occurred
with the acquisitions of Camping World and Ehlert Publishing in 1997, Golf
Card Club in 1990 and Woodall Publishing in 1994.

ENHANCE CLUB MEMBERSHIP ENROLLMENT

The Company seeks to increase the number of its club members by maximizing
renewals, establishing an optimal mix of channels for soliciting new members
and re-acquiring inactive members.  Management believes that the
participation levels and renewal rates of club members reflect the benefits
derived from membership.  In order to maintain high participation rates in
its clubs, the Company continuously evaluates member satisfaction and
actively responds to changing member preferences through the enhancement or
introduction of new membership benefits including products and services.  The
Company also seeks to optimize its use of alternative channels for acquiring
club members.

ACQUIRE AND DEVELOP OTHER AFFINITY GROUPS

The Company believes that the experience it has accumulated in managing its
existing recreational affinity groups is applicable to the management of
other recreational interest organizations.  In 1990, the Company acquired the
Golf Card club and has successfully grown membership by approximately 45%
since its acquisition.  As a result, the Company conducts ongoing evaluations
for developing or acquiring affinity groups for which it can build membership
enrollment and to which it can market products and services.  The Company
expects to concentrate its efforts over the near term on integrating the
operations of the Camping World's President's Club with AGI's Good Sam Club.

INCREASE SALES OF PRODUCTS AND SERVICES

The Company seeks to increase the sale of its products and services due to
their profitability and the favorable impact such programs have on club
membership growth and retention.  Management believes that a substantial
opportunity exists to market its products and services through the national
network of Camping World supercenters and mail order catalogs.  A significant
percentage of Good Sam Club members currently subscribe to one or more of its
products and services, such as the emergency road service program and the
recently introduced extended vehicle warranty program.  Management believes
it can successfully market such products and services to Camping World's
President's Club members who have interests and demographic characteristics
similar to those of Good Sam Club members and for whom there is limited
penetration of such products and services. Management also believes that the
Good Sam Club members who are not currently President's Club members
represent a focused group of customers to which it can sell Camping World's
RV accessory merchandise.  The Company regularly studies the feasibility of
introducing new products and services.

IMPROVE OPERATING PERFORMANCE

The Company seeks to achieve operating efficiencies by selectively acquiring
and developing recreational affinity groups which enable the Company to
increase membership enrollment and to realize cost savings.  The Company also
seeks to enhance its importance with third party providers of products and
services by maintaining high membership enrollment levels in such programs,
thereby increasing the fees it receives from such vendors.  Where
appropriate, the Company may consider directly providing certain products and
services and thereby retain all of the financial benefits.

                                       2

<PAGE>

EXPAND NICHE RECREATIONAL PUBLICATIONS

The Company seeks to expand its presence as a dominant publisher in select
recreational niches through the introduction of new magazine formats and the
acquisition of other publications in its market or in complementary
recreational market niches.  Publications in complementary niches may also
provide the Company with the opportunity to launch new membership clubs, to
market its products and services to members of new clubs and to develop other
products and services which meet the special needs of such members.  The
Company believes overall circulation of its magazines is an important factor
in determining the amount of revenues it can obtain from advertisers.

RV INDUSTRY

The use of recreational vehicles ("RVs") and the demand for club memberships
and related products and services may be influenced by a number of factors
including general economic conditions, the availability and price of propane
and gasoline, and the total number of RVs.  The Company believes that both
the installed base of RVs and the type of RV owned (full service vehicles
excluding van conversions) are the most important factors affecting the
demand for its membership clubs, merchandise, products and services.  Based
on the most recent survey conducted by the Survey Research Center of the
University of Michigan (the "Survey"), the number of households owning RVs
increased from 8.2 million in 1993 to 8.6 million in 1997.  The Survey also
indicates that the percentage of households owning RVs during this period
rose slightly from 9.6% to 9.8%.

According to the Survey, the average RV owner is 49 years old.  RV ownership
also increases with age reaching its highest percentage level among those 55 to
64 years old.  According to the 1994 U. S. Census, households in this age group
are projected to increase from 23.8 million to 28.9 million in 2005.  RV
ownership also is concentrated in the western United States, an area in which
the population growth rate is expected to be greater than the national average
through 2005.  The Survey also indicates that RV ownership is associated with
higher than average annual household income which among RV owners was
approximately $47,000 per annum as compared to the national average of $31,000
per annum according to the 1994 U. S. Census.

The median age and annual household income of the Company's club members were 65
years and $49,000 in 1995 based on member survey data.  The Company believes
that the demographic profile of its typical club member, coupled with a
demographic trend towards an aging population will have a favorable impact on RV
ownership and the demand for club memberships and related products and services.


MEMBERSHIP CLUBS

The Company operates the Good Sam Club, Coast to Coast Club, and Camping World's
President's Club for RV owners, campers and outdoor vacationers, and the Golf
Card Club for golf enthusiasts.  The membership clubs form a receptive audience
to which the Company markets its products and services.  The following table
sets forth the number of members at December 31, 1997, annual membership dues
and average annual renewal rates during the period of 1993 to 1997 for each
club:

                                       3

<PAGE>

<TABLE>
<CAPTION>

                       Number of Members at                     Average Renewal
Membership Club         December 31, 1997      Annual Fee(1)        Rate(2)
-------------------------------------------------------------------------------
<S>                           <C>              <C>                  <C>
Good Sam Club                  927,000           $12-$25              71%
Coast to Coast Club            241,600           $60-$70              81%
President's Club               510,900           $15-$20              64%
Golf Card Club                 134,400           $75-$95              64%
</TABLE>

-----------------
(1)  For a single member, subject to special discounts and promotions.

(2)  Excludes members having life-time memberships.

In addition to regular memberships, the Company also sells multi-year
memberships.  Management believes that multi-year memberships provide several
advantages, including the up-front receipt of dues in cash, reduced membership
costs and a strengthened member commitment.

Beginning in 1992, the Company began selling life-time memberships for the Good
Sam Club.  As of December 31, 1997, the average price for a life-time membership
was $274 with 82,942 members registered.  Based on an actuarial analysis of the
life-time members, the Company expects the average length of a life-time
membership to be 18 years.


GOOD SAM CLUB

The Good Sam Club, founded in 1966, is a membership organization for owners of
recreation vehicles.  The Good Sam Club is the largest RV club in North America
with over 927,000 member families and approximately 2,100 local chapters as of
December 31, 1997.  The average renewal rate for Good Sam Club members was
approximately 71% during the period 1993 through 1997.  The Company has focused
on selling higher margin multi-year memberships which, among other advantages,
reduces the cost of membership renewal.  At December 31, 1997, the average
length of time for participation in the Good Sam Club was approximately 7 years
with most club members purchasing annual memberships.

Membership fees range from $12 to $25, subject to the term and type (new vs.
renewal).  The benefits of club memberships include: discounts for overnight
stays at approximately 1,700 participating RV parks and campgrounds;
discounts on the purchase of supplies and accessories for recreation vehicles
at approximately 800 RV service centers; a free annual subscription to
HIGHWAYS, the club's regular news magazine; discounts on other Company
publications; access to group tours and travel services; trip routing and
mail-forwarding; and access to products and services developed for club
members.  Based on typical usage patterns, the Company estimates that Good
Sam Club members realize estimated annual savings from discounts of $156.
The Good Sam Club establishes quality standards for RV parks and campgrounds
participating in its discount program.  Campgrounds and parks participating
in the Good Sam program benefit from increased occupancy and sales of camping
related products.  The Company believes it has established considerable
penetration of those for-profit RV parks and campgrounds which meet its
quality standards for network affiliation.

The following table lists the number of club members and RV parks and
campgrounds from 1993 through 1997 at which discounts for members were available
at December 31st of the respective year:

                                       4

<PAGE>

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Number of Good Sam Members (1)     927,000    911,400   900,500    930,200    928,600
Life-time members included above    82,942     68,480    57,786     45,251     34,088
Number of RV campgrounds offering
discounts to Good Sam members        1,697      1,682     1,624      1,674      1,785

</TABLE>

---------------
(1)  A member consists of a household.


COAST TO COAST

The Coast to Coast Club operates the largest reciprocal use network of private
RV resorts in North America.  The Company offers a series of membership benefits
depending upon pricing and program type under the Coast to Coast name.  Members
of Coast to Coast belong to a private RV resort owned and operated by parties
unrelated to the Company.  Club members may use most of the participating
resorts in the Coast to Coast network subject to availability.  At December 31,
1997, there were approximately 241,600 member families in the Coast to Coast
club.  Approximately 400 private RV resorts nationwide participated in the Coast
to Coast reciprocal use programs, representing approximately 80% of such resorts
in the US.  These private resorts are designed primarily for RV owners, but
typically provide camping or lodging facilities, comprised of RVs, cabins and
condominiums.  For an initial membership fee plus annual maintenance fees, both
paid by the customer to the resort, the private resorts provide an RV site with
water, sanitary and electrical hook-ups and recreational amenities, such as
swimming, tennis or fishing, or proximity to theme parks or other recreational
activities.  The Company has established quality criteria for resorts to join
and remain in the Coast to Coast networks.

For standard annual renewal dues from $60 for a single year membership to $255
for a multiple-year membership, Coast to Coast Club members receive the
following benefits: discounts for overnight stays at participating resorts,
hotels and campgrounds; an annual subscription to COAST TO COAST MAGAZINE; the
COAST TO COAST DIRECTORY providing information on the participating resorts;
discounts on other Company publications, access to discount travel services;
trip routing; and access to products and services developed for club members.
Coast to Coast Resort Club members also have the right to use, subject to
availability, the lodging facilities at approximately 387 participating resorts
at a discounted rate.

The Company believes that resorts participating in the Coast to Coast networks
view access to reciprocating member resorts as an incentive for their customers
to join their resort.  Because a majority of members of Coast to Coast clubs own
RVs, access to participating resorts throughout North America can be an
important complement to local resort membership.  During 1997, Coast to Coast
members utilized over 1.5 million nightly stays under the reciprocal use
program.  Based on typical use patterns, the Company estimates that Coast to
Coast members realize estimated annual savings from these discounts of over $200
from discounted overnight stay accommodations at participating resorts.  The
average annual renewal rate for members of the Coast to Coast clubs after the
initial one year membership (which is generally paid by the member resort not
the club member) was approximately 81% during the period 1993 through 1997.

The following table sets forth the number of members in Coast to Coast Club and
of resorts participating in the reciprocal use program at December 31st of the
respective year:

                                       5

<PAGE>
<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Number of member families in
Coast to Coast Club                 241,600   257,200   283,900    296,300    303,200

Number of resorts                       387       461       453        473        457

</TABLE>

Coast to Coast Club members declined 6.1% from 1996 to 1997, and 20.3% from 1993
to 1997.  The high cost of marketing and the lack of available financing at the
resorts has resulted in a reduced number of new membership sales, thus
precluding new developers from entering the industry and causing other
developers to leave the industry.  These factors directly impact the Coast to
Coast membership enrollment.

PRESIDENT'S CLUB

Camping World's President's Club program, which was established in 1986, has
grown to approximately 510,900 members. President's Club memberships may
initially be obtained for one, two or three years at a cost of $20, $35 or $50,
respectively. The average life (including renewals) of club membership is three
years and approximately 94% of club members are enrolled for one year.
President's Club members receive a 10% discount on the purchase of all of
Camping World's merchandise and installation fees and receive special mailings,
including newsletters and flyers offering selected products and services at
special prices.  Camping World recently upgraded its point-of-sale system, which
management believes will increase sales, generate new club members and increase
club renewal rates through improved customer data collection.

The following table lists the number of President's Club members and number
of retail stores at year end for 1993 through 1997 for the respective year:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Camping World's President's
Club Members                       510,900   465,200   459,100    409,800    356,100

Number of stores (1)                    27        27        25         23         23

</TABLE>

-----------------
(1)  Includes supercenters and one 1,800 square foot retail showroom located
     within the Bakersfield, California distribution center.

GOLF CARD CLUB

The Golf Card Club, founded in 1974, had approximately 134,400 members at
December 31, 1997.  The major attraction for membership is the financial savings
which members receive when playing at one of over 3,500 participating golf
courses located throughout the US and Canada. The annual membership fee varies
with the length and type (single or double) of membership.  Based on surveys
conducted by the Company, members realize savings on green fees, ranging from
$150 to $250 annually, which significantly exceed the cost of membership.
Members of the Golf Card Club receive the following benefits:  (i) up to 50%
savings at courses charging Player's Fees (combined cart and green fees) or two
complementary 18-hole rounds annually with the rental of a golf cart, (ii)
discounts at over 300 "Stay and Play" resorts, over 2,100 hotels and over 7,700
restaurants nationwide, (iii) annual subscription to GOLF TRAVELER magazine
published six times per year, (iv) free membership in National Car Rental's
Emerald Club, and (v) access to products and services developed for club
members.  The Company believes that the participating golf courses providing
playing privileges to club members represents the largest number of golf courses
participating in a discount program in North America.  None of the participating
golf courses are owned or operated by the Company.

                                       6

<PAGE>

The standard annual membership fee is $95 for a single membership and $95 to
$145 for a double membership.  In 1992, multi-year memberships were initiated.
A member can buy a 3 year or 5 year single or double membership. The single
membership fee for 3 years is $239 and for 5 years is $379.  The double
membership fee for 3 years is $369 and for 5 years is $579.

Both municipal and privately-owned golf courses participate in the Golf Card
program.  The program is attractive to participating courses because club
members must rent a golf cart when exercising the playing privileges, and the
members playing time may be limited to off-peak hours.  Members may purchase
other merchandise or services when exercising their playing privileges.  In this
manner, the Golf Card members provide incremental revenue to the golf courses.
Eight field marketing representatives visit golf courses in their assigned
territories to manage relationships with participating courses and to solicit
additional courses for the program.

The average renewal rate for Golf Card Club members at December 31, 1997 was
approximately 64% during the period 1993 to 1997 with a renewal rate of 54% for
1997.  The lower 1997 renewal rate can be attributed, in part, to the low
conversion rate of those members who joined through the Partner Free Offer (2
for the price of 1).  The following table lists the number of Golf Card members,
participating golf courses and "Stay and Play" resorts at December 31st of each
year in this period:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
Number of Members in the Golf Card
Club (1)                               134,400   136,200   132,300    118,500    110,000

Number of Participating Golf Courses     3,513     3,100     2,980      2,707      2,408

Number of "Stay and Play" Golf Resorts     305       310       350        373        389

</TABLE>

------------------
(1)  A single membership counts as one member and a double membership as two
     members.


MEMBERSHIP PRODUCTS AND SERVICES

The Company's 1.8 million club members form a receptive audience to which it
sells products and services targeted to the recreational interests of its club
members.  The Company promotes products and services which either address
special needs arising in the activities of the club members or appeal generally
to persons with the demographic characteristics of club members.  The two most
established products are the emergency road service and the vehicle insurance
program, which were introduced in 1984 and in 1978, respectively.  Most of the
Company's products and services are provided by third parties who pay the
Company a marketing fee, except for emergency road service (ERS) program where
the Company pays a third party to administer the program.

EMERGENCY ROAD SERVICE(ERS)

The Company developed the ERS program for Good Sam Club members to address the
special towing requirements of RV owners in the event of mechanical breakdown
and to enhance the availability of such services.  The renewal rate for the Good
Sam ERS program was 76.3% in 1997.  The Company also markets the ERS program to
members of the Coast to Coast clubs.  At December 31, 1997, 206,708 and 9,759
members of the Good Sam Club and Coast to Coast clubs, respectively,
participated in the ERS program,

                                       7

<PAGE>

representing penetration rates for each club of 22.3% and 4.0%, respectively.
AGI acquired two recreational vehicle road service competitors during 1997 -
Camping World's RoadCare and Rapid Response Emergency Road Service.  These
acquisitions allow improved penetration into the recreational vehicle road
service market.

The ERS program is marketed nationally through direct mail and advertising in
the Company's RV magazines and annual campground directories.  Under the ERS
program, a subscriber pays an annual fee ranging from $69.95 to $99.95 for which
the member receives roadside repair and towing at no additional cost to the
subscriber.  The Company's emergency road service providers administer the
programs, provide dispatching services for roadside service and satisfy
applicable regulatory requirements pursuant to various contracts.

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
ERS members in the Good Sam Club       206,700   209,200   215,100    230,900    227,500
ERS members in the Coast to Coast Club   9,800    10,000     9,700     11,500     13,100
Rapid Response                          59,000        --        --         --         --
Camping World RoadCare                 33,700        --        --         --         --
                                       -------   -------   -------    -------    -------
Totals                                 309,200   219,200   224,800    242,400    240,600
                                       -------   -------   -------    -------    -------
                                       -------   -------   -------    -------    -------
</TABLE>

The number of Good Sam members participating in the ERS program decreased 9.1%
from 1993 to 1997 and decreased by 1.2% from 1996 to 1997.  The number of Coast
to Coast Club members participating in the ERS program decreased 25.5% from 1993
to 1997 and increased 5.2% from 1996 to 1997.  The Company believes that the
decreases in enrollment are primarily due to a maturing of the membership file
and increased competition.  The Company estimates 50% of the participant decline
in the Good Sam ERS program since 1994 are currently enrolled in the Rapid
Response or RoadCare programs.


VEHICLE INSURANCE PROGRAMS

The Company initiated a Vehicle Insurance Program ("VIP")to facilitate the
availability of cost-effective vehicle insurance suitable to the demographic
characteristics and vehicle usage patterns of its club members.  At December 31,
1997, the VIP program had 214,508 members which represented a 20.0% and 4.0%
penetration, respectively, of the Good Sam Club and Coast to Coast clubs.
During the period 1993 to 1997, the average annual renewal rate of members
participating in the VIP program was approximately 90.0%.

The Company's marketing fee is based on the amount of premiums written, the
number of policies in force and the profitability of the program.  The insurance
provider, National General Insurance Company ("NGIC"), a subsidiary of General
Motors Corporation and rated A+ by A.M. Best's Rating Service, assumes all claim
risks.  In 1997, NGIC received premiums under the VIP programs totaling $212.5
million which generated marketing fees to the Company of $20.7 million.  The
number of vehicle insurance policies has increased 7.0% from 1993 to 1997 and
decreased slightly in 1997 compared to 1996.  The table below sets forth the
number of member policies for the program and the dollar amount of premiums
written by NGIC as of December 31 of each year indicated:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
VIP member policies                    214,500   215,100   214,800    209,800    200,500
Premiums written by NGIC under the VIP
program (millions)                      $212.5    $208.7    $207.2     $200.1     $194.4

</TABLE>

                                       8

<PAGE>


Management believes that increased participation in the VIP program is
attributed to favorable premium rates, endorsement of the program by its clubs
and marketing efforts.

In addition, the Company acquired the Motor Vehicle Program ("MVP") in
conjunction with the acquisition of Camping World.  This program, marketed to
President's Club members, had 44,100 policies at December 31, 1997.  These
policies generated $1.9 million of marketing fee revenue from $37.0 million of
premiums written.


OTHER PRODUCTS AND SERVICES

Other products and services marketed to club members include credit cards,
vehicle financing, supplemental health and life insurance, financial services
and extended vehicle warranties.  Most of these services are provided to club
members by third parties who pay the Company a marketing fee.  The Company also
sells subscriptions to its various publications, including TRAILER LIFE,
MOTORHOME and annual campground directories.

The RV financing program is administered by Ganis Credit Corporation ("Ganis").
The number of Ganis RV loans to the Company's club members decreased by 8.7%
from 1996 to 1997 primarily due to the low interest rates in 1996.

Affinity Bank ("AB"), previously Affinity Thrift and Loan,  was acquired by the
Company in October 1995 and Affinity Insurance Group, Inc. ("AINS") was acquired
in June 1995.  These businesses will facilitate the vertical integration of
financial services provided to club members. Through AB and AINS, the Company
offers its club members various depository products (such as thrift certificates
and passbook accounts), and intends to offer loan products (such as home equity
loans and credit card accounts) and property and casualty insurance in the
states in which it is licensed.  At December 31, 1997, AB had total assets and
stockholders equity of $87.8 million and $12.7 million, respectively and AINS
had total assets and stockholders equity of $4.7 million and $2.9 million,
respectively.

