Exhibit 31.1

                      CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
           PURSUANT TO 15 U.S.C. SECTION 10A, AS ADOPTED PURSUANT TO
                 SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, William R. Donaldson, certify that:

1. I have reviewed this quarterly report on Form 10-QSB of Interactive
Motorsports and Entertainment Corp.;

2. Based on my knowledge, this report does
not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period
covered by this report;

3. Based on my knowledge, the financial statements, and
other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows
of the Registrant as of, and for, the periods presented in this report;

4. The Registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          Registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  [Omitted in accordance with SEC Release Nos. 33-8238 and 34-47986]

     (c)  Evaluated the  effectiveness of the Registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  Registrant's  internal
          control over financial reporting that occurred during the Registrant's
          most  recent  fiscal  quarter  that  has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  Registrant's  internal
          control  over  financial  reporting;  and

5.  The  Registrant's  other certifying  officer  and I have  disclosed,  based
on our most  recent evaluation  of  internal  control  over  financial
reporting,  to the Registrant's  auditors  and the audit  committee  of the
Registrant's board of  directors:

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  Registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  Registrant's  internal
          control over financial reporting.

August 16, 2004                         /s/ William R. Donaldson

                                        William R. Donaldson
                                        Chairman, President and
                                        Chief Executive Officer
                                        (Principal Executive Officer)