Federal Register / Vol. 89, No. 246 / Monday, December 23, 2024 / Notices 104523 

records within this system of records. 

The public may identify the contact 

information for the appropriate DoD 

office through the following website: 

www.FOIA.gov. Signed written requests 

should contain the name and number of 

this system of records notice along with 

the full name, current address, email 

address of the individual, SSN and/or 

DoDI–ID number, dates of confinement, 

date of birth, and any details which may 

assist in locating the records. In 

addition, the requester must provide 

either a notarized statement or an 

unsworn declaration made in 

accordance with 28 U.S.C. 1746, in the 

appropriate format: 

If executed outside the United States: 

‘‘I declare (or certify, verify, or state) 

under penalty of perjury under the laws 

of the United States of America that the 

foregoing is true and correct. Executed 

on (date). (Signature).’’ 

If executed within the United States, 

its territories, possessions, or 

commonwealths: ‘‘I declare (or certify, 

verify, or state) under penalty of perjury 

that the foregoing is true and correct. 

Executed on (date). (Signature).’’ 

CONTESTING RECORD PROCEDURES: 

Individuals seeking to amend or 

correct the content of records about 

them should follow the procedures in 

32 CFR part 310. 

NOTIFICATION PROCEDURES: 

Individuals seeking to determine 

whether information about themselves 

is contained in this system of records 

should follow the instructions for 

Record Access Procedures above. 

EXEMPTIONS PROMULGATED FOR THE SYSTEM: 

The DoD has exempted records 

maintained in this system from 5 U.S.C. 

552a(c)(3) and (4), (d)(1), (2), (3), and 

(4); (e)(1), (2) (3), (4)(G)–(I), (5), and (8); 

(f) and (g) of the Privacy Act, pursuant 

to 5 U.S.C. 552a(k)(1), (k)(2) and (j)(2), 

as applicable. An exemption rule for 

this system has been promulgated in 

accordance with the requirements of 5 

U.S.C. 553(b)(1), (2), and (3), and (c), 

and published in 32 CFR part 310. In 

addition, when exempt records received 

from other systems of records become 

part of this system, the DoD also claims 

the same exemptions for those records 

that are claimed for the prior systems of 

records from which they were a part and 

claims any additional exemptions set 

forth here. 

HISTORY: 

None. 

[FR Doc. 2024–29640 Filed 12–20–24; 8:45 am] 

BILLING CODE 6001–FR–P 

DEPARTMENT OF DEFENSE 

Office of the Secretary 

[Docket ID: DoD–2024–OS–0143] 

Privacy Act of 1974; System of 

Records 

AGENCY: Office of the Secretary of 

Defense, Department of Defense (DoD). 

ACTION: Notice of a modified system of 

records. 

SUMMARY: In accordance with the 

Privacy Act of 1974, the DoD is 

modifying a system of records titled, 

‘‘Joint Advertising, Market Research & 

Studies Recruiting Database (JAMRS),’’ 

DHRA 04. The JAMRS Recruiting 

Database compiles, processes, and 

distributes files of individuals, ages 16 

to 18 years, to the Services to assist 

them in their direct marketing recruiting 

efforts. This system of records notice 

(SORN) is being updated to add two 

new DoD Standard routine uses 

(Routine Uses I and J) which authorize 

disclosures to allow for coordination 

with the Office of Inspector General and 

other disclosures mandated by Federal 

statute or treaty. The DoD is also 

modifying various other sections within 

the SORN to improve clarity or update 

information that has changed. 

DATES: This system of records is 

effective upon publication; however, 

comments on the Routine Uses will be 

accepted on or before January 22, 2025. 

The Routine Uses are effective at the 

close of the comment period. 

ADDRESSES: You may submit comments, 

identified by docket number and title, 

by any of the following methods: 

* Federal Rulemaking Portal: http://

www.regulations.gov. Follow the 

instructions for submitting comments. 

* Mail: Department of Defense, Office 

of the Assistant to the Secretary of 

Defense for Privacy, Civil Liberties, and 

Transparency, Regulatory Directorate, 

4800 Mark Center Drive, Attn: Mailbox 

24, Suite 05F16, Alexandria, VA 22350– 

1700. 