In addition, the Company is evaluating other products and services that club
members may find attractive. When introducing new products and services, the
Company concentrates on products and services provided by third parties, which
it can market without significant capital investment by the Company, and for
which it receives a marketing fee from the service provider based on sales
volume.  The Company seeks to utilize the purchasing power of its club members
to obtain products and services at attractive prices.  During 1996, the Company
introduced its extended vehicle warranty program, which had approximately 5,700
policies in force as of December 31, 1997.  The Company earned marketing fees of
approximately $3.5 million in 1997, which is based on approximately 50% of
written premiums.


PUBLICATIONS

The Company produces and distributes a variety of publications for select
markets in the recreation and leisure industry, including general circulation
periodicals, club magazines, directories, and RV industry trade magazines.
Revenues are recognized from the sale of advertising, subscriptions and direct
sales of some of the publications.  The Company believes that the focused
audience of each publication is an important factor in attracting advertisers.
The following chart sets forth the circulation and frequency of the Company's
publications:
                                       9

<PAGE>

<TABLE>
<CAPTION>

                                                            1997 Number of Issues
     Publication                          Circulation        Published Each Year
---------------------------------------------------------------------------------
<S>                                       <C>                <C>

GENERAL CIRCULATION MAGAZINES:
     Trailer Life                          275,033 (1)                   12
     MotorHome                             140,280 (1)                   12
     Rider                                 106,291 (1)                   12
     American Rider                         57,702 (1)                    6

CONTROLLED CIRCULATION - BUSINESS (2):
     Campground Management                  10,000                       12
     RV Business                            12,092                       12
     Archery Business                       11,000                        7
     Watercraft Business                     6,000 (3)                    6
     Snowmobile Business                     6,000 (3)                    6

CONTROLLED CIRCULATION - CONSUMER:
     Snowmobile                            597,650 (4)                    4
     SnowGoer                               73,102 (1)                    6
     Snow Week                              25,607 (1)                   18
     PWC Magazine                          304,466 (4)                    4
     Watercraft World                       36,327 (1)                    9
     Roads to Adventure                    245,000 (4)                    4
     Woodall's Regional News Tabloids      205,000 (5)                   12
     Woodall Specials                      395,000 (5)                    1
     ATV Magazine                          192,243 (4)                    4
     Bowhunting World                      123,677 (4)                    8
     3-D & Target Archery                   19,041 (1)(6)                 7

ANNUALS:
     Trailer Life Campground/RV Park &
          Services Directory               288,000 (1)                    1
     Trailer Life's RV Buyers Guide         52,345 (4)                    1
     Woodall Campground Directory          412,612 (4)                    1
     Woodall Buyer's Guide                  33,300 (1)                    1
     Woodall Plan-it Pack-it Go             26,396 (1)                    1

CLUB MAGAZINES:
     Highways                              932,992 (7)                   11
     Coast to Coast Magazine               250,952 (7)                    8
     Golf Traveler                         116,000 (7)(8)                 6
     RV View                               488,654 (7)                    5

</TABLE>

---------------
(1)  Paid circulation.
(2)  Trade publication distributed to industry-specific groups.
(3)  Discontinued at end of 1997; replaced by Power Sports Business in 1998.
(4)  Includes sales and free distribution.
(5)  Distribution to RV outlets, including campgrounds and dealerships.
(6)  Discontinued at end of 1997.
(7)  Circulation is limited to club members and the price is included in the
     annual membership fee.
(8)  Only one magazine is issued when two members are from the same household.

                                      10

<PAGE>

GENERAL CIRCULATION MAGAZINES

TRAILER LIFE, initially published in 1941, is the leading consumer magazine for
the RV industry with a paid circulation of approximately 275,000 in 1997.
TRAILER LIFE features articles on subjects including product tests, travel and
tourist attractions.

MOTORHOME is a monthly periodical for owners and prospective buyers of motor
homes which has been published since 1968 with a paid circulation of
approximately 140,000 in 1997.  MOTORHOME features articles on subjects such as
product tests, travel and tourist attractions.

RIDER is a monthly magazine for motorcycle touring enthusiasts and has been
published since 1974.  Each issue focuses on motorcycles, personalities,
technical subjects, travel notes and other features of interest to this
recreational affinity group.

AMERICAN RIDER, introduced in November 1993, is targeted to owners and operators
of Harley-Davidson motorcycles.

ROADS TO ADVENTURE, introduced in 1996, is targeted to younger families pursuing
camping and other outdoor recreation activities and is currently published
quarterly.

SNOWMOBILE magazine delivers broad-based editorial and snowmobile-related
information to its audience of active snowmobile enthusiasts.  The publication
includes reviews of new machines, clothing and accessories, and articles on
responsible riding practices, snowmobiling vacation destinations and special
events, and serves as the front-end medium for all snowmobile-related product
promotions.

SNOWGOER is designed for the sport's highly active participants and provides
detailed equipment and product critiques and maintenance tips.

SNOW WEEK is the central source of information for the competition and
high-performance snowmobiling market segment. The publication provides timely,
year-round stories on racing, performance enhancing products, technical
assistance, new product introductions, and industry general information.

PWC MAGAZINE is the complete guide for the personal watercraft owner and
provides reviews of personal watercraft, gear and accessories as well as
information on maintenance procedures, safety tips and travel destinations. PWC
Magazine was first published in January 1995.

WATERCRAFT WORLD is targeted to avid personal watercraft enthusiasts and
provides detailed critiques of watercraft, in-depth gear and accessory
evaluations, technical tips and racing information.

BOWHUNTING WORLD is the archery equipment authority which provides information
on new equipment reviews and maintenance techniques, and features articles which
discuss ethical hunting, hunting rights, and pertinent legislative issues.

3-D & TARGET ARCHERY is geared to recreational and competitive archery
participants and provides tournament information, reviews, technical tips, and
human interest features associated with this recreational activity.  This
magazine was discontinued in 1997.

ATV MAGAZINE'S first issue was published in October 1995. The publication is
designed to reach large numbers of active ATV owners with comprehensive product
information during the peak periods when equipment is purchased.

                                      11

<PAGE>


ANNUAL DIRECTORIES

TRAILER LIFE CAMPGROUND/RV PARK & SERVICES DIRECTORY, initially published in
1972, is an annually updated directory which provides information on and ratings
for 12,250 public and private campgrounds, 2,200 RV service centers, and over
1,000 tourist attractions in North America.  In 1997, approximately 288,000
directories were distributed.  The publication features Good Sam Parks that
offer discounts on overnight camping fees for the Company's club members.  This
directory is sold by direct mail to Good Sam Club members, at RV dealerships and
in bookstores.

WOODALL CAMPGROUND DIRECTORY, initially published in 1948, is an annual consumer
directory offered in both national and regional editions.  In 1997,
approximately 413,000 directories were distributed.  The Woodall directory is
primarily distributed through book stores.


CLUB OR TRADE MAGAZINES AND BOOKS

Each of the Company's membership clubs has its own publication which provides
information on club activities and events, feature stories and other articles.
The Company publishes HIGHWAYS for the Good Sam Club, COAST TO COAST MAGAZINE
for the Coast to Coast clubs, RV VIEW for Camping World's President's Club, and
THE GOLF TRAVELER for the Golf Card Club.  The Company also periodically
publishes books targeted for its club membership which address the RV lifestyle.

The Company publishes the following trade magazines:

RV BUSINESS is the leading trade magazine for the RV industry.

CAMPGROUND MANAGEMENT is the leading trade magazine for the campground industry.

SNOWMOBILE BUSINESS presents a mix of news, opinion, trends, and sales tips
designed to improve the financial performance of snowmobile dealers.

WATERCRAFT BUSINESS serves industry professionals and focuses on new products,
sales techniques, recent developments and industry news.

ARCHERY BUSINESS is the leading trade publication for archery dealers and
presents a mix of industry news and trends, product reviews and sales tips
designed to improve financial performance of archery product dealers.

POWER SPORTS BUSINESS is an industry trade magazine introduced in 1998 to
replace SNOWMOBILE BUSINESS and WATERCRAFT BUSINESS due to the consolidation of
these industries.


RETAIL

Camping World is a national specialty retailer of merchandise and services
for RV owners.  The 26 Camping World retail supercenters which are located in
17 states, accounted for approximately 65.2% of the revenues for the year
ended December 31, 1997 while approximately 21.2% were derived from catalog
sales and approximately 13.6% were derived from fees or non-merchandise
revenues.

The Company believes that Camping World's leading position in the RV accessory
industry results from a high level of name recognition, an effective dual
channel distribution strategy and a commitment to offer a broad selection of
specialized RV products and services at competitive prices combined with
technical assistance and on-site installation.  Camping World's supercenters
offer over 8,000 SKUs, approximately 80% of which are not

                                      12

<PAGE>

regularly available in general merchandise stores.  In addition, general
merchandise stores do not provide installation or repair services for RV
products, which are available at Camping World's supercenters.  Products sold
by Camping World include specialty-sized refrigerators, housewares and other
appliances, bedding and furniture, generators and hydraulic leveling systems,
awnings, folding boats, chairs, bicycles, and sanitation products. Camping
World also markets emergency road service and vehicle insurance products
similar to the products offered by AGI. Camping World supercenters are
strategically located in areas where many RV owners live or in proximity to
destinations frequented by RV users.  Camping World's supercenters are
designed to provide one-stop shopping by combining broad product selection,
technical assistance and on-site installation services.

Camping World sources over 8,000 products from approximately 800 vendors.
Camping World attends regional, national and international trade shows to
determine the products it will offer.  The purchasing activities of Camping
World are focused on RV parts and accessories, electronics, housewares,
hardware, automotive, crafts, clothing, home furnishings, gifts, camping and
sporting goods.  Camping World has developed an automated "plan-o-gram" system
to provide merchandising plans to each supercenter and a minimum/maximum
inventory system for its operations to improve fulfillment rates on key items.
Camping World believes that the volume of merchandise it purchases and its
ability to buy direct from manufacturers together with the utilization of its
transportation fleet enables Camping World to obtain merchandise at costs which
compare favorably to local RV dealers and retailers.  Camping World does not
enter into material long-term contracts or commitments with its vendors.
Camping World's largest vendor, a supplier of awnings, refrigerators and air
conditioners, accounted for approximately 11% to 12% of Camping World's total
purchases during the last two fiscal years.


MAIL ORDER OPERATIONS

Camping World's mail order operations, located at its headquarters in Bowling
Green, Kentucky, offer toll-free customer service seven days a week, 24 hours a
day.  Camping World has established a sales training program for its customer
service personnel and also provides experienced technical advisors to answer
specific questions by telephone. Orders are usually processed and shipped within
24 hours of receipt.

Camping World initiated its mail order operations in 1967.  Camping World
currently has a proprietary mailing list of approximately 2.0 million RV owners,
all of whom have made a purchase or requested a catalog from Camping World
within the prior 60 months.  Camping World maintains a database of these names,
which includes information such as order frequency, size of order, date of most
recent order and type of merchandise purchased.  Camping World analyzes its
database to determine those customers most likely to order from Camping World's
catalogs.  As a result, Camping World is able to target catalog mailings more
effectively than direct marketers of catalogs offering general merchandise.
Camping World continually expands its proprietary mailing list through in-store
subscriptions and requests for catalogs in response to advertisements in
regional publications directed to RV owners.  In addition, Camping World rents
mailing lists of RV owners from third parties.

During 1997, Camping World distributed 10.9 million catalogs, of which 9.4
million were mailed in 14 separate mailings, and the remaining 1.5 million
catalogs were distributed in supercenters, at campgrounds, by request and as
package inserts.  In 1997, Camping World processed approximately 484,000 catalog
orders at an average net order size of $80, excluding postage and handling
charges.  The average net order size has increased 8.4% since 1993.  Camping
World distributes eight major high quality, full color catalogs each year:
master, spring, fall, holiday, two sale editions and two prospecting catalogs.
Camping World also distributes specialty catalogs directed to targeted customers
in order to develop market niches.

                                      13

<PAGE>

MARKETING

Club memberships and related products and services are the result of direct
marketing efforts by the Company.  Direct response promotions include direct
mail, target marketing inserts, advertisements, promotional events and
telemarketing.  Direct response marketing efforts account for approximately 70%
of new enrollments with the remaining 30% derived from miscellaneous other
sources.  The Company uses a variety of commercially available mailing lists of
RV owners in its direct mail efforts.  The most useful lists are compiled from
vehicle registrations provided by the motor vehicles departments in over 30
states, direct response lists from RV industry participants, and in-house lists.

The Publications segment solicits advertisements through its internal sales
force and by paying commissions to advertising agencies and independent
contractors who place advertisements.  Many advertisers are repeat customers
with whom the Company has long standing relationships.

The Merchandise segment solicits customers through mail order catalogs, direct
mail retail flyers, advertisements in national and regional industry
publications, vendor co-op advertising programs, promotional events, President's
Club direct mailings and personal solicitations and referrals. Camping World's
principal marketing strategy is to capitalize on its broad name recognition
among RV owners.


OPERATIONS

MEMBER SERVICES AND PUBLICATIONS

The Company's member service operations are located in Denver, Colorado.  The
primary focus of member services is to handle information requests from club
members through the Company's toll-free telephone number.  Member service
representatives market products and services to existing and potential club
members in response to telephone inquiries.  On average, the member service
department processes approximately 5,000 telephone inquiries daily.  The Company
expects to increase sales through better management of its member service
operations coupled with greater efficiency in its telemarketing efforts.
Fulfillment operations involve the processing of orders and checks principally
received by mail.  Certain fulfillment operations are performed by third
parties.  The Company's publication operations develop the layout for
publications and outsource printing to third parties.

RETAIL

Camping World's supercenters generally range in size from approximately 18,000
to 36,000 square feet.  Approximately 40% of each supercenter is devoted to a
retail sales floor, a customer service area, and a technical information
counter; 40% is comprised of the installation facility which contains 4 to 16
drive-through installation bays; and 20% is allocated to office and warehouse
space.  Large parking areas provide sufficient space and facilitate maneuvering
of RVs.  By combining broad product selection, technical assistance and
installation and repair services, Camping World's supercenters provide one-stop
shopping for RV owners.  Camping World maintains toll-free telephone numbers for
customers to schedule installation and repair appointments.  All supercenters
are open seven days a week.

Camping World intends to continue the controlled, limited expansion of its
supercenter store network.  Camping World's expansion strategy is based on a
comprehensive process which analyzes the sales trends and travel patterns of
existing and potential customers as well as the sales patterns of RV vehicles.
Camping World researches the travel routes used by RV owners and the location of
camping areas in order to ensure the convenient location of its supercenters.
Sales and shipment of new RVs together with analysis of demographic data derived
from its customer database and mail order shipments and RV ownership lists from
other sources are used to identify high concentrations of RV owners.  Once an
area has been identified, Camping World

                                      14

<PAGE>

surveys its customers to select specific locations for a new supercenter.
Camping World credits this detailed analytical approach with the fact that it
has closed only one store since inception. Camping World plans to open two
new supercenters in 1998.

The aggregate cost to construct and open an 18,000 square foot supercenter (the
anticipated typical size of new supercenters) is estimated to be $2,750,000.  It
typically takes six months to complete construction of a store.  Camping World
has generally funded construction with internally generated funds and has
subsequently entered into sale-leaseback transactions to obtain long-term
financing.


INFORMATION SUPPORT SERVICES

The Company utilizes integrated computer systems to support its membership club
and publishing operations.  Comprehensive information on each member, including
a profile of the purchasing activities of members, is available to customer
service representatives when responding to member requests, and when sales
representatives market the Company's products and services.  The Company employs
publishing software for publication makeup and content and for advertising to
support its publications operations.  An area wide network facilitates
communication within and between the Company's offices.  The Company also
utilizes information technology, including list segmentation and merge and purge
programs, to select prospects for direct mail solicitations and other direct
marketing efforts.

Camping World's management information systems and electronic data processing
systems consist of an extensive range of retail, mail order, financial and
merchandising systems, including purchasing, inventory distribution and control,
sales reporting, accounts payable and merchandise management.  Camping World's
management information system includes point-of-sale registers which are
equipped with bar code readers in each supercenter.  These registers are polled
nightly by a central computer.  With this point-of-sale information and the
information from Camping World's on-line distribution centers, Camping World
compiles comprehensive data, including detailed sales volume and inventory
information by product, merchandise transfers and receipts, special orders,
supply orders and returns of product purchases to vendors.  In conjunction with
its nightly polling, Camping World's central computer sends price changes to
registers at the point of sale.  The registers capture President's Club member
numbers and associated sales and references to specific promotional campaigns.
Management monitors the performance of each supercenter and mail order operation
to evaluate inventory levels, determine markdowns and analyze gross profit
margins by product.  Camping World has installed a new computer system and plans
to integrate all of its computerized functions over the next three years.
Recently, Camping World upgraded its point-of-sale system to sell President's
Club memberships and renewals at the check-out register and to capture names of
prospective club members.

Camping World's catalog operations also utilize a computerized management system
allowing on-line desktop access to information which previously required manual
retrieval.  Screen prompts which provide product, promotional, and revenue
potential have allowed Camping World to maintain high service levels during
seasonal sales peaks.  The installation of an automatic call distribution switch
with scheduling software has facilitated more effective management of customer
inquiries and reduced set-up time for call processing.

The Company has recognized the need to ensure that its computer operations and
operating systems will not be adversely affected by the upcoming calendar Year
2000 and is cognizant of the time sensitive nature of the problem.  The Company
has assessed how it may be impacted by the Year 2000 and has formulated and
commenced implementation of a comprehensive plan to address known issues as they
relate to its information systems.  The plan, as it relates to information
systems, involves a combination of software modification, upgrades and
replacement.  The Company estimates that the cost of Year 2000 compliance for
its information systems will not have a material adverse effect on the future
consolidated results of operations of the Company.  The Company is not yet able
to estimate the cost for Year 2000 compliance with respect to

                                      15

<PAGE>

subcontracted production systems, products, customers and suppliers; however,
based on a preliminary review, management does not expect that such costs
will have a material adverse effect on the future consolidated results of
operations of the Company.

REGULATION

The Company's operations are subject to varying degrees of federal, state and
local regulation.  Specifically, the Company's outbound telemarketing, direct
mail, emergency road service program, insurance and banking activities are
currently subject to regulation and may be subjected to increased scrutiny in
the future.  The Company does not believe that such federal, state and local
regulations currently have a material impact on its operations.  However, new
regulatory efforts impacting the Company's operations may be proposed from time
to time in the future at the federal, state and local level.  There can be no
assurance that such regulatory efforts will not have a material adverse effect
on the Company's ability to operate its businesses or on its results of
operations.


COMPETITION

In general, the Company's membership clubs, retail and catalog operations and
publications compete with numerous organizations in the recreation industry for
disposable income spent on leisure activities.  By offering significant
membership benefits at a reasonable cost and actively marketing to club members,
the Company believes that it has been able to maintain a loyal following for its
membership organizations as evidenced by such clubs' high renewal rates.  The
products and services marketed by the Company compete with similar products and
services offered by other providers.  However, management believes that it is
able to use the large volume of purchases by its club members to secure
attractive pricing for the products and services marketed by the Company.


EMPLOYEES

As of December 31, 1997, the Company had 1,243 full-time and 209 part-time or
seasonal employees, including 10 executives, 806 employees in retail operations,
397 employees in administrative and club operations, 183 employees in publishing
and advertising sales, 17 employees in resort services and 39 employees in
marketing.  No employees are covered by a collective bargaining agreement.  The
Company believes that its employee relations are good.


TRADEMARKS AND COPYRIGHTS

The Company owns a variety of registered trademarks and service marks for the
names of its clubs, magazines and other publications.  The Company also owns the
copyrights to certain articles in its publications.  The Company believes that
its trademark and copyrights have significant value and are important to its
marketing efforts.


