SECURITIES AND EXCHANGE COMMISSION (2)

                             Washington, D.C. 20549

                                   Form 10-QSB

             [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                        For Quarter ended March 31, 2004

             [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

      For the transition period from _________________ to ________________

                           Commission File No 0-32307

                               ALPHA HOLDING, INC.
                  --------------------------------------------
             (Exact name of registrant as specified in its charter)

                  Delaware                              59-3518707
                  --------                              ----------
       (State or other jurisdiction              (IRS Employer ID Number)
     of incorporation or organization)


               Suite 2100, 515 Madison Avenue, New York, NY 10022
               --------------------------------------------------
                    (Address of principal executive offices)

                                 (212) 755-3636
                            -------------------------
                           (Issuer's Telephone Number)

                                       N/A
               --------------------------------------------------
              (Former name, former address and former fiscal year,
                          if changed since last report)

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED BY SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 DURING
THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT THE REGISTRANT WAS
REQUIRED TO FILE SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH FILING
REQUIREMENTS FOR THE PAST 90 DAYS.

                         Yes  X                 No
                            -----                 -----

     As of March 31, 2004, the Issuer had 3,800,000 shares of Common Stock, par
value $.001 per share, issued and outstanding.

<PAGE>

Item 1. Financial Statements and Exhibits

     (a)  The unaudited financial statements of Registrant for the three months
          ended March 31, 2004, follow. The financial statements reflect all
          adjustments which are, in the opinion of management, necessary to a
          fair statement of the results for the interim period presented.

<PAGE>

                               ALPHA HOLDING, INC.

                                 MARCH 31, 2004
                                 (NOT REVIEWED)




                                    I N D E X


                                                                        Page No.
                                                                        --------



CONDENSED BALANCE SHEET                                                    2



CONDENSED STATEMENTS OF OPERATIONS                                         3



CONDENSED STATEMENTS OF CASH FLOWS                                         4



NOTES TO CONDENSED FINANCIAL STATEMENTS                                    5




                                        1
<PAGE>

                               ALPHA HOLDING, INC.

                             CONDENSED BALANCE SHEET
                                 (NOT REVIEWED)

                                 MARCH 31, 2004




                                     Assets
                                     ------

Current assets
     Loans receivable - related party                                  $    430
                                                                       --------

         Total assets                                                  $    430
                                                                       ========




                    Liabilities and Stockholders' Deficiency
                    ----------------------------------------

Current liabilities
     Accounts payable/Accrued expenses                                 $ 14,541
     Due to related party                                                16,019
                                                                       --------

         Total Liabilities                                               30,560
                                                                       --------


Stockholders' deficiency
     Common stock  - $.001 par value,
         authorized 10,000,000 shares,
         issued 3,800,000 shares                                          3,800
     Additional paid-in capital                                           5,160
     Deficit                                                            (39,090)
                                                                       --------

         Total stockholders' deficiency                                 (30,560)
                                                                       --------

         Total liabilities and stockholders' deficiency                $    430
                                                                       ========


                 The accompanying notes are an integral part of
                       the condensed financial statements.

                                        2
<PAGE>

                               ALPHA HOLDING, INC.

                       CONDENSED STATEMENTS OF OPERATIONS
                                 (NOT REVIEWED)


                                                        Three Months Ended
                                                             March 31,
                                                    ---------------------------
                                                      2 0 0 4         2 0 0 3
                                                    -----------     -----------



Cost and expenses
     Selling and administrative expenses            $     4,250     $     1,320
                                                    -----------     -----------

                                                         (4,250)         (1,320)
         Operating loss



         Net loss                                   $    (4,250)    $    (1,320)
                                                    ===========     ===========



Loss per common share                               $      (.00)    $      (.00)
                                                    ===========     ===========

Weighted average common shares outstanding            3,800,000       3,800,000
                                                    ===========     ===========




                 The accompanying notes are an integral part of
                       the condensed financial statements.

                                        3
<PAGE>

                               ALPHA HOLDING, INC.

