Offer Letter



 Exhibit 10.1 
 June 5, 2007 
 Peter Moore 
 Dear Peter,

 Congratulations! Please accept our offer to become part of EA’s rich game making history and future. 
 I am pleased to offer you a regular full-time position with Electronic Arts as President, EA Sports commencing on a mutually agreeable date at a base salary of
$45,833.33 per month or $550,000 annualized, minus applicable deductions. You will be reporting directly to me. 
 For your information, I have enclosed
several documents that will provide an introduction to life at EA, including an overview of our benefits programs and EA’s Global Code of Conduct. Other EA policies and procedures are on EA’s intranet and will be reviewed with you at
orientation. 
 You will also be eligible to participate in our discretionary bonus program. This discretionary bonus is typically determined at the end of
our fiscal year (March). While normally the bonus would be prorated for your months of employment, we are making an exception to this policy and you will be eligible for your full target bonus without pro-ration. Your discretionary bonus target
will be 75% of your salary. To receive payment of your bonus you must be employed by Electronic Arts at the time any bonuses are paid. In addition, EA reviews performance and compensation levels annually, and it currently makes merit
adjustments in June of each year. To be eligible for a merit increase at next June’s review, you must commence employment by January 15th of the same calendar year. 
 I will recommend to the Compensation Committee that you be granted a Non-Qualified Stock Option to purchase
350,000 shares of Electronic Arts common stock in accordance with our 2000 Equity Incentive Plan. This stock option will first vest and become exercisable as to 24% of the underlying shares, 12 months from the grant date and will then vest in
2% increments on the first calendar day of each month thereafter for 38 months. The Committee typically grants and prices stock options on the 16th of each month or on the next business day following when this date falls on a weekend or holiday; however, the date on which the Committee acts could be later depending on a variety of factors,
including the proximity of your start date to the 16th. You will receive more details regarding this stock
option from Stock Administration after the grant date. 
 In addition, I will recommend to the
Compensation Committee that you be granted a one-time Ownership Award in the form of 50,000 Restricted Stock Units (RSUs) in accordance with our 2000 Equity Incentive Plan. This Award will vest as to 50% of the shares on the two-year
anniversary of the grant date and as to 50% on the four-year anniversary of the grant date. The Committee typically grants RSUs on the 16th of each month or on the next business day following when this date falls on a weekend or holiday; however, the date on which the Committee acts could be later depending on a variety of factors, including the proximity of
your start date to the 16th. You will receive more details regarding this Award from Stock Administration after
the grant date. 
 Further, EA is providing you a one-time bonus of $1,500,000.00 (minus applicable taxes) at the time of hire in recognition of the future
compensation value you would be foregoing in leaving your current position. This one-time bonus is earned at the completion of your second year of employment but you will receive it within the first 30 days of your employment. If you voluntarily
leave your employment before the completion of two years, you agree to repay to EA the full net amount of the bonus. 







 You are being provided Tier 5 executive relocation assistance, as described in the attached relocation summary document.
Per EA policy, if you voluntarily leave your employment with EA or are terminated for any reason other than a reduction in force that eliminates your job position (a) prior to the one year anniversary of the date of your hire, you agree to pay
EA an amount equal to all relocation and gross up expenses incurred by EA through your date of termination; or (b) on or after the one year anniversary of the date of your hire and prior to the second anniversary of the date of your hire, you
agree to pay EA an amount equal to a pro-rata portion (24 minus number of full months of employment / 24 months) of all relocation and gross up expenses incurred by EA through your date of termination. Payment must be made to EA upon your last day
of employment. Once you accept this offer of employment with EA, please contact EA’s Global Mobility Group, at 650-628-9100, to start the process. 
 If
you have any questions about this offer or about your eligibility to participate in or to be covered by any of the described benefits, please call me. 
 In
the course of your work, you will have access to proprietary materials and concepts. Our offer is contingent on your signing Electronic Arts’ New Hire/ Proprietary Information Agreement. Two copies are enclosed for signature (please keep one
for your own records). 
 This offer letter contains the entire understanding between you and Electronic Arts as to the terms of your offer of employment and
specifically supersedes all previous discussions you may have had with anyone at Electronic Arts regarding those terms. 
 This offer of employment is made
contingent upon your providing Electronic Arts with proof that you have the legal right to work in the United States. This will be handled as part of your orientation process. 
 In addition, EA will conduct a background check pursuant to a written notice you will receive under separate cover, and this offer of employment is contingent upon the results of such check being acceptable to EA.

 This offer of employment is valid through June 19, 2007. If you accept this offer, please sign below and return both pages of the original offer
letter to Cindy Nicola, in Talent Acquisition in the enclosed envelope, and we can begin your orientation to EA. Please keep a copy for yourself. 
 Please
join our team and help us be the place where GREAT people create and deliver GREAT games. 
 If you have any questions regarding this offer, please feel free
to contact me. 
 Sincerely, 
  

	
	 John Riccitiello

	 CEO

	 Electronic Arts

	
	 Enclosures










					
	 Accepted by candidate:
	 		  	Date:
			
	 /s/ Peter Moore
	 		  	June 11, 2007

  

							
	 Anticipated Start Date:
                                       
 
	 		 		  	
				
	 cc: Imelda Oki for distribution to Personnel File