Proposal to Provide Essential Air Service at

Athens, Georgia

Docket DOT-OST-2002-11348

August 15, 2012

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

07/12/2011

Air Choice One is aware of the many challenges facing the Athens community. This proposal will give 

the best access to the national transportation system for the communities at reasonable prices. We 

understand the efforts of a dedicated air carrier are critical to having scheduled airline service in the 

future. Air Choice One is that air carrier and we believe the strategy outlined in our proposal will 

support and complement airport development efforts. We have proven our strategy works with other 

EAS communities and we are committed to delivering these same dramatic increases in 

enplanements and sustaining these numbers over time. 

Analyzing the challenges ahead, this proposal allocates substantial resources to support marketing 

efforts. Our achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, consistent flight 

schedules, and outstanding customer service we will build consumer recognition in the community and 

drive passengers back to your airport.

We commit to providing you with outstanding service. We believe our successes in other EAS 

markets, our analysis, planning, and dedication to the community are the tools needed to overcome 

the current challenges in Athens and recapture the confidence of local travelers. We will continue 

working with you throughout our term to provide the next level of air service that will bring us all 

success.
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local airport to raise awareness about your 

communities’ air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES WILL GROW RIDERSHIP

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

• ATLANTA-HARTSFIELD INTERNATIONAL AIRPORT (ATL) INITIATIVES

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady 

Increase in Ridership

• Market Vacation Packages to ATL and Beyond and to Local Communities From ATL

• Air Choice One will Operate from Concourse E

07/12/2011
Market Growth Strategy –

Partnering With the Community 

07/12/2011

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY

• Routine On-Site Sales Visits

• Chamber of Commerce Participation and Membership 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs

• Travel Agent Discounts

• Business to Business Communication

• Attendance at Public Events

• WE KEEP YOU INFORMED

• Monthly Airport Board Updates
Market Growth Strategy –

Marketing Investment

08/15/2012

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA

• Radio - Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print - Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts - Constant Contact

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation,

Red Cross, etc.

• Business/Community Support - Golf Tournaments, Business Luncheons,

Air Shows, and more

PRINT AD – CHAMBER 

GUIDES

GIVEAWAYS –

SUNGLASSES

BILLBOARDS

PRINT AD –

CAMPUS FLYERS

GIVEAWAYS –

T-SHIRTS
Market Growth Strategy –

Reliability & Growth

• CONSISTENT SERVICE WILL INCREASE 

RIDERSHIP

• Proven Success in Other EAS Markets

• Builds Passenger Confidence in Carrier

• Dedicated Aircraft for your Airport

– 102% Flight Completion Ratio as 

Reported by DOT YR 2010

– Spare Aircraft Availability

07/12/2011

75

80

85

90

95

100

105

Am. 

Eagle

Gr. Lakes Sea Port Air 

Choice

Completion %

Airline

Airline Completion Ratios

Works Cited: T-100 Segment 

Report DOT 2010 Calendar Year
Market Growth Strategy –

Accessibility

08/15/2012

• SOLD THROUGH

– Global Distribution Systems

• Sabre, Worldspan, Travelport, etc.

– Consumer Sites

• Expedia, Travelocity, and many more

– Travel Agents

– Web Based Booking: www.airchoiceone.com

– Call Center: Open 7 Days a Week
Market Growth Strategy –

Pricing 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport

• On-Going Affordable Fares = Full 

Planes!

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

07/12/2011

- 

500 

1,000 

1,500 

2,000 

2,500 

3,000 

3,500 

4,000 

4,500 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Number of Passengers

Month of Service

Air Choice One Ridership Growth

EAS Markets 2010-2012*

2010 *Numbers Reflect Origin & 
Marketing Growth Strategy –

Connect To A Great Hub

ATLANTA’S HARTSFIELD-JACKSON AIRPORT GIVES AN ENDLESS LIST OF CARRIERS 

AND CONNECTIONS TO THE WORLD!

10/12/2011

Concourse E Gate E37

• Air Choice One will Operate from Concourse E, Gate E37

• More than 150 U.S. Destinations and 80 International 

Destinations in 50 Countries

• On Average, More than 2,600 Arrivals and Departures 

Daily

• Averages More than 240,000 Passengers a Day
Options Index

Athens, Georgia

08/15/2012

OPTION 1, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION – ATL SERVICE

Athens, Georgia – Atlanta Hartsfield International Airport

Cessna Grand Caravan (or Optional Piper Navajo) 18 Round Trips Per Week
Operation Revenues

AHN-ATL Revenues $ 418,950

Other Revenues 4,190

Total Operating Revenues $ 423,140

Direct Operating Expenses

Flying Operations $ 212,474

Fuel and Oil 313,652

Maintenance 303,534

Aircraft Leases 450,000

Total Direct $1,279,660

Marketing 50,000

Indirect 879,860

Total Operating Expenses $2,209,520

Operating Loss $1,786,380

Profit Element (5% total Oper. Exp.) 110,476

Compensation Required $1,896,856

Compensation per PAX $222

Compensation per Departure $1,031

Athens, Georgia –

Cessna Grand Caravan (or Optional Piper Navajo)

Option 1: 2 Year Term with Discounted 4 Year Term Option

18 Total Round Trips Per Week – Based on 98% Completion Rate

Athens, Georgia – Atlanta Hartsfield International Airport

# Passengers: 8,550

Average Fare: $49.00

Departures: 1,840

Block Hours: 1,012

Revenue Passenger Miles: 2,616,300

Available Seat Miles: 5,052,378

08/15/2012

Estimated Flight Operations

Departure Arrival

AHN @ 6:30 AM ATL @ 7:15 AM

ATL @ 10:45 AM AHN @ 11:30 AM

AHN @ 12:45 PM ATL @ 1:30 PM

ATL @ 2:30 PM AHN @ 3:15 PM

AHN @ 4:30 PM ATL @ 5:15 PM

ATL @ 6:45 PM AHN @ 7:30 PM

DISCOUNTED SUBSIDY

$1,877,887/Year

$1,021/Departure

DISCOUNT FOR 4 YEAR TERM
A WINNING CHOICE!

08/15/2012

We Look Forward to Serving You! 

• Successful Pricing Strategy

• Community Support & Involvement

• Proven Reliability 

• Outstanding Completion Ratio of 102%

• Successful Marketing Campaigns

• We Cater to Community and Business Needs