ITEM 2:  PROPERTIES

In 1995, the Company moved its corporate headquarters, which includes marketing,
accounting and editorial functions from Camarillo, California to a 74,100 square
foot office in Ventura, California leased through July 2005 from an affiliate of
the Company.  The previously occupied 49,500 square feet of office space in
Camarillo, California is under a lease expiring in 1998.

                                      16

<PAGE>

The table below sets forth certain information concerning the Company's
properties.  The leased properties generally provide for fixed monthly rentals
with annual escalation clauses.

<TABLE>
<CAPTION>

                                                           SQUARE      ACRES   OWNED/      LEASE
                                                            FEET               LEASED    EXPIRATION
<S>                                                       <C>         <C>     <C>       <C>
CORPORATE HEADQUARTERS:

     Ventura, CA                                             74,100             Leased     2005

OTHER OFFICE FACILITIES:

     Denver, Colorado (for its customer service, warehousing 60,000             Owned       -
       fulfillment, and information system functions).
     Bowling Green, Kentucky (for its retail administrative  26,000             Owned       -
       headquarters and mail order operations).
     Tallahassee, Florida                                     3,000             Leased     1998
     Seattle, Washington                                        672             Leased     1998
     Elkhart, Indiana                                         4,076             Leased     1998
     Lake Forest, Illinois                                   20,000             Leased     2000
     Minnetonka, Minnesota                                   12,186             Leased     1998
     Greenville, Michigan                                     2,000             Leased     2000
     San Francisco, California (Affinity Bank)                2,485             Leased     2003

DISTRIBUTION CENTERS:

     Bowling Green, Kentucky                                104,000   6.780     Leased     2010
     Bakersfield, California (includes a 1,800 square
       foot retail showroom)                                 81,500   8.430     Owned       -


CAMPING WORLD SUPERCENTER LOCATIONS:

     Mesa, AZ . . . . . . . . . . . . . . . . . . . . . . .  27,500   3.140     Leased     2010
     La Mirada, CA  . . . . . . . . . . . . . . . . . . . .  30,647   4.450     Owned       -
     San Marcos, CA . . . . . . . . . . . . . . . . . . . .  25,522   2.212     Leased     2027
     Fairfield, CA  . . . . . . . . . . . . . . . . . . . .  43,434   3.780     Leased     2020
     Rocklin, CA  . . . . . . . . . . . . . . . . . . . . .  29,085   4.647     Leased     2037
     San Bernardino, CA . . . . . . . . . . . . . . . . . .  18,126   1.665     Leased     2012
     San Martin, CA . . . . . . . . . . . . . . . . . . . .  29,486   5.000     Leased     2023
     Valencia, CA . . . . . . . . . . . . . . . . . . . . .  58,800   9.310     Owned       -
     Denver, CO . . . . . . . . . . . . . . . . . . . . . .  27,085   4.132     Leased     2037
     Ft. Myers, FL  . . . . . . . . . . . . . . . . . . . .  22,886   4.217     Leased     2012
     Kissimmee, FL  . . . . . . . . . . . . . . . . . . . .  56,850   6.043     Owned       -
     Tampa, FL  . . . . . . . . . . . . . . . . . . . . . .  40,334   3.711     Leased     2026
     Bolingbrook, IL  . . . . . . . . . . . . . . . . . . .  25,126   5.299     Leased     2036
     Bowling Green, KY  . . . . . . . . . . . . . . . . . .  38,368   2.895     Owned       -
     Belleville, MI . . . . . . . . . . . . . . . . . . . .  44,197   8.790     Owned       -
     Rogers, MN . . . . . . . . . . . . . . . . . . . . . .  24,700   6.303     Leased     2025
     Bridgeport, NJ . . . . . . . . . . . . . . . . . . . .  24,581   6.920     Leased     2031
     Las Vegas, NV  . . . . . . . . . . . . . . . . . . . .  25,850   4.400     Leased     2025
     Brunswick, OH  . . . . . . . . . . . . . . . . . . . .  23,233   4.087     Leased     2038
</TABLE>

                                      17

<PAGE>
CAMPING WORLD SUPERCENTER LOCATIONS: (Continued)
<TABLE>
<CAPTION>

                                                           SQUARE      ACRES   OWNED/      LEASE
                                                            FEET               LEASED    EXPIRATION
<S>                                                       <C>         <C>     <C>       <C>
     Wilsonville, OR  . . . . . . . . . . . . . . . . . . .  32,850   4.653     Leased     2016
     Myrtle Beach, SC . . . . . . . . . . . . . . . . . . .  38,935   5.690     Owned       -
     Nashville, TN  . . . . . . . . . . . . . . . . . . . .  30,000   3.238     Owned       -
     Denton, TX . . . . . . . . . . . . . . . . . . . . . .  22,984   6.887     Leased     2037
     Mission, TX  . . . . . . . . . . . . . . . . . . . . .  23,094   3.430     Leased     2015
     Salt Lake City, UT . . . . . . . . . . . . . . . . . .  27,675   8.031     Leased     2026
     Fife, WA . . . . . . . . . . . . . . . . . . . . . . .  35,659   5.840     Leased     2032


</TABLE>

In addition, the Company leases a research facility of approximately 8,000
square feet on 60 acres in Wisconsin and other miscellaneous office equipment.


ITEM 3:  LEGAL PROCEEDINGS

From time to time, the Company is involved in litigation arising in the normal
course of business operations.  None of such current litigation is expected,
individually or in the aggregate, to have a material adverse effect on the
Company.

On January 28, 1998, Travel America, Inc., First Nationwide Resort Management,
Inc., Revcon Motorcoach, Inc., Adventure Resorts of America, Inc., Thousand
Adventures, Inc., and other related entities filed a complaint in the Superior
Court of California in Orange County, California, against Camp Coast to Coast,
Inc., Affinity Group, Inc.,  certain employees and former employees of Camp
Coast to Coast, Inc. and Affinity Group, Inc. and certain membership campground
resorts within the Coast to Coast system.  The complaint relates to the
termination by the plaintiffs of their affiliation contracts with Camp Coast to
Coast, Inc..  The suit alleges causes of action for breach of contract, unfair
competition, interference with contracts, interference with prospective economic
advantage, misappropriation of trade secrets, fraud, defamation, accounting,
conspiracy and injunctive relief.  The suit seeks compensatory damages,
injunctive relief, general and special damages, punitive damages and an
accounting.  The Company and all other defendants believe the complaint to be
without merit and intend to vigorously defend the action and assert all
available rights and seek all appropriate remedies.  The Company and all other
defendants believe that such litigation will not have a material adverse effect
on the Company.

On February 7, 1997 Affinity Group Plans, Inc. (an entity not affiliated with
AGI) and National Alliance Insurance Company filed a complaint in the United
Stated District Court for the Eastern District of Missouri against Camping
World, Inc., a subsidiary of the Company, and two of the directors of the
Company seeking damages in excess of $125 million (and punitive damages of a
like amount) alleging breaches of contract, misrepresentations, misappropriation
of information and breaches of fiduciary duty in connection with the Company's
preliminary discussions with AGI to sell certain assets of the Company
(excluding insurance marketing arrangements and related assets in which the
plaintiffs have an interest).  This complaint was withdrawn, without prejudice.


ITEM 4:  SUBMISSION OF MATTER TO A VOTE OF SECURITY HOLDERS

None.
                                      18

<PAGE>

PART II

ITEM 5:  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

Not Applicable

                                      19
<PAGE>


ITEM 6:  SELECTED FINANCIAL DATA

The selected financial data of the Company for each of the five years ended
December 31 are derived from the audited consolidated financial statements of
the Company.  Certain reclassifications of prior year amounts have been made to
conform to the current presentation.  The selected financial data of the Company
should be read in conjunction with "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and the Company's Consolidated
Financial Statements and the notes thereto included elsewhere herein.

<TABLE>
<CAPTION>

                                                                      Years Ended December 31,
                                                                      ------------------------
                                                                       (dollars in thousands)
STATEMENT OF OPERATIONS DATA:                         1997          1996         1995         1994         1993
                                                   -----------------------------------------------------------------
<S>                                                <C>           <C>          <C>           <C>          <C>
REVENUES:
    Membership services                             $  117,839     $ 100,434    $ 100,947     $ 92,702     $ 86,405
    Publications                                        53,891        39,545       38,290       36,084       29,224
    Merchandise                                        132,953           ---          ---          ---          ---
                                                   -----------------------------------------------------------------
                                                       304,683       139,979      139,237      128,786      115,629
COSTS APPLICABLE TO REVENUES:
    Membership services                                 68,417        58,338       55,997       53,220       47,752
    Publications                                        36,554        28,236       27,906       25,723       22,156
    Merchandise                                         90,378           ---          ---          ---          ---
                                                   -----------------------------------------------------------------
                                                       195,349        86,574       83,903       78,943       69,908
GROSS PROFIT                                           109,334        53,405       55,334       49,843       45,721

OPERATING EXPENSES:
    Selling, general and administrative                 57,435        16,326       18,376       13,615       13,113
    Depreciation and amortization                       13,997         8,340        9,013       11,020       11,396
    Provision for litigation and management                ---           ---          ---          ---        1,531
         restructure charges, net
                                                   -----------------------------------------------------------------
                                                        71,432        24,666       27,389       24,635       26,040
                                                   -----------------------------------------------------------------
INCOME FROM OPERATIONS                                  37,902        28,739       27,945       25,208       19,681
NON-OPERATING ITEMS:
    Interest expense, net                              (27,825)      (16,518)     (16,433)     (16,716)     (13,111)
    Interest expense - warrants                            ---           ---          ---          ---       (6,990)
    Other non-operating income (expense), net              218          (996)      (1,579)        (811)        (550)
                                                   -----------------------------------------------------------------
                                                       (27,607)      (17,514)     (18,012)     (17,527)     (20,651)
                                                   -----------------------------------------------------------------
INCOME (LOSS) FROM CONTINUING OPERA-
    TIONS BEFORE INCOME TAXES AND
    EXTRAORDINARY ITEM                                  10,295        11,225        9,933        7,681         (970)
INCOME TAX (EXPENSE) BENEFIT                            (6,240)       (6,144)      (5,047)      13,255        1,970
                                                   -----------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS                        4,055         5,081        4,886       20,936        1,000
DISCONTINUED OPERATIONS:
    Income (loss) from discontinued operations, net
       of applicable deferred income taxes                 ---          (686)         430          265          ---
    Loss on disposal, net of applicable deferred
       income tax benefit                                 (294)       (5,866)         ---          ---          ---
                                                   -----------------------------------------------------------------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                  3,761        (1,471)       5,316       21,201        1,000
EXTRAORDINARY ITEM:
    Loss on early extinguishment of debt, less
         applicable current income tax benefit            (239)          ---          ---       (1,277)      (6,650)
                                                   -----------------------------------------------------------------
NET INCOME (LOSS)                                   $    3,522     $  (1,471)   $   5,316     $ 19,924     $ (5,650)
                                                   -----------------------------------------------------------------
                                                   -----------------------------------------------------------------

</TABLE>
                                      20

<PAGE>

SELECTED FINANCIAL DATA (CONTINUED)

<TABLE>
<CAPTION>
                                                      1997          1996         1995         1994         1993
                                                   -----------------------------------------------------------------
<S>                                                <C>           <C>          <C>           <C>          <C>
Balance Sheet Data (at period end):
     Working capital (deficiency) (1)              $   (21,288)   $ (13,444)   $   (4,265)    $  (4,122)  $  (3,105)
     Total assets                                      432,386      184,128       197,699       180,790     166,620
     Deferred revenues (2)                              79,572       70,113        68,702        67,448      67,236
     Total debt                                        294,361      147,375       164,496       157,270     160,643
     Total stockholder's (deficit)                     (75,912)     (79,434)      (77,963)      (74,279)    (89,072)

</TABLE>

_________________

(1) Includes customer deposits recorded as current liabilities by Affinity Bank
at December 31, 1997, 1996 and 1995 of $74.5 million, $15.0 million, and $11.0
million, respectively.

(2) Deferred revenues represent cash received by the Company in advance of the
recognition of revenues in accordance with generally accepted accounting
principles.  Deferred revenues primarily reflect club membership dues, annual
ERS fees and publication subscriptions.  These revenues are recognized at the
time the goods or services are provided or over the membership period, which
averages approximately 18 months.

                                      21

<PAGE>

ITEM 7: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

The following tables set forth the components of the statement of operations for
the years ended December 31, 1997, 1996, and 1995 as a percentage of total
revenues, and the comparison of those components from period to period.  The
following discussion is based on the Company's Consolidated Financial Statements
included elsewhere herein.  The Company's revenues are derived principally from
membership services, including club membership dues and marketing fees paid to
the Company for services provided by third parties, and from publications,
including subscriptions and advertising, and merchandise sales.  In the fourth
quarter of 1996, the Company adopted a plan to dispose of the operations of the
National Association for Female Executives ("NAFE") club which was acquired in
1994 and disposed of in August 1997.  The "Management's Discussion and Analysis
of Financial Condition and Results of Operations" discussion below excludes the
operations of NAFE since it has been classified as a discontinued operation.
During the three years ended December 31,1997, the Company completed five
acquisitions: (i) Affinity Insurance Group, Inc. ("AINS"), an insurance company
domiciled in the state of Colorado, in June 1995, (ii) Affinity Bank ("AB"), a
thrift and loan company based in California, in October 1995, (iii) Ehlert
Publishing companies ("Ehlert"), a specialty publisher of sports and recreation
magazines, in March 1997, (iv) Camping World, Inc. ("Camping World"), a national
specialty retailer of merchandise and services for RV owners, in April 1997, and
(v) Rapid Response emergency road service contracts, in August 1997.

                                      22

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES


TABLE FOR PERCENTAGE COMPARISONS OF TOTAL REVENUES
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

<TABLE>
<CAPTION>

----------------------------------------------------------------------------------------------------------------------------

                                                                    Percentage of                     Percentage Increase
                                                                    Total Revenues                         (Decrease)
                                                                    --------------                    -------------------
                                                                                                     Year 1997    Year 1996
                                                            1997           1996          1995        over 1996    over 1995
                                                         -------------------------------------------------------------------
<S>                                                       <C>           <C>           <C>             <C>           <C>
REVENUES:
      Membership services                                  38.7%          71.7%         72.5%           17.3%        (0.5%)
      Publications                                         17.7%          28.3%         27.5%           36.3%         3.3%
      Merchandise                                          43.6%            ---           ---             ---          ---
                                                         -------------------------------------------------------------------
                                                          100.0%         100.0%        100.0%          117.7%         0.5%

COSTS APPLICABLE TO REVENUES:
      Membership services                                  22.5%          41.6%         40.2%           17.3%         4.2%
      Publications                                         12.0%          20.2%         20.0%           29.5%         1.2%
      Merchandise                                          29.6%            ---           ---            ---           ---
                                                         -------------------------------------------------------------------
                                                           64.1%          61.8%         60.2%          125.6%         3.2%
                                                         -------------------------------------------------------------------
GROSS PROFIT                                               35.9%          38.2%         39.8%          104.7%        (3.5%)

OPERATING EXPENSES:
      Selling, general and administrative                  18.9%          11.7%         13.2%          251.8%       (11.2%)
      Depreciation and amortization                         4.6%           6.0%          6.5%           67.8%        (7.5%)
                                                         -------------------------------------------------------------------
                                                           23.5%          17.7%         19.7%          189.6%        (9.9%)
                                                         -------------------------------------------------------------------
INCOME FROM OPERATIONS                                     12.4%          20.5%         20.1%           31.9%         2.8%

NON-OPERATING ITEMS:
      Interest expense, net                                (9.0%)        (11.8%)       (11.8%)          68.5%         0.5%
      Other non-operating income (expense), net             0.1%          (0.7%)        (1.2%)            ---       (36.9%)
                                                         -------------------------------------------------------------------
                                                           (8.9%)        (12.5%)       (13.0%)          57.6%        (2.8%)
                                                         -------------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS BEFORE
      INCOME TAXES AND EXTRAORDINARY ITEM                   3.5%           8.0%          7.1%           (8.3%)       13.0%

INCOME TAX EXPENSE                                         (2.1%)         (4.4%)        (3.6%)           1.6%        21.7%
                                                         -------------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS                           1.4%           3.6%          3.5%          (20.2%)        4.0%
DISCONTINUED OPERATIONS:
      Income (loss) from discontinued operations, net
         of applicable deferred income taxes                 ---          (0.5%)         0.3%         (100.0%)     (259.5%)
      Loss on disposal, net of applicable deferred
         income tax benefit                                (0.1%)         (4.2%)          ---          (95.0%)         ---
                                                         -------------------------------------------------------------------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                     1.3%          (1.1%)         3.8%         (355.7%)     (127.7%)

EXTRAORDINARY ITEM:
      Loss on early extinguishment of debt, less applic-
         able current income tax benefit                   (0.1%)           ---           ---             ---          ---
                                                         -------------------------------------------------------------------
NET INCOME (LOSS)                                           1.2%          (1.1%)         3.8%         (339.4%)     (127.7%)
                                                         -------------------------------------------------------------------
                                                         -------------------------------------------------------------------
</TABLE>

                                      23

<PAGE>

Year Ended December 31, 1997 Compared with Year Ended December 31, 1996

REVENUES

Revenues of $304.7 million for 1997 increased by approximately $164.7 million or
117.7% from the comparable period in 1996.  Excluding the Ehlert operations
acquired March 1997 and the Camping World operations acquired April 1997,
revenues were $149.9 million for 1997 compared to $140.0 million for the
comparable period in 1996, a 7.1% increase.

Membership services revenues for 1997 of $117.8 million increased by
approximately $17.4 million or 17.3% compared to $100.4 million for 1996.
Excluding the Camping World membership services operations, 1997 membership
services revenue of $108.9 million increased $8.4 million compared to 1996.
This increase is largely attributable to a $3.8 million increase in fee income
generated from the sales of vehicle insurance policies, $2.7 million increase in
revenues from the extended vehicle warranty programs, a $2.6 million increase in
financial and insurance services revenue and a $1.3 million increase from the
Rapid Response emergency road service programs.  These increases were partially
offset by (i) a net decrease in club membership revenue of $1.5 million,
comprised primarily of a $2.2 million decrease associated with reduced Coast to
Coast Club enrollment and a $0.8 million increase in Good Sam Club membership
revenue, and (ii) a $0.5 million decrease in member event revenue.

Publications revenues for 1997 of $53.9 million increased 36.3% from $39.5
million for 1996.  This $14.3 million revenue increase was primarily due to
$12.8 million in additional revenue from the acquisition of Ehlert Publishing.
The remaining increase is due to (i) $0.5 million as a result of additional
issues of Woodalls Specials and ROADS TO ADVENTURE, (ii) $0.5 million in
additional TRAILER LIFE magazine  advertising revenue, and (iii) $0.5 million in
increased book and directory sales.

Merchandise revenue of $133.0 million related entirely to Camping World acquired
in April 1997.  On a pro forma basis, assuming the Camping World acquisition had
occurred at January 1, 1996, merchandise revenue for 1997 increased $6.9 million
or 4.6%.  This increase was principally attributable to a $3.5 million increase
in retail showroom sales and a $3.4 million increase in mail order sales.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues totaled $195.3 million in 1997, an increase of
$108.8 million or 125.6% over 1996.  Excluding the Ehlert and Camping World
operations acquired in 1997, costs applicable to revenues increased $7.1 million
for 1997 compared to 1996, an 8.2% increase.

Membership services costs and expenses increased by approximately $10.1
million or 17.3% to $68.4 million for 1997 compared to $58.3 million in 1996.
 Excluding the Camping World acquisition, membership services costs increased
$6.9 million to $65.2 million.  This increase was primarily the result of
increased expenses of $3.3 million associated with financial and insurance
services, $1.7 million increase in marketing expenses associated with the new
credit card program introduced in the fourth quarter of 1996, $1.9 million
increase for emergency road service claims and marketing expenses, of which
$1.0 million relates to the operations of the Rapid Response acquisition.