                       CONDENSED STATEMENTS OF CASH FLOWS
                                 (NOT REVIEWED)

                                                            Three Months Ended
                                                                 March 31,
                                                            -------------------
                                                            2 0 0 4     2 0 0 3
                                                            -------     -------

Cash flows from operating activities
     Net loss                                               $(4,250)    $(1,320)
     Adjustments to reconcile net loss to net cash
            used in operating activities:
         Accrued expenses                                     3,649         865
                                                            -------     -------

Cash used in operating activities                              (601)       (455)
                                                                        -------

Cash flows from financing activities
         Due to related party                                   601         455
                                                                        -------


Cash provided by financing activities                         4,250       1,320
                                                                        -------

Net change in cash                                             --          --

Cash - beginning of period                                     --          --
                                                            -------     -------

Cash - end of period                                        $  --       $  --
                                                            =======     =======


                 The accompanying notes are an integral part of
                       the condensed financial statements.

                                        4
<PAGE>

                               ALPHA HOLDING, INC.

                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                 (NOT REVIEWED)


1.   BUSINESS DESCRIPTION - ORGANIZATION

     The accompanying unaudited condensed financial statements have been
     prepared in accordance with accounting principles generally accepted in the
     United States of America for interim financial information and with the
     instructions to Form 10-QSB and Item 310 of Regulation S-B. Accordingly,
     they do not include all of the information and footnotes required by
     accounting principles generally accepted in the United States of America
     for complete financial statements. In the opinion of management, all
     adjustments (consisting of normal recurring accruals) considered necessary
     for a fair presentation have been included. Operating results for the three
     months ended March 31, 2004 are not necessarily indicative of the results
     that may be expected for the year ending December 31, 2004. For further
     information, refer to the financial statements and footnotes thereto
     included in the Form 10-KSB for the year ended December 31, 2003.

     On August 19, 1997, Alpha Holding, Inc. (the "Company") was incorporated
     under the laws of the State of Delaware. The Company may engage in any
     business that is permitted by the general corporation law of Delaware. The
     Company is a "blank check" company. A "blank check" company is a company
     that has no specific business plan or purpose or has indicated that its
     business plan is to engage in a merger or acquisition with an unidentified
     company or companies. The Company has been exploring sources to obtain
     additional equity or debt financing. The Company has also indicated its
     intention to participate in one or more as yet unidentified business
     ventures, which management will select after reviewing the business
     opportunities for their profit or growth potential.

     LIQUIDITY AND CAPITAL RESOURCES

     The accompanying financial statements have been prepared assuming that the
     Company will continue as a going concern. The Company has suffered
     recurring losses from operations and has a net capital deficiency that
     raises substantial doubt about its ability to continue as a going concern.

     The Company is a "blank check" Company and has experienced no significant
     change in liquidity, capital resources of stockholders' equity other than
     the receipt of proceeds for its operating expenses. Substantially all of
     such funds have been used to pay expenses incurred by the Company.

     RESULTS OF OPERATIONS

     For the three months ended March 31, 2004 and 2003, the Company had engaged
     in no significant operations other than the acquisition of capital for
     general and administrative expenses and registration of its securities
     under the Securities Exchange Act of 1934. During this period, the Company
     received no operating revenues. General and administrative expenses consist
     primarily of professional fees.

     The Company is seeking to carry out its plan of business to complete a
     merger or business acquisition transaction. The Company's existing capital
     will not be sufficient to meet the Company's cash needs, including
     complying with its continuing reporting obligation under the Securities
     Exchange Act of 1934. Accordingly, additional capital will be required.

                                        5
<PAGE>

                               ALPHA HOLDING, INC.

                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                 (NOT REVIEWED)


2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     STATEMENT OF CASH FLOWS

     The Company considers all highly liquid debt instruments purchased with a
     maturity of three months or less to be cash equivalents. No cash was paid
     for interest for the three months ended March 31, 2004 and 2003. During the
     three months ended March 31, 2004 and 2003, the Company paid $-0- and $-0-,
     respectively, in income taxes.

     START-UP COSTS

     The Company adopted the provisions of the American Institute of Certified
     Public Accountants' Statement of Position 98-5, "Reporting on the Costs of
     Start-Up Activities". SOP provides guidance on the financial reporting of
     start-up and organization costs and requires such costs to be expensed as
     incurred.

     The start-up costs consist principally of professional and consulting fees.

     LOSS PER COMMON SHARE

     Loss per common share is computed by dividing the net loss for the period
     by the weighted average number of shares outstanding for the three months
     ended March 31, 2004 and 2003.

