# C_2020023EN.01001101.xml

| 23.1.2020 | EN | Official Journal of the European Union | C 23/11 |
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23.1.2020

EN

Official Journal of the European Union

C 23/11

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Prior notification of a concentration

(Case M.9691 – Mahindra & Mahindra/Ford Motor Company/Ardour)

Candidate case for simplified procedure

(Text with EEA relevance)

(2020/C 23/11)

1.

This notification concerns the following undertakings:

| — | Mahindra and Mahindra Limited (India), |
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Mahindra and Mahindra Limited (India),

| — | Ford Motor Company (United States), |
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Ford Motor Company (United States),

| — | Ardour Automotive Private Limited (India). |
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Ardour Automotive Private Limited (India).

The concentration is accomplished by way of purchase of shares in a newly created company constituting a joint venture.

2.

| — | for Mahindra and Mahindra Limited: M&M is the parent company of the Mahindra Group which is active in various sectors including, amongst others, automotive and automotive aftermarket, |
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for Mahindra and Mahindra Limited: M&M is the parent company of the Mahindra Group which is active in various sectors including, amongst others, automotive and automotive aftermarket,

| — | for Ford Motor Company: FMC is the parent company of the Ford Group which designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is also active in electrification, autonomous vehicles and mobility solutions, |
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for Ford Motor Company: FMC is the parent company of the Ford Group which designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is also active in electrification, autonomous vehicles and mobility solutions,

| — | for Ardour Automotive Private Limited: The JV will design, engineer, test, manufacture, market, sell, distribute and export passenger vehicles as well as replacement and service parts and components and assemblies for such vehicles. |
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for Ardour Automotive Private Limited: The JV will design, engineer, test, manufacture, market, sell, distribute and export passenger vehicles as well as replacement and service parts and components and assemblies for such vehicles.

3.

Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

4.

Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:

M.9691 – Mahindra & Mahindra/Ford Motor Company/Ardour

Observations can be sent to the Commission by email, by fax, or by post. Please use the contact details below:

Email: COMP-MERGER-REGISTRY@ec.europa.eu

Fax +32 22964301

| Postal address: |
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| European Commission |
| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

Postal address:

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

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(2)  OJ C 366, 14.12.2013, p. 5.

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