Publication costs and expenses of $36.6 million for 1997 increased $8.3 million
or 29.5% compared to 1996.  Excluding the Ehlert operations, costs increased
$0.2 million to $28.4 million in 1997.  Paper cost decreases realized in 1997 as
a result of a re-negotiated paper contract were more than offset by increases
associated with additional issues of ROADS TO ADVENTURE and Woodall Specials
and increased book marketing and fulfillment costs.

                                      24

<PAGE>

Merchandise costs applicable to revenues of $90.4 million related entirely to
Camping World acquired in April 1997.  On a pro forma basis, assuming the
Camping World acquisition had occurred at January 1, 1996, merchandise costs for
1997 increased $6.2 million or 5.7%.  In addition to the corresponding $5.0
million increase attributable to the increase in merchandise sales, the gross
profit margin on merchandise sales decreased by $1.2 million or 0.8%.

OPERATING EXPENSES

Selling, general and administrative expenses of $57.4 million for 1997 were
$41.1 million over 1996.  Excluding Ehlert and Camping World operations, general
and administrative expenses increased $2.2 million largely attributed to
recording $2.3 million of deferred executive compensation in 1997.  Depreciation
and amortization expenses of $14.0 million were $5.7 million over 1996.  This
increase was primarily due to depreciation and amortization of fixed assets and
intangibles attributable to the Ehlert and Camping World acquisitions.

INCOME FROM OPERATIONS

Income from operations of $37.9 million for 1997 increased by $9.2 million or
31.9% compared to 1996.  This was due to $9.3 million of income from operations
generated by the Ehlert and Camping World acquisitions, $1.6 million gross
profit increase from membership services, $1.3 million gross profit from
publications which was partially offset by a $3.0 million increase in operating
expenses.

NON-OPERATING ITEMS

Non-operating items for 1997 were $27.6 million compared to $17.5 million for
1996.  The increase is primarily interest on the $130.0 million 11% Senior Notes
issued April 1997 and the absence of restructuring charges incurred in 1996.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES AND EXTRAORDINARY ITEM

Income from continuing operations before income taxes and extraordinary item in
1997 was $11.3 million compared to $11.2 million for 1996. This increase was due
to the increase in income from operations from the Ehlert and Camping World
acquisitions, and an increase in gross profit from membership services and
publications, offset by increases in operating expenses.

INCOME TAXES

Income taxes for 1997 of $6.2 million increased slightly from 1996 primarily as
a result of additional amortization of non-deductible goodwill.  The effective
income tax rates in both 1997 and 1996 are higher than statutory rates due
primarily to the amortization of non-deductible goodwill.

INCOME FROM CONTINUING OPERATIONS

Income from continuing operations for 1997 was $4.1 million compared to $5.1
million for 1996.  This decrease was due to the increase in income from
operations, as noted above, more than an offset by an increase in interest
expense.

DISCONTINUED OPERATIONS

As further described in Note 18 to the consolidated financial statements, the
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter of
1996.  Additional losses of $0.3 million, net of taxes, were recognized in 1997
to finalize the disposal of the NAFE operations.

                                      25

<PAGE>

EXTRAORDINARY ITEM

The Company refinanced its senior term and revolving credit facilities in April
1997.  As a result, the Company incurred a write-off of unamortized financing
costs of $0.2 million, net of tax.

NET INCOME (LOSS)

Net income for 1997 was $3.5 million compared to a net loss of $1.5 million for
1996.  This $5.0 million difference resulted from $9.2 million of income from
operations, and a $6.0 million decrease in loss from discontinued operations and
extraordinary item, offset by a $10.1 million increase in non-operating
expenses, and a $0.1 million increase in income tax expense.

Year Ended December 31, 1996 Compared with Year Ended December 31, 1995

REVENUES

Revenues for 1996 of $140.0 million increased slightly from $139.2 million for
1995 due to a $1.2 million increase in publications revenues partially offset by
a $0.5 million decrease in membership services revenues.  Excluding the AB and
AINS operations acquired in October and June of 1995, respectively, revenues
were $138.9 million in 1996 compared to $139.0 million in 1995.

Membership services revenues for 1996 of $100.4 million decreased slightly from
$100.9 million for 1995.  The $0.5 million decrease in membership services
revenues resulted primarily from $0.8 million in additional revenues from the
financial services operations of AB and AINS which were acquired in 1995 and a
$1.3 million increase in RV financing and extended vehicle program income, which
were offset by a net decrease of $0.9 million in club membership revenues due
primarily to reduced membership enrollment in the Coast to Coast clubs and a
$1.6 million net decrease in marketing and commission fee income largely
composed of a decrease in the emergency road service program income.

Publications revenues for 1996 of $39.5 million increased 3.3% from $38.3
million for 1995.  This increase was primarily due to higher advertising income
associated with higher advertising lineage and advertising rates.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues (membership services and publications expenses)
for 1996 were $86.6 million or 61.8% of revenues compared to $83.9 million or
60.3% of revenues for 1995.  Excluding the AB and AINS operations acquired in
1995, costs applicable to revenues were $84.0 million or 60.5% of revenues
for 1996 compared to $83.3 million or 59.9% of revenues for 1995.  Costs
associated with operations acquired in 1995 contributed $2.0 million of the
$2.7 million overall increase.  The balance of the increase related to
increased expenses associated with the development of an Internet web site,
the introduction of a new member credit card and higher club development,
membership service and marketing costs. Such increases were only partially
offset by savings from the discontinuance of a direct mail catalog in 1996, a
reduction in marketing expense for the VIP program and reduced membership
enrollment expense in the Coast to Coast clubs.

OPERATING EXPENSES

Operating expenses for 1996 of $24.7 million or 17.6% of revenues decreased by
$2.7 million or 9.9% from $27.4 million. The $2.7 million decrease in operating
expenses was attributed to recording no phantom stock expense in 1996, a net
decrease in other administrative costs as well as lower amortization expenses as
certain customer lists and other intangibles were amortized in full in 1995.

                                      26

<PAGE>

INCOME FROM OPERATIONS

Income from operations of $28.7 million or 20.5% of revenues for 1996 increased
by $0.8 million or 2.8% compared to $27.9 million or 20.1% of revenues for 1995.
Excluding the operations of ATL and AINS which were acquired in 1995, income
from operations of $30.4 million or 21.9% of revenues for 1996 increased by $2.1
million or 7.4% compared to $28.3 million or 20.3% of revenues for 1995. The
improvement in operating income excluding operations acquired in 1995 is
primarily a result of lower operating expenses as discussed above.

NON-OPERATING ITEMS

Non-operating items for 1996 were $17.5 million compared to $18.0 million for
1995.  The decrease is primarily due to non-recurring expenses in the amount of
a $1.0 million provision for management restructuring charges in 1996 compared
to a $1.2 million facility relocation expense and a $0.4 million loss on sale of
assets in 1995.  The slight increase in interest expense resulted from higher
average borrowings which were largely offset by lower interest rates.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES

Income from continuing operations before income taxes for 1996 was $11.2 million
compared to $9.9 million for 1995. The increase was primarily due to lower
operating expenses as discussed above which were only partially offset by costs
associated with AB and AINS which were acquired in 1995.

INCOME TAXES

Income taxes for 1996 increased by $1.1 million to $6.1 million from $5.0
million in 1995 as a result of higher pre-tax income.  The effective income tax
rate in both 1996 and 1995 is higher than statutory rates due primarily to the
amortization of non-deductible goodwill.

INCOME FROM CONTINUING OPERATIONS

Income from continuing operations for 1996 was $5.1 million compared to $4.9
million for 1995.  The increase was primarily due to lower operating expenses
which were only partially offset by costs associated with AB and AINS which were
acquired in 1995.

DISCONTINUED OPERATIONS

As further described in Note 18 to the consolidated financial statements, the
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter of
1996.  Aggregate losses of $6.6 million, net of taxes, were recognized in 1996
from such discontinued operations.  The loss from NAFE in 1996 resulted from a
27% decrease in membership revenues in 1996 compared to 1995 while the
percentage of costs applicable to revenues increased in 1996 compared to 1995.

NET INCOME (LOSS)

Net loss for 1996 was $1.5 million compared to net income of $5.3 million for
1995.  This $6.8 million difference resulted from a $1.7 million decrease in
gross profit from club membership services, a $1.1 million decrease in gross
profit for AB and AINS, a $1.1 million increase in income taxes and a $7.0
million increase in the loss from NAFE.  These losses were partially offset by a
$0.9 million increase in gross profit from publications and a $3.2 million
decrease in operating and non-operating expenses.

                                      27

<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

AGHI is a holding company whose only asset is the capital stock of AGI.  On
March 6, 1997 and April 2, 1997, as discussed further below, AGI completed the
acquisitions of the stock of Ehlert and Camping World, respectively.  These
acquisitions were funded primarily through borrowings under the AGI Senior
Credit Facility established April 2, 1997 and the $130.0 million AGHI Senior
Notes issuance.  The proceeds from the AGHI Senior Notes, net of expenses and
repayments of approximately $7.5 million of AGHI's debt were contributed by AGHI
to AGI as capital.  Interest on the AGHI Senior Notes, as well as other
obligations discussed below which were entered into by AGHI related to the
acquisitions, will be serviced from dividends from AGI as discussed below.

Cash, cash equivalents and investments totaled $46.6 million at December 31,
1997 compared to $4.8 million at December 31, 1996.  Included in the December
31, 1997 cash, cash equivalents and investments is $42.5 million which is
restricted for use by AB and AINS subsidiaries.  The assets of AB and AINS are
subject to regulatory restrictions on dividends or other distributions to the
Company and are unavailable to reduce Company debt.  In addition, both AB and
AINS, although required to be consolidated with the Company, are recognized as
"unrestricted" or non-guarantying subsidiaries as defined in the AGI Senior
Credit Facility, as discussed further below, and AB only is "unrestricted" under
the terms of the AGI Senior Subordinated Notes and the AGHI Senior Notes.

Both AB and AINS are subject to regulatory guidelines that, among other things,
stipulate the minimum capital requirements for each entity based on certain
operating ratios.  To maintain those ratios the Company contributed $10.5
million and $1.0 million of capital to AB and AINS during 1997, respectively.
It is anticipated that additional capital contributions of $1.0 million will be
made to AB during 1998.

On March 6, 1997, AGI acquired the stock of Ehlert for $22.4 million, of which
$20.9 million was paid in cash at closing.  In addition, a $1.5 million note was
issued by AGHI to the seller, of which $1.0 million was repaid in April 1997.
The balance of the note is payable on March 6, 1999, together with interest at
5% per annum.  In addition, John Ehlert, the founder and principal stockholder
of Ehlert, entered into a non-competition agreement for $0.2 million.  The
purchase price of Ehlert was funded primarily through borrowings under the AGI
Senior Credit Facility and a $6.5 million capital contribution to AGI from AGHI
($5.0 million of the capital contribution was in cash).

On April 2, 1997, AGI acquired the stock of Camping World for $108.0 million in
cash, including $19.0 million for non-competition and consulting agreements with
certain Camping World executives.  In addition, AGHI entered into the Camping
World Management Incentive Agreements with certain Camping World executives
pursuant to which up to an additional $15.0 million will be paid subject to
Camping World achieving certain operating goals.  Such contingent amounts will
be payable in $1.0 million annual installments on the first four anniversaries
of the closing and $11.0 million on the fifth anniversary of the closing.  The
purchase price of Camping World was funded through capital contributions of
$119.5 million to AGI from AGHI (consisting of the net proceeds from the April
2, 1997 issuance of the AGHI Senior Notes, net of expenses and repayments of
approximately $7.5 million of AGHI's debt) together with borrowings under the
AGI Senior Credit Facility (discussed below).

The $75.0 million AGI Senior Credit Facility provides a term loan of $30.0
million (reducing in quarterly principal installments of $1.5 million) and a
$45.0 million revolving credit line.  The interest on borrowings under the
senior credit facility is at variable rates based on the ratio of total cash
flow to outstanding indebtedness (as defined).  Interest rates float with prime
and the London Interbank Offered Rates (LIBOR), plus an applicable margin
ranging from 0.75% to 2.75% over the stated rates.  AGI also pays a commitment
fee of 0.5% per annum on the unused amount of the revolving credit line.  The
AGI Senior Credit Facility is secured by a security interest in the assets of
AGI and its subsidiaries and a pledge of the stock of AGI and its subsidiaries.
At December 31, 1997, $7.4 million was outstanding under the $45.0 million
revolving credit line.

                                      28

<PAGE>

The AGI Indenture limits borrowings under the AGI Senior Credit Facility to 150%
of AGI's consolidated cash flow (as defined) for the preceding four fiscal
quarters.  For the purposes of this calculation, the results of Camping World
and Ehlert are only included for periods after their acquisition.  As of
December 31, 1997, permitted borrowings under the undrawn revolving line of the
AGI Senior Credit Facility were $45.0 million.

The AGI Senior Credit Facility and the AGI Indenture allow for, among other
things, the distribution of payments by AGI to AGHI to service the semi-annual
interest due on the AGHI Senior Notes and the annual amounts due under the
Camping World Management Incentive Agreements.  Such distributions are subject
to AGI's compliance with certain restrictive covenants, including, but not
limited to, an interest coverage ratio, fixed charge coverage ratio, minimum
operating cash flow, and limitations on capital expenditures and total
indebtedness. Under the terms of the AGI Senior Credit Facility and AGI
Indenture, AGI would have been permitted to make dividends to AGHI up to $123.1
million, to service these obligations when due, as of December 31, 1997.

During 1997, payments under the terms of several phantom stock agreements
totaled $0.6 million.  Additional phantom stock payments of $2.0 million are
scheduled to be made over the next twelve months.

Capital expenditures in 1997 totaled $4.7 million compared to capital
expenditures of $1.7 million in 1996.  Capital expenditures are anticipated to
be approximately $5.0 million for the remainder of 1998, primarily for the
addition of two Camping World supercenters, and continued enhancements to
membership marketing databases, inbound and outbound tele-communications, and
computer software and hardware, some related to the Year 2000 compliance.

Regarding the Year 2000 compliance issue for information systems, the Company
has recognized the need to ensure that its computer operations and operating
systems will not be adversely affected by the upcoming calendar Year 2000 and is
cognizant of the time sensitive nature of the problem.  The Company has assessed
how it may be impacted by Year 2000 and has formulated and commenced
implementation of a comprehensive plan to address known issues as they relate to
its information systems.  The plan, as it relates to information systems,
involves a combination of software modification, upgrades and replacement.  The
necessary modifications to the Company's financial and operational information
systems are expected to be completed by the first quarter of 1999 and the
Company preliminarily estimates the cost to be in the range of $1.0 to $1.5
million.  The Company is not yet able to estimate the cost of Year 2000
compliance with respect to subcontracted production systems, products, customers
and suppliers; however, based on a preliminary review, management does not
expect that such costs will have a material adverse effect on the future
consolidated results of operations of the Company.

Management believes that funds generated by operations together with available
borrowings under its revolving credit line will be sufficient to satisfy the
Company's operating cash needs, debt obligations and capital requirements of its
existing operations during the next twelve months.


FACTORS AFFECTING FUTURE PERFORMANCE

Although increases in operating costs could adversely affect the Company's
operations, management does not believe that inflation has had a material effect
on operating profit during the past several years.  However, fuel shortages and
substantial increases in propane and gasoline costs could have a significant
impact on the Company's travel-related membership services and publications
revenues.  Historically such events have caused declines in advertisements but
have not significantly affected club membership enrollment.  The Company is
unable to predict at what point fluctuating fuel prices may begin to adversely
impact revenues or cash flow.  The Company believes it will be able to partially
offset any cost increases with price increases to its members and certain cost
reducing measures.

                                      29

<PAGE>

SEASONALITY

The Company's cash flow is highest in the second half of the year due to the
seasonal nature of the retail segment and membership renewals of the Coast to
Coast clubs in the fourth quarter.


DISCLOSURE REGARDING FORWARD LOOKING STATEMENTS

This filing contains statements that are "forward looking statements," and
includes, among other things, discussions of the Company's business strategy and
expectations concerning market position, future operations, margins,
profitability, liquidity and capital resources, as well as statements concerning
the integrations of acquired operations and the achievement of financial
benefits and operational efficiencies in connection with acquisitions.  Forward
looking statements are included in "Business -- General," "Business -- Business
Strategy," "Business -- RV Industry," "Business -- Operations," "Business --
Competition," "Legal Proceedings," "Management's Discussion and Analysis of
Financial Condition and Results of Operations."  Although the Company believes
that the expectations reflected in such forward looking statements are
reasonable, it can give no assurance that such expectations will prove to have
been correct.  Generally, these statements relate to business plans or
strategies, projected or anticipated benefits or other consequences of such
plans or strategies, number of acquisitions and projected or anticipated
benefits from acquisitions made by or to be made by the Company (including the
acquisitions of Camping World, Inc. and the Ehlert Publishing companies), or
projections involving anticipated revenues, expenses, earnings, levels of
capital expenditures or other aspects of operating results.  All phases of the
operations of the Company are subject to a number of uncertainties, risks and
other influences, including consumer spending, fuel prices, general economic
conditions, regulatory changes and competition, many of which are outside the
control of the Company, any one of which, or a combination of which, could
materially affect the results of the Company's operations and whether the
forward looking statements made by the Company ultimately prove to be accurate.

                                      30

<PAGE>

ITEM 8:  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA


INDEX TO FINANCIAL STATEMENTS
                                                                     PAGE
                                                                     ----
     Independent Auditors' Report                                     32


     Consolidated Balance Sheets as of December 31, 1997 and 1996     33


     Consolidated Statements of Operations for the years ended
     December 31, 1997, 1996 and 1995                                 34


     Consolidated Statements of Stockholder's Deficit for the
     years ended December 31, 1997, 1996 and 1995                     35


     Consolidated Statements of Cash Flows for the years ended
     December 31, 1997, 1996 and 1995                                 36


     Notes to Consolidated Financial Statements                       37

     Schedule II - Valuation and Qualifying Accounts                  50

All other financial statement schedules not listed have been omitted since the
required information is included in the consolidated financial statements, the
notes thereto, is not applicable, or not required.

                                      31

<PAGE>

INDEPENDENT AUDITORS' REPORT


Board of Directors
Affinity Group Holding, Inc. and subsidiaries


We have audited the accompanying consolidated balance sheets of Affinity Group
Holding, Inc. and subsidiaries as of December 31, 1997 and 1996, and the related
consolidated statements of operations, stockholder's deficit, and cash flows for
each of the three years in the period ended December 31, 1997.  Our audits also
included the financial statement schedule listed in the index at Item 8.  These
financial statements and financial statement schedule are the responsibility of
the Company's management.  Our responsibility is to express an opinion on these
financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Affinity Group Holding, Inc. and
subsidiaries as of December 31, 1997 and 1996, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 1997 in conformity with generally accepted accounting principles.
Also, in our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.