Instructions: All submissions received 

must include the agency name and 

docket number for this Federal Register 

document. The general policy for 

comments and other submissions from 

members of the public is to make these 

submissions available for public 

viewing on the internet at http://

www.regulations.gov as they are 

received without change, including any 

personal identifiers or contact 

information. 

FOR FURTHER INFORMATION CONTACT: 

Samuel Peterson, DHRA Component 

Privacy Officer, 400 Gigling Rd., Rm. 

DODC–MB 7028, Seaside, CA 93955, 

dodhra.mc-alex.dhra-hq.mbx.privacy@

mail.mil or 831–220–7330. 

SUPPLEMENTARY INFORMATION: 

I. Background 

The JAMRS Recruiting Database 

serves as a centralized database used to 

compile, process, and distribute files of 

individuals, ages 16 to 18 years, to the 

Services to assist them in their direct 

marketing recruiting efforts. Subject to 

public comment the OSD is updating 

this SORN to add two new DoD 

Standard routine uses (Routine Uses I 

and J) which authorize disclosures to 

allow for coordination with the Office of 

Inspector General and other disclosures 

mandated by Federal statute or treaty. In 

addition to updating the routine use 

section, the other modifications are to 

the following sections: (1) System 

Location to update the address, (2) 

Authority for Maintenance of the 

System to update citation(s); (3) Purpose 

of the System to improve clarity; (4) 

Categories of Records to provide clarity; 

(5) Records Source Categories to add 

additional sources; (6) Policies and 

Practices for Storage of Records to 

account for the use of Governmentvalidated Cloud Computing 

environments; (7) Policies and Practices 

For Retrieval of Records for clarity; (8) 

Administrative, Technical, and Physical 

Safeguards to update the description of 

safeguards protecting these records; (9) 

to the Record Access, Notification, and 

Contesting Record Procedures, to reflect 

the updated guidance for accessing 

records and to update the appropriate 

citation for contesting records. 

Furthermore, this notice includes nonsubstantive changes to simplify the 

formatting and text of the previously 

published notice. 

DoD SORNs have been published in 

the Federal Register and are available 

from the address in FOR FURTHER 

INFORMATION CONTACT or at the 

Privacy and Civil Liberties Directorate 

website at https://dpcld.defense.gov/ 

privacy. 

II. Privacy Act 

Under the Privacy Act, a ‘‘system of 

records’’ is a group of records under the 

control of an agency from which 

information is retrieved by the name of 

an individual or by some identifying 

number, symbol, or other identifying 

particular assigned to the individual. In 

the Privacy Act, an individual is defined 

as a U.S. citizen or lawful permanent 

resident. 

In accordance with 5 U.S.C. 552a(r) 

and Office of Management and Budget 

(OMB) Circular No. A–108, 

OATSD(PCLT) has provided a report of 


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104524 Federal Register / Vol. 89, No. 246 / Monday, December 23, 2024 / Notices 

this system of records to the OMB and 

to Congress. 

Dated: December 18, 2024. 

Aaron T. Siegel, 

Alternate OSD Federal Register Liaison 

Officer, Department of Defense. 

SYSTEM NAME AND NUMBER: 

Joint Advertising, Market Research & 

Studies Recruiting Database (JAMRS), 

DHRA 04. 

SECURITY CLASSIFICATION: 

Unclassified. 

SYSTEM LOCATION: 

Department of Defense (Department or 

DoD), located at 1000 Defense Pentagon, 

Washington, DC 20301–1000, and other 

Department installations, offices, or 

mission locations. Information may also 

be stored within a government-certified 

cloud, implemented and overseen by 

the Department’s Chief Information 

Officer (CIO), 6000 Defense Pentagon, 

Washington, DC 20301–6000. 

SYSTEM MANAGER(S): 

Program Manager, Defense Personnel 

Analytics Center, Office of People 

Analytics, Joint Advertising, Market 

Research & Studies (JAMRS), Suite 

06J25, 4800 Mark Center Drive, 

Alexandria, VA 22350–4000; email: 

info@jamrs.org. 