     USE OF ESTIMATES

     The preparation of the accompanying condensed financial statements, in
     conformity with generally accepted accounting principles, requires
     management to make estimates and assumptions that affect the reported
     amounts of assets and liabilities, and disclosure of contingent assets and
     liabilities at the date of the financial statements, and the reported
     amounts of expenses during the reporting periods. Actual results could
     differ from those estimates.

     SIGNIFICANT ESTIMATES

     Several areas require significant management estimates relating to
     uncertainties for which it is reasonably possible that there will be a
     material change in the near term. The significant area requiring the use of
     management estimates related to accrued expenses.

     INCOME TAXES

     Deferred tax assets and liabilities are recognized for the future tax
     consequences attributable to differences between the financial statement
     carrying amounts of existing assets and liabilities and their respective
     tax basis. Deferred tax assets and liabilities are measured using enacted
     tax rates expected to apply to taxable income in the years in which those
     temporary differences are expected to reverse. The effect on deferred tax
     assets and liabilities from a change in tax rates is recognized in the
     statement of operations in the period that includes the enactment date.

                                        6
<PAGE>

                               ALPHA HOLDING, INC.

                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                 (NOT REVIEWED)


2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     INCOME TAXES (Continued)

     The Company has not yet commenced an active trade or business, therefore,
     the Company did not provide any current or deferred federal or state income
     tax provision or benefit for any of the periods presented because to date,
     it has experienced operating losses. The Company has a federal net
     operating loss carryforward of approximately $29,000 expiring in the years
     2017 through 2022. The tax benefit of this net operating loss, based on an
     effective tax rate of 40%, is approximately $12,000 and has been offset by
     a full valuation allowance. For the three months ended March 31, 2004 and
     2003, based on an effective tax rate of 40%, the valuation allowance
     increased by $3,230 and $4,656, respectively.

     The use of net operating loss carryforward is subject to limitations
     imposed by the Internal Revenue Service in the event of the change in
     control.


3.   COMMON STOCK

     The Company is authorized to issue 10,000,000 shares of par value $.001
     common stock.

     The Company has issued and outstanding 3,800,000 shares of common stock
     that has been valued at prices ranging from $.001 to $.10. These values
     were based upon management's estimate of the current market prices at the
     time the shares were issued.


4.   RELATED PARTY TRANSACTIONS

     The caption "Due to related Company" are loans that are unsecured,
     non-interest bearing and have no fixed terms of repayment, therefore,
     deemed payable on demand. The Company's operating expenses in 2004 and 2003
     were paid by the related company.

     The balance due to the related company, at March 31, 2004 was $16,019.




                                        7
<PAGE>

Item 2. Management's Discussion and Analysis or Plan of Operation

     The Company is considered a development stage company with limited assets
or capital, and with limited operations or income since inception in August,
1997. The costs and expenses associated with the preparation and filing of this
registration statement and other operations of the company have been paid for by
the controlling shareholders of the Company who are also its officers and
directors. It is anticipated that the Company will require only nominal capital
to maintain the corporate viability of the Company and any additional needed
funds will most likely be provided by the Company's existing shareholders or its
officers and directors in the immediate future. Current shareholders have not
agreed upon the terms and conditions of future financing and such undertaking
will be subject to future negotiations, except for the express commitment of the
officers and directors to fund required filings pursuant to the Securities
Exchange Act of 1934 (the " `34 Act"). Repayment of any such funding will also
be subject to such negotiations. However, unless the Company is able to
facilitate an acquisition of or merger with an operating business or is able to
obtain significant outside financing, there is substantial doubt about its
ability to continue as a going concern.

     In the opinion of management, inflation has not and will not have a
material effect on the operations of the Company until such time as the Company
successfully completes an acquisition or merger. At that time, management will
evaluate the possible effects of inflation on the Company as it relates to its
business and operations following a successful acquisition or merger.

     Management plans may but do not currently provide for experts to secure a
successful acquisition or merger partner so that it will be able to continue as
a going concern. In the event such efforts are unsuccessful, contingent plans
have been arranged to provide that the current Director of the Company is to
fund required future filings under the 34 Act, and existing shareholders have
expressed an interest in additional funding if necessary to continue the Company
as a going concern.