Deloitte & Touche LLP
March 5, 1998
Denver, Colorado

                                      32

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1997 AND 1996 (IN THOUSANDS, EXCEPT SHARE AMOUNTS)

<TABLE>
<CAPTION>

----------------------------------------------------------------------------------------------------------------------------

                                                                                       1997             1996
                                                                                   -----------    ------------
<S>                                                                               <C>           <C>
ASSETS
       CURRENT ASSETS:
             Cash and cash equivalents                                              $   43,978    $     4,278
             Investments                                                                 2,590            499
             Accounts receivable, less allowance for doubtful accounts
                  of $731 in 1997 and $1,081 in 1996                                    25,802         14,812
             Inventories                                                                30,283          2,473
             Prepaid expenses and other assets                                          11,089          6,052
             Deferred tax asset - current                                                    -          2,228
                                                                                   -----------    ------------
                  Total current assets                                                 113,742         30,342

       PROPERTY AND EQUIPMENT                                                           51,559         10,550
       LOANS RECEIVABLE                                                                 44,973         13,134
       INTANGIBLE ASSETS                                                               206,104        109,065
       DEFERRED TAX ASSET                                                                8,521         13,516
       RESTRICTED INVESTMENTS                                                            2,096          2,137
       OTHER ASSETS                                                                      5,391          4,411
       NET LONG-TERM ASSETS OF DISCONTINUED OPERATIONS                                       -            973
                                                                                   -----------    ------------
                                                                                     $ 432,386      $ 184,128
                                                                                   -----------    ------------
                                                                                   -----------    ------------
LIABILITIES AND STOCKHOLDER'S DEFICIT
       CURRENT LIABILITIES:
             Accounts payable                                                       $   16,334    $     4,517
             Accrued interest                                                            7,371          2,966
             Accrued taxes                                                               5,035              -
             Accrued liabilities                                                        23,498         14,516
             Customer deposits                                                          74,528         14,979
             Deferred tax liability - current                                            2,132              -
             Current portion of long-term debt                                           6,132          5,344
             Net current liabilities of discontinued operations                              -          1,464
                                                                                   -----------    ------------
                  Total current liabilities                                            135,030         43,786

       DEFERRED REVENUES                                                                79,572         70,113
       LONG-TERM DEBT                                                                  288,229        142,031
       OTHER LONG-TERM LIABILITIES                                                       5,467          7,632
       COMMITMENTS AND CONTINGENCIES                                                         -              -
                                                                                   -----------    ------------
                                                                                       508,298        263,562
                                                                                   -----------    ------------
       STOCKHOLDER'S DEFICIT:
             Common stock, $.01 par value, 1,000 shares authorized,
                  100 shares issued and outstanding                                          1              1
             Additional paid-in capital                                                 12,021         12,021
             Accumulated deficit                                                       (87,934)       (91,456)
                                                                                   -----------    ------------
                  Total stockholder's deficit                                          (75,912)       (79,434)
                                                                                   -----------    ------------
                                                                                     $ 432,386       $184,128
                                                                                   -----------    ------------
                                                                                   -----------    ------------
</TABLE>
See notes to consolidated financial statements.

                                      33

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995 (IN THOUSANDS)
<TABLE>
<CAPTION>

----------------------------------------------------------------------------------------------------------------------------

                                                                         1997          1996          1995
                                                                     ----------      ---------   ----------
<S>                                                                  <C>           <C>          <C>
REVENUES:
         Membership services                                          $ 117,839      $ 100,434   $  100,947
         Publications                                                    53,891         39,545       38,290
         Merchandise                                                    132,953              -            -
                                                                     ----------      ---------   ----------
                                                                        304,683        139,979      139,237
COSTS APPLICABLE TO REVENUES:
         Membership services                                             68,417         58,338       55,997
         Publications                                                    36,554         28,236       27,906
         Merchandise                                                     90,378              -            -
                                                                     ----------      ---------   ----------
                                                                        195,349         86,574       83,903

GROSS PROFIT                                                            109,334         53,405       55,334

OPERATING EXPENSES:
         Selling, general and administrative                             57,435         16,326       18,376
         Depreciation and amortization                                   13,997          8,340        9,013
                                                                     ----------      ---------   ----------
                                                                         71,432         24,666       27,389
                                                                     ----------      ---------   ----------

INCOME FROM OPERATIONS                                                   37,902         28,739       27,945

NON-OPERATING ITEMS:
         Interest expense, net                                          (27,825)       (16,518)     (16,433)
         Other non-operating income (expense), net                          218           (996)      (1,579)
                                                                     ----------      ---------   ----------
                                                                        (27,607)       (17,514)     (18,012)
                                                                     ----------      ---------   ----------

INCOME FROM CONTINUING OPERATIONS BEFORE
         INCOME TAXES AND EXTRAORDINARY ITEM                             10,295         11,225        9,933
INCOME TAX EXPENSE                                                       (6,240)        (6,144)      (5,047)
                                                                     ----------      ---------   ----------
INCOME FROM CONTINUING OPERATIONS                                         4,055          5,081        4,886
DISCONTINUED OPERATIONS:
         Income (loss) from discontinued operations, net of
             applicable deferred income tax benefits of $384 in
             1996 and deferred income tax expense of $264
             in 1995                                                        -             (686)         430
         Loss on disposal, net of applicable deferred income
             tax benefits of $176 and $1,060 in 1997 and 1996,
             respectively                                                  (294)        (5,866)          -
                                                                     ----------      ---------   ----------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                                   3,761         (1,471)       5,316

EXTRAORDINARY ITEM:
         Loss on early extinguishment of debt, less applic-
            able current income tax benefit of $147                        (239)           -            -
                                                                     ----------      ---------   ----------
NET INCOME (LOSS)                                                        $3,522        ($1,471)      $5,316
                                                                     ----------      ---------   ----------
                                                                     ----------      ---------   ----------

</TABLE>


See notes to consolidated financial statements.

                                      34

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDER'S DEFICIT
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
(IN THOUSANDS EXCEPT NUMBER OF SHARES)
<TABLE>
<CAPTION>

----------------------------------------------------------------------------------

                                 Common Stock               Additional
                                --------------   Paid-in    Accumulated
                                Shares  Amount  Capital      Deficit      Total
                                ------  ------  --------   ------------  ---------
<S>                             <C>    <C>     <C>        <C>           <C>
BALANCES AT JANUARY 1, 1995       100     $1     $15,705     ($89,985)   ($74,279)
      Dividends                                   (3,684)      (5,316)     (9,000)
      Net income                                                5,316       5,316
                                ------  ------  --------   ------------  ---------

BALANCES AT DECEMBER 31, 1995     100      1      12,021      (89,985)    (77,963)
      Net loss                                                 (1,471)     (1,471)
                                ------  ------  --------   ------------  ---------

BALANCES AT DECEMBER 31, 1996     100      1      12,021      (91,456)    (79,434)
      Net income                                                3,522       3,522
                                ------  ------  --------   ------------  ---------

BALANCES AT DECEMBER 31, 1997     100      $1    $12,021     ($87,934)   ($75,912)
                                ------  ------  --------   ------------  ---------
                                ------  ------  --------   ------------  ---------

</TABLE>

See notes to consolidated financial statements.

                                      35

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995 (IN THOUSANDS)
<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------

                                                                                 1997        1996          1995
                                                                               -------     ---------  -----------
<S>                                                                           <C>          <C>       <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                                                            $3,522      ($1,471)  $    5,316
   Adjustments to reconcile net income (loss) to net cash
         provided by operating activities:
         Deferred tax provision                                                  1,677        2,023        4,990
         Depreciation and amortization                                          13,997        8,340        9,013
         Provision for losses on accounts receivable                                90          278          548
         Provision for estimated loss on disposal of NAFE                           -        6,926            -
         Deferred compensation                                                   2,300            -        1,000
         (Gain) loss on disposal of property and equipment                          (6)           1          (48)
         Loss on lease abandonment                                                  -            -         1,228
         Write-off of leasehold improvements                                        -            -           400
         Extraordinary item - loss on early extinguishment of debt                 386            -           -
         Changes in operating assets and liabilities (net of
               purchased businesses):
               Accounts receivable                                              (6,904)         (36)      (4,810)
               Inventories                                                       3,612        1,400         (512)
               Prepaids and other assets                                        (2,738)        (557)        (419)
               Long-term lease prepayment                                           -            -        (1,679)
               Accounts payable                                                (11,946)          91          634
               Accrued and other liabilities                                     4,346       (1,307)      (2,375)
               Deferred revenues                                                 5,094        1,411        1,254
               Net assets and liabilities of discontinued operations              (491)        (706)        (817)
                                                                               -------     ---------  -----------
                      Net cash provided by operating activities                 12,939       16,393       13,723
                                                                               -------     ---------  -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures                                                         (4,698)      (1,743)      (4,713)
   Proceeds from sale of property and equipment                                     46            2          263
   Net changes in intangible assets                                            (10,838)        (437)          30
   Net changes in investments                                                   (2,050)         893           -
   Net changes in loans receivable                                             (31,839)      (4,660)         893
   Purchase of investments                                                          -            -        (3,529)
   Purchase of Ehlert Publishing Group, Inc.                                   (20,889)          -            -
   Purchase of Camping World, Inc., net of cash acquired                       (97,418)          -            -
   Purchase of Affinity Thrift and Loan, net of cash acquired                       -            -         1,854
   Purchase of Affinity Insurance Group, Inc.                                       -            -          (356)
   Note receivable from affiliate                                                   -         3,113       (3,113)
                                                                               -------     ---------  -----------
                      Net cash used in investing activities                   (167,686)      (2,832)      (8,671)
                                                                               -------     ---------  -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Net change in customer deposits                                              59,549        4,005           -
   Dividends paid                                                                   -            -        (9,000)
   Borrowings on long-term debt                                                205,580       34,200      125,046
   Principal payments of long-term debt                                        (70,682)     (51,321)    (117,820)
                                                                               -------     ---------  -----------
                      Net cash provided by (used in) financing activities      194,447      (13,116)      (1,774)
                                                                               -------     ---------  -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                       39,700          445        3,278

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                                   4,278        3,833          555
                                                                               -------     ---------  -----------
CASH AND CASH EQUIVALENTS AT END OF YEAR                                       $43,978     $  4,278   $    3,833
                                                                               -------     ---------  -----------
                                                                               -------     ---------  -----------
</TABLE>

See notes to consolidated financial statements.

                                      36

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

-------------------------------------------------------------------------------

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     PRINCIPLES OF CONSOLIDATION - The consolidated financial statements include
     the accounts of Affinity Group Holding, Inc. ("AGHI"), its wholly-owned
     subsidiary, Affinity Group, Inc. ("AGI"), and AGI's subsidiaries
     (collectively the Company).  AGHI was formed in November 1996 and all of
     the stock of AGI was contributed to AGHI from its parent, AGI Holding Corp.
     ("AGHC"), formerly Affinity Group Holding, Inc., upon formation.  Since all
     companies are under common control, and since AGHI has no operations other
     than those related to AGI and AGI's subsidiaries, the contribution was
     accounted for as if it was a pooling of interests.  Therefore, the accounts
     of AGI and AGI's subsidiaries are presented in AGHI's financial statements.
     All significant intercompany transactions and balances have been
     eliminated.  Certain reclassifications of prior year amounts have been made
     to conform to the current presentation.

     DESCRIPTION OF THE BUSINESS - The Company is a membership based direct
     marketing company which sells club memberships, products, services, and
     publications to selected affinity groups primarily in North America.  The
     Company markets club memberships, merchandise and services to RV owners,
     camping and golf enthusiasts.  The Company also publishes magazines,
     directories and books.  In connection with the acquisition of Camping World
     (see Note 2), the Company now offers a full array of merchandise and
     services for RV owners through retail supercenters and mail order
     operations.  Further, through the acquisitions of Affinity Thrift and Loan
     and Affinity Insurance Group, Inc. in 1995 (see Note 2), the Company offers
     certain banking services and underwriting property and casualty insurance
     for its members and others in the states in which it is licensed to do
     business.

     USE OF ESTIMATES -  The preparation of the Company's consolidated financial
     statements in conformity with generally accepted accounting principles
     requires the Company's management to make estimates and assumptions that
     affect the amounts reported in these financial statements and accompanying
     notes.  Actual results could differ from those estimates.

     CASH AND CASH EQUIVALENTS - The Company considers all short-term, highly
     liquid investments purchased with a maturity date of three months or less
     to be cash equivalents.

     INVENTORIES - Inventories are valued at the lower of cost (generally
     last-in, first-out) or market.  Inventories consist of books, paper, and
     retail travel and leisure merchandise.

     PROPERTY AND EQUIPMENT - Property and equipment are recorded at cost.
     Depreciation of property and equipment is provided using the straight-line
     method over the following estimated useful lives of the assets:
<TABLE>
<CAPTION>
                                              YEARS
                                              -----
<S>                                          <C>
     Buildings and improvements                3-31
     Furniture and equipment                   3-12
     Software                                  3-5
</TABLE>

     Leasehold improvements, included in buildings and improvements, are
     amortized over the lives of the respective leases.

                                      37

<PAGE>

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     LOANS RECEIVABLE -  Loans Receivable were acquired as part of Affinity
     Thrift and Loan (see Note 2).  In accordance with purchase accounting
     rules, the loans were recorded at their fair value, $9,367,000.  The
     adjustment for fair value is being amortized using the interest method over
     the weighted average term to maturity of the affected loans, 16 years.

     INTANGIBLE ASSETS - Intangible assets are amortized over the following
     lives:

<TABLE>
<CAPTION>
                                                             YEARS
                                                             -----
    <S>                                                     <C>
     Goodwill                                                  40
     Membership and customer lists                            3-10
     Resort and golf course agreements                         4
     Noncompete and deferred consulting agreements            3-15
     Organizational costs                                      5

     Deferred financing costs are amortized over the lives of the related
     debt agreements.

</TABLE>

     IMPAIRMENT OF LONG-LIVED ASSETS - In March 1995, the Financial
     Accounting Standards Board issued Statement of Financial Accounting
     Standards ("SFAS") No. 121, "Accounting for the Impairment of Long-Lived
     Assets and for Long-Lived Assets to Be Disposed Of."  SFAS No. 121
     requires that long-lived assets, including intangible assets, be
     reviewed for impairment whenever events or changes in circumstances
     indicate that the carrying amount of an asset may not be recoverable and
     establishes guidelines for determining fair value based on future net
     cash flows for the use of the asset and for the measurement of the
     impairment loss.  Any impairment loss is recorded in the period in which
     the recognition criteria are first applied and met. The adoption by the
     Company of SFAS No. 121 in 1996 had no material effect on its results of
     operations or on its financial position.

     REVENUE RECOGNITION - Merchandise revenue is recognized when products are
     sold in the retail stores, or shipped via mail order or when services are
     provided to customers.  Membership and Emergency Road Service ("ERS")
     revenues are deferred and recognized over the life of the membership.  Good
     Sam Club lifetime membership revenues and expenses are deferred and
     recognized over 18 years which is the actuarially determined fulfillment
     period.  Promotional expenses, consisting primarily of direct mail
     advertising, are deferred and expensed over the period of expected future
     benefit.  Renewal expenses are expensed at the time related materials are
     mailed.  ERS claims expenses are recognized when incurred.

     PUBLICATIONS REVENUE AND EXPENSE - Newsstand sales of publications and
     related expenses are recorded at the time of delivery net of estimated
     provision for returns.  Subscription sales of publications are reflected in
     income over the lives of the subscriptions.  The related selling expenses
     are expensed as incurred.  Advertising revenues and related expenses are
     recorded at the time of delivery.  Subscription and newsstand revenues and
     expenses related to annual publications are deferred until the publications
     are distributed.

     DEFERRED REVENUE - For balance sheet purposes, deferred revenues are
     classified as long-term, although a portion of the amounts deferred expire
     over the next year.

     COMPREHENSIVE INCOME - In June 1997, the Financial Accounting Standards
     Board issued SFAS 130, "Reporting Comprehensive Income."  SFAS 130 requires
     companies to disclose comprehensive income and its components.  The Company
     currently has no items of other comprehensive income and therefore SFAS 130
     does not apply.

                                      38

<PAGE>

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION - In June 1997, the
     Financial Accounting Standards Board issued SFAS No. 131, "Disclosures
     about Segments of an Enterprise and Related Information", which will be
     effective for the Company beginning January 1, 1998.  SFAS No. 131
     redefines how operating segments are determined and requires disclosure of
     certain financial and descriptive information about a company's operating
     segments.  The Company believes the segment information required to be
     disclosed under SFAS No. 131 will be more comprehensive than previously
     provided, including expanded disclosure of income statement and balance
     sheet items for each of its reportable operating segments.

2.   ACQUISITIONS

     On April 2, 1997, the Company acquired the common stock of Camping
     World, Inc. ("CWI") for $108.0 million in cash, including $19.0 million
     for non-competition and consulting agreements with certain Camping World
     executives.  In addition, AGHI entered into a management incentive
     agreement with certain Camping World executives pursuant to which up to
     $15.0 million will be paid subject to Camping World achieving certain
     goals.  The purchase price of Camping World was funded through capital
     contributions to AGI from AGHI (consisting of the net proceeds from the
     April 2, 1997 issuance by AGHI of $130.0 million in 11% senior notes due
     2007, net of expenses and repayment of approximately $7.5 million of
     AGHI's debt) together with borrowings under the AGI's $75.0 million
     senior credit facility established April 2, 1997.  Camping World is a
     national specialty retailer of merchandise and services for RV owners.

     On March 6, 1997, the Company acquired the stock of Ehlert Publishing
     Group, Inc. ("EPG") for $22.4 million, of which $20.9 million was paid in
     cash at closing.  In addition, a $1.5 million note was issued by AGHI, to
     the seller, of which $1.0 million was repaid in April 1997.  The purchase
     price of EPG was funded primarily through borrowings under the AGI's
     senior credit facility and a $6.5 million capital contribution to AGI from
     AGHI ($5.0 million of the capital contribution was in cash).  EPG is a
     specialty publisher of sports and recreation magazines focusing on four
     niches: snowmobiling, personal watercraft, archery and all-terrain
     vehicles.

     In October 1995, a wholly owned subsidiary of the Company acquired the
     common stock of Affinity Bank ("AB"), previously Affinity Thrift and Loan,
     and formerly San Francisco Thrift and Loan.  Under the terms of the
     purchase agreement, AB stock was acquired for $125,000 and AB entered
     into a noncompete agreement with the previous owner for $75,000.  For
     purposes of the Senior Subordinated Notes Indenture (Indenture) and the
     senior credit facility discussed in Note 7, the Company's investment and
     the continuing operations of the wholly owned subsidiary, AB, has been
     designated as an "unrestricted subsidiary".

     In June 1995, the Company acquired the common stock of Affinity Insurance
     Group, Inc. ("AINS") formerly Aspen Indemnity Corporation, for $87,500.  In
     December 1995, AINS was licensed in the state of Colorado, its domicile
     state.

     The operating results of CWI, EPG, AB, and AINS have been included in the
     Company's consolidated results of operations from the dates of their
     respective acquisition.  These acquisitions have been accounted for using
     the purchase method of accounting and, accordingly, the assets and
     liabilities of these companies have been recorded at their estimated fair
     value at the date of their respective acquisitions.  In connection with
     these acquisitions, the Company has recorded goodwill of approximately
     $67,567,000 and $400,000 in 1997 and 1995, respectively.

                                      39

<PAGE>

2.   ACQUISITIONS (continued)

     The following unaudited pro forma results of operations for the year ended
     December 31, 1997 and 1996 assumes the acquisition of CWI and EPG occurred
     as of January 1, 1996.  The summary pro forma results are based on
     assumptions and are not necessarily indicative of the actual results which
     would have occurred had this acquisition occurred on January 1, 1996, or
     of the future results of operations of the Company (in thousands).

<TABLE>
<CAPTION>
                                                                Year ended
                                                           --------------------
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Revenue                                           $347,156    $323,998
         Income from continuing operations                    2,047       4,775
         Net income                                           1,514      (1,777)
</TABLE>

3.   INVENTORIES

     Inventories are stated at lower of cost or market.  Cost is determined by
     the last-in, first-out (LIFO) method for approximately 89% and 0% of the
     Company's inventories at December 31, 1997 and 1996, respectively, and the
     first-in, first-out (FIFO) method for all other inventories.  The FIFO
     method approximates the current market cost.