AUTHORITY FOR MAINTENANCE OF THE SYSTEM: 

10 U.S.C. 503(a), Enlistments: 

recruiting campaigns; 10 U.S.C. 136, 

Under Secretary of Defense for 

Personnel and Readiness; 10 U.S.C. 

7013, Secretary of the Army; 10 U.S.C. 

8013, Secretary of the Navy; 10 U.S.C. 

9013, Secretary of the Air Force; and 14 

U.S.C. 350 Coast Guard, and E.O. 9397 

as amended. 

PURPOSE(S) OF THE SYSTEM: 

The Joint Advertising, Market 

Research & Studies (JAMRS) Recruiting 

Database is to compile, process and 

distribute files of individuals, ages 16 to 

18 years, and to the Services to assist 

them in their direct marketing recruiting 

efforts. The system also provides JAMRS 

with the ability to measure effectiveness 

of list purchases through ongoing 

analysis and to remove the names of 

individuals who are current/former 

members of, or are enlisting in, the 

Armed Forces, and individuals who 

have asked to be removed from 

consideration as a participant in any 

future recruitment lists. 

CATEGORIES OF INDIVIDUALS COVERED BY THE

SYSTEM: 

A. Individuals aged 16 to 18; college 

students; Selective Service System 

registrants; individuals who have taken 

the Armed Services Vocational Aptitude 

Battery (ASVAB) test; individuals who 

have responded to various paid/nonpaid advertising campaigns seeking 

enlistment information; current military 

personnel who are on Active Duty or in 

the Reserves and prior service 

individuals who still have remaining 

Military Service Obligation; individuals 

who are in the process of enlisting. 

B. Individuals who have asked to be 

removed from any future recruitment or 

marketing lists via direct request, 

enrollment in do not mail registries, or 

death. Opt-Out information: 

Individuals, who are 151⁄2 years old or 

older, or parents or legal guardians 

acting on behalf of individuals who are 

between the ages of 151⁄2 and 18 years 

old, seeking to have their name or the 

name of their child or ward, as well as 

other identifying data, removed from 

this system of records (or removed in 

the future when such information is 

obtained) should address written OptOut requests to the Joint Advertising, 

Marketing Research & Studies (JAMRS), 

ATTN: Opt-Out, Suite 06J25, 4800 Mark 

Center Drive, Alexandria, VA 22350– 

4000. Such requests must contain the 

full name, date of birth, and current 

address of the individual. Opt-Out 

requests will be honored for ten years. 

However, because Opt-Out screening is 

based, in part, on the current address of 

the individual, any change in address 

will require the submission of a new 

Opt-Out request with the new address. 

CATEGORIES OF RECORDS IN THE SYSTEM: 

Personal information may include, 

name, DoD ID number, date of birth, 

ethnicity, gender, email and mailing 

address, city, state, zip code, source 

code, telephone number, education 

level, military status, selective service 

registration method. 

A. For individuals aged 16 to 18 

years: high school name, graduation 

date, grade point average, education 

level, military interest, college intent, 

ethnicity, ASVAB test date, and ASVAB 

Armed Forces Qualifying Test Category 

Score. 

B. For college students: college name, 

college location, college type, college 

competitive ranking, class year, and 

field of study. 

C. Individuals who have responded to 

various paid/non-paid advertising 

campaigns seeking enlistment 

information: Service Code, and contact 

immediately flag. 

D. For military personnel: application 

date, military service, and occupation 

information. 

E. Opt-Out: For individuals who have 

asked to be removed from future 

recruitment or marketing lists: reason 

code. 

Note: Individuals who have submitted 

an opt-out request to JAMRS, the system 

maintains the individuals’ information 

in suppression files. The suppression 

files ensure those individuals are not 

contacted. 

RECORD SOURCE CATEGORIES: 

Records and information stored in 

this system of records are obtained from: 

The Individual; State Department of 

Motor Vehicle offices; commercial 

information brokers/vendors; Selective 

Service System; Defense Manpower 

Data Center; United States Military 

Entrance Processing Command for 

individuals who have taken the ASVAB 

test; and the Military services, 

Congressional offices, and the Direct 

Marketing Association for individuals 

who have asked to be removed from any 

future recruitment lists. 

