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                                                                   EXHIBIT 10.27

                         [WEBSIDESTORY, INC. LETTERHEAD]

                                 July 28, 2004

[Name and Address of Executive]

            Re:   Change in Control Agreement

Dear _______:

            WebSideStory, Inc. (the "COMPANY") considers it essential to the
best interests of its stockholders to foster the continuous employment of the
Company's key management personnel. In this regard, the Company's Board of
Directors (the "BOARD") recognizes that the possibility of a change in control
of the Company may exist and the uncertainty and questions that it may raise
among management could result in the departure or distraction of management
personnel to the detriment of the Company and its shareholders.

            The Board has decided to reinforce and encourage the continued
attention and dedication of members of the Company's management, including
yourself, to their assigned duties without the distraction arising from the
possibility of a change in control of the Company.

            In order to induce you to remain in its employ, the Company hereby
agrees that after this letter agreement (this "AGREEMENT") has been fully
executed, you shall receive the benefits set forth in this Agreement in the
event that your employment with the Company is terminated under the
circumstances described below subsequent to a Change in Control (as defined
below).

            1. Change in Control. You shall receive no benefits under this
Agreement unless there has been a Change in Control. For purposes of this
Agreement, a "CHANGE IN CONTROL" shall mean and include each of the following:

            (a) A transaction or series of transactions (other than an offering
of the Company's common stock to the general public through a registration
statement filed with the Securities and Exchange Commission) whereby any
"person" or related "group" of "persons" (as such terms are used in Sections
13(d) and 14(d)(2) of the Securities Exchange Act of 1934, as amended (the
"EXCHANGE ACT")) (other than the Company, any of its subsidiaries, an employee
benefit plan maintained by the Company or any of its subsidiaries or a "person"
that, prior to such transaction, directly or indirectly controls, is controlled
by, or is under common control with, the Company) directly or indirectly
acquires beneficial ownership (within the meaning of Rule 13d-3 under the
Exchange Act) of securities of the Company possessing more than 50% of the total
combined voting power of the Company's securities outstanding immediately after
such acquisition; or

            (b) The consummation by the Company (whether directly involving the
Company or indirectly involving the Company through one or more intermediaries)
of (x) a merger, consolidation, reorganization, or business combination or (y) a
sale or other disposition of all or substantially all of the Company's assets or
(z) the acquisition of assets or stock of another entity, in each case other
than a transaction:

                  (i) Which results in the Company's voting securities
outstanding immediately before the transaction continuing to represent (either
by remaining outstanding or by being converted into voting securities of the
Company or the person that, as a result of the transaction, controls, directly
or indirectly, the Company or owns, directly or indirectly, all or substantially
all of the Company's assets or otherwise succeeds to the business of the Company
(the Company or such person, the "SUCCESSOR ENTITY"))

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directly or indirectly, at least a majority of the combined voting power of the
Successor Entity's outstanding voting securities immediately after the
transaction, and

                  (ii) After which no person or group beneficially owns voting
securities representing 50% or more of the combined voting power of the
Successor Entity; provided, however, that no person or group will be treated for
purposes of this Section 1.1(b)(ii) as beneficially owning 50% or more of
combined voting power of the Successor Entity solely as a result of the voting
power held in the Company prior to the consummation of the transaction; or

            (c) The Company's stockholders approve a liquidation or dissolution
of the Company. The Board will have full and final authority, which will be
exercised in its discretion, to determine conclusively whether a Change in
Control of the Company has occurred pursuant to the above definition, and the
date of the occurrence of such Change in Control and any incidental matters
relating thereto.

            2. Termination Following Change in Control.

            (a) If your employment is terminated within the 12-month period
immediately following the date of a Change in Control (i) by the Company other
than for Cause or (ii) by you for Good Reason (as defined below), you will
immediately become 75% vested with respect to any options to purchase the
Company's capital stock that you then hold and/or the restrictions with respect
to 75% of the restricted shares of the Company's capital stock that you then
hold shall immediately lapse.

            (b) For purposes of this Agreement, "CAUSE" shall mean (i) your
gross negligence, breach of fiduciary duty involving personal profit, personal
dishonesty, recklessness or willful misconduct with respect to your obligations
or otherwise relating to the business of the Company; (ii) the material breach
of any agreement between you and the Company, including Company policies and
practices; (iii) your conviction or entry of a plea of nolo contendere for fraud
or embezzlement, or any felony or crime of moral turpitude; or (iv) your willful
neglect of duties or failure to satisfactorily perform stated duties, in each
case as determined in good faith by the Board.

            (c) For purposes of this Agreement, "GOOD REASON" shall be deemed to
exist following the occurrence of any of the following events without your prior
written consent, unless the Company fully corrects the circumstances
constituting Good Reason (provided such circumstances are capable of correction)
prior to the date of termination:

                  (i) a reduction in your base salary or any failure to pay any
compensation or benefits earned by you, provided that "Good Reason" shall not be
deemed for such non-payment unless you provide written notice to the Company
thereof and following a reasonable cure period; or

                  (ii) the Company's relocation of your principal place of
business to any place outside a fifty (50) mile radius of your principal place
of business as of the date hereof.