4.   PROPERTY AND EQUIPMENT

     Property and equipment consisted of the following at December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Land                                               $14,376     $   536
         Building and improvements                           25,205       4,936
         Furniture and equipment                             17,296       7,621
         Software                                             4,855       2,276
         Systems development in progress                        872       1,873
                                                           --------    --------
                                                             62,604      17,242
         Less accumulated depreciation                      (11,045)     (6,692)
                                                           --------    --------
                                                            $51,569     $10,550
                                                           --------    --------
                                                           --------    --------
</TABLE>


5.   INTANGIBLE ASSETS

     Intangible assets consisted of the following at December 31 (in thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Goodwill                                          $184,353    $116,785
         Membership and customer lists                        3,947      14,691
         Resort and golf course participation agreements     13,692      14,013
         Noncompete and deferred consulting agreements       29,197       1,193
         Deferred financing and organization costs           12,872       6,757
                                                           --------    --------
                                                            244,061     153,439
        Less accumulated amortization                       (37,857)    (44,374)
                                                           --------    --------
                                                           $206,104    $109,065
                                                           --------    --------
                                                           --------    --------
</TABLE>

                                      40

<PAGE>

6.   ACCRUED LIABILITIES

     Accrued liabilities consisted of the following at December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Compensation and benefits                         $ 8,181     $ 4,994
         Other accruals                                     15,317       9,522
                                                           --------    --------
                                                           $23,498     $14,516
                                                           --------    --------
                                                           --------    --------
</TABLE>

7.   LONG-TERM DEBT

     The following reflects outstanding long-term debt as of December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         AGI Senior Subordinated Notes                     $120,000    $120,000
         AGHI Senior Notes                                  130,000          --
         AGI Senior Credit Facility:
             Term loan                                       25,500          --
             Revolving credit line                            7,380          --
         Camping World management incentive obligation       10,000          --
         Other long-term obligations                          1,481      27,375
                                                           --------    --------
                                                            294,361     147,375
         Less current portion                                (6,132)     (5,344)
                                                           --------    --------
                                                           $288,229    $142,031
                                                           --------    --------
                                                           --------    --------

</TABLE>

     In 1993, a total of $120.0 million of senior subordinated notes ("AGI
     Senior Subordinated Notes") were issued in a public offering.  The notes
     bear interest at the rate of 11 1/2% per annum with interest payable
     semi-annually each April 15 and October 15, and mature on October 15, 2003.
     These notes are unsecured obligations of AGI and are subordinated in right
     of payment to the existing senior indebtedness, but rank senior or pari
     passu with all other existing indebtedness and future indebtedness of AGI.

     On April 2, 1997, AGHI issued a total of $130.0 million of senior notes
     ("AGHI Senior Notes").  The notes bear interest at the rate of 11% per
     annum with interest payable semi-annually each April 1 and October 1, and
     mature on April 1, 2007.  These notes are general unsecured obligations of
     AGHI and rank pari passu with all existing indebtedness of AGHI and senior
     in right of payment to all existing and future subordinated indebtedness of
     the Company.

     On April 2, 1997, AGI entered into a new five year credit agreement ("AGI
     Senior Credit Facility") with certain lenders and Fleet National Bank, as
     agent, consisting of a term loan of $30.0 million (reducing in quarterly
     principal installments of $1.5 million) and revolving credit facility of
     $45.0 million of which the outstanding balance will be due and payable at
     the conclusion of the credit arrangement.  The interest on borrowings under
     the AGI Senior Credit Facility is at variable rates based on the ratio of
     total cash flow to outstanding indebtedness (as defined).  Interest rates
     float with prime and the London Interbank Offered Rates ("LIBOR"), plus an
     applicable margin ranging from 0.75% to 2.75% over the stated rates.  The
     interest rate on the term loan and the revolving credit facility as of
     December 31, 1997 was 8.75% and 10.0%, respectively.  AGI also pays a
     commitment fee of 0.5% per annum on the unused amount of

                                      41

<PAGE>

7.   LONG-TERM DEBT (continued)

     the revolving credit line.  The funds were used to retire senior secured
     term notes and revolving credit lines established on October 11, 1994 and
     partially fund the acquisition of Camping World.  The AGI Senior Credit
     Facility is secured by a security interest in the assets of AGI and its
     subsidiaries and a pledge of the stock of AGI and its subsidiaries.

     On April 2, 1997, AGHI entered into management incentive agreements
     ("Camping World Management Incentive Agreements") with certain Camping
     World executives pursuant to which up to an additional $15.0 million will
     be paid subject to Camping World achieving certain operating goals.  Such
     contingent amounts will be payable in $1.0 million annual installments on
     the first four anniversaries of the closing and $11.0 million on the fifth
     anniversary of the closing.  This obligation was recorded at the present
     value of $10.0 million and accrues interest at the rate of 10% per annum on
     the unpaid balance.

     The AGI indenture pursuant to which the AGI Senior Subordinated Notes were
     issued ("AGI Indenture"), the AGHI indenture pursuant to which the AGHI
     Senior Notes were issued ("AGHI Indenture") and the AGI Senior Credit
     Facility individually contain certain restrictive covenants relating to,
     but not limited to, mergers, changes in the nature of the business,
     acquisitions, additional indebtedness, sale of assets, investments, payment
     of dividends, and minimum coverage ratios pertaining to interest expense,
     fixed charges, levels of consolidated cash flow and cash flow leverage
     ratio.

     The aggregate future maturities of long-term debt at December 31, 1997, are
     as follows (in thousands):


<TABLE>
<CAPTION>
                            <S>                        <C>
                             1998                       $  6,132
                             1999                          6,985
                             2000                          6,047
                             2001                          6,052
                             2002                         18,895
                             Thereafter                  250,250
                                                        --------
                             Total                      $294,361
                                                        --------
                                                        --------
</TABLE>


8.   INCOME TAXES

     The components of the Company's income tax expense from continuing
     operations for the year ended December 31, consisted of (in thousands):


<TABLE>
<CAPTION>
                                               1997        1996       1995
                                             -------------------------------
        <S>                                 <C>         <C>        <C>
         Current:
           Federal                           $2,354      $2,381     $  317
           State                                268         296          4
           Deferred                           3,618       3,467      4,726
                                             -------------------------------
         Income tax expense                  $6,240      $6,144     $5,047
                                             -------------------------------
                                             -------------------------------
</TABLE>

                                      42

<PAGE>

8.   INCOME TAXES (continued)

     A reconciliation of income tax expense from continuing operations to the
     federal statutory rate for the year ended December 31, is as follows (in
     thousands):

<TABLE>
<CAPTION>
                                                                         1997        1996       1995
                                                                       -------------------------------
        <S>                                                           <C>         <C>        <C>
         Income taxes computed at federal statutory rate               $3,603      $3,928     $3,477
         State income taxes - net of federal benefit                      493         603        398
         Permanent differences -
           Amortization of goodwill                                     1,959       1,520      1,499
         Change in valuation allowance                                     --         495        --
         Other                                                            185        (402)      (327)
                                                                       -------------------------------
         Income tax expense                                            $6,240      $6,144     $5,407
                                                                       -------------------------------
                                                                       -------------------------------
</TABLE>



     Deferred income taxes reflect the net tax effects of temporary differences
     between the carrying amounts of assets and liabilities for financial
     reporting purposes and the amounts used for income tax purposes and
     operating loss and tax credit carryforwards.  Significant items comprising
     the net deferred tax asset at December 31, are (in thousands):


<TABLE>
<CAPTION>
                                                                              1997          1996
                                                                            -----------------------
        <S>                                                                <C>          <C>
         DEFERRED TAX LIABILITIES:
         Accelerated depreciation                                           $(1,452)     $    --
         Prepaid expenses                                                    (2,777)      (2,115)
         Directory revenue                                                     (306)        (274)
         Intangible assets                                                   (1,066)        (140)
         Loans receivable                                                        --          (59)
         Basis difference on building and land acquired                      (7,429)          --
         Other                                                                  (22)         (15)
                                                                            -----------------------
         Deferred income tax liabilities                                    (13,052)      (2,603)
         DEFERRED TAX ASSETS:
         Accelerated depreciation                                                --          539
         Accrual for litigation and and settlements                              --          207
         Intangible assets                                                      231          135
         Deferred revenues                                                    8,805        8,604
         Accrual for employee benefits and severance                          1,941        1,123
         Accrual for deferred phantom stock compensation                      7,255        1,483
         Organization and start up costs                                         72          171
         Net operating loss carryforward                                      5,972        5,347
         Tax credits                                                          1,681        1,899
         Claims reserves                                                        725          393
         Accounts receivable reserve                                            255          513
         Building lease abandonment reserve                                     261          411
         Relocation reserve                                                      --           17
         Sales returns                                                          103           --
         Provision for loss on discontinued operations                           --        1,476
         Reserve for resort cards                                             1,427        1,139
         Unicap adjustment                                                      287           --
         Other reserves                                                         589          794
                                                                            -----------------------
         Deferred tax assets                                                 24,604       23,510
         Valuation allowance                                                 (5,163)      (5,163)
                                                                            -----------------------
         Net deferred tax asset                                             $ 6,389      $15,744
                                                                            -----------------------
                                                                            -----------------------
</TABLE>

                                      43

<PAGE>

8.   INCOME TAXES (continued)

     The Company and its subsidiaries are parties to a tax-sharing agreement
     with the Company's parent; however, taxes are determined on a separate
     company basis.  As part of this tax sharing agreement, AGHC is compensated
     for its share of separate company federal tax losses.  As such, accrued
     income taxes on the balance sheet are due to AGHC. At December 31, 1997,
     the Company has unused net operating loss carryforwards for federal income
     tax purposes of approximately $15.7 million which expire through 2009.
     The Company also has alternative minimum tax credit (AMT) carryforwards
     remaining of approximately $1.4 million and general business credit
     carryforwards attributable to a subsidiary of approximately $256,000.

9.   COMMITMENTS AND CONTINGENCIES

     LEASES - The Company holds certain property and equipment under rental
     agreements and operating leases which have varying expiration dates.
     Future minimum annual fixed rentals under operating leases having an
     original term of more than one year as of December 31, 1997 are as
     follows (in thousands):


<TABLE>
<CAPTION>
                            <S>                        <C>
                             1998                       $ 7,703
                             1999                         7,227
                             2000                         7,083
                             2001                         6,713
                             2002                         6,194
                             Thereafter                  31,889
                                                        --------
                             Total                      $66,809
                                                        --------
                                                        --------
</TABLE>


     During 1997, 1996, and 1995, respectively, approximately $6,676,000,
     $1,571,000, and $1,297,000 of rent expense was charged to costs and
     expenses.

     In the fourth quarter of 1995, the Company abandoned its leased facility
     in Camarillo, California.  As a result of this abandonment the Company
     recognized a loss on this operating leased asset representing the future
     minimum annual fixed rental charges and other incidental costs to be
     incurred over the term of the related lease through May 1998 of
     $1,228,000, and wrote off net leasehold improvements of $400,000.

     LITIGATION - From time to time, the Company is involved in litigation
     arising in the normal course of business operations.

     On January 28, 1998, Travel America, Inc., First Nationwide Resort
     Management, Inc., Revcon Motorcoach, Inc., Adventure Resorts of America,
     Inc., Thousand Adventures, Inc., and other related entities filed a
     complaint in the Superior Court of California in Orange County, California,
     against Camp Coast to Coast, Inc., Affinity Group, Inc.,  certain employees
     and former employees of Camp Coast to Coast, Inc. and Affinity Group, Inc.
     and certain membership campground resorts within the Coast to Coast system.
     The complaint relates to the termination by the plaintiffs of their
     affiliation contracts with Camp Coast to Coast, Inc..  The suit alleges
     causes of action for breach of contract, unfair competition, interference
     with contracts, interference with prospective economic advantage,
     misappropriation of trade secrets, fraud, defamation, accounting,
     conspiracy and injunctive relief.  The suit seeks compensatory damages,
     injunctive relief, general and special damages, punitive damages and an
     accounting.  The Company and all other defendants believe the complaint to
     be without merit and intend to vigorously defend the action and assert all
     available rights and seek all appropriate remedies.  The Company and all
     other defendants believe that such litigation will not have a material
     adverse effect on the Company.

                                      44

<PAGE>

     EMPLOYMENT AGREEMENTS - The Company has employment agreements with certain
     officers. The agreements include, among other things, one year's severance
     pay beyond the termination date.


10.  RELATED-PARTY TRANSACTIONS

     Effective June 1995, the Company entered into a lease agreement for its
     corporate facilities in Ventura, California (the Lease Agreement) with AGI
     Real Estate Holdings, Inc.  The owners of AGI Real Estate Holdings, Inc.
     are minority shareholders of AGHC and are also related to the Company's
     Chairman.  The lease extends for an initial term of 20 years.  Upon
     execution of the Lease Agreement, the Company paid $1,650,000 as initial
     rent and pays monthly base rent, commencing at $369,000 annually and
     increasing to $492,000, through year 10 of the lease.  On the tenth
     anniversary of the lease, and extending through the term of the initial
     lease, either party may compel the other party to enter into a 20 year
     extension of the lease term.  The rental rate will be set based on the fair
     value of the leased premises at the time of the extension.

     In 1995, the Company purchased $3 million of subordinated notes of Adams
     Outdoor Advertising Limited Partnership ("AOALP") from AGHC.  The Company's
     Chairman is the principal owner of AGHC and AOALP.  The investment and
     related accrued interest are included in note receivable from affiliate in
     the accompanying balance sheet.  On March 12, 1996 the notes were paid in
     full.  Included in income in the accompanying statement of operations for
     1996 and 1995 is $54,000 and $113,000, respectively, of interest income
     related to these notes.

     In January 1997, the Company funded a $1.0 million loan to its President.
     The loan is due on demand and is secured by an assignment and pledge of his
     vested phantom stock interest in the Company.  In addition, in September
     1997, the Company paid a $0.5 million finders fee to a company owned by the
     President of the Company.

     Certain directors of the Company are partners in partnerships that lease to
     the Company facilities under long-term leases.  For year ended December 31,
     1997, payments under these leases were approximately $2.8 million.  The
     leases expire at various dates from October 1999 through September 2011,
     subject to the right of the Company to exercise renewal options.

11.  STATEMENTS OF CASH FLOWS

     Supplemental disclosures of cash flow information for December 31 (in
     thousands):


<TABLE>
<CAPTION>
                                                                         1997        1996       1995
                                                                       -------------------------------
        <S>                                                           <C>         <C>        <C>
         Cash paid during the year for:
           Interest                                                    $23,657     $16,795    $16,724
           Income taxes                                                    813         568        152
</TABLE>

     The Company entered into the following non-cash investing transactions:
          1997:
            The Company assumed $52,057,000 and $5,531,000 of liabilities in the
            acquisitions of CWI and EPG, respectively.
          1996:
            The Company received a note receivable of $1,000,000 in the sale of
            the Benbow Golf Course.
          1995:
            The Company assumed $11,122,000 of liabilities in the acquisition of
            AB.

                                      45

<PAGE>

12.  BENEFIT PLAN

     The Company has a 401(k) deferred savings and profit sharing plan.
     Employees must have attained age 21 and completed 1 year of service with a
     minimum of 1,000 hours to participate in the plan. Vesting occurs ratably
     over 7 years at which time the participants are 100% vested.  Employees may
     contribute up to 15% of their salaries, and the Company matches these
     employee contributions at the rate of 75%, up to 6% of the employee's
     salary.  Contributions are limited to the maximum amount deductible for
     federal income tax purposes during the year.  The Company's contributions
     to the plan totaled approximately $974,000, $416,000, and $396,000, for
     1997, 1996, and 1995, respectively.

13.  DEFERRED PHANTOM STOCK COMPENSATION

     The Company has deferred compensation agreements with certain officers.
     The agreements provide for payment to the officers upon their termination,
     death, disability, or sale of the Company.  Deferred compensation is
     included in other long-term liabilities as if fully vested.  Deferred
     compensation to be paid in 1998 has been classified in current liabilities.
     This deferred compensation is subject to vesting under the terms of the
     individual agreements.  Vesting periods range from 20% per year over a five
     year period to immediate vesting upon entering an agreement.

14.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The following methods and assumptions were used by the Company in
     estimating its fair value disclosures for financial instruments.

     CASH AND CASH EQUIVALENTS - The carrying amount approximates fair value
     because of the short maturity of these instruments.

     INVESTMENTS - The fair value of investments is based on quoted rates for
     similar instruments.

     LOANS RECEIVABLE- The carrying amount approximates fair value because the
     loans are predominately variable rate loans.

     CUSTOMER DEPOSITS- The carrying amount approximates fair value because the
     deposits are predominately instruments with a short maturity.

     LONG-TERM DEBT - The fair value of the Company's long-term debt is
     estimated based on the quoted market prices for the same or similar issues
     or on the current rates offered for debt of the same or similar remaining
     maturities.

<TABLE>
<CAPTION>

                                                            December 31, 1997              December 31, 1996
                                                        -------------------------        ------------------------
                                                        Carrying            Fair          Carrying        Fair
                                                         Amount             Value          Amount         Value
                                                        -------------------------        ------------------------
                                                                           (In Thousands)
     <S>                                                <C>              <C>             <C>           <C>
     Financial Instruments Recorded as Assets:
     Cash and cash equivalents                          $ 43,978          $ 43,978        $  4,278      $  4,278
     Investments                                           2,590             2,590           2,636         2,614
     Loans Receivable                                     44,973            44,973          13,134        13,134

     Financial Instruments Recorded as Liabilities:
     Customer deposits                                    74,528            74,528          14,979        14,979
     Long-term debt                                      294,361           310,480         147,375       152,175

     </TABLE>

                                      46

<PAGE>


14.  FAIR VALUE OF FINANCIAL INSTRUMENTS (continued)

     CONCENTRATION OF CREDIT RISK- The Company is potentially subject to
     concentrations of credit risk in accounts receivable and loans receivable.
     Concentrations of credit risk with respect to accounts receivable is
     limited due to the large number of customers and their geographical
     dispersion.  The Company's loans receivable are secured by real estate.  At
     December 31, 1997, approximately $25.4 million of these loans are secured
     by residential real estate located in southern California and a majority of
     the remaining loans are secured by real estate located primarily in the San
     Francisco Bay area.


15.  SEGMENT INFORMATION

     The Company operates principally in three segments: membership services,
     publications and retail.  Financial information by industry segment is
     summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                                    Membership
                                                     Services    Publications  Retail     Corporate    Consolidated
                                                    ---------------------------------------------------------------
     <S>                                            <C>          <C>          <C>         <C>          <C>
     YEAR ENDED DECEMBER 31, 1997

     Income (loss) from continuing operations
        before income taxes and extraordinary item   $ 44,182       $14,101   $    639    $(48,807)      $ 10,295
     Identifiable assets                              172,788        75,172    147,833      36,593        432,386
     Capital expenditures                                 659           290      2,126       1,623          4,698
     Depreciation and amortization                      4,941         2,000      4,259       2,797         13,997

     YEAR ENDED DECEMBER 31, 1996

     Income (loss) from continuing operations
        before income taxes and extraordinary item   $ 35,569       $10,515   $      -    $(34,859)      $ 11,225
     Identifiable assets                              103,171        47,050          -      32,934        183,155
     Capital expenditures                                 764            54          -         925          1,743
     Depreciation and amortization                      5,941           450          -       1,949          8,340

     YEAR ENDED DECEMBER 31, 1995

     Income (loss) from continuing operations
        before income taxes and extraordinary item   $ 37,117      $  9,245   $      -    $(36,429)     $   9,933
     Identifiable assets                              106,859        51,319          -      33,792        191,970
     Capital expenditures                               3,274           496          -         943          4,713
     Depreciation and amortization                      6,865           653          -       1,495          9,013


</TABLE>



     MAJOR CUSTOMERS- Included in revenues in 1997, 1996 and 1995 are $20.7
     million, $17.2 million, and $17.3 million, respectively, received under
     contracts from one customer of the Company.  These revenues have been
     reported in the Membership Services segment.