ROUTINE USES OF RECORDS MAINTAINED IN THE

SYSTEM, INCLUDING CATEGORIES OF USERS AND

PURPOSES OF SUCH USES: 

In addition to those disclosures 

generally permitted under 5 U.S.C. 

552a(b) of the Privacy Act of 1974, as 

amended, all or a portion of the records 

or information contained herein may 

specifically be disclosed outside the 

DoD as a routine use pursuant to 5 

U.S.C. 552a(b)(3) as follows: 

A. To contractors, grantees, experts, 

consultants, students, and others 

performing or working on a contract, 

service, grant, cooperative agreement, or 

other assignment for the Federal 

Government when necessary to 

accomplish an agency function related 

to this system of records. 

B. To the appropriate Federal, State, 

local, territorial, tribal, foreign, or 

international law enforcement authority 

or other appropriate entity where a 

record, either alone or in conjunction 

with other information, indicates a 

violation or potential violation of law, 

whether criminal, civil, or regulatory in 

nature. 

C. To any component of the 

Department of Justice for the purpose of 

representing the DoD, or its 

components, officers, employees, or 

members in pending or potential 

litigation to which the record is 

pertinent. 

D. In an appropriate proceeding 

before a court, grand jury, or 

administrative or adjudicative body or 

official, when the DoD or other Agency 

representing the DoD determines that 

the records are relevant and necessary to 

the proceeding; or in an appropriate 

proceeding before an administrative or 

adjudicative body when the adjudicator 


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Federal Register / Vol. 89, No. 246 / Monday, December 23, 2024 / Notices 104525 

determines the records to be relevant to 

the proceeding. 

E. To the National Archives and 

Records Administration for the purpose 

of records management inspections 

conducted under the authority of 44 

U.S.C. 2904 and 2906. 

F. To a Member of Congress or staff 

acting upon the Member’s behalf when 

the Member or staff requests the 

information on behalf of, and at the 

request of, the individual who is the 

subject of the record. 

G. To appropriate agencies, entities, 

and persons when (1) the DoD suspects 

or confirms a breach of the system of 

records; (2) the DoD determines as a 

result of the suspected or confirmed 

breach there is a risk of harm to 

individuals, the DoD (including its 

information systems, programs, and 

operations), the Federal Government, or 

national security; and (3) the disclosure 

made to such agencies, entities, and 

persons is reasonably necessary to assist 

in connection with the DoD’s efforts to 

respond to the suspected or confirmed 

breach or to prevent, minimize, or 

remedy such harm. 

H. To another Federal agency or 

Federal entity, when the DoD 

determines that information from this 

system of records is reasonably 

necessary to assist the recipient agency 

or entity in (1) responding to a 

suspected or confirmed breach or (2) 

preventing, minimizing, or remedying 

the risk of harm to individuals, the 

recipient agency or entity (including its 

information systems, programs and 

operations), the Federal Government, or 

national security, resulting from a 

suspected or confirmed breach. 

I. To another Federal, State or local 

agency for the purpose of comparing to 

the agency’s system of records or to nonFederal records, in coordination with an 

Office of Inspector General in 

conducting an audit, investigation, 

inspection, evaluation, or some other 

review as authorized by the Inspector 

General Act of 1987, as amended. 

J. To such recipients and under such 

circumstances and procedures as are 

mandated by Federal statute or treaty. 

K. To the Department of Homeland 

Security to support outreach efforts 

targeted at prospective United States 

Coast Guard recruits. 

POLICIES AND PRACTICES FOR STORAGE OF

RECORDS: 

Records may be stored electronically 

in secure facilities behind a locked door. 

Electronic records may be stored locally 

on digital media; in agency-owned 

cloud environments; or in vendor Cloud 

Service Offerings certified under the 

Federal Risk and Authorization 

Management Program (FedRAMP). 

