EXHIBIT 10.1

                                                                   July 13, 2004

Mr. John R. Alm Chief Executive  Officer  Coca-Cola  Enterprises Inc. 2500 Windy
Ridge Parkway Atlanta, Georgia 30339

Re:  TERMINATION OF GROWTH INITIATIVE PROGRAM AGREEMENT, ELIMINATION OF SMF
     FUNDING, AND NEW CONCENTRATE PRICING SCHEDULE

Dear John,

Pursuant to our mutual desire to simplify the business  relationship between The
Coca-Cola Company ("TCCC") and Coca-Cola  Enterprises Inc. ("CCE"),  this letter
confirms that our companies have agreed to: (1) terminate the Growth  Initiative
Program  Agreement  dated April 15,  2002,  as amended  March 11, 2003 (the "SGI
Agreement");  (2) eliminate the SMF Funding program for CCE; (3) implement a new
concentrate  pricing schedule for certain products of TCCC distributed by CCE in
the United  States;  and (4) implement a new  concentrate  pricing  schedule for
certain  products of TCCC  distributed by CCE in Canada.  All these changes were
effective on May 1, 2004 with the  exception  of Canada  which was  effective on
June 1, 2004. The details are as follows:

TERMINATION OF GROWTH INITIATIVE PROGRAM AGREEMENT

The SGI  Agreement is hereby  terminated  by the mutual  consent of the parties,
effective May 1, 2004. Except as specifically set forth below, the parties shall
have no further rights or obligations pursuant to the SGI Agreement.

YEAR-TO-DATE SGI VOLUME GROWTH AND FUNDING OBLIGATIONS

TCCC has paid CCE $41,250,000 year to date in Incentive  Funding pursuant to the
SGI  Agreement,  and TCCC will pay to CCE $6,750,000 on or before July 15, 2004.
The parties acknowledge and agree that CCE's volume performance year to date and
TCCC's payment of Incentive  Funding as described above are in full and complete
satisfaction  of  the  parties'   contractual   obligations   regarding   volume
performance and payment of Incentive Funding, respectively,  pursuant to the SGI
Agreement,  and the parties release each other from any claims that one may have
against the other  relating to prior years under the SGI  Agreement or any other
matters under the SGI Agreement.
<PAGE>

RESTATED  CONTRACTUAL  RIGHTS AND OBLIGATIONS  FOLLOWING  TERMINATION OF THE SGI
AGREEMENT

There are certain  statements of intent and  contractual  rights and obligations
reflected  in the SGI  Agreement  that the parties  wish to restate and reaffirm
following termination of the SGI Agreement, as follows:

o    TCCC and CCE will  work in a  collaborative,  coordinated  way so that both
     companies  can succeed in  accelerating  sustainable  value share growth of
     TCCC brands in CCE  territories.  We will work together to try to find ways
     to meet our objectives and to strengthen  our long-term  relationship  in a
     balanced  fashion.   Each  company's   management  group  will  be  outward
     proponents of the finest,  best and most collaborative  relationship in the
     non-alcoholic beverages industry.

o    CCE  agrees  that as it regards  its  territories  outside of the  European
     Economic  Area,  TCCC will be the  principal  brand  company for CCE.  TCCC
     likewise agrees that CCE will be the principal  operating and  distribution
     company in its geographies outside of the European Economic Area for TCCC.

o    CCE and TCCC  will  jointly  develop  the  annual  marketing  plans for all
     applicable geographies and major customers.

o    In the  United  States,  CCE  will  retain  responsibility  for 100% of CTM
     expense,  except for such expense incurred in connection with the customers
     identified  on  SCHEDULE  1 hereto,  for which a  mutually  agreed  sharing
     relationship  will be  maintained.  TCCC will retain  100% of expense  (and
     associated  commission  revenue)  for local  media in CCE's  United  States
     territory.

The parties agree that the foregoing statements of intent and contractual rights
and  obligations  will remain in effect until  terminated in a writing signed by
both parties.

 ELIMINATION OF SMF FUNDING PROGRAM

 The "Special  Marketing  Fund" or "SMF" funding program for CCE's United States
 territories is eliminated effective May 1, 2004.

 NEW CSD CONCENTRATE PRICING SCHEDULE

 Effective  May 1,  2004,  TCCC has  implemented  lower  concentrate  prices for
 certain  products  of TCCC sold by CCE in the United  States,  to  reflect  the
 financial  impact of the SGI and SMF changes  described  in this  letter.  This
 revised  concentrate  pricing  schedule  was  confirmed  in a letter  from Mike
 Ohmstede to Pat Mannelly dated April 30, 2004.
<PAGE>

 ONGOING DISCUSSIONS

 The parties  acknowledge that the changes  described in this letter are part of
 ongoing   discussions  between  them  regarding  the  simplification  of  their
 respective business models and a new economic  relationship,  which discussions
 the parties intend to pursue diligently and in good faith.