                                      47

<PAGE>

16.  SELECTED UNAUDITED QUARTERLY INFORMATION

     The following is a summary of selected quarterly information for the years
     ended December 31, 1997 and 1996 (in thousands):

<TABLE>
<CAPTION>
                                          March 31,      June 30,      September 30,    December 31,
                                            1997          1997            1997             1997
                                          ----------------------------------------------------------
<S>                                       <C>            <C>           <C>              <C>
     Total revenue                         $33,983        $91,947         $90,537         $88,216
     Gross profit                           11,733         33,116          30,517          33,968
     Income from continuing operations         596          2,103             334           1,022
     Net income                                596          1,862             334             730

<CAPTION>
                                          March 31,      June 30,      September 30,    December 31,
                                            1996          1996            1996             1996
                                          ----------------------------------------------------------
<S>                                       <C>            <C>             <C>             <C>
     Total revenue                         $31,593        $33,206         $32,159         $43,021
     Gross profit                           10,456         13,522          12,303          17,124
     Income from continuing operations         176          1,343             826           2,738
     Net income (loss)                          91          1,099             685          (3,346)

</TABLE>


     The loss in the fourth quarter of 1996 is primarily a result of
     recording a $5.9 million estimated loss on the disposal of NAFE.

17.  GUARANTOR SUBSIDIARIES FINANCIAL INFORMATION

     Under the terms of the Company's various debt agreements, all wholly-owned
     subsidiaries of AGI which are not designated as unrestricted
     subsidiaries are guarantors of AGI's obligations under the debt
     agreements.  There are no contractual restrictions on the ability of any
     guarantor subsidiaries to make distributions to AGI.  Separate financial
     statements and related disclosures for the subsidiaries are omitted as,
     in the opinion of management, they are not material; however, summarized
     combined financial information of the guaranteeing subsidiaries at
     December 31, 1997 and 1996 are as follows (in thousands) :

<TABLE>
<CAPTION>
                                                              1997            1996
                                                           --------------------------
    <S>                                                   <C>             <C>
     Combined current assets                               $ 70,137        $ 15,384
     Combined non-current assets                            274,306          30,340
     Combined current liabilities                            60,018          16,362
     Combined non-current liabilities                       357,630          70,609

</TABLE>

<TABLE>
<CAPTION>
                                                              1997            1996           1995
                                                           ----------------------------------------
    <S>                                                   <C>             <C>             <C>
     Combined revenues                                     $300,989        $116,472        $125,698
     Combined costs and expenses                            260,790          87,283          99,014
     Combined income from continuing operations               6,382          19,649          29,758

</TABLE>

18.  DISCONTINUED OPERATIONS

     During the fourth quarter of 1996, the Company adopted a plan to dispose
     of the assets related to the National Association for Female Executives,
     Inc. (NAFE).  In connection with the plan, the Company recorded a loss
     of $5.9 million net of related income taxes of $1,060,000 in the fourth
     quarter of 1996

                                      48

<PAGE>

18.  DISCONTINUED OPERATIONS (continued)

     based on the anticipated proceeds upon sale.  On July 31, 1997, the
     Company entered into a definitive agreement to sell the assets of NAFE
     for $200,000, plus assumption by the buyer of the deferred membership
     liability.  The Company incurred an additional loss of $294,000 net of
     related income taxes of $176,000 to complete the sale.  The results of
     operations of NAFE have been classified as discontinued operations in
     the accompanying financial statements.

     Information relating to the operations of NAFE for the years ended
     December 31, 1997, 1996 and 1995 are as follows (in thousands):

<TABLE>
<CAPTION>

                                                     1997          1996    1995
                                                    -----       -------   ------
     <S>                                           <C>         <C>       <C>
     Revenues                                       $   -       $ 5,062   $7,887
     Costs applicable to revenues                       -         5,090    6,001
                                                    -----       -------   ------
     Gross profit (loss)                                -           (28)   1,886
     Operating expenses                                 -         1,042    1,192
                                                    -----       -------   ------
     Income (loss) from operations                      -        (1,070)     694
     Income tax (expense) benefit                       -           384     (264)
     Loss on disposal, net of taxes                  (294)       (5,866)       -
                                                    -----       -------   ------
     Income (loss) from discontinued operations     $(294)      $(6,552)  $  430
                                                    -----       -------   ------
                                                    -----       -------   ------
</TABLE>

     The assets and liabilities of NAFE included in the accompanying
     consolidated balance sheets as of December 31, 1997 and 1996 are as follows
     (in thousands):

<TABLE>
<CAPTION>
                                                     1997         1996
                                                    -----       -------
     <S>                                           <C>         <C>
     Current assets:
          Cash                                     $   -        $   261
          Accounts receivable                          -            539
          Inventories                                  -            183
          Prepaid expenses                             -            884
              Total current assets                     -          1,867
                                                    -----       -------

     Current liabilities:
          Accounts payable                         $   -          1,048
          Accrued liabilities                          -          2,283
                                                    -----       -------
              Total current liabilities                -          3,331
                                                    -----       -------
          Net current assets (liabilities)             -        $(1,464)
                                                    -----       -------
                                                    -----       -------

     Long-term assets:
          Property and equipment                   $   -        $    67
          Intangible assets                            -          3,000
          Other assets                                 -             25
                                                    -----       -------
              Total long-term assets                   -          3,092

     Long-term liabilities:
          Deferred revenues                            -          2,119
                                                    -----       -------
          Net long-term assets                     $   -         $  973
                                                    -----       -------
                                                    -----       -------
</TABLE>

                                      49

<PAGE>



AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

SCHEDULE II- VALUATION AND QUALIFYING ACCOUNTS
(IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                       Additions
                                                       Balance at      Charged to                      Balance at
                                                        Beginning      Costs and                           End
                                                       of Period        Expenses     Deductions         of Period
                                                      -----------     -----------   -----------        -----------
<S>                                                   <C>             <C>           <C>                <C>
Description:

Year ended December 31, 1997:
     Allowance for doubtful accounts receivable         $1,081          $  90           $440 (a)          $  731
     Allowance for obsolete and overstock inventory          2              -              2 (b)               -
                                                      -----------     -----------   -----------        -----------
                                                        $1,083          $  90           $442              $  731
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------

Year ended December 31, 1996:
     Allowance for doubtful accounts receivable         $  926           $802           $647 (a)          $1,081
     Allowance for obsolete and overstock inventory          -              2              - (b)               2
                                                      -----------     -----------   -----------        -----------
                                                        $  926           $804           $647              $1,083
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------

Year ended December 31, 1995:
     Allowance for doubtful accounts receivable         $  709           $531           $314 (a)          $  926
     Allowance for obsolete and overstock inventory        134              -            134 (b)               -
                                                      -----------     -----------   -----------        -----------
                                                        $  843           $531           $448              $  926
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------

</TABLE>

(a)  Accounts determined to be uncollectable and charged against allowance
     account, net of collection on accounts previously charged against
     allowance account.

(b)  Amounts represent inventories written off.


ITEM 9: CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE

None

                                      50

<PAGE>
                                      PART III


ITEM 10:  DIRECTORS AND EXECUTIVE OFFICERS FOR THE REGISTRANT


The executive officers and directors of the Company are as follows:
<TABLE>
<CAPTION>

 NAME                   AGE                               POSITION
 ----                   ---                               --------
<S>                    <C>   <C>
Stephen Adams . . . . . 60   Chairman of the Board of the Company and AGI

Joe McAdams . . . . . . 54   President, Chief Executive Officer of the Company and AGI, and Director

Wayne Boysen  . . . . . 67   Chairman of Affinity Bank and Affinity Insurance Group, Inc., and Director

David Frith-Smith . . . 52   Director

Michael Schneider . . . 43   Chief Operating Officer of AGI

Mark J. Boggess . . . . 42   Vice President and Chief Financial Officer of the Company and Senior Vice
                             President and Chief Financial Officer of AGI

David Block . . . . . . 49   Senior Vice President of AGI

Mark Dowis  . . . . . . 40   Senior Vice President of AGI

Murray S. Coker . . . . 57   Senior Vice President of AGI

Michael R. McGuire  . . 51   President of Affinity Bank

Thomas A. Donnelly  . . 41   President of Camping World, Inc. and Director

John Ehlert . . . . . . 52   Director

David B. Garvin . . . . 54   Director

</TABLE>


Stephen Adams has been Chairman of the Company since December, 1988.  Since the
1970's, Mr. Adams has served as Chairman of privately-owned banking, bottling,
publishing, outdoor advertising, television and radio companies in which he
holds a controlling ownership interest.  Mr. Adams is also Chairman and the
controlling shareholder of Adams Outdoor Advertising, Inc., the managing general
partner of Adams Outdoor Advertising Limited partnership.

Joe McAdams has been President and Chief Executive Officer of the Company since
July 1991.  Prior thereto and since December of 1988, Mr. McAdams was President
of Adams Publishing Corporation, a newspaper and magazine publishing company
controlled by Mr. Adams.  From October 1987 through November 1988, Mr. McAdams
was President and Publisher of Southern California Publishing Co.  Prior to
October 1987 and since 1961, Mr. McAdams has held various management positions
with publishing and direct marketing companies, including Senior Vice President
and Chief Operating Officer of ADVO Systems, Inc. from August 1981 to April,
1983.

Wayne Boysen was Senior Vice President of AGI since June 1991 until his
retirement on January 1, 1996 and has supervised the staff of the risk
management divisions of businesses owned by Stephen Adams, including the
Company, since July 1988.  In addition, since their acquisition by the Company
in 1995, Mr. Boysen has served as Chairman of AB and AINS.  From 1966 through
July 1988, Mr. Boysen owned or managed insurance agencies and provided
consulting services to property and casualty insurance agencies.  Mr. Boysen has
been a director of the Company since 1993.

                                      51

<PAGE>

David Frith-Smith has served as managing partner of Biller, Frith-Smith &
Archibald, Certified Public Accountants since 1988.  Mr. Frith-Smith was a
principal in Maidy and Lederman, Certified Public Accountants from 1980 to 1984,
and with Maidy Biller Frith-Smith & Brenner, Certified Public Accountants from
1984 to 1988.  Mr. Frith-Smith has been a director of the Company since November
1996.  Mr. Frith-Smith is a director of Adams Outdoor Advertising Inc., the
managing general partner of Adams Outdoor Advertising Limited Partnership which
is controlled by Stephen Adams, and various private and non-profit corporations.

Michael Schneider has been Chief Operating Officer of AGI since 1996.  Prior
thereto, Mr. Schneider served as Senior Vice President and General Counsel of
AGI since January 1993 and was responsible for administrative areas, development
of new corporate ventures and portions of the RV publication business and the
advertising and sales departments.  Prior to January 1993 and since 1977, Mr.
Schneider has held a variety of senior management positions in the AGI's
publication business.

Mark J. Boggess has been Senior Vice President and Chief Financial Officer of
the Company since June 1993.  From June 1992 through May 1993, Mr. Boggess was
Vice President and Chief Financial Officer of Hypro Corporation, a privately
owned manufacturer of fluid transfer pumps.  From June 1989 through June 1992,
Mr. Boggess was Treasurer of Adams Communications Corporation, a holding company
controlled by Stephen Adams which owned television and radio station operations
throughout the United States.  From April 1988 through May 1989, Mr. Boggess was
Vice President and Chief Financial Officer of Econocom U.S.A., Inc., a privately
owned computer leasing company.

David Block has been Senior Vice President of AGI since January 1993.  Prior
thereto and since 1988, Mr. Block held various senior management positions with
the Company or its predecessor in the areas of management information systems
and administration.

Mark Dowis has been Senior Vice President of AGI since January 1, 1995.  Prior
to 1995 and since 1992, Mr. Dowis was General Manager, Business Markets Division
of the American Automobile Association ("AAA") and prior to that post, he was
the Managing Director of Marketing and Research of the AAA.  From 1989 to 1992,
Mr. Dowis was an Associate Administrator with the U.S. Department of
Transportation in Washington, DC.

Murray S. Coker is currently Senior Vice President-Marketing of AGI and
oversees the marketing of all products, services and clubs for AGI.  He
joined Camping World in 1978 and has served in various management positions
including Vice President-Mail Order, Vice President-Direct Marketing and
Senior Vice President-Marketing.  Prior to joining Camping World, Mr. Coker
was a consultant specializing in retail systems for Management Design
Associates and Deloitte & Touche.  He was the Data Systems Product Line
Manager for Pitney Bowes' Monarch Marketing Systems Division and a Systems
Engineer for IBM Corporation.

Michael R. McGuire has been President and Chief Executive Officer of Affinity
Bank since April, 1996.  Prior to joining Affinity, Mr. McGuire was President
and Chief Executive Officer of LaCumbre Savings Bank in Santa Barbara,
California from March, 1987 through January, 1996.  He has served in a senior
executive capacity at several financial institutions over the past 28 years
with a focus on residential and income property mortgage banking.  He has
served in numerous trade association capacities including as a Director of
the Western League of Savings Institutions and as Chairman of the Colorado
League of Savings Institutions.  He currently serves as President of the
California Association of Thrift and Loan Companies.

Thomas A. Donnelly has served as President of Camping World, Inc. since 1986 and
served as its Chief Executive Officer from 1988 until its acquisition by AGI.
Mr. Donnelly joined Camping World in 1971 and served in various management
positions until 1984, at which time he was promoted to Senior Vice President,
Operations. Mr. Donnelly and Mr. Garvin are first cousins.

John Ehlert is the founder of Ehlert and has served as its President and Chief
Executive Officer since 1976 until its acquisition by AGI. Mr. Ehlert serves on
the board of directors of various trade, private and charitable organizations.

David B. Garvin founded Camping World in 1966 and served as President of Camping
World from 1966 to 1986 and as its Chairman of the Board of Directors since
1986. Mr. Garvin is also a director of Trans Financial Bancorp, Inc..
Mr. Garvin and Mr. Donnelly are first cousins.

                                      52

<PAGE>

Directors are elected for terms of one year or until their successors have been
duly elected.


ITEM 11:  EXECUTIVE COMPENSATION

EXECUTIVE COMPENSATION

The following table provides certain summary information concerning the
compensation paid by the Company to the Company's Chief Executive Officer and
each of the four other highest compensated current executive officers
(determined as of the end of the Company's year ended December 31, 1997) for the
years ended December 31, 1997, 1996, and 1995.


                              SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                     ANNUAL COMPENSATION
                                -----------------------------
NAME AND                                                         OTHER ANNUAL      ALL OTHER
PRINCIPAL POSITION              YEAR      SALARY        BONUS    COMPENSATION(1)  COMPENSATION(2)
------------------              ----     --------    ----------  ---------------  ---------------
<S>                            <C>      <C>         <C>         <C>               <C>
Stephen Adams................   1997     $699,992    $1,539,030                     $78,924
   Chairman of the Board        1996      699,992     1,199,999                      53,953
                                1995      699,992     1,200,000                      25,555

Joe McAdams, President.......   1997       99,998       513,010                       7,557
   Chief Executive Officer      1996       99,996       400,000   $1,226,933(3)       6,334
                                1995       99,996       390,000      240,000(3)       6,038

Michael Schneider............   1997      206,423       318,980       56,333(3)       8,117
   Chief Operating Officer      1996      182,145       107,157                       7,482
                                1995      165,072       148,070                       7,287

Mark Boggess.................   1997      190,207       167,085                       7,845
   Chief Financial Officer      1996      173,326       115,000                       7,482
                                1995      165,072        55,250                       7,411

Thomas A. Donnelly...........   1997      168,750       235,980                       4,160
   President of Camping World

</TABLE>
___________


(1)  Personal benefits are the lesser of (i) 10% of total annual salary and
     bonus (ii) $50,000, except as described in Note (3) below.

(2)  Represents company contributions to 401(k) and split dollar life insurance
     economic benefit.

(3)  Under the terms of the phantom stock agreements, Mr. Schneider received
     $56,333 in 1997 and Mr. McAdams received $1,226,933 in 1996 and $240,000 in
     1995.

The Company does not have any outstanding stock options or restricted stock
grants.  The Company has phantom stock agreements for certain of its officers.
See "Management Agreements with Executive Officers".

                                      53

<PAGE>

AGREEMENTS WITH EXECUTIVE OFFICERS

Mr. Adams and the Company are parties to an amended employment agreement
providing for his employment as the Chairman of the Company through September 1,
1998.  The base salary for Mr. Adams is $700,000 and his incentive compensation
is 3% of operating profits (as defined in the agreement).

In January 1997, the Company funded a $1.0 million loan to Mr. McAdams.  The
loan is due on demand and is secured by an assignment and pledge of his vested
phantom stock interest in the Company.  In addition, in September 1997, the
Company paid a $0.5 million finders fee to a company owned by Mr. McAdams.

In January 1992, the Company introduced a phantom stock incentive program for
key employees.  Since that time, certain employees have been granted awards at
various interest levels and over varying vesting periods.  The value of the
phantom stock interest is based on the increase in the value of the Company over
the base value at the award date.  In accordance with the formula set forth in
the agreements, which formula approximates a multiple of operating profits and
is intended to approximate the fair market value of the Company, earned
incentives are paid in three annual installments following the earlier of (a)
termination of employment, (b) sale of the Company, or (c) five years after the
grant of the phantom stock interest.  The phantom stock agreements also set
forth the terms of employment for the executive.

The following table sets forth the current awards outstanding under the program
as of December 31, 1997.  As of December 31, 1997, the aggregate accrued
liability under the Company's phantom stock incentive program was approximately
$5.7 million.

<TABLE>
<CAPTION>
                        FULL      VESTED
OFFICER/DIRECTOR      INTEREST    AMOUNT
----------------      --------   -------
<S>                   <C>         <C>
Joe McAdams (1) . . . . 2.00%      2.00%
Mike Schneider (2). . . 1.80%      1.80%
Thomas A. Donnelly. . . 1.80%      0.27%
Mark Boggess. . . . . . 0.75%      0.75%
David Block (3) . . . . 0.10%      0.10%
Mark Dowis  . . . . . . 0.33%      0.17%
Murray S. Coker . . . . 0.25%      0.04%
All Other Employees . . 0.10%      0.02%
</TABLE>
____________________

(1)  In October 1995, AGI amended and extended the terms of Mr. McAdams'
     phantom stock agreement. Under the amended agreement, Mr. McAdams is
     entitled to $3.6 million payable in three equal installments beginning
     January 1996. In addition, Mr. McAdams was awarded a 2.0% phantom stock
     interest in October 1995 which vests in equal installments on the first
     two anniversaries of the award.

(2)  Mr. Schneider and four other employees were each awarded a 0.10% phantom
     stock interest in January 1992. Pursuant to the terms of those phantom
     stock agreements, each of those employees is entitled to receive the
     awarded phantom stock interest in three equal installments beginning
     January 1997.

(3)  In addition, Mr. Block entered into a phantom stock agreement with a
     subsidiary of AGI. Under the terms of such agreement, Mr. Block was
     granted a 5% phantom interest in such subsidiary vesting 1% annually
     beginning December 1996. The value of such phantom interest is based on
     the increase in the value of such subsidiary and is based on formulas
     that are intended to approximate the fair market value of the
     subsidiary.

In addition, Mr. McGuire entered into a phantom stock agreement with AB, a
subsidiary of AGI. Under the terms of such agreement, Mr. McGuire was granted a
5.0% phantom interest in such subsidiary vesting 1.0% annually

                                      54

<PAGE>

beginning December 1996. The value of such phantom interest is based on
the increase in the value of such subsidiary and is based on formulas that
are intended to approximate the fair market value of the subsidiary.

The executive's base salary and annual bonus are determined from time to time
by the board of directors.  In the event the executive's employment is
terminated without cause, the agreements provide for severance benefits of up
to one year's base salary plus the accrued bonus for the year in which such
termination occurs.

COMPENSATION COMMITTEE INTERLOCK AND INSIDER PARTICIPATION

The Company's Board of Directors determines the compensation of the executive
officers.  The executive officers of the Company that serve on the Board of
Directors are Stephen Adams and Joe McAdams.  In addition, until his
retirement on January 1, 1996, Wayne Boysen was an executive officer of the
Company.