POLICIES AND PRACTICES FOR RETRIEVAL OF

RECORDS: 

Records may be retrieved by name, 

address, and date of birth. 

POLICIES AND PRACTICES FOR RETENTION AND

DISPOSAL OF RECORDS: 

Destroy three years from the date the 

information pertaining to the individual 

is first distributed to the Services or, or 

from the date on which the file has been 

inactive for one year, according to the 

mail usage dates, as appropriate. 

Contact information of individuals who 

wish to be removed (Opt-Out 

suppression files) is retained for ten (10) 

years from the date the information is 

added. 

ADMINISTRATIVE, TECHNICAL, AND PHYSICAL

SAFEGUARDS: 

Access to information in the database 

is highly restricted and limited to those 

that require the records in the 

performance of their official duties. 

Personnel with access to the database 

have completed background security 

checks and have been provided 

Command Access Cards. The database 

complies with DoD cloud computing 

policy and procedural guidance as 

published. The database utilizes a 

layered approach of overlapping 

controls, monitoring, and authentication 

to ensure overall security of the data, 

network, and system resources. The use 

of information security continuous 

monitoring supports the maintenance of 

ongoing awareness of information 

security, vulnerabilities, and threats to 

support organizational risk management 

decisions. Sophisticated physical 

security, perimeter security (firewall, 

intrusion prevention), access control, 

authentication, encryption, data 

transfer, and monitoring solutions 

prevent unauthorized access from 

internal and external sources. The 

following administrative controls are 

also applied to restrict access to those 

who require the data in the performance 

of their official duties: periodic security 

audits; regular monitoring of users’ 

security practices; methods to ensure 

only authorized personnel have access 

to personally identifiable information; 

encryption of backups containing 

sensitive data; and backups secured 

offsite. 

RECORD ACCESS PROCEDURES: 

Individuals seeking access to their 

records should follow the procedures in 

32 CFR part 310. Parents and guardians 

of minor children must follow the 

procedures in 32 CFR 310.3(d) to obtain 

access to records of the child. These 

procedures require the parent or legal 

guardian to establish: (1) The identity of 

the individual who is the subject of the 

record; (2) the parent/guardian’s own 

identity; (3) that the requester is the 

parent or guardian of that individual, 

which may be proven by providing a 

copy of the individual’s birth certificate 

showing parentage or a court order 

establishing the guardianship; and (4) 

that the parent or guardian is acting on 

behalf of the individual in making the 

request. Individuals should address 

written inquiries to the Office of the 

Secretary of Defense/Joint Staff, 

Freedom of Information Act Requester 

Service Center, Office of Freedom of 

Information, 1155 Defense Pentagon, 

Washington, DC 20301–1155. Signed, 

written requests should contain the 

name and number of this system of 

records notice and the name, date of 

birth, and current address of the 

individual. In addition, the requester 

must provide either a notarized 

statement or an unsworn declaration 

made in accordance with 28 U.S.C. 

1746, in the appropriate format: 

If executed outside the United States: 

‘‘I declare (or certify, verify, or state) 

under penalty of perjury under the laws 

of the United States of America that the 

foregoing is true and correct. Executed 

on (date). (Signature).’’ 

If executed within the United States, 

its territories, possessions, or 

commonwealths: ‘‘I declare (or certify, 

verify, or state) under penalty of perjury 

that the foregoing is true and correct. 

Executed on (date). (Signature).’’ 

CONTESTING RECORD PROCEDURES: 

The DoD rules for accessing records, 

for contesting contents, and for 

appealing initial agency determinations 

are contained in 32 CFR part 310, or 

may be obtained from the system 

manager. 

NOTIFICATION PROCEDURES: 

Individuals seeking to determine 

whether information about themselves 

is contained in this system of records 

should follow the instructions for 

Record Access Procedures above. 

EXEMPTIONS PROMULGATED FOR THE SYSTEM: 

None. 

HISTORY: 

October 16, 2019, 84 FR 55292; 

December 22, 2011, 76 FR 79663. 

[FR Doc. 2024–30611 Filed 12–20–24; 8:45 am] 

BILLING CODE 6001–FR–P 


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