 MISCELLANEOUS

 TCCC and CCE  expressly  reserve and do not waive any rights  under  applicable
 bottling  or  distribution  agreements,  or any other  contract  or  agreement,
 including  without  limitation,  the Master Bottle Contract,  the Allied Bottle
 Contract,  the Bottler's Agreement,  the Jumpstart/CAPPRs  agreements,  and the
 parties' various  bottling  contracts  outside the United States.  TCCC and CCE
 each expressly  acknowledge  that this letter  agreement was negotiated at arms
 length,  is valid and enforceable  according to its terms,  and is supported by
 adequate consideration.

 The terms and conditions of this letter  agreement are acknowledged by TCCC and
 CCE to be  strictly  confidential,  and the  parties  agree  not to  share  the
 contents hereof with any other party without the express written consent of the
 other  party;  provided,  however,  that  either  party  may  make  any  public
 disclosure  that it believes in good faith to be required by applicable  law or
 by any listing or trading agreement concerning its public securities,  in which
 case the party  making  the  disclosure  will  advise  the  other  party of the
 disclosure.

 If this letter accurately reflects our agreement and understanding, please sign
 where indicated below and return a signed copy to me.

                                                     Sincerely,

                                                     /s/ Don R. Knauss
                                                    ---------------------
 Accepted and agreed to by:

 Coca-Cola Enterprises Inc.

 By: /s/ JOHN R. ALM
----------------------------
        John R. Alm
        Chief Executive Officer
<PAGE>

                                   SCHEDULE 1

Customers  for which a mutually  agreed  sharing  relationship  between CCNA and
Bottler will be maintained until further notice:

<TABLE>
<S>                                      <C>                                    <C>
---------------------------------------- -------------------------------------- --------------------------------------
Airtran Airlines                         DECA US Military Commissaries          Omni Hotels
---------------------------------------- -------------------------------------- --------------------------------------
Alaska Airlines                          Delta Airlines                         Papa John's Pizza
---------------------------------------- -------------------------------------- --------------------------------------
Aloha Airlines                           Domino's Pizza                         Princess Services
---------------------------------------- -------------------------------------- --------------------------------------
American Airlines                        Donato's Pizza                         Radisson Hotels
---------------------------------------- -------------------------------------- --------------------------------------
Apollo Ship Chandlers                    Doubletree Hotels                      Red Roof Inns
---------------------------------------- -------------------------------------- --------------------------------------
Aramark Services                         Extended Stay                          Ritz Carlton
---------------------------------------- -------------------------------------- --------------------------------------
Army and Air Force - Exchange            Fairmont Hotels                        Royal Caribbean Cruise Lines
---------------------------------------- -------------------------------------- --------------------------------------
Blockbuster Entertainment                Hawaiian Airlines                      Simon Services
---------------------------------------- -------------------------------------- --------------------------------------
Boston Market                            Hilton Hotels                          Sky West Airlines
---------------------------------------- -------------------------------------- --------------------------------------
Boys & Girls Clubs                       Hilton International                   Sodexho Marriott
---------------------------------------- -------------------------------------- --------------------------------------
Carnival/Holland America                 Holiday Inn/Six Continents             Southwest Airlines
---------------------------------------- -------------------------------------- --------------------------------------
Cendant Headquarters                     Host Marriott Services                 Starwood Lodging Corp
---------------------------------------- -------------------------------------- --------------------------------------
Choice Hotels International              Jameson Inns                           Subway (Pending)
---------------------------------------- -------------------------------------- --------------------------------------
Choice Management                        Lowe's Hotels                          US Air Pittsburgh
---------------------------------------- -------------------------------------- --------------------------------------
Coast Guard Exchange                     Marine Corps Exchange                  Veterans Canteen Service
---------------------------------------- -------------------------------------- --------------------------------------
Columbia Sussex                          Marriott International Hotels          Wyndham International
---------------------------------------- -------------------------------------- --------------------------------------
Com Air                                  Meristar/Interstate Hotels
---------------------------------------- -------------------------------------- --------------------------------------
Compass                                  Navy Exchange - NEX Norfolk
---------------------------------------- -------------------------------------- --------------------------------------
Continental Airlines                     Norwegian Cruise Lines (Kloster
                                         Cruise Limited)
---------------------------------------- -------------------------------------- --------------------------------------
Crystal Cruises                          Ocean Hospitalities
---------------------------------------- -------------------------------------- --------------------------------------
</TABLE>

CHANGES:
--------
United Airlines - No deal
Meristar - Name change to Meristar/Interstate Hotels
HealthSouth - No national deal
Holiday Inn - Name change to Holiday Inn/Six Continents
Kloster Cruise Lines - Name change to new name Norweigan Cruise Lines

ADDS:
-----
Simon Services
Ritz Carlton
Donato's Pizza
Boston Market
Loew's Hotel
Subway (Pending)