Plan of Operation

     The Company has entered into negotiations to acquire a privately held
company in exchange for issuance of a controlling interest in the Company's
common stock. In the event that negotiations are not concluded successfully,
then during the next twelve months, the Company will continue to actively seek
out and investigate possible business opportunities with the intent to acquire
or merge with one or more business ventures. In its search for business
opportunities, management will follow the procedures outlined in Item 1, above.
Because the Company has limited funds, it may be necessary for the officers and
directors to either advance funds to the Company or to accrue expenses until
such time as a successful business consolidation can be made. The Company will
not make it a condition that the target company must repay funds advanced by its
officers and directors. Management intends to hold expenses to a minimum and to
obtain services on a contingency basis when possible. Further, the Company's
directors will defer any compensation until such time as an acquisition or
merger can be accomplished. However, if the Company engages outside advisors or
consultants in its search for business opportunities, it may be necessary for
the Company to attempt to raise additional funds. As of the date hereof, the
Company has not made any arrangements or definitive agreements to use outside
advisors or consultants or to raise any capital. In the event the Company does
need to raise capital, most likely the only method available to the Company
would be to private sale of its securities. Because of the nature of the Company
as a development stage company, it is unlikely that it could make a public sale
of securities or be able to borrow any significant sum from either a commercial
or private lender. There can be no assurance that the Company will be able to
obtain additional funding when and if needed, or that such funding, if
available, can be obtained on terms acceptable to the Company.

                                       8
<PAGE>

     The Company does not intend to use any employees, with the possible
exception of part-time clerical assistance on an as-needed basis. Outside
advisors or consultants will be used only if they can be obtained for minimal
cost or on a deferred payment basis. Management is convinced that it will be
able to operate in this manner and to continue its search for business
opportunities during the next twelve months.

Forward-Looking Statements

     This Form 10-QSB includes "forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. All statements, other than
statements of historical facts, included or incorporated by reference in this
Form 10-QSB which address activities, events or developments which the Company
expects or anticipates, will or may occur in the future, including such things
as future capital expenditures (including the amount and nature thereof),
finding suitable merger or acquisition candidates, expansion and growth of the
Company's business and operations, and other such matters are forward-looking
statements. These statements are based on certain assumptions and analysis made
by the Company in light of its experience and its perception of historical
trends, current conditions and expected future developments as well as other
factors it believes are appropriate in the circumstances. However, whether
actual results or developments will conform with the Company's expectations and
predictions is subject to a number of risks and uncertainties, general economic
market and business conditions; the business opportunities (or lack thereof)
that may be presented to and pursued by the Company; changes in laws or
regulation; and other factors, most of which are beyond the control of the
Company. Consequently, all of the forward-looking statements made in this Form
10-QSB are qualified by these cautionary statements, and there can be no
assurance that the actual results or developments anticipated by the Company
will be realized or, even if substantially realized, that they will have the
expected consequence to or effects on the Company or its business or operations.
The Company assumes no obligations to update any such forward-looking
statements.


                                     PART II

Item 6. Exhibits and reports on Form 8-K

     (a)  The exhibits required to be filed herewith by Item 601 of regulation
          S-B, as described in the following index of exhibits, are incorporated
          herein by reference, as follows:

Exhibit No.    Description
-----------    -----------

3.1            Articles of Incorporation of Alpha Holding, Inc. (1)
3.2            By-Laws of Alpha Holding, Inc. (1)
31.1           Certification pursuant to Section 302 of the Sarbanes-Oxley Act
               of 2002
32.1           Certification pursuant to Section 906 of the Sarbanes-Oxley Act
               of 2002


(1) Incorporated by reference from the Form 10-SB filed by the Company on
February 7, 2001

     (b)  The Company did not file any reports on Form 8-K during the quarter
          ended March 31, 2004.

                                       9
<PAGE>


     In accordance with the requirements of the Exchange Act, the Registrant has
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Dated: May 21, 2004                     ALPHA HOLDING, INC.


                                        /s/ John R. Rice, III
                                        ---------------------
                                        John R. Rice, III, President



                                        /s/ Joseph F. Ingrassia
                                        -----------------------
                                        Joseph F. Ingrassia, Secretary











                                       10