      Your continued employment shall not constitute consent to, or a waiver of
rights with respect to, any circumstance constituting Good Reason hereunder.

            (d) Any purported termination of your employment by the Company or
by you (other than termination due to your death, which shall terminate your
employment automatically) shall be communicated by a written notice of
termination to the other party hereto in accordance with Section 4.

            3. Successors; Binding Agreement. The Company shall require any
successor (whether direct or indirect, by purchase, merger, consolidation or
otherwise) to all or substantially all of the

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business and/or assets of the Company to expressly assume and agree to perform
this Agreement in the same manner and to the same extent that the Company would
be required to perform it if no such succession had taken place. Unless
expressly provided otherwise, "COMPANY" as used herein shall mean the Company as
defined in this Agreement and any successor to its business and/or assets as
aforesaid. This Agreement shall inure to the benefit of and be enforceable by
you and your personal or legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees.

            4. Notice. For purposes of this Agreement, notices and all other
communications provided for in this Agreement shall be in writing and shall be
deemed to have been duly given when delivered or mailed by United States
certified or registered mail, return receipt requested, postage prepaid,
addressed to the respective addresses set forth on the first page of this
Agreement, provided that all notices to the Company shall be directed to the
attention of its Secretary, or to such other address as either party may have
furnished to the other in writing in accordance herewith, except that notice of
change of address shall be effective only upon receipt.

            5. Miscellaneous. No provision of this Agreement may be modified,
waived or discharged unless such waiver, modification or discharge is agreed to
in writing and signed by you and such officer as may be specifically designated
by the Board. No waiver by either party hereto at any time of any breach by the
other party hereto of or compliance with, any condition or provision of this
Agreement to be performed by such other party shall be deemed a waiver of
similar or dissimilar provisions or conditions at the same or at any prior or
subsequent time. No agreements or representations, oral or otherwise, express or
implied, with respect to the subject matter hereof have been made by either
party which are not expressly set forth in this Agreement. The validity,
interpretation, construction and performance of this Agreement shall be governed
by the laws of the State of California without regard to its conflicts of law
principles. The section headings contained in this Agreement are for convenience
only, and shall not affect the interpretation of this Agreement.

            6. Severability. The invalidity or unenforceability of any provision
of this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement, which shall remain in full force and effect.

            7. Counterparts. This Agreement may be executed in several
counterparts, each of which shall be deemed to be an original but all of which
together shall constitute one and the same instrument.

            8. Entire Agreement. This Agreement sets forth the entire agreement
of the parties hereto in respect of the accelerated vesting of stock options and
or restricted stock held by you and supersedes all prior agreements, promises,
covenants, arrangements, communications, representations or warranties, whether
oral or written, by any officer, employee or representative of any party hereto,
and any prior agreement of the parties hereto in respect of the accelerated
vesting of stock options and or restricted stock held by you, is hereby
terminated and cancelled, including, without limitation, that certain offer
letter dated _______ between you and the Company. Any of your rights hereunder
shall be in addition to any rights you may otherwise have under benefit plans or
agreements of the Company (other than severance plans or agreements) to which
you are a party or in which you are a participant, including, but not limited
to, any Company sponsored employee benefit plans and stock options plans. The
provisions of this Agreement shall not in any way abrogate your rights under
such other plans and agreements.

            9. At-Will Employment. Nothing contained in this Agreement shall (a)
confer upon you any right to continue in the employ of the Company, (b)
constitute any contract or agreement of employment, or (c) interfere in any way
with the at-will nature of your employment with the Company.

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            10. Arbitration; Dispute Resolution, Etc. Unless otherwise provided
herein, in the event that there shall be a dispute (a "DISPUTE") among the
parties arising out of or relating to this Agreement, or the breach thereof, the
parties agree that such dispute shall be resolved by final and binding
arbitration before a single arbitrator in San Diego County, California,
administered by the American Arbitration Association (the "AAA"), in accordance
with AAA's Employment ADR Rules. The arbitrator's decision shall be final and
binding upon the parties, and may be entered and enforced in any court of
competent jurisdiction by either of the parties. The arbitrator shall have the
power to grant temporary, preliminary and permanent relief, including without
limitation, injunctive relief and specific performance. The Company will pay the
direct costs and expenses of the arbitration. You and the Company are
responsible for your respective attorneys' fees incurred in connection with
enforcing this Agreement; however, you and the Company agree that, except as may
be prohibited by law, the arbitrator may, in his or her discretion, award
reasonable attorneys' fees to the prevailing party.

            If this letter sets forth our agreement on the subject matter
hereof, kindly sign and return to the Company the enclosed copy of this letter,
which shall then constitute our agreement on this subject.

                                   Sincerely,

                                   WEBSIDESTORY, INC.

                                   By: ______________________________
                                   Name: Jeffrey W. Lunsford
                                   Its:  President and Chief Executive Officer

Agreed and Accepted,

this ______ day of ______, 2004.

_______________________________
[Name of Executive]

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                                   SCHEDULE A

Christopher Reid
Rand Schulman
Jim Van Baalen
Michael S. Christian
Sheryl Roland
Peter Wells
John Burke
Gary McMinn
Daniel Guilloux
Mark Wood
Simon Taylor
Michelle Smith