Stephen Adams, the Chairman and a director of the Company, has an amended
employment agreement with AGI through September 1, 1998 under which Mr. Adams
receives a base salary of $700,000 plus incentive compensation of 3% of
operating profits (as defined).  In addition, AGI purchased in 1995 $3.0
million of subordinated notes of Adams Outdoor Advertising Limited
Partnership ("AOALP") from Holding.  Mr. Adams is the principal owner of
Holding and AOALP.  The investment and accrued interest were repaid in full
on March 12, 1996.  Interest on the notes was $54,000 in 1995 and $113,000 in
1996.

Joe McAdams, the President and Chief Executive Officer and a director of the
Company, has phantom stock agreements with AGI pursuant to which Mr. McAdams
receives $3.6 million in three annual installments which began in January
1996 and holds a 2.0% phantom stock interest which is fully vested.

Wayne Boysen, a director of the Company and former executive officer of the
Company, has phantom stock agreements with AGI pursuant to which Mr. Boysen
will receive $400,000 in three equal annual installments, which began in
January 1996 and concluded January 1998.

In connection with the Company's acquisition of Camping World, the Company
entered into consulting and non-competition agreements with David B. Garvin,
a director of the Company and formerly the Chairman of Camping World, and
Thomas A. Donnelly, a director of the Company and the President of Camping
World.  Pursuant to the consulting and non-competition agreements, the
Company paid, at closing of the Camping World acquisition, $9.5 million to
Mr. Garvin and $3.4 million to Mr. Donnelly.  In addition, pursuant to the
management incentive agreement which the Company entered into with Mr.
Donnelly at the time of the acquisition of Camping World, the Company agreed,
subject to Camping World achieving certain operating goals, to pay up to $6.6
million to Mr. Donnelly over the five years following the Camping World
acquisition.

Messrs. Garvin and Donnelly are partners in partnerships that lease to
Camping World seven facilities under long-term leases.  For the year ended
December 31, 1997, payments under these leases were approximately $2.4
million.  The leases expire during the period April 2000 and September 2011,
subject to the right of Camping World to exercise renewal options.  The
Company believes that such leases contain lease terms as favorable as that
would be obtained fro independent third parties.

John Ehlert, a director of the Company, is a partner in a partnership that
leases to Ehlert its research facility under a long-term lease.  For the year
ended December 31, 1997, the rental payments for such facility were $35,500.
The lease expires in October 1999, subject to the right of Ehlert to exercise
renewal options.  The Company believes that such lease contains lease terms
as favorable a lease terms that would be obtained from independent third
parties.

                                      55

<PAGE>

BONUS PLAN

The Company annually adopts bonus programs for employees, including executive
officers other than Mr. Adams.  Bonus payments are made based on achievement
of specified operating results and/or objectives.

401 (k) SAVINGS AND PROFIT PLAN

The Company sponsors a deferred savings and profit sharing plan (the "401(k)
Plan") qualified under Sections 401(a) and 401(k) of the Internal Revenue
Code of 1986, as amended (the "Code").  All employees over age 21 who have
completed one year of service are eligible to participate in the 401(k) Plan.
Eligible employees may contribute to the 401(k) Plan up to 15% of their
salary subject to an annual maximum established under the Code and the
Company matches these employee contributions at the rate of 75% up to the
first 6% of the employee's salary. Employees may also make additional
voluntary contributions.

OTHER BENEFIT PLAN

Company employees receive certain medical and dental benefits during their
employment.  A predecessor to the Company also provided eligible employees
with medical, dental and life insurance coverage after retirement.  The
estimated future costs associated with such coverage to retirees are reserved
as a liability in the Company's consolidated financial statements.  Current
employees are not provided medical and dental benefits upon retirement.

DIRECTOR COMPENSATION

The Company pays directors who are not employees (Messrs. Boysen, Ehlert,
Frith-Smith and Garvin) director fees of $1,500 per month.  In addition, Mr.
Boysen, as Chairman of the operating subsidiaries Affinity Bank and Affinity
Insurance Group, Inc., receives $1,500 per month from each of these
subsidiaries.

REPORT ON EXECUTIVE COMPENSATION

The Company's Board of Directors determines the compensation of the executive
officers.  The base salary and bonus for Stephen Adams is established
pursuant to the employment agreement described under the caption entitled
"Agreements with Executive Officers."  The agreement was approved when Mr.
Adams was the sole director of the Company because it was determined to be in
the best interests of the Company to assure continuity of management.  For
the other executive officers, base salaries are set at levels which are
believed to be reasonably competitive with the salary level of executives in
comparable companies, including membership services companies and other
highly leveraged companies with comparable operating income, except that the
base salary for Joe McAdams, the President and Chief Executive Officer, is
lower than the comparable companies because the primary source of his
compensation is through the bonus program.  The executive officers, including
Mr. McAdams, receive bonuses based on their respective assigned percentage of
operating income of the Company or the operations in which the executive is
employed.  The percentage assigned to each executive officer depends upon the
level of his responsibilities or, in the case of Mr. Adams, as prescribed in
their respective employment agreement.

In addition, the executive officers other than Mr. Adams who owns over 95% of
the stock of the parent corporation have received phantom stock grants under
the agreements described above under the caption "Agreements with Executive
Officers." The purpose of the phantom stock agreements is to provide the
executive officers with an incentive to enhance the long-term value of the
Company with payments of the amounts earned by the executive officers
provided as deferred compensation over several years.

                                      56

<PAGE>

                                 BOARD OF DIRECTORS


     Stephen Adams       Joe McAdams         Wayne Boysen     David Frith-Smith


               Thomas A. Donnelly       David B. Garvin      John Elhert


ITEM 12:  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The Company is a wholly-owned subsidiary of AGI Holding Corporation ("AGHC"), a
privately-owned corporation.  The following table sets forth, as of December 31,
1996 certain information with respect to the beneficial ownership of the Common
Stock of AGHC by each shareholder who is known to the Company to beneficially
own more than 5% of the outstanding shares, each executive officer and the
current sole director of AGHC, and all executive officers and directors of the
Company.

<TABLE>
<CAPTION>

                                            Number of Shares             Percent of
Name and Address of Beneficial Owner        of Stock Owned (1)           Common Stock
------------------------------------        ------------------          -------------
<S>                                         <C>                         <C>
Stephen Adams
     2575 Vista Del Mar Drive                   1,404.7  (2)              95.75%
     Ventura, CA   93001

Joe McAdams                                         3.0                    0.20%

Mark Boggess                                        0.2                    0.01%

All executive officers and directors
     as a group (10 persons)                    1,407.9                   95.96%

</TABLE>
_______________


(1)  Except as otherwise indicated, the beneficial owners have sole voting and
     investment power with respect to the shares in the table.

(2)  Does not include 50 shares owned by members of the Adams' family who do not
     reside with him.


ITEM 13:  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

LEASE AGREEMENT

Effective June 1995, the Company entered into a lease agreement for its
corporate facilities in Ventura, California with AGI Real Estate Holdings, Inc.
The owners of AGI Real Estate Holdings, Inc. are minority shareholders of AGHC,
the Company's parent company, and are also related to Stephen Adams, the
Company's Chairman.  The lease extends for an initial term of 20 years.  Upon
execution of the lease, the Company paid $1,650,000 as initial rent and pays
monthly base rent, commencing at $369,000 annually and increasing to $492,000,
through year 10 of the lease.  On the tenth anniversary of the lease, and
extending through the term of the initial lease, either party may compel the
other party to enter into a twenty-year extension.  The rental rate will be set
based on the fair value of the leased premises at the time of the

                                      57

<PAGE>

extension. The Company believes that such lease contains lease terms as
favorable as lease terms that would be obtained from independent third
parties.

For a description of the employment, consulting, non-competition, management
incentive and phantom stock agreements with the Company and persons serving
as an executive officer or director of the Company see "Management -
Agreements with Executive Officers" and "Management - Compensation Committee
Interlock and Insider Participation."

For a description of leases which subsidiaries of the Company have with
partnerships in which a director of the Company has a partnership interest,
see "Management - Compensation Committee Interlock and Insider Participation."

INVESTMENT IN SUBORDINATED NOTES

In December 1995, the Company purchased $3 million of subordinated notes of
Adams Outdoor Advertising Limited Partnership ("AOALP") from Holding.
Stephen Adams, the Company's Chairman, is the principal owner of Holding and
AOALP.  The investment and related accrued interest are included in note
receivable from affiliate in the accompanying balance sheet.  On March 12,
1996 the notes were paid in full.  Included in income in the accompanying
statement of operations for 1996 and 1995 is $54,000 and $113,000,
respectively, of interest income related to these notes.

OTHER CERTAIN TRANSACTIONS

In 1993, Adams Outdoor of Atlanta, Inc. ("Adams Atlanta"), a corporation
controlled by Stephen Adams, entered into a consensual foreclosure agreement
with its lenders.  Adams Atlanta was acquired in 1988 in a leveraged
transaction, and ownership was transferred to its secured lender in July
1993. In addition, in July 1993, a party whose claim was being disputed filed
an involuntary bankruptcy petition against Adams Atlanta.  The petition was
withdrawn and dismissed three days after the filing.

                                      58

<PAGE>

                                    PART IV

ITEM 14:  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K


     (a) (1)   Consolidated financial statements are included in Item 8 hereto.


     (a) (2)   Consolidated financial statement schedules are included in Item 8
                  hereto.


     (a) (3)   Listing of Exhibits:


               The exhibits required to be a part of this report are listed in
                     the Index to Exhibits which follows the signature page.


     (b)       Reports on Form 8-K:


               None


     (c)       Exhibits:


               Included in Item 14 (a) (3) above.


     (d)       Financial Statement Schedules


               Included in Item 14 (a) (2) above.

                                      59

<PAGE>


SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Act of
1934, the Company has duly caused this Report to be signed on its behalf by the
undersigned, thereto duly authorized, in the City of Denver, State of Colorado
on March 26, 1998.



AFFINITY GROUP HOLDING, INC.



By          /s/
  -------------------------

Joe B. McAdams

Chief Executive Officer



Pursuant to the requirements of the Securities Act of 1934, this Report has been
signed below by the following persons on behalf of the Company in the capacities
and on the dates indicated.

<TABLE>

<S>                   <C>                                     <C>

        /s/           Chief Executive Officer and Director    March 26, 1998
-------------------
 Joe B. McAdams       (Principal Executive Officer)


        /s/           Senior Vice President and Chief         March 26, 1998
-------------------
 Mark J. Boggess      Financial Officer
                      (Principal Financial and Accounting
                      Officer)


         *            Director                                March 26, 1998
-------------------
  Stephen Adams


         *            Director                                March 26, 1998
-------------------
  David Frith-Smith

</TABLE>
                                      60

<PAGE>

<TABLE>

<S>                   <C>                                     <C>

         *            Director                                March 26, 1998
-------------------
  Wayne Boysen


         *            Director                                March 26, 1998
-------------------
  Thomas A. Donnelly


         *            Director                                March 26, 1998
-------------------
  David B. Garvin


         *            Director                                March 26, 1998
-------------------
  John Ehlert


*By:     /s/                                                  March 26, 1998
    ----------------
     (Mark J. Boggess
     Attorney-in-Fact)

</TABLE>

Mark J. Boggess, pursuant to Powers of Attorney executed by each of the officers
and directors listed above whose name is marked by an "*" and filed as an
exhibit hereto, by signing his name hereto does hereby sign and execute this
Report of Affinity Group Holding, Inc. on behalf of each of such officers and
directors in the capacities in which the names of each appear above.

                                      61

<PAGE>


AFFINITY GROUP HOLDING, INC.


EXHIBIT INDEX TO ANNUAL REPORT
ON FORM 10-K


FOR FISCAL YEAR ENDED DECEMBER 31, 1997

<TABLE>
<CAPTION>

                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL
ITEM                                                                        REFERENCE      PAGE NO.
-----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Certificate of Incorporation of Affinity Group Holding, Inc. (13)             3.1

 Bylaws of Affinity Group Holding, Inc. (13)                                   3.2

 Indenture dated as of October 29, 1993 by and between the AGI
 and United States Trust Company of New York. (2)                              4.1

 First Supplemental Indenture dated as of May 17, 1994, by and
 between AGI and United States Trust Company of New York.(6)                   4.2

 Second Supplemental Indenture dated as of October 11, 1994,
 by and between AGI and United States Trust Company of New York.(6)            4.3

 Third Supplemental Indenture dated as of December 21, 1995
 by and between AGI and United States Trust Company of New York.(9)            4.3a

 Fourth Supplemental Indenture dated as of February 1, 1996 by
 and between AGI and United States Trust Company of New York.(9)               4.3b

 Form of 11 1/2% Senior Subordinated Notes due 2003. (2)                       4.4

 Credit Agreement dated October 11, 1994 among Affinity Group, Inc.
 and First Bank National Association, as Agent, and First National
 Association and GIRO Credit Bank, as Banks. (3)                               4.5

 First Amendment to Credit Agreement as of November 10, 1994, between
 Affinity Group, Inc. and  First National Bank National Association,
 as Agent. (6)                                                                 4.6

 Indenture dated as of April 2, 1997 among the Company and United
 States Trust Company, as Trustee. (13)                                        4.7

 Form of 11.0% Senior Notes due 2007. (13)                                     4.8

 Credit Agreement dated April 2, 1997 among AGI and Fleet National Bank,
 as Agent, and Provident Bank, as Documentary Agent. (12)                      4.9

 Tax Sharing Agreement among Affinity Group Holding, Inc., Affinity Group,
 Inc. and its subsidiaries. (2)                                               10.1

</TABLE>

                                      62

<PAGE>
<TABLE>
<CAPTION>

                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL
ITEM                                                                        REFERENCE      PAGE NO.
-----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Lease for office facilities in Camarillo, California. (2)                    10.2

 Lease for office facilities in Denver, Colorado. (2)                         10.3

 Lease Agreement for office facilities in Ventura, California (7)             10.3a

 Investment in unrestricted subsidiary, assignment and assumption
 agreement and fourth amendment to office facility lease in Denver,
 Colorado. (4)                                                                10.4

 Employment Agreement dated August 1, 1993 between Stephen Adams and AGI,
 as amended. (2)                                                              10.5

 Phantom Stock Agreement dated January 2, 1992 between Joe McAdams and
 AGI. (2)                                                                     10.6

 Phantom Stock Agreement dated January 2, 1992 between David Block
 and AGI. (2)                                                                 10.7

 Phantom Stock Agreement dated January 2, 1992 between Michael Schneider
 and AGI. (2)                                                                 10.8

 Phantom Stock Agreement dated January 2, 1992 between Roger Ryman
 and AGI. (2)                                                                 10.9

 Phantom Stock Agreement dated January 2, 1992 between Mark J. Boggess
 and AGI. (2)                                                                 10.10

 Phantom Stock Agreement dated January 2, 1992 between K. Dillon Schickli
 and AGI. (2)                                                                 10.11

 Employment Agreement dated as of January 1, 1991 between Keith Urry and
 Golf Card International Corp. as amended. (2)                                10.12

 Phantom Stock Agreement dated January 2, 1992 between Wayne Boysen and AGI,
 as amended. (2)                                                              10.13

 Second Phantom Stock Agreement dated April 2, 1994 between Wayne Boysen
 and AGI. (4)                                                                 10.14

 Executive split-dollar life insurance agreements (4)                         10.15

 Indemnity Agreement dated October 29, 1994, by and between Affinity Group,
 Inc. and AGI Services, Inc.(6)                                               10.16

 Agreement with Cross Country Motor Club, Inc. as amended. (2)                10.17

 Working Agreement and Service Agreement with National General Insurance
 dated October 23, 1987, as amended (2)                                       10.18

 Amendment to National General Insurance Contract Dated January 13, 1994.
 (1)                                                                          10.19

 Amendment to Service Agreement dated March 22, 1994 by and between
 Affinity Group, Inc. and National General Insurance Company. (5)             10.20

 401 (k) Savings and Investment Plan. (2)                                     10.21

</TABLE>
                                      63

<PAGE>
<TABLE>
<CAPTION>

                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL
ITEM                                                                        REFERENCE      PAGE NO.
-----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Form of Indemnification Agreement for persons consenting to serve as
 directors upon completion of the offering and amendment thereto. (1)          10.22

 Purchase Agreement for Affinity Thrift and Loan. (8)                          10.23

 Phantom Stock Amendment dated October 10, 1995 between Joe McAdams
 and AGI.(9)                                                                   10.24

 Phantom Stock Agreement dated December 19, 1995 between David Block and
 Affinity Road and Travel Club, Inc., a wholly owned subsidiary of AGI.(9)     10.25

 Agreement between Ganis Credit Corporation and AGI dated September, 1995.(9)  10.26

 Stock Purchase Agreement for Ehlert Publishing Group, Inc. (10)               10.27

 First Amendment dated January 7, 1997 to Ehlert Stock Purchase Agreement.
 (11)                                                                          10.28

 Stock Purchase Agreement dated February 25, 1997, by and among the
 Shareholders of Camping World, Inc. and Affinity Group, Inc. (12)             10.29

 Incentive Management Agreement dated April 2, 1997 between the Company and
 Thomas A. Donnelly (14)                                                       10.30

 Consulting and Noncompetition Agreement dated April 2, 1997 between AGI,
 Camping World and David B. Garvin (14)                                        10.31

 Consulting and Noncompetition Agreement dated April 2, 1997 between AGI,
 Camping World and Thomas A. Donnelly (14)                                     10.32

 Agreement between Cross Country Motor Club and AGI dated October 10, 1997.    10.33          66

 Addendum to National General Insurance Contract dated November 11, 1997.      10.34          84

 Engagement Agreement between JBMC, Inc. and AGI dated September 8, 1996.      10.35          86

 Note Receivable dated December 30, 1996 between Joe McAdams and AGI.          10.36          88

 Stephen Adams Amended Employment Agreement dated September 1, 1997.           10.37          91

 Form of Phantom Stock Agreements                                              10.38          92

 Subsidiaries of the Registrant                                                21            101

 Power of Attorney                                                             24            102

</TABLE>
                                      64

<PAGE>


---------------

(1)  Filed with the AGI's Annual  Report on Form 10-K for the year ended
     December 31, 1993 and incorporated by reference herein.

(2)  Filed with the AGI's Registration Statement No. 33-67272 and
     incorporated by reference herein.

(3)  Filed with the AGI's Report on Form 10-Q for the quarter ended September
     30, 1994 and incorporated by reference herein.

(4)  Filed with the AGI's Report on Form 10-Q for the quarter ended June 30,
     1994 and incorporated by reference herein.

(5)  Filed with the AGI's Report on Form 10-Q for the quarter ended March 31,
     1994 and incorporated by reference herein.

(6)  Filed with the AGI's Annual Report on Form 10-K for the year ended
     December 31, 1994 and incorporated by reference herein.

(7)  Filed with the AGI's Report on Form 10-Q for the quarter ended June 30,
     1995 and incorporated by reference herein.

(8)  Filed with the AGI's Report on Form 10-Q for the quarter ended September
     30, 1995 and incorporated by reference herein.

(9)  Filed with the AGI's Annual Report on Form 10-K for the year ended
     December 31, 1995 and incorporated by reference herein.

(10) Filed with the AGI's Report on Form 10-Q for the quarter ended September
     30, 1996 and incorporated by reference herein.

(11) Filed with the AGI's Annual Report on Form 10-K for the year ended
     December 31, 1996 and incorporated by reference herein.

(12) Filed with AGI's Report on Form 8-K dated April 17, 1997 and
     incorporated by reference herein.

(13) Filed with AGHI's Form S-4 Registration Statement No. 333-26389 dated May
     2, 1997 and incorporated by reference herein.

(14) Filed with AGHI's Amended Form S-4 Registration Statement No. 333-26389
     dated July 17, 1997 and incorporated by reference herein.

     A copy of any of these exhibits will be furnished at a reasonable cost to
     any person upon receipt from such person of a written request for such
     exhibit.  Such request should be sent to Affinity Group, Inc., 64 Inverness
     Drive East, Englewood, Colorado  80112,  Attention:  Chief Financial
